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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit

(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.

“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”

While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.

Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.

“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”

Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.

But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”

when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN

— Israel Baseball (@ILBaseball) March 12, 2023

In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”

From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.

Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”

“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”

The USA doesn’t need the World Baseball Classic to popularize baseball within its country.

Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF

— Bill Shaikin (@BillShaikin) March 15, 2023

 

Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.

“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”

That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.

Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.

What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y

— Israel Baseball (@ILBaseball) March 14, 2023

“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”

Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.

“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.

He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.

“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”

Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.

“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”

In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.

And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.

“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.


The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.

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The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed.

A stabbing outside a synagogue on Manhattan’s Upper West Side. Dozens of swastikas painted on a Brooklyn playground. A Queens synagogue desecrated with feces and motor oil.

Combined with an unprecedented call by New York’s mayor to protest Israel’s prime minister, the recent rash of crimes against Jews in New York City has the community on edge.

So after Larry Montes, 46, was charged with hate crimes for attempting to disrupt Central Synagogue’s Friday night Shabbat service, striking a congregant and spitting on a security guard, many online rushed to blame Mayor Zohran Mamdani for his rhetoric against Israel. The incident seemed to fit into the political narrative held among Mamdani’s fiercest critics.

“The attack at Manhattan’s Central Synagogue is a direct result of Mayor Mamdani’s sustained campaign of incitement,” Ofir Akunis, consul general of Israel in New York, posted to X Saturday morning. “I warned that words would turn into actions, and that is exactly what is happening.”

The details that have emerged about Montes complicate that conclusion. A Forward analysis of the attacker’s social media and statements from his family paint a very different picture of Montes: a pro-Israel Republican who wanted to convert to Judaism.

In June, Montes reposted two videos critical of Mamdani: one comparing the mayor to Iran’s Ayatollah Ruhollah Khomeini, and another accusing Mamdani of having “betrayed” the city’s Dominicans and Puerto Ricans. In 2024, Montes posted a photo of the map of Israel with text overlaid that says, “Keep Israel in your heart.” He also reposted a video featuring Rabbi Yosef Mizrachi explaining why evangelical Christians support Israel.

If anything, Montes may have believed that the Reform congregation was too progressive. After his arrest, Montes called the congregants “fake Jews” in statements to the police, according to the assistant district attorney on the case, Ali Fazal.

Amy Spitalnick, chief executive of the Jewish Council for Public Affairs, said in an interview that the suspect appeared to have a “a deeply, frankly, disturbing worldview when it came to Jews that was simultaneously both philosemitic and antisemitic.” Conflating the suspect’s worldview with Mamdani’s, she added, “harms the fight against antisemitism.”

Online influencers place the blame on Mamdani

The attacker’s background and stance on Israel didn’t stop influencers and longstanding critics of Mamdani from piling on. “Do you think your non-stop demonization of Jews could have anything to do with it?” said Brianna Wu, an activist who has become a vocal critic of the progressive left, on X in response to Mamdani’s condemnation of the attack.

“It’s your fault Mr. Mayor,” Loay Alshareef, an activist who advocates for the Arab world to normalize relations with Israel, posted to X on the night of the attack. “You allowed this to happen.”

Others didn’t name Mamdani but quickly attributed the attack to increasing animus toward Zionists — even as the attacker’s social media suggests he was Zionist himself.

“American politics has become so obsessively antagonistic toward ‘Zionists’ that even a synagogue is seen as fair game for disruption and desecration,” said U.S. Rep. Ritchie Torres of New York, one of Israel’s staunchest supporters in Congress, on X.

Why exactly Montes attacked one of New York’s iconic synagogues is still unclear. Montes’ aunt, Myriam Montes, told the New York Post he was “mentally traumatized” because of his desire to be Jewish — suggesting he may have wanted to convert to Judaism but was rebuffed.

Mental health may also have been a factor. Montes was arrested three times for violent robberies between 2019 and 2023, police said, and he was a known “emotionally disturbed person.”

