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This kosher cafe in Riverdale attracts a diverse clientele from across the Bronx
(New York Jewish Week) — When Emily Weisberg arrived in the Bronx neighborhood of Riverdale in 2014, she was surprised that the coffee options didn’t extend far beyond Starbucks and Dunkin Donuts.
So she set out to create a cafe of her own, one that would not only serve up third-wave coffee but also function as a community hub outside of the relatively insular worlds of her kids’ daycare or her synagogue, the open Orthodox Hebrew Institute of Riverdale. She wanted a place where she could get to know everyone who lived in the neighborhood.
Nearly a decade later, Moss Cafe stands out the northern Bronx neighborhood — both because of its vivid mural of carrots, beets and red onions that pops on its otherwise drab block, and because of its unusual combination of seasonal foods, ethical practices and kosher supervision.
“Our clientele is really diverse, and I think that’s my greatest accomplishment here,” Weisberg told the New York Jewish Week. “We made a restaurant that everyone wants to come to that also happens to be kosher.”
Much of what a visitor to Moss encounters would not be out of place in any hip, upscale cafe. A selection of seasonal pastries, all baked in house, changes throughout the year; flowers in mason jars brighten every table. Moms with yoga mats tucked under their arms grab lattes to go and high schoolers cluster around the window seat with their laptops. The shakshuka is fragrant with garlic and za’atar, and chef Brian Engel’s kale salad, enriched with parmesan and pepitas and studded with roasted beets, is as good as any in the city. The restaurant recently added dinner service, with a menu including a “picky plate” designed to accommodate families.
At the same time, the cafe is strictly kosher — it serves fish and dairy, but not meat, under the supervision of the Vaad of Riverdale — and closes on Shabbat. Its bakery case includes fluffy challahs on Friday mornings, and special catering menus feature traditional foods for Jewish holidays. Customers can often be overheard discussing Jewish texts, the neighborhood’s multiple day schools and upcoming trips to Israel.
On a recent breezy April day — the first spring morning that rhubarb appeared in the cafe’s farm deliveries — Moss was jammed with neighborhood regulars and visitors from all walks of life. Samuel Marder, a nonagenarian violinist and Holocaust survivor — whose wife, the pianist Sonia Vargas, was Riverdale native Regina Spektor’s music teacher — sat at a table adjacent to Sage Vasquez and Diamond Wynn, two culinary professionals from the South Bronx. It was their first visit, but they discovered that a friend worked at Moss and felt at home.
Moss’ pastry counter is always filled with seasonal items. (Ben Resnick)
“I see a lot of people who look like me, and that’s important when I go out to eat,” says Vasquez, a pastry chef. “The neighborhood is like a breath of fresh air from the South Bronx.”
Moss also stands out for its commitment to mutual aid in the borough. Case in point: Few other independent neighborhood coffee shops employ a dedicated director of community outreach. Tess Watts, who has that role at Moss, started at the cafe as a server while she was a student at nearby Manhattan College. Now, she leads Moss’s collaborations with neighborhood nonprofits such as the Riverdale Community House.
Last year, the cafe donated nearly $11,000 of its revenue to local nonprofits and charities, and raised an additional $2,900 for those groups. It also donated more than $7,400 worth of excess food to local community fridges, putting food directly into the hands of those who needed it. Watts says as a community-oriented cafe located in a well-to-do enclave in New York’s poorest borough, Moss has a responsibility to help its neighbors, not just its customers.
“If your mission is to build community around food, you can’t discount the ways that the community is impacted by food,” she said. “You have to look at food insecurity, you have to look at economic inequality. In order to operate a restaurant and call ourselves ethical, we have to do it.”
Moss Cafe sits on a nondescript block in the commercial heart of Riverdale in New York City. (Ike Allen)
Moss has stuck with that commitment since it opened in 2015. Weisberg, the co-owner and face of the cafe, was raised in the rural Midwest, where she got a job at 16 in a small-town coffee shop. That cafe — Perc Place in Hartford, Wisconsin — gave her a lasting appreciation for the communal spaces that coffee shops can provide. Even in a small heartland town like hers, many of the cafe’s workers were immigrants from Latin America, and people from all walks of life chatted together at the tables over cups brewed from beans grown in the highlands of Guatemala and Colombia.
“Living in a place that was not very diverse, I always longed for that,” Weisberg said. “This was a special way to connect with where I was and also to open up my world, through food and coffee and through my coworkers.”
