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Why ADL chief Jonathan Greenblatt is praising Elon Musk as advertisers flee X over antisemitism

(JTA) – Advertisers have been dropping off the social network X this week after its owner, Elon Musk, called an antisemitic post “the actual truth.”
It was the exact pressure tactic that the Anti-Defamation League had recommended almost exactly a year earlier to fight hate on the platform, then known as Twitter. And given the Jewish civil rights group’s CEO’s response to Musk’s post endorsing the antisemitic “Great Replacement” conspiracy theory, one might have expected it to follow suit.
“It is indisputably dangerous to use one’s influence to validate and promote antisemitic theories,” ADL CEO Jonathan Greenblatt wrote on the platform.
Yet even as companies including IBM, Apple and Disney are pulling their ad dollars in protest, the ADL is continuing to buy ads on X — and Greenblatt has shifted to praising Musk, this time for what he says is a meaningful effort to fight antisemitism.
Musk had written another post, saying that two phrases common to pro-Palestinian protests — “decolonization,” and “from the river to the sea” — “necessarily imply genocide.” He added that users would be suspended if they posted “clear calls for extreme violence.”
“This is an important and welcome move by @elonmusk,” Greenblatt responded on X. “I appreciate this leadership in fighting hate.”
Musk has been sparring publicly with the ADL for months, at one point blaming it for rising antisemitism and threatening to sue it for billions of dollars. Now, the latest whirlwind chapter in that saga — Greenblatt’s quick shift from condemning to praising the billionaire social media mogul — has created a whiplash moment for the Jewish world.
On Monday the State Department’s antisemitism envoy suggested that she opposed Greenblatt’s stance, while a member of one of the ADL’s advisory boards called the about-face “embarrassing.”
“The damage was done,” Ambassador Deborah Lipstadt remarked about Musk’s first tweet during a Monday briefing with Jewish media. “The endorsement of the Great Replacement theory was very harmful.”
Lipstadt added that she disapproved of what she saw as any attempt to “mitigate” Musk’s earlier tweet, without criticizing Greenblatt directly. “You can try to mitigate, but once you open the pillow, it’s like chasing the feathers,” she said.
Greenblatt told the Jewish Telegraphic Agency he didn’t regret his praise for Musk. Praising people when they take what the ADL sees as the right steps, he said, is part of his job fighting antisemitism. Musk’s tweet and his own praise of it, Greenblatt told JTA, came following a private conversation between the two men in which Musk previewed his vow to suspend users who call for violence.
“I will call out Elon Musk and X, like every other platform, when they get it wrong. And I will credit Elon Musk and X and every other platform when they get it right,” Greenblatt said Monday. “One doesn’t negate the other. It was not that, ‘this happened, therefore that wasn’t bad,’ or ‘that was bad, therefore we can’t see the value in this.’ Quite the contrary.”
During their conversation, Greenblatt said, he did not press Musk for an apology for the post the billionaire wrote on Wednesday, which Greenblatt had called “indisputably dangerous.”
Musk was replying to a user who wrote, “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them. I’m deeply disinterested in giving the tiniest s— now about western Jewish populations coming to the disturbing realization that those hordes of minorities [they] support flooding their country don’t exactly like them too much.”
The post was an endorsement of the Great Replacement theory, which posits that Jews are orchestrating the replacement of white populations in Western countries via the mass immigration of people of color. It was the theory cited by the attacker in the 2018 Pittsburgh synagogue shooting.
Musk responded, “You have said the actual truth.”
Greenblatt joined a loud chorus in condemning that post. Other Jewish groups, including the American Jewish Committee, harshly condemned it. Later in the same thread, Musk went after the ADL itself, saying the group “push[es] de facto anti-white racism.”
Greenblatt acknowledged the attacks on his group. “I don’t take any of that personally,” he said. Despite Musk’s public attitude about the ADL, Greenblatt called their meeting “extremely promising.”
Greenblatt noted that he believed Musk “still has work to do. He is not, if you will, in the clear.”
