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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit

(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.

“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”

While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.

Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.

“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”

Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.

But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”

when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN

— Israel Baseball (@ILBaseball) March 12, 2023

In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”

From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.

Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”

“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”

The USA doesn’t need the World Baseball Classic to popularize baseball within its country.

Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF

— Bill Shaikin (@BillShaikin) March 15, 2023

 

Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.

“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”

That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.

Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.

What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y

— Israel Baseball (@ILBaseball) March 14, 2023

“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”

Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.

“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.

He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.

“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”

Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.

“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”

In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.

And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.

“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.


The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.

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Is there life after Lubavitch?

Schneur Zalman Newfield knows as well as anyone what it takes to leave Orthodoxy. In his new memoir, Brooklyn Odyssey, he likens his transformation from Hasidic to secular to a butterfly’s metamorphosis. “At one stage it is clearly a caterpillar; at another it is a butterfly. But when exactly did it shift from one organism to the other?” he asks. When exactly does a Hasidic Jew become someone who prays with egalitarian minyans and protests with Jews for Racial and Economic Justice?

Newfield, a 44-year-old sociology professor at Hunter College, has been asking that very question for years. For his first book, Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism, Newfield interviewed 74 ex-Lubavitch and ex-Satmar Hasidic Jews to analyze what it means to leave Orthodoxy. Brooklyn Odyssey brings that sociological scrutiny to Newfield’s own life.

But the memoir is much more readable than the academic book that preceded it. Newfield renders vividly what it’s like to be an 11-year-old boy running amok in Crown Heights, the nerve center of the Lubavitch Hasidic universe, while rebbe Menachem Mendel Schneerson, the lionized leader of that community, was still alive. He also captures the feelings of a twentysomething ex-Hasidic virgin at Brooklyn College. After his mom reacts coldly to the news that he has shaved his beard, Newfield writes that he “felt like a Lubavitch mitzvah tank, one of those converted Winnebagos, had just rolled over my chest.”

I spoke with Newfield to see how he views the risk factors for leaving Orthodoxy, and how the Haredi world’s treatment of these people might be changing. The following conversation has been edited for length and clarity.

Lauren Hakimi: There are already so many memoirs out there about people’s journeys off the derech [out of Orthodoxy]. What did you think was missing from the OTD genre?

Schneur Zalman Newfield: None of the memoirs that are out there really captured the experience of growing up in the Lubavitch community, especially the Lubavitch boys’ environment.

Also, OTD memoirs tend to describe growing up in a very geographically constrained area. My experience is very different from that. A big part of my experience in Lubavitch was traveling around the world doing outreach work. Being exposed to the world and grappling with an awareness of other people was a big part of my process of leaving the community. There’s whole chapters in the book on my experiences visiting Russia, living in Singapore, living in China, living in Argentina.

Most of the OTD memoirs describe very stark breaks with people’s families once people left the community. In my last book, Degrees of Separation, I found that many people who grew up Lubavitch and Satmar who left the Hasidic community still maintained ties with their family. Sometimes those are very painful ties, but still, they are ties. That’s very much my own experience. A big part of my process of deciding to leave the community was complicated by the fact that I had a very loving and warm relationship with my family.

Lubavitch is as strict as other ultra-Orthodox sects, but its emphasis on kiruv [missionary work to encourage non-Orthodox Jews to become Orthodox] exposes Hasidim to secular Jews at young ages. How did your international travels affect your exit journey?

I was profoundly influenced by the people that I encountered. Especially in my late teens, my early 20s, once I was already reading a lot of secular books secretly on my own, I was very interested to learn more about the outside world. I think that really opened up new vistas for me that had I stayed in Crown Heights would have been much more difficult, if not impossible, for me to access.

In the very beginning of the book, there’s a photo of you and your family at your daughter’s bat mitzvah. Why was it important for you to include that?

A part of what I’m trying to convey is the fact that there is life after people leave the community. The narrative within the ultra-Orthodox community is that ‘we have such a great life, and we know the truth, and if anyone is crazy enough to leave the community, their life is doomed, and they’ll all become drug addicts.’

This is a propaganda message that the community employs in order to scare people and prevent them from even thinking of trying to leave. Many people who leave the community, yes, they face challenges, but many, if not most of the people who decide to leave the community eventually find their way in the broader society and are able to establish healthy and meaningful lives on the outside.

I wanted to highlight that about my own experience. Yes, there were real challenges, and that’s certainly part of what I talk about: the mental health issues I struggled with, the challenges related to maintaining a loving relationship with my family. At the same time, I was able to establish a healthy and meaningful life on the outside.

In Degrees of Separation, you draw a distinction between intellectual and emotional reasons for leaving Orthodoxy, but in your memoir, the intellectual and emotional seem to come together, like when your sadness over your younger brother Shimmy’s death makes you question God. I’m wondering how you view those two factors in the context of your own path. 

To be clear, even in Degrees of Separation, I argue that everyone who leaves the community has both intellectual and social-emotional reasons for doing so. It’s simply a question of which of these aspects of their experience they tend to focus on. Most people tended to focus on one versus the other. This is not the full picture. The people who were talking about their intellectual disagreements with the community also experienced some kind of disenchantment or social-emotional issues related to their community. Same thing for people who talked about their social-emotional reasons for leaving.

