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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Samsung Washing Machine Repair: Frequent Issues and Professional Fixes

When your Samsung washing machine begins acting up, it can throw your entire laundry routine into chaos. Even with cutting-edge technology and sleek designs, these appliances can develop issues that range from minor glitches to major malfunctions. This comprehensive guide will take you through the most common problems encountered with Samsung washers, walk you through initial diagnostic steps, and explain when and why professional repairs become essential. For more detailed repair insights, Discover more here.

Understanding the Challenges

Samsung washing machines are celebrated for their innovative features, energy efficiency, and robust performance. Yet, like all complex machinery, they are susceptible to wear and tear. Users often report issues such as:

  • Error Codes: Cryptic digital messages indicating malfunctioning sensors or control board errors.
  • Water Drainage Problems: Incomplete draining leading to wet clothes or water pooling in the drum.
  • Excessive Vibration or Noise: Unusual sounds during spin cycles, often a sign of imbalance or mechanical wear.
  • Leaking Water: Water escaping from the machine, which can damage floors and other nearby surfaces.
  • Door Lock or Latch Failures: Problems with door sensors or locking mechanisms that prevent the machine from starting.
  • Motor or Pump Issues: Malfunctions that affect the washer’s ability to agitate, drain, or complete cycles properly.

Each of these issues may have different root causes, and understanding them is the first step to determining whether you can fix it yourself or need professional assistance.

Step-by-Step Diagnostic Process

Before jumping into repairs, it is wise to perform a systematic diagnostic check. Begin by noting any error codes displayed on your machine’s control panel. Samsung models typically provide codes such as “4E” (water inlet issues) or “5E” (drainage errors), which can guide your troubleshooting efforts.

Initial Checks:

  • Power and Settings: Ensure the washer is properly plugged in and that the selected cycle includes the drain phase.
  • Water Supply: Verify that the water inlet is unobstructed and that water pressure is sufficient. Low water pressure can sometimes trigger fill errors.
  • Drainage System: Inspect the drain hose for kinks or blockages. Remove any debris that may hinder the water flow.

Advanced Checks: For more persistent issues, consider:

  • Cleaning filters and pump components to remove lint or foreign objects.
  • Checking sensor contacts and wiring for signs of corrosion or loose connections.
  • Observing the machine during a test cycle to listen for unusual noises that might indicate a failing motor or pump.

These steps can help determine if the problem is a simple fix you can handle on your own, such as clearing a clogged hose, or if it indicates a more severe fault.

When Professional Repairs Are Necessary

While basic troubleshooting can resolve many issues, there are cases when professional repair is the safer and more effective route:

  • Complex Electronic Failures: If your washer is displaying persistent error codes or the control board seems unresponsive, professional diagnostics are crucial to avoid further damage.
  • Mechanical Breakdowns: Problems with the motor, pump, or internal transmission often require specialized tools and expertise to repair correctly.
  • Warranty Considerations: If your Samsung washer is still under warranty, attempting a DIY repair could void it. Authorized technicians use approved parts and methods to maintain your warranty’s validity.
  • Safety Risks: Any repairs involving electrical components or high-voltage parts should be handled by professionals to prevent injury.

When in doubt, it’s best to consult a certified repair service. Professionals have access to manufacturer-specific repair manuals and diagnostic tools that increase the likelihood of a lasting fix.

Professional Fixes: What to Expect

A reputable service technician will start by running a complete diagnostic test on your Samsung washing machine. Once the issue is identified, they may take actions such as:

  • Replacing faulty sensors or electronic control boards that trigger error codes.
  • Cleaning or replacing clogged filters, drain hoses, and pump components to restore proper drainage.
  • Rebalancing or repairing motor assemblies to reduce excessive vibration and noise.
  • Fixing or replacing door locks and latches to ensure safety and proper operation.

The goal of a professional repair is not only to fix the immediate issue but also to provide preventive advice to reduce the likelihood of future malfunctions. Technicians often inspect related components that might soon wear out, recommending part replacements as needed to avoid recurring problems.

Preventive Maintenance: Tips for Longevity

Keeping your Samsung washing machine in peak condition requires a blend of regular maintenance and occasional professional check-ups. Here are some effective strategies:

  • Regular Cleaning: Clean the filter, drain hose, and pump area at least once a month to remove lint and debris.
  • Descaling: In areas with hard water, mineral deposits can affect performance. Use a descaling agent as recommended by the manufacturer.
  • Proper Loading: Avoid overloading the washer, which can strain the motor and pump, and always use the appropriate amount of detergent.
  • Periodic Professional Inspections: Schedule an annual service call to ensure that all components are functioning correctly and to replace any parts showing signs of wear.
  • Follow the Manual: Always refer to the user manual for specific maintenance recommendations tailored to your model.

By adopting these habits, you not only prevent common issues but also extend the overall lifespan of your appliance.

