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A chaotic response to Israel’s turmoil a reveals a fraught new dilemma for Jewish legacy organizations

WASHINGTON (JTA) — Major American Jewish organizations that hoped to send a unified message about the turmoil in Israel yesterday instead found themselves tussling, partly in the public eye, about what exactly they wanted to say. 

Should they praise the massive anti-government protests that have taken shape in recent months? Should they criticize Israel’s sitting government? What, if anything, should they endorse as a next step in the ongoing crisis?

Five large Jewish organizations — all known for their vocal pro-Israel advocacy — began Monday afternoon trying to answer those questions in a unified voice that sent a positive message: praise for a decision to pause the government’s divisive judicial overhaul.

Instead, in a somewhat messy process that unfolded over the course of the afternoon, they ended up sending out a number of different statements that contrasted in subtle yet telling ways. The scramble to publish a statement reflecting consensus — and the resulting impression that consensus was lacking — was a reflection of how Israel’s politics have created a rift in the U.S. Jewish establishment.

For decades, large American Jewish groups have publicly supported Israel’s foreign policy, and mostly stayed quiet on its domestic conflicts. Now, a domestic policy issue threatening to tear Israel apart has compelled at least some of them to do two unusual things: opine on Israel’s internal affairs, and publicly chide the government that, in their view, is responsible for the crisis.

“For a long time any criticism of Israel, even criticism of very difficult policies, was thought to be disloyal, and couldn’t be spoken out of love,” said Rabbi Rick Jacobs, the president of the Union for Reform Judaism, which was not a signatory to the statement but is a constituent of the group that organized it. “I think we now understand that there’s plenty of legitimate criticism and activism that comes from that very place.”

The five groups that began composing the statement together were the Jewish Federations of North America, the American Jewish Committee, the Anti-Defamation League, the Conference of Presidents of Major American Jewish Organizations and the American Israel Public Affairs Committee. All have historically been seen as centrist, pro-Israel and representative of the American Jewish establishment, speaking for American Jews in international forums and in meetings with elected officials. All have annual budgets in the tens of millions of dollars, if not more.

Any vocal criticism from those groups has largely been limited to Israel’s treatment of non-Orthodox Jews. Because most American Jews are themselves not Orthodox, American Jewish groups have felt more comfortable advocating for policies that, they believe, will allow more of their constituents to feel welcome in the Jewish state. 

But events this year have prompted the groups to speak out on another Israeli domestic issue: the judicial overhaul being pushed by Prime Minister Benjamin Netanyahu, which aimed to sap the Israeli Supreme Court of much of its power and independence. The court has, in the past, defended the rights of vulnerable populations in Israel such as women, the non-Orthodox, Arabs and the LGBTQ community.

“The recognition that what happens in Israel, the policies of the Israeli government and a broader range of issues in this particular case — on judicial reform, the perception of Israel as a vibrant democracy for all of its citizens — that perception has a significant impact on American Jewish life and American Jewish engagement,” said Gil Preuss, CEO of Washington, D.C.’s Jewish federation.

Most of the five groups had previously endorsed calls for compromise on the judicial reform proposal. The federations had also come out against one of its key elements. So when Netanyahu announced on Monday — in the face of widespread protests and dissent from allies — that he would pause the legislative push to allow time for dialogue, they all hoped to express their support. 

What to write after that sentiment, however, proved contentious. A version of the statement put out by the American Jewish Committee included sharp criticism of Israeli politicians that was not in the other statements. 

The Jewish Federations of North America sent out an addendum to the statement that was sympathetic to anti-Netanyahu protesters.

And the American Israel Public Affairs Committee ultimately opted out of the statement altogether — but not before a version had already been released in its name. 

None of the five groups responded to requests for comment on the process behind the statement, but insiders said the differences between the statements, and AIPAC’s opting out, had little to do with policy differences. Instead, they blamed the confusion on missteps in the rush to get the statement out in the minutes after Netanyahu’s remarks, which aired in Israel at 8 p.m. and in the early afternoon on the East Coast, where all of the groups are based.

