The Israeli military said on Monday night that it killed Islamic Jihad’s commander in Lebanon, describing the operation as a major blow to the Iran-backed terrorist group’s capabilities. Israel struck multiple targets in Lebanon after Hezbollah launched rockets into Israel in support of Iran.
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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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The cafe as a refuge of Jewish culture
די ייִדישע ליטעראַטור האָט אַ היפּשע צאָל בולטע אימאַזשן פֿון קאַפֿע־הײַזער: מנחם–מענדלס שילדערונג פֿון „קאַפֿע פֿאַנקאָני‟ אין אָדעס; די ניו־יאָרקער „קיביזאַרנע‟ און „קאַפֿע–ראָיאַל‟ אױפֿן איסט–סײַד.
אָפֿט לײענט מען די דאָזיקע באַשרײַבונגען װי טשיקאַװע עפּיזאָדן, אָבער אין דער אמתן איז דאָס קאַװע־הױז געװען אַ װיכטיקע קולטורעלע אינסטיטוציע, בפֿרט ערבֿ דער צװײטער װעלט־מלחמה. דאָס בוך פֿון פּראָפֿעסאָר שחר פּינסקער, ”A Rich Brew“ [אַ גוט געקאָכטע קאַווע] האָט אַן אַמביציעזן אונטערקעפּל: „װי אַזױ די קאַפֿע־הײַזער האָבן געשאַפֿן די מאָדערנע ייִדישע קולטור‟. װען מען לײענט איבער דעם װאָגיקן באַנד זעט מען בפֿירוש, אַז די קאַפֿע־הײַזער אין אײראָפּע, אַמעריקע און ארץ־ישׂראל זײַנען געװען זײער אַ פּראָדוקטיװ אָרט, װוּ מען האָט געשריבן, געלײענט, געשמועסט און אַ סך זיך געאַמפּערט װעגן דער מאָדערנער ייִדישער קולטור.
די ליבע־געשיכטע צװישן ייִדן און קאַפֿע־הײַזער הײבט זיך אָן אין בערלין אינעם אַכצנטן יאָרהונדערט. „דאָס געלערנטע קאַפֿע־הױז‟ איז געװען אַ נײַער לאָקאַל, װוּ די בערלינער אינטעליגענץ האָט זיך געקאָנט טרעפֿן, לײענען צײַטונגען, שפּילן שאַך און שמועסן. צװישן די אַרײַנגײער אין דעם קאַפֿע־הױז איז געװען משה מענדלסאָן, דער „פֿאָטער‟ פֿון דער בערלינער השׂכּלה. קאַװע איז געװען כּשר און דאָס קאַפֿע־הױז האָט ניט געהאַט קײן קריסטלעכן טעם. דװקא דאָ האָט מענדלסאָן פֿאַרטראַכט זײַנע פּובליקאַציעס, װאָס זײַנען געװאָרן די בימה פֿאַר זײַנע משׂכּילישע אידעען.
די בלי־תּקופֿה פֿון ייִדישע קאַפֿעען האָט געדױערט פֿון סוף-19טן יאָרהונדערט ביזן חורבן. פּינסקער פֿירט דעם לײענער אױף אַ רײַזע איבער די װיכטיקסטע צענטערס פֿון דער מאָדערנער ייִדישער קולטור: אָדעס, װאַרשע, װין, בערלין, ניו–יאָרק און תּל־אָבֿיבֿ. ער האָט באַאַרבעט אַ ריזיקן מאַטעריאַל פֿון פֿאַרשידנאַרטיקע מקורים און אים מגולגל געװען אין אַ פֿאַרכאַפּנדיקער לעקטור. דאָס דאָזיקע בוך װעט זײַן סײַ ניצלעך פֿאַר די פּראָפֿעסיאָנעלע פֿאָרשער פֿון ייִדישער און העברעיִשער קולטור און ליטעראַטור, סײַ אינטערעסאַנט פֿאַרן ברײטן עולם.
דער װאַרשעװער „פֿאַראײן פֿון ייִדישע ליטעראַטן און זשורנאַליסטן‟ אױף טלאָמאַצקע 13 איז געװען דער סאַמע באַרימטסטער ייִדישער ליטעראַרישער קלוב, באַשריבן אין צענדליקער זכרונות און בעלעטריסטישע װערק. אָבער דאָס איז ניט געװען דאָס ערשטע ייִדישע קאַפֿע־הױז אין װאַרשע. קאַפֿעען זײַנען געװאָרן פּאָפּולער אינעם אָנהײב צװאַנציקסטן יאָרהונדערט, װען װאַרשע איז געװאָרן אַ מאַגנעט פֿאַר אָרעמע יונגע אינטעליגענטן, און בפֿרט ליטװאַקעס. אײניקע פֿון זײ האָבן געחלומט װעגן אַ ליטעראַרישער קאַריערע אױף ייִדיש אָדער העברעיִש. זײ האָבן זיך געפֿילט הײמיש בײַ יחזקאל קאָטיקן, דעם מחבר פֿון באַרימטע זכרונות װעגן דעם ייִדישן לעבן אין רוסלאַנד אינעם נײַצנטן יאָרהונדערט. מען פֿלעגט דאָ זיצן שעהען לאַנג און לײענען צײַטונגען, שמועסן װעגן ליטעראַטור און פּאָליטיק און אַפֿילו פֿירן געשעפֿטן. דערצו נאָך זײַנען די קאַפֿע–הײַזער װינטערצײַט געװען װאַרעם, װאָס איז אױך געװען װיכטיק פֿאַר די אָרעמע באַזוכער.
