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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Israel Issues Veiled Warning to Turkey as Countries Clash Over Gaza Role
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
Israeli Defense Minister Israel Katz on Tuesday warned regional powers — in an apparent swipe at Turkey — to abandon any ambitions of restoring an empire, as tensions mount over postwar reconstruction in Gaza and competing efforts to assert regional influence.
At a joint press conference with Greek Defense Minister Nikos Dendias in Athens, Katz said Israel was determined “not to allow actors seeking to undermine regional stability to establish a foothold through terrorism, aggression, or military proxies — in Syria, in Gaza, in the Aegean Sea, or in any other arena.”
“Those who dream of dragging the region backward, establishing control through terror, or rebuilding empires at the expense of sovereign states will encounter a resolute alliance of free, strong nations capable of defending themselves,” Katz continued.
Last week, US President Donald Trump announced the establishment of the “Gaza Board of Peace” as part of his administration’s 20-point peace plan intended to end the war in Gaza and advance the process into phase two.
Despite vocal opposition from Israel, Trump has invited Turkey — along with Egypt, Argentina, and several other countries — to take part in his newly created initiative.
Israeli officials have repeatedly rejected any Turkish role in Gaza’s postwar reconstruction, warning that Ankara’s push to expand its regional influence could bolster Hamas’s terrorist infrastructure. Turkey has been a longtime backer of Hamas, the Palestinian terrorist group that ruled Gaza before the war and currently controls just over 40 percent of the enclave’s territory.
Beyond now holding a seat on the Board of Peace, Turkey, a NATO ally, is also seeking a role in a multinational force expected to be deployed to the war-torn enclave to oversee reconstruction efforts, prompting Israeli warnings that Ankara could use its position to shield Hamas from disarmament.
Multiple media outlets reported that Turkish President Tayyip Erdogan has yet to decide whether to accept Trump’s invitation to join the US-led initiative in Gaza, with the country’s participation in the international force still uncertain.
On Monday, Israeli Prime Minister Benjamin Netanyahu vowed that neither Turkish nor Qatari forces would be allowed in Gaza under the US-backed postwar reconstruction bodies, acknowledging a “certain dispute” with Washington over the issue.
“Turkish or Qatari soldiers will not be in the Strip,” the Israeli leader said in a speech to the Knesset.
Qatar and Turkey “are barely members of an advisory committee of one of the three commissions, in which they don’t have any authority or any influence or any soldiers,” Netanyahu continued.
Even as talks advance on phase two of Trump’s peace plan, Netanyahu stressed that Israel is still awaiting the return of slain hostage Ran Gvili’s remains, as stipulated in the first stage of the agreement.
“Phase two means one simple thing: Hamas will be disarmed, and Gaza will be demilitarized,” he said. “We are committed to these goals, and they will be achieved, either the hard way or the easy way.”
Under Trump’s Gaza peace plan, the international board of peace would oversee an interim technocratic Palestinian government in the enclave, supported for at least two years by an International Stabilization Force (ISF).
The ISF — comprising troops from multiple participating countries — will oversee the Gaza ceasefire between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.
In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas — a key component of Trump’s peace plan to end the war in Gaza which the Palestinian terrorist group has repeatedly rejected.
Earlier this month, Erdogan warned that the ISF would fail to earn the trust of the Palestinian people without Turkey’s involvement, signaling Ankara’s determination to assert influence over Gaza’s postwar future.
“It would be impossible for any mechanism to gain the trust of the Palestinian people without Turkey’s involvement,” the Turkish leader said.
“We are in a key position for such a mission due to our deep historical ties with the Palestinian side, the security and diplomacy channels we have maintained with Israel in the past, and our regional influence as a NATO member country,” he continued.
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An activist criticized Miami Beach’s Jewish mayor on Facebook — then police came knocking
Miami Beach’s Jewish mayor and his police chief are facing blowback after detectives questioned a local activist over a Facebook post in which she accused the mayor of endorsing violence against Palestinians.
Two weeks ago, Raquel Pacheco commented on a Facebook post by Mayor Steven Meiner, in which he wrote that Miami Beach “is a safe haven for everyone.” He compared Miami Beach with New York City, which he said was “intentionally removing protections against select groups, including promoting boycotts of Israeli/Jewish businesses.”
