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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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AIPAC wants to defeat Abdul El-Sayed in Michigan Senate race. Mike Rogers would rather it stay out.
In the race for Michigan’s open U.S. Senate seat, both candidates are trying to turn a narrow margin into victory.
Republican Mike Rogers is trying to win as the more moderate alternative to Democratic nominee Dr. Abdul El-Sayed, a progressive and an outspoken critic of Israel. El-Sayed, who narrowly defeated Rep. Haley Stevens in the Democratic primary, hopes to repeat a strategy that worked for him: campaigning against AIPAC and its political influence.
The pro-Israel lobbying group’s super PAC, United Democracy Project, spent more than $30 million trying to defeat El-Sayed in the primary. Now, with $60 million in cash on hand, according to the latest FEC filings, it is eager to keep a fierce Israel critic out of the Senate. There is just one problem: Rogers would rather AIPAC stay out of the race.
Allies of the Republican nominee have reportedly asked AIPAC not to run ads to boost him, fearing that the group’s involvement would backfire and give El-Sayed the same political foil that helped him overcome its massive spending in the primary. Axios reported that AIPAC officials didn’t take that rejection easily. However, after Rogers spoke with AIPAC chair Michael Tuchin, the group shelved an ad it had already produced attacking El-Sayed.
AIPAC spokesperson Deryn Sousa told Axios that its members “are highly motivated to be involved in this race and we will be looking at every option to make the case that El-Sayed’s policies are bad for Michigan and bad for America.”
Rogers did not outright reject support from pro-Israel donors. His campaign reportedly suggested ways AIPAC could help without putting its own name front and center. The disagreement is over whether having the group attached to the campaign would help him win or make his job harder.
Michigan’s narrow margins
Recent Michigan elections leave little room for error. Trump carried the swing state in 2024 by about 80,000 votes. In the Senate race that same year, Democrat Elissa Slotkin defeated Rogers by fewer than 20,000 votes. Four years earlier, Joe Biden carried Michigan by about 2.8 points.
A recent AARP poll found El-Sayed at 48% and Rogers at 47% among 877 likely voters, well within the poll’s 3.3-point margin of error. El-Sayed leads among independents by six points. To close the gap, Rogers would need more independents and some dissatisfied Democratic primary voters.
For Rogers, that creates an important distinction: He wants to run against El-Sayed’s positions on Israel and his associations with controversial Israel critics without allowing El-Sayed to turn the election into another fight over AIPAC.
AIPAC has already become increasingly controversial among mainstream Democrats for backing pro-Israel Republicans who joined President Donald Trump’s crusade to question the 2020 election results. The wars in Gaza and Iran have only intensified that backlash, as Democratic voters have increasingly rejected U.S. policy supporting Israel.
Michigan has one of the largest Arab American populations in the nation, and it is the birthplace of the “uncommitted” movement to protest the Biden administration’s handling of the Gaza war in the 2024 presidential primary — making the politics of Israel and Gaza particularly complicated. A recent Fox News poll showed that 55% of Michigan voters opposed continuing U.S. aid to Israel.
In addition to the Michigan primary, AIPAC had some setbacks in other midterm races across the country. Last week, progressive candidate Aisha Wahab defeated AIPAC-backed Melissa Hernandez in the closely watched California special election to replace former Rep. Eric Swalwell, who resigned after allegations of sexual assault. Earlier this year, Analilia Mejia prevailed in a New Jersey special election for a House seat, after an AIPAC-associated super PAC spent more than $2 million targeting another Democratic candidate. Many congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC.
AIPAC has also become increasingly controversial on the right. Prominent America First voices, including Tucker Carlson and former Rep. Marjorie Taylor Greene, have attacked AIPAC’s influence over American foreign policy.
Winning over Jewish Democrats
Last week, Rogers launched a “Democrats for Rogers” effort to target voters who are uncomfortable with El-Sayed, in particular Jewish Democrats who remain uneasy with his rhetoric on Israel — including his calling Israel “bloodthirsty.” Jewish voters make up 1.4% of the electorate in Michigan.
