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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Is this Vermont farm the American kibbutz? I camped out there during Sukkot — and got a taste of Judaism’s ancient agrarian roots
Sukkot, the Jewish harvest festival, can feel a little abstract for Jews like me who live in big cities, far removed from the agricultural cycle that gave rise to the holiday. Typically, the extent of my fall harvest consists of buying a pumpkin from Trader Joe’s.
But last weekend, sleeping in a tent at Living Tree Alliance, a Jewish farm and co-housing community in rural Vermont, I found myself much closer to Sukkot’s agrarian roots. Rows of colorful produce stretched across the 93-acre property, much of it destined for the “stone soup” that would become our dinner the following night. Plants grown on the farm formed the sukkah’s schach, or roof covering.
“I forgot scissors,” Melanie Grubman, one of Living Tree’s founding members, told me as she cut yellow flowers off their stems with her teeth for material to decorate the sukkah.
About 16 people, including a few families with children, live on this bucolic property year-round, in what may be the closest American equivalent to an Israeli kibbutz. Residents are expected to volunteer between 8 and 16 hours per month, doing farm chores, serving on committees, managing the on-site AirBnB and keeping common spaces clean. All disagreements are resolved through a system of “sociocracy,” a governance model based on consent; decisions are made only when no one objects. On Shabbat, that work ceases, and chickens raised by residents are butchered kosher-style for dinner.
By living closer to the land, their food supply, and each other, residents say they feel closer to Judaism, too.
“It’s hard for me to pray not in the garden,” Grubman said. “I have no desire to sit inside when holiness is blowing on me.”
The Founders

Sephirah Oshkello, 54, barefoot and wearing a long purple tie-dye dress, swayed back and forth with the rhythm of prayers. As we went around the circle naming those in need before reciting the Mi Shebeirach, the prayer for healing, she offered, “Mama Earth.”
Oshkello, a Hebrew priestess, or kohenet, also works as a holistic nutritionist when she isn’t gardening or leading prayers.
This free-spirited lifestyle is a far cry from the environment in which she grew up. Oshkello was raised in Great Neck, New York, where she attended Temple Israel, a Conservative synagogue.
But after college at University of Maryland, she joined a community service program in Tzfat, Israel, where she got a taste of Jewish communal living, studied Jewish tradition, and spent her days hiking. From there, she spent a year living on an Israeli kibbutz.
“From then on, I felt like, I want to create something like this in the States,” Oshkello said. “Because when I went to Israel, my mom said, ‘OK, go, but you better come back.”
She returned to Great Neck and attended an Orthodox synagogue, but quickly realized it wasn’t the right fit.
“Judaism is connected to the land, and when the Jews got kicked out of their land, it became a culture of the book,” Oshkello said. “I do love to study words, but it only serves one part of our being, right? In Kabbalah, we talk about body, mind, spirit.”
The idea for Living Tree took shape on Oshkello’s second date with her now-husband, Craig, at a vegetarian restaurant in Seattle in 1997, when she told him about her dream to create an intentional Jewish community. The couple moved to secular co-housing in New Hampshire, where they began scouting property in Vermont and making plans for their own Jewish community.
In 2015, she and Craig bought the 93-acre Living Tree property in Moretown, Vt., then just a field with trees and a sugar shack, and moved there about a year later.
Grubman, a 47-year-old Waldorf teacher and owner of an all-women stonemasonry business in Vermont, was among the first residents. Like Oshkello, Grubman grew up in a suburban Jewish community — in her case, a “ritzy” Conservative synagogue outside Philadelphia. But she never connected with the idea of praying while sitting still inside.
“I was one of these angsty teenagers who was like, ‘Nature is busting through the concrete!’” Grubman said. “‘My heart is crying!’”
At Wesleyan University, Grubman became president of the environmental club and wrote her own eco-Haggadah for Passover. She later helped jumpstart Wilderness Torah, a program reconnecting Jews with the agricultural context of the Hebrew calendar, in Berkeley and Oakland, California.
Along the way, she encountered spiritual leaders who helped her understand that Jewish practice could look different from the Judaism of her childhood.
She remembered one rabbi who arrived for Yom Kippur “in white pajamas, covered in dirt.”
