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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
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UK adopts sweeping measures against antisemitism in schools
(JTA) — The U.K. has adopted sweeping measures to combat antisemitism in English schools, prompting pushback from the country’s largest teachers’ union.
The move came after a new government-commissioned review found that three in five Jewish students reported experiencing antisemitism in English schools. The most common incidents were jokes, stereotypes and comments about Jewish people. About half of respondents who witnessed or experienced antisemitism said the incidents were not reported, most often because they did not think they would be taken seriously.
The government on Wednesday accepted 27 recommendations from the report, including dedicated antisemitism training for leaders and staff, improved recording of antisemitic incidents and moves to build a better understanding of Jewish life, identity and contemporary antisemitism.
The government commissioned the report following a spate of high-profile attacks on Jews in Britain, including an attack on a synagogue in Manchester last year that left two men dead.
The report’s author, Sir David Bell, the vice chancellor of the University of Sunderland and former chief inspector of schools in England, recommended addressing antisemitism distinctly from other forms of racism. He argued that antisemitism was a “uniquely complex” problem because of intertwined racial and religious dimensions, since Jewish identity can encompass both an ethnicity and a religion, along with expressions of prejudice that hold all Jews responsible for the actions of Israel.
The government will also encourage English schools to adopt the International Holocaust Remembrance Alliance (IHRA) working definition of antisemitism. The definition is supported by many mainstream Jewish organizations and has been adopted by 47 countries, including the U.K., but critics say that it conflates some forms of antisemitism with criticism of Israel.
British Education Secretary Lucy Powell called Bell’s review a “generational moment” and said that “implementation is now my priority.”
However, the National Education Union, the largest union representing teachers, lecturers, teaching assistants and support staff in the United Kingdom and Europe, raised concerns on Wednesday about recommending the IHRA definition for schools. NEU general secretary Daniel Kebede said in a statement that the definition “risks deepening the problem rather than tackling it, and actively undermining efforts to confront antisemitism.”
“The IHRA’s contested framing risks blurring the line between antisemitism and legitimate criticism of the Israeli government and the genocide in Gaza, leaving teachers with uncertainty when they need clarity,” said Kebede. He cited a risk that “children who cannot critically explore issues through classroom discussion will instead seek their answers in online and unsafe groups.”
Kebede also encouraged Britain’s Department for Education to strengthen guidance on all forms of racism, not only antisemitism, saying that 65% of teachers report they have not received any antiracism training in the past year.
The Board of Deputies of British Jews, an umbrella organization for British Jewish communities, celebrated the antisemitism report and the government’s adoption of its proposed measures. The group specifically praised the report’s “clear recommendations that schools and local authorities follow government guidelines by adopting the IHRA Working Definition of Antisemitism as a tool to deepen understanding of contemporary antisemitism.”
“We remain concerned about undue external influence on schools driven by narrow political agendas, and tendentious materials seeping into schools and increasing disharmony, and we will continue to press for vigilance against this,” said the Board of Deputies.
The post UK adopts sweeping measures against antisemitism in schools appeared first on The Forward.
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Orthodox Jewish man stabbed in midtown Manhattan
(New York Jewish Week) — An Orthodox Jewish man is in stable condition after being stabbed on Wednesday evening in the Diamond District of midtown Manhattan. Police are investigating the attack as a possible hate crime.
Police told the Jewish Telegraphic Agency that the NYPD’s Hate Crimes Task Force is investigating the incident as a possible antisemitic attack, and Manhattan Shomrim — the Jewish community watch group — has asked people to share footage as police search for the suspect. No arrests have been made.
The victim was identified by police as a 26-year-old man, and Orthodox Jewish outlet COLLive identified him as a resident of Crown Heights, the neighborhood that is home to the Chabad-Lubavitch Hasidic movement’s headquarters.
He was taken to Bellevue Hospital in stable condition. Police said they were called at about 5:50 p.m. on Wednesday after the man was stabbed in the back with “an unknown sharp object” on 47th Street near Fifth Avenue. ABC7 reported that the victim told investigators he believed he was stabbed with a needle or syringe.
According to the Chabad website, which published an interview with the victim, he is a recently ordained Hasidic rabbi named Joseph, who commutes to Midtown each day to wrap tefillin with Jewish merchants. The attacker, Joseph told the website, was a woman who seemed to be following him prior to the stabbing.
The attack comes as Jewish New Yorkers have been targeted in more than half of the hate crimes committed in New York City this year, despite making up about 12% of the city’s population.
In July, an assailant stabbed two men on the Upper West Side, including one who was leaving a synagogue, while yelling “Allahu akbar,” and was charged with committing hate crimes.
Louis Keene contributed reporting.
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VIDEO: A Hasid gives us a tour of Morocco in Yiddish
דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.
אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.
מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.
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