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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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French Appeals Court Rejects Antisemitism Charge in Case of Nanny Who Poisoned Jewish Family
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
A French appeals court has acquitted a nanny of antisemitism charges after she was sentenced for poisoning the food of the Jewish family she worked for, in what appears to be yet another instance of France’s legal system brushing aside antisemitism as a potential motive for crime.
On Wednesday, the Versailles Court of Appeal, located just southwest of Paris, upheld the nanny’s previous conviction but again rejected the aggravating circumstance of antisemitism, after prosecutors appealed a criminal court ruling that had acquitted the family’s nanny of antisemitism-aggravated charges after she poisoned their food and drinks.
Last year, the 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
During the first trial, a French court declined to uphold any antisemitism charges against the defendant, given that her incriminating statements were made several weeks after the incident and were recorded by a police officer without a lawyer present.
Now, the Versailles Court of Appeal ruled in its latest decision that the nanny’s remarks do not even constitute antisemitic statements.
The family’s lawyer announced plans to appeal the decision again, arguing that the repeated rejection of the antisemitism-aggravating circumstance overlooks the seriousness of the case and its legal characterization.
“This decision makes the judicial prosecution of antisemitism impossible and reduces protective laws to nothing more than empty words,” they said during a press conference. “Faced with rulings like this, those seeking justice risk losing all faith in the judicial system and any sense of protection it is meant to provide.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
The shocking incident occurred in January 2024, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, the nanny later withdrew her confession, arguing that jealousy and a perceived financial grievance were the main factors behind the attack.
At trial, the defendant described her statements as “hateful” but denied that her actions were driven by racism or antisemitism.
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — strongly condemned the court’s latest ruling, saying it sends a troubling message and deepens concerns over how antisemitism cases are being assessed by the justice system.
“How is it possible not to see antisemitism when it is expressed so clearly, through explicit antisemitic prejudice? This incomprehensible decision calls into question the willful blindness in French society toward antisemitism when it appears as a backdrop to cases without being the sole element,” Arfi wrote in a post on X.
“Are there contexts that make antisemitic remarks acceptable to the point that the justice system refuses to see them? This legitimization of antisemitism is another step in its tragic normalization since October 7,” he continued, referring to the historic surge in antisemitic incidents following Hamas’s invasion of Israel in 2023.
“Parce qu’ils ont l’argent et le pouvoir, j’aurais jamais dû travailler pour une juive, elle n’a fait que m’apporter des problèmes”
Comment est-ce possible de ne pas voir l’antisémitisme quand il est exprimé aussi clairement, au travers de préjugés antisémites explicites ?… https://t.co/K2enyTW8Qz pic.twitter.com/kx3gCFjxTv
— Yonathan Arfi (@Yonathan_Arfi) April 15, 2026
This latest case is by no means the first in France to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
On Wednesday, the lawyers for the family of Sarah Halimi announced they have filed a request with the Paris Court of Appeal to reopen the investigation into her death nearly a decade ago, after she was brutally beaten and thrown from a third-floor window.
According to the defense, new evidence regarding the accused Kobili Traore calls into question the original ruling that found him not criminally responsible.
Among the evidence cited are alleged crack cocaine use prior to the incident, indications of premeditation, and an audio recording taken at the moment of the victim’s fall, which they claim reflects Traore’s “political and antisemitic awareness.”
Taken all together, the defense argues that these elements are incompatible with any finding of diminished responsibility.
In 2017, Traore killed Halimi, his 65-year-old neighbor, in her apartment in the 11th arrondissement of eastern Paris, brutally beating her while shouting “Allahu Akbar” before throwing her from a balcony.
Given that he was a heavy cannabis user, Traore was found not criminally responsible and has been hospitalized in a psychiatric ward since his arrest 9 years ago.
“We will do everything to ensure this murderer is brought to justice,” Halimi’s brother, William Attal, said during a press conference.
“No one can imagine the suffering my sister endured,” he continued. “If, in France today, we are unable to try and convict someone for a premeditated murder of this magnitude, then France is no longer the country it claims to be.”
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Israeli Government Report Ranks World’s 10 Most Influential Antisemites
Swedish activist Greta Thunberg, who was part of the Global Sumud Flotilla seeking to deliver aid to Gaza and was detained by Israel, gestures as she is greeted by supporters upon her arrival to the Athens Eleftherios Venizelos International Airport, in Athens, Greece, Oct. 6, 2025. Photo: REUTERS/Louisa Gouliamaki
Israel’s Ministry of Diaspora Affairs and Combating Antisemitism published this week its official ranking of the 10 most influential antisemitic figures in the world in 2025, and the No. 1 spot was given to social media influencer Dan Bilzerian, who is running for US Congress in Florida.
The Armenian-American entrepreneur and US military veteran is a prominent critic of Israel and Judaism who has promoted antisemitic conspiracy theories and Holocaust denial. He has said he wants to “kill Israelis” and thinks Judaism is “terrible.” He recently claimed antisemitism is a “made-up term” and there is a “big Jewish supremacy problem” in the United States. He formally filed paperwork earlier this month to run as a Republican and unseat incumbent Jewish Rep. Randy Fine in Florida’s 6th Congressional District.
