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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Credit Suisse had many more bank accounts with Nazi ties than previously known, investigation finds

(JTA) — The financial services company Credit Suisse had hundreds more bank accounts with Nazi ties than it had previously revealed, a new investigation reported this week.

The findings were discovered when independent investigators audited UBS, the Swiss bank that acquired Credit Suisse in 2023.

“What the investigation has found to date shows that Credit Suisse’s involvement was more extensive than was previously known, and it underscores the importance of continuing to engage in research efforts about this horrific era of modern history,” Neil Barofsky, a lawyer overseeing the inquiry, testified before the Senate Judiciary Committee Tuesday.

Barofsky’s report found 890 accounts potentially linked to Nazis: 628 individuals and 262 legal entities.

The investigation also found that Credit Suisse provided support to the “ratlines” that enabled Nazis to escape Europe and enter Argentina, opening and maintaining accounts for the Argentine Immigration Office.

Specifically, Barofsky said in his testimony, Credit Suisse provided funds “to finance bribes, obtain fraudulent travel documents, and pay for living expenses and transportation for fugitives, including perpetrators of the Holocaust.”

Barofsky’s investigation into UBS also found multiple previously unreported instances of the forced sale of property owned by Jews during the Holocaust. It also found that Credit Suisse held accounts for the German foreign office during the Holocaust, which dealt with the deportations of Jews.

Last May, Argentina declassified more than 1,800 documents related to the ratlines at the behest of the Simon Wiesenthal Center, named for the late Nazi hunter. Barofsky’s research into Credit Suisse’s involvement in the ratlines is ongoing, he said.

The findings represent a potentially explosive capstone to years of investigation into Credit Suisse’s Nazi ties.

Jewish organizations have long claimed that in addition to playing a key role in financially supporting Nazi Germany, Credit Suisse has held onto money looted from Jews long after the war. In 1999, the Swiss bank paid Jewish groups and Holocaust survivors a settlement of $1.25 billion in restitution for withholding money from Jews who had tried to withdraw their funds.

In 2020, the Simon Wiesenthal Center, a Jewish advocacy group, alleged that the bank had also hidden information about its ties to Nazis who fled to Argentina.

The bank hired Barofsky the following year to investigate its record but fired him in 2022, angering U.S. lawmakers including Sen. Chuck Grassley, now chair of the Senate Judiciary Committee. In 2023, as the top Republican on the Budget Committee, Grassley charged that Credit Suisse was obfuscating its Nazi ties, saying, “When it comes to investigating Nazi matters, righteous justice demands that we must leave no stone unturned. Credit Suisse has thus far failed to meet that standard.” Barofsky was soon rehired.

Tuesday’s hearing grew heated when Barofsky said the bank was still interfering with his investigation. He argued that his investigation could not be completed without access to 150 documents related to a 1998 restitution settlement between UBS and Holocaust survivors, which Barofsky says may contain the names of specific account holders he is investigating.

Robert Karofsky, president of UBS Americas, alleged Tuesday that giving Barofsky access to those documents could violate attorney-client privilege.

“Materials from the 1990’s are not within the scope of the Ombudsperson’s oversight, which is meant to be focused on Credit Suisse’s history and World War II-era conduct,” Karofsky said.

Still, Barofsky said, his report will be incomplete without those documents.

“I will be unable to provide assurance in my final report that the investigation has truly left no stone unturned,” he said.

The post Credit Suisse had many more bank accounts with Nazi ties than previously known, investigation finds appeared first on The Forward.

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Former Moscow rabbi says he rebuffed proposal to convert a million Russians discussed in Epstein files recording

(JTA) — When newly released audio recordings revealed former Israeli Prime Minister Ehud Barak discussing mass conversion and selective immigration with Jeffrey Epstein, disgraced financier and the convicted sex trafficker, the reaction in Israel was swift and deeply political.

Israel’s current prime minister, Benjamin Netanyahu, accused Barak of seeking to “select” Jews for immigration and charged that Israel’s political left was trying to “replace the people” after failing at the ballot box — an echo of contemporary conspiracy theories about immigration that appear to have been treated as a serious idea at the time.

The recordings, released this week as part of the U.S. Justice Department’s latest disclosure under the Epstein Files Transparency Act, capture Barak in a wide-ranging conversation with Epstein, who died in federal custody in 2019. The audio appears to date to around 2013, when Barak — a longtime leader in the liberal Labor Party — was 71 years old and transitioning into the private sector.

In the recording, Barak argues that Israel should weaken the Orthodox rabbinate’s control over conversion and open the door to large-scale conversion as a demographic strategy.

