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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
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The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Why children in Rio de Janeiro are singing in Yiddish
By the time the children began singing in Yiddish on their own at a playground in Rio de Janeiro, Sonia Kramer realized something important had changed.
The songs were not part of a formal lesson. No teacher had prompted them. The children — classmates from a Jewish day school — simply started singing melodies they had learned in workshops organized by Viver com Yiddish (“Living for Yiddish”), the educational and cultural initiative Kramer founded a decade ago.
“For me, that was the moment the language felt truly alive,” she said. “Maybe later they will forget some of it. Maybe not. But at that moment, the songs became part of their memory.”
In Brazil, where Yiddish disappeared from Jewish day schools by the early 2000s (they used to teach the language once or twice a week), such moments are rare enough to feel historic.
Kramer, an emeritus professor at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and a daughter of an Auschwitz survivor from Ostrowiec, Poland, doesn’t describe what’s happening as a “revival.” The word feels too grand for Rio’s context. There are no Yiddish-speaking neighborhoods anymore, no immersion schools, no daily life conducted in the language.
Something else, though, is emerging: a cultural rediscovery led through music, literature and children’s education. Yiddish is circulating again — at shows, at parties, in university classrooms. It’s not yet a revival, but Yiddish is undeniably alive.
“We skipped a generation,” Kramer said. “The immigrants wanted their children to learn Portuguese. Yiddish reminded many people of sorrow and survival. But now we are beginning to value what was created in that language — the literature, the songs, the poetry, the theater, the cinema.”
A spark that grew into a program
The roots of Viver com Yiddish reach back to 2016, when Kramer attended the annual Yiddish immersion retreat, Yiddish Vokh.
“For the first time in my life, I was in a place where 150 people were speaking and singing in Yiddish — every day, all week,” she recalled. “Not as nostalgia. As a language that is alive.” One day at the event, an educator familiar with Kramer’s work in childhood education encouraged her to create Yiddish workshops for children in Brazil.
Back in Rio, Kramer approached several progressive Jewish schools with a proposal: Not traditional language instruction, but cultural workshops built around shmuesn (daily conversation), Yiddish songs, stories, games and children’s literature. One school, Escola Eliezer Max, agreed to join the project.
Today, the initiative encompasses university classes, research projects, a musical ensemble and workshops that reach 400 to 500 children annually.
Some of the educators came through those university courses. Alice Fucs began studying Yiddish through Kramer’s courses at PUC-Rio and has taught in the children’s workshops ever since.
“I started studying Yiddish in 2020 and soon realized I would never stop,” she said. “It connected me with my family’s past and opened up a new and amazing world. The workshops with the children are both a chance to pass on what I’ve already learned and a chance to learn more every month.”
Teaching has its own challenges. “Some of the children find it hard to grasp a language that isn’t tied to a country,” Fucs said. “We bring in contemporary Yiddish work to try to build that bridge.”
The workshops run once a month, preschool through fifth grade — far from enough to create fluency. But fluency isn’t the immediate goal.
“Our first objective was to create an emotional memory,” she said. “Positive feelings connected to Yiddish.”
Teaching a language that “disappeared”
A couple of years ago, one encounter crystallized the challenge: During a workshop, a 10-year-old boy told the teachers that learning Yiddish was pointless.
“My parents told me not to pay attention to this,” he said. “The language disappeared from the world.”
The comment deeply affected the workshop educators who decided to respond not with argument, but with evidence.
A month later, they returned carrying a large bag of Yiddish children’s books; many bilingual.
The children protested immediately.
“But we can’t read Yiddish,” they told her.
“You can read some of it,” Kramer replied.
Kramer showed them Yiddish interviews produced by the Yiddish Book Center and Yiddish music clips performed abroad, explaining that the language is alive in many countries. The children seemed impressed.
For Kramer, moments like this counter a familiar misconception: that Yiddish belongs only to the past, or that it was merely a “dialect.”
“People still say that it’s not really a language, then you have to explain: No, it has literature, poetry, theater, philosophy. It developed across centuries.”
Growing seeds through music and stories
The workshops at Eliezer Max begin with four-year-olds. Meeting only once a month, teaching grammar isn’t the goal. Instead, the project meets children where they already are: in songs and stories. Before launching the workshops, Kramer noticed that Yiddish songs had virtually vanished from Rio’s Jewish schools. “In my childhood, Yiddish music was everywhere,” she said. “And suddenly there was nothing.”
