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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Iran Accuses US of Ground Assault Plans as Pakistan Hosts Regional Talks
Foreign Ministers Badr Abdelatty of Egypt, Prince Faisal bin Farhan Al Saud of Saudi Arabia, Ishaq Dar of Pakistan and Hakan Fidan of Turkey pose for a group photo during their meeting to discuss regional de-escalation, amid the U.S.-Israel conflict with Iran, in Islamabad, Pakistan, March 29, 2026. Photo: Muammer Tan/Turkish Foreign MinistryHandout via REUTERS
Iran said it was ready to respond to any US ground attack, accusing Washington of preparing a land assault while seeking talks, as regional powers met in Pakistan on Sunday to try to bring the two sides together.
The initial discussions in Islamabad with Saudi Arabia, Turkey and Egypt focused on proposals to reopen the Strait of Hormuz to shipping, sources familiar with the matter said. More talks will be held on Monday.
Iran’s effective blockade of oil and gas shipments through the strait since the US and Israel began attacking the country on February 28 is spreading economic pain around the world. Food and energy security and supply chains were among issues discussed in Pakistan, Egypt’s foreign ministry said.
As the conflict entered its second month, Israel‘s military said it had launched over 140 air strikes on central and western Iran, including Tehran, over the 24 hours to Sunday evening, hitting ballistic missile launch sites and storage facilities, among other targets.
A chemical plant in southern Israel near the city of Beer Sheva was hit by a missile or missile debris as Israel fended off multiple salvos from Iran, prompting official warnings to the public to stay away due to “hazardous materials.”
Another missile hit open ground near homes in Beer Sheva, located near several military bases, injuring 11 people.
The war has killed thousands of people and affected countries across the Middle East, with major aluminum plants in Bahrain and the United Arab Emirates damaged by air strikes over the weekend.
The UAE, which has faced more Iranian missile and drone attacks than any other country, is seeking reparations from Iran for attacks on civilians and vital facilities and clear guarantees to prevent any repetition, an adviser to the president said.
Pakistan has offered to host peace talks, but the United States, Israel and Iran have set out maximalist positions to end the warfare, complicating the path to a solution.
Iran’s parliament speaker Mohammad Baqer Qalibaf accused the US of sending messages about possible negotiations while at the same time planning to send in troops, adding that Tehran was ready to respond if US soldiers were deployed.
“As long as the Americans seek Iran’s surrender, our response is that we will never accept humiliation,” he said in a message to the nation.
Yemen’s Iran-aligned Houthis joined the conflict on Saturday launching their first attacks on Israel and raising the prospect they could target and thus block a second key shipping route, the Bab el-Mandeb Strait. Analysts say renewed attacks there would pile further pressure on the world economy.
US MARINES START ARRIVING IN MIDDLE EAST
Washington has dispatched thousands of Marines to the Middle East, with the first of two contingents arriving on Friday aboard an amphibious assault ship, the U.S. military has said.
The Washington Post quoted US officials as saying the Pentagon was preparing for weeks of ground operations in Iran, adding that it was not yet clear if President Donald Trump would approve such plans.
Reuters has reported that the Pentagon has considered military options that could include ground forces.
Trump faces a stark choice between seeking a negotiated exit or escalating militarily that risks a protracted crisis, and would likely weigh further on his already low approval ratings.
“President Trump has poor options all around to end the war,” said Jonathan Panikoff, former US deputy national intelligence officer for the Middle East.
“Part of the challenge is the lack of clarity related to what a satisfactory outcome would be,” Panikoff added.
Washington said last week it had offered a 15-point ceasefire plan, with a proposal to reopen the Strait of Hormuz and restrict Iran’s nuclear program, but Tehran has rejected the list and put forward proposals of its own.
ISRAEL HITS DOZENS OF TARGETS ACROSS IRAN
An Israeli official said Israel would continue carrying out strikes against Iran on what were described as military targets, adding there was no intention to scale back the campaign ahead of any possible talks between Washington and Tehran.
A building housing Qatar’s Al-Araby TV in Tehran was hit on Sunday, the semi-official Mehr news agency reported, with video showing walls and windows blown out of the multi-storey block.
“The missile hit. The ceiling and everything fell on our heads. Unfortunately, we couldn’t continue to work. It was a real miracle we survived,” said Al Araby camera operator Mohammadreza Shademan. “There was no military target here.”
With US midterm elections due in November, the increasingly unpopular war has weighed on Trump’s Republican Party. Demonstrators took to city streets across the US on Saturday in protests against the conflict.
