Connect with us

Uncategorized

Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

How a Persian Jewish immigrant became the rodeo king of California

David Halimi grew up Jewish in Tehran, watching Bonanza. He now produces rodeos in Northern California and owns a bar modeled on Cheers.

At 73, Halimi is known around Chico as the man behind a Western wear store stocked with thousands of cowboy boots, a rodeo circuit that draws bull riders from across the region, and a U-shaped bar where locals joke about who might be the town’s version of Norm. Less obvious — but no less central — is that he is also a longtime synagogue president, a Hillel board leader, and a professor who teaches business analytics at the local university.

Asked how an Iranian Jew learned the rhythms of the American West, Halimi doesn’t mystify it. “I’m a quick learner,” he said.

Halimi still follows events in Iran closely. “It’s heartbreaking,” he said. “It’s my heritage.” He has no illusions about the imbalance of power. “People protesting with their bare hands are no match to machine guns and professional assassins.” Still, he allows himself hope. “I wish and I pray that the people will prevail.”

For Halimi, the distance between Iran and Chico is not just geographic. It is the distance between a life shaped by instability — he grew up in Iran in the aftermath of a coup — and one he has spent decades deliberately building.

On a recent afternoon inside the 6,000-square-foot Diamond W Western Wear, Halimi wore what he sells — black alligator boots, jeans, a button-down, blazer and a hat — and moved easily past towers of boots, glass cases of belt buckles, pausing as an employee steamed a cowboy hat back into shape. His wife, Fran, emerged from the back. Customers drifted in.

Over the years, his footprint downtown has expanded to include two restaurants and a soon-to-open coffee shop, all within walking distance of his store.

David Halimi outside his Western wear store in Chico, California.
David Halimi outside his Western wear store in Chico, California. Photo by Benyamin Cohen

Halimi didn’t arrive in America looking for a job. He arrived looking for an opportunity. When he moved to the United States at 16, in 1969, he worked full time while going to school, bussing tables at a restaurant and saving aggressively. By 18, he had pooled his earnings with his older brother to make his first real estate investment. “I was never looking for a job,” he said. “I always wanted to do my own thing.”

That instinct carried him through college, where he studied mathematics and economics, and later into commodities trading — “the stock market on steroids,” as he put it — before settling in Chico in 1979. It had the virtues he was looking for: a small-town feel, a university’s energy, and room to build.

Mending fences, building community

For all the boots, buckles and bull riders, Halimi’s most consequential work happens closer to home. He has served on the board of Congregation Beth Israel of Chico for decades, including numerous stints as president, and has been a steady presence through the cycles that define small Jewish communities.

Rabbi Lisa Rappaport, who leads the congregation, said that constancy matters. In a community with limited resources, leadership often means stepping in wherever the need arises.

That was especially true after the synagogue was targeted with antisemitic graffiti in late 2022. What followed, Rappaport recalled, was an outpouring of support. Donations funded a new security system. A local metalworker volunteered to create a new sign. Another family, moved by the response, offered to pay for a fence.

Halimi volunteered to design and help build it. Vertical bars, he insisted, would make the synagogue feel like a jail. Instead, he created diagonal metal panels inspired by math’s golden ratio, incorporating stainless-steel symbols of the Twelve Tribes — a boundary meant to protect without closing the place off.

The fence at Congregation Beth Israel of Chico was designed by David Halimi.
The fence at Congregation Beth Israel of Chico was designed by David Halimi. Photo by Benyamin Cohen

Rappaport credits both Halimi and his wife, a former religious school director and longtime sisterhood leader, with helping sustain the shul. “They’re in it till the end,” she said. In a small community, she added, that kind of commitment is existential. “If you have a couple of people who have that frame of mind,” she said, “it keeps the community alive. It’s people like that that keep it pulsing.”

Halimi, now a grandfather, carries that same lesson into his classroom at Chico State, where he has been teaching since 2009. Each semester he leads two courses: business analytics and the evolution of management theory. He doesn’t think of it as a job so much as a responsibility. “I like seeing the light bulb go on,” he said. Former students, now entrepreneurs themselves, sometimes track him down to say thank you. The payoff, he said, is “psychic income.”

Halimi teaches what he learned: “Even when the odds are against you,” he said, “you can still succeed.”

