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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Jewish authors object to scheduling of a Chicago literary festival on Rosh Hashanah
Jewish writers say they are dismayed to learn that one of the nation’s largest free outdoor literary festivals is scheduled to take place during the two days of Rosh Hashanah, September 12 and 13.
Printers Row Lit Fest, an outdoor book festival that draws thousands of authors and book lovers to the streets of Chicago’s South Loop, announced the festival’s dates in April. But only recently, amid rising concerns about antisemitism in the publishing world, did some Jewish authors realize the schedule conflict. This year’s Rosh Hashanah begins at sundown on Friday, Sept. 11 and ends at sundown on Sunday, Sept. 13.
Brian Berg, a spokesman for Printers Row, said that scheduling difficulties caused the overlap with Rosh Hashanah.
“As someone who is Jewish and involved with the festival, I wish there had been an option that avoided a conflict with the High Holy Days,” Berg told the Forward. “After weighing alternatives, the weekend that was picked was really the most practical balance of financial, operational and scheduling realities.”
Chicago-based Jewish novelist Lisa Barr, who participated in a Printers Row panel last year about “Holocaust Literature in the 21st Century,” said she likely will miss at least one day of the festival this year to attend worship services and host family for the Jewish New Year.
Barr said the scheduling forces an unnecessary choice between honoring an important religious and cultural tradition and participating in one of Chicago’s signature literary events.
“Scheduling a major literary festival on such a sacred holiday sends a deeply painful message—whether intentional or not—that Jewish authors, readers, booksellers, and members of the literary community were not fully considered,” Barr told the Forward. “I can’t help but wonder: Given the climate of hate and antisemitism — was this an accident or purposeful?”
S.L. Wisenberg, another Jewish author in Chicago, explained that upon learning of the conflict, she assumed it was a scheduling mistake. “I don’t think it’s an anti-Jewish action,” she said. Still, she says, “it’s unfortunate.”
According to Berg, the other weekends in September also had conflicts: the first was Labor Day, the third had Yom Kippur, and the fourth might have been too cold. Yim Kippur begins at sundown on Sunday, Sept. 20.
Turi Ryder, a podcaster and novelist from Chicago, was unsatisfied by this explanation, after communicating with conference staff. She told her social media followers, “FILE UNDER, “WE KNOW BUT WE DON’T GIVE A RAT’S PATOOTIE ABOUT YOUR JEWISH HOLIDAY.”
Ryder pointed out that if they had held the festival the following week, there would not have been significant overlap with Yom Kippur, which begins at sundown on Sunday, Sept. 20. Berg explained that Sunday may still have been difficult for those observing the holiday, since they may have needed to spend the day spending time with family and preparing to go to synagogue.
The festival had been held every June for almost 40 years, but in 2021 organizers postponed the events until September to adjust for the COVID-19 pandemic. What was intended to be a temporary schedule change became permanent. Until then, the High Holidays had never been an issue.
The post Jewish authors object to scheduling of a Chicago literary festival on Rosh Hashanah appeared first on The Forward.
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Loved ones remember two Jewish women killed in Midtown Manhattan mass shooting one year ago
One year after Blackstone executive and Jewish community leader Wesley LePatner was killed in a mass shooting in the lobby of her Midtown Manhattan office, her family is marking the yahrtzeit by launching a foundation in her name.
“What we are officially launching today is not just the start of a love letter to my amazing wife,” her husband, Evan LePatner, said in a statement. “We are building programs and a community that she would have led, nurtured, and inspired many others to join.”
The Wesley Mittman LePatner Foundation aims to cultivate 1,000 leaders in the coming decades through a mentorship program. The two-year leadership accelerator will connect fellows with mentors to hone their skills supporting nonprofit organizations and civic institutions, according to a press release. Sheryl Sandberg, the former COO of Facebook, is among the foundation’s supporters.
LePatner was shot and killed at age 43, along with Julia Hyman, a 27-year-old associate at the real estate company Rudin Management, who was also Jewish.
The gunman, identified as 27-year-old Shane Tamura, opened fire at a Park Avenue office building, killing four people before turning the gun on himself. Investigators said Tamura — who claimed in a note to suffer from CTE, the brain disease associated with repeated head trauma — had intended to target the office of the National Football League, but took the wrong elevator.
The foundation is one of several initiatives to honor the victims of the shooting. Earlier this year, UJA-Federation of New York — where LePatner was on the board — created the Wesley M. LePatner Emerging Leadership Award, which will honor a rising star on Wall Street who strives to make a positive difference.
