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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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How a 19th century murder introduced Americans to a Jewish funeral
In June 1857, newspapers from Philadelphia to St. Louis carried reports of a shocking crime in western Massachusetts. Isaac Jackson, a 17- or 18-year-old German Jewish peddler from Westfield, was shot and robbed while traveling his route between the towns of Westfield and Russell. His body was dragged to the bank of a river, concealed beneath stones and debris, and not discovered until the following day. Contemporary newspaper stories described it as one of western Massachusetts’ most notorious murders in half a century.
The crime quickly attracted national attention as accounts proliferated, sometimes differing on details such as Jackson’s age. Reporters described the search for his body, the arrest of Charles Jones, known to readers as the “ministerial burglar,” and the growing public anger that led some spectators to openly discuss lynching the accused before he could stand trial.
The attention came decades before mass migration from Eastern Europe transformed American Jewish life. The country’s Jewish population numbered no more than 200,000. Yet Jackson’s murder became national news, and newspapers far beyond Massachusetts used the story of his funeral to explain Jewish burial and mourning customs to their readers.
After Jackson’s body was recovered, it was taken to Hartford, Connecticut, for burial, “there being no synagogue at Westfield.” His funeral was held at Touro Hall, home of Congregation Beth Israel, which had only recently converted the former North Baptist Church into a synagogue with the help of a bequest from the Jewish philanthropist Judah Touro.
According to an account first published in the Hartford Times and widely reprinted in newspapers across the country, the body was washed and clothed in white linen garments “expressly made by Jewish women,” who considered it a final act of kindness toward a fellow Jew. Earth was placed beneath the head “to indicate that all cometh from the earth and returneth thither again.” The head was turned toward the east, symbolizing, the newspaper explained, “the great reverence of the Israelite towards the land of his nationality,” and the hope that “as the sun rises to revivify all creation so will the dead finally rise to everlasting life.”
As the coffin was lowered, those gathered prayed, “May the soul of the departed come to its resting place in peace.” Each mourner then placed earth upon the grave before reciting the words, “Dust thou art, and unto dust thou shalt return.”
The funeral itself was not the only moment that revealed how Isaac’s family mourned.
When word reached Westfield that a peddler had been murdered along the road to Russell, “there was a great rush in that direction, and at least one hundred persons were promptly there. Among them were Coroner Abbott, Justice Lewis, and other prominent citizens.” Isaac’s brother Joseph also hurried to the scene. At first, according to one newspaper account, he refused to believe the victim could be his younger sibling. But when he saw the wagon, he recognized it immediately and “burst into tears.”
As the body was recovered from the stream, Joseph, the newspaper reported, performed what it described as his “first duty as a Jew,” removing from Isaac’s pockets the tefillin he carried “to bind around his forehead and arm each morning upon rising.”
The newspapers also offered small glimpses of the life that had ended so suddenly. Isaac was the youngest of four brothers, whose family operated a store in Westfield and maintained traveling peddler wagons throughout the surrounding countryside. On the morning of the murder, he left carrying dry goods, jewelry and ready-made clothing. Among the possessions later identified by his brother was his watch.
The burial rites did not end with the funeral.
Several weeks later, the Springfield Daily Republican published a brief account, later reprinted in the Boston Evening Transcript, about one of Isaac’s brothers while he was again traveling as a peddler with the same wagon. As he unfolded a piece of cloth for a customer, he noticed a single drop of blood. Overcome with emotion, the newspaper reported, he “cried for a few moments like a child,” then folded the cloth and declared that he must return to Hartford so the bloodstained cloth could be buried with his brother. According to the account, everything bearing Isaac’s blood that had been found after the murder had already been interred with him, per Jewish tradition.
Isaac Jackson still rests in Hartford’s Zion Hill Cemetery. Much of his life has been lost to history. But the newspapers that reported his murder preserved something that endures: a careful record of the customs through which his family and community buried him.
The post How a 19th century murder introduced Americans to a Jewish funeral appeared first on The Forward.
