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Rose Feiss Boulevard honors a ‘small but mighty’ maven of the South Bronx

(New York Jewish Week) — In the industrial Port Morris neighborhood in the Bronx, a 10-block stretch of Walnut Avenue bears the name Rose Feiss Boulevard, honoring the Jewish immigrant woman who lived, worked and touched the lives of many in the borough.
Rose Feiss was born in Minsk, Russia in 1901. She immigrated to the United States with her family as a young girl: first to Morgantown, West Virginia, where her father was a rabbi and shochet (kosher butcher) and then to Moodus, Connecticut. Eventually, Feiss and her family moved to the Bronx — a more circuitous route than most Jewish immigrants — where she met her husband, David, at a social club in 1922. She gave birth to their son Murray in 1926.
When Murray went overseas to fight in World War II, Feiss launched a cottage business in the South Bronx manufacturing lampshades. Feiss started StyleCraft as a way for wives and mothers to earn money and stay busy during a stressful time; during the war, the business employed around a dozen women.
Rose Feiss married her husband David in 1922. She became a naturalized US citizen in 1939. (Courtesy Jane Hersh)
“It seems like a very random act, other than the fact that my grandfather [David] owned a wire factory in the South Bronx — so he made the frames and she would bind the shades,” Feiss’ granddaughter, June Hersh, told the New York Jewish Week “She was just very industrious.”
Eventually, Hersh said her grandparents acquired a “little factory” in the South Bronx for her grandmother’s lampshade business and her grandfather’s wiring company, Associated Wire. “She was always very business-minded, forward-thinking and independent,” said Hersh, a food writer who published her fifth book, “Iconic New York Jewish Food,” earlier this year. “It’s those qualities that led her to become a force in the South Bronx. She would even make pots of food at home and travel with them on the subway so that she could feed the women who were working at the factory.”
When Murray Feiss, who is Hersh’s father, returned from his service in the Navy, he attended business school at NYU with the aim to help his parents unite their wiring and lampshade concerns and grow a formal business. In 1955, the family launched Murray Feiss Lighting in the South Bronx — it eventually became one of the largest lighting companies in the world.
And though the business bore her son’s name, Rose, whom Hersh describes as “small and mighty,” was always in the room when business decisions were made. As the story goes in her family, Rose came to work well into her 80s, where she would do her rounds on the factory floor and then retire to the couch in Murray’s office — but only to rest her body, not her mind.
As the business flourished, members of the growing family took on roles at the company — Hersh, along with her mother Dorothy, sister Andrea and their husbands Ron and Robert, all worked there. “My husband, who was co-president of the company, will never forget being in my dad’s office for a major meeting with a bank,” Hersh said. “My father and my brother-in-law and husband were making a deal with the bank and, all of a sudden, they hear my grandmother in the background — who they thought was asleep on the couch — yell, ‘Murray, you’re an idiot!’ because she didn’t like the terms of the deal.”
“That was very much like my grandmother — she was really a force,” Hersh added. “She really set the tone for the ways the women in our family interact and comport ourselves, because she was fierce — but not in a not in a harsh way, in a very determined way. She had very strong convictions.”
Hersh added that her grandmother’s strong sense of Jewish values is what allowed her to lead the company with empathy and conviction. “She was very, very proud of her Jewish heritage and her Jewish roots and she imbued us all with a sense of tzedakah,” she said. “She lived her life as a businesswoman with that philosophy.”
After her death in 1984 at age 83, Murray Feiss sold the lampshade portion of the company — which was Rose’s passion — but continued the lighting side of the business. Still, the family wanted to honor their matriarch’s rich life and legacy in the Bronx. Hersh said her brother-in-law, Robert Greene, wrote to Wendell Foster, the City Council member for the South Bronx, and Stanley Simon, the Bronx borough president, to ask if there was anything the city could do.
“She always had confidence in the people of the Bronx,” Hersh said. “Most of the people she worked with — and she always said they worked with her, not for her — were immigrants… She sent their kids to college, cosigned mortgages and dressed up as Santa Claus every Christmas for the Christmas party. She had such faith in this community.”
“This was part of her philosophy and the way she viewed her role in life: She did well and she wanted to help others do well in turn,” Hersh added.
