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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Carrie Prejean Boller ousted from White House Religious Liberty Commission following antisemitism row
(JTA) — Catholic right-wing activist Carrie Prejean Boller has been removed from the White House Religious Liberty Commission over what the chair called her “political agenda” during a public hearing on antisemitism this week.
The announcement of Prejean Boller’s removal by Texas Lt. Gov. Dan Patrick, an evangelical Christian, on Wednesday came after Prejean Boller spurned calls to resign from her post amid mounting backlash over her remarks on Monday.
“Carrie Prejean Boller has been removed from President Trump’s Religious Liberty Commission,” Patrick wrote in a post on X. “No member of the Commission has the right to hijack a hearing for their own personal and political agenda on any issue. This is clearly, without question, what happened Monday in our hearing on antisemitism in America. This was my decision.”
During Monday’s hearing, Prejean Boller, who was named to the commission in June, argued that anti-Zionism is not antisemitic and said her Catholic faith prohibits her from supporting Israel.
“I’m a Catholic, and Catholics do not embrace Zionism, just so you know, so are all Catholics antisemites?” said Prejean Boller, who wore a pin depicting the American and Palestinian flags.
She also defended conservative influencers Candace Owens and Tucker Carlson against antisemitism allegations, later receiving praise from Owens on social media for her defense.
Following Patrick’s announcement of Prejean Boller’s removal, Owens decried the decision in a post on X, which featured a host of antisemitic conspiracy theories.
“Carrie didn’t hijack anything. You hosted a performative Zionist hearing meant to neuter the Christian faith. Carrie spoke truth, as a Catholic, and Christians, the Truth cannot be defeated. Zionists are naturally hostile to Catholics because we refuse to bend the knee to revisionist history and support the mass slaughter and rape of innocent children for occult Baal worshipers. Your decision will only further the Christian enlightenment which is taking place in this country. And for that, we thank you. ✝️,” wrote Owens in the post, which was reposted by Prejean Boller. “@CarriePrejean1 said no to selling her soul.”
Prejean Boller’s removal drew praise from Shabbos Kestenbaum, an antisemitism activist who was invited to speak on Monday’s panel and had previously called for Prejean Boller’s removal.
“We spoke about Christian Americans and Jewish Americans being under assault. She was interested in discussing the Middle East and non advancing American religious liberties. THANK YOU,” tweeted Kestenbaum.
The post Carrie Prejean Boller ousted from White House Religious Liberty Commission following antisemitism row appeared first on The Forward.
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Art theft, angels and neo-Nazis force a reckoning with the past in ‘The Tavern at the End of History’
Tavern At The End of History
Morris Collins
Dzanc Books, 326pp, $27.95
In Morris Collins’ novel about two directionless adults on the hunt for a famous work of art presumed to have been stolen during the Holocaust, one character theorizes that “the only way towards a moral life” is to let go of the past. But Tavern At the End of History a follow up to Collins’ debut novel — the post-colonial thriller Horse Latitudes — is all about remembering, even that which is painful, and reckoning with it.
When readers are first introduced to Jacob, his inappropriate remarks to a student have cost him his professorship and his marriage, and he’s become an alcoholic. At a park in Brooklyn, he meets Baer, an impoverished Orthodox man living in a ramshackle apartment with only a fat orange cat to keep him company. As it turns out, they are both connected to the disgraced Kabbalah scholar Alex Baruch.
After meeting Baruch at a conference in Berlin, Jacob became a devoted follower. Even after Baruch was exposed for lying about being a German Holocaust survivor, Jacob remained loyal and has agreed to meet with Baruch at his sanitarium in Maine the same weekend Baruch plans to auction off a sketch by the deceased Jewish artist Alexander Lurio.
Baer reveals that the sketch had belonged to his family before the war, but, he says, it was confiscated by the Nazis. Jacob agrees go to Maine and look for the sketch with Baer’s cousin Rachel, an art historian still reeling from her husband’s suicide after she helped him leave the Orthodox community. But art isn’t the only interesting thing on Baruch’s private island. There are neo-Nazis, an erotic statue garden, otherworldly entities, and an eccentric group of Jews, although it’s unclear if they are fellow visitors of the sanitarium or patients.
Jacob, Rachel, and the other Jews at the sanitarium are incessantly haunted by the past — for Baruch, this becomes literal, when a friend he presumed had died in the Holocaust appears at his doorstep. The oddball group spends their five days in Maine, primarily telling stories about their trauma, all linked to the Holocaust either through their own experiences or those of their parents. It may be doubtful that there is any sense to be derived from tragedy, but they try their very best.
For Baruch, this means trying to justify lying about his past and doing unspeakable things to make his life easier. Jacob funnels his confusion into philosophical debates about how — or even if — the Holocaust and Israel should be understood in relation to one another. Rachel seems to believe misfortune can be rectified as she hunts for the stolen Lurio sketch.
