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This tight-knit Jewish family has run Mendel Goldberg Fabrics since 1890
(New York Jewish Week) — On Hester Street between Orchard and Allen, tucked away among trendy cafes, high-end clothing boutiques and a smattering of mom-and-pop shops, a green storefront with gold lettering that reads “Mendel Goldberg Fabrics” proudly boasts its year of establishment: 1890.
When Goldberg began his eponymous business more than 130 years ago, the Lower East Side was a neighborhood teeming with Jewish immigrants from Eastern Europe — Goldberg and his wife, Chana Henna, had themselves arrived in New York City in the late 19th century, fleeing antisemitism in Poland. Like so many other entrepreneurial immigrants, he sold thread from a pushcart. Eventually, the pushcast turned into a brick-and-mortar store at 72 Hester Street — where the business has remained ever since.
Today, the business is owned and operated by Alice Goldberg, Mendel’s great-granddaughter and the fourth-generation owner of Mendel Goldberg Fabrics. Over the decades, the shop has expanded its inventory from threads and tailoring supplies to silks and other high-end fabrics.
“The store is completely different now, because every generation did something different in this business,” said Alice Goldberg, who grew up watching her father at the store. “Mendel was selling thread from a pushcart. Alexander, his son, started selling silks and other tailoring supplies to the fur trade. My father, Samuel, was selling to Macy’s and Gimbels, who at that point had large fabric departments in New York, as well as starting to import from Europe.”
When Goldberg joined the business about 30 years ago, the store had already been around for a century. So, like her father and his father before him, she pivoted. “I went in the direction of the only thing I knew, which was high-end couture,” she said. “It was my background and all I was used to wearing. When I came in, the wall was a whole row of polyester fabric. It was selling very well; my father did very well with what he sold. But I needed to do what I knew, which was high-end designer.”
Goldberg sources most of her fabrics from Europe — Italy, Switzerland and France — which she purchases on yearly solo trips. These days, the store’s customers run the gamut from Broadway and television costume designers to the Metropolitan Museum of Art and anyone else in need of luxury fabric. Both the recent season of “The Marvelous Mrs. Maisel” and the upcoming season of Netflix’s “Bridgerton” feature dresses made from fabrics bought at Mendel Goldberg. Another high-profile client, Elaine Kaufman, the late proprietress of Elaine’s Restaurant on the Upper East Side, had 400 dresses custom made from fabrics bought at the store.
“The neighborhood is completely different,” Goldberg said, referring to the influx of boutiques, bars and cafes that have moved into the area since she started working there.
In 1890, the year Mendel Goldberg established his business, thousands of Jewish immigrants were arriving in New York from Eastern Europe. At the same time, the American garment industry was undergoing a rapid expansion, with New York City and the Lower East Side, in particular, emerging as a center. Many of these Jewish immigrants found jobs in the garment industry, in particular; according to the historian Howard Sachar, “By 1897 approximately 60 percent of the New York Jewish labor force was employed in the apparel field, and 75 percent of the workers in the industry were Jewish.”
Inside Mendel Goldberg Fabrics, the inventory may have changed, but the family’s integrity and dedication to the business remains the same. The walls of the store are covered in heaps of high-end, boutique colorful fabrics: silk, brocade, bouclé, wool, viscose, cotton, lace and linen. Family photographs from every generation are tacked up with pride.
Every weekday, Goldberg drives from her Upper East Side apartment to the store. There, she and manager Louis Ortega — who has been with Mendel Goldberg even longer than she has and is considered a member of the family — pull fabrics, cut orders and ship them out across the world, from California to Vietnam to New Zealand. They handle orders by phone and FaceTime, through an online system, as well as by appointment and from walk-in foot traffic in person. Goldberg’s daughter, Josepha, also works at the store and is likely to take over one day as the fifth-generation owner.