Weisberg lived for a time in Peru and took classes in Latin American Studies at the University of Wisconsin, intending to eventually practice immigration law. While living in Madison, Wisconsin, she worked at restaurants and frequented the local farmers market where, she said, “local food was a thing before it was on a national scale.”
At the same time, her spiritual interests steered her toward Judaism — she was raised Catholic — and she converted at 21, after studying with a campus Chabad rabbi and rebbetzin. In Madison, she also met Alex Weisberg, who had been raised by a secular Jewish family in New York’s Westchester County but became more interested in religion after a Birthright trip.
The two got married in Jerusalem and lived there for three years, where Weisberg opened a coffee and pastry window from their home, where customers would sit on chairs set up on the cobblestone street.
That was the experience she hoped to recreate in Riverdale after they moved to New York City in 2014 — Weisberg felt she could help her community as a good employer. The ethical mission of Moss, she said, starts with pay and conditions for its own employees.
Snapshots of Moss Cafe’s menu and interior. (Courtesy of Moss Cafe)
“These people are the heart and soul of our neighborhoods,” she said. “It’s true that I opened Moss, but Moss is really the people who are, day in and day out, showing up at 4 in the morning to bake things, or scrubbing tables at 4 p.m. on a Friday.”
But Moss also stays afloat because its entire team is committed to the ethical mission of the cafe, including its close relationships with small New York and Pennsylvania farms — during the early days of the pandemic, Weisberg helped support farms and her own business by selling produce boxes from the cafe — and postpartum meals for new mothers through the Bronx doula groups the Birthing Place and Ashe Birthing Services.
With a large and growing Orthodox community in Riverdale, it was important to Weisberg for Moss Cafe to be strictly kosher. But while the certification allows some diners who wouldn’t otherwise be able to eat there, not all customers come looking for a kosher dining experience.
“I grew up Jewish and all the Passover and kosher food can be very bland,” said Brian Silbert, a former Manhattanite who plans to open an ice cream shop nearby. “This is savory and flavorful without it suffering. Across the board, everything is done right.”
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The post This kosher cafe in Riverdale attracts a diverse clientele from across the Bronx appeared first on Jewish Telegraphic Agency.
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Orthodox Jewish man stabbed in midtown Manhattan
(New York Jewish Week) — An Orthodox Jewish man is in stable condition after being stabbed on Wednesday evening in the Diamond District of midtown Manhattan. Police are investigating the attack as a possible hate crime.
Police told the Jewish Telegraphic Agency that the NYPD’s Hate Crimes Task Force is investigating the incident as a possible antisemitic attack, and Manhattan Shomrim — the Jewish community watch group — has asked people to share footage as police search for the suspect. No arrests have been made.
The victim was identified by police as a 26-year-old man, and Orthodox Jewish outlet COLLive identified him as a resident of Crown Heights, the neighborhood that is home to the Chabad-Lubavitch Hasidic movement’s headquarters.
He was taken to Bellevue Hospital in stable condition. Police said they were called at about 5:50 p.m. on Wednesday after the man was stabbed in the back with “an unknown sharp object” on 47th Street near Fifth Avenue. ABC7 reported that the victim told investigators he believed he was stabbed with a needle or syringe.
According to the Chabad website, which published an interview with the victim, he is a recently ordained Hasidic rabbi named Joseph, who commutes to Midtown each day to wrap tefillin with Jewish merchants. The attacker, Joseph told the website, was a woman who seemed to be following him prior to the stabbing.
The attack comes as Jewish New Yorkers have been targeted in more than half of the hate crimes committed in New York City this year, despite making up about 12% of the city’s population.
In July, an assailant stabbed two men on the Upper West Side, including one who was leaving a synagogue, while yelling “Allahu akbar,” and was charged with committing hate crimes.
Louis Keene contributed reporting.
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VIDEO: A Hasid gives us a tour of Morocco in Yiddish
דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.
אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.
מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.
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Conservative and Christian movies are coming for Hollywood
A star-studded new movie set in a Soviet prison is coming out in November. James Franco and Rob Lowe anchor the cast of Confession, playing a brutal prison guard and an imprisoned dissident professor, and a disheveled Nick Nolte appears as a fellow prisoner.
