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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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‘We Need to Wake Up’: Sylvan Adams Warns of Organized, Coordinated Antisemitism After Oct. 7
Canadian-Israeli philanthropist Sylvan Adams on The Algemeiner’s “J100” podcast. Photo: Screenshot
The protests began before the war did.
That, for Sylvan Adams, is the detail that should change how people understand everything that followed Hamas’s Oct. 7, 2023, massacre across southern Israel.
Speaking on The Algemeiner‘s “J100” podcast, the Canadian-Israeli philanthropist pointed to the anti-Israel demonstrations that erupted across Western cities on Oct. 8 — less than 24 hours after Hamas’s atrocities — as evidence that the global reaction was not simply emotional or spontaneous.
“Israel hadn’t even entered Gaza yet,” Adams said. “We were still counting our dead.”
The speed and coordination of those protests, he argued, suggest something deeper: a preexisting infrastructure of activism, funding, and ideology that was activated the moment the attacks occurred.
“It’s like they flicked a switch,” he said.
In Adams’ view, the surge of antisemitism that followed the Oct. 7 attack is not an isolated phenomenon, but the visible expression of a long-building system — one tied to Islamist movements, state-backed funding, and ideological allies across the West.
“We need to wake up,” he said.
At the same time, Adams was clear that the loudest voices are not the majority. Most people, he argued, are neither antisemitic nor deeply anti-Israel — but they are not organized, not activated, and not nearly as visible.
“The majority is there,” he said. “But they’re not activists.”
That imbalance has allowed more extreme narratives to dominate public discourse, particularly among younger audiences shaped by social media and campus environments.
Adams’ response to this challenge has not been confined to analysis.
A businessman who built his career in Canada before making aliyah a decade ago, he has become one of Israel’s most prominent philanthropists, directing major investments toward institutions in the country’s south.
In the aftermath of Oct. 7, he announced $100 million gifts to both Ben-Gurion University of the Negev and Soroka Medical Center — moves he framed not as charity, but as long-term investments in Israel’s resilience.
The goal, he said, is not just to rebuild, but to reinforce.
Alongside those efforts, Adams has pursued a less conventional form of advocacy: using sports and culture to reshape how Israel is perceived abroad.
An accomplished cyclist and world champion in his age category, he has helped bring major international events to Israel, including global cycling races and high-profile appearances by figures such as Lionel Messi.
The strategy is to reach audiences that are not tuning in for politics — and introduce them to a different version of Israel.
“People are always surprised,” Adams said. “It’s not what they thought.”
That approach reflects a broader philosophy: that Israel must be strengthened not only on the ground, but in the way it is seen.
Adams’ worldview is rooted in his own family history. Born to Holocaust-surviving parents from Romania, whose journeys passed through pre-state Israel before settling in Canada, he grew up in a deeply Zionist home before eventually building a life in Montreal.
His decision to move to Israel later in life was, in his telling, less a break than a return.
“I always thought we would end up there,” he recalled his wife saying.
Now based in Israel, Adams has positioned himself as both a builder and a messenger —investing in the country’s future while trying to influence how it is understood beyond its borders.
His message to Jews outside Israel was direct.
“We’re one people,” he said. “Israel belongs to all of us.”
In the current moment, that idea carries added weight — not just as a statement of identity, but as a call to responsibility.
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Hamas Tightens Grip on Gaza, New Analysis Shows, as Iran War Delays Second Phase of Ceasefire
Hamas fighters on Feb. 22, 2025. Photo: Majdi Fathi via Reuters Connect
As the international community struggles to advance the second phase of an already fragile ceasefire between Israel and Hamas, the Palestinian terrorist group is exploiting the war in Iran to tighten its civilian and security grip on the Gaza Strip and rebuild its military capabilities, according to a new report.
The Meir Amit Intelligence and Terrorism Information Center (ITIC) — an Israel-based research institute — released a new report this week warning that the US-Israel conflict with Iran and disputes over management of Gaza are delaying the implementation of the second phase of the US-backed ceasefire agreement, under which Hamas was expected to disarm as Israeli forces were set to withdraw from parts of the enclave.
The report also warned that such delays are giving Hamas a window of opportunity to rearm and further tighten its control over Gaza, complicating fragile efforts to move forward with the next stage of the truce.
ITIC’s new assessment shows Hamas has moved to reassert control over parts of the war-torn enclave and consolidate its weakened position by targeting Palestinians it labeled as “lawbreakers and collaborators with Israel.”
With its security control tightening, Hamas’s brutal crackdown has escalated, sparking widespread clashes and violence as the group seeks to seize weapons and eliminate any opposition.
The report further notes that Hamas’s confidence is on the rise across Gaza, visible in the increasingly public presence of armed operatives from both its military wing and security forces, underscoring the group’s tightening hold on the roughly 47 percent of the enclave it controls without an Israeli military presence.
Social media videos widely circulated online show Hamas members brutally beating Palestinians and carrying out public executions of alleged collaborators and rival militia members.