Rabbi Asher Lopatin, a Modern Orthodox rabbi in suburban Detroit who backed Stevens in the primary and usually votes Democratic, endorsed Rogers at that event and urged others to do the same. Lopatin focused his criticism not only on El-Sayed’s positions on Israel but on his relationship with Hasan Piker, the popular left-wing pundit who has been accused of antisemitic rhetoric and who appeared with El-Sayed on the campaign trail.
El-Sayed “has shown contempt for the Jewish community and, frankly, for American values by making Hasan Piker, a vicious antisemite and racist, his campaign surrogate and someone he buddies up with,” Lopatin said.
The Democratic nominee understands that vulnerability. Since winning the primary, El-Sayed has sought to reassure Jewish voters that his opposition to Israel is not hostility toward Jews. “I love and revere Judaism and the Jewish people,” he said in a recent TV appearance. “They are not the same as AIPAC and Israel.” In that interview, El-Sayed also disavowed some remarks by Piker, though he did not commit to ending campaign appearances with him.
That helps explain why Rogers prefers AIPAC to remain out of the spotlight. The Republican nominee would rather spend the fall forcing El-Sayed to defend his positions on Israel, his relationship with Piker and distrust among Jewish voters than spend it answering attacks over millions of dollars in AIPAC money pouring into his campaign.
The post AIPAC wants to defeat Abdul El-Sayed in Michigan Senate race. Mike Rogers would rather it stay out. appeared first on The Forward.
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The note Netanyahu would never write
George H.W. Bush left the Oval Office on January 20, 1993, after losing his bid for reelection to Bill Clinton. On the desk, he left his successor a handwritten note wishing him well with obvious sincerity and ending with an expression of democratic grace: “Your success now is our country’s success.”
It is hard to imagine a sentence further removed from Benjamin Netanyahu’s conception of political power. When Naftali Bennett replaced him as prime minister in 2021, Bennett arrived at the traditional handover expecting a serious transfer of responsibility for a country facing Iran, Hezbollah, Hamas and other threats.
In an interview this weekend with Israel’s Channel 12, Bennett said he cleared his day, and was shocked when Netanyahu gave him about 30 minutes, volunteered little, asked to keep living in the prime minister’s residence and for state funding for his wife’s car, and otherwise was eager to end the encounter.
The contrast goes far beyond manners. Netanyahu treats political defeat as something closer to dispossession, and those who threaten his hold on power as enemies whose legitimacy must be destroyed. Bennett said Netanyahu had warned him before the new government was sworn in that if he went ahead with it, he would deploy “all the heavy artillery” to brand him a traitor. Bennett says Netanyahu, whom he called an “anarchist,” kept his word, via a “poison machine” – a sophisticated social media influence operation featuring mass Whatsapp groups and bot accounts amplifying talking points – such as the theory, now popular on the right, that the Shin Bet helped Hamas attack Israel on Oct. 7, 2023, in order to harm Netanyahu.
Five years later, the target has changed: It is former military chief Gadi Eisenkot. The method has not.
Eisenkot is now Netanyahu’s most dangerous electoral challenger, an extraordinary target for such a campaign. Eisenkot spent four decades in the IDF and rose to its chief of staff. After the Hamas attacks, he joined Netanyahu’s war cabinet for a few months, despite their political disagreements. His son Gal was killed fighting in Gaza in December 2023, and two nephews were killed during military operations in Gaza. Yet even Israel’s increasingly brutal politics seem unable to leave room for a measure of respect.
Instead, Eisenkot is portrayed as dangerous, weak and somehow beyond the bounds of acceptable government. His military record itself becomes evidence against him. His willingness to construct a governing majority that might depend on an Arab party – something that is essential for the societal health of Israel, whose population is 20 percent Arab – is presented as something inherently disqualifying. The objective is larger than defeating his arguments. It is to make his accession to power appear intolerable.