Alice Goldberg and the store’s manager Luis Ortega hold up fabrics inside the Lower Easy Side store, June 29, 2023. (Julia Gergely, design by Mollie Suss)
Goldberg pointed out that the store has always had a large Jewish clientele. “The Orthodox need fabric for shul, for yontif, for aufruf, for sheva brachot, for weddings, for bar and bat mitzvahs,” she said.
In fact, Goldberg’s first memorable sale was to a Hasidic mother who was buying fabric for her 16-year-old daughter. “I knew less than nothing,” Goldberg said, adding that she was able to find her a pink and green cotton fabric that would breathe and stay airy in the summer while still following community standards of tznius, or modesty.
After that, “I knew I had to shop for special fabrics for this clientele,” Goldberg, who is Modern Orthodox, said. With Hasidic and Orthodox men and women in mind, she sourced fabrics with a more conservative style — navys, blacks and whites, with elegant floral prints. To this day, many of Goldberg’s sales are in Hasidic Williamsburg, she said.
What’s more, the business is infused with Jewish values: “My father taught me to follow the Jewish laws of business,” Goldberg said. “It’s critical; the laws of the weights and measures; always pay your help and your suppliers before you take any money; close Shabbat and yom tov [holidays].”
Every fabric is also checked for shatnez — meaning that if it contains both linen and wool, it is prohibited by Jewish law. “If you follow the laws, you’re gonna do OK,” she said. “That’s what he [my father] taught me.”
“The truth is, the fact that I can carry this on and be a fourth-generation owner and keep the legacy alive for my family means everything to me,” she said. “My father left me the responsibility with confidence. So I’ve never let him down.”
To that end, Goldberg is a constant presence at the store. “When she wants to take a vacation, she only lasts three days,” Ortega said.
“I’m not a vacation gal,” responded Goldberg unabashedly.
In 2012, the store suffered from a devastating electrical fire. Despite the damage, Goldberg insisted she had to stay open: She rented a temporary location on Broome Street and set off for Europe to replace her damaged inventory, with the assistance of her younger daughter, Alexandra, while Josepha helped run the temporary location. “They worked like dogs, selling from boxes because we didn’t have enough shelves,” Goldberg said, marveling at her daughters’ dedication and their teamwork. A year later, they were back in the original building.
For Goldberg, living up to the legacy of her great-grandparents Mendel and Chana Henna; her grandparents, Alexander and Ida; and her parents, Samuel and Illean, is what keeps her going.
“This business survived because of the family. Mendel and Chana were immigrants. Every generation just ran with it and did well with it,” said Goldberg, tears welling in her eyes. “We’re going to continue. Family is the essence of this business.”
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AMHERST, Massachusetts (JTA) — Since its opening in 1997, the Yiddish Book Center has wowed visitors with its architecture. A Jewish village resurrected on a college campus in sylvan Amherst, Massachusetts, the building conveys the Center’s mission: to rescue and revive a language spoken for over 1,000 years by Ashkenazi Jews in German-speaking lands, Eastern Europe and wherever they migrated.
On Oct. 15, the Center is unveiling a new core exhibit, meant to flesh out and deepen the story told by its building and the treasures stored inside. Arriving at a moment when Yiddish is experiencing one of its periodic revivals, “Yiddish: A Global Culture” is a major Yiddish institution’s answer to a question without easy answers: How do you tell the story of a language without a country, and of a culture that lost a majority of its purveyors in a little over a decade of madness?
In response, the new exhibit depicts the “secular” Yiddish culture that arose in the mid-19th century as a distinctly transglobal, modern movement that includes theater, the press, mass market publishing and intellectual ferment in big cities from Warsaw to New York to Shanghai.
The exhibit is “foregrounding a story of creativity, tremendous accomplishment and tremendous diversity of a culture that has migration built into its DNA,” David Mazower, the Center’s research bibliographer and the exhibition’s chief curator, told me when I visited Amherst last month.
The displays in the exhibit will surround and weave in and out of the Center’s book stacks, another striking architectural feature of the building. The stacks offer duplicates of the Center’s collection of 1.5 million Yiddish books and periodicals, for sale and browsing. I couldn’t be the first visitor to be reminded of the closing scene in “Raiders of the Lost Ark,” which reveals a colossal government warehouse filled with, in the words of the screenplay, “crates and crates. All looking alike. All gathering dust.”
