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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Tidbits: This Jewish couple gives homeless dogs a free makeover
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
אַ גרויסער בלאָער משׂא־פֿור האָט זיך אָפּגעשטעלט אויף אַ גאַס אין סקיד־ראָו, אַ באַקאַנטער אָרעמער געגנט אין לאָס־אַנדזשעלעס, פֿאַר אַ היימלאָזן מענטש מיט אַ הינטל.
„אײַער הינטל וויל אפֿשר מע זאָל אים צופּוצן אַ ביסל?“ האָט דער מאַן אינעם אויטאָ געפֿרעגט. לכתּחילה האָט דער היימלאָזער אויסגעזען צעטומלט. דערנאָך האָט ער געגעבן אַ קוק אויף זײַן הינטל, וואָס ער האָט שוין ווער ווייסט ווי לאַנג נישט געבאָדן אָדער אָפּגעשוירן, און צוגעשאָקלט מיטן קאָפּ.
מיט אַ שעה שפּעטער איז דאָס הינטל אַרויס פֿונעם משׂא־פֿור, אויסזעענדיק ווי אַ גאָר אַנדער הינטל. זײַן פֿעל, וואָס איז פֿריִער געווען שמוציק און פֿאַרפּלאָנטערט, האָט מען אויסגעוואַשן, צוגעשוירן און געבערשט ביז ער איז געוואָרן ווייך און גלאַנציק. איידער ער איז אַרויס פֿון אויטאָ האָט מען אים געגעבן אַ נאַש, וואָס ער האָט פֿריילעך אײַנגעשלונגען.
די אָרגאַניזאַציע וואָס האָט אויסגעבאָדן דאָס הינטל, „האָליוווּד מאָביל גרומינג“, באַלאַנגט צו טשאָק און יעל רובין. במשך פֿון די פֿאַרגאַנגענע 11 יאָר, האָבן זיי און זייערע מיטאַרבעטער גערייניקט בערך 5,000 הינט פֿרײַ פֿון אָפּצאָל.
דאָס פּאָרפֿאָלק, וואָס האָט אימיגרירט פֿון ישׂראל, האָט אין 2001 לאַנצירט אַ געשעפֿט וואָס ברענגט אַ לוקסוס־ספּאַ צו פֿאַרמעגלעכע אייגנטימער פֿון הינט. אָבער דערנאָך האָבן זיי באַשלאָסן אַז זיי ווילן אויך העלפֿן די מענטשן מיט הינט, וואָס קענען נישט באַצאָלן דערפֿאַר: סײַ הינט וואָס געפֿינען זיך אין אַ מיקלט פֿאַר חיות, סײַ הינט וואָס וווינען מיט זייערע אייגנטימער אויף דער גאַס.
„אַ מאָל האָבן די אייגנטימער מורא אונדז איבערצוגעבן די הינט, אַפֿילו אויב זיי קענען וואַרטן אין דרויסן,“ האָט יעל געזאָגט. „מיר לאָזן זיי אַרײַנקומען און זען וואָס מיר טוען. די הינט פֿילן זיך אויך בעסער. מע קען זען וויפֿל זיי האָבן הנאה פֿון דער באַהאַנדלונג און ווי עס שפּאַנט זיי אויס. דו ווײַזט זיי ליבע, גיסט זיי אַ נאַש, וואַסער צו טרינקען, און זיי באַצאָלן דיר מיט זייערע קושן.“
אויף דער פֿראַגע, צי זיי זאָרגן זיך נישט, וואָס וועט זײַן ווען די הינט גייען צוריק צו די האַרבע באַדינגונגען פֿון דער גאַס, האָט טשאָק באַטאָנט עטלעכע זאַכן: „זייערע אייגנטימער זענען תּמיד מיט זיי און פּאַסן אויף אויף זיי וויפֿל זיי קענען נאָר. די הינטלעך זענען זייערע ׳קינדער׳. עס זענען אויך דאָ אַ סך אָרגאַניזאַציעס וואָס באַזאָרגן זיי מיט עסן אומזיסט און אַנדערע זאַכן. זיי פֿאַרמאָגן ווייניק, אָבער זיי טוען דאָס בעסטע אויפֿצופּאַסן אויף זייערע הינט.“
צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ.
To read about this in English click here.
The post Tidbits: This Jewish couple gives homeless dogs a free makeover appeared first on The Forward.
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The tech worker campaigning for ‘Antisemite of the Week’ doesn’t want to talk about antisemitism
After accusations of discrimination led his San Francisco Tech Week event to be pulled from the schedule, a tech worker has decided to embrace his newfound notoriety.
Mostapha Benhenda cited security reasons last week when he denied an Israeli programmer admission to his AI hackathon event, explaining that he didn’t want the Israeli army to make participants’ electronics “explode in their faces and injure them.”
The Israeli tech worker — a former Israeli soldier named Adam Levi — posted the message online, leading sponsors to pull funding for the event. In the days since, Benhenda has begun openly campaigning for an “Antisemite of the Week” award from pro-Israel watchdog group StopAntisemitism.