“We have to break the monopoly of the Orthodox rabbinate — on marriage and funerals, the definition of a Jew,” Barak says. “Open the gates for massive conversion into Judaism. It’s a successful country. Many will apply.”

Over more than three hours, Barak speaks candidly about population trends in Israel, the West Bank and Gaza, warning that without a two-state solution, Jews could lose their demographic majority.

“It will be an Arab majority,” Barak says of the territories. “It’s a collective blindness of our society.”

Barak also expresses concern about the growing proportion of Arab citizens within Israel, noting that Arabs made up about 16% of the population four decades ago and roughly 20% today. He contrasts that growth with the ultra-Orthodox Jewish population, which he says is expanding more rapidly.

As a counterweight, Barak proposes immigration, conversion and minority inclusion. He praises the Druze and Christian minorities as highly integrated and points to immigrants from the former Soviet Union as prime candidates for conversion.

“We can control the quality much more effectively, much more than the founding fathers of Israel did,” Barak says. Referring explicitly to immigration from North Africa, he adds: “They took whatever came just to save people. Now, we can be more selective.”

Barak lauds the post-Soviet aliyah of the 1990s, which brought more than 1 million Russian-speaking immigrants to Israel, and says the country could “easily absorb another million.” He recounts telling Russian President Vladimir Putin that Israel about this idea and joking about mixed Russian-Israeli names in the military as evidence of rapid integration.

The remarks drew sharp criticism from Pinchas Goldschmidt, who spent more than three decades leading Moscow’s Jewish community before leaving the country after Russia’s invasion of Ukraine in 2022. In an interview, Goldschmidt said the recording echoed conversations he encountered repeatedly during his years in Russia.

“I spent 33 years in Moscow, and there was talk like this,” Goldschmidt said. “Not necessarily among the heads of the agencies dealing with aliyah, but among employees and officials who felt this was their opportunity to stop Israel from becoming a Levantine country.”

Goldschmidt said those attitudes occasionally surfaced in direct encounters with Israeli political figures. He recalled a meeting with former Israeli minister Haim Ramon, who asked whether Orthodox rabbinical courts could convert large numbers of non-Jewish immigrants from the former Soviet Union.

“He came to me with a number,” Goldschmidt said. “He mentioned 100,000.”

Goldschmidt said his response was categorical. “Halacha doesn’t speak in numbers,” he said, referring to Jewish law. “There is no number on the top and no number on the bottom. Halacha speaks about standards and conditions. If 1 million people are ready to convert according to Jewish law, then we will convert 1 million people. And if they are not ready, we will not convert even one.”

Goldschmidt said the meeting took place after Ramon had left government following a sexual misconduct scandal but emphasized that it was not a casual exchange.

“It was more than a conversation,” he said. “It was not a conversation over tea. If he came to see me officially, with a question like that on the table, then it meant something.”

For Goldschmidt, Barak’s claim in the recording that he discussed such matters with Putin was particularly striking. “Why do you have to speak to Putin about converting a million Russians?” he asked. “People can leave Russia without permission. The person he needed to speak to was me.”

Goldschmidt said Barak’s framing of conversion and immigration would be widely perceived in Israel as offensive. “Anyone from Middle Eastern backgrounds would hear this whole conversation as extremely racist,” he said. “And anyone who is traditional or religious would also find it very offensive.”

In his comments, Netanyahu also said Barak’s close relationship with Epstein proved that Epstein did not work for Israel or its intelligence services, saying it would make no sense for an Israeli asset to be closely associated with one of the government’s most vocal opponents.

Barak’s ties to Epstein — including repeated meetings years after Epstein’s 2008 conviction — have been reported previously, and there is no evidence of criminal wrongdoing by Barak.

The post Former Moscow rabbi says he rebuffed proposal to convert a million Russians discussed in Epstein files recording appeared first on The Forward.

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Ex-Head of NYC Office to Combat Antisemitism Discusses Being Abruptly Fired by Mamdani, Replaced With Israel Critic

The Mayor’s Office to Combat Antisemitism, led by Moshe Davis, held its first meeting on July 17, 2025, at City Hall in New York City. Photo: Ed Reed/Mayoral Photography Office

Moshe Davis was replaced this week as the executive director of the New York City Mayor’s Office to Combat Antisemitism and spoke with The Free Press about his firing, which came without notice, while also sharing a message for his replacement, liberal Zionist Phylisa Wisdom.