What a casual visitor might not see is all that is happening at the Center to blow the dust off those books, including translator workshops, summer fellowships, conferences, an oral history project, a busy publishing program and a riotous summer music festival.
Interest in all of those activities has been helped along by young Jews interested in the language and culture and a pandemic that created a demand for online Yiddish classes. The Yiddish Book Center has been drawing 10,000 visitors a year since its pandemic shutdown. The New York Times made the latest revival official (to non-readers of the Jewish media, anyway) in an essay last month by the Jewish polymath Ilan Stavans, declaring that “Yiddish Is Having a Moment.” Stavans notes a flurry of new translations of obscure and classic Yiddish writers, the all-Yiddish staging of “Fiddler on the Roof” and the Yiddish dialogue in three recent Netflix series: “Shtisel,” “Unorthodox” and “Rough Diamonds.”
A mural featuring key moments in the global history of Yiddish is a central feature of a new core exhibit at the Yiddish Book Center in Amherst, Massachusetts. (JTA photo)
(More controversially, Stavans also reports that Yiddish is appealing to those — presumably young anti-Zionist Jews — for whom Hebrew “symbolizes far-right Israeli militarism.”)
Such a revival also challenges keepers of the flame — not just the Yiddish Book Center, but the YIVO Institute for Jewish Research in New York, The Workers Circle, publications like In geveb and the Yiddish Forward, academic departments plus a host of regional Yiddish organizations — to define a language and culture that means many different things to many different people.
Is it a language of a decimated past? A progenitor of the Jewish left? A tongue, still spoken daily by haredi Orthodox Jews, that continues to grow and evolve? Is it an attitude — a Jewish way of being and thinking — that survives in humor and cooking and music even if those who appreciate it can’t speak the language? For European Jews of the Enlightenment, the Yiddish scholar Jeffrey Shandler reminded me a few years ago, “Yiddish represented the resistance and inability of Jews to enter the cultural mainstream. It represented something atavistic, a way of holding Jews back.” For Zionists, meanwhile, it represented a weak Diaspora and everything associated with it (a clash explored in a current YIVO exhibit, “Palestinian Yiddish: A Look at Yiddish in the Land of Israel Before 1948”).
Goldie Morgenthaler, herself the daughter of the Yiddish writer Chava Rosenfarb, has written that she teaches Yiddish literature to mostly non-Jewish university students in Alberta, Canada because “studying what is specific to one culture is often the first step to understanding many cultures.”
At YIVO, an institution founded by scholars in Vilna in 1925 and transplanted to New York in 1940, Yiddish is regarded as an expression of and vehicle for “Jewish pride,” according to its executive director and CEO, Jonathan Brent.
“For Jewish people in the Diaspora to understand that they have in fact a future as Jews,” he said last week, “they have to take pride in their heritage. For all kinds of historical reasons, many Jews felt that [Yiddish] was somehow a shameful or devalued heritage. It was ‘zhargon’ [jargon], and it had been basically eliminated from public discourse in the land of Israel. YIVO from the very beginning wanted to study Yiddish as a language among languages, the same way you studied Russian or Spanish or French. It was a language with a history.
David Mazower, the Yiddish Book Center’s research bibliographer and the exhibition’s chief curator, shows off a samovar to be used in a recreation of the Warsaw literary salon of writer I.L. Peretz. (JTA photo)
“What Yiddish does,” he continued, “is help anchor us in the language in which our grandparents and great grandparents communicated their deepest thoughts and feelings. And that has real implications for the survival of the Jewish people.”
Aaron Lansky, the founder and president of the Yiddish Book Center, said the story he wants to tell goes back to his days as a graduate student in Yiddish at McGill University in the 1970s, when he first started saving the discarded books that would become the core of the Center’s collection.
