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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
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Fight wildfires and other climate crises with this spiritual guide to catastrophe
As smoke from Canadian wildfires blankets much of the Northeast and Midwest in a hazy fog, some Jews are observing this Tisha B’av by mourning a different kind of destruction: that of a planet in crisis.
Tisha B’av, the saddest day on the Jewish calendar that commemorates the destruction of the First and Second Temples, deals with themes of grief and resilience relevant to today’s climate crisis, said Rabbi Laura Bellows, director of spiritual activism and education at Dayenu: A Jewish Call to Climate Action.
In advance of Tisha Ba’av, Dayenu this week released a spiritual guide for the aftermath of extreme weather — including floods, storms, heatwaves and fires. It was a grim coincidence, Bellows said, that the guide’s publication coincided with a time when those prayers would be of particular use.
“The grief is real,” Bellows said. “Jewish tradition is really good at encouraging us not to ignore it, but actually to make space and time to be with that grief.”
The guide includes an adapted version of Mi Shebeirach, the prayer for healing, written by Rabbi Daniel Scher at Kehillat Israel in the Palisades. Scher wrote the prayer for his congregation after wildfires caused significant smoke damage to the synagogue’s building, leading it to close for several months. Roughly 250 synagogue members — and all three clergy — lost their homes.
“The fire has seared through our homes and hopes, yet we stand together in our pain, trusting that new life can blossom in our midst,” the prayer reads.
Other texts in the guidebook offer hope for rebuilding. Rabbi Zoe Klein of Temple Isaiah in Los Angeles adapted the daily prayer, “May it be your will that the Temple be speedily rebuilt in our own time,” into a plea for wildfire survivors: “May it be Thy will that homes be rebuilt in our own time.”
Another ritual offers a hand-washing ceremony for survivors of water-related natural disasters. Participants wash their hands and recite the Birkat HaGomel, a prayer traditionally said after surviving a life-threatening event.
It’s not the first year rabbis have linked the climate crisis to Tisha Ba’av. More than a decade ago, Rabbi Tamara Cohen, chief of program and strategy at the Jewish youth group Moving Traditions, co-wrote “Eikha for the Earth,” which adapts the Book of Lamentations traditionally read on Tisha Ba’av as a “lament for the Earth.”
“Checkerspot butterflies flee their homes; polar bears can find no rest. Because our greed has heated Earth,” the text reads.
The adapted text aims to “welcome in Jews who are not so connected to the idea of mourning for the ancient temple, which doesn’t necessarily move lots of people today,” Cohen told the Forward.
But the timing of this year’s Tisha B’av makes the text feel eerily relevant, she said, pointing to the line “forest fires reach down and spread like fury.”
Jakir Manela, CEO of the nonprofit Adamah, which leads immersive Jewish experiences grounded in nature, said he’s also feeling particular grief for the earth this Tisha B’av. Manela lives in Baltimore, where he and his kids have been unable to go outside due to the unhealthy air.
“This is destruction in front of our very eyes, and affecting the largest population centers on the planet,” Manela said. “If folks have trouble connecting with Tisha B’av and the grief and mourning that it calls us to do, maybe this year is the time when it will hit home.”
The post Fight wildfires and other climate crises with this spiritual guide to catastrophe appeared first on The Forward.
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Why am I the only one troubled by an Anne Frank House shot glass?
Readers, how many of you have ever looked at the Anne Frank House and thought: “Wow, I wish I had a miniature version I could drink alcohol from” ?
Probably very few of you. And yet a ceramic replica of the historic house filled with approximately 1.7ozs of Bols Dutch gin is available from KLM Dutch Airways as part of a gift series for business class passengers on international flights.

The airline first launched the Delft Blue miniature house line in 1952 as gifts for business class passengers on intercontinental flights. I first discovered them last month, when I was flying with my dad to Maputo, Mozambique, to cover the centenary celebration of a local synagogue. My dad and I initially thought these would make good Christmas gifts for my cousin’s kids until we heard the liquid sloshing inside. We ended up keeping these recreations — which included the house of aviator Anthony Fokker and one of the last wooden houses left in Amsterdam — for ourselves.
While researching these unique souvenirs, I quickly discovered that one of the historic recreations is the Anne Frank House, aka “KLM miniature number 47,” which the Dutch airline added to the collection in 1975. My initial reaction was shock: How could the airline take a place that represents such a tremendous tragedy and turn it into a shot glass?
I reached out to KLM and asked if they had ever received a complaint about the item. A representative wrote back to say that, from what he knew, there had only ever been one critical Instagram comment: that KLM tried to make money off of everything. Collectors shared the souvenir online, but nobody I could find on the internet expressed the surprise and revulsion I felt.
