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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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81 Years After the Holocaust, Antisemitism Pervasive in Germany, Poland

A demonstration in Schwerin, Germany under the slogan “All together to protect democracy”, with a banner reading “Against Nazis”. They want to demonstrate against new borders in Europe and protest against cooperation with right-wing extremists. Photo: Bernd Wüstneck/dpa via Reuters Connect.

Eighty-one years after the Holocaust, antisemitism remains rampant in the heart of the former Third Reich, with rising antisemitic hate crimes in Germany and incidents targeting Jewish communities in Poland drawing widespread condemnation.

On Tuesday, as the world marked International Holocaust Remembrance Day, a group of Orthodox Israelis waiting to board a flight to Israel at Krakow Airport in Poland were physically and verbally assaulted by an airport employee, in the latest antisemitic incident drawing condemnation from officials and community leaders.

The travelers were praying before boarding their flight when the employee noticed them and began shouting antisemitic slurs while demanding that they stop.

When the group members explained they were nearly finished, the assailant became even more aggressive, reportedly spitting on one person and pushing another.

As the situation escalated and the assailant grew more hostile, airport police intervened to control the scene, with the incident captured and widely shared online.

In videos circulating on social media, the airport employee is seen approaching the group aggressively, shouting, “Why are you in Poland? Go back to Israel.”

The group members are seen speaking in English, asking him to stop, as he persists in claiming that Poland is “his country.”

According to local media, airport officials have yet to release a public statement, confirm whether the employee has been suspended or disciplined, or clarify if an investigation into the incident is underway.

The airport workers’ remarks were reminiscent of comments made by Polish lawmaker Grzegorz Braun, a far-right politician notorious for his repeated antisemitic statements and outspoken criticism of Israel.

“Poland is for Poles. Other nations have their own countries, including the Jews,” Braun said during a press conference in November in Oświęcim, a town in southern Poland that is home to the Auschwitz-Birkenau concentration camp memorial and museum. International Holocaust Remembrance Day is observed annually on Jan. 27, the date when Auschwitz, the largest and most notorious of the Nazi death camps, was liberated.

“Jews want to be super-humans in Poland, entitled to a better status, and the Polish police dance to their tune,” Braun continued.

Poland, like most countries across Europe and the broader Western world, has seen a rise in antisemitic incidents over the last two years, in the wake of Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.

Germany has been one such country to experience a surge in antisemitism.

Most recently, unknown individuals vandalized the memorial at a local synagogue in Kiel, a city in the northwestern part of the country, destroying items left by people honoring the victims of the Holocaust — including a Star of David, candles, and a photograph.

“This attack is an utterly unacceptable act of antisemitic hatred and an affront to the memory of the crimes committed under National Socialism,” Daniel Günther, the minister-president of Schleswig-Holstein, a state in northern Germany, said in a statement. “Anyone who desecrates a memorial site like this violates historical responsibility and the core values of the state.”

“We are witnessing a growing number of antisemitic incidents. Ninety years ago, that hatred marked the beginning of the end,” he continued. “That is precisely why we cannot tolerate a single incident today. Every act must be investigated and punished under the rule of law.”

This latest antisemitic attack comes as the local Jewish community rallies to defend democracy and protest against antisemitism on International Holocaust Remembrance Day.

Observed each year on Jan. 27, the day honors the six million Jews and other victims killed by the Nazis and commemorates the liberation of Auschwitz in 1945.

“Holocaust survivors around the world are asking whether democracies and their citizens are sufficiently aware of the dangers posed by the hateful rhetoric of far-right and populist politicians and parties,” Christoph Heubner, vice president of the International Auschwitz Committee from Berlin, said in a statement. 

“Antisemitism has an unfortunate characteristic: it serves as an ideological bridge between right-wing extremists, left-wing extremists, and Islamists alike,” he continued. “These forces will continue to grow stronger if, as a society, we do not stop these threatening developments.”

According to newly released figures from the German Ministry of the Interior obtained by the newspaper BILD, antisemitic incidents continued to rise last year, with 2,122 offenses reported in Berlin alome, including 60 violent attacks.

This represents a significant increase of 80 percent compared with the already high number of incidents in previous years, with Berlin police recording 901 such offenses in 2023 and 1,622 in 2024, BILD reported.

