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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Possible Platner replacements and their divergent stands on Israel
(JTA) — Following the implosion of Graham Platner — a harsh critic of Israel who lobbed a parting shot about “genocide” in Gaza in his video Wednesday quitting the Maine Senate race — a number of possible replacements have emerged. And as their names have surfaced, interest and questions about their positions on issues of concern to the Jewish community also have arisen.
There is a significant range of views among the possible candidates on the American Israel Public Affairs Committee pro-Israel lobby, arms sales to Israel and whether there was a genocide in Gaza, based on their past and recent comments.
In statements to JTA, pro-Israel groups Democratic Majority for Israel and the Jewish Democratic Council of America both urged the party to nominate a candidate aligned with their values; Platner had drawn concern from a number of Jewish groups because of his covered-up Nazi tattoo and stance on Israel.
Some of Platner’s former volunteers have said they want his replacement to fit his mold as a progressive and Israel critic who is taking on establishment politics in the effort to unseat GOP Sen. Susan Collins. After Platner dropped out, the Maine Democratic Party announced on Wednesday that to fill the candidate vacancy it will hold a nominating convention made up of about 600 people selected by county-level Democratic committees. The timing of the convention is not yet clear; the deadline for naming a replacement is July 27.
“There is an unprecedented amount of energy and enthusiasm among Maine Democrats, driven in part by many of the dedicated volunteers and supporters who were inspired by Graham Platner’s campaign,” the party said in a statement. “We look forward to coming together and harnessing that energy around our new nominee as we work to defeat Susan Collins in November.”
Here are some of the replacements being mentioned and what they’ve said about Jewish-related issues, Israel and AIPAC. None of the possible nominees responded to JTA’s requests for comment.
Nirav Shah, epidemiologist and healthcare executive
Nirav Shah, who ran for the Democratic gubernatorial nomination in June, finishing second in ranked-choice voting, told reporter David Weigel on Tuesday that he supports an arms embargo on Israel, and he accuses the country of having committing genocide. Shah also said that in keeping with his policy he would not accept funds or an endorsement from AIPAC.
Shah has touted himself as a political outsider like Platner and said Tuesday that he had “no establishment support, and no major political endorsements” when he was running for governor. He has called on possible Platner replacement to participate in a televised debate and “multiple” town halls across the state to make the nomination process transparent.
Troy Jackson, logger and union leader
Troy Jackson, who has backing from the left, had a close political alliance with Platner until calling for him to step aside on Monday and officially launching his campaign for the nomination on Wednesday.
A number of Platner’s supporters have called for the party to nominate Jackson, who finished third behind Shah in the gubernatorial primary. He’s said little publicly related to Israel, but in his run for governor, Jackson had the backing of a number of left-wing, strongly pro-Palestinian politicians, including Vermont Sen. Bernie Sanders and California Rep. Ro Khanna, as well as Maine’s Democratic Socialists of America chapter.
Sanders’ group Our Revolution and left-wing streamer Hasan Piker — a staunch Israel critic who’s drawn accusations of antisemitism — are both backing Jackson to be the new Senate nominee.
In 2024, at the Maine State Democratic Convention, Jackson, who served as convention chairman, reportedly attempted to quiet down a small group of protesters who called for a ceasefire in Gaza and called Maine Rep. Jared Golden a “war criminal” during a video celebrating the Jewish congressman.
“I believe in the ability of people to demonstrate and protest,” Jackson said amid the outburst. “There is a time for that.”
Shenna Bellows, Maine secretary of state
Before assuming her current role, a position that is filled by state lawmakers every two years, Shenna Bellows served as the executive director of the Holocaust and Human Rights Center of Maine.
In May, Bellows spoke at the Jewish-Asian Friendship Dinner, hosted by the Jewish Community Alliance of Southern Maine. Bellows said she began working with the JCA during her time leading the Holocaust museum, and said she’d attended numerous events that discussed “many stories of Holocaust survivors and of genocide around the world, and how important it is that we stand up for all of each other, and for unity, and the love that we have for all of each other.”
Bellows also commended the JCA for its response to the surge of Immigration and Customs Enforcement presence over the winter, which included mutual aid to support people who felt unsafe leaving their homes.
Bellows does not appear to have commented extensively on Israel, although she signed Maine Gov. Janet Mills’ 2023 proclamation recognizing the 75th anniversary of the founding of modern Israel that wished the country “a peaceful and prosperous future.”
Jordan Wood, ex-congressional staffer
A former staffer for former California Rep. Katie Porter, Jordan Wood spoke extensively about his views on Israel and AIPAC in an interview as a Senate candidate in Maine last fall. He was the first Democrat to enter the race for Collins’ Senate seat before being overshadowed by Platner and later suspending his campaign to run for the House.