אָן װאַרשעװער קאַפֿעען, און על–אחת–כּמה–וכמה אָן דעם שרײַבערקלוב אױף טלאָמאַצקע 13, װאָלט די ייִדישע ליטעראַטור אַװדאי געװען אָרעמער און שיטערער. פּינסקערס בוך איז װי אַ מין ייִדישע ליטעראַטור־געשיכטע, װאָס באַטראַכט די טעמע פֿונעם שטאַנדפּונקט פֿון קאַפֿע־טישן. די װאַרשעװער קאַפֿעען זײַנען געװען װיכטיק ניט נאָר פֿאַר „ייִדישע‟ ייִדן, נאָר אױך פֿאַר אַזעלכע, װאָס האָבן געשריבן אױף פּױליש, װי יוליאַן טובֿים אָדער אַנטאָני סלאָנימסקי.
דער עפּילאָג פֿון דער װאַרשעװער ייִדישער קאַפֿע־קולטור האָט זיך אױסגעשפּילט אינעם געטאָ, װוּ עס זײַנען אױך געװען עטלעכע קאַפֿעען: „דער געטאָ־קאַפֿע איז אַ קאָמפּליצירטער אָרט פֿון קאָלאַבאָראַציע, קולטורעלן לעבן, קאָמערץ און עליטיזם,‟ שליסט פּינסקער זײַן קאַפּיטל װעגן װאַרשע.
אין װין און בערלין זײַנען געצײלטע קאַפֿעען געװאָרן אַ מקום־מקלט פֿאַר ייִדישע אימיגראַנטן און פּליטים, װאָס זײַנען לרובֿ געקומען נאָך דער ערשטער װעלט־מלחמה. די דאָזיקע דײַטשיש–רעדנדיקע הױפּטשטעט האָבן צו יענער צײַט שױן געהאַט פֿאַרמאָגט אַ רײַכע קולטור פֿון ליטעראַרישע און קינסטלערישע קאַפֿעען. בײַ אַ סך ייִדישע ליטעראַטן זײַנען די קאַפֿעען געװאָרן „סטאַנציעס אױף דעם טראַנס־נאַציאָנאַלן זײַדן־װעג‟ פֿון עמיגראַציע, װאָס האָט זײ סוף־כּל–סוף געבראַכט קײן אַמעריקע אָדער ישׂראל. דערבײַ האָבן זײ מיטגעבראַכט שטיקלעך פֿון דער דאָזיקער קולטור מעבֿר־לים, קײן ניו־יאָרק און תּל־אָבֿיבֿ. די ניו־יאָרקער קאַפֿעען װערן געשילדערט אין דער אַמעריקאַנער ייִדישער ליטעראַטור, װי למשל „שלומס קאַפֿע‟ אין דוד איגנאַטאָװס ראָמאַן „אין קעסלגרוב‟. איגנאַטאָװ שילדערט דעם דאָזיקן לאָקאַל װי אַן „אָרט פֿון קאָנפֿראָנטאַציע צװישן פֿאַרשידענע השׂגות װעגן דער ייִדישער ליטעראַטור‟. ניט װײניק הײסע סיכסוכים האָט מען דאָ געפֿירט אױך װעגן דער ראַדיקאַלער פּאָליטיק.
צום שלוס שרײַבט פּינסקער: „די שטאָטישע קאַפֿעען האָבן געדינט ניט נאָר װי צענטערס פֿון מיגראַנטישע קולטורעלע נעצװערק, אָבער אױך װי אַ מקום–מקלט פֿאַר הײמלאָזע מענטשן, פֿאַר קאָסמאָפּאָליטישער פֿילשפּראַכיקײט, װאָס איז געװען אין געפֿאַר פֿון צעשטערונג מצד די נאַציאָנאַליסטישע אידעאָלאָגיעס.‟ אָבער הײַנט, איז פּינסקער משער, שפּילן די קאַפֿען מער נישט אַזאַ חשובֿע קולטורעלע ראָלע. „פֿײסבוק‟ און אַנדערע װירטועלע לאָקאַלן האָבן איצט פֿאַרנומען זײער אָרט.
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Iran Loses Contact With Palestinian Terror Proxies Amid US-Israel Strikes: Report
Smoke rises following an explosion, after Israel and the US launched strikes on Iran, in Tehran, Iran, March 3, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
The Israeli-American offensive targeting Iran’s military and security apparatus has led to a loss of communications between the Iranian regime and its Palestinian terrorist proxies, according to a new report.
