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A chain of fruit and nuts stores brings an Israeli-style market concept to NYC
(New York Jewish Week) — On my frequent trips to Israel, I always throw a handful of gallon-sized, zip-top plastic bags into my suitcase. Once there, I fill them with spices, kosher candies and nuts during my pilgrimages to my personal holy sites: Tel Aviv’s Levinsky Market and its open-air market, Shuk HaCarmel.
But thanks to Din Allall, the 29-year-old, Israeli-born CEO of the rapidly expanding Nuts Factory chain, for my next trip to Tel Aviv, I plan to leave those bags behind. That’s because Allal has brought the Israeli market concept to New York.
“The idea is that these stores should feel like the shuk,” Allal told the New York Jewish Week, “but cleaner and neater.”
Allall opened his first Nuts Factory on Manhattan’s Upper East Side three years ago. Since then, 11 more brick-and-mortar stores have popped up around the city — most recently a second Upper East Side location, this one on 74th Street and 3rd Avenue — as well as in New Jersey and Boston, with plans to open a second Boston location and one in Washington, D.C. The company also operates a handful of departments within supermarkets.
The brightly lit shops are well organized, filled with rows of acrylic containers packed with nuts and dried fruit — including pineapple, melon and papaya — a kaleidoscope of jelly candies, mounds of Middle Eastern spices and sheets of chocolates. Customers help themselves by scooping out the desired amount of product into a plastic bag (provided) or a reusable container (brought from home).
Just like visiting an Israeli shuk, entering a Nuts Factory location is a multi-sensory experience: the aromas, colors, andselection create a symphony of sensations. The Nuts Factory ups the ante by dry-roasting nuts in small batches at each store, assuring freshness as well as providing an inviting fragrance.
That’s part of the reason that Allall has invested in physical stores, as opposed to online. (Another successful, Jewish-owned business in the same category, Nuts.com, began as pushcart in Newark — and is now almost exclusively online.)
“You can buy nuts online but you can’t experience what you can in a store,” Allall said. “Most of our business is walk-in. People see what they get. They can try the nuts and candy. It’s a whole experience.”
The idea to roast the nuts on site came from Allall’s grandfather, Shimone, who was born in Iraq and came to Israel as a teenager. Together with Allall’s father, Igal, the pair created a shuk-like indoor store. The family founded Shkedia (Hebrew for almond tree), a nuts and dried fruit business, about 25 years ago and now has 200 departments in major supermarket chains, like Shufersal and Osher Ad, all around Israel. Nuts Factory is a separate, U.S.-based operation.
Din Allall’s U.S.-based fruit and nut stores have the feel of street markets in Israel, like Tel Aviv’s Levinsky Market, above. (Karen Chernick)
“We hadn’t seen anything like it here,” Allall said. “We thought it would be great for Americans to enjoy the ‘shuk’ experience. This generation is leaning towards healthier and less processed products. The quality of the nuts and dried fruit category in America is not as good as ours.”
Allall chose New York as its testing ground because, as he said, “Where else would you do it? We love New York, its energy, its innovation. And I don’t think we were wrong!”
Although there are no signs announcing that the store is an Israeli concept, the sales associates on the floor will tell you which of the products come from Israel — many, perhaps most, of them do. The parve babka, from Tel Aviv’s Antikovich Bakery, is flown in from Israel, as are the store-brand selections of date rolls, sesame, halva and chocolate cookies. The silan and tahini are Israeli, too, and the variety of chocolates — like white chocolate hazelnut bark or milk chocolate coconut bark — come from the family’s chocolate factory in Modi’in, located between Jerusalem and Tel Aviv.
In addition to a typical nut selection, Nuts Factory has special offerings, like pretzel-covered pecans, Nutella-coated cashews and strawberry-covered peanuts. “Everything” cashews — covered with a garlicky spice mixture — is what Allall calls his “weirdest” offering, while their best-selling product, he said, are the Oreo-covered pecans. To understand why, take the store up on its free sample and try one.
