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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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I was a reluctant Yiddishist. Here’s what converted me.
I couldn’t understand my peers’ embrace of Yiddish culture. Now I’m fascinated –– by the world evoked in Yiddish music and literature, and the leaders of its revival. My conversion began at Yidstock: a Festival of new Yiddish Music.
The post I was a reluctant Yiddishist. Here’s what converted me. appeared first on The Forward.
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Mamdani confronts backlash over exclusion of Jewish lawyers from judicial panel
Since taking office in January, Mayor Zohran Mamdani has shrugged off criticism from Jewish organizations over his opposition to Israel and Zionism. But new allegations that his administration excluded Jewish lawyers from a key City Hall appointments committee appeared to strike a nerve — getting directly at how he is governing New York City.
“The suggestion that there would be any decision-making motivated by religion, it does bother me,” Mamdani told reporters on Wednesday. “This is a city that is beautiful because of the breadth of diversity of those who call it home, and that includes the Jewish community across the five boroughs.”
On Monday, a coalition of New York City’s Jewish bar associations circulated a letter accusing Mamdani of excluding Jews from his appointees to the city’s 18-member Advisory Committee on the Judiciary. New York City has the largest Jewish population in America, and Jews are heavily represented in the legal profession.
The critics suggested that the absence of Jewish attorneys on the judicial advisory committee follows a “troubling pattern” that has left many Jewish New Yorkers “feeling increasingly marginalized.” The letter also pointed out that the rejection of retired Appellate Division Justice John Leventhal during the vetting process was “disconcerting” given the lack of outreach to other Jewish lawyers.
Mamdani forcefully denied suggestions that religion played any role in assembling legal experts for the committee. “I did not ask for the religion of each of the person that was put forward,” he said on Wednesday.
🚨Mamdani, facing qs about the lack of Jewish members on his judicial advisory committee, says he has appointed and reappointed a dozen judges from diverse backgrounds, “including Jewish ones.”
Mamdani appointed three new judges in January. The rest, including the Jewish judges… https://t.co/1b30y1y0XL pic.twitter.com/R0UQSl3Hmv
— Jacob N. Kornbluh (@jacobkornbluh) July 29, 2026
Mamdani’s press secretary, Joe Calvello, said that Leventhal was rejected after the vetting team found that he served on the legal team of Ghislaine Maxwell, a socialite who was sentenced for helping late sex offender Jeffrey Epstein. Calvello also said that Mamdani “had the privilege of appointing a dozen qualified judges from a range of backgrounds, including Jewish judges.” In January, Mamdani appointed three new judges. Another nine, including those referenced as being Jewish, are sitting judges whose original appointments were made under previous administrations.
That explanation became the centerpiece of Mamdani’s defense Wednesday. “The thing that matters most to me is that in the judges that have been appointed and reappointed, that they do reflect that diversity of New York City, and that diversity includes Jewish New Yorkers,” he said.
Why this controversy is different for Mamdani
The exchange with two reporters at Wednesday’s press conference, who questioned him about the appearance of excluding Jewish lawyers, reflected a different political challenge than the one Mamdani has faced for much of his first six months in office.
Mamdani has clashed with Jewish organizations that have largely centered on foreign policy or how to define antisemitism related to anti-Zionist activity.
His Day One repeal of the International Holocaust Remembrance Alliance definition of antisemitism, labeling Israel’s war in Gaza a genocide, support of boycotts, production of a Nakba Day video commemorating the displacement of Palestinians during Israel’s founding in 1948, response to pro-Palestinian protesters outside synagogues hosting an Israel real estate sale, pledge to seek the arrest of Israeli Prime Minister Benjamin Netanyahu if he visited New York, and most recently his call for protests against Netanyahu’s expected visit to the United Nations alienated much of New York’s organized Jewish community. But they reinforced Mamdani’s standing with his progressive base and the pro-Palestinian movement that helped propel him into office.
The judicial committee controversy is different. It raises questions about Jewish representation within his own government and whether the country’s largest Jewish community is being included in an influential legal panel.
It also follows questions earlier this year about the administration’s outreach to the Jewish community. Mamdani’s Jewish American Heritage Month reception at Gracie Mansion in May drew few leaders from mainstream Jewish organizations, after many declined invitations amid ongoing tensions over the mayor’s handling of antisemitism and Israel. The guest list reflected stronger ties with progressive Jewish groups, anti-Zionist activists and Hasidic leaders.
