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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Did this field trip to a mosque violate the First Amendment? A group of Palo Alto parents think so.

A group of Jewish, Hindu and Zoroastrian parents and students are suing a California school district, alleging that a high school program’s field trip to a mosque — and no other houses of worship — violated the First Amendment.

The suit, brought forth by Community Members for Religious Neutrality in Public Schools – San Francisco Bay Area, focuses on two trips that were part of a social justice program at Palo Alto High School.

According to the complaint filed in the Northern District of California on August 7: “The district failed to maintain religious neutrality, failed to ensure equal treatment among faiths, failed to protect student privacy and failed to vet, supervise, and monitor religiously divisive outside speakers during the school-sponsored event.”

Community Members for Religious Neutrality in Public Schools nor the Palo Alto Unified School District immediately responded to requests for comment.

The trip was part of Palo Alto High’s Social Justice Pathway, where according to a promotional video, students in 10th through 12th grades take English and history courses “through a social justice lens rather than the standard analytical lens, where facts and dates are memorized.” Palo Alto High started the program in 2014.

Field trips around the Bay Area are a hallmark of the program, including travels to Angel Island, where many Asian immigrants arrived in the U.S. in the early 20th century, and to the San Francisco Museum of Modern Art. Students also have heard from a variety of speakers, including a Holocaust survivor and a Cambodian refugee.

The field trips to the mosque happened in 2022 and 2025. The plaintiffs include three Jewish Palo Alto High students, at least one of whom took part in the Social Justice Pathway.

The parent plaintiffs allege that the school had not fully informed them that their children were going to participate in “religiously inflected activity.”

According to the complaint, female students were encouraged to observe the customary dress code of wearing head coverings inside the mosque. They also observed a midday prayer, interacted with participants of a Quran memorization program, received Qurans as gifts and were “taught that Islam, in particular, promotes social justice,” the suit says.

“[The plaintiffs] belong to religious traditions that practice social justice,” the suit says. “The government’s endorsement of Islam in particular as a social justice faith denigrates their respective traditions and their identities as members of faith communities due equal treatment and appreciation within the District, State and country.”

The plaintiffs allege that the visit violated the First Amendment, since the public school was promoting a specific religion, and the 14th amendment, for elevating one religion over others.

A student at Palo Alto High who is part of the Social Justice Pathway disagreed, describing it as part of a broader religion unit.

“There was never a point on this trip where I felt in any way that the mosque or the school was trying to even suggest conversion,” he wrote in an Instagram comment on a local news post about the lawsuit. “The goal was obvious to us: Learn about an underrepresented religion present in our community.”

But plaintiffs also objected to the history of one of the speakers. Zahra Billoo, the executive director of the San Francisco Bay Area chapter of the Council on American-Islamic Relations (CAIR), who has faced allegations of antisemitism.

In 2019, Billoo was removed from the board of the Women’s March for past remarks she had made. She faced criticism for a 2021 Facebook post, where she warned against “polite zionists” like Hilllel and the Jewish federations, saying “they are not your friends.” A tweet of hers from October 7, 2023, following the Hamas-led terrorist attacks against Israel, also has faced scrutiny: “Pray for Gaza. We are witnessing decolonization,” she wrote.

In an emailed statement to the Forward, Billoo wrote, “Public schools have an obligation to remain neutral toward religion, but neutrality does not mean shielding students from learning about religion or religious communities.”

“Visiting a mosque, observing Muslims practice their faith, or learning about Islam is not the same as being compelled to practice Islam,” she wrote. “We are concerned that this lawsuit risks turning ordinary engagement with Islam and Muslims into something suspicious and could have a chilling effect on educators who want their students to learn about the diverse communities around them.”

But plaintiffs said allowing Billoo to speak with the students demonstrated negligence on the part of the school.

“Ms. Billoo was allowed unfettered access to students to advocate personal religious and political views without balancing perspective or adequate supervision.”

The school also allowed photos of the high schoolers to be taken at the event without parents’ permission, the suit says.

The post Did this field trip to a mosque violate the First Amendment? A group of Palo Alto parents think so. appeared first on The Forward.

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Remains of last Israeli soldier missing from First Lebanon War’s Sultan Yacoub battle found

(JTA) — The remains of Yehuda Katz, the last Israeli soldier still missing from the 1982 Battle of Sultan Yacoub during the First Lebanon War, have been recovered after 44 years, the Israeli military said Tuesday, bringing to a close one of the country’s longest-running missing soldier cases.

Katz, a 22-year-old tank gunner and yeshiva student who disappeared just 10 days before he was due to complete his military service, was one of three soldiers whose fate was unknown for decades after Israeli forces became trapped by Syrian troops in Lebanon’s Bekaa Valley on June 11, 1982.

Twenty Israeli soldiers were killed and dozens more were wounded in the battle, with six initially listed as missing. Three were later returned or confirmed dead, leaving Katz, Zachary Baumel and Zvi Feldman as the only soldiers whose fate were unknown. The remains of Baumel and Feldman were recovered in separate operations in 2019 and 2025.

Katz’s remains were located during a special overnight operation carried out by the IDF in cooperation with Mossad and based on intelligence obtained in recent months. They were returned to Israel and military representatives informed Katz’s family of the discovery Tuesday morning.

For the soldiers who survived Sultan Yacoub, the news ended a wait that had followed them for much of their lives.

Avi Rath, who fought alongside Katz, said the unresolved fate of his comrade had stayed with him for decades. “The look on the family’s faces stays with you your entire life, a look that says, ‘You didn’t finish the job,’” Rath said in an interview on Tuesday with KAN public radio’s “Kalman Liberman” program. “Thank God, this closes a circle and resolves some of the uncertainty, but there is also great pain. It weighs on our conscience.”