“People think of [Yiddish] as this nostalgic creation,” he said. “But the truth is, it was a profound, multifaceted and really global literature that emerged in the late 19th century, and then just took off throughout the 20th century…. It wasn’t long before writers were using every form of literary expression — expressionism, impressionism, surrealism, eroticism. It all found expression in this very short period of time, and even the Holocaust didn’t destroy it. “
Lansky admits his own vision is more literary than the core exhibit’s, and thanked Mazower for creating a broader view of Yiddish as a global culture.
That view is represented in a 60-foot mural that serves as an introduction to the exhibit. Cartoons by the German illustrator Martin Haake depict key historical vignettes in Yiddish history, from nearly every continent. Glikl of Hameln, a German-Jewish businesswoman, writes her diaries at the turn of the 18th century. Women call for a strike at “Yanovsky’s Cigarette Factory” in Bialystok, Poland, in 1901. A nursery scene honors the leading Yiddish activists who were born in Displaced Persons camps after World War II. And tubercular Yiddish writers are seen recovering at the Jewish Consumptive Relief Society in Denver, Colorado, which operated from 1904 to 1940.
The mural lines the ramp that leads to the bookshelves, where displays (some of which Mazower calls “wedges”) use artifacts and wall-mounted photos to talk about the breadth of Yiddish culture. There’s a display about Yiddish celebrities, including writers, such as Sholom Aleichem and Chaim Zhitlowsky, who would draw tens of thousands of mourners to their funerals. Another display honors those who preserved and studied Yiddish culture, from YIVO (described here as “The Mothership”) to the monumental “Language and Cultural Atlas of Ashkenazic Jewry” undertaken between 1959 and 1972 by the linguist Uriel Weinreich. A Yiddish linotype machine, rescued by Lansky, anchors an exhibit about the Jewish press.
Michal Michalesko (center) and chorus appear in a publicity photo from an unidentified production, ca. 1930. Michalesko (1884–1957) made his name in the 1910s as a star of the Warsaw Yiddish operetta stage. (Yiddish Book Center)
A centerpiece of the core exhibit is a recreation of the Warsaw literary salon of the writer and playwright I.L. Peretz, a leading figure of the late 19th century and early 20th centuries. While few actual artifacts belonging to Peretz survive, the room will include contemporaneous objects and photographs to immerse visitors in the literary scene of the day.
“You’ll step through his doorway the way that so many young writers did, clutching their first manuscripts to show them either in Hebrew or in Yiddish,” Mazower explained. “His name, his address was known throughout the Russian Empire at that time. People would come thousands of miles in some cases to Warsaw to try and get entry into this alchemy-like space where extraordinary things happen.”
One of those pilgrims was Mazower’s great-grandfather, the famed playwright Sholem Asch. When Asch showed Peretz a draft of his notorious play “God of Vengeance,” whose lesbian subplot would shock audiences and rile religious leaders, Peretz reportedly told him to burn it.
“My hope is that through the exhibition as a whole you see Jewish history through a Yiddish lens and in a different way from the Holocaust-defined story that so many of us have been educated with and that popular culture feeds us,” said Mazower.
A Yiddish book features a stamp for a bookseller in Cairo, demonstrating the global reach of the language. (JTA photo)
The exhibit treats the Holocaust as one part of the Yiddish story, not its culmination. The original Yiddish edition of Elie Wiesel’s “Night,” published as part of a memorial project in Argentina shortly after the war, rests in a wedge about individuals who rescued Yiddish culture under the Nazis. The same section features a tribute to Rokhl Brokhes, a writer murdered in the Minsk Ghetto in 1945. A still from a recent animated adaptation of one of her stories by Alona Bach, currently a PhD student at MIT focusing on the “intersections of electricity and Yiddish,” affirms one of the Center’s aims: to bring young Yiddishists into conversation with the past.
The story of Yiddish theater will wrap around the auditorium, starting with a large photo of the audience at the opening of the Grand Street Theatre in New York in 1905. A memorial section remembers the probably thousands of actors, playwrights and musicians who were killed in the Holocaust.
