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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle

(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.” 

So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.

Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer. 

“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”  

“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”

These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life. 

Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.” 

As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.  

“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.” 

Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race.  “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”

“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”   

Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.  

In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views. 

Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.

“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’” 

It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”

“​​I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”

“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”

Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.” 

“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”

When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking. 

@miriamezagui

Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife

♬ original sound – Miriam Ezagui

As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”

For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.” 

 

Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.

“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.” 

“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.” 

When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.  

In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.  

“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information. 

“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”


The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.

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This initiative is helping Israeli war survivors heal through art – and is making therapy cool

Tomer Peretz opened the door to his unassuming gallery in Chelsea, draped in a studded black shawl and sporting cartoonishly large – but very cool – sneakers. It was the day after the biggest snowstorm in recent NYC history, and the shoes were, of course, the most practical option for an LA-based Israeli with limited snow experience.

The 8 Project gallery opened in New York this winter, but it is only one piece of a larger initiative. The program, founded by Peretz, brings Oct. 7 survivors, bereaved siblings, Israeli soldiers coping with PTSD, and others affected by the war to Los Angeles for a two-month therapeutic art residency. Participants spend hours each day creating art while also undergoing therapy and mentorship. Now, Peretz has brought the residency program and its accompanying art gallery, which is open only for private events, to New York City.

Tomer Peretz’s piece featured at the 8 Project Gallery in NYC Photo by Simone Saidmehr

Upon entering the 8 Project gallery in downtown Manhattan, the first painting one is greeted with is Peretz’s own, a group of Israeli soldiers huddled together, accompanied by the spirits of their fallen comrades represented by icy-white hands painted on the heads of the living. In a city where torn-down hostage posters became almost a fixture of the streets during the Gaza war, the gallery feels both out of place and deeply intentional.

Peretz receives applicants for his therapeutic residency program through rehabilitation hospitals in Israel and via social media. The only real requirement, he says, is a passion for art.

“They don’t have to have technical skills,” he told me. “Art is our toolbox to get through their soul. If they can sit every day and create, they’re already qualified.”

Peretz flies incoming residents to Los Angeles and covers their living expenses so they can focus entirely on healing.

Peretz was a volunteer with ZAKA, the Israeli humanitarian organization that specializes in recovering human remains after terror attacks. In the immediate aftermath of Oct. 7, he helped identify bodies at the sites of the attacks.

Once he returned to his home in LA, where he had been working as a painter for years, he found he could no longer approach his work in the same way. “I realized that everything I had been doing in my life had no real purpose,” he said. “We artists, we think we are so important. But if the work doesn’t do something, it’s just fucking art.”

He began working with artists informally and gradually developed what would become the 8 Project Residency. “I couldn’t create anything besides creating with people who were affected by the war. I cared about nothing else.”

Tomer Peretz at a yoga and painting event at the 8 Project Gallery. Photo by Simone Saidmehr

Part of the appeal for residents, he says, is the cool-factor of the program. “People get attracted to cool, fun people.” Unlike traditional therapy — “a boring therapist and psychiatrist in a room,” as he put it — the program offers something different. “We literally brought something completely new, as far as therapy and healing, that is really, really fun.”

Shaked Salton, a former 8 Project resident whose best friend was killed on Oct. 7 and who served as a sergeant in the IDF’s search and rescue unit, told me on Zoom from her new home in LA that she struggled to find motivation after the war. The residency program helped her to find it. “Every day, I needed to wake up in the morning. For someone who’s been through a war, it can be tough.” But in the program, “there is no way you’re not coming to the studio.”

Now, she told me, she’s more connected to her feelings. “I paint better,” she told me. “I came to think more creatively. My brain was blocked.”

Sahar Haba, another former resident who now works as a mentor for the project, also serves as the self-ordained de facto DJ at the gallery. As residents worked on their art in the gallery’s back room, Haba played everything from Billy Joel’s “New York State of Mind,” to techno and Israeli Mizrahi music.

Haba served 15 years in the IDF and experienced the death of several of his friends on Oct. 7 and during the war, including American Hersh Goldberg Polin, whom he met through their shared love for the Israeli soccer team, Hapoel Jerusalem. He adores fashion, evidenced not only by the sneakers and jerseys he designed, displayed throughout the gallery, but also by his decidedly funky graphic socks.

During his residency, Peretz encouraged him to lead art workshops.

“Most of the time, the healing process is like, ‘Let’s talk about you, what do you need?’” Haba said. “Here I had the chance to do it the opposite way — to be the guide.”

A portrait of Andrei Kozlov, former hostage, featured at the 8 Project Gallery. Photo by Simone Saidmehr

Haba led art workshops for Nova survivors, soldiers, families and couples who were affected by the war.

