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Why ADL chief Jonathan Greenblatt is praising Elon Musk as advertisers flee X over antisemitism

(JTA) – Advertisers have been dropping off the social network X this week after its owner, Elon Musk, called an antisemitic post “the actual truth.”
It was the exact pressure tactic that the Anti-Defamation League had recommended almost exactly a year earlier to fight hate on the platform, then known as Twitter. And given the Jewish civil rights group’s CEO’s response to Musk’s post endorsing the antisemitic “Great Replacement” conspiracy theory, one might have expected it to follow suit.
“It is indisputably dangerous to use one’s influence to validate and promote antisemitic theories,” ADL CEO Jonathan Greenblatt wrote on the platform.
Yet even as companies including IBM, Apple and Disney are pulling their ad dollars in protest, the ADL is continuing to buy ads on X — and Greenblatt has shifted to praising Musk, this time for what he says is a meaningful effort to fight antisemitism.
Musk had written another post, saying that two phrases common to pro-Palestinian protests — “decolonization,” and “from the river to the sea” — “necessarily imply genocide.” He added that users would be suspended if they posted “clear calls for extreme violence.”
“This is an important and welcome move by @elonmusk,” Greenblatt responded on X. “I appreciate this leadership in fighting hate.”
Musk has been sparring publicly with the ADL for months, at one point blaming it for rising antisemitism and threatening to sue it for billions of dollars. Now, the latest whirlwind chapter in that saga — Greenblatt’s quick shift from condemning to praising the billionaire social media mogul — has created a whiplash moment for the Jewish world.
On Monday the State Department’s antisemitism envoy suggested that she opposed Greenblatt’s stance, while a member of one of the ADL’s advisory boards called the about-face “embarrassing.”
“The damage was done,” Ambassador Deborah Lipstadt remarked about Musk’s first tweet during a Monday briefing with Jewish media. “The endorsement of the Great Replacement theory was very harmful.”
Lipstadt added that she disapproved of what she saw as any attempt to “mitigate” Musk’s earlier tweet, without criticizing Greenblatt directly. “You can try to mitigate, but once you open the pillow, it’s like chasing the feathers,” she said.
Greenblatt told the Jewish Telegraphic Agency he didn’t regret his praise for Musk. Praising people when they take what the ADL sees as the right steps, he said, is part of his job fighting antisemitism. Musk’s tweet and his own praise of it, Greenblatt told JTA, came following a private conversation between the two men in which Musk previewed his vow to suspend users who call for violence.
“I will call out Elon Musk and X, like every other platform, when they get it wrong. And I will credit Elon Musk and X and every other platform when they get it right,” Greenblatt said Monday. “One doesn’t negate the other. It was not that, ‘this happened, therefore that wasn’t bad,’ or ‘that was bad, therefore we can’t see the value in this.’ Quite the contrary.”
During their conversation, Greenblatt said, he did not press Musk for an apology for the post the billionaire wrote on Wednesday, which Greenblatt had called “indisputably dangerous.”
Musk was replying to a user who wrote, “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them. I’m deeply disinterested in giving the tiniest s— now about western Jewish populations coming to the disturbing realization that those hordes of minorities [they] support flooding their country don’t exactly like them too much.”
The post was an endorsement of the Great Replacement theory, which posits that Jews are orchestrating the replacement of white populations in Western countries via the mass immigration of people of color. It was the theory cited by the attacker in the 2018 Pittsburgh synagogue shooting.
Musk responded, “You have said the actual truth.”
Greenblatt joined a loud chorus in condemning that post. Other Jewish groups, including the American Jewish Committee, harshly condemned it. Later in the same thread, Musk went after the ADL itself, saying the group “push[es] de facto anti-white racism.”
Greenblatt acknowledged the attacks on his group. “I don’t take any of that personally,” he said. Despite Musk’s public attitude about the ADL, Greenblatt called their meeting “extremely promising.”
Greenblatt noted that he believed Musk “still has work to do. He is not, if you will, in the clear.”
But, he added, “We saw a change in what he said on Friday, and that was noteworthy.” He said the ADL was buying ads on X, and in response to major firms suspending their ad spending, said companies “need to make their own decisions about where they want their brands to be placed.”
He said, “I hope that the other social media companies follow X’s leadership on this.”
