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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
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Spike Lee says his pro-Palestinian NBA All-Star Game fit wasn’t meant as a dig against Deni Avdija
(JTA) — The director Spike Lee says he was not targeting the first Israeli NBA All-Star when he wore a pro-Palestinian outfit to the All-Star Game on Sunday.
Lee’s outfit which featured a keffiyeh-patterned sweater and flag-themed bag strap. Some of his critics charged that he had chosen the outfit especially because Deni Avdija, the Israeli star of the Portland Trail Blazers, was taking the court.
Lee put that idea to rest in a post on Instagram late Tuesday, saying that he had not known Avdija was Israeli because the Trail Blazers are a West Coast team. (Lee is a New York Knicks superfan.)
“There has been some conjecture about what I wore to the games on Saturday and Sunday. The clothes I wore are symbols of my concern for the Palestinian children and civilians, and my utmost belief in human dignity for all humankind,” Lee wrote. “What I wore was not intended as a gesture of hostility to Jewish people or to support violence against anyone, nor was it intended as a comment on the significance of Deni being an an All-Star.”
About his lack of familiarity with Avdija, whose World Team fell short in the round-robin contest featuring 28 NBA stars, Lee added, “He can BALL. NOW I DO KNOW.”
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Eli Sharabi’s ‘Hostage’ memoir named Jewish book of the year
(JTA) — Eli Sharabi’s memoir “Hostage,” recounting his experience in Hamas captivity after the Oct. 7, 2023 attack, has been named Book of the Year by the National Jewish Book Awards, organizers announced Wednesday.
The awards, presented by the Jewish Book Council and considered among the most prestigious honors in Jewish literature, recognize outstanding English-language books of Jewish interest across dozens of categories. Founded in 1950, the program is the longest-running North American awards initiative devoted to Jewish books.
Sharabi’s memoir, which details his abduction from Kibbutz Be’eri and the more than year he spent in captivity, became a bestseller in Israel and was later released in English in the United States.
“This recognition means so much to me, not only personally, but for the memory of my family and all those we lost,” Sharabi said in a statement. “’Hostage’ is my testimony, a story of my survival, written so others could bear witness. I hope it helps ensure that what happened is never forgotten.”
Other major winners reflect the breadth of contemporary Jewish writing, spanning scholarship, fiction, memoir and children’s literature.
In American Jewish studies, Pamela S. Nadell won for “Antisemitism, an American Tradition,” a look at the forms antisemitism took in the country from the early Dutch settlers to the present day. The Russian-born journalist Julia Ioffe took the autobiography and memoir prize for “Motherland: A Feminist History of Modern Russia, from Revolution to Autocracy.” The book blends memoir, journalism and history to examine modern Russia through the lens of women’s experiences.
Jack Fairweather’s “The Prosecutor: One Man’s Battle to Bring Nazis to Justice,” the story of a Jewish judge and Holocaust survivor from Stuttgart who pursued Nazi perpetrators in post-war Germany, won the biography award.
Fiction honors went to Allison Epstein for “Fagin the Thief,” a retelling of the Dickens novel “Oliver Twist” from the perspective of its Jewish antihero, and Zeeva Bukai received the debut fiction prize for “The Anatomy of Exile,” about the multigenerational echoes of a secret love affair between an Israeli Jewish woman and a Palestinian poet.
The Hebrew fiction in translation category recognized “Dog,” by Yishay Ishi Ron, translated by Yardenne Greenspan, which also earned a selection in the book club category. The novella’s protagonist is an Israeli combat veteran haunted by his service in one of the Gaza campaigns prior to Oct. 7.
This year’s awards arrive as the Jewish discourse has been reshaped by the aftermath of Oct. 7, a global surge in antisemitism and the polarizing debate over Israel that followed. Last year’s winner for book of the year, “10/7: 100 Human Stories” by Lee Yaron, was also an account of the attacks and their aftermath.
Jewish anxieties in light of Oct. 7 are the subject of Sarah Hurwitz’s “As A Jew: Reclaiming Our Story From Those Who Blame, Shame, and Try to Erase Us,” which won in the contemporary Jewish life and practice category. Hurwitz, a speechwriter in the Obama administration, provides a primer on Jewish history, texts and practices in order to counter what she calls misinformation among Jews, their allies and their critics.
“Especially amid rising antisemitism and Jewish authors facing increased scrutiny, Jewish books have the power to create and sustain community,” said Naomi Firestone-Teeter, CEO of Jewish Book Council, in a statement announcing the winners.
In “Hostage,” Sharabi writes about the terror of his abduction and the daily struggle to survive after Hamas fighters stormed Kibbutz Be’eri. He would spend 491 days in captivity, much of it in tunnels beneath Gaza, before being released on Feb. 8, 2025, as part of a negotiated deal. Throughout the ordeal, Sharabi clung to the hope of rescue, writing: ‘I refuse to let myself drown in pain. I am surviving. I am a hostage. In the heart of Gaza. A stranger in a strange land. In the home of a Hamas-supporting family. And I’m getting out of here. I have to. I’m getting out of here. I’m coming home.”
