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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle

(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.” 

So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.

Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer. 

“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”  

“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”

These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life. 

Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.” 

As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.  

“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.” 

Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race.  “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”

“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”   

Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.  

In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views. 

Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.

“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’” 

It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”

“​​I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”

“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”

Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.” 

“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”

When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking. 

@miriamezagui

Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife

♬ original sound – Miriam Ezagui

As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”

For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.” 

 

Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.

“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.” 

“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.” 

When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.  

In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.  

“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information. 

“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”


The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.

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Angela Buchdahl, prominent NYC rabbi, ratchets up criticism of Zohran Mamdani — and cautions against Jewish infighting

(JTA) — Rabbi Angela Buchdahl, one of New York City’s most prominent rabbis, addressed the growing turmoil within New York’s Jewish community over the upcoming mayoral election — delivering a sermon at Manhattan’s Central Synagogue Friday night that included her most pointed comments yet about frontrunner Zohran Mamdani, while reaffirming her refusal to endorse or oppose any political candidate.

“I fear living in a city, and a nation, where anti-Zionist rhetoric is normalized and contagious,” Buchdahl said during services at her synagogue, one of the country’s largest Reform congregations. “Mayoral candidate Zohran Mamdani has contributed to a mainstreaming of some of the most abhorrent antisemitism.”

She cited Mamdani’s 2023 remark, surfaced this week, saying the New York Police Department had learned aggressive policing tactics from the Israeli army and his past reluctance to label Hamas a terrorist group.

Yet even as she condemned the rhetoric, Buchdahl rejected calls from some in the Jewish community to endorse in the mayoral race — a demand that has placed her, and other prominent New York rabbis, under intense pressure in recent weeks.

The city’s Jewish institutions, already reeling from a war in Gaza that led to intense anti-Israel protests, have been alarmed by the rise of Mamdani, a progressive state assemblyman from Queens and anti-Zionist critic of Israel. Jewish leaders across the denominational spectrum have debated whether rabbis should publicly oppose his candidacy, citing fears about normalization of anti-Zionism in politics and worries that if elected Mamdani will not protect Jewish interests.

Last month, over 1,100 Jewish clergy signed a letter denouncing Mamdani and the “normalization of anti-Zionism,” quoting another prominent Manhattan rabbi, Elliot Cosgrove of Park Avenue Synagogue, who in a recent sermon endorsed Mamdani’s independent opponent, former N.Y. Gov. Andrew Cuomo. In a sign that Jews are not of one mind on Mamdani’s candidacy, more that 200 rabbis, at least 40 located in or near New York City, signed a second letter charging the first letter was divisive.

Buchdahl, who has a national profile as the country’s first Asian-American woman rabbi and as a sought-out spokesperson on Jewish affairs, had previously written to her members to explain why she would not endorse any candidate or sign public political letters, despite her “steadfast support of Israel and Zionism.”

After Buchdahl declined to sign the rabbinic letter, she drew withering attacks on social media from those who said she was failing to advance Jewish interests — some from her own congregants.

In her latest remarks, Buchdahl said she felt so compelled to address the tension directly that she returned during a sabbatical taken to promote her new book.

“I knew I needed to be here with my Jewish family,” she said. “Some of you agreed with my position. Some of you, very emphatically, did not.”

She continued, “I was flooded with emails of support, and I want to thank all of you who shared those words with me. But I want to offer even more thanks to those of you who privately and respectfully shared your disagreement with me. I have been listening, and I want to respond in person tonight because that is what you do when you care about your family.”

Buchdahl framed her sermon around Lech Lecha, the Torah portion in which Abraham and Sarah leave the familiarity of home for “a place they do not know.” The story, she suggested, mirrors the community’s uncertainty about its place in a shifting political and moral landscape.

She spoke both to those who see the election as “an existential moment for our Jewish community” and to younger Jews who fear that “our community has become too focused on fear and what can be done to us.”

She acknowledged that Mamdani has met recently with Jewish civic and business leaders and softened some of his language. “I would not quickly trust a campaigning politician changing his lifelong positions,” she said. “But I hear those who believe we must engage even with those we deeply disagree with, or risk isolating ourselves from the broader good of this city.”

Drawing on an idea from Israeli writer Yossi Klein Halevi, Buchdahl described the community’s divide as one between “Purim Jews” — who prioritize vigilance and self-protection — and “Passover Jews,” who emphasize empathy and justice for the vulnerable. “Both memories are sacred, and both are necessary,” she said. “Compassion without caution is reckless naïveté; vigilance without empathy is paranoia or despair.”

While acknowledging that she is “terrified by how anti-Zionist rhetoric and antisemitic tropes have led to some deadly violence against Jews,” Buchdahl also turned her concern inward to talk about the internal Jewish tensions. “It endangers all of us: the way we are trying to impose a litmus test on other Jews, essentially saying you’re either with us or you’re against us,” she said. “Pitting Jew against Jew. Rabbi against rabbi.”

