Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
Vance courts Jewish Republicans, but leaves Tucker Carlson ties unanswered
(JTA) — LAS VEGAS – Vice President JD Vance emphasized the importance of the American-Israel relationship, pinned rising antisemitism on immigration, and sidestepped a question about podcasters like Tucker Carlson, during a highly-anticipated, closed-doors appearance at the Republican Jewish Coalition’s annual summit on Monday.
Vance’s appearance came at a moment when a number of Jewish Republicans have turned against him over his reprimanding of Israeli officials, indulgence of anti-Israel conspiracy theories and his silence on Carlson, a prominent media personality who promotes such narratives.
Some donors have indicated that they would prefer Secretary of State Marco Rubio to Vance as the presidential nominee in 2028. Yet Vance was met with a standing ovation as he took the stage, and received another one as he left, according to multiple people who were in the room.
Following the event, RJC leaders said they felt the appearance was a positive step in the relationship.
“Today is not primary day. But I think today was progress day for JD Vance and the Jewish community,” RJC board member Ari Fleischer told reporters.
The summit’s Monday evening portion was closed to the press, but an audio recording of Vance’s 35-minute conversation with Norm Coleman — the RJC’s chairman — was sent to the Jewish Telegraphic Agency.
During the conversation, Coleman asked Vance where he drew the line when deciding which podcasts he could appear on. Coleman named Carlson, Megyn Kelly, Joe Rogan and Nick Fuentes as examples of hosts who have platformed antisemites, but Vance avoided mentioning Carlson, answering only about Rogan and Fuentes.
“I do not think that Joe Rogan and Nick Fuentes are the same, just substantively,” Vance said.
“Obviously I’m not going to talk to a guy who’s attacked my wife or said that Hitler is a good guy — but outside of some pretty bright lines, I try to talk to as many people as I can,” Vance said.
Vance’s response, which advocated for a wide-tent approach, drew applause in the room, though some were not pleased with the answer — nor the openness of the question.
“You might think that Norm Coleman — who owed his audience a bit more — would have said, ‘Let’s address this Tucker question once and for all: Where do you stand with him?’” said Neil Cooper, an RJC member who said he’s run out of patience with the vice president.
Sid Rosenberg, the right-wing firebrand radio host, wrote that Vance “had a chance to hammer @TuckerCarlson and @megynkelly but instead spent all his time defending @joerogan over Nick Fuentes.”
Ann Rubinfeld, an RJC member who supports Vance for 2028, said she is deeply opposed to Carlson but didn’t feel that the vice president needed to address Carlson head-on. “I don’t think that needs to be said,” she said.
Vance received a number of ovations during the conversation, including after Coleman commended him and Trump for leading what he said was the most pro-Israel administration in American history. Chants of “USA!” rang out as Vance took the stage. The warm reception may have come as a surprise for some in the room.
“This will be a tough crowd for him tomorrow,” Florida Rep. Randy Fine told reporters on Monday. In the morning leading up to Vance’s appearance, Rosenberg called on attendees to “give Vance a chance.” Ron Dermer, who has served as Israeli Ambassador to the United States and Strategic Affairs Minister, told the crowd, “I hope you all give him a warm welcome,” and thanked Vance for his “critical role” behind the scenes of the 12-day war fought with Israel against Iran in 2025.
Cooper said he’d expected “more skepticism, even bordering on stony silence” heading into the event, but hoped to be won over.
He added, “People get too excited by celebrities.”
Vance had made a stop in Michigan earlier on Monday, and told the room that he met with the rabbi of Temple Israel, as well as the security guards who helped prevent an antisemitic attack on the synagogue. Vance also referred to Michigan’s Republican nominee in the November senate race, Mike Rogers, who is facing Democratic nominee Abdul El-Sayed, in what he called “maybe the single most important candidate right now in this midterm election.”
Asked about his opinion on the U.S.-Israel relationship, Vance said Israel is “certainly one of our most important alliances in the world,” and that Israel and America or any of its allies must always be pursuing their own interests.
“I’m very much a foreign policy realist,” he said.
Vance also brought up the “growing suspicion” of the U.S.-Israel relationship among people under 40, and said “we have to articulate why this is in the best interest of the United States of America,” listing benefits such as intelligence collection and technology sharing.
