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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Antisemitism Continues to Surge in Czech Republic, Argentina Amid Global Rise in Jew-Hatred, New Data Shows

Illustrative: Anti-Israel protesters march in Germany, March 26, 2025. Photo: Sebastian Willnow/dpa via Reuters Connect

Around the globe, antisemitism has continued to surge, with the Czech Republic and Argentina both reporting sharp rises in antisemitic incidents, including targeted attacks against their Jewish communities, amid ongoing tensions over the war in Gaza.

On Friday, the Czech Republic’s Jewish community warned that the country saw a dramatic surge in antisemitism last year, registering 4,694 antisemitic incidents in 2024 during the Israel-Hamas war.

The Federation of the Jewish Communities (FŽO) released its annual report, revealing that anti-Jewish outrages last year rose nearly 8.5 percent compared to 2023. That year, 4,328 incidents were recorded, marking a 90 percent spike following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

The report shows that antisemitic incidents became far more severe after the Oct. 7 atrocities, with actual numbers likely higher due to underreporting by victims and witnesses.

“The Czech Republic is also affected by a worldwide, explosive wave of antisemitism that erupted immediately after the Hamas terror attack,” Petr Papoušek, FŽO’s chairman, said in a statement.  

“The subsequent war in the Gaza Strip had a decisive impact on the number and nature of antisemitic incidents in 2024 and contributed significantly to the polarization of Czech society,” he continued. 

According to the newly released report, hatred of Jews — particularly through the demonization of the state of Israel — has become socially acceptable and increasingly dominates public discourse. Experts say this wave of attacks has revealed “an unprecedented synergy” among the far right, the far left, Islamist groups, and disinformation-driven media.

“The unifying element is hatred of Israel, which works with the motives, narratives, conspiracies, and myths of traditional antisemitism,” Papoušek said.

In 2024, four physical attacks were recorded — compared to none in 2023 — all linked to the Middle East conflict, alongside 12 cases of desecration of Jewish cemeteries, monuments, and property — double the previous year’s total.

In one of the incidents, five teenagers were arrested in January last year after local authorities prevented an attempted arson attack at a synagogue in Brno, the country’s second-largest city in the southeast, with two facing terror-related charges.

Meanwhile, thousands of miles away in Argentina, antisemitic attacks are also on the rise, with the local Jewish community increasingly under threat, the country’s Jewish umbrella organization warned on Thursday.

According to the Delegation of Argentine Israelite Associations (DAIA), antisemitic incidents rose by 50 percent in 2025 compared to the previous year, with even more expected, reaching an estimated 1,000 cases by the end of this year.

DAIA President Mauro Berenstein condemned the growing hostility and targeted attacks against the local Jewish community, emphasizing “antisemitism is not a fad — it is a crime, and it must be reported.”

“We urgently call on society not to normalize these acts of hatred. Discrimination is not just another message — it carries real, tangible consequences,” Berenstein said. 

In 2024, Argentina recorded 687 anti-Jewish outrages — up from 598 antisemitic incidents in 2023 — marking a notable surge in antisemitic activity in the country.

The report indicated that 66 percent of the antisemitic incidents originated in the digital realm, with a significant rise in Nazi symbols and conspiracy theories.

There was also a 34 percent increase in reported physical assaults, with such hate crimes rising in schools and neighborhoods.

Argentina and the Czech Republic have been hardly alone in reporting a surge in antisemitism and anti-Israel sentiment. According to the World Zionist Organization and the Jewish Agency for Israel, there was a staggering 340 percent increase in total antisemitic incidents worldwide in 2024 compared to 2022.

For example, the United States reported a 288 percent increase in antisemitic atrocities last year compared to 2022, while Canada experienced a 562 percent surge over the same period.

In Europe, France saw a surge of over 350 percent in antisemitic incidents, while the United Kingdom recorded a 450 percent spike, with nearly 2,000 acts of antisemitism in just the first half of 2024.

In South Africa, antisemitic incidents rose by 185 percent, while Australia experienced a sharp increase of 387 percent.

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For ill and for good, this ‘Wicked’ song has become ubiquitous

In the final minutes of the second act of the Broadway musical Wicked, Glinda and Elphaba sing together one last time. They have reached their ultimate, iconic forms: Glinda is the Good Witch, ringletted and resplendent. Elphaba is the Wicked Witch of the West, caped and glittering. They suspect they will never see each other again. And so the two women sing a duet that is part yearbook note, part deathbed confession.