When I thought about leaving, and then even after I left, when I thought about my experience of leaving, I did tend to describe it in intellectualist terms. In fact, early on when we were dating, my now wife asked me if Shimmy’s death played a role in my experience of leaving. I said, ‘No, I don’t think that that had anything to do with it.’

Only years later, after I was doing my academic work and thinking much more rigorously about all of these issues, did I realize that Shimmy’s death had a profound influence on my religious evolution. That, and the death of the Lubavitcher rebbe, who we were taught to believe was the messiah.

After you shave your beard, your mom sends you and your brother to a rabbi who tries to convince you to become more religious again. As someone who researches journeys out of Orthodoxy, what do you make of that intervention?

It is very common for parents, relatives, neighbors, to try to connect the person who’s thinking of leaving with some rabbi whose mission is to quote-unquote straighten the person out. In a sense, it’s kind of remarkable that there was only one intervention in my case.

Sometimes, these interventions are carried out under the guise of mental health. There’s a therapist, a psychologist, a social worker, or someone who doesn’t have any mental health training but purports to be a mental health professional. They often basically argue that for your own mental health, it would be best if you would come back to Orthodoxy.

The rabbi I was sent to had been my teacher for several years. When I had him as a teacher, I thought that he was this brilliant guy, charming and charismatic. But when it came to this interaction, where he was basically trying to convince me to remain Orthodox, he was very plebeian in terms of the arguments that he was making, and his general attitude of disdain for me, for non-Orthodox forms of Judaism, and for secular knowledge in general.

Do you think that if you were going OTD today, as opposed to 20 years ago, the Orthodox net might have done a better job trying to catch you? 

I think the ultra-Orthodox community has become more aware of the fact that large numbers of their members are leaving and that they need to do a better job of trying to respond to it.

Each individual religious community responds in a somewhat different way. So it’s hard to make generalizations, but it definitely seems that the ultra-Orthodox community is trying to respond to this issue in a more sensitive and thoughtful and humane way than they were doing, let’s say, 20 or 30 years ago.

Me and other scholars have also noted a rise of quote-unquote ‘modern’ ultra-Orthodox people.

I sometimes stay in Crown Heights for Shabbos with my family and go to shul with one of my brothers in law. I go to this one particular shul, and there’s a bunch of people who have trim beards, or something’s going on with their beards, not quite the way nature intended. They’re going to shul every Shabbos, they send their children to Lubavitch schools. In a lot of significant ways, they’re enmeshed in the community, and they’re recognized as being full-fledged members of the community, yet they’re living a kind of Lubavitch lite.

So yes, I think if I was leaving today, or if I was living in the community today, it’s hard to say exactly how things would end up. But I didn’t grow up in the community today. I grew up in the community 30 years ago, and my story is my story.

The post Is there life after Lubavitch? appeared first on The Forward.

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Homeland Security hires social media manager whose posts raised alarm for promoting ‘white-nationalist rhetoric’

(JTA) — The Department of Homeland Security has hired a new digital communications director whose social media content for the Labor Department reportedly raised alarm bells inside the department and beyond for promoting white supremacist rhetoric.

Peyton Rollins began his new role at Homeland Security this month, The New York Times was the first to report this week. Tricia McLaughlin, the Homeland Security spokeswoman, did not confirm the move to the newspaper, but Rollins’ LinkedIn profile shows that he began working at the department this month.

Rollins, 21, has been identified as the staffer responsible for posts at the Labor Department that have been decried as making veiled antisemitic and racist allusions. He also claimed credit for a large banner of President Donald Trump’s face that was hung from the Labor Department’s headquarters, which its critics said echoed fascist stylings.

During Rollins’ time at the Labor Department, its social media pages have featured a range of slogans including “the globalist status quo is OVER,” “PATRIOTISM, NOT GLOBALISM” and “Patriotism will Prevail. America First. Always,” which featured an image of an American flag with 11 stars, the number that appeared on some Confederate flags.

One post on X in November, which featured the phrase “Americanism Will Prevail,” spurred hundreds of negative comments because it appeared to use the same typeface used on the original cover of “Mein Kampf.”

Staffers at the department were alarmed, according to the New York Times. “We’re used to seeing posts about things like apprenticeships, benefits and unions,” a former employee, Helen Luryi, told the newspaper. “All of a sudden, we get white-nationalist rhetoric.”

In his new role, Rollins will oversee the Homeland Security social media accounts, including its X account which has been accused of tweeting antisemitic dog whistles.

Rollins joins a growing list of hires under the Trump administration who have faced allegations of promoting extremist rhetoric.

In March, DHS hired speechwriter Eric Lendrum, who has previously promoted the “Great Replacement” theory and likened conservatives in the United States to Jews in Nazi Germany. In May, the Pentagon also appointed Kingsley Wilson, who has repeatedly echoed antisemitic rhetoric online, as its press secretary.

