Connect with us

RSS

Zingerman’s, Michigan’s famous Jewish deli, is coming to New York City

(New York Jewish Week) — My hometown of Ann Arbor, Michigan, is world-famous for precisely two things: It’s where the University of Michigan is located — Go Blue! — and it is home to Zingerman’s, a 41-year-old Jewish deli that’s both a local icon and a national treasure that regularly makes “best of” lists.

And now, one of these storied institutions will make an appearance in New York City for one day, and one day only — and it’s not the well-regarded public university.

On Saturday, Zingerman’s Deli will host a pop-up at Chelsea’s Olly Olly Market, where the Midwestern deli masters will be slinging sandwiches from noon to 8 p.m., or until sold out. There, at 601 West 26th St. near 11th Avenue, New Yorkers can expect top-notch variations on the classic Reuben sandwich, the company’s signature enthusiastic customer service and a host of Zingerman’s-branded sides and merch.

“We had this thought about taking the Reubens on the road, just having some fun with it,” Rodger Bowser, head chef and a managing partner of Zingerman’s Deli, told the New York Jewish Week.

Saturday’s event will be the popular deli’s second-ever popup; their first was in Chicago in 2019 at a location run by 16” on Center, a Windy City-based “hospitality collective.” The experience, said Bowser, was an overwhelmingly positive one — and when 160C expanded to Manhattan last year with Olly Olly Market, the Zingermen decided to give it another go.

Zingerman’s Deli was founded in 1982 by Paul Saginaw and Ari Weinzweig, “two friends who dreamt of creating a traditional Jewish deli that would bring very special foods to Ann Arbor,” according to their web site.

The pair, who are both Jewish, came up with the name Zingerman’s because they wanted something “that would convey the sense of a good local deli, something that would ‘sound Jewish,’ would somehow telegraph that this was a real delicatessen,” Weinzweig once wrote. (Weinzweig declined to use his own surname, calling it “unpronounceable,” while the name Saginaw evokes the mid-Michigan town from which it took Paul Simon and Art Garfunkel four days to hitchhike.)

Their concept was a hit, and over the decades, Zingerman’s resisted the siren call of expansion or franchising and instead evolved into a progressive-minded “community of businesses” across the Ann Arbor area. These include the consulting business Zingtrain, which shares “the ‘Zingerman’s experience’ with forward-thinking organizations”; Zingerman’s Bakehouse, making classic breads and pastries; a candy manufactory, a creamery, event spaces and more.

These days, “the Zingerman’s Experience is now made and delivered by nearly six hundred people — partners, managers and staff in ten different businesses in addition to the Deli — to the tune of roughly $60,000,000 in annual sales,” Weinzweig writes. (A prolific writer, the Chicago native and Russian history major pens regular newsletters and has authored several books, including “Zingerman’s Guide to Better Bacon: Stories of Pork Bellies, Hush Puppies, Rock ‘n’ Roll Music and Bacon Fat Mayonnaise” and the four-part “Zingerman’s Guide to Good Leading: A Lapsed Anarchist’s Approach to Building a Great Business.”)

Despite all that growth, popups remain a relatively new venture for Zingerman’s — and for Olly Olly Market, too. “We thought, what better time than our one-year anniversary to start introducing a little bit more of the Midwest to New York?” Tim Wickes, director of food hall operations at 160C, told the New York Jewish Week. Zingerman’s “jumped on it. So we’re fortunate and we’re super excited for the weekend.”

“We also know that there is a large population of Michiganders here in New York, University of Michigan alumni,” said Wickes, who lives in Brooklyn and is, tragically, an alumnus of rival Michigan State. “And we felt like the city would resonate well with that as our first of hopefully [pop-ups] from Chicago and the Midwest in general.”

Initially the idea was “to bring the Zingerman’s gameday experience to as many people as we can in New York,” Bowser said of Saturday’s event. (The Wolverines play the Minnesota Golden Gophers on Saturday night.)  “Clearly we have a pretty good fan base there that always can’t get to Ann Arbor for a game. And we just want to share that experience and have some fun.”

As anyone who ever worked at Zingerman’s attest — and that includes me: Working at Zingerman’s is practically a rite of passage for “townies” — and football game days are especially busy day at an already busy place; lines are long and the wait for sandwiches can exceed an hour.

Since the game and the open-to-the-public popup won’t overlap, the Zingerpeople are also selling tickets “to an exclusive tailgate experience with guaranteed seats and sandwiches.”

