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Why American Eagle now has a mezuzah at its Times Square flagship
(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.
The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.
Out of all the retailers in Times Square, how did Chabad choose American Eagle?
That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand.
But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.
Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square.
Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah.
“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.”
Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.
“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”
Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).
Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.
Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.
But Kotlarsky acknowledged that the claim might be debunked.
“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah. We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”
“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”
The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.
“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”
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The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.
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How Toronto Jews spread the Gospel of ‘Godspell’
To wander into a screening of You Had to Be There, Nick Davis’ documentary about the famed 1972 Toronto production of Godspell, is to have a Jewish come-to-Jesus moment.
The first thing you hear, after the voice of a 22-year-old Martin Short, testing a microphone in a furtive recording taken at the Royal Alexander Theatre, is a shofar sounding a tinny tekiah. It’s maybe not what you’d expect from a musical built around the Gospel of Matthew. But the film, which features interviews with original 1972 cast members Eugene Levy and Victor Garber, composer Stephen Schwartz and the production’s musical director Paul Shaffer, makes a strong case for Jewishness being the secret sauce that made the show take off.
Davis, who grew up in a secular Jewish home, began this project as a Godspell skeptic, trying to understand how so many subversive comedic talents broke out in a “hippie-dippy musical about Jesus.”
“I could imagine SCTV ripping Godspell apart with the Godspell that I knew,” Davis said in a video call from Chicago, where he was in town for a screening at the Music Box Theater. “Almost from the very beginning, they were like, ‘You don’t understand what Godspell was.’”
The show was picketed by Christians who took exception to the apostles, and Jesus himself, depicted as clowns clad in overalls. The key to the success of the Toronto Godspell, one of a number of regional productions that sprang up in the 1970s, was its invitation to performers to improvise within a sacred text.
“My feeling now is they were attracted to this material because this material encouraged them to be their biggest, best, most brilliant comic selves,” said Davis.
In the case of Hamilton, Ontario-native Eugene Levy or Gilda Radner, who came over from Detroit to audition, this meant introducing a Jewish sensibility to a work that was rooted in the writings of a First Century Jew. Whether they knew it or not, the cast was soon following a Jewish schedule of worship.
Perhaps more legendary than the show, composed by an early career Schwartz, later to write Wicked, with a book by his Carnegie Mellon classmate John-Michael Tebelak, were the after-parties, dubbed “Friday Night Services” and held at the shared home of Short and Levy.
It was here, with some chemical assistance — that the cast and their friends, among them John Candy, developed bits and worked on characters. (Thankfully, they had the presence of mind to record these confabs, which can be heard in the film and are animated in a style a la The Brady Kids.)
It wasn’t quite Bible study, but in his interviews, Eugene Levy briefly reflects on the significance of his turn as Jesus, following Victor Garber and Don Scardino, who later became a prolific comedy director for shows like 30 Rock and Crazy Ex-Girlfriend.
“I think I was the first Jewish-looking Jesus that any of the productions had,” Levy says in the documentary. “They went more Ronald McDonald with that look but I definitely was sporting my ethnicity and a little hair.”
Levy refused to manscape for the role of Jesus, who traditionally makes his entrance in just his boxers, and so he had to wear an undershirt. At one point the actor considers if, in the moment after Jesus is “crucified” on a chainlink fence, and lifted by the company in a sort of resurrection, he was doing something sacrilegious.
In the end, he concludes, it just felt like good theater.
The call of Godspell remains strong, Davis said. Not every member of the company — some of whom are related by marriage — still sees each other in person, but they’re all on an email chain. Davis embarked on the film thinking it would be a study on “the fickleness of fame,” with the cast of 10 about evenly divided between household names and ones who didn’t quite hit, but from the first interview he found people asking when he’d arrange a reunion.
The moment finally arrived in 2025, which, due to the exigencies of scheduling, happened to be the first night of Passover. There was a cake, but you can see Paul Shaffer electing to snack on matzo. (When cast member Valda Aviks asks him if he shouldn’t be at a Seder, he simply says “eh.”)
“I did bring a Seder plate that we had, a little fun thing for them to play with if they wanted,” said Davis. “All they wanted to do was sing by the piano.”
Davis considers Godspell, the Jesus musical written by a “nice Jewish boy from Long Island,” an example of the way Jews succeed through assimilation and entertainment. While he came in thinking the show was cornball, he now understands how it paved the way for the barrier-breaking comedy its alumni would produce
“There’s something Jewish fundamentally at the core of it,” Davis said. Like the Jewish teacher at its center, it is “radical.”
The post How Toronto Jews spread the Gospel of ‘Godspell’ appeared first on The Forward.
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Sunkist Fruit Gems return after panic over loss of synagogue staple
(JTA) — Sunkist Fruit Gems, candies beloved for their throwable qualities at Jewish celebrations, will return after a brief panic over their discontinuation.
