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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Argentine court orders return of Nazi-looted painting to Jewish collector’s heir

(JTA) — BUENOS AIRES – A Dutch journalist hunting for art treasures belonging to an Amsterdam Jewish art dealer spent years trying to get answers from Patricia Kadgien, the daughter of the Nazi financier who had made off with some of them, with no luck. So last year he went to her house in Mar del Plata, a resort city on Argentina’s Atlantic coast.

No one was home, but the journalist, Peter Schouten, noticed a “for sale” sign outside the property from Robles Casas & Campos, a local real estate agency.

Schoten went to the agency’s website, where the house was listed for $265,000. As he scrolled through the listing, he noticed something in a photograph of the living room. Schouten recognized the painting hanging above a sofa: “Portrait of a Lady,” most likely the work of the 18th-century northern Italian painter known as Il Pitocchetto.

On Friday, Argentine federal judge Santiago Inchausti authorized the restitution of “Portrait of a Lady,”  which belonged to the collection of Dutch Jewish art dealer Jacques Goudstikker, to his daughter-in-law and sole heir, Marei von Saher.

“The property had been listed for sale on a real estate agency’s website, and one of the photographs showed a painting in the living room that matched one of the works from Goudstikker’s collection that had been sought for years,” Inchausti wrote in his ruling.

Goudstikker was one of Holland’s most prominent Jewish art dealers before World War II. In 1940, he fled the Nazi-occupied Netherlands with his wife and son, carrying a black notebook listing some 1,400 artworks. After his death during the voyage, his widow preserved it, and the notebook later became key evidence in the family’s restitution efforts.

His gallery and collection fell under Nazi control. Hermann Goering, a powerful deputy to Adolf Hitler, acquired hundreds of paintings from Goudstikker’s collection in a forced sale that Dutch authorities later determined was directly linked to Nazi persecution.  

Herberto Robinson, von Saher’s lawyer who specializes in estate planning and asset protection, described what happened after Schoten’s sleuthing in an interview with the Jewish Telegraphic Agency.

“At that point, the journalist contacted attorney Yael Weitz in Freedman Normand Friedland of New York where she specializes in art and cultural property law,” he said “She then contacted us and asked us to take on the case. The family’s sole intention was to recover the painting. They were not interested in pursuing those who had possessed it or in seeking financial compensation, they wanted the artwork returned.”

Kadgien is the daughter of Friedrich Kadgien, a German financial official who worked for the Nazi regime and later escaped to South America. The elder Kadgien, who had close ties to Goering, fled Germany in 1945 to Switzerland, eventually making his way to Argentina, where he started a business and raised a family. He died in 1978.

Kadgien and her husband at first did not cooperate. The realtor’s listing was removed after the Dutch newspaper Algemeen Dagblad published its report. Argentine authorities then searched the property on Aug. 26, 2025, but the painting had been removed and replaced with another artwork, while an outline matching its dimensions remained visible on the wall.

Kadgien and her husband, Juan Carlos Cortegoso, were placed under house arrest for 72 hours while authorities searched the family’s other properties. They subsequently turned the artwork over to federal prosecutors and were charged with aggravated concealment.

Experts from Argentina’s National Academy of Fine Arts attributed the work to Giacomo Antonio Melchiorre Ceruti, known as Il Pitocchetto, and valued it at approximately €250,000.  The local and national Jewish communities took a keen interest in the case.

“We are very pleased and hope this marks the beginning of many more restitutions, as we know there are undoubtedly other works out there that rightfully belong to families who suffered this tragic fate,” Clauda Beatriz Malamud, the president of Sociedad Union Israelita Marplatense, the local Jewish community body, told JTA.

Under an agreement Inchausti approved, the criminal proceedings against the couple were suspended for two years, subject to a set of conditions. They irrevocably renounce any right or claim to the artwork, clearing the way for its restitution. The painting will remain in the custody of Argentina’s Supreme Court until the restitution is carried out. They also agreed to pay 4.8 million Argentine pesos — approximately $3,180 — in 24 monthly installments to the support association of Mar del Plata’s Interzonal Specialized Maternal and Child Hospital.

