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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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Democratic socialists scored big primary wins. But that’s not the whole story.
(JTA) — A string of U.S. House primary successes for democratic socialists, most of whom are sharp Israel critics, was hailed as a major shift in party politics over the course of the summer. But now that the primaries have concluded, a full picture of the results shows that the group’s victories were concentrated in House races in the deepest-blue districts, while few politicians have scored wins in Senate races.
During the primary season, candidates backed by the Democratic Socialists of America won seven out of the 25 U.S. House primaries in which they competed, securing two wins in Michigan, one in Colorado, three in New York and one in Pennsylvania, according to the DSA’s vote tracker. However, these wins have all occurred in Democratic strongholds: New York City, Detroit, Denver and Philadelphia.
“It’s a little bit dangerous to overinterpret a handful of elections compared to all the others,” Elaine Kamarck, a senior fellow in governance at the Brookings Institution, told the Jewish Telegraphic Agency. “Calling the DSA the new big kid on the block is a little bit premature.”
In addition to the seven DSA primary winners, another DSA candidate who ran in a California nonpartisan primary advanced to a U.S. House runoff against a Democratic incumbent in November. Two additional democratic socialists, from Kansas and New Hampshire, withdrew before their respective House primaries.
Of the DSA’s 18 House primary losses, seven occurred in deep-blue areas – demonstrating that even in the country’s most progressive pockets, democratic socialists often weren’t popular. These defeats notably included one in St. Louis, where incumbent Wesley Bell trounced DSA firebrand and anti-AIPAC crusader Cori Bush.
Granted, the DSA victories are still unprecedented in a country where socialism has long been anathema. The candidates might have only succeeded in deeply Democratic districts – but that means they are all but assured victory on Election Day. Taken together, they’ll constitute a larger contingent in Congress than ever before.
Many of the DSA candidates made Israel and its supporters central issues during their campaigns, and there’s little doubt that their presence will tilt the Democratic caucus in the Congress further away from Israel.
The DSA’s official stance on Israel includes an end to the country’s “colonization and occupation of all Arab lands,” the “self-determination of the Palestinian people” and the cessation of “U.S. complicity in Israel’s genocide and apartheid.” Although the DSA has won fewer races than it has lost, the victories would more than triple the group’s presence in the U.S. House, with five newcomers in addition to Reps. Rashida Tlaib of Michigan and Alexandria Ocasio-Cortez of New York.
Jeff Robbins, a Boston-based attorney and former Democratic Senate staffer, said that supporters of Israel should be concerned by the wins, even if they don’t constitute a wave.
Robbins, who also served as a delegate to the United Nations Commission on Human Rights under former president Bill Clinton, warned that if anti-Israel DSA politicians keep racking up wins, Democratic strategists will discourage candidates from supporting Israel’s response to Hamas after the Oct. 7 attacks.
Recommending any action to the contrary, he argued, will result in “the quickest campaign you’ve ever seen.”
“It will be over before you can say ‘the Golan Heights’,” Robbins quipped.
And yet, although the media spotlight has shone on the DSA’s standout victories, establishment candidates have secured more wins at the ballot box from a numerical perspective. In addition, democratic socialists have focused more on the House than the Senate, where they would need to appeal to broader statewide electorates to win seats.
One major exception to that rule is Florida DSA member Angie Nixon, who pulled off a stunning primary victory in a state that Trump won by about 13 percentage points in 2024. But she didn’t join the DSA until shortly before the election and she didn’t get its endorsement.
Another DSA Senate candidate, Gregory Levy of Ohio, will be running in the November general election as an Independent.
But the three other staunchly progressive Senate candidates who will be on the Democratic ballot in November – in Maine, Michigan and Minnesota – don’t define themselves as democratic socialists. While many are still highly critical of Israel, they have differences with DSA and are more interested in making sure they appeal to the more politically diverse populations they will face statewide. They face close races where swing voters who don’t identify strongly with either party are likely to make the difference.
