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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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How wrong I was about the young Ukrainian with the Chabad yarmulke
מײַן מאַמע, עליה השלום, פֿלעגט מיר זאָגן, אַז בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
ניט איין מאָל אין פֿאַרלויף פֿון מײַן לעבן האָב איך זיך אָנגעמאַכט צרות און צומאָל זיך צעקלאַפּט ביז בלוט מײַן אייגענעם פּרצוף, זיך באַמיִענדיק פֿאָלגן די דאָזיקע עצה. עס זײַנען געווען פֿאַלן, ווען איך בין אָפּגעטראָטן פֿון דעם דאָזיקן פּרינציפּ, און איך באַדויער דאָס טאַקע.
הײַנט אַרבעט איך ווי אַ פֿאָרשטייער פֿון דער ייִדישער אַגענץ אין מאָלדאָווע מיט ייִדישע — און צומאָל מיט ניט־ייִדישע — פּליטים פֿון אוקראַיִנע. מײַן אויפֿגאַבע איז פֿאַרשנעלערן דעם פּראָצעס פֿון זייער אַרויספֿאָרן קיין ישׂראל. הונדערטער פּנימער, הונדערטער גורלות. כּמעט אויסשליסלעך — פֿרויען מיט קינדער און זקנים. ניט זעלטן זקנים, וועלכע האָבן איבערגעלעבט אַלס קינדער די צווייטע וועלט־מלחמה. צו מאָל — קינדער, וועלכע שרעקן זיך פֿון דעם, וואָס איך רעד אויף רוסיש מיט אַ מאָסקווער אויסשפּראַך. אַזוי רעדן דאָך רוסישע מערדער.
דאָס גאַנצע באַזיניקטע לעבן מײַנס בין איך געווען אַ ייִדישער נאַציאָנאַליסט און איך בלײַב אַזאַ ביז איצט. איך בין ניט קיין „רוסישער“ ייִד, הגם איך בין געבוירן געוואָרן אין מאָסקווע און רעד רוסיש, ווי אַ מאָסקווער גוי. איך בין ניט קיין „אוקראַיִנישער“ ייִד, הגם מײַן מאַמע איז געבוירן געוואָרן אין פּיריאַטין אין דער פּאָלטאַווער געגנט, און איך רעד גאַנץ נישקשה אוקראַיִניש.
איך בין אַ ייִדישער ייִד. מײַן היימלאַנד אינעם סאַמע טיפֿסטן זין פֿונעם וואָרט „היים“ איז ישׂראל, און קיין שום בירגערשאַפֿט, חוץ דער ישׂראלדיקער, האָב איך ניט און דאַרף איך ניט. אָבער דאָ און איצט זע איך אַן אַבסאָלוט בייז און אַן אַבסאָלוט גוטס, וועלכע מעקן אָפּ גרענעצן פֿון נאַציאָנאַליטעטן און צווינגען זיך צו דערמאָנען, אַז מיר אַלע זײַנען בני־אָדם, אַז מיר זײַנען געבוירן געוואָרן מענטשן און מוזן שטרעבן צו בלײַבן מענטשן. טאַקע יענץ, וואָס אויף ייִדיש רופֿט מען „אַ מענטש“.
זיך אומקערנדיק צום אָנהייב, צו מײַן מאַמעס עצה — שלאָג איך זיך על־חטא: נעכטן אין איינעם פֿון די פּונקטן אין אוקראַיִנע, וווּ עס זײַנען צײַטווײַליק אײַנגעאָרדנט די ייִדישע פּליטים, האָב איך זיך פֿאַרנומען מיט מײַן אַרבעט. צו מיר איז געווען אַ גאַנץ גרויסע ריי. צווישן די, וואָס האָבן געוואַרט אין דער ריי, האָט זיך געוואָרפֿן אין די אויגן אַ יוגנטלעכער מיט אַ חב״דישער יאַרמלקע. „מסתּמא אַ דעזערטיר, וואָס אַנטלויפֿט פֿון מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי,“ האָב איך אַ טראַכט געטאָן און דערפֿילט אַן אַנטיפּאַטיע צו אים.
