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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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Vance declines to endorse Netanyahu, a day after Trump backs prime minister
(JTA) — Vice President JD Vance has refused to endorse Prime Minister Benjamin Netanyahu, just a day after President Donald Trump announced his support for the incumbent Israeli leader.
“I’m not anti-endorsing. I’m not pro-endorsing,” Vance told journalist Mark Halperin in a Monday interview. “I’m not getting involved in the Israeli elections.”
“I endorse American candidates,” the vice president added, noting that he is focused on the U.S. midterms.
Trump declared his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post in which he deemed the Israeli leader “a Great Warrior Prime Minister” and a vital partner in removing the Iranian threat. Recent polls show Netanyahu closely trailing former IDF chief-of-staff Gadi Eisenkot in the election, which will take place on Oct. 27.
Liberal Middle East policy advocates, including J Street, have blasted Trump’s decision to back Netanyahu, arguing that he’s acting against the interests of U.S. taxpayers.
While Vance declined to endorse the Israeli prime minister, he has previously involved himself in international elections. In April Vance joined Trump in backing then Prime Minister Viktor Orbán in Hungary, although that support did not end in victory.
Last year, the vice president also met with the leader of the far-right Alternative for German political party, AfD, in Munich but he did not issue an official endorsement for that candidate.
This article originally appeared on JTA.org.
The post Vance declines to endorse Netanyahu, a day after Trump backs prime minister appeared first on The Forward.
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Israeli President in Hungary for first high level talks since Orbán’s ouster
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog met with his Hungarian counterpart and the country’s prime minister on Tuesday in the first high-level Israeli visit since the election defeat of longtime Prime Minister Viktor Orbán.
Herzog held talks with Hungarian President András Baka at the Sándor Palace before meeting Prime Minister Péter Magyar, whose Tisza party ended Orbán’s 16 years in power in April.
Orbán’s tenure was marked by repeated confrontations with European Union institutions over democratic standards and the rule of law. He was among Israel’s staunchest supporters at the European body. The right-wing strongman also maintained close personal ties with Prime Minister Benjamin Netanyahu.
Speaking at a joint press briefing following their closed-door meeting, Herzog described Hungary as a “friend and an ally,” praised its role in promoting “balanced and constructive relations” between Israel and the European Union and expressed confidence that the relationship would continue to develop under the new government.
“Over the course of this past year, we’ve seen our strong bilateral alliance deepen considerably,” Herzog said. “By joining hands, we are harnessing the best of our creativity, resourcefulness and determination towards shaping secure economic [and] technological futures.”
Baka offered a more restrained assessment, describing relations as “cordial and stable” and saying the two countries had no “outstanding bilateral issues” and that Israel remained an “important economic partner.”
The Hungarian president also pointed to the fighting in Gaza, which has continued for more than three years, calling for unhindered deliveries of humanitarian aid to the civilian population.
“International humanitarian law must be fully respected, and aid must reach those in need safely and without interruption,” Baka said. “Any lasting peace must offer families on both sides a reason to believe that their children can grow up free from fear and insecurity that have shaped so many lives.”
Herzog said Israel does not “choose war,” and raised the threat posed by Iran and its regional proxies, including Hamas, Hezbollah and the Houthis, warning that the danger extended beyond the Middle East and required cooperation among “freedom-loving nations” to confront it.
“In recent years, we’ve contended with a clear, present and ongoing threat of terror and extremism emanating from Iran and spread through its network of radical proxies,” he said. “They may sit in the Middle East, but they threaten the entire world, and the alliance of freedom-loving nations is critical to confronting it.”
Herzog congratulated Magyar on his election victory, describing it as “an expression of Hungarian democracy” and of the “vitality and energy” of the Hungarian people.
Magyar, who took office in May, has pledged to maintain strong relations with Israel. But he reversed one of Orbán’s most consequential policies soon after he took office with a vote to remain in the International Criminal Court, overturning Orbán’s decision to withdraw after the court issued an arrest warrant against Netanyahu over alleged war crimes in Gaza.
Baka, a former Supreme Court chief justice who assumed the presidency in August, has a history with the former government. His judicial tenure was cut short under Orbán in 2012, a move the European Court of Human Rights subsequently ruled had violated his rights.
Herzog also addressed Israel’s upcoming parliamentary elections on October 27, telling his Hungarian counterpart that the country’s next government would face considerable diplomatic and security challenges.
“The next Israeli government, whatever its form, will have to contend with big challenges that go to the heart of our security and our position in the international arena,” Herzog said, expressing confidence that Israel would “continue to find an ally and friend in Hungary.”
Both presidents addressed Hungary’s Jewish community and the legacy of the Holocaust. Baka reaffirmed Hungary’s “zero tolerance” policy toward antisemitism, while Herzog recalled the destruction of Hungarian Jewish life during the Holocaust, describing its legacy as a “moral memory” guiding the present.
