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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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The latest victim of the culture war over Israel is a leftwing, lapsed Catholic Bible scholar

The flames of cultural boycott of all things Israeli, Zionist and/or Jewish continue to spread across the European continent.

Yesterday, leftwing Israeli filmmaker Nadav Lapid was prevented from serving on the jury at next month’s international film festival in Marseilles. Though Lapid has loudly denounced the “genocide” in Gaza, his crime — apart from being an Israeli who nevertheless lives and works in France — was that 10% of his most recent film Oui was financed by an Israeli source. (The irony is that the European Union, which Lapid first approached for the financing, refused on the grounds that the film was too anti-Israeli.)

Today, though, the latest victim is neither Israeli nor Jewish. Instead, he is a 76-year-old lapsed Catholic and equally lapsed leftwing extremist who also happens to be one of Italy’s most revered novelists, columnists and translators: Erri De Luca. Once again, it is not just hypocrisy that abounds in this affair, but also irony.

As a student during the anni di piombo, or “years of lead” — the grim period, stretching from the mid-1960s to late-1970s, when Italy was convulsed by political and social turmoil — De Luca became a leading figure in Lotta Continua, one of the militant ultra-leftwing groups. Upon quitting the movement, De Luca also quit the public scene, taking a series of blue-collar jobs, whether as plasterer or construction worker.

By the time De Luca reached his 40s, he also took to writing and has amassed an oeuvre of several dozen books that range across genres and have been translated into several languages; remarkably, he also taught himself ancient Hebrew in the 1980s, while working with a Catholic charity in Africa. It was there that De Luca began to read the one book he found in his room, a copy of the Bible. Fascinated, he acquired three different Hebrew-Italian dictionaries and began to translate the texts on his own. Forty years later, he continues this labor of love, recently publishing his own interpretation of Genesis.

Alessandro Carrera — a friend and colleague who is also a wildly prolific and prominent writer in Italy — told me that De Luca’s approach to the Hebrew Bible “follows Walter Benjamin’s suggestion to translate the Bible as literally as possible, yet without De Luca knowing Benjamin’s essay on translation.”  (When I asked Alessandro how he knew this, he replied “I know that because I asked him.”) But why his fascination with the Bible? De Luca told an interviewer for the French newspaper Libération  that he wanted to grasp “this language which had taken upon itself the weight of the first monotheistic religion.”

This attachment to the Bible, as unwavering as it is unideological, has had perverse and predictable consequences in our current era of sheer thoughtlessness.  Last month, De Luca gave a long interview in Rome to Omer Lachmanovtich, the editor-in-chief of the Israeli daily Israel Hayom. The occasion was his upcoming appearance at the International Writers’ Festival in Jerusalem. Over the course of the conversation, De Luca addressed the war in Gaza and the wasteland wrought by the Israeli military. Yet he refused to describe it as genocide. “Applying it to the war in Gaza is a historical and verbal distortion,” De Luca insisted. “What took place in Gaza is a brutal, modern war, in which the number of civilian casualties is enormous and horrifying because when fighting takes place inside a dense urban space, among schools and hospitals, the population will always pay the highest price.”

Of course, genocide scholars like Omer Bartov disagree, insisting the term is historically, semantically, and legally appropriate. Other critics take issue with De Luca’s understanding of the term “Zionist.”  It is difficult to argue with his observation that “in Italy, and in large parts of the West today, ‘Zionist’ is a curse and an insult thrown at you to mark the boundaries of what is beyond the pale.” But it is far easier to take exception to De Luca’s definition of Zionism as “the simplest and most basic recognition of the Jews’ right to a national home, to existential and necessary defense.” This claim, the Italian writer Cinzia Sciuto remarked, suggests that De Luca is referring “to a reality, a Zionism of the kibbutz, that disappeared decades ago.”

Nevertheless, De Luca holds fast to his conviction, declaring that “I will say it out loud, and I do not care about the price.” The price appears to be a creeping banishment from Italy’s cultural scene. Earlier this month, De Luca’s invitation to speak at a literary festival in Salerno this summer was withdrawn by its directors. My friend Alessandro, who criticized this decision, suggested the festival directors feared a boycott by other writers or disturbances in the audience. “I am quite sure that a lot of people were ready to boo him and maybe force him to leave the stage,” he added, “but I don’t think that anything worse was going to happen.”

No doubt. But perhaps something worse in a different register is happening — namely, losing sight of what De Luca insists upon seeing: the humanity of our fellow men and women. Reflecting on a recent two-week experience on a Médecins Sans Frontières ship darting from one raft to another, all sagging under the weight of refugees desperate for new lives, De Luca writes that the experience had branded him with a single image: “a rope ladder trolling in the void.”

