Connect with us

Uncategorized

A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

‘Politically homeless’: As Maine’s Collins-Jackson Senate race kicks off, some Jewish voters find themselves adrift

(JTA) — BANGOR, Maine — With Maine’s marquee U.S. Senate race now set, many Jewish Democratic voters are confronting a difficult choice: whether concerns over newly nominated Democrat Troy Jackson’s rhetoric on Israel outweighs their longstanding opposition to incumbent Republican Sen. Susan Collins.

“I, and many Jews in Maine, certainly feel politically homeless at this point,” said Chris Myers Asch, a history teacher at Colby College and Jewish resident of Hallowell, Maine. “We don’t feel like there are candidates who actually represent us and that we trust to defend our interests, and I think that’s sad, particularly for people like myself who have been active and involved and supportive of many different candidates over the years.”

Jackson, 58, a former logger and state Senate president, secured the Democratic nomination Saturday following the party’s nominating convention to replace Graham Platner, who withdrew earlier this month following a sexual assault allegation, which he denies.

But as Jackson shored up his bid for the nomination, he began to echo the rhetoric of Platner, a staunch Israel critic whose Nazi-linked tattoo sparked concern across Maine’s Jewish community. Since joining the race, Jackson has, for the first time, embraced the term “genocide” to describe Israel’s war in Gaza and called for an end to U.S. military aid to Israel.

Those positions contrasted with the union advocacy and affordability agenda on which Jackson had built his two-decade political career in the state. They also alarmed some Maine Jewish voters, who overwhelmingly lean Democratic.

“I thought Platner was a disaster from the beginning, so pretty much anyone would be an improvement, and I think Jackson is an improvement,” said Myers Asch, who identifies as an independent. “But I can’t say I am wholeheartedly enthusiastic about him. I think he has bowed to the pressure of far-left activists on foreign policy issues, particularly on Israel, and I think that’s unfortunate.”

But while Jackson’s newfound stances on Israel have alienated some Jewish Democrats, it has not necessarily made their choice in November’s general election any easier. Many remain critical of Collins, 73, who has paired strong support for Israel with votes backing much of President Donald Trump’s agenda.

The latest polling in the race, conducted by the University of New Hampshire, finds the contest is a toss up, with Jackson receiving 49% of the vote compared with Collins’ 46%. The poll, which surveyed 1,236 likely voters from July 15 to 20, has a margin of error of +/-2.8%.

With Election Day just 99 days away, the choice facing Jewish voters carries stakes beyond Maine. Democrats see the Maine contest as one of their best pickup opportunities in the battle for control of the Senate. Independent analysts, including the Cook Political Report, rate Maine as one of the few GOP-held Senate seats that Democrats have a decent shot at this year.

While Jews make up a small share of Maine’s electorate, the community leans heavily Democratic. The state has roughly 19,000 Jews across 10,600 households, nearly 70% of which identify as liberal or very liberal, according to the 2024 Maine Jewish Community Study, conducted by Brandeis University in partnership with the Jewish Community Alliance of Southern Maine.

Maine State Rep. Laurie Osher, who is Jewish and said she intends to vote for Jackson, said that despite the anxiety many Jews have felt since Hamas’ Oct. 7 terror attack, the stakes of defeating Collins outweighed broader political concerns.

“Long before that, we have had a problem with having Susan Collins give strength and support to crazies that are Republican,” Osher said. “We need to get rid of her, and most of the Jews I know agree with that.”

Despite the Maine Jewish community’s overwhelmingly liberal bent, Myers Asch said he had heard more Jews than ever before discussing voting for Collins.

“I have heard more people talking about voting for Susan Collins than I ever have before, because I think a lot of Jews in Maine feel abandoned by the Democratic Party and feel politically homeless,” said Myers Asch.

Brian Kresge, the president of Congregation Beth Israel in Bangor, Maine, said that while he had seen peers in the Jewish community “get behind (Jackson) and trying to overlook the word genocide,” he had also observed many throwing their support behind Collins.

“It’s that hard choice a lot of Jews are weighing. What does the rhetoric against genocide really mean when he’s so good in all these other ways?” Kresge said, referring to Jackson’s strong union ties. “We like him for all of this, and so that’s the hard part. I don’t envy any Jew that hasn’t already made up their mind about the election.”