But, he added, “We saw a change in what he said on Friday, and that was noteworthy.” He said the ADL was buying ads on X, and in response to major firms suspending their ad spending, said companies “need to make their own decisions about where they want their brands to be placed.”
He said, “I hope that the other social media companies follow X’s leadership on this.”
His handling of Musk is not sitting well with some supporters of the ADL. Peter Fox, a member of the group’s NextGen Advisory Board in New York, wrote in the Forward that Greenblatt’s praise of Musk was “baffling and frankly embarrassing.” He added, “Aligning with someone like Musk, who repeatedly dabbles in conspiracy theories and white nationalist rhetoric, is a misstep that undermines the ADL’s credibility and core principles.”
Following Musk’s endorsement of the “Great Replacement” theory, more than 100 Jewish activists called out Musk for “spreading the kind of antisemitism that leads to massacres.”
Michelle Goldberg, a Jewish columnist for the New York Times, noted that Israel’s Diaspora minister, Amichai Chikli, also thanked Musk for denouncing the pro-Palestinian language. “It’s hard to figure out who is behaving more cynically, Musk or the Jewish leaders who are koshering him,” she wrote in a column on Monday.
Greenblatt acknowledged the criticism.
“At the end of the day, I understand that everyone might not agree with what I did,” he said. But he told JTA that he wasn’t concerned that his positions on Musk would harm the ADL’s reputation.
“The ADL has been around for 110 years. We don’t play for any particular team,” he said. “Our job is to protect the Jewish people. I don’t make the decisions I do based on how do I think this affects our, quote, ‘reputation.’ I do it based on, am I able to keep our community safe?”
Ron Kampeas contributed reporting.
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The post Why ADL chief Jonathan Greenblatt is praising Elon Musk as advertisers flee X over antisemitism appeared first on Jewish Telegraphic Agency.
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Syria’s Sharaa Says Talks With Israel Could Yield Results ‘In Coming Days’

Syrian President Ahmed al-Sharaa speaks at the opening ceremony of the 62nd Damascus International Fair, the first edition held since the fall of Bashar al-Assad’s regime, in Damascus, Syria, Aug. 27, 2025. Photo: REUTERS/Khalil Ashawi
Syria’s President Ahmed al-Sharaa said on Wednesday that ongoing negotiations with Israel to reach a security pact could lead to results “in the coming days.”
He told reporters in Damascus the security pact was a “necessity” and that it would need to respect Syria’s airspace and territorial unity and be monitored by the United Nations.
Syria and Israel are in talks to reach an agreement that Damascus hopes will secure a halt to Israeli airstrikes and the withdrawal of Israeli troops who have pushed into southern Syria.
Reuters reported this week that Washington was pressuring Syria to reach a deal before world leaders gather next week for the UN General Assembly in New York.
But Sharaa, in a briefing with journalists including Reuters ahead of his expected trip to New York to attend the meeting, denied the US was putting any pressure on Syria and said instead that it was playing a mediating role.
He said Israel had carried out more than 1,000 strikes on Syria and conducted more than 400 ground incursions since Dec. 8, when the rebel offensive he led toppled former Syrian leader Bashar al-Assad.
Sharaa said Israel’s actions were contradicting the stated American policy of a stable and unified Syria, which he said was “very dangerous.”
He said Damascus was seeking a deal similar to a 1974 disengagement agreement between Israel and Syria that created a demilitarized zone between the two countries.
He said Syria sought the withdrawal of Israeli troops but that Israel wanted to remain at strategic locations it seized after Dec. 8, including Mount Hermon. Israeli ministers have publicly said Israel intends to keep control of the sites.
He said if the security pact succeeds, other agreements could be reached. He did not provide details, but said a peace agreement or normalization deal like the US-mediated Abraham Accords, under which several Muslim-majority countries agreed to normalize diplomatic ties with Israel, was not currently on the table.
He also said it was too early to discuss the fate of the Golan Heights because it was “a big deal.”