The statement that ultimately appeared, after declaring that the groups “welcome the Israeli government’s suspension” of the reforms, said that the raucous debate and protests over the legislation were “painful to watch” but also “a textbook case of democracy in action.”

A key line included rare advice to Israel from the establishment Jewish groups: “As a next step, we encourage all Knesset factions, coalition and opposition alike, to use this time to build a consensus that includes the broad support of Israeli civil society.”

The Conference of Presidents was the first to release the statement, just past 2 p.m., less than an hour after Netanyahu had completed his remarks. It listed its co-endorsers as the AJC, the ADL and JFNA.

Five minutes later, the AJC put out a version of the same statement that added AIPAC to the endorsers. It included the same sentence offering advice, plus another two that added criticism and a caution: “Israel’s political leaders must insist on a more respectful tone and debate. A hallmark of democracy is public consensus and mutual consideration.”

Statements from JFNA and ADL, which went out subsequently, hewed to the Conference of Presidents version. An AIPAC official told JTA that the group did not want to sign onto the statement because it had wanted more time to add edits.

Just before 3 p.m., more than 40 minutes after its initial email, AJC sent out an email advising recipients that its inclusion of AIPAC was an error. 

But its new statement still included the line criticizing politicians, which the other groups had eschewed. In the end, AJC removed that line, too: It is absent from the version of the statement posted on the group’s website.

AIPAC ultimately settled on posting a tweet that stuck to praising Israel for its democratic process, without further comment.

For many weeks, Israelis have engaged in a vigorous debate reflective of the Jewish state’s robust democracy,” it said. “Israel’s diverse citizenship is showcasing its passionate engagement in the democratic process to determine the policies that will guide their country.”

JFNA, in an explanatory email to its constituents attached to the joint statement, was more pointed in its criticism of Netanyahu. On Sunday night, the prime minister had summarily fired his defense minister, Yoav Galant, for publicly advocating a pause on the legislation. That decision sparked protests across Israel, which in turn prompted Netanyahu to announce exactly the same pause and compromise that Gallant had proposed. 

“The response across Israeli society was immediate and angry,” said the email signed by Julie Platt, the chairwoman of JFNA, and Eric Fingerhut, its CEO. “Spontaneous protests gathered in the streets and commentators expressed shock at a decision to fire a Defense Minister for having expressed concern about the risks to the country’s military position … Netanyahu’s own lawyer in his corruption trial announced that he could no longer represent him.”

The groups weren’t alone in releasing pained statements about Israel’s volatility — which has also stirred anguish among groups that have previously defended the Israeli right.

This week, Rabbi Moshe Hauer of the Orthodox Union, who met earlier this month with far-right Israeli Finance Minister Bezalel Smotrich, praised Israel’s leaders for “the recognition of the value of taking time, engaging with each other with honesty and humility, and proceeding to build consensus.” (Smotrich, for his part, supports the overhaul and opposed pausing the legislation.)

“Our Sages taught, ‘Peace is great; discord is despised’,” Hauer, the group’s executive director, said in an emailed statement to JTA. “We are deeply shaken by the upheaval and discord that has gripped our beloved State of Israel. In recent weeks, the Jewish tradition and the democratic value of vigorous debate have been replaced by something very dangerous and different.”

The two largest non-Orthodox movements were open about their opposition to the overhaul. “We believe ardently that the proposed judicial reform is fraught with danger and goes against the principles of democracy,” the Conservative movement’s Rabbinical Assembly said in a statement Tuesday. 

A statement from the leadership of the Reform movement, including Jacobs, castigated Netanyahu for agreeing to create a national guard under the authority of Itamar Ben-Gvir, the far-right national security minister, and for being “willing to risk the safety and security of Israel’s citizens to keep himself and his coalition in power.”

