Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
Words of rescue: Yermiyahu Ahron Taub’s new book of poetry
עס זײַנען דאָ פּאָעטן װאָס זײַנען נבֿיאים, ווי למשל משה קולבאַק און חיים־נחמן ביאַליק. פֿאַראַן פּאָעטן פֿילאָסאָפֿן, װי עמילי דיקינסאָן אָדער אַהרן צײטלין. און טײל פּאָעטן זײַנען קינסטלער פֿון אימזאַש, װי רחל פֿישמאַן. זעלטן װען אָבער זעט מען אַ פּאָעט, װאָס איז מסוגל דורך זײַנע לידער צו באַלעבן אָדער באַװױנען עטלעכע פּערזענלעכקײטן, פּאַרשױנען, און דערבײַ אױפֿצובױען אַ גאַלעריע פֿון פֿאַרשײדענע מענטשן־טיפּן.
דער פּאָעט איז אָפֿט מאָל אַ שרײַבער פֿון ליריק, דאָס הײסט, פֿערזן װאָס װערן אַרױסגעזאָגט פֿון אַ געװיסן „איך“ װען לידער זײַנען אינטערעסאַנט, װיל מען הערן אַלץ מער פֿונעם „איך“. נאָר אַ פּאָעט װאָס קען באַשילדערן פֿאַרשײדענע פֿיגורן טוט אױף עפּעס ברײטערס.
אין זײַן נײַסטן ביכל פּאָעזיע, „עלות־הלילה אױפֿן בױדעם,“ שטעלט ירמיהו אַהרן טאַוב פֿאָר סײַ קאָמפּאָזיציעס פֿון לירישן „איך“, אַ נאַראַטאָר װאָס איז אין געװיסע אַספּעקטן ענלעך צו טאַובן אַלײן, סײַ דיכטונגען פֿון אַנדערע װעלטן, גאַסן און געגנטן. דאָס אַלץ טוט ער אין פֿאַרשײדענע זשאַנערס (לידער, פּראָזע־מיניאַטורן) און פֿאַרשײדענע שפּראַכן: נישט נאָר ענגליש מיט ייִדיש, נאָר אױך (אין אײן פֿאַל) ענגליש צוזאַמענגעפֿלאָכט מיט לשן־קודש.
לײענערס װאָס זײַנען שױן באַקאַנט מיט טאַובס װערק װעלן דאָ דערקענען פֿריִערדיקע מאָטיװן, װאָס זײַנען עיִקר־טעמעס פֿאַרן דאָזיקן מחבר. ער איז דער מײַסער־פּאָרטרעטיסט פֿון סעקסועלע דערװאַכונג, אַנטױשטן באַגער (סײַ רעליגיעזער, סײַ קערפּעלערכער), ריסן צװישן דורות, פֿאַרװעלקטער פֿרומקײט. נאָר זיכער האָט מען שױן אין אַנדערע קאָנטעקטן באַרירט די פֿאַרבינדונגען צװישן „קװירשאַפֿט“, אָפּגעפֿאָרנקײט פֿון פֿרומען דרך, און ייִדיש, װי טעמעס פֿון פּאָעזיע און ליטעראַטור בכלל. די דאָזיקע צװישנשײדן זײַנען גאָר װיכטיק פֿאַר טאַובס שאַפֿונגען.
באַזונדערש רירנדיק דאָ זײַנען די בילדער פֿון משפּחה־רײַבונגען, פֿון באַגעגענישן װאָס ברענגען נישט צו קײן עמאָציאָנעלע פֿאַרשטענדיקונגען.
אין אײנעם אַ ליד טרעפֿן מיר דעם נאַראַטאָרס פֿאָטער, אַ פֿרומען ייִד, װאָס סע װילט זיך אים גאָר שטאַרק לערנען זײַן קינד װי אַזױ צו װאַרפֿן אַ בײסבאָל. צום באַדױערן, טױג דאָס קינד צו דעם אַזױ פֿיל װי ער טױג צו לערנען — דאָס הײסט, גאַנץ שװאַך.