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How an obscure centrist politician could be key to defeating Netanyahu in October
(JTA) —
TEL AVIV — At a barbecue on a Netanya rooftop earlier this month, MK Yoav Segalovitz, a politician most people outside Israel have never heard of, told his fellow members of the leading opposition party Yesh Atid that he would not be running with them in the upcoming October election.
It’s a decision that could reshape Israel’s political landscape and determine whether Prime Minister Benjamin Netanyahu will lose the October 27 election.
That’s because Segalovitz, 67, who formerly headed the Israel Police’s Investigations and Intelligence Division, is planning to join Ra’am, an Arab party that was the kingmaker in the 2021 elections, pollster Yousef Makladeh told Jewish Telegraphic Agency, describing his conversation with Segalovitz prior to leaving the party. Makladeh added that the move had been under discussion for months.
In an official statement last week, Ra’am’s chairman Mansour Abbas and Segalovitz said they had met and held a “cordial and positive” discussion about the possibility of Segalovitz joining Ra’am’s slate in the upcoming Knesset elections. The two agreed to continue direct talks in an effort to advance the matter.
If that indeed happens, it would send a seismic shock though the Israeli political system on two fronts: Segalovitz would be the first lawmaker in decades to leave a Zionist party for an Arab-led party; and that party would be in a position to join other opposition groups to pry control of the next Israeli government away from Netanyahu.
The willingness of Ra’am and two Zionist slates — Yair Lapid’s Yesh Atid party and Naftali Bennett’s New Right party — to join a coalition in 2021 led by Bennett and Lapid provided the needed seats to push Netanyahu out of power after 12 consecutive years as prime minister. The first coalition in Israeli history to take office with the support of an Arab party was unprecedented –and viewed by many as a historic breakthrough in Jewish-Arab political cooperation.
The question in 2026 is: Could it happen again?
This time around, the prospect of an Arab party in the coalition prompts more wariness among many Israelis, and Bennett and Lapid have both ruled out forming a coalition with one.
Israeli polls have consistently shown that neither Netanyahu’s coalition nor the bloc of opposition Jewish parties led by his chief rival, former IDF Chief of Staff Gadi Eisenkot, is on track to secure the 61 seats needed to form a government. The opposition’s Jewish parties have consistently polled at approximately 58 to 60 seats, while Netanyahu’s bloc trails with roughly 50.
That deadlock has thrust Ra’am, led by MK Mansour Abbas, back into the spotlight. Most recent polls give the party between five and seven seats, potentially making it the kingmaker once again.
Founded in 1996, Ra’am, whose name is an Arabic acronym meaning United Arab List, has roots in the Southern Branch of the Islamic Movement and had until recently been a religious Arab party. It had been part of the traditional bloc of Arab parties in the Knesset until Abbas split away, as part of his strategy to shift the party’s focus from the Israeli-Palestinian conflict to practical achievements for Israel’s Arab society.
Makladeh, who has conducted surveys for Channel 13 and political parties across Israel’s political spectrum, describes Ra’am as “the missing piece of the puzzle” that could lift the opposition bloc “to 62 or 63 seats.”
In 2021, however, there was a shedding of some of the longstanding reluctance to consider an Arab party in the coalition, for those who saw the political necessity of doing so in order to remove Netanyahu from office. Netanyahu himself had reportedly spoken with Abbas about some form of a political partnership. This time around, the prospect of an Arab party in the coalition prompts more wariness among many Israelis, particularly this early in the election cycle when it is unclear if it will be absolutely necessary to do so.
Political commentator Nadav Perry, host of one of Israel’s most influential political podcasts, says that the party’s ties to conservative Muslim religious leadership, together with the rapid collapse of the 2021 government and the trauma of Oct. 7, 2023, had effectively pushed the idea of Ra’am joining another coalition with Jewish parties back to “square one.”
The addition of Segalovitz to Ra’am could change that by making the party more palatable to the Israeli public and could expand its voting base.
Ameer Bisharat, the former director-general of the National Committee of Arab Local Council Heads, added that Arab Israelis are “hungry for change.”
