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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Vanderbilt launches inquiry into instructor after math question about Israeli occupation draws criticism
(JTA) — Vanderbilt University has launched an inquiry into a mathematics lecturer whose classroom exercise about Palestinian territory drew criticism from the activist group StopAntisemitism.
Tekin Karadağ, a senior lecturer at the university’s department of mathematics, drew the ire of the antisemitism watchdog after it obtained a slide from one of his lectures that used a pro-Palestinian protest slogan and suggested that Israel was shrinking the Palestinian territory.
“Assume Palestine as a state with a rectangular land shape. There is the Mediterranean Sea on the west and the Jordan River on the east,” read the slide. “From the river to the sea, Palestine (…) was approximately 100 km. in 1946. The land decreases by 250 sq. km per year, due to the occupation by Israel. How fast is the width of the land decreasing now?”
Karadǎg, a Turkish national who received his PhD from Texas A&M University in 2021, included the question under “examples related to the popular issues” in a survey of calculus class, according to StopAntisemitism, which wrote in a post on X that Karadǎg was “bringing his anti-Israel, antisemitic bias into his classroom.”
In a statement shared with the Jewish Telegraphic Agency, Vanderbilt said that the content had been removed and that an inquiry had been launched into Karadağ.
“The university has received reports alleging a member of the faculty engaged in unprofessional conduct related to content shared during course instruction,” the school said. “The content in question has been removed, and a formal inquiry has been initiated consistent with relevant university policy.”
In recent years, rhetoric about the Israeli-Palestinian conflict on college campuses has grown increasingly fraught, with professors’ commentary on the region sparking heavy scrutiny and, at times, disciplinary measures when their universities have determined that they exceeded the bounds of academic freedom. A recent report by Columbia University’s antisemitism task force found that students frequently experienced pro-Palestinian advocacy in classes entirely unrelated to the Middle East — such as dance or math classes.
The inquiry was not the first time that Vanderbilt took swift action against the expression of pro-Palestinian sentiments on its campus.
In March 2024, the university, which has roughly 1,100 Jewish undergraduate students, was among the first universities to expel students who participated in pro-Palestinian demonstrations. This year, the school’s antisemitism “grade” from the Anti-Defamation League was bumped up from a “C” to an “A.”
The post Vanderbilt launches inquiry into instructor after math question about Israeli occupation draws criticism appeared first on The Forward.
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Hugh Laurie rejects ‘Zionist’ label after his tribute to Israeli ‘Tehran’ producer sparks social media firestorm
(JTA) — British actor Hugh Laurie pushed back against being labeled as a “Zionist” after facing a wave of online criticism for posting a tribute to the Israeli producer of the hit television show “Tehran.”
“Dana Eden, who co-created and produced ‘Tehran’, died on Sunday, seemingly by her own hand,” Laurie, who played a nuclear inspector in the show’s third season, tweeted last week. “It’s a terrible thing. She was brilliant, and funny, and an exceptional leader. Love and condolences to all who knew her.”
The seemingly innocuous post eulogizing Eden, 52, who was found dead while filming the latest season of the hit Apple TV+ series in Athens last week, quickly drew a volley of backlash on social media.
“She was part of the occupation force’s propaganda arm,” wrote one user in response to Laurie’s post. “What a shame, didn’t expect you to be a closet Zionist.” Another wrote that Eden “creates propaganda for Israel so that they can kill kids more effectively. People should have no sympathy for her.”
The award-winning series, which follows a young Israeli Mossad agent in Iran, was produced by the Israeli public broadcaster Kan and purchased by Apple TV+ in 2020 for roughly $20 million. Eden’s death, for which no cause has been announced, occurred during production of the show’s fourth season, which had already stalled following Oct. 7.
Laurie is not the first actor to spurn the “Zionist” label, as entertainers in recent years have increasingly faced pressure to declare their views on Israel. In December, Jewish actress Odessa A’zion pushed back on claims she was a Zionist after an image of her wearing an IDF shirt as a teenager circulated online.
On Friday, Laurie, who previously starred in the Emmy Award-winning medical drama “House,” shot back at the criticism.
“Nothing I have ever said or done could lead a sane person to believe that I am a Zionist,” wrote Laurie in a post on X. “However. If someone exults in the death of a friend of mine, yes I will block them. If you wouldn’t do the same in my position, you can f—ck off too.”
