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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”

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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Israeli-Arab influencer behind ‘Nas Daily’: Anti-Zionism is antisemitism

(JTA) — DENVER – Israeli-Arab social media entrepreneur Nuseir Yassin, of the viral vlog “Nas Daily,” said he believes “anti-Zionism is a form of antisemitism” and stressed his commitment to overturning “misguided hate” against Jews, at a conference devoted to the subject this week.

Yassin, 34, was speaking with the Jewish Telegraphic Agency on the sidelines of the conference, hosted by the David Merage Foundation for Confronting Antisemitism. A self-described “village boy” from the Lower Galilee town of Arraba in Israel, he achieved massive success through viral short-form videos that attracted viewers from all over the world. Today he boasts more than 68 million followers across numerous social networks.

Yassin is a Muslim of Palestinian origin, although he said he is not religious. Asked why it was important for a non-Jewish person to participate in a conference about combatting antisemitism, Yassin equated this battle to fighting for his family, noting that “the success of Israel and the Jewish people is also my success as an Israeli citizen.”

“I’m not a fan of the Israeli government, and I’m not here to defend it, just like I’m not a fan of many governments,” Yassin noted, but he asserted that the reaction to the government “is absolutely fueled by antisemitism.”

“I do believe anti-Zionism is a form of antisemitism,” he added.

He said he views Zionism as “the most vanilla thing in the world – a group of people wanting a place to live,” and has therefore concluded that Israel’s detractors “just really don’t like Jews.”

Yassin, who first broke through in 2016, has become increasingly outspoken in recent years about his combined Israeli and Palestinian identity. During the conference, he recalled that he grew up labeling himself Arab-Israeli. After the Hamas attacks of Oct. 7, 2023, he started listing Israeli first and Palestinian second.

“I could not relate to the extremism that I saw, and I wanted to distance myself from it without erasing my identity connected to it,” Yassin said. “I’m not just Israeli because I think it removes a little bit of spice, but I’m also not just Palestinian anymore.”

“A lot of Israeli culture is inside me,” he continued. “I never agree with people. I’m always disagreeable. That’s Israeli. I speak up.”

Yassin noted that he was “the first guy to go study in the United States out of my entire lineage,” graduating from Harvard University in 2014 with a degree in economics and a minor in computer science. Despite having grown up in Israel, Yassin said that Harvard was the place where he made his first Jewish friend.

After working as a software developer for Venmo in New York, Yassin left his job in 2016 to travel and document his journeys. Ultimately, he launched a Facebook page called Nas Daily – using the word for “people” in Arabic – where he posted one-minute videos for 1,000 days, telling the stories of communities around the world.

What was once a personal brand has since expanded into the parent Nas Company, which offers platforms for solo entrepreneurs to build and monetize their online businesses.

Yassin earned an honorary degree from Ben-Gurion University of the Negev in 2025 in recognition of his advocacy work for Israeli and Palestinian coexistence. This past August, he also joined the advisory board for the Genesis Prize Foundation, which each year celebrates inspiring Jewish individuals for their achievements.

“I do not relate to hundreds of men on the street shouting ‘Allahu Akbar,’” Yassin told JTA, adding that there needed to be more women and fewer religious fanatics participating in the Israeli-Palestinian conversation.

Yassin argued that he’s “not a weird Arab for saying this” and that “the entire country of the UAE says the same thing,” referring to one of the Gulf countries that signed onto the Abraham Accords normalizing relations with Israel. He also challenged “Free Palestine” activists to envision a concrete future for Palestinians rather than fixating on Israel’s transgressions.

“We should all be ‘Free Palestine’ – but from what?” Yassin asked. “We disagree on the solution, not on the problem. We don’t want suffering. Nobody wants suffering.”

“I’m a free-Palestine-from-Hamas guy,” he continued. “Just free Palestine,” he said, ”is not an answer. I’m free-Palestine-from-extremism.”

Yassin affirmed that there is room for criticism of Israel’s government, noting, for example, that he would like to see an Israeli-Arab presence in the government.

But he marveled at the notion that an alien visiting Earth would likely guess that the most hated country in the United Nations is North Korea, when in fact “It’s not – It’s Israel.”