So the workshops focus on repertoire: songs, stories, emotional connection. Teachers explain who wrote the lyrics, introducing children to Yiddish poets and writers. “What is extraordinary in Yiddish culture,” Kramer said, “is how deeply literature lives inside the music.”
The approach resonates. The school coordinator now includes Yiddish songs at school events, alongside the Portuguese, Hebrew, and English repertoire. Music teachers prepare children to perform them; families hear the music at holiday celebrations; classroom teachers incorporate elements into broader cultural programming.
Sometimes the songs travel home. “Is there a greater fargenign (joy) than receiving a video of my 12-year-old granddaughter and 9-year-old grandson spontaneously singing Tumbalalaika before bed?” said Sonia Tucherman, grandmother of two children in the workshops. “It was a seed planted by my grandparents, and I see it bearing fruit in my grandchildren.”
Still, the program’s reach has clear limits. Yiddish isn’t part of the school’s curriculum — the workshops sit alongside it, not within it. They end at fifth grade, which means older children often drift from the songs they once knew. And one meeting a month, said Kramer, isn’t enough to anchor a language.
Building something to last
For all that it has built, Viver com Yiddish still rests on a fragile structure.
Most of the educators and musicians involved work multiple jobs. Much of the organizational labor — translating materials, adapting books, preparing lessons — falls to volunteers. Kramer herself works largely as a volunteer, but that arrangement isn’t sustainable for the younger teachers and musicians who built the project into what it is.
Viver com Yiddish’s current fundraising campaign aims to train a new generation of Yiddish educators and create paid positions to coordinate educational materials and programming.
“You cannot sustain this on passion alone,” Kramer said. “We have to train the next generation, and give the people already doing this work the conditions to continue.”
“We’re trying to bring back a language and a culture considered lost by our generation, and pass it to another generation,” she said. “That feels deeply Jewish to me: taking something from the past and carrying it into the future.”
The post Why children in Rio de Janeiro are singing in Yiddish appeared first on The Forward.
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Massive fire breaks out at kosher supermarket in London’s Golders Green
(JTA) — A huge fire broke out Tuesday morning at the Kosher Kingdom supermarket in Golders Green, London’s heavily Orthodox Jewish neighborhood. Firefighters were still working to put out the blaze six hours later.
Metropolitan Police posted on X that officers were called to the scene on Golders Green Road around 7 a.m. by the London Fire Brigade. “Officers responded and are at the scene assisting firefighters with road closures and evacuations,” said police.
London Fire Brigade Assistant Commissioner Craig Carter provided an update on the scene at 12:30 p.m., saying that 15 engines and around 100 firefighters “have been tackling the fire at its height, which has affected a ground floor shop and a storage area to the rear, which has partially collapsed.”
He noted that the flats above were not affected but residents were evacuated as a precaution.
“Our specialist Fire Investigators, in conjunction with the Metropolitan Police Service, have worked at pace to establish that the circumstances of the fire are not believed to be suspicious and investigations on the cause and origin of the fire are ongoing,” Carter added.
The news that Kosher Kingdom did not appear to be deliberately targeted comes as a relief to Jewish residents, who have been on edge for months amid a string of attacks. The blaze broke out in the same area where four Hatzola ambulances were torched in March, two Jewish men were stabbed in April and a Jewish man said he was attacked for speaking Hebrew this month.
Rochel Cohen, who lives near the supermarket, is among those whose street has been cordoned off. Her first thought was the incident was another antisemitic attack, she told JTA in a phone interview.
Cohen said she looked out the window around 7 a.m. and saw “just huge plumes of black smoke and we heard all the sirens. And the police have roped off all our roads again.”
That “again,” Cohen said, was because it was the third time in two months that her family had witnessed “crime scenes in our neighborhood.”
“The ambulance fire was just on the next street from us and the stabbing situation was 100 meters down the road from us,” she said.
Prior to the fire department’s update, speculation spread on social media that the fire was electrical, potentially caused by faulty freezers. London has seen an unprecedented heatwave over the last several days, with temperatures soaring over 90 degrees.
Cohen said two of her family members previously worked at Kosher Kingdom. They believed from the outset that there was an electrical fire in the freezers “because it’s exactly from the roof footage that we saw where those freezers are located,” she said.
Nonetheless, another incident in the neighborhood has left her shaken. “It’s just a bit of a nightmare, really,” she said. “It’s all these incidents adding up, and it makes it quite scary, this climate of fear we’re currently in. It’s really oppressive.”
Cohen said she has been traveling to jury service the last several weeks about 10 miles from Golders Green in Wood Green, which has a higher than average crime rate.