Hyman’s friends organized a fundraiser for March Fourth, a nonprofit that aims to end mass shootings.
“Her smile lit up every room and her hugs could brighten even the worst days,” Megan Arden, a friend of Hyman’s who ran the New York City marathon in her honor, wrote in a statement. “There will be a hole in my heart forever.”
On Tuesday, Mayor Zohran Mamdani and Police Commissioner Jessica Tisch led a memorial service for NYPD Detective Didarul Islam, who was off-duty working as a security guard when he was shot and killed.
A new law, raising the minimum wage for private security officers to $22.20 an hour, also took effect on Tuesday in honor of security officer Aland Etienne, who was killed while trying to shut down the building’s elevators during the attack.
Jewish legacies
Both Hyman and LePatner were active members of the Jewish community.
LePatner was a board member of UJA-Federation of New York and the Abraham Joshua Heschel School. She won a Youth Enrichment Center Award from Park East Synagogue, and was involved in the founding of the Orthodox Altneu congregation on the Upper East Side.
She also received the Alan C. Greenberg Young Leadership Award at UJA’s annual Wall Street Dinner in 2023. In her acceptance speech, LePatner shared how, growing up, her parents always reminded her that she “was an American, but first and foremost Jewish.”
At LePatner’s funeral, her father, Lawrence Mittman, recalled how her passion for Judaism began early, studying Talmud the summer before starting college at Yale University.
Others recalled her love for the state of Israel, including a “solidarity mission” she led to the country in the wake of the Hamas-led Oct. 7 attacks on Israel.
“Israel is Wesley, and Wesley was Israel,” her husband, Evan LePatner, said at the funeral. “Small in size, insanely productive, wrangling with being religious and pragmatic all at once, inclusive of all who want to be inside the tent, fierce in the defense of its people.”
Hyman grew up in Manhattan and attended the Riverdale Country School in the Bronx. She went on to study hotel and restaurant administration at the Cornell Nolan School of Hotel Administration, where she graduated summa cum laude in 2020.
At Hyman’s funeral, former classmates of Hyman from Riverdale sang “Shalom Rav,” a song that a friend recalled the two had sung together at her bat mitzvah.
Rabbi Maurice Salth of Central spoke at the funeral about how Hyman “took a stand for Israel, and continued to do so during what has been a deeply challenging and demanding time.”
“Let us be careful about trying to make this tragedy feel better by saying such things as, ‘At least she went quickly,’ or, ‘At least we had her for 27 years,’” Salth added. “There is nothing that can make this tragedy better or logical.”
The post Loved ones remember two Jewish women killed in Midtown Manhattan mass shooting one year ago appeared first on The Forward.
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Shmuel Plavnik: A classic example of Jewish-Belarusian identity
מיט צוויי חדשים צוריק האָב איך געשריבן אינעם פֿאָרווערטס, אַז איך האָב צופֿעליק אַנטדעקט מאַגישע כּתבֿ־ידן אויף ווײַסרוסיש, אָנגעשריבן מיט ייִדישע אותיות. דאָס געפֿינס איז ממש אויף אַ מיסטישן אופֿן צונויפֿגעפֿאַלן מיטן 160־יאָריקן געבורט־יוביליי פֿונעם ייִדישן שרײַבער שמואל־נחום פּלאַווניק, באַקאַנט אויף רײַסיש ווי זמיטראָק ביאַדוליאַ.
פֿאַר וואָס איז דאָס אַ חידוש? אין 1921 האָט פּלאַווניק פֿאַרעפֿנטלעכט אַ קורצן אַרטיקל וועגן אַ ייִדישן כּתבֿ־יד, וווּ צווישן עטלעכע סגולות אויף לשון־קודש און ייִדיש טרעפֿט זיך אויך רײַסיש. ביז איצט האָבן די פֿאָרשער געמיינט, אַז יענער אַרטיקל איז פֿאַרלוירן געגאַנגען, און נאַט אײַך – אָט האָט ער זיך אָפּגעפֿונען, פּונקט צו פּלאַווניקס יוביליי!