“The guy who consistently calls for the death of all Palestinians, tried to shut down a theater for showing a movie that hurt his feelings, and REFUSES to stand up for the LGBTQ community in any way (even leaves the room when they vote on related matters) wants you to know that you’re all welcome here. 🤡🤡🤡” Pacheco commented.
Five days later, police showed up at Pacheco’s door.
Pacheco recorded the encounter, which showed a detective telling her the Facebook post “can probably incite someone to do something radical,” and that Pacheco should “refrain from posting things like that because that could get something incited.”
“This is freedom of speech,” Pacheco told the officer. “This is America, right?”
Pacecho later acknowledged Meiner hadn’t explicitly called for the death of all Palestinians, but told Axios that she viewed Meiner’s public support for Israel as amounting to an endorsement of genocide.
In a statement, Miami Beach Police Chief Wayne Jones said he “had serious concerns that her remarks could trigger physical action by others,” in the context of “the real, ongoing national and international concerns surrounding antisemitic attacks and recent rhetoric that has led to violence against political figures.”
Jones added that “at no time did the mayor or any other official direct me to take action.” Meiner’s office did not respond to the Forward’s request for comment.
The video of the encounter has gone viral on social media, with many commenters expressing disbelief at what they view as a clear misuse of police power.
“Wtf,” conservative media personality Megyn Kelly posted to X alongside the video.
The free speech advocacy group FIRE called the incident “offensive to the First Amendment,” arguing that the Facebook post fell short of the legal threshold to be considered incitement.
‘One-sided propaganda’
This isn’t the first time Miami Beach has cracked down on speech related to Israel.
In March, Meiner threatened to evict and defund a movie theater that scheduled screenings of No Other Land, an Oscar-winning documentary about a group of Israeli and Palestinian activists trying to save a village in the West Bank from demolition.
Meiner called the film “a one-sided propaganda attack on the Jewish people.” He ultimately backed away from his resolution to revoke the theater’s lease from the city after it became clear the City Commission would not vote for his proposal.
A year earlier, in response to pro-Palestinian protests, Meiner sponsored legislation that made it a criminal offense for anyone to obstruct a street or sidewalk after being ordered to leave by police.
At a City Commission meeting discussing the ordinance, Meiner muted the microphone of two Jewish residents who opposed the legislation and were speaking out against Israel’s conduct in Gaza.
“This is a nonpartisan commission meeting, and I’m not going to allow you to debase and lie about the Israeli government,” Meiner said.
From Yeshiva of Flatbush to Miami Beach mayor
Meiner was raised in an Orthodox Jewish family in Brooklyn, where he attended Yeshiva of Flatbush. His father worked for the Internal Revenue Service and his mother was a public school teacher and guidance counselor.
Meiner attended Brooklyn College and Brooklyn Law School, moving to Miami Beach in 2007 to work as a lawyer for the Securities and Exchange Commission. He left that job amid accusations of unwanted sexual advances toward colleagues. Meiner denied the allegations and said he believed they were motivated by his colleagues’ antagonism to his staunch pro-Israel stance.
In 2019, Meiner won a seat on the City Commission of Miami Beach, and in 2023, was elected mayor of Miami Beach, which is a nonpartisan office. He has branded himself as the “law and order mayor” and encouraged New Yorkers to move to Florida after the election of Mayor Zohran Mamdani.
An estimated 20% of households in Miami Beach are Jewish, according to a 2024 survey by the Greater Miami Jewish Federation, with a higher percentage of Jews there feeling a strong emotional connection to Israel than the national average.
That background shapes Meiner’s approach to leadership. In September, Meiner appeared on the podcast “Standpoint with Gabe Groisman” and spoke about his experience governing as an Orthodox Jew, including how he responds when confronted with opposition.
“There are people who tell me, ‘Just let them speak. Don’t even counter them.’ That, to me, is not wise,” Meiner said. “They can have their free speech, but people need to be educated and know when something is vile and antisemitic.”
The post An activist criticized Miami Beach’s Jewish mayor on Facebook — then police came knocking appeared first on The Forward.