These actors were once huge gets, and their names could convey legitimacy to a project. Nolte and Franco both have received Academy Award nominations. Lowe was a member of the Brat Pack, and was a regular on The West Wing.
Confession, written by Ben Shapiro and produced by the rightwing tabloid-esque news site The Daily Wire, is not the expected fare for actors with that kind of name recognition; Shapiro’s screenwriting aspirations have been the target of ridicule for years.
Nevertheless, this isn’t the only Daily Wire production getting big names; Danny Trejo signed onto a pro-ICE movie about Minneapolis in the aftermath of the Renee Good shooting, and Jonathan Majors led Run, Fight, Hide: Infidels earlier this year.
Each one of these actors has been, in some way, canceled or in career doldrums so may have been more open to working with The Daily Wire. And some have claimed that they did not know who Shapiro was, or what his politics were; Trejo’s son, Gilbert, said his 82-year-old father did not endorse ICE and was misled about the movie before he signed his contract.
Movie studios have struggled through the pandemic and the streaming era, both of which have tanked box office receipts, leaving the field open for movies from offbeat production studios. In addition to The Daily Wire, there has been a whole ream of Christian movies attempting to shift the stereotype of bible movies — that they’re preachy, low-budget straight-to-TV affairs with cardboard acting — to something more prestigious, or at least profitable.
The Christian company Angel Studios has been placing screenings of the half philo-semitic, half-antisemitic Jesus TV series The Chosen in movie theaters across the country, produced the right-wing hit The Sound of Freedom and is pumping out faith-based movies like the animated King of Kings Christmas story and David, a kiddie movie about the biblical king. Recently, Pinnacle Peak Pictures, another faith-based production company, premiered Daniel and the Fiery Furnace, another bible movie that was notable enough to merit a review in The New York Times. (Though admittedly it wasn’t a particularly positive one.)
For decades, Hollywood, and the media industry at large, has been associated with liberalism, progressive politics and diversity. (This is part of why conservative conspiracy theorists often insist that Jews control the media.) Even when conservatives are in power, satirical movies have poked fun at the ruling class — Team America: World Police spoofed George W. Bush’s foreign policy, while M*A*S*H critiqued Richard Nixon. During the current Trump administration, we’ve seen One Battle After Another lambasting immigration policies and rising white nationalism, Eddington on misinformation and populism, and The Apprentice depicting Trump directly.
But a rising number of higher-budget, bigger releases from the right wing, whether The Daily Wire’s conservative political parables or the Christian fables, are bringing a new kind of messaging — about the importance of God and country, about gender roles, about about the centrality of Jesus to the U.S. — to the American movie-going public.
This is no accident. A group of powerful conservative Christians, many of whom worked on Project 2025, are proponents of the Seven Mountains Mandate, a blueprint for Christian nationalism that instructs Christians to gain influence and control over the “seven mountains” of society — which include media, entertainment and the arts. The Mandate is part of the New Apostolic Reformation, a decentralized evangelical movement embraced by millions of Americans.
Jeremy Boreing, the director of many Daily Wire movies — though he has since left the company — said on a podcast hosted by businessman Patrick Bet-David that “It had always been part of our strategy to move into making culture, not just criticizing culture” as a way of proving that “there is a future where conservatives aren’t losing. There’s a future where we have political power and cultural power.”
Cultural power, of course, requires more than just a lot of movies; they have to be well-done, or at least appear to be. Previous Daily Wire productions, as well as other right-wing, MAGA movie ventures, have been hacky. Lady Ballers, about an unsuccessful men’s basketball team pretending to be women so they can dominate the league, was an unsubtle, unfunny and ultimately unwatchable spoof of transgender athletes. And even plenty of higher-budget attempts, like Daniel and the Fiery Furnace, can still fall victim to wooden acting and writing.
But now, with the financial success of movies like The Sound of Freedom and biblical parables like The Chosen, bigger stars are being drawn to projects like the Daily Wire’s lineup of pro-ICE, anti-immigration and anti-LGBTQ movies. With those bigger stars may come new audiences who might not have watched a Christian movie or Daily Wire project otherwise. And where there is money and viewers, mainstream Hollywood will go, too, no matter how progressive people expect the industry to be. We’ve already gotten a biblical epic from Amazon Prime, with The House of David, and there are likely to be many more to come.
After all, it wasn’t so long ago, after all, that Cecil DeMille’s The Ten Commandments was the biggest movie in town.
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