Palestinian factions both in and outside of Gaza, especially Hamas and Islamic Jihad, have lost contact with Iran’s Islamic Revolutionary Guard Corps (IRGC) since the US and Israel began launching large-scale strikes against Iran this past weekend, the Arabic newspaper Asharq Al-Awsat reported on Tuesday.
It remains unclear whether the IRGC officials responsible for dealing with the Palestinian terrorist groups were killed in the strikes or are operating with special safety measures. However, sources told Asharq Al-Awsat that the Iranian commanders conveyed messages in different ways during last June’s 12-day war with Israel, indicating a disruption in reliable communication channels during the current conflict.
The US and Israel have killed dozens of top Iranian officials over the past few days of military action.
“Normally, messages are transmitted in encrypted ways, either electronically or in other ways. Since the beginning of this war, no messages have been received,” the Palestinian sources said.
Iran has long supported and expanded its regional network by providing financial and military assistance to its terrorist proxy groups, including the Houthis in Yemen, Hamas and Islamic Jihad in Gaza, and Hezbollah in Lebanon, among others.
Palestinian factions — particularly Palestinian Islamic Jihad and smaller groups — have been facing a severe financial crisis for months amid a sharp decline in Iranian support, as Tehran grapples with mounting international sanctions and domestic crises that have constrained its ability to sustain funding, arming, and training for its terrorist networks.
Even prior to the Israeli-American strikes, Palestinian sources told Asharq Al-Awsat that they feared “the collapse of the Iranian regime, which would mean the end of support without return.”
The consequences are expected to be significant but less severe for Hamas, which has been ramping up efforts to rebuild its military capabilities and maintain tight control inside the Gaza Strip through a brutal crackdown on internal opposition, reflecting its broader network of support compared with Islamic Jihad and other smaller factions that remain heavily dependent on Iranian backing.
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Support for Israel, Trump Gaza Peace Plan Remains High Among US Voters, New Poll Finds
Pro-Israel rally in Times Square, New York City, US, Oct. 8, 2023. Photo: REUTERS/Jeenah Moon
A new national survey suggests that American support for Israel remains resilient overall but with notable generational divides that could shape the future political landscape.
According to the February 2026 Harvard CAPS / Harris Poll, strong majorities of US registered voters back policies aligned with Israel’s security posture and express approval of President Donald Trump’s handling of the conflict in Gaza. At the same time, the data shows that support for Israel fluctuates significantly depending on age.
Notably, the survey was conducted last week on Wednesday and Thursday, just before the US and Israel launched their military campaign against Iran over the weekend.
Among respondents, 73 percent of voters say they support Trump’s Gaza deal framework. The proposal, aimed at restructuring governance and stabilizing post-war conditions in Gaza, commands bipartisan backing in the poll’s toplines.
The plan calls for the dismantling of Hamas’s military and political control, the establishment of an interim administrative authority backed by regional Arab partners, and a major internationally funded reconstruction effort. Trump has also emphasized expanding normalization between Israel and Arab states, building on the Abraham Accords, as a cornerstone of long-term stability, while maintaining Israel’s security oversight during a transitional period.
Voters appear to prioritize stability and deterrence, responding favorably to an approach framed around preventing Hamas from reasserting control and reinforcing Israel’s long-term security.
The poll shows that a clear majority of Americans continue to side with Israel over Hamas and support Israel’s right to defend itself. However, support levels vary considerably by age group.
Older voters, particularly those over 55, show the strongest pro-Israel sentiment, with large majorities backing Israel’s military actions and expressing sympathy with Israel over the Palestinians. Voters between 35 and 54 also lean pro-Israel, though by narrower margins.
The sharpest contrast appears among younger voters. Americans under 35 remain more divided, with significantly lower levels of sympathy toward Israel and greater skepticism about its military campaign in Gaza. While even in this group Israel retains meaningful support, the margins are slimmer and opposition more vocal.
The generational gap reflects broader cultural and media consumption differences, as well as the impact of campus activism and social media narratives. Yet the topline remains clear: despite softness among younger voters, Israel continues to command majority support nationwide.
Further, strong and stable majorities support Israel over the Hamas terrorist group. According to the survey, 71 percent of Americans support Israel over Hamas. However, support for Israel heavily fractures along age lines. Per the poll, 82 percent of those over 55 years old support Israel, compared to only 62 percent between the ages 35-44. However, a striking 58 percent of those between the ages 18-24 support Hamas over Israel, indicating a groundswell of backing for a foreign terrorist organization among American youth.
In the nearly two-and-a-half years following the Hamas-led Oct. 7, 2023, massacre across southern Israel, support for the Jewish state has seen significant declines across political and age lines in the US. Younger Americans, particularly, have largely turned against Israel. The increasingly tense relationship between Israel and US voters has become a flashpoint in Democratic primaries, with liberal political hopefuls increasingly vowing not to accept support from the American Israel Public Affairs Committee (AIPAC), the preeminent pro-Israel lobbying group in the US.
The February poll was conducted among 1,999 registered voters, with a margin of error of ±2 percentage points.