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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media
(JTA) — Israel’s Diaspora affairs minister, Amichai Chikli, confirmed on Monday that right-wing YouTube provocateur Tyler Oliveira had been barred from entering Israel, accusing him of coming to the country with the “aim of spreading hatred.”
Amid reports that Oliveira had been rebuffed at Ben Gurion Airport, Chikli resurrected a weeks-old post from the YouTuber asking, “You guys think Israel will let me into the country?” and replied with a blunt, one-word answer: “No.”
Oliveira has drawn allegations of antisemitism in recent months over videos in which he claimed to expose widespread fraud in Kiryas Joel, a Hasidic enclave in upstate New York, and Lakewood, a heavily Orthodox town in New Jersey.
The videos, which each garnered over 9 million views, drew outcry from Jewish leaders who accused Oliveira of trafficking in antisemitic stereotypes and mischaracterizing Jewish communities as hotbeds of corruption.
On Friday, Oliveira sat for an interview with the conservative influencer Tucker Carlson, who himself claimed in February that he had been “detained” after arriving at an Israeli airport to conduct an interview with U.S. Ambassador to Israel Mike Huckabee. Both Huckabee and Israel denied Carlson’s allegation.
In a statement to Israel National News, the Ministry of Diaspora Affairs and Combating Antisemitism said the decision to bar Oliveira stemmed from his activity that “goes beyond legitimate freedom of expression” and includes “inciting statements against Jews and the dissemination of content with antisemitic characteristics.”
The far-right Jewish activist Laura Loomer posted a series of tweets on Monday that she said included comments from Chikli. The Israeli minister retweeted one of them, signaling his endorsement.
“I’m proud to have denied entry to Israel today to an unfortunate YouTuber who is using the harassment of Jews as a way to get clout on social media,” Loomer said Chikli told her. He added, “If you come to Israel with the intent on inciting violence and hatred against Jewish people, you will not be allowed entry into our country.”
Israel has previously banned other foreign activists and public figures from entering the country over their support for the boycott Israel movement, including European Union lawmakers Lynn Boylan and Rima Hassan last year as well as U.S. Reps. Rashida Tlaib and Ilhan Omar in 2019.
The post Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media appeared first on The Forward.
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Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones
New York Gov. Kathy Hochul is making an early play for Jewish voters ahead in her reelection bid, coupling a major initiative to help families pay for yeshivas with tough-on-antisemitism legislation.
The moves aid Orthodox Jewish voting blocs — before her Republican challenger, Bruce Blakeman, gains traction.
A recent Siena University poll of 804 voters found Hochul leading Blakeman statewide by 16 points, 49% to 33%. But among the smaller sample of 65 Jewish voters, the race was far tighter, with Hochul leading just 46% to 41%.
Central to Hochul’s outreach was her announcement last week, during a private meeting with Orthodox leaders, that New York will opt into President Donald Trump’s new federal school-choice tax credit program. Known as the Education Freedom Tax Credit, it allows taxpayers to receive up to a $1,700 federal tax credit for donations to scholarship-granting organizations, which can then fund tuition assistance and other educational expenses.
A spokesperson for the governor confirmed that Hochul is supportive of the program as part of a broader commitment to helping families afford nonpublic education. Emma Wallner, the spokesperson, added that the administration is reviewing the federal program to ensure there are no “poison pills that could harm New York’s education system.”
For Orthodox voters, tuition relief has long ranked alongside Israel and antisemitism as a political priority. In 2014, former Gov. Andrew Cuomo made a last-minute effort to court the community by pledging to expand a state tuition assistance program to cover yeshivas as “a matter of justice.” Cuomo ultimately won 70% of the vote in Borough Park, one of the largest Orthodox strongholds. That proposal later failed in the state legislature.
Hochul and her allies remain mindful of the results of the 2022 governor’s race, when former Rep. Lee Zeldin came within five percentage points of defeating her. Zeldin, who is Jewish, was powered by strong Orthodox support.
That memory looms large as Hochul prepares for a likely matchup against Bruce Blakeman, the first Jewish executive of Nassau County, who has positioned himself as a tough-on-crime conservative focused on antisemitism and support for Israel.
Blakeman has so far struggled to gain broader traction statewide and has yet to build deep relationships within the Orthodox political infrastructure in Brooklyn and Rockland County. Orthodox voting blocs, a traditionally Republican-leaning constituency, have repeatedly backed incumbents and even Democrats when communal priorities align.
A spokesperson for the Blakeman campaign did not immediately respond to questions from the Forward about whether the Republican candidate supports the tuition-relief initiative or plans to offer a proposal of his own.
Addressing rising antisemitism
Blakeman, who met with Trump at the White House last week to discuss his candidacy, could further face a challenge presenting himself as a stronger protector of the estimated 1.8 million Jews across the state amid rising antisemitism.
Hochul, who endorsed New York City Mayor Zohran Mamdani last year after remaining neutral during the Democratic primary, has been seen by some in the Jewish community as a counterweight within the Democratic Party to the mayor, whose handling of antisemitism and criticism of Israel has left many Jewish voters uneasy.
The Democratic incumbent has publicly opposed several key Mamdani priorities, like universal free buses and a millionaire tax, and has also distanced herself from Mamdani on Israel and pro-Palestinian protests on campus.
Hochul is moving fast on that front, too.
Last week, she announced a tentative budget deal that includes a measure to create a 25-foot buffer zone to protect houses of worship statewide from protest. “We’ve seen demonstrations targeting faith communities outside synagogues, mosques and churches,” Hochul told reporters. This is not free expression, this is harassment, and it has no place in the state of New York.” The measure would go further than a more limited enactment passed by the New York City Council requiring safety plans for protests near houses of worship, which Mamdani allowed to become law without his signature.
