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Why American Eagle now has a mezuzah at its Times Square flagship
(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.
The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.
Out of all the retailers in Times Square, how did Chabad choose American Eagle?
That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand.
But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.
Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square.
Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah.
“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.”
Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.
“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”
Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).
Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.
Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.
But Kotlarsky acknowledged that the claim might be debunked.
“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah. We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”
“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”
The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.
“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”
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The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.
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Hamas Uses Sydney Terror Attack to Reaffirm Its Doctrine of Killing Jews Worldwide
A Palestinian man points a weapon in the air after it was announced that Israel and Hamas agreed on the first phase of a Gaza ceasefire, in the central Gaza Strip, October 9. Photo: REUTERS/Mahmoud Issa
Following Sunday’s terror attack in Sydney where Muslim terrorists murdered at least 15 people and wounded 29 others, Hamas’ official television channel, Al-Aqsa TV, published a post seeking to legitimize the killing of one of the victims, Rabbi Eli Schlanger.
The post emphasized that Rabbi Schlanger had traveled to Israel in October 2023 and met with Israeli soldiers to show support following Hamas’ Oct. 7 massacre. Al-Aqsa TV published photos of the rabbi with Israeli soldiers, portraying this act of solidarity as evidence that he had “assisted” Israel in what Hamas calls a “war of annihilation.”

Posted text:“Pictures published on the pages of settlers of Rabbi Eli Schlanger, an emissary of the Chabad Movement who was killed [on Dec. 14, 2025] in an attack on a Jewish [Hanukkah] celebration in Sydney at a time when he was meeting with soldiers from the occupation [i.e., Israeli] army in order to assist them in the war of annihilation.”
[Al-Aqsa TV (Hamas), Telegram channel, Dec. 14, 2025]
Under this framework, Hamas portrays a Jewish religious leader attending a holiday celebration in Australia as a legitimate target because he once expressed solidarity with Israelis after October 7.
Hamas, however, does not need a military connection, political activity, or personal responsibility to legitimize the killing of Jews by Muslims.
The claim that Rabbi Eli Schlanger met with Israeli soldiers is merely a post-hoc rationalization, designed to disguise Hamas’ core belief that Jews must be killed because they are guilty of the crime of being Jews.
In one of its music videos calling for Palestinians to murder Jews, Hamas published this poster with the words: “Killing Jews is worship that draws us close to Allah:”

This principle is also enshrined explicitly in its charter — and it defines how Hamas views Jewish civilians and acts of terror against Jews everywhere.
Article 7 of the Hamas Charter presents this as a divine command, quoting an Islamic hadith:
The time (of Resurrection) will not come until Muslims will fight the Jews; until the Jews hide behind rocks and trees, which will cry: ‘O Muslim! There is a Jew hiding behind me—come and kill him!’
[Sahih Muslim, Book 041, Number 6985]
This is not a call to fight Israelis. It is not a reference to soldiers. The target is Jews as Jews, wherever they are.
What happened in Sydney was a direct application of Hamas’ ideology.
Ephraim D. Tepler is a contributor to Palestinian Media Watch (PMW). Itamar Marcus is the Founder and Director of PMW, where a version of this article first appeared.
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Australian authorities confirm that Bondi Beach attackers were affiliated with Islamic State terror group
(JTA) — The father-and-son duo who killed 15 people during an attack on a Hanukkah celebration in Sydney on Sunday were motivated by “Islamic State ideology,” Australian authorities have confirmed.
Australian media had reported on Monday that the country’s intelligence service had previously investigated Naveed Akram, the son, over his ties to members of an Islamic State cell in Sydney.
On Tuesday, officials confirmed the account and revealed that both Naveed Akram and his father Sajid spent most of November in a region of the Philippines where the Islamic State maintains a stronghold. Officials believe the pair received military training there, though they would not say whether the trip had alarmed security officials at the time.
“It would appear that there is evidence that this was inspired by a terrorist organization, by ISIS,” Australian Prime Minister Anthony Albanese said at a press conference on Tuesday. He confirmed that Islamic State flags had been found in Naveed Akram’s car, abandoned at the scene of the shooting.
The revelations complicate the narrative that emerged immediately after the attack connecting it to Australia’s recent pro-Palestinian protest movement, which has at times featured antisemitic displays and attacks on Jewish sites.
But the Islamic State and Hamas, the leading Palestinian liberation organization whose attack on Israel on Oct. 7, 2023, triggered the war in Gaza, have historically been at odds, with the Sunni Islamic State openly viewing Hamas as insufficiently Islamic and an avatar of Iran and Shia Islam.
The Islamic State is a decades-old terrorist group that for a time acted as al-Qaeda’s affiliate and promotes Islamic fundamentalism; its enemy, broadly speaking, is the West and its targets have ranged from Christian churches to concerts to public festivities. Last year, an Islamic State-inspired operative killed 14 people at a New Year’s street party in New Orleans, and the group claimed credit for an attack on a Moscow concert hall that killed more than 140.