“And we were like, ‘Oh, what’s he doing?’ And he was like, ‘Oh, I was davening in the woods,’” Grubman said. “That’s the opposite of suburban Philadelphia Yom Kippur — when you show up in some fancy dress [that] you went to the mall to buy and gossip.”
Living Tree, Grubman said, offered a way to make Judaism a part of daily life beyond prayer and study.
“I felt like Judaism and like the world in general can be very intellectual. And I am a very intellectual person,” Grubman said. “But the more I link it to what I’m doing with my body and my hands, it just feels like it makes more sense to me.”
‘Shtetl Vibes’
There’s a long history of Jews who have sought to build communal, self-sufficient communities. But turning that ideal into a sustainable way of life has always been complicated.
The first kibbutz was established in Ottoman Palestine in 1910; the movement expanded after Israel’s founding in 1948. But the kibbutz system largely collapsed during the country’s financial crisis in the 1980s, when the utopian socialist model slowly gave way to a privatized version. Kibbutzim retained many of their collectivist values, but residents no longer pooled their incomes, raised their children together, or lived completely off the land.
American Jews experimented with communal living, too. During the back-to-the-land movement of the 1960s and ’70s, tens of thousands of young, college-educated city dwellers moved to rural Vermont as part of a countercultural movement. While few communes were explicitly Jewish, residents included many Jewish hippies. (Sen. Bernie Sanders, who briefly lived on an Israeli kibbutz in his twenties, was kicked off a Vermont commune for allegedly loafing around and talking about politics rather than working the land.)
But few of those experiments lasted as fully communal settlements.
Today, efforts to revive Jewish communal living are taking new forms. Young Jews live together through organizations like Moishe House, where residents get subsidized rent in exchange for planning Jewish community events. In Berkeley, an urban Jewish cohousing community called Berkeley Moshav is under construction; residents will own condos and make collective decisions about shared spaces.
Living Tree Alliance, which operates as both a nonprofit and a homeowners association, has seemed to stand the test of time — it has been hosting residents for over a decade. But like the modern kibbutzim, it’s not a full escape from the trappings of capitalism: Residents, most of whom have day jobs outside their farming responsibilities, don’t share income, and they own their own homes while co-owning the surrounding land.
Grubman, who works three jobs, cringed when I asked if Living Tree sometimes felt like utopia.
“It actually is a lot of work. It’s really really challenging,” Grubman said. “But what else are you going to do? Look at your screen?”
Many of the residents I spoke to were attracted to Living Tree as an escape from modern malaise.
Gil Ben Moshe and Ella Sutherland moved to Living Tree a few months ago with their three children, ages 2, 5 and 14. The couple met at an anarchist community in northern California and co-founded an intentional community in Virginia. After deciding they wanted a Jewish co-housing community instead, they found Living Tree online and moved.
Ben Moshe, wearing a kippah over his long hair, a plaid flannel, and no shoes or socks, has fond memories of living on an Israeli kibbutz until he was 4, when his family moved to the city of Eilat. The transition to urban life was jarring, he said, and he vowed to eventually return to the pastoral life of his early childhood.
“I’ve been so shocked at the discrepancy between people really believing that community is the right way to live, but not actually meaning it when they say it,” Ben Moshe said. “People’s relationship with spirituality is one that resembles more of their shelf with porcelain knickknacks … it’s not their daily bread.”
Arielle Sabot, a 28-year-old who uses they/them pronouns, worked as an apprentice at Living Tree for a year beginning in 2023. They now live in the Boston area, where they attend a traditional egalitarian synagogue and work as an outdoor Jewish educator.
While at Living Tree, they lived in a tiny cabin that lacked running water. During the winter, they chopped their own wood to heat the cabin with a wood-burning stove.
The arrangement wasn’t always idyllic. There were no flush toilets. Dishes, which Sabot had to boil water to wash, could pile up. And living alongside neighbors who were also co-workers could get tense sometimes.
But that proximity, Sabot said, also made some aspects of Jewish life feel more manageable.
“I think it’s easier when your community is right outside your door,” Sabot said. “You don’t have to go somewhere. It was shtetl vibes.”


Getting Outside
Since Living Tree was founded more than a decade ago, organizations explicitly linking Jewish spirituality and the natural world have been “growing exponentially,” Oshkello said.
