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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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For the Jews of Venice, an uneasy history of scapegoating and grudging tolerance

The First Ghetto: Venice and the Origins of Modern Antisemitism
By Alexander Lee
Basic Books, 432 pages, $34

When one thinks of Venice and the Jews, the first figure that probably comes to mind is Shylock, literary history’s famous Jewish villain, a moneylender who demands a “pound of flesh” from the titular character in Shakespeare’s The Merchant of Venice.

In Alexander Lee’s new book, The First Ghetto: Venice and the Origins of Modern Antisemitism, Shylock is mentioned just twice, both times in the introduction, but his ghost hovers over the pages of the book. Much of Lee’s historical account of Jewish life in Venice is devoted to Jewish moneylenders, and the key role they played in keeping Venice’s economy afloat.

The First Ghetto centers on the uneasy and guarded relationship that the Venetian government and its Christian people — first as the Venetian Republic and later as part of the Italian nation — always had with its Jewish population. According to Lee’s account, Venice didn’t want the Jews, but it needed them, largely for their ability to provide credit.

As he tracks the rise and fall of the Venetian Ghetto across more than six centuries, from Venice’s first Jewish visitor in 1315 through the fateful deportation of its Jewish citizens in the Holocaust, Lee’s focus is so narrowly limited to the fluctuations of finance that he very nearly makes the word “Jew” synonymous with “moneylender” or “pawnbroker.”

Alexander Lee is an Italian Renaissance scholar at the University of Warwick whose previous books include ‘Machiavelli: His Life and Times.’ Courtesy of Hachette

That’s a pity, because readers can be left with the impression that the primary role Jews played in the life of the city nicknamed  “La Serenissima” — the most serene place — was financial.

“More than once, the Ghetto’s Jews helped keep the Venetian economy from collapse,” writes Lee, an Italian Renaissance scholar at the University of Warwick who has previously published four books, including Machiavelli: His Life and Times. “They founded no fewer than eight glittering synagogues, each a masterpiece of its kind, founded innumerable charities, and administered their own affairs with democratic probity.”

There is, of course, validity to the argument that the Venetian brand of capitalism that emerged in the late Middle Ages and sustained the city through the 20th century was reliant on Jewish labor. Since the mid-12th century, the Catholic Church had prohibited usury, loans offered with interest. But this rule only applied to Christians lending to Christians. They could, however, take out interest-bearing loans from Jewish moneylenders, who were permitted to lend and borrow without, apparently, incurring sin.

The precarious arrangement proved, over time, to be mutually beneficial for the Venetians and the Jews. As long as they were supporting the city’s financial needs, Jews were tolerated — even as they were isolated, overtaxed and frequently attacked. When the Venetians had less of a need for Jewish resources, cruelty against them spiked. They were blamed for most of the city’s woes, including the Black Death, the loss of wars, and various forms of spiritual corruption.

Even if Jews’ contributions were valued by some, the majority of Venice’s Christians “still harbored a horror of moneylending in Venice itself — and almost all regarded Jews with unconcealed hostility,” Lee writes. To balance this necessity against their antipathy, Jews were permitted to live in Venice, as long as they remained apart. Thus the Venice Ghetto was born.

Beginning in 1516, they were segregated to an island of their own on the dilapidated site of a former municipal cannon foundry, Ghetto Nuovo, surrounded by high walls and an iron gate. They were constrained in cramped conditions, and allowed to associate with Christian residents only for business purposes, in daytime. They were marked as outsiders wherever they traveled within the city by a yellow circular patch on their clothing, and an oddly shaped yellow hat.

“The Ghetto was simply the easiest way of allowing Jewish loans to keep flowing,” writes Lee, “while keeping the spiritual ‘risks’ [of associating with Jews] to a minimum.”

Although Jews had been segregated and harassed in other settings for centuries, Venice’s Ghetto was a precursor of the many Jewish ghettos that would later be created throughout Europe. The word ghetto, borrowed from Venice, later “shed its purely Jewish connotations,” Lee writes, and became “shorthand for vulnerability, poverty and powerlessness,” in the living conditions of any minority group.

The first 150 pages of The First Ghetto track the vicissitudes of the explotive financial partnership between Venice and its largely captive population of a couple thousand Jewish residents. The periods of time when Jewish life could be conducted with some sense of security and ease were offset by periods of blame, harassment, and threats of expulsion. But, as Lee argues, the story of Venice’s Jews is one of resilience and survival.