“Because I knew you,” Glinda sings, “I have been changed for good.”

Jenna and her husband watched from their orchestra seats. It was 2005, Wicked was the toast of Broadway, and the tickets were a splurge. When the actress playing Elphaba sang, “It well may be that we will never meet again in this lifetime, so let me say before we part: so much of me is made of what I learned from you. You’ll be with me, like a handprint on my heart,” Jenna’s eyes filled with tears. Her husband reached over and took her hand.

Four months later, they separated. On her birthday that year, Jenna’s ex-husband sent her a card. “Because I knew you,” he wrote, “I have been changed for good.”

“I love the double meaning of that,” said Jenna, now 57 and a volunteer manager at a nonprofit in Maryland. “I have been changed to be a better person, but I have also been changed permanently, for good. There’s no going back.”

The second life of ‘For Good’

Amidst cheers and ballyhoo — to borrow a phrase from Glinda — a second Wicked movie is now hitting theaters. To mark the distinction between this movie and its predecessor, the 2025 edition is called Wicked: For Good.

“For Good,” the song, has attained an unusual second life outside of the musical. In Wicked, Jewish composer-lyricist Stephen Schwartz launched a number of forever entries into the musical theater book of standards — “Defying Gravity,” “Popular,” “The Wizard and I” — but “For Good” belongs to an exclusive category: songs that have become staples at graduations, retirement celebrations and funerals. If you see a cap and gown, you are not safe from a heartfelt rendition of “For Good.” If there is a casket on a table, these days you may be as likely to hear “For Good” as you are to hear “Wind Beneath My Wings” or “Candle in the Wind.”

“As a cantor, it’s impossible to hear ‘For Good’ from Wicked without sensing that the song is doing something deeply Jewish, whether or not its creators intended it,” said Neil Michaels of Temple Israel in West Bloomfield, Michigan. “It has become, in many sanctuaries and life-cycle moments, a kind of contemporary niggun, carrying emotional truth where spoken liturgy might fall short.”

“I’ve played it for a funeral,” said Joe Wicht, who has accompanied singers for 18 years at the San Francisco piano bar Martuni’s. “I’ve played it for singers at wedding receptions, too.” But most often, he said, the song is sung “by two best friends.” Duos who request “For Good” are often about to be separated by a move, or redefined by one person getting married, he said. Sometimes, the singers are a parent and a child.

“This isn’t the kind of song where people just willy-nilly decide to sing it in a bar, a la karaoke,” he said. “It’s always sung with intent.”

“It’s always the same scenario — best friends,” he added. “I’ve never heard this song performed between two people in love.”

An anthem of friendship for this generation

Few songs aim to articulate the way that two people can alter each other’s lives and edit each other’s characters, sans romantic love. Schwartz has said in interviews that he wrote the song after sitting down with his daughter and asking her about her best friend. “If you could never see Sarah again and you had one chance to tell her what she’s meant to you,” he asked, “what would you say?”

The song, which lifts some of Schwartz’s daughter’s words directly, literalizes the way two people can blend without losing their own specificity. It begins with a solo for each woman, then they sing in counterpoint, then harmony. “For Good” is sometimes derided as schmaltzy and overearnest. But its impact is indelible: it is a song people rely on to express a kind of love that often goes unsung.

“For those of us who have lost someone,” wrote vocal coach and therapist Petra Borzynski in a recent essay, ‘For Good’ is “the song that speaks the unspeakable: that the person who is gone still lives in every choice we make, every kindness we extend, every moment we choose differently because they existed (for better, for worse).”

Borzynski sang the song for years. Then her mother died, at 59, of ovarian cancer. When Borzynski attempted to sing the song, she recalled, “my voice literally broke.”

When 75-year-old Melbourne resident Des Flannery was in his late 60s, he got into a fight with his best friend, Max. They made up when Des sent Max a written apology, Des’ daughter, Breanna, told me. In his note, Des quoted the opening lyrics from “For Good.” When Max died several years later, Des eulogized him, reciting the lyrics that had helped bring him and his friend back together.

“He wasn’t confident he could get through it without becoming a wailing mess,” his daughter, Breanna Flannery, said. “So reading it seemed the best way to get it out.” (Afterwards, women mourners crowded around Des to praise his bold, emotional writing, unaware that he had been quoting Wicked.)

