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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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Trump Insists US Will ‘Take’ Gaza, Jordan’s King Stays Mum on Palestinian Relocation During White House Visit
US President Donald Trump meets with Jordan’s King Abdullah at the White House in Washington, DC, Feb. 11, 2025. Photo: REUTERS/Kevin Lamarque
US President Donald Trump insisted that America will “take” Gaza and that other countries in the Middle East will absorb the Palestinians currently residing in the enclave while meeting with King Abdullah II of Jordan in the White House on Tuesday.
“There’s nothing to buy. We will have Gaza. No reason to buy. There is nothing to buy,” Trump said.
The president suggested that the damage incurred by the ongoing Israel-Hamas war has corroded Gaza’s value and that the United States will simply seize the enclave. However, he did not detail how he plans to facilitate or finance the reconstruction of Gaza.
“It’s Gaza. It’s a war-torn area. We’re going to take it. We’re going to hold it. We’re going to cherish it,” Trump added.
Nonetheless, the president vowed that the US will energize Gaza’s economy and turn the territory into a “diamond” and “tremendous asset” for the Middle East. Trump maintained that Gaza possesses the potential to become a “great economic development” for the region, touting its scenic location on the coast of the Mediterranean Sea.
However, the president lamented that seemingly “every 10 years” Gaza erupts into explosive warfare, resulting in “death and destruction” for its civilians.
Trump added that he believes “99 percent” that the United States could strike an agreement with Egypt to relocate the residents of Gaza, where the Palestinian terrorist group Hamas ruled before the war and remains the strongest faction.
When asked what he thought of Trump’s ambitions to transfer Palestinian civilians to Egypt, Abdullah revealed that Egypt and other Arab countries are planning to meet in Saudi Arabia to discuss the future of Gaza. Abdullah refused to speak extensively about Trump’s stated goal of removing Palestinians from Gaza, advising reporters to “not get ahead of ourselves” and wait for Arab countries to deliberate about the matter.
“It’s hard to make this work in a way that’s good for everybody,” Abdullah said.
Though the Jordanian king would not commit to taking in large numbers of Palestinians, he said Jordan would be willing to “take 2,000 children that are cancer children or are in [a] very ill state” while Arab countries “wait for the Egyptians to present their plan on how we can work with the president to work on Gaza challenges.”
During Israeli Prime Minister Benjamin Netanyahu’s visit to the White House last week, Trump called on Egypt, Jordan, and other Arab states in the region to take in Palestinians from Gaza after nearly 16 months of war between Israel and the Hamas. Arab leaders have adamantly rejected Trump’s proposal.
Last week, the US president expressed similar sentiments as he did on Tuesday, saying that the US would “take over” the Gaza Strip to build the war-torn Palestinian enclave back up. However, many members of the US Congress across both parties pushed back on Trump’s declaration, accusing him of endangering American troops, destabilizing the Middle East, and floating an ethnic cleansing campaign in Gaza. Trump has also stated that Palestinians would not have the “right to return” to Gaza after being relocated and said no US troops would be needed for his plan without elaborating.
Following his meeting with Trump, Abdullah took to social media to call for a permanent end to the war in Gaza and the creation of a Palestinian state.
“This is the unified Arab position. Rebuilding Gaza without displacing the Palestinians and addressing the dire humanitarian situation should be the priority for all,” he wrote on X/Twitter.
“Achieving just peace on the basis of the two-state solution is the way to ensure regional stability. This requires US leadership. President Trump is a man of peace. He was instrumental in securing the Gaza ceasefire. We look to US and all stakeholders in ensuring it holds,” the Jordanian king added.
The post Trump Insists US Will ‘Take’ Gaza, Jordan’s King Stays Mum on Palestinian Relocation During White House Visit first appeared on Algemeiner.com.
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Bowdoin College Clears ‘Gaza Encampment’
Anti-Zionist Bowdoin College students storming the Smith Union administrative building on the evening of Feb. 6, 2025, to occupy it in protest of what they said are the college’s links to Israel. Photo: Screenshot
Bowdoin College in Maine has negotiated an end to an anti-Zionist group’s occupation of an administrative building without acceding to any of its demands for a boycott of Israel, The Bowdoin Orient reported on Monday.
The group Students for Justice in Palestine (SJP)had installed an encampment inside Smith Union on Thursday night in response to US President Donald Trump’s proposing that the US “take over” the Gaza Strip and transform it into a hub for tourism and economic dynamism. The roughly 50 students who resided inside the building vowed not to leave until the Bowdoin officials agree to adopt the boycott, divestment, and sanctions (BDS) movement against Israel.
Following the action, Bowdoin officials promptly moved to deescalate the situation by counseling the students to mind the “gravity of situation” in which they placed themselves, with senior associate dean Katie Toro-Ferrari warning that their behavior “could put them on the path where they are jeopardizing their ability to remain as Bowdoin students.” No sooner had it sent this communication than it began issuing temporary suspensions to students who rejected appeals to leave Smith Union and return to normal student life.
“You will be placed on temporary suspension, effective immediately, pending a college disciplinary process,” Bowdoin vice president Jim Hoppe wrote to the protesters in a letter, copies of which were sent to their parents. “During your immediate suspension, you may not attend your Spring 2025 courses … Your family will receive a copy of this letter. This temporary status will continue until further notice.”