Case Studies: Real-World Success Stories

Consider the experience of Emily, who noticed her Samsung washer repeatedly displaying a “5E” error—indicative of a drainage problem. After a thorough DIY inspection revealed a partially blocked drain hose, she still encountered intermittent issues. Emily then called a professional repair service, which discovered a worn-out pump impeller. Replacing this part not only resolved the error but also improved the machine’s overall efficiency.

In another instance, James’s Samsung washer started to vibrate excessively during spin cycles. What began as a minor annoyance quickly escalated into a concern about potential damage. Professional technicians found that the machine’s suspension system was compromised, and they rebalanced the unit while replacing worn-out shock absorbers. The result was a quieter, more stable machine that James could rely on for years to come.

Samsung washing machines are built to offer convenience and efficiency, but even the best appliances need proper care and occasional expert attention. Whether you’re a DIY enthusiast or prefer to call in the professionals, understanding the common issues and their solutions is key to keeping your machine in top shape. With proactive maintenance and timely repairs, you can ensure that your washer not only lasts longer but also continues to perform at its best.

Embrace preventive practices, know when to take matters into your own hands, and don’t hesitate to seek professional help when needed. In doing so, you safeguard your investment and enjoy the seamless, stress-free operation of your Samsung washing machine for years to come.

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The Science Behind Streak-Free Windows: What Professionals Do Differently

When it comes to window cleaning, nothing beats the satisfaction of streak-free, crystal-clear glass. But achieving this pristine finish isn’t as simple as grabbing a cloth and some spray. Professional window cleaners have mastered the science behind streak-free windows, using specific techniques and tools to deliver flawless results. Here’s what they do differently and why their methods are so effective.

1. Using the Right Tools for the Job

Professionals don’t rely on standard cleaning products or paper towels to get the job done. Instead, they use high-quality tools specifically designed for window cleaning. Key items in their arsenal include:

  • Squeegees: The cornerstone of any professional’s toolkit, squeegees ensure even water removal, leaving no streaks behind. The rubber blades are replaced regularly to maintain their effectiveness.
  • Microfiber Cloths: Unlike traditional rags, microfiber cloths are lint-free and highly absorbent, making them perfect for detailing and edge cleaning.
  • Specialized Cleaning Solutions: Professionals often use eco-friendly, ammonia-free solutions that dissolve dirt and grease without leaving residues.
  • Water-Fed Poles: For high-rise or hard-to-reach windows, water-fed poles equipped with purified water systems are used to clean without streaking.

2. The Importance of Purified Water

One of the secrets to streak-free windows lies in the water itself. Tap water contains minerals, salts, and impurities that can leave behind spots and streaks when it dries. Professionals use purified water systems that remove these contaminants, ensuring a spotless finish.

Purified water also has a natural ability to dissolve dirt and grime more effectively than regular water. When combined with the right tools, it creates the perfect formula for crystal-clear windows.

3. Perfecting the Technique

The way professionals clean windows is just as important as the tools they use. Here are some techniques they employ to achieve streak-free results:

  • Pre-Cleaning: Before tackling the glass, professionals remove loose dirt and debris from the surface to prevent scratches.
  • Systematic Movements: Using a squeegee, they clean in overlapping strokes, starting at the top and working their way down. This ensures no spots are missed and prevents water from dripping onto already cleaned areas.
  • Edge Detailing: Professionals pay special attention to the edges and corners of the glass, where streaks are most likely to form. Microfiber cloths are often used for this step.
  • Drying Techniques: Any remaining water is carefully wiped away to prevent streaking. This step is crucial, especially in areas with high humidity.

4. Timing Matters

Professional window cleaners know that timing can make or break the outcome. Cleaning windows on a sunny day might seem like a good idea, but direct sunlight causes cleaning solutions to dry too quickly, leaving streaks behind. Professionals prefer overcast days or cooler parts of the day to ensure optimal results.

5. Safety First

For high-rise buildings or windows in hard-to-reach places, safety is a top priority. Professionals use specialized equipment like harnesses, ladders, and scaffolding to ensure they can clean effectively without compromising safety. This expertise allows them to tackle challenging jobs while maintaining streak-free quality.

6. Experience and Training

What truly sets professionals apart is their experience. Years of practice have honed their skills, allowing them to identify and address potential issues, like hard water stains or stubborn grime, before they become a problem. Their training ensures they can adapt to different types of glass and environments, delivering consistent results every time.

A Trusted Name in Toronto

When it comes to achieving streak-free windows, Toronto Window Cleaners has perfected the art. With over 20 years of experience, their team of fully trained and certified professionals uses advanced techniques and tools to deliver exceptional results. Whether it’s a residential property or a high-rise building, they’ve built a reputation for excellence across the Greater Toronto Area.

In conclusion, the science behind streak-free windows is a blend of using the right tools, employing expert techniques, and understanding the conditions that impact cleaning results. By trusting professionals, you’re not just ensuring sparkling windows—you’re investing in a methodical process that guarantees perfection every time.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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