Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
Trump: Saudi Expressed Interest in Joining Abraham Accords
Israel’s Prime Minister Benjamin Netanyahu, then-US President Donald Trump, and United Arab Emirates (UAE) Foreign Minister Abdullah bin Zayed display their copies of signed agreements as they participate in the signing ceremony of the Abraham Accords, normalizing relations between Israel and some of its Middle East neighbors, in a strategic realignment of Middle Eastern countries against Iran, on the South Lawn of the White House in Washington, US, Sept. 15, 2020. Photo: REUTERS/Tom Brenner
i24 News – US President Donald Trump said on Friday that he expected an expansion of the Abraham Accords soon and hopes Saudi Arabia will join the pact that normalized diplomatic relations between Israel and some Arab states.
“I hope to see Saudi Arabia go in, and I hope to see others go in. I think when Saudi Arabia goes in, everybody goes in,” Trump told the Fox Business Network in an interview.
The leader spoke days after overseeing the Gaza ceasefire deal that ended the two-year-long war between Israel and Palestinian jihadists, launched on October 7, 2023 with a slaughter of some 1,200 Israelis in a Hamas-led massacre.
Meanwhile Trump has threatened Hamas following the horrific images from the Gaza Strip, where Hamas executed people suspected as collaborators with Israel, saying, “If Hamas continues to kill people in Gaza, which was not the deal, we will have no choice but to go in and kill them.”
Hours after the release of the final Israeli hostages under the US-brokered ceasefire, Hamas gunmen executed more than 30 Palestinians accused of treason and collaboration in what security sources and witnesses described as a brutal bid to reassert control over the war-torn Gaza Strip.
Uncategorized
Hamas Aims to Keep Grip on Gaza Security and Can’t Commit to Disarm, Senior Official Says
Hamas senior official Mohammed Nazzal speaks during an interview with Reuters, in Doha, Qatar, October 15, 2025. Photo: REUTERS/Ibraheem Abu Mustafa
Hamas intends to maintain security control in Gaza during an interim period, a senior Hamas official told Reuters, adding he could not commit to the group disarming – positions that reflect the difficulties facing US plans to secure an end to the war.
Hamas politburo member Mohammed Nazzal also said the group was ready for a ceasefire of up to five years to rebuild devastated Gaza, with guarantees for what happens afterwards depending on Palestinians being given “horizons and hope” for statehood.
Speaking to Reuters in an interview from Doha, where Hamas politicians have long resided, Nazzal defended the group’s crackdown in Gaza, where it carried out public executions on Monday. There were always “exceptional measures” during war and those executed were criminals guilty of killing, he said.
PRESSURE TO DISARM
While Hamas has broadly expressed these views before, the timing of Nazzal’s comments demonstrates the major obstacles obstructing efforts to cement a full end to the war in Gaza, days after the first phase of the ceasefire was agreed.
They point to big gaps between Hamas’ positions and US President Donald Trump’s plan for Gaza, ahead of negotiations expected to address Hamas’ weapons and how Gaza is governed.
Asked for comment on Nazzal’s remarks, the Israeli prime minister’s office said Israel was committed to the ceasefire agreement and continued to uphold and fulfil its side of the plan.
“Hamas is supposed to release all hostages in stage 1. It has not. Hamas knows where the bodies of our hostages are. Hamas are to be disarmed under this agreement. No ifs, no buts. They have not. Hamas need to adhere to the 20-point plan. They are running out of time,” it said in a statement to Reuters.
Trump’s September 29 plan called for Hamas to immediately return all hostages before committing to disarmament and ceding governance of Gaza to a technocratic committee overseen by an international transitional body.
Israeli Prime Minister Benjamin Netanyahu supported the plan, saying it would dismantle Hamas’ military capabilities, end its political rule, and ensure that Gaza would never again pose a threat to Israel.
Hamas-led terrorists killed 1,200 people and abducted another 251 during the October 7 attacks on Israel that triggered the war.
Pummeled by Israel in the war, the Palestinian Islamist group is under intense pressure to disarm and surrender control of Gaza or risk a resumption of the conflict.
Asked if Hamas would give up its arms, Nazzal, speaking on Wednesday, said: “I can’t answer with a yes or no. Frankly, it depends on the nature of the project. The disarmament project you’re talking about, what does it mean? To whom will the weapons be handed over?”
He added that issues to be discussed in the next phase of negotiations, including weapons, concerned not only Hamas but other armed Palestinian groups, and would require Palestinians more broadly to reach a position.
Asked for its response to Nazzal’s remarks, the White House directed Reuters to comments by Trump on Thursday.