His handling of Musk is not sitting well with some supporters of the ADL. Peter Fox, a member of the group’s NextGen Advisory Board in New York, wrote in the Forward that Greenblatt’s praise of Musk was “baffling and frankly embarrassing.” He added, “Aligning with someone like Musk, who repeatedly dabbles in conspiracy theories and white nationalist rhetoric, is a misstep that undermines the ADL’s credibility and core principles.”
Following Musk’s endorsement of the “Great Replacement” theory, more than 100 Jewish activists called out Musk for “spreading the kind of antisemitism that leads to massacres.”
Michelle Goldberg, a Jewish columnist for the New York Times, noted that Israel’s Diaspora minister, Amichai Chikli, also thanked Musk for denouncing the pro-Palestinian language. “It’s hard to figure out who is behaving more cynically, Musk or the Jewish leaders who are koshering him,” she wrote in a column on Monday.
Greenblatt acknowledged the criticism.
“At the end of the day, I understand that everyone might not agree with what I did,” he said. But he told JTA that he wasn’t concerned that his positions on Musk would harm the ADL’s reputation.
“The ADL has been around for 110 years. We don’t play for any particular team,” he said. “Our job is to protect the Jewish people. I don’t make the decisions I do based on how do I think this affects our, quote, ‘reputation.’ I do it based on, am I able to keep our community safe?”
Ron Kampeas contributed reporting.
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The post Why ADL chief Jonathan Greenblatt is praising Elon Musk as advertisers flee X over antisemitism appeared first on Jewish Telegraphic Agency.
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Why Do Western Countries Treat Qatar Better Than Their Jewish Citizens?

Qatar’s Prime Minister and Minister for Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani attends an emergency meeting of the United Nations Security Council, following an Israeli attack on Hamas leaders in Doha, Qatar, at UN headquarters in New York City, US, Sept. 11, 2025. Photo: REUTERS/Eduardo Munoz
Growing up in communist Prague, I was exposed to antisemitism expressed largely by government officials and communist outlets, rather than by citizens themselves.
I learned in school about three major enemies of the socialist republic of Czechoslovakia: Germans seeking to conquer back the Sudetenland, American imperialists, and, you might have guessed, Zionists. And I was one of them.
The propaganda during the Six-Day War was unrelenting and hostile to Israel. Some years later, during my studies in medical school, I was invited to continue as a graduate student at the genetics institute after obtaining my MD degree. However, a year or so later, I was disinvited because I was Jewish.
Surprisingly, the old Jewish quarter in Prague was relatively well maintained — it was a big tourist attraction, especially for Germans, and a good source of Western currency for the state. There was also a permanent exhibit of art by Jewish children imprisoned in Theresienstadt during World War II. And we did read Anne’s Frank diary. Prague was still much better than the Soviet Union and Romania.
At that time, Western Europe, the US, and Canada were the beacons of freedom for everybody, including Jews. A few decades later, it appears to me that the sides have switched.
Central and Eastern Europe (not counting Russia) have become more hospitable to Jews, and Western Europe and Canada are outright hostile. The situation in the US is somewhat mixed. What happened?
Most Western officials and leaders blame Israel for the war in Gaza, and they accuse Israel of genocide, intentional famine, and starvation of Gazans. Hamas has become — or at least is becoming — a beacon of freedom, especially among younger generations. In the meantime, the EU, UK, and Canada are threatening Israel with sanctions and recognizing a State of Palestine, which is basically a reward for Oct. 7.
Affairs have further deteriorated after Israel’s bombing of a meeting of Hamas leaders in Doha last week. Everybody runs to the defense of Qatar — after all, Qatar is considered an “honest” mediator between Israel and Hamas. This is the same Qatar that is the instigator of anti-Zionism and antisemitism by infiltrating Western institutions, particularly universities and subverting the education of Western values into support for radicalism, and is also the host of Hamas leaders and financiers, including those who planned the October 7 massacre.
Do Western countries really believe that Qatar, led by an emir with three wives, with a track record of slave working conditions of its foreign workers and with funding of Hamas terrorists, deserves support?
Furthermore, the hate in Western Europe is not being directed just at Israelis (which is still wrong, since Israel is not a monolith) — but against all Jews.
