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YouTuber Drew Binsky makes a travel video about Hasidic Brooklyn
(New York Jewish Week) — For eight years now, vlogger Drew Binsky has made a living traveling the world, creating content that aims to lift the curtains on remote communities for his 3.6 million YouTube subscribers.
He’s visited places as hard to reach as North Korea and South Sudan. But in his most recent video, Binsky, who is Jewish, doesn’t even leave the country. Instead, he takes his camera to Brooklyn to explore the different Hasidic movements, members of what he describes as “the most religious and closed-off community in America.”
“I’m really interested in different belief systems of every religion,” Binsky, whose real last name is Goldberg, told the New York Jewish Week via phone from his home base in Arizona. “Micro-communities and people that take anything to the extreme are fascinating to me.”
The 43-minute video, twice as long as a typical Binsky production, has garnered nearly 800,000 views since it was posted on YouTube on Monday. In it, Binsky, who grew up Reform, explains the history of Hasidism in New York and the customs and traditions of the insular community.
The video took six months and a team of five to film and produce, Binsky, 31, said. It begins in Washington Heights, with Binsky on camera talking to Yeshiva University students about how Hasidic Judaism is different from their brand of Modern Orthodoxy — and featuring some seriously delicious-looking shawarma from an Amsterdam Avenue eatery called Golan Heights — before heading to the Hasidic enclaves of South Williamsburg and Borough Park.
In Brooklyn, Binsky is accompanied by ex-Hasidic community member and transgender activist Abby Stein. Together they eat matzah ball soup, sesame chicken and stuffed cabbage at Gottlieb’s Deli, visit Eichlers Judaica shop and drop by both a newsstand and synagogue to learn more about worship and local customs. At the close of the video, Binsky celebrates Shabbat with the family of Shloime Zionce, a Hasidic Jew and fellow travel vlogger, who lends him a bekishe (a traditional black overcoat) and shtreimel (a fur hat) to help him look the part of a Hasidic man.
“As a Jew and someone who has celebrated Shabbat in many countries around the world, I must say that this one was the most special,” Binsky says in the video.
The idea for a video about Hasidic Brooklyn stemmed from the years-long online friendship between Binsky and Stein. After connecting on social media, the pair began to plan an excursion to Williamsburg to learn more about Stein’s life and childhood: Stein had grown up in the community, became a rabbi, married a woman and had a son before leaving the community when she came out as transgender in 2012.
“I think it’s helpful to see Williamsburg and the Hasidic community to really get a better sense of things and the work I’m doing to support LGBTQ people,” Stein, 31, told the New York Jewish Week. “As we were doing that, I think that’s when Drew basically realized, there’s a larger story about the community as a whole.” That, in turn, led the pair to explore Borough Park and its environs as well. Stein explains that Borough Park is slightly more open to outsiders than Williamsburg, and so Binsky may have better luck with interviews.
Famous for having visited every country in the world, it’s rare for Binsky to make videos about life in the United States — he estimated only 1% of his 1,000-plus videos are about American communities. “It’s nothing against the U.S. As an American, I’m more fascinated with other places because this is my own country. But if I can find these insular pockets, that’s really interesting,” Binsky said. “The most extreme Jews are Hasidic but it wasn’t until I actually went to South Williamsburg and to Lee Avenue, deep into the community, that I really got to learn about it.”
Haredi Orthodox communities have been bristling under the attention they’ve received of late, starting with criticism for the way many members flouted COVID-19 rules early in the pandemic and lately after a series of New York Times investigations said Hasidic yeshivas were failing to provide adequate education in secular subjects.
Orthodox activists say such coverage fosters stereotypes that have led to an uptick in street attacks on visibly Orthodox Jews. In January, Agudath Israel of America pushed back with a billboard and website campaign, called KnowUs.org, meant to “dispel stereotypes” about the community. Most of its content defends the yeshiva system.
Stein understands why Americans are fascinated with Hasidim. “Americans and American TV have been obsessed with cults and fundamentalist communities for a long time,” she said. “In some ways, [the fascination] is an opportunity — to lean in, to raise awareness, to help people who have left or people who want to leave, and also to affect potential positive change within the community for people who are happy being there.”
In the video, in which Binsky talks to both members and ex-members of the community of all ages (though aside from Stein, Binsky briefly talks to only one other woman). He’s rebuffed by some passersby but is embraced by others who are eager to share their stories.
“They really didn’t want to talk to me, they didn’t want to be interviewed,” Binsky said, adding it was one of the more challenging videos he’s made in a first-world country. “To not be welcomed by my own community is really frustrating.”
Still, he said, “I thought I told a well-balanced story. Non-Jewish and secular Jewish viewers have told me it’s the best video I’ve ever made.”
The only backlash he’s received, Binsky said, has been from a handful of Hasidic community members who criticized his friendship with Stein and his decision to center her narrative in the video. In some emails he’s received, Binsky said she was referred to as “Abe” and misgendered by her ex-community.
“I knew that shooting with Abby would be controversial, but I did it because I wanted to have that story about the community,” Binsky said. “But I also want to be like, look, she’s a real person, and you guys have to deal with it.
The top comments on the YouTube video are indeed positive. “This was absolutely beautiful,” wrote one user. “As a semi hasidic Jew myself I was touched by your coverage. I was moved to tears watching Shlomo bless his children on Friday night.”
“I have loved every single one of your travel videos — but this may honestly be your best work yet,” another viewer wrote. “To get this level of insight is incredible and brings a human element to the mystery!”
While the pair acknowledged that the video could be seen as exploiting a community that Americans are already obsessed with, neither Stein nor Binsky felt it was done in bad taste. “I would say when you’re working with people in the community, it’s not that it’s OK for us to tell our stories, it’s important for us to be able to,” Stein said.
In the past, Binsky has made videos about Jews in Ethiopia, Turkmenistan and Yemen, and in 2019 he visited Zebulon Simontov, who was famous for being the last remaining Jew in Afghanistan. He is currently planning a trip and to create a video about the Igbo Jews in Nigeria.
“I have a very global audience, so I try to educate people about the world and make high-quality content that can be viewed by any age and any nationality,” Binsky said. “My shtick is to have a lot of courage and go to places and just share the real story from my perspective.”
“Am I ‘exploiting’ them? Yes, to some degree,” he added. “But I still feel like I have to do that as part of my mission to tell the story. Otherwise, the story won’t get told.”
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The post YouTuber Drew Binsky makes a travel video about Hasidic Brooklyn appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.