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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype
(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker.
In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.
“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”
That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.
“Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.
The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.
“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.
Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.
In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”
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The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.
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From Ancient Egypt to TikTok: The Transformations of Antisemitism, the World’s Oldest Hatred
TikTok app logo is seen in this illustration taken, Aug. 22, 2022. Photo: REUTERS/Dado Ruvic
i24 News – While the term “antisemitism” just under 150 years ago, hatred of Jews has accompanied humanity for more than two thousand years. A historical review reveals how the mechanism of the world’s oldest hatred was born, changed form, and today blazes a trail through social media.
The roots of hatred are not in Nazi Germany, nor in Islam, but in third-century BCE Alexandria. The Egyptian historian Manetho then spread what could be called the first “fake news”: the claim that the Jews are descendants of lepers who were expelled from Egypt.
The stereotype of the Jew as a “disease spreader” and as a strange foreigner who observes peculiar customs accompanied the Roman Empire and led to violence already in ancient times.
With the rise of Christianity, hatred received official religious sanction. The accusations regarding the death of Jesus led to demonization that continued for hundreds of years, including blood libels, pogroms, and mass expulsions in Europe.
Under Islam, the Jews were defined as “protected people” (dhimmis) – a status that granted them protection and freedom of religion in exchange for a poll tax, but was also accompanied by social inferiority, and sometimes even by identifying markers and humiliations.
1879: The Rebranding of Hatred
In the 19th century, the hatred had undergone a “rebranding.” In 1879, German journalist Wilhelm Marr coined the term “antisemitism.” His goal was to turn the hatred of Jews from a theological issue into one of blood and genetics. The Jew changed from a “heretic” to a “biological threat” and an invader threatening the German race—an ideology that became the basis for Nazism and the Holocaust.
At the same time, antisemitism served as a political and economic tool. Rulers used Jews as a “scapegoat” during times of crisis. The fake document “The Protocols of the Elders of Zion” spread the conspiracy theory of global control—a lie that was also adopted in the Muslim world to fuel the struggle against Zionism.
Today, antisemitism is described as a “chameleon” coming from three directions: the extreme right (racism), the extreme left (denial of the state’s right to exist), and radical Islam.
The central arena has shifted to social networks, where algorithms that encourage engagement provide a platform for extreme content. Accusations of “genocide” and hashtags such as #HitlerWasRight are the modern incarnation of blood libels. Countries like Iran and Qatar invest fortunes in perception engineering, portraying the State of Israel as the modern-day “leper.” Today, antisemitism is a tool for destroying democratic societies; it starts with the Jews but does not stop there.
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Trump: US Has Taken Oil from Seized Venezuelan Tankers
US President Donald Trump speaks to the media during the 56th annual World Economic Forum (WEF) meeting in Davos, Switzerland, January 22, 2026. Photo: REUTERS/Denis Balibouse/File Photo
The United States has taken the oil that was on seized Venezuelan tankers and will process it in US refineries, President Donald Trump said in a New York Post interview that was published on Saturday.
“Let’s put it this way — they don’t have any oil. We take the oil,” Trump told the newspaper.
The oil is being refined in “various places” including Houston, he said.
The US military has seized seven Venezuela-linked tankers since the start of Trump’s month-long campaign to control Venezuela’s oil flows.
Trump said on Tuesday that his administration had taken 50 million barrels of oil out of Venezuela, and was selling some of it in the open market.
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US Envoys in Israel to Discuss Future of Gaza
FILE PHOTO: US President Donald Trump’s son-in-law, Jared Kushner, and US Special Envoy Steve Witkoff take part in a charter announcement for US President Donald Trump’s Board of Peace initiative aimed at resolving global conflicts, alongside the 56th annual World Economic Forum (WEF), in Davos, Switzerland, January 22, 2026. Photo: REUTERS/Denis Balibouse/File Photo
US envoys Steve Witkoff and Jared Kushner were in Israel on Saturday to meet with Israeli Prime Minister Benjamin Netanyahu, mainly to discuss Gaza, two people briefed on the matter said, as local authorities reported further violence in the enclave.
The US on Thursday announced plans for a “New Gaza” rebuilt from scratch, to include residential towers, data centers and seaside resorts.
The project forms part of President Donald Trump’s push to advance an October ceasefire between Israel and Palestinian terrorist group Hamas that has been shaken by repeated violations.
LOCAL AUTHORITIES REPORT MORE DEATHS
The Palestinian Health Ministry in Gaza said on Saturday that Israeli fire had killed three people, including two children, in two separate incidents in the northern Gaza Strip.
A statement from the Israeli military said that its troops operating in the northern Gaza Strip identified several militants “who crossed the Yellow Line, planted an explosive device in the area, and approached the troops, posing an immediate threat to them.”
Under the ceasefire accord, Israeli troops were to retreat to a yellow line marked on military maps that runs nearly the full length of Gaza.
A source in the Israeli military told Reuters that the military was aware of only one incident on Saturday and that those involved were not children.
A spokesperson for the Israeli prime minister’s office confirmed that the meeting was planned but did not provide further details.
Earlier this month, Washington announced that the plan had now moved into the second phase, under which Israel is expected to withdraw troops further from Gaza, and Hamas is due to yield control of the territory’s administration.