Jews, and particularly Israeli Jews, are disinvited from conferences, art performances, collaborations with their colleagues, sports events, and more. They are dehumanized and physically attacked on the streets of Western cities. The Spanish Prime Minister has been attempting to throw out Israeli athletes from several competitions because they were attacked by pro-Palestinian demonstrators rather than preventing demonstrators from attacking Israelis.
What is going to happen to Jews living in the West? Will they really be protected? Overall, Western governments appear to be willing to throw their Jewish citizens under the bus. Why is that? Do they really trust Qatar as an honest mediator, and even more as the most important non-NATO ally? Do they pretend they’ve never heard about Qatar’s subversive role in Western countries and support of the Muslim Brotherhood? Are they afraid of their increasing Muslim populations due to immigration and high birth rates in their own countries? Don’t they realize that they are falling into a moral morass at an accelerating rate?
It is unclear how long Western outrage at Israel will last. Is it going to be short-lived, like when Israel bombed Iraq’s nuclear reactor in 1981? Or will the West try to humiliate Israel and force (or at least attempt to do so) a solution to the war that leaves Hamas in power and isolates Israel internationally? One can only hope that the West, led by the US, will make the right decision not only for Israel, but for all democratic countries.
Dr. Jaroslava Halper has been a professor of pathology at The University of Georgia in Athens, GA for many years. She escaped from communist Prague because of antisemitism, and lack of freedom and free speech. The gradual increase of antisemitism and anti-Zionism in certain circles in her second homeland, and the devastating October 7 massacre by Hamas, led her to realize that more active engagement is necessary to combat antisemitism, including anti-Zionism.
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Palestinian Authority: Marco Rubio’s ‘Invasion’ of the Western Wall Is a Crime Against Islam
On Sunday, US Secretary of State Marco Rubio and Ambassador Mike Huckabee visited the Western Wall of the Temple Mount, together with Prime Minister Benjamin Netanyahu.
The Palestinian Authority (PA) was incensed by this visit, and publicized a long condemnation by the PA Jerusalem Governorate against what they called a “crime” against Islamic holy places:
The participation in these invasions by high-ranking American officials in an official capacity constitutes unacceptable collusion with the occupation’s policy, and dangerous willful blindness to the daily crimes committed against the holy city, its residents, and its holy places.
When Jews and Christians pray at the Western Wall or on the Temple Mount, the PA condemns what they call “Talmudic ceremonies.” The visit “offends the feelings of our Palestinian people”:
The Jerusalem Governorate viewed the invasion of the occupation’s Prime Minister — Benjamin Netanyahu, American Secretary of State Marco Rubio, and American Senator [sic, Ambassador] Mike Huckabee into the Western Wall plaza, and the fact that they held Talmudic ceremonies at this purely Islamic site, as a provocative step that offends the feelings of our Palestinian people and constitutes a blatant violation of the historical and legal status quo in the occupied city of Jerusalem.
Even though Muslims built a mosque in Jerusalem on the site of the Temples specifically because it was a Jewish holy site, today the PA proclaims that the Western Wall is a solely Islamic site:
The governorate emphasized that the Western Wall is an inseparable part of the blessed Al-Aqsa Mosque and that it is part of the Islamic Waqf lands under Palestinian sovereignty. It further stressed that there is no legitimacy for any Israeli or foreign presence within it, without the approval of the relevant Palestinian authorities.
The PA even threatened that this “escalation” would have “consequences”:
The governorate warned of this escalation’s consequences on the situation on the ground within the city. It emphasized that the Palestinian people would not agree to any harm to the Arab identity of Jerusalem or its Islamic and Christian holy places, and that they would resist all attempts to impose the occupation’s sovereignty over the land and the people. The governorate called on the international community… to curb the occupation’s violations and stop the American involvement in support for the Judaization projects of the occupied city.
[PA Jerusalem Governorate, Facebook, September 14, 2025]
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.
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What Charlie Kirk Meant to Jewish Conservatives

Charlie Kirk speaking at the inauguration of Donald Trump in January 2025. Photo: Brian Snyder via Reuters Connect
The horrific assassination of activist Charlie Kirk has left Jewish conservatives asking who will weaken the anti-Jewish hostility brewing in some corners of the far right now that Kirk has left us.
The 31-year-old, a devout Christian and founder of the organization Turning Point USA (TPUSA), understood that a society that turns on its Jews is a society that is rotting at its core.