ניט לאַנג צוריק האָב איך באַזוכט מערבֿ־אוקראַיִנע און געטראָפֿן דאָרט עטלעכע מאַנצבילן — אוקראַיִנישע בירגער, בתוכם ייִדן, וועלכע האָבן זיך באַמיט אויסמײַדן מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי, געגנבֿעט די גרענעץ צווישן אוקראַיִנע און מאָלדאָווע. איך האָב געמיינט, אַז דער דאָזיקער יונגער חב״דניק איז איינער פֿון יענע, וואָס האָבן באַוויזן זיך אַרויסצושמוגלען.
אָבער איך האָב אַ טעות געהאַט. ס׳האָט זיך אַרויסגעוויזן, אַז ער איז בכלל אַ רוסלענדישער בירגער פֿון איינער פֿון די צוויי הויפּטשטעט. צופֿעליק איז ער געווען צוליב זײַנע חב״דישע ענינים אין אוקראַיִנע, אין קיִעוו, ווען עס האָט זיך אָנגעהויבן די מלחמה. דער בחור איז געבליבן אַלס וואָלונטיר אין דער אָרטיקער ייִדישער קהילה. במשך פֿון אַ חודש האָט ער געהאָלפֿן אַרויספֿירן ייִדישע פּליטים פֿון דער שטאָט דער באַשאָסענער מיט ראַקעטן, אין בײַשטעט פֿון וועלכער ס׳איז שוין אַרײַן דאָס רוסישע מיליטער. בלויז איצט, ווען די באַוואָפֿנטע כּוחות פֿון אוקראַיִנע הייבן אָן איבערצוגיין אין דער קיִעווער געגנט צו אַ קאָנטער־אָנגריף, איז ער אַוועקגעפֿאָרן פֿון אוקראַיִנע קיין מאָלדאָווע כּדי עולה זײַן קיין ישׂראל.
הײַנט וועט דער דאָזיקר יונגער חב״דניק מיט גאָטס הילף זײַן אין ישׂראל.
זײַ מיר מוחל, בחור אין דער חב״דישער יאַרמלקע. איך זאָג צו צו האַלטן זיך אין דער צוקונפֿט שטרענגער בײַ דער עצה פֿון מײַן מאַמען: בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
The post How wrong I was about the young Ukrainian with the Chabad yarmulke appeared first on The Forward.
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Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur
(JTA) — Standing at his father’s grave after Yom Kippur 16-year-old Yoav Shukron thanked him for the warning that saved his life a day earlier, when a Palestinian gunman opened fire on the two of them at a West Bank spring.
“Dad, I want to say thank you for 16 years together. Thank you for giving me life,” Yoav said on Monday night as his father, Netanel Shukron, 48, was laid to rest in the West Bank settlement of Alei Zahav.
“Thank you for shouting out to me during the attack, when the terrorist came in. I don’t remember what you said to me, and I ran,” he added, in remarks carried by Channel 12 news.
Yoav had accompanied his father to the Ein Riya spring near the settlement of Neve Tzuf on Sunday to immerse ahead of Yom Kippur when the attack took place.
Yoav escaped unharmed. Shukron, a father of six, was critically wounded and later pronounced dead at Beilinson Hospital in Petah Tikva.
Hundreds of relatives, friends and residents attended the funeral, held after the Yom Kippur fast ended.
“Nati was the most involved father in the world,” his wife, Merav Shukron, said.
Reflecting on their 18-year marriage, she said, “We came from different families, but that didn’t stop us from being soulmates. Nati, our family is perfect, everything was perfect.”
The couple had six children, ages 4 to 16. Shukron worked as an information systems analyst at Hachshara Insurance Company, while Merav Shukron is a lecturer at Ariel University.
Merav said the family had been due to travel abroad the following week and that her husband had carefully planned the trip around spending time together, including packing a sukkah and food for the holiday.