“Had Yiddish theater not suffered a rupture, which it did, it would have continued to evolve and borrow and expand,” said Lisa Newman, the Center’s director of publishing and public programs. “What’s so important about this exhibition is that it places Yiddish in this context of language no less than any other country’s, except it’s not a country.”
I asked Mazower what kind of stories he did not want to tell about Yiddish culture.
“It’s not a story about Yiddish humor,” he said. “It’s not a story about the Holocaust. It’s not a story about the state of Israel. It’s not a lachrymose story about Jewish persecution through the ages.”
Other Yiddishists told me much the same thing (Brent said that the story of Yiddish “shouldn’t be told as a collection of jokes, or Yiddish curses, or as a cute language that connects you to Bubbe’s gefilte fish”).
And yet, said Lansky, “We’re not feinschmeckers, we’re not elitist when it comes to Yiddish. Yiddish was a vernacular language, and I am happy to embrace that. I love the humor and social criticism that’s embedded in it. It’s the aggregate that’s so impressive. To see all of this literature and culture in a lively and accessible way can be quite transformative.”
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(JTA) — The San Francisco Giants have fired Jewish manager Gabe Kapler after four seasons.
Kapler joined the Giants in November 2019 and led the Giants to a 295-248 record during the 2020-2023 seasons, highlighted by a 107-win 2021 campaign that earned Kapler the National League Manager of the Year award. The team rewarded Kapler with a two-year contract extension that was set to run through 2024.
The Giants were eliminated from postseason contention this week, missing the playoffs for the second consecutive season.
In addition to his 2021 accolade, Kapler’s tenure in San Francisco was punctuated by his unorthodox style both on and off the field. The 48-year-old Hollywood, California, native is a fitness geek with an active social media presence and his own blog. ESPN deemed him “the most interesting man in baseball” in May 2022. Kapler also has a Jewish tattoo on each leg: a Jewish star on his left leg and “Never Again” — a reference to the Holocaust — on his right leg.
On the field, Kapler in 2020 became the first MLB manager to kneel during the national anthem amid nationwide Black Lives Matter protests. In 2022, in the wake of the deadly mass shooting at an elementary school in Uvalde, Texas, Kapler announced that he would begin skipping the pregame national anthem to protest the “state of this country.” He frequently used his platform in the sport to share his political beliefs.
Kapler played for six teams during his 12-year major league career, largely as a role player and backup outfielder. After retiring in 2010, Kapler played and coached for Team Israel in the 2013 World Baseball Classic. He previously managed the Philadelphia Phillies from 2018-2019 and worked for the Los Angeles Dodgers organization.
With Kapler’s firing, San Diego Padres manager Bob Melvin becomes the league’s lone Jewish skipper.
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(New York Jewish Week) — Mark Vogel, who lives in Riverdale and runs a website about Jewish and kosher travel, spoke for many of his neighbors when he posted a video on Instagram of his sukkah being pounded by rain, standing forlornly in the middle of his flooded backyard.
“I built a Sukkah,” he wrote in a caption. “I should have built an ark.”
Vogel, and many of the other millions of Jews in the tristate area, have been coping with the reality that Sukkot, the most outdoor holiday on the Jewish calendar, has coincided with heavy rains that have flooded highways, shut down subway lines and triggered a state of emergency in New York City. More than 8 inches of rain had fallen at John F. Kennedy airport by Friday afternoon, and more is expected into Saturday.
New Yorkers should expect heavy rain and flooding to continue throughout the night tonight,” Gov. Kathy Hochul posted on social media on Friday afternoon. “To our Jewish neighbors celebrating the beginning of Sukkot, please take steps to stay safe during this severe weather event.”
Sukkot begins Friday night, and on the weeklong holiday, Jews traditionally eat their meals and even sleep in the sukkah, an outdoor hut with a roof generally made from tree branches that recalls the Israelites’ biblical sojourn in the desert and emphasizes the need for divine protection.