Hochul has also proposed an additional $35 million in security funding for vulnerable institutions, bringing total state spending on such protection to $131 million since she took office.
The legislation remains unresolved in Albany. Assembly Speaker Carl Heastie told reporters Thursday there was “no deal” yet on the broader state budget package. Some Jewish lawmakers have also criticized the proposed 25-foot buffer zone as too narrow, arguing it should be expanded to at least 100 feet, similar to protections already in place around polling sites.
Blakeman told the Forward last week that he would push to expand the buffer zone if elected governor. “I think 25 feet is too close,” he said.
David Greenfield, a former New York City Council member who introduced Hochul to Orthodox leaders when she became the lieutenant governor candidate in 2014 and boosted her in 2022, said that Hochul is “cementing her status as the best friend the Jewish community has had in Albany in decades” by pushing this agenda. “At a moment when Jewish New Yorkers are looking for leaders who will actually show up for them, Hochul keeps showing up,” said Greenfield, now head of the Met Council charity organization.
Blakeman’s play
Blakeman has also made fighting antisemitism a central theme of his campaign. On Sunday, Blakeman addressed a rally held by Zionist groups in Queens, after swastikas were found spray-painted on synagogues and homes in Forest Hills and Rego Park. “We have to make sure that every antisemite knows that we will not back down, that we will stand up to it,” he said in his remarks. Speaking to the New York Post, Blakeman also called Mamdani “un-American” and “antisemitic.”
Last week, Blakeman held a press conference in Brighton Beach, a Brooklyn neighborhood with a significant Russian-speaking Jewish population, calling for the cancellation of a planned concert by Yulduz Usmonova, an Uzbek singer accused of making antisemitic statements. “Never again will we tolerate antisemitism or attacks on the Jewish people anywhere in the world, and especially here in Brooklyn, with this huge Jewish community of which my wife Segal was a member of,” Blakeman said.
The battle for the Jewish vote traditionally unfolds later in the season, closer to the High Holidays season, when voters pay more attention to the election. But Hochu’s recent moves signal she is not waiting until the fall to lock up support from a swing and reliable voting bloc.
The post Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones appeared first on The Forward.
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‘Antisemitism Crisis in America’: Swastika Graffiti Again Appears Across New York City Boro
Swastikas graffitied in Forest Park in Queens, New York City over the weekend. Photo: Screenshot.
Antisemitic vandals in Queens, New York City are painting the town Nazi red, having added over the weekend two new incidents of swastika graffiti to a spree of hate crimes targeting Jewish institutions and homes across the borough.
As seen in photographs shared on social media, the unknown suspects graffitied some eleven swastikas at Highland Park and Forest Park for locals to discover on Monday — just one week after perpetrating the same crime at four Jewish owned properties in Rego Park and Forest Hills.
“This is yet another hateful incident meant to intimidate Jewish New Yorkers and divide our city,” New York City Council speaker of the house Julie Menin said in a statement posted on the X social media platform. “We want to be clear: we cannot and will not accept this as normal.”
The vandalism wave came just as the New York City Police Department (NYPD) announced that an ongoing surge in antisemitic hate crimes in the metropolis, which is home to the largest Jewish population outside of Israel, continues unabated.
According to newly released data the agency published on Monday, Jews were targeted in 60 percent of all confirmed hate crimes last month, despite making up just 10 percent of the city’s population.
In April, the police confirmed 30 antisemitic incidents out of 50 total hate crimes in the city. As for all reported/suspected hate crimes, 38 out of the total of 65 targeted Jews.
The NYPD had previously reported suspected, but unconfirmed, hate crime incidents. In February, the police began reporting confirmed incidents instead. And then after receiving scrutiny, the department began reporting both suspected and confirmed hate crimes in March.
Regardless of the methodology, the majority of all hate crimes in New York City this year have targeted Jews, especially the Orthodox community, continuing a surge in antisemitism that has swept the city after the start of the Israel-Hamas war in Gaza in October 2023.
In just eight days between the end of October and the beginning of November 2024, for example, three Hasidim, including children, were brutally assaulted in the Crown Heights section of Brooklyn. In one instance, an Orthodox man was accosted by two assailants, one masked, who “chased and beat him” after he refused to surrender his cellphone in compliance with what appeared to have been an attempted robbery. In another incident, an African American male smacked a 13-year-old Jewish boy who was commuting to school on his bike in the heavily Jewish neighborhood. Less than a week earlier, an assailant slashed a visibly Jewish man in the face as he was walking in Brooklyn.
In November, just days after the election of Zohran Mamdani as mayor of New York City, hundreds of people amassed outside a prominent synagogue and clamored for violence against Jews.
The change in New York City’s climate since Mamdani’s election is palpable, Jewish advocacy groups have said. On his first day in office in January, Mamdani voided the city government’s adoption of the IHRA definition, lifted the ban on contracts with companies boycotting Israel, and modified key provisions of an executive order directing law enforcement to monitor anti-Israel protests held near synagogues.
“Mayor Mamdani pledged to build an inclusive New York and combat all forms of hate, including antisemitism,” a coalition of leading Jewish groups said in a statement addressing the changes enacted by the new administration. “But when the new administration hit reset on many of Mayor Adams’ executive orders, it reversed … significant protections against antisemitism.”
Mayor Mamdani has denounced the swastika graffiti as a “deliberate act of antisemitic hatred” and said that he has assigned the NYPD’s Hate Crimes Task Force to investigate it.
Follow Dion J. Pierre @DionJPierre.