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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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New Report Exposes Docters Without Borders for Pursuing Anti-Israel Activism

A Palestinian woman helps a burn victim, Maria Abu Aawad, at a Doctors Without Borders (MSF) hospital, amid severe shortages of medical equipment, medicines and essential materials needed for burn treatment, in Zawaida, in the central Gaza Strip, January 26, 2026. REUTERS/Mahmoud Issa

A Palestinian woman helps a burn victim, Maria Abu Aawad, at a Doctors Without Borders (MSF) hospital in Zawaida, in the central Gaza Strip, Jan. 26, 2026. Photo: REUTERS/Mahmoud Issa

A new report is raising questions about whether one of the world’s most prominent humanitarian organizations has crossed the line from medical advocacy into political campaigning in its approach to Israel and the war in Gaza.

The analysis — published by NGO Monitor, an independent Jerusalem-based watchdog group that monitors nongovernmental organizations — scrutinizes the statements and activities of Médecins Sans Frontières (MSF), also known as Doctors Without Borders, following the Palestinian terrorist group’s Hamas’s Oct. 7, 2023, invasion of Israel and the ensuing war in Gaza.

“Despite the slaughter of over 1,200 people, the injuries to thousands, and the kidnapping of over 250 hostages into Gaza [during Hamas’s Oct. 7 atrocities], MSF’s public communications and almost daily updates immediately pivoted to a singular focus on condemning Israel’s response,” the report says.

NGO Monitor also points to a December 2023 finding by former MSF Secretary General Alain Destexhe, who found that many MSF employees celebrated Hamas’s brutal incursion into Israel, contending that “over 40 percent of statements by staff, including senior figures, praised Hamas and the attacks.”

Destexhe warned last year that “MSF is no longer neutral; its humanitarian language now serves a political cause.”

According to NGO Monitor’s report, MSF, which purports to be a neutral provider of emergency medical care, has increasingly adopted language and positions that align with political advocacy, including accusations that Israel is committing “genocide” in Gaza. NGO Monitor argues that such claims are not supported by verified evidence and risk distorting the realities of a complex and ongoing conflict.

The report contends that MSF’s public messaging has relied on incomplete or unverified information while omitting key context, including the role of Hamas in embedding military infrastructure within civilian areas such as hospitals and residential neighborhoods. Israel has repeatedly cited these conditions as a central challenge in its efforts to target terrorist networks while minimizing civilian harm.

Further, the report accuses the MSF of “systematically omitting essential details and context” such as “the basic military requirements faced by Israel for neutralizing a terror organization with a massive underground tunnel network embedded in civilian infrastructure, and in which hostages were hidden.”

Critics highlighted in the report say that by failing to acknowledge these dynamics, MSF presents a one-sided narrative that could mislead policymakers, media organizations, and international institutions. The watchdog group further argues that statements from globally recognized NGOs carry significant weight and can influence legal proceedings and diplomatic pressure against Israel.

The report criticizes the MSF for asserting that Israel’s military tactics are tantamount to “death sentences,” claiming that the humanitarian organization “sought to leverage its influence” on world leaders” to pressure them to curtail supposed “indiscriminate violence unleashed on a helpless people.”

NGO Monitor also raises concerns about accountability within large humanitarian organizations, calling for greater transparency in how public claims are verified and communicated. It suggests that NGOs operating in conflict zones must maintain strict standards of neutrality to preserve credibility and avoid contributing to misinformation.

MSF has repeatedly defended its work in Gaza, emphasizing the dire humanitarian conditions and the urgency of medical needs on the ground. The organization maintains that its statements are based on firsthand observations by its staff and reflect the severity of the crisis facing civilians.

The report came out two months after Doctors Without Borders publicly acknowledged that armed individuals — many of them masked — were present inside the large compound of Nasser Hospital in southern Gaza, citing intimidation of patients, arbitrary arrests, and suspected weapons movement as reasons for halting some of its work there.

The admission, buried in a rarely referenced FAQ page on the group’s website, lends factual support to claims long asserted by Israeli authorities about the use of medical facilities by Hamas and allied terrorists during the conflict in Gaza.

Last year, NGO Monitor obtained documents revealing that Hamas has long run a coordinated effort to penetrate and influence NGOs in the war-torn enclave — contradicting years of denials from major humanitarian organizations.

The study showed how Hamas has for years systematically weaponized humanitarian aid in Gaza, tightening its grip over foreign NGOs operating in the territory and exposing patterns of complicity and collaboration that contradict the groups’ persistent denials.

According to the documents, Hamas officials designated specific points of contact with “highly respected” international NGOs, including Doctors Without Borders and several others.

