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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Let my people grow: Jewish online cannabis retailer braces for new federal law to take effect
For the past several years, Jewish cannabis company Tokin’ Jew has offered a little something to take the edge off just about every Jewish occasion.
High Holidays have you feeling stressed? Try “High, Honey,” the company’s THC-infused honey stick. Passover Seder dragging on a little too long? An edible called “4 Cups,” the first officially certified kosher-for-Passover THC gummy, will help get you through it.
Now the company that brought the world cannabis-infused chocolate Hanukkah gelt and THC-laced hamantaschen is facing a decidedly less festive future. In a couple months, the products responsible for the majority of its business will no longer be legal due to a change in federal law.
And it’s not just Tokin’ Jew. The new restrictions, set to take effect in December, threaten to upend a multibillion dollar e-commerce industry that has flourished for nearly a decade.
For co-founders Ben Kraim and Will Cohen, who have spent years building a business around the unlikely intersection of Judaism and cannabis, the change threatens to undo much of their lives’ work.
“It’s not easy being a Jewish weed brand, Kraim told the Forward. “Our brand is incredibly niche, so the prospect of losing access to the customer base we worked hard to build up is especially upsetting.”
What began as a humble meme account has grown into a thriving online operation, selling everything from novelty Judaica gifts and smoking accessories to kosher-certified edibles with clever names like “Apple of My Chai” and “Guava Nagila.”
The company has also cultivated a devoted community, bringing together observant and secular Jews, along with cannabis enthusiasts of all backgrounds, through a shared appreciation for Jewish humor and high-quality kush.
Now, Tokin’ Jew Flower, the division of their company, which Kraim said accounts for approximately 60 to 70 percent of sales, faces an uncertain future.
The legal foundations for Tokin’ Jew dates back to the 2018 Farm Bill, which legalized products containing no more than 0.3 percent delta-9 THC by dry weight. That provision created an opening for companies to manufacture and ship hemp and hemp-derived products, including THC gummies, across certain state lines without needing to abide by the state-by-state licensing systems governing recreational marijuana use.
A booming industry followed. But Kraim acknowledges that the relatively lax federal regulations created opportunities for “bad actors” to sell questionable products.
“I think everybody in this industry knew things were a little too good to be true,” he said.
What he and many others expected, however, was tighter rules, not the effective elimination of their business model.
“We all thought eventually the federal government was going to create more regulation in this space,” he said, adding that he would have welcomed stronger oversight.
“We like to joke that it’s our Jewish guilt that keeps us from selling a subquality product. But we absolutely support stricter regulation – something that would have been entirely feasible.”
Instead, another provision tucked into the federal spending bill signed by President Trump in November 2025 dramatically narrowed the definition of legal hemp. Under the new rules, finished products containing more than 0.4 milligrams per container of total THC and similarly intoxicating cannabinoids will no longer qualify as federally legal hemp.
The restrictions were originally scheduled to go into effect November 2026, but Congress granted a brief extension that pushed the deadline back to December 11.
According to Kraim, it is not only companies like theirs that will be affected. Growers, manufacturers, packaging businesses and warehouses may have to shut down altogether.
“These are people’s entire livelihoods that they now have to just set ablaze,” Kraim said.
“At least we have this brand that can take many shapes and can live on in so many other ways,” he said. “But if you’re a hemp farmer, you are in big trouble.”
The news comes just as Tokin’ Jew has been experiencing explosive growth. According to Kraim, the company now has approximately 250,000 followers across social media platforms, with its Instagram content reaching between 18 million and 22 million people monthly. Orders have roughly tripled over the past year.
But the founders’ relationship with their customers goes beyond sales.
From the beginning, Kraim, who was raised modern Orthodox, and Cohen, who was raised in a Reform community, viewed their company as a way to connect Jews to their identity through humor, particularly those who may feel alienated from more traditional expressions of Judaism.
That same sense of community was on full display when they announced the impending restrictions.
“We were flooded with comments and DMs and emails,” Kraim said, describing messages of sympathy, appreciation and personal testimonials about the company’s products.
What struck him most were the offers of assistance.
“We got tons of messages from people willing to offer a hand,” he said. “‘How can I help? My uncle owns a dispensary. Let’s protest.’ People just coming in hot, trying to help in any way that they can, which is just so beautiful and so Jewish.”
Others began stocking up, taking advantage of the products’ long shelf lives. The company is even considering producing its popular kosher-for-Passover gummies early so customers can buy them before the ban takes effect.
For customers who rely on the products for more than recreation, but relief, Kraim worries about what will happen when home delivery is no longer an option.