The sugar-coated gummies will be on shelves in early 2027 following an outpouring of “overwhelming support and enthusiasm shown by Sunkist Fruit Gems fans in recent days,” Sunkist confirmed to the Jewish Telegraphic Agency.
The company said it will collaborate with CandyRific, a Kentucky-based confectionery company, to continue the legacy of Sunkist Fruit Gems days after reports of the gummies’ demise.
The fruit gems tick crucial boxes for being hurled at bar and bat mitzvahs, wedding celebrations and other happy occasions: They are kosher, soft enough to avoid injuring celebrants and individually wrapped so they don’t get stuck on the floor.
Those attributes will be preserved in their relaunch. “Consumers can expect the same key product characteristics they know and love, including individually wrapped pieces, a soft texture, fruit flavors, and kosher certification,” Sunkist said.
EJewishPhilanthropy first reported Thursday that the fruit gems were being discontinued by Ferrara, a Chicago-based candy company, prompting memorial tributes in Jewish communities throughout the United States.
The fruit gems have been a staple at synagogues for generations. They were born from an overabundance of citrus in the 1930s, when the citrus harvester Sunkist transformed its surplus fruit into byproducts, according to a history published by the company. The candies evolved from Christopher’s Fruit Gems to take the Sunkist name in the 1960s.
Protests against their disappearance included an appeal in eJewishPhilanthropy penned by Sara Fredman Aeder, the executive vice president of programming at the Jewish Community Relations Council of New York, headlined “Save the Fruit Gems.”
Sunkist’s announcement on Instagram that the fruit gems were “not going anywhere” was met with grateful replies.
“I panic-bought in bulk for my wedding next year,” said one commenter on Instagram. “Now I feel foolish lol. But enjoying a bunch of very yummy gummies.”
This article originally appeared on JTA.org.
The post Sunkist Fruit Gems return after panic over loss of synagogue staple appeared first on The Forward.
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Mamdani rolls out NYC’s first plan for fighting antisemitism — without defining the term
Mayor Zohran Mamdani on Tuesday unveiled New York City’s first comprehensive strategy to combat antisemitism, promising millions of dollars for security, hate-crime prevention and Jewish education as antisemitic incidents rise.
But the 30-page plan leaves unresolved a central source of tension between Mamdani and much of the Jewish community: what counts as antisemitism and when anti-Zionism crosses that line. That question has followed Mamdani since his first day as mayor, when he revoked an executive order from former Mayor Eric Adams adopting the controversial International Holocaust Remembrance Alliance definition of antisemitism. The IHRA definition considers most forms of anti-Zionism as antisemitic.
The strategy does not adopt a formal definition of antisemitism and offers little clarity on how the administration views anti-Zionism.
“New York City can and will leverage all of the tools at its disposal to combat antisemitism effectively without needing to adopt a definition for this specific form of hate,” the document reads.
Phylisa Wisdom, who leads the Mayor’s Office to Combat Antisemitism and crafted the plan, told reporters the city is taking an approach similar to the Biden administration’s 2023 national antisemitism strategy, which drew from several competing definitions and frameworks rather than choosing one. Those include IHRA; the Nexus Document, which says criticism of Israel or opposition to Israeli government policy is not necessarily antisemitic; and the Jerusalem Declaration on Antisemitism, which offers a narrower definition.
Wisdom said the administration’s focus is less on settling that debate than on protecting Jewish New Yorkers regardless of their politics.
The Israel question
The question of how to define antisemitism has shaped the debate over pro-Palestinian protests at college campuses and outside synagogues, a persistent source of tension between Mamdani and Jewish organizations.
The strategy mentions the Oct. 7, 2023 Hamas attack on Israel and the war that followed as part of the rise in antisemitism, but does not directly link them. It points to a broader rise that began years earlier, including around the 2017 Unite the Right rally in Charlottesville and the 2018 Tree of Life synagogue shooting in Pittsburgh. Wisdom said antisemitism often spikes during conflicts involving Israel, as NYPD data showed after Oct. 7.
Mamdani has long sought to distinguish between his opposition to Israel and Zionism and his commitment to protecting Jewish New Yorkers. But he has repeatedly clashed with Jewish organizations and leaders over where anti-Zionist activism crosses the line into antisemitism. Those tensions intensified after a series of protests outside synagogues hosting events promoting real estate in Israel and the West Bank and his repeated accusations that Israel is committing genocide in Gaza. Some demonstrations have included chants calling for an “intifada” and other rhetoric Jewish leaders described as antisemitic and intimidating. Mamdani has condemned violence and expressions of support for terrorist organizations, but also defended the constitutional right to protest.
That prompted City Council Speaker Julie Menin to push legislation this past spring requiring the NYPD to develop a plan for establishing a buffer zone when demonstrations involve harassment, intimidation or physical threats. Mamdani, who had raised concerns about restricting protests, allowed the synagogue measure to become law without his signature.