His rodeo business began, improbably enough, as a marketing complaint. Halimi had been sponsoring country concerts and rodeos to promote the store, but he was unimpressed with the results. Other sponsors, he noticed, felt the same way. So he launched his own production company. First, they hosted country music concerts. Soon, they built a rodeo: the National Bullriding Championship Tour, which just marked its 30th year.

He had expected resistance from the industry. Instead, he found acceptance, and eventually respect. “It’s very unusual,” he acknowledged, “for an Iranian Jew to be a successful rodeo producer.”

The post How a Persian Jewish immigrant became the rodeo king of California appeared first on The Forward.

Continue Reading

Uncategorized

Argentina’s chief Sephardic rabbi reaffirms century-old ban on local conversions, sparking backlash

(JTA) — BUENOS AIRES — Argentina’s Sephardic chief rabbi reaffirmed a 100-year-old ruling that conversion may not be performed in Argentina and is considered valid only if carried out in Israel.

Representatives of non-Orthodox movements reacted angrily, asking why the ruling was issued now and saying it would essentially subject Argentinian converts to the tight hold that Israel’s Orthodox rabbis have on conversion.“Orthodoxy is attempting to present itself as the sole legitimate source of Judaism and halachic [Jewish legal] authority,” Rabbi Ariel Stofenmacher, the rector of the Seminario Rabínico Latinoamericano, the Masorti/Conservative movement’s seminary in Buenos Aires, told JTA.  “We are concerned that members of the Jewish community in Latin America, where about 80 percent or more are not Orthodox, may read that statement by an important rabbi and feel confused.”

The document, issued on Jan. 13 and signed by Chief Rabbi Yosef Chehebar, reaffirms a takanah, or rabbinical ban, first established in Argentina in 1927. The authors of that ban, Rabbi Shaul Sitehon Dabah of the Syrian-Aleppo tradition and the Ashkenazi Rabbi Aharon Goldman, emerged in response to a proliferation of lax or irregular conversions, particularly in rural areas among Jewish immigrants.

The statement signed by Cheheber describes the ban as “general and binding.” It emphasizes that the decree was enacted permanently, “with no temporal limitation or expiration whatsoever,” and frames it as a safeguard for “the purity of lineage and the sanctity of our families.”

In the years since the original ban, however, non-Orthodox rabbis say the conversion process has been standardized, and that the level of preparation in Argentina is considered very high. The Masorti seminary, which has conducted conversions since its founding in 1994, argues that the reasons for the restriction “are no longer applicable.”

Critics of Cheheber’s document say there have been no recent incidents or developments that would have prompted such a reminder.

“We reject recent statements that invoke a cherem from the 1920s to invalidate conversions carried out outside the State of Israel and by non-Orthodox rabbis, as well as the use of language that appeals to notions of ‘lineage,’ ‘purity’ or ‘contamination,” the Seminario Rabínico Latinoamericano and its affiliated Rabbinical Seminary said in a statement Jan. 15. “Such claims are halachically unsustainable and ethically unacceptable, particularly when they introduce categories alien to Judaism and morally offensive.”

Rabbi Isaac Sacca, the Sephardi Chief Rabbi of Buenos Aires, posted Chehebar’s ruling on social media and defended it in an interview with JTA.

“The regulation represents a self-imposed limitation by Argentina’s Orthodox rabbis on their own authority, undertaken in order to ensure security and peace of mind that a practice as delicate and sacred as conversion is carried out with due seriousness, and that neither the convert, nor families, nor the community are misled,” he said.

Conversion has been a flashpoint between the diaspora and Israel, where the Orthodox rabbinate for decades held a near monopoly on Jewish lifecycle events, including conversion. Non-Orthodox conversions were recognized in Israel under a landmark ruling handed down by the Israeli Supreme Court in 2021,  but non-Orthodox groups continue to object to government regulations that complicate the recognition of these conversions.

Conversion has been particularly fraught in Latin America, including the controversies that led to the 1927 takanah and, more recently, the mass conversion in Brazil, Colombia and other countries of people who identify as Bnei Anusim — descendants of Jews forcibly converted during the Spanish and Portuguese Inquisitions.

