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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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AOC reportedly shifts on US aid to Israel, saying she opposes even defensive spending

(JTA) — Rep. Alexandria Ocasia-Cortez reportedly told members of the Democratic Socialists of America on Tuesday night that she would oppose all U.S. aid to Israel, including for defensive weapons.

The comments marked a reversal for the progressive congresswoman, who previously has opposed aid that would support offensive weapons but has backed allocations for defensive aid, such as to the Iron Dome missile defense system.

The DSA meeting took place as Iranian cluster bombs fell in Israel, seriously injuring a young girl and lightly wounding at least another dozen Israelis. Israeli officials say Iran has shot about 400 ballistic missiles toward Israel in the month since the United States and Israel jointly launched a war against Iran, with the Iron Dome and other systems intercepting 92% of them.

Peter Sterne, an editor at City and State NY, was the first to report Ocasio-Cortez’s comments at the meeting, which was streamed online for members only.

The meeting was a forum to determine whether the DSA will endorse Ocasio-Cortez’s reelection bid this fall, seen as an inevitability as she is an unofficial leader of the progressive movement who is running unopposed. It comes as opposition to Israel becomes a litmus test among Democrats, particularly in the party’s progressive wing.

Asked whether she would support an arms embargo on Israel, according to Sterne’s report, Ocasio-Cortez said, “I have not once ever voted to authorize funding to Israel, and I will never. The Israeli government should be able to finance their own weapons if they seek to arm themselves.”

A member then asked her to clarify: “If the moment presents itself in Congress, will you commit to voting ‘no’ for any spending on arms for Israel, including so-called ‘defensive capabilities?’”

Ocasio-Cortez answered, “Yes.”

The member then said the DSA would support Ocasio-Cortez in that instance. She has in the past run afoul of the far-left party, including in 2024 when it pulled its endorsement of her after she participated in a panel on antisemitism. She has also drawn criticism from the left for being willing to support Israel’s defensive capabilities.

Israeli leaders say they aim to “taper off” their dependence on U.S. military aid within the next decade, a timeline that could face pressure for acceleration as both Democrats and Republicans turn against sending U.S. funding to Israel.

According to Sterne, Ocasio-Cortez also told DSA members that she would oppose efforts to codify the International Holocaust Remembrance Alliance definition of antisemitism into law. The definition has drawn criticism from the left because it identifies some forms of Israel criticism as antisemitic, even as it expressly permits criticism of the Israeli government.

This article originally appeared on JTA.org.

The post AOC reportedly shifts on US aid to Israel, saying she opposes even defensive spending appeared first on The Forward.

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Israel Kills Top Hezbollah Commander in Beirut Strike

Illustrative: Smoke billows after an Israeli strike on Beirut’s southern suburbs, following an escalation between Hezbollah and Israel amid the US-Israeli conflict with Iran, Lebanon, March 2, 2026. Photo: REUTERS/Mohamed Azakir

Israel’s military on Wednesday said it killed senior Hezbollah commander Haj Youssef Ismail Hashem in the biggest blow to the Iran-backed Lebanese terrorist group since a fresh bout of fighting with Israel erupted early last month.

Israel’s navy killed Hashem, the commander of Hezbollah‘s southern front, the country’s military spokesperson Avichay Adraee said in a statement on X. Hezbollah later confirmed his death in a statement Wednesday, calling him a “beacon of the Islamic Resistance.”

His death is considered one of the biggest setbacks suffered by the Islamist group since the killing of chief of staff Haytham Ali Tabtabai in November 2025.

SENIOR COMMANDER

Hezbollah, which is backed by Iran, has lost most of its senior commanders following its last war with Israel that raged from October 2023 to November 2024. Hashem had inherited his position from Ali Karaki, killed alongside the group‘s former leader Hassan Nasrallah in an Israeli attack on September 2024.

“He is a tier-one commander and this is the harshest blow we have been subject to since the assassination of Tabtabai,” a senior Hezbollah official told Reuters.

Haytham Ali Tabtabai was appointed as chief of staff following the group‘s 2024 war with Israel. He was killed on the outskirts of the capital Beirut in an operation that had targeted the group after it struck a ceasefire deal with Israel that brought an end to the fighting.

The pause in violence proved short-lived. Throughout the ceasefire Israel targeted Hezbollah commanders and operatives across Lebanon.

Fighting reignited early last month after Hezbollah launched rockets at Israel prompting a retaliation that expanded into an all-out war. Since then, more than 1.2 million people have been displaced from their homes in Lebanon and Israeli attacks have killed more than 1,260 people, according to Lebanese authorities.

More than 400 fighters from Hezbollah have been killed since March 2, two sources familiar with Hezbollah‘s count told Reuters. Israel has said the figure stands at more than 800.

Ten Israeli troops have been killed in southern Lebanon since March 2, the Israeli military has said.

Israel’s attack targeting Hashem killed seven people and wounded 26 others, according to Lebanese authorities.

MEETING WITH FELLOW COMMANDERS

Hashem was meeting with senior commanders when he was killed, the official said. “A team was monitoring the sky for drones or war [planes] and the strike came from warships, and that had not been accounted for,” the source added. “A group of second-tier and third-tier commanders and some escorts were killed alongside him.”