A 2014 national study helped document the growth of what it dubbed Jewish Outdoor, Food and Environmental Education, or JOFEE, and found more than 2,400 people had participated in immersive Jewish outdoors programs the previous year. In 2025, Adamah, one of the movement’s largest organizations, reported more than 45,000 participants in its programs, including almost 10,000 Jewish teens and college students.
Vermont is especially fertile ground for this kind of experiential Judaism. On Shavuot, Living Tree and the Jewish Community of Greater Stowe hike Mount Mansfield, the state’s tallest peak, carrying a Torah for a small taste of what Moses may have felt ascending Mount Sinai to receive the Ten Commandments. On Tu B’Shvat, Jewish Vermonters snowshoe beneath the full moon, stopping at different trees for reflection, poetry and song. And then there’s “Ski Ride Purim,” when skiers and snowboarders hit the slopes in costume, eating hamantaschen along the way.
“Vermonters are going to be outside as much as we can,” said Beth Liberman, executive director of Jewish Communities of Vermont, the state’s Jewish umbrella organization. “We’re bringing Judaism where it connects for so many people.”
There may be an even larger Jewish constituency to capture: In a 2020 Pew Research Center survey, 51% of American Jews said they derived a great deal of meaning and fulfillment from being outdoors — more than twice the share who said the same about their religious faith.
The Jewish connection with the outdoors was a major draw for Talia Wilk, a 20-year-old spending two weeks at Living Tree through a fellowship program. Wilk said she grew up going to Jewish summer camp, where Judaism felt intertwined with being in nature. Now living in Toronto, she works as a Hebrew school teacher and an educator at an outdoors school. When she heard about the Living Tree fellowship, she jumped at the chance.
“I’ve always had that kind of longing for a space where Jewish holidays and rituals are really connected to the seasons and to the land,” Wilk said.
For Sabot, residing at Living Tree changed their relationship to the Jewish lunar calendar. In Vermont, where the seasonal changes are particularly dramatic — lush greenery in summer, brilliant foliage in fall, mud in spring, and snow in winter — Jewish holidays timed around an agrarian cycle feel more tangible, Sabot said.
Younger Jews in particular, Oshkello said, connect with the idea of getting outside over sitting in pews.
“This next generation, they don’t want to be bored and sit and listen to other people preach,” Oshkello said.

At Living Tree, I began to understand what that connection could feel like. I awoke in my tent around 6 a.m. to the sunrise and roosters cock-a-doodle-dooing as my alarm. Meditating in the sukkah, we took deep breaths and placed our hands on the earth. Eating potluck dinner, we were invited to reflect on the journey of our food, from seed to mouth. On my last day, we learned how to press apples to make hot cider and pickle cabbage.
After three days immersing myself in nature, I headed back toward New York City, eager to take a hot shower and sleep in my own bed.
But the next morning, I found myself missing the fresh air and the feeling of being outside. All weekend, residents had talked about getting Judaism out of their heads and into their bodies. Crammed into the subway on my morning commute, I understood what they meant.
The post Is this Vermont farm the American kibbutz? I camped out there during Sukkot — and got a taste of Judaism’s ancient agrarian roots appeared first on The Forward.
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In its first detailed response to ‘NAZA’ documentary, IDF claims ‘fundamental errors’
(JTA) — The IDF on Thursday issued its first detailed response to “NAZA” after viewing the full documentary alleging Israeli forces knowingly killed large numbers of civilians in the Gaza war, accusing the filmmakers of making fundamental errors about how civilian-casualty estimates, strike approvals and intelligence tools were used.
“The film’s narrative is based on substantial factual errors stemming from a misrepresented and manipulative depiction of reality,” the IDF said in a statement accompanying its findings. The film “presents a distorted, misleading and disingenuous picture of the IDF’s target planning and striking process,” the military said, arguing that it conflates preliminary intelligence work with the later operational and legal process used to decide whether and how a target can be struck.
The filmmakers, who are Israeli, have previously defended the film’s reporting, saying the identities of its anonymous sources and the cases they described were verified and that editors at the Guardian, which produced the film, had access to the underlying material.