For instance, though many of Abdul El-Sayed’s positions are similar to DSA policies, last month he told The Wall Street Journal that he is “not technically or practically DSA” and that he doesn’t oppose capitalism. At the same time, he has earned the support of many democratic socialist politicians, including Vermont independent Sen. Bernie Sanders.
Kamarck observed that Michigan, which has a huge Arab-American population, remains the nerve center of the Democratic Party’s pro-Palestinian movement. Yet although polls forecast a landslide victory for El-Sayed, who sharply criticized Israel throughout his primary campaign, she termed his victory in early August as “a squeaker.”
“It was a one-point race,” she said. “What that says is that this is not finished.”
Haile Soifer, CEO of the Jewish Democratic Council of America, said in a statement at the time that although her group was disappointed in El-Sayed’s victory, his “razor-thin margin isn’t the resounding win for the far-left that was predicted.”
An Economist model issued shortly after El-Sayed’s victory predicted that the Democratic Party’s chances of winning in November fell to 48% following the primary. But a Marist poll published on Wednesday gave El-Sayed a seven-point lead over Republican Mike Rogers, with a 3.8% margin of error.
Meanwhile, post-primary predictions showed that Minnesota’s Peggy Flanagan would secure an easy victory in her blue state’s Senate race. However, a new KSTP/SurveyUSA poll found that her five-point lead over Republican Michele Tafoya had narrowed to a statistical tie. Like many party progressives, Flanagan has accused Israel of committing genocide in Gaza.
As for Maine’s Jackson, the progressive was trailing Republican Sen. Susan Collins, a five-term incumbent, by 3 points, with a 3.1% margin of error, according to an AARP poll released on Thursday.
Nixon in Florida was 11 points behind Republican Sen. Ashley Moody, with a 4% margin of error, a Stetson University from late last month poll found. On the other hand, St. Pete Polls placed the candidates in a dead heat just the week before, giving Moody just a 0.3-point edge, with a 3.2% margin of error.
In a testament to the growing power of the DSA – even in a red state – Moody reportedly told Fox News Radio this week that she is “seeing way-too-close-for comfort polls in many Republican Senate races.”
And in an email blast sent the same day, according to Florida Politics, Moody warned that “the polls have been all over the place.”
“Some have us up. Two have us tied,” she wrote. “We’re in the final stretch, where everything we do, and your support, really matters.”
This article originally appeared on JTA.org.
The post Democratic socialists scored big primary wins. But that’s not the whole story. appeared first on The Forward.
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The two ways to see Oct. 7 – and how they’ll influence the Israeli election
There are two ways to look at the Oct. 7 attacks, and which way you do will determine, to a large degree, whether you want to see Israeli Prime Minister Benjamin Netanyahu survive the next election.
The first view is that Oct. 7 proved the Israeli-Palestinian conflict cannot be solved. The second is that it proved the conflict cannot be allowed to remain unresolved.
These conclusions point in almost opposite directions, yet both begin with something Israelis learned, or thought they learned, from the same horrific day. One says there is no point trying to mollify the Palestinians, because hatred of Israel runs too deep. The other says that leaving millions of Palestinians indefinitely in their current condition will produce catastrophe again and again. The tragedy is that Oct. 7 supplied powerful evidence for both.
The first view is not without foundation. Even to Israelis (and people across the world) who have long sought a peaceful accommodation, it was shocking to see the sheer joy of the Hamas terrorists as they butchered families while filming their own barbarism, calling parents to brag, then dragging innocents into Gaza where crowds wildly cheered.
But the real shock was the support for this in the West Bank and Gaza – polls showed two-thirds to three-quarters of Palestinians approved – suggesting coexistence is impossible. Rarely have polls been more devastating. As a result, many Israelis lost sympathy for Palestinians and concluded that a cleansing inferno is required. The brutal war that followed certainly reflected that.
