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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle
(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.”
So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.
Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer.
“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”
“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”
These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life.
Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.”
As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.
“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.”
Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race. “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”
“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”
Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.
In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views.
Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.
“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’”
It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”
“I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”
“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”
Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.”
“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”
When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking.
Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife
♬ original sound – Miriam Ezagui
As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”
For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.”
Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.
“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.”
“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.”
When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.
In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.
“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information.
“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”
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The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.
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In the Michigan Senate race, Jews should (and will) vote for democracy
Michigan Jews are feeling the ground shifting beneath us. For the first time, the Democratic candidate to represent Michigan in the United States Senate is not an advocate of unconditional support for Israel’s government. And he is one of a growing number of progressive leaders pushing the Democratic establishment to fight for the values it claims to stand on.
Many in our communities hoped for a different outcome in yesterday’s primary and feel destabilized by the shifting political terrain. Others feel hopeful, for the first time, of being represented on the electoral stage. Moving into the general election, when the stakes are so high, I would like to refocus the conversation on our shared values.
When I cast my ballot Tuesday, and when I cast it again in November, I do so with the wisdom of Pirkei Avot 1:18 in mind: on three things does the world stand — on justice, on truth, and on peace, as it is said: “execute the judgment of truth and peace in your gates” (Zechariah 8:16). Rabban Shimon ben Gamaliel and others of his generation were building communities out of the rubble of the Temple’s destruction. They asked themselves, as they rebuilt: what are our core principles? What values need to sit at the center of this new order? Out of the wreckage, what new world will we create?
Let those three pillars be our voting guide.
Din — Judgment. Who will fight for fairness? Who is beholden to corporate interests and who will stand for economic equality? A candidate’s record on wages, on housing, on the right to organize — these will show commitment to justice.
Emet — Truth. Who tells us the truth, even when it costs them? In the words of former Rep. Andy Levin, we are looking for “authenticity, bravery, and truth-telling.” Who can help to rebuild trust in our public servants and institutions?
Shalom — Peace. Which candidate will challenge the military-industrial complex? Who will work to reduce war and violence in our world, rather than fund more of it? At home and abroad.
In this election, we have an unusually clear lens for understanding a candidate’s values: immigration enforcement. Immigration and Customs Enforcement — ICE — is where our society’s authoritarian drift is most visible and most violent. So as we lean on the pillar of Shalom to consider candidates, we can ask a direct question: is this someone who will bakesh shalom v’radfehu — seek peace and pursue it — for the people in ICE’s crosshairs? Or will they support the expansion of a paramilitary force into our schools and neighborhoods?
Justice, Truth and Peace — these are the values upon which “the world stands.” But what does it mean for the world to stand? A classic rabbinic commentary interprets this as the preservation of human society. Which candidate will protect the environment, will put people over profit, will choose the survival of our communities over the balance sheet of the insurance, arms and oil industries? By this measure, the idea that Jews who want unconditional aid for Israel should therefore vote for a candidate who would strip away abortion rights, gut health care, and undermine the basic machinery of democracy is, to use a technical term, cuckoo banana-cakes.
And then there is the issue of antisemitism. My teacher Rabbi Mordechai Liebling explains that on the left, antisemitism is a bug and not a feature — a problem that can be and must be addressed. On the right, antisemitism is a foundational worldview. The real threat to American Jews is the far right. It’s they who promulgate conspiracy theories and it’s they who deploy ICE into our communities to kidnap our neighbors.
I personally think that Dr. El-Sayed is not antisemitic — certainly not any more than the general population. But I don’t need to convince you of that. What I hope you’ll hear is that Abdul is someone with whom we share core values — that he is someone the Jewish community can work with. What I hope you’ll hear is that a liberal-fascist coalition is out of the question, and that a liberal-left coalition is the only path forward. In November, we will elect a politician who will work with the people and not against us. Our loyalty is not to any party, but to the movement for a true democracy — and to the leaders who will work with us to advance it.
The ground doesn’t have to shift beneath us; we can be a part of moving that ground, of redrawing the politics of the possible. May Zechariah’s vision of justice, truth and peace come to pass, speedily and in our days, and may we merit to help make it so.
The post In the Michigan Senate race, Jews should (and will) vote for democracy appeared first on The Forward.
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On El-Sayed, Michigan’s Jewish Democrats aren’t all ready to unite behind nominee
Following Abdul El-Sayed’s narrow win of the Democratic nomination for Michigan’s open Senate seat, the state’s Jewish Democrats are reflecting on whether the divisions El-Sayed’s candidacy brought to the fore can be bridged before November.
Jewish voters make up just 1.4% of the electorate in Michigan. But the community had become deeply invested in the race, with Jews both in fierce opposition and fiery support of El-Sayed in an election that had become a proxy fight over the Gaza war and the U.S.-Israel relationship.
Jewish former Michigan congressman Andy Levin, who had endorsed El-Sayed, believes Democrats will get behind the nominee in the interest of defeating Republican Mike Rogers — a race that could determine which party controls the Senate. Pre-primary polls found Rogers leading El-Sayed by single digits.
“Shame on any Jewish Democrat if they’re going to go vote for Mike Rogers and put our democracy at risk because they can’t find their way to supporting Abdul El-Sayed, who is such a brilliant person, just because he doesn’t share their exact beliefs on Israel and Palestine,” Levin told the Forward. “That’s ridiculous.”
Levin lost his Senate seat to Rep. Haley Stevens after heavy spending against him by AIPAC, the campaign fundraising group advocating for unrestricted U.S. aid to Israel. An AIPAC-associated super PAC spent some $32 million in a failed attempt to get Stevens the Senate nomination.