As for the six sandwich types on sale, all are Reubens or riffs on them, “what we like to call the Russian dressing group,” Bowser said. Among them is the deli’s most popular sandwich, the #2 Zingerman’s Reuben — made with corned beef, Swiss Emmental cheese, sauerkraut and Russian dressing on grilled Jewish rye bread, a combination that former President Barack Obama described as “killer”  — as well as the #18 Georgia Reuben, with turkey breast, Swiss Emmental cheese, coleslaw and Russian dressing.

Bowser, who was a vegetarian when he started working at the deli 28 years ago, will also be making “a personal favorite”: #36 Lila & Izzie’s Skokie Skidoo, a vegetarian Reuben consisting of Swiss Emmental cheese, coleslaw and Russian dressing on grilled farm bread.

As it happens, the Reuben’s origins lie neither in New York nor Ann Arbor: Legend has it the legendary sandwich was invented in an Omaha hotel in the 1920s “to satisfy a group of hungry Jewish poker players,” according to The Nosher.

To bring Zingerman’s Reubens to NYC, Bowser and his team will be driving two trucks packed with food and supplies from Ann Arbor to Manhattan — a distance of 621 miles, or 9 hours and 24 minutes in traffic at the time of this writing. “Obviously you can’t make a Zingerman’s sandwich without Zingerman’s Bakehouse bread,” said Bowser. “And it’s gonna take quite a few loaves of that.”

Bowser estimated the road crew of three will likely leave on Thursday, which would give them a day to set up the space on Friday. (Three other Zingerman’s employees will travel by plane.)

When asked if he had any qualms about bringing deli sandwiches to the birthplace of American deli culture — a place whose denizens are known to be “kind” but not exactly “nice” — Bowser demurred. “I’m not throwing shade at anybody,” he said, emphasizing the main impetus was to have a fun time.

Wickes concurs. Acknowledging that New York “is the mecca of Reuben sandwiches,” he said the pop-up will have a “humble approach.” “We’re certainly in tune with the fact that there’s plenty of fantastic Reubens in the city,” he said. “We just wanted to showcase Zingerman’s.”

As for Bowser, he conceded to one possible challenge: “Navigating two big trucks though traffic sounds daunting,” he said. “But I’m sure we’ll figure it out.”


The post Zingerman’s, Michigan’s famous Jewish deli, is coming to New York City appeared first on Jewish Telegraphic Agency.

Continue Reading

RSS

Letter from Vancouver: A monument draws on Jewish tradition to remember victims of Oct. 7

The garden of Temple Sholom Synagogue in Vancouver is a serene and contemplative place to remember the horrific events of Oct. 7, 2023—and the Israeli civilians, soldiers and foreign nationals who […]

The post Letter from Vancouver: A monument draws on Jewish tradition to remember victims of Oct. 7 appeared first on The Canadian Jewish News.

Continue Reading

RSS

Israel-Lebanon Ceasefire Deal ‘Tantamount to a Hezbollah Defeat,’ Says Leading War Studies Think Tank

Israeli tanks are being moved, amid cross-border hostilities between Hezbollah and Israel, in the Golan Heights, Sept. 22, 2024. Photo: REUTERS/Jim Urquhart

The terms of the newly minted ceasefire agreement to halt fighting between Israel and Hezbollah amounts to a defeat for the Lebanese terrorist group, although the deal may be difficult to implement, according to two leading US think tanks.

The deal requires Israeli forces to gradually withdraw from southern Lebanon, where they have been operating since early October, over the next 60 days. Meanwhile, the Lebanese army will enter these areas and ensure that Hezbollah retreats north of the Litani River, located some 18 miles north of the border with Israel. The United States and France, who brokered the agreement, will oversee compliance with its terms.

The Institute for the Study of War (ISW), in conjunction with the American Enterprise Institute’s Critical Threats Project (CTP), explained the implications of the deal on Tuesday in their daily Iran Update, “which provides insights into Iranian and Iranian-sponsored activities that undermine regional stability and threaten US forces and interests.” Hezbollah, which wields significant political and military influence across Lebanon, is the chief proxy force of the Iranian regime.

In its analysis, ISW and CTP explained that the deal amounts to a Hezbollah defeat for two main reasons.

First, “Hezbollah has abandoned several previously-held ceasefire negotiation positions, reflecting the degree to which IDF [Israel Defense Forces] military operations have forced Hezbollah to abandon its war aims.”

Specifically, Hezbollah agreeing to a deal was previously contingent on a ceasefire in Gaza, but that changed after the past two months of Israeli military operations, during which the IDF has decimated much of Hezbollah’s leadership and weapons stockpiles through airstrikes while attempting to push the terrorist army away from its border with a ground offensive.

Additionally, the think tanks noted, “current Hezbollah Secretary General Naim Qassem has also previously expressed opposition to any stipulations giving Israel freedom of action inside Lebanon,” but the deal reportedly allows Israel an ability to respond to Hezbollah if it violates the deal.

