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A chaotic response to Israel’s turmoil a reveals a fraught new dilemma for Jewish legacy organizations
WASHINGTON (JTA) — Major American Jewish organizations that hoped to send a unified message about the turmoil in Israel yesterday instead found themselves tussling, partly in the public eye, about what exactly they wanted to say.
Should they praise the massive anti-government protests that have taken shape in recent months? Should they criticize Israel’s sitting government? What, if anything, should they endorse as a next step in the ongoing crisis?
Five large Jewish organizations — all known for their vocal pro-Israel advocacy — began Monday afternoon trying to answer those questions in a unified voice that sent a positive message: praise for a decision to pause the government’s divisive judicial overhaul.
Instead, in a somewhat messy process that unfolded over the course of the afternoon, they ended up sending out a number of different statements that contrasted in subtle yet telling ways. The scramble to publish a statement reflecting consensus — and the resulting impression that consensus was lacking — was a reflection of how Israel’s politics have created a rift in the U.S. Jewish establishment.
For decades, large American Jewish groups have publicly supported Israel’s foreign policy, and mostly stayed quiet on its domestic conflicts. Now, a domestic policy issue threatening to tear Israel apart has compelled at least some of them to do two unusual things: opine on Israel’s internal affairs, and publicly chide the government that, in their view, is responsible for the crisis.
“For a long time any criticism of Israel, even criticism of very difficult policies, was thought to be disloyal, and couldn’t be spoken out of love,” said Rabbi Rick Jacobs, the president of the Union for Reform Judaism, which was not a signatory to the statement but is a constituent of the group that organized it. “I think we now understand that there’s plenty of legitimate criticism and activism that comes from that very place.”
The five groups that began composing the statement together were the Jewish Federations of North America, the American Jewish Committee, the Anti-Defamation League, the Conference of Presidents of Major American Jewish Organizations and the American Israel Public Affairs Committee. All have historically been seen as centrist, pro-Israel and representative of the American Jewish establishment, speaking for American Jews in international forums and in meetings with elected officials. All have annual budgets in the tens of millions of dollars, if not more.
Any vocal criticism from those groups has largely been limited to Israel’s treatment of non-Orthodox Jews. Because most American Jews are themselves not Orthodox, American Jewish groups have felt more comfortable advocating for policies that, they believe, will allow more of their constituents to feel welcome in the Jewish state.
But events this year have prompted the groups to speak out on another Israeli domestic issue: the judicial overhaul being pushed by Prime Minister Benjamin Netanyahu, which aimed to sap the Israeli Supreme Court of much of its power and independence. The court has, in the past, defended the rights of vulnerable populations in Israel such as women, the non-Orthodox, Arabs and the LGBTQ community.
“The recognition that what happens in Israel, the policies of the Israeli government and a broader range of issues in this particular case — on judicial reform, the perception of Israel as a vibrant democracy for all of its citizens — that perception has a significant impact on American Jewish life and American Jewish engagement,” said Gil Preuss, CEO of Washington, D.C.’s Jewish federation.
Most of the five groups had previously endorsed calls for compromise on the judicial reform proposal. The federations had also come out against one of its key elements. So when Netanyahu announced on Monday — in the face of widespread protests and dissent from allies — that he would pause the legislative push to allow time for dialogue, they all hoped to express their support.
What to write after that sentiment, however, proved contentious. A version of the statement put out by the American Jewish Committee included sharp criticism of Israeli politicians that was not in the other statements.
The Jewish Federations of North America sent out an addendum to the statement that was sympathetic to anti-Netanyahu protesters.
And the American Israel Public Affairs Committee ultimately opted out of the statement altogether — but not before a version had already been released in its name.
None of the five groups responded to requests for comment on the process behind the statement, but insiders said the differences between the statements, and AIPAC’s opting out, had little to do with policy differences. Instead, they blamed the confusion on missteps in the rush to get the statement out in the minutes after Netanyahu’s remarks, which aired in Israel at 8 p.m. and in the early afternoon on the East Coast, where all of the groups are based.
