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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art

(JTA) — A Long Island school district agreed to pay a $125,000 settlement to a former student whose pro-Palestinian artwork was painted over in a high school parking lot.

The lawsuit stemmed from a September 2024 incident at Half Hollow Hills High School West, which permitted seniors to decorate their campus parking spots. A Muslim-American student, who was a senior at the time, painted a watermelon featuring a keffiyeh pattern alongside her name in Arabic and the phrase “Peace be upon you” on her space.

At the time, protests against the war in Gaza were at a peak, and the watermelon and keffiyeh, the traditional Palestinian headscarf, are both widely used symbols of Palestinian solidarity. The school painted over the artwork after it drew outcry from some Jewish parents in the district, determining that it had run afoul of the district’s rules barring political designs.

“For the school district, neutrality is the single most important issue when it comes to limiting speech,” the Half Hollow Hills School District’s attorney, Jacob Feldman, said at a school board meeting at the time, according to a contemporaneous Newsday report.

The student, who has not been identified publicly, testified at that meeting last year. “I was told by my principal that the watermelon was being interpreted as antisemitic by anonymous adults,” she said, according to the Newsday footage. “I feel deeply offended that the word antisemitic was used to describe a piece of my artwork.”

In March 2025, the New York chapter of the Council on American-Islamic Relations filed a lawsuit on behalf of the student alongside Stoll, Glickman & Bellina LLP, alleging that the district had violated her free speech rights and caused her emotional distress.

“The whitewash of Plaintiff’s pro-Palestinian speech was not to prevent substantial disruption of any school activity or threatened harm to the rights of others, as Half Hollow permitted and even amplified speech on other equally, even more, controversial issues,” the lawsuit stated, according to the Associated Press.

In court filings, Steven Stern, an attorney appointed by the district’s insurance provider, wrote that the watermelon image “symbolized anti-Semitic hate speech,” arguing that the district should be able to dictate art allowed in the parking lot.

“Any student, teacher, or member of the public could have driven into the parking lot and reasonably understood the school was endorsing a political message — or worse, anti-Semitic hate speech — by allowing it,” Stern wrote, according to Newsday.

The settlement, which was approved by the Half Hollow Hills school board at a meeting on April 21, will be paid by the district’s insurance carrier, according to Superintendent John O’Farrell.

In a statement obtained by Newsday, O’Farrell said that students were no longer allowed to paint their parking spaces “following the incident and the disruption it caused.”

The lawsuit was not the first time that the school district had courted controversy over Israel-related issues. Last year, the district drew scrutiny after a study guide distributed to some 10th graders described Zionism as “an example of extreme nationalism,” prompting condemnation from Rep. Elise Stefanik.

Christina John, a staff attorney for the New York chapter of the Council on American-Islamic Relations, which filed the lawsuit alongside Stoll, Glickman & Bellina LLP, welcomed the outcome in a statement.

“This settlement sends a clear message that viewpoint discrimination and the censorship of Palestinian expression cannot be justified under the guise of neutrality,” John said. “No student should be interrogated, silenced, or punished for peacefully expressing their identity or solidarity with oppressed people.”

The post Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art appeared first on The Forward.

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Assad Regime Remnants on the Ground in Lebanon Helping Hezbollah

Hezbollah fighters walk near a military tank in Western Qalamoun, Syria, Aug. 23, 2017. Photo: REUTERS/Omar Sanadiki

Senior officers from the former Assad regime in Syria are currently in neighboring Lebanon helping the terrorist group Hezbollah, raising tensions between Damascus and Beirut as the two governments seek to deepen their fragile cooperation.

The extensive coordination between Iran-backed Hezbollah and remnants of Assad’s security apparatus, which was also supported by the Iranian regime until its fall, has fueled fears of an emerging dynamic that could undermine Syria’s new government and deepen regional instability.

Last week, Lebanese Prime Minister Nawaf Salam met with Syrian President Ahmed al-Sharaa in Damascus as the two countries work to expand bilateral cooperation and engagement, with talks centered in part on former Syrian regime figures in Lebanon amid fears of emerging forces that could destabilize the new government.

Following the fall of long-time Syrian dictator Bashar al-Assad in December 2024, many officials in his regime are believed to have fled to or sought refuge in Lebanon, a development that has intensified diplomatic friction and security tensions between Damascus and Beirut.