According to well-placed sources at the Buenos Aires Holocaust Museum, von Saher has expressed interest in lending the painting to the museum for a temporary exhibition, possibly for one or two years. The exhibition would help raise awareness of the systematic theft of Jewish-owned art under the Nazi regime and the continuing international effort to return such works to their rightful owners. No final agreement about this has been announced.

This article originally appeared on JTA.org.

The post Argentine court orders return of Nazi-looted painting to Jewish collector’s heir appeared first on The Forward.

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Germany takes a step back to its Nazi past — and Donald Trump is cheering them on

What a role reversal.

Since the start of his second term as president, Donald Trump has looked like he’s been following the playbook of Adolf Hitler and other despots. But now Germany is becoming like Trump’s America.

The Sunday election results in Saxony-Anhalt state were a victory not just for the Alternative for Germany, known as the AfD, but also for Trumpism. As Trump’s powers are cracking in the US because of high prices and the unpopular war against Iran, the American president’s brand has not only taken root in Germany’s former communist region, but is threatening to spread across the country.

“Wow! The Populist Party in Germany just had a really big night,” Trump wrote Tuesday on Truth Social. “They finally got tired of the absolutely horrible Immigration rules and regulations which have hurt Germany so badly.”

“MGGA!!!,” Trump wrote at the end of his post, apparently meaning “Make Germany Great Again.”

MAGA’s influence is plain to see on social media videos posted in the run-up to the Saxony-Anhalt election, in which the AfD came alarmingly close to winning enough votes to form a government on its own, which would have been the first time since the Nazi era that an extreme-right party has taken over the leadership of a German state. The videos show AfD followers saying racist things about immigrants and the superiority of white people, that there’s too much emphasis on the Nazi years and German history needs to be told more positively, and calling for an end to funding “anti-German art,” whatever that might mean, among a host of other stands that mirror those of MAGA.

Sally Lisa Starken, a freelance German journalist and bestselling author who has been chronicling the AfD, posted an Instagram video of an AfD “family festival” in Magdeburg, the capital of Saxony-Anhalt.

“The whole time I felt like I was at a Trump event. The AfD has quite consciously learned from the MAGA movement,” said Starken, who has also covered Trump rallies in the US.

AfD merchandise was everywhere, including t-shirts bearing the photo of Ulrich Siegmund, the AfD’s lead candidate in the Saxony-Anhalt election, and the man who would become leader of the state if the party is able to find a partner willing to join in a coalition government.

As is the case with Trump, there’s a cult of personality surrounding the 35-year-old Siegmund.  People at the family festival stood in line for two hours to have their picture taken with him. Just before the Saxony-Anhalt election, the cover of the newsmagazine Der Spiegel  called him “the most dangerous man in Germany.” Taking a page from Trump, Siegmund used the cover’s mug shot-style photo in his election campaign.

As with Trump, people of all shapes, sizes, ages and backgrounds attend these AfD gatherings, but they’re probably even whiter than at Trump’s rallies. And like Trump, Siegmund sounds like a huckster who knows how to grab the attention of people who feel like they’ve been left behind.

The AfD has become especially strong in former Communist East Germany at least partly due to German reunification, which occurred in 1990. The economy in the eastern region has never caught up with that of the wealthier west, unemployment is high, wages are comparatively low. There’s a feeling among many in eastern Germany that reunification hurt them, rather than helped them.

Reunification also triggered an explosion of neo-Nazi violence against foreigners, a scourge that continues to the present day. Resentment against foreigners soared in 2015, when then-Chancellor Angela Merkel opened Germany’s borders to waves of refugees fleeing war-torn Syria, a fateful decision that lifted the AfD from a fringe group of extremists to a party to be reckoned with — at first just in the eastern states like Saxony-Anhalt, but now across the country.