The statement that ultimately appeared, after declaring that the groups “welcome the Israeli government’s suspension” of the reforms, said that the raucous debate and protests over the legislation were “painful to watch” but also “a textbook case of democracy in action.”
A key line included rare advice to Israel from the establishment Jewish groups: “As a next step, we encourage all Knesset factions, coalition and opposition alike, to use this time to build a consensus that includes the broad support of Israeli civil society.”
The Conference of Presidents was the first to release the statement, just past 2 p.m., less than an hour after Netanyahu had completed his remarks. It listed its co-endorsers as the AJC, the ADL and JFNA.
Five minutes later, the AJC put out a version of the same statement that added AIPAC to the endorsers. It included the same sentence offering advice, plus another two that added criticism and a caution: “Israel’s political leaders must insist on a more respectful tone and debate. A hallmark of democracy is public consensus and mutual consideration.”
Statements from JFNA and ADL, which went out subsequently, hewed to the Conference of Presidents version. An AIPAC official told JTA that the group did not want to sign onto the statement because it had wanted more time to add edits.
Just before 3 p.m., more than 40 minutes after its initial email, AJC sent out an email advising recipients that its inclusion of AIPAC was an error.
But its new statement still included the line criticizing politicians, which the other groups had eschewed. In the end, AJC removed that line, too: It is absent from the version of the statement posted on the group’s website.
AIPAC ultimately settled on posting a tweet that stuck to praising Israel for its democratic process, without further comment.
“For many weeks, Israelis have engaged in a vigorous debate reflective of the Jewish state’s robust democracy,” it said. “Israel’s diverse citizenship is showcasing its passionate engagement in the democratic process to determine the policies that will guide their country.”
JFNA, in an explanatory email to its constituents attached to the joint statement, was more pointed in its criticism of Netanyahu. On Sunday night, the prime minister had summarily fired his defense minister, Yoav Galant, for publicly advocating a pause on the legislation. That decision sparked protests across Israel, which in turn prompted Netanyahu to announce exactly the same pause and compromise that Gallant had proposed.
“The response across Israeli society was immediate and angry,” said the email signed by Julie Platt, the chairwoman of JFNA, and Eric Fingerhut, its CEO. “Spontaneous protests gathered in the streets and commentators expressed shock at a decision to fire a Defense Minister for having expressed concern about the risks to the country’s military position … Netanyahu’s own lawyer in his corruption trial announced that he could no longer represent him.”
The groups weren’t alone in releasing pained statements about Israel’s volatility — which has also stirred anguish among groups that have previously defended the Israeli right.
This week, Rabbi Moshe Hauer of the Orthodox Union, who met earlier this month with far-right Israeli Finance Minister Bezalel Smotrich, praised Israel’s leaders for “the recognition of the value of taking time, engaging with each other with honesty and humility, and proceeding to build consensus.” (Smotrich, for his part, supports the overhaul and opposed pausing the legislation.)
“Our Sages taught, ‘Peace is great; discord is despised’,” Hauer, the group’s executive director, said in an emailed statement to JTA. “We are deeply shaken by the upheaval and discord that has gripped our beloved State of Israel. In recent weeks, the Jewish tradition and the democratic value of vigorous debate have been replaced by something very dangerous and different.”
The two largest non-Orthodox movements were open about their opposition to the overhaul. “We believe ardently that the proposed judicial reform is fraught with danger and goes against the principles of democracy,” the Conservative movement’s Rabbinical Assembly said in a statement Tuesday.
A statement from the leadership of the Reform movement, including Jacobs, castigated Netanyahu for agreeing to create a national guard under the authority of Itamar Ben-Gvir, the far-right national security minister, and for being “willing to risk the safety and security of Israel’s citizens to keep himself and his coalition in power.”
That strong language, Jacobs suggested, reflects the wishes of those who fund establishment Jewish groups and congregations. He said those groups were hearing from donors whose frustration with the Netanyahu government is reaching a boiling point.
“I hear of donors telling organizations, ‘I have to tell you, I don’t hear your voice, speaking out in favor of Israel’s democracy at this very vulnerable moment. So I’ll tell you what, why don’t you hang on to my phone number when you find your voice?’”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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