The second way to see Oct. 7 is that the Palestinian issue cannot be ignored – that the situation of the Palestinians was so unacceptable that something terrible was bound to happen. Many Israelis have trouble accepting this, because it does not really explain Hamas, which would fight Israel in any case, even if it were led by a far-left government willing to hand over to it every inch of the West Bank and Gaza and divide Jerusalem. But it might explain why so many Palestinians – even ones not in denial about the facts – were prepared to support it.
This view also offers at least one reason why the propaganda war waged by Hamas and its supporters has been so successful. There are others – including antisemitism and an outright denial of Israel’s right to exist . But the fundamentally unacceptable situation of the Palestinians is a big one, to be sure.
The combination of these factors yielded stunning results and contributed to an unfair vilification of the country that continues to frustrate Israeli voters.
By Oct. 9, before Israel had even identified all its dead or invaded Gaza, accusations of “genocide” were already circulating online, then among activists, NGOs, academics and eventually governments. By Oct. 13, protests denouncing “genocide” took place in London. On Oct 17, the Qatar-based Arab Center for Research & Policy Studies held a symposium called “The War on Gaza: Palestinian Defiance and Resistance against Orchestrated Genocide and Expulsion.”
Within weeks, South Africa accused Israel of “genocide” at the International Court of Justice in The Hague, invoking the “crime of crimes,” a term most associated with the Holocaust, the Armenian Genocide and Rwanda. “This libel is powered by a relentless campaign of indictment that engraves a lie into collective memory,” says Adam Fisher, one of Israel’s top venture capitalists, who has researched the propaganda campaign in detail.
When Israel’s military entered Gaza, it faced an enemy that had deliberately embedded weapons caches, command centers and rocket launchers in homes and crowded neighborhoods, including hospitals, schools, mosques and UN sites. Hamas fighters vanished into tunnels beneath civilian areas, turning every dead child, collapsed building and grieving parent into material for a global indictment of Israel on social media. The strategy was clear: maximize civilian suffering, isolate Israel internationally, weaken American Jewish support and ultimately erode U.S. backing.
The implication is that Oct. 7 was a response to Palestinian suffering. The suffering is real, but Hamas was never defending Palestinians. The Iran-backed jihadist group has long sought to destroy Israel rather than establish a Palestinian state, and its campaign of terrorism after the 1993 Oslo Accords helped destroy the peace process by driving Israelis to the right.
Still, none of this makes the pre-Oct. 7 reality acceptable. In the West Bank, three million Palestinians live alongside some 500,000 Jewish settlers without equal rights, largely under military occupation, while extremist settlers have increasingly engaged in violence with the government and military often looking the other way. In Gaza, more than two million Palestinians endured a devastating Israeli-Egyptian blockade because Hamas ruled the Strip. It failed to prevent Hamas from arming itself while making civilian life miserable.
On Al Jazeera recently I was placed opposite a young Gazan named Ahmed Abo Askar, introduced as a humanitarian activist and engineering student. He said he had gone three days without eating, and looked like it. He hoped an aid flotilla might get through and then smuggle out his ailing father.
I tried to put things in perspective, explaining about Hamas and the need to be rid of it. Ahmed answered emotionally: “Israel, not Hamas, they are the ones who killed my sister, killed their children and their entire family on 6 November 2023. Not all of Palestinian people are Hamas. The goods, why it’s not entering? ‘It’s because of Hamas.’ We are not Hamas. We are human in the end.”
Everything I said was true – but he won the argument anyway, because he was a decent person suffering. No history lesson trumps that.
The insane situation has traumatized Palestinians and Israelis in parallel ways. The Palestinians – who are rooted in a conservative society disinclined to compromise – have been made, in large numbers, desperate enough to support a nihilistic movement like Hamas, which is truly genocidal against Jews.
As for Israelis, it has made huge numbers of them stop wanting to think seriously about Palestinians except through the lens of security and punishment. Some openly fantasize about expulsion. Empathy is viewed as naïve. Oct. 7 made Israelis a little crazy too – exactly per the plan of Hamas.