סיאַרהיי שופּאַ, אַ ווײַסרוסישער שפּראַך־אַקטיוויסט, וועלכער קען גוט ייִדיש און האָט איבערגעזעצט אַ סך ווערק פֿון משה קולבאַקן אויף רײַסיש, האָט געלייענט וועגן מײַנע געפֿינסן, און האָט פֿאַרגליכן איינס פֿון זיי מיט יענעם, וואָס ס׳האָט אָנגעהויבן פֿאָרשן ביאַדוליאַ. ער האָט באַמערקט, אַז ער שטימט אין אַלע פּרטים מיט איינעם פֿון מײַנע. כ׳האָב צוערשט געמיינט, אַז דער כּתבֿ־יד איז טאַקע פֿאַרלוירן געגאַנגען; נישט געוווּסט, אַז ער געפֿינט זיך שוין לאַנג דיגיטאַליזירט, אָפֿענערהייט אין דער אינטערנעץ. באַקומט זיך, אַז איך בין פּלוצעם געוואָרן זמיטראָק ביאַדוליאַס אַ ממשיך־דרך.
אַ געבוירענער דעם 23סטן אַפּריל אינעם דערפֿל פּאַסאַדזעץ אויף צפֿון פֿון מינסק (הײַנט וווינען דאָרט אַרום 150 תּושבֿים), האָט זיך שמואל פּלאַווניק פֿון קינדווײַז אָן געפֿילט היימיש סײַ אין דער ייִדישער קולטור פֿון זײַן היים, סײַ אין דער אַרומיקער קולטור פֿון די רײַסישע פּויערים. אין זײַנע ווערק באַטאָנט ער, אַז אַזוי איז געווען דער דורות־לאַנגער שטייגער פֿון אַ סך ייִדן אין רײַסן.
ס׳איז כּדאַי דאָ צו באַמערקן, אַז ווי באַלד דער אַלטער ייִדישער נאָמען פֿון בעלאַרוס איז רײַסן, להיפּוך צום פֿאַרעלטערטן דײַטשישן וואָרט „ווײַסרוסלאַנד‟, איז בעסער הײַנט אויף ייִדיש צו רופֿן די שפּראַך רײַסיש, הגם אין דער סאָוועטישער נאָמענקלאַטור איז אָנגענומען „ווײַסרוסיש‟. „בעלאַרוסיש‟ קלינגט, דאַכט זיך מיר, איבעריק, ווײַל בײַ ייִדן איז שוין במשך פֿון דורות פֿאַראַן אַן אייגן וואָרט פֿאַרן דאָזיקן סלאַווישן לשון.
פּלאַווניק האָט געלערנט אין אַ חדר און אַ ישיבֿה; בײַ זײַן זיידן, דעם אָרטיקן אײַזן־ און קופּער־שמיד, איז געווען די איינציקע ביבליאָטעק אינעם דאָרף, וווּ לעבן דער גמרא זענען אויף דער פּאָליצע געשטאַנען ביכער וועגן מאַטעמאַטיק און מעטאַלורגיע.
מיט זײַן טאַטן האָט ער זיך אָפֿט פֿאַרנומען מיט געהילץ־אַרבעט אין וועלדער. דערפֿאַר איז פֿאַר אים די וואַלדישע נאַטור פֿון רײַסן אויך געווען פֿון קינדווײַז אָן היימיש. זײַנע ערשטע דערציילונגען אויף ייִדיש און העברעיִש זענען געווען געווידמעט דער שווערער מי פֿון געהילץ־אַרבעטער. דערנאָך האָט ער זיך באַקענט מיט דער רײַסיש־שפּראַכיקער פּרעסע, וועלכער האָט דעמאָלט ערשט אָנגעהויבן זיך אַנטוויקלען. פֿון 1910 אָן האָט ער זיך כּמעט אין גאַנצן אָפּגעגעבן מיט רײַסיש אונטערן פּסעוודאָנים זמיטראָק ביאַדוליאַ. אַ ייִד און אַ ווײַסרוס מיט אַ טאָפּלטער עטנישער אידענטיטעט, האָט ער איבערגעזעצט פֿון ייִדיש אויף רײַסיש שלום־עליכמס ראָמאַן „מאָטל פּייסי דעם חזנס‟ און שמואל גאָדינערס ראָמאַן „דער מענטש מיט דער ביקס‟. גאָדינער איז געווען זײַנער אַ לאַנדסמאַן, אַ ווײַסרוסישער ייִד.
ווען די נאַציס זענען אָנגעפֿאַלן אויפֿן ראַטן־פֿאַרבאַנד, האָט דער שרײַבער זיך עוואַקויִרט פֿון מינסק. דעם 3טן נאָוועמבער 1941, איז ער געשטאָרבן פֿון אַ האַרץ־אַטאַק צו 55 יאָר.
