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Why American Eagle now has a mezuzah at its Times Square flagship
(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.
The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.
Out of all the retailers in Times Square, how did Chabad choose American Eagle?
That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand.
But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.
Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square.
Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah.
“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.”
Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.
“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”
Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).
Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.
Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.
But Kotlarsky acknowledged that the claim might be debunked.
“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah. We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”
“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”
The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.
“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”
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The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.
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UNC Student Newspaper Publishes Tropes About Jews and Money
In May 2024, Students for Justice in Palestine poured red paint which resembles spilled blood on the steps of the South Building, an office for administrative staff and the chancellor at the University of North Carolina at Chapel Hill. Photo: UNCSJP/Screenshot
The Daily Tar Heel, the student-led newspaper of the University of North Carolina (UNC) at Chapel Hill, recently featured commentary that some view as antisemitic.
On Feb. 26, Kyle Bublic began a column by writing, “The 2022 congressional race for North Carolina’s 4th District was puppeteered by the wallet of Benjamin Netanyahu, as he whisked away the last of our previously honest lawmakers with American Israel Public Affairs Committee money.”
The American Jewish Committee explains why it is antisemitic to allege that Jews are political puppet masters:
Myths of control portray Jews as secret puppet masters, ruling over others and manipulating the world’s economies and governments. For centuries, Jews were blamed for controlling world events behind the scenes, leading “blind” leaders into wars and debt to enrich themselves and further their own hidden agenda …
The imagery of Jewish leaders pulling the strings of politicians was featured in Nazi propaganda … Antisemitic propaganda continues to spread the idea that rich or influential Jews are behind the scenes conspiring to further their plans of world domination.
It is a serious matter to state or imply that the Prime Minister of Israel is in any way financing or directing an American election. According to Congress, “Federal campaign finance law and regulation prohibits foreign money in U.S. elections.”
I reached out to five of the paper’s editors for comment. None responded.
Later in his column, the op-ed’s author repeated the antisemitic puppet master trope, writing:
While I would like to imagine Israel’s investment into Durham and Orange County was driven by their prime minister’s love for Cosmic Cantina [a local restaurant], it seems like his motivation was more nefarious. Nida Allam, Foushee’s most fearsome competitor in the 2022 election, represented everything that makes our puppet masters shudder — a principled and young candidate fighting under a truly progressive ticket.
The student column focused on the primary election in NC’s 4th Congressional district held last week between Democratic Congressional incumbent Valerie Foushee and her challenger, Durham County Commissioner Nida Allam. Israel became a major focus of this Democratic primary, with anti-Israel radicals embracing Allam.
I previously reported that in 2018, Allam tweeted, “This is the United States of Israel,” which is consistent with centuries-old antisemitic propaganda that Jews seek to dominate the world. Allam ended up issuing a public apology for her antisemitism.
The Daily Tar Heel endorsed Allam in the Nov. 3 primary. Foushee narrowly beat Allam in the election.
UNC Professor of Medicine and longtime Jewish communal leader, Dr. Adam Goldstein, told me:
It’s truly disappointing to see the UNC student newspaper endorsing a partisan description of a Congressional race in 2026 as “puppeteered by the wallet of Benjamin Netanyahu’” in 2022, with references to “Bibi’s pockets.”Such descriptions echo longstanding antisemitic tropes portraying Jews as secretly controlling political systems through money. This moves beyond criticism of a current candidate’s policies into shameful demonization of a longtime progressive Congresswoman, and those that support her, through language that is itself manipulative and corrupting.
The Daily Tar Heel’s policy page claims that it seeks “to be a leader in espousing the ethical standards of the industry [and] to serve as a beacon of journalistic integrity.” Yet, the paper fails UNC students, our community, and the people of North Carolina, by allowing these tropes about Jews and money in its pages.
Peter Reitzes writes about antisemitism in North Carolina and beyond.
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CNN Shames Itself By Shilling for Iran
Images of Iran’s new supreme leader Mojtaba Khamenei and late Iranian Supreme Leader Ayatollah Ali Khamenei are displayed at a gathering to support Mojtaba Khamenei, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 9, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
There’s a reason why the Iranian regime, which murdered thousands of its own citizens just months ago, only allowed one American network access to the country. It picked CNN, because it thought it would get coverage either that was favorable in some way, or at least not critical.
We are no longer in the era of Mike Wallace. Not long after Ayatollah Khomeini took over in 1979, Wallace interviewed him in Iran. Wallace had the guts to mention that Egyptian leader Anwar Sadat called him a disgrace to Islam and a “lunatic.” The Ayatollah responded by saying that Sadat was not a Muslim and was united with their enemies. He called for the people of Egypt to overthrow Sadat. Sadat was assassinated two years later.
Wallace sat on the floor during the interview, as did the Ayatollah, and asked if he could go visit the American hostages and talk to them. He was refused.
Back to now. CNN’s Frederik Pleitgen interviewed shopkeepers who said they were scared for their lives because there were bombs.