Some have argued that outsized attention on Israel can make Jews a natural target especially for people in the throes of a mental health crisis.

Hank Sheinkopf, a veteran New York political consultant, said the suspects’ anti-Mamdani views don’t weaken the case against the mayor. “There are crazy people that take cues from what they hear and what they read,” Sheinkopf said.

Spitalnick disagreed. “There are absolutely things the mayor has done that further reinforce concerns about Jewish safety,” she said. At the same time, “it’s disingenuous and unhelpful to blame him for all antisemitism in New York, which long predates him and which, as the evidence in this specific incident shows, is far more complicated than that.”

All that’s to say Montes could have had any number of motives for attacking a congregant during Shabbat services, including but not limited to warped philosemitism, a mental health crisis and prejudice against Reform Jews.

Playing into Netanyahu’s campaign

Blaming hatred of Israel and local political rhetoric for the attack could have an ulterior motive and political consequences halfway around the world. As Netanyahu and the ruling Likud Party, of which Israeli Consul General Akunis is a member, face a tough reelection fight in the Israeli Knesset elections in October, Mamdani has become a campaign target.

Last month, Netanyahu incorporated Mamdani’s video address encouraging New Yorkers to protest the Israeli leader into his own political campaign. In a campaign clip, he portrayed Mamdani as the face of a worldwide surge of antisemitism directed at Israel. Mamdani had initially threatened to arrest Netanyahu in September when he visits the city for the United Nations General Assembly, but the city’s legal department determined the mayor did not have the authority to do so.

Footage of Mamdani’s call to protest has now expanded to billboards and digital clips to rally Israeli voters on the right.

“They want Netanyahu to lose,” the new Likud campaign reads, placing Mamdani alongside Turkish President Recep Tayyip Erdoğan, Iran’s Supreme Leader Mojtaba Khamenei and Hezbollah leader Naim Qassem. “Don’t let them win.”

The political logic is straightforward. Portray Mamdani as the symbol of a hostile movement against Israel. Cast Netanyahu’s political survival as part of the larger fight against international efforts to isolate the Jewish state.

Both Spitalnick and Sheinkopf facetiously called Mamdani’s pledge to arrest Netanyahu an “in-kind contribution” to the Netanyahu campaign. Spitalnick said the Israeli leader “thrives by being able to point to that as opposed to talking about his own policies and record.”

Jewish leaders and local politicians have called for lowering the temperature. Micah Lasher, the Democratic nominee for the 12th congressional district that includes Central Synagogue, told The New York Times after the attack that the political climate must be taken into consideration at a time like this.

“You can’t divorce the dramatic increase in violence targeted at the Jewish community,” he said, “from the political climate and the tone and tenor of the discourse around Jews and Israel.”

The post The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed. appeared first on The Forward.

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‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know

When Audrey Glickman heard about the Friday night attack at Central Synagogue, a prominent congregation on Manhattan’s East Side, she had a visceral, immediate reaction.

“My first thought with anything like this is: they’ve been invaded,” she said. “And I know how that feels.”

Glickman, 69, survived the October 2018 attack on Pittsburgh’s Tree of Life synagogue — the deadliest antisemitic attack in U.S. history that killed 11 worshippers. She was leading services when she heard the rat-a-tat of gunfire. She grabbed fellow congregant Joe Charny, then 88, and raced up the stairs  into a small room filled with bags of clothes to be donated to those in need. Together, huddled and scared, they hid under their prayer shawls until it was over.

In New York City this weekend, an attacker struck a congregant and a security guard, then was arrested and charged with hate crimes. Police said no one was seriously hurt.

“You never shake that feeling that somebody came into your space and invaded your safety, and you can’t undo it,” Glickman said. “My heart goes out to them.”

The suspect in New York, Larry Montes, 46, was charged with felony hate crimes and told police afterward that the attack was religiously motivated, citing hostility toward Jews and Black people. Montes, who has two prior misdemeanors, was granted bail at his Saturday night arraignment and is due back in court Thursday.

