Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
US Defends Israel’s Right to Recognize Somaliland, Likens Move to Palestinian State Recognition
A demonstrator holds an image depicting Israeli Prime Minister Benjamin Netanyahu as Somalis attend a demonstration after Israel became the first country to formally recognize the self-declared Republic of Somaliland as an independent and sovereign state, a decision that could reshape regional dynamics and test Somalia’s longstanding opposition to secession, in Hodan district of Mogadishu, Somalia, Dec. 28, 2025. Photo: REUTERS/Feisal Omar
The United States has defended Israel’s decision to recognize the self-declared Republic of Somaliland amid international backlash, comparing the move to the recognition of a Palestinian state by numerous countries.
“Israel has the same right to conduct diplomatic relations as any other sovereign state,” Tammy Bruce, deputy US ambassador to the United Nations, said during an emergency UN Security Council meeting on Monday.
Bruce’s comments came in response to widespread criticism of Israel’s formal recognition of the breakaway territory of Somaliland. Several Arab, Islamic, and African countries, organizations, and entities publicly rejected the move, as did other nations such as China. The European Union also opposed the decision, saying it “reaffirms the importance of respecting the unity, the sovereignty, and the territorial integrity” of Somalia.
US President Donald Trump has said he opposes recognition of Somaliland, and Bruce added on Monday that Washington had no announcement or change in American policy regarding the self-declared country. However, Bruce chided other nations for recently welcoming recognition of a “nonexistent Palestinian state” against Israel’s wishes while condemning Israel for its latest diplomatic move, calling out what she described as a “double standard” against the Jewish state.
“Earlier this year, several countries, including members of this council, made the unilateral decision to recognize a nonexistent Palestinian state. And yet, no emergency meeting was called to express this council’s outrage,” she noted.
Many Western countries — including France, the UK, Australia, and Canada — recognized a Palestinian state at the UN General Assembly in September, a move Israeli and US officials criticized as “rewarding terrorism.” Hamas praised the decision, even describing recognition as “the fruits of Oct. 7,” citing the Palestinian terrorist group’s invasion of and massacre across southern Israel on Oct. 7, 2023, as the reason for increasing Western support.
“This council’s persistent double standards and misdirection of focus distract from its mission of maintaining international peace and security,” Bruce said.
However, Slovenian Ambassador Samuel Zbogar, whose country has recognized Palestinian statehood, rejected Washington’s comparison.
“Palestine is not part of any state. It is illegally occupied territory, as declared by the International Court of Justice, among others,” Zbogar said, describing Somaliland as “part of a UN member state” and arguing that “recognizing it goes against” the UN Charter.
Israel on Friday became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.
Somaliland is an unrecognized state in the Horn of Africa, situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the east.
“The State of Israel plans to immediately expand its relations with the Republic of Somaliland through extensive cooperation in the fields of agriculture, health, technology, and economy,” Israeli Prime Minister Benjamin Netanyahu wrote in a post on X.
Although no other country has formally recognized Somaliland, several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, Kenya, and Taiwan — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.
“It is not a hostile step toward Somalia, nor does it preclude future dialogue between the parties. Recognition is not an act of defiance. It is an opportunity,” Israel’s Deputy UN Ambassador Jonathan Miller told the UN Security Council on Monday.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.
Last month, the Institute for National Security Studies (INSS), a prominent Israeli think tank, released a new report arguing that Somaliland’s strategic position along the Red Sea, its closeness to Houthi-controlled areas in Yemen, and its willingness to work with pro-Western states make it a key ally for Israel, benefiting both sides amid rising regional volatility.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” the INSS report said.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.
Uncategorized
Hundreds of Israeli Medical Professionals to Gather in Miami for Conference Following Mass Exodus From Israel
An ambulance is seen at the entrance to the emergency room of Sheba Medical Center in Tel Hashomer, Israel, July 15, 2023. Photo: REUTERS/Rami Amichay
Hundreds of Israeli health-care professionals who have moved out of Israel and now live in the United States will participate in the ScienceAbroad Conference in Miami, Florida, next month to address the exodus of Israeli researchers and scientists who have left the Jewish state.
Israeli physicians, researchers, medical students, residents, fellows, and other health-care professionals living in the US are all expected to attend the conference in Florida on Jan. 16 to address the issue of Israel’s “growing brain drain,” according to ScienceAbroad, an organization that connects more than 11,000 Israeli scientists and physicians in over 30 countries.
