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A chain of fruit and nuts stores brings an Israeli-style market concept to NYC
(New York Jewish Week) — On my frequent trips to Israel, I always throw a handful of gallon-sized, zip-top plastic bags into my suitcase. Once there, I fill them with spices, kosher candies and nuts during my pilgrimages to my personal holy sites: Tel Aviv’s Levinsky Market and its open-air market, Shuk HaCarmel.
But thanks to Din Allall, the 29-year-old, Israeli-born CEO of the rapidly expanding Nuts Factory chain, for my next trip to Tel Aviv, I plan to leave those bags behind. That’s because Allal has brought the Israeli market concept to New York.
“The idea is that these stores should feel like the shuk,” Allal told the New York Jewish Week, “but cleaner and neater.”
Allall opened his first Nuts Factory on Manhattan’s Upper East Side three years ago. Since then, 11 more brick-and-mortar stores have popped up around the city — most recently a second Upper East Side location, this one on 74th Street and 3rd Avenue — as well as in New Jersey and Boston, with plans to open a second Boston location and one in Washington, D.C. The company also operates a handful of departments within supermarkets.
The brightly lit shops are well organized, filled with rows of acrylic containers packed with nuts and dried fruit — including pineapple, melon and papaya — a kaleidoscope of jelly candies, mounds of Middle Eastern spices and sheets of chocolates. Customers help themselves by scooping out the desired amount of product into a plastic bag (provided) or a reusable container (brought from home).
Just like visiting an Israeli shuk, entering a Nuts Factory location is a multi-sensory experience: the aromas, colors, andselection create a symphony of sensations. The Nuts Factory ups the ante by dry-roasting nuts in small batches at each store, assuring freshness as well as providing an inviting fragrance.
That’s part of the reason that Allall has invested in physical stores, as opposed to online. (Another successful, Jewish-owned business in the same category, Nuts.com, began as pushcart in Newark — and is now almost exclusively online.)
“You can buy nuts online but you can’t experience what you can in a store,” Allall said. “Most of our business is walk-in. People see what they get. They can try the nuts and candy. It’s a whole experience.”
The idea to roast the nuts on site came from Allall’s grandfather, Shimone, who was born in Iraq and came to Israel as a teenager. Together with Allall’s father, Igal, the pair created a shuk-like indoor store. The family founded Shkedia (Hebrew for almond tree), a nuts and dried fruit business, about 25 years ago and now has 200 departments in major supermarket chains, like Shufersal and Osher Ad, all around Israel. Nuts Factory is a separate, U.S.-based operation.
Din Allall’s U.S.-based fruit and nut stores have the feel of street markets in Israel, like Tel Aviv’s Levinsky Market, above. (Karen Chernick)
“We hadn’t seen anything like it here,” Allall said. “We thought it would be great for Americans to enjoy the ‘shuk’ experience. This generation is leaning towards healthier and less processed products. The quality of the nuts and dried fruit category in America is not as good as ours.”
Allall chose New York as its testing ground because, as he said, “Where else would you do it? We love New York, its energy, its innovation. And I don’t think we were wrong!”
Although there are no signs announcing that the store is an Israeli concept, the sales associates on the floor will tell you which of the products come from Israel — many, perhaps most, of them do. The parve babka, from Tel Aviv’s Antikovich Bakery, is flown in from Israel, as are the store-brand selections of date rolls, sesame, halva and chocolate cookies. The silan and tahini are Israeli, too, and the variety of chocolates — like white chocolate hazelnut bark or milk chocolate coconut bark — come from the family’s chocolate factory in Modi’in, located between Jerusalem and Tel Aviv.
In addition to a typical nut selection, Nuts Factory has special offerings, like pretzel-covered pecans, Nutella-coated cashews and strawberry-covered peanuts. “Everything” cashews — covered with a garlicky spice mixture — is what Allall calls his “weirdest” offering, while their best-selling product, he said, are the Oreo-covered pecans. To understand why, take the store up on its free sample and try one.
“We have a variety that nobody has, that you can’t find anywhere,” Allall said.
All Nuts Factory products are kosher and all of the stores — except for one in Boston and another on Sixth Avenue in Manhattan — have kosher certification. The stores are open on Saturday.
“I was a bit skeptical when I first walked in there — another nut place!” Upper West Sider Sabrina Rosen Salomon told the New York Jewish Week. “But everything was clean and nice, and they have a special offer where you can fill a platter for a fixed price.”
For Tu Bishvat, the Jewish holiday of trees that celebrates all things nuciferous and fruity , the chain is offering a special to its customers: The Nuts Factory’s platters, which they usually sell for $30 and can include up to six items, will be discounted to $24.99. The platter is not based on weight, but whatever fits on it. The special begins two weeks before the holiday, which this year falls on Feb. 6.
And if you can’t make it into one of his stores, you can order the Nuts Factory’s products online. The aroma of warm nuts, however, is not included.