Wood told Democratic commentator Kaivan Shroff that he would support Sanders’ resolution to restrict offensive weapons sales to Israel but backs the continuation of aid to the Jewish state with conditions.
Wood said he believes Israel has committed war crimes in Gaza, but stopped short of accusing the country of genocide, pointing to a connection between that accusation and a rise in antisemitism.
“I’ve hesitated on it because I’m also seeing a real rise in antisemitism in the United States,” Wood said. “My husband is Jewish, and the acts of violence toward Jewish Americans is very much connected to the language that we use.”
Wood added that it would be “a huge deal for the United States Congress to designate what’s going on in Gaza as a genocide officially.”
“There could be consequences to that of US citizens that have served in the IDF,” he said. “Do they get prosecuted?”
Wood also said he would not take money from AIPAC, and added that there is a “huge amount of distrust” of the lobbying organization among Democratic voters.
“I believe the only way to truly prove to a voter that you are voting and prioritizing policies in their best interest, and for our country’s best interest, is to remove any perception of corruption or misdealing,” Wood said.
Dan Kleban, brewery owner
Dan Kleban, who announced on Wednesday that he is back in the race for Senate after having suspended his campaign in October and endorsing Gov. Janet Mills, who dropped out before the primary after trailing in the polls, has a very different approach from Platner to the U.S.-Israel relationship.
In an interview with CNN on Wednesday, Kleban refrained from accusing Israel of committing genocide, instead calling the military campaign in Gaza an “absolute tragedy.” Kleban said he would condition arms sales to Israel.
When Kleban — a political novice and co-founder and co-owner of the Maine Beer Company — first launched his Senate campaign last fall, he told Politico that he did not support the recent resolution from Sanders to block certain arms sales to Israel.
“I believe Israel has a right to defend itself,” he said. “I don’t think that we solve the horrific humanitarian crisis in Gaza by disarming Israel and exposing them to harm.”
This article originally appeared on JTA.org.
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For generations of Jews, this cookbook defined the journey from immigration to assimilation
Recipes for the Melting Pot: The Lives of the Settlement Cook Book
By Nora L. Rubel
Columbia University Press, 232 pages, $28
It was an inspiration for bestselling cookbook writer Mark Bittman, a trusted reference for James Beard, the first recipe book owned by New York Times food critic Mimi Sheraton, and the source of the recipes that famed Jewish cookbook writer Joan Nathan grew up with: The Settlement Cook Book, across 40 editions, sold over 2 million copies and defined Jewish American food.
In her book Recipes for the Melting Pot: The Lives of the Settlement Cook Book, Nora L. Rubel traces the book from its birth as a 1901 fundraising pamphlet by Elizabeth “Lizzie” Black Kander, a kosher cooking-class instructor for Milwaukee immigrants, to its life as a hardcover distributed globally by Simon & Schuster into the 1990s.
For many Jewish Americans, the cookbook brings back memories of seder meals and their mother’s brisket. I didn’t grow up with a dog-eared copy of my grandma’s, but that didn’t mean I found the book any less interesting. Rubel, a University of Rochester professor of religion, discovered The Settlement Cook Book in graduate school. In it, she found not just a snapshot of the Jewish American kitchen throughout the 20th century, but also a continuous debate over what counts as American, conducted in the language of potato soup and noodle kugel.
Rubel credits Kander with pioneering “culinary pluralism” at a time when social reformers pushed immigrants to rid themselves of their garlicky and spiced ethnic cuisine in favor of a blander New England “diet of cornmeal mush and pea soup.“ Kander, a Reform Jew, aimed to help recently arrived Eastern European Jews integrate into American society. Unlike Christian reformers, Kander, an ethnic minority herself, envisioned an America where immigrant groups belonged.
The first edition contained kosher recipes for traditional Ashkenazi fare, but the Russian Jewish immigrant women in Kander’s class were also being prepared for domestic work in the Milwaukee homes of wealthier German Jews like Kander who did not keep kosher and had a taste for ethnic cuisine. Thus, the matzo ball recipe appears on the same page as the mulligatawny soup, and filled fish (gefilte fish) sits alongside scalloped oysters.
Rubel argues that, by not placing Jewish or other ethnic dishes in a separate section, the Settlement Cook Book is the among the first to define modern American cuisine through its immigrants. “Kander’s vision of American diversity,” she writes, “suggests that ethnic recipes are on equal footing with each other and traditional ‘American’ recipes, thus framing the United States as a multiethnic society.”
The ethnic mix and straightforward, simple recipes made Kander’s book the most successful of the era’s many charitable cookbooks. It funded the Abraham Lincoln House, which offered programming for impoverished Jews, as well as the Milwaukee Jewish Center, and helped establish Milwaukee’s first nursery school. By mid-century it had expanded from helping Jewish immigrants to funding programs for the broader public.