די זעלבע פֿיגור, דער פֿרומער פֿאָטער װאָס איז נישט צופֿרידן מיט זײַן אָפּגעפֿאָרענעם קינד, באַװײַזט זיך אין נאָך עטלעכע לידער אין באַנד, אַלע מאָל אין הינטערגרונד, בעטנדיק נאָך אַ קדיש, נאָך אַ בלאַט גמרא, כאָטש אַ מנחה, און אַלע מאָל דעם שטױס נאָך פּרו־ורבֿו. דער נאַראַטאָר, װידער, פֿאַרצײכנט זײַנע פֿאָטערס באַגערן. זײַנע אײגענע באַגערן ליגן אָבער ערגעץ אַנדערש.
טאַוב פֿאַרברײטערט אָפֿט זײַן קוק צו באַקענען אונדז מיט אַנדערע פּאַרשױנען: פֿרױען אין פֿאַרשלאָפֿענע שטעטלעך, ערשטמאָליקע „גײ“־ליבע־באַגעגענישן, אױסשטאַרבנדיקע מנינים. אױך חיות באַלעבט ער אין זײַנע פֿערזן:
די װילדע קאַץ װאָס האָסט געראַטעװעט פֿונעם הינטערגעסל
קאָרטשעט זיך, אומרויִק אונטערן גלעט פֿון דײַן האַנט,
ניט אין שטאַנד אױסצוהאַלטן, ניט אין שטאַנד זיך אַװעקצודרײען פֿון אַזאַ הנאָה.“
אַ באַמערקונג װעגן שפּראַך: װי אין זײַנע פֿריִערדיקע ביכלעך, װערן דאָ אַרײַנגענומען לידער אױף ענגליש און אױף ייִדיש. די ייִדיש־נוסחאות זײַנען אַלע מאָל באַגלײגט מיט פּאַראַלעלע ענגלישע װערסיעס. (איך דערלױב זיך דאָ אַ פּאָר אײדעלע טענות װעגן די גרײַזן װאָס זײַנען אַרײַנגעפֿאַלן אין די ייִדישע טעקסטן, און דאָס, װאָס טײל פֿון די ייִדיש־װערסיעס װערן געדרוקט אין קלענערע אותיות פֿון די ענגלישע.)
מע װאָלט דאָ געקענט זיך אַרײַנלאָזן אין אַ לענגערער דיסקוסיע װעגן די באַציִונגען פֿון די דאָזיקע װערסיעס. זײ זײַנען איבערזעצונגען אײנס פֿון אַנדערן, נאָר אױך אינטערפּרעטאַציעס. די ייִדישע לידער זײַנען (װאָדען?) מער אַדורכגעדרונגען מיט דער דראַמע װאָס באַגלײגט דאָס גאַנץ ביכל: די רײַבונגען צװישן דעם טראַדיציאָנעלן לעבן־שטײגער, פֿול מיטן שטרענגען דין, און דער בענקשאַפֿט פֿון דעם נאַראַטאָר, אַן אָפּגעפֿאָרענער װאָס װיל זיכער נישט זיך אומקערן, און פֿאָרט בענקט זיך אַהין. אינעם ליד „מילך־און־האָניקדיקע לבֿנה־האַרבסטונג“ לײענט זיך אַ ביסל טרוקן די ענגלישע שורה And, in that way, the Day of Rest lived up to its name
בשעת דאָס ייִדישע „און אַזױ טאַקע האָט דער יום־מנוחה אונדז נישט אַנטױשט“ גיט איבער אױף אַ קלאָרן אױפֿן װעגן װאָסער מין רו גײט דאָ די רײד.
איך האָב דאָ באַװיזן איבערצוגעבן נאָר אױפֿן שפּיץ מעסער די טעמאַטיק פֿון די דאָזיקע לידער. כאָטש טאַוב, בדרך־כּלל, גיט די בכורה עמאָציעס און געפֿילן, נישט קאָנסטאַטירונגען און אידעאָלאָגיעס, איז דאָס ביכל נישט קיין אומפּאָליטישע. פֿאַרקערט, די (ענגלישע) לידער „דער אָפּרו פֿון אַקטיװיסט“ און „פּערמאַנענטער אײַנװױנער, אָן קײן גרינעם קאַרטל“ גיבן איבער אױף אַ האַרץ־רײַסנדיקן אופֿן, װי זײערע טיטלען זאָגן אָן, די אָנשטרענגען און קאָמפּראָמיסן פֿון הײַנטיקן פּאָליטישן מאָמענט.