It was on the final step of this ladder that, “one by one, I saw faces pop up, the people climbing from the edge of the abyss to their salvation. Those hundreds of faces: I don’t have the force to hold them back. I’ve simply had the absurd privilege of seeing them. From them I have left only the rope ladder they climbed, half-naked and shoeless, up its wooden rungs.” This experience taught De Luca, who is also a mountain climber, a deeper meaning of the verb “to climb,” one that no peak had ever taught him. It is this way of seeing the world that is paying an even steeper price than a writer’s banishment from a literary conference.

The post The latest victim of the culture war over Israel is a leftwing, lapsed Catholic Bible scholar appeared first on The Forward.

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Antisemitic incidents in Germany remained elevated in 2025, fueled by rise-in far-right cases

(JTA) — BERLIN — The number of annual antisemitic incidents in Germany remains at a high, with right-wing extremism surging, according to a report issued Wednesday by the country’s leading antisemitism watchdog.

An average of 24 antisemitic incidents per day were reported in Germany in 2025, totaling 8,725, about the same as in 2024, according to the report from the Federal Association of Departments for Research and Information on Antisemitism, a nonprofit that is known by its German acronym RIAS. The total has been consistently high since Hamas’ Oct. 7, 2023, attack on Israel, according to the group.

“These are not statistical outliers; it is the grim reality in Germany,” Josef Schuster, president of the Central Council of Jews in Germany, said at a press conference in Berlin announcing the annual tally.

The numbers reflect a concrete impact on Jews in Germany, said RIAS executive director Benjamin Steinitz, who coauthored the report with researcher Bianca Loy. They urged continued funding for programs to report incidents and additional help for victims.

Many documented cases occurred in everyday settings, RIAS reported: In Kehl, four members of the Jewish community were insulted and spat on outside a Jewish prayer room. In Hesse, a rabbi was shoved in a supermarket in front of his children and had his cell phone snatched from him. According to RIAS, the victims in these incidents were blamed for Israeli actions.

But it was incidents with a right-wing extremist background that shot up most, amounting to 807, up from 562 in 2024 – the highest figure since nationwide surveys began in 2020. They outnumbered incidents of a left-wing imperialist (501) and Islamist extremist (166) background.

Right-wing incidents included conspiracy theories, glorification of the Nazi regime, and calls for a repeat of the Holocaust. The incidents also have become more openly violent, researchers said.

For example, a right-wing extremist group in Mecklenburg-Western Pomerania shouted “Jews to the wall” on a bus, mocked the Holocaust and threatened refugees as well as passengers who intervened.

The release of the 2025 antisemitism tally came the same day as a new poll finding a best-ever standing among voters for the far-right party Alternative for Germany. The party’s rhetoric, which includes nativism and calling to move on from the shadow of the Holocaust, has ignited allegations of antisemitism from leading Jewish voices in Germany, even as the party and its defenders say its policies are ideal to keep Jews safe.

The RIAS report found that the internet continued to be a major platform for antisemitism: More than a quarter of all antisemitic incidents (2,314 incidents, or 27%) occurred online, including nearly 43% of documented threats, including death threats. It cited as an example messages received by a Jewish woman that included an image of a Zyklon B canister with the comment “Still in stock.” Zyklon B was the chemical the Nazis used to asphyxiate victims in gas chambers.

Four cases of extreme violence were reported, including a knife attack in February 2025 at the Memorial to the Murdered Jews of Europe in Berlin. The victim, who was Spanish, was saved by an emergency doctor. The perpetrator was sentenced to 13 years in prison in March.

In a recent interview with Deutsche Welle, Schuster said Jewish community members in major cities have told him they worry “about appearing in public as visibly Jewish — for instance, by wearing a kippah or a Star of David as jewelry.” He said the concern is not as acute in less populous areas.

RIAS — which subscribes to the International Holocaust Remembrance Alliance working definition of antisemitism — attributes more than two-thirds of the incidents (68%, or 5,916 cases) last year to Israel-related antisemitism.

Anti-Israel gatherings continued to be major hubs for antisemitic incidents, though the total number of such gatherings dropped slightly to 1,210 (from 1,358 the previous year), according to the report. There was also a drop in incidents at Islamic/Islamist gatherings, to 43 in 2025, down from 58 in 2024.

On the other hand, the number of incidents at gatherings had risen within left-wing extremist circles, from 131 in 2024 to 214 last year; and in the right-wing extremist camp, 96 incidents at gatherings were reported — nearly double that of 2024.

RIAS has rejected criticism by Diaspora Alliance, an international group that addresses antisemitism from a progressive stance, that its data overemphasizes Israel-related antisemitism and underestimates far-right incidents.

This article originally appeared on JTA.org.

The post Antisemitic incidents in Germany remained elevated in 2025, fueled by rise-in far-right cases appeared first on The Forward.

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The manosphere says women owe their husbands sex — Judaism says the opposite

The poll posted by writer Emily May on X asked: “Married women, have you ever said yes to sex because you didn’t want to deal with his moodiness if you said no?”

