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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Over 300 rabbis and Jewish leaders call for removal of UN official who denied Oct. 7 rapes
(JTA) — Over 300 Jewish leaders, including women’s rights advocates and rabbis, urged the United Nations on Tuesday to remove Reem Alsalem, the U.N. rapporteur on violence against women and girls, for denying that rape occurred during Hamas’ Oct. 7, 2023, attack on Israel.
The letter, which was addressed to U.N. secretary-general Antonio Guterres, came two weeks after Alsalem claimed in a post on X that “No independent investigation found that rape took place on the 7th of October.”
In the letter, its signatories express their “horror and outrage” at Alsalem’s rhetoric, and cite two U.N. reports from March 2024 and July 2025 that concluded that there was “reasonable grounds” to believe that sexual violence had taken place during the attacks “in multiple locations, including rape and gang rape.”
The petition was organized by Amy Elman, a professor at Kalamazoo College who has authored books on antisemitism and state responses to sexual violence, and Rafael Medoff, the director of the David S. Wyman Institute for Holocaust Studies. It was shared with the Jewish Telegraphic Agency soon after being sent to Guterres.
“The targeted sexual abuse of Israelis by Hamas and its supporters is one weapon in the arsenal of those seeking Israel’s obliteration,” Elman said in a statement. “It’s outrageous that deniers such as Reem Alsalem are aiding and abetting the sexual violence by claiming it never happened. These apologists should be ashamed of themselves.”
The letter’s signatories include Deborah Lipstadt, the former antisemitism envoy; Judith Rosenbaum, the head of the Jewish Women’s Archives; Rabbi Irving Greenberg, the former chairman of the U.S. Holocaust Memorial Museum; Rabbi Deborah Waxman, the president of Reconstructing Judaism; and Hebrew College president Rabbi Sharon Cohen Anisfeld.
Dispute over whether sexual violence took place as Hamas murdered about 1,200 people in Israel on Oct. 7 has solidified as a point of sustained interest for some of Israel’s staunchest critics who allege that Israel and its supporters are using claims of rape as propaganda. Even the United Nations, frequently maligned by Israel and its supporters over its record toward Israel, has drawn allegations of complicity in the propaganda campaign from pro-Palestinian voices — though the U.N. rapporteur on Palestinian rights, Francesca Albanese, who has faced her own calls for dismissal from the Trump administration, has also publicly questioned the claims.
In addition to the U.N. reports, independent reporting and research by an Israeli nonprofit have validated claims of sexual violence on Oct. 7.
In the X exchange that spurred the new letter, Alsalem was arguing with another user about the Israeli government’s prosecution of soldiers accused of abusing a Palestinian detainee.
A day later, Alsalem posted a link to a Substack podcast from October where she criticized the credibility of the March 2024 U.N. report and said she had sought contact with the Israeli government to confirm its findings but had not received a response.
“The media, certain organizations and the world basically fell into the trap that Israel set up, which is to project that there was barbaric sexual violence being committed by these barbarian Palestinian men, and it was spun around and disseminated and very much used in order to then justify the genocide,” said Alsalem on the podcast.
Medoff said in a statement that Alsalem’s continued employment reflected inconsistent standards when it comes to Israel and antisemitism.
“If a UN official made such a remark concerning rape victims from any other ethnic or religious group, there would be an international uproar,” he said. “The same standard should apply to Israeli Jewish women who were sexually assaulted by Hamas terrorists.”
The post Over 300 rabbis and Jewish leaders call for removal of UN official who denied Oct. 7 rapes appeared first on The Forward.
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Rome synagogue memorial for 2-year-old killed in 1982 Palestinian terror attack vandalized
(JTA) — A synagogue in Rome and a memorial for a 2-year-old boy killed in a 1982 attack by Palestinian terrorists on the city’s Great Synagogue were vandalized on Monday by unknown individuals.
The plaque dedicated to Stefano Gaj Taché, who was killed in the attack that also left 37 injured, is located on the Monteverde synagogue, also known as the Beth Michael Synagogue, in Rome.
