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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Forever curious, never daunted, Frederick Wiseman sought to repair the world through film

Frederick Wiseman, whose 60-year project of quietly asking America to look at itself — without sermon or embellishment, yet wielding the camera with an ethical ferocity‚ has died at the age of 96. Wiseman was a documentarian par excellence, but — as his year-long 2010 MOMA retrospective and his winter-long 2025 Lincoln Center appreciation show — he was more than a filmmaker and more dynamic than the institutions he critiqued. The 45 films he made between 1967 and 2023 embody the very process of American self-reflection.

Born Jan. 1, 1930, in Boston, Mass., Wiseman grew up in a Jewish household that never made a big show of its Jewishness, yet never let it slip from mind. His father, Jacob Leo Wiseman, was an accomplished lawyer; his mother, Gertrude Leah Kotzen, had a number of jobs but Wiseman once told the Forward that “not being able to study acting was her life’s regret.” In countless interviews, Wiseman described his upbringing as secular but culturally Jewish — one with plenty of Yiddish and the Forverts on the kitchen table. It was a childhood that inculcated a moral restlessness that he would spend his entire creative life channeling through film.

Before the camera, there was the classroom: Williams College, then Yale Law School. Law was his first chosen arena, and there is something telling in that. To make a good lawyer, you need curiosity, patience and the stamina to sit with contradiction. Wiseman found the law constricting and he turned, gradually and then completely, to filmmaking, where the rules were up for grabs but the moral stakes were never abstract.

After helping to produce Cool World, a 1965 feature about drug addiction, violence and economic hardship set in Harlem, Wiseman bought a 16mm camera and went to Bridgewater State Hospital to film Titicut Follies. His first film remains one of his most notorious, not least for influencing Miloš Forman’s 1975 One Flew Over the Cuckoo’s Nest. The state hospital for the criminally insane becomes, through Wiseman’s lens, both theater and trial. The patients are on display for us as are the guards but we, the audience, are on trial too: How do we treat the weakest among us? How do we look away?

US director Frederick Wiseman poses with actress Catherine Samie during the photocall for their film “La Dernière Lettre” during the 2002 Cannes Film Festival. Photo by FRANCOIS GUILLOT/AFP via Getty Images

Although the film represents an early example of his unobtrusive style, it was so uncomfortably honest that the Massachusetts government succeeded in banning it from general American distribution for 20 years. It was the first known film to be censored for reasons other than obscenity, immorality or national security. This is where his Jewishness lived — in the refusal to flinch from the unspeakable. Wiseman spent six decades getting us to see what we really mean by the places we build, the rules we enforce, and sometimes the people we push to the margins.

His “reality fictions,” as he preferred to call them, are quiet but not passive. They have no narration — no voice-of-God explanations or neat moral conclusions. The camera simply sits, bearing witness to public housing in Chicago, an inner-city high school in Philadelphia, Boston city government, a Dallas department store, a welfare office, a library in Queens, smalltown Indiana, and two views of domestic violence in Florida. What emerges is an archive of American power and American fragility.

Even more than his contemporaries D.A. Pennebaker and the Maysles brothers, Wiseman avoided tying his stories into a single ideological bow. But, just like his friend and follower Errol Morris, he never stopped asking questions. He once said he disliked the word “documentary” because it suggested a neatness and authority that reality refuses to offer. Like a scribe working on a Torah scroll, Wiseman would spend a year or more in his editing room shaping hundreds of hours of footage into a final cut.

Every editing choice was an act of interpretation, and every interpretation was a kind of moral accounting. To watch a Wiseman film is to practice a secular version of cheshbon nefesh — an accounting of the soul. We see the small humiliations of bureaucracy, the quiet heroism of nurses, the petty tyrannies of principals, the warmth and indifference that coexist inside every institution. His films remind us that institutions, including marriage, are made up of people, and people are both better and worse than the systems they create.

Though Wiseman never foregrounded his Jewishness in public, it filtered through his choice of subjects — and his abiding belief in the dignity of ordinary lives. He loved the messy, pluralistic, contradictory spaces where authority and people meet, like a library, a community center, a city council meeting. He loved making films and was annoyed not to be able to film or edit after his 2023 feature, Menus-Plaisirs – Les Troisgros, about a Michelin three star-restaurant and the family that runs it.

He once called his films “epic poems,” but they are also commentaries, in the rabbinic sense: teasing out what is hidden in plain sight, turning it over and over until it yields something that might help us live with ourselves. Wiseman was excited in 2025 when a group of archivists finished the process of restoring and digitizing 33 of his films so that his entire oeuvre can be more easily examined for years to come.

Wiseman’s focus was mainly on the United States, though he did film elsewhere — especially in Paris where he filmed at a strip club and a dance rehearsal at the Paris Opera Ballet. In later years, when asked how he chose what to film, he said simply: “Curiosity.” But curiosity, for Wiseman, was never passive. It was a demand to see. In this, he practiced a form of tikkun olam — repair of the world — that was all the more radical for being so understated. He didn’t shout. He didn’t score cheap points. He invited us to do the hard work ourselves.