Over 5,000 people responded. The majority — 72% —  were men, despite the fact that the question was directed at married women. Manosphere influencers, including self-proclaimed misogynist and antisemite Andrew Tate, jumped in to use the post as a proof that women use sex to manipulate men, and generally denigrate any woman who turns a man down. Gendered ideas of marriage and sexual drive — that men need sex physically, that women want to “trap” men into marriage — percolate constantly in manosphere and incel circles, and May’s posts sent the internet into a predictable tizzy.

The question of sex within marriage — how often to have it, whether it requires consent, and whether women owe it to their husbands — has been a matter of debate for, arguably, centuries. Marital rape wasn’t outlawed in all 50 states until 1993. The U.S. imported British common law, in which, as 17th century English jurist Matthew Hale put it, a “husband cannot be guilty of a rape” because marriage means that “the wife hath given up herself in this kind to her husband which she cannot retract.” In short, a wife cannot turn down her husband.

Marital rape is illegal in the U.S. in the contemporary era, but the presumptions that women owe their husband sex have continued. And undergirding all of these assumptions in many of the discussions is a Christian idea of marriage and sex.

In Christian subreddits, people discuss the idea that, in marriage, the two become one flesh, and the women must submit to their husbands, concluding that this means the woman cannot refuse the man as her body belongs to him. They cite First Corinthians 7:4-5, which says a couple cannot “deprive” the other except by mutual agreement to abstain for prayer, and that the “wife’s body does not belong to her alone but also to her husband.”

It says the same of the husband’s body, though few commenters note this line. But in Judaism, this is in fact the main focus. While both religions agree that sex is a fundamental part of marriage, the emphasis in Judaism is not that the wife owes it to her husband. Instead, it’s that a husband owes it to his wife. Within limits.

The Talmud is very specific on those limits. First of all, there are the menstrual purity laws, which forbid sex during menstruation as well as for seven days after the bleeding has stopped, which means that for about two weeks out of the month, observant couples are forbidden from having sex.

More to the point of the current debate, the Talmud — in the Ketubot tractate, dealing with the laws of marriage — also speaks very explicitly to the realities of life: That people get tired, exhausted and aren’t in the mood for intimacy. Still, it says, there are limits on the excuses. And these relate to exactly how taxing one’s job and daily duties are.

The rules are as follows: A man who is unemployed must offer his wife sex every day, because there is nothing exhausting him. Workers or laborers must be available twice a week if they work in the city in which they live. Donkey drivers — e.g. those whose work requires traveling shorter distances — are obligated to offer once a week, while camel drivers, who must travel long distances, must return home and offer their wives sex at least once a month. Sailors must return home to do the same every six months. And students of the Torah may leave home to study for up to 30 days — but they must then spend a full month at home with their wife.

In each of these cases, the wife isn’t obligated to accept any offer of sex; in fact, the wife can give permission for her husband to be gone longer — perhaps to take a job in another city to support the family, which would result in less sex. But she can also demand he stay closer to home so he can fulfill his conjugal duties. Sex is her right, not her obligation.

Her pleasure is also the focus. Men are instructed to court their wives, not simply rush to sex — to learn from “the rooster, which first cajoles the hen and then mates with it.” In tractate Eruvim, a man is not only explicitly forbidden from having sex with his wife without her consent, but also from doing so in any way that causes her discomfort, emotional or physical — e.g. pushing for her consent or making her unhappy, or even having sex that isn’t pleasurable for her.

What is clear from all of the writing is that the presumption of the rabbis is that it is more likely that the man, for reasons of exhaustion or work or even another wife, might avoid having sex with a desiring woman. This isn’t to say that Jewish text is perfect in its conception of women; there are, of course, plenty of other problematic, less empowering ideas about women in Jewish text. A man has a right to divorce his wife, for example, for all kinds of reasons, including spoiling his dinner, while she cannot divorce him. Still, it’s fascinating that the Jewish approach to sex and gender turns the common gender expectations around sex in modern Western society upside-down.

Today, the dominant stereotypes presume men are horny and desirous at all times, and women are far less sexual. Those are not neutral ideas; just looking at the discourse raging online right now, it’s clear those presumptions drive a lot of misogynistic hate, like the idea that women would only use sex as a way to entrap men. People take these gendered beliefs about sex as though they’re unassailable truisms about the world.

But they’re clearly not; for millennia, Jewish culture has believed the opposite. The reality is nothing is so clearcut, and different people of any gender have different relationships to sex, and different libidos. The internet isn’t a great place for that kind of nuance, but maybe — just maybe — if people realized their conclusions aren’t as foundational, or as God-given, as they thought, they might reexamine their assumptions.

The post The manosphere says women owe their husbands sex — Judaism says the opposite appeared first on The Forward.

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