“The rise in these figures is alarming, but not surprising. When politicians allow antisemitic demonstrations to go unchallenged, it emboldens certain groups and reinforces their antisemitic attitudes and attacks,” Timur Husein, a member of Parliament from the CDU, Germany’s center-right Christian Democratic Union, who requested the data, told the German newspaper.

Husein also said that the CDU is looking to strengthen Germany’s assembly laws to ban antisemitic demonstrations, which he says are responsible for a significant share of these crimes.

Earlier this month, the commissioner to combat antisemitism in the German state of Hesse sounded the alarm after an arson attack on a local synagogue in the town of Giessen, warning that it reflects a “growing pogrom-like atmosphere” threatening Jewish life across Germany as Jews and Israelis continue to face an increasingly hostile climate.

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Minnesota, Rabbi Tarfon and the language of horror

I sat up when Senator Tina Smith of Minnesota described a “coalition of the horrified” that formed in response to this past weekend’s appalling shooting of a protester on a Minneapolis street — the second shooting of an American citizen there by ICE

“Coalition of the horrified?” I thought. “That’s a great phrase. And it can move people.”

“There’s sort of this coalition of the horrified that has developed around what’s been happening here in Minnesota. And it includes law enforcement,” Smith told the PBS News Hour. “It is people who care about Second Amendment rights — the level of rejection of this behavior of ICE is growing, not diminishing.”

Perhaps Republican politicians are finally horrified enough to talk with Democratic colleagues about how disproportionate all of this is.

While “horrified” is a relatively recent word, first used in 1791, the word “horror” is quite old, and its history helps explain what many of us are feeling.

The word “horror” comes from the Middle English orrour, horrour, which is borrowed from Anglo-French horrour, which is in turn borrowed from Latin horrōr.

According to Merriam-Webster, it means “standing stiffly, bristling (of hair), shivering (from cold or fear), dread, consternation.”

That “stiffness” seems apt.

In recent weeks, I have spoken to several friends and neighbors who could not figure out how to respond to the Trump administration’s most recent outrages.

“I just don’t know what to do,” a longtime neighbor and Democratic activist said.

“What can one person do about any of this?” an old friend commented sadly. “I feel powerless.”

In other words, stiffness had set in.

But Senator Smith’s apt language gives us all a starting point. Form a coalition. Join with others. Stand together.

And Jewish tradition has a deeper answer to the “what to do?” question. It comes from Pirkei Avot, or “Ethics of the Fathers.”

Rabbi Tarfon was discussing what to do when the day appeared short, but the to-do list was long. His famous comment — lo alecha ha’mlacha ligmor —  is relevant now.

“It is not your duty to finish the work,” Rabbi Tarfon said. “But neither are you at liberty to neglect it,” Rabbi Tarfon said,

This is the same passage that Josh Shapiro, the Jewish governor of Pennsylvania, quoted when he was elected in 2022.

He quoted the same verse again after Minnesota governor Tim Walz was selected as the vice presidential pick. Shapiro had been a contender, but ultimately was not chosen.

What is important now is not only to know who we may be standing with, but also who we are not standing with.

We don’t stand with those who shoot protesters to death in the street. And we don’t have to complete everything — we don’t have to agree with fellow protesters on every political issue — but as Rabbi Tarfon explained, we do have to get in the fray.

We have to remember our tradition. Ben chorin, frequently translated as “at liberty” in the Rabbi Tarfon phrase, is actually an idiom meaning a free man.

If it sounds familiar, it may be because it’s the singular form of b’nei chorin, or “freeborn” in the plural, part of the famous avadim hayinu or “we were slaves” narrative in the Haggadah.

Once we were slaves; now we are free.

We cannot allow ourselves to be so stiff with horror that we become powerless. We cannot give up freedom for slavery.

We must instead use that horror to come together. I hope Senator Smith is right that at the leadership level, that is already happening. At the language level, at least, I can feel a turn.

The post Minnesota, Rabbi Tarfon and the language of horror appeared first on The Forward.