From smear campaign to security risk
I was reminded of this Sunday while appearing on television with Jonathan Pollard, the former U.S. Navy intelligence analyst who spied for Israel, spent some 30 years in an American prison, and now hopes to enter Israeli politics. Pollard, who over the weekend endorsed a splinter right-wing party and seemingly hopes to parlay that into a Knesset seat or other position, comes at Netanyahu from the ultra-nationalist far-right, but essentially supports him. He explained that he could never support a government headed by Eisenkot because Eisenkot had weakened the IDF as chief of staff.
There is an obvious problem with that argument. Eisenkot served as the IDF chief of staff from 2015 to 2019. Netanyahu was prime minister throughout his tenure. If Eisenkot presided over the degradation of the Israeli military, Netanyahu presided over Eisenkot. It is utter nonsense, but that is how the poison machine works. Responsibility flows away from Netanyahu while culpability attaches itself to whoever threatens him. Institutions that Netanyahu himself headed somehow become the failures of his opponents.
Now this has collided with a matter of security for candidates.
Eisenkot’s campaign says threats against him – from the rabble whipped up by Netanyahu – are increasing as the election approaches, and he has requested state protection. The Shin Bet in recent days declined to provide an armed security detail, although it will provide intelligence assistance.
That decision is astonishing in a country whose domestic security service once failed catastrophically in preventing the 1995 assassination of Prime Minister Yitzhak Rabin – after months in which he was called a traitor, a murderer and a Nazi by a campaign of agitation presided over by the young Netanyahu.
The lesson Israel drew was supposed to be permanent: when serious political incitement converges with a credible physical threat, the state errs on the side of protecting its leaders.
The contrast becomes almost grotesque when one considers whom the state does protect. Netanyahu’s son Yair who has lived in Miami for years, receives Shin Bet protection there. Yair, who is 35, avoided military service and has made himself a regular participant in the same poisonous political media ecosystem that serves his father, especially by attacking his opponents on X. The Netanyahu family successfully pressed to have responsibility for his security transferred to the Shin Bet, over the agency’s objections.
And the entitlement extends into the future. Netanyahu, like other former prime ministers, is set to receive lifelong Shin Bet protection. But a ministerial committee has approved extraordinary post-premiership protection for the Netanyahu family: Sara Netanyahu for as long as her husband is alive, and their sons for at least five years. The state can therefore find the resources and justification to protect a prime minister’s adult son living in Miami during a devastating war, and to plan years of protection for the family after Netanyahu leaves office, while the man currently leading many polls to replace Netanyahu is told to make do without an armed state security detail.
Bennett has issued an even more chilling warning. He says the relentless campaign against Eisenkot and other opposition figures could persuade someone that these politicians are monsters who must be stopped by violence. Bennett himself receives protection as a former prime minister.
The man making the decision at the Shin Bet is David Zini, perhaps the most politically controversial director in the agency’s history. He was a senior officer whose reputation as a far-right firebrand stopped his advancement in the military, and his appointment generated fears that Netanyahu was seeking a loyalist to lead an institution that must serve the state rather than the prime minister. That distinction goes to the heart of Israel’s present crisis.
The lesson Netanyahu still hasn’t learned
A democracy depends on people in power understanding that the state and the government are different things. The Shin Bet serves Israel. The IDF serves Israel. The civil service serves Israel. The prime minister serves Israel. Political opponents remain Israelis, and an opposition leader who may soon become prime minister deserves protection based on the threat against him rather than his usefulness to the incumbent.
Of course, Netanyahu’s entire “judicial reform” effort, which tore Israeli society apart in 2023 before the Hamas attack, was animated by the illiberal and fundamentally anti-democratic proposition that the elected government should be largely unchecked.
The Bush note seems almost quaint from Israel today, but its message is anything but sentimental. Bush understood that Clinton’s safety, legitimacy and success had become matters of national interest because America was more important than George Bush. The 30-minute handover to Bennett and the security controversy surrounding Eisenkot belong to the same story because both reveal what happens when a leader has difficulty separating the interests of the country from his own political survival.