He described phoning one of their biggest customers only to discover an elderly Jewish woman on the other end of the line. She told the team how much she relied on their products and how convenient home delivery was, particularly because multiple ailments and limited mobility made it difficult for her to get to a dispensary.
“We were tearing up by the end of the call,” Kraim recalled.
Gabrielle G, a Tokin’ Jew customer since 2024, who declined to give her last name, called the news “truly devastating for the Jewish stoner community.”
“Their Advent calendars were a highlight of my Jewish holidays,” she told the Forward. “I hope they find a solution because TJ feels like family.”
Regardless, TokinJew.com will continue selling accessories, apparel, home goods and Judaica, with plans to expand its offerings.
They’re also planning a gradual move into licensed dispensaries, beginning in New York and eventually New Jersey. But that involves developing separate production, distribution and regulatory requirements for each state, a daunting prospect for a company that spent years developing its national online operation.
“But us Jews are the masters of the pivot,” he pointed out. “We historically have troubles thrown our way, and we always have to figure out our next step.”
For a company whose product line is largely inspired by the Jewish calendar, the date of the new bill feels particularly poignant: The new restrictions are scheduled to take effect on December 11, the evening Jews around the world light the eighth and final Hanukkah candle, commemorating the miracle of a single day’s supply of oil burning for eight.
“We have our plan A, B and C,” Kraim said. “One of which is praying for a Hanukkah miracle.”
The post Let my people grow: Jewish online cannabis retailer braces for new federal law to take effect appeared first on The Forward.
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Trump antisemitism official to visit Michigan synagogue weeks before midterms, backed by ZOA
(JTA) — DETROIT – The Trump administration’s antisemitism czar will speak to a Michigan synagogue on Wednesday for a Justice Department event that also doubles as a fundraiser for the state’s chapter of the Zionist Organization of America.
Leo Terrell, who chairs the administration’s Task Force to Combat Antisemitism, is attending on behalf of the department. The Justice Department touted the event on its website with a link to a ZOA registration page that solicits donations to become an event co-sponsor.
Federal ethics regulations restrict fundraising by government employees and prohibit the use of government property for unauthorized purposes, though they allow authorized official fundraising and certain official speeches at fundraising events.
Terrell is visiting Congregation Shaarey Zedek in Southfield, a Detroit suburb; the synagogue is also listed as a co-sponsor. Other co-sponsors include a local Jewish high school, Mothers Against College Antisemitism and pro-Israel advocacy groups.
It comes weeks before the midterm elections, in which rhetoric on Israel and Jewish safety from the state’s Democratic Senate candidate Abdul El-Sayed has put local Jews on edge.
The Justice Department is billing the event as the first stop on Terrell’s “American Tour Against Hate,” adding, “All faiths and backgrounds welcome.” Terrell will be in conversation with Mort Klein, national head of ZOA, a usual stalwart Trump supporter who has broken with the president at times on Iran policy.
On its registration page for the event, ZOA Michigan notes that it “brings the Department of Justice directly into dialogue with Michigan’s Jewish community.”
ZOA Michigan also alluded to current tensions between the state’s Jewish community and El-Sayed.
“Antisemitism is reaching across Michigan — in schools, in public spaces, and among political candidates,” the event page reads. “Confronting it requires our community to stand together.”
The ZOA is a hawkish pro-Israel organization that backs the West Bank settlement movement and Israeli right wing government policies. In the U.S., it has also endorsed some of Trump’s restrictive immigration policies.
Federal tax law prohibits tax-exempt houses of worship from supporting or opposing political candidates, but Trump has sought to loosen the restrictions.
Rabbi Aaron Starr, of Shaarey Zedek, told the Jewish Telegraphic Agency that the Conservative congregation’s co-sponsoring of the event should not imply that it was endorsing one candidate over another.
“We are looking forward to working with anybody and everybody who wants to combat hate, whether that hate is antisemitism, Islamophobia, homophobia, racism or any other form of hate,” Starr said. He added that the congregation would soon welcome Jewish Democratic Sen. Elissa Slotkin for a veteran’s Shabbat.
Starr said the synagogue became a sponsor because it had been approached by ZOA to serve as an event host. “We’re mostly just serving as a venue for the event,” he said, adding that he personally would not be there.
Terrell did not return a JTA request for comment on the event. But he has promoted it extensively on social media and had hinted at the talk, and the ZOA partnership, in a previous email he sent to JTA reporters.
“We hope to see everyone there making it clear hate has no place in America a.k.a the greatest country on Earth,” he wrote at the time. He also thanked ZOA Michigan “for their tireless work on bringing our powerful message into reality.”