He was honored, eventually, by the very institutions he made his life’s work dissecting. A MacArthur “Genius Grant,” a Guggenheim Fellowship, an honorary Academy Award, the Golden Lion for Lifetime Achievement in Venice. Yet he remained — in temperament and in practice — the same outsider who first brought his camera to that state hospital in 1967, sure only that the camera should watch and listen, and that we should, too.

Wiseman’s wife Zipporah Batshaw passed away in 2021 but he is survived by his two children and a generation of filmmakers who learned from him that moral clarity need not come at the expense of complexity. They carry forward the project of asking the unasked questions, of looking at what we’d rather ignore. In that way, his legacy is not a monument but a living tradition — an ever-expanding conversation about what it means to be human, to be responsible for each other, and to stand, clear-eyed, in the face of the world as it is.

May his memory be a blessing, and may we, like him, never stop seeing.

The post Forever curious, never daunted, Frederick Wiseman sought to repair the world through film appeared first on The Forward.

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US Ambassador Urges Belgium to Drop Charges Against Mohels, Warning Case Threatens Religious Freedom

A Orthodox Jewish man is seen in the city of Antwerp, Belgium. Photo: Reuters/Belga Photo Dirk Waem

US Ambassador to Belgium Bill White has urged local authorities to drop all charges against three trained circumcisers known as mohels whose homes were raided last spring amid a government probe into illegal circumcisions — with Jewish and political leaders warning the case is a direct threat to religious freedom.

The US diplomat slammed the Belgian government’s legal action against the mohels as a “ridiculous and antisemitic prosecution.”

“Antisemitism is unacceptable in any form, and it must be rooted out of our society,” White wrote in a social media post on X. 

The mohels “are doing what they have been trained to do for thousands of years,” he continued. “Stop this unacceptable harassment of the Jewish community here in Antwerp and in Belgium.”

White also called on Belgian Minister of Health Frank Van den Broecke to deregulate the Jewish ritual, effectively lifting government restrictions and allowing it to be practiced freely.

“It’s 2026, you need to get into the 21st century and allow our brethren Jewish families in Belgium to legally execute their religious freedoms!” the US diplomat said. “It’s disgusting what’s happened to these fine men and their families because of your inaction.”

In May last year, Belgian police raided three locations in the Jewish Quarter of Antwerp, a northern Belgian city, seizing circumcision tools from several mohels after a local anti-Zionist rabbi filed a complaint accusing them of performing unauthorized or illegal circumcisions.

A mohel is a trained practitioner who performs the ritual circumcision in Jewish tradition known as a bris.

Among the homes raided by the Belgian police was that of Rabbi Aharon Eckstein, a highly experienced mohel and a prominent leader within the Antwerp Jewish community.

According to a police report, the searches had been ordered by a judge following a complaint filed in 2023 by Rabbi Moshe Aryeh Friedman, an anti-Zionist activist previously accused of Holocaust denial, against Eckstein and other mohels within the Jewish community.

Since 2024, prosecutors have been investigating illegal circumcisions in the country amid concerns from local authorities that some Jewish circumcisions were being performed by individuals without proper medical training.

Now, the three mohels face charges for performing a medical procedure without a license, with prosecutors saying they have gathered enough evidence to secure a conviction, Belgian Member of Parliament Michael Freilich, the country’s only Orthodox Jewish lawmaker, told The Times of Israel.

However, a trial date has not yet been set and could take several months to schedule.

In his complaint, Friedman had accused six mohels, whom he identified to the police, of endangering infants by performing the metzitzah b’peh ritual, in which the mohel uses his mouth to suction blood from the circumcision area.

Eckstein and other rabbis, along with parents of children circumcised by them, have denied such accusations, insisting that they do not perform this practice.

In Antwerp, Friedman is known for publicly criticizing several customs that are important to ultra-Orthodox Jews, who represent the majority of the city’s 18,000 Jewish residents.

At the time, Jewish and political leaders accused local authorities of using the raids as part of a broader effort to intimidate religious figures in Belgium.

Ralph Pais, vice-chair of the Jewish Information and Documentation Centre (JID), commended White for his efforts, emphasizing the message of solidarity it sends to the local Jewish community.

“America continues to honor a commitment that Europe has also vowed to uphold: protecting Jewish life and ensuring that Jews can live openly and safely,” Pais said in a statement. “We expect Belgium to fully comply with the very principles and democratic values it claims to defend.”

Last July, dozens of European Jewish leaders called on the European Union to take action against Belgium, arguing that the Belgian police’s actions “represent a breach of an EU fundamental right, that of freedom of religion” and warning that this “echoes one of the darkest chapters in European history.”

Despite several attempts to ban the Jewish tradition cross Europe, ritual circumcision remains legal in all European countries, though many — including Belgium — limit the practice to licensed surgeons and often perform it in a synagogue.

In 2024, the Irish government arrested a London-based rabbi for allegedly performing a circumcision without the required medical credentials, marking the first arrest of a rabbi in Europe in years related to a bris.