The attack landed amid a citywide surge: New NYPD data shows anti-Jewish hate crimes in New York rose 8.5% during Mayor Zohran Mamdani’s first seven months in office and made up 57% of hate crimes citywide, with July alone seeing a 53% jump from a year earlier.

Glickman said she hopes New York officials can eventually give the congregation answers. A federal jury sentenced the Tree of Life gunman, Robert Bowers, to death in August 2023.

“I hope they have the kind of investigators that we had here to figure out what went on,” she said. “When you can close up the case, it feels a lot better.”

But Glickman said every targeted congregation eventually has to answer a harder question: How do you stay open to strangers, newcomers and the unaffiliated, while keeping the people inside safe?

For that answer, she said, members of Tree of Life turned to a friend: the Rev. Eric Manning of Mother Emanuel AME Church in Charleston, South Carolina, where a gunman killed nine Black worshippers during a Bible study in 2015.

Manning and then-Tree of Life’s Rabbi Jeffrey Myers leaned on each other. Myers invited Manning to speak at the funeral of Rose Mallinger, the oldest of the shooting victims, and the two clergy have stayed close in the years since. Manning’s advice to Glickman’s congregation has stayed with her: “You can’t close your doors.”

Nearly eight years later, Glickman still goes to shul most mornings, and still worships on Shabbat with Tree of Life, which continues to meet in borrowed space while its building is rebuilt.

Her message for the congregation in Manhattan: “We’re here, and we know how they feel,” Glickman said. “It’s not a good feeling, and we shouldn’t have to live with this. We are in a time of biblical proportions.”

‘The walls will never be high enough’

Rabbi Charlie Cytron-Walker, 50, has an unusually direct connection to Central Synagogue. In January 2022, a gunman held Cytron-Walker and three congregants hostage at Congregation Beth Israel in Colleyville, Texas, after Cytron-Walker let him in from the cold and offered him tea.

The gunman, Malik Akram, had done his research, the FBI later found: He’d chosen the synagogue because it was the closest one to the federal prison holding Aafia Siddiqui, sentenced to 86 years for attempted murder and other felonies. Akram demanded her release and ordered Cytron-Walker to get America’s equivalent of a chief rabbi on the phone. He’d seen photos of Central Synagogue’s senior rabbi, Angela Buchdahl, with President Barack Obama and insisted that Cytron-Walker call her.

Cytron-Walker didn’t know her personally; he tracked down a number and left her a voicemail.

The 11-hour standoff — caught in its entirety on the synagogue’s security cameras — ended with all the hostages escaping unharmed. Authorities shot and killed Akram on the scene.

“While it was sad to hear that there was an attack at Rabbi Buchdahl’s congregation, I was very grateful to hear that the security protocols they have in place minimized any disruption,” Cytron-Walker said.

He was struck by how quickly the congregation returned to prayer. “You always have to weigh, when there’s a disruption, what the community needs in that moment,” he said. “What the community needed was not to let what turns out to be a minor incident ruin the night — to be able to celebrate Shabbat as a community despite the disruption.”

Cytron-Walker, now the spiritual leader of Temple Emanuel in Winston-Salem, North Carolina,  said Jewish congregations have to hold two values at once. “We have to live our values of loving the stranger,” he said. “Judaism has always been a part of the world, even when we try to isolate ourselves from it. The walls will never be high enough.”

At the same time, he said, “it is also a Jewish value to protect our own lives, to value our own lives. We should employ that with the rational part of our brain, not the emotional part. We shouldn’t panic, but we should be prepared.”

Just like Glickman, Cytron-Walker said he hopes Central Synagogue receives the kind of support that helped his own congregation heal.

“The Jewish people are not only receiving hate,” he said. “We’re also receiving love and support. It may not always be as much as we want, and when we do receive it, let’s offer gratitude and allow that to help with our healing.”

