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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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Robin Kelly, running for Senate in Illinois, says Israel committed ‘genocide’
(JTA) — An Illinois congresswoman who is running for U.S. Senate said during a debate Thursday night that she believed Israel committed a genocide in Gaza, in the latest sign of a sea change in Democratic sentiment about Israel.
“It may not have started off being like that, but I believe that is what it turned into,” said Rep. Robin Kelly, who is running to replace the retiring Sen. Dick Durbin.
Following the debate, Kelly took to X to hammer the point that neither Lieutenant Gov. Juliana Stratton nor Rep. Raja Krishnamoorthi were willing to match her accusation.
“Every candidate on stage tonight had the opportunity to condemn genocide in Gaza,” she wrote. “I’m the only one who did.”
The debate came a month after Scott Wiener, the Jewish politician running to replace Rep. Nancy Pelosi in California, drew fire after initially declining to answer a debate question about whether Israel committed genocide in Gaza, then said he had decided it had.
It also came just a year after Kelly received a donation from AIPAC, the pro-Israel lobby — then adopted more critical stances on Israel since declaring her Senate candidacy last May.
The three candidates’ responses to the question about Gaza underscored just how present Israel remains in electoral politics months after a U.S.-brokered ceasefire sent the two-year-old Israel-Hamas war into a new era. During the war, Democratic voters’ approval of Israel plummeted to the single digits, according to some polls, and an array of politicians who had never before been vocal critics of Israel adopted harshly critical stances.
Kelly has traveled to Israel multiple times on congressional delegations and sought to curry support within the Chicago Jewish community in the past. Now, as she carves out a position among the three frontrunners in the Senate race as the one most critical of Israel, her success in the primary could be a measure of how heavily Democratic voters are weighing the issue.
None of the candidates offered a straightforwardly pro-Israel view on the debate floor. Asked whether she would support Rep. Rashida Tlaib’s resolution to recognize “the genocide of the Palestinian people in Gaza,” Stratton said that “the devastation and suffering that we have seen is terrible” and that “we must do everything we can” to provide humanitarian aid to Gazans.
Krishnamoorthi said he is concerned that people are “extremely divided” in determining “what exactly happened.”
“My concern is this: division getting in the way of progress right now in this fragile ceasefire,” he said. “If that gets in the way of progress, then we’re going to go back to war. And we can’t let that happen.”
Kelly added that she had not actually read Tlaib’s resolution. “But as I just said, I think it was genocide,” she said.
Kelly first took office in 2013. Since announcing her Senate run last year, she has adopted harsher stances on Israel.
In August, she said she would have voted in favor of a pair of Bernie Sanders-led resolutions in the Senate that would block certain arms sales to Israel. And in the House, Kelly cosponsored the Block the Bombs Act that would withhold the transfer of offensive weapons to Israel.
“Israelis and Palestinians must work to secure a path forward where both peoples can live in peace, safety and security,” Kelly said in a statement at the time regarding Sanders’ resolutions. “I have supported Israel, but in this moment, I cannot in good conscience defend starving young children and prolonging the suffering of innocent families. Now is the time for moral leadership in the U.S. Senate.”
At a candidates’ forum in October, several candidates referred to Israel’s campaign in Gaza as a “genocide,” the Daily Northwestern reported.
Kelly was not among them. But she pledged during the forum that she would not accept funds from AIPAC. That was a new position for Kelly, who accepted contributions from AIPAC’s PAC in March and April 2025, according to FEC filings. She was endorsed by the liberal pro-Israel group J Street in her 2024 reelection campaign.
At the forum, Stratton was the only candidate who recognized the upcoming two-year anniversary of Hamas’ Oct. 7, 2023, attack on Israel. Stratton and Krishnamoorthi did not swear off AIPAC contributions.
The Democratic primary, set for March 17, is seen as a three-person race among Kelly, Stratton and Krishnamoorthi. Kelly has garnered endorsements from a number of politicians including Sens. Cory Booker and Chris Murphy. Stratton’s endorsements include Sen. Elizabeth Warren and Illinois Gov. JB Pritzker, while Krishnamoorthi has been endorsed by Bill Daley, who was Obama’s White House chief of staff, and a number of state and U.S. representatives.