“I am a competitor, I play to win, this prize will be my Ballon d’Or,” Benhenda said in a message to the Forward, referring to the annual prize for the world’s best soccer player.
Running this week through Sunday, San Francisco Tech Week draws tens of thousands of tech industry workers to hundreds of panels, competitions and parties across the Bay Area.
The saga began Sept. 29 when Levi posted a screenshot of Benhenda’s messages rejecting his RSVP to the event, called “Build Your Agentic Investment Bank Hackathon.” A page for the hackathon on the digital invitation platform Partiful claimed it had been co-sponsored by Tech Week and the convention’s founder, venture capital firm Andreessen Horowitz.
Levi’s post was reshared on X more than 1,000 times, leading to the event’s de-listing by Tech Week organizers, who said on X that the event had violated the program’s terms of service.
Levi told The Algemeiner that Andreessen Horowitz told him the company had removed its sponsorship.
Benhenda, whose LinkedIn says he attended college in France, declined to participate in phone interviews. But in messages to the Forward, his response to accusations of antisemitism appeared to shift over a manner of days from defensiveness to bemusement.
When first reached for comment, Benhenda denied that his rejection of Levi was antisemitic at all. He said he banned Levi because his LinkedIn indicated service in the Israeli military’s secretive Unit 8200 during September 2024, when the intelligence unit was linked to the simultaneous detonation of thousands of pagers owned by Hezbollah operatives across Lebanon. (Levi declined to be interviewed, but said on X that “building explosive pagers was never my thing.”)
“I understand Adam’s disappointment, and his resulting emotional accusation of antisemitism, but he perfectly knows it’s unfounded,” Benhenda wrote Sept. 29, adding, “I hope that over the next weeks he will get more clarity about this.”
However, after StopAntisemitism posted about Benhenda on X, he seemed to lose interest in contesting the claim — and began leaning into it instead.
On Saturday, Benhenda shared StopAntisemitism’s post about him with a request.
“I am competing for the ‘Antisemite of the Week’ award at the San Francisco Tech Week,” he wrote. “Can you show your support/hate with a retweet?”
Founded in 2018 by a social media influencer who goes by Liora Rez, StopAntisemitism.org frequently bestows its “Antisemite of the Week” awards to public figures — a mix of elected officials, civic leaders and celebrities — who antagonize Israel.
Recent recipients of the award — which is not actually awarded weekly — have included actor Javier Bardem and Rama Duwaji, the wife of New York City Mayor Zohran Mamdani.
Last month, StopAntisemitism sponsored an event where a speaker was later criticized for Islamophobic rhetoric. (Rez did not respond to a request for comment on that story, or for this one.)
Benhenda said in messages to the Forward on Monday afternoon that he did not know very much about the organization, but that he was pining for its distinction, given the group’s 350,000 followers on X.
“What matters isn’t the label, but who puts it,” he added. “Go big or go home, that’s the game in the Silicon Valley.”
Later, though, Benhenda insisted that he still did not understand the accusations of antisemitism against him. His refusal of Levi, he said, had been solely due to Levi’s involvement in the Israeli military.
Meanwhile, he is forging ahead with the hackathon, hosting it Tuesday on the streaming platform Discord for nearly 200 registered participants.
Benhenda blamed the “tremendous lobbying from the Zionist lobby” for the change. But the venue where he had initially planned to host the event indicated there was no change. The supposed host, a coworking space called Frontier Tower, said in an email it had never booked Benhenda’s event to begin with.
The post The tech worker campaigning for ‘Antisemite of the Week’ doesn’t want to talk about antisemitism appeared first on The Forward.
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Chef Alon Shaya shares the stories, resilience and recipes of World War II survivors
(JTA) — In 2015, while visiting Israel’s Yad Vashem Holocaust Memorial, James Beard Award-winning chef Alon Shaya came face-to-face with a World War II artifact that moved him deeply.
It was a red cloth triangle — cut from a Nazi flag — embroidered with the names of a few dozen female prisoners at the Ravensbrück concentration camp.
In a place where they were starving to death, he learned these women had formed a clandestine “food” club. Together, they talked about recipes, their Friday night Shabbat candlesticks and cherished memories of home.
That red cloth was “100% the catalyst,” Shaya said, for his deep interest in food as “an agent of survival, defiance and bringing people together.”
Now, 11 years after that defining moment in Jerusalem, Shaya’s second book, “Memories of a Good Meal: Recipes of Resilience Inspired by Stories of World War II Survival,” is being published on Oct. 6. Co-authored with food historian June Hersh, the book gathers accounts from survivors and heroes of World War II, illustrating the outsized role that food — and the memory of it — played in human survival. While featuring 80 recipes, it functions as much as a history book as a cookbook.
“The recipes are there to support the stories,” Shaya said. “It’s not the other way around.”
Shaya and Hersh tell the stories of 10 distinct groups impacted by the war, including Jewish partisans, hidden children, Navajo code talkers, persecuted homosexuals, Japanese Americans, and Austrian and German Jews who built new lives in the Dominican Republic.