While Collins has received an endorsement from Trump, she has also broken with the president on several key votes, including in April when she backed a resolution to end U.S. military action against Iran.

Still, during his acceptance speech for the Democratic nomination Saturday, Jackson used much of his remarks to hammer Collins’ record of supporting Trump’s policies.

“Thirty years later, Susan Collins is still in Washington, so I do have one question. Who has she served? She has served Donald Trump. She voted with him 96% of the time,” Jackson said. “She helped deliver enormous tax breaks to the corporations and the wealthy on our backs, and she voted to confirm Kavanaugh and Gorsuch, the Supreme Court justice who overturned Roe versus Wade.”

Collins, who has worked to distance herself from Trump and voted with the president’s opinion 95% of the time in 2025, took her own stab at her new opponent Saturday, calling him “hyper-partisan” in an interview with News Center Maine.

“I have known him for more than 20 years, he has been an Augusta insider, and he’s very much a person who takes a hyper-partisan approach to the issues,” Collins said. “I think that’s one of the big contrasts between us. I have always prided myself in working in a bipartisan way.”

For some Jews in the state, the choice between Collins and Jackson has been much more clear-cut.

Lila Kohrman, a 33-year-old Jewish Portland resident, voted for Jackson during the nominating convention Saturday. “Susan Collins has been a senator for almost my entire life, and during that time, things have pretty clearly just gotten worse and worse for Americans,” she said.

“Jewish voters are not a monolith,” Kohrman added. “But I hope that people will be able to support a candidate who has clearly demonstrated that — and I mean Troy Jackson — that has clearly demonstrated that he cares for the lives of marginalized and oppressed people in the United States and around the world, and right now that means opposing sending money to Israel because they are using that money to commit a genocide against the Palestinian people.”

Jackson, who has raised over $1 million since announcing his bid for the nomination, is also facing a significant funding gap against Collins, who has $11 million in her campaign account, according to the latest Federal Election Commission findings.

While Jackson vowed he would not accept any “dark money,” and specifically said he won’t be taking any funding from AIPAC, Collins has received over $1.5 million in donations from at least 750 donors whose contributions were earmarked through AIPAC, according to the latest FEC findings.

The race has also already seen a massive influx of outside ad spending. Collins’ campaign, her allies and other groups aligned with Senate Republican leadership have reserved roughly $60 million in airtime through the fall, while the Senate Democrats’ main super PAC and its affiliates have purchased roughly $24 million.

This article originally appeared on JTA.org.

The post ‘Politically homeless’: As Maine’s Collins-Jackson Senate race kicks off, some Jewish voters find themselves adrift appeared first on The Forward.

Continue Reading

Uncategorized

After New York stabbing, Netanyahu says Mamdani is making Jews less safe

Israeli Prime Minister Benjamin Netanyahu accused New York City Mayor Zohran Mamdani of “fomenting” hate and making Jews less safe through his fierce criticism of Israel. Netanyahu suggested the mayor’s rhetoric on the Gaza war contributed to the climate that led to Thursday’s stabbing of an Orthodox man outside a Manhattan synagogue.

“I don’t think it’s accidental that after he made this hate speech against Israel and against me, the next day a Jew is stabbed coming out of a synagogue,” Netanyahu said Sunday morning on Fox News.

Authorities said the suspect, Jose Morales, 51, allegedly yelled “Allahu Akbar” as he stabbed an Asian man in the back with a knife and an Orthodox man in the torso with a screwdriver before being subdued and arrested. Morales was arraigned Friday on several hate crime charges and was held without bail. Both victims were hospitalized and are expected to recover.

Investigators have not publicly linked the suspect’s motives to the mayor’s comments in a video address last week conceding he did not have the authority to arrest Netanyahu when he visits the city for the United Nations General Assembly in September, while also calling Netanyahu a war criminal and accusing him of orchestrating a genocide. Mamdani encouraged New Yorkers to protest instead.