“We have a variety that nobody has, that you can’t find anywhere,” Allall said.
All Nuts Factory products are kosher and all of the stores — except for one in Boston and another on Sixth Avenue in Manhattan — have kosher certification. The stores are open on Saturday.
“I was a bit skeptical when I first walked in there — another nut place!” Upper West Sider Sabrina Rosen Salomon told the New York Jewish Week. “But everything was clean and nice, and they have a special offer where you can fill a platter for a fixed price.”
For Tu Bishvat, the Jewish holiday of trees that celebrates all things nuciferous and fruity , the chain is offering a special to its customers: The Nuts Factory’s platters, which they usually sell for $30 and can include up to six items, will be discounted to $24.99. The platter is not based on weight, but whatever fits on it. The special begins two weeks before the holiday, which this year falls on Feb. 6.
And if you can’t make it into one of his stores, you can order the Nuts Factory’s products online. The aroma of warm nuts, however, is not included.
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Netanyahu: ‘Our Forces Are Striking the Heart of Tehran With Increasing Strength’
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, in Jerusalem, Oct. 16, 2025. Photo: Alex Kolomoisky/Pool via REUTERS
i24 News – Israeli Prime Minister Benjamin Netanyahu stated that Israeli forces had “eliminated the dictator Ali Khamenei” along with dozens of senior officials of Iran’s regime during a statement delivered from the roof of the Kirya, Israel’s defense headquarters.
“Yesterday, we eliminated the dictator Khamenei. Along with him, dozens of senior officials from the oppressive regime were eliminated,” Netanyahu said after a meeting with the Minister of Defense, the Chief of Staff, and the Director of Mossad. He added that he had issued instructions to continue the offensive.
According to Netanyahu, Israeli forces are “now striking at the heart of Tehran with increasing intensity,” a campaign he said will “increase further in the days to come.”
The Prime Minister also acknowledged the toll of the conflict on Israel, calling recent days “painful” and offering condolences to the families of victims in Tel Aviv and Beit Shemesh, while wishing a speedy recovery to those injured.
Netanyahu emphasized that the operation mobilizes “the full power of the Israel Defense Forces, like never before,” in order to “guarantee our existence and our future.” He also highlighted US support, noting “the assistance of my friend, the President of the United States, Donald Trump, and of the American military.”
“This combination of forces allows us to do what I have hoped to accomplish for 40 years: strike the terrorist regime right in the face,” Netanyahu concluded. “I promised it — and we will keep our word.”
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Trump Says Iran Military Operations Are ‘Ahead of Schedule,’ CNBC Reports
U.S. President Donald Trump speaks with White House Chief of Staff Susie Wiles and Secretary of State Marco Rubio during military operations in Iran, at Trump’s Mar-a-Lago resort in Palm Beach, Florida, U.S. February 28, 2026. The White House/Social Media/Handout via REUTERS
US President Donald Trump told CNBC on Sunday that US military operations against Iran are “ahead of schedule.”
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Iranian Missile Strike on Beit Shemesh in Israel Kills 9
Emergency personnel work at the site of an Iranian strike, after Iran launched missile barrages following attacks by the US and Israel on Saturday, in Beit Shemesh, Israel, March 1, 2026. Photo: REUTERS/Ammar Awad
An Iranian missile strike hit the Israeli city of Beit Shemesh on Sunday, killing nine people and wounding dozens, in what authorities described as a direct impact on a public bomb shelter.
A ballistic missile leveled the bomb shelter, leaving a large crater in its wake. Most, if not all, of those killed had been taking cover inside the shelter when it hit, Jerusalem Police Deputy Commissioner Avshalom Peled said at the impact scene.
Those in critical condition were airlifted to Shaare Zedek Medical Center, a spokesperson for the Israel Defense Forces (IDF) said.
At least 20 people were still missing late on Sunday afternoon local time.