Unlike a handful of House elections in the state, this race has not seen any reported spending by pro-Israel groups including AIPAC or its super PAC, the United Democracy Project. Jewish Insider reported last year that votes from Chicagoland’s sizable Jewish community are “up for grabs” because no candidate has particularly deep ties to the community.
Kelly has previously traveled to Israel as a member of Congress. In 2016, Kelly met with leaders from Chicago’s Jewish United Fund and Jewish Community Relations Council to discuss her trip, which was her second to Israel. “She backs a two-state solution and supports Israel’s ongoing security needs,” the JUF wrote after the meeting.
The post Robin Kelly, running for Senate in Illinois, says Israel committed ‘genocide’ appeared first on The Forward.
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China Signals Increased Support for Iran as US Prepares Potential Strike
An Iranian newspaper with a cover photo of an Iranian missile, in Tehran, Iran, Feb. 19, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
As the United States ramps up its military presence in the Persian Gulf amid rising tensions over Iran’s nuclear program, a symbolic move by China has fueled speculation that Beijing could arm Tehran with cutting-edge stealth aircraft, potentially challenging the US and Israel’s regional dominance.
Last week, a Chinese military attaché in Tehran — a senior official handling defense and military relations — presented Brigadier General Bahman Behmard, commander of the Iranian Air Force, with a scale model of China’s J-20 stealth fighter.
Even though no official contract has been announced, experts interpreted the Chinese gesture as a sharp warning to the US and close ally Israel amid mounting fears of renewed conflict in the Middle East.
If China were to supply fifth-generation jets to Iran, it would not only strengthen Tehran’s deterrence but also break Beijing’s previous stance of neutrality and limited diplomatic support, signaling a direct challenge to US sanctions.
However, it remains unclear whether China actually intends to sell the J-20 to Iran or if presenting its mockup was meant mainly to signal Washington that Beijing is prepared to support Tehran politically, technologically, and otherwise militarily.
While China has publicly urged de-escalation and restraint from both sides in the US-Iran dispute, its latest symbolic move sends a stark signal that Beijing may be prepared to directly challenge US influence in the region.
China’s advanced AI-driven satellites could also give Tehran a strategic advantage by providing the regime with precise intelligence on US military assets in the region, the Eurasian Times reported.
After repeated attempts at nuclear talks between the US and Iran have failed to yield meaningful results, Washington has deployed large numbers of troops and assets to the region in a bid to pressure Tehran back to the negotiating table more willing to make concessions.
With at least a dozen F-22s from Langley Air Force Base in Virginia and F-16s from bases in Italy, Germany, and South Carolina deployed to the Gulf, along with a significant fleet of fighter, surveillance, and intelligence aircraft, the US is marking the fastest military buildup in the region seen over the past month.
According to media reports, F-35 jets from the United Kingdom are also headed to Muwaffaq Salti Air Base in Jordan — a recent hub of US air operations — while a dozen US Navy warships are already active in the area.
Meanwhile, the USS Gerald R. Ford, the world’s largest aircraft carrier, entered the Mediterranean Sea on Friday, joining the USS Abraham Lincoln and the attendant ships that form its carrier strike group.
Advanced air defenses and radar systems have also been deployed to the region to help counter a potential Iranian response to any US military action.
Iranian Foreign Minister Abbas Araqchi said on Friday he expected to have a draft counterproposal ready within days following nuclear talks with the US this week.
US President Donald Trump said he was considering a limited military strike on Iran but gave no further details.
Asked if he was considering such a strike to pressure Iran into a deal on its nuclear program, Trump told reporters at the White House on Friday, “I guess I can say I am considering” it.
The US president was asked later about Iran at a White House press conference and added, “They better negotiate a fair deal.”
Two US officials told Reuters that American military planning on Iran has reached an advanced stage, with options including targeting individuals as part of an attack and even pursuing leadership change in Tehran.
Amid mounting regional tensions, Washington could launch military strikes as soon as Saturday, CBS News reported.
On Thursday, Trump warned that the Islamist regime must reach a “meaningful deal” in its negotiations with the White House within the next 10-15 days, or “bad things will happen.”
US and Israeli officials have argued that a deal should go beyond Iran’s nuclear program and include limits on its ballistic missiles and a cessation of support for terrorist groups across the Middle East. Iranian officials have said that both issues are firm red lines and that they only seek to strike a deal over the country’s nuclear program, although Tehran has publicly rejected a US demand of forgoing all enrichment of uranium.
