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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Pope Leo Calls War in Middle East a ‘Scandal’ to Humanity
Pope Leo XIV is welcomed by Lebanese President Joseph Aoun and officials upon arrival at Rafic Hariri International Airport, during his first apostolic journey, in Beirut, Lebanon, November 30, 2025. Photo: REUTERS/Mohammed Yassin
Pope Leo on Sunday said death and suffering caused by the war in the Middle East are a “scandal to the whole human family,” renewing his plea for an immediate ceasefire.
As the US-Israeli war on Iran enters its fourth week, the first US pope said that he continues to follow with “dismay” the situation in the Middle East and in other regions torn apart by war and violence.
“We cannot remain silent in the face of the suffering of so many people, the defenseless victims of these conflicts. What hurts them hurts the whole of humanity,” Leo said at his weekly Angelus prayer in St. Peter’s Square.
“I strongly renew my appeal for us to persevere in prayer, so that hostilities may cease and the way may finally be paved for peace,” he added.
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Hundreds Wounded in Iran Missile Attacks Across Central, Southern Israel, Including Near Nuclear Site
A drone view shows a damage in a residential neighborhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the US-Israel conflict with Iran, in Dimona, southern Israel, March 22, 2026. Photo: REUTERS/Roei Kastro
More than 200 people were wounded in several Iranian strikes on central and southern Israel over the weekend, including children who were seriously injured, after Israeli air defenses failed to intercept at least two ballistic missiles, prompting the defense minister to threaten to send Iran “back decades.”
Fifteen people were injured on Sunday following an Iranian cluster missile strike in the central Israeli cities of Tel Aviv, Petah Tikva, and Ramat Gan. By early evening, several homes and roads were damaged by the strikes.
A direct hit by a missile launched from Iran the prior evening on Arad and Dimona in southern Israel caused widespread damage to buildings and prompted the evacuation of nearly 300 people to hospital. As of Sunday afternoon, 18 children were still hospitalized.
A ballistic missile carrying a payload of several hundred kilograms of explosives landed next to residential buildings in Dimona, with the shockwave ripping through them and leaving about 30 people wounded, including a young boy.
Israel’s Shimon Peres Negev Nuclear Research Center, located roughly eight miles southeast of the city, was likely the target, analysts said. But according to the International Atomic Energy Agency (IAEA), the site was not harmed in the strikes.
“Information from regional states indicates that no abnormal radiation levels have been detected,” the UN nuclear watchdog tweeted.
Iranian state TV said on Saturday the salvos were in response to an attack on Iran’s Natanz nuclear facility earlier that day.
Tonight, the Iranian regime unleashed a devastating hail of missiles on southern Israel, purposefully striking civilians in Arad and Dimona.
Over 100 people, including many children and elderly, inured.
This is a blatant war crime. Pure terrorism. Yet, world is silent! pic.twitter.com/EBLLrxuJ9t
— Arsen Ostrovsky (@Ostrov_A) March 22, 2026
At Soroka Medical Center in Beersheba, more than 160 injured patients arrived overnight, including over 70 children, according to Prof. Shlomi Codish, the hospital’s director. He described the influx as a “highly complex mass casualty event” involving blast injuries, shrapnel wounds, and trauma, including critically and moderately injured patients who required urgent surgery.
Codish said authorities were working to provide “immediate support and shelter” for those impacted, adding that entire families were evacuated to the hospital.
“The challenge is not only medical but also human. The strike hit the heart of a civilian neighborhood, and entire families arrived together, injured and distressed. We worked to map family connections in order to provide coordinated care and preserve family unity as much as possible,” he told The Algemeiner.
The missiles in both Arad and Dimona were engaged by air defenses, but the interceptors failed to bring them down.
In both cases, most of those injured in the missile did not make it to bomb shelters in time.
Prime Minister Benjamin Netanyahu, visiting the scene of the strike in Arad, said it was a “miracle” that no one was killed but added “we don’t want to rely on miracles.”