In last year’s federal elections, the AfD doubled its share of seats in the Bundestag, the German parliament. As a growing number of Germans have felt ignored by the mainstream parties — the Christian Democrats, the Social Democrats, the Greens and the Left — the AfD has surged ahead to become Germany’s largest opposition party.

Among those who attend AfD rallies are diehard neo-Nazis, many sporting tattoos with symbols and slogans banned by law because of their association with the Third Reich.  Instagram videos from party gatherings show AfD followers saying that Hitler was a great man and Germany could use another leader like him, and only people with pure German blood deserve to be citizens.

Last year, Germany’s domestic intelligence agency, the Federal Office for the Protection of the Constitution, classified the AfD as right-wing extremist.

“The ethnicity- and ancestry-based understanding of the people prevailing within the party is incompatible with the free democratic order,” the agency said in a statement at that time.

That judgment didn’t stop the AfD from seeking legitimacy abroad — or from finding it. Close links between the Trump administration and the AfD go back to the start of Trump’s second term.

It started with JD Vance’s address in February 2025 to the Munich Security Conference, an annual meeting of American government officials with our purported European allies. Vance shocked the conference by coming to the defense of extremist parties like the AfD. Since the defeat of the Nazis, Germany’s mainstream political parties have maintained a “firewall” that keeps them from cooperating with extremist parties. In his speech to the security conference, Vance essentially accused Germany’s mainstream parties of authoritarian behavior by shutting out the AfD.

“If you’re running in fear of your own voters, there is nothing America can do for you,” Vance told the European leaders.

On that same trip, Vance added insult to injury by meeting with the head of the AfD, Alice Weidel.

Olaf Scholz, who was chancellor at that time, defended the firewall against the AfD, saying the party trivializes Nazi atrocities. He basically told Vance to mind his own business.

“Where our democracy goes from here is for us to decide,” Scholz said.

At the center of the fraternal relationship between the AfD and MAGA is Elon Musk, the man who insists the stiff-arm gesture he gave at a rally celebrating Trump’s second inauguration was not the Hitler salute, although it sure looked like it. Just a few days later, Musk made a virtual appearance before a gathering of 4,000 at an AfD campaign rally in Halle.

“I think you really are the best hope for Germany,” Musk told the AfD followers. “It’s good to be proud of German culture and German values, and not to lose that in some sort of multiculturalism that dilutes everything.”

Musk added that there is “frankly too much of a focus on past guilt and we need to move beyond that.”

After the AfD’s success in the Saxony-Anhalt election, Musk wrote on X: “Well done!”

The AfD’s election shocker in Saxony-Anhalt has certainly caught the world’s attention — something that probably would not have happened were it not for Germany’s Nazi past.

Nonetheless, it feels like we have lost sight of a very important fact.

As we worry about the prospects of right-wing extremists increasing their power in Germany, politicians with virtually the same ideologies — xenophobes, white supremacists, racists and bigots — are already in the halls of power or positions of influence in Washington, D.C. and elsewhere in America.

And there’s something positive to be said about Germany.

Unlike the Trump administration, Germany investigates, prosecutes, and sends to prison far-right would-be insurrectionists, instead of freeing and rewarding them.

 

The post Germany takes a step back to its Nazi past — and Donald Trump is cheering them on appeared first on The Forward.

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For Orthodox women, or those who find men in yoga studios ‘gross,’ a refuge in Brooklyn

It’s Friday morning in Hasidic Crown Heights, just two blocks away from the Chabad-Lubavitch World Headquarters, and we are doing cat-cows. In cat pose, I hunch my back and pull my chin to my chest, letting gravity pull my ponytail to the ground. In cow, I pull my shoulders back, look up, and scan the room. For some, this class at Vessel Studios is a final meditative moment before a hectic day of shopping, cooking, and otherwise preparing for Shabbat. But as I look around, it’s impossible to tell which of my fellow cows is Orthodox and which is not. Save for the headscarves that some of the Hasidic women are wearing, heathens and believers alike are dressed in more or less matching uniforms of leggings and sports bras.

