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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype

(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker. 

In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.

“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”

That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.

Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.

The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.

“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.

Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.

In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”


The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.

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Police denied Jewish community’s request for more security before Sydney massacre, commission finds

(JTA) — Days before a massacre on a Hanukkah event at Bondi Beach, Sydney, the region’s Jewish security organization asked the police to send officers to Hanukkah events in the city.

The organization, the Community Security Group, had already worked with Chabad of Bondi to create a security plan for the event that included fencing off an area that normally had no barriers.

Now, in the message to police, the group emphasized that Jews in Sydney were facing unusual danger. The threat level, it wrote, was “HIGH. A terrorist attack against the NSW Jewish Community is likely and there is a high level of antisemitic vilification.”

The police responded by saying that they could not devote additional officers to the events but would send patrols by. Three days later, 15 people, including rabbis and a child, were killed when two men opened fire on the event, known as Chanukah by the Sea.

The sequence of events appears in the first report issued by Australia’s Royal Commission on Antisemitism and Social Cohesion, formed in the wake of the massacre amid pressure on the government to do more to keep Australian Jews safe.

The report, issued Thursday, contains 14 recommendations, some of which were obscured from public view for security reasons. They include elevating and strengthening counter-terrorism policing and improving policing of Jewish events.

The top recommendation: “The procedures adopted by NSW Police in respect of Operation Jewish High Holy Days should apply to other high risk Jewish festivals and events, particularly those that have a public facing element.”

The Australian Jewish Association welcomed the report’s release but said it was marred by failing to address the form of antisemitic extremism said to have motivated the Bondi Beach shooters.

“The report’s credibility is undermined by its failure to address the issue of radical Islamist extremism. No serious analysis of the lead-up to the Bondi massacre can ignore this,” it said in a statement. “It’s concerning that the report identifies no urgent legislative changes required. There were serious failings by multiple agencies. If the legislation is adequate, then these failings are inexplicable.”

In particular, the group said, the commission should explore the fact that gun-control laws bar private security from being armed in Sydney, adding, “Whether different security settings could have changed the outcome is a matter that warrants urgent examination.”

This article originally appeared on JTA.org.

The post Police denied Jewish community’s request for more security before Sydney massacre, commission finds appeared first on The Forward.

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Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome

(JTA) — Italian Jewish leaders are condemning the alleged acts of Jewish man who was arrested this week after police said he fired a pellet gun at participants in a parade marking Italy’s Liberation Day from Nazism and fascism.

Eitan Bondì, 21, was charged with attempted homicide in connection to the shooting of Rossana Gabrieli and Nicola Fasciano, two members of the National Association for Italian Partisans, a group founded by members of the Italian resistance, during the Rome parade.

Neither victim was seriously injured by the attack, according to Italian media.

Bondi’s arrest marks the second instance of confrontations involving Jews during Liberation Day festivities this year. In Milan, pro-Palestinian activists, including members of ANPI, blocked participants honoring the Jewish Brigade, a Jewish military unit that fought the Nazis in Italy during World War II.

Bondi said he was affiliated with the Jewish Brigade. Davide Romano, the director of the Jewish Brigade Museum in Milan, wrote in a post on X that the organization did not know Bondì, and that he felt “horror and condemn in the most resolute manner, and without any justification, anyone who dares to use the name of the Jewish Brigade to carry out acts of violence.”

“The Jewish Brigade fought for freedom and human dignity. Instrumentalizing its name to justify or cover up violent behavior is an outrage to its memory and to all those who sacrificed themselves under that flag,” Romano wrote, adding that the organization reserved the right to “pursue legal action against all those who use the name of the Jewish Brigade to associate it with this shameful act.”

Victor Fadlun, the president of the Jewish Community of Rome, condemned Bondì’s alleged acts in a statement, saying that his detention “fills us with dismay and outrage” and voicing his organization’s “full solidarity and closeness” to the victims.

“The Jewish Community of Rome condemns and dissociates itself unreservedly from any form of anti-democratic violence,” Fadlun said, according to the Italian news agency Ansa. “In such a tense moment … we appeal to political and civil society to avoid any exploitation (of the case) that could fuel hatred and generate new violence.”

This article originally appeared on JTA.org.

The post Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome appeared first on The Forward.

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British police pledge 25M pounds for Jewish security in wake of London stabbing

(JTA) — British police have allocated 25 million pounds, or about $33 million, in new funding to keep Jewish communities safe, officials announced on Thursday.

The announcement came a day after a stabbing in the Orthodox neighborhood of Golders Green left two men injured and a community reeling. The stabbing has been ruled a terrorist attack.

“There’s no getting away from the fact that this was not a one-off,” Prime Minister Keir Starmer, who visited the neighborhood on Thursday, said during a press conference. “This has been a series of attacks on our Jewish community, particularly in recent weeks, and there is a very deep sense of anxiety, of concern about security, about safety, about identity frankly.”

A new group called Harakat Ashab al-Yamin al-Islamiya, or the Islamic Movement of the People of the Right Hand, that has claimed attacks on Jewish targets across Europe said it was responsible for the stabbing. British officials said they were investigating that claim.

They disclosed that the 45-year-old man arrested in the stabbing, who was first subdued by Jewish security forces, was a British national who had come to the country “lawfully” from Somalia as a child.

Home Secretary Shabana Mahmood, who joined Starmer in Golders Green, told the BBC that she was treating the spree of antisemitic incidents as “absolutely an emergency,” though she declined to adopt language used by Starmer’s terrorism advisor that there was a “national security emergency” because of its implications on civil liberties.

Still, she said, she believed that frequent pro-Palestinian protests in London contained “far too many instances” of hate crimes and she spoke of her opposition to antisemitism in terms of her own religious identity.

“When I take the stand that I am taking against antisemitism, I am doing so as a practicing Muslim. It is absolutely in line with my faith,” Mahmood said. She added about British Jews: “This land is their land. It is my land too. We share this land and we must all work together to keep each other safe.”

The incident, which followed arsons at synagogues and of ambulances owned by a Jewish emergency service as well as a deadly attack on a Manchester synagogue last year, has prompted an escalation of fear among British Jews. Chief Rabbi Ephraim Mirvis warned that visibly Jewish people — those wearing symbols of their Jewish identity — were “not always safe” in England.

This article originally appeared on JTA.org.

The post British police pledge 25M pounds for Jewish security in wake of London stabbing appeared first on The Forward.

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