“We have a commitment from them and I assume they’re going to honor their commitment,” Trump said, noting that Hamas had returned more bodies but without elaborating on the issue of it disarming or its interim presence on the ground.
Nazzal also said the group had no interest in keeping the remaining bodies of deceased hostages seized in the October 7, 2023 attacks.
Hamas has handed over at least nine out of 28 bodies. It was encountering technical problems recovering more, he said, adding that international parties such as Turkey or the US would help search if needed.
A senior Turkish official said last week that Turkey would take part in a joint task force along with Israel, the US, Qatar and Egypt to locate the bodies.
Hamas agreed on October 4 to release the hostages and hand over governance to a technocratic committee, but said other matters needed to be addressed within a wider Palestinian framework. It released all living hostages on Monday.
Nazzal said the phase two negotiations would begin soon.
GOALS OF ELECTIONS, ‘HOPE’ FOR PALESTINIANS
On Tuesday, Trump said he had communicated to Hamas that it must disarm or it would be forced to. Trump has also suggested Hamas was given temporary approval for internal security operations in Gaza, and has endorsed Hamas killing members of gangs.
Noting Trump’s remarks, Nazzal said there was an understanding regarding Hamas’ presence on the ground, without specifying among whom, indicating it was necessary to protect aid trucks from thieves and armed gangs.
“This is a transitional phase. Civilly, there will be a technocratic administration as I said. On the ground, Hamas will be present,” he said. After the transitional phase, there should be elections, he said.
Nazzal said mediators had not discussed with the group an international stabilization force for Gaza, which was proposed in Trump’s ceasefire plan.
Hamas’ founding charter called for the destruction of Israel, although the group’s leaders have at times offered a long-term truce with Israel in return for a viable Palestinian state on all Palestinian territory occupied by Israel in the 1967 war.
Israel regards this position as a ruse.
Nazzal said Hamas had suggested a long-term truce in meetings with US officials, and wanted a truce of at least three to five years to rebuild the Gaza Strip. “The goal isn’t to prepare for a future war.”
Beyond that period, guarantees for the future would require states to “provide horizons and hope for the Palestinian people,” he said.
“The Palestinian people want an independent Palestinian state,” he added.
Uncategorized
Gaza-Egypt Border Crossing Will Remain Closed, Netanyahu Says
Trucks carrying humanitarian aid and fuel line up at the crossing into the Gaza Strip at the Rafah border on the Egypt side, amid a ceasefire between Israel and Hamas in Gaza, in Rafah, Egypt, October 17, 2025. Photo: REUTERS/Stringer
The Rafah border crossing between Gaza and Egypt will remain closed until further notice, Israeli Prime Minister Benjamin Netanyahu said on Saturday, adding its reopening will depend on Hamas handing over bodies of deceased hostages.
Netanyahu’s statement came shortly after the Palestinian embassy in Egypt announced that the Rafah crossing, the main gateway for Gazans to leave and enter the enclave, would reopen on Monday for entry into Gaza.
Hamas said later on Saturday it will be handing over two more hostage bodies at 10 p.m. local time (1900 GMT), meaning 12 out of 28 bodies will have been handed over to Israel under a US-brokered ceasefire and hostage deal agreed between Israel and Hamas last week.
ISRAEL SAYS HAMAS TOO SLOW TO RETURN BODIES
The dispute over the return of bodies underlines the fragility of the ceasefire and still has the potential to upset the deal along with other major issues that are included in US president Donald Trump’s 20-point plan to end the war.
As part of the deal, Hamas released all 20 living Israeli hostages it had been holding for two years, in return for almost 2,000 Palestinian detainees and convicted prisoners jailed in Israel.
But Israel says that Hamas has been too slow to hand over bodies of deceased hostages it still holds. The terrorist group has so far returned 10 of 28 bodies and says that locating some of the bodies amid the vast destruction in Gaza will take time.
The deal requires Israel to return 360 bodies of Palestinian militants for the deceased Israeli hostages and so far it has handed over 15 bodies in return for each Israeli body it has received.
Rafah has largely been shut since May 2024. The ceasefire deal also includes the ramping up of aid into the enclave, where hundreds of thousands of people were determined in August to be affected by famine, according to the IPC global hunger monitor.
After cutting off all supplies for 11 weeks in March, Israel increased aid into Gaza in July, scaling it up further since the ceasefire.
Around 560 metric tons of food had entered Gaza per day on average since the US-brokered truce, but this was still well below the scale of need, according to the U.N. World Food Program.
Formidable obstacles to Trump’s plan to end the war still remain. Key questions of Hamas disarming and how Gaza will be governed, the make-up of an international “stabilization force” and moves towards the creation of a Palestinian state have yet to be resolved.