According to ITIC’s newly released report, Hamas is also rebuilding its military capabilities by smuggling arms from Egypt and producing weapons independently, while simultaneously consolidating civilian control through expanded police presence, regulation of markets, and the distribution of financial aid to residents in areas it governs.
Earlier this year, the US-backed plan to end the war in Gaza hit major roadblocks after proposals surfaced that would allow Hamas to retain some small arms — an idea strongly denounced by Israeli officials who insist the Islamist group must fully disarm.
Officials involved in the US-led Board of Peace drafted a plan that would allow Hamas to retain small arms while surrendering longer-range weapons as part of a “phased disarmament” process over several months, with heavy weapons to be “decommissioned immediately.”
However, key details about where the surrendered arms would go and how the process would be enforced remain unclear.
The initial framework also required “personal arms” to be “registered and decommissioned” as a new Palestinian administration takes charge of security in the enclave.
Israel has previously warned that Hamas must fully disarm for the second phase of the ceasefire to move forward, pointing to tens of thousands of rifles and an active network of underground tunnels still under the terrorist group’s control.
If the Palestinian Islamist group does not give up its weapons, Israel has vowed not to withdraw troops from Gaza further or approve any rebuilding efforts, effectively stalling the ceasefire agreement.
The Israel Defense Forces (IDF) currently occupies about 53 percent of the Strip, with most of the Palestinian population living in the remaining portion of the enclave under Hamas control.
Israeli Prime Minister Benjamin Netanyahu has insisted the country will not accept anything less than the full demilitarization of Gaza, warning that any reconstruction or political transition in the enclave depends on Hamas relinquishing its weapons.
Under US President Donald Trump’s 20-point Gaza peace plan, phase two would involve deploying an international stabilization force (ISF), beginning large-scale reconstruction, and establishing a Palestinian technocratic committee to oversee the territory’s administration.
According to media reports, the ISF could total around 20,000 troops, though it remains uncertain whether the multinational peacekeeping force will actually help disarm Hamas.
Over the past few weeks, Israel has resumed military operations in the Gaza Strip aimed at forcibly disarming Hamas. The IDF’s previous operations during the last two years of war had been partly limited by efforts to protect Israeli hostages kidnapped by Hamas, the last of whom were released last year as part of the ceasefire.
On Tuesday, Israeli forces announced that several Hamas Nukhba terrorists were eliminated during a strike in central Gaza after troops intercepted the operatives while they were conducting a military training exercise in the area.
IDF forces in the Southern Command remain deployed at key locations in the Gaza Strip, with the army warning it will employ all necessary force to neutralize threats and maintain control across the territory.
This week, the United Nations Security Council met to review progress on the Gaza peace plan and the implementation of phase two, originally adopted in November under the fragile truce between Israel and Hamas.
According to Nickolay Mladenov, the high representative for Gaza on Trump’s Board of Peace, a transitional Palestinian governing body has already been established in the enclave, and a framework agreed upon by the guarantor countries — the US, Egypt, Turkey, and Qatar — has been presented to armed groups, which he said establishes “the principle of one authority, one law, and one weapon.”
“The National Committee exercises authority solely on an interim basis,” Mladenov said during a speech, referring to the transitional Palestinian government that has been established.
“The end state is a reformed Palestinian Authority capable of governing Gaza and the West Bank, and ultimately a pathway to Palestinian self-determination and statehood,” he continued.
The proposed plan would require all armed groups in Gaza to transfer their arms to a transitional Palestinian governing authority, starting with their larger-scale weapons and monitoring compliance before reconstruction begins, while allowing fighters to gradually return to civilian life.
Mladenov also confirmed that Indonesia, Morocco, Kazakhstan, Kosovo, and Albania have committed troops to the ISF.
“The people of Gaza want reconstruction, and reconstruction requires the decommissioning of weapons,” he said, describing this link as the framework’s “driving force.”
So far, there is no timeline or clarity on discussions with relevant groups, nor on any potential Israeli military withdrawal.
As of February, Israel was planning to resume military operations in the Gaza Strip to forcibly disarm Hamas, with the IDF is drawing up plans for a renewed major offensive.
Israeli Defense Minister Israel Katz warned that Hamas will be disarmed by force if it continues to violate the ceasefire and pose a threat to Israel’s security.
“If Hamas does not disarm in accordance with the agreed framework, we will dismantle it and all of its capabilities,” the Israeli defense chief said this month.
However, with Israel focused on fighting Iran as well as its chief proxy Hezbollah in Lebanon, it appears a new offensive is unlikely to take place in Gaza in the immediate future.
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Sam Altman Shuts Down OpenAI’s Sora, Video Sharing App Notorious for Antisemitic Content
Three videos featured on Sora on March 24, 2026, promoted antisemitic stereotypes and violence against Jews. Photo: Screenshots
In a surprise move that has stunned industry watchers and killed a $1 billion licensing deal with Disney, OpenAI announced it would shutter Sora, the controversial video-generating app which drew condemnation last year for its unwillingness to stop the production and sharing of antisemitic content.