According to the Israeli military’s preliminary investigation, the Palestinian attacker drove to the spring and opened fire. An Israeli military tracker who was nearby in an armored vehicle returned fire and wounded the gunman, preventing him from continuing the attack.
The attacker fled and was located several hours later receiving treatment at a hospital near Ramallah, where soldiers from the elite Duvdevan unit arrested him.
Israeli security officials identified the suspected attacker as Qadri Samara, a resident of the Palestinian town of Biddu who is affiliated with the Hamas terror group and was previously known to Israeli security forces, according to Channel 13. Investigators said he had visited the spring the previous day and determined that large numbers of people would be there to immerse in its waters ahead of Yom Kippur, a practice observed by some Jews before the fast.
In the aftermath of the attack, Israeli troops carried out a large operation in Biddu, mapping Samara’s home ahead of its possible demolition, searching about 100 locations and questioning about 90 suspects. The military also reinforced its forces across the West Bank, including by deploying the elite Egoz unit to the area.
About an hour after the shooting, soldiers thwarted a separate attempted car-ramming attack at the Ganim military post in the northern West Bank. One attacker was killed and a second was arrested, Channel 13 reported, adding that no soldiers were wounded.
Prime Minister Benjamin Netanyahu said in a post on X, “No terrorist is immune, neither are those who assist them; we will settle scores with all of them – in Gaza, in Lebanon, and in Judea and Samaria,” using the biblical term for the West Bank.
President Isaac Herzog noted that the attack came “on the eve of Yom Kippur, as the people of Israel gather for the holy day.”
“Terror will not break us or shake our spirit,” he said. “We will stand against it together, united, determined and full of faith.”
Shukron’s killing has also become the first case in which Israeli officials are considering applying a death penalty law approved by the Knesset in March, according to the KAN public broadcaster.
The law, long championed by National Security Minister Itamar Ben-Gvir and his far-right Otzma Yehudit party, makes death the default sentence for non-Israelis convicted in Israeli military courts of carrying out deadly nationalist attacks, while allowing judges to impose life imprisonment in “special circumstances.” It passed the Knesset 62-48 and immediately drew a High Court challenge.
Ben-Gvir raised the possibility of applying the law to Samara during a security meeting before Yom Kippur, arguing that the case was the first to meet the law’s criteria. Netanyahu did not rule out the proposal and asked IDF representatives for their position on applying the law, which they said they saw no impediment to doing, according to KAN, though the report noted that the military advocate general was not present at the meeting. The issue is expected to be discussed again in a smaller cabinet forum with the IDF’s legal chief present, the report said.
This article originally appeared on JTA.org.
The post Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur appeared first on The Forward.
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Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters
On the eve of Yom Kippur, President Isaac Herzog pardoned Elor Azaria, an Israeli soldier convicted of manslaughter for shooting a wounded Palestinian attacker in the head in Hebron a decade ago.
Azaria served nine months of an 18-month sentence and was released in 2018. His conviction remained on his record, with the ordinary process leaving it in place until 2032, complicating life for the now 30-year-old.
To ease that burden, Defense Minister Yisrael Katz, from Prime Minister Benjamin Netanyahu’s Likud Party, in July asked Israeli President Isaac Herzog, to grant Azaria clemency, expunging the record.
This Herzog did on the eve of Yom Kippur. There is a coherent argument for that decision. Azaria was a young soldier when the shooting occurred, he served his sentence, and a criminal record can continue to impose practical obstacles on civilian life long after a formal prison sentence has ended. Herzog invoked reconciliation and the possibility of a new beginning, as well as the consequences Azaria had already endured.
But the army did not agree. Current military chief Eyal Zamir and other senior officers opposed the request, arguing that Azaria had never expressed genuine remorse.
The pardon has now returned the Azaria affair to the center of Israeli politics at a particularly consequential moment.