Shakespeare penned The Merchant of Venice between 1596 and 1598, in a period that Lee describes as the Ghetto’s “Golden Age, 1589-1630.” Yet precisely why the character of Shylock emerged in England in this period or how the play related to the true conditions of moneylending and commerce are unfortunately never discussed.

Culture and humanity are strikingly absent from Lee’s account of the history of the Venice Ghetto. Lee notes that the inhabitants of the Ghetto were “poets and scientists, musicians and philosophers; they put on plays and held festivals; and they transformed Venice into the greatest center for Hebrew printing in the world.”

But, apart from a detailed account of the genesis of the book trade, Lee offers little description of these poets and scientists or philosophers, nor does he provide much insight into the daily life experienced in the Venice Ghetto. I yearned for a more vivid sense of how the Ghetto’s people passed their time, what they ate, how they socialized or practiced religious observance — and how they responded to the discrimination they faced.

The book’s subtitle, Venice and the Origins of Modern Antisemitism, suggests that Lee might dive into the genesis of antisemitic tropes or ideas — why did Christian Venetians believe that Jews ate babies, for example? — but this kind of analysis isn’t provided. Instead, Lee seems to regard antisemitism as a given, a force of nature that merely fluctuates depending on the conditions of the time.

“By 1630,” writes Lee, “Venice was the best place in the world to be a Jew.” And, “Anyone could see that the Ghetto was indispensable to Venice.” The bright moment didn’t last long, however, as that same year, the city was hit by a plague that took about a third of its population. Because they were still relatively isolated, the Jewish community lost only about 15% of its residents, but the larger city’s “glory days were now numbered,” Lee writes. “There would be no recovery — only a gradual slide into irrelevance.”

In 1797, Napoleon Bonaparte marched into Venice and forced its leaders to abdicate, effectively ending the Venetian Republic, and declared all its residents equal. The walls of Venice’s Ghetto were finally torn down; its gates were carried to the town square, smashed to bits, and burned. A member of the national guard, Raffaele Vivante, jumped up and gave a speech. “Here you have toppled the terrible doors which held our Nation as if locked up in a prison,” he cried, and then, as Lee writes, “The dancing went on till dawn.”

In the 1930s and 40s, under Mussolini’s fascist reign, the Venetians’ long-simmering hatred of its Jews rose to a boil. As the Jewish community was still small and somewhat contained, in spite of early 20th-century integration, it was easy to identify and decimate. The emptying of the Ghetto, handled here in about ten pages, resulted in the removal of around 2,100 people in 1943 and 1944, of whom hundreds were murdered.

In the 21st century, while the waves of antisemitism have once again crested, the notion that to be Jewish is to be linked to moneylending, banking, and usury has, sadly, gained new currency. Although this is not the only issue Lee touches upon, I wondered while reading the book if it was truly useful to hammer home this connection once again.

As I read Lee’s history, waiting for a better sense of the dimensions of humanity in the Ghetto, a line from the Merchant of Venice kept popping into my mind: “If you prick us, do we not bleed?” I would have liked to have seen a slightly more sanguine touch on these pages.

The post For the Jews of Venice, an uneasy history of scapegoating and grudging tolerance appeared first on The Forward.

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British Museum postpones a Jewish Culture Month lecture, citing ‘disruption’ concerns

(JTA) — The British Museum has canceled a lecture titled ‘‘Ancient Israel and Judah” that was scheduled to take place today on its premises.

In a statement on Wednesday, the museum said the decision was made because it was informed in recent days that “a significant proportion of registered attendees were individuals intending to deliberately disrupt the event.”

The event was supposed to be jointly led by members of the museum’s senior curatorial team alongside organizers from Jewish Culture Month, with the lecture presented by Dr. Paul Collins, the museum’s Keeper of the Department of the Middle East.

Jewish Culture Month is the first event of its kind in the United Kingdom, organized by the Board of Deputies of British Jews. The festivities opened on May 15 and run through June 16, and include more than 100 events celebrating Jewish heritage, creativity and culture across the U.K.

Major British institutions including the British Library, Tate Modern, Victoria and Albert Museum and the BBC are participating.

The British Museum said it was only postponing and not canceling the event, stating the decision was a joint one “made following conversations with organisers and security partners.” The museum added that the decision was made “to protect the event — not diminish it.”

British Museum Assistant Press Officer Lucy McDonald told JTA that the museum could not comment on “operational or security arrangements” and referred to the statement saying that the event would be rescheduled “to a later date when it can take place in an environment that properly safeguards both the audience experience and the integrity of the programme itself.”

The Board of Deputies of British Jews responded with a statement saying, “It is highly regrettable that individuals have sought to deliberately disrupt a Jewish Culture Month event celebrating Jewish cultural heritage at the British Museum.” A spokesperson for the Board told JTA they could not comment further.