The controversy has also been fueled by reports that members of Mamdani’s inner circle believed long before the legal review was completed that the city lacked the authority to arrest Netanyahu. Despite that, Mamdani proceeded with the review and used a mayoral address to announce the legal conclusion while renewing his criticism of the war in Gaza. Critics say the episode was a calculated political move aimed at energizing the pro-Palestinian and progressive base that helped elect him. The speech drew more than 200 million views across social media.

Speaking outside the Manhattan synagogue on Friday, Jewish leaders and some prominent rabbis expressed concern that the comments risked endangering Jewish New Yorkers, the largest concentration of Jews in the United States.

Netanyahu escalated his feud with Mamdani by directly linking the mayor’s embrace of the International Criminal Court’s case against him to the rise in antisemitism. “I speak to Jewish Americans in New York, and they’re afraid right now,” Netanyahu said. “I speak to quite a lot of my friends, and they say, ‘Look, it’s like a different world. We’re afraid to go into the streets. We certainly do not want to wear yarmulkes or any clothing that would give away that we’re Jews.’”

The Israeli leader further accused Mamdani of “basically supporting” Hamas, despite the mayor describing the Oct. 7, 2023, attack on Israel as a “horrific war crime” that should be opposed “with every single fiber of our being.” Asked on Thursday whether he considers the Hamas massacre a genocide, Mamdani stopped short of using that term.

“The genocide charge belongs to our enemies,” Netanyahu said in the Sunday interview. “What we are doing is try to fight this genocidal terrorist organization that embeds itself among civilians.”

The latest clash shows how the war in Gaza has become one of the biggest political issues of Mamdani’s administration. His outspoken criticism of Israel has won support from progressives but has also deepened tensions with many Jewish leaders, who say his rhetoric has made an already difficult climate even worse. In an interview on Thursday, Mamdani suggested that New Yorkers “have been aghast at this genocide over the last few years, and not only the continued denial of that genocide but also the fact that it continues itself.”

A recent Associated Press survey conducted before Mamdani’s recent comments found that Mamdani, who won just 26% of the Jewish vote in last year’s mayoral election, is viewed more favorably by American Jews than Netanyahu, who is facing a tough reelection in October.

Netanyahu is expected to visit Washington, D.C., on Monday for a meeting with President Donald Trump and attend the funeral of Sen. Lindsey Graham, a close political ally.

Despite acknowledging he cannot arrest Netanyahu, Mamdani has vowed to continue speaking out against the Israeli leader ahead of his expected appearance at the United Nations this fall. Netanyahu said Sunday that he still intends to travel to New York “to speak the truth” and defend Israel before the international body.

The post After New York stabbing, Netanyahu says Mamdani is making Jews less safe appeared first on The Forward.

Continue Reading

Uncategorized

Israel’s shameful West Bank front

Two mosques burned in the West Bank on Sunday.

One, in the village of Qusra south of Nablus, was torched and defaced with graffiti reading “Revenge for Benayahu,” referring to Benayahu Mellet, who was killed in the deadly clashes near the village of Tel two days earlier. Another mosque, in the village of Kur, was also set ablaze. Cars were burned. Fields were set on fire. Elsewhere, according to witnesses, extremist settlers blocked a major road, attacked Palestinian motorists, and allegedly did so in full view of Israeli security forces. No arrests were reported.

In the incident on Friday, villagers had confronted armed settlers who had entered the village in a provocation, triggering a gun battle that left two Israelis and four Palestinians dead. The clash was the latest in an escalating wave of settler-Palestinian violence that has killed dozens of Palestinians and wounded hundreds this year, according to the United Nations and the Palestinian Authority — and not denied by Israel.

The images should horrify every Israeli and Jew. Not because they will generate another round of hostile headlines abroad, though they certainly will. Not because Hamas or Iran will exploit them for propaganda, though they will. They should horrify Israelis because they reveal a sickness that has been growing inside the Jewish state for years — one that the Netanyahu government has failed to confront, and some would say abetted.

For all the disasters that have befallen Israel in recent years, few have been as shameful as the tolerance of violent Jewish extremism in the West Bank. This is no longer a matter of isolated “price tag” attacks or a handful of hooligans. It has become a persistent phenomenon that includes the burning of places of worship, attacks on civilians, destruction of homes and farmland, vigilante raids into Palestinian villages, and organized acts of intimidation designed to terrorize entire communities. Sometimes it results in deaths, almost always in material damage, and without exception in reputational damage. Whatever political cause its perpetrators imagine they are serving, they are inflicting immense damage on Israel itself.

