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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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Iran Rejects US Nuclear Proposal, Says ‘Counteroffer’ Coming as Talks Stall Over Uranium Enrichment, Sanctions
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, May 20, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Iran has denounced the latest nuclear proposal from the United States as “unprofessional and untechnical,” reaffirming the country’s right to enrich uranium and announcing plans to present a counteroffer in the coming days.
“After receiving the American proposal regarding the Iranian nuclear program, we are now preparing a counteroffer,” Ali Shamkhnai, political adviser to Iran’s Supreme Leader Ayatollah Ali Khamenei, said in an interview on Wednesday.
Shamkhani criticized the White House draft proposal as “not well thought out,” emphasizing its alleged failure to address sanction relief — a key demand for Tehran under any deal with Washington.
“There is no mention whatsoever of lifting sanctions in the latest American proposal, even though the issue of sanctions is a fundamental matter for Iran,” Shamkhnai said.
The Iranian official also warned that Tehran will not allow the US to dismantle its “peaceful nuclear program” or force uranium enrichment down to zero.
“Iran will never relinquish its natural rights,” Shamkhani said.
Washington’s draft proposal for a new nuclear deal was delivered by Omani officials — who have been mediating negotiations between Iranian Foreign Minister Abbas Araghchi and US Special Envoy to the Middle East Steve Witkoff — during last month’s talks in Rome.
On Wednesday, Khamenei dismissed such an offer, saying it “contradicts our nation’s belief in self-reliance” and runs counter to Iran’s key objectives.
“The proposal that the Americans have presented is 100 percent against our interests,” the Iranian leader said during a televised speech.
“The rude and arrogant leaders of America repeatedly demand that we should not have a nuclear program. Who are you to decide whether Iran should have enrichment?” Khamenei continued.
After five rounds of talks, diplomatic efforts have yet to yield results as both adversaries clash over Iran’s demand to maintain its domestic uranium enrichment program — a condition the White House has firmly rejected.
In April, Tehran and Washington held their first official nuclear negotiation since the US withdrew from a now-defunct 2015 nuclear deal that had imposed temporary limits on Iran’s nuclear program in exchange for sanction relief.
Since taking office, US President Donald Trump has sought to curtail Tehran’s potential to develop a nuclear weapon that could spark a regional arms race and pose a threat to Israel.
Meanwhile, Iran seeks to have Western sanctions on its oil-dependent economy lifted, while maintaining its nuclear enrichment program — which the country insists is solely for civilian purposes.
As part of the Trump administration’s “maximum pressure” campaign against Iran — which aims to cut the country’s crude exports to zero and prevent it from obtaining a nuclear weapon — Washington has been targeting Tehran’s oil industry with mounting sanctions.
Amid the ongoing diplomatic deadlock, Israel has declared it will never allow the Islamist regime to acquire nuclear weapons, as the country views Iran’s nuclear program as an existential threat.
However, Israeli Prime Minister Benjamin Netanyahu pledged to uphold any agreement that prevents Tehran from enriching uranium.
“But in any case, Israel maintains the right to defend itself from a regime that is threatening to annihilate it,” Netanyahu said in a press conference last month, following reports that Jerusalem could strike Iranian nuclear sites if ongoing negotiations between Washington and Tehran fail.
The post Iran Rejects US Nuclear Proposal, Says ‘Counteroffer’ Coming as Talks Stall Over Uranium Enrichment, Sanctions first appeared on Algemeiner.com.
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Day After Colorado Attack, Founder of Anti-Israel Group Chides Activists Who Are Insufficiently ‘Pro-Resistance’
Nerdeen Kiswani, founder of WithinOurLifetime (WOL), leading a pro-Hamas demonstration in New York City on Aug. 14, 2024. Photo: Michael Nigro via Reuters Connect
Nerdeen Kiswani, the founder of the radical anti-Israel organization Within Our Lifetime, chastised those within the pro-Palestinian movement who only support “resistance” in the abstract but not in practice following Sunday’s antisemitic attack in Boulder, Colorado.
“A lot of people who call themselves anti-Zionist or pro-resistance don’t actually understand what resistance is,” Kiswani posted on X/Twitter on Monday. “They support it in theory, but when it shows up in practice, they hesitate, distance themselves, or shift the conversation entirely.”
She continued, “And it makes it even harder for those of us who are principled to take public stances. We’re already marginalized, already painted as extreme or dangerous and that isolation only deepens when others in the movement won’t stand firm when it counts.”
Kiswani’s comments came the day after a man threw Molotov cocktails at a Boulder gathering where participants were rallying in support of the Israeli hostages who remain in captivity in Gaza — which resulted in 15 injuries, including some critically, in what US authorities called a targeted terrorist attack. Her tweets also came less than two weeks after a gunman murdered two Israeli embassy staffers in Washington, DC, while they were leaving an at the Capital Jewish Museum hosted by the American Jewish Committee. In both attacks, the perpetrator yelled “Free Palestine” as they targeted innocent civilians, according to the Federal Bureau of Investigation (FBI).
After Kiswani’s social media posts sparked some backlash among pro-Israel users on X, she provided limited pushback on the idea that it was an expression of support for the prior day’s attack in Colorado.
“Zionists are freaking out in the QTs about this, insisting it’s about Colorado,” she wrote. “Newsflash: the world doesn’t revolve around you. Resistance hasn’t stopped in Gaza, look at what just happened in Jabalia [where three IDF soldiers were killed] for instance. The perpetual victimhood is getting old.”
However, Kiswani did not say her comment had no connection to the attack in Colorado, and she did not say that she opposed the firebombing.