That struck him as absurd because “the Israel-Palestine conflict is not a big deal when you compare it to everything else that’s happening on planet Earth. The only thing that makes it a big deal is that we, as Palestinians, have the perfect enemy.”

That enemy, he continued, is “the most hated type of enemy, which is the Jews.”

Nuseir Yassin
Social media entrepreneur Nuseir Yassin, left, stands with fellows Raihaana Adira and Grace (right) at a conference hosted by the David Merage Foundation for Confronting Antisemitism, in Denver, Colorado, on Oct. 20, 2026. (Sharon Udasin/JTA).

As part of his appearance at the conference, Yassin presented a recap of a fellowship he launched this past spring in partnership with the David Merage Foundation to help 50 content creators – 25 Jewish and 25 Muslim – produce meaningful material.

Participants received $1,000 and spent a month learning from the Nas Daily team about viral and impactful storytelling during the fellowship, named for Yassin’s first Jewish friend, Zaki Djemal, who recently died of a sudden heart attack.

To Laura Merage, the Iranian-born Jewish co-founder of the foundation, Yassin was a natural partner for this bridge-building effort. Given his social media following and “infectious personality,” Merage said she felt “that’s what we need more of in the world.”

At the conference on Tuesday, Yassin announced two winners of the fellowship’s influencer competition: recent McGill University graduate Raihaana Adira, a Canadian Muslim, and Grace, a Jewish-American digital content creator who preferred to use only her first name for privacy reasons. Grace tells stories about unique public figures, such as the first Arab “Miss Israel.” Adira, meanwhile, began posting about antisemitism and Muslim-Jewish relations after witnessing anti-Zionist protests at McGill.

“When I see a Jewish person being attacked on campus or online, it feels like I’m watching someone from my own community hurt,” Adira told JTA, noting that she started posting because no one believed her when she talked about incidents on campus.

“I wanted the protests and the graffiti on the walls that said ‘Death to the IDF’ to be seen,” she continued. “I am a Canadian, I am a Muslim, and when people at school on the streets say, ‘Death to Canada, We are Hamas, Hamas is heroic’ – that is not me.”

Adira said she received many death threats when she first started posting. While acknowledging how difficult that was, she also emphasized an influx of support that has helped “drown out the hate.”

Yassin offered a similar perspective, noting that at the beginning of his career, he “used to amplify the blowback and talk a lot about it,” referring to the criticisms he’d receive for promoting coexistence and calling out antisemitism. But after realizing that this deterred others from speaking out, he deemed the threats insignificant, calling them “the smallest price to pay for the largest outcome you can possibly imagine.”

During his travels around the world, Yassin said he has witnessed how flawed people’s perceptions of Jews can be and that he feels “a responsibility to set the record straight.” He also noted that he is dating a Jewish woman, author and influencer Aija Mayrock, whom he is marrying next year and with whom he expects to have children.

“They’re going to be Jewish, so that’s my family – literally, my family,” Yassin said.

This article originally appeared on JTA.org.

The post Israeli-Arab influencer behind ‘Nas Daily’: Anti-Zionism is antisemitism appeared first on The Forward.

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Four Seats or No Seats? Why Israel’s Final Polls Disagree Over Amcha Yisrael

Ofer Winter

Conflicting projections for Ofer Winter’s party illustrate the uncertainty of measuring public support near an electoral threshold.

A Channel 12 poll gives Ofer Winter’s Amcha Yisrael four parliamentary seats.

An i24NEWS survey reaches the same seat total.

Other final polls find that the party does not qualify for representation.

How can surveys conducted close to the same election produce such different results?

The answer lies partly in the difference between measuring a vote share and converting it into parliamentary seats.

A Statistical Boundary

Israel’s electoral threshold is 3.25 percent.

For a party receiving substantially more than that percentage, modest sampling fluctuations may change its expected number of seats without calling its parliamentary presence into question.

For a party whose support lies near 3.25 percent, the same type of fluctuation may change its projected representation from several seats to zero.

This does not necessarily mean the polls are measuring completely different political realities.

They may be producing estimates close to the same threshold but on opposite sides of it.