That strong language, Jacobs suggested, reflects the wishes of those who fund establishment Jewish groups and congregations. He said those groups were hearing from donors whose frustration with the Netanyahu government is reaching a boiling point.

“I hear of donors telling organizations, ‘I have to tell you, I don’t hear your voice, speaking out in favor of Israel’s democracy at this very vulnerable moment. So I’ll tell you what, why don’t you hang on to my phone number when you find your voice?’”


The post A chaotic response to Israel’s turmoil a reveals a fraught new dilemma for Jewish legacy organizations appeared first on Jewish Telegraphic Agency.

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California lawmakers pass bills to address antisemitism, deem ‘Jewish’ an ethnicity, and protect religious observance

(JTA) — California is poised to become the first state to deem “Jewish” an ethnic and racial identity, after lawmakers gave final approval to the groundbreaking legislation on Monday.

The SB 1387 bill, which would expand the definition of ethnicity “to include Jewish identity” in demographic data collection, will now head to the governor’s desk. If the legislation becomes law, state agency forms that allow for voluntary disclosures of ethnicity or race would also need to offer a “Jewish” option.

Both the State Assembly and Senate granted final approval to the bill in the last few hours of California’s 2026 legislative session, which concludes at the end of the day on Monday. Gov. Gavin Newsom, a Democrat, has until Sept. 30 to sign bills into laws or veto them.

The SB 1387 ethnicity legislation has been a priority among many California Jewish organizations, who argue that Jewish peoplehood should be connected to much more than just religion — and that the law should reflect that understanding.

This bill, which would take effect in 2030, would affect forms issued by agencies ranging from public schools to unemployment offices to prisons. Data collected would serve to inform research initiatives, identify disparities and guide policy decisions, while banning the disclosure of personal information, per the bill.

Joining SB 1387 in heading to the governor’s desk are five other bills that are relevant to the state’s 1.2 million Jews and that had the support of the Jewish California coalition.

On Sunday, the legislature passed AB 1853, a bill that bars threatening false and misleading information from California voter guides. Jewish California, which represents 43 organizations, praised the legislation’s advancement, stressing that 54 Jewish groups voiced their support for the bill within 48 hours of its introduction.

“Hate speech does not belong in a state-approved document paid by tax dollars,”  David Bocarsly, CEO of Jewish California, said in a statement.

“AB 1853 boldly declares that our state’s official election documents can’t be used to spread conspiracy theories and bigotry,” added Bocarsly, whose coalition was not only a sponsor of this bill but also of SB 1387.

Also on Sunday, lawmakers approved AB 2664, the Safe Worship Zone Act, which would create a 100-foot zone around the entrances of houses of worship, where no one would be able to come within 8 feet of a congregant without their consent.

The bill, which received the backing of a wide-ranging interfaith coalition, is modeled after Colorado’s bubble zone law that offers patients protection around reproductive health clinics.

“The rise of antisemitism is undeniable, and our communities must be protected,” Democratic Assemblymember Rebecca Bauer-Kahan, the bill’s author, said in a statement.

“AB 2664 gives communities an important tool to push back against harassment and intimidation and protect the sanctity of our houses of worship,” Bauer-Kahan added.

Meanwhile, on Thursday, the legislature approved AB 395, which would require government agencies, K-12 schools and public universities to avoid scheduling major events or meetings on days “that members of the public would be unable to participate or be present due to the ritual observance of a religious, cultural, or ancestral holiday.”

Among the Jewish observances that would be codified on a list of such holidays are Rosh Hashanah, Yom Kippur and the first and last two days of Passover.

“For too long and in too many communities, religious minorities and other people of faith have been asked to make difficult choices on the days that matter most to them,” Democratic Assemblymember Jesse Gabriel, the bill’s author, said in a statement.

“This legislation would help to prevent that injustice and ensure that Californians of all backgrounds can fully participate, particularly when important decisions are being made,” added Gabriel, who chairs the California Legislative Jewish Caucus.