She warned that such divisions could do more damage than any outside threat. “Both Temples were destroyed because of sinat chinam — senseless hate,” she said. “We can argue robustly and should. But disputation does not require defamation.”

Buchdahl also defended her decision not to make political endorsements, invoking both the federal Johnson Amendment — the decades-old ban on political campaigning by religious institutions that the IRS recently announced it would stop enforcing — and Central Synagogue’s own policy of non-endorsement. “Once a rabbi can tell you how to vote, imagine donations being given, or withheld, in exchange for a rabbi’s thumb on the scale,” she said.

Instead, she pledged to continue speaking on “moral issues that unfold in the political realm,” regardless of partisanship. “I thanked President Biden for standing with Israel after Oct. 7, and I thanked President Trump for helping bring home the hostages after others failed,” she said.

Buchdahl concluded with a message of hope, describing meetings with Jewish students at Yale, Brandeis and Harvard who, she said, “don’t want to be defined by fear.”

“They want a Jewish community where disagreement doesn’t mean disconnection,” she said. “We will find our way forward if we walk it together.”

Buchdahl’s sermon was applauded and received a standing ovation from the congregation.

The post Angela Buchdahl, prominent NYC rabbi, ratchets up criticism of Zohran Mamdani — and cautions against Jewish infighting appeared first on The Forward.

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Maryland kosher pizzeria to furloughed federal workers: You can pay us back later

(JTA) — Earlier this month, Josh Katz noticed a dip in sales at his kosher restaurant, Ben Yehuda Pizza in Silver Spring, Maryland.

He knew the culprit, and it wasn’t antisemitism or an anti-Israel boycott. The federal government’s shutdown had left hundreds of thousands of federal employees across the country furloughed, and his regular customers were tightening their belts.

“People are being a little bit more vocal about their financial insecurities at the moment,” said Katz. “They’re just not sure when they’re going to be getting a paycheck.”

In Silver Spring alone, the headquarters of the Food and Drug Administration draws over 10,000 federal employees. In the greater Washington, D.C. area, roughly 280,000 workers are employed by the federal government. With all of those workers going multiple weeks without paychecks, Katz said he’d heard from members of his community who were feeling the financial strain.

So last week, he posted an offer on Facebook: “Order now, and pay us down the road when the paychecks come in.” Soon, the first requests started rolling in.

“We’re not giving anything away for free here, but I realized by just allowing people to defer payments, that could really help with their sense of normalcy,” Katz said.

The post did not take a stance on the shutdown, which has hinged on a stalemate between Democratic and Republican senators over competing spending bills and does not appear to be near resolution. “We try to avoid politics at Ben Yehuda,” it said. “We support the Pizza Party, but that’s about as far as we go.”

Ben Yehuda Pizza is located in Kemp Mill, a neighborhood of Silver Spring with a sizable Orthodox Jewish population and multiple synagogues and Jewish community centers. Katz said that while the deal was open to all federal workers, most of his regular customers are Jewish.

He said the timing of the shutdown, which began on Oct. 1 and coincided with the beginning of Yom Kippur, had further compounded the strain on local Jewish families he serves.

“When it started during the holidays, all of a sudden we have massive food bills, because we have to pay for all these festive meals,” said Katz. “When you’re not sure when the next check is going to come, you tighten the belt, or maybe you’re not as festive as you’d ideally like.”

Jewish leaders and groups across the country have mobilized to support unpaid federal government workers affected by the shutdown, some of whom are working essential roles without being paid.

In San Diego, the local branch of the Jewish Family Service began distributing bags of groceries to affected federal workers just days into the shutdown. It has has since provided over 5,700 meals to about 1,000 families.

And multiple free loan societies have created special programs for federal workers, echoing an initiative offered by the Hebrew Free Loan Association of Greater Washington during the 2018 shutdown that lasted 35 days, setting a record that could soon be eclipsed. The Hebrew Free Loan Society of New York, for example, is providing interest-free loans of up to $7,500 for federal employees affected by the current shutdown.

On Friday, Katz said two families had already signed up for Ben Yehuda’s payment deferment deal. But far more community members, he said, had reached out asking how they could contribute a meal to a federal employee.

“That’s really what inspires me, is seeing people who are willing to do that,” he said. “That’s really been the most beautiful thing that comes out of this.”

The post Maryland kosher pizzeria to furloughed federal workers: You can pay us back later appeared first on The Forward.

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Angela Buchdahl, prominent NYC rabbi, ratchets up criticism of Zohran Mamdani — and cautions against Jewish infighting

Rabbi Angela Buchdahl, one of New York City’s most prominent rabbis, addressed the growing turmoil within New York’s Jewish community over the upcoming mayoral election — delivering a sermon at Manhattan’s Central Synagogue Friday night that included her most pointed comments yet about frontrunner Zohran Mamdani, while reaffirming her refusal to endorse or oppose any political candidate.

“I fear living in a city, and a nation, where anti-Zionist rhetoric is normalized and contagious,” Buchdahl said during services at her synagogue, one of the country’s largest Reform congregations. “Mayoral candidate Zohran Mamdani has contributed to a mainstreaming of some of the most abhorrent antisemitism.”