So the Israeli opposition — people deeply hostile to Netanyahu and his extremist coalition — is mostly afraid to touch the Palestinian issue at all in the campaign ahead of the Oct. 27 election, preferring to focus on Netanyahu’s epic domestic failures. Politically, the calculation is correct.
That is where the two interpretations of Oct. 7 attach themselves to the choice Israelis face in this election. Netanyahu has spent much of his career arguing, in practice if not always explicitly, that the Palestinian problem can be managed rather than solved: Contain Gaza, maintain Israeli control of the West Bank, expand settlements, periodically use overwhelming force and resist international pressure for Palestinian statehood.
If the lesson of Oct. 7 is that Palestinian hostility is essentially immutable and territorial compromise merely brings the enemy closer, then Netanyahu’s basic worldview survives despite his catastrophic failure on Oct. 7. The answer is deterrence and permanent Israeli security control — not another attempt at political reconciliation.
Gadi Eisenkot, the main challenger on the center-left, is more complicated. He is hardly offering Israelis a new Oslo: He has explicitly rejected a Palestinian state in the near- or medium-term and says the old two-state formula is unrealistic after Oct. 7. But he has also opposed more West Bank settlements and other measures that would make eventual territorial separation impossible.And he has long warned against Israel sliding into a binational state.
The implication is less a peace plan than a direction: Preserve the possibility of separating Israelis and Palestinians, change the conditions that perpetuate the conflict, and leave open a political horizon even if nobody can presently say exactly when it nears and how it ends. In that sense, the choice is not between Netanyahu and a dove. It is between continuing to manage an apparently permanent conflict and a government that might at least begin trying to move toward a possible peace.
But if Israelis conclude that Palestinians only understand force – which, by the way, Hamas clearly doesn’t – we’re guaranteeing a death spiral. Such a problem left to fester, without any attempt to change the dynamic, will blow up again and again. So after the election, if Netanyahu and his destructive right wing coalition are mercifully gone, this will need to be addressed in new and creative ways.
Both views of Oct. 7 rest on a foundation of facts. The invasion and massacre – and the widespread support for it among Palestinians – simultaneously dismantled both the Israeli left’s confidence in Palestinian intentions, and the Israeli right’s belief that the Palestinian problem could be indefinitely managed.
But it also proved that distrust is not a policy. Israel can build fences, destroy armies, assassinate commanders and punish those who attack it. What it cannot do is make millions of Palestinians disappear. If there is no political answer to that reality, eventually there will be another violent one.
The post The two ways to see Oct. 7 – and how they’ll influence the Israeli election appeared first on The Forward.
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Country star Zach Bryan dons ‘Free Palestine’ shirt at Gillette Stadium
(JTA) — Zach Bryan, one of the world’s most popular country artists, appeared onstage wearing a shirt that read “Free Palestine” on Saturday night at Gillette Stadium outside Boston.
The venue was at the center of the dispute between stadium owner Robert Kraft and rapper Macklemore, who was blocked from performing there after Kraft objected to statements and imagery from an earlier stop on the tour and a “broader history” that Kraft characterized as antisemitic.
Representatives for Bryan and Kraft did not respond to requests for comment.
Bryan, whose biggest hits include “Something in the Orange” and his Kacey Musgraves duet, “I Remember Everything,” broke a stadium attendance record with 73,538 people on hand, the stadium said in an X post.
Kraft, the billionaire owner of the New England Patriots, helped lead an effort by stadium owners to block Macklemore from performing at their venues as Ed Sheeran’s opening act. Sheeran tried to distance himself from the venue owners’ actions, but his backup band and other acts subsequently withdrew from the tour.
This article originally appeared on JTA.org.
The post Country star Zach Bryan dons ‘Free Palestine’ shirt at Gillette Stadium appeared first on The Forward.