ביאַדוליאַ האָט איבערגעלאָזט אַ גרויסע ליטעראַרישע ירושה: לידער, דערציילונגען, בתוכם גאַנץ לאַנגע און דעם ראָמאַן „יאַזעפּ קרושינסקי‟. אין 1932 האָט ער בשותּפֿות מיט נחום רובינשטיינען אַרויסגעגעבן אונטער זײַן אמתן נאָמען, שמואל־נחום פּלאַווניק, דאָס ערשטע ווײַסרוסיש־ייִדישע ווערטערבוך, וואָס מע קען הײַנט געפֿינען אין דער אינטערנעץ.
זײַן מיינונג וועגן די באַציִונגען צווישן ייִדן און ווײַסרוסן אין רײַסן האָט ער אויסגעדריקט אין זײַן אַרטיקל וועגן דעם מאַגישן כּתבֿ־יד, ווי אויך אין אַ צאָל שפּעטערדיקע עסייען. ער האָט געהאַלטן, אַז אין פֿאַרגלײַך מיט די אַנדערע פֿעלקער פֿון מיזרח־אייראָפּע, האָבן די רײַסישע ייִדן געלעבט באַזונדערס נאָענט צו זייערע סלאַווישע שכנים, אָנגעהאַלטן מיט זיי פֿרײַנדלעכע באַציִונגען, גערעדט אויף זייער שפּראַך, געזונגען אייגענע לידער אויף רײַסיש. ממילא, האָבן זיי אויך אָפּגעלערנט אַזעלכע ענינים, ווי שפּרוכן קעגן וועלף און שלאַנגען.
ס׳זענען פֿאַראַן אַ סך אַנדערע סימנים, אַז אַזוי איז טאַקע געווען. בײַ די ליובאַוויטשער חסידים זענען פֿאַראַן עטלעכע ניגונים אויף רײַסיש, און אין די זכרונות פֿונעם זעקסטן ליובאַוויטשער רבין, יוסף־יצחק שניאורסאָן, ווערן דערמאָנט סלאַוויש־שפּראַכיקע דאָרפֿישע ייִדן, וואָס האָבן קוים געקענט ייִדיש. אין דער אמתן, שטעלן זײַנע „זכרונות‟ מיט זיך פֿאָר חסידישע מעשׂיות, ליטעראַריש באַאַרבעטע דורכן שרײַבער און זשורנאַליסט דוד־לייב מעקלער. פֿון דעסט וועגן, איז דאָס גאָר אַן אוצר. נאָך פֿריִער האָט דער פֿילאָסאָף שלמה מײַמון דערמאָנט אַזעלכע טיפּן ייִדן אין זײַנע טיף פּערזענלעכע, מײַסטעריש אָנגעשריבענע דײַטשיש־שפּראַכיקע מעמואַרן.
בײַ רײַסישע ייִדן איז פֿאַראַן אַן אויסדרוק: „האַלב טײַטש, פּאָלאָווינאַ רײַסיש‟. פּאָלאָווינאַ מיינט אויף רײַסיש און רוסיש אַ האַלב. ער טרעפֿט זיך בײַם דיכטער יהודה־לייב גאָרדאָן, בײַ מענדעלע, אין שלום־עליכמס אַ קריטישן עסיי וועגן ייִדן אין אַמעריקע, אין נחום סטוטשקאָפֿס „אוצר‟ און אַנדערע קוואַלן. אַזוי רופֿט מען דאָס שפּראַך־געמישעכץ, וואָס איז געווען פֿאַרשפּרייט בײַ שטעלטדיקע און בפֿרט בײַ דאָרפֿישע ייִדן און רײַסן.
עס קאָן זײַן, אַז דווקא צוליב אַזאַ פֿאַרשפּרייטער צוויי־שפּראַכיקייט האָבן געוויסע ייִדן געפֿירט גאַנצע זשורנאַלן פֿון סלאַווישע שפּרוכן, פֿאַרשרײַבנדיק זיי מיטן ייִדישן אַלף־בית. פֿון אַנ־סקיס עקספּעדיציעס ווייסן מיר, אַז אין אוקראַיִנע פֿלעגן ייִדישע פֿאָלקס־רופֿאים, געוויינטלעך פֿרויען, אָפּשפּרעכן אויף אוקראַיִניש, נאָר קיין אַלטע שריפֿטלעכע באַווײַזן דערפֿון האָב איך דערווײַל נישט געפֿונען. שאַפֿט זיך דער אײַנדרוק, אַז בײַ אַ סך ווײַסרוסישע ייִדן איז די שפּראַך פֿון זייערע שכנים טאַקע געווען זייער צווייט מאַמע־לשון.
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