Alongside these narratives, the authors included family recipes preserved across generations. Where none survived or existed, Shaya crafted recipes using ingredients available to the book’s subjects during the war.
The opening chapter highlights a story particularly close to Shaya’s heart. In 2019, during a visit to the United States Holocaust Memorial Museum in Washington, D.C., Shaya was shown a tattered, 100-year-old, handwritten recipe collection from the Fenves family of Yugoslavia. Saved during the war by the family’s cook, Maris, the Hungarian-language notebook was eventually donated to the museum by survivor Steven Fenves.
Determined to bring those dishes back to life, Shaya worked with Fenves to translate the recipes, filling in missing elements like precise steps, exact measurements and oven temperatures.
“I really became a part of their family,” said Shaya, whose collaboration on what became known as the Rescued Recipes project has raised nearly $1 million for the Holocaust Museum to digitize historical documents and artifacts. “The family wouldn’t be here if Steven and his sister didn’t survive Auschwitz,” said Shaya.
Featured recipes from this chapter reflect the Hungarian culinary traditions of Fenves’s hometown of Subotica, including körözött (a spiced cheese spread) and authentic Hungarian goulash.
Other chapters explore how people sustained themselves despite meager resources. In the profile of Polish Jewish partisan Shalom Yoran — who subsisted largely on potatoes while hiding in the woods — Shaya developed recipes centered on the staple tuber, including Polish herring and potato salad, potato dinner rolls and potato, and pine nut doughnuts with blackberry caramel.
“Shalom’s wife, Varda, shared his story with us,” Shaya explained. “The partisans lived in a hole in the ground in the Polish forest through winters that reached minus-20 degrees, and they did that for four years. Potatoes were a huge part of their survival.”
For Sarah Pelz, executive editor at Harvest, the book’s publisher and the granddaughter of a partisan, the concept of the book resonated deeply, especially in the wake of the Oct. 7, 2023 Hamas attacks inside Israel. “The throughline here is the power of food and memory — the power of food to bring us together at a table, and to remind us who we are and where we come from,” she said in an interview.
“Alon’s message is powerful and necessary right now,” she continued. “He hopes that people will read this book, will cook from it, and that it will bring people together at the table, people of diverse backgrounds, people of diverse perspectives, that it will not just help to enlighten readers, to history and to what happened, but also help bring people together.”
In gathering these accounts across the globe, Shaya and Hersh faced a race against time, as most interviewees were well into their 90s or older. John Kinsel, one of the last living Navajo code talkers, was 107 years old when the authors visited him on the Navajo Nation reservation. His chapter details the vital role Native American Marines played by using their complex language to transmit secret Allied messages in the Pacific theater. The book features recipes inspired by Navajo traditions, including blue corn mush and stuffed pumpkin with stewed lamb.
Throughout the project, Shaya couldn’t help but draw parallels between past atrocities and modern struggles.
“One of the lessons that struck home the most for me is that people will persecute you for what you believe in and gather together and create laws to persecute you,” he said. “We saw it in what happened with immigration in the 1940s, and we see it with what’s happening in America today.”
He was also struck by the role of propaganda, promulgated then by Joseph Goebbels, Hitler’s chief propagandist, and today by bad actors on social media, in spreading hate and disinformation.
Some of the stories, like the meal prepared by nuns in a convent for a group of persecuted homosexual prisoners, seem almost cinematic in nature.
“I have definitely thought about turning these stories into a miniseries or a movie,” said Shaya. “Nobody has shown interest in it yet, but it is something that I think the more ways these stories can be shared, the better.”
Born in Israel and raised in Philadelphia, Shaya has become one of the country’s leading interpreters of Israeli and Middle Eastern cooking, with a distinctly Southern sensibility. His 2018 cookbook, “Shaya: An Odyssey of Food, My Journey Back to Israel,” blends memoir with recipes.
Shaya was committed to the latest book despite huge demands on his time. The chef and his wife, Emily, have two children, aged five and two. His Pomegranate Hospitality operates three restaurants, Saba and Safta’s Table in New Orleans, where he lives, and Safta in Denver. (Saba means grandfather and Safta means grandmother in Hebrew.) He is also involved in a variety of philanthropic work.
“The work I put into this book fills my heart and makes me feel good, like I’m doing something that builds me up and can have an impact,” said Shaya.
Shaya views the book as an educational tool.
“This book might engage a 13-year-old who really loves the chocolate cake recipe,” Shaya reflected. “If he or she hears the history behind that chocolate cake and delves into the history behind it, they learn that Austrian and German Jews took refuge in the Dominican Republic and wanted to keep their culinary traditions alive and need to use the local resources. That’s how a traditional Sacher torte-inspired tres leches cake came to be. Or a plantain latke, or matzo ball soup with avocado, lime and yucca.
“If those stories can come together and have that kind of impact on one 13-year-old in the world,” he added, “I will feel complete.”
This article originally appeared on JTA.org.
The post Chef Alon Shaya shares the stories, resilience and recipes of World War II survivors appeared first on The Forward.