The new antisemitism plan notes that neither the NYPD nor FBI considers protest outside a house of worship hateful or antisemitic, a position the Mamdani administration shares.
Menin told the Forward she had no input in developing the strategy. Wisdom said her office met with the City Council’s Jewish Caucus, of which Menin is a member. A spokesperson for Menin said the speaker was briefed Monday, a day before the plan was released.
What the plan includes: Security and prevention
The strategy comes as antisemitic incidents continue to move in the wrong direction. Recent NYPD statistics showed that in the first seven months of 2026, anti-Jewish incidents rose 8.5%, and 57% of the reported hate crimes in the city involved Jewish victims.
The new strategy attempts to tackle that problem through funding for security, education and cultural programs.
The Mamdani administration is putting $6.4 million into the Partners Against the Hate grant program that offers grants up to $10,000 for community-based initiatives. It is part of a $26 million investment Mamdani announced earlier this year for the Office for the Prevention of Hate Crimes. The Jewish Community Relations Council of New York will serve as the anchor organization in the program, working with grassroots groups on programs that include education, victim support, data collection and combating online hate.
Another $1 million will go toward a security program aimed particularly at smaller religious institutions and vulnerable nonprofits that may not qualify for larger federal security grants. The money could pay for stronger door locks, shatter-resistant glass and security wands.
And the administration is restarting an interagency Security Infrastructure Working Group that brings together the NYPD, Department of Transportation and other city agencies to help synagogues and Jewish cultural institutions assess threats and improve security.
City Hall also plans to work with public schools to expand eighth-grade visits to the Museum of Jewish Heritage and continue teaching students about Jewish American history through existing curriculum. The administration is also investing $2 million to complete the Queens Holocaust Memorial and $2.5 million in the Center for New Jewish Culture in Brooklyn.
An informational campaign on LinkNYC kiosks across the five boroughs will highlight the contributions of Jewish New Yorkers, modeled after a campaign created to combat anti-Asian hate following the COVID-19 pandemic.
Outreach to Jewish New Yorkers
The plan comes after months of outreach aimed at hearing from a Jewish community deeply divided over Mamdani and his views on Israel.
Wisdom said the office, which includes another two staffers, conducted a five-borough listening tour in homes, schools and community centers. Participants represented a wide range of religious observance and political views.
Mamdani has also increased his own outreach. In August, he met with a group of rabbis from several denominations for a discussion about Jewish safety and belonging. Some of those rabbis pressed him over his rhetoric on Israel. He has also met with Hasidic and Orthodox leaders and maintains close relationships with progressive Jewish organizations.
Wisdom said that concerns raised during those private conversations helped shape the final strategy.
But she acknowledged that those meetings have not erased the central disagreement.
Mamdani has repeatedly accused Israel of committing genocide in Gaza, produced a Nakba Day video commemorating the displacement of Palestinians during Israel’s founding in 1948, and called Israeli Prime Minister Benjamin Netanyahu a war criminal.
During his mayoral campaign, he pledged to have Netanyahu arrested if he came to New York under an International Criminal Court warrant, though his administration later acknowledged that the city does not have the authority to carry out such an arrest. Netanyahu, during his speech at the United Nations last week, accused Mamdani of spreading lies about Israel and contributing to an atmosphere in which Jews feel unsafe. Mamdani rejected that criticism and stood by his views on Gaza.
Wisdom said in a press briefing on Monday the administration recognizes that discussions over the Israeli-Palestinian conflict are part of the broader conversation about how Jewish New Yorkers experience safety in the city. But she said disagreement with the mayor on foreign policy should have no bearing on whether someone receives the protection of City Hall.
The administration rolled out the strategy on Tuesday with support from top city officials, several Jewish elected officials and liberal and progressive Jewish organizations, including the New York Jewish Agenda, Jewish Council for Public Affairs, Nexus Project, New Jewish Narrative, Jews For Racial & Economic Justice, Bend the Arc and J Street’s New York City chapter.
Jamie Beran, CEO of Bend the Arc, commended the decision not to enshrine a single definition, adding that doing so would be “unnecessary” and “a distraction from substantive policies.”
But the strategy did not meet the demands of the Anti-Defamation League, which had called for a “clear, formal definition of antisemitism the city actually uses.” ADL also asked that the plan ensure city contracts, pensions and procurements are kept “free of ideological boycotts.”
In a video announcing the strategy, the mayor said his conversations with Jewish New Yorkers over the past year repeatedly brought him back to the same concern of growing antisemitism. “This is not only unacceptable,” Mamdani said. “Today, we hold a responsibility to sustain and protect our Jewish neighbors.”
The post Mamdani rolls out NYC’s first plan for fighting antisemitism — without defining the term appeared first on The Forward.