“Change can come through political power, and Abbas understands that very well. He is trying to create that political power,” Bisharat said
JTA reached out to both Ra’am and Segalovitz for comment. Segalovitz’s spokesperson declined to comment, while Ra’am did not respond to a request for comment.
Segalovitz has been a member of the Lapid-led Yesh Atid party, a centrist bloc which emphasizes secular rights and opposition to draft exemptions for haredi Orthodox yeshiva students, since 2016. He later served as Deputy Minister of Internal Security in the Bennett-Lapid government. In that role, Segalovitz was the public face of the government’s efforts to combat violent crime in Israel’s Arab communities. During his tenure, the number of murders in Arab communities declined sharply before rising dramatically again after the government fell.
Bisharat, who worked with Segalovitz and now advises the public policy department at the Accord Institute on Arab voting patterns, said the Bennett-Lapid government was “successful” for Arab society. It helped build trust between the government and Arab citizens and it presided during a decline in violent crime in the Arab communities in Israel.
Under Segalovitz’s leadership, a special plan was developed to combat crime in Arab communities, focusing on the main drivers of crime, improving case clearance rates and strengthening cooperation among the various authorities, which was not continued under far-right National Security Minister Itamar Ben-Gvir. In Segalovitz’s only full year in government, the number of Arab citizens killed in crimes fell from 126 to 116, according to data from the Abraham Initiatives, a nonprofit that tracks violence and crime in Arab communities. The figure surged to 244 the following year, after he was replaced.
“Segalovitz was the point person in the previous government on crime in the Arab community,” said Perry, the political commentator. “He worked on it, and he delivered results. That made him a very popular figure on the Arab street. Not because he was pro-Palestinian, not because he was against the IDF, but because he reduced crime among Arab citizens.”
Former Yesh Atid MK Inbar Bezek, who served alongside Segalovitz in both the party and the coalition that relied on Ra’am, told JTA: “I saw with my own eyes that Yoav is an extremely respected and well-liked figure throughout Arab society, especially among local government leaders.”
Segalovitz’s possible move is far more than symbolic.
Bezek believes Segalovitz could both increase Arab voter turnout and attract Jewish left-wing voters to Ra’am. “I truly think he’s someone who brings voters to the ballot box,” she said. But she emphasized that the addition of Jewish voters would not change the overall balance between the opposing blocs, because those voters would otherwise support the Democrats, the most left-wing Zionist party.
That assessment appears to be supported by a recent Channel 13 poll, which was conducted in part by Makladeh. The survey found that Ra’am would rise to seven seats if Segalovitz joined the party, compared with five seats in most recent polls. Makladeh said six of those seats would come from Arab voters, while one would come from Jewish voters.
The move’s real significance, argued Perry, lies not in winning additional votes before Election Day but in what happens afterward. He says that bringing Segalovitz into the party is intended “to create renewed legitimacy for Ra’am’s participation in a governing coalition.”
“I don’t think this would dramatically reshape the electoral map,” Perry said. “But it could dramatically reshape the question of legitimacy. It could complete Mansour Abbas’ metamorphosis from the leader of a non-Zionist Islamist party into the leader of a Jewish-Arab party that puts the integration of Israel’s Arab citizens first, while setting aside issues related to the Palestinian national struggle.”
Perry’s comments come as leaders of the opposition bloc send mixed and sometimes contradictory signals about whether they would govern with Ra’am.
Eisenkot has said he “doesn’t rule out” a coalition partnership with Abbas. Another strong contender for the premiership, Bennett, whose Together (Beyachad) party is polling second within the opposing bloc, said in February that “after October 7, there is no mandate in Israel for a government that relies on Arab parties.” Bennett recently declined to answer directly when asked whether he would rely on Abbas to form a government. Speculation is high, however, that he would agree to sit with Ra’am, given his past record of including the party in the coalition after running a campaign in which he promised not to do so.