Kander was blunt that her philanthropy was rooted in what she called a “selfish motive.” The affluent German-Jewish community in Milwaukee feared the newly arrived Orthodox, unassimilated Yiddish-speaking Eastern European Jews might spark American antisemitism, which would threaten their own status. “To protect ourselves, our own reputation in the community,” Rubel quotes Kander, “we must work with tact, with heart and soul to better the home conditions of our people . . . and teach them habits of industry and cleanliness.”
The quote is a reminder that despite the framing of Kander as a multiculturalist, at its heart, The Settlement Cook Book was an assimilationist project. As Rubel notes in her introduction, “liking foodways does not automatically translate into welcoming the people who make it.” A century ago, Americans ate chow mein while backing the Chinese Exclusion Act; many today happily order tacos and arepas, while supporting ICE raids targeting Mexican and Venezuelan immigrants. Still, the book captures a real push-and-pull into what counts as American– with the immigrants being Americanized, inevitably changing what it means to be American. .
Unsurprisingly, many Jewish immigrants didn’t appreciate Kander’s “selfish motive.” While young Jewish women were enthusiastic about the classes, their parents resented the patronizing German-Jewish teachers. Kander’s plan to train domestic workers backfired, the immigrant girls rejected being “neat little housekeepers,” preferring clerical and garment work. Rubel notes that the Jewish women avoided work at the time associated with African Americans. “In a country with a distinct color line,” she wrote, “Jews found their whiteness still in question, tenuous at best.”
In response, Kander pitched the cooking classes as preparation for marriage, as captured in the book’s original title: The Way to a Man’s Heart: The Settlement Cook Book. For decades, the book was a quintessential bridal gift, yet its crowdsourced nature allowed it to evolve with the times.
Wartime editions included canning instructions; the book went dry during Prohibition; and new gadgets and processed foods were introduced to keep up with the post-war kitchen. By the 1970s, however, the nonprofit organization that held the rights to The Settlement Cook Book resisted change, and became a guardian of tradition. The book stubbornly kept old fashioned housekeeping tips like how to remove stains with cod-liver oil and a section entitled “When There Is No Maid.” Only in the last edition, published in 1991, did an editor prevail to have pad Thai, curried lentil and refried beans appear alongside kugel and kreplach, altering the book’s content, but returning to Kander’s multicultural instincts.
Most keenly, Rubel examines the paradox of what makes The Settlement Cook Book so profoundly Jewish, given its massive popularity among gentiles and while it had many Jewish recipes, one would never know from its cover. Simon & Schuster, which took over the book in 1954, further chipped away at any hint of Jewishness in favor of mass appeal.
But as was the case with mid-century Jews assimilating into middle-class America, the cookbook’s Jewishness was not erased; it was merely coded, obvious to anyone looking for it. It’s precisely the cosmopolitan blending of recipes that makes The Settlement Cook Book a truer representation of how Jewish Americans actually ate than a Haddasah cookbook or the popular 1958 Jennie Grossinger’s The Art of Jewish Cooking. “Unlike kosher cookbooks that eschew treyf,” writes Rubel, “it is what this cookbook includes, rather than what it omits, that codes the text as Jewish.”
Ultimately, this coded nature led to the book’s greatest irony. As mid-century Jewish Americans moved to the suburbs, they yearned for the food and customs of the old neighborhood, if not the old country. Once a tool to Americanize Jews, The Settlement Cook Book became the definitive guide for American Jews who wanted to remember how to make matzo brei and gefilte fish. Rubel argues that the book itself became a marker of a Jewish home without explicitly announcing religion or ethnicity.
Though nostalgia kept The Settlement Cook Book alive in its final decades, and has kept it in the Jewish American consciousness, I have no memory of my family ever using it and have zero nostalgia for it. The recipes Rubel reproduces in her book might be of historical interest, but a 1910 chop suey recipe with canned mushrooms and chicken gizzards is decidedly dated today. And yet, reading this book, I felt incredibly seen.
That is because, as early as 1901, Lizzie Black Kander defined part of being Jewish in America as a cosmopolitan embrace of the world. The 1921 edition, for instance, includes a “Chinese Supper” menu as well as a list of Passover Seder recipes, “allowing Jews,” as Rubel puts it, “to have their gefilte fish and eat chop suey too.”
Yet 125 years since Lizzie Kander wrote her recipe pamphlet, it’s clear that, when it comes to building a truly multicultural and tolerant society, enjoying both gefilte fish and chop suey is the easy part.
