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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”

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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Republicans made inroads with Jewish voters. Democrats won anyway.

Jewish voters appear to have moved toward Republicans in Tuesday’s midterm elections, even as Democrats won a sweeping victory and regained control of both chambers of Congress.

A national NBC News exit poll found that 68% of Jewish voters supported Democrats, compared with 31% who backed Republican candidates. The same polling firm found in 2024 that 78% of Jews backed Kamala Harris. In Michigan’s closely watched Senate race, Democrat Abdul El-Sayed underperformed in precincts with large Jewish populations compared with other statewide Democratic candidates.

That suggests a smaller Democratic advantage than in previous elections, though differences in polling methods make it difficult to measure the size of the shift.

But some Jewish Democrats dispute the idea that Jewish voters are turning away from their party.

Halie Soifer, chief executive of the Jewish Democratic Council of America, argued that “the Jewish vote was a critical component of a winning democratic coalition,” given that the blue sweep was so big. “This election was a tsunami. It was not won by any one state or by any one election. And therefore, I think it’s important to look at the national numbers, which indicate that the Jewish vote is unchanged from where it was in the last midterm election.”

Soifer pointed to a GBAO Strategies exit poll scheduled for release Thursday, showing that 72% of Jewish voters supported Democratic candidates. That is nearly identical to the 71% who voted for Kamala Harris in the 2024 survey also sponsored by J Street. But it is slightly lower than the 74% who supported Democrats in the 2022 midterms and the 77% who backed Joe Biden in 2020.

The results show a complicated picture. Jewish voters remain overwhelmingly Democratic even as some have grown frustrated with the party’s direction on Israel and antisemitism. And any Republican gains among Jewish voters were not enough to overcome the broader Democratic wave.

That was especially clear in Michigan, where El-Sayed, a fierce critic of Israel, defeated Republican Mike Rogers despite concerns among some Jewish Democrats about his views and rhetoric. An exit poll found that 60% of Jewish early voters still supported El-Sayed, while Rogers made some minor gains.

In New York’s 17th Congressional District, Republican Rep. Mike Lawler lost his reelection bid to Democrat Cait Conley, despite receiving overwhelming support in the heavily Hasidic neighborhoods of Rockland County.

Measuring the Jewish vote

Exit polls are not actual vote counts, and the Jewish samples in national surveys are relatively small. Steve Sheffey, a pro-Israel Democratic activist, warned in a Times of Israel essay last year that national polls not specifically designed to measure Jewish voters can produce significantly different results.

The same caution applies when comparing this year’s results with previous elections. Differences in sampling, religious identification and turnout make it hard to measure exactly how many percentage points the Jewish vote has shifted.

Two national surveys conducted earlier this year show Jewish voters remain firmly in the Democratic camp. A September poll by the Jewish Electorate Institute found that 71% of Jewish voters planned to support Democrats for Congress, compared with 23% who planned to support Republicans. Another survey, conducted by GBAO Strategies, found Democrats with a 67%-26% lead among Jewish voters. A 2021 poll found that 74% of Jewish voters approved of the way Joe Biden was handling the U.S.-Israel relationship and 68% had planned to vote for Democrats in the 2022 midterms.

JDCA’s Soifer said “widespread speculation” that Jewish Americans may be leaving the Democratic Party “proved to be absolutely false” nationwide. The outcome “was the largest repudiation of a sitting president that we’ve ever seen, and Jewish voters played a role in that,” she said.

Jewish Democrats crossed party lines in Michigan

Still, a stable Democratic majority does not necessarily mean Jewish voters are satisfied with the party.

The Jewish Electorate Institute survey in September found that 35% of Jewish Democrats said the rise of anti-Israel candidates made it harder to identify with their party. Michigan offered one of the clearest tests of whether those concerns could cause Jewish Democrats to cross party lines in particular races without abandoning their party altogether.

The Mercury Public Affairs survey of 482 Jewish voters who cast ballots before Election Day found that, among Jewish voters who said they backed Sen. Elissa Slotkin in 2024, 23% voted for Rogers this time, and among those who voted for Harris in the presidential election, 18% crossed over to Rogers, while another 11% voted for someone else or skipped the Senate race.

A Republican Jewish Coalition spokesperson pointed to election returns in heavily Jewish precincts as further evidence of a shift. Sam Markstein said unofficial results of Huntington Woods showed a 30-percentage-point shift toward Rogers compared with 2024, while Southfield Township shifted 12.9 points, Birmingham 11.4 points and West Bloomfield Township 7.1 points. The RJC spent $2 million to target the approximately 50,000 Jewish voters in those neighborhoods.

