Connect with us

Uncategorized

Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that

In the aftermath of the deadly terror attack at a Hanukkah party on Australia’s Bondi Beach, Jews who have watched the global surge in antisemitism with growing dread are once again considering the need to seek refuge in the Jewish state.

It’s a conclusion many native Israelis find bewildering. Oct. 7 and everything that followed has left them feeling deeply abandoned by a government they no longer trust to protect – or rescue – them. In the past two years, they are quick to note, more Jewish lives have been lost in Israel than anywhere else in the world. This disconnect over Jewish safety was shaped in no small part by the 251 men, women, and children taken hostage on Oct. 7 — and, perhaps even more profoundly, by the long, agonizing struggle to bring them back.

What began as a unified call to “Bring Them Home” soon split into two very different narratives. In Israel, public consensus collapsed as families increasingly blamed the government for sacrificing their loved ones on the altar of political survival, creating rifts that would eventually splinter not only the hostage movement but Israeli society itself.

In the United States, that dynamic played out very differently. Amidst rising hostilities coming from outside the Jewish community and deepening divisions forming within, the hostage rallies remained a source of solidarity, a respite from conflict rather than the source. But it also left many with a distorted view of events, further widening the already-existing gap between how American Jews relate to Israel and how Israelis understand themselves.

Few people are better positioned to explain that gap than one of the people who helped create it. Israeli-born Shany Granot-Lubaton is a longtime pro-democracy activist. After moving to New York City three years ago, she led protests there against the Israeli government’s 2023 judicial overhaul. On Oct. 7, Granot-Lubaton pivoted abruptly to hostage advocacy, eventually co-founding the American version of Israel’s Hostages and Missing Families Forum.

“Right away, I understood we would need a different approach from the way we spoke during the judicial overhaul protests,” Granot-Lubaton told the Forward. Her first priority, she said, was honoring the wishes of the families themselves. While far from a monolith, the majority believed messaging outside Israel should avoid overt confrontation with the government, even as some of those same family members were among its fiercest critics at home.

One of them was Udi Goren, whose cousin Tal Haimi was killed defending Kibbutz Nir Yitzhak on Oct. 7, his body abducted to Gaza. In Israel, Goren became one of the most active figures in the struggle, managing the Forum’s Knesset operations and confronting lawmakers directly. However, he fully supported taking a more restrained approach abroad.

“An effective public campaign is about leverage,” Goren said, in an interview with the Forward. “I didn’t see how attacking the Israeli government in the U.S. would motivate anyone with power to secure a deal to do it faster.”

With American politics becoming more polarized and the prospect of a second Trump term looming, the goal was to keep the tent wide and bipartisan — without completely absolving Netanyahu of responsibility.

“It was a fine line,” Granot-Lubaton recalled. “At every rally, we made sure to say — from the stage — that the Israeli government must do everything they can to bring  them home. But we didn’t want to delve too deeply into accusations.”

There were other challenges as well. An open-tent structure inevitably included voices whose priorities did not fully align with the organizers’ carefully calibrated messaging. This included a new crop of influencers who positioned themselves as champions of the hostage cause, filling their feeds with “on-the-ground reporting” from rallies, vigils, and reunions. But their content also reflected personal worldviews and financial interests, dictating which parts of the story were amplified and which were left out. While some managed to remain politically neutral, others co-opted the cause to advance their own agendas.

For Goren, those tensions mattered less than the mission. Anyone advocating for the hostages was an ally — with one red line. “If you’re using this to spread Islamophobia or hatred against Arabs, you’re damaging the cause,” he said. “But beyond that, even if you were very conservative or right-wing — as long as your priority was bringing the hostages home — then for this campaign, you and I were in the same camp.”

The approach appeared to have worked. In the United States and across much of the diaspora, the hostage campaign remained unified.

But when Granot-Lubaton moved back to Israel with her family in 2024, she came face to face with a very different reality. Unlike the apolitical movement she and others had carefully cultivated back in the States, here the hostage struggle had become deeply politicized. Netanyahu and his allies, aided by sympathetic media outlets and an ideologically entrenched base, managed to paint the Bring Them Home campaign as a “leftist” project.

Families were forcibly removed from Knesset meetings, publicly attacked and delegitimized by ministers, harassed online and confronted in the streets; some were manhandled by police or even arrested. Conspiracy theories proliferated — including claims that some families were paid agents of the anti-government movement. In one particularly bizarre case, rumors circulated that hostage Matan Zangauker was not in captivity, but hiding out in Egypt.

On Oct. 13, 2025, the infighting briefly gave way to collective joy, as Israel welcomed home the last 20 living hostages. But the unity did not last. Before the hostages had even been released from the hospital, they and their families came under renewed vitriol — criticized for speaking against Netanyahu, for failing to sufficiently praise the IDF, and for asking the public for financial assistance.

It was a bitter twist of irony. The same acts that had come to symbolize anti-Israel extremism abroad — tearing down hostage posters, accusing hostages of lying — were now being carried out by Israelis themselves. And yet, so much of that derision has remained largely unacknowledged outside of Israel.

While Hamas is still holding the body of Master Sgt. Ran Gvili, the official campaign is over. Hostage Square has been dismantled. The Forum has shuttered its Tel Aviv headquarters and ended the weekly rallies. Goren, finally able to bury his beloved cousin, and Granot-Lubaton, now resettled in Israel, have begun new chapters in their lives.