Hundreds of pro-Assad military and intelligence officers and other security officials had reportedly entered the country through illegal border crossings in the Bekaa Valley in eastern Lebanon and via northern border regions.

In an interview with Saudi broadcaster Al Arabiya, Salam dismissed claims that most senior Assad-era officials have sought refuge in the country, while reaffirming the government’s commitment to help preserve Syria’s security interests.

“Most are in Russia and other countries, with just a small number still on Lebanese soil. But the government will work to ensure Beirut is not used as a base to undermine Damascus or to facilitate any political or military activity against it,” the Lebanese leader said.

During last week’s talks, Lebanese and Syrian officials agreed that any extradition of anti-regime forces would proceed under a joint legal framework to be coordinated through the justice and interior ministries in both countries.

The Syrian government has urged Lebanese authorities to arrest and extradite former Assad-era officers amid fears they are joining forces with Hezbollah and allied Alawite networks, where they have reportedly found refuge as part of a renewed effort to destabilize the country.

“We will not allow anyone on Lebanese soil to act against the Syrian government,” a Lebanese security source told Al Arabiya. “Lebanon will never serve as a platform for remnants of the former regime or militias operating against Arab states.”

Last year, al-Sharaa became Damascus’s president after leading the rebel campaign that ousted Assad, whose Iran-backed rule had strained ties with the Arab world during the nearly 14-year Syrian war, with an offensive spearheaded by al-Sharaa’s Islamist Hayat Tahrir al-Sham (HTS) group, a former al-Qaeda affiliate.

After years of intervening in Syria’s civil war to support Assad, the Lebanese terrorist group Hezbollah significantly expanded its political and military influence across the country as Iran’s chief proxy force.

However, the fall of Assad’s regime cut off Hezbollah’s key overland supply corridor through Syria, dealing a major setback to Iran’s “Axis of Resistance” and disrupting one of the group’s most vital strategic lifelines.

According to intelligence assessments, Assad regime supporters who fled into Lebanon have not simply gone into exile but are believed to have formed an organized network described by Syrian officials as the “operational brain” of Assad’s army on Lebanese territory, according to Arab and Israeli reports.

More than 200 former officers and senior figures from Assad’s military and intelligence apparatus have reportedly taken refuge in Hezbollah strongholds and heavily Alawite areas in northern Lebanon, where, Syrian officials warn, they are working to preserve the military infrastructure and strategic assets of the Iran-backed Shiite axis.

Arab media networks report that Hezbollah has provided former regime officers with protection and safe houses in exchange for intelligence expertise and operational support, aimed at helping establish armed cells and Alawite militias inside Lebanon.

Recently, Syrian authorities identified a covert Hezbollah-linked network allegedly plotting attacks against senior figures in the new Syrian government, with Damascus suspecting exiled Assad-era officers based in Lebanon are playing a central role in efforts to undermine the country’s stability.

Last week, Syria stopped a Hezbollah terrorist cell that was plotting to assassinate senior government officials, according to the Syrian Interior Ministry. With raids at multiple locations, Syrian security forces made 11 arrests and seized a cache of weaponry.

In April, the same Interior Ministry announced five arrests in another assassination attempt plotted by Hezbollah. The terrorists targeted Rabbi Michael Khoury in Damascus, with authorities identifying a woman who attempted to plant an explosive outside his home. The suspects later confessed to authorities they had drones supplied by Hezbollah they intended to use in an attack.

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1912 Yiddish operetta tackles class conflict and women’s rights 

One of the smash hits of New York’s thriving Yiddish theater scene in the early 20th century grappled with socio-political issues that still resonate 100-plus years later. It’s coming back for a very limited run and you don’t have to speak Yiddish to enjoy it.

The production — a concert of songs from the 1912 Yiddish operetta Khantshe in Amerike — will be performed twice this month, first at Bard College in Annandale-on-Hudson, New York and then at the YIVO Institute for Jewish Research in Manhattan.

The protagonist, Khantshe, is a young working-class woman who dresses as a man, working as a chauffeur for a nouveau-riche immigrant family. Khantshe flirts with and romances the women she works for — mother and daughter alike. The operetta grapples with class conflict, women’s rights, gender fluidity and cars.

