Uncategorized
Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
Uncategorized
Argentina’s Milei Visits Rebbe’s Ohel, Grave of Chabad Leader, in New York, Reaffirms Strong Support for Israel
Argentine President Javier Milei speaks during a Plenum session of the Knesset, Israel’s Parliament, in Jerusalem, June 11, 2025. Photo: REUTERS/Ronen Zvulun
Argentina’s President Javier Milei visited the Rebbe’s Ohel, the resting place of Chabad-Lubavitch leader Rabbi Menachem Mendel Schneerson, in Queens, New York on Sunday during his US diplomatic tour, reaffirming his strong support for Israel and solidarity with the Jewish community amid rising Middle East tensions.
Alongside Rabbi Simon Jacobson, chairman and publisher of The Algemeiner, the Argentine president visited the mausoleum of the world-renowned Jewish thinker and spiritual leader.
Over the years, the site has drawn not only devoted Jewish pilgrims but also leaders and public figures from around the world seeking guidance, inspiration, and a moment of reflection.
Milei’s visit to the Ohel marked his first stop in New York, a spiritually significant and politically symbolic gesture that comes amid surging antisemitism around the world and ongoing conflict in the Middle East, where the US and Israel continue to wage a military campaign against Iran.
Together with Foreign Secretary Pablo Quirno, Chief of Staff Manuel Adorni, and Secretary General of the Presidency Karina Milei, the Argentine leader began his diplomatic tour in Miami earlier this week, marking his 15th visit to the United States.
Organized by the Argentine Embassy as part of Argentina Week, in partnership with Bank of America and J.P. Morgan, this latest tour aims to strengthen diplomatic ties with allied leaders while attracting new investment to Buenos Aires.
On Saturday, Milei participated in the “Shields of the Americas” summit in Miami, which brought together political leaders and business figures from across the continent.
He also attended a luncheon hosted by US President Donald Trump and was honored with an award at the Hispanic Prosperity Gala.
While in New York, Milei spoke at Yeshiva University in Manhattan, delivering a speech that underscored his commitment to fighting terrorism and promoting stronger international cooperation.
“I feel like the most Zionist president in the world,” the Argentine leader said during his speech.
He also reaffirmed his support for Israel and the United States amid the current escalation in the war with Iran, declaring, “We are going to win.”
Since the start of the war, Milei has voiced strong backing for the US and Israel’s military campaign against Iran. At the same time, his government has heightened security alerts amid growing concerns that Iran and its terrorist proxies could activate sleeper cells abroad in retaliation.
While in New York, he is also set to attend The Algemeiner‘s annual gala, where on Monday he will be honored for his “unwavering moral clarity, principled leadership, and steadfast support for Israel and the Jewish people.”
Milei will conclude his tour with a visit to Chile to attend the presidential inauguration of newly elected president José Antonio Kast.
Since taking office over a year ago, Milei has been one of Israel’s most vocal supporters, strengthening bilateral relations to unprecedented levels and in the process breaking with decades of Argentine foreign policy tradition to firmly align with Jerusalem and Washington.
Last year, Milei formally launched the Isaac Accords with the aim of strengthening political, economic, and cultural cooperation between the Jewish state and Latin American governments.
The Argentine leader called his country a “pioneer” alongside the United States in promoting the new framework, emphasizing its role in fostering closer ties between Israel and the region across key strategic fields.
Milei also announced plans to relocate the country’s embassy to Jerusalem next spring, fulfilling a promise made last year, as the two allies continue to strengthen their bilateral ties.
Less than a year after the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina became the first Latin American country to designate the Palestinian Islamist group as a terrorist organization.
Uncategorized
French Jewish Girl Assaulted Near Paris, Adolescents Arrested for Antisemitic Attack
Sign reading “+1000% of Antisemitic Acts: These Are Not Just Numbers” during a march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
Three teenage boys assaulted a 14-year-old Jewish girl and threatened to kill her in the Parisian suburb of Sarcelles on Friday, police said, resulting in a trip to the hospital for the victim and arrests for two of the 12-year-old suspects.
