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Robert Kraft Antisemitism Nonprofit to Air Super Bowl Ad Featuring Associate of Dr. Martin Luther King Jr.
New England Patriots quarterback Tom Brady and team owner Robert Kraft celebrate winning Super Bowl LIII, Feb. 3, 2019. Photo: Reuters / Kevin Lamarque.
Foundation to Combat Antisemitism (FCAS), a group created by New England Patriots owner Robert Kraft, will air its first Super Bowl commercial when the San Francisco 49ers take on the Kansas City Chiefs on Feb. 11.
An estimated 100 million television viewers will see the commercial, which features Dr. Clarence B. Jones, a former legal adviser of civil rights hero Dr. Martin Luther King Jr. Jones, according to FCAS, helped King draft the famous “I Have a Dream” speech, which was delivered on the steps of the Lincoln Memorial in Washington DC on Aug. 28, 1963.
“I know I can speak for Dr. Martin Luther King Jr. when I say without a doubt that the Civil Rights movement (including the passage of the Civil Rights and Voting Acts) would not have occurred without the unwavering and largely unsung efforts of the Jewish people,” Jones said in a press release issued by FCAS. “With hate on the rise, it is as important as ever that all of us stand together and speak out. Silence is not an option. I’m glad that I’ve lived long enough to partner with Robert Kraft and FCAS to continue to spread the message to the widest possible audience — the Super Bowl.”
This year’s Super Bowl commercial mark’s FCAS’ biggest push to promote awareness of antisemitism since its founding in 2019. Last year, the nonprofit launched a $25 million multimedia campaign, which asked supporters to use the “Blue Square” emoji available on iOS devices in their social media posts.
FCAS has undertaken numerous other initiatives to address rising antisemitism.
In March 2023, it announced a partnership with Brandeis University, which will include a student fellowship program for undergraduates, conferences featuring leading experts on antisemitism, and collaborations with K-12 administrators. Additionally, Brandeis University’s Hornstein Jewish Professional Jewish Leadership Program will expand to include “Kraft Scholars,” who will participate in new online degree and certificate programs that will train them to respond to crises caused by antisemitic incidents.
Kraft, who led the remarkable transformation of the New England Patriots from a second tier club to an annual Super Bowl contender and winner of six such titles in under twenty years, founded FCAS after being awarded $1 million through Genesis Prize, an honor given to successful members of the Jewish community. FCAS focuses most of its resources on social media, aiming, it says, “to stand up against racist and violent rhetoric aimed at the Jewish people through the most accessible and most powerful avenue of information in the world.”
In a statement, Kraft, expressed hope for this latest campaign and praised Dr. Clarence Jones as an emblem of his FCAS’ highest aspirations.
“The work Dr. Jones has done over the course of his entire life and career is the embodiment of FCAS’ mission to build bridges and stand up to Jewish hate and all forms of hate. In the time we have spent together and through his work, I have become a huge fan of Dr. Jones, and I am proud to spotlight all that he has done for our nation,” he said. “With this ad, we hope to continue to spread Dr. Martin Luther King Jr.’s message of unity and equality at a time in which the country needs it mist most, and our goal is to reach a wide audience of people and inspire all Americans to stand up together, arm in arm, and fight this horrific rising hate.”
Follow Dion J. Pierre @DionJPierre.
The post Robert Kraft Antisemitism Nonprofit to Air Super Bowl Ad Featuring Associate of Dr. Martin Luther King Jr. first appeared on Algemeiner.com.
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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War
Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa
Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.
Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.
“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”
GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’
Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.
“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.
“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.
“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.
After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”
RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL
Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”
Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.
“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.
She added: “Maybe there is a chance the war ends at October 7, two years after it began.”
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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests
A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco
Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.
People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.
“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”
Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.
On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.
Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.
On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.
“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.
Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.
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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan
Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas
Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.