She cited Mamdani’s 2023 remark, surfaced this week, saying the New York Police Department had learned aggressive policing tactics from the Israeli army and his past reluctance to label Hamas a terrorist group.

Yet even as she condemned the rhetoric, Buchdahl rejected calls from some in the Jewish community to endorse in the mayoral race — a demand that has placed her, and other prominent New York rabbis, under intense pressure in recent weeks.

The city’s Jewish institutions, already reeling from a war in Gaza that led to intense anti-Israel protests, have been alarmed by the rise of Mamdani, a progressive state assemblyman from Queens and anti-Zionist critic of Israel. Jewish leaders across the denominational spectrum have debated whether rabbis should publicly oppose his candidacy, citing fears about normalization of anti-Zionism in politics and worries that if elected Mamdani will not protect Jewish interests.

Last month, over 1,100 Jewish clergy signed a letter denouncing Mamdani and the “normalization of anti-Zionism,” quoting another prominent Manhattan rabbi, Elliot Cosgrove of Park Avenue Synagogue, who in a recent sermon endorsed Mamdani’s independent opponent, former N.Y. Gov. Andrew Cuomo. In a sign that Jews are not of one mind on Mamdani’s candidacy, more that 200 rabbis, at least 40 located in or near New York City, signed a second letter charging the first letter was divisive.

Buchdahl, who has a national profile as the country’s first Asian-American woman rabbi and as a sought-out spokesperson on Jewish affairs, had previously written to her members to explain why she would not endorse any candidate or sign public political letters, despite her “steadfast support of Israel and Zionism.”

After Buchdahl declined to sign the rabbinic letter, she drew withering attacks on social media from those who said she was failing to advance Jewish interests — some from her own congregants.

In her latest remarks, Buchdahl said she felt so compelled to address the tension directly that she returned during a sabbatical taken to promote her new book.

“I knew I needed to be here with my Jewish family,” she said. “Some of you agreed with my position. Some of you, very emphatically, did not.”

She continued, “I was flooded with emails of support, and I want to thank all of you who shared those words with me. But I want to offer even more thanks to those of you who privately and respectfully shared your disagreement with me. I have been listening, and I want to respond in person tonight because that is what you do when you care about your family.”

Buchdahl framed her sermon around Lech Lecha, the Torah portion in which Abraham and Sarah leave the familiarity of home for “a place they do not know.” The story, she suggested, mirrors the community’s uncertainty about its place in a shifting political and moral landscape.

She spoke both to those who see the election as “an existential moment for our Jewish community” and to younger Jews who fear that “our community has become too focused on fear and what can be done to us.”

She acknowledged that Mamdani has met recently with Jewish civic and business leaders and softened some of his language. “I would not quickly trust a campaigning politician changing his lifelong positions,” she said. “But I hear those who believe we must engage even with those we deeply disagree with, or risk isolating ourselves from the broader good of this city.”

Drawing on an idea from Israeli writer Yossi Klein Halevi, Buchdahl described the community’s divide as one between “Purim Jews” — who prioritize vigilance and self-protection — and “Passover Jews,” who emphasize empathy and justice for the vulnerable. “Both memories are sacred, and both are necessary,” she said. “Compassion without caution is reckless naïveté; vigilance without empathy is paranoia or despair.”

While acknowledging that she is “terrified by how anti-Zionist rhetoric and antisemitic tropes have led to some deadly violence against Jews,” Buchdahl also turned her concern inward to talk about the internal Jewish tensions. “It endangers all of us: the way we are trying to impose a litmus test on other Jews, essentially saying you’re either with us or you’re against us,” she said. “Pitting Jew against Jew. Rabbi against rabbi.”

She warned that such divisions could do more damage than any outside threat. “Both Temples were destroyed because of sinat chinam — senseless hate,” she said. “We can argue robustly and should. But disputation does not require defamation.”

Buchdahl also defended her decision not to make political endorsements, invoking both the federal Johnson Amendment — the decades-old ban on political campaigning by religious institutions that the IRS recently announced it would stop enforcing — and Central Synagogue’s own policy of non-endorsement. “Once a rabbi can tell you how to vote, imagine donations being given, or withheld, in exchange for a rabbi’s thumb on the scale,” she said.

Instead, she pledged to continue speaking on “moral issues that unfold in the political realm,” regardless of partisanship. “I thanked President Biden for standing with Israel after Oct. 7, and I thanked President Trump for helping bring home the hostages after others failed,” she said.

Buchdahl concluded with a message of hope, describing meetings with Jewish students at Yale, Brandeis and Harvard who, she said, “don’t want to be defined by fear.”

“They want a Jewish community where disagreement doesn’t mean disconnection,” she said. “We will find our way forward if we walk it together.”


The post Angela Buchdahl, prominent NYC rabbi, ratchets up criticism of Zohran Mamdani — and cautions against Jewish infighting appeared first on Jewish Telegraphic Agency.

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