A family photo of Rose’s descendants taken underneath the Rose Feiss Boulevard sign unveiling on June 24, 1987. (Courtesy June Hersh)
Feiss’s generosity was recognized by the city. The family — one son, two granddaughters, and four great-grandchildren — was invited to Gracie Mansion by then Mayor Ed Koch, where he signed his approval to co-name 10 blocks of Walnut Avenue, where the family’s factories were, Rose Feiss Boulevard.
Rose Feiss Boulevard was unveiled on June 24, 1987. At the ceremony, Feiss’ great-grandson, Adam, gave a speech on behalf of the great-grandchildren about Feiss’ legacy and the importance of doing the right thing, Hersh said.
“She was not the center of attention, by any means, but I think she would be immensely proud,” Hersh said of the co-naming. “My grandfather would also be exceptionally proud; he was supportive of a woman working long before most women left the home to work outside the house.”
After 50 years in business, Murray Feiss Lighting was sold in 2004 — though Rose Feiss’ legacy continues in the South Bronx today. Many of her descendants still live in the region; Hersh, who lives in Manhattan was driving in the Bronx recently and her GPS navigation told her to take a right on Rose Feiss Boulevard. “It was really cool,” she said, adding that she sent a screenshot to everyone in the family.
“Knowing my grandmother, she would be most proud that it’s a legacy for her children, her grandchildren, her great-grandchildren and something that they can point to,” she added. “This poor girl from Minsk, with no language and no skills, came to this country and left an imprint.”
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The post Rose Feiss Boulevard honors a ‘small but mighty’ maven of the South Bronx appeared first on Jewish Telegraphic Agency.
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Hezbollah Says Lebanon Move on Army Plan Is ‘Opportunity,’ Urges Israel to Commit to Ceasefire

Lebanese President Joseph Aoun, Prime Minister Nawaf Salam and members of the cabinet stand as they attend a cabinet session to discuss the army’s plan to disarm Hezbollah, at the Presidential Palace in Baabda, Lebanon, September 5, 2025. Photo: REUTERS/Mohamed Azakir
Hezbollah official Mahmoud Qmati told Reuters on Saturday that the group considered Friday’s cabinet session on an army plan to establish a state monopoly on arms “an opportunity to return to wisdom and reason, preventing the country from slipping into the unknown.”
Lebanon’s cabinet on Friday welcomed a plan by the army that would disarm Hezbollah and said the military would begin executing it, without setting a timeframe for implementation and cautioning that the army had limited capabilities.
But it said continued Israeli military operations in Lebanon would hamper the army’s progress. Speaking to reporters after the meeting, Lebanese information minister Paul Morcos stopped short of saying the cabinet had formally approved the plan.
Qmati told Reuters that Hezbollah had reached its assessment based on the government’s declaration on Friday that further implementation of a US roadmap on the matter was dependent on Israel’s commitment. He said that without Israel halting strikes and withdrawing its troops from southern Lebanon, Lebanon’s implementation of the plan should remain “suspended until further notice.”
Lebanon’s cabinet last month tasked the army with coming up with a plan that would establish a state monopoly on arms and approved a US roadmap aimed at disarming Hezbollah in exchange for a halt to Israeli military operations in Lebanon.
Qmati said that Hezbollah “unequivocally rejected” those two decisions and expected the Lebanese government to draw up a national defense strategy.
Israel last week signaled it would scale back its military presence in southern Lebanon if the army took action to disarm Hezbollah. Meanwhile, it has continued its strikes, killing four people on Wednesday.
A national divide over Hezbollah’s disarmament has taken center stage in Lebanon since last year’s devastating war with Israel, which upended a power balance long dominated by the Iran-backed Shi’ite Muslim group.
Lebanon is under pressure from the US, Saudi Arabia and Hezbollah’s domestic rivals to disarm the group. But Hezbollah has pushed back, saying it would be a serious misstep to even discuss disarmament while Israel continues its air strikes on Lebanon and occupies swathes of territory in the south.
Hezbollah Secretary General Naim Qassem last month raised the specter of civil war, warning the government against trying to confront the group and saying street protests were possible.