The unknown vandals spray painted black on the memorial, and also wrote “Free Palestine” and “Monteverde anti-Zionist and anti-fascist” on the facade of the synagogue, according to the Italian newspaper Corriere della Sera.
The vandalism was condemned by Victor Fadlun, the president of the Jewish Community of Rome, who said in a post on Instagram that the incident came amid a “a climate of intimidation” where antisemitism has “become a tool of political protest.”
“We place our trust in the police and call for the government’s strong intervention to halt this spiral of hatred,” Fadlun continued.
The incident comes amid a recent series of antisemitic vandalism in Rome, an epicenter of pro-Palestinian activism that has continued to see large demonstrations even after the ceasefire in the Israel-Hamas war in Gaza.
In October, the words “Dirty Jews, may you all burn” were spray-painted on the shutters of a kosher bakery, and in June a sign at another local synagogue was defaced with the words “Sieg Heil” and ”Juden Raus.”
“This is an act that outrages the Jewish community and deeply wounds it, because the plaque is dedicated to a child murdered by Palestinian terrorism and because this is a meeting place where young people and children meet, where they pray and create a sense of community,” Fadlun told Corriere della Sera. “Attacking the synagogue in this way means disavowing and violating the right of Jews to be able to come together and lead a normal life.”
In a subsequent post on Instagram, Fadlun said Italian President Sergio Mattarella had spoken to him over the phone to express his “solidarity” in relation to the synagogue vandalism.
Antonio Tajani, the Italian minister of foreign affairs, also condemned the vandalism in a post on X, adding that he has called Fadlun as well.
The European Jewish Congress also condemned the vandalism in a post on X. “This is not ‘anti-Zionism.’ It is antisemitism: the targeting of Jewish memory, Jewish mourning and Jewish history,” the group said. “Stefano’s name is a symbol of one of Italy’s darkest terror attacks. His memory should be protected, not desecrated. We stand in solidarity with the Jewish community of Italy and call on authorities to investigate this hate crime and ensure that such acts are treated with the seriousness they deserve.”
The post Rome synagogue memorial for 2-year-old killed in 1982 Palestinian terror attack vandalized appeared first on The Forward.
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Danny Wolf will see you now
When the Brooklyn Nets drafted Danny Wolf this summer out of the University of Michigan, scouts said they were getting a versatile big man who could get buckets, create for his teammates and rebound.
But the last few days of NBA action have shown the Jewish seven-footer picking up a surprising new habit: putting his opponents on posters.
After scuffling through the first two months of the season with a bum ankle, Wolf announced his arrival Saturday with a thundering jam on the Milwaukee Bucks’ Kyle Kuzma, for two of the forward’s career-best 22 points.
He claimed his next victim, in a 10-point, 7-rebound outing two days later, driving from the top of the arc before leaping off his left foot and dropping the hammer on the Charlotte Hornets’ Miles Bridges:
“That may get two howls!” Nets play-by-play announcer Ryan Ruocco cried.
Early returns have been limited since the Brooklyn Nets grabbed Israeli point guard Ben Saraf and Wolf with the 26th and 27th picks this summer. The learning curve for young floor generals is notoriously steep, and Saraf — who wears the number 77 to represent the Hebrew word mazal, meaning good fortune — has struggled to stay in the playing rotation.
But Wolf, an American-Israeli who was bar mitzvahed in Israel, is finding his footing — at least when he’s not taking off for a dunk. He dropped in five high-arcing three pointers against the Bucks, eliciting excited howls from Nets color commentator Sarah Kustok; before the Charlotte game, he apparently told teammates he was going to posterize somebody.
“I was kinda saying that as a joke,” he said, “but looking at it as an opportunity, and just trying to attack the rim, I did it, with rewards.”
“He manifested it,” said teammate Nic Claxton.
Let’s enjoy one more picture of Claxton and Wolf:
And here’s a Danny Wolf meme for good measure, courtesy of the Nets social media.
The post Danny Wolf will see you now appeared first on The Forward.