My request to chat on the phone for further comments on why KLM included the Anne Frank House in their collection didn’t garner the response I expected. The representative responded via email that the house is historic and if I wanted to know more about it, I could just Google it. The subtext of my question — that it feels like a strange and possibly inappropriate choice to turn a solemn landmark into a cutesy flask — didn’t seem obvious to him.
So why did it feel so obvious to me?
For so many, Anne Frank is the symbol of how horrendous the Holocaust was. The fact that she is an innocent child exposes the depraved nature of the Nazis. Most Americans are first introduced to the Holocaust through the story of her confinement in that house in Amsterdam.
Even though it is not where Frank died (that was Bergen-Belsen, at the age of 16), it feels like the place where her fate was sealed. It is not just a landmark included in a famous book; it was her prison and the last stop on the way to her death. Although some may associate it with Frank’s enduring spirit of hope, filling it with alcohol still feels obscene.
Frank’s image has been co-opted over and over again. Two years ago, a Norwegian artist used an image of Frank in a keffiyeh to bring attention to children being killed in Gaza. More recently, Frank has become a symbol for anti-ICE protesters of the dangers of letting law enforcement target people based on their ethnic background. Then there’s the viral satirical comedy musical Slam Frank, which reimagines Anne Frank as a queer Latinx girl with a Black mom and gay, neurodivergent dad in order to poke fun at woke culture.The KLM house feels like a less charged appropriation of Anne Frank’s legacy; it’s not pushing any sort of political agenda.
The ceramic house is also part of a larger kitsch culture that blurs the fine line between commemoration and trivialization. So many tragedies have been commodified in this way that there’s a term for it: “dark tourism.” There are plenty of 9/11 related objects out there — a Twin Towers Christmas tree ornament, stuffed search and rescue dogs — that feel like they border on exploitation.
But what makes the KLM Anne Frank house stand out is its contents. To use a house of such suffering as the container for gin feels minimizing. (It is worth mentioning that a New York winery did at one point produce a 9/11 commemorative wine, although some of the proceeds were donated to the National September 11 Memorial and Museum.) Once the Anne Frank flask is emptied of its contents, it will just be a ceramic trinket that could help keep the memory of the landmark alive. Does the fact that it was originally made to carry alcohol negate that power?
I asked a similar question nearly one year ago in my very first Looking Forward column when I wrote about a recording of Nazi marching songs and speeches made by a Jewish producer. Since that piece was published, I haven’t found a satisfying answer to when memorialization becomes inappropriate, but I have become more comfortable acknowledging how complex this issue is.
This will be my last Looking Forward, as my last day as an employee of the Forward (at least for now, as I embark on a new pursuit) will be July 31. It feels fitting that my time with this newsletter will end similarly to the way in which it started: scratching my head about Holocaust kitsch. But having to grapple with such a topic in my writing is just another day at the Forward.
The post Why am I the only one troubled by an Anne Frank House shot glass? appeared first on The Forward.
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I gathered the data on Jewish fiction publishing. The trends are alarming.
(JTA) — In early 2023, I wrote a novel that was Jewish in every possible way. The lovers called each other “ahuvati” and “neshama sheli” — Hebrew for my love and my soul. There were scenes in Tel Aviv, family histories shaped by the Holocaust, a climax involving cancellation by left-wing antisemites, and an overall tone of aching sadness.
I was already a successful nonfiction author with two books that had sold more than 150,000 copies. I had a track record and a substantial online platform, And my new book garnered substantial interest. When I began querying fiction agents in early 2024, I received 20 requests for the full manuscript and four offers of representation in just six weeks.
But there were warning signs. One non-Jewish agent told me that my Jewish social media presence might make the book impossible to sell. “At least your characters aren’t Zionists,” she said. (My characters were obviously Zionists.) A Jewish agent gave me painful but pragmatic advice. She told me that I should probably remove all Jewish content in the book that didn’t directly drive the plot. Most painfully, she suggested that I change the name of a character named Yael. “It’s one of my favorite names,” she said. “But it’s Israeli.”
I signed with an agent who assured me that no such changes were necessary, and the novel went out to publishers.
It did not sell.
There are countless reasons a book may not be published. Taste is subjective. Editors carefully build their lists. Nobody is owed a book deal. And it remains entirely possible that my novel wasn’t as good as the agents thought it was.
But after I shared my experience online, Jewish writers began telling me stories that sounded unnervingly familiar. Authors whose expected book deals vanished. Writers whose agents could “no longer champion” their careers. Books that were bought for six figures before Oct. 7 but barely promoted afterward. Israeli agents with stacks of manuscripts that American publishers would not even consider.
For Jewish authors, perhaps the most visceral gut punch was a viral spreadsheet titled “Is your fav author a zionist???” It was a list of Jewish fiction authors, color-coded by how Zionist they were perceived to be, with a column detailing their purported transgression. The spreadsheet itself was eventually taken down, but the message sent to the industry was clear: If you work with Jewish authors, it will cost you.