The performances, made possible by material reconstructed from archival documents, will feature students from Bard accompanied by piano. There will be no dialogue; instead the singers will deliver brief plot summaries in English before each song. A translation of the lyrics will be included in a booklet for the audience, who will also be able to follow along watching English supertitles.

The operetta first opened on Dec. 31, 1912 at Sarah Adler’s Novelty Theatre in Williamsburg, Brooklyn and was a runaway hit. It was mounted in Warsaw just six months after the New York premiere.

“This is one of the shows that were in dialogue with all of the political and social issues that people were talking about,” said Alex Weiser, director of public programs at YIVO and a member of the trio that reconstructed the performance materials. “They were made because the masses needed the cultural material in their language that spoke to the specificity of their milieu.”

Khantshe in Amerike was also a turning point in the career of both its composer, Joseph Rumshinsky, and its star, Bessie Thomashefsky. The previous year she had left her renowned husband Boris Thomashefsky, the titan of the Yiddish stage, known as a compulsive philanderer.

At the height of their influence, the Thomashefskys owned theaters in and out of New York, published their own magazine, The Yiddish Stage and wrote columns in the popular Yiddish newspapers of the day. When Boris Thomashefsky died in 1939, some 30,000 people lined the streets of the Lower East Side for his funeral.

“This show was a star vehicle for Bessie when she first left Boris,” notes Weiser. “They were a power couple and this was a really important turning point in her career. She left him, she went out on her own and there was a big question: ‘Is this it for her?’”

The angry, wily, rebellious and militantly feminist character that Bessie Thomashefsky portrayed became the prototype for a series of heroines she played going forward. They were tough, brassy, usually working-class fighters, endowed with chutzpah.

Bessie Thomashefsky also produced the operetta.

The musical was a watershed moment for Rumshinsky, as well. He went on to dominate the American Yiddish musical for the rest of the decade. It marked the first time that “American rhythm” had been incorporated in Yiddish music, a euphemism for acknowledging the influence of African-American music on the genre.

“Nothing had ever happened like that in Yiddish theater before,” said Ronald Robboy, who was part of the team that reconstructed the performance material. “Yiddish theater then quickly started incorporating elements of Tin Pan Alley. It also became interestingly more self-consciously Jewish, as smarter and better educated composers learned how to manipulate Jewish modal material, the scales that came from liturgical music and klezmer music. So the music was at once more American and at the same time more skillfully Jewish in its self-identity.”

Robboy’s connection to the material is a lengthy one. For five years he served as researcher for the Thomashefsky Project, an homage to the legacy of Boris and Bessie Thomashefsky instigated by their grandson, the late conductor Michael Tilson Thomas. The culmination of the project occurred in April 2005 with the premiere of  The Thomashefskys: Music and Memories of a Life in the Yiddish Theater at Carnegie Hall. A recording of a subsequent performance in Miami Beach aired on the PBS series Great Performances in 2012.

Robboy worked with Weiser and Max Friedman, a law student in Memphis, to turn a number of archival documents into the printed matter needed to do the Khantshe performance. In 2023 the team reconstructed Rumshinsky’s Shir-hashirim operetta.

The documents for Khantshe came from YIVO and the American Jewish Historical Society, among other sources. They included a copy of the libretto that had been published as a bootleg in Warsaw.

Friedman got obsessed with Yiddish while studying for a master’s degree in music composition at Brandeis. For his master’s thesis he set to music sound recordings of Yiddish poets H. Leivick, Yankev Glatshteyn, Kadia Molodovsky, and Rokhl H. Korn reading their own work.

The last musical number in Khantshe in Amerike has the protagonist singing about herself. Soon the song Khantshe was played whenever Bessie Thomashefsky walked into restaurants and social gatherings. Tilson Thomas often played it as she made her triumphant entrance into the family living room.

Khantshe in Amerike will be performed on Thursday, May 14, in the Bitó Conservatory Building at Bard College from 7 – 8:30 p.m.

It will also be performed at YIVO on Monday May 18, at 7 p.m., as part of Carnegie Hall’s United in Sound: America at 250 festival. Admission is $15, $10 for YIVO members and students. Registration is required for the free livestream on Zoom.

Register

 

The post 1912 Yiddish operetta tackles class conflict and women’s rights  appeared first on The Forward.

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