Sample Size Is Only One Factor

The i24NEWS survey conducted on October 22 included 5,124 adult respondents and reported a sampling error of plus or minus 1.4 percentage points at the 95 percent confidence level.

That is a substantial sample by conventional political polling standards.

But a larger sample does not eliminate every source of uncertainty.

Different pollsters may employ different recruitment methods, weighting systems and procedures for estimating turnout.

They may also differ in how they handle respondents who are undecided or reluctant to state their preferences.

These choices can matter particularly for smaller parties.

The Problem of Turnout

Opinion polls generally estimate voting preferences before actual voting takes place.

Election results reflect the ballots cast by people who participate.

Differences between intended and actual turnout can affect parties in different ways.

Analysts must therefore consider not only how many respondents express support for a party, but also whether the poll’s turnout model accurately reflects the eventual electorate.

Without transparent, comparable information about the methods used by each polling organization, it is difficult to identify which methodological difference is responsible for a particular disagreement.

Reading the Final Surveys

The appropriate interpretation of Amcha Yisrael’s polling is neither that its parliamentary representation is guaranteed nor that exclusion is certain.

The available surveys demonstrate uncertainty around a legally decisive boundary.

The four-seat projections reported by Channel 12 and i24NEWS are meaningful observations.

So are the below-threshold findings published by Channel 13, Maariv and Zman Yisrael.

Each survey is a measurement of electoral intentions under a particular methodology, not a count of actual votes.

For readers following Israel’s election, this makes Amcha Yisrael an instructive case study in how polling uncertainty interacts with electoral law.

The final result will provide the definitive seat allocation. The polls explain why the outcome was difficult to measure in advance.

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As Trump betrays Ukraine, it’s beginning to feel a lot like Munich

In Munich on Sept. 30, 1938, the leaders of Britain and France signed an agreement with Adolf Hitler that caved to the Nazi leader’s demand that Germany be given a chunk of Czechoslovakia. Five months later, Hitler ordered the German military to forcibly take the remainder of the neighboring country.

On Oct. 9, 2026, Donald Trump and Vladimir Putin struck a deal allowing Russia to sell diesel fuel to global markets, most importantly to the US. Then Trump waived a package of sanctions on Russia that had been passed by Congress. By replenishing Russia’s war coffers, it is likely more Ukrainians will die because of these twin gifts from America’s president to the warmongering Russian autocrat.

Why is Trump doing this? He seems to be hoping the diesel deal will help him avert disaster in the upcoming midterms. Or maybe there’s more to it than that. Perhaps Trump seriously thinks that this will get him the Nobel Peace Prize by ending the war in Ukraine through helping Putin win it. Perhaps it’s one more scheme to further enrich himself and his family. Or maybe Putin really does have something on Trump.

In any event, it feels like Munich all over again.

There are some remarkable parallels between Czechoslovakia’s predicament in 1938 and Ukraine’s nine decades later: separatists in two vulnerable Central European democracies were encouraged and supported by a neighboring authoritarian regime that sought to seize adjacent territory under the pretext of protecting a minority from oppression.

And at the center of both narratives is betrayal: of Czechoslovakia by Britain and France, and Ukraine by Trump.

British Prime Minister Neville Chamberlain, 1939. Photo by Fox Photos/Hulton Archive/Getty Images

In the spring and summer of 1938, Konrad Henlein, leader of the Nazi-allied Sudeten German Party in Czechoslovakia, held secret meetings with Hitler and other Nazi officials. They concocted a plan: Cause so much disorder in the Sudetenland that the Czech government would declare martial law, thus creating an excuse for German troops to march in to protect the ethnic German minority.

Tensions that had long existed along the Czech frontier erupted into gunfire and death in the Sudeten town of Habersbirk on the morning of Sept. 13, 1938. A mob of German separatists hung a swastika banner from a church tower, stormed the police station, kidnapped the wife of a cop, and engaged in gunfights with police officers that lasted hours. Four Czech police officers and four insurgents died. Outbreaks of violence, terror and torture raged along the border for days, backed by Freikorps paramilitary troops who crossed from Germany and by SA and SS men who took part in cross-border sabotage and armed attacks.