Aware that even the staggering evidence I was amassing remained anecdotal, I wanted to find a way to track the impact of what was happening more empirically.
I turned to Publishers Marketplace, the leading industry database where many book deals are announced, and reviewed fiction deals for books by Jewish authors that publicly signaled Jewish or Israeli content. What I found was grim. Between 2023 and 2024, there was a 76% decline in fiction deal announcements to large presses that mentioned Jews, Judaism or Israel. The numbers improved somewhat in 2025, but they did not recover. Compared with 2023, announced sales of Jewish books were still down 47% at large presses.
And the early 2026 numbers are worse: Looking at what has been announced so far this year and annualizing the comparison, fiction deals mentioning Jewish content are down 82% at large presses compared with 2023.
Like all data sets, this one is imperfect. Not every book deal is announced on Publishers Marketplace, and not every announcement mentions Jewish content when a book contains it. It may be that agents and publishers are less willing than they once were to mention Jewish themes in deal announcements, despite the content of the books themselves.
But the data is the best we have for now. And if the problem is that Jewish content is something the industry feels that it needs to obscure when announcing deals, that is also a major problem.
Whatever the explanation, I found that there is no question that publicly announced fiction deals foregrounding Jewish themes dropped sharply after Oct. 7, and the decline appears to be worsening. This should alarm anyone who cares about Jewish literature, but also anyone who cares about the free exchange of ideas.
I am currently working with the Anti-Defamation League as it examines antisemitism in publishing. Part of my efforts have been to understand what’s happening on an individual level, because while data is important, it can only tell us so much.
As someone well connected in the Jewish literary scene, I reached out on social media to ask people across the industry to share their experiences. I expected a handful of messages. Instead, my inbox filled with accounts from published and unpublished authors, agents, editors, Big Five employees, audiobook performers and marketers. People from every part of the industry described specific patterns of exclusion around Jewish writers, Jewish stories and Israel-related material. These trends fit with what PEN America related at length last week in its report on Jewish and Israeli exclusion in publishing — a report that I believe held back from reckoning fairly and honestly with what Jewish authors are facing.
I had begun my investigation wondering whether my own novel simply wasn’t good enough. And the truth is, it may not be. But this isn’t about any one book. What we’re looking at is a broader pattern: Jewish stories have become professionally risky, while Israel-related material has become positively radioactive. Because of that, many institutions within publishing appear to be choosing silence over confrontation.
The stakes here are not simply professional disappointment for Jewish authors, or even the destruction of creative careers. For the Jewish community, the stakes are existential. If Jewish stories are not published, then part of the Jewish record goes missing.
As a people, text has been our portable homeland. We have used words to bind ourselves together, in argument and agreement, across generations. Sentences have tied Am Yisrael to Eretz Yisrael. Modern Zionism was argued into existence through pamphlets and speeches. Law, memory, argument, longing, testimony, jokes, recipes, grief, liturgy: we have always carried ourselves through history in words.
In the rabbinic telling of the Roman siege of Jerusalem, Rabban Yohanan ben Zakkai’s plea is: “Give me Yavneh and its sages.” He does not ask to save the temple or Jerusalem, but instead to save the Jewish people through the study of Torah. In the face of what could have been our obliteration, he helped usher in the era of Rabbinic Judaism by placing his faith in our texts.
In the Warsaw Ghetto, Emanuel Ringelblum and his fellow members of Oneg Shabbat secretly documented Jewish life under Nazi occupation. As the death vise of history tightened around them, they preserved Jewish testimony. And in 1949, just months after Israel’s War of Independence, S. Yizhar published “Khirbet Khizeh,” a novel documenting the moral complexity of 1948 in real time. He trusted his readers’ collective empathy and intellect, even while his new state was raw, precarious, traumatized and still fighting to understand herself.
Jews do not wait until history is finished with us. We write while the dust is still in our mouths.
But our stories don’t only serve as testimony to our pain. They are also about sex, food, family, money, mysticism, ambition, marriage, doubt, Israel, diaspora, bad decisions, holy arguments, vulgar jokes, longing, grief, pleasure, and survival. They are the record of people who are still here, still making art, still spinning stories in multiple languages.
It is true that many of our most lasting stories did not need a publishing house at all. But carrying those stories forward has always been collective work. If the institutions entrusted with publishing literature will not carry or promote Jewish stories, then Jews will have to build the institutions that will.
While I still hope to publish my own novel one day, this stopped being about my manuscript a long time ago. What matters now is reenvisioning Jewish publishing as an act of peoplehood — one that we must all roll up our sleeves to make happen.
This article originally appeared on JTA.org.
The post I gathered the data on Jewish fiction publishing. The trends are alarming. appeared first on The Forward.