The 10-page response came after an IDF representative attended a screening of “NAZA,” directed by filmmakers Yuval Abraham and Rachel Szor, in Bologna, Italy, allowing the military to assess the full film for the first time. The army had previously rejected the documentary’s allegations based on excerpts and publicly available material, saying at the time that the filmmakers had not provided it with a copy despite a request to do so.
The film is based on interviews with 24 Israeli soldiers, most of them intelligence personnel, who describe their roles in surveillance, target selection and strikes in Gaza. NAZA is the Hebrew acronym for collateral damage. The film, which won the Special Jury Prize at the Venice Film Festival last month, argues that the military accepted high civilian casualty estimates, relied heavily on AI tools to generate targets and weakened safeguards governing strikes.
The IDF in its response Thursday rejected one of the documentary’s most prominent claims, that a strike had been approved despite an estimated civilian death toll of about 500. The military said it had “never planned, approved or carried out” a strike in which 500 civilians, or “anything close to that number,” were expected to be killed.
The IDF also rejected the film’s claim that junior Hamas operatives could be approved for targeting with up to 20 expected civilian casualties, and that senior commanders could be targered with as many as 200. It said the film had confused thresholds requiring approval from more senior commanders, who could then reject the operation, with permission to kill a fixed number of civilians. The military said that no 200-casualty approval threshold had ever existed and that actual thresholds were “much lower,” without specifying what the thresholds were.
The IDF did acknowledge that several incidents involving civilian deaths near humanitarian aid distribution sites prompted operational reviews, changes to instructions and other measures in those areas. However, it disputed testimony that soldiers fired indiscriminately at civilians near the sites and said troops were permitted to fire only at militants or people posing an immediate threat.
Abraham has accused Israeli media of failing to seriously investigate civilian casualties and rules of engagement in Gaza during the war.
The IDF also rejected the film’s suggestion that civilians who remained in evacuation zones could then be treated as legitimate targets. It said evacuation orders did not change a civilian’s status and that every strike still required identification of a military target and a separate proportionality assessment.
When it came to the film’s portrayal of “Lavender” as an AI-powered list of targets approved for attack, the military said the production had misunderstood what the program was: a database used to cross-reference intelligence on members of militant groups which did not make someone in the database a target.
“Artificial intelligence does not determine whether an object or a person is designated as a target, nor whether a target is struck,” the IDF said, adding that those decisions are made by human analysts and commanders.
The IDF also argued that many of the anonymous soldiers featured in “NAZA” were describing only “limited, initial stages” of the targeting process. “Such testimonies therefore cannot be treated as a complete account of the policies at hand, the decisions made and what ultimately happened,” the military said.
A Guardian News & Media spokesperson, in a statement sent to the Jewish Telegraphic Agency, said the Guardian “stands fully behind the film,” which it said was based on three years of reporting by the outlet and its partners and interviews with more than 100 sources familiar with IDF systems used in Gaza, including senior commanders involved in authorizing strikes.
The Guardian also rejected what it described as the IDF’s attempt to portray the film’s interviewees as “junior-ranking officers involved only in the early stages of the targeting process.”
“They include officers and soldiers who were involved in multiple stages of the targeting process in Gaza, including intelligence, operations and the final authorization process,” the statement said.
The military did not describe all 24 participants as junior personnel and said only that the testimony of the soldiers interviewed in the film “generally” focused on “limited, initial stages” of the targeting process.
The Guardian said the “process of assessing the credibility of the testimonies was rigorous” and included “leaked classified documents, detailed verification of specific strikes and corroboration via a wider pool of confidential journalistic sources who did not appear on camera in the film.”
The Guardian also said the New York Times, Washington Post and Associated Press had “confirmed the IDF’s use of AI-driven systems in the Gaza offensive and the loosening of safeguards to protect civilians.”
The IDF disputed the film’s suggestion that it did not examine civilian casualties after attacks. Several units tracked strike outcomes and civilian-casualty reports and hundreds of incidents had been reviewed during the war, the military said, arguing that intelligence personnel interviewed in “NAZA” do not appear to belong to those units and “are not positioned to testify on this matter.”
The IDF rejected the film’s criticism that its collateral-damage estimates did not distinguish between adults and children. It said international law treats all civilians as protected regardless of age, adding that when commanders knew children were present, that information “led commanders to cancel, postpone or replan strikes.”
