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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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French Court Rejects Antisemitism Charge in Murder of 89-Year-Old Jewish Man
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
A French court on Thursday tossed out antisemitic-motivated charges against a 55-year-old man convicted of murdering his 89-year-old Jewish neighbor in 2022, in what appears to be yet another instance of France’s legal system brushing aside antisemitism.
French authorities in Lyon, in southeastern France, acquitted defendant Rachid Kheniche of aggravated murder charges on antisemitic grounds, rejecting the claim that the killing was committed on account of the victim’s religion.
According to French media, the magistrate of the public prosecutor’s office refused to consider the defendant’s prior antisemitic behavior, including online posts spreading hateful content and promoting conspiracy theories about Jews and Israelis, arguing that it was not directly related to the incident itself. The jurors ultimately agreed and dismissed the presence of an antisemitic motive.
In May 2022, Kheniche threw his neighbor, René Hadjadj, from the 17th floor of his building, an act to which he later admitted.
According to the police investigation, Kheniche and his neighbor were having a discussion when the conflict escalated.
At the time, he told investigators that he had tried to strangle Hadjadj but did not realize what he was doing, as he was experiencing a paranoid episode caused by prior drug use.
After several psychiatric evaluations, the court concluded that the defendant was mentally impaired at the time of the crime, reducing his criminal responsibility and lowering the maximum sentence for murder to 20 years.
Due to the defendant’s age and assessed risk, the magistrate also asked for 10 years of supervision after his release in addition to the maximum prison time.
Kheniche was ultimately sentenced on Thursday to 18 years in prison and six years of “socio-judicial monitoring.”
The three-day trail, which began on Monday, focused specifically on the alleged antisemitic motive being contested to determine the sentence, as Kheniche’s guilt for the murder was already determined. He has denied that antisemitism played any role in his actions.
However, Alain Jakubowicz, counsel for the League Against Racism and Antisemitism (Licra) and the Representative Council of Jewish Institutions of France (CRIF), both civil parties in the proceedings, argued that the defendant was “obsessed” with the Jewish religion.
Kheniche previously referred on social media to “sayanim,” a conspiracy term used to refer to a sleeper agent for Israel’s Mossad intelligence agency. He also reportedly took passport photos and a text in Hebrew found in his victim’s jacket and cut them out. But the magistrate argued that the law required the court only to consider the facts “at the same time as the crime committed,” thereby dismissing past antisemitic and conspiratorial comments.
The court’s decision “is a reflection of our society,” Muriel Ouaknine-Melki, counsel for members of the victim’s family, told AFP. “It is simply a reflection of the way France deals with the scourge of antisemitism.”
This is far from the first case in France to spark such alarm, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
Last year, the public prosecutor’s office in Nanterre, just west of Paris, appealed a criminal court ruling that cleared a nanny of antisemitism-aggravated charges after she poisoned the food and drinks of the Jewish family she worked for.
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
First reported by Le Parisien, the shocking incident occurred in January 2024, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
In another shocking case last year, a local court in France dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure.
The original sentences, handed down in June, gave the two boys — who were 13 years old at the time of the incident — seven and nine years in prison, respectively, after they were convicted on charges of group rape, physical violence, and death threats aggravated by antisemitic hatred.
The third boy involved in the attack, the girl’s ex-boyfriend, was accused of threatening her and orchestrating the attack, also motivated by racist prejudice. Because he was under 13 at the time of the attack, he did not face prison and was instead sentenced to five years in an educational facility.
Just this week, a court in Paris denied a Jewish family from Baghdad compensation for their former home, which was seized from them and now serves as the French embassy in Iraq.
The plaintiffs, descendants of two Jewish Iraqi brothers, filed a lawsuit last year seeking $22 million in back rent and an additional $11 million in damages from the French government.
According to their account, the French government leased the house as its embassy starting in 1964 and paid their family through 1974, but has made no payments for more than 50 years.
In the 1950s, the Iraqi government seized Jewish property and stripped Jews of their citizenship, yet the family retained legal ownership of their Baghdad home even after being forced to leave in 1951.
Last year, Philip Khazzam, grandson of Ezra Lawee, told The Globe and Mail that, under pressure from Saddam Hussein’s government, the French government stopped paying rent to the Lawee family and appears to have diverted the funds to the Iraqi treasury.
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Vance Defends Trump’s Iran Approach, Says Tehran ‘Can’t Have a Nuclear Weapon’
US Vice President JD Vance delivers remarks at the Wilshire Federal Building in Los Angeles, California, US, June 20, 2025. Phone: REUTERS/Daniel Cole
US Vice President JD Vance defended President Donald Trump’s approach to reining in Iranian aggression during an interview with podcaster Megyn Kelly, arguing that Tehran’s acquiring a nuclear weapon would prove disastrous for American interests.