Some of the heat Vance has drawn from Jewish Republicans has stemmed from comments he has made about Israel. In June, in response to criticism of the Iran deal, Vance said that Israeli cabinet members should not attack “the only powerful ally that I have anywhere left in the entire world.”
“We don’t forget statements like that,” Valerie Greenfeld, an RJC member who lives in Jerusalem, said in a text to JTA.
Speaking about the rise of antisemitism in the United States, Vance blamed it partly on immigration policy. He said that the increase comes from “people who are bringing ancient ethnic hatreds into the United States,” and that it is not a problem by-and-large among white Americans.
“You know, the Fuentes character who really does hate Jews — and also by the way, really hates me and my family, so you’re in good company — that is real,” Vance said. “But it’s not common among most of our fellow citizens.”
Vance condemned antisemitism, and drew applause when he told attendees, on behalf of the White House administration, “We love you guys, we appreciate you guys, and you will very much always be on the team so long as I have any say in it.”
Vance spoke about his own Christian faith and the connections between it and Judaism. He said he noticed similarities during a previous RJC event and at the wedding of his Jewish former chief of staff, Jacob Reses, where Vance did a reading.
“There were all these liturgical similarities between Judaism and Catholicism that are very fascinating,” Vance said.
Shabbos Kestenbaum, a Jewish conservative activist who attended the RJC confab, wrote afterwards that he appreciates Vance’s commitment to his religious beliefs, and that he agrees on forming foreign policy from an “America first” perspective. But Vance had more to prove, he said.
“His refusal to unequivocally denounce and condemn Tucker, who just called for Trump’s immediate removal, will make it very hard for the American Jewish community to consider his otherwise stellar policies,” he said.
This article originally appeared on JTA.org.
The post Vance courts Jewish Republicans, but leaves Tucker Carlson ties unanswered appeared first on The Forward.
Uncategorized
At Jewish Republican summit, GOP casts midterms as a battle against DSA
(JTA) — LAS VEGAS – Speakers at the Republican Jewish Coalition’s annual convention at the Venetian Resort cast the upcoming midterm elections as a battle against not just the Democratic Party, but specifically its left-wing Democratic Socialists of America faction.
“A Democrat majority in November is not just a political setback for our party and our movement, it is a direct threat to the Jewish community,” said Joe Gruters, chairman of the Republican National Committee. “The people in charge would not be moderate Democrats who have occasionally pushed back on antisemitism. It would be the Squad. It would be the DSA.”
Ed Gallrein, the farmer and former Navy SEAL who defeated Kentucky Rep. Thomas Massie in a Republican primary back in May, said that “radical socialism sentiment is gaining ground across our nation,” calling November’s elections a battle between “the Constitution versus the Communist Manifesto.”
Georgia Rep. Mike Collins, who is challenging Democratic Sen. Jon Ossoff, accused the Jewish senator of using November’s election as a springboard to run for president in 2028 as “the DSA candidate.” (Ossoff has repeatedly denied having interest in running for president. He is also neither a DSA member, nor has he been endorsed by the group.)
Even the WiFi password for the Vegas confab — “DSA=AntiUSA” — offered a rejection of the group.
The RJC’s summit comes after a string of victories by DSA members and DSA-backed candidates in Democratic primaries across the country, sparking criticism from Republicans and moderate Democrats who oppose tenets of the group’s left-wing ideology, including its anti-Zionist stance.
The total number of House members endorsed by a DSA chapter could rise from two to seven, depending on how November shakes out, in addition to candidates in downballot races. Though there are 212 Democrats in the House, Republican officials on Sunday and Monday painted the Democratic party as one that is ceding control to the DSA.
China, Russia and Iran, Gallrein said, are hoping that “Democrats controlled by the DSA take the House and the Senate, and that they can exploit and divide America.”
Speakers panned other DSA-backed politicians such as New York City Mayor Zohran Mamdani and Michigan Rep. Rashida Tlaib, as well as the streamer Hasan Piker, who has fundraised for numerous DSA-endorsed candidates.
Florida Rep. Randy Fine specifically attacked Muslim politicians in the Democratic party, saying he was addressing “the elephant in the room.” He was among the speakers to say that there are anti-Israel and antisemitic voices on both ends of the political spectrum. The difference, he said, is that Republicans “repudiate this evil” with actions like voting out Kentucky’s anti-Israel congressman Massie, while Democrats elect anti-Israel candidates.