In the past, particularly during last June’s 12-day war when the US and Israel struck the Iranian regime’s nuclear facilities, China — despite being a close ally and strategic partner of Iran — remained notably on the sidelines, offering only diplomatic support and statements of condemnation rather than any tactical or material assistance.
A key diplomatic and economic backer of Tehran, China has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.
China is also the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing.
Last week, the two allies — along with Russia — took part in the Maritime Security Belt 2026 joint naval drills in the Strait of Hormuz, delivering yet another symbolic show of force as regional tensions climb.
According to some media reports, China may be even helping Iran rebuild its decimated air defenses following last year’s 12-day war.
The Iranian regime has reportedly acquired China’s HQ-9B long-range surface-to-air missile systems and YLC-8B radar units, along with thousands of tons of sodium perchlorate, a chemical used to produce fuel for solid-propellant mid-range ballistic missiles.
Iran’s growing ties with China come at a time when Tehran faces mounting economic sanctions from Western powers, while Beijing itself is also under US sanctions.
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Isaiah Zagar, renowned Jewish mosaic artist who created Philadelphia’s Magic Gardens, dies at 86
(JTA) — Isaiah Zagar, the famed Jewish mosaic artist whose shimmering, kaleidoscopic installations transformed streets and buildings across Philadelphia and founded the city’s Magic Gardens, has died.
Zagar died on Thursday of complications from heart failure and Parkinson’s disease at his home in Philadelphia. He was 86.
“The scale of Isaiah Zagar’s body of work and his relentless artmaking at all costs is truly astounding,” Emily Smith, the executive director of the Magic Gardens, told The Philadelphia Inquirer. “Most people do not yet understand the importance of what he created, nor do they understand the sheer volume of what he has made.”
Born Irwin Zagar in Philadelphia in 1939, Zagar grew up in Brooklyn, New York, where he received his bachelor’s in painting and graphics at the Pratt Institute of Art. “When you’re a Jew growing up in Brooklyn, they don’t name you Isaiah,” he told the Philadelphia Inquirer in 1980. “They name you Ira, or Irving or Irwin.”
In 1959, when Zagar was 19, he received a summer art scholarship to go to Woodstock, New York, where he encountered the works of famed “outside artist” Clarence Schmidt who would later become his mentor. During that summer, he also studied Jewish religious texts which later inspired him to change his first name to Isaiah, according to the Daily Mail.
In 1963, Zagar met artist Julia Zagar and the pair were married three months later and joined the Peace Corps as conscientious objectors to the Vietnam War.
Zagar and his wife moved to South Philadelphia in 1968, where she opened the Eye’s Gallery on South Street and he created his first art installation by embellishing the building’s facade.
Over the following decades, Zagar used broken tiles, mirrors and bottles to adorn roughly 50,000 square feet of walls and buildings across Philadelphia with his iconic mosaic art. In the late 1990s, transformed two empty lots near his South Philadelphia home into an immersive mosaic and sculpture installation that would later become the iconic Magic Gardens.
Zagar’s works are featured in the permanent collections of the Philadelphia Museum of Art and the Pennsylvania Academy of the Fine Arts. More than 200 of his mosaic pieces can also be found across several states and in Mexico and Chile.
In 2008, Zagar’s son, the filmmaker Jeremiah Zagar, released the documentary “In a Dream,” an intimate portrait of his father’s struggles with mental health and drive to build the Magic Gardens. He worked with a producer whom he met while in Hebrew class at the Jewish day school now known as Jack M. Barrack Hebrew Academy, according to a 2022 profile in the Philadelphia Jewish Exponent.
“Isaiah was more than our founder; he was our close friend, teacher, collaborator, and creative inspiration,” wrote the Magic Gardens in a post on Facebook. “He was unlike anyone we have ever met and will ever meet. Above all things, he was an artist. In his lifetime, he created a body of work that is unique and remarkable, and one that has left an everlasting mark on our city.”
Zagar is survived by his wife and two sons, Jeremiah and Ezekiel.
The post Isaiah Zagar, renowned Jewish mosaic artist who created Philadelphia’s Magic Gardens, dies at 86 appeared first on The Forward.