Analysis by Millions of Michiganians, a progressive Super PAC, of 72 precincts with the highest number of Jewish voters, showed El-Sayed receiving 60% of the vote, underperforming the Democratic gubernatorial nominee by just 6.2 percent, with a shift of 1.3 percent compared to 2024.

What comes next?

The larger question is what these results mean for the Democratic Party’s relationship with Jewish Americans.

Soifer acknowledged concerns about the direction of her own party, but maintained, “This election wasn’t about Israel, including for Jewish voters.” She added that the group, along with other liberal Jewish organizations, plans to “play a large role” in helping set the agenda of the new Democratic majorities in Congress.

Nonnegotiable Michigan, a coalition of Michigan rabbis and Jewish Democrats opposing El-Sayed, said in a statement on Wednesday that they hope the party “will govern by reuniting our coalition, delivering for the American people, and rejecting the divisive voices and worldview of those who traffic in antisemitism.”

Other organizations called for continued engagement with leaders in both parties to confront antisemitism and extremism. “We don’t need to agree on everything to know that their partnership will be key to countering antisemitism and protecting democracy,” said Amy Spitalnick, CEO of the Jewish Council for Public Affairs.

Democrats also celebrated major victories by prominent Jewish politicians, including Pennsylvania Gov. Josh Shapiro, Illinois Gov. JB Pritzker and Georgia Sen. Jon Ossoff. Their success could strengthen their standing in the party in shaping the debate over Israel and antisemitism and raise their profiles as possible contenders for the 2028 presidential nomination.

The post Republicans made inroads with Jewish voters. Democrats won anyway. appeared first on The Forward.

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From pop icon to outspoken Zionist: Boy George’s emotional visit to Nova

(JTA) — RE’IM, Nova Festival Memorial Site, Israel – Iconic 80s pop star Boy George is in Israel this week. He’s made all the usual stops on a celebrity visit: met with the president, placed a note in the Western Wall and, of course, performed two concerts. But it was his visit to the Nova Festival Memorial Site near Kibbutz Re’im on Tuesday that underscored the main reason for his visit.

An outspoken supporter of Jews and Israel, even as he has faced a backlash from within the music industry, the iconic ’80s pop star said that hearing about the massacre and seeing the site where more than 360 people were killed on Oct. 7, 2023 had only strengthened his convictions.

“I saw what happened on October 7… I was up very early, and I saw it, and it just horrified me,” Boy George told a press conference on Tuesday, following a tour of the memorial with former hostages, survivors and other members of the Tribe of Nova Community Association.

“But what horrified me more was hearing people that have no connection to what happened telling me it wasn’t true, that it was made up, and that I shouldn’t believe it,” he said.

Boy George, a British singer who achieved international fame in the 1980s with Culture Club and hits such as “Do You Really Want to Hurt Me?” and “Karma Chameleon,” holds a pioneering place in modern pop history. With his androgynous look, Rastafarian-inspired dreadlocks and oversized hats, the white singer challenged conventional ideas about gender and sexuality at a time when doing so could come at a cost.

He countered convention again in the wake of the Oct. 7 attacks, speaking out on behalf of Jews and Israel when parts of an entertainment industry were calling for boycotts and blacklists of Israeli performers and their allies.

Boy George, 65, told journalists in Israel this week that he had lost long-time friends over his position on Israel, but said he was not particularly troubled by it, because he felt he was doing the right thing.

“I feel odd being thanked for doing what’s just normal,” he said. “Music should make people feel safe, celebrated, and like they belong. That’s the music I want to make.”
The singer said some of the reactions to his support for Israel have been “shocking to me, but also a bit predictable.”

He said that the attacks against him have ranged from bashing his music to calling him “irrelevant,” and even accusing him of being a “Zionist.”

“Until I started getting called a Zionist, I hadn’t really explored what it meant, and then I was like, ‘well, I guess it must be,’” Boy George said. “In the end, I just put a thing up [on social media] saying, ‘I’m a Zionist, get over it.’”

Two incidents this year solidified his support for Jews and Israel. In April, he arrived in the London Jewish neighborhood of Golders Green and witnessed the aftermath of the stabbing of two Jewish men. He later went on British television, tearily condemning the attack and calling for support for “our Jewish community.”

In May, at a travelling exhibit about the Nova attack, he heard the testimony of a young survivor, May Hayat. The 33-year-old Tel Avivian witnessed the murder of two friends before Hamas terrorists set her free.

Moved by Hayat’s story, the singer wrote “We Will Dance Again,” a slogan he borrowed from the Tribe of Nova community. Released on July 26, its lyrics include, “you say genocide / I say war.”

“One of the things I’ve always hated doing is explaining why I’ve written something,” Boy George said of the song, which drew massive criticism from some in the music industry but has become an anthem for Israelis.