Both stand by the strategy that shaped the movement abroad — but agree that what comes next must look different. The version of Israel that proved effective in mobilizing support overseas during the crisis now risks reinforcing a status quo many inside the country are fighting to change. And they are asking the same communities that rallied so powerfully for the hostages to engage just as seriously with the struggle over Israel’s future.

For Goren, that means pushing progressive Jews past their long-standing reluctance to “get their hands dirty” with Israeli politics. “Conservative and right-wing American Jews don’t hesitate for a second to get involved,” he asserted. “They get close to the government and the people in power. And they put their money where their mouth is.” He points to the Kohelet Policy Forum, whose American donors helped drive the judicial overhaul in Israel. “These are people that never lived in Israel a day in their lives, pushing the country towards a judicial coup,” he said. “We cannot afford to have Jews who care about Israeli democracy sit this one out.”

Granot-Lubaton shares the urgency, albeit with added empathy. “I don’t judge anyone who is uncomfortable speaking out loudly right now,” she noted. “You don’t need to be protesting in the streets. But you have to educate yourself. You have to talk to one another. Reach out to people who understand what’s happening here, invite them to speak in your synagogues.”

Responsibility, she added, cuts both ways. Israel’s pro-democracy movement must do more to meet American Jews where they are. “It’s not just translating content into English,” she said. “It’s understanding what Jewish communities are experiencing — and why challenging Israel feels so risky.”

But she categorically rejects the idea that Zionism and criticism are at odds. “I chose to come back and raise my children here,” she said. “Clearly I believe in this place. But the only way we can truly flourish is if we’re honest about what we’ve done and what we’re doing. I hope American Jews will join that movement. Unconditional love and support are no longer enough.”

The post The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that appeared first on The Forward.

Continue Reading

Uncategorized

VIDEO: Historian Vivi Laks tells history of the London Yiddish Press

די ייִדיש־ליגע האָט לעצטנס אַרויפֿגעשטעלט אַ ווידעאָ, וווּ די היסטאָריקערין וויווי לאַקס דערציילט וועגן דער אַמאָליקער ייִדישער פּרעסע אין לאָנדאָן.

צ‫ווישן 1884 און 1954 האָט די לאָנדאָנער פּרעסע אַרויסגעגעבן הונדערטער פֿעליעטאָנען פֿון אָרטיקע שרײַבערס וועגן אָרטיקן ייִדישן לעבן.

די קורצע דערציילונגען זענען סאַטיריש, קאָמיש און רירנדיק, אויף טשיקאַווע טעמעס ווי למשל קאַמפֿן אין דער היים צווישן די מינים; פּאָליטיק אין די קאַפֿעען, און ספֿרי־תּורה אויף די גאַסן. די דערציילונגען האָבן געשריבן סײַ גוט באַקאַנטע שרײַבער (למשל, מאָריס ווינטשעווסקי, יוסף־חיים ברענער און אסתּר קרייטמאַן), סײַ היפּש ווייניקער באַקאַנטע.

שבֿע צוקער, די ייִדיש־לערערין און מחבר פֿון אַ ייִדישן לערנבוך, פֿירט דעם שמועס מיט וו‫יווי לאַקס. זיי וועלן פֿאָרלייענען אַ טייל פֿון די פֿעליעטאָנען אויף ענגליש און ייִדיש, און אַרומרעדן די טעמעס וואָס די פּרעסע האָט אַרויסגעהויבן.

וו‫יווי לאַקס איז אַ היסטאָריקערין פֿון לאָנדאָנס ייִדישן „איסט־ענד“, ווי אויך אַן איבערזעצער און זינגערין. זי איז די מחברטע פֿון Whitechapel Noise און London Yiddishtown, ווי אויך אַקאַדעמישע און פּאָפּולערע אַרטיקלען. זי איז אַ קולטור־טוערין אין לאָנדאָן און האָט מיטאָרגאַניזירט סײַ דעם גרויסן ייִדישן פּאַראַד, סײַ דעם Yiddish Café Trust. זי זינגט פּאָפּולערע לידער אויפֿן „קאָקני־ייִדיש“ מיט די גרופּעס קלעזמער־קלאָב און קאַטשאַנעס, און פֿירט שפּאַצירטורן איבער דעם „איסט־ענד“.

The post VIDEO: Historian Vivi Laks tells history of the London Yiddish Press appeared first on The Forward.

Continue Reading

Uncategorized

Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’ 

It’s not every day that a kosher dill pickle puppet gets a chance to learn some Yiddish.

Monty Pickle, star of the children’s series The Monty Pickle Show, recently joined Rukhl Schaechter, host of the Forward’s YouTube series Yiddish Word of the Day, for an episode teaching viewers the Yiddish words for various wild animals.

Or as they’re called in Yiddish: vilde khayes.

The Monty Pickle Show, a puppet comedy on YouTube and TikTok, aims to show young viewers what it means to be Jewish in a fun, lively way. The series was created by the Emmy Award-winning producers of Sesame Street and Fraggle Rock.

So far, he’s met a number of Jewish personalities, including rabbis, musicians and chefs, and explored holidays like Rosh Hashanah, Hanukkah and Passover.

Sitting alongside Rukhl during the lesson, Monty eagerly tries to guess what each word means, providing for some very funny moments.

 

The post Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’  appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News