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UK Police Arrest Dozens at Latest Protest for Banned Palestine Action

Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, September 6, 2025. Photo: REUTERS/Carlos Jasso
British police arrested dozens more people on Saturday under anti-terrorism laws for demonstrating in support of Palestine Action, a pro-Palestinian group banned by the government as a terrorist organization.
Britain banned Palestine Action under anti-terrorism legislation in July after some of its members broke into a Royal Air Force base and damaged military planes. The group accuses Britain’s government of complicity in what it says are Israeli war crimes in Gaza.
Police have arrested hundreds of Palestine Action supporters in recent weeks under anti-terrorism legislation, including over 500 in just one day last month, many of them over the age of 60.
On Saturday, hundreds of demonstrators gathered near parliament in central London to protest against the ban on Saturday, with many holding up signs that said: “I oppose genocide. I support Palestine Action.”
London’s Metropolitan Police said officers had begun arresting those expressing support for Palestine Action. Police did not say how many arrests were made but a Reuters witness said dozens of people were detained.
Palestine Action’s ban, or proscription, puts the group alongside al-Qaeda and ISIS and makes it a crime to support or belong to the organization, punishable by up to 14 years in prison.
“I can be unequivocal, if you show support for Palestine Action – an offense under the Terrorism Act – you will be arrested,” Met Deputy Assistant Commissioner Ade Adelekan said on Friday. “We have the officer numbers, custody capacity and all other resources to process as many people as is required.”
Human rights groups have criticized Britain’s decision to ban the group as disproportionate and say it limits the freedom of expression of peaceful protesters.
The government has accused Palestine Action of causing millions of pounds worth of criminal damage and says the ban does not prevent other pro-Palestinian protests.
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Macron’s Meeting with American Jewry ‘Won’t Happen’ Amid Palestinian Recognition Drive, Surge in Antisemitism

French President Emmanuel Macron speaks during a press conference in Paris, France, June 12, 2024. Photo: REUTERS/Stephane Mahe
i24 News – French President Emmanuel Macron attempted to set up a meeting with American Jewish leaders later this month on the sidelines of the United Nations General Assembly.
i24NEWS has learned that the meeting won’t happen, firstly because Macron was only available for the meeting ahead of the UN General Assembly during Rosh Hashanah, and yet, a person invited to meet with Macron and who has knowledge of the discussions told i24NEWS the sit-down simply wasn’t going to happen, anyway.
“I think the organizations, for the most part, would not have participated,” the person said, adding that AIPAC, the Anti-Defamation League and the American Jewish Committee would have likely received invitations, among other entities.
“The guy has a 15% popularity rating in France. It’s not our job to help him out,” the person said.
Asked by i24NEWS whether Macron’s push for greater Palestinian state recognition or his lack of action in tackling antisemitism at home led to the stance of organized American Jewry, the person said it’s more of “the climate” which allows one to say ‘Look, the American Jews met with me,’ regardless of the content.”
The person said they are sure, if a meeting would have happened, that everybody in the room would have taken a hard line with Macron, including his “statements on Israel, the failure to respond to antisemitism” and France’s announcement this summer that it will recognize a Palestinian state later this month, and is leading an effort to get more countries to do the same.
But, the person told i24NEWS they are convinced that, in the end, while no final decision actually had to be taken, there was enough pressure that a consensus would have been reached to decline the meeting.
Of the timing of Rosh Hashanah allowing for leadership to not be forced to officially say no to Macron, the person said “G-d saves us every time.”
Another source familiar with the matter noted that it cannot be ruled out that Macron may eventually succeed in arranging a meeting with certain representatives, as the organizations are not a single unified body. However, he is unlikely to be welcomed by the overwhelming majority of groups representing American Jewry.
i24NEWS has also learned that French President Emmanuel Macron explored the possibility of visiting Israel ahead of the convention, but was advised by the Prime Minister’s Office that the timing was inappropriate. The message came as Macron continues to push for recognition of a Palestinian state, a move Israel strongly opposes. Sources further told i24NEWS that Israel is weighing additional retaliatory measures against Macron, including the potential closure of the French consulate in Jerusalem, which primarily serves Palestinians in the West Bank.