Lawmakers on Thursday also approved another Gabriel bill, AB 1836, which seeks to close a gap in the current structure of the California State Nonprofit Security Grant Program. Because the program allocates security funds only for a nonprofit’s physical building, off-site events like menorah lightings on Chanukah were not eligible.

A fifth bill relevant to the Jewish community, AB 1763, is also heading to Newsom’s desk, after passing in the legislature last Tuesday. This bill would include religious holiday observance as a type of excused absence in schools, without requiring a written request from a parent or guardian.

This article originally appeared on JTA.org.

The post California lawmakers pass bills to address antisemitism, deem ‘Jewish’ an ethnicity, and protect religious observance appeared first on The Forward.

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Massachusetts progressive Markey, a longtime Israel critic, expected to rout centrist challenger

(JTA) — Massachusetts incumbent and Israel critic Sen. Ed Markey, 80, is expected to handily fend off the more moderate 47-year-old Rep. Seth Moulton on Tuesday, in the state’s Democratic Senate primary.

Although polls project that Markey, a progressive stalwart, will retain his seat, this race began as a neck-and-neck battle between the old and new guard. Yet in contrast to many recent primaries, the junior candidate in this case is the more centrist of the two.

If current numbers hold, Markey could go from leading Moulton by just single digits two months ago, to trouncing him by 30 percentage points. The incumbent recently “opened a large lead,” with the University of New Hampshire’s Bay State Poll projecting a 63% to 28% victory. That’s a dramatic shift from June, when the survey estimated a 41% to 35% margin. Since then, according to Bay State, Moulton lost moderate support while Markey consolidated socialist and progressive backing.

The University of Massachusetts Amherst offered similar predictions, placing Markey far ahead of his competitor, 60% to 32%. Emerson College Polling, meanwhile, showed a comparable lead for Markey, with the incumbent at 60% and Moulton at 33%.

“At the end of the day, one of the reasons for Moulton’s flame-out is that he had no case to make other than ‘I’m younger than Ed Markey,’” Jeff Robbins, a Boston-based attorney and former Senate investigative counsel, told the Jewish Telegraphic Agency.

“He wasn’t able to obscure that very well,” added Robbins, who also served as delegate to the United Nations Human Rights Commission under President Bill Clinton. He also began organizing rallies in support of Israel in 2012, during his time serving as chairman of the New England Board of the Anti-Defamation League.

Markey began serving in the U.S. House of Representatives 50 years ago, staying in that role until he was elected to the Senate in 2013. During his time in the House, he was a member of the Congressional Progressive Caucus, and in the Senate, he has voted for multiple resolutions aimed at cutting military aid and munitions sales to Israel.

Moulton, meanwhile, was born two years after Markey arrived on Capitol Hill. He has been serving in the U.S. House since 2015 and has been critical of both the Democratic socialist agenda and the aging establishment, instead calling for “new energy, new ideas and leaders willing to put people over politics.”

He established the Serve America PAC in 2017 to support the campaigns of “military veterans, other service-driven candidates and next generation leaders” in the 2020 election cycle. The Boston Globe recently threw its support behind Moulton, calling for  “new vision and vigor” in “an aging, ailing and deeply unpopular Democratic Party.”

Yet a recent New York Times piece described Moulton as a “rebel without a cause,” who has “tried to drift where he thinks the political winds are blowing.” One such drift relates to his breakup with the American Israel Public Affairs Committee last October, when he announced that he would be “returning AIPAC donations and refusing to accept any donations or support from them.”

“In recent years AIPAC has aligned itself too closely with Prime Minister Netanyahu’s government,” Moulton said. “I’m a friend of Israel, but not of its current government.”

Track AIPAC, a group that documents political spending by pro-Israel lobbies, declared in response that “returning AIPAC’s blood money is better late than never.” The group demanded that Moulton call the war in Gaza a genocide and “stop writing blank checks” to Israel’s “tyrannical regime.”

