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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Dublin city councillors accuse Israel and ‘Zionist lobby’ of quashing proposal to rename Herzog Park
(JTA) — Dublin’s City Council was divided Monday night over a proposal to postpone voting on stripping the name of an Irish-born Israeli president from a city park, with dozens of members voting to move forward with the controversial renaming.
The council ultimately voted to send the “denaming” proposal for Herzog Park back to a planning committee, but not before council members spent more than hour commenting on the proposal and the outcry it drew from Irish, Israeli and Jewish leaders.
Several criticized Israel and said they wanted to see the park named for an Irish Jew whose contributions came at home. Some denounced the “Zionist lobby” and “Israeli lobby” for intervening in the renaming effort.
Pat Dunne, of the United Left party, told chief executive Richard Shakespeare, who proposed postponing the vote on procedural grounds, that he believed the Israeli army was responsible for the outcry. The meeting was livestreamed.
“I’m further convinced that whatever phone calls was made to our CEO and to other officials probably emanated from Israeli intelligence attached to the Israeli Defense Force because they’re active in every issue in relation to Palestine,” Dunne said. “Trace it all the way back, Richard, and you’ll find that’s the source.”
About criticism of the renaming plan from the Irish president and foreign minister, another council member, Cieran Perry, said, “The optics will appear to show these senior Irish politicians carrying out the instructions of the Israeli lobby, and it’s very hard to argue with a view when we see the actual result.”
Ciarán Ó Meachair accused Herzog of having “raped, murdered and pillaged innocent civilians” and said he would continue to press for a renaming, suggesting the British Jewish communist politician Max Levitas, who died in 2018.
“This was a full court press by the Zionist lobby, and they think they will win it,” he said. “They will not win this.”
Herzog Park, located in Dublin’s Jewish hub, was named in 1995 for Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983. His son, Isaac Herzog, is the president of Israel today.
Pro-Palestinian activists called for the park to be stripped of the Herzog name during the Israel-Hamas war in Gaza, citing Chaim Herzog’s role as a prominent defender of Zionism and his role in Israel’s War of Independence. (He also fought in the British army during World War II.)
Irish Jewish leaders said the proposal to remove Herzog’s name was a hurtful repudiation of decades of strong ties between Ireland and Israel that have recently frayed amid staunch pro-Palestinian sentiment in Ireland. Israel closed its embassy in Dublin last year, citing the Irish government’s “antisemitic rhetoric” including its support for Palestinian statehood.
Several council members said they opposed the renaming because of the hurt expressed by Jewish Dubliners. “These are people, Irish people, who live in our community, work in our community, and have done nothing wrong, and I don’t think anyone’s intention here was to bring hurt upon them, but that is an outcome of what we’ve done here,” said David Coffey of the centrist Finn Gael party.
One council member, Rory Hogan, said he had gone to the neighborhood around Herzog Park and found that residents there felt they had not been consulted in the renaming plan. He suggested that the council find another way to honor the concerns of pro-Palestinian activists.
“The outcome of this debate should not in any way diminish the urgency of recognizing the atrocities taking place in Gaza,” Hogan said. “We should continue to pursue a way in which we can honor and remember the thousands of civilians who have been killed and the children whose lives have been destroyed. But if we are to create a meaningful memorial of place of solidarity, let it be in a location of real significance to all.”
Ultimately, the vote to send the proposal back to the naming committee passed, with 35 in favor, 25 opposed and 1 abstaining. That means the proposal can resurface in the future, if the committee addresses the process errors that the council’s attorneys assessed and outlined in a legal opinion delivered to the council members before Monday’s meeting.
Several council members also apologized to the family of Terrence Wheelock, a man killed by a police 20 years ago who had been set to have a different park renamed after him, because that proposal was simultaneously derailed.
For some Jewish observers, the council meeting renewed bruised feelings that they thought had been repaired by Shakespeare’s decision to withdraw the proposal.
“Watching the @DubCityCouncil meeting – feeling utterly sick and despondent. There is palpable hatred in that room,” tweeted Ed Abrahamson, an Irish Jew who had raised concerns about the proposed renaming and praised the decision to postpone the vote. “My optimism from last night has vanished.”
The post Dublin city councillors accuse Israel and ‘Zionist lobby’ of quashing proposal to rename Herzog Park appeared first on The Forward.
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‘Antisemite of the Year’ finalists include Tucker Carlson and Ms. Rachel, but not Nick Fuentes
Nick Fuentes says he feels snubbed by the controversial activist group StopAntisemitism, which neglected to include him among its finalists for “Antisemite of the Year.”
The group’s finalists, announced Sunday, include conservative pundit Tucker Carlson, whose friendly interview with Fuentes has splintered the conservative movement.
Other “nominees” include pro-Palestinian celebrities Ms. Rachel, Cynthia Nixon and Marcia Cross; mixed-martial-arts athlete and Holocaust denier Bryce Mitchell; two personalities associated with left-wing network The Young Turks; and social media personalities on both the far left (Guy Christensen) and far right (Stew Peters). Followers are encouraged to vote for whomever they feel is most deserving.
But Fuentes himself, the openly white nationalist and antisemitic livestreamer whose “groyper” movement has gained a toehold this year among young Republicans, was left off.
“Why wasn’t I nominated for antisemite of the year,” Fuentes posted on X after the finalists were revealed, apparently wounded by the omission.
In a follow-up post, StopAntisemitism said it does not nominate people more than once and has nominated Fuentes in previous years. “While he was a finalist a few years back, his absence from this year’s cycle does not erase his antisemitism. Rather, it allows us to focus attention on other individuals who are spreading hate,” the group wrote.