According to data from Israel’s Central Bureau of Statistics (CBS) released earlier this month, almost 55,000 Israelis with academic degrees, from bachelor’s to PhD, have been living overseas for three or more years as of 2024. There has also been a steady decline in the number of academics returning to Israel. The numbers reflect a growing trend of Israelis leaving the country in recent years amid Israel’s war with Hamas-led terrorists in the Gaza Strip and political tensions in the country.
The upcoming conference is led by ScienceAbroad in partnership with the Sheba Research Authority (Tel HaShomer), the Israeli Medical Association, and Nefesh B’Nefesh, which promotes and facilitates Jewish immigration from the US and Canada to Israel. ScienceAbroad, which is working to bring Israeli scientists and physicians back to Israel’s research and health-care systems, will hold its first-ever conference in Miami as part of the 2026 IAC National Summit.
“This conference brings together Israel’s medical and scientific leaders living in north America to confront one of the most urgent challenges facing Israel today – how to sustain its research, health care, and innovation future by reconnecting with its global talent,” said Nadav Douani, executive director of ScienceAbroad.
Speakers at the conference will include IDF Chief Medical Officer Brig. Gen. Dr. Zivan Aviad-Beer; Prof. Joel Mokyr, a Nobel Prize-winning economist from Northwestern University; and CEO of Israel’s Soroka Medical Center Prof. Shlomi Codish. Additional speakers will include Dr. Zeev Feldman, who is chairman of the State Physicians Organization and vice chair of the Israeli Medical Association, as well as Prof. Itai M. Pessach, who is associate director general of the Sheba Medical Center and CEO of the Edmond and Lily Safra Children’s Hospital, both in Israel.
Established in 2006, ScienceAbroad supports collaboration between Israeli scientists and medical professionals abroad and partners in Israel.
Uncategorized
Former Hamas Hostages Matan Zangauker and Ilana Gritzwesky Get Engaged in Florida
Former hostage Matan Zangauker, who was released from Hamas captivity as part of the Trump deal, arrives at the weekly rally at the Hostages Square. Photo: Yael Guisky Abas / SOPA Images via Reuters Connect
Former Hamas hostages Matan Zangauker and Ilana Gritzwesky got engaged on Sunday in Florida, according to a post on X by Zangauker’s mother.
The couple were both abducted by Hamas-led Palestinian terrorists on Oct. 7, 2023, from Kibbutz Nir Oz in southern Israel. Gritzwesky, 31, was freed on Nov. 30, 2023, and Zangauker, 26, returned home on Oct. 13 of this year, after 738 days in captivity. He was released along with the 19 remaining living hostages as part of a ceasefire deal between Israel and Hamas.
In August, while Zangauker was still in captivity, Gritzwesky staged a mock wedding during a rally at Hostages Square in Tel Aviv that called for Zangauker’s release from captivity. She stood under a chuppah while wearing a wedding dress and a veil, and held a photo of Zangauker. His mother stood by her side, dressed in black.
Zangauker proposed to his life partner on a rooftop near the Seminole Hard Rock Hotel in Hollywood, Florida, as seen in a photo of the proposal shared on social media by his mother, Einav, who campaigned tirelessly for his release. In the picture, the couple is drinking champagne and standing in front of a “Will you marry me” sign inside a flower-decorated wreath that is in the shape of a heart. “My picture of victory, Matan and Ilana,” Einav wrote in the caption.
תמונת הניצחון שלי
אילנה & מתן pic.twitter.com/1XQ9wSrJm8— עינב צנגאוקר (@enavezangauker) December 29, 2025
Israel’s President Isaac Herzog congratulated the young couple on their engagement in a message posted on X.
“Dear Matan and Ilana: From unimaginable pain, you chose life, love, and hope,” he wrote. “Your decision to build a future together is a moment of profound light for the people of Israel. Let the world see this and understand: the people of Israel choose life. Even after terror, we choose love, renewal, and hope. Mazal Tov to Matan and Ilana, and to your families.”
During the Hamas-led deadly massacre on Oct. 7, 2023, the couple jumped out of the window of the safe room in their home and ran in separate directions after terrorists fired shots at their door. They were separately kidnapped and held apart from each other during their captivity in the Gaza Strip. Gritzewsky has talked publicly about being sexually assaulted by her captors during her abduction and while in captivity.