The uprising had the desired impact. Just 17 days later — on Sept. 30, 1938 — Britain, France, Italy and Nazi Germany signed the Munich Agreement, yielding to Hitler’s demand that the Sudetenland be ceded to him. After landing at an airport outside London, Prime Minister Neville Chamberlain waved a document in his hand and jubilantly proclaimed:

“The settlement of the Czechoslovak problem which has now been achieved is, in my view, only the prelude to a larger settlement in which all Europe may find peace.”

“I believe it is peace for our time,” Chamberlain said later that day.

But it didn’t take long for Hitler to show he could not be trusted. Hitler’s army marched into Czechoslovakia on March 15, 1939. Germany’s invasion of Poland followed less than six months later, and by 1942 German forces controlled territory spanning from the Atlantic Ocean to deep inside the Soviet Union.

Ethnic Germans’ uprising in Czechoslovakia in 1938 found an echo nine decades later in Ukraine’s Donbas region, where unrest that began with pro-Russia protests in 2014 evolved into the war Russia has been waging on its neighbor for nearly five years.

In the spring of 2014, paramilitary units led by Russian intelligence officers stormed government office buildings in several towns and cities in Donbas, seizing weapons and clashing with police. In a scene reminiscent of the Habersbirk siege of 1938, on April 14, 2014, pro-Russian militants seized the police station in Horlivka, beat up the police chief, and murdered a member of the city council, whose body was found in a river. Similar clashes occurred throughout Donbas.

Two Kremlin-backed pseudo-states soon emerged: the Donetsk People’s Republic and the Luhansk People’s Republic. Russia funneled tanks, artillery, air defense systems and fighters into Donbas, fueling a war between separatists and Ukrainian forces that dragged on for years.

Like Hitler in the Sudetenland, Russia’s de facto occupation of Donbas was not enough for Vladimir Putin. His eyes were on all of Ukraine, and he spent years manufacturing pretexts for the full-scale invasion that began on Feb. 24, 2022.

Trump has been buttering up Putin for more than a decade, starting with his 2015 campaign for president, when he effusively praised the ruthless Russian autocrat’s leadership style. Putin is a “strong leader,” is “far more respected than our president,” meaning the immensely popular Barack Obama, and was someone he “would get along with very well,” Trump said back then.

Trump’s admiration for Putin took on ominous tones after becoming president. During a press conference after the two leaders’ 2018 Helsinki summit, Trump questioned intelligence findings on Russian election interference and said he believed Putin’s denial. “I don’t see any reason it would be  Russia,” Trump told reporters, with the Russian strongman standing at his side.

After Russia’s invasion of Ukraine in 2022, during Biden’s presidency, Trump called it “a pretty smart move,” praised Putin as a “genius,” and also said it wouldn’t have happened if Trump was still president, remarks that were amplified by Russian state media.

During Trump’s second term, his buddy-buddy relationship with Putin has turned into a virtual strategic alliance, as the American president repeatedly makes moves and statements that seem designed to please the Russian autocrat. There are Trump’s threats to abandon NATO, his humiliation of Ukraine President Volodymyr Zelensky during a February 2025 meeting inside the Oval Office, and most recently Trump’s demand that Ukraine cease its drone attacks on Russian oil refineries, his call for Zelensky’s ouster, and envoy Steve Witkoff thanking Putin for being a “humanitarian.”

Putin has proposed a summit between himself, Trump, and Chinese leader Xi Jinping to discuss ending the war in Ukraine. It’s notable that Ukraine has not been invited. This is also what happened in Munich nine decades ago, when Czech delegates were excluded from the room, and others decided Czechoslovakia’s fate.

Last October, aboard Air Force One, Trump told reporters the Donbas region should be “cut up,” leaving most of it in Russian hands.

“Let it be cut the way it is,” he said. “They can negotiate something later on down the line.”

It seems the fate Trump envisions for Ukraine is similar to the one Hitler envisioned for Czechoslovakia. It would be naïve to think that Putin’s expansionist ambitions would stop there.

The post As Trump betrays Ukraine, it’s beginning to feel a lot like Munich appeared first on The Forward.

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