Lt. Gen. Gadi Eisenkot, the military chief at the time who publicly pushed for prosecution, is now the main political leader in the opposition and its leading candidate for prime minister. Netanyahu, the prime minister at the time who called for Azaria’s pardon, is still leading the other side of Israel’s great political argument. After the Oct. 27 election, Herzog will consult the elected factions and probably assign the task of forming a government to one of them, based on who he believes has the best chance.
If the numbers leave neither Eisenkot nor Netanyahu with a clear path to a majority of 61, Herzog could face a genuinely consequential exercise of presidential judgment between the two men who stand on opposite sides of the Azaria case – which he himself has turned into an election issue.
The roots of that divide go back to March 24, 2016, when Israeli soldier Azaria aimed his rifle at Abdel Fattah al-Sharif and pulled the trigger. Al-Sharif had attacked Israeli soldiers with a knife and was shot and incapacitated. Minutes later, as he lay on the ground, Azaria nonchalantly raised his rifle and fired, from a few meters away. Al-Sharif was clearly not threatening the numerous soldiers milling around.
The shooting was captured on video, and what might otherwise have remained a disputed incident became one of the defining political arguments in Israel. It was a moment when Israeli politics – notoriously complex and sometimes inscrutable even to insiders – briefly came into focus: the fault line is whether you think this is OK.
The military treated the shooting as a serious criminal matter,. Eisenkot’s position, which earned vilification from the political right, was that a soldier could use lethal force against a genuine threat but could not simply kill a captive. The case became a test of whether the IDF’s rules meant anything when enforcing them was unpopular.
Netanyahu, who then as now was prime minister, is a man of sharp political instincts. During the controversy he called Azaria’s father, Charlie, offering sympathy. The eventual conviction was for manslaughter. After Azaria’s conviction, Netanyahu openly went all the way to politicize the case, calling for Azaria to receive a pardon.
The difference was unmistakable. Eisenkot saw the case through both the institutional obligations of the army and morality; he still believed in the old Zionist notion of the IDF as the world’s most ethical military. Netanyahu saw the political benefit in amplifying and harnessing the emotional identification of many frightened people with the soldier.
Israeli society was changing, the inflection point being the Second Intifada – a campaign of barbaric suicide bombings against civilians that was launched between 2000 and 2004, even as Israel was offering Palestinians statehood on the vast majority of the West Bank and Gaza. In 2005 Israel unilaterally pulled out of Gaza, uprooting thousands of settlers, resulting in Hamas jihadists taking over and years of rocket fire. The 2010s saw more killings.
After so many disappointments and so much bloodshed, many Israelis had just given up on the Palestinians (and to be fair, the feeling was mutual, largely because of the continuing occupation and the constant expansion of West Bank settlements). A significant part of the public had become indifferent at best to the idea that a soldier confronting a terrorist should be constrained by rules that might prevent him from firing. Netanyahu was either riding the tiger or goading it on, and perhaps both at the same time.
A decade later, the institutional divide exposed by the case remains remarkably intact. The current military leadership’s opposition to the pardon places today’s IDF, at least on this issue, in the same institutional tradition that Eisenkot represented in 2016: the conviction that the army’s rules must survive the political passions surrounding a particular soldier.
On the baseline level, this sad affair is about where self-defense ends and vengeance begins, and what to do when many citizens no longer care. But on a higher level, it encapsulates a contradiction from the earliest days of Zionism. The founders wanted two things at once: to turn the Jews, via national sovereignty, into “a people like all others”; and to make of their state “a light unto the nations.” Both sound good, yet one must choose.
The bullet that Azaria fired in Hebron helped crystallize that choice, which maps neatly into the political one between Eisenkot and Netanyahu. In placing his own signature on the final page of the Azaria affair, Herzog ensured it will be a highlight of the campaign, and of the legacy of both Eisenkot and Netanyahu.
It is no coincidence that the same person advocating for a man many consider a murderer is also feverishly machinating to dismantle the foundations of liberal democracy in Israel, while on trial for corruption. For Netanyahu, the ship of old-time Zionist mythology has sailed, and he’s not aiming to cast any light unto the nations. Eisenkot, essentially, still is.
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