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Israelis are experiencing a new kind of international boycott
Israelis are not facing formal sanctions from Western corporations. No international business coalition has announced a boycott. No major bank or airline has openly declared that Israeli customers are unwelcome.
Yet many Israelis are increasingly encountering something quieter and more difficult to define: a new norm of friction and the sense that when systems fail for Israelis, nobody feels much urgency to fix them.
Consider a recent experience I had with the United Kingdom’s NatWest bank.
When NatWest stopped sending authentication texts to Israeli phone numbers in the spring, I assumed it was just a technical error. Banks malfunction. Security systems fail. But then the bank’s mobile app stopped properly recognizing my Israeli number — despite that number having functioned perfectly well beforehand. Customer service representatives offered contradictory explanations. The fallback solution was supposed to be a physical card reader for secure logins. I requested one repeatedly. Nothing arrived for months. Then, in early May, a representative informed me that NatWest apparently was not mailing card readers to Israel, either.
On a visit to London, I went to a branch, where they offered no explanations; they put me on the phone with customer service, where the agent repeated that they were no longer engaging in contact with Israeli phone numbers or addresses, due to “war tensions.” So I emailed every executive I could find to ask, directly, if the bank was boycotting Israel.
After lengthy exchanges, I was told that Israeli access was removed earlier in the year. The bank insisted the restrictions were not political and not specific to Israel, but rather part of broader fraud prevention measures. So I asked which other countries were affected. This, the bank refused to answer.
On its own, this could still be dismissed as another case of corporate opacity mixed with bureaucratic risk aversion. (Eventually, a physical card reader did make its way to me, still with no clear explanation for the delay.) But it was not the first strange interaction I had experienced.
In early 2024, I ordered a novel from Amazon. The book arrived at my home in Tel Aviv damaged and obviously used, despite being sold as new. Customer service initially handled the issue professionally, immediately agreeing to replace the order. Then I provided my address. There was silence.
“I see this address is not on the map,” the representative finally said. “I only see Palestine.” Then the line disconnected.
An alarming interaction, but the representative was expressing a personal political view, not enforcing corporate policy. What proved more revealing was Amazon’s institutional indifference afterward. Despite repeated inquiries to the company’s press office, I never received a clear decrial of the customer service representative’s actions. The issue simply disappeared into a bureaucratic void.
That sorry episode was felicitous in a way: It inspired my first op-ed for the Forward.
Then came British Airways.
After BA canceled flights between Tel Aviv and London in 2025 following a Houthi missile strike near Ben-Gurion Airport, my wife and I scrambled to reconstruct an itinerary at enormous personal expense. Wars disrupt aviation. That part was understandable.
What followed afterward was not. Months passed in a maze of contradictory responses, partial refunds, bureaucratic evasions and compensation offers so absurd that they bordered on parody. Only after I contacted the airline’s press office identifying myself as a journalist did the company suddenly rediscover the ability to communicate. Even then, the process remained exhausting and opaque. We were compensated perhaps a third the value of the ticket lost, with no apology whatsoever.
None of these incidents independently prove anti-Israel discrimination. Banks mistreat customers. Airlines fail passengers. Customer service departments malfunction. Yet together they illustrate a kind of new atmosphere for Israelis.
The most profound sign of that atmosphere has come in academia. As a new report by the Technion documents, what was once an academic boycott of Israel evolved from highly visible protests toward a more diffuse climate of exclusion.
Jewish students in Sweden reported hiding their identities in academic environments. British surveys found that roughly one in five students said they would not want to live with a Jewish roommate. Canadian campus activism increasingly moved from symbolic rhetoric toward operational demands for universities to sever ties with Israeli institutions and withdraw investments.
My friend Bar Harel experienced this personally at Portugal’s University of Coimbra. After complaining about antisemitic graffiti, pro-Hamas and Hezbollah imagery, and slogans such as “No Jews wanted” around campus, Harel became a target. He was threatened online, publicly vilified, physically assaulted near campus and told his family “should burn in a second Holocaust.”
University authorities largely deflected responsibility. Only after he fled Portugal at the advice of Israeli and American diplomats did the state ombudsman finally issue a report that said the university had adopted a “posture of fundamental passivity” in response to his harassment, failing to investigate despite clear evidence.
In business and academia alike, organizations don’t need to announce formal sanctions to change Israeli experience. They simply begin treating Israel operationally troublesome.
Does all this come from antisemitism — or is it a form of quiet protest against Israel’s brutality during the past years’ wars, or the indefensible situation in the West Bank? Does it relate to the current right-wing government — and if so, is it fixable should the moderate opposition return to power?
I do not have definitive answers, and there’s probably a mix of reasons. But it is clear that Israelis are losing the global narrative with astounding speed, and unless this is countered, more formal boycotts are on the way.
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