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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
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Israeli Airline El Al Launches New Youth Points Program to Encourage Young Travelers
Illustrative: The Israeli flag carrier El Al’s airliner lands at Abu Dhabi International Airport, United Arab Emirates, Aug. 31, 2020. Photo: WAM/Handout via REUTERS
Israel’s national airline El Al has announced a new program that allows young travelers between the ages of two and 18 to earn exclusive benefits and points through flights that won’t expire until they turn 21.
El Al Young is a free program that gives youth travelers access to rewards as part of the Matmid Frequent Flyer Program, and parents or guardians can register as many youngsters as they have starting at the age of two. The young passengers can earn points by flying on El A; or Sundor and gain access to content on the curated Youth Mode in the El A; app, where they can watch videos, play games, and learn facts about aviation all while earning loyalty points every time they fly. Kids who are already members of the Matmid Frequent Flyer Program are automatically enrolled in El Al Young.
Young travelers using the app will earn points that can be redeemed for rewards such as seat upgrades and free checked baggage, booking award tickets to fly with friends, and buying snacks from onboard duty-free. El Al will launch new promotions on the app in the months ahead that will help travelers earn more points and save on fares. El Al points typically expire after 18 months but travelers in the youth program can keep their points until they are 21.
“El Al Young is a game-changer for family travel, while making every journey more fun and engaging,” said Nadav Hanin, vice president of marketing and digital at El Al Airlines. “With this program, El Al Airlines is inspiring the next generation of travelers by allowing them to earn their own points, explore Youth Mode on the El Al app, and enjoy more independence and excitement when traveling with El Al. Family travel has always been at the heart of our business, and with El Al Young, we’re strengthening that bond while creating unforgettable adventures for travelers of all ages.”
El Al operated its first scheduled flight in 1949 and now serves 49 international destinations in 33 countries. It operates more than 50 weekly non-stop flights between the US and Israel.
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New Art Exhibit in NYC Examines Jewish Polish Artist Arthur Szyk and His Fight Against Nazism
“The Map Maker” (1942) by Arthur Szyk. The political drawing depicts Hitler painting his version of “Deutsches Sud America” (“German South America”) which consists of a large swastika painted over the shape of South America. Photo: Provided
An exhibition that opened on Sunday in New York City spotlights the work of prolific Jewish Polish and anti-fascist artist Arthur Szyk, including scathing portrayals of the Nazis and his attention to themes such as Jewish identity, resistance, and Zionism.
“Art of Freedom: The Life and Work of Arthur Szyk” opened at the Museum of Jewish Heritage –A Living Memorial to the Holocaust in Lower Manhattan on the anniversary of when the United States entered World War II. The exhibit in the museum’s Rita Lowenstein Gallery features over 100 objects, including original drawings, rare prints, illuminated manuscripts, commercial cartoons, and political materials. Visitors will have access to 18 never-before-seen pieces and 38 original artworks.
Szyk’s work “Anti-Christ” from 1942, which is a critique of Adolf Hitler and Nazi crimes, greets visitors at the exhibit and is back on view in New York City for the first time in over 80 years. The artwork shows Nazi officials standing over skulls, victims on the gallows, vultures bearing swastikas, and Hitler with tiny skulls in his eyeballs as he stares straight ahead at the viewer.
Also on view is “The Map Maker” (1942), a political drawing by Szyk that depicts Hitler painting his version of “Deutsches Sud America” (“German South America”), which is shown as a large swastika painted over the continent. Others stand around him — including Italian dictator Benito Mussolini and top Nazi officials Joseph Goebbels, Hermann Goering, and Heinrich Himmler — and they all want their own similar map. On the floor are folders that say, “Deutsches Europa,” Deutsches America,” “Deutsches Africa,” “Deutsches Australia,” illustrating the plan to have Nazism dominate the world. Also on the floor is a book titled Idiot’s Delight and a quote at the bottom of Szyk’s drawing says, “Now that you’ve joined us the Fuhrer will make a special map for you!”
Szyk was born in Łódź in 1894 but moved to Paris at the age of 15 to study art. With other Polish-Jewish artists and writers, he traveled to the area now known as Israel in 1914, which was an impactful trip that deepened his connection to Judaism and solidified his dedication to being a lifelong Zionist advocate. Szyk died in 1951.