Ordinarily, this class would be taught by the owner of the studio, Riki Rosenthal, but she is extremely pregnant and has thus joined as a participant rather than a teacher. A Crown Heights native, Rosenthal grew up Hasidic and took her first yoga class when she was 19, an age where wearing leggings at the Crunch Gym in Prospect Heights without a skirt on top still felt like a rebellious act. Now, she identifies as a “non-frum Lubavitcher” — a phrase that captures the dual reality that she no longer conforms to an Orthodox lifestyle, but still identifies strongly with the culture in which she grew up.

Riki Rosenthal, the studio’s founder, grew up in Hasidic Crown Heights. Photo by Tamar Shemesh

“Chabad supersedes being religious in a way; it’s a culture that I will always connect to,” she said. Aside from a stint in Manhattan in her 20s, she has never lived anywhere other than Crown Heights. By founding a yoga studio that caters to women only, she has created a space where students, regardless of their religious beliefs or lack thereof, can exercise without the influence of men, whether for tznius, for the sisterly environment, or simply because, like Rosenthal, they believe “yoga studios with men are gross.”

In September 2020, 12 years after she took off her skirt to work out at Crunch, at a time when many studios were still closed because of COVID, Rosenthal started teaching yoga in her apartment. Two years later, she opened Vessel in the basement of a townhouse on Eastern Parkway. Signing a lease for her own studio was a big move, she said, but “there’s this part of being Chabad that makes you feel invincible.”

The studio has a soothing, sage green aesthetic, small lamps placed around the room provide soft lighting, and instructors often burn incense. There’s even a drawer with extra tichels — headscarves — in case anyone forgot theirs (though recently it had been emptied in anticipation of heavy rain and possible flooding, and hadn’t been restocked when I visited).

Rosenthal sometimes hears from would-be yoginis wanting to know if yoga is “kosher.” She feels unqualified to answer that question, especially since she “doesn’t totally subscribe to kosher.” Still, what she teaches is an Americanized brand of yoga that goes light on the Sanskrit, so that students don’t feel like they’re committing the sin of worshipping a false idol. “None of my teachers really talk about any of the yogic deities,” she said. “I try to keep it very neutral because I don’t really want to piss anyone off.”

The author at Vessel. Photo by Tamar Shemesh

Still, here on Eastern Parkway, as our Friday morning class comes to a gentle close, our instructor, Rachel Sherman, ends it with a “namaste” along with a “Shabbat shalom.”

For Sherman, who grew up Reform in Dallas, teaching yoga at Vessel has challenged the stereotype of Hasidic women — at least, Lubavitcher women — as quiet and demure. “A lot of my students speak, like, five languages. Most of them have careers,” she said. She admires what she views as their extreme confidence: “Total beginners will come to yoga and go straight to the front row,” she said. “No one’s afraid to tell me if they hate the incense, or if they need the temperature of the room different, and as someone who leans a little more people-pleasy, I appreciate a straight shooter.” She said she’s also impressed by how quickly women start doing yoga again after giving birth.

Maia Levy, a member of the Crown Heights Lubavitch community, was a near-total beginner when she started coming to Vessel. She said she wasn’t intimidated, though; she understood quickly that Vessel was the kind of place where “everyone is at their own pace” and “if you need to be in child’s pose for, like, 20 minutes, that’s fine.”

Earlier this year, Levy gave birth to her first child. She attended prenatal yoga at Vessel while pregnant, and returned to class a mere six weeks after giving birth. Sure, she might spend a little more time in child’s pose than before, but in a women’s-only yoga studio in a community that puts a heavy emphasis on motherhood, no one bats an eye. “I was, like, itching to get back,” she said.

The post For Orthodox women, or those who find men in yoga studios ‘gross,’ a refuge in Brooklyn appeared first on The Forward.

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