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The post A chain of fruit and nuts stores brings an Israeli-style market concept to NYC appeared first on Jewish Telegraphic Agency.
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Jewish Chef Eitan Bernath Sets New Guinness World Record for Making Largest Matzah Ball Soup
Eitan Bernath set a new Guinness World Record for making the largest serving of matzah ball soup on Feb. 27, 2026. Photo: Eric Vitale
Jewish chef and cookbook author Eitan Bernath recently set a new Guinness World Record for making the largest serving of matzah ball soup.
The matzah ball soup weighed in at 1,356.9 pounds and was verified by Guinness World Records in Brooklyn, New York, on Feb. 27. The soup contained 847 hand-rolled matzah balls, and it took 10 chefs about 11 hours to prepare the soup, according to the Guinness World Records. All the soup was donated to City Harvest, New York City’s largest food rescue organization, which will serve it to thousands of hungry New Yorkers in food pantries and soup kitchens.
“There’s no food that brings back more memories of being surrounded by family than matzo ball soup,” Bernath, 23, told The Algemeiner in a statement. “So, when I set out to make the world’s largest version of a dish, choosing matzo ball soup was a no-brainer. Every bowl is a bowl of comfort. Being able to create a giant version was both an incredible challenge and a thrill. It meant even more to me that after setting the record, we were able to donate all the soup to New Yorkers in need — sharing the comfort of matzo ball soup even further.”
Bernath — who is also a social media content creator and the principal culinary contributor for “The Drew Barrymore Show” — said the matzah ball soup was comprised of 120 chickens, 300 carrots, and 250 bunches of herbs. The soup also included parsnip, turnip, celery root, onions, parsley, dill, paprika, and salt. Bernath used ChatGPT to scale up his grandmother’s matzo ball soup recipe to a 200-gallon version, and to help him also find the right vessels needed to make such a large portion. To hold more than 160 gallons of hot liquid, he ended up using a water trough, typically used for horses, which was lined with a food-grade liner.
On Instagram, Bernath shared behind-the-scenes photos that show the making of the massive matzah ball soup. In the caption, he explained that creating the record-breaking dish “was one of the most challenging things I’ve ever done.”
“As a proud Jew, creating a record-setting giant version of such an important Jewish dish meant the world to me,” he added. “I couldn’t be prouder of my team and I for pulling this off. I will never look at a bowl of matzo ball soup the same again!!”
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The real reason for the US war with Iran may have nothing to do with Israel
The lack of a clear, coherent reason for this war is bad for the Jews.
Overstatement? Consider that Tucker Carlson is now blaming Chabad — yes, Chabad — for the conflict. Yesterday the watchdog organization The Nexus Project released a series of posts on X clarifying how to have a “robust debate about the U.S.-Israel war with Iran” without veering into antisemitism — because certain parties seem to have come to the consensus that, to put it bluntly, the Jews did it.
Americans need a good reason to shed blood thousands of miles away, and the problem is that while President Donald Trump has taken the United States to war, neither he, Secretary of State Marco Rubio, nor anyone else in his administration has offered a convincing explanation as to why.
So pundits like Carlson are filling the void with poison. As I wrote last summer during the first U.S.-Israel attacks on Iran, if the war goes badly, fingers will point at Israel and its supporters. It’s clear, now, that the blame game is also going to generate a huge amount of antisemitism.
A default explanation
Why strike now? Is it because of the Iranian nuclear weapons program, the one that Trump previously boasted the U.S. “obliterated” last summer? Is it because the Iranian regime has taken American hostages, killed American service personnel and sponsored terror abroad?
All those things are true, but they’ve been true for decades. So why now?
Sen. Tom Cotton, defending the choice to go to war, said on Fox News that “Iran has been an imminent threat to the United States for 47 years.”
That stretch of the word “imminent” only underscored the, um, imminent need for a better reason.
The lack of one has left Israel and its American Jewish supporters as the default scapegoat. Rubio told reporters earlier this week that the U.S. attacked Iran because Israel had decided to do so, and the U.S. had to join in because Iran would then hit back at U.S. targets.
He and the president later tried to clarify that the U.S. was going to attack anyway, and Israel’s intentions only influenced the timing.
Few on the left or right, or around the world, are buying it.
“No war for Israel!” former Marine and Green Party Senate candidate Brian McGuinness shouted during a congressional committee hearing March 4, before Capitol police and Sen. Tim Sheehy dragged him out. (McGinnis claimed his arm was broken in the process.)
“It’s hard to say this, but the United States didn’t make the decision here. Benjamin Netanyahu did,” said Carlson, days before he pivoted to blaming Chabad. The left-leaning investigative outlet The Lever titled its piece on America’s Operation Epic Fury, “Operation AIPAC Fury.”
The China syndrome
The Israeli commentator Haviv Rettig Gur stepped into this mess with a thoughtful and convincing explanation: That the attack is part of a great power game, as the U.S. makes a bid to stop Iran from being a Middle East outpost of Chinese power.