A watchdog presence with more than 300,000 followers on X, StopAntisemitism regularly mobilizes against activists and social media posts. The group has faced criticism for what some perceive as an inordinate focus on Muslim personalities, pro-Palestinian actions and non-prominent individuals. Its defenders deny that, pointing out that StopAntisemitism also regularly spotlights neo-Nazis and Holocaust deniers on the right.
“From downplaying white supremacy to promoting the antisemitic ‘great replacement’ theory, Carlson has built a career turning extremist dog whistles into broadcast-ready talking points, legitimizing voices that traffic in Holocaust revisionism, conspiracy, and hate,” StopAntisemitism wrote in its nomination of Carlson.
The group nominated Ms. Rachel, the children’s YouTube personality who has become an outspoken advocate for children affected by Israeli airstrikes in Gaza, because it said she “has used her massive platform to spread Hamas-aligned propaganda.” A left-wing group, Jews for Racial & Economic Justice, has defended Ms. Rachel, saying StopAntisemitism targeted her for expressing sympathy with Palestinians.
Nixon was nominated for her “BDS activism” (she was listed in a film‑industry petition boycotting Israeli film institutions and has been outspoken about civilian casualties in Gaza); Mitchell and Peters, meanwhile, have embraced open Holocaust denial.
Last year’s “winner,” far-right pundit and conspiracy theorist Candace Owens, was also absent despite her recent resurgence promoting conspiracy theories accusing Israeli of involvement in Charlie Kirk’s assassination. Previous “winners” have included Reps. Rashida Tlaib and Ilhan Omar, as well as rapper Ye and a board chair of Ben & Jerry’s, the progressive ice cream company founded by Jews.
Since its inception in 2019, the “award” has always gone to a person of color.
This article originally appeared on JTA.org.
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If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history
The Knesset is considering a bill that would instate the death penalty as a punishment for convicted terrorists in Israel. Passing it would be an enormous mistake.
Allowing executions in the Jewish state — the justice system of which has, since 1954, only issued that punishment to Adolf Eichmann — would only give fodder to Israel’s enemies. Right now, Israel stands apart in the Middle East for its abolishment of the death penalty. Hamas regularly executes Palestinians in Gaza, extrajudicially and otherwise. A court operating under Yemen’s Houthi rebels recently sentenced 17 people to death for allegedly spying on behalf of Israel and others. Iran, which has carried out death sentences against Jews, has executed more than 1,500 people in 2025 alone.
Which means that if Israel violates its moral obligations and ethical standards by undoing its historic commitment to not inflicting the one punishment that can never be undone, it will be giving its enemies a gift.
First, changing the justice system to allow for the death penalty would provide Hamas terrorists incarcerated in Israel with a new platform for their message. Hamas could proclaim them to be martyred heroes — a new layer of disingenuous but effective propaganda.
Terrorists such as the perpetrators of the Oct. 7, 2023 massacre often believe that their spirits will receive rewards upon their physical death. Within that framework, lifetime incarceration is a far harsher punishment, and therefore a more effective one. Plus, the notion that executing terrorists will prevent future hostage-taking for prisoner swaps is shaky. Hamas’ relationship with Israel has long been defined by retaliatory action, which means that the state killing of Hamas prisoners is likely to lead to Hamas reciprocally executing future Israeli hostages and “collaborators.” The endless cycle of violence will continue.
And since Israel seeks to be a transparent democracy that follows the rule of law, particularly within its judiciary, a legal death sentencing scheme also would prove costly in terms of public perception.
Israel’s reputation as a bastion of moral clarity in the Middle East has dramatically changed in the more than two years since the Oct. 7 attack. The devastation of the war in Gaza, and of increasing violence in the West Bank, has led to a substantial drop in positive perceptions of Israel worldwide. And while the Israeli judiciary has long been one of the country’s most trusted institutions, the deleterious effects of Prime Minister Benjamin Netanyahu’s pre-war proposals for a judicial overhaul mean it is no longer held in the same high regard, in Israel or the rest of the world, as it once was.
This bill has already advanced past a first reading in the Knesset. Moving it any further toward becoming law would only hasten the decline of Israel’s image.
Some of those who have argued in favor of the bill have invoked the fallacy of “deterrence.” Shin Bet security service Chief David Zini even told the Security Cabinet that enacting the death penalty for terrorists who kill Israelis would help prevent future attacks.
That statement doesn’t hold up to scrutiny. Recent studies have concluded that when it comes to deterrence, there is no demonstrable link between the presence or absence of the death penalty and murder rates.
But the most profound reason to reject this bill comes from our own painful history as a people. Many Jews, including myself, have long objected to the death penalty in part because of the shadow of the Holocaust.
We believe, in the words of Elie Wiesel, a Holocaust survivor and winner of the Nobel Peace Prize, that “death is not the answer.” By the end of his life, Wiesel publicly said that he saw no possible exceptions to this rule:“With every cell of my being and with every fiber of my memory, I oppose the death penalty in all forms,” he said. “I do not believe any civilized society should be at the service of death. I don’t think it’s human to become an agent of the angel of death.”
In this light, it is particularly troubling that the Israeli bill proposes using lethal injection against convicted terrorists. That method of capital punishment is a direct Nazi legacy, first implemented in human history by the Third Reich as part of their infamous Aktion T4 protocol, used to kill people deemed “unworthy of life.” Dr. Karl Brandt, Adolf Hitler’s personal physician, devised the program.
In the wake of the Holocaust and the unparalleled horrors of the 20th century, more than 70% of the nations of the world have recognized the inviolability of the human right to life, and have abolished the death penalty in law or practice.
21st-century Judaism must reflect this evolution, and Israel must never cross this moral Rubicon.
The post If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history appeared first on The Forward.