But rain makes those observances close to impossible — leading most would-be sukkah-dwellers in New York to accept that they’ll be eating indoors on the holiday’s first night, and sparking a wide variety of theological and practical responses from rabbis and rank-and-file Jews alike. For others, it has complicated travel plans hours before the holiday’s start, backing up traffic and making the subway especially hard to navigate.
“I once heard that if it rains on [the] first night of sukkoth, it’s some sort of sign that God is displeased with us,” Linda Gisselle Roth, who splits her time between New York City and Connecticut, wrote on Facebook on Friday. “And it’s been raining for days. And I’ve never felt like this before.”
She added, “I want to spend [the] first night of sukkoth, in my sukkah. So for right now, I’m asking, please let the rain stop.”
While the rainy season in Israel traditionally begins right after Sukkot, rain is a common occurrence on the holiday in the United States and even inspired the title of a children’s book from the 1990s, “Why Does It Always Rain on Sukkot?”
Mark Vogel, a Riverdale resident, posted a picture of his sukkah in a flooded yard to Instagram on Friday. (Screenshot)
Observant Jews have varying customs when it comes to dealing with rain on the holiday. Many avoid their sukkah entirely, while others will quickly recite blessings over wine and challah in the sukkah and then eat the rest of the meal indoors. Adherents of Chabad, the Hasidic movement based in Crown Heights, try to eat in the sukkah under nearly all circumstances.
One resident of Teaneck, New Jersey, a heavily Jewish suburb, posted a single-spaced, two-page guide from his local rabbi on what to do if it rains on the holiday. (The rabbi, who is not named in the document, recommends saying blessings over wine and challah in the sukkah and then continuing the meal inside.)
Rabbis on social media, meanwhile, explored the theological dimensions of the weather. Some cited a passage from the Mishnah, the ancient code of rabbinic law, that compares rain on Sukkot, following the effort of building a sukkah, to a servant bringing his master a jug of wine, only for the master to throw water back in the servant’s face.
“Nasty weather on sukkot is a sign of God’s displeasure with us,” Rabbi Ysoscher Katz, who teaches at the liberal Orthodox Yeshivat Chovevei Torah seminary, wrote on Facebook. Then, referencing the recent High Holidays and addressing God, he wrote, “If all we did the last few weeks is not good enough for You, what’s left for us to say?! We did the best we can. If You want more, You will have to let us know what that more is.”
Rabbi Ethan Tucker, the president of the Hadar Institute, an egalitarian center of Jewish study based in Manhattan, also cited the passage and encouraged people to focus on the experience of the servant in the parable. He added that because the first day of the holiday falls on Shabbat, the other central commandment associated with Sukkot, praying with four species of plants, is also deferred a day. (Sunday is expected to be sunny.)
“What does it *feel like* when you have prepared for something and then you cannot execute it as planned?” he wrote on Facebook. “It feels like rejection, as in the parable. The weather may in fact just be the weather, but it doesn’t necessarily make the feeling of loss less palpable. Is there a way to make this Sukkah rainout an opportunity to sit with rejection? To empathize with other such experiences, even if they are not our own?”
Some New Yorkers tried to stay positive. “It might be flooding and we might consume a lot of rain water with our food lol but Sukkot Dinner under the Stars is still on even if we might end up eating indoors under a roof instead!” a Facebook user from Queens posted on Friday, advertising a meal that night.
Nina Jochnowitz, a State Senate candidate in New Jersey, cited the rabbinic idea that Sukkot is considered a time of joy, and referenced a Hasidic saying that “‘joy breaks all boundaries,’ transforming even the most negative occurrences into blessings!”
And others reached for seasonal parallels: “If only sukkot came with rain dates like baseball,” one person posted.
For Vogel, the travel writer and Riverdale resident, the rain was especially unfortunate, as he has built a smaller sukkah in recent years to limit capacity due to the COVID-19 pandemic. This was the first year he had gone back to building a larger one.
“Well, I was looking forward to eating in a large sukkah this year with friends and family,” he told the New York Jewish Week. “But we can’t control the weather, so we will make the best of it.”
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