“Iran can’t have a nuclear weapon. That is the stated policy goal of the president of the United States,” Vance said.
Vance pushed back against critics who have suggested that the president shouldn’t engage in “diplomacy” or “negotiate” with Iran, explaining that Trump will “keep his options open” while trying to advance American security interests “through non-military means.” However, Vance stressed that the president would be willing to engage militarily if left with no other options to dismantle Iran’s nuclear capabilities.
“I am very cognizant that the Middle East leads to quagmires,” he said. “Trust me, so does the president of the United States.”
Trump has discussed targeted strikes on Iranian security forces and leadership, partly as a way to pressure the regime over its violent suppression of demonstrators while also seeking to expand talks to address nuclear and missile issues. The protests, which began on Dec. 28 amid deep economic distress and mounting public frustration with Tehran’s theocratic leadership, quickly spread across the country. Security forces have met demonstrators with lethal force, mass arrests, and a near-total internet blackout that has hampered independent reporting and documentation of abuses. Some reports indicate that up to 30,000 protesters may have been killed by Iranian forces in just two days. Regime officials put the death toll at 2,000-3,000.
Vance also highlighted the importance of preventing Iran from acquiring a nuclear weapon, explaining that Tehran is the “world’s largest state sponsor of terrorism.”
“What happens when the same people who are shooting up a mall or driving airplanes into buildings have a nuclear weapon? That is unacceptable,” Vance said.
The vice president added that in the event that Iran obtains nuclear arms, other states such as Saudi Arabia will rapidly seek to secure their regimes though acquiring nuclear weapons themselves, triggering a new era of “nuclear proliferation on a global scale.”
“The biggest threat to security in the world is a lot of people having nuclear weapons,” he said.
Vance suggested that decreasing the overall number of nuclear arms in the world would help secure long-term peace for the global community.
Vance also pushed back on the chorus of critics within the Republican Party who claim the president has expended too much energy and time on foreign affairs, arguing Trump has “gotten a lot done” for the American people and most of his accomplishments are within the realm of domestic policy.
The vice president has come under scrutiny in recent months over his chummy relationship with controversial podcaster Tucker Carlson, a pundit who has repeatedly argued that the US should not attempt to dismantle Iran’s nuclear program.
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Patriots Owner Robert Kraft Unveils New Super Bowl Ad Aimed at Combating Jew-Hatred
Robert Kraft. Photo: New England Patriots/Wikimedia Commons
An initiative that focuses on combating antisemitism and was founded by New England Patriots owner Robert Kraft has unveiled a new advertisement set to air during Super Bowl LX on Sunday that calls on people to stand up against Jew-hatred.
The ad released by Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, is set in a school hallway and shows students whispering and laughing as a young Jewish classmate passes by. When the Jewish student reaches his locker, he discovers a hateful sticky note placed on his backpack by classmates that says “Dirty Jew.” Another student then walks over, covers the note with a Blue Square, and tells the Jewish kid, “Do not listen to that.” The video ends with the fellow student standing next to his Jewish classmate with another Blue Square placed on his chest, as an act of solidarity.
A message on the screen then states that two in three Jewish teenagers in the US have experienced antisemitism, which was first revealed by the Anti-Defamation League and the Jewish youth movement BBYO in 2024. Gen Z is also three times more likely to witness antisemitism.
“For the third straight year, the Blue Square Alliance Against Hate is proud to show up on sports’ biggest stage and speak directly to more than 120 million Americans with an urgent message: Stand up for each other and stand up to hate wherever you see it,” Kraft said in a released statement.
He told CNBC he is very worried about the hatred and division taking place across the US. “You’re not born with hate, it’s learned and you have to find ways to push back on it,” Kraft said. “It’s about education and making sure every day Americans understand that this is happening.”
On Sunday, the Patriots will take on the Seattle Seahawks in Santa Clara, California, and hope to win their seventh Super Bowl title.
Kraft founded the Foundation to Combat Antisemitism in 2019 in response to the rise of antisemitism and all forms of hate across the US. The Blue Square was first introduced in 2023 as a symbol for expressing solidarity with the Jewish community and Kraft launched the Blue Square Alliance Against Hate in 2025.
A survey from the Blue Square Alliance Against Hate released in December 2025 revealed that Americans are displaying more antisemitism than in the past, but are also “less aware antisemitism exists, less likely to think it’s important enough to fight, and less likely to stand up to prejudice against Jews when they encounter it.”