Drew Wutke, a pianist at Marie’s Crisis, the famed Broadway musical singalong bar in the West Village, is used to looking up from the piano during “For Good” and seeing drinkers crying into their tequila sodas.

“It is the friendship anthem of the last 25 years,” he said.

“I don’t know another way to say it other than: it is a heaven-blessed song,” he said. “The hope that soul-friendship exists, that chosen family exists — those are the wires that get tripped when that introduction starts,” he said, humming the song’s opening notes. “Even though it is lyrically nonsensical at times.” One lyric often maligned even by fans is, “Like a seed dropped by a sky bird, in a distant wood.”

“A skybird! Please!” said Wutke. “We could have workshopped that lyric.”

I’ve heard it said…but what does it mean?

As with the rest of the musical, the universality of “For Good” is both a strength and weakness. Wicked is a musical about a woman who faces cruelty and discrimination because of her skin color. It has been called a parable about fascism, and an allegory for racism and ableism. But no Black actress played Elphaba full-time on Broadway for the musical’s first 22 years. And though one character in Wicked uses a wheelchair, the first time a wheelchair user ever played Nessarose was in last year’s movie.

Though the Wicked movies have been released during a time of rising authoritarianism, the movie’s stars and creators have limited themselves to comments like the joint statement Cynthia Erivo and Ariana Grande made recently, which spoke of  “times like these that feel so divided, as if we’re reading from different pages and different books.”

Though the song is deeply meaningful to listeners, the meaning those listeners derive is not consistent. “At its core, ‘For Good’ is about hineni — ‘here I am’: standing fully present in relationship,” said the cantor, Michaels. “It is the musical embodiment of the Jewish belief that who we become is inextricably shaped by the people who walk beside us.” The song, he argued, “echoes the teaching that every person you encounter teaches you something, that chevruta (sacred partnership) shapes the soul, and that human connection is one of Judaism’s most powerful agents of transformation.”

No one religion or perspective has a monopoly on interpreting Schwartz’s message. Ali, a friend of mine, and a 31-year-old interior designer from Los Angeles, grew up singing songs from Wicked with her friend Brittany. “She would always be Elphaba and I would always be Glinda, even though I secretly wanted to sing the Elphaba part,” Ali said.

Ali was active in the Catholic church, and the girls were often asked to perform at fundraisers and other events. They reserved “For Good” for the finale. “It’s about connection and sisterhood, and friendship,” Ali said. “It was a tearjerker.”

As 14 year olds, the two girls were summoned to perform in a hotel ballroom for a group of about “200 nuns and other women,” Ali remembered.  After the song, the nuns thanked them profusely for lending their voices to their cause. The two girls exited the stage to wild applause, then sat down to eat lunch and when they looked back up, “they were literally showing fetuses on the screen and just spewing anti-abortion rhetoric,” Ali remembered. The shift was shocking, she said. “From sisterhood and friendship to hating other women for having abortions.”

Changed for good? Or just good at singing?

“For Good” is usually performed in the context of honoring another person. No matter how tragic or poignant an event is, though, for a theater kid it’s also an opportunity to perform “For Good.” If that sounds cynical, it comes from personal experience: Your author performed the Elphaba part at her high school graduation. I knew that it was my job to move the audience to tears, but my thoughts were largely about how to achieve vocal clarity and resonance. Also, my ankle was broken, and my secular high school had rented out a synagogue for graduation, so I sang the song on the steps of the bima, mindful of the fact that my cast was wider than the steps and if I gestured emotionally during the “like a comet pulled from orbit” harmony I could roll forward and crash to the ground.

But Victoria, 21, who sang the song just a few years ago at her high school graduation in Port Richey, Florida, begs to differ. “I think that vocally, it is not an extremely challenging song,” she said. The real challenge, she said, is allowing yourself to feel the meaning of the song, and conveying that depth of feeling to the audience. ​​“I couldn’t help but really internalize the lyrics I was singing,” she said.

“I was reflecting on all of the relationships I had made with my fellow students, as well as my teachers,” Victoria said. “And I knew then that they had changed and helped create the person I am today, because I knew them.” Among masses who will see Wicked: For Good in the coming weeks, there will be many who weep throughout the title song, and many who call the song saccharine and sentimental. The second group is missing the point. “For Good” is meant to be saccharine. It takes on the most cringe-inducing, embarrassing topic in the world: human connection. If you love it, it probably came into your life for a reason.

The post For ill and for good, this ‘Wicked’ song has become ubiquitous appeared first on The Forward.