The Conference of European Rabbis, through its Union of Mohels of Europe, is working to create a system of self-regulation and licensing for mohels, aiming to reduce the need for government oversight.

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Qatar’s Children Still Study Antisemitic Textbooks That Whitewash Hitler, Promote Violent Jihad, Study Finds

Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon, Feb. 4, 2025. Photo: REUTERS/Emilie Madi

Despite Qatari leaders’ rhetoric seemingly promoting peace and opposing hate, the Middle Eastern country continues to educate students with textbooks that celebrate terrorism, hide the Holocaust, and demonize the Jewish people by affirming longstanding antisemitic tropes, according to a new study.

The Institute for Monitoring Peace and Cultural Tolerance in School Education (IMPACT-se), a nonprofit organization that analyzes schoolbooks and curricula around the world, reviewed 52 textbooks officially approved for the 2025-2026 State of Qatar national school curriculum, in addition to checking them against previous editions for potential revisions. The books covered topics ranging from social studies, geography, and history to Islamic education, Arabic language, and Arabic literature. IMPACT-se applied UNESCO-derived standards and guidelines of peace and tolerance in education.

The researchers found that the same problems from the 2021-2022 school year had not improved, as the textbooks “continue to reproduce antisemitic narratives, religious intolerance toward non-Muslims, and legitimization of violent jihad, all of which were documented in IMPACT-se’s earlier reports.”

The antisemitic material includes promoting stereotypes of Jews as arrogant liars obsessed with opposing Islam. The texts also cast Jews as “fleeing in fear, spreading discord, breaching agreements,” and possessing an “excessive attachment to material wealth, thereby reinforcing an image of Jews as fundamentally untrustworthy.”

In historical recounts of the Arab-Israeli conflict, the textbooks depict Jews as manipulating global affairs and deny Jewish historical connections to the Land of Israel. Maps of the region describe the borders of Mandatory Palestine, the name for the area from 1920-1948 when it was under British administration, as split between “Palestinian territory” and “Israeli expansion.”

The textbooks for Qatari children also glorify violent jihad and death in the name of Islam. They teach that students should “love jihad” and expect entry into paradise for those who choose martyrdom. These instructions accompany demonizations of non-Muslims as “infidels,” “pagans,” and “polytheists.” The textbooks offer little objective information about other faiths. They also promote an Arab nationalist ideology, oppose a two-state solution to the Israeli-Palestinian conflict, and describe Hamas terrorist attacks as “military operations.”

IMPACT-se researchers cite an Islamic education book for sixth graders as an example of the curriculum’s promotion of terrorism.

“An Islamic education lesson teaches that one of the ways to measure a good Muslim woman is to raise children to sacrifice their lives, in what is understood to be violent jihad,” the report states. “The chapter about classical Islamic figure Nusaybah bint Ka’b praises the fact that she raised her children ‘to love jihad,’ pointing out that her three children later ‘died as martyrs for the sake of Allah Almighty.’ The textbook authors describe this type of upbringing as ‘optimal.’”

For seniors in high school, the report describes how an Islamic education text instructs that “God will reward men and women who fought and died for Islam, and will grant them entry to Paradise. The lesson does not attempt to caution that dying as a result of violent struggle should not be considered the utmost objective, and students are offered no alternative interpretations of this Qur’anic verse.”

An eighth-grade Islamic education book demonizes Jews with one lesson that insists “Jewish people are forever cursed by Allah to never accept the truth of Islam, which is why they consistently reject Islam.”

Eleventh graders learn that Jews “worship (or have worshipped) the Golden Calf, that they revere a character called Uzayr, that they believe themselves to be God’s own children, and that they venerate the Talmud more than the Torah (the latter of which is recognized by Islam as a heavenly-inspired text).”

IMPACT-se explains that this misinformation about Judaism is intend “to promote an antisemitic portrayal of Jewish people as exceptionally arrogant and disloyal to God, both of which are grave offenses from an Islamic point of view.”

As Qatar continues to fill its own students’ heads with anti-Israel propaganda and antisemitic tropes, so too does the country’s monarchy, the House of Thani, seek to spread its ideology in other countries’ educational institutions.

Earlier this month a US federal judge ordered Carnegie Mellon University to reveal its connections to Qatar involving a $1 billion financial relationship in response to the case of a top DEI (diversity, equity, and inclusion) and civil rights official allegedly failing to respond to antisemitism. Money from Qatar reportedly paid the employee’s salary.

“Foreign governments with appalling human rights records are funding the very offices meant to protect students’ civil rights. This should alarm every parent, every student, and every policymaker in this country,” Lawfare Project director Ziporah Reich said in response to the ruling. “The court recognized that foreign government funding is not peripheral but potentially central to understanding how civil rights laws are applied on campus.”

Last month, the US Department of Education released a new database that showed Qatar is the single largest foreign source of funding to American colleges and universities, flooding academia with $6.6 billion in gifts and contracts.

“America’s taxpayer funded colleges and universities have both a moral and legal obligation to be fully transparent with the US government and the American people about their foreign financial relationships,” US Education Secretary Linda McMahon said in a statement announcing the new figures.

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