Uncategorized
A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
Uncategorized
At a Georgetown College Republicans event, member of Germany’s far-right party tells students the Holocaust is ‘used as a weapon’
Marc Bernhard, a member of Germany’s far-right AfD party, told Georgetown students Monday night at an event hosted by the university’s College Republicans that the Holocaust is “used as a weapon against Germany.”
The Forward obtained recordings of parts of the event, which was billed as Bernhard presenting about “mass migration and the future of the West.”
The event followed the AfD’s historic victory in a German state election last month, with party leaders campaigning on the promise of mass deportations and a rejection of the country’s culture of Holocaust remembrance.
During the Q&A period, an audience member asked Bernhard about the AfD’s “opinion on the Holocaust.”
“Our opinion? It’s a very, very large party,” Bernhard responded.
“Do you think German education overcompensates or you know, like, overapologizes?” the audience member followed up.
Bernhard said that over the last decade, accusations of Nazism had become “inflationary, because everyone who does not have the opinion of the government is a Nazi. So nobody takes this serious anymore, because it’s a joke.”
The “Holocaust is also used as a weapon against Germany,” Bernhard told the crowd of about 40. “Why is Poland telling us we need to pay reparations and things like this?”
He blamed anti-Jewish sentiment on “anti-fascists,” saying left-wing antisemitism was “why a lot of Jews leave Germany or a lot of Jews leave France, because they don’t feel secure anymore, especially in Berlin.”
Bernhard, meanwhile, has faced an antisemitism controversy of his own. Last January, he led a campaign to place tens of thousands of fake deportation plane tickets in voters’ mailboxes. The fake tickets read “ILLEGAL IMMIGRANT” in place of a passenger’s name.
The campaign drew comparisons to Nazi-era propaganda that used mock travel documents to encourage Jews to leave Germany, including one that read “free ticket to Jerusalem … never to return.”
Asked about the parallels by PBS FRONTLINE in November 2025, Bernhard said he was unaware of that history.
“Yeah, well, I’m not familiar with these actions,” Bernhard told FRONTLINE at the time. “To be honest, I don’t know them, nor was I aware of them.”
In a statement provided to the Forward, Georgetown College Republicans stood by its invitation to Bernhard, writing that “The AfD is currently leading national polls, and its growing support deserves serious engagement. Just as Republicans reject the American left’s efforts to dismiss our positions as extreme, we too reject the German Socialist Government’s labelling of AfD as extremist.”
The club added that “allegations of antisemitism are totally baseless.”
This wasn’t the first time Georgetown College Republicans hosted a member of the AfD: In 2025, the club hosted the party’s deputy leader, Markus Frohnmai.
The club also drew controversy in March for an X post from the club’s account saying “Let’s Be Honest: Muslims have no place in American society. Their religion is incompatible with our Christian Nation.” Georgetown Republicans said on Instagram that the post was “inconsistent with the values of our organization” and “promptly deleted.”
At Georgetown, Bernhard also engaged in anti-Muslim rhetoric: “We have this problem with people who are not with our culture or with our tradition,” Bernhard said. “Always, where you see problems it’s with Muslims. We don’t have problems with Ukrainians. We don’t have problems with Polish.”
Bernhard’s remarks drew frequent interruptions. The Georgetown Voice, the campus student-run magazine, reported that members of The Georgetown Heckler, Georgetown’s satirical publication, staged a coordinated ringtone prank, with 15 people each setting their ringtones to “funny noises” that went off as Bernhard spoke.
The Jewish Caucus of the College Democrats of America and Georgetown College Democrats also issued a joint statement condemning the College Republican’s decision to host Bernhard.
“We want Georgetown to put the safety of Jewish students above a platform for a foreign politician whose ideology is steeped in antisemitism and Holocaust revisionism,” Leo Auerbach, a senior at Georgetown and vice chair of the Jewish Caucus of College Democrats, told the Forward. “I think that antisemitism has to be called out, no matter who it comes from, whether it’s politically convenient or not.”
The post At a Georgetown College Republicans event, member of Germany’s far-right party tells students the Holocaust is ‘used as a weapon’ appeared first on The Forward.
Uncategorized
In Israel’s elections, where are the women?
On Oct. 27, Israelis will go to the polls at one of the most consequential moments in the country’s history. After years of war, trauma and political division, the next Knesset and government will face decisions that will shape Israel’s future for years to come.
But one question deserves significant attention: Where are the women?
Israel has long celebrated its history of women’s leadership. Golda Meir became one of the world’s first women prime ministers. Generations of Israeli women have built institutions, led social movements and fought to advance equality and democracy.
Yet despite this history, women have never achieved equal representation in Israel’s highest political institutions. Their representation has declined in key positions, and when Israel formed its war cabinet following Oct. 7, 2023, no women were included in its core membership. Women have also remained significantly underrepresented in high-level diplomatic and totally absent in peace negotiations.
For example, the senior Israeli delegation to the hostage deal negotiations in Doha in January 2025 consisted of four men, with no women among its publicly identified members. Similarly, men dominated the leadership of diplomatic negotiations concerning arrangements in Lebanon and coordination meetings regarding Iran’s nuclear program.
The numbers tell an important story.
According to a March 2026 analysis by the Israel Democracy Institute, only 31 of Israel’s 120 Knesset members were women—approximately 26 percent, below the global average of 27.5 percent. Israel’s international ranking for women’s parliamentary representation has fallen sharply, from 61st in 2022 to 92nd out of 181 countries in April 2026.
Women held just five of 24 cabinet positions, fewer than 21 percent, a substantial decline from the previous government, when women occupied approximately one-third of ministerial positions.
For more than 17 years, no woman has held any of Israel’s four most senior political positions: prime minister, foreign minister, defense minister or finance minister.