Citing Federal Election Commission records, Track AIPAC found that pro-Israel PACs have spent about $101,500 on Moulton over his career — a relatively modest amount for a six-term congressman..

“It is clearly the safe thing to do, if you are running for a nomination in the Democratic Party, to aggressively distance yourself from Israel,” said Robbins.

He described the situation as “reflective of the reality that we have seen play out in spades over the last year,” in which Democratic candidates are “running for the hills about AIPAC and treating it as a boogeyman.”

Not only was Moulton’s decision insufficient to recruit AIPAC detractors to his campaign, but it also rattled many members of the Jewish community.

Political scientist Samuel Abrams at the time described the decision as “the moment when an ambitious, mainstream Democrat concluded that distancing himself from the organized Jewish community is a political asset, not a liability.”

“In today’s Democratic ecosystem, the act of rejecting traditional Jewish institutions has become a badge of progressive credibility,” wrote Abrams, a senior fellow at the American Enterprise Institute, a center-right public policy think tank.

David Frum, a writer for The Atlantic and former speechwriter for President George W. Bush, suggested that Moulton was “opening the door *just a little* to anti-Jewish feeling,” In other words, Moulton would seek to win his primary by borrowing some “Mamdani energy,” Frum added, referring to the popular progressive mayor of New York City, Zohran Mamdani.

“If you want to have a prayer of being elected in a Democratic primary in this country, you had better be able to say, ‘I don’t take money from AIPAC. In fact, I never heard of it before,’” Robbins said.

But he stressed Moulton’s 30-point lag in the polls has nothing to do with Israel and everything to do with his opponent’s political shrewdness and refusal to allow anyone “to run to the left of him.”

Markey is not new to staving off a younger, center-left candidate. In 2020, at 74, he defeated the then-39-year-old Rep. Joe Kennedy III — marking the first loss for a Kennedy in a Massachusetts election, according to the Cook Political Report.

If the current polls prove accurate, Tuesday’s race could “mirror Markey’s successful ‘peak-late’ approach to winning in 2020,” Spencer Kimball, executive director of Emerson College Polling, said in a statement. “Younger voters appear more likely than older voters to support Markey, suggesting the campaign did not create the generational divide Moulton may have anticipated.”

As for Moulton’s relationship toward American Jews, he has historically denounced hate crimes and voted for resolutions on antisemitism. He also condemned Claudine Gay, former president of his alma mater, Harvard University, when she refused to say that calling for the genocide of Jews would violate the institution’s code of conduct.

Prior to his rejection of AIPAC money, Moulton’s stance on Israel was fairly balanced, with consistent messages on Israel’s right to defend itself, alongside criticisms of the country’s military operations in Gaza and calls for expansions of humanitarian aid.

Moulton’s objections have paled in comparison to Markey’s stance, which has ranged from demanding an end to arms sales to accusing the country of committing war crimes.

Markey did condemn Hamas’s Oct. 7, 2023 attack on Israel as terrorism, continuing to deplore the “dark day” as “heinous” in a statement two years later. But in that same statement, he also stressed that “more than 65,000 Palestinians have lost their lives in the brutality of the war in Gaza” and called “to stop the bloodshed.”

However, the senator didn’t always disapprove of Israel.

“For a long time he was right there with the Jewish community,” Barry Shrage, a professor of practice at Brandeis University and the longtime former president of the Combined Jewish Philanthropies of Greater Boston, told JTA.

In fact, Shrage and Robbins recalled in a recent Boston Herald column that during a November 2012 Hamas-Israel conflict, Markey asked them to help him organize a pro-Israel rally. The event, they wrote, was “full of appreciation for the fundamental fact that Israel is surrounded by non-state and state actors committed to annihilating it.”

But less than two years later, the tides had turned. After winning a 2013 special election to serve out the remainder of John Kerry’s Senate term, Markey then faced a general election in 2014 for a full Senate term. That summer, Hamas rockets rained down on Israel again, and the military responded to the attacks, as it did in November 2012.