Other nonfiction winners included Elissa Bemporad’s “Jews in the Soviet Union: A History: Revolution, Civil War, and New Ways of Life, 1917–1930, Volume 1,” which won in history; Anna Hájková’s “People Without History are Dust: Queer Desire in the Holocaust,” honored in Holocaust studies alongside translator William Ross Jones; and Tobias Schiff’s “Return to the Place I Never Left,” which won the Holocaust memoir award, with Dani James recognized for translation.
Awards recognizing contemporary Jewish thought and scholarship included Lawrence Grossman’s “Living in Both Worlds: Modern Orthodox Judaism in the United States, 1945–2025,” and Debra Kaplan and Elisheva Carlebach’s “A Woman Is Responsible for Everything: Jewish Women in Early Modern Europe,” which won multiple prizes, including scholarship and women’s studies.
In children’s and young readers’ categories, Alison Goldberg’s “The Remembering Candle,” illustrated by Selina Alko, won for children’s picture book; Janice Shapiro’s “Honoria: A Fortuitous Friendship” took the prize for middle grade literature; and Eugene Yelchin’s graphic memoir “I Wish I Didn’t Have to Tell You This” won in young adult literature.
Other winners include Miriam Udel’s “Modern Jewish Worldmaking Through Yiddish Children’s Literature,” which won in education and Jewish identity; Raegan Steinberg, Alexandre Cohen and Evelyne Eng’s “Arthurs: Home of the Nosh,” honored in food writing and cookbooks; Ariella Aïsha Azoulay’s “Golden Threads,” which won for Sephardic culture; Elizabeth E. Imber’s “Uncertain Empire,” for writing based on archival material; and Aharon Shabtai’s “Requiem & Other Poems,” translated by Peter Cole, which won the poetry award.
The winners will be honored at an awards ceremony in New York next month hoisted by the entertainer Jonah Platt. At the ceremony, journalist Sam Feedman will be presented with the council’s Mentorship Award, named in honor of Carolyn Starman Hessel, longtime former director of the JBC. Freedman, a former New York Times reporter and professor at the Columbia Journalism School, taught a popular course that helped over 100 students turn their ideas into books, including “When They Come for Us, We’ll Be Gone: The Epic Struggle to Save Soviet Jewry,” Gal Beckerman’s 2010 history of the Soviet Jewry movement.
“Sam Freedman changed my life as a writer,” Beckerman said in a statement. “He believed in me before I believed in myself, pushed me to take my work seriously, and opened doors I didn’t even know existed. With tough love and deep generosity, he guided me through the daunting process of writing a book as if it were his own. What he did for me, he did for dozens of writers.”
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Andorra’s tiny Jewish community reels after local carnival features mock execution of Israeli effigy
(JTA) — An annual festival in Andorra drew condemnation from the country’s small Jewish community after an effigy bearing the Israeli flag was staged in a mock trial and then hung and shot.
The incident was part of the traditional Catalan festival Carnestoltes, which occurs yearly before Lent, the 40-day period that precedes Easter. At Monday’s festival in Andorra, where a mock king is typically tried and burned, organizers instead used an effigy wearing blue with the Israeli flag painted on its face.
During the festivities, the Israeli effigy was symbolically tried, hung, shot and burned, according to social media posts and a report in the Israeli outlet YNet.
ABERRANTE muestra de antisemitismo en Andorra durante el carnaval. pic.twitter.com/GeIdF635wd
— Dani Lerer (@danilerer) February 16, 2026
The incident drew outcry from the microstate’s tiny Jewish community, which only just got its first full-time rabbi, a Chabad emissary, in the last two years.
“This is a ritual they perform every year as part of carnival, where they mock many things,” Jewish Andorra resident Esther Pujol told YNet. “This time they dressed the effigy in the colors of the Israeli flag, with a Star of David on its face. They put it on trial, sentenced it to death and carried out the sentence by shooting and burning it. It is completely unacceptable.”
Pujol told the outlet that it was the first time she had seen the festival include anti-Israel or antisemitic elements, and that she had contacted Andorran lawmakers to express her outrage. The mayor of Encamp, the city where the incident took place, and local politicians took part in the ceremony, according to YNet.
The European Jewish Congress also decried the display in a post on X, writing that the mock-execution was a “deeply disturbing act that risks normalizing antisemitism and incitement.”
“This incident requires unequivocal condemnation, full clarification of responsibilities and concrete measures to ensure that antisemitism is never tolerated in public celebrations or institutions in Andorra or anywhere in Europe,” the post continued.
Other Lent festivities have also been the site of antisemitism in recent years, with Belgian celebrations in 2019 featuring antisemitic caricatures and a Spanish parade in 2020 featuring a Holocaust-themed display.
The incident marks a rare instance of open turmoil for Jews in Andorra, which is nestled between France and Spain in the Pyrenees mountains. While France and Spain have seen widespread pro-Palestinian protests and antisemitic incidents in recent years, Andorra has largely avoided similar tensions.
In September, Andorra formally announced its recognition of Palestinian statehood alongside a host of other European nations during the United Nations General Assembly in New York City.
But local Jews have also sought to remain under the radar, considering that Andorra officially prohibits non-Catholic houses of worship. The Jewish community calls their gathering place a community center rather than a synagogue. In 2023, Andorra’s parliament elected a Jewish lawmaker for the first time.
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