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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle
(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.”
So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.
Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer.
“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”
“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”
These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life.
Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.”
As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.
“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.”
Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race. “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”
“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”
Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.
In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views.
Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.
“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’”
It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”
“I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”
“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”
Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.”
“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”
When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking.
Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife
♬ original sound – Miriam Ezagui
As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”
For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.”
Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.
“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.”
“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.”
When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.
In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.
“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information.
“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”
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The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.
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Sydney Sweeney went to shul. But did she choose the right occasion?
Jewish internet spaces are alight this week with reports that actress, model and political lightning rod Sydney Sweeney was spotted in the pews on Rosh Hashanah.
According to GreenwichTime and The Free Press, Sweeney — who is not Jewish — attended services at Temple Sholom in Greenwich, Connecticut, with her boyfriend, music mogul Scooter Braun (who grew up there). Gossip rag DeuxMoi has since claimed that Sweeney, who has been linked with Braun since at least June 2025, is also contemplating conversion.
One can speculate on whether the most in-demand actress on the planet might be leaning a bit too hard into her Marilyn Monroe character arc. At the Forward, though, we’re wondering whether Sweeney’s Jewish beau picked the right holiday to bring her to shul.
After all, there’s a wide range of experiences when it comes to prayer services, and you want to make a positive first impression. You’d want their day in shul to be accessible, fun and not too long. That’s a Sydney Sweeney movie, though, not Rosh Hashanah services. So without further ado, here’s the official undisputed rankings of Jewish calendar days on which to bring your non-Jewish partner to shul.
Going from least to most desirable:
Erev Tisha B’av
I would have to respect the audacity of someone bringing their partner to synagogue for the first time on Tisha B’av, the day Jewish people grieve the destruction of the Holy Temple in Jerusalem. It’s an intentionally unpleasant time to be in shul — you’re sitting on the floor, reading Lamentations. Also, you’re not supposed to greet people at all, which would almost certainly be awkward for a first-timer, considering how uncomfortable it is for regulars. On the flip side, if you’re Sydney Sweeney, that rule means no one can bother you for a selfie, either.
Shemini Atzeret
We pray for rain, which is an ancient word that means sustenance, but at this point everyone’s running on fumes for the High Holiday season, so you probably won’t get your senior rabbi delivering the sermon. Some years (including this one), your synagogue might be reading Ecclesiastes, which is both melancholy and long. Hard sell.
Passover
Passover isn’t known for its prayer services — the main event is, of course, the seder. If you’re taking a non-Jewish partner to services for the first time on Passover, it usually means one of two things: 1) You don’t want anyone to meet this person, because nobody goes to shul on Passover or 2) You didn’t have enough fun at the seder, because if you did, you’d be sleeping in with the rest of us.
One Passover plus: On the Shabbat that falls during the holiday, services also include the reading of the Song of Songs, the most risqué text in the Jewish canon.
Shavuot
In the height of summer, we read the story of Ruth — Judaism’s great conversion story. (Hint hint.) We also celebrate the receiving of the Ten Commandments, which your partner may already be familiar with from the movies, if not public school.
Shavuot morning is also a good service to go to because — at least in synagogues that observe two days of the holiday — the first day’s early services are led at a breakneck pace so that people who stayed up all night studying Torah the night before can go straight to sleep. No sermon! You’ll be out of there faster than you can say Na’aseh V’nishmah.
Simchat Torah
Like Sukkot, but swap out the lulav and etrog for Torah scrolls, which don’t smell as good or shake as well. Many synagogues (over-)serve alcohol on this holiday, which is a double-edged sword for a day you’d prefer everyone to be on their best behavior.
Yom Kippur
I’m gonna call this one underrated. There are surprisingly some things going for the Jewish day of repentance. The themes of atonement and forgiveness have universal appeal, and Jewish people do them well. You’ll probably get one of the rabbi’s strongest sermons of the calendar cycle. There’s a strange ecstasy that comes from being trapped in a room with hundreds of fasting people; the story of Jonah and the whale is one of our highlights. (This is also the only holiday I can attest to: My parents had their first date — ever! — on Yom Kippur services, and they’re still together.)