Second, the think tanks argued that the agreement was a defeat for Hezbollah because it allowed Israel to achieve its war aim of making it safe for its citizens to return to their homes in northern Israel.

“IDF operations in Lebanese border towns have eliminated the threat of an Oct. 7-style offensive attack by Hezbollah into northern Israel, and the Israeli air campaign has killed many commanders and destroyed much of Hezbollah’s munition stockpiles,” according to ISW and CTP.

Some 70,000 Israelis living in northern Israel have been forced to flee their homes over the past 14 months, amid unrelenting barrages of rockets, missiles, and drones fired by Hezbollah in Lebanon. Hezbollah began its attacks last Oct. 8, one day after the Palestinian terrorist group Hamas’s invasion of and massacre across southern Israel. The Jewish state had been exchanging fire with Hezbollah but intensified its military response over the past two months.

Northern Israelis told The Algemeiner this week that they were concerned the new ceasefire deal could open the door to future Hezbollah attacks, but at the same time the ceasefire will allow many of them the first opportunity to return home in a year.

ISW and CTP also noted in their analysis that Israel’s military operations have devastated Hezbollah’s leadership and infrastructure. According to estimates, at least 1,730 Hezbollah terrorists and upwards of 4,000 have been killed over the past year of fighting.

While the deal suggested a defeat of sorts for Hezbollah and the effectiveness of Israel’s military operations, ISW and CTP also argued that several aspects of the ceasefire will be difficult to implement.

“The decision to rely on the Lebanese Armed Forces (LAF) and UN observers in Lebanon to respectively secure southern Lebanon and monitor compliance with the ceasefire agreement makes no serious changes to the same system outlined by UN Security Council Resolution 1701, which ended the 2006 Israel-Hezbollah war,” they wrote.

Resolution 1701 called for the complete demilitarization of Hezbollah south of the Litani River and prohibited the presence of armed groups in Lebanon except for the official Lebanese army and the UN Interim Force in Lebanon (UNIFIL).

This may be an issue because “neither the LAF nor the UN proved willing or able to prevent Hezbollah from reoccupying southern Lebanon and building new infrastructure. Some LAF sources, for example, have expressed a lack of will to enforce this ceasefire because they believe that any fighting with Hezbollah would risk triggering ‘civil war,’” the think tanks assessed.

Nevertheless, the LAF is going to deploy 5,000 troops to the country’s south in order to assume control of their own territory from Hezbollah.

However, the think tanks added, “LAF units have been in southern Lebanon since 2006, but have failed to prevent Hezbollah from using the area to attack Israel.”

The post Israel-Lebanon Ceasefire Deal ‘Tantamount to a Hezbollah Defeat,’ Says Leading War Studies Think Tank first appeared on Algemeiner.com.

Continue Reading

RSS

What Nutmeg and the Torah Teach Us About Securing a Long-Term Future

A Torah scroll. Photo: RabbiSacks.org.

Here’s a fact from history you may not know. In 1667, the Dutch and the British struck a trade deal that, in retrospect, seems so bizarre that it defies belief.

As part of the Treaty of Breda — a pact that ended the Second Anglo-Dutch War and aimed to solidify territorial claims between the two powers — the Dutch ceded control of Manhattan to the British.

Yes, that Manhattan — the self-proclaimed center of the universe (at least according to New Yorkers), home to Wall Street, Times Square, and those famously overpriced bagels.

And what did the Dutch get in return? Another island — tiny Run, part of the Banda Islands in Indonesia.

To put things in perspective, Run is minuscule compared to Manhattan — barely 3 square kilometers, or roughly half the size of Central Park. Today, it’s a forgotten dot on the map, with a population of less than 2,000 people and no significant industry beyond subsistence farming. But in the 17th century, Run was a prized gem worth its weight in gold — or rather, nutmeg gold.

Nutmeg was the Bitcoin of its day, an exotic spice that Europeans coveted so desperately they were willing to risk life and limb. Just by way of example, during the early spice wars, the Dutch massacred and enslaved the native Bandanese people to seize control of the lucrative nutmeg trade.

From our modern perspective, the deal seems ridiculous — Manhattan for a pinch of nutmeg? But in the context of the 17th century, it made perfect sense. Nutmeg was the crown jewel of global trade, and controlling its supply meant immense wealth and influence. For the Dutch, securing Run was a strategic move, giving them dominance in the spice trade, and, let’s be honest, plenty of bragging rights at fancy Dutch banquets.

But history has a funny way of reshaping perspectives. What seemed like a brilliant play in its time now looks like a colossal miscalculation — and the annals of history are filled with similar trades that, in hindsight, make us scratch our heads and wonder, what were they thinking?

