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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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‘This isn’t the Gov. Newsom that we know’: One week after apartheid remark, calls to reconsider remain unheeded
One week after California Gov. Gavin Newsom caused a stir by using the term “apartheid” to describe Israel, Jewish leaders in the state and beyond — have tried in vain to get him to walk back his statement.
Those seeking answers include allies of the term-limited governor, a likely presidential candidate, who have defended his record and even the comment itself.
Newsom said March 3 on a podcast that Israel had been talked about “appropriately as sort of an apartheid state,” and suggested that a time may come when the U.S. should reconsider its military aid to Israel.
Some Jewish leaders have said the apartheid comment had been taken out of context, and representatives of Jewish groups who met with the governor’s staff following Newsom’s remark called the conversation constructive. But Newsom has not backtracked in public appearances since then, leaving those leaders split on whether a serious contender for the 2028 Democratic nomination — long seen as a champion of Jewish causes — is plotting a new course on the national stage.
Newsom’s clarification two days later — noting that he was referencing a Thomas Friedman column in the New York Times about the direction Israel was headed — offered them little succor.
“It’s out of step,” said David Bocarsly, executive director of Jewish California, a group that represents more than 30 Jewish community organizations in the state. “This isn’t the Governor Newsom that we know.”
Newsom’s office did not respond to an inquiry.
‘Sort of an apartheid state’
Newsom made the remark in a live taping of Pod Save America, a podcast hosted by former Obama administration staffers Jon Favreau and Tommy Vietor. The duo, who are among the Democratic mainstream’s most vocal Israel critics, asked Newsom whether he thought the time had come to reevaluate American military support for the country.
In an extended response, Newsom brought up Israeli Prime Minister Benjamin Netanyahu.
“The issue of Bibi is interesting, because he’s got his own domestic issues,” Newsom said. “He’s trying to stay out of jail. He’s got an election coming up. He’s potentially on the ropes. He’s got folks, the hard line, that want to annex the West—the West Bank. I mean, Friedman and others are talking about it appropriately as a sort of an apartheid state.”
As to whether the United States should consider rethinking military support for Israel down the road, Newsom replied, “I don’t think you have a choice but that consideration.”

Newsom’s use of the term and apparent willingness to break from pro-Israel orthodoxy sent heads spinning. Jewish Insider described the interview as a “hard left” shift. A column in the Jewish Journal of Greater Los Angeles assailed Newsom for “finger in the wind politics.” And secular outlets like Politico and The Guardian reported that Newsom had likened Israel to an apartheid state.
Even organizations that have historically enjoyed a collaborative relationship with Newsom publicly condemned the remarks. Jewish California, whose member groups include the state’s local Jewish federations, took to Instagram to call them “inflammatory.”
Newsom said in a subsequent live appearance March 5 that he was referencing Friedman’s recent assertion that Israel annexing the West Bank without giving Palestinians equal rights would create an apartheid system.
“I was specifically referring to a Tom Friedman column last week, where Tom used that word, ‘apartheid,’ as it relates to the direction Bibi is going, particularly on the annexation of the West Bank,” he said. “I’m very angry with what he is doing.”
The clarification wasn’t strong enough for the Jewish California coalition. Bocarsly told The Jewish News of Northern California last week the groups hoped to see a definitive public statement from the governor that he continues to support funding for Israel’s defense and that he “doesn’t believe that a thriving, pluralistic and democratic society, as it is in its current state, is an apartheid state.”
Tye Gregory, chief executive of the JCRC Bay Area — a Jewish California member group — added to the outlet that “we need to hear directly from the governor.”
The coalition left its conversation with Newsom officials believing such a statement was forthcoming, but Bocarsly said his optimism was fading.
“It’s been several days, and we haven’t seen the clarification that we had hoped,” Bocarsly said. “And we’re still waiting.”
A loaded word
Some international and Israeli human rights organizations say Israel’s occupation of the West Bank and the treatment of Palestinians in the territory already constitutes apartheid.
The term was originally used to describe the system of institutionalized segregation in South Africa that granted the minority white population official higher status, denied nonwhites the right to vote and enforced a range of other forms of economic, political and social domination. Those applying the apartheid term to Israel point to the Israeli citizenship, voting rights, freedom of movement and legal protections granted in the West Bank to Israeli residents but not Palestinians in the territory.
But many Jews say that any charge of apartheid — whether referring to the present or a hypothetical future — oversimplifies the Israeli-Palestinian conflict and is used as a cudgel to delegitimize the Jewish state, where within its boundaries Israeli Arabs can vote and travel freely.
Israel annexing the West Bank — a stated goal of far-right ministers in the Netanyahu coalition like Itamar Ben Gvir and Bezalel Smotrich — would replace the premise of Palestinian sovereignty in the territory, which is officially governed by the Palestinian Authority, and enshrine the two-tier system. Such a step, Friedman wrote in a Feb. 17 column, would amount to apartheid.