First Lady Eleanor Roosevelt wrote in her “My Day” newspaper column that Szyk’s work “fights the war against Hitlerism as truly as any of us who cannot actually be on the fighting fronts today.”
“As an institution committed to educating visitors about Jewish life before, during, and after the Holocaust, we are thrilled to present Arthur Szyk’s exquisitely detailed and beautiful work, and to look back at his influential role inshaping public discourse around America’s pivotal entry into WWII,” said Jack Kliger, president & CEO of the Museum of Jewish Heritage.
The new Szyk exhibit highlights pieces by Szyk that are on loan from private collections as well as newly acquired pieces from the museum’s permanent collection, which will be on view for the first time. The exhibit will remain open at the Museum of Jewish Heritage through July 26, 2026.
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Netanyahu Will Meet Trump on Dec. 29 to Discuss Second Phase of Gaza Plan, Spokesperson Says
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
Israeli Prime Minister Benjamin Netanyahu will meet US President Donald Trump on Dec. 29 to discuss the next steps of the Gaza ceasefire, an Israeli government spokesperson said on Monday.
“The prime minister will meet with President Trump on Monday, Dec. 29. They will discuss the future steps and phases and the international stabilization force of the ceasefire plan,” Shosh Bedrosian said in an online briefing to reporters.
The prime minister’s office said on Dec. 1 that Trump had invited Netanyahu to the White House. Israeli media have since reported that the two leaders may meet in Florida.
The spokesperson’s comments came one day after Netanyahu said on Sunday that the second phase of a US plan to end the war in Gaza was close, but cautioned several key issues still needed to be resolved, including whether a multinational security force would be deployed.
Netanyahu, speaking to reporters alongside German Chancellor Friedrich Merz in Jerusalem, said that he would hold important discussions with Trump at the end of the month on how to ensure the plan‘s second phase was achieved.
Netanyahu said that he would discuss with Trump how to bring an end to Hamas rule in Gaza. A ceasefire between Israel and Hamas is entering its second month, although both sides have repeatedly accused each other of violating the truce agreement.
Netanyahu said that it was important to ensure Hamas not only upholds the ceasefire but also follows through on “their commitment” to the plan to disarm and for Gaza to be demilitarized.
Israel retained control of 53% of Gaza under the first phase of Trump‘s plan, which involved the release of hostages held by terrorists in Gaza and of Palestinians, many convicted of terrorism, detained by Israel. The final hostage remains to be handed over are those of an Israeli police officer killed on Oct. 7, 2023, while fighting Hamas-led Gazan militants who had invaded Israel.
“We’ll get him out,” Netanyahu said.
Since the ceasefire started in October, the terrorist group has reestablished itself in the rest of Gaza.
GERMAN CHANCELLOR: PHASE TWO MUST COME NOW
According to the plan, Israel is to pull back further in the second phase as a transitional authority is established in Gaza and a multinational security force is deployed, Hamas is disarmed, and reconstruction begins.
A multinational coordination center has been established in Israel, but there are no deadlines in the plan and officials involved say that efforts to advance it have stalled.
“What will be the timeline? What are the forces that are coming in? Will we have international forces? If not, what are the alternatives? These are all topics that are being discussed,” Netanyahu said, describing them as central issues.
Merz said that Germany was willing to help rebuild Gaza but would wait for Netanyahu‘s meeting with Trump, and for clarity on what Washington was prepared to do, before Berlin decides what it would contribute but that phase two “must come now.”
Israel has repeatedly carried out air strikes since the ceasefire came into effect that it says are fending off attacks or destroying terrorist infrastructure.
NETANYAHU: WEST BANK ANNEXATION REMAINS A SUBJECT OF DISCUSSION
Netanyahu said that he would also discuss with Trump “opportunities for peace,” an apparent reference to US efforts for Israel to establish formal ties with Arab and Muslim states.
“We believe there’s a path to advance a broader peace with the Arab states, and a path also to establish a workable peace with our Palestinian neighbors,” Netanyahu said, asserting Israel would always insist on security control of the West Bank.
Trump has said he promised Muslim leaders that Israel would not annex the West Bank, where Netanyahu‘s government is backing the development of Jewish settlements.
The “question of political annexation” of the West Bank remains a subject of discussion, Netanyahu said.