Katz had studied in the Hesder program at Yeshivat Kerem B’Yavneh, combining Torah study with military service. According to the yeshiva, he slept barely four hours a night while immersed in his studies. He had planned to become a rabbi and teach at a yeshiva after completing his military service.

On the night before the battle, Katz gathered fellow soldiers around him and taught them Maimonides’ laws governing the conduct of Jewish soldiers in battle, the yeshiva said on its website. He then led them in singing Psalm 23, including the verse about walking through the valley of the shadow of death.

This article originally appeared on JTA.org.

The post Remains of last Israeli soldier missing from First Lebanon War’s Sultan Yacoub battle found appeared first on The Forward.

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What Florida Senate nominee Angie Nixon has said about Israel and Gaza 

Angie Nixon is not the first progressive and outspoken critic of Israel to win a major-party nomination for statewide office. But her upset victory in Florida’s Democratic primary for U.S. Senate makes her the first member of the Democratic Socialists of America to do so.

The milestone comes after a string of victories for DSA-backed insurgents in local and congressional races from New York and New Jersey to Pennsylvania and Colorado since 2025, with criticism of Israel and the war in Gaza being central issues in many of their campaigns.

Nixon did not make Israel the centerpiece of her Senate campaign, which focused heavily on affordability, health care and other economic issues. But on Israel and Gaza, her record puts her broadly in line with the DSA’s approach.

Appearing on Morning Joe the morning after her victory, Nixon called Israeli Prime Minister Benjamin Netanyahu “a war criminal who needs to answer to his crimes” and said she opposed sending Israel U.S. money or weapons “at this moment.”

Nixon will face Republican U.S. Sen. Ashley Moody in November. Moody, who was appointed to the Senate after Marco Rubio became secretary of state, is considered a favorite in a state that shifted toward Republicans in recent elections. A University of North Florida poll released in July showed Moody leading Nixon 50% to 42%.

A state representative from Jacksonville, Nixon said after her victory that her formal ties to the DSA are new. In an interview with The Contrarian on Wednesday, she said she had “just recently joined the DSA because I was asked.”

The affiliation connects Nixon to a national organization that has made Palestinian advocacy a major part of its political identity. The DSA describes Palestinian liberation as an “essential part” of its broader socialist struggle. Its national co-chair, Megan Romer, recently said the group’s goal is “a free Palestine with a capital in Jerusalem,” which she acknowledged could be understood as support for a one-state solution.

The organization has at times enforced that position aggressively even with its own elected officials. In 2021, DSA members debated expelling then-U.S. Rep. Jamaal Bowman, a one-term New York Democrat, after he traveled to Israel with J Street, the liberal pro-Israel advocacy group, met with then-Israeli Prime Minister Naftali Bennett and voted for funding for Israel’s Iron Dome missile-defense system. The national organization ultimately decided against expelling him, while publicly criticizing his actions.

What Nixon has said on Israel and the Palestinians

Long before her upset Senate victory and DSA affiliation, Nixon had become one of the most outspoken critics of Israel in the Florida Legislature.

In November 2023, weeks after the Oct. 7 Hamas attack and the subsequent war in Gaza, Nixon introduced a resolution calling on the Biden administration to push for “an immediate de-escalation and cease-fire in Israel and occupied Palestine.”

The resolution sparked a heated and highly emotional debate in the Florida House, according to the Florida Phoenix. Nixon was largely isolated, with Republicans and members of her own party speaking against the measure and turning their backs on her. Nixon cried as she defended the resolution.

“Many of my colleagues have stated that folks are fearful of another massacre occurring to the Jewish people,” Nixon said. “Well, guess what? A massacre is occurring now.”

The Florida House ultimately rejected it 104-2.

In May 2024, Nixon joined pro-Palestinian protesters at the University of North Florida, telling students she was “in awe” of their generation. She later said she wanted the protesters to know that elected officials supported them and that they were “on the right side of history.”

In the campaign for Senate, her official foreign-policy platform called for ending unconditional U.S. military aid to Israel, which she said had “fueled a genocide in Palestine.” She advocated for ending U.S. support for Israeli settlements and creating a path to Palestinian self-determination through the United Nations Security Council.

Jewish Insider reported that Rick Stark, chair of the Florida Democratic Jewish Caucus, said that during a Zoom meeting with the group, Nixon did not give a clear answer when asked whether Israel has a right to exist as a Jewish state. He also said Nixon was unfamiliar with the meaning of the slogan “from the river to the sea,” but told participants that Palestinian friends had said it was not a call for Israel’s destruction.

Last month, Nixon said in an interview with WMNF Radio that she would have voted for a House amendment to end the $3.3 billion in annual U.S. military aid to Israel. The amendment, introduced by U.S. Rep. Thomas Massie of Kentucky, a fierce critic of Israel who lost his Republican primary in May, received support from 103 of 212 House Democrats.

In an interview on MSNBC’s Morning Joe program Wednesday, the hosts asked Nixon what she would tell Jewish voters concerned about her position on the conflict. “We need to make sure that we’re putting Americans first before we go ahead and start sending money or military aid to any country outside of the U.S.,” Nixon said.

Pressed specifically on whether that meant cutting off all military aid to Israel, Nixon said:  “At this time, I believe what’s happening over in Israel and in Palestine is not good for Israelis or Palestinians. And I do not support sending any money or any weapons to Israel at this moment.”

The post What Florida Senate nominee Angie Nixon has said about Israel and Gaza  appeared first on The Forward.

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