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Trump Admin Investigates New York City for Antisemitism Following Nonprofit’s Exposure of ‘Palestine Teach-Ins’

A general view of the US Department of Education in Washington, DC, on Dec. 1, 2020. Photo: Graeme Sloan via Reuters Connect

The Trump administration is investigating the New York City Department of Education (DOE) for allegedly violating federal civil rights laws by failing to stop K-12 teachers from procuring students for membership in anti-Zionist study groups, an enterprise which the government says will flood public school classrooms with antisemitism.

The US Department of Education’s Office for Civil Rights (OCR) said last week that reports regarding the activities of a group which calls itself “NYC Educators for Palestine” prompted its inquiry. First publicized by the North American Values Institute (NAVI), they range from teaching extracurricular courses on “Palestinian resistance” to holding “Palestine teach-ins” on federal holidays.

NAVI has noted that public sector union leaders enrolled in the United Federation of Teachers (UFT) are some of the group’s most eager participants and endorsers. The problem, according to critics, is that their affiliation implies the approval of a city government that the Trump administration says should be ending the practice.

NYC Educators for Palestine targets children as young as five, the US Education Department alleged in a press release announcing the action, describing long sessions in which teachers drill into them the notions that Israelis are “genocidal white supremacists” and that Hamas terrorists are “martyrs.”

The group also targets high school students preparing to transition to college and the workplace as well. In January, it held a “teach in” on the Martin Luther King holiday, casting a wide net for children “ages 6-18.”

The inexorable outcome of the group’s indoctrination is the radicalization of students who will point to disinformation confected by anti-Zionist activists as cause to abuse their Jewish classmates, the Education Department said.

“No child should be taught by his or her teachers to hate their peers. Neither should Jewish children be taught that being Jewish somehow makes them inherently guilty or proponents of hate and violence,” Assistant Secretary of Education for Civil Rights Kimberly Richey said in a statement. “Discrimination has no place in our schools, and, unlike the previous administration, the Trump administration will not turn a blind eye to antisemitic harassment. [The Office for Civil Rights] will investigate these appalling allegations to ensure the equal treatment of all students.”

According to NAVI, the leading supplier of money and support for the NYC Educators for Palestine’s initiatives is a little-known nonprofit titled “Rethinking Schools,” which describes its mission as “strengthening public education through social justice teaching and education activism.”

Rethinking Schools in turn is a beneficiary of the National Education Association (NEA), the largest teachers union in the country, and the Lannan Foundation — a benefactor of Mohammed El-Kurd, an anti-Zionist activist who has trafficked in antisemitic tropes, demonized Zionism, and falsely accused Israelis of eating Palestinians’ organs. The Schwab Charitable Fund, founded by investment banker Charles Schwab in 1999, has also donated some $78,000 to Rethinking Schools, according to NAVI.

In an exclusive interview with The Algemeiner, NAVI chief strategy officer Josh Weiner said that NYC Educators for Palestine’s activities clearly violate civil rights laws even as they transgress professional ethics.

“First off, they’re actively advertising and speaking at these events and sharing their status as New York City public school teachers to attract attendance, which is misleading for suggesting that they are sponsored by the Department of Education or New York City,” he explained, noting that the group will hold at least six more events before the end of the academic year. “Essentially what they’re doing is training students to be hostile toward fellow students based on their identity as Jews as Israelis. That likely creates a hostile environment at school and limits their access to an equal education.”

The federal government’s intervention in the matter is “long overdue,” Yael Lerman, executive director of StandWithUs Saidoff Law, a legal advocacy group based in California, told The Algemeiner in a statement.

“Jewish and Israeli students are afforded the same protections as every other child under Title VI of the Civil Rights Act,” Lerman said. “Schools are not free for qll political activism — especially when that activism creates a hostile environment for students based on their identity. When educators blur the line between instruction and indoctrination, and when repeated warnings from parents and advocacy groups go unaddressed, federal intervention becomes necessary. This case matters not just for New York City but for school systems across the country.”

Follow Dion J. Pierre @DionJPierre.

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Social Justice Academy in California Tormented Jewish Student After Oct. 7 Attack, New Lawsuit Says

Illustrative: High school students participating in anti-Israel demonstration on Jan 26. 2024: Photo: Michael Ho Wai Lee / SOPA Images via Reuters Connect

Another California public school district has been accused of allowing antisemitic discrimination and harassment in a disturbing new civil lawsuit filed by The Deborah Project, a legal advocacy group that has contested a slew of similar cases across the state.

The victim in the case is Eden Horowitz, a female Jewish student from Alameda County who says the San Leandro Unified School District (SLUSD) stood down while students and instructors at the Social Justice Academy of San Leandro High School tormented her for nearly three years.

“This case exemplifies a disturbing trend: schools that champion social justice while turning a blind eye to antisemitism,” Jerome Marcus of The Deborah Project said in a statement announcing the action. “We are holding these institutions accountable to their own shared values.”