Last year, the appointments of Darren Beattie as the acting undersecretary of state for public diplomacy and public affairs in February and Paul Ingrassia in May to a senior legal role drew criticism for the pair’s relationships with white supremacists.

The post Homeland Security hires social media manager whose posts raised alarm for promoting ‘white-nationalist rhetoric’ appeared first on The Forward.

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The Israeli government wants you to stop calling Oct. 7 a ‘massacre.’ Yes, really.

The Oct. 7 attack was a massacre. But Israeli authorities would prefer you not call it that.

The Prime Minister’s Office demanded that a bill establishing a national memorial for the incursion remove the term “massacre” from its title, with Minister Mickey Zohar explaining that since Israel is “strong,” no one can “massacre the people of Israel.”

In other words: To accurately describe what happened when Hamas struck Israel on Oct. 7, 2023 —killing almost 1,200 and kidnapping 251 hostages — is unpatriotic, signals weakness, and is, somehow, leftist.

This is not really a matter of semantics. It’s an attempt to control language in order to distort reality. And it’s tied to the Netanyahu government’s vast project of evading accountability for the many military and political failures that contributed to the horrors of Oct. 7.

Their method is time-tested. Early versions of it appear in classical sources, in which rulers often rename actions to soften their meaning.

King Saul masks disobedience as a religious act. King David cloaks the fact that he planned the death of his romantic rival Uriah in the language of war.

Ancient Greeks observed that political conflicts alter not only reality but also the meaning of words. Thucydides described how during civil strife, recklessness was called courage, moderation was branded as weakness, and caution was treated as betrayal, illuminating how language could be inverted to serve passion and polarization.

In ancient Rome, the phenomenon assumed a more formal character. The emperor Aurelian gave himself the title restitutor orbis, meaning “restorer of the world”; he framed a series of brutal conflicts he embarked on to reunite the Roman empire as an act of correction, rather than conquest. It was a formulation that wrapped violence in a mantle of legitimacy and proper governance.

As political systems evolved, so did linguistic sophistication. During the French Revolution, the Reign of Terror was overseen by a body called the Committee of Public Safety. The Nazi regime called its deportations of Jews to concentration camps “resettlement” and described some executions as “special treatment.” Stalin did not cause famine; there were “grain procurement difficulties.” Mao Zedong did not preside over catastrophe; he launched a “Great Leap Forward.”

George Orwell identified this mechanism with unmatched clarity in his novel 1984. His fictional government’s “Ministry of Truth” serves the function of degrading language until truth becomes inexpressible, with the slogan “War is peace. Freedom is slavery. Ignorance is strength.”

The contradictions are deliberate. Their purpose is to train citizens to accept inversion and surrender their independent grasp of reality.

Orwell’s deeper insight was that the corruption of language precedes the corruption of politics. When words lose precision, accountability dissolves. Reality becomes malleable, and loyal followers will believe whatever they are told. If aggression is always “defense,” repression always “order,” and censorship always “responsibility,” there is little limit to what rulers can do.

The American novelist Kurt Vonnegut put it even more sharply — beautifully, even — in 1973’s Breakfast of Champions: “In nonsense is strength.”

This phenomenon is not confined to totalitarian regimes. Democracies, too, are tempted to soften language when confronting failure. Even — and perhaps especially — in Israel.

Thus, the killing of civilians becomes “harm to uninvolved civilians,” phrasing that distances attention from human reality. Torture becomes “moderate physical pressure.” Extrajudicial killings become “targeted prevention.”

Set aside the question of whether these measures are ever justified: It’s essential to note that the language itself undergoes distortion for political ends.

The Netanyahu government has a specific goal behind this approach. Avoiding the word “massacre” in describing Oct. 7 fits into its broader strategy of evading responsibility for the disaster itself.

Netanyahu has refused to accept any blame since the first hours after the attack, including by arguing that no investigation into his actions could take place during wartime, while prolonging the war as much as possible. At the same time, his allies attacked the Supreme Court to justify avoiding a state commission of inquiry with real authority.

To refuse to call Oct. 7 a massacre is to suggest it was somehow less brutal or devastating than it was. So let us dispel the nonsense.

A massacre involves the deliberate killing of a large number of defenseless people. It does not imply permanent strategic defeat. It does not preclude a military response afterward. It does not suggest inherent weakness. It describes a specific act: the intentional slaughter of civilians under circumstances in which they cannot defend themselves.

On Oct. 7, 2023, armed Hamas militants invaded Israel and committed a massacre, almost unopposed by Israeli security forces, in a crushing national collapse. Families were shot in their homes. People were hunted down, executed, or burned. Hostages were taken. Most of the victims were civilians. It was hours before the public heard anything from the shell-shocked Netanyahu.

Call it what it was. Truth combined with moral clarity, over time, are a nation’s deepest source of strength. Resistance to accurate language serves to dull the recognition that something profoundly shocking occurred — something that demands deep reckoning and change, not a continuation of the morally bereft and misleading status quo.

The post The Israeli government wants you to stop calling Oct. 7 a ‘massacre.’ Yes, really. appeared first on The Forward.

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