Connect with us

Uncategorized

A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Dozens of Anti-Israel Agitators Charged With Criminal Trespassing Over University of Washington Riot

Event hosted by “Super UW,” a revolutionary student organization that promotes Hamas, jihad, and anti-Zionism, in October 2023. Photo: Chin Hei Leung / SOPA Images/Sipa USA via Reuters Connect

Prosecutors in King County, Washington have filed criminal trespassing charges against 33 students and non-students who illegally occupied the University of Washington’s Interdisciplinary Engineering Building (IEB) during the 2025 spring semester to pressure college officials to boycott Israel, reportedly sparing them from being held accountable for property destruction to the tune of $1 million.

“This is an important step in ensuring accountability for those who perpetrated this occupation, in addition to the suspensions that the students arrested in the building received through the student conduct process,” the University of Washington said in a statement on Tuesday. “We value free speech and expression but also must continue to be a campus community where dangerous, unlawful actions are not tolerated.”

It added, “We appreciate the hard work by the King County Prosecuting Attorney’s Office, UW police, and law enforcement partners who investigated a complex case involving a large number of individuals.”

As previously reported by The Algemeiner, a pro-Hamas student group calling itself “Super UW” raided the IEB in May and refused to leave unless school officials acceded to its demand to terminate the institution’s partnerships with The Boeing Company, whose armaments manufacturing the students identified as a resource aiding Israel’s war to eradicate the Hamas terror group from Gaza.

“We are taking this building amidst the current and renewed wave of the student intifada, following the uprising of student action for Palestine after the heroic victory of Al-Aqsa Flood on October 7th,” the group said in a manifesto, referring to Hamas’s Oct. 7, 2023, massacre across southern Israel. “The University of Washington is a direct partner in the genocide of the Palestinian people through its allegiance to its partnership with Boeing. Boeing manufactures the F-15 fighter jets, Apache helicopters, Hellfire missiles, and 500-pound bombs which israel [sic] uses to murder entire Palestinian families and destroy Palestinian homes, schools, and mosques.”

The illegal demonstration involved students establishing blockades near the building using bike racks and chairs, burning trash — while setting off sizable fires — that they then left unattended, and calling for violence against the police. Law enforcement officers eventually entered the building equipped with riot gear, including helmets and batons, and proceeded to arrest 33 protesters who later received charges for trespassing, property destruction, disorderly conduct, and conspiracy to commit all three, according to law enforcement statements at the time.

The defendants have been charged by the Kings County Prosecuting Attorney’s Office, which has not explained its decision to decline to prosecute the full range of alleged crimes committed in May.

The cohort is not the first to evade the severest possible penalties for demonstrations that escalated to a riot.

On Monday, a New York state judge overturned disciplinary sanctions imposed on a group of anti-Israel protesters who illegally occupied Columbia University’s Hamilton Hall and interned janitorial staff while destroying property to protest the Israel-Hamas war.

Twenty-two current and former students, all of whom contested their punishments anonymously, may soon walk away without being held accountable following Judge Gerald Lebovits’s ruling that Columbia’s actions were “arbitrary and capricious.” Lebovits went further, citing the students’ concealment of their identities with masks and keffiyeh scarves as evidence that the university lacked evidence to determine that they were actually in Hamilton Hall despite that they had been arrested on the scene by the New York City Police Department (NYPD).

“In the disciplinary proceedings against the 22 Columbia students, the sole evidence that they were present in Hamilton Hall during its occupation was a report reflecting that petitioners had been arrested,” he wrote. “No evidence was offered in the disciplinary proceedings of actions taken inside Hamilton Hall by any particular student, as opposed to the conduct of the group of occupiers as a whole.”

Lebovits, after arguing that the group should not be disciplined even as he described their infractions, then argued that illegally occupying Hamilton Hall is a “decades-long tradition.”

In a statement shared with The Algemeiner on Wednesday, Columbia University noted that Lebovits’s vacating the disciplinary sanctions does not take effect for 30 days, during which time university lawyers may pursue other legal avenues.