Talal Atrissi, a sociology professor at the Lebanese University and an analyst who is close to Hezbollah, said Hashem’s killing is unlikely to affect the group‘s conduct on the battlefield.

“It is of course a loss for Hezbollah and the resistance, but of course as we have seen, they have a number two and a number three that they can replace him with,” he said.

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The Spanish Sabotage: How NATO’s Weakest Link Endangers the War Effort

Spanish Prime Minister Pedro Sanchez speaks during a press conference after attending a special summit of European Union leaders to discuss transatlantic relations, in Brussels, Belgium, Jan. 23, 2026. Photo: REUTERS/Yves Herman

As the Western alliance entered the second month of its existential struggle against the Iranian regime, the southern anchor of NATO officially buckled.

In a calculated move that serves as a strategic windfall for Tehran, the Spanish government — led by Prime Minister Pedro Sánchez — closed its national airspace and sovereign military bases to United States forces engaged in “Operation Epic Fury.”

By branding the mission to dismantle Iran’s nuclear infrastructure as “illegal and reckless,” Madrid has transitioned from a passive free-rider to an active obstructionist, prioritizing a radical domestic agenda over the survival of the trans-Atlantic security architecture.

This is not merely a tactical disagreement; it is a textbook manifestation of “lawful Islamism” and the erosion of Western resolve. While American and Israeli pilots risk their lives to prevent a nuclear-armed mullahcracy from finalizing its breakout, Spain has opted for a “Neutrality of the Grave” that threatens to lengthen the conflict and embolden the Axis of Resistance.

The immediate impact of Spain’s decision is felt at the fuel pump and the flight line.

By denying the US the use of Naval Station Rota and Morón Air Base — historical gatekeepers of the Mediterranean — Sánchez has severed the primary logistical “air bridge” for Operation Epic Fury. US refueling tankers, including KC-135s and KC-46s, have been forced to relocate to more distant hubs in Germany and the United Kingdom, creating a congested bottleneck in Northern Europe.

Rerouting around the Iberian Peninsula adds between 300 and 800 nautical miles to every mission, a “strategic tax” that adds up to two hours of flight time for time-sensitive strikes.

On a typical widebody military aircraft, this delay consumes an additional 13,000 pounds of fuel per sortie. In a theater where seconds determine whether a mobile Islamic Revolutionary Guard Corps (IRGC) missile launcher is neutralized or fired at an Israeli city, Spain’s “neutrality” is measured in the blood of its allies.

Spain’s sabotage is driven by the internal mechanics of the Sánchez government — a fragile minority coalition captured by radical left and Islamist-aligned forces. The influence of parties like Sumar and EH Bildu — a group with historical ties to Basque terrorism — has effectively outsourced Madrid’s foreign policy to a “Red-Green Alliance” that views the US and Israel as greater enemies than the IRGC.

This ideological subversion was punctuated by the unfiltered rebuke of Spain’s Transport Minister, Óscar Puente, who directed a statement at the Israeli leadership that has since reverberated across the globe: “We are not going with you even around the corner, you genocidal bastard.”

This is the language of rupture, signaling that Spain no longer considers itself a partner in the defense of Western values.

The hollow morality of the government’s stance was dismantled on March 29 by General Fernando Alejandre, the former Chief of the Spanish Defense Staff (JEMAD).

In an interview with ABC Spain, Alejandre warned that the “No to War” slogans used by the cabinet are merely “simplistic advertisements” that ignore the topographical reality of modern threats. Alejandre noted that Spain has “sublimated the word peace,” mistakenly believing that an “unjust peace” is preferable to a necessary defense, a path that inevitably leads to total indefension.

Alejandre’s most haunting warning concerned Spain’s own sovereignty. He identified Morocco as a “certain and clear threat” that is closely watching Spain’s lack of a solid defense culture. By alienating the United States in its hour of conflict, Spain is gambling with the security of the Canary Islands, Ceuta, and Melilla. As US strategic interest shifts toward Rabat — a pro-Western partner and Abraham Accords signatory that has seen a 17.6% increase in its 2026 defense budget — Spain risks being left alone on its own southern flank.

The economic repercussions are already beginning to bite. President Donald Trump has characterized Spain as a “terrible” ally, and instructed US Treasury Secretary Scott Bessent to prepare a total trade embargo against Madrid. Furthermore, by complicating the mission to reopen the Strait of Hormuz, Spain is directly contributing to the global energy shock that has sent Brent crude toward $110 per barrel.

The Spanish sabotage is a case study in the danger of allowing domestic extremism to dictate international security. When a NATO member chooses to facilitate the survival of the Iranian regime by weaponizing its geography against its allies, the alliance must react. The “habit of consultation” that has defined NATO since 1949 is broken. For the mission to deny Iran nuclear weapons to succeed, the West must recognize its weakest links and forge new partnerships with those who demonstrate a genuine commitment to victory.

The cost of Madrid’s betrayal is a grave that the Iranian regime is currently digging for the entire West; Sánchez is merely making sure the US has a harder time stopping them.

Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx

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