The complaint that says that, on paper, Horowitz should have fit in at the Social Justice Academy, which says that its mission is to uplift minority students by teaching them to oppose “power oppression, capitalism, white supremacy, imperialism, colonialism, racism, sexism, homophobia … and transphobia.” In addition to being Jewish, she is a multiracial American of Brazilian, African American, Native American, and Eastern European heritage — an archetype of the kind of student sought by progressive institutions across the US.

However, the complaint alleges that Hamas’s Oct. 7, 2023, massacre across southern Israel caused students and faculty to cancel out everything that once merited Horowitz’s being embraced by the SJA community. Overnight, her “intersectional” racial identity became second to the fact that she is Jewish, and her lawyers say that attending the Social Justice Academy became a daily tribulation.

One teacher, Erica Viray Santos, led the movement against her, the complaint charges. In class, Santos made a show of accusing Israel of “genocide” and proclaimed that she would not teach key units on the Holocaust. Allegedly, Santos also publicly paraded her contempt for Horowitz, denouncing her in arguments with the school’s principal that she initiated within earshot of the class. Meanwhile, her classmates began calling her a “Zionist” and a “racist,” according to the lawsuit.

The profusion of anti-Jewish sentiment fused with near manic obsession over the Middle East conflict to inspire criminality, the complaint continues. As the SJA community fulminated over Horowitz’s refusal to accept their views, someone allegedly graffitied antisemitic messages alluding to the Holocaust and other classic antisemitic tropes in a school bathroom. Having already refused to acknowledge the situation’s rising severity despite receiving a stack of complaints related to it, SLUSD officials responded to the hate crime with more indifference, according to the suit. District officials saw to the graffiti’s erasure, delayed condemning it, and later dropped its search for the culprit.

Ultimately, the district allegedly found cause to punish the Jewish victim. While her bullies walked free, the Social Justice Academy “expelled” her from every initiative she had joined to foster the better world envisioned in the school’s mission statement. It then, according to the complaint, refused to perform services related to disability accommodations for the student to sabotage her academic performance and “isolated” her from everyone else. Topping off what her lawyers describe as “retaliation,” SJA placed her in a probationary program under the threat that she would be expelled from the school if she did not fulfill its cumbersome requirements.

By that point, a doctor had clinically diagnosed Horowitz with depressive and anxiety orders, and she was suffering panic attacks. Her parents’ last recourse for remedying the situation, filing a lawsuit, ultimately prompted SJA to act on its threat to expel her, which it did after an attorney notified a district official of the coming action.

SJA staff allegedly announced the news to the student body as a way of “further humiliating” Horowitz, who then received failing grades in every course.

On Friday, SLUSD declined to comment on the troubling allegations, telling The Algemeiner it “is aware of the lawsuit, and because it is an active legal matter, cannot comment at this time.”

In the meantime, Horowitz’s attorneys say that SLUSD has to be held accountable for “state-sponsored exclusion” and for corrupting progressive values to use them as instruments of racial hatred.

“Faculty didn’t just ignore the antisemitic abuse — they fueled it,” said Ryan Weinstein, counsel for The Deborah Project’s partner in the case, Ropes & Gray LLC. “When confronted with the truth, the district didn’t investigate it; it retaliated. We are seeking systemic change to ensure that ‘social justice’ is never again used as a shield for discrimination against a Jewish student — or any student.”

All of California is under scrutiny over K-12 antisemitism, as The Algemeiner has previously reported.

In February, a consortium of Jewish advocacy groups — the Louis D. Brandeis Center for Human Rights Under Law and StandWithUs — sued the state, alleging that Jews have been called “k—kes,” threatened with gang assaults, and subjected to chants proclaiming “F—k the Jews” at anti-Israel demonstrations promoted by faculty.

In one highly disturbing incident described in the legal complaint, fifth graders from the Oakland Unified School District were filmed telling their teacher, “Another major thing that I’ve learned is that the Jews, the people who took over, basically just stole the Palestinians’ land” and “one thing that’s really surprising to me, and that appeals to me is that the US is helping the Jews.” In another incident, the Oakland Education Association created a curriculum in which the intifada — two prolonged periods of terrorism in which Palestinians murdered Israeli civilians — was taught to third graders as a nursery rhyme.

“Jews consistently are being targeted with hostility because of who they are, including in California and particularly in K-12 public schools. This lawsuit seeks to remedy that,” StandWithUs chief executive officer Roz Rothstein said in February. “It is imperative that California K-12 schools not be co-opted by those seeking to indoctrinate students into antisemitic hate. However, Jewish students and parents indicate that this is precisely what is happening in California. Shockingly, those tasked with enforcing non-discrimination laws in our schools have failed to intervene effectively to put a stop to this growing problem.”

Follow Dion J. Pierre @DionJPierre.

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