Reuters reported this week that Israel had ruled out handing back the zone, which Donald Trump unilaterally recognized as Israeli during his first term as US president.
“It’s a difficult case – you have negotiations between a Damascene and a Jew,” Sharaa told reporters, smiling.
SECURITY PACT DERAILED IN JULY
Sharaa also said Syria and Israel had been just “four to five days” away from reaching the basis of a security pact in July, but that developments in the southern province of Sweida had derailed those discussions.
Syrian troops were deployed to Sweida in July to quell fighting between Druze armed factions and Bedouin fighters. But the violence worsened, with Syrian forces accused of execution-style killings and Israel striking southern Syria, the defense ministry in Damascus and near the presidential palace.
Sharaa on Wednesday described the strikes near the presidential palace as “not a message, but a declaration of war,” and said Syria had still refrained from responding militarily to preserve the negotiations.
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Anti-Israel Activists Gear Up to ‘Flood’ UN General Assembly

US Capitol Police and NYPD officers clash with anti-Israel demonstrators, on the day Israeli Prime Minister Benjamin Netanyahu addresses a joint meeting of Congress, on Capitol Hill, in Washington, DC, July 24, 2024. Photo: REUTERS/Umit Bektas
Anti-Israel groups are planning a wave of raucous protests in New York City during the United Nations General Assembly (UNGA) over the next several days, prompting concerns that the demonstrations could descend into antisemitic rhetoric and intimidation.
A coalition of anti-Israel activists is organizing the protests in and around UN headquarters to coincide with speeches from Middle Eastern leaders and appearances by US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu. The demonstrations are expected to draw large crowds and feature prominent pro-Palestinian voices, some of whom have been criticized for trafficking in antisemitic tropes, in addition to calling for the destruction of Israe.
Organizers of the demonstrations have promoted the coordinated events on social media as an opportunity to pressure world leaders to hold Israel accountable for its military campaign against Hamas in Gaza, with some messaging framed in sharply hostile terms.
On Sunday, for example, activists shouted at Israel’s Ambassador to the UN Danny Danon.
“Zionism is terrorism. All you guys are terrorists committing ethnic cleansing and genocide in Gaza and Palestine. Shame on you, Zionist animals,” they shouted.
BREAKING: PRO-PALESTINE PROTESTORS CONFRONT “ISRAELI” AMBASSADOR DANNY DANON AT THE UNITED NATIONS
1/5 pic.twitter.com/4G1VYEMGzV
— Within Our Lifetime (@WOLPalestine) September 14, 2025
The Combat Antisemitism Movement (CAM), warned on its website that the scale and tone of the planned demonstrations risk crossing the line from political protest into hate speech, arguing that anti-Israel activists are attempting to hijack the UN gathering to spread antisemitism and delegitimize the Jewish state’s right to exist.
Outside the UN last week, masked protesters belonging to the activist group INDECLINE kicked a realistic replica of Netanyahu’s decapitated head as though it were a soccer ball.
US activist group plays soccer with Bibi’s mock decapitated HEAD right outside NYC UN HQ
Peep shot at 00:40
Footage posted by INDECLINE collective just as UN General Assembly about to kick off
‘Following the game, ball was donated to Palestinian Genocide Museum’ pic.twitter.com/TQ84sgZhKr
— RT (@RT_com) September 9, 2025
Within Our Lifetime (WOL), a radical anti-Israel activist group, has vowed to “flood” the UNGA on behalf of the pro-Palestine movement.
WOL, one of the most prolific anti-Israel activist groups, came under immense fire after it organized a protest against an exhibition to honor the victims of the Oct. 7 massacre at the Nova Music Festival in southern Israel. During the event, the group chanted “resistance is justified when people are occupied!” and “Israel, go to hell!”
“We will be there to confront them with the truth: Their silence and inaction enable genocide. The world cannot continue as if Gaza does not exist,” WOL said of its planned demonstrations in New York. “This is the time to make our voices impossible to ignore. Come to New York by any means necessary, to stand, to march, to demand the UN act and end the siege.”