לױט מײַן מיינונג ווערט דאָס ביכל אָרגאַניזירט מיטן דראַמאַטישן בױגן פֿון אַ מענטשלעכן לעבן, פֿון ענגלישן ליד „דאָס ליכט בײַם אָנהײב טונעל“, אין אָנהײב, ביזן לעצטן ליד „צום סוף“, װאָס װענדט זיך צום לײענער אַזױ:
װען איך גײ אַװעק,
רײַס ניט די קלײדער,
און טראָג ניט קײן שװאַרץ,
באַהאַלט ניט דעם שפּיגל….
זײַ נישט קײן אָבֿל אין גאַנצן.
„װען איך גײ אַװעק,“ זאָגט דער נאַראַטאָר, „מאַך פֿאַר זיך אַ שׂימחה.“
נאָכן געזעגענען זיך מיטן דאָזיקן ביכל, װינטשט מען דעם מחבר נאָך לאַנגע יאָרן פֿון דער שׂימחה פֿון שאַפֿן נאָך טיף־גרײכנדיקע און פֿילעװדיקע מעדיטאַציעס װעגן לעבן און טױט, פֿרומקײט און װעלטלעכקײט, סעקס און ליבשאַפֿט, „קװיר“־ און העטעראָ־אידענטיטעט.
אין „געבעט“, דאָס סאַמע ערשטע ליד, װענדט זיך דער פֿאָטער צום נאַראַטאָר: „דער טאַטע רופֿט מיך צו היטן שבת“, צו דאַװנען, צו לערנען, זאַכן װאָס דער נאַראַטאָר װיל נישט, איז נישט מסוגל צו טאָן. קומט דער פּאָעט צום אױספֿיר אַז „נאָר די װערטער קענען מיך ראַטעװען.“
אַ בעסערע װעלטלעכע תּפֿילה קען נישט זײַן. הלװאַי אױף אונדז אַלעמען געזאָגט געוואָרן.
The post Words of rescue: Yermiyahu Ahron Taub’s new book of poetry appeared first on The Forward.
Uncategorized
Israel, US condemn Belgium over planned prosecutions tied to Jewish circumcisions
(JTA) — A diplomatic spat erupted on Wednesday after Belgian prosecutors moved to charge two Jewish men tied to ritual circumcisions, prompting Israeli and U.S. officials to accuse Belgium of targeting Jews for practicing their faith.
Gideon Saar, Israel’s minister of foreign affairs, lit into the country in a post on X Wednesday morning, calling the indictments a “scarlet letter on Belgian society.”
“With this act Belgium joins a short and shameful list, together with Ireland, of countries that use criminal law to prosecute Jews for practicing Judaism,” Saar wrote, later calling circumcision a “cornerstone of Jewish faith” and urging the Belgian government to “act immediately and to find a solution.”
Saar’s condemnation was quickly joined by the U.S. ambassador to Belgium, Bill White, who had previously called on Belgium to drop the “ridiculous and antisemitic” investigation of mohels in February.
“This is a shameful stain on Belgium,” White wrote in a post on X. “The prosecution of these religious figures (mohels), one of whom is American, is WRONG and won’t be tolerated. Belgium will be thought of now as anti Semitic by world. Until this is resolved – there is no way around it.”
White, a President Donald Trump appointee who faced criticism for amplifying social media posts by a far-right Belgian political activist convicted of racism and Holocaust denial, added that the “Trump Administration condemns this judicial action” and called on the Belgian government to “work with the Jewish leaders and communities to find a certification solution immediately.”
The condemnation by White and Saar comes after the Antwerp Public Prosecutor’s Office announced that it intends to prosecute two Jewish men on charges related to performing circumcisions, a practice that is required by law to be performed by licensed medical professionals in Belgium.
Last year, Belgian authorities raided multiple sites, including two in Antwerp’s Jewish Quarter, at the beginning of an investigation into illegal circumcisions. Investigators also requested lists of children who had recently been circumcised, according to VRT NWS, the Flemish public broadcaster.