During Herzog’s subsequent meeting with Magyar, veteran Israeli journalist Ariel Kahana called out a question about the state of Israeli-Hungarian relations, despite questions not being part of the protocol.
“Excellent,” Magyar replied.
“I’m not responsible for the Israeli journalists,” Herzog quipped.
Herzog’s visit also includes an address to Voice of the People, an international initiative he established to bring together Jewish leaders from Israel and the Diaspora to discuss challenges facing Jewish communities, as well as a meeting with representatives of Hungarian Jewry.
The trip also carries personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in June 1991, less than two years after the restoration of diplomatic relations between the countries.
Recalling his father’s hope that relations between Israel and Hungary would continue to deepen, Herzog said he was proud to see how the relationship had developed over the intervening 35 years.
“Today, as president of the State of Israel, and as his son, I’m immensely proud to see how much that hope has become a reality,” he said.
This article originally appeared on JTA.org.
The post Israeli President in Hungary for first high level talks since Orbán’s ouster appeared first on The Forward.
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Cantorial music movingly sung by women, at this event in Indiana
אויף איין טאָג איז דאָס שטעטל בלומינגטאָן — אַן אוניווערסיטעט־שטאָט אין ווײַטער אינדיאַנע — געוואָרן אַ צענטער פֿון נײַער און טראַדיציאָנעלער ייִדישער מוזיק.
דעם 11טן אָקטאָבער איז פֿאָרגעקומען אַ גאַנצע ריי פּראָגראַמען געווידמעט דער מיזרח־אייראָפּעיִשער ייִדישער קולטור. די פּראָגראַם, „זכּרון פֿאַרוואַנדלט“ (Memory Transformed), האָט אַרײַנגענומען אַן אַקאַדעמישן סימפּאָזיום, אַ קונסט־אויסשטעלונג און אַ קאָנצערט פֿון הײַנטצײַטיקער ייִדישער מוזיק. ס׳איז געקומען אַ גרויסער עולם: סײַ סטודענטן און פּראָפֿעסאָרן פֿון אוניווערסיטעט, סײַ ייִדן און נישט־ייִדן פֿון דער געגנט.
די רײַכע פּראָגראַם איז פֿאָרגעקומען אין בלומינגטאָן, דער עיקר, אַ דאַנק ירמיהו לאָקוווּד, דעם באַקאַנטן מוזיקער, היסטאָריקער און מוזיקאָלאָג, וואָס איז אויך אַ גאַסט־פּראָפֿעסאָר פֿון ייִדישע לימודים אין אינדיאַנער אוניווערסיטעט. לאָקוווּד האָט זיך באַטייליקט סײַ אינעם סימפּאָזיום סײַ אין דעם קאָנצערט. ער איז אויפֿגעטראָטן מיט זײַן קאַפּעליע, The Sway Machinery, מיט וועמען ער שפּילט שוין די לעצטע צוואָנציק יאָר.
כאָטש לאָקוווּדס אייגענע מוזיק איז מאָדערן, פֿאָרשט ער דווקא אַ מער טראַדיציאָנעלן ייִדישן זשאַנער: דאָס חזנות. בעת אַ שמועס מיט מיר האָט ער געזאָגט, אַז ער האַלט דאָס חזנות פֿאַרן עיקר און נשמה פֿון דער ייִדישער מוזיק. זײַן ערשט בוך, „גאָלדענע עפּאָכעס“ (2024) באַהאַנדלט די הײַנטיקע חסידישע זינגער, וואָס באַנײַען דעם סטיל חזנות פֿון אַלטע צײַטן. איצט אַרבעט ער אויף אַ צווייט בוך, וואָס זאָל דערציילן די געשיכטע פֿון חזנות ביזן הײַנטיקן טאָג.
לאָקוווּד פֿאָרשט ספּעציעל די אַלטע פּלאַטעס פֿון אָנהייב 20סטן יאָרהונדערט. חזנות איז אַ מאָל געווען געוואַלדיק פּאָפּולער, ווײַל דער פֿאָנאָגראַף האָט אַרײַנגעברענגט די הייליקע מוזיק אַפֿילו אין וועלטלעכע ייִדישע היימען.
אויפֿן סימפּאָזיום האָט אויך גערעדט אַן אַנדער מומחה פֿון חזנות, ד״ר יהודית בערקסאָן, אַ פֿאָרשערין און פּראָפֿעסיאָנעלע חזנטע אין לאָס־אַנדזשעלעס. זי האָט גערעדט וועגן דעם אימפּראָוויזירטן אַספּעקט פֿון חזנות, וואָס איז אַ מאָל געווען גאָר וויכטיק. הײַנט זינגען חזנים געוויינטלעך לויט די נאָטן, ווײַל זיי זענען גוט טרענירט אין דער קלאַסישער מערבֿדיקער מוזיק־טראַדיציע. אָבער דאָס אַמאָליקע חזנות איז געווען אַ געמיש פֿון מערבֿדיק און מיזרחדיק, מיט אַ סך אימפּראָוויזאַציע — אַ ביסל ווי דזשעז־מוזיק. דער חזן האָט קיין מאָל נישט געזונגען דאָס זעלבע שטיקל אויף פּונקט דעם זעלביקן אופֿן. יעדע זאַך איז געווען אָריגינעל.