Stevens endorsed El-Sayed for the general election Wednesday morning. But some Jews who voted for Stevens see no possibility for reconciliation. Rabbi Asher Lopatin of the modern Orthodox synagogue Kehillat Etz Chayim in suburban Detroit had endorsed Stevens in the primary, alarmed by El-Sayed’s association with the controversial Twitch streamer Hasan Piker and condemnation of Israel as a genocidal and apartheid state.
In a TV interview Wednesday, El-Sayed used the term “bloodthirsty” to describe Israel.
“To have so many people vote for someone who is so hurtful to the Jewish community, the things that the Jewish community values — I think it’s depressing,” Lopatin told the Forward.
Lopatin has made up his mind that he will not vote for El-Sayed in the general election, but he also isn’t yet sold on Rogers, the Republican nominee.
“I have to study him more,” Lopatin said. “But I will not vote for Abdul El-Sayed, definitely, and I would tell people they should not.”
Lopatin said he wishes Stevens would condemn El-Sayed rather than endorse him.
Still, others see El-Sayed as the best candidate to face Rogers in the general — and don’t want him to pull back on the issues that won him the nomination. Barbara Weinberg Barefield, a photographer outside Detroit who helped organize the group Jews for Abdul, said she has confidence El-Sayed will win the general — attributing the close primary race partly to the influence of outside money supporting Stevens.
“He was able to win this election in the face of close to $70 million of outside funding going to bolster his opponent,” Weinberg Barefield said. “This election is showing us, and elections around the country are showing us, that elections are not to be bought — they’re to be earned.”
Roslyn Schindler, a retired professor who taught Holocaust studies at Wayne State University, was also among El-Sayed’s Jewish supporters, even as she disagreed with him on his lack of support for a two-state solution. She stressed the importance of beating Rogers in November irrespective of disagreements on Israel.
“My motto is and will be: vote blue, no matter who,” Schindler told the Forward. “I am hoping that all Democrats realize that to do otherwise will be self-destructive and just plain wrong.”
Others are taking a wait-and-see approach. Decky Alexander, chair of the Michigan Democratic Jewish Caucus — which endorsed Stevens in the primary — isn’t issuing an endorsement in the general election yet.
She said the close margin El-Sayed won by, about 15,000 votes, gives her hope that El-Sayed will see the need to unify his party. A start, she said, would be focusing less on AIPAC during his general election campaign.
“There’s a lot of opportunity on Abdul’s side to be a better bridge maker versus kind of a bridge burner,” Alexander told the Forward. “The cards are his. It’s his responsibility to initiate.”
In his election night speech, El-Sayed didn’t mention AIPAC by name, instead speaking more generally about getting money out of politics.
On Wednesday, he addressed Jewish Michiganders directly: “I want you to know that my commitment to your safety, my commitment to Jewish safety, is the same commitment that I have to the safety of my own daughters.”
The post On El-Sayed, Michigan’s Jewish Democrats aren’t all ready to unite behind nominee appeared first on The Forward.
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‘The Yiddish Teacher’ (Poem)
One thing about the late Forverts staff writer and critic Miriam Hoffman — she cooked a heavenly eggplant in tomato sauce.
And why do I know this about one of our writers? Hoffman, a veritable lexicon-caldron of Yiddish sayings and terms she’d archived from her own mother’s distinct poylish dialect, was many things: A distinguished long-term professor of Yiddish at Columbia University; a theater critic turned playwright who turned the New York Public Theatre’s founding director Joseph Papp into a serious supporter of Yiddish culture; a child survivor of Siberian exile, and so much more.
As she encountered immigrant American life in da Bronx, the tiny dynamo that was Hoffman delighted in becoming American, freely advising everyone on the best consumer goods this country had to offer. A country that was a home and refuge to her, her parents, her husband and so many in her vast circle of Yiddishist friends, students, fellow writers, educators and chosen family. And then, once upon a time, she welcomed me into her Florida home for an overnight stay, so that I could record her jaw-dropping tales of how she and her beloved mameloshn Yiddish both survived the khurbn, the Holocaust. And talk into the video camera she did.
But first, there was lunch.
Rest in all your ferocious deliciousness, Miriam Hoffman, and thank you. For the eggplant, the advice on the best toothpaste, the stories — and for doing everything, everything, everything possible, to transmit your Yiddish to another generation.
The Yiddish Teacher
The Yiddish teacher bending saying:
In my book you’ll learn
the alefbeys through pictograms like so:
The gimel is a camel
The beys a house
You see?
The Yiddish teacher has an archive
in her bedroom closet
The folding doors open revealing:
shoeboxes filled with
stories and
poems and
songs she
wrote as a child
in the displaced persons camp
on paper donated to Jewish refugees
The Yiddish teacher was once
seated in back
of a transport truck
with all the other refugees
Trying to go over the Swiss Alps
to Mandate Palestine
The Yiddish teacher was born
in a Siberian prison camp
“people were starving, sure,
but there was sex”
The Yiddish teacher was the only
woman writer on staff
at the Forverts Yiddish newspaper
The Yiddish teacher remembers
the first time her family ate
Chef-Boy-Ar-Dee spaghetti and
meatballs
from a can
in the Bronx
We go shopping together
The Yiddish teacher loves Rao’s tomato sauce
“it’s the best”
The Yiddish teacher recommends
“Mavis Toothpaste”
It’s the best
The Yiddish teacher loves to
go fly fishing
The Yiddish teacher is short and slim
and round
I think
if I cup my hands together
I can
carry her around always
— Chana Pollack
The post ‘The Yiddish Teacher’ (Poem) appeared first on The Forward.