As you read this, an Iranian missile has just struck a residential neighborhood in Beit Shemesh, Israel, only 30 kilometers/about 18 miles from Jerusalem.
Nine people are dead.
More than 20 are wounded, including children. A
public shelter collapsed from the direct hit. An… pic.twitter.com/mEVDlPEqgf
— Ella Kenan (@EllaTravelsLove) March 1, 2026
Several buildings surrounding the shelter in Beit Shemesh, which is west of Jerusalem, were also damaged in the attack, with two collapsing entirely. A synagogue was also destroyed.
Emergency crews from Magen David Adom, ZAKA, and United Hatzalah joined fire and rescue units at the site, combing damaged buildings and debris for possible survivors. Many people were trapped under rubble or inside apartments, first responders said.
The Iranian Regime directly fired missiles toward the civilian neighborhood of Beit Shemesh, killing innocent civilians.
The Iranian regime purposely targets civilian targets while we precisely target terror targets. This is who we’re operating against—a regime who uses… pic.twitter.com/9W8Fp4T2tH
— Israel Defense Forces (@IDF) March 1, 2026
Chaim Wingarten, deputy director of operations at rescue organization ZAKA, described the scenes as “very difficult.”
“When I arrived, it was a huge chaos, with wounded people everywhere,” he said.
The strike was part of a larger volley that triggered air-raid sirens across the country. A man in his fifties was wounded by shrapnel elsewhere in central Israel.
IDF foreign media spokesman Lt. Col. Nadav Shoshani charged Iran with deliberately firing at civilians. “We know this is their strategy,” he said, adding that Israel would do “everything in our power to remove these capabilities from this bloodthirsty terrorist regime.”
The Beit Shemesh hit marked the highest single-incident death toll inside Israel since the confrontation with Iran began a day earlier. The previous peak came during the 12-day war in June 2025, when a missile slammed into an apartment block in Bat Yam and killed nine people.
The Beit Shemesh strike came a day after US and Israeli forces struck a compound in Tehran killing senior Iranian officials, including Supreme Leader Ayatollah Ali Khamenei, whose death was later announced on Iranian state television.
In an interview with Fox News on Sunday, Trump said 48 Iranian leaders were killed in the strikes. “Nobody can believe the success we’re having; 48 leaders are gone in one shot. And it’s moving along rapidly,” he said.
Separately, the American president told CNBC that the US operation was “ahead of schedule.”
Thousands of Iranians braved the strikes and took to the streets to celebrate Khamenei’s death on Saturday evening. Many people stood on balconies and at windows chanting “freedom, freedom,” The New York Times reported. People in the Iranian city of Shiraz were “abandoning their cars for an impromptu dance party, whistling, cheering, clapping, and screaming with joy. In many videos, celebrants joined together in a cheer that is typically reserved for weddings, symbolizing pure joy,” the report said.
GeoConfirmed Iran.
People chanting – Celebrations through the Foolad Shahr area in Isfahan with joy and jubilation over the killing of Khamenei.
Rough location – 32.48169, 51.39167
F9JR+MMF Fuladshahr, Isfahan Province, IranGeoLocated by @Mitch_Ulrich
Geolocation:… https://t.co/iv9TlSPPfS
— GeoConfirmed (@GeoConfirmed) February 28, 2026
Can you hear the joy in his voice?
“I am dreaming, hello world!” pic.twitter.com/ICq77zBerv— William Mehrvarz (@WilliamMehrvarz) March 1, 2026
Iran retaliated by firing repeated waves of missiles and drones, with launches aimed not only at Israel but also at US bases in the Middle East, including Qatar, Kuwait, the United Arab Emirates, and Bahrain. Iran on Sunday morning also launched two missiles at Cyprus, where thousands of British military personnel are stationed, which fell short.
Later in the afternoon, the US acknowledged its first losses with US Central Command, saying three American service members were killed and five were seriously wounded during the operations in Iran.