“Very often, what I write is sort of personal, a little bit surreptitious, secretive… but I’m afraid with ‘We Will Dance Again,’ there was no secrecy or subtext whatsoever,” he said.

“I kept hearing that word [genocide] over and over and over and obviously, I’ve done a bit of research on the word, and I know it wasn’t the right word and I felt, well, if it’s being bandied about by every single person that I speak to, then maybe I should put it in the song,” he said.

The singer also highlighted another line from the song: “If you’re ever confused / I stand with the Jews.”

The singer said he doubted the song would get airplay, “but it really wasn’t about that… it was about what do I need to do about what I feel deeply inside.”

Speaking to the Jewish Telegraphic Agency, Hayat said she was flattered that Boy George was inspired to write a song after hearing her story, but added that this was precisely why she now devotes her time to telling others what happened on Oct. 7.

“If I was saved and I am still alive, then I have to tell this story for myself and for those who can’t tell their story,” she said. The song “strengthens me in doing what I am doing.”

Boy George said that being at the site of the Nova festival was “very powerful.”
“Obviously, you can see there’s a lot of healing that’s gone on, and that’s really important because an outsider never knows what they’re supposed to feel,” he said, after touring the memorial, which includes photos of each victim, as well as tributes from friends and family.

Boy George was accompanied to the Nova site by Sylvan Adams, president of the World Jewish Congress Israel. Adams, together with the Museum of Tolerance Jerusalem and Live Nation Israel. Boy George was accompanied to the Nova site by Sylvan Adams, president of the World Jewish Congress Israel. Adams, together with the Museum of Tolerance Jerusalem donated 1,500 concert tickets to Nova survivors and bereaved families so they could attend Saturday night’s concert.

“At a time when too many international artists have chosen to boycott Israel or remain silent in the face of antisemitism, you chose to come,” said Adams. “You used your voice and your international platform to stand with the Jewish people, despite the threats and boycotts. That takes courage. And moral clarity.”

This article originally appeared on JTA.org.

The post From pop icon to outspoken Zionist: Boy George’s emotional visit to Nova appeared first on The Forward.

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Wisconsin referendum on freedom to worship fails at the ballot box

(JTA) — A Wisconsin referendum that would prohibit state and local governments from closing places of worship in response to a declared emergency was rejected in Tuesday’s election by 52% of voters.

The question was raised in response to the COVID-19 pandemic, during which places of worship were subject to public health orders restricting large gatherings. If approved, the Wisconsin Constitution would have gained language prohibiting the state to “order the closure of or forbid gatherings in places of worship in response to a state of emergency at the national, state, or local level, including an emergency related to public health.”

Critics said that the language of the referendum was vague because it did not define what a “place of worship” was, leaving uncertainty over whether it could encompass someone’s home in which religious services are hosted. The League of Women Voters of Wisconsin, which opposed the referendum, said the measure is a threat to public health. It added that the law as it stands does not “prevent any person from worshipping God, as such worship can and is practiced on an individual basis in one’s own home during an emergency.”

Rabbi Joel Alter, who leads Milwaukee’s predominant Conservative synagogue Congregation Beth Israel Ner Tamid, said that while he understands the concerns the referendum stemmed from, he voted to reject the prohibition. “I don’t think the state constitution is the way to respond to concerns that people have,” he said. “I would much rather see advisory panels and possibly legislators hold really thoughtful hearings and studies to make recommendations for the next emergency—whether it’s a health emergency or some other emergency—about how to handle houses of worship in the interest of public health.”

The Wisconsin Family Council, a conservative Christian organization, had advocated in favor of the prohibition, saying it would ensure “that your local church is never treated as ‘non-essential’ by the government again.” Other proponents, including a number of local churches, argued that places of worship are “lifelines” during times of crisis, and that closing them is a violation of religious freedom.

Other states—including Kentucky, Oklahoma, Florida and New Hampshire—have adopted similar protections, but the Wisconsin referendum would have offered stronger protections for churches, synagogues and other places of worship than other essential locations, such as schools or grocery stores. Texas adopted a constitutional protection against government restrictions on religious services in 2021.

Because the governor cannot veto a constitutional amendment, the Republican-run state legislature put forth constitutional amendments to bypass the veto of Gov. Tony Evers, who did not run for reelection. Evers vetoed a bill containing similar protections for places of worship in 2021. In addition to the religious freedom referendum, Republican lawmakers also introduced two others, one that would further limit the governor’s partial veto powers, which passed with 51% of voters favoring, and another that could restrict affirmative action and some diversity, equity and inclusion programs, which passed with 56% of the vote.

David Crowley, Democratic governor-elect, said he would vote “no” on all three questions.

This article originally appeared on JTA.org.

The post Wisconsin referendum on freedom to worship fails at the ballot box appeared first on The Forward.

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