Kiswani and her group, Within Our Lifetime (WOL), have been at the forefront of anti-Israel and pro-Hamas activism since Hamas-led Palestinian terrorists killed 1,200 people and abducted 251 hostages during their invasion of southern Israel on Oct. 7, 2023, a massacre that started the war in Gaza.
On Oct. 8, 2023, one day after the biggest single-day slaughter of Jews since the Holocaust, WOL organized a protest to celebrate the prior day’s attack, which it described as an effort to “defend the heroic Palestinian resistance.” Kiswani notably refused to condemn Hamas and the Oct. 7 massacre following the atrocities.
Then, in Apil 2024, Kiswani refused to condemn the chant “Death to America” and organized a mass demonstration to block the “arteries of capitalism” by staging a blockade of commercial shipping ports across the world in protest of Western support for the Jewish state. That same month, she was banned from Columbia University’s campus in New York City after leading chants calling for an “intifada,” or violent uprising.
The following month, Kiswani led a demonstration in Brooklyn, New York in which she lambasted the local police department, claimed then-US President Joe Biden will soon die, and called for the destruction of Israel.
That proceeded the activist saying she does not want Zionists “anywhere” in the world while speaking in defense of a person who called for “Zionists” to leave a crowded subway car in New York City.
WOL, which planned a protest last year to celebrate the one-year anniversary of the Oct. 7 massacre, was also behind demonstrations at the Nova Music Festival exhibit, which commemorated the more than 300 civilians slaughtered by Hamas while at a music festival.
The latter protest prompted widespread condemnation, including from Biden and even progressive members of the US Congress who are outspoken against Israel.
US Rep. Alexandria Ocasio-Cortez (D-NY), for example, posted on social media that the “callousness, dehumanization, and targeting of Jews on display at last night’s protest outside the Nova Festival exhibit was atrocious antisemitism – plain and simple.”
The post Day After Colorado Attack, Founder of Anti-Israel Group Chides Activists Who Are Insufficiently ‘Pro-Resistance’ first appeared on Algemeiner.com.
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Israel’s Defense Exports Hit Record $15 Billion in 2024 Despite European Pressure, Calls for Arms Embargo
Israeli troops on the ground in Gaza. Photo: IDF via Reuters
Israel reached a new all-time high in defense exports in 2024, nearing $15 billion — the fourth consecutive year of record-breaking sales — despite mounting international criticism over the war in Gaza and growing pressure from European countries to suspend arms deals.
In a press release on Wednesday, Israel’s Defense Ministry announced that defense exports reached over $14.7 billion last year — a 13 percent increase from 2023 — with more than half of the deals valued at over $100 million.
According to the ministry, Israel’s military exports have more than doubled over the past five years, highlighting the industry’s rapid expansion and growing global demand.
“This tremendous achievement is a direct result of the successes of the IDF [Israel Defense Forces] and defense industries against Hamas in Gaza, Hezbollah in Lebanon, the Houthis in Yemen, the Ayatollah regime in Iran, and in additional arenas where we operate against Israel’s enemies,” Israeli Defense Minister Israel Katz said in a statement.
“The world sees Israeli strength and seeks to be a partner in it. We will continue strengthening the IDF and the Israeli economy through security innovation to ensure clear superiority against any threat – anywhere and anytime,” Katz continued.
In 2024, over half of the Jewish state’s defense contracts were with European countries — up from 35 percent the previous year — as many in the region have increased their defense spending following Russia’s 2022 invasion of Ukraine.
Despite increasing pressure and widespread anti-Israel sentiment among European governments amid the current conflict in Gaza, this latest data seems to contradict recent calls by European leaders to impose an arms embargo on the Jewish state over its defensive campaign in Gaza against the Palestinian terrorist group Hamas.
On Wednesday, Germany reversed its earlier threat to halt arms deliveries to Israel, reaffirming its commitment to continue cooperation and maintain defense contracts with Jerusalem.
“Germany will continue to support the State of Israel, including with arms deliveries,” German Foreign Minister Johann Wadephul told lawmakers in parliament.
Last week, Berlin warned it would take unspecified measures against Israel if it continued its military campaign in Gaza, citing concerns that exported weapons were being used in violation of humanitarian law.
“Our full support for the right to exist and the security of the State of Israel must not be instrumentalized for the conflict and the warfare currently being waged in the Gaza Strip,” Wadephul said in a statement.
Germany would be “examining whether what is happening in the Gaza Strip is compatible with international humanitarian law,” he continued. “Further arms deliveries will be authorized based on the outcome of that review.”
Spain and Ireland are among the countries in Europe that have threatened or taken steps to limit arms deals with Israel, while others such as France have threatened unspecified harsh measures against the Jewish state.
According to the Israeli defense ministry’s report, since the outbreak of war on Oct. 7, 2023, after the Hamas-led invasion of and massacre across southern Israel, the operational successes and proven battlefield performance of Israeli systems have fueled strong international demand for Israel’s defense technology.
Last year, the export of missiles, rockets, and air defense systems reached a new high, making up 48 percent of the total deal volume — up from 36 percent in 2023.
Similarly, satellite and space systems exports surged, accounting for 8 percent of total deals in 2024 — quadrupling their share from 2 percent in 2023.
While Europe dominated Israel’s defense export market in 2024, significant portions also went to other regions. Asia and the Pacific made up 23 percent of total sales — slightly lower than in previous years, when the region approached 30 percent.
Exports to Abraham Accords countries fell to 12 percent, down from 23 percent in 2022, while North America remained stable at around 9 percent.
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