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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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A Jewish soldier died saving a Christian friend. Eighty years later, a grave reunited their families.
At a cemetery outside Florence, Italy, two families gathered around the grave of a young American soldier. For decades, they were unknown to each other. Yet they had been connected for 80 years.
Private First Class Frank T. Kurzinger was born in Germany and arrived in the United States with his family in 1938 after fleeing Nazi persecution. A few years later, he returned to Europe in an American uniform as a soldier in the 10th Mountain Division.
During training, he became close friends with a soldier from Wisconsin named Del Riley. The two met in 1943.
In February 1945, the division was preparing to assault Mount Belvedere in northern Italy. The attack would take place at night. Soldiers climbed in silence. Even their weapons had been unloaded to prevent an accidental discharge.
Ahead of Riley, a scout stepped on a landmine. The explosion tore through the darkness, severely wounding both men.
Riley called for a medic, and Kurzinger responded. He took several steps toward his friend, stepped on another landmine, and was killed. He was 21. Riley survived.
For the rest of his life, he wondered whether Frank Kurzinger might have survived the war had he never shouted for help.
“It really pained him,” said Shalom Lamm, co-founder and chief historian of Operation Benjamin. According to family accounts, Riley lived with survivor’s guilt for the rest of his life.
For a time, it seemed possible that Kurzinger himself would slowly fade from memory.
His family was small. The Holocaust had left gaps in family memory and silenced many conversations about the past. In remarks delivered at the 2025 dedication of Kurzinger’s new headstone, family member Michael Stern reflected that Frank had become little more than a distant name.
“There were no photographs,” Stern said. “No yahrzeit to observe, no role for him in stirring the longings for the warmth and intimacy of the larger family.” He might have remained, Stern said, “an anonymous stranger.”
Instead, a grave brought his life into relief.
The ceremony at Florence American Cemetery was organized by Operation Benjamin, a nonprofit that identifies Jewish servicemembers and veterans buried beneath incorrect religious markers and helps restore headstones that reflect their faith.
Kurzinger had been buried beneath a Latin Cross. Aware of the danger a German-born Jew would face if captured by the Nazis, he identified as Catholic on his dogtags.
Eight decades after he was buried, a Star of David was placed above his grave.
Yet the headstones are only part of the work. There is also the responsibility of restoring stories before they fade.
Operation Benjamin’s researchers reconstructed Kurzinger’s story. They traced descendants and gathered family memories. They also located the family of Del Riley, the Wisconsin soldier whose life Kurzinger had tried to save. The two families met for the first time in Italy ahead of the ceremony.
The next day they stood together at the cemetery.
For Lamm, Operation Benjamin is not simply about correcting the historical record. It is about zachor, the Jewish obligation to remember. He points to an unexpected moment in the Book of Exodus. As the Israelites leave Egypt, Moses fulfills a promise made generations earlier: “And Moses took with him the bones of Joseph.”
Joseph asked the Israelites to swear that when God redeemed them, they would carry his remains with them.
Lamm sees Operation Benjamin’s work as a series of “Moses moments.”
“No matter what’s going on in the world,” he said, “never forget your heroes.”
The stories beneath the stones
The organization’s work grew from a simple question. In 2014, Rabbi Jacob J. Schacter visited the Normandy American Cemetery and remarked that he expected to see more Stars of David among the graves. The observation led researchers to discover cases in which Jewish servicemembers had been buried beneath crosses because of wartime paperwork errors, mistaken records, or decisions made under extraordinary circumstances.
Since then, Operation Benjamin has reviewed thousands of cases and helped facilitate dozens of headstone corrections.
But a new headstone is only part of the story. Operation Benjamin’s researchers reconstruct lives that might otherwise be forgotten. “We will not forget you,” Lamm said. “We go back. We tell your story.”
In his remarks at the graveside, Stern reflected on what the journey had meant to his family. “Through the unlikely context of death and burial,” he said at the ceremony, “he has become a tangible link to life, to our roots, our history and the lineage from which we come. A second cousin once removed no longer feels as distant or abstract.”
In prepared remarks released by the U.S. Mission in Italy, U.S. Consul General Daniela Ballard noted that Kurzinger’s name was one of 4,392 at the military cemetery.
“Every name represents a young life lost and a family left behind,” she said. “But today, we are all Frank’s family. We are the ones who carry his memory forward.”
In remarks shared by Operation Benjamin after the ceremony, members of the Riley family described climbing Mount Belvedere with a commemorative challenge coin. One side bore Del Riley’s name and a Christian cross. The other bore Frank Kurzinger’s name and a Star of David.
The two men had set out for the mountain together in February 1945. Neither completed the mission. Frank was killed. Del was wounded. Eighty years later, the Riley family carried both men to the summit. They buried the coin at the 10th Mountain Division memorial.