Robbins said that when he and his colleagues decided to organize another rally in support of Israel at the time, he reached out to Markey.

“He ducks. He dodges. He doesn’t return the phone calls. He doesn’t return the emails,” Robbins recalled. “He had calculated correctly that it was not in his interest to have anything to do with Israel anymore.”

Shrage echoed these sentiments, observing that “it turned out to be at least from a political standpoint, if not from a moral standpoint, the right path.”

“It’s not a surprise that Markey is separating himself from Israel in every way that he can,” he added.

Looking toward the future, Shrage said that he had some hope for a turnaround on Israel in the Democratic party if, perhaps, a recent progressive primary winner lost against a Republican in the general election. Some possible examples could include Senate candidates Angie Nixon in Florida or Abdul El-Sayed in Michigan.

While Robbins agreed that a loss for El-Sayed could give a slight bump to Democratic supporters of Israel, he was pessimistic about the long-term ability to reverse the party’s increasing hostility toward the Jewish state.

“The only conceivable trigger for a walking back of this trend would be some massacre of Israelis so terrible that even the left would have to concede that Israel had the right to do what it did,” Robbins said.

“The problem with that is, it’s already occurred,” he added.

This article originally appeared on JTA.org.

The post Massachusetts progressive Markey, a longtime Israel critic, expected to rout centrist challenger appeared first on The Forward.

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‘Jews.com’ is posted on billboards across NYC — meet the Messianic Jewish preacher putting them up

Billboards have been popping up around New York City, with a simple, if cryptic, message: Jews.com. There are several across from the Barclay’s Center in downtown Brooklyn. There’s one on the Upper East Side. Another looms over a highway.

If you visit the site, however, you won’t find information about Judaism, at least not as Jews understand it. Instead, you’ll find videos of a man named Kirt Schneider. And he’s talking about Jesus.

Schneider is a Messianic Jewish self-proclaimed rabbi — though, when we spoke on the phone about the billboard campaign, he did note that he had not been ordained, nor had he gone to yeshiva. “I realize the Orthodox community wouldn’t understand me as a rabbi,” he said.

Schneider’s mission with the site and billboard campaign — which he said was inspired by a vision he had while sleeping — is to introduce Jews to “to simply look at the evidence” that Jesus is the Jewish messiah, he said.

Most of Schneider’s sermons and writings on Jews.com talk about prophecies throughout the Hebrew Bible that he — along with most Christians — believe prove that Jesus is the messiah. Jesus, Schneider pointed out, was a Jew as were his early followers; he said this means there is no conflict between being a Jew and a Christian.

“What I’m wanting to do is shed the veil and the misinformation over the Jewish people that’s been placed upon them by almost 2,000 years of rabbinic tradition and to help them see through at least some of that,” Schneider told me. “I love my rabbis, but I think there’s been a coverup in the sense that rabbis have tried to prevent the Jewish people from taking a serious look at Jesus. I believe that Jesus is the Jewish messiah.”

But, of course, for centuries now, one of the main differences between Judaism and Christianity — arguably the defining difference — is that Jews do not believe that Jesus is the messiah, and Christians do. And that difference of opinion has driven centuries of antisemitic persecution of Jews, who Christians have accused of killing Jesus, going against God and taking part in a demonic cult by continuing to practice Judaism. Jews, for their part, often see proselytizing as disrespectful and harmful; every Jewish denomination as well as many major groups reject Messianic Judaism as a form of Judaism, and most scholars consider it a form of Protestant Christianity.

A vision of billboards

This is not the first time Schneider has attempted to bring Jews to Jesus; he runs a TV show on Christian cable networks called Discovering the Jewish Jesus, and has radio shows on the same topic — success that has made him a millionaire, thanks in part to donations from believers. He even blessed Donald Trump as part of a group of evangelical pastors and televangelists.