Trump has threatened to hit power stations and other energy infrastructure if Iran does not open the Strait of Hormuz, though he has extended a deadline by 10 days through April 6.
A European diplomat warned that any further military escalation could make it harder to bring the two sides together, potentially delaying the possibility by weeks, if not longer.
Iranian threats against ships have kept most oil tankers from attempting the waterway. Iran has agreed to let an additional 20 Pakistani-flagged vessels pass through the strait, with two ships permitted to transit daily, Pakistan’s Foreign Minister Ishaq Dar has said, calling it a “harbinger of peace.”
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Pentagon Preparing for Weeks of Ground Operations in Iran
US Secretary of Defense Pete Hegseth holds a briefing with Chairman of the Joint Chiefs of Staff General Dan Caine, amid the US-Israeli war on Iran, at the Pentagon in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evan Vucci
The Pentagon is preparing for weeks of ground operations in Iran, the Washington Post reported Saturday, citing US officials.
The plans could involve raids by Special Operations and conventional infantry troops, the Post reported. Whether President Donald Trump would approve any of those plans remains uncertain, according to the Post.
The Trump administration has deployed US Marines to the Middle East as the war in Iran stretches into its fifth week, and also has been planning to send thousands of soldiers from the US Army’s 82nd Airborne to the region.
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America’s oldest synagogue closed. Then an unlikely group tended its cemetery.
In 1833, Herald of the Times, a Newport, Rhode Island, newspaper, reported that the remains of Mrs. Rebecca Lopez had been brought from New York by steamboat and placed inside Touro Synagogue.
Dedicated in 1763, the building is now recognized as the nation’s oldest surviving synagogue. Newport had once been home to a thriving colonial Jewish community, but after the Revolutionary War and the city’s economic decline, that community had largely faded. The cemetery remained, and so did the synagogue. It was during that long interval of near-absence that Lopez’s funeral briefly reopened Jewish ritual life in Newport.
After prayers were read by Rabbi Isaac Seixas of New York, the body was carried to the cemetery on Touro Street, with “the clergy, town council, and a numerous concourse of spectators” joining the funeral procession. The paper noted that a Jewish ceremony had not been performed there “for the space of forty years.”
Newport’s Jewish burial ground dated to 1677. In 1822, Abraham Touro left money for the upkeep of the cemetery, the synagogue, and the street on which they stood. The fund was placed under trustees appointed by the Rhode Island legislature, and Newport’s Town Council was later authorized to use the interest for repairs.
While Newport’s Jewish population declined, the endowment ensured that the synagogue building and cemetery grounds continued to be maintained. In 1826, the Town Council reported that it had tried to repair the synagogue using the Touro fund, but could not proceed because it had not been able to obtain the keys from Shearith Israel in New York. Many of Newport’s former Jewish residents had relocated there, and the congregations had longstanding ties.
In 1842, the council contracted to enclose the synagogue lot with a substantial stone wall and an ornamental cast-iron fence, modeled on the fence around the Jewish cemetery. The work included a Quincy granite base and a gateway on Touro Street designed to correspond with the synagogue’s portico. The project cost $6,835.
The synagogue’s doors rarely opened, and often only for moments of mourning. In June 1854, Newport received the body of Judah Touro, one of the most prominent American Jews of his era, a native of the town and brother of Abraham Touro. The Herald of the Times reported that “the streets was [sic] crowded with people, the stores all closed, and the bells tolled.”
The City Council assembled at City Hall and marched in procession to the synagogue, where “thousands remained outside” during the service. At the funeral, Newport’s mayor, William C. Cozzens, spoke of the trust that had long existed between the city and local Jewish families, recalling that the synagogue and cemetery had been left in Newport’s care and maintained there “with ample means for their preservation.”
When Henry Wadsworth Longfellow visited Newport’s Jewish cemetery that same year, he wrote of the graves as “silent beside the never-silent waves.” He noticed, too, what endured there: “Gone are the living, but the dead remain,” he observed, “and not neglected.”
Newport’s preservation of Jewish sacred space was shared. Jews endowed these places and returned to bury their dead there. Christian officials repaired, protected, and publicly honored them. In this way, a Jewish inheritance was carried forward until communal life returned.
In 1883, Touro Synagogue was rededicated and a new Jewish community established in Newport. But even in the window of years when the congregation was gone, the dead were not abandoned.
The graves were kept.
The post America’s oldest synagogue closed. Then an unlikely group tended its cemetery. appeared first on The Forward.