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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype
(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker.
In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.
“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”
That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.
“Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.
The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.
“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.
Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.
In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”
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The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.
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Quiz: For America 250, how well do you know U.S. Jewish history?
The Forward produced The Great American Jewish History Quiz! using Claude, a generative artificial intelligence tool by Anthropic. All questions and answers were researched and written by Louis Keene, who prompted Claude to create the user interface and underlying code and to track statistics.
Questions or feedback? Send us an email: forwardquiz@forward.com.
The post Quiz: For America 250, how well do you know U.S. Jewish history? appeared first on The Forward.
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Mazel tov, Taylor and Travis: A rabbi’s imagined wedding speech under the celebrity chuppah
I have to admit, as a rabbi, I never imagined I’d be standing at a wedding bringing together two of America’s great religions: football and Taylor Swift.
And yet here we are. I’ve officiated weddings in synagogues, in backyards, on beaches. I was not prepared for Madison Square Garden.
Before I get to the blessings, I need to share a little Torah with you. Don’t worry: I’ll keep it short. Half this room is Swifties and half is Chiefs fans, and the only thing you agree on is that you didn’t come here for a sermon.
The very first matchmaking story in the Torah involves a man named Eliezer, sent by the patriarch Abraham on a mission: find a wife for Abraham’s son Isaac. Eliezer travels far, he arrives at a well, and he devises a test. A test that looked past beauty, past pedigree, past fame, past achievement.
The test is simple: When a stranger arrives tired and thirsty, what do you do?
Rebecca does more than just offer water to Eliezer. She sees his camels are also thirsty, and without being asked, she waters every single one. Ten camels. Anyone who has ever watered a camel knows this is not a small thing.
And the Torah stops to tell us: this is the wife for Isaac.
The Torah could have stopped to admire her talent or her beauty. Instead, it stopped to admire her kindness. Because she saw need in the world and responded to it, just because that’s who she was.
Taylor and Travis, I think about that story when I think about the two of you. Because what we know about you isn’t just about the Grammys or the Super Bowls. It’s about the friendships. It’s about the family. It’s the way Travis’s eyes light up when he talks about his brother Jason. It’s the way Taylor has shown up, year after year, for her crew — the people who have been with her since the beginning, long before the sold-out stadiums.
These are people who know how to love. Eliezer traveled hundreds of miles looking for exactly that. Turns out it was worth the trip.
Red zones and red carpets
Now, because we have a professional athlete here, permit me a football analogy.
Every great quarterback needs protection from a tight end like Travis. Every championship team depends on its offensive line. The line doesn’t get the glory. They don’t score the touchdowns. But without them, nothing works.
Marriage is the same. Protect one another. Protect each other’s dignity. Protect each other’s dreams. Protect each other’s hearts. Be each other’s offensive line on the hard days.
And because we also have one of the greatest songwriters in history standing before me — someone who has written the soundtrack to a generation — permit me a music analogy as well.
Every beautiful song has both melody and rhythm. Sometimes one instrument leads. Sometimes another does. But what makes the song truly beautiful is that each makes room for the other. The goal is never the solo. The goal is the harmony.
Marriage is exactly the same. There will be seasons when one of you carries more. Seasons when one of you needs extra support. Seasons of celebration and seasons of challenge. The goal is to reflect each other’s light. The goal is to create something together that neither of you could have created alone.
So, Taylor and Travis, here is my blessing for you: May you always remember what drew you to each other, the soul beneath the spotlight. May you protect each other fiercely and gently, in the stadiums and in the quiet rooms where no one is watching. May you make room for one another — to lead and to follow, season by season, era by era.
And may the love you build together — the real love, the private love, the love that has absolutely nothing to do with cameras or crowds — be the greatest thing either of you ever creates.
Mazel tov.
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The 50 most interesting Jews in American history you’ve probably never heard of
The United States is turning 250 years old. You know the stories of many of the Jews who have helped to shape the country’s history and culture, including such luminaries as Ruth Bader Ginsburg, Rabbi Abraham Joshua Heschel, Philip Roth and Barbra Streisand.
But behind the American Jewish names we know and revere are the stories of many other American Jews who influenced the nation — and whose lives reflected the country’s efforts to realize its founding promises — who have found less purchase in history’s spotlight. To celebrate the 250th anniversary of this country’s founding, we’ve collected 50 of those stories here.
Among their number are scientists, athletes, lawmakers, clergymen and a couple genuine American characters — the type of people who, no matter where they were born, ended up living lives that speak to the best of what the U.S. has to offer its citizens.
As one of our honorees, the author Edna Ferber, wrote: “America — rather, the United States — seems to me to be the Jew among the nations. It is resourceful, adaptable, maligned, envied, feared, imposed upon. It is warmhearted, overfriendly; quick-witted, lavish, colorful; given to extravagant speech and gestures. Its people are travelers and wanderers by nature, moving, shifting, restless; swarming in Fords, in ocean liners; craving entertainment; volatile. The schnuckle among the nations of the world.”
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