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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype
(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker.
In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.
“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”
That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.
“Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.
The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.
“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.
Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.
In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”
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The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.
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UK Police Charge Two Men in Connection with Filming Antisemitic TikTok Videos
The TikTok logo is pictured outside the company’s US head office in Culver City, California, US, Sep. 15, 2020. Photo: REUTERS
British police have charged two men with religiously aggravated harassment offenses after they were alleged to have traveled to a Jewish area of north London to film antisemitic social media videos.
The two men, Adam Bedoui, 20, and Abdelkader Amir Bousloub, 21, are due to appear at Thames Magistrates’ Court, a statement from the Crown Prosecution Service said on Saturday.
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US Imposes Sanctions on Companies It Accuses of Aiding Iran’s Weapons Sector
A bronze seal for the Department of the Treasury is shown at the US Treasury building in Washington, US, Jan. 20, 2023. Photo: REUTERS/Kevin Lamarque
The US Treasury on Friday announced sanctions against 10 individuals and companies, including several in China and Hong Kong, over accusations they aided Iran’s efforts to secure weapons and the raw materials needed to build its Shahed drones and ballistic missiles.
The Treasury move, first reported by Reuters, comes days before US President Donald Trump plans to travel to China for a meeting with President Xi Jinping and as efforts to end the war with Iran have stalled.
In a statement, Treasury said it remained ready to take economic action against Iran’s military industrial base to prevent Tehran from reconstituting its production capacity.
Treasury said it was also prepared to act against any foreign company supporting illicit Iranian commerce, including airlines, and could impose secondary sanctions on foreign financial institutions that aid Iran’s efforts, including those connected to China’s independent “teapot” oil refineries.
Brett Erickson, managing principal at Obsidian Risk Advisors, said Treasury’s actions were aimed at cracking down on Iran’s ability to threaten ships operating in the Strait of Hormuz and regional allies.
Iran shut the Strait of Hormuz, a narrow chokepoint between Iran and Oman through which a fifth of the world’s crude oil and liquefied natural gas passes, after the US and Israel attacked a large number of targets in Iran on February 28. Shipping through the crucial waterway has ground to a near halt since the war began, sending energy prices sharply higher.
Iran is a major drone manufacturer and has the industrial capacity to produce around 10,000 a month, according to the British government-fund Center for Information Resilience.
Erickson said the sanctions were still narrowly focused, giving Iran more time to adapt and reroute procurement to other suppliers. Treasury was also not yet going after Chinese banks that were keeping Iran’s economy going, he added.
The companies facing sanctions include:
• China-based Yushita Shanghai International Trade Co Ltd for facilitating acquisition efforts for Iran to purchase weapons from China.
• Dubai-based Elite Energy FZCO for transferring millions of dollars to a Hong Kong company to aid the procurement effort.
• Hong Kong-based HK Hesin Industry Co Ltd and Belarus-based Armory Alliance LLC for working as intermediaries in the procurements.
• Hong Kong-based Mustad Ltd for facilitating weapon procurement by Iran’s Islamic Revolutionary Guard Corps.
• Iran-based Pishgam Electronic Safeh Co for procuring motors used in drones.
• China-based Hitex Insulation Ningbo Co Ltd for supplying materials used in ballistic missiles.
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Gaza Flotilla Activists to Be Released From Israel Detention and Deported
Brazilian Activist Thiago Avila, who was detained aboard the Gaza-bound Global Sumud Flotilla, which was intercepted by Israeli forces in international waters, appears at a court in Beersheba, southern Israel May 6, 2026. Photo: REUTERS/Amir Cohen/File Photo
Two activists arrested last month when Israeli forces intercepted the Gaza-bound flotilla they were traveling on are expected to be deported in the coming days after being released from security detention on Saturday, their lawyers said.
Saif Abu Keshek, a Spanish national, and Brazilian Thiago Avila were detained by Israeli authorities on April 29 and brought to Israel.
The activists were part of a second Global Sumud Flotilla launched from Spain on April 12 to try to break Israel’s blockade of Gaza by delivering aid to the enclave.
Israel’s foreign ministry said Abu Keshek was suspected of affiliation with a terrorist organization and Avila was suspected of illegal activity. Both denied the allegations.
BRAZIL AND SPAIN SAID THE DETENTION WAS UNLAWFUL
The governments of Spain and Brazil said Abu Keshek’s and Avila’s detention was unlawful, but Israel’s Ashkelon Magistrate’s Court remanded them in custody until May 10.
Human rights group Adalah, which has assisted in their legal defense and also said the detention was unlawful, said that Abu Keshek and Avila were informed that they will be released from detention on Saturday and handed over to immigration authorities’ custody until their deportation.
“Adalah is closely monitoring developments to make sure that the release from detention goes ahead, followed by their deportation from Israel in the coming days,” the group said. Israeli officials were not immediately reachable for comment.
Israeli authorities held them under suspicion of offenses that included aiding the enemy and contact with a terrorist group.
Gaza is largely run by Palestinian terrorist group Hamas.