Hamas, on the other hand, sought to impose some strictures of Islamic law in Gaza, which it has controlled, but allows a far more permissive religious and cultural environment. Its express goal is the elimination of Israel, and attacks staged by its affiliates abroad, typically supported by Iranian cells, have tended to target Jewish and Israeli sites — as has been the case in Australia, which recently expelled the Iranian ambassador over his country’s alleged ties to a string of attacks on synagogues.
In the immediate aftermath of the Oct. 7 attack, the Israeli government promoted an equivalency between the two groups, citing their similarly brutal tactics. But some experts in terror movements balked at the comparison.
“The Islamic State literally views Hamas as apostates and IS supporters have been pillaging Hamas online since Saturday bc they are tools of Shia Iran and also don’t actually implement sharia [Islamic law] according to IS’s interpretations,” Aaron Zelin, a senior fellow Washington Institute for Near East Policy, tweeted at the time.
But two years of war in Gaza that activated pro-Palestinian sentiment in many places around the world may have shifted the distinctions between the movements, according to terrorism experts, who also say the Islamic State has become more decentralized over time.
Rommel Banlaoi, a political scientist focused on terrorism in the Philippines, told the New York Times this week that a December 2023 attack on a Catholic mass there had marked a turning point for the group.
“Before, the focus was on creating an Islamic state,” Banlaoi said. “Now it has transformed to helping Muslims, Palestinians displaced by the Middle East violence.”
In part, the shift may reflect an opportunistic approach to the masses of people activated online in support of the Palestinian cause. A “Worldwide Threat Assessment” prepared by the U.S. Defense Intelligence Agency in May said the Islamic State and al-Qaeda were showing signs of trying to capitalize on a new audience.
“Both groups continue to reference Israeli operations in Gaza to galvanize their global networks, recruit new members, generate revenue, and enable or inspire attacks against U.S., Israeli, Jewish, and European interests worldwide,” the report said.
An unnamed “senior Arab security official” told the Washington Post in the wake of the Bondi Beach attack that online activism tied to the Islamic State had surged during the war in Gaza. “They are exploiting the emotional outrage of Muslims and use reports of [Muslim] women and children being killed or allegedly starved as tools of recruitment,” the security official said.
Counterterrorism experts also believe that an increased focus on threats related directly to the war in Gaza could have undercut those trying to monitor and stop the Islamic State. Brett Holmgren, then a top counterterrorism official in the Biden administration, for example, said at an event hosted by the Center for Strategic and International Studies last year that the Islamic State was regrouping “as governments shifted attention and resources to the conflict in Gaza.”
The Islamic State has not claimed responsibility for the Bondi Beach attack, which was immediately condemned by the governments of Arab states that are supportive of the Palestinian cause. Authorities have not said whether the attackers left any record of their intentions or motivation beyond the Islamic State flags found in their car.
The post Australian authorities confirm that Bondi Beach attackers were affiliated with Islamic State terror group appeared first on The Forward.
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New footage emerges of Jewish man trying to disarm Bondi Beach shooters before massacre
(JTA) — An elderly Jewish man sought to stop the Bondi Beach Hanukkah attackers and was their first victim, according to dramatic dashcam footage that emerged on Tuesday.
Boris Gurman, 69, came upon the attackers as they exited their car and confronted them, according to the footage, which first appeared on Chinese social media after being posted by a Sydney resident and has been verified by Australian media as well as his family.
The grainy footage shows Gurman appearing to have been able to take hold of one gun before the attacker retrieves another weapon and shoots him. The footage shows Gurman, wearing a purple shirt, being thrown to the ground during the confrontation with the attackers, whom authorities have identified as Sajid and Naveed Akram.
Boris Gurman’s wife Sofia, 61, was also murdered at the outset of the attack, which ultimately killed 15 people who had gathered for a Chabad Hanukkah celebration on the beach.
The couple, immigrants to Australia, had been married for nearly 35 years and had retired from their jobs as a mechanic and postal worker.
“In the moments before their passing, Boris — with Sofia courageously beside him — attempted to intervene to protect others,” said a statement accompanying a crowdfunding campaign to benefit their family, including son Alex. “This act of bravery and selflessness reflects exactly who they were: people who instinctively chose to help, even at great personal risk. While nothing can lessen the pain of this loss, we feel immense pride in their courage and humanity.”
The footage adds new details to what is known about the massacre, which unfolded over more than 10 minutes on Sunday evening, the first night of Hanukkah.
A different man who tried and failed to stop the shooting by tackling and disarming one of the shooters, Ahmed al Ahmed, has been hailed for his heroism and had more than $1.3 million raised on his behalf, including from Jewish donors from around the world.
Meanwhile the daughter of Reuven Morrison, a Jewish man killed in the massacre, said he had been the one caught on camera throwing bricks at the shooter after al Ahmed’s intervention.
“If there was one way for him to go on this earth, it would be fighting a terrorist,” Sheina Gutnick told CBS News about her father. “There was no other way he would be taken from us. He went down fighting, protecting the people he loved most.”
The post New footage emerges of Jewish man trying to disarm Bondi Beach shooters before massacre appeared first on The Forward.