“It’s been several days, and we haven’t seen the clarification that we had hoped. And we’re still waiting.”
David BocarslyExecutive Director, Jewish California
Bocarsly believed that Newsom’s reference to apartheid had been misinterpreted — even after the governor clarified his views — as describing Israel today, rather than a future scenario.
Nevertheless, he said, by invoking the term “apartheid” at all the governor had played into an effort among Israel’s detractors to make use of terms like “apartheid” and “genocide” to describe the Jewish state’s actions a litmus test for elected leaders.
Only a month earlier, Democratic State Senator Scott Wiener — then the co-chair of California Legislative Jewish Caucus — called Israel’s war in Gaza a genocide, after first declining to during a congressional candidate debate and getting jeers in response.
“For someone as close to our community as Gavin Newsom is, I think it was disappointing and painful for a lot of people to see that he was falling into this test,” Bocarsly said. “We want to know that when it comes down to it, that he is willing to avoid criticizing Israel in that way.”
Halie Soifer, chief executive of the Jewish Democratic Council of America, said Newsom’s initial comments had been taken out of context, and she was satisfied with his later clarification. Instead, she objected more to Newsom’s suggestion that the U.S. might eventually withhold military aid to Israel. The JDCA rejects withholding or conditioning such aid in its platform.
Still, while the “apartheid” phrase got the most attention, Soifer suggested it was just as revealing when — in the same podcast appearance — Newsom had described Israel’s rightward turn under Netanyahu as “heartbreaking.”
“It’s indicating his emotions are actually in this but also disagreement with the policies of the current Israeli government,” Soifer said. “And that is a view that polling has consistently shown is held by the vast majority of American Jewish voters.”
But she acknowledged that further backtracking would help, noting that she had listened to the section of the podcast multiple times to get a clear idea of his intent.

“I don’t think the average person is doing that,” Soifer said in an interview, “and he shouldn’t assume that either.”
The governor you know
The comments seemed to break with Newsom’s track record of verbal and legislative support for Jewish life both in the state and in Israel.
During his seven years in the governor’s office, he has funded the largest nonprofit security grant program in the nation, signed a landmark bill aimed at addressing antisemitism in public education and poured some $50 million into Holocaust survivor assistance programs. He also visited Israel to meet with Oct. 7 survivors less than two weeks after the attacks.
That made Newsom’s failure to hedge in a more fulsome way all the more confounding for his Jewish allies.
Gregg Solkovits, president of Democrats for Israel Los Angeles, a Democratic party club, thought the governor had been intentionally vague — and was intentionally waiting out the Jewish criticism — to “protect his left flank” as a future presidential candidate.
“He knows that in the upcoming election, there will be Bernie-supportive candidates who are going to be running for the nomination, and he will be attacked for being too pro-Israel, which he has been consistently,” Solkovits said. “Would I wish that he had not taken that approach entirely? Of course. I also understand he’s running for president.”
Soifer offered that Newsom might just be waiting for the right opportunity.
“He doesn’t actually legislate on this particular issue, so perhaps he feels he doesn’t need to clarify,” she said. “But I think it would be helpful for him to clarify that, especially if he’s seeking an opportunity at some point in the future to weigh in on such decisions.”
The post ‘This isn’t the Gov. Newsom that we know’: One week after apartheid remark, calls to reconsider remain unheeded appeared first on The Forward.
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Norway Police Apprehend 3 Suspects in US Embassy Bombing
Police vehicles outside the US embassy, after a loud bang was reported at the site, in Oslo, Norway, March 8, 2026. Photo: Javad Parsa/NTB/via REUTERS
Norwegian police said on Wednesday they had apprehended three brothers suspected of carrying out Sunday’s bombing at the US embassy in Oslo, in an attack investigators have branded an act of terrorism.
The powerful early-morning blast from an improvised explosive device (IED) damaged the entrance to the embassy‘s consular section but caused no injuries, Norwegian authorities have said.
The three suspects, all in their 20s, are Norwegian citizens with a family background from Iraq, police said.
“They are suspected of a terror bombing,” Police Attorney Christian Hatlo told reporters.
“We believe they detonated a powerful bomb at the U.S. embassy with the intention of taking lives or causing significant damage,” Hatlo said, adding that none of the suspects had so far been interrogated.
One of the men was believed to have planted the bomb while the two others were believed to have taken part in the plot, Hatlo said.
The brothers, who were not named, had not previously been subject to police investigations, he added.
A lawyer representing one of the three men said he had only briefly met with his client and that it was too early to say how the suspect would plead.
Lawyers representing the two others did not immediately respond to requests for comment when contacted by Reuters.