Within Orthodox circles in Argentina, preparatory stages for conversion may take place in the country, but the bet din, or rabbinical court, that validates them operates in Israel. According to sources who asked to remain anonymous, the target of the latest ruling was not the non-Orthodox movements but Orthodox rabbis who had been offering more flexible alternatives to prospective converts, such as completing an Orthodox conversion in neighboring Uruguay and then returning to Argentina to seek its recognition in Buenos Aires.

Chehebar’s recent statement specifies that the takanah “applies both to any person residing in Argentina, as well as to anyone coming from another country with the intention of establishing residence in national territory, even in cases in which the giyur [convert] has already been carried out in their country of origin or another country, outside of Eretz Israel.”

Asked whether any specific incident had triggered the statement, Sacca replied: “We are not aware of any particular event. It is simply a reminder that the Sephardic Chief Rabbinate of Syrian-Aleppo tradition has conveyed to our rabbinate for public dissemination.”

The ruling “does not constitute a rejection of the convert, nor does it devalue those who sincerely seek to join Judaism,” he added. “On the contrary, it functions as a halakhic safeguard designed to preserve a core commandment linked to Jewish identity, in a context marked by social pressures and institutional weaknesses. It also seeks to prevent hasty decisions that could affect the spiritual and personal lives of those seeking conversion, as well as those of their descendants.”

The Masorti movement insisted that its own rabbis conduct the conversion process in a manner that is “serious, demanding, and deeply Jewish,” based on rigorous study, commitment to Jewish life and responsible rabbinical guidance. “Those who join the Jewish people through this path,” the statement affirms, “are received as full Jews, with dignity and complete belonging, in accordance with rabbinic tradition.”

Said Stofenmacher: “We reaffirm that we conduct legitimate conversions in accordance with the halacha, as we have done for decades, with thousands of individuals who have joined the Jewish people in our region, and we will continue to do so in all the communities where our rabbis serve.”

The post Argentina’s chief Sephardic rabbi reaffirms century-old ban on local conversions, sparking backlash appeared first on The Forward.

Continue Reading

Uncategorized

French Jewish Community Marks 20 Years Since Ilan Halimi’s Brutal Murder

A crowd gathers at the Jardin Ilan Halimi in Paris on Feb. 14, 2021, to commemorate the 15th anniversary of Halimi’s kidnapping and murder. Photo: Reuters/Xose Bouzas/Hans Lucas

France’s Jewish community on Tuesday commemorated the 20th anniversary of the death of Ilan Halimi, a young Jewish man who was brutally tortured to death, as his memory continues to be defaced amid a rising tide of antisemitism threatening Jews and Israelis across the country.

“Twenty years on, Ilan Halimi’s memory still needs to be protected and honored, yet it continues to come under attack, as recent vandalism at his memorial site shows,” the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — wrote in a post on X.

“Antisemitism remains a persistent threat in France today,” the statement read. 

Last week, another olive tree planted to honor Halimi’s memory was vandalized and cut down, as French authorities continue efforts to replant trees in remembrance of the young Jewish man who was murdered in 2006.

“We will bring those responsible to justice,” French Interior Minister Laurent Nunez wrote in a post on X. “Our collective outrage is matched only by our unwavering determination to combat antisemitic and anti-religious acts that continue to tarnish the memory of an innocent man.”

This latest antisemitic act came after a plaque honoring Halimi was vandalized in Cagnes-sur-Mer, a town in southeastern France, prompting local authorities to open an investigation for “destruction and antisemitic damage.”

According to local reports, a 29-year-old man with no prior criminal record has been arrested. While he admitted to the acts, he denied any antisemitic motive and is now awaiting trial.

Last year, a tree planted in memory of Halimi was also vandalized and cut down in Épinay-sur-Seine, a suburb north of Paris.

Two Tunisian twin brothers were arrested and convicted for cutting down the tree, but were acquitted of the antisemitism charges brought against them.

Both of them were sentenced to eight months in prison, but one of them received a suspended sentence, meaning he will not serve time unless he commits another offense or violates certain conditions.

According to local media, one of the brothers has reportedly been deported from France.

Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.

Three weeks later, Halimi was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.

In 2011, French authorities planted the first olive tree in Halimi’s memory. However, the young Jewish boy’s memory has faced attacks before, with two other trees planted in his honor vandalized in 2019 in Essonne, where he was found dying near a railway track.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News