One of the most striking paintings at the 8 Project Gallery is a portrait Peretz painted of Andrei Kozlov, a freed hostage and former 8 Project resident. In the piece, half of Kozlov’s face is incomplete, streaked with black and red contours that suggest the rest of his features.

The painting hung across from where I was conducting interviews that afternoon, so his face had been staring back at me from the gallery wall for much of the day. Unexpectedly, the real Kozlov walked in and introduced himself to me  — before joking that I must be interviewing Peretz for a clerk position.

Kozlov became an 8 Project resident a mere five months after he was freed from captivity in Gaza. Now, he lives in New York and spends hours a day working on his art.

Haba showed me a pair of boots he had designed during the war, covered in a collage of hostage posters and featuring a QR code linking to the Bring Them Home website on the tongue of the shoe. He showed his creation to Kozlov, joking that the QR code no longer worked before pulling him into a bear hug.

Sahar Haba and Andrei Kozlov admiring the boot Photo by Simone Saidmehr

In the center of the gallery stands a giant tree that Peretz explained was sculpted out of the body bags ZAKA used to collect human remains. References to ZAKA appear throughout the exhibit. In a small side room, a video created by one of the residents is played, which shows ZAKA volunteers sitting in the ruins of the kibbutzim in Israel that were ravaged by the Oct. 7 attacks. The volunteers were instructed to sit in silence for an hour and stare into the camera, resulting in a deeply unsettling film that felt almost too intimate to watch.

Peretz has a self-professed “radical” perspective on healing. “I do not like when therapists or psychiatrists like to dig too much about the past,” he said. “I’m all about shaking the hand of the devil that was with you that day. But once you shake the devil’s hand, OK, let’s move on.”

That’s why the second half of the program is dedicated to helping residents plan for their future. “It’s all about how do we become hungry to wake up tomorrow morning?” said Peretz. “So if I’m going to speak about the past all day, I will not be hungry to wake up tomorrow.”

That concept is where the 8 Project got its name from. “God created the world in 6 days,” said Peretz. “On the 7th day, we got some rest, and on the 8th day, we started to live.” After residents leave the program, Peretz hopes that they, too, can start to live.

Peretz has remained in touch with all of his past residents. “Some of them are going to school. Some of them are building relationships. Some of them are building a career.” He said all have continued to pursue their passion for art.

A sculpture of a tree, created out of ZAKA body bags. Photo by Simone Saidmehr

The gallery is open for private events, and while staff say they have had several people walk into the gallery who are not connected to Judaism or the war in any way, they are not Peretz’s target audience.

“I like that we’re not open for the public, I don’t think we are for the public.” He explained, “I’m not interested to tell my story at all. I don’t want to tell the Jewish story. I’m not trying to get more fans for the Jewish people through this exhibit.”

“I’m not for everyone,” he added. I care only about my brothers and sisters who created this, and the next people who are gonna create more, and that’s it.”

Still, Peretz believes the project’s presence in New York matters.

“New York needs this more than any other city. I realized that the Jewish people in New York are so traumatized, and they need that connection so badly,” he said. “A lot of us, Jewish people in the diaspora, got lost. We need that connection. We want to get the hug.”

The post This initiative is helping Israeli war survivors heal through art – and is making therapy cool appeared first on The Forward.

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Israel says slain brother of Michigan synagogue attacker was a Hezbollah commander

(JTA) — The man who attacked a Michigan synagogue on Thursday was the brother of a Hezbollah commander who oversaw efforts to shoot rockets into Israel before being killed earlier this month, the Israel Defense Forces announced on Sunday.

The mayor of Ayman Ghazali’s city, Dearborn Heights, said in a statement following his attack on Temple Israel in West Bloomfield, Michigan, that members of Ghazali’s family had recently been killed “in an Israeli attack on their home in Lebanon.”

Israel is targeting Hezbollah, an Iranian proxy in Lebanon that attacked Israel in retaliation against the U.S.-Israel war on Iran, in a conflict that escalated on Monday into a ground operation. Ghazali’s family members were killed in a Hezbollah stronghold where Israel had recently warned civilians to evacuate.

But while images purporting to show Ghazali’s brother in Hezbollah garb circulated on social media almost instantly after attack, the IDF’s announcement marked the first official allegation tying him to the terror group.

“Hezbollah commander Ibrahim Muhammad Ghazali was responsible for managing weapons operations within a specialized branch of the Badr Unit. The unit is responsible for launching hundreds of rockets toward Israeli civilians throughout the war,” the IDF said in a statement on Sunday, adding, “Ibrahim was eliminated in an IAF strike on a Hezbollah military structure last week.”