The post ‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know appeared first on The Forward.

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On my first Shabbat in NYC, the sanctuary was attacked

I don’t often go to synagogue. Outside of the High Holidays, it is not somewhere I would ordinarily find myself on a Friday night.

In the last few years, I have made a point of spending Shabbat with my grandmother. We light candles, eat together and let the week recede for a few hours. I don’t see it as an obligation so much as the comfort of doing something that has been done before, by people I love, in a rhythm that existed long before I did.

And yet, synagogues have a strange way of finding me when I need them.

Last summer, while travelling through Europe to visit two of my closest friends, I found myself in London, exhausted from weeks of constant movement. I happened to walk past a synagogue and realized that Shabbat was the following day. I reached out and asked if I could join their services. I remember thinking that perhaps this was exactly what I needed: a few hours to sit still, focus, and breathe.

And I was right.

There is something uniquely grounding about entering a synagogue in an unfamiliar place and discovering that the ritual is familiar. You may be thousands of miles from home, surrounded by people you’ve never met, but you know when to stand. You recognize the melodies. You open the same prayers. You know that somewhere else in the world, other Jews are doing some version of the same thing.

So when, only a few days after moving to New York, I was connected with a member of Central Synagogue through a potential landlord and they invited me to join them for Shabbat services, I thought: Why not?

I had just arrived in a city where I was beginning a new job at the Forward, a new life, one that, for the first time, was entirely mine to shape. That is a daunting task. What better way to spend my first Friday night than doing something that has always made the unknown feel a little more manageable.

Moments after services began, I was sitting in the sanctuary, allowing myself to take in the week that had just passed — my first week in New York — when a man entered and began moving violently through the congregation.

He knocked down the Shabbat candles that had just been lit. He moved through the rows of congregants. I watched him strike another person.

People around me ran toward the sides of the sanctuary. My own body went into the same instinctive state of shock and survival: Where is the danger? Where can I go? What do I need to watch for?

The security response was swift. The intruder was stopped, we re-lit the candles, and services continued.

Those around me who knew I was new to the synagogue immediately went into protection mode. They checked on me, expressing disbelief that something like this could have happened there, especially given the level of security they pride themselves on maintaining. They told me that in the nearly three years since October 7, nothing like this had happened.

The clergy, too, seemed to understand what the moment required. They gave us strength and courage, using the same voices that had moments earlier been leading us in song and prayer to restore some sense of calm. Throughout the service and again afterward in their online response, they returned to the same idea: it was our duty to keep joy alive.

Joy, one of the rabbis said, is itself an act of resistance.

I understood the sentiment. But my body hadn’t quite caught up.

Shabbat is one of the rare times when I allow myself to become completely uninhibited. I sing. I look up from the prayer book. I watch the rabbis and the people around me. I let myself become absorbed in something larger than whatever has been occupying my mind that week. For a few hours, I am not thinking about work, or apartment hunting, or navigating a new city. I am simply there.

That is also why the disruption was so jarring. I had come to Shabbat to let my guard down, and suddenly I found myself unable to do so.

I kept my eyes toward the front of the room, watching for movement. When it came time to turn around during Lecha Dodi, I felt a jolt of anxiety at the thought of putting my back toward the congregation. I could no longer surrender myself completely to the moment and what it required of me. I knew, rationally, that the threat had passed. But my body had learned something different: that even here, even now, even in this room, I might need to be ready.

For a moment, I considered leaving. But the people around me seemed to embody a quiet confidence that everything was going to be okay. They had chosen to stay, and I followed their lead. There is a certain strength in knowing that you are not standing alone.

I had come to Central Synagogue because I wanted to feel at home in my new city. Instead, on my first Shabbat in New York, I was reminded how quickly the simple act of practicing Judaism can become an exercise in vigilance. And yet, looking around the room that evening, I also understood that vigilance does not have to mean retreat.

The post On my first Shabbat in NYC, the sanctuary was attacked appeared first on The Forward.

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