Two arrests were reported by Israeli police for the latest widespread mayhem – far from a crackdown; if past is prologue, those detained will soon be released. There have been no known convictions for the murder of Palestinians by radical settlers; a security apparatus that knew the exact location of Iranian leaders could not, apparently, find the perpetrators.

This is a moral failure and a national security disaster. At the very moment Israel is preparing for the possibility of renewed confrontation with Iran, remains engaged against Hamas, and continues to try to deter Hezbollah, it is simultaneously forced to contend with Jewish extremists opening yet another front. Every burned mosque, every unauthorized raid into a Palestinian village, every revenge attack requires soldiers, commanders, intelligence assets, and police resources. Every incident inflames the West Bank precisely when Israel can least afford another arena of instability.

The latest violence illustrates the pattern. And every burned mosque and vigilante actions helps Hamas and strengthens Iranian propaganda. Every assault on innocent Palestinians makes Israel’s diplomatic task immeasurably harder. Israel’s enemies could scarcely invent a more effective narrative than the one Jewish extremists hand them themselves.

Israel’s security establishment understands this better than anyone.

Reserve Major General Gadi Shamni, who commanded the IDF’s Central Command and served as the army’s top officer in the West Bank, warned on Israel Radio that the military has too often looked the other way while influential members of the government have effectively encouraged the radical fringe.

Shamni also described what he sees as the strategic vision animating the most extreme elements of the settler movement: gradually forcing Palestinians into disconnected islands of “Area A” autonomous zones while emptying much of the rest of the West Bank in preparation for eventual annexation.

If that assessment is correct, it represents one of the most cynical political projects imaginable.

Apart from its profound moral implications, it would guarantee perpetual conflict. It would invite international isolation, deepen Israel’s demographic and diplomatic dilemmas, and condemn another generation of Israelis to policing an endless insurgency. It is a blueprint for permanent instability.

Defenders of the government cry foul when settlers are criticized, claiming that the vast majority of them reject violence and are not responsible for the crimes committed by a handful of extremists. This is a misleading presentation.

Sure, most of the half million “settlers” are living in communities close to the pre-1967 border which Israel expects to receive in border swaps as part of any future two-state deal. But the 20% or so living well beyond the “security fence” line, deep inside the West Bank, are another matter.

Many of them are deeply committed ideologues who, in the best-case scenario, envision a future of permanent subjugation of the Palestinians. Moreover, those who dream of the Palestinians leaving altogether, one way or another, are not a handful, as I know very well from countless off-the-record conversations. And the radicals who commit actual crimes are quietly backed by a massive infrastructure that is run by radical Cabinet ministers with real political power. So the violent fringe has acquired influence wildly disproportionate to its numbers — and is serving a vile cause with real support.

That influence is visible not only in the attacks themselves but also in the willingness of prominent politicians to minimize them, excuse them, or rally publicly behind individuals accused of serious violence against Palestinians. Such gestures send a devastating message: that political loyalty may matter more than the rule of law.

It is a tragic indication of the foresight of the late Israeli philosopher Yishayahu Leibowitz, who warned over a half century ago that the occupation will eat away at Israel’s decency and democratic character.

The ideological ancestry of much of this movement leads back to Rabbi Meir Kahane, whose Kach movement was eventually banned from the Knesset because of its openly racist platform. Even former Prime Minister Yitzhak Shamir — a career Likud politician, former underground fighter, and hardly a man of the political left — refused to remain in the Knesset chamber while Kahane spoke.

How far Israel has fallen that ideas once considered beyond the pale increasingly receive sympathy, protection or political indulgence.

The irony is, of course, that those who proclaim themselves the fiercest defenders of Israel are among those inflicting some of its deepest wounds. They weaken Israel’s international standing, strengthen its enemies, undermine society’s resolve, force young Israeli soldiers into impossible situations and stain Judaism itself.

The burned mosques of Qusra and Kur are another indication of what is at stake in the Oct. 27 election. If the opposition comes to power, this will not be tolerated any more.

The post Israel’s shameful West Bank front appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News