The disparity extends beyond elected office. A Knesset research report found that women accounted for 64 percent of Israel’s civil servants in 2024, yet held only 9 percent of the highest-ranking positions.
These figures are particularly troubling because, throughout Israel’s recent crises, women have demonstrated their indispensable leadership.
Since the Oct. 7 Hamas attacks on Israel, women have mobilized emergency responses, supported displaced families and kept civil society organizations functioning under extraordinary circumstances. Many have done so while confronting fear, grief and uncertainty in their own families.
Women who lead nonprofit organizations, advocacy movements and social-change initiatives develop expertise directly relevant to government. They understand how policies affect people, how institutions function, how to mobilize resources and how to bring communities together around shared challenges.
These are precisely the skills needed in public leadership.
But at the very moment Israel has depended on women’s leadership, women have had too little influence over the decisions shaping its future.
Israel’s electoral system places considerable importance on the composition of political party lists. Voters choose parties, and the placement of candidates on those lists affects who ultimately enters the Knesset. Some parties have adopted gender-balanced lists, while others have included far fewer women in positions with realistic prospects of election.
Efforts are emerging to change that. Seventeen women make up a majority of the slate for Beyachad (Together) — the merger of Naftali Bennett’s previously unnamed faction with Yair Lapid’s Yesh Atid. Meanwhile, even though ultra-Orthodox parties do not allow women to be their candidates to the Knesset, a new party called Haredi Public has included two women on their slate.
Two women whose candidacies have been particularly meaningful to me are Moran Zer Katzenstein and Moria Rodal Silfen, whose leadership I have had the privilege of witnessing firsthand through The Collective, Elluminate’s leadership advancement program. Through a Jewish and feminist lens, we invest in, train, connect and elevate women leaders advancing social change. Both women have demonstrated extraordinary courage and leadership in confronting some of Israel’s most pressing challenges.
Katzenstein, founder of Bonot Alternativa, a nonpartisan women’s organization advocating for women’s rights and
democracy, is running with The Democrats, led by Yair Golan. Her organization gained international recognition in 2023 when women dressed in the iconic red robes and white bonnets of The Handmaid’s Tale staged silent protests against Israel’s judicial reforms, becoming a powerful symbol of the pro-democracy movement.
Silfen, CEO of the Task Force on Human Trafficking and Prostitution (TFHT), was running with Benny Gantz’s Blue and White party until his decision Monday to withdraw from the race. For more than a decade, Silfen has led efforts to combat human trafficking and sexual exploitation in Israel, advancing legislative reforms and protections for vulnerable women.
Both women have been pursuing different political paths, but their candidacies illustrate a shared truth: Israel has an extraordinary reservoir of experienced women leaders ready to bring their expertise from civil society into national decision-making.
Their candidacies demonstrate what becomes possible when women move from influencing public policy through civil society to seeking a direct role in making it. But the issue goes beyond numbers on a ballot.
Representation matters because who participates in decision-making influences which experiences are heard, which questions are asked, which problems receive attention and which solutions are considered.
Consider the challenges Israel faces: rebuilding communities devastated by war, responding to trauma, strengthening democratic institutions, addressing economic pressures, supporting families and restoring trust across a deeply divided society.
Women bring essential expertise to every one of these challenges—as professionals, public servants, community leaders, researchers, entrepreneurs, advocates and members of families and communities affected by the war.
The goal is not simply to increase the number of women in office, but to ensure that Israel’s institutions benefit from the full range of leadership and expertise available in its society. What they need are opportunities, investment, visibility and access to the institutions where decisions are made. For this reason, we should continue to invest in women-led civil society organizations and the relationships that help them succeed.
These organizations are not peripheral to Israel’s future. They are developing solutions to pressing social challenges, supporting vulnerable populations, strengthening communities and creating opportunities for public participation. When women leaders connect across issues and sectors, they exchange expertise.
Whatever its political composition, Israel’s next government will confront enormous challenges. Meeting them will require the knowledge, experience and leadership of the entire population.
Golda Meir’s legacy should not simply be something Israel celebrates. It should remind us that women’s leadership belongs at the center of national decision-making.
The women who have sustained the state throughout years of crisis have demonstrated their capacity to lead. They should not have to prove it again.
The post In Israel’s elections, where are the women? appeared first on The Forward.
Uncategorized
Vance declines to endorse Netanyahu, a day after Trump backs prime minister
(JTA) — Vice President JD Vance has refused to endorse Prime Minister Benjamin Netanyahu, just a day after President Donald Trump announced his support for the incumbent Israeli leader.
“I’m not anti-endorsing. I’m not pro-endorsing,” Vance told journalist Mark Halperin in a Monday interview. “I’m not getting involved in the Israeli elections.”
“I endorse American candidates,” the vice president added, noting that he is focused on the U.S. midterms.
Trump declared his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post in which he deemed the Israeli leader “a Great Warrior Prime Minister” and a vital partner in removing the Iranian threat. Recent polls show Netanyahu closely trailing former IDF chief-of-staff Gadi Eisenkot in the election, which will take place on Oct. 27.
Liberal Middle East policy advocates, including J Street, have blasted Trump’s decision to back Netanyahu, arguing that he’s acting against the interests of U.S. taxpayers.
While Vance declined to endorse the Israeli prime minister, he has previously involved himself in international elections. In April Vance joined Trump in backing then Prime Minister Viktor Orbán in Hungary, although that support did not end in victory.
Last year, the vice president also met with the leader of the far-right Alternative for German political party, AfD, in Munich but he did not issue an official endorsement for that candidate.
This article originally appeared on JTA.org.
The post Vance declines to endorse Netanyahu, a day after Trump backs prime minister appeared first on The Forward.