Another contender for history’s Hall of Fame in ludicrous trades is the Louisiana Purchase. In 1803, Napoleon Bonaparte, who was strapped for cash and eager to fund his military campaigns, sold a vast swath of North America to the nascent United States for a mere $15 million. The sale included 828,000 square miles — that’s about four cents an acre — that would become 15 states, including the fertile Midwest and the resource-rich Rocky Mountains.

But to Napoleon, this was a strategic no-brainer. He even called the sale “a magnificent bargain,” boasting that it would “forever disarm” Britain by strengthening its rival across the Atlantic. At the time, the Louisiana Territory was seen as a vast, undeveloped expanse that was difficult to govern and defend. Napoleon viewed it as a logistical burden, especially with the looming threat of British naval power. By selling the territory, he aimed to bolster France’s finances and focus on European conflicts.

Napoleon wasn’t shy about mocking his enemies for their mistakes, once quipping, “Never interrupt your enemy when he is making a mistake.” But in this case, it’s tempting to imagine him swallowing those words as the United States grew into a global superpower thanks, in no small part, to his so-called bargain.

While he may have considered Louisiana to be a logistical headache — too far away and too vulnerable to British attacks — the long-term implications of the deal were staggering. What Napoleon dismissed as a far-off backwater turned out to be the world’s breadbasket, not to mention the backbone of America’s westward expansion.

Like the Dutch and their nutmeg gamble, Napoleon made a trade that no doubt seemed brilliant at the time — but, with hindsight, turned into a world-class blunder. It’s the kind of decision that reminds us just how hard it is to see past the urgency of the moment and anticipate the full scope of consequences.

Which brings me to Esav. You’d think Esav, the firstborn son of Yitzchak and Rivka, would have his priorities straight. He was the guy — heir to a distinguished dynasty that stretched back to his grandfather Abraham, who single-handedly changed the course of human history.

But one fateful day, as recalled at the beginning of Parshat Toldot, Esav stumbles home from a hunting trip, exhausted and ravenous. The aroma of Yaakov’s lentil stew hits him like a truck. “Pour me some of that red stuff!” he demands, as if he’s never seen food before.

Yaakov, never one to pass up an opportunity, doesn’t miss a beat.

“Sure, but only in exchange for your birthright,” he counters casually, as if such transactions are as common as trading baseball cards. And just like that, Esav trades his birthright for a bowl of soup. No lawyers, no witnesses, not even a handshake — just an impulsive decision fueled by hunger and a staggering lack of foresight.

The Torah captures the absurdity of the moment: Esav claims to be “on the verge of death” and dismisses the birthright as worthless. Any future value — material or spiritual — is meaningless to him in that moment. All that matters is satisfying his immediate needs.

So, was it really such a terrible deal? Psychologists have a term for Esav’s behavior: hyperbolic discounting a fancy term for our tendency to prioritize immediate rewards over bigger, long-term benefits.

It’s the same mental quirk that makes splurging on a gadget feel better than saving for retirement, or binge-watching a series more appealing than preparing for an exam. For Esav, the stew wasn’t just a meal — it was the instant solution to his discomfort, a quick fix that blinded him to the larger, long-term value of his birthright.

It’s the classic trade-off between now and later: the craving for immediate gratification often comes at the expense of something far more significant. Esav’s impulsive decision wasn’t just about hunger — it was about losing sight of the future in the heat of the moment.

Truthfully, it’s easy to criticize Esav for his shortsightedness, but how often do we fall into the same trap? We skip meaningful opportunities because they feel inconvenient or uncomfortable in the moment, opting for the metaphorical lentil stew instead of holding out for the birthright.

But the Torah doesn’t include this story just to make Esav look bad. It’s there to highlight the contrast between Esav and Yaakov — the choices that define them and, by extension, us.

Esav represents the immediate, the expedient, the here-and-now. Yaakov, our spiritual forebear, is the embodiment of foresight and patience. He sees the long game and keeps his eye on what truly matters: Abraham and Yitzchak’s legacy and the Jewish people’s spiritual destiny.

The message of Toldot is clear: the choices we make in moments of weakness have the power to shape our future — and the future of all who come after us. Esav’s impulsiveness relegated him to a footnote in history, like the nutmeg island of Run or France’s control over a vast portion of North America.

Meanwhile, Yaakov’s ability to think beyond the moment secured him a legacy that continues to inspire and guide us to this day — a timeless reminder that true greatness is not built in a moment of indulgence, but in the patience to see beyond it.

The author is a rabbi in Beverly Hills, California. 

The post What Nutmeg and the Torah Teach Us About Securing a Long-Term Future first appeared on Algemeiner.com.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News