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San Diego Group Apologizes for Disinviting Rabbi From MLK Jr. Event Over ‘Safety Concerns,’ Pro-Israel Stance

The Martin Luther King Jr. Memorial in Washington, DC. Photo: Reuters / Allison Shelley.

Organizers of a Martin Luther King Jr. Day event in San Diego, California, have apologized for disinviting a rabbi from speaking due to his stance on the Israel-Hamas war and “safety concerns.”

Alliance San Diego made the apology in a released statement after receiving widespread criticism for its treatment of Rabbi Hanan Leberman, the leader of Tifereth Israel Synagogue in San Diego. He was originally scheduled to lead the closing prayer at the city’s 38th annual All Peoples Celebration at the Balboa Park Activity Center on Jan. 19.

In a description for the event, Alliance San Diego invited the public to “choose Courage; to decide, with intention, to do what is right even when the fear and opposition are loud. Now more than ever, our voices must rise above hesitation. We must claim our dignity and echo the notion that any attack on one, is an attack on us all.”

A day before the event, Leberman wrote in a Facebook post he was “deeply upset” to learn he had been disinvited from presenting at the ceremony because of his “connection to Israel.” Alliance San Diego claimed Leberman was instead invited to attend the program as a guest, but the rabbi said he ultimately decided not to attend the event at all.

The decision to disinvite Leberman from presenting at the event was condemned by a coalition of nearly four dozen community-based organizations, social service providers, and synagogues in a joint statement published on Jan. 18.

While apologizing for the move in a statement shared on Instagram, Alliance San Diego also explained its decision, saying that event organizers faced “major disruption over two speakers’ public stances on the conflict in Israel-Palestine.”

“We hear the community’s concern that this decision felt to some like an exclusion of Jewish identity echoing historical traumas and antisemitic patterns present in many public spaces today. This was not our intention, and we apologize for reinforcing this pattern,” the group said. “To protect the attendees at the celebration and keep the focus on Dr. King, we asked both speakers to attend as our guests instead of present on the program. Our decision was based solely on safety concerns and was communicated in person conversations with the speakers. We recognize, however, that intent does not erase impact, and we take responsibility for the hurt caused … A deep source of regret is that our missteps have distracted us from our core work of creating a San Diego that is safe for all people.”

Leberman was born in Chicago, raised in Philadelphia, and ordained as a rabbi in Israel, where he lived and worked before moving to San Diego, according to the website for Tifereth Israel Synagogue. He moved to Israel at the age of 20 and served three years in the undercover counter-terrorist unit Duvduvan of the Israel Defense Forces, often serving as the unit’s cantor. Leberman studied at the Jerusalem Academy of Music, and aside from being a cantor, he is also a professional opera singer. He served as a rabbi and cantor for the Masorti movement in Israel and led congregations as a guest cantor in Israel, England, and the United States.

Alliance San Diego said in an earlier statement that it asked two speakers to give up their speaking roles at the event “in response to concerns about potential disruption related to Zionism and anti-Zionism,” but noted they had not been disinvited. The other speaker was not publicly identified but also ultimately decided not to attend the event.

“At the time, we believed we were acting in the best interest of protecting attendees and preserving the spirit of the event,” the group said in its statement. “Our intention was never to exclude Jewish faith leaders or Jewish voices from this space. As an organization working across many communities under immense strain and confronting assaults on immigrant communities, including Jewish and Israeli immigrants at a time of rising antisemitism and fear, we acknowledge that our decision contributed to that pain rather than alleviating it.”

Leberman said in his Facebook post on Jan. 18 that disinviting him from speaking at the event “runs counter to Dr. King’s message — particularly at this moment in history, when Jews are experiencing the most significant rise in hate crimes of any group.”

“When I agreed to participate in this event, I did so fully aware that I would be sharing a stage with individuals whose politics and ideas I do not always share,” he explained. “That, to me, is precisely the work Dr. King called us to do: sharing space with those with whom we disagree, seeking common ground, and recommitting ourselves to the dream that all people are treated equally. Tragically, that dream is not being realized for Jews today.”

“The decision to disinvite me is, in my view, a disservice to the legacy of Dr. Martin Luther King Jr,” he added. “I believe the organization would benefit from deeper education about what Zionism truly is and about what the Jewish community is facing today — from both the left and the right.”

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