Facing threats of severer sanctions, SJP agreed to vacate Smith Union on Monday and shared that they had issued a plea for mercy in discussions with college officials which called for them to “understand a context of good faith for the students who have engaged in this action.” By that time, several students had already left the building, according to the Orient.
Republicans in Washington, DC have said that disruptive and extremist political activity on college campuses “will no longer be tolerated in the Trump administration.” Meanwhile, the new US president has enacted a slew of policies aimed at reining in disruptive and discriminatory behavior.
Continuing work started during his first administration — when Trump issued Executive Order 13899 to ensure that civil rights law apply equally Jews — Trump’s recent “Additional Measures to Combat Antisemitism” calls for “using all appropriate legal tools to prosecute, remove, or otherwise … hold to account perpetrators of unlawful antisemitic harassment and violence.” The order also requires each government agency to write a report explaining how it can be of help in carrying out its enforcement. Another major provision of the order calls for the deportation of extremist “alien” student activists, whose support for terrorist organizations, intellectual and material, such as Hamas contributed to fostering antisemitism, violence, and property destruction.
Follow Dion J. Pierre @DionJPierre.
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Hamas Rebuffs Trump’s ‘Worthless’ Call for Israel to Resume War if Terror Group Refuses to Release Hostages
Then-US President-elect Donald Trump makes remarks at Mar-a-Lago in Palm Beach, Florida, US, Jan. 7, 2025. Photo: REUTERS/Carlos Barria
Hamas has rebuffed US President Donald Trump’s warning that he’ll “let hell break out” if the Palestinian terrorist group does not release all the Israeli hostages still being held in Gaza, saying that the American leader’s threats are “worthless and only complicate matters.”
“Trump must remember that there is an agreement that must be respected by both parties, and this is the only way to get the prisoners back,” Hamas official Sami Abu Zuhr told multiple press agencies, referring to the Gaza ceasefire and hostage-release deal between the terrorist group and Israel. “The language of threats is worthless and only complicates matters.”
On Monday, Trump advised Israel to cancel the ceasefire and said he would “let hell break out” if Hamas refused to release the remaining hostages. Trump’s comments echoed statements made by his national security adviser, Mike Waltz, last month that the White House would support Israel resuming the war in Gaza if Hamas violated the ceasefire agreement.
“As far as I’m concerned, if all of the hostages aren’t returned by Saturday at 12 o’clock … I would say, cancel it [the hostage deal] and all bets are off and let hell break out,” Trump told reporters on Monday. “I’d say they ought to be returned by 12 o’clock on Saturday, and if they’re not returned — all of them — not in dribs and drabs, not two and one and three and four and two — Saturday at 12 o’clock. And after that, I would say, all hell is going to break out.”
Trump cautioned that Israel might want to override him on the issue and said he might speak to Israeli Prime Minister Benjamin Netanyahu.
Trump’s comments came after Hamas announced on Monday that it would stop releasing Israeli hostages until further notice over alleged violations of the ceasefire deal. Hamas spokesperson Abu Obeida claimed that Israel has prevented Palestinians from returning to northern Gaza, conducted strikes throughout the Gaza Strip, and impeded the delivery of humanitarian goods.
“The resistance leadership has closely monitored the enemy’s violations and its failure to uphold the terms of the agreement,” Obeida said.
The Israel Defense Forces has insisted that its strikes were conducted for defensive purposes, saying that its soldiers have “operated to distance suspects who posed a threat to them in different areas of the Gaza Strip.”
“The IDF is committed to fully implementing the conditions of the agreement for the return of the hostages,” the military wrote in a statement, adding that their forces are “prepared for any scenario and will continue to take any necessary actions to thwart immediate threat to IDF soldiers.”
Meanwhile, Israel said last week that 12,600 trucks of aid had arrived in Gaza since the beginning of the deal on Jan. 19.
Hamas-led Palestinian terrorists started the war in Gaza when they murdered 1,200 people and kidnapped 251 hostages during their invasion of southern Israel on Oct. 7, 2023. Israel responded with a military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in the neighboring enclave. The conflict raged for nearly 16 months until both sides agreed to last month’s ceasefire and hostage-release deal, the first phase of which is set to last six weeks.
Under phase one, Hamas agreed to free a total of 33 Israeli hostages, eight of whom are deceased, and in exchange, Israel would release over 1,900 Palestinian prisoners, many of whom are serving multiple life sentences for terrorist activity. Meanwhile, fighting in Gaza will stop as negotiators work on agreeing to a second phase of the agreement, which is expected to include Hamas releasing all remaining hostages held in Gaza and the complete withdrawal of Israeli forces from the enclave.
So far, 16 of the 33 hostages in Gaza have been released within the first phase of the ceasefire.
The three latest hostages were released on Saturday. Their strikingly thin and emaciated bodies sparked international outrage about Hamas’s treatment of the hostages, with Trump comparing the captives to Holocaust survivors.
The details of the second phase of the ceasefire are still being negotiated. However, Israel has reportedly presented the White House with a plan to advance the truce with Hamas.
The post Hamas Rebuffs Trump’s ‘Worthless’ Call for Israel to Resume War if Terror Group Refuses to Release Hostages first appeared on Algemeiner.com.