There is an irony here that Israelis should appreciate. Netanyahu has always seemed, in some ways, Israel’s most American politician. He spent his formative years in the United States, lived in the Philadelphia area, studied at MIT and speaks beautiful American English. Yet in his behavior, Netanyahu has almost become anti-American; there is nothing in him that the Founding Fathers could admire.
There is, of course, a final irony. It would be misleading in 2026 to pretend that George H.W. Bush’s conception of political succession describes the current occupant of the White House. President Donald Trump and Netanyahu have far more in common with each other on this score than either has with Bush.
Israel, like the United States, desperately needs a return to the standards and ethics of the past, when the leader’s success actually was the country’s success.
The post The note Netanyahu would never write appeared first on The Forward.
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UK threatens sanctions after Israel opens bids for E1 settler homes
(JTA) — JERUSALEM – The United Kingdom threatened to sanction Israelis involved in West Bank settlement expansion after the Jewish state’s Lands Authority opened bids for 1,234 homes in the largely underdeveloped E1 section of the West Bank settlement of Ma’aleh Adumim.
Construction in E1 “would cut across the heart of Palestine and risks separating the West Bank from East Jerusalem, which would endanger the viability of a two-state solution,” the British Foreign Secretary Ed Miliband said in a special statement he posted on X on Thursday.
Targeted sanctions, Miliband wrote, would be part of a series of measures his government would take. His office also summoned Israel’s charge d’Affaires Thursday to demand a closure of the bidding process, which first opened on Tuesday, and a withdrawal of the construction project altogether.
“Britain will not stand back and accept the destruction of the two-state solution,” he wrote. Miliband has held his position for a month and is part of the new leadership Labour Prime Minister Andy Burnham appointed when he took office in July.
Israel’s Foreign Minister Gideon Sa’ar attacked Miliband on X, stating that Britain’s “decision to damage the relationship between our countries is deeply unfortunate.”
He said that the U.K. government’s “systematic policy of blaming only Israel while ignoring Palestinian extremism has already contributed to a massive wave of antisemitic hatred and attacks against the British Jewish community.”
The Jewish people have the same right to “live throughout the Land of Israel” just as the British people have a right to live anywhere in the U.K., Sa’ar wrote.
Plans to expand the built-up area of Ma’aleh Adumim settlement by constructing some 3,400 housing units on a largely underdeveloped hilltop within the city’s boundaries have been in place since 1994 when Yitzhak Rabin was prime minister.
Israel mostly froze those plans under pressure from the international community, including the U.S., with many countries warning that building homes in E1 would harm their diplomatic ties with Israel.
Prime Minister Benjamin Netanyahu began to advance the project in earnest in 2012 to protest the United Nations General Assembly decision to grant the Palestinians the status of a non-member state and has since pushed the project forward in spurts, particularly during election seasons.
The publication of the bidding process for the homes was first announced on Tuesday and is set to close on Oct. 19, one week shy of the Israeli elections on Oct. 27. Opening the bids is a move that plays well with Netanyahu’s right-wing voter base, which opposes Palestinian statehood and believes that settlements like Ma’aleh Adumim and the E1 area should be annexed into sovereign Israel.
But the move reverberated globally, with the U.K. signing onto a joint condemnation by France, Germany, Italy, the Netherlands, Norway, Belgium, Sweden, Australia, New Zealand and Canada, in which they warned that settlement building in E1 distanced peace and undermined the country’s international standing.
They also reminded businesses who might bid for E1 construction that they could face legal or reputational consequences, given that such companies could be in breach of international law.
Palestinian Authority Vice President Hussein Al-Sheikh said he welcomed the condemnation, explaining on X that such a position “reflects the importance of the international role in confronting settlement activity and safeguarding the two-state solution.”
This article originally appeared on JTA.org.
The post UK threatens sanctions after Israel opens bids for E1 settler homes appeared first on The Forward.