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Syria Gives Kurds Four Days to Accept Integration as US Signals End of Support
Syrian Democratic Forces (SDF) fighters walk near an armored vehicle, following clashes between SDF and Syrian government forces, in Hasakah, Syria, Jan. 20, 2026. Photo: REUTERS/Orhan Qereman
Syria on Tuesday announced a ceasefire with Kurdish forces it has seized swathes of territory from in the northeast and gave them four days to agree on integrating into the central state, which their main ally, the United States, urged them to accept.
The lightning government advances in recent days and the apparent withdrawal of US support for the continued holding of territory by the Syrian Democratic Forces represent the biggest change of control in the country since rebels ousted Bashar al-Assad 13 months ago.
US envoy Tom Barrack in a social media post described the offer of integration into the central Syrian state with citizenship rights, cultural protections, and political participation as the “greatest opportunity” the Kurds have.
He added that the original purpose of the SDF, which Washington had supported as its main local ally battling Islamic State, had largely expired, and that the US had no long-term interest in retaining its presence in Syria.
The United States is monitoring with “grave concern” developments in Syria, a White House official said, and urged all relevant parties to continue negotiating in “good faith.”
“We urge all parties to exercise maximum restraint, avoid actions that could further escalate tensions, and prioritize the protection of civilians across all minority groups,” the White House official said.
FOUR-DAY CEASEFIRE
The SDF said it accepted a ceasefire agreement with the Damascus government and that it would not engage in any military action unless attacked.
A Syrian government statement said it had reached an understanding with the SDF for it to devise an integration plan for Hasakah province or risk state forces entering two SDF-controlled cities.
The government announced a four-day ceasefire starting on Tuesday evening and said it had asked the SDF to submit the name of a candidate to take the role of assistant to the defense minister in Damascus as part of the integration.
Northeast Syria, wedged between Turkey and Iraq, is home to both Kurds and Arabs and was largely overrun by Islamic State fighters a decade ago before the SDF drove them back with air support from a US-led coalition.
However, advances by the SDF’s main component, the Kurdish YPG force, were concerning to US ally Turkey, which regarded it as an offshoot of the PKK group that had waged a years-long insurgency inside Turkey.
Since Assad was overthrown in December 2024, Syria has been led by former rebel leader Ahmed al-Sharaa, who at one stage controlled the al Qaeda offshoot in the country, and who has emerged as a close ally of Turkey.
Northeast Syria remains sensitive to Ankara, and is of wider international concern because of the presence of SDF-guarded facilities holding thousands of detained Islamic State militants and civilians associated with them.
ISLAMIC STATE DETAINEES
About 200 low-level Islamic State fighters escaped Shaddadi prison in northeast Syria on Monday when the SDF departed, but Syrian government forces recaptured many of them, a US official said on Tuesday.
The Syrian Interior Ministry said on Tuesday that about 120 Islamic State detainees escaped, 81 of whom had been recaptured.
The SDF said it had also withdrawn from al-Hol camp housing thousands of civilians linked to the jihadist group near the Iraqi border.
A senior Syrian government defense official said Damascus had notified the US of the SDF intention to withdraw from the vicinity of al-Hol camp and that government forces were ready to deploy there.
The SDF has previously said it was guarding some 10,000 IS fighters.
Syrian military sources said government troops had advanced on Tuesday in eastern areas of Hasakah province and south of the town of Kobani on the border with Turkey.
The SDF remains in control of Hasakah City, the provincial capital, which is ethnically mixed between Kurds and Arabs, and the Kurdish-majority city of Qamishli.
The government statement said it would not try to enter Hasakah or Qamishli cities during the four days it had given the SDF to outline a plan for integrating into the Syrian state.
MONTHS OF DEADLOCK
Tensions between the SDF and Damascus spilled into conflict this month after deadlock over the fate of the group’s fighters and territory as it resisted government demands to dissolve into the defense ministry.
On Sunday the SDF agreed to withdraw from the Arab-majority provinces of Raqqa and Deir al-Zor, and on Monday government forces pushed into Hasakah province.
Reports indicated that SDF commander Mazloum Abdi and Sharaa held a rocky meeting on Monday, after Abdi’s signature appeared on a 14-point agreement with the government.
The United States, which has established close ties with Sharaa under President Donald Trump, has been closely involved in mediation between the sides.