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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
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Hamas Warns Against Cooperation with US Relief Efforts In Bid to Restore Grip on Gaza
Hamas terrorists carry grenade launchers at the funeral of Marwan Issa, a senior Hamas deputy military commander who was killed in an Israeli airstrike during the conflict between Israel and Hamas, in the central Gaza Strip, Feb. 7, 2025. Photo: REUTERS/Ramadan Abed
The Hamas-run Interior Ministry in Gaza has warned residents not to cooperate with the US- and Israeli-backed Gaza Humanitarian Foundation, as the terror group seeks to reassert its grip on the enclave amid mounting international pressure to accept a US-brokered ceasefire.
“It is strictly forbidden to deal with, work for, or provide any form of assistance or cover to the American organization (GHF) or its local or foreign agents,” the Interior Ministry said in a statement Thursday.
“Legal action will be taken against anyone proven to be involved in cooperation with this organization, including the imposition of the maximum penalties stipulated in the applicable national laws,” the statement warns.
The GHF released a statement in response to Hamas’ warnings, saying the organization has delivered millions of meals “safely and without interference.”
“This statement from the Hamas-controlled Interior Ministry confirms what we’ve known all along: Hamas is losing control,” the GHF said.
The GHF began distributing food packages in Gaza in late May, implementing a new aid delivery model aimed at preventing the diversion of supplies by Hamas, as Israel continues its defensive military campaign against the Palestinian terrorist group.
The initiative has drawn criticism from the UN and international organizations, some of which have claimed that Jerusalem is causing starvation in the war-torn enclave.
Israel has vehemently denied such accusations, noting that, until its recently imposed blockade, it had provided significant humanitarian aid in the enclave throughout the war.
Israeli officials have also said much of the aid that flows into Gaza is stolen by Hamas, which uses it for terrorist operations and sells the rest at high prices to Gazan civilians.
According to their reports, the organization has delivered over 56 million meals to Palestinians in just one month.
Hamas’s latest threat comes amid growing international pressure to accept a US-backed ceasefire plan proposed by President Donald Trump, which sets a 60-day timeline to finalize the details leading to a full resolution of the conflict.
In a post on Truth Social, Trump announced that Israel has agreed to the “necessary conditions” to finalize a 60-day ceasefire in Gaza, though Israel has not confirmed this claim.
Israeli Prime Minister Benjamin Netanyahu is expected to meet with Trump next week in Washington, DC — his third visit in less than six months — as they work to finalize the terms of the ceasefire agreement.
Even though Trump hasn’t provided details on the proposed truce, he said Washington would “work with all parties to end the war” during the 60-day period.
“I hope, for the good of the Middle East, that Hamas takes this Deal, because it will not get better — IT WILL ONLY GET WORSE,” he wrote in a social media post.
Since the start of the war, ceasefire talks between Jerusalem and Hamas have repeatedly failed to yield enduring results.
Israeli officials have previously said they will only agree to end the war if Hamas surrenders, disarms, and goes into exile — a demand the terror group has firmly rejected.
“I am telling you — there will be no Hamas,” Netanyahu said during a speech Wednesday.
For its part, Hamas has said it is willing to release the remaining 50 hostages — fewer than half of whom are believed to be alive — in exchange for a full Israeli withdrawal from Gaza and an end to the war.
While the terrorist group said it is “ready and serious” to reach a deal that would end the war, it has yet to accept this latest proposal.
In a statement, the group said it aims to reach an agreement that “guarantees an end to the aggression, the withdrawal [of Israeli forces], and urgent relief for our people in the Gaza Strip.”
According to media reports, the proposed 60-day ceasefire would include a partial Israeli withdrawal from Gaza, a surge in humanitarian aid, and the release of the remaining hostages held by Hamas, with US and mediator assurances on advancing talks to end the war — though it remains unclear how many hostages would be freed.
For Israel, the key to any deal is the release of most, if not all, hostages still held in Gaza, as well as the disarmament of Hamas, while the terror group is seeking assurances to end the war as it tries to reassert control over the war-torn enclave.
The post Hamas Warns Against Cooperation with US Relief Efforts In Bid to Restore Grip on Gaza first appeared on Algemeiner.com.
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UK Lawmakers Move to Designate Palestine Action as Terrorist Group Following RAF Vandalism Protest
Police block a street as pro-Palestinian demonstrators gather to protest British Home Secretary Yvette Cooper’s plans to proscribe the “Palestine Action” group in the coming weeks, in London, Britain, June 23, 2025. Photo: REUTERS/Jaimi Joy
British lawmakers voted Wednesday to designate Palestine Action as a terrorist organization, following the group’s recent vandalizing of two military aircraft at a Royal Air Force base in protest of the government’s support for Israel.
