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Why American Eagle now has a mezuzah at its Times Square flagship

(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.

The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.

Out of all the retailers in Times Square, how did Chabad choose American Eagle? 

That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand. 

But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.

Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square. 

Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah. 

“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.” 

Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.  

“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”

Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).

Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.

Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.

But Kotlarsky acknowledged that the claim might be debunked.

“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah.  We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”

“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”  

The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as  a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.  

“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”


The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.

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Israeli tourists could soon be required to show 5 years of social media history to enter the US

(JTA) — Israelis seeking to visit the United States could soon be required to submit five years of social media history, according to draft regulations published by the U.S. Department of Homeland Security this week.

The regulations would apply to tourists from 42 countries, all allies of the United States, that are enrolled in the government’s Visa Waiver Program that allows passport holders to visit for up to 90 days without a visa.

Israel was first designated into the Visa Waiver Program by DHS in September 2023. The same year, Israeli tourism to the United States reached 376,439, followed by 417,077 in 2024, according to Statista.

The proposed regulations come as the Trump administration seeks to tighten borders. In April, the U.S. Citizenship and Immigration Services announced that it would scrutinize the social media accounts of people applying to immigrate and international students for “antisemitic activity.” But the regulations mark a shift toward examining the records of people who are trying to visit, not move to, the United States.

In response to a question from a reporter Wednesday about whether the new requirement would cause a “decline in tourism,” President Donald Trump demurred.

“No. We’re doing so well,” Trump said. “We just want people to come over here, and safe. We want safety. We want security. We want to make sure we’re not letting the wrong people come enter our country.”

The new regulations would overhaul the Electronic System for Travel Authorization, or ESTA, an online application that tourists included in the Visa Waiver Program have recently been required to submit before entering the country.

It was not immediately clear how tourists would submit their social media history under the proposed regulations, or even what such a request could constitute in an era when people maintain many social media accounts and post prolifically on them.

The DHS notice began a 60-day period for public comment on the regulations this week. A spokesperson from Customs and Border Protection told the Jewish Telegraphic Agency in a statement that the notice was preliminary.

“Nothing has changed on this front for those coming to the United States. This is not a final rule, it is simply the first step in starting a discussion to have new policy options to keep the American people safe,” the statement read. “The Department is constantly looking at how we vet those coming into the country, especially after the terrorist attack in Washington DC against our National Guard right before Thanksgiving.”

The Nov. 26 shooting of two National Guard members by a suspect who is an Afghan national triggered several restrictions on immigration by the Trump administration. The suspect entered the country legally and has not been publicly alleged to have had a social media track record that might have elicited alarm.

The potential regulation comes as Israeli soldiers have faced scrutiny for their posts on social media during the war in Gaza, with some soldiers fleeing countries they have visited that are less friendly than the United States to Israel over the threat of potential war crime inquiries.

The post Israeli tourists could soon be required to show 5 years of social media history to enter the US appeared first on The Forward.

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6 hostages murdered in Gaza lit Hanukkah candles in captivity, newly released footage shows

(JTA) — Two months after they were taken hostage, and eight months before they would be murdered, the Israelis who would later be known as the “Beautiful Six” were herded into a new section of the Hamas tunnel where they had been held.

There, their captors took hours of video of the young adults as they lit a makeshift menorah, sang traditional Hanukkah songs and, after being prompted, offered holiday greetings to the camera.

“Where are the sufganiyot?” asked Eden Yerushalmi.

“We’re waiting for Roladin in the land [of Israel],” joked Hersh Goldberg-Polin, referring to one of the most prominent purveyors of Hanukkah donuts in Israel.

The other hostages — Ori Danino, Almog Sarusi, Alex Lubanov and Carmel Gat — sit with their fellow captives. Sarusi appears visibly distressed as he makes the blessing over the candles, and the cameraman captures wrenching comments as the six young adults sing the song “Maoz Tzur.”

Goldberg-Polin explains that there are six verses in the song, “one for each time they tried to kill us and failed.” Yerushalmi responds, “We need to add another verse.”

In another video, Lubanov is instructed to shave the heads of his fellow male hostages. While shaving Danino, he recalls the movie “The Pianist,” set during the Holocaust, and says he is like a barber in that setting.

“This situation is not that far from the Holocaust,” Danino replies, looking at a mirror that a third person, possibly from Hamas, is holding up.

Some of the footage appeared intended to fuel the kind of hostage videos that Hamas released intermittently during the war, but Hamas never put it out. Instead, the footage was recovered by the IDF about three months ago during a raid on a hospital in Khan Younis and was delivered to the families of the hostages about six weeks ago, according to YNet News. It was released publicly on Thursday.

The video adds to accounts that many of the hostages sought to maintain Jewish practices and traditions while in captivity, though it is the first to suggest that such practices might at times have been facilitated or coerced by their captors.

“Lighting Hanukkah candles in that dark place captures the essence of the Jewish spirit: light prevailing over darkness,” the hostages’ families said in a statement released by the Hostages and Missing Families Forum.