Laurie’s subsequent post also drew outcry, but this time from pro-Israel influencers who lamented the actor’s disavowal of the Zionist label, calling him “weak” and a “pathetic weasel” in the replies.
Freelance journalist Angela Epstein replied to Laurie’s post, writing, “Not Hugh Laurie as well. I thought he was one of the decent ones….”
“God almighty, why does no one understand English any more?” wrote Laurie in response to Epstein’s critique. “I have not spoken or written a word that would indicate pro or anti Zionism. That’s what those words mean. Blimey.”
The post Hugh Laurie rejects ‘Zionist’ label after his tribute to Israeli ‘Tehran’ producer sparks social media firestorm appeared first on The Forward.
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German anti-Zionist group’s plan to protest at Buchenwald memorial over kaffiyeh ban sparks outrage
(JTA) — An anti-Zionist group in Germany has drawn condemnation after it announced plans for a protest against the Buchenwald concentration camp memorial in response to a ban on pro-Palestinian symbols at the site.
The group Kufiyas in Buchenwald claims that the memorial has become a place of “historical revisionism and genocide denial.” It announced a demonstration for April 11, the anniversary of the liberation of the Nazi concentration camp.
“Instead of honoring the persecuted and resolutely opposing every genocide, the memorial spreads Israeli propaganda and provides the ideological ammunition for the ongoing genocide in Palestine,” the group says on its website.
Buchenwald, one of the first concentration camps built by the Nazis and one of the largest in the country, was the site of the murder of roughly 56,000 male prisoners, including 11,000 Jews, from 1937 to 1945.
Last year, a German court ruled that the concentration camp had a right to refuse entry to visitors who wear a keffiyeh, a traditional Palestinian headscarf that has been adopted by pro-Palestinian protesters. The ruling stemmed from a lawsuit by a woman who attempted to wear the scarf to an event commemorating the concentration camp’s liberation.
The woman, who was only identified by her first name, Anna, posted a testimony about her actions on the Kufiyas in Buchenwald Instagram page in which she said she was inspired by the resistance of Buchenwald prisoners.
“Our fundamental principle is this: criticism of the Israeli government’s policies, settlement policy, or actions in the Gaza Strip is legitimate,” said the Buchenwald Foundation’s director Jens-Christian Wagner in a statement outlining the memorial’s protocols. “However, it becomes antisemitic when used to relativize the Holocaust and discredit its victims as perpetrators. We will not tolerate this at the Buchenwald Memorial.”
The campaign against the memorial has been signed onto by a host of pro-Palestinian groups, including the International Jewish Anti-Zionist Network and the German group Jewish Voice for a Just Peace in the Middle East, which has defended the protest on X as evidence of what “commemorating past German crimes has to do with rejecting current ones.”
In a post on Instagram announcing the protest earlier this month, the Kufiyas in Buchenwald group wrote that it would hold a “public protest” in Weimar, the German city located nearby the concentration camp. The group also said it planned to host lectures and a “tour that vividly illustrates the events in the former concentration camp.”
It was unclear whether the protest is intended to take place outside the memorial itself. Kufiyas in Buchenwald did not immediately respond to an inquiry from the Jewish Telegraphic Agency about the location of the protest.
The protest quickly drew condemnation from German leaders, including the country’s antisemitism czar Felix Klein, who told the Swiss outlet Neue Zürcher Zeitung that the protest marked a “new low point in the unfortunately all-too-common reversal of perpetrator and victim roles.”
Michael Panse, the commissioner for combatting antisemitism for the German state Thuringia, where Weimar is located, told the outlet that the protest was “tasteless and historically ignorant.”
The protests also drew condemnation from the European Jewish Congress, which wrote in a post on X that the demonstration represents a “deeply troubling instrumentalization of Holocaust remembrance.”
“Holocaust memorial sites are places of solemn reflection and respect for the victims of National Socialism,” the post continued. “They must never be exploited to promote agendas that deny Israel’s legitimacy or glorify those who perpetrate violence against Jews.”
The post German anti-Zionist group’s plan to protest at Buchenwald memorial over kaffiyeh ban sparks outrage appeared first on The Forward.