Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
Iran appoints AMIA bombing suspect to National Security Council
(JTA) —
For the second time this year, Iran has named a wanted suspect in the 1994 bombing of the AMIA Jewish community center in Buenos Aires to a top security role.
A spokesman for the Islamic Republic’s president, Masoud Pezeshkian, said Monday that Mohsen Rezaei had resigned as an adviser to the supreme leader, Ayatollah Mojtaba Khamenei, and would assume the role of secretary of Iran’s powerful Supreme National Security Council. Rezaei is a former commander of the Islamic Revolutionary Guards Corps.
Rezaei is wanted by Argentina and is subject to an Interpol Red Notice issued at Argentina’s request over his alleged role in the 1994 attack, which killed 85 people and remains the deadliest terrorist attack in Argentina’s history.
Earlier this year, Ahmad Vahidi, another suspect in the AMIA case and also the subject of an Interpol Red Notice, was appointed IRGC commander.
In a landmark ruling in 2024, an Argentine court held Iran and its proxy in Lebanon, Hezbollah, responsible for the bombing, setting the stage for international legal action.
In June 2025, Argentina’s federal judiciary ordered that 10 Iranian and Lebanese suspects accused in connection with the deadly 1994 AMIA bombing be tried in absentia. Rezaei and Vahidi are among them.
The eight other suspects accused by the late AMIA special prosecutor, Alberto Nisman, are: former Iranian Intelligence Minister Ali Fallahijan, former Iranian foreign minister Ali Akbar Velayati, former Iranian ambassador Hadi Soleimanpour, former Iranian cultural attache in Buenos Aires Mohsen Rabbani and former Iranian diplomat Ahmad Reza Asghari, as well as suspected Hezbollah operatives Salman Raouf Salman, Abdallah Salman and Hussein Mounir Mouzannar.
The post Iran appoints AMIA bombing suspect to National Security Council appeared first on The Forward.
Uncategorized
Israel and AIPAC on the ballot in the Minnesota Senate and U.S. House races
(JTA) — A pair of Democratic primaries in Minnesota on Tuesday are among a string of high-profile battles between progressive and moderate candidates, where Israel and the pro-Israel lobby serve as key wedge issues.
The state’s highest-profile race is the U.S. Senate primary between Rep. Angie Craig, who has been endorsed by the pro-Israel lobbying group AIPAC, and Lieutenant Gov. Peggy Flanagan, who says she would reject AIPAC’s money and accuses Israel of committing a genocide.
The most recent data gathered in late July through early August has Craig with a 2-percentage point lead, within the 5.3% margin of error. Another poll, conducted in late July by a group supporting Flanagan, shows her with a 14-point lead. The Democratic nominee, whether it be Flanagan or Craig, is expected to win the general election in November.
The race, and the candidates’ sparring over AIPAC, comes as the lobby and Israel under the leadership of Prime Minister Benjamin Netanyahu have become increasingly unpopular among Democratic voters. Israel is also an issue in the Democratic gubernatorial primary in neighboring Wisconsin taking place on Tuesday.
Flanagan has referred to Craig as “AIPAC’s candidate” in the Senate race, which prompted Craig to distance herself from the group’s spending during a TV debate in June.
“AIPAC has not contributed at all, the PAC, to my Senate campaign,” said Craig, whose wife, Cheryl Greene, is Jewish. “Not one penny.”
Flanagan countered that, while AIPAC itself has not donated to Craig’s campaign, it has held fundraisers for the four-term congresswoman. AIPAC did not respond to a request for comment.
Just last week in Michigan’s Democratic Senate primary, progressive Abdul El-Sayed defeated the moderate Rep. Haley Stevens, whose AIPAC endorsement was the frequent target of opposition attacks.
Flanagan has drawn the support of American Priorities, a pro-Palestinian super PAC that aims to counter AIPAC. The group spent about $54,000 on ads boosting her candidacy, according to FEC filings.
Flanagan’s platform includes blocking offensive weapons sales to Israel — a position that all but seven Senate Democrats voted for in April — and advancing a two-state solution that “allows for a secure Israel and Palestinian self-determination.”
Craig, who also backs a two-state outcome, voted against the recent amendment proposed by Kentucky Rep. Thomas Massie that would have halted $3.3 billion in military aid to Israel.
In a statement explaining her vote, Craig panned Netanyahu and the war in Iran, but wrote that the amendment would endanger Israelis and American troops and allies in the region. After the vote, Flanagan wrote, “A vote to send $3.3 billion of taxpayer money to fund additional weapons of war to Benjamin Netanyahu is unconscionable. Enough.”
Craig has the endorsement of a number of Democrats in Congress and the Senate, including House Minority Leader Hakeem Jeffries. She is also endorsed by lobbying group Democratic Majority for Israel, former Democratic presidential contender Pete Buttigieg, and Minneapolis’ Jewish mayor, Jacob Frey, who rose to national prominence for his response to the deadly results of the deployment of immigrant enforcement officials in his city.