The book often veers into unsettling territory, sometimes painting overwhelmingly disturbing scenes from the Holocaust, but Collins’ illustrative writing keeps the story engaging, even in its bleakest moments. His world-building is so convincing it’s almost incomprehensible that the Lurio works are fictionalized. Even the enigmatic Alex Baruch and the fake writings Collins “quotes” from feel real.
Because the book takes place in 2017, some of its musings on Israel and antisemitism feel less jarring than they could be. The characters watch the Charlottesville Unite the Right rally on the television, scenes that could now easily be substituted with more alarming images of government officials cozying up to neo-Nazis. The discussions about the Holocaust and Zionism feel less edgy than they may have almost a decade ago, as so much new scholarship questioning the role of memory and trauma in the creation of Israel has come out.
The book ends with some ambiguity about what exactly transpires on the island and how our characters will be able to move on. Still, Collins crafts a compelling art mystery, buttressed by a tale of a group of lost souls trying to find meaning in a world that sometimes feels hopeless.
The post Art theft, angels and neo-Nazis force a reckoning with the past in ‘The Tavern at the End of History’ appeared first on The Forward.
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Netanyahu returns to Washington — this time to shape a deal with Iran, not fight one
When President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House today – their 6th meeting in the U.S. in the last year – their discussion will focus on a shared commitment to confronting the Iranian nuclear threat, but the stakes are different for each of them.
For Trump, a nuclear agreement could cement his legacy as a peacemaker, perhaps even earn him a long-coveted Nobel Peace Prize. For Netanyahu, a deal could bolster his political standing back home in a difficult election year.
In 2015, when President Obama was on the verge of signing a nuclear deal with Iran, Netanyahu cast himself as the indispensable interpreter of the Iranian threat to Washington, as he has again. But back then, Netanyahu came to publicly oppose what he called “a very bad” Iran deal, pushing back against the U.S. president. Now, he is visiting the White House with the hope of shaping U.S. policy on Iran, not challenging the president.
Trump has described the first round of discussions with Iran as “very good,” even as U.S. aircraft carriers and other military assets build up in the region. He has insisted that Tehran is “wanting to make a deal very badly.” Israel, for its part, has made clear that any agreement must go beyond limits on uranium enrichment and also address Iran’s ballistic missile program and its network of regional proxies – Hamas, Hezbollah, the Houthis – that have been attacking Israel.
Netanyahu has said he plans to present the president with Israel’s approach to the nuclear talks led by Trump’s close advisers, son-in-law Jared Kushner and Mideast envoy Steve Witkoff.
Netanyahu is betting that intimacy equals influence. That being the leader who shows up in person — again and again — ensures Israel is not outflanked as decisions are made. Last June, that strategy appeared to pay off. Netanyahu launched a charm offensive aimed at drawing Trump into a more active role in dismantling Iran’s nuclear program. If talks fail, Trump could act again. “Either we will make a deal, or we will have to do something very tough like last time,” Trump told Axios.
But the frequency of these meetings also reflects some vulnerability. It showcases a prime minister who cannot afford distance and disagreement with the White House.
The domestic clock is ticking
The longest-serving Israeli leader is facing a real risk that Israel’s legislature, the Knesset, will dissolve in the coming weeks if his coalition fails to resolve the explosive issue of military conscription for Haredi yeshiva students. The Haredi parties have threatened to vote against the budget ahead of the March 31 deadline — a move that would trigger elections as early as June.
If Netanyahu emerges from the White House visit with rhetorical alignment or symbolic support, he could buy himself time and political oxygen.
These gestures matter for Israel, where the education minister, Yoav Kisch, has formally invited Trump to attend the Israel Prize ceremony on Independence Day in Jerusalem to receive the prestigious award for a “Unique Contribution to the Jewish People.” Israeli officials have also invited him to participate in the annual torch-lighting ceremony, one of the most emotionally charged moments on the Israeli civic calendar.
If Trump accepts the invitation and travels to Israel again, it would be a political gift of the highest order. For Netanyahu’s supporters, that imagery could energize turnout and blunt opposition momentum. For undecided voters, it reinforces a familiar argument: Whatever Netanyahu’s flaws at home, replacing him would risk destabilizing Israel’s most important relationship abroad and its closest ally in any confrontation with Iran.
But Trump’s current position on Iran may still cross Netanyahu’s red lines. And Trump has shown before that he is willing to act unilaterally, even without backing from allies.
Still, he is very popular in Israel, and that benefits Netanyahu. A new survey by the Jewish People Policy Institute showed that 73% of Israelis rate Trump as a better-than-average U.S. president for Israel’s interests and 54% of Jews in Israel view Trump as one of the best presidents in U.S. history.
The post Netanyahu returns to Washington — this time to shape a deal with Iran, not fight one appeared first on The Forward.