Opposition Leader Lapid joined forces in this election cycle with Bennett after his own party struggled in the polls and the two now run together on the same slate. Lapid has also ruled out forming a government that relies on Arab parties — a notable position given that Lapid was the architect of the move to bring Ra’am into the coalition in 2021. Another opposition leader, Avigdor Liberman who heads Yisrael Beiteinu, sat with Ra’am in the 2021-2022 government. Last week, however, he said that “Ra’am cannot be a coalition partner.”
Segalovitz’s membership in Ra’am could soften that resistance.
“It will be very difficult to delegitimize a party whose number two is a Zionist and a former Israel Police major general,” Makladeh said. He believes that Segalovitz’s addition could effectively “legitimize” Ra’am’s votes in the eyes of the Israeli public, making it easier for opposition leaders to cooperate with the party after the election.
The hesitation among opposition leaders also reflects Netanyahu’s campaign strategy, which identifies the bloc’s dependence on Arab support as its main political vulnerability.
In a video posted this month on X, Netanyahu juxtaposed his political rivals with Abbas under the slogan, “It’s them or us.”
Segalovitz’s potential move has also drawn backlash from the right. Ben-Gvir called Segalovitz’s departure from Yesh Atid “a joint conspiracy by the left to pave the way for a future government with the Muslim Brotherhood.” Coalition lawmaker Tally Gotliv of the Likud called Segalovitz Abbas’ “pet Jew” and warned that his move could lead to “the imposition of Sharia law on Israel.”
Perry said, “Almost the only political asset Netanyahu has left to take into the election is negative campaigning, because it’s very difficult to build a positive campaign around the last term.” He argued that Netanyahu has relatively few lines of attack against Eisenkot beyond the possibility that he could form a government with Arab parties. “That’s basically the Likud’s one-trick pony in 2026,” Perry added. “And it’s a message that has political effectiveness.”
This is why the addition of Segalovitz who comes from the Israeli center and not the far left is significant, Perry explained. The political commentator added: “If Ra’am enters the realm of legitimacy — because it is no longer Ra’am, it is no longer Islamist, and it is no longer only Abbas but Abbas and Segalovitz — then that could create a more realistic possibility of removing Netanyahu after the election.”
The post How an obscure centrist politician could be key to defeating Netanyahu in October appeared first on The Forward.
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Man charged in Central Synagogue attack linked to posts about Israel, Judaism, and Mamdani
The man accused of attacking a woman and a security guard at Central Synagogue, a prominent New York City congregation on Manhattan’s Upper East Side during Friday night services, had filled his Facebook page with posts about Israel and Judaism in the months leading up to the attack — and, according to his aunt, had expressed a desire to convert to the Jewish faith.
“He’s mentally traumatized because of his desire to belong to that religion [Judaism] — that’s what he’s said,” Myriam Montes, the aunt of Larry Montes, 46, told the New York Post.
“Given what happened, he might not have been in his right mind,” she said. However, she added that she had not spoken with her nephew in three months.
On a Facebook page that appears to belong to Montes, he reposted a video comparing New York City Mayor Zohran Mamdani to Iran’s Ayatollah Ruhollah Khomeini.
Other videos reposted on the page focused on Jewish and Israeli topics. One featured a Jewish man disputing claims that the Talmud contains disparaging remarks about Jesus. In 2024, he posted a photo of the map of Israel with text overlaid that says, “Keep Israel in your heart.” Another reposted video featured Rabbi Yosef Mizrachi explaining why evangelical Christians support Israel.
The page also reposted several videos from Ruhama’s Food, a popular Israeli social media account.
The Facebook page’s recent posts are more disjointed. They include screenshots showing attempts to translate seemingly incoherent Spanish text into Hebrew.
Police said Montes had three prior arrests before the Central Synagogue attack, all of which were for robbery.
Montes was charged with two counts of assault as a hate crime and one count of criminal mischief as a hate crime. He is expected to appear in court on August 20.
The post Man charged in Central Synagogue attack linked to posts about Israel, Judaism, and Mamdani appeared first on The Forward.