But the sharp criticism by the two leaders was later dismissed by Belgian Foreign Minister Maxime Prévot, who wrote in a reply to White’s post that it was “inappropriate to publicly criticize a country and tarnish its image simply because you disagree with judicial proceedings.”
“I recall that the proceedings in question were initiated by representatives of the Jewish community themselves,” Prévot continued. “To portray those as a country’s desire to undermine the religious freedom of Jews is defamatory. This freedom has never been called into question and never will be in our country. Our Constitution protects it. And it is not for an ambassador to dictate the government’s agenda.”
In response to Saar’s post, Prévot wrote, “Enough with these caricatures.”
“Since you yourself recently urged against conducting diplomacy via Twitter, I suggest that we discuss all these issues during a meeting in Israel at a time that suits you best, in order to put an end to any misinterpretations,” Prévot continued.
This article originally appeared on JTA.org.
The post Israel, US condemn Belgium over planned prosecutions tied to Jewish circumcisions appeared first on The Forward.
Uncategorized
Rutgers disinvites commencement speaker over tweet claiming Israelis ‘train dogs to sexually assault prisoners’
(JTA) — Administrators at Rutgers University have canceled a commencement speaker scheduled for next week, citing an “inflammatory claim” the speaker tweeted about Israel.
Rami Elghandour, a Rutgers alumnus and a producer of an Oscar-nominated docudrama about a Palestinian girl who died in Gaza, was set to deliver the speech at the university’s School of Engineering on May 15. But the university, New Jersey’s public flagship, rescinded the invitation on Wednesday.
The Associated Press was the first to report that Elghandour’s invitation had been rescinded and that the university said social media posts about Israel were the cause.
To the Jewish Telegraphic Agency, a university representative specifically cited an April 20 tweet by Elghandour that accuses Israel of genocide and says the Israelis are “running dungeons where they train dogs to sexually assault prisoners.”
The tweet was a response to a post from California Rep. Ro Khanna advocating for cutting U.S. aid to Israel, which was itself a response to a post by AIPAC, the pro-Israel lobby that has become a bogeyman in U.S. politics. The unsubstantiated claim that Israel trains dogs to assault prisoners has circulated widely in recent weeks among some pro-Palestinian activists.
“The Rutgers School of Engineering was recently informed that some graduating students would not attend their graduation ceremony due to concerns about the invited speaker’s social media posts, including one that shared an inflammatory claim,” Dory Devlin, a representative for Rutgers University, told JTA in an email. “After discussing these concerns with the speaker, the School of Engineering has rescinded the convocation speaker invitation to Rami Elghandour.”
Elghandour, who owns a biotech company and was an executive producer for the award-winning documentary “The Voice of Hind Rajab,” declined through a spokesperson to respond to a JTA request for comment. The spokesperson pointed to his statement on social media, where he disparaged the school’s decision.
“After a ‘few’ students complained about my selection as speaker because of my social media advocacy for Palestine, Rutgers has canceled my speech,” Elghandour wrote. “They decided that the feelings of a handful of students who said that my social media posts ‘opposed their beliefs’, were more important than the experience of the entire graduating class, the reputation of the school, the dignity and belonging of Arab and Muslim students, and the First Amendment.”
In addition to executive-producing “The Voice of Hind Rajab,” Elghandour was also a producer on the film “American Doctor,” about three physicians — including a Palestinian and a Jew — who traveled to Gaza to aid civilians there.
Rutgers University Hillel, the campus Jewish group that also engages students around Israel, did not immediately respond to a request for comment.
Rutgers settled a federal civil rights investigation into its handling of antisemitism in January 2025. It agreed to update its anti-discrimination policies as investigators were poised to find that the school did not protect Jewish students from antisemitism in the wake of the Oct. 7, 2023, attack on Israel and the subsequent war in Gaza.
The incident adds to a string of dustups over Israel at commencements this year and in the past. The University of Michigan’s president apologized after faculty senate chair Derek Peterson praised pro-Palestinian student protesters during his speech on Saturday; Elghandour shared several posts in defense of Peterson’s speech.
This article originally appeared on JTA.org.
The post Rutgers disinvites commencement speaker over tweet claiming Israelis ‘train dogs to sexually assault prisoners’ appeared first on The Forward.