This is not even Schneider’s first billboard campaign targeting Jews; he ran billboards in Times Square in 2019 advertising a different website, theJewishJesus.com, also attempting to bring Jews to Jesus. (Schneider would not answer how he paid for these expensive billboard placements beyond saying that he had been “very successful” in his career.)

Schneider was raised as a secular Jew, and was bar mitzvahed at a Conservative synagogue in Cleveland, Ohio. However, in his early adult years, while working as an encyclopedia salesman — in a story he has written about online and repeated almost verbatim to me over the phone — he had a vision of Jesus on the cross while asleep, or, as he put it, in a “supernatural state of conscious awareness.”

From then on, despite the best efforts of his family, he became a follower of Jesus.. (The billboard campaign, he told me, was also the result of a vision.) Schneider just does not consider following Jesus to make him any less Jewish, because Judaism, to him, is purely carried by blood, not belief.

“A Jew is someone who is born a physical descendant of Abraham, Isaac and Jacob. You can be a Jew and be an atheist and still be considered a Jew, you can be agnostic and still be considered a Jew,” he said. “The only Jews that aren’t considered Jews are the Jews who believe in Jesus,” something he said was “very sad.”

This is why Schneider said he does not refer to himself as a Christian; the term, he said, comes from the Greek word for messiah. He wants to emphasize his belief that Jesus is specifically the Jewish messiah through avoiding Greek in favor of Hebrew terms like “moshiach.”

“A Christian is someone who is not born a Christian, technically, a Christian is someone who makes the decision to follow the Christ. I am a Jew, and I believe in the Jewish messiah,” he said. “And if you want to use the Greek, then I’m a Christian.”

Schneider’s sermons and writings on jews.com are similarly peppered with small bits of Hebrew: He refers to God as “Hashem” and Jesus as “Yeshua,” the Hebrew form of the name, both of which are common practices in groups Messianic Jewish groups including Jews for Jesus. In some videos — though not those on jews.com — he sports peyot (sans kippah) and a tallis, as though he is Hasidic, all choices he makes, he said, as a way to “incorporate his Jewish identity” into his discussions of Jesus.

But aside from those aesthetic markers, Schneider makes little mention in the videos on the site of the usual Jewish practices, like keeping kosher or observing Shabbat, and instead focuses on Jesus. And though he may prefer not to call himself a Christian, he did attend a Christian Bible college where he met his wife and even preached in “mainline” Protestant Christian churches in 1985, before becoming a salesman for several decades. He founded his current ministry, Discovering the Jewish Jesus, in 2002.

Bringing ‘Messiah Yeshua’ to Jews

Messianic Jewish organizations have long sought to convert Jews to Christianity, and have incorporated markers of observant Judaism as a strategy to attract Jews to the fold — one of the reasons various Jewish organizations have sometimes labeled Messianic Judaism a form of antisemitism and fraud, arguing that by representing themselves as Jews, they confuse people into attending their services or believing they speak on behalf of the larger Jewish community.

Schneider is taking a page out of the proselytizing playbook beyond his aesthetic and linguistic choices; his jews.com billboards are placed in the New York City area. And outside of Tel Aviv, he has a Hebrew language campaign with billboards asking passersby, in Hebrew, “What if he was right?” There’s a matching website for that campaign, too, also in Hebrew.

On the main website of his ministry — where monthly donors are promised a shofar made in Israel — there is a page about “Jewish outreach” that states “God has placed a specific burden on Rabbi Schneider to lovingly, directly, and faithfully bring the truth of Messiah Yeshua to Jewish people,” and create a “spiritual harvest among Jewish people.” The billboards concentrated in the heavily Jewish areas of Tel Aviv and New York City, are Schneider’s attempts to do just that.

“This thing is going to blow up,” he said of his attempts to bring Jews to Jesus, “and nothing’s going to be able to stop it.”

The post ‘Jews.com’ is posted on billboards across NYC — meet the Messianic Jewish preacher putting them up appeared first on The Forward.

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