“America is in this fight because of China,” Gur wrote in an essay in The Free Press earlier this week.
After decades of effective American-led economic sanctions, Gur explained, Iran has become economically dependent on China through oil exports, which fund roughly a quarter of Tehran’s budget and sustain its military and internal security. China, which receives 90% of Iran’s crude oil, has used it to build a petroleum reserve that hedges against a potential U.S. naval blockade.
Furthermore, China has armed Iran with advanced anti-ship missiles, hardened its cyber infrastructure, conducted joint naval exercises, and given it the wherewithal to control global trade through the Strait of Hormuz.
Gur isn’t alone in asserting that what matters to the U.S. isn’t Israel’s immediate needs, but rather the China-U.S. chessboard.
China, wrote Zineb Riboua, a scholar of Chinese-Middle East politics, “bet a decade of foreign policy on Khamenei’s ability to withstand American pressure, and the bet did not pay off.”
Gur, Riboua and others making this argument might be wrong. And their reasoning still raises questions of “why now?” that are hard to answer. But it’s striking that it sounds so much more coherent than anything that’s been offered by our government.
Why we fight
Right now, about 60% of Americans oppose the war. As it drags on, and casualties and costs mount, those polling numbers will get worse — especially without a clear rationale to explain why the suffering is necessary.
One casualty of every modern Mideast war is the standing of American Jews.
After the first Gulf War in 1991, the ADL recorded 1,879 antisemitic incidents — an 11% spike over the prior year. It was the highest number since tracking began, driven largely by “politically related antisemitism” in the war’s opening months.
After the second, far more unpopular Gulf War broke out in 2003, incidents climbed again — reaching 1,821 in 2004, the highest in nearly a decade. Never mind that 70-77% of American Jews opposed the Iraq War, a higher rate than any other major religious group.
Why? Because the right and left converged on the same target: Israel-supporting neoconservatives who supposedly dragged the U.S. into a war for Zionist interests. Researchers called the conspiracy a “Trojan horse” — age-old tropes about Jewish power and dual loyalty wheeled in as foreign policy critique.
And here we are again.
In the scheme of things, now, there are bigger worries. American service personnel, innocent Iranians and their Arab neighbors are in harm’s way, Israelis are once more locked down in shelters, facing the barrages of madmen.
But these sacrifices make it more, not less urgent for the administration to land on a coherent reason for this war, and a clear set of aims.
Just as the U.S. entered into World War II, the director Frank Capa made a series of propaganda films called “Why We Fight”. By then, the title was rhetorical. In early 1941, 68 % of Americans supported the campaign against Japan and Hitler. After the attack on Pearl Harbor on Dec. 7, 1941, support was nearly unanimous.
Now, appropriately for our polarized age, we are fighting over why we are fighting. And so much is riding on the answer.
The post The real reason for the US war with Iran may have nothing to do with Israel appeared first on The Forward.
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Noam Bettan Releases Song ‘Michelle’ He’ll Perform as Israel’s Rep for 2026 Eurovision Song Contest
Noam Bettan in the music video for “Michelle.” Photo: YouTube screenshot
Noam Bettan revealed on Thursday the song he is set to perform when he represents Israel at the 70th Eurovision Song Contest in Vienna, Austria, in May.
“Michelle” is a trilingual song written by Bettan, Nadav Aharoni, Tzlil Klifi, and Yuval Raphael, who represented Israel in last year’s Eurovision and finished in second place. The song features lyrics in Hebrew, English, and French, and premiered during a special broadcast on the Kan public broadcaster.
“‘Michelle’ tells the story of choosing to break free from a toxic emotional cycle. It’s a story about emotional growth and maturity, at the moment when the protagonist realizes they must let go and choose a new path for themselves,” Eurovision stated in its official description of the song.
“Michelle” is largely in Hebrew and French with only one verse in English. “Walking down Florentin/Ocean eyes/Memories/I, I’m losing my mind,” Bettan sings in English. “An angel but it is hell/Trapped in your carousel/Round and round/Under your spell.”
Bettan, who turned 28 on Thursday, was born in Israel and raised in the city of Ra’anana. His parents are French and lived in the French city of Grenoble before immigrating to Israel with their two older sons.
Bettan is fluent in French, Hebrew, and English. He won the Israeli television show and singing competition “HaKokhav HaBa” (“The Rising Star”) in January, which automatically secured him the position of representing Israel at this year’s Eurovision. Bettan will perform “Michelle” during the second half of the first Eurovision semi-final on May 12.
“I’m very proud of the song,” Bettan said in a released statement. “It’s a great privilege to bring such a creation to the Eurovision stage. The song is full of energy and emotion that touches on a wide range of feelings. I feel that ‘Michelle’ will bring us moments of shared joy and pride, and I hope this song can bring a little of that light with it.”
Watch the music video for “Michelle” below.