“The order does not take effect for at least 30 days, and no student who was disciplined for the occupation of Hamilton Hall can return to campus at this time,” a university spokesperson said. “Columbia is considering all of its options, including seeking a stay of the order and appealing the decision.”

Follow Dion J. Pierre @DionJPierre.

Continue Reading

Uncategorized

Qatar, Saudi Media Shoot Down Tucker Carlson Conspiracy as ADL Warns Iran Conflict Fueling Online Antisemitism

Tucker Carlson speaks at Indiana University in Bloomington, Indiana, Oct. 21, 2025. Photo: Gage Skidmore/ZUMA Press Wire via Reuters Connect

Two Arab monarchies which remain steadfast in their refusal to recognize Israel’s right to exist have nonetheless dismissed conspiratorial claim of Mossad false flag attacks against them alleged by far-right podcaster Tucker Carlson.

The dismissals of Carlson’s assertion came as the Anti-Defamation League (ADL) released a new report warning that the ongoing US-Israeli military operation against Iran “triggered an immediate online surge of antisemitic, anti-Zionist, and conspiratorial commentary that spanned the ideological spectrum.”

In a Monday video, Carlson asserted that it “hasn’t been reported, but it’s a fact that last night, in Qatar and Saudi Arabia, authorities arrested Mossad agents planning on committing bombings in those countries.”

Israel’s intelligence agency reportedly played a critical role in the killing of Iranian Supreme Leader Ali Khamenei in Tehran on Saturday, but there is no evidence to suggest Mossad agents were arrested this week for operations against Qatar and Saudi Arabia.

“Why would the Israelis be committing bombings in Gulf countries, which are also being attacked by Iran? Aren’t they on the same side?” Carlson asked, insisting that “Israel wants to hurt Iran, and Qatar, and the UAE, and Saudi Arabia, and Bahrain, and Oman, and Kuwait.”

Bahrain and the United Arab Emirates (UAE) signed the Abraham Accords in September 2020 to normalize relations with Israel, and the three countries have enhanced ties since then.

On Tuesday, Majed Al-Ansari, a spokesman for the Qatari Foreign Ministry, responded to a reporter’s request to confirm Carlson’s claim. He refused to do so, answering he “has no information about any cells of the Israeli intelligence service Mossad at the moment.”

However, Qatar’s State Security Service separately announced the arrest of two cells it said were operating on behalf of Iran’s Islamic Revolutionary Guard Corps (IRGC).

Then on Thursday, the Saudi Arabian state-owned Al Arabiya news outlet reported that it has “learned from its sources that claims alleging that Saudi Arabia and Qatar had arrested Mossad agents planting bombs in Gulf countries are baseless and untrue.”

Reports widely circulated this week that Saudi Crown Prince Mohammed bin Salman privately petitioned US President Donald Trump for months to strike Iran, a position that would align with Israel’s stated goal of trying to dismantle Iran’s military capabilities.

Carlson has previously praised Qatar and its House of Thani monarchy, which has ruled the country since 1851. The former Fox News host announced on Dec. 7, 2025, that he had purchased property in the country, and dismissed charges that Qatari funding had influenced his turn toward anti-Israel commentary, speculations which had circulated among right-wing figures and earned him the epithet “Tucker Qatarlson,” popularized by conservative talk radio host Mark Levin and former far-right Florida congressional candidate Laura Loomer.

Interviewing Qatari Prime Minister Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani at the Doha Forum, Carlson said, “I have been criticized as being a tool of Qatar, and I just want to say, which you already know, which is I have never taken anything from your country and don’t plan to.”

Qatar has long aligned itself with Hamas and its ideological wellspring, the Muslim Brotherhood, providing a safe haven for the leadership of both organizations. Thani’s choice to support the revolutionary Islamist group and its terrorist wing in Gaza has exacerbated tensions with Saudi Arabia and the UAE, both which regard the Brotherhood as an existential threat.