The post A Jewish soldier died saving a Christian friend. Eighty years later, a grave reunited their families. appeared first on The Forward.
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Israeli citizen Michael Mizrahi killed in Montreal shooting
(JTA) — Michael Mizrahi, an Israeli citizen and longtime member of Montreal’s Jewish community, has been identified as the civilian killed in Monday’s shooting involving a gunman and Canadian police officers in Montreal’s Côte-des-Neiges neighborhood.
The suspected gunman was killed during the incident, the investigation of which is ongoing. Police have not publicly released the suspect’s identity or provided details about a possible motive. They also have not confirmed who shot Mizrahi.
The Israeli Consulate in Montreal confirmed Mizrahi’s death, saying in a statement that he was an Israeli citizen and extended condolences to his family “on behalf of the people and the State of Israel.” The consulate said his family “knows all too well the horrors of terror and violence, making this tragic loss even more painful.”
Montreal police Constable Mohamed Lamine Benredouane, 34, was also fatally shot responding to the incident, according to police.
The Service de police de la Ville de Montréal said Benredouane died in the line of duty while protecting the public during an intervention in Côte-des-Neiges, a heavily Jewish neighborhood. He had served with the force since 2021.
A second officer, who is female, was also shot and remains in critical condition, police said.
Quebec’s Bureau des enquêtes indépendantes, the province’s police watchdog, has opened an independent investigation into the use of a firearm by a police officer in a fatal confrontation.The Quebec police watchdog group states that it is “mandated to fully investigate the facts surrounding police interventions. The BEI investigates all cases where a person, other than a police officer on duty, dies, suffers serious injury, or is injured by a firearm used by a police officer during a police intervention or while in police custody.“
A number of Canadian Jewish groups published statements assuring the Jewish community that they were not in danger. The UJA-Federation of Toronto put out two statements explaining that the Jewish community did not appear to be a target.
The Centre for Israel and Jewish Affairs, the advocacy arm of Canadian Jewish Federations, also put out a statement mourning the loss of a community member.
“We mourn the tragic loss of Michael (Michel) Moshe Mizrahi z”l, a beloved member of Montreal’s Jewish community, an innocent victim of today’s events,” the group posted on X on Monday night. “Our thoughts and our deepest condolences are with his family, friends, and loved ones during this time of unimaginable pain.”
Israel’s Foreign Minister Gideon Sa’ar wrote on X that he had called the Chabad Rabbi of Montreal Mendel Raskin to extend his “deepest condolences to the families of the victims, to the Jewish community of Montreal, and to all Canadians mourning this terrible loss.”
This article originally appeared on JTA.org.
The post Israeli citizen Michael Mizrahi killed in Montreal shooting appeared first on The Forward.
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Supreme Court reinstates murder conviction in Etan Patz disappearance case
(JTA) — The Supreme Court on Monday reinstated a murder conviction for the man convicted of killing Etan Patz, the 6-year-old Jewish boy whose 1979 disappearance riveted the nation.
In a 6-3 vote, the justices reimposed the conviction of Pedro Hernandez, who was found guilty of kidnapping and murdering Patz in 2017 and was serving a 25-year sentence until a New York federal appeals court ruled last year that he was entitled to a retrial.
The justices granted an appeal from New York prosecutors who urged them to overturn the decision last year, writing in an unsigned opinion that the lower court “exceeded its authority in holding that Hernandez is entitled to relief.”
“Today the Supreme Court agreed with the findings of multiple lower courts and upheld the trial conviction of Pedro Hernandez for the horrific murder of Etan Patz, which changed a generation of New Yorkers,” Manhattan District Attorney Alvin Bragg said in a statement Monday. “This office has remained steadfast in its pursuit of justice for Etan and the Patz family and will continue to stand by this important conviction.”
Harvey Fishbein, a lawyer for Hernandez, told the The New York Times Monday that the Supreme Court’s order meant Hernandez would not get a new trial, adding that his team was “terribly disappointed.”
“We firmly believe that an innocent man is in jail for a crime that he did not commit,” Fishbein said.
Patz vanished in May 1979 while walking to his school bus stop in New York City for the first time. The 6-year-old became one of the first missing children whose photograph appeared on milk cartons nationwide, but despite years of searches and public appeals, he was never found.
Patz’s parents, Julie and Stan, spent decades seeking an arrest for his disappearance, helping to establish a national missing-children hotline. The anniversary of Etan’s disappearance, May 25, also became National Missing Children’s Day.
This article originally appeared on JTA.org.
The post Supreme Court reinstates murder conviction in Etan Patz disappearance case appeared first on The Forward.