Flanagan has drawn endorsements from a swath of major progressive figures including Vermont Sen. Bernie Sanders, Massachusetts Sen. Elizabeth Warren, and outspoken pro-Palestinian Reps. Ro Khanna of California and Ilhan Omar of Minnesota. Flanagan is also endorsed by the state’s Democratic Party affiliate, the Democratic Farmer Labor Party.
On Sunday Sanders posted on X,”There is a reason why the super PACs and billionaires are flooding Minnesota with $20 million to defeat Peggy Flanagan. Same thing as Michigan. They do not want somebody in the Senate who will stand up for the working class.”
Spending by political action committees affiliated with AIPAC has also come to the fore in the Democratic primary race for the House seat that Craig is vacating.
The most moderate of the three leading candidates is State Sen. Matt Klein, who has expressed support for the U.S.-Israel relationship and is endorsed by DMFI. Last-minute spending by outside groups has sparked accusations that AIPAC is indirectly involved.
“AIPAC is coming after me,” said former Lakeville mayor Matt Little, one of Klein’s opponents, in a video.
Klein’s two opponents — Little and state Rep. Kaela Berg — both accuse Israel of committing a genocide, and have both speculated that AIPAC is behind some of the Klein spending.
Berg supports placing conditions on U.S. aid to Israel and halting weapons sales, and Little says the U.S. must end all military aid and weapons sales to the country. On the policy page of his campaign website, Little refers to Hamas’ Oct. 7 attack as “an act of wanton slaughter against innocent civilians” and says that people should condemn “the anti-Semitism that followed.”
Berg is listed as “primary approved” by the liberal Jewish Middle East advocacy group J Street, while Little has been boosted by American Priorities, which has spent about $64,000 in his favor. He is also endorsed by the DFL and Congressional Progressive Caucus leader Rep. Pramila Jayapal.
The latest polling in the district — conducted at the end of May by a group that favors Klein — found Little leading Klein with a 7-percentage point lead, and Berg trailing by another 3 points. 39 percent of voters were undecided, and Little and Klein were about even after voters received more information about the three candidates.
Craig has declined to endorse any of the candidates to replace her.
The post Israel and AIPAC on the ballot in the Minnesota Senate and U.S. House races appeared first on The Forward.
Uncategorized
Sister of pro-Israel stalwart Lindsey Graham wins runoff slot
(JTA) — South Carolina Sen. Darline Graham and a second Republican candidate will advance to a special primary runoff in two weeks, when voters will decide which GOP candidate might take the vacant seat of her late brother Lindsey Graham.
Just over an hour after polls closed, at about 8:15 pm, the Associated Press declared that Darline Graham would advance to a runoff election, noting that “one additional candidate will also advance.” At that point Graham had secured 32.6% of the vote, with 39% of ballots counted.
Graham was up against nine fellow Republicans, with her biggest competition including U.S. House Reps. Ralph Norman and Russell Fry, who were closely vying for the second spot in the runoff at the time of the AP’s call. In South Carolina, the top contender would have needed to win a majority of votes in order to avoid the two-candidate runoff, scheduled for August 25.
In the November general election, the winner will face Democrat Annie Andrews, a pediatrician who is unlikely to prevail in this solidly Republican state.
Tuesday’s race marked the second time in two months that GOP voters came to the polls to select a Senate candidate, and now they will need to do so a third time. Longstanding Sen. Lindsey Graham, a top ally of Israel in the U.S. Senate and supporter of military action against Iran. won the original primary in June but died suddenly from an aortic dissection on July 11.
Graham, who was 71 years old, served 23 years in the Senate and eight in the U.S. House. He was a member of the Senate’s Armed Services and Budget committees and had traveled to Israel about a dozen times since Hamas’s Oct. 7, 2023 attack on Israel.
Heading into Tuesday’s primary, analysts expressed no doubt that the winner would be pro-Israel. They stressed, however, that matching Graham’s level of foreign policy experience and focus on Israel, a place he often visited, would be a formidable task.
“Whoever wins this is going to be an ally of Israel,” Christopher Cooper, a political science professor at Western Carolina University, told the Jewish Telegraphic Agency in the lead-up to the race. “The question is whether they will be the champion for Israel that Lindsey Graham was.”
A few days after Graham’s death, South Carolina Gov. Henry McMaster, a Republican, appointed Darline Graham to complete the late senator’s term. Despite having minimal policy experience, such as a past role on the South Carolina Commission for the Blind, she earned President Trump’s support and soon declared her candidacy in the full race.
While 10 candidates were running in the Tuesday primary, only about two others were considered serious competition for Graham, Norman and Fry: businessman Mark Lynch and Mark Sanford, whose governorship was plagued with scandals and who briefly ran against Trump in the 2020 presidential primaries.
The post Sister of pro-Israel stalwart Lindsey Graham wins runoff slot appeared first on The Forward.