At the same time, Yom Kippur tends to have the longest prayer services of the year. It’s a fast day, so there’s no free food at the end of afternoon services (though you might get bagels at the break-fast). You usually have to pay to get in, plus there’s often a fundraising appeal woven into the service. And due to the prohibition on wearing leather shoes, you’d also be surrounding your partner with people wearing Crocs with dress clothes, which may scare them away from Judaism even if you try to explain it.
Sukkot
People like to call this our most pagan holiday, but marching around in circles with a giant asparagus and lemon is objectively fun, and the Four Species can represent basically anything you want. Let’s just hope your partner isn’t a willow.
Rosh Hashanah
Scooter Braun isn’t the first person to drag their partner to shul on Rosh Hashanah, and for good reason. Everyone wears their finest clothing, the shul will be beautifully decorated and the prayers are musically extravagant. The rabbi’s sermon will emphasize renewal and the commitment to doing better. There’s a decent chance apples dipped in honey will be served in the lobby. And above all else, the shofar blowing — done right — is arguably the highlight of the year in shul.
Plus, everyone’s there, so you can introduce your partner to everyone they need to know in one fell swoop. The only downside is you usually have to buy a ticket. (And on behalf of synagogue offices everywhere, if you’re the Jewish partner in the relationship, don’t try to arrange this over email 24 hours before the holiday.)
Purim
This is one thing Nobody Wants This got right: Purim is the ideal holiday for introducing a non-Jewish partner to the community. What better way to show up than in costume? You learn a foundational story of Jewish survival, a tradition that transforms our vulnerability into comedy. It’s also a family-oriented holiday — kids in face-paint, everyone with their graggers — which makes it a perfect picture-this set piece.
But the best thing about Purim? Thanks to the tradition of drinking ‘til you drop — if the relationship doesn’t work out, no one will remember a year later.
The post Sydney Sweeney went to shul. But did she choose the right occasion? appeared first on The Forward.
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How Toronto Jews spread the Gospel of ‘Godspell’
To wander into a screening of You Had to Be There, Nick Davis’ documentary about the famed 1972 Toronto production of Godspell, is to have a Jewish come-to-Jesus moment.
The first thing you hear, after the voice of a 22-year-old Martin Short, testing a microphone in a furtive recording taken at the Royal Alexander Theatre, is a shofar sounding a tinny tekiah. It’s maybe not what you’d expect from a musical built around the Gospel of Matthew. But the film, which features interviews with original 1972 cast members Eugene Levy and Victor Garber, composer Stephen Schwartz and the production’s musical director Paul Shaffer, makes a strong case for Jewishness being the secret sauce that made the show take off.
Davis, who grew up in a secular Jewish home, began this project as a Godspell skeptic, trying to understand how so many subversive comedic talents broke out in a “hippie-dippy musical about Jesus.”
“I could imagine SCTV ripping Godspell apart with the Godspell that I knew,” Davis said in a video call from Chicago, where he was in town for a screening at the Music Box Theater. “Almost from the very beginning, they were like, ‘You don’t understand what Godspell was.’”
The show was picketed by Christians who took exception to the apostles, and Jesus himself, depicted as clowns clad in overalls. The key to the success of the Toronto Godspell, one of a number of regional productions that sprang up in the 1970s, was its invitation to performers to improvise within a sacred text.
“My feeling now is they were attracted to this material because this material encouraged them to be their biggest, best, most brilliant comic selves,” said Davis.
In the case of Hamilton, Ontario-native Eugene Levy or Gilda Radner, who came over from Detroit to audition, this meant introducing a Jewish sensibility to a work that was rooted in the writings of a First Century Jew. Whether they knew it or not, the cast was soon following a Jewish schedule of worship.
Perhaps more legendary than the show, composed by an early career Schwartz, later to write Wicked, with a book by his Carnegie Mellon classmate John-Michael Tebelak, were the after-parties, dubbed “Friday Night Services” and held at the shared home of Short and Levy.
It was here, with some chemical assistance — that the cast and their friends, among them John Candy, developed bits and worked on characters. (Thankfully, they had the presence of mind to record these confabs, which can be heard in the film and are animated in a style a la The Brady Kids.)