“Hamas filmed these videos as propaganda, but the humanity of the beautiful six shines through this footage. It is stronger than any terrorist organization. These videos bear witness to evil and failure. The entire world must see our loved ones in these moments, their unity, strength, and humanity even in the darkest times. They were taken alive, they survived in captivity, and they should have come home alive,” the statement continues. “Nothing will bring our loved ones back to life. Only bringing the truth to light, only genuine accountability at the national level, can bring justice and healing to all our hearts.”

The release of the footage has renewed grief over the murder of the hostages, which closely followed the collapse of ceasefire negotiations in July 2024. Some of the hostages, including Goldberg-Polin, who lost an arm on Oct. 7, had been on the list for release had a deal come together. Since then, Israeli officials have counted the hostages, whose bodies were retrieved soon after they were killed, among those rescued by the Israeli military.

“What heroes,” Goldberg-Polin’s mother, Rachel Goldberg-Polin, told Channel 12, according to the Times of Israel. “Six young luminous people who did everything right and they stayed alive and they did their part, and for us to claim we brought them back, in bags, bags of children to their parents, please don’t count Hersh among the people you saved.”

News of their deaths triggered mass protests in Israel opposing Israeli Prime Minister Benjamin Netanyahu’s failure to reach a deal the month before. In September 2024, Netanyahu issued an apology to the hostages’ families.

The video comes as the body of the last remaining hostage in Gaza, Ran Gvili, has yet to be returned to Israel, two months after a U.S.-brokered ceasefire deal between Israel and Hamas that required the release of all of the remaining hostages. Twenty living hostages and 27 deceased hostages, most but not all killed on Oct. 7, have since been returned.

The video appeared to be taken months before the group of six were killed in Hamas captivity in Rafah on August 29, 2024, shortly after the collapse of ceasefire negotiations with Hamas that could have led to the release of some of them.

The post 6 hostages murdered in Gaza lit Hanukkah candles in captivity, newly released footage shows appeared first on The Forward.

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How Montana teachers use a Hanukkah kit to teach students who’ve never met a Jew

In Montana, students across the state — from Hutterite colonies to Native American reservations — are learning about Hanukkah in school: playing dreidel, lighting candles, and reading a picture book that tells the true story of Billings residents who united against antisemitism.

That’s thanks to the Montana Jewish Project, which is in its third year of distributing 50 “Hanukkah curriculum boxes” to public school teachers around the state, many in rural areas with few to no Jewish students in their classrooms. Teachers who sign up for the box receive it free of charge.

“A teacher at a school with a large Mennonite population went out of her way to email us and say, Thank you so much. This resonated so much with my students,” said Rebecca Stanfel, executive director of the Montana Jewish Project. “It makes a lot of sense, because the lesson plan is really about accepting everyone in your classroom, whatever their faith tradition.”

Montana, home to the most hate groups of any state and a Jewish population of a few thousand, tends to be the subject of alarming headlines: “Neo-Nazis urge armed march to harass Montana Jews” and “Jewish man attacked in Montana by self-proclaimed Nazi on Oct. 7,” most recently.

But the state has also been a national model for how to effectively push back against hate. In 1993 in Billings, neo-Nazis threw a brick through a 6-year-old Jewish boy’s bedroom window, which was displaying a menorah. In response, the Billings Gazette printed a full-page picture of a menorah for readers to cut out and tape to their windows. Thousands posted the menorahs to show solidarity.

So when it came to teaching Montana’s students about Hanukkah, Stanfel knew she wanted to go beyond the Maccabees and include that local story — one that counters common stereotypes about Montana as a white Christian nationalist safe haven. Each Hanukkah box includes a copy of The Christmas Menorahs: How a Town Fought Hate, which recounts the Billings story, along with suggested discussion questions.

One prompt asks students: “What would you have done if you were in Billings at the time? Would you have encouraged your family to display a menorah? Why or why not?”

Heather McCartney-Duty, a fifth grade teacher at an elementary school in the city of Choteau, population 1,700, knows of three Jewish students at her school — and they’re all siblings. That made it all the more important to teach about Hanukkah, she said, both to educate non-Jews and help her Jewish students feel included.

With the help of Montana Jewish Project’s box, she read her students the picture book, taught them to play dreidel, lit candles, decorated the classroom in blue and white, and even displayed a “mensch on the bench.”

“The news stories that hit out of Montana are, Oh, the Unabomber. Oh, the Freemen. What crazy thing has Montana done today?” McCartney-Duty said. “So to have this massive effort towards pushing back against hate and pushing back against bullies, it’s very significant to kids that it happened in Montana.”

Another teacher using the Hanukkah box, Courtney Hamblin, is adapting the lesson for her older students at a high school in Billings. She’s coupling the story with watching the PBS documentary Not in Our Town and reading newspaper archives about the display of solidarity.

That lesson will prepare her students to read Night by Elie Wiesel in the coming months, she said, helping them become more familiar with Jewish references in the book.

To her, the Billings story shows students “that something local can become national,” Hamblin said. “I’m trying to teach them that little acts of kindness can balloon into these big things.”

The post How Montana teachers use a Hanukkah kit to teach students who’ve never met a Jew appeared first on The Forward.

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