An unnamed Hezbollah official denied the allegation to The New York Times.

The IDF’s statement did not suggest that Ayman Ghazali was affiliated with Hezbollah. The New York Times reported that he attended a memorial service for those killed in the strike, who included Ibrahim’s young children, at a Dearborn Heights mosque on March 8 that was attended by hundreds of people, many from the Ghazalis’ town.

Ghazali’s ties to Lebanon have prompted a sharp discourse about news coverage of the Michigan attack, with some alleging that focusing on his brother’s death, especially without any confirmation of his brother’s Hezbollah affiliation, runs the risk of suggesting that attacking a Jewish institution in the United States is an appropriate response to grief during wartime.

Dearborn Heights Mayor Mo Baydoun rejected that notion during a press conference alongside the local police chief on Friday.

“We do know that the individual had recently suffered a devastating and personal loss overseas due to an Israeli airstrike on his family’s home in Lebanon, leaving two children dead. The grief is real and it’s heartbreaking, but let me be clear: That is not an excuse,” Baydoun said. “There is never an excuse for violence, especially violence directed at a sacred space.”

Meanwhile over the weekend, authorities in Michigan said Ghazali had died from a self-inflicted gunshot wound after driving his fireworks-laden truck into Temple Israel. They had previously indicated that the synagogue’s security staff, which worked immediately to neutralize the threat, might have fired the fatal shot.

Temple Israel held Shabbat services in multiple locations over the weekend, including at the Chaldean country club, Shenandoah, that welcomed children evacuated from its preschool and at a nearby Jewish country club, Tam-O-Shanter, where a bat mitzvah took place as planned. The synagogue announced on Sunday afternoon that extensive damage to the building meant it would be “closed to us for the immediate future.”

The post Israel says slain brother of Michigan synagogue attacker was a Hezbollah commander appeared first on The Forward.

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Amsterdam Jewish school bombed, in 2nd attack in days on Dutch Jewish institution

(JTA) — A blast late Friday outside a Jewish school in Amsterdam has Dutch police racing to safeguard Jewish institutions after two attacks  in two days.

As in a blast outside a synagogue in Rotterdam the day before, there were no injuries in the Amsterdam explosion, which caused damage to the school building’s outer wall.

“This is a cowardly act of aggression towards the Jewish community,” Amsterdam Mayor Femke Halsema said in a statement. “I understand the fear and anger of Jewish Amsterdammers. They are increasingly confronted with antisemitism, and that is unacceptable. A school must be a place where children can receive lessons safely. Amsterdam must be a place where Jews can live safely.”

Prime Minister Rob Wetten condemned the attack. “Terrible. In the Netherlands, there must be no place for antisemitism,” he said. “I understand the anger and fear and will quickly engage in talks with the Jewish community. They must always feel safe in our country.”

Calling the incident a “cowardly attack,” David Van Weel, the Dutch security minister, said in a statement, “Thanks to measures and alertness, greater damage has been prevented. The safety of Jewish institutions has our full attention.”

The same group that took credit for the Rotterdam incident as well as a synagogue attack last week in Belgium said in a video that it was responsible for the Amsterdam blast. The group, Islamic Movement of the Companions of the Right, was previously unknown, but watchdogs say its tactics and statements bear hallmarks of affiliation with Iran’s global network of terrorist cells.

Iran has warned that it plans to retaliate across the globe against both U.S. and Israeli targets in response to the war initiated by the U.S. and Israel on Feb. 28. Jewish security watchdogs say “the most elevated and complex threat environment” in recent history has resulted.

Four teens were arrested following the Rotterdam blast but police in Amsterdam have not announced any arrests there, though Halsema noted that a suspect was captured on security cameras installed because Jewish sites in Amsterdam are “under permanent security.”

The school targeted, an Orthodox school of about 120 students founded in the 1970s amid an effort to restore Jewish life after the Holocaust, has a tall, thick security wall as well as bollards meant to prevent vehicles from coming close, according to photographs online. The school’s website says, “The Jewish education and the necessary security of the school are paid for from its own resources and subsidies.”

“Over the past two days, violent incidents have taken place at Jewish institutions. First in Rotterdam, now in Amsterdam. This has a huge impact, not only on the immediate surroundings but on the entire Jewish community, including colleagues,” Amsterdam Police Chief Janny Knol said in a statement. “As the police, we are on standby throughout the country and have scaled up significantly. We are working extremely hard to track down the perpetrators.”

The post Amsterdam Jewish school bombed, in 2nd attack in days on Dutch Jewish institution appeared first on The Forward.

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