When it came to quieting the antisemitic energies of the far right, Kirk knew that the conspiratorial scapegoating was a symptom of a serious malady, aggravated by an anxious and unhappy generation living in a digital den within an increasingly secularized America.
Kirk said that rejecting antisemitism, which he called “demonic,” was directly tied to defending Western civilization and protecting America’s Judeo-Christian identity.
That’s sadly ironic, given that many far right conspiracists online have blamed the Jewish people or Israel for Kirk’s murder.
In what may have conveyed a warning to the crop of influencers seeking to manipulate the Kirk assassination to advance their anti-Jewish objectives, US President Donald Trump released an image on Friday, showing the US leader and Kirk embracing against a backdrop of a US and Israeli flag with the caption reading, “Everybody Loved Charlie!”
Kirk’s speaking engagements at college campuses across the country drew thousands of students, admirers, and protestors. The informal open-air events provided participants with a platform to ask the late conservative influencer his thoughts on a host of issues, with many questions focused on Israel, Gaza, and the Jews.
Always respectful, Kirk carefully articulated why antisemitism is anti-Americanism.
Whether coming from the progressive left or the far right, Kirk defended Israel through a strategic and historical lens, and rejected the slew of libelous accusations leveled against the Jewish State.
Most recently, the TPUSA President exposed liberal media outlets for their role in fomenting the lie that Israel was starving the citizens of Gaza.
I just debated at Cambridge and Oxford. At Cambridge, instead of focusing on their own decaying country, they are obsessed with Israel. The lack of moral clarity on this topic is chilling. I decided to put this bouncy Brit in his place.
Watch: pic.twitter.com/RRnLiXJE2X
— Charlie Kirk (@charliekirk11) May 21, 2025
He also inspired Jewish conservatives to confront toxic positions with serious rebuttals, rather than with reflexive smears, while affirming that the path to a healthier country required responding to unsavory ideas through thoughtful and critical reason.
Acknowledging that it’s “hunting season for Jews right now in this country and that is a sick thing,” Kirk recently instructed an Israeli student who was harassed on a US campus to get “tougher.”
Indeed, he encouraged Jews to fight hate not with grievance, but with grit.
Jewish victimhood may have worked as a convenient tool of the political left, but Kirk saw the necessity and beauty in Jewish strength.
He emboldened Jewish Americans to lean into faith, and showed us that religion is the moral and divine anchor in today’s complicated and liberalized world.
Kirk advocated for issues that were in American Jews’ best interest, even as many of our own leaders resisted departing from the liberal sensibilities that undermined Jewish safety, and refused to acknowledge the dangers embedded in liberal immigration regulations.
As mainstream Jewish groups ignored the challenges associated with the increasing number of Muslims with radical ideologies entering the US, Kirk was firm in his assertion that radicalized Islam was incompatible with Western civilizational values.
Kirk granted right-leaning American Jews the space and the courage to sharpen our arguments as to why adopting strict immigration provisions was sound policy. He also defended Israel his whole life, and was an astute observer of the cracks in the emerging debate among younger conservative cohorts as it relates to safeguarding the US-Israel bond.
Warning of an “earthquake coming on this issue”, Kirk convened a focus group over the summer featuring Gen Z conservatives to discuss America’s alliance with Israel.
It was a candid discussion, and the panel provided a blueprint for what constituted “persuadable” pro-Israel arguments, and why, according to the young TPUSA supporters, focusing on shared values, radical Islamist threats, and intelligence cooperation was more of a motivator for bolstering support for Israel than unveiling public campaigns that underscored the progressive policies undertaken by the Jewish State.
The horrific assassination of Charlie Kirk has left Jewish Americans with an intense sadness over losing a friend who was critical to sidelining the anti-Jewish rumblings occurring across the cultural and political landscape.
As an Evangelical Christian, Kirk also taught American Jewry the value of adhering to our Jewish inheritance. He delivered a roadmap for how strong Jews, who commit to channeling conservative ideals through robust debate, are crucial to preserving the Judeo-Christian character of our country and will organically yield a US-Israel alliance that will be a bulwark against the enemies of Western civilization.
Irit Tratt is a writer who resides in New York. Follow her on X @Irit_Tratt.