The incident began when three younger boys approached an older teenage girl to ask why she failed to observe Ramadan, according to local media reports. After she disclosed her Jewish identity, the three reportedly began calling her a “dirty Jew” and one threatened, “I’ll kill you on the Koran.” They then allegedly beat her, especially on her face.
The assault required a trip to the emergency room, where hospital staff described her as in a state of shock.
Paris law enforcement arrested two suspects that evening and seek to identify the third.
Another suburb of Paris also saw an antisemitic incident on Sunday when vandals hit a Kosher restaurant in Levallois-Perret, spray-painting “dirty Jew” in red across the building’s windows.
A kosher restaurant in Levallois-Perret, near Paris vandalized with antisemitic graffiti reading “Dirty Jew.” Photo: Screenshot
Antisemitic vandals hit Kokoriko, another Kosher restaurant in Paris, just two weeks earlier. Investigators say the criminals sprayed acid on tables, walls, and the floor, rendering silverware and plates unusable.
That attack came just days after the French Interior Ministry last month released its annual report on anti-religious acts, revealing a troubling rise in antisemitic incidents documented in a joint dataset compiled with the Jewish Community Protection Service.
Antisemitism in France remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, as Jews and Israelis faced several targeted attacks, according to the data.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the newly released report warned that antisemitism remained “historically high,” with more than 3.5 attacks occurring every day.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled.
The most recent figure of total antisemitic incidents represents a 21 percent decline from 2023’s record high of 1,676 incidents, but a 203 percent increase from the 436 antisemitic acts recorded in 2022, before the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
The surge in antisemitism appears to have carried into this year. Last month, a 13-year-old boy on his way to synagogue in Paris was brutally beaten by a knife-wielding assailant.
“How do you find the words to explain to a 13-year-old child that he is being attacked because he is Jewish? Who will be able to restore his confidence in the future tomorrow?” Yonathan Arfi, president of the Representative Council of French Jewish Institutions (CRIF), said of the incident.
One-third of last year’s antisemitic incidents in France explicitly referencing Palestine or the war in Gaza, indicting that anti-Israel rhetoric is fueling antisemitism.
The prominence of anti-Zionist forms of antisemitism has prompted French leaders to propose legislation combating this type of hate, as announced by French Prime Minister Sébastien Lecornu last month at CRIF’s annual gathering,
“To define oneself as anti-Zionist is to question Israel’s right to exist. It’s a call for the destruction of an entire people under the guise of ideology,” Lecornu said, announcing that the government would introduce a bill to criminalize anti-Zionism. “There is a difference between legitimate criticism of the Israeli government and rejecting the very existence of the Jewish state. This ‘blurring’ must stop.”
Lecornu declared that “hatred of Jews is hatred of the Republic and a stain on France.”
Uncategorized
Belgian Synagogue Damaged in Blast Considered Antisemitic Attack
Police secure the site of a synagogue damaged by an explosion early on Monday, in Liege, Belgium, March 9, 2026. Photo: REUTERS/Yves Herman
An explosion hit a synagogue in the Belgian city of Liege early on Monday in what authorities said was an antisemitic attack that caused damage but no injuries.
The explosion, which happened around 4 am (0300 GMT), blew out the windows of the synagogue, as well as those of a building on the opposite side of the road, public broadcaster RTBF said.
The cause was not clear, but prosecutors said the case had been passed to federal authorities, which normally investigate incidents linked to terrorism or organized crime.
Belgian Interior Minister Bernard Quintin called the explosion “a despicable antisemitic act that directly targeted the Jewish community of Belgium.”
He said security measures around similar sites will continue to be reinforced.
Eitan Bergman, Vice-President of the Coordinating Committee of Jewish Organizations in Belgium (CCOJB), said the targeting of the synagogue was deeply shocking.
“Liege is home to a very small but vibrant Jewish community where I personally grew up. Today, the feelings among our community members are a mixture of sadness, worry and profound shock,” he told Reuters.
Police have cordoned off the largely residential street on the bank of the river Meuse opposite Liege city center.
Federal prosecutors declined to give further details of the incident.