Swedish climate activist Greta Thunberg is the world’s second most influential antisemite, according to Israel’s Ministry of Diaspora Affairs, which highlighted her use of terms such as “genocide,” “siege,” and “mass starvation” in reference to Israel’s military actions in the Gaza Strip.
Third place was given to Egyptian comedian and former television host Bassem Youssef, followed by far-right American political commentator Candace Owens in fourth place and Palestinian-British journalist and editor Abdel Bari Atwan in fifth.
The list includes American imam Omar Suleiman, Denmark-based doctor Anastasia Maria Loupis – who has shared online conspiracy theories about Jews and Israel – far-right commentator and white nationalist Nick Fuentes, and conspiracist Ian Carroll.
Rounding out the top 10 is far-right podcaster and former Fox News host Tucker Carlson, who regularly promotes antisemitic conspiracy theories about Jewish influence.
Israel said the 10 most “prominent influencers in the global antisemitic and anti-Zionist arena in 2025” were selected based on “both the severity of their actions/statements and the scope of their influence” related to their activities last year. “Each of them has expressed antisemitic views or promoted false information related to Jews, Israel, or both,” the ministry explained. The list does not include individuals with formal political or government positions.
Each individual was ranked based on their influence on social media, but also other factors such as their repeated appearances on news channels, “perceived influence on public opinion, and prominence in certain communities.” The ministry also took into consideration each person’s “level of impact and risk,” which includes how often they upload antisemitic and anti-Israeli posts on social media. The report was released ahead of Israel’s Holocaust Remembrance Day, known in Hebrew as Yom HaShoah.
In a separate section of the report dedicated to antisemitic and anti-Israel influencers in the US, Israel’s Ministry of Diaspora Affairs singled out YouTuber and children’s educator Ms. Rachel, who has “increasingly used her social media accounts to amplify pro-Palestinian messages and criticize Israel.”
“Her posts have been interpreted by pro-Israel organizations as one-sided and hostile to Israel, and organizations such as StopAntisemitism have accused her of spreading anti-Israel or pro-Hamas propaganda and called for an examination of her activities,” the ministry stated.
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US Military: ‘Locked and Loaded’ to Strike Iran’s Power Plants, Energy Industry if Ordered
US Secretary of Defense Pete Hegseth speaks during a briefing on the Iran war, at the Pentagon in Washington, DC, US, April 16, 2026. Photo: REUTERS/Nathan Howard
The US naval blockade of Iran is just an example of “polite” behavior during the ongoing ceasefire and US forces are ready to strike Iran’s power plants and energy industry if ordered, US Defense Secretary Pete Hegseth said on Thursday.
Standing alongside two of the US military‘s most senior officers, Hegseth said Iran needs to choose wisely as it prepares for negotiations with the United States.
“We are reloading with more power than ever before, and better intelligence,” Hegseth said at a Pentagon news briefing. “We are locked and loaded on your critical dual-use infrastructure, on your remaining power generation, and on your energy industry. We’d rather not have to do it.”
President Donald Trump’s administration expressed optimism on Wednesday about reaching a deal to end the Iran war, while also warning of increasing economic pressure against Iran if it remains defiant.
That has included a blockade of Iran that went into effect on Monday, with the US military forcing 14 ships to turn around. Dozens of US warships and aircraft, including about 10,000 military personnel, are enforcing the blockade.
Trump is hoping the effort will force Iran to accept US terms for ending the war, which was launched by the US and Israel on Feb. 28, including opening up the Strait of Hormuz, a waterway through which roughly one fifth of global oil and gas exports ordinarily transits. Trump has said that was also a condition of the ceasefire due to expire next week.
The war has resulted in a major disruption of global oil and gas supplies.
Analysts have said that Iran can withstand a complete halt in oil exports of up to two months before being forced to curb production.
Hegseth, in comments aimed at the Iranian leadership, said that the blockade “is the polite way that this can go.”
READY TO RESUME OPERATIONS
Admiral Brad Cooper, the head of US Central Command, which oversees military operations in the Middle East, said the military was adjusting tactics, techniques, and procedures, but he did not provide any details.
During the same briefing, General Dan Caine, chairman of the US military‘s Joint Chiefs of Staff, added that American forces are “ready to resume major combat operations at literally a moment’s notice.”
US Navy ships would pursue any Iranian-flagged vessel or any vessel attempting to provide material support to Iran, Caine told the briefing. He added that could take place not just in the region, but also the Indo-Pacific.
Ships trying to break the blockade would be intercepted and warned that “if you do not comply with this blockade, we will use force,” and enforcement would occur inside Iran’s territorial seas and in international waters, Caine said.
No ships have been boarded so far, Caine said.
The US military has widened its blockade to include cargoes deemed contraband, and any vessels suspected of trying to reach Iranian territory will be “subject to belligerent right to visit and search,” the US Navy said in an advisory on Thursday.
“These vessels, regardless of location, are subject to visit, board, search, and seizure,” the Navy said in an updated advisory.
Contraband items listed included weapons, weapons systems, ammunition, nuclear materials, crude, and refined oil products as well as iron, steel and aluminum.
Sources briefed by Tehran have told Reuters that Iran could let ships sail freely through the Omani side of the Strait of Hormuz without risk of attack under proposals it has offered in talks with the US, providing a deal is clinched to prevent renewed conflict.