Of course, none of the people Pleitgen would interview are capable of criticizing the regime, or they’d be beaten or killed. Pleitgen himself might be killed if he reports anything the regime doesn’t want. The reports do include the line: “CNN operated in Iran only with government permission.” But that’s meaningless.
There is value to being on the scene in a war zone, but CNN, which gets much of its ratings from bashing Trump, will no doubt find citizens who will curse Trump. And no one they talk to will support the war in any way. Is simply putting in a line that you are reporting only with the permission of the government good enough? Do the ends justify the means in this case?
Pleitgen reported that “oil-filled rain” is falling from the sky. Is he able to report on what the true process was for the appointment of Mojtaba Khamenei as the new leader? Doubtful. What about the real number of its citizens they killed? Of course, they won’t get that. What about why they apologized for striking Gulf countries, and then continued to do so? If we won’t get any real answers to real questions, why is CNN really there — other than to do the bidding of the Iranian regime?
What is surprising is that I thought they’d send the CNN reporter to the girls school that was said to have been hit by American forces. Why not let him speak with some of the parents whose children have been killed? One would think this is exactly what Iran would want. That they have not done so raises suspicions. Was it a school not marked as a school, as part of an Revolutionary Guard Corps facility? Are there some discrepancies Iran doesn’t want the world to know?
It goes without saying that there is propaganda from every country in a war. It’s not always easy to get to the truth, and all countries only want certain information to be public. I’d like to know more about the Iranian ship sunk by America. Was it really unarmed when it was coming back from exercises with India? That’s what Iran says, but the US says that’s a lie. How about an interview with one of the 32 who survived? That would be an interesting interview.
If you’re going to report from an enemy country in war, can you at least have some unique and engaging content? It will be interesting to see if CNN decides to leave Iran, realizing their reputation will be hurt and it’s not worth it to aid an enemy’s propaganda war.
The author is a writer based in New York.
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Self-Reliance Is Israel’s Strategic Imperative
A US Marines F-35C Lightning II is staged for flight operations on the flight deck of the US Navy Nimitz-class aircraft carrier USS Abraham Lincoln in support of the Operation Epic Fury attack on Iran from an undisclosed location March 3, 2026. Photo: US Navy/Handout via REUTERS
History has taught the Jewish people many painful lessons, but perhaps the most enduring one is this: survival can never depend entirely on the goodwill of others. Alliances matter. Partnerships strengthen nations. But the responsibility for defending the Jewish state ultimately rests with Israel itself.
For decades, the alliance between Israel and the United States has been a cornerstone of Israel’s national security. This partnership has saved lives and deterred wars. Yet responsible leadership requires looking forward, not backward.
The global order is shifting. The United States faces growing domestic polarization, rising debt, and strategic competition with China that increasingly dominates its foreign policy priorities. Within parts of American political discourse, support for foreign aid in general, and Israel in particular, is no longer a consensus issue. While bipartisan support for Israel remains somewhat in place at the institutional level, the tone and intensity of the debate have changed.
This does not mean America is abandoning Israel. But it does mean that Israel cannot afford complacency.
The Jewish State was founded in the shadow of embargoes and isolation. In 1948, when the newborn nation faced invasion, it did not enjoy the luxury of dependable suppliers. Those early experiences forged a national doctrine of self-reliance. Over the decades, Israel built one of the most advanced defense industries in the world — precisely because it understood that sovereignty without military independence is fragile.
Today, Israel produces cutting edge missile defense systems such as Iron Dome, David’s Sling, and Arrow. It leads globally in unmanned aerial systems, cyber capabilities, electronic warfare, and advanced battlefield technologies. Israeli defense exports reach Europe, Asia, and the Middle East, including countries that once viewed Israel as an adversary. Innovation is not merely an economic asset for Israel. It is a strategic necessity.
However, critical dependencies remain. Israel does not manufacture its own fifth generation fighter jets. Its air force relies heavily on American platforms such as the F-35 and F-15. Certain precision munitions and key components are sourced from abroad. Moreover, financial frameworks tied to foreign military assistance inevitably create political considerations beyond Israel’s direct control.
If the geopolitical winds shift, even slightly, those dependencies could become vulnerabilities.
Recognizing this reality does not diminish the importance of Israel’s alliances. It strengthens them.
Israel must accelerate investment in domestic production of critical munitions, expand its aerospace capabilities, and secure independent supply chains for raw materials and advanced components. It must ensure that during prolonged conflict, it can sustain itself without waiting for external political approvals. This is not an act of isolation. It is an act of national responsibility.
Israel cannot gamble its security on the internal debates of other nations, however friendly they may be. The Jewish people returned to their homeland to reclaim agency over their destiny. That agency must extend to every dimension of national defense.
In a region where weakness invites aggression, strength guarantees peace. The strongest message Israel can send to both allies and adversaries is clear: we value partnership, but our security will never be outsourced.
Sabine Sterk is the CEO of Time To Stand Up For Israel.