It also pushed back on an interviewee’s claim that the IDF believed there were “no uninvolved civilians in Gaza,” saying that may have reflected the soldier’s personal views but did not represent military policy or orders. It also rejected the film’s genocide allegations, saying the interviewees were not in positions to establish genocidal intent by senior commanders or political leaders.
The IDF also criticized the filmmakers’ reporting methods, saying they provided no dates, locations or other identifying details for alleged strikes and did not put their specific allegations to the military before the film’s release. “The filmmakers could have identified and avoided the substantial errors apparent in the film had they conducted adequate verification and corroboration in good faith. The end result shows they did not,” the military said.
The Guardian statement did not say whether the filmmakers solicited detailed responses from the IDF, and why if they did not..
The military said “NAZA” also gave insufficient weight to the Oct. 7 Hamas attack, the group’s use of civilian areas for military activity and measures Israel says it took to reduce civilian casualties, including warnings, changes to strike plans and the cancellation of attacks.
This article originally appeared on JTA.org.
The post In its first detailed response to ‘NAZA’ documentary, IDF claims ‘fundamental errors’ appeared first on The Forward.
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Zara removes Halloween costume likened to concentration camp uniform
(JTA) — Spanish fashion retailer Zara removed a children’s Halloween costume from its website on Wednesday after social media users noted that the gray-and-blue striped outfit resembled prison garb worn by inmates in Nazi concentration camps.
Zara described the ensemble as “Kids costume featuring vertical stripes with decorative topstitching, a lapel flower and a distressed effect. Includes a cardigan and shorts. Gray / Blue.”
The post was visible via a Google search that continued to display an indexed version of the Zara product page after the listing itself had been removed.
The costume resembles the suit worn by Michael Keaton’s title character in the 1988 horror-comedy “Beetlejuice” and its 2024 sequel, “Beetlejuice Beetlejuice.” Even so, social media users said the vertical stripes and shiny crisscrosses, which some media outlets described as “fake stitched scars,” resembled concentration camp uniforms and the barbed wire visible in many World War II photos.
Priced at $59.90 in the U.S., according to another indexed version of the listing, the costume drew criticism online in Europe on Tuesday. It gained wider attention Wednesday after Israeli journalist Dov Gil-Har, activist Hen Mazzig and others shared images of it on X.
The listing was no longer accessible by Wednesday afternoon. It was unclear exactly when Zara removed it. No reason was given for its removal, and Zara has not made any public statements regarding the controversy, nor has it responded to the Jewish Telegraphic Agency’s request for comment.
One Instagram commenter wrote “@zara how many levels of approval did this go though (sic)? Who is working for you?” A Facebook user said “It’s supposed to be a groom costume. It does somewhat resemble a (sic) Auschwitz uniform. With all the anti-semitism on the rise I am not surprised.” Another Instagram user asked, “What were they claiming it was meant to be?”
Zara has in the past faced similar controversies over clothing that evoked Nazi or Holocaust imagery. In 2007, it withdrew a handbag from its stores after a customer discovered a swastika embroidered on it; Inditex, Zara’s parent company, said the symbol had not appeared on the design Zara had approved.
In 2014 Zara apologized for selling a blue-and-white-striped shirt with six-pointed yellow-star badges on the chest. The Zara Israel website identified it as a “striped sheriff t-shirt” and the word sheriff was cut out in small letters on the star. The likeness to concentration camp uniforms and the yellow Star of David badges Jews were forced to wear under Nazi rule led Zara to stop selling the shirts and destroy the remaining inventory.
When reached for comment, the Conference on Jewish Material Claims Against Germany, which represents Holocaust survivors in compensation negotiations, said the repeated incidents underscore the need for Holocaust education.
“This is not the first time this has happened and it once again makes abundantly clear: The glaring absence of Holocaust knowledge is pervasive,” Gideon Taylor, Claims Conference president, wrote in an email to JTA. “It shouldn’t take the risk of a Shoah survivor opening their door and seeing children that look like they are in concentration camp uniforms for us to see where we have to do better. This should serve as a message to us all of why Holocaust education is so important.”
This article originally appeared on JTA.org.
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