בערקסאָן האָט אויך גערעדט וועגן די פּריוואַטע, קאָנטראַבאַנדישע רעקאָרדירונגען, וואָס געוויסע ליבהאָבערס פֿון חזנות פֿלעגן מאַכן בסוד. זיי האָבן אַרײַנגעשמוגלט אַ רעקאָרדיר־אַפּאַראַט אין אַ תּלית־בײַטל אָדער אונטערן מאַנטל און רעקאָרדירט דעם חזן, אַפֿילו ווען מע טאָר נישט, שבת אָדער יום־טובֿ. די אָ ייִדן זענען געווען גרייט צו ריזיקירן מיט דער אייגענער נשמה, אַבי צו פֿאַרמאָגן דאָס געזאַנג פֿון זייער באַליבטן חזן. אויף אַזעלכע רעקאָרדירונגען הערט מען אָפֿט אַ סך אימפּראָוויזאַציעס.
אויפֿן סימפּאָזיום האָט אויך גערעדט דער היגער ייִדיש־פּראָפֿעסאָר, דובֿ־בער קערלער. ער האָט דערציילט וועגן ייִדישע לידער, וואָס דער עולם האַלט זיי אָפֿט פֿאַר אַלטע פֿאָלקסלידער, כאָטש אין דער אמתן זענען די מחברים גוט באַקאַנט. למשל, „דער רבי אלימלך“ האָט געשריבן און קאָמפּאָנירט דער פּאָעט משה נאַדיר (יצחק רײַז), וואָס האָט געוווינט אין ניו־יאָרק. אַ סך פֿון די פּאָפּולערסטע לידער אונדזערע שטאַמען באמת פֿון אַמעריקע, נישט פֿון מיזרח־אייראָפּע.
לאָקוווּדס מוזיק מיט זײַן קאַפּעליע איז אַ יחיד־במינו, אַ געמיש פֿון עטלעכע מוזיקאַלישע זשאַנערס און סטילן: חזנות, ראָק, פֿאָנק, בלוז. באמת זענען זיי אַ מאָדערנע „אינדי“־ראָק־קאַפּעליע, וואָס זינגט תּפֿילות אויף לשון־קודש. עס איז טשיקאַווע צו הערן פֿאַרכאַפּנדיקע לידער מיט אַזאַ ריטעם און קלאַנג, אַז עס ווילט זיך טאַנצן, און זען, אַז די ווערטער האָבן אָנגעשריבן רבנים מיט הונדערטער יאָרן צוריק. אויפֿן קאָנצערט, למשל, האָבן זיי געשפּילט „אָדם יסודו“, אַ טייל פֿונעם פּיוט „ונתנה תּוקף“, וואָס ייִדן זאָגן ראָש־השנה. דאָס שטאַמט לויט דער מסורה פֿון הרבֿ אַמנון פֿון מײַנץ אין 11טן י״ה.
נאָך דעם איז אויפֿגעטראָטן אַ צווייטע גרופּע: „די אומשטאַרביקע חזנטעס“, וואָס באַשטייט פֿון עטלעכע פֿון די בעסטע חזנטעס פֿון אונדזער דור: יהודית בערקסאָן אַליין, רחל וועסטאָן, שאַהאַנאַ מעקיני־באַלדאָן און ריקי רויז. זיי האָבן געזונגען קלאַסישע תּפֿילות פֿונעם אַלטן רעפּערטואַר פֿון די גרויסע חזנים און חזנטעס פֿון אַ מאָל: „אַחינו“, „רצה במנוחתינו“, און „שׂים שלום“. די ווירטואָזקייט פֿון די חזנטעס האָט געמאַכט אַ געוואַלדיקן רושם אויף מיר און איך בין זיכער אויך אויף די אַנדערע.
איין ליד איו געווען טיילווײַז אויף ייִדיש: „איך בענק אַהיים“, געזונגען פֿון רחל וועסטאָן, וואָס איז באַקאַנט פֿון אַן אַלטער רעקאָרדירונג פֿון דער משפּחה מאַלאַווסקי, מיט דער באַקאַנטער חזנטע גאָלדי מאַלאַווסקי. הערנדיק דאָס ליד האָט דער עולם מסתּמא דערפֿילט, ווי איך אַליין, אַ בענקשאַפֿט נאָך דער אַלטער היים אין מיזרח־אייראָפּע, און נאָך דער אַמאָליקער ניו־יאָרק, וווּ חזנות און ייִדיש האָבן געלעבט אויף אַ ברייטן פֿאַרנעם.
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