Tucker Carlson, the former Fox News personality who has spread antisemitic conspiracy theories in recent years, was repudiated by the RJC and also cast aside by the party’s leader, President Donald Trump. Trump’s second-in-command JD Vance, however, has made no such condemnation, to the chagrin of many Jewish Republicans.
With Vance set to speak at the RJC’s summit on Monday night, multiple Jewish Democratic groups blasted the RJC for hosting him, particularly in a session that is closed to the press.
“JD Vance may be speaking behind closed doors, but he should not be able to avoid questions about his attacks on Israel, his failure to confront antisemitism within the MAGA movement, and his continued alliance with Tucker Carlson,” said Brian Romick, president and CEO of Democratic Majority for Israel, in a statement.
“What’s next, a live taping with Tucker Carlson on the main stage?” the Jewish Democratic Council of America wrote.
In a statement to the Jewish Telegraphic Agency, the JDCA’s CEO Halie Soifer said, “The RJC may choose to highlight the less than ten DSA candidates on the ballot in November for their own cynical political purposes, but Jewish voters see past their deflection and lies, just as they see the Republican Party for what it is — the party of Donald Trump.”
This article originally appeared on JTA.org.
The post At Jewish Republican summit, GOP casts midterms as a battle against DSA appeared first on The Forward.
Uncategorized
Israel and Greece ink defense deal to protect against regional threats
(JTA) — Israel and Greece finalized on Monday a $3.5 billion deal providing the Hellenic Republic with a multilayered antimissile system designed to protect the European Union country against aerial attacks from nations such as Iran and Turkey. It is one of the largest defense export deals in the history of the Jewish state.
The two countries “share common strategic interests and face shared regional challenges,” Israeli Defense Minister Israel Katz said in a press statement sent out after the deal was signed at Tel Aviv’s Ministry of Defense.
Called the “Achilles Shield,” the agreement was inked by the General Director of the General Directorate for Defense Investments and Armaments of Greece, Maj. Gen. Ioannis Bouras, and Israel’s Ministry of Defense Director-General reserve Maj. Gen. Amir Baram.
“At a time when actors with hegemonic ambitions are seeking to expand their influence and undermine stability in the region, Israel and Greece will continue to deepen their defense and strategic cooperation, and will act with determination to preserve stability and safeguard their security and shared interests.” Katz said.
Katz didn’t name Iran or Turkey in his remarks, but it was widely understood that the two countries pose regional concerns for both countries. Turkey and Greece are not just neighbors but historic enemies with several current disputes. As Israel’s relationship with President Recep Tayyip Erdogan has deteriorated, Jerusalem and Greece have drawn closer in an effort to counterbalance Turkey’s growing power.
At the same time, Iran launched ballistic missiles at Israel multiple times since 2024. Greece has not been under Iranian fire, but Tehran has threatened to attack European countries. Greece hosts a U.S. naval base and is among those European countries that are closer to Iran.
The agreement isthe “largest defense export deal in the history of Israel-Greece relations, and one of the largest in the history” of the country, Israel’s Defense Ministry noted.
The multilayered system Israel will build for Greece will mark the first time that it provides a country with a system that can combat a wide array of threats from ballistic missiles to drones, the ministry explained.
Among the systems included in the “Achilles Shield” architecture are David’s Sling, SPYDER, BARAK MX and MMR multi-mission radars for air surveillance.
The two countries on Monday also signed a supplementary deal valued at $30.2 million for the sale of the Israeli company Rafael’s Drone Dome systems.
Chairman of Israel Aerospace Industries Boaz Levy said during the recent fighting with Iran that Israel’s aerial defense systems had shown they could intercept “a range of threats, chief among them exoatmospheric ballistic missiles.” The same systems that defended Israel could also be used to help allies in Europe, Levy explained.
“We are proud to take part in the important ‘Achilles Shield’ project, and will continue to be key partners in additional projects in Greece and around the world, as we develop and build the next generation of defense technologies,” he added.
This article originally appeared on JTA.org.
The post Israel and Greece ink defense deal to protect against regional threats appeared first on The Forward.