“I actually felt safer there than I do walking the street here in Golders Green because I’m constantly turning around, checking what’s going on,” she said. “It’s not a nice feeling.”
This article originally appeared on JTA.org.
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Reading a Pakistani author’s 30-year-old novel helped me understand my parents’ views on intermarriage
When I was a kid, I was haunted by the threat of my parents rejecting me if I married a non-Jew. Raised on Disney movies and song lyrics about soulmates, I spent almost every moment of high school anticipating the pain of falling in love with a non-Jew and having to choose between him and my family. If I chose him, the estrangement could bode poorly for married life. But if I married a Jewish man, I’d always worry that if he had not been Jewish, our love would not have overcome our religious differences, and therefore was not that strong to begin with.
The psychic burden began to lift only when I went to college at Hunter in New York City and made friends from other minority groups. I bonded with them over our parents’ desire that we marry someone from the same religion or ethnicity. I had always felt like my parents’ demand constituted bigotry against non-Jews, and I was surprised when my non-Jewish friends were more sympathetic to their stance than I was.
In college, I took a class on the history of modern India and learned about the Pakistani author Bapsi Sidhwa, but I didn’t read her until this year. Sidhwa, who died in 2024, grew up in Lahore’s Parsi community — a group of Zoroastrians who trace their roots to pre-Islamic Iran. Even though her books are mostly more than 30 years old, they still feel relevant, and they remind me of my own Iranian Jewish community.
Sidhwa’s 1993 coming-of-age novel An American Brat centers on Feroza, a Parsi girl from Lahore. Feroza’s parents send her to the U.S. to expand her horizons because they think the local culture is making her too conservative. But they wind up being disappointed when her horizons expand too much.
Feroza’s whole extended family goes into a tailspin when she sends word home that she wants to marry a Jewish man named David. She met him when she responded to an ad he placed in the college newspaper about selling his car. The two bond over their families’ shared emphases on religion and education. David’s family’s Shabbat candles recall the significance of fire within Zoroastrianism. But if Feroza marries a non-Zoroastrian, she will be excommunicated from the Parsi community. As Feroza’s mom Zareen prepares to fly to America to intervene, extended family members urge her to stand her ground no matter how nice David is and no matter how big a “tantrum” Feroza throws — but they also advise her not be too harsh either, so as not to push Feroza away.
The reader never learns what objections, if any, David’s Reform Jewish parents might have to his interfaith marriage; over Shabbat dinner, prior to the proposal, they are reserved but polite. Meanwhile, Zareen’s good-cop bad-cop routine is familiar, quaint and pathetic. She lists eligible Parsi bachelors (the Zoroastrian equivalent of ‘nice Jewish boys’) with promising careers and “worthy mothers.” She tries killing with kindness: “You’re too precious. We’re not going to throw you away on the first riffraff that comes your way.” She even tells Feroza cautionary tales about women who married “nons” (Zoroastrian equivalent of goyim) and wound up feeling disconnected from their heritage. These methods all fail, and the book comes to a sobering end when Zareen calls David’s bluff and demands the couple have a huge traditional wedding, scaring him off and exposing the limits of his supposedly liberal values.
Zoroastrians, like Jews, are a small group. In 2022, an Associated Press article estimated the worldwide Zoroastrian population, which at its peak numbered in the millions, was now around 125,000. Lahore’s Parsi community had all of 11 members as of a 2023 Facebook post.
Reading literature from other cultures, just like having friends from other cultures, can teach us about our own. As I read Zareen’s efforts to talk Feroza out of the engagement, it was somehow easier for me to understand than if they were Jewish like me. The author’s empathy makes Zareen’s mom an especially interesting character, like a Zoroastrian Tevye, torn between family pressures and the feminist values that inspired her to send Feroza to the U.S. in the first place.
Students at Hunter have a reputation for being super liberal, but they also have surprising points of departure from what most people would consider liberal. When I told classmates that I struggled with my parents’ insistence that I marry a Jew, I sensed bad energy in the room, as if they were judging me for disrespecting my parents in front of them. Some seemed to think it’s only natural for a person to marry someone who belongs to the same religion or ethnicity. Part of me was disturbed to see that this brand of separatism was so fashionable — but I also felt relieved, like they’d given me permission to appease my parents.
Feroza heals from her breakup with David partly by remembering that no matter the religion of the person she marries, her religion will always be part of her. As for myself, I don’t know what my future holds. But whatever does happen, it will be something that also happened to countless women before me — not only Jewish women but people of all different races and creeds. It is comforting to remember that as your life is playing out, there are people all over the world and across time living out much the same story as you are.
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