ZOA Michigan’s executive director, Kobi Erez, told JTA the event was nonpartisan, but added that he was aware of voters planning to switch parties — an allusion to Democrats who are considering voting for Rogers.
“We are not planning to discuss particular candidates or tell anyone how to vote,” Erez said in an email.
“We do encourage people to examine candidates’ records and statements concerning the safety of the Jewish community and consider whether they will take antisemitism seriously,” he said. “We feel that Jewish safety is at stake now more than ever. We know people who, because of these concerns, plan to vote for a party they have never supported before, and we understand their position.”
Erez said that the point of the event was not fundraising. “We are accepting voluntary sponsorships and donations to help cover expenses and support our work, but the purpose of this evening is to confront antisemitism and connect the community with the Department of Justice,” he said.
Frankel Jewish Academy, a private Jewish high school in the Detroit suburb of West Bloomfield Township, is also listed as a co-sponsor of the Terrell event. Frankel leaders did not return a JTA request for comment.
Terrell, an attorney, former O.J. Simpson supporter and ex-Fox News contributor, is a senior counsel in the Justice Department’s civil rights division. In that role, he oversees antisemitism taskforces that include staffers from the departments of Justice, Education and Health and Human Services.
Terrell’s visit comes as Trump, and Republicans more broadly, see an opening for Michigan in the midterms, in part via the Jewish vote. Both Trump and Vice President JD Vance will be campaigning in Michigan in the coming days. During Vance’s previous stop in Michigan, he went after El-Sayed for his reaction to the Temple Israel attack earlier this year.
Hundreds of local Jews have signed a petition pledging to vote for El-Sayed’s GOP opponent, former U.S. Rep. Mike Rogers, over their fears of the Democrat’s “extremism” on Jews and Israel, including El-Sayed’s remarks earlier this year about the attack on Temple Israel in the state. He has since apologized for those comments.
A separate petition — spearheaded by Starr and other rabbis — outlines “non-negotiables” that some Jewish leaders have pushed El-Sayed and other candidates to agree to.
This article originally appeared on JTA.org.
The post Trump antisemitism official to visit Michigan synagogue weeks before midterms, backed by ZOA appeared first on The Forward.
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Latin Jews seek belonging and identity in a country where they feel excluded
(JTA) — Ziggy Valdez, a nonbinary Mexican Jew studying to become a rabbi, was born in Illinois and grew up moving around the country as the child of a Navy father, always attached to a Reform synagogue. Valdez, who uses they/them pronouns, has Mexican roots on both sides of the family and has been “physically brown since birth,” but latinidad and Chicano identity weren’t an active part of family life. Their father worked in the Navy, which according to Valdez’ was the biggest barrier between them and the Jewish world. They grew up with Ashkenazi traditions, even when it meant driving an hour from the base where they were stationed at the time to the synagogue.
Valdez went to 10 different schools between preschool and senior year of high school.In many, they often felt excluded. “The kids at school who were also from Mexican families were not Jewish, and at some points in my adolescence, told me I wasn’t actually Mexican because I was Jewish and not Catholic,” Valdez told the Jewish Telegraphic Agency. “At times, my identity as Mexican felt like a source of shame for my family, Valdez said.”
The family would occasionally spend Christmas Day in Bakersfield, California with Valdez’s abuelo, or grandfather, where he would “cook the best mole ever made, including fresh tortillas.” But other than that they did not participate in Mexican culture.
Valdez heard about Jewtina & Co. (pronounced Jewtina y Co.), a national community of Latin Jews. After moving to Los Angeles two years ago, they joined the educators’ cohort of Jewtina’s Puentes national leadership fellowship, which has alumni across six cohorts, according to Violeta Stolpen, Jewtina & Co.’s Director of Operations.
“We were given the time and space to sit with that miracle of an experience, to be in a room with each other talking about the loneliness of growing up a Latin Jew, and being grateful that, thanks to the Jewtina, we weren’t alone anymore,” Valdez told JTA.
Jewtina & Co. was founded during Latin Heritage month in 2019 by Analucía Lopezrevoredo, a Peruvian Jew who moved to California with her family when she was five years old. A sociologist by training, she grew up surrounded by vibrant Latin and Jewish communities and began calling herself a Jewtina early on.
The idea of Jewtina crystallized in 2018, when she applied for a fellowship focused on global Jewry. “It started with a question I had carried on since childhood: Where do people like me get to be whole?” she told JTA. It is a way for Jewish immigrants from Latin America in the U.S. to express their conflicting and overlapping Jewish and Latinos identities publicly. Its members are mixed-couple children of Latin American descent, Latin immigrants who converted to Judaism, Latin Americans who were adopted into an American family and many more shades of Jewish Latinhood.