“Although it is early in the investigation, it is important that the police have achieved what they characterize as a breakthrough in the case,” Norway‘s Minister of Justice and Public Security Astri Aas-Hansen said in a statement.
Images of one of the suspects released by police on Monday showed a hooded person, whose face was not visible, wearing dark clothes and carrying a bag or rucksack.
Investigators on Monday said one hypothesis was that the incident was “an act of terrorism” linked to the war in the Middle East, but that other possible motives were also being explored.
Police are now investigating whether the bombing was done on behalf of a foreign state, Hatlo said, reiterating that they were also looking into other possible motives.
Europe has been on alert for possible attacks as the US and Israel conduct air strikes on Iran and Iran strikes Israel and US targets in the Middle East.
On Monday, a synagogue in the Belgian city of Liege was damaged by a blast that authorities called an antisemitic attack. It was not clear who was behind it.
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Belgium’s Jewish Community Sounds Alarm on Rising Antisemitism After Liège Synagogue Attack
Police secure the site of a synagogue damaged by an explosion early on Monday, in Liege, Belgium, March 9, 2026. Photo: REUTERS/Yves Herman
Just days after a synagogue in Liège, Belgium was struck in an apparent antisemitic bombing, the local Jewish community is sounding the alarm over a surge in hostility and targeted violence against Jews across the country.
In an interview with the local news outlet La Première on Tuesday, the president of the Committee of Jewish Organizations in Belgium (CCOJB), Yves Oschinsky, called on government authorities to deploy soldiers to protect Jewish sites and institutions if police protection proves insufficient.
Following the attack on a synagogue in Liège, a city in the country’s eastern region, early Monday morning, Oschinsky warned that the Jewish community faces a far greater threat than authorities publicly acknowledge, emphasizing that Jewish institutions remain at heightened risk.
He also slammed the government for failing to appoint a national coordinator to fight antisemitism, while urging political parties and officials to take urgent, concrete action to protect the Jewish community.
Like most countries across the Western world, Belgium has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to the Belgian Interfederal Center for Equal Opportunities and the Fight against Racism and Discrimination (Unia), which tracks antisemitism nationwide, 192 reports of antisemitism and Holocaust denial were filed in 2025, following a record 270 cases in 2024 — marking two consecutive years well previous years.
Before the Oct. 7 atrocities, only 31 antisemitic cases had been reported in Belgium in 2022.
On Tuesday, the Brussels-based Jonathas Institute released a new report warning that antisemitic prejudices remain widespread and deeply entrenched in Belgium.
“The results are clear: the study highlights that the population of Brussels continues to hold many antisemitic stereotypes ‘inherited from the past’ of a religious or political nature,” the institute said in a statement.
The newly released report found that 40 percent of respondents in Brussels agreed with the claim that Jews control the financial and banking sectors, while one in four blamed Jews for various economic crises.
According to the study, these stereotypes are “sometimes expressed as obvious truths” without overt hostility, a pattern the report warns makes them especially prone to being trivialized, particularly online.
More than one in five Belgians believe Jews are “not Belgians like the others,” while 21 percent label Jews an “unassimilable race.”
“The attack on the synagogue in Liège confirms that it is no longer just antisemitic speech that has been unleashed, but antisemitic acts as well. This aggressive antisemitism continues to rise,” the institute said.
The survey also found that 70 percent of respondents believe Jews form a “close-knit or closed community.”
In relation to the war in Gaza, 39 percent of Belgians claim that “Jews are doing to Palestinians what the Nazis did to them.” This view is particularly common among 18- to 35-year-olds, who are more likely to compare Israel’s actions to those of the Nazis.
Within far-right circles, 69 percent believe Jews exploit the Holocaust, while 72 percent say Jews use antisemitism for their own interests.
Based on these findings, the Jonathas Institute urged authorities and policymakers to strengthen historical education, improve digital literacy, and remain vigilant against narratives that normalize or justify hostility toward Jews, warning that such discourse can ultimately spark real-world violence.
The institute also calls for formalizing the International Holocaust Remembrance Alliance’s (IHRA) working definition of antisemitism, aiming to better distinguish “legitimate criticism of Israel” from “forms of anti-Zionism that revive antisemitic patterns.”
IHRA — an intergovernmental organization comprising dozens of countries including the US and Israel — adopted the “working definition” of antisemitism in 2016. Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations.
According to the definition, antisemitism “is a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of antisemitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.” It provides 11 specific, contemporary examples of antisemitism in public life, the media, schools, the workplace, and in the religious sphere. Beyond classic antisemitic behavior associated with the likes of the medieval period and Nazi Germany, the examples include denial of the Holocaust and newer forms of antisemitism targeting Israel such as demonizing the Jewish state, denying its right to exist, and holding it to standards not expected of any other democratic state.