It wasn’t quite Bible study, but in his interviews, Eugene Levy briefly reflects on the significance of his turn as Jesus, following Victor Garber and Don Scardino, who later became a prolific comedy director for shows like 30 Rock and Crazy Ex-Girlfriend.
“I think I was the first Jewish-looking Jesus that any of the productions had,” Levy says in the documentary. “They went more Ronald McDonald with that look but I definitely was sporting my ethnicity and a little hair.”
Levy refused to manscape for the role of Jesus, who traditionally makes his entrance in just his boxers, and so he had to wear an undershirt. At one point the actor considers if, in the moment after Jesus is “crucified” on a chainlink fence, and lifted by the company in a sort of resurrection, he was doing something sacrilegious.
In the end, he concludes, it just felt like good theater.
The call of Godspell remains strong, Davis said. Not every member of the company — some of whom are related by marriage — still sees each other in person, but they’re all on an email chain. Davis embarked on the film thinking it would be a study on “the fickleness of fame,” with the cast of 10 about evenly divided between household names and ones who didn’t quite hit, but from the first interview he found people asking when he’d arrange a reunion.
The moment finally arrived in 2025, which, due to the exigencies of scheduling, happened to be the first night of Passover. There was a cake, but you can see Paul Shaffer electing to snack on matzo. (When cast member Valda Aviks asks him if he shouldn’t be at a Seder, he simply says “eh.”)
“I did bring a Seder plate that we had, a little fun thing for them to play with if they wanted,” said Davis. “All they wanted to do was sing by the piano.”
Davis considers Godspell, the Jesus musical written by a “nice Jewish boy from Long Island,” an example of the way Jews succeed through assimilation and entertainment. While he came in thinking the show was cornball, he now understands how it paved the way for the barrier-breaking comedy its alumni would produce
“There’s something Jewish fundamentally at the core of it,” Davis said. Like the Jewish teacher at its center, it is “radical.”
The post How Toronto Jews spread the Gospel of ‘Godspell’ appeared first on The Forward.
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Sunkist Fruit Gems return after panic over loss of synagogue staple
(JTA) — Sunkist Fruit Gems, candies beloved for their throwable qualities at Jewish celebrations, will return after a brief panic over their discontinuation.
The sugar-coated gummies will be on shelves in early 2027 following an outpouring of “overwhelming support and enthusiasm shown by Sunkist Fruit Gems fans in recent days,” Sunkist confirmed to the Jewish Telegraphic Agency.
The company said it will collaborate with CandyRific, a Kentucky-based confectionery company, to continue the legacy of Sunkist Fruit Gems days after reports of the gummies’ demise.
The fruit gems tick crucial boxes for being hurled at bar and bat mitzvahs, wedding celebrations and other happy occasions: They are kosher, soft enough to avoid injuring celebrants and individually wrapped so they don’t get stuck on the floor.
Those attributes will be preserved in their relaunch. “Consumers can expect the same key product characteristics they know and love, including individually wrapped pieces, a soft texture, fruit flavors, and kosher certification,” Sunkist said.
EJewishPhilanthropy first reported Thursday that the fruit gems were being discontinued by Ferrara, a Chicago-based candy company, prompting memorial tributes in Jewish communities throughout the United States.
The fruit gems have been a staple at synagogues for generations. They were born from an overabundance of citrus in the 1930s, when the citrus harvester Sunkist transformed its surplus fruit into byproducts, according to a history published by the company. The candies evolved from Christopher’s Fruit Gems to take the Sunkist name in the 1960s.
Protests against their disappearance included an appeal in eJewishPhilanthropy penned by Sara Fredman Aeder, the executive vice president of programming at the Jewish Community Relations Council of New York, headlined “Save the Fruit Gems.”
Sunkist’s announcement on Instagram that the fruit gems were “not going anywhere” was met with grateful replies.
“I panic-bought in bulk for my wedding next year,” said one commenter on Instagram. “Now I feel foolish lol. But enjoying a bunch of very yummy gummies.”
This article originally appeared on JTA.org.
The post Sunkist Fruit Gems return after panic over loss of synagogue staple appeared first on The Forward.