Wednesday’s response showed that Mamdani sees this as a different kind of political challenge. Unlike criticism over Israel, accusations that Jews are being left out of his own administration strike at the inclusive image he has tried to build as mayor.
The post Mamdani confronts backlash over exclusion of Jewish lawyers from judicial panel appeared first on The Forward.
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Tidbits: A huge Jewish dating event through AI and Chabad
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
דעם 9טן אויגוסט וועלן טויזנטער אומבאַפּאָרטע ייִדן איבער דער וועלט אָנשטעלן זייערע עקראַנען און רעדן נײַן מינוט לאַנג מיט אַ פֿרעמדן. בײַ אַ טייל פֿון זיי וועט דאָס אפֿשר, אָן זייער וויסן, זײַן דער ערשטער שמועס מיט זייער זיווג.
אַזוי האָפֿן טאַקע די אָרגאַניזירער פֿונעם ריזיקן ראַנדקע-געשעעניש, Met@Chabad, וואָס זיי זאָגן וועט זײַן די גרעסטע סינכראָניזירטע ייִדישע ראַנדקע־אונטערנעמונג אויף דער וועלט. אין איין נאַכט וועלן אומבאַפּאָרטע ייִדן פֿון מער ווי 30 לענדער און טויזנט קהילות — אַרײַנגערעכנט מעלבורן, בוענאָס־אײַרעס און ניו־יאָרק — צונויפֿגעפּאָרט ווערן מיט פֿינעף מענטשן, אַ דאַנק דער הילף פֿון „איי־אײַ“ און אויך דורך רבנים און רביצינס, וואָס קענען די באַטייליקטע פּערזענלעך. מיט יעדן פֿון די פֿינעף מענטשן וועט דער באַטייליקטער שמועסן נײַן מינוט לאַנג דורך ווידעאָ.
זינט 2021, ווען מע האָט אײַנגעפֿירט די יערלעכע ראַנדקע־אונטערנעמונג, זענען מער ווי 30 פּאָרלעך פֿאַרקנסט געוואָרן דורך דער סיסטעם, און כּמעט בײַ אַלע זענען די פּאָרלעך געווען פֿון אַנדערע שטעט און לענדער. מיט אַנדערע ווערטער, אָן דער אונטערנעמונג וואָלטן זיי זיך קיין מאָל נישט באַקענט.
די יערלעכע אונטערנעמונג איז אָרגאַניזירט געוואָרן צוליב אַ וואַקסנדיקן פֿענאָמען בײַ די חב״ד־שלוחים איבער דער וועלט. יונגע ייִדן וואָס קומען צו זיי אויף שבת־מאָלצײַטן אָדער כּדי זיך צו באַראַטן מיט זיי וועגן אַ קאַריערע אָדער צוליב אַ פּערזענלעכן ענין, האָבן אָפֿט אויך געבעטן הילף בײַם געפֿינען אַ שידוך. אָבער בײַ חב״ד איז פּשוט נישט געווען קיין „שדכנות־ביוראָ“.
נעמענדיק אין באַטראַכט וויפֿל אַמעריקאַנער ייִדן האָבן הײַנט חתונה מיט נישט־ייִדן האָבן די שלוחים שטאַרק געוואָלט העלפֿן די אומבאַפּאָרטע ייִדן וואָס זוכן אַ זיווג. לויטן „פּיו“־פֿאָרשצענטער, האָבן 72% נישט־אָרטאָדאָקסישע ייִדן זינט 2010 חתונה געהאַט מיט עמעצן וואָס איז נישט קיין ייִד. אָבער זינט דעם 7טן אָקטאָבער 2023 האָבן די שלוחים באַמערקט אַ נײַע טענדענץ: מער יונגע ייִדן זאָגן זיי, אַז זיי ווילן חתונה האָבן מיט ייִדן און זוכן הילף ווי צו דערציִען ייִדישע משפּחות.
כּדי זיך צו פֿאַרשרײַבן אויף דעם ראַנדקע־געשעעניש דעם 9טן אויגוסט גיט אַ קוועטש דאָ:
צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ:
To read about this in English click here:
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