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Eurovision Song Contest Changes Public Voting Rules After Israel Scandal: ‘We’ve Listened and We’ve Acted’

Yuval Raphael from Israel with the title “New Day Will Rise” on stage at the second semi-final of the 69th Eurovision Song Contest in the Arena St. Jakobshalle. Photo: Jens Büttner/dpa via Reuters Connect

The European Broadcasting Union (EBU), which organizes the Eurovision Song Contest, is enforcing new rules regarding its public voting ahead of the 2026 Eurovision in Vienna, Austria, following questions about Israel’s success in the competition this year, it announced on Friday.

In the 2025 Eurovision, held in Switzerland in May, Israel’s representative Yuval Raphael won first place in the public vote with her song “New Day Will Rise” and placed second overall in the competition, behind Austria, when the jury scores were counted. A number of countries — including national broadcasters in Spain, Belgium, Ireland, and the Netherlands — claimed the public vote was rigged in favor of Israel and asked for an audit. Eurovision Director Martin Green defended the results, saying at the time that the votes were “checked and verified,” and there was “no suspicion of bias or irregularities” in the voting process.

The EBU said on Friday it is now implementing new measures regarding its voting that are “designed to strengthen trust, transparency, and audience engagement.”

“We’ve listened and we’ve acted,” Green said on Friday. “The neutrality and integrity of the Eurovision Song Contest is of paramount importance to the EBU, its members, and all our audiences. It is essential that the fairness of the contest is always protected. We are taking clear and decisive steps to ensure the contest remains a celebration of music and unity. The contest should remain a neutral space and must not be instrumentalized.”

Fans will now be able to only cast 10 votes each — a decrease from 20 — via online, text, and phone call. Juries of music experts will also return for the semifinals for the first time since 2022, forming a 50-50 split vote between jury and audience votes at the grand final of the competition.

The number of jurors is increased from five to seven and there will be a greater range in their professional backgrounds. Jurors will now include music journalists and critics, music teachers, creative professionals, such as choreographers and stage directors, and experienced music industry figures. Each jury will now include at least two jurors aged 18-25, “to reflect the appeal of the contest with younger audiences.” All jurors will also be forced to sign a formal declaration confirming that they will vote independently and impartially; not coordinate with other jurors before the contest; and “be mindful of their social media use,” for example by not sharing their preferences online before the contest ends.

One of the jurors of the 2024 Eurovision Song Contest admitted that he refused to allocate points to Israeli singer Eden Golan because of his personal bias against Israel.

The EBU’s updates rules also “discourage disproportionate promotion campaigns” by third parties, including governments or governmental agencies. The EBU is barring its participating broadcasters and artists from “actively” engaging in, facilitating, or contributing to promotional campaigns by third parties “that could influence the voting outcome and, as outlined in the updated Code of Conduct, any attempts to unduly influence the results will lead to sanctions.” The EBU will strengthen its enforcement of its voting instructions and Code of Conduct to prevent “attempts to unfairly influence the vote.”

“These measures are designed to keep the focus where it belongs — on music, creativity, and connection,” said Green. “While we are confident the 2025 contest delivered a valid and robust result, these changes will help provide stronger safeguards and increase engagement so fans can be sure that every vote counts and every voice is heard. The Eurovision Song Contest must always remain a place where music takes center stage — and where we continue to stand truly United by Music.”

The EBU said the changes to the voting system were decided upon following an “extensive consultation exercise” with EBU members after the controversy surrounding Israel in the 2025 Eurovision. The EBU will also be strengthening its enforcement of existing rules “to prevent any misuse of the contest for example through song lyrics or staging.”

In the 2024 Eurovision Song Contest, Golan finished in fifth place with a modified song titled “Hurricane.” The original version was titled “October Rain” and included lyrics that referenced the deadly Hamas-led terrorist attacks on Oct. 7, 2023, in southern Israel. However, it was disqualified by EBU for breaking its rules on political neutrality. Israel was forced to change the song’s title and lyrics.

Several countries have called for Israel to be banned from the 2026 Eurovision competition because of its military actions in the Gaza Strip during the country’s war against Hamas terrorists following the Oct. 7 massacre. Some nations have threatened to pull out of next year’s competition if Israel participates, including Spain, The Netherlands, Slovenia, Iceland, and Ireland.

The grand final of the 2026 Eurovision Song Contest will take place May 16, with the semifinals airing on May 12 and 14.

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