Meanwhile, on Tuesday the ADL released a report documenting how Carlson’s anti-Mossad conspiracy theory accompanied torrents of online Jew-hate. Researchers noted Carlson’s comments in particular, writing that he “further portrayed Jewish influence in the US as a hidden, malevolent force driving the country toward war through deception and ‘demonic’ control, and made unsubstantiated claims about Gulf states arresting ‘Mossad’ agents planning bombings.”

The ADL further captured how Carlson “used his response to the attacks in Iran as an opportunity to again promote the antisemitic conspiracy theory of Israeli involvement in 9/11.”

The report describes how in his Monday podcast Carlson “advanced a number of antisemitic conspiracy theories, including that Israel had foreknowledge of 9/11 and has orchestrated US involvement in other conflicts through manufactured intelligence, while framing Israel as covertly manipulating American foreign policy for its own agenda.”

Far-Right podcaster Candace Owens promoted this conspiracy theory on Tuesday when she shared a video of Israeli Prime Minister Benjamin Netanyahu countering the charge that Israel targeted civilians, saying “you see the difference. The tyrants of Tehran target civilians. We target the tyrants of Tehran to protect civilians.”

Owens wrote on top of the video: “You murdered 3,000 Americans on 9/11. For starters.”

The ADL’s researchers spotlighted Owens’ role in boosting antisemitic voices.

“Actors like the neo-Nazi Aryan Freedom Network, right-wing online provocateur ‘Sneako,’ and controversial streamer Hasan Piker in particular appeared across multiple high-reach posts, including those amplified by figures with millions of followers, like Owens,” the report stated.

Owens also shared a deep fake image created with artificial intelligence that promoted antisemitism. The report featured a screenshot of Owens writing “Operation Epstein Fury fully explained:” to introduce a reposting of an image showing Trump wearing a white Israel hat, standing in front of two large Israeli flags, and speaking from a podium with the slogan “Operation Epstein Fury.”

The text accompanying the image, written by an account called “TooWhitetoTweet,” reads “It’s not complicated. American goyim are blowing up Iranian goyim because America is controlled by the people who call us goyim and Iran isn’t. Operation Epstein fury helps achieve Greater Epstein in the Middle East.”

“Operation Epic Fury” is the name the US has given to its military campaign against Iran. Owens’ play on words appears to be a reference to the late financier and sex offender Jeffrey Epstein, whose Jewish heritage has been exploited as a pretext to openly express hatred toward Jews, amplifying conspiracy theories that falsely attribute the sex abuse scandal entirely to the Jewish community. Some anti-Israel voices have falsely claimed that Trump launched strikes against Iran at the behest of the Jewish state.

The ADL’s researchers documented the depth of this “Operation Epstein Fury” rebranding, finding “over 35,000 mentions and 28,000 unique authors on X by 4:00 PM ET on February 28 alone, growing to over 91,000 mentions from more than 60,000 unique authors about 48 hours later. The phrase is rapidly being weaponized by extremist actors to advance antisemitic tropes.”

On Sunday, Jonathan Greenblatt, the ADL’s CEO and national director, wrote on X: “Now the same old prejudiced voices such as Hassan Piker, Candace Owens, Stew Peters, and others with millions of followers are capitalizing on this moment to spew ugly antisemitism and spread vile conspiracy theories. You can argue about the merits of the conflict or how the campaign has been conducted, but people of goodwill can do so without resorting to antisemitism and rejecting bigots in our midst.”

Continue Reading

Uncategorized

Argentine Prosecutor Seeks Indictment of 10 Suspects — Including Iran’s New IRGC Chief — in 1994 AMIA Bombing Case

People hold images of the victims of the 1994 bombing attack on the Argentine Israeli Mutual Association (AMIA) community center, marking the 30th anniversary of the attack, in Buenos Aires, Argentina, July 18, 2024. Photo: REUTERS/Irina Dambrauskas

The lead prosecutor in the case of the 1994 bombing of the Argentine Israelite Mutual Association (AMIA) Jewish community center in Buenos Aires on Wednesday requested the indictment of 10 Iranian and Lebanese nationals suspected of involvement in the deadly attack.