Mayor Zohran Mamdani’s office announced on Wednesday that Davis was being replaced by Wisdom, 39, who recently served as the executive director of the New York Jewish Agenda. NYJA is made up of “liberal and progressive Zionists,” according to its website. The group has criticized Israel’s military actions in the Gaza Strip and opposes the boycott, divestment, and sanctions (BDS) movement against Israel. “NYC deserves a mayor who will stand up for Palestinians in the face of state-sanctioned violence,” Wisdom previously posted on X.

The Mayor’s Office to Combat Antisemitism was established in May of last year by Mamdani’s predecessor, Eric Adams.

Davis, 28, told The Free Press he was not told in advance that he was being replaced, and found out only after it was publicized online and in the news.

“I was reporting to work like I do every day … at some point, I get a text and then a tweet and then see an article that they have named a replacement for my position. Not something that was told to me in advance,” he explained. “At some point they came to my desk and said, ‘Let’s talk,’ and they were sorry for the way it was done. But they said they were looking to go in a new direction.”

“I’m a loud, proud Jewish person who walks with a kippah on my head,” he added. “A proud Zionist. Someone who takes their Judaism to heart and it means a lot to me and my family … And I think this administration maybe felt that was too much for them.”

Anti-Jewish hate crimes in New York City increased by 182 percent in January during Mamdani’s first month in office compared to the same month last year, according to newly released statistics from the New York City Police Department (NYPD). There were 31 anti-Jewish hate crimes in the first month of 2026, which was more than half of all the hate crime incidents reported in January.

Davis told The Free Press this week that in the last month, he has been trying to push forward efforts to combat antisemitism in New York and protect Jewish New Yorkers but hasn’t “found much traction” from Mamdani’s office.

“You’re gonna put a new director in? Get to work. Jewish New Yorkers are on edge, are fearful of the rise of antisemitic incidents,” Davis said. “That’s what Jewish New Yorkers want to see: they want to see someone who cares about their concerns. If you can’t correctly understand where this hatred is coming, where this propaganda and [activism] is coming from, and how it effects Jewish New Yorkers, it’s gonna be a hard job.”

“I’m afraid if you’re giving too much leeway to propaganda and activism, Jewish New Yorkers are going to be targeted,” he added. “They’re going to be unsafe … that’s something that scares me.”

Wisdom said in a released statement that she was “honored and humbled” to be the new executive director of the Mayor’s Office to Combat Antisemitism.

“New York City has long been a beacon of hope for the Jewish community,” said the Jewish Brooklyn resident. “We will continue to ensure that Jewish safety and belonging remains at the core of this administration’s vision for a more livable city. In a time of rising hatred and fear, I look forward to embracing this solemn responsibility — both to represent the diverse array of Jewish voices to City Hall in this critical moment, and to demonstrate the power of pluralistic democracy in the greatest city in the world.”

Mamdani’s office said that as head of the New York Jewish Agenda, Wisdom “successfully advocated for legislation in Albany to combat antisemitism and other forms of hate and testified before the New York City Council in support of increased funding for hate crime prevention.” Wisdom also previously worked in advocacy through the Union for Reform Judaism’s Religious Action Center. She supports Israel’s right to exist as a Jewish state but, like Mamdani, opposes the IHRA definition of antisemitism, a reference tool for identifying antisemitic hate crimes that has been widely accepted by Jewish groups and governing institutions around the world.

Some Jewish leaders have expressed concern about Wisdom’s past work for Yaffed, an organization that pushes for more oversight of secular education in New York’s ultra-Orthodox yeshivas. Wisdom was Yaffed’s director of development and government affairs before joining NYJA in 2023.

“The leader of the Office of Antisemitism cannot have a contentious relationship with the Hassidic yeshiva community,” Yaacov Behrman, who heads public relations for the Chabad Lubavitch Headquarters in Brooklyn, wrote on X in early January.

“When the office was created, I was part of the early conversations about its purpose: ensuring that Jewish New Yorkers feel protected and free to live openly and proudly,” he added. “And in New York, a large share of antisemitic hate crimes target Hassidic and Yeshivish Jews. It is difficult to understand how someone who has spent years publicly antagonizing yeshivas could build the relationships or provide the reassurance needed for the community most often targeted by antisemitic attacks. This is not politics. It is common sense.”

Those who support Wisdom’s appointment as the new executive director of the Office to Combat Antisemitism include US Rep. Jerry Nadler; New York City Comptroller Mark Levine; State Sen. Liz Krueger; former New York City Comptroller Brad Lander, Rabbi Rick Jacobs, president of the Union for Reform Judaism; and Amy Spitalnick, CEO of the Jewish Council for Public Affairs.

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