“We’re saying goodbye to the Sora app,” Sora’s X account posted on Tuesday. “To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We’ll share more soon, including timelines for the app and API and details on preserving your work.”
Reflecting the seeming abrupt nature of the decision, OpenAI had published on Monday a “Creating with Sora safely” guide. The company claimed that its product “uses layered defenses to keep the feed safe while leaving room for creativity. At creation, guardrails seek to block unsafe content before it’s made — including sexual material, terrorist propaganda, and self-harm promotion — by checking both prompts and outputs across multiple video frames and audio transcripts.”
The guide stated, “We’ve red teamed to explore novel risks, and we’ve tightened policies relative to image generation given Sora’s greater realism and the addition of motion and audio.”
With the release of the standalone Sora 2 app in September 2025, The Algemeiner and other news organizations documented the antisemitic tropes emerging on the platform with one recurring visual depicting Jews chasing after coins.
Following the announcement of Sora’s shutdown on Tuesday, The Algemeiner reviewed the app’s feed and discovered multiple antisemitic videos within minutes.
The first from user @frankel944 depicts an elaborate 30-second narrative of an older Hassidic Jew with a long beard and traditional religious garb who demands a poor man’s $10,000 savings in exchange for moldy bread and soup. He complies, inspiring the Jewish man to then take the money, fly to Mexico, dance in a sombrero with a mariachi band, and then return to the US to say his prayers at the synagogue.
A second from @davidkline16 features a young man — apparently one of the user’s friends — walking in a synagogue proclaiming that he has been appointed the rabbi and inviting people to come and celebrate. A surreal, fleshy orb with a face floats in the background and starts to interrupt the warm greeting, menacingly yelling “Rapist! Rapist!” One of the recurring jokes that young people had used Sora to do was to transform their friends into Jewish converts.
The third is one of the most chilling as it depicts violence against Jews. User @orituviaabaselo felt compelled to create and share a video featuring a group of eight Hassidic Jewish men sitting at a table, speaking Hebrew, and eating challah in the middle of a dark road at night. Moments later a blue car comes barreling into the group sending them every which way. The clip ends with one of the Jews not concerned for his friends’ injuries, but asking where he can find his hat.
In October, the Anti-Defamation League (ADL) published research from its Center on Technology and Society which revealed that among the multiple AI-video generating apps tested, the programs would respond to antisemitic, racist, or other bigoted prompts at least 40 percent of the time. The ADL’s analysts found that, compared to its competitors, Sora “performed the best in terms of content moderation, refusing to generate 60% of the prompts.”
In January, the ADL analyzed multiple large language models and found that OpenAI’s ChatGPT lagged behind Anthropic’s Claude in its ability to detect antisemitism.
Some analysts suspect that this intra-industry rivalry may have played a role in OpenAI’s decision to shut down Sora as part of an effort to focus the company’s resources on core business capabilities. Anthropic was founded in 2021 by former OpenAI staffers dissatisfied with OpenAI CEO Sam Altman’s attitudes toward the dangers of AI. In recent years its Claude large language model has developed hegemony among computer programmers and other technical workers.
The Wall Street Journal reported on Tuesday that OpenAI sought to pivot to focus more on “so-called productivity tools,” a category currently dominated by Anthropic, rather than continuing with the cost-intensive videos.
Farida Khalaf, a business analyst and data engineer who focuses on cybersecurity, wrote Monday on Substack Notes predicting what would happen the next day. “Meta shutdown Metaverse, NEXT will be SORA from open AI,” she wrote.
On March 17, Meta announced its CEO Mark Zuckerberg had chosen to shut down Horizon World, the virtual reality platform which he had previously backed so heavily he chose to change the company’s name in October 2021 from Facebook to Meta.
Khalaf drew the comparison, asking, “Remember the hype surrounding the SORA app release? It seems to be following a similar trajectory, and with costs running higher than its revenue, the sustainability of this model is questionable.”
Forbes estimated in November that Sora was costing OpenAI $15 million a day. “We have been quite amazed by how much our power users want to use sora, and the economics are currently completely unsustainable. we thought 30 free gens/day would be more than enough, but clearly we were wrong!” Sora’s head Bill Peebles wrote on X on Oct. 30, 2025.
In December, Disney had signed a $1 billion agreement with OpenAI to license 200 characters for inclusion in Sora. “As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” said a spokesperson for the film company.
On Tuesday, Altman announced his refocused priorities on X.
“AI will help discover new science, such as cures for diseases, which is perhaps the most important way to increase quality of life long-term,” Altman wrote. “AI will also present new threats to society that we have to address. No company can sufficiently mitigate these on their own; we will need a society-wide response to things like novel bio threats, a massive and fast change to the economy, extremely capable models causing complex emergent effects across society, and more.”