Lopezrevoredo calls Jewtina part of a Jewish and Latin diaspora, which comes with its own identity challenges. Latino communities in the U.S. are heavily Catholic, so there is little space in these immigrant enclaves for members of other faiths. Latino Jews feel excluded from Mexican, Peruvian and other communities. But there is also discrimination of Jewtina members from Latin American Jewish communities. U.S.-based demographic categories, such as Latinos and Jews, can create exclusionary identities that do not fit neatly with complex migration paths.
“There is no single Latin Jewish experience” Loperevoredo said, “just as there is no single Jewish one. But one experience we hear again and again is the feeling of having to explain oneself.”
No national study has measured the size or demographic makeup of the Latin Jewish community in the U.S., according to Jewtina & Co.’s Director of Research and Evaluation David McCarty-Caplan, who holds a Ph.D. in social work. The closest estimate comes from “American Jewish Population Estimates 2020: Summary & Highlights,” a 2021 report by Brandeis University’s American Jewish Population Project. It found that about 6% of Jewish adults in the U.S. identify as Hispanic out of 7.6 million.
To make Latin Jews more visible and better understood, McCarty-Caplan is developing a national study of Latin Jewish community and identity in the U.S. The partners are Brandeis University’s Initiative on the Jews of the Americas and its Cohen Center for Modern Jewish Studies, along with Universidad Hebraica in Mexico. He said it will be the first study of its kind.
McCarty-Caplan says he has felt deeply disconnected from his Latino origins and out of place in predominantly white Jewish spaces. He was born in Bogotá, Colombia, and adopted at 3 months old by a white American Jewish family. In 2019, he met founder Lopezrevoredo in a Jews of Color cohort of Bend the Arc’s Selah Leadership Fellowship. That’s where he learned about her work with Jewtina & Co.
“It felt like meeting her, and finding Jewtina was the first time I felt fully seen and valued as a Latino, a Jew, and an adoptee all at once,” he said.
Members of Jewtina & Co. are often a mixture of identities. Founding member and Director of Education Kimberly Dueñas’ mother is an Ashkenazi Jew born and raised in Los Angeles, with family roots in Ukraine and Poland. Her father was born and raised in El Salvador, in a rural farming community. Through his side, she has converso Sephardic Jewish — a convert to Christianity or a descendant thereof — and Indigenous Mesoamerican ancestry. He met Dueñas’ mother at a Passover seder in Orange County, California where Dueñas grew up.
“I know personally what it’s like to feel like I have to choose which identity to lead with,” said Dueñas who facilitates Puentes.
According to director of operations Stolpen, the organization ran 58 programs in 2025, 43 in person and 15 virtual, with 2367 participants. So far in 2026, it has held 47 programs and events with more than 1,200 participants, according to McCarty-Caplan.
The organization faces a harder climate than the one it was born into. When Jewtina & Co. emerged in 2019 and 2020, director of research McCarty-Caplan said there was a surge of support for groups working with multiracial Jewish communities. That support has since receded since the beginning of President Donald Trump’s second term. Since “the events in Israel-Palestine on Oct. 7th, significant attention and resources have moved away from supporting organizations like Jewtina,” he added, referring to the war launched in 2023 after Hamas raided communities inside Israel.
Oct. 7 also changed things for Jewtina & Co.’s members. “Many Latin Jews have encountered antisemitism in spaces where they once felt cultural or political kinship,” Lopezrevoredo said, “while also entering Jewish spaces where conversations about race, immigration, Latin America or the diversity of Jewish experience can feel constrained.”
Dueñas said one of the organization’s biggest challenges is responding in real time to what its community needs. “We are navigating fear around immigration, ICE raids and deportation within our Latino communities, while also experiencing the rise of antisemitism and the ripple effects of the war in Israel and Palestine within our Jewish communities,” she told JTA.
Jewtina & Co. has responded with spaces for processing, healing and spiritual support, along with mental health resources, rabbinic wisdom and Know Your Rights programming.
“A Jewish family can carry memories of Poland, Syria, Turkey, or Morocco, become deeply Argentine, Mexican, Brazilian, or Cuban over generations, and later become Latino in the United States.” Lopezrevoredo said ”None of those layers cancels the others.”
This article originally appeared on JTA.org.
The post Latin Jews seek belonging and identity in a country where they feel excluded appeared first on The Forward.