Last month, members of the UK-based anti-Israel group Palestine Action broke into RAF Brize Norton in Oxfordshire, a county west of London, and vandalized two Voyager aircraft used for military transport and refueling — the latest in a series of destructive acts carried out by the organization.
Palestine Action has regularly targeted British sites connected to Israeli defense firm Elbit Systems as well as other companies in Britain linked to Israel since the start of the conflict in Gaza in 2023.
Under British law, Home Secretary Yvette Cooper has the authority to ban an organization if it is believed to commit, promote, or otherwise be involved in acts of terrorism.
Passed overwhelmingly by a vote of 385 to 26 in the lower chamber — the House of Commons — the measure is now set to be reviewed by the upper chamber, the House of Lords, on Thursday.
If approved, the ban would take effect within days, making it a crime to belong to or support Palestine Action and placing the group on the same legal footing as Al Qaeda, Hamas, and the Islamic State under UK law.
Palestine Action, which claims that Britain is an “active participant” in the Gaza conflict due to its military support for Israel, condemned the ban as “an unhinged reaction” and announced plans to challenge it in court — similar to the legal challenges currently being mounted by Hamas.
Under the Terrorism Act 2000, belonging to a proscribed group is a criminal offense punishable by up to 14 years in prison or a fine, while wearing clothing or displaying items supporting such a group can lead to up to six months in prison and/or a fine of up to £5,000.
Palestine Action claimed responsibility for the recent attack, in which two of its activists sprayed red paint into the turbine engines of two Airbus Voyager aircraft and used crowbars to inflict additional damage.
According to the group, the red paint — also sprayed across the runway — was meant to symbolize “Palestinian bloodshed.” A Palestine Liberation Organization flag was also left at the scene.
On Thursday, local authorities arrested four members of the group, aged between 22 and 35, who were charged with conspiracy to enter a prohibited place knowingly for a purpose prejudicial to the safety or interests of the UK, as well as conspiracy to commit criminal damage.
Palestine Action said this latest attack was carried out as a protest against the planes’ role in supporting what the group called Israel’s “genocide” in Gaza.
At the time of the attack, Cooper condemned the group’s actions, stating that their behavior had grown increasingly aggressive and resulted in millions of pounds in damages.
“The disgraceful attack on Brize Norton … is the latest in a long history of unacceptable criminal damage committed by Palestine Action,” Cooper said in a written statement.
“The UK’s defense enterprise is vital to the nation’s national security and this government will not tolerate those that put that security at risk,” she continued.
The post UK Lawmakers Move to Designate Palestine Action as Terrorist Group Following RAF Vandalism Protest first appeared on Algemeiner.com.
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US-backed Gaza Relief NGO Vows ‘Legal Action’ Against AP Claim Group Fired on Palestinian Civilians
Palestinians collect aid supplies from the US-backed Gaza Humanitarian Foundation, in Rafah, in the southern Gaza Strip, June 9, 2025. Photo: REUTERS/Hatem Khaled
The Gaza Humanitarian Foundation (GHF), a US-backed nonprofit operating aid distribution centers in the Gaza Strip, is pushing back forcefully against an Associated Press report alleging that its contractors opened fire on Palestinian civilians.
The GHF is accusing the AP of withholding key evidence and relying on a “disgruntled former contractor” as a central source.
“In response, we are pursuing legal action,” the organization said in a statement released Wednesday.
GHF said it conducted an “immediate investigation” after being contacted by the AP, reviewing time-stamped video footage and sworn witness testimony. The group concluded that the allegations were “categorically false,” stating that no civilians were fired upon at any of their distribution sites and that the gunfire heard in the AP’s video came from Israeli forces operating outside the vicinity.
“What is most troubling is that the AP refused to share the full video with us prior to publication, despite the seriousness of the allegations,” the statement read. “If they believed their own reporting, they should have provided us with the footage so we could take immediate and appropriate action.”
The nonprofit’s public rebuttal raises sharp questions about the AP’s reporting process, suggesting the outlet declined to engage with the organization in good faith and instead leaned on a source GHF describes as having been terminated “for misconduct” weeks prior. The group also claimed the AP’s recent coverage of its activities had begun to “echo narratives advanced by the Hamas-controlled Gaza Ministry of Health.”
The AP has not yet responded publicly to the GHF’s accusations or provided clarification about its decision not to share the video footage before publication. The original report alleged that American contractors employed by GHF had fired weapons near or toward civilians.
The GHF statement confirmed that a contractor seen shouting in the AP’s video had been removed from operations, though the group insisted this was unrelated to any violence and did not constitute evidence of wrongdoing.
GHF, which describes its mission as delivering food to Gaza “safely, directly, and without interference,” said it remains committed to transparency but would not allow its operations to be “derailed by misinformation.”
The dispute highlights the fraught information environment in Gaza, where limited access and competing narratives frequently complicate the verification of on-the-ground events.
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