Jewish Voice for Peace (JVP) and Palestinian Youth Movement (PYM), two other anti-Israel organizations that have helped organize widespread demonstrations against the Jewish state during the war in Gaza, also announced they are planning a march from Times Square to the UN headquarters on Friday.
“The time is now for each and every UN member state to uphold their duty under international law: sanction Israel and end the genocide,” the groups said in a statement.
JVP, an organization that purports to fight for “Palestinian liberation,” has positioned itself as a staunch adversary of the Jewish state. The group argued in a 2021 booklet that Jews should not write Hebrew liturgy because hearing the language would be “deeply traumatizing” to Palestinians. JVP has repeatedly defended the Oct. 7 massacre of roughly 1,200 people in southern Israel by Hamas as a justified “resistance.” Chapters of the organization have urged other self-described “progressives” to throw their support behind Hamas and other terrorist groups against Israel
Similarly, PYM, another radical anti-Israel group, has repeatedly defended terrorism and violence against the Jewish state. PYM has organized many anti-Israel protests in the two years following the Oct. 7 attacks in the Jewish state. Recently, Sen. Tom Cotton (R-AK) called for a federal investigation into the organization after Aisha Nizar, one of the group’s leaders, urged supporters to sabotage the US supply chain for the F-35 fighter jet, one of the most advanced US military assets and a critical component of Israel’s defense.
The UN General Assembly has historically been a flashpoint for heated debate over the Israeli-Palestinian conflict. Previous gatherings have seen dueling demonstrations outside the Manhattan venue, with pro-Israel and pro-Palestinian groups both seeking to influence the international spotlight.
While warning about the demonstrations, CAM noted it recently launched a new mobile app, Report It, that allows users worldwide to quickly and securely report antisemitic incidents in real time.
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Nina Davidson Presses Universities to Back Words With Action as Jewish Students Return to Campus Amid Antisemitism Crisis

Nina Davidson on The Algemeiner’s ‘J100’ podcast. Photo: Screenshot
Philanthropist Nina Davidson, who served on the board of Barnard College, has called on universities to pair tough rhetoric on combatting antisemitism with enforcement as Jewish students returned to campuses for the new academic year.
“Years ago, The Algemeiner had published a list ranking the most antisemitic colleges in the country. And number one was Columbia,” Davidson recalled on a recent episode of The Algemeiner‘s “J100” podcast. “As a board member and as someone who was representing the institution, it really upset me … At the board meeting, I brought it up and I said, ‘What are we going to do about this?’”
Host David Cohen, chief executive officer of The Algemeiner, explained he had revisited Davidson’s remarks while she was being honored for her work at The Algemeiner‘s 8th annual J100 gala, held in October 2021, noting their continued relevance.
“It could have been the same speech in 2025,” he said, underscoring how longstanding concerns about campus antisemitism, while having intensified in the aftermath of Hamas’s Oct. 7, 2023, massacre across southern Israel, are not new.
Davidson argued that universities already possess the tools to protect students – codes of conduct, time-place-manner rules, and consequences for threats or targeted harassment – but too often fail to apply them evenly. “Statements are not enough,” she said, arguing that institutions need to enforce their rules and set a precedent that there will be consequences for individuals who refuse to follow them.
She also said that stakeholders – alumni, parents, and donors – are reassessing their relationships with schools that, in their view, have not safeguarded Jewish students. While supportive of open debate, Davidson distinguished between protest and intimidation, calling for leadership that protects expression while ensuring campus safety.
The episode surveyed specific pressure points that administrators will face this fall: repeat anti-Israel encampments, disruptions of Jewish programming, and the challenge of distinguishing political speech from conduct that violates university rules. “Unless schools draw those lines now,” Davidson warned, “they’ll be scrambling once the next crisis hits.”
Cohen closed by framing the discussion as a test of institutional credibility, asking whether universities will “turn policy into protection” in real time. Davidson agreed, pointing to students who “need to know the rules aren’t just on paper.”
The full conversation is available on The Algemeiner’s “J100” podcast.