“If you’re in a shelter, you’re protected,” he said.
Defense Minister Israel Katz, who was also in Arad, accused Iran of intentionally targeting civilians.
“If this continues, we’ll make sure to hit Iran so hard it will be sent back decades,” Katz said.
Tehran aimed to generate domestic pressure on Israel’s government to stop the war, he said, but added that “it won’t happen because our home front is strong.”
In a statement posted on X, IAEA Director-General Rafael Grossi stressed that “maximum military restraint should be observed, in particular in the vicinity of nuclear facilities.”
Since the Feb. 28 US-Israeli strikes on Iran, Tehran has launched more than 400 missiles toward Israel, with the Israeli Air Force saying roughly 92 percent were intercepted. More than 4,500 Israelis have been evacuated to hospitals from the strikes, the health ministry said.
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Scores Hurt After Iranian Missiles Hit Israeli Desert Towns
A drone view shows a damage in a residential neighbourhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the U.S.-Israel conflict with Iran, in Dimona, southern Israel March 22, 2026. Photo: REUTERS/Roei Kastro
Southern Israeli towns woke to widespread damage on Sunday after air defenses failed to intercept two Iranian missiles overnight that injured scores of civilians in one of the worst attacks of the war so far on Israeli soil.
As daylight broke, the scale of the damage in the desert town of Arad, where one of the strikes hit a multi-story apartment bloc, came into clearer view, with entire floors blown open by the blast.
Uri Shacham, the chief of staff of Israel’s ambulance service, said at least eight buildings were damaged by the missile, which left a crater not far from the apartment blocks.
Footage verified by Reuters showed flames engulfing the top floor of an apartment building shortly after the strike. Search and rescue teams moved from floor to floor inside the damaged buildings.
Israeli military spokesperson Lieutenant Colonel Nadav Shoshani said both strikes had been carried out with conventional ballistic missiles. He declined to comment when asked about the initial findings of a military investigation into the failure to intercept the missiles.
NETANYAHU SAYS MIRACLE NO ONE KILLED
Most Israelis receive alerts on their mobile phone when launches from Iran are identified. An air raid siren sounds and they then have a few minutes to go to safe rooms or public bomb shelters.
“It is a miracle that no-one was killed,” Israeli Prime minister Benjamin Netanyahu said on Sunday, standing in the crater at the impact site in Arad.
Pointing at the blown out walls of the apartment bloc and then at the enforced undamaged wall leading to a shelter below ground, Netanyahu urged Israelis not to be complacent. No one would have been hurt, he said, had all sought shelter in time.
In Arad, 31 people, including 18 children, were hospitalized, at least 9 of them in serious condition, according to the hospital. Dozens more were lightly injured.
Israel said Iran was targeting civilian population areas. Iran’s Revolutionary Guards said they targeted military and security-related sites in retaliation for Israeli strikes against Iranian sites.
Arad and Dimona, another city that was hit, are located close to Israel’s secretive nuclear reactor and several military bases, including Nevatim Air Base, one of the country’s largest.
In Dimona, 5 people were hospitalized, including a 12-year-old boy in serious condition, the hospital said.
Since joint US-Israeli strikes on Iran on February 28, Israel has come under daily missile fire from Iran. At least 20 civilians have been killed in Israel and the Palestinian territories, including one Israeli killed in an attack by Iran-backed Lebanese group Hezbollah on Sunday.
At least 15 people were hospitalized on Sunday in fresh Iranian attacks, according to emergency services, including a cluster munition that struck in Tel Aviv.
Israeli and US strikes have killed at least 1,300 people in Iran so far, according to the Iranian government. The US-based rights group HRANA, which tracks human rights violations in Iran, has recorded 3,320 people killed, including 1,406 civilians and 1,167 military personnel, with the remainder not yet determined. Reuters could not independently verify the data.