At the launch earlier this month, Board of Deputies Acting President Adrian Cohen said the events were designed for Jewish and non-Jewish community members alike because “British Jewish culture is not something that exists in isolation.

Board of Deputies Director of Culture, Education and Communities Liat Rosenthal added, “Jewish culture has never been something sealed behind glass. It is a living culture. An argumentative culture. A hospitable culture. A culture of memory and reinvention. Of stories carried across borders and generations, then remade anew.”

The museum’s postponement of the event is a blow to London’s Jewish community, which has weathered rising antisemitic incidents since the Oct. 7, 2023, Hamas attack on Israel.

Shimon Cohen, the campaign director for Shechita UK, an organization that advocates for the Jewish ritual of kosher animal slaughter, told JTA in a statement, “Why has our country descended into mob rule? Why are we signaling that intimidation, vitriolic abuse, and violence against Jews works?”

“The British Museum can ‘celebrate the contribution of our communities’ except the Jewish community,” said Cohen. “Instead, their message is clear: let them cower, be cancelled, and be exposed, through the cowardice of our passivity, to ever more hatred, and why? Simply because Jews don’t count!”

This article originally appeared on JTA.org.

The post British Museum postpones a Jewish Culture Month lecture, citing ‘disruption’ concerns appeared first on The Forward.

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In Miami, rekindling the Black-Jewish alliance that Clarence Jones insisted never died

The day before the March on Washington in 1963, a man who embodied much of what that civil rights action was all about left this world. The march went on, and changed history, in dedication to the life and work of W. E. B. Du Bois. During it, the NAACP’s Roy Wilkins told the crowd, of Du Bois, that “his was the voice that was calling to you to gather here today in this cause.”

A similar scenario is unfolding in Miami today with the start of a major convening of groups committed to the Black-Jewish alliance. It comes in the shadow of the death of Clarence B. Jones, a lawyer and speechwriter for Martin Luther King, Jr., who embodied that alliance and its cause for much of his life. He died last Friday at 95.

Chairman emeritus of the Black-Jewish alliance group Spill the Honey, and long cemented in history as the legal mind behind King’s protest strategies who also contributed passages to the “I Have a Dream” speech, Jones would vociferously argue that despite endless fissures, the alliance never ended.

That is a position I too have long maintained, particularly because a major part of the alliance is acknowledging the existence and power of Black Jews. As I and so many others tirelessly repeat, the two groups are not mutually exclusive. It’s a misnomer to say “Blacks” and “Jews” when each group overlaps with the other.

And if the alliance did die sometime during the last 30 or 40 years, did my existence and that of every other Black Jew not get the memo?

Our reality hasn’t stopped others from restarting the alliance with all the patentability of reinventing the wheel. I’ve lost count over the years of how many times a new Blacks-and-Jews group — again, usually ignoring Black Jews — would form as if it alone had the answer to whatever discord was then going on, from disputes over affirmative action after the Supreme Court’s 1978 Bakke decision to the latest over Israel’s horrific actions in Gaza and Lebanon.

That led me and Bruce Haynes, author of The Soul of Judaism and an African American professor who recently discovered his Jewish ancestry, to wonder last February if it was time to form an umbrella organization for all the organizations so dedicated.

While we discussed it, others were mobilizing.

An influential — and funded — group was already working on exactly that, calling for the National Convening of the Black-Jewish Alliance in Miami this week. Organizers include the Redstone Family Foundation and the EXODUS Leadership Forum, founded by CNN commentator Van Jones.

At 95, Clarence Jones would not have made the trip. But Spill The Honey, the organization he recently chaired and for which Haynes and I both serve as board members, is also among coalition partners.

Nearly 100 Black, Jewish, and Black Jewish leaders (this time, we’re being heard) will gather in what will be a show of unity merely in all of us being together, even if we don’t agree on everything. No coalition does, and those that do succeed (think of the not-always-comfortable bedfellows of the civil rights and labor groups that pulled off the March On Washington) do so despite their differences. What’s important is that we’ll be in the room together.

Will it work? Who knows. The alliance has always been rocky, even if it has also always survived.

And don’t count Clarence Jones out yet. His spirit will definitely be with us, which he foreshadowed in a conversation we had in the Forward three years ago.

“When I die, I’m coming back Jewish,” he said.

“But still Black?” I asked.

“Absolutely!”

The post In Miami, rekindling the Black-Jewish alliance that Clarence Jones insisted never died appeared first on The Forward.

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