Among those named was Ahmad Vahidi, who on Sunday was appointed the new head of Iran’s Islamic Revolutionary Guard Corps (IRGC), an Iranian military force and internationally designated terrorist organization. He replaced Mohammad Pakpour, who was killed last week during the US-Israeli military campaign against Iran, which has resulted in the death of several high-ranking officials.

In 1994, Vahidi commanded the IRGC’s Quds Force, which is responsible for managing Iran’s proxies and terrorist operations abroad. Argentine President Javier Milei designated the force as a foreign terrorist organization in January, as the country’s Jewish community marked the 11th anniversary of the death of prosecutor Alberto Nisman, who investigated the AMIA bombing.

“What I asked was for authorities to move swiftly against the 10 defendants so a trial in absentia can be held as soon as possible and the public can see the evidence the Argentine state has compiled over the past 30 years,” the current Argentine prosecutor on the case, Sebastian Basso, told local news outlet Radio Mitre.

The 10 suspects set to stand trial include former Iranian and Lebanese ministers and diplomats, all of whom are subject to international arrest warrants issued by Argentina for their alleged roles in the country’s deadliest terrorist attack, which killed 85 people and wounded more than 300.

Last year, Basso — who took over the case after the 2015 murder of his predecessor, Nisman — also requested that federal Judge Daniel Rafecas issue national and international arrest warrants for Iran’s Supreme Leader Ayatollah Ali Khamenei over his alleged involvement in the attack.

Basso’s legal action marked a significant departure from Argentina’s previous stance in the case, under which the Iranian leader was regarded as having diplomatic immunity. 

Khamenei was also killed during Saturday’s US-Israeli strikes targeting senior Iranian leadership in Tehran.

Since 2006, Argentine authorities have sought the arrest of eight Iranians — including former president Ali Akbar Hashemi Rafsanjani, who died in 2017 — yet more than three decades after the deadly bombing, all suspects remain still at large.

Despite Interpol issuing red notices for their arrest, neither Iran nor Lebanon has granted their extradition, allowing the suspects to remain beyond the reach of Argentine authorities.

“It was them who carried out the attack,” Basso said. “They are puppets of Iran and both the masterminds and perpetrators behind the bombing.”

According to Basso, the investigation unit made contact in 2025 with a group of Iranian dissidents who provided inside information that helped advance the case.

“That was vital for us, because it allowed us to reconstruct what happened in Iran, understand how the regime works, and how Hezbollah was created and sustained,” the Argentine prosecutor said.

Last year, Argentina ordered, for the first time, that suspects be tried in absentia following a legal change in March that removed the requirement for defendants to be physically present in court.

Despite Argentina’s longstanding belief that Lebanon’s Shiite Hezbollah terrorist group carried out the devastating attack at Iran’s request, the 1994 bombing has never been claimed or officially solved.

Meanwhile, Tehran has consistently denied any involvement and has refused to arrest or extradite any suspects.

To this day, the decades-long investigation into the terrorist attack has been plagued by allegations of witness tampering, evidence manipulation, cover-ups, and annulled trials.

In 2006, former prosecutor Nisman formally charged Iran for orchestrating the attack and Hezbollah for carrying it out.

Nine years later, he accused former Argentine President Cristina Fernández de Kirchner — currently under house arrest on corruption charges — of attempting to cover up the crime and block efforts to extradite the suspects behind the AMIA atrocity in return for Iranian oil.

Nisman was killed later that year, and to this day, both his case and murder remain unresolved and under ongoing investigation.

The alleged cover-up was reportedly formalized through the memorandum of understanding signed in 2013 between Kirchner’s government and Iranian authorities, with the stated goal of cooperating to investigate the AMIA bombing.

However, Milei, who took office in 2023, branded Iran “an enemy” of his country last year and has expressed strong support for his country’s Jewish community and the State of Israel.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News