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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Nobel Laureate Mohammadi in Iran Hospital After ‘Cardiac Crisis,’ Foundation Says

A picture of Nobel Peace Prize winner Narges Mohammadi on the wall of the Grand Hotel in central Oslo before the Nobel banquet, in connection with the awarding of the Nobel Peace Prize 2023, in Oslo, Norway December 10, 2023. Photo: NTB/Javad Parsa via REUTERS/File Photo

Nobel Peace Prize winner Narges Mohammadi was in an unstable condition in an Iranian hospital on Saturday after she was taken there from prison following a catastrophic deterioration of her health, a foundation run by her family said.

The secretary of the Norwegian Nobel Committee, which awarded Mohammadi the 2023 prize, had expressed concern on Thursday that the condition of the Iranian human rights activist was worsening after she had suffered a heart attack in prison.

Mohammadi, in her 50s, won the prize while in prison for her campaign to advance women’s rights and abolish the death penalty in Iran.

The Narges Mohammadi Foundation said in a statement on its website on Friday that she had been “urgently transferred to a hospital in Zanjan today following a catastrophic deterioration of her health, including two episodes of complete loss of consciousness and a severe cardiac crisis.”

This transfer was an “unavoidable necessity after prison doctors determined her condition could not be managed on-site,” it said.

In an update on Saturday, the foundation said she remained in an unstable condition receiving oxygen. It called for her to be transferred to a hospital in Tehran for tests and specialized treatment.

Reuters could not independently confirm her condition.

Mohammadi was sentenced to a new prison term of 7-1/2 years, the foundation said in February, weeks before the US and Israel launched their war against Iran. The Nobel committee at the time called on Tehran to free her immediately.

She was arrested in December after denouncing the death of a lawyer, Khosrow Alikordi; prosecutor Hasan Hematifar told reporters then she had made provocative remarks at Alikordi’s memorial ceremony.

On Friday morning, Mohammadi fainted after days of dangerously high blood pressure and severe nausea, the foundation said. After multiple bouts of vomiting, she blacked out and was moved to the prison medical unit for emergency intravenous fluids.

The activist, who has undergone three angioplasty procedures, faces a “direct and immediate” threat to her right to life, her family said. “We call for all charges to be dropped immediately and for all sentences imposed for her peaceful human rights work to be unconditionally annulled.”

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Is supporting peace illegal in Israel? A shocking arrest carries a warning

A Jewish man is wearing his kippah at a local café when an angry customer accosts him. The kippah is against the law, the man is told; the other customer calls the police.

Within minutes, officers arrive. They confiscate the Jewish man’s belongings, and place him in a cell without water for around 20 minutes. He is not allowed to call his wife. Near release, the officers threaten to put him back in the cell if he does not leave the station without his kippah.

The man refuses. And so an officer of the law takes a blade to the man’s sacred religious symbol. “She’d taken my possession, a religious ritual object, something that is very dear to my heart, and destroyed it,” the man said.

This was not Europe in the 1930s. It was Israel in 2026. And it all happened because Alex Sinclair, 53, had a Palestinian flag embroidered onto his kippah.

That Sinclair is a Zionist — his kippah also featured an Israeli flag — meant little to his fellow citizen, or to the police, who have taken an increasingly authoritarian tack against Palestinian symbols.

Israeli censorship of innocuous political expression isn’t new, especially for Palestinian citizens of Israel. But the egregious case of a Palestinian flag being cut off of Sinclair’s kippah shows the predictable consequences for Jews of policies that repress others’ speech in our name. A government that lets officers cut a Jew’s kippah is taking a page out of the playbook of antisemites by defining what it means to be a good Jew who gets to live freely in society

A kippah built for complexity

Sinclair is a Jewish education lecturer at the Hebrew University of Jerusalem. His 2013 book Loving the Real Israel: An Educational Agenda for Liberal Zionism — a finalist for a National Jewish Book Award — argues that Jewish education should be built around principles including complexity, conversation and empowerment.

He has spent his career insisting that you can love a country honestly only if you confront its flaws. As part of that effort, he has worn a kippah bearing both an Israeli and a Palestinian flag for nearly 20 years.

“The reasons behind the kippah are long and complex,” he wrote on Facebook after his detention, “and related to the messy ambivalence of my Jewish-Zionist identity.”

The kippah was, in part, his way of expressing his religious commitment without being folded into assumptions about what a kippah-wearing Jew stands for politically.

His wearing of it has sometimes sparked meaningful reactions from other Israelis, especially Palestinians. Once, a cashier in Sinclair’s neighborhood supermarket told him: “Thank you on behalf of all of us.” Another time, the mechanic fixing his flat tire saw the kippah and burst into tears. Among Jews, the kippah acts as necessary friction in a country sometimes desperate to maintain a smooth narrative.

In a 2024 essay called “The Two Most Important Flags for Liberal Jews Today,” Sinclair argued that the dual flags answer extremism from both Hamas and the Israeli right:

“By portraying the Israeli flag and the Palestinian flag together, we show Hamas and other Palestinian terrorists that we will not give up our country and our national identity, but we show potential Palestinian partners that we accept their national identity and wish to live in security, mutual dignity, and peace with them.”

Cutting the Palestinian flag out of Sinclair’s kippah was the state literally cutting complexity out of acceptable Jewish vocabulary.

The gap between what the law is and what it does

What happened to Sinclair was not a case of bad laws so much as police taking matters into their own hands despite the law.

No Knesset law makes the Palestinian flag illegal in Israel. Israeli legal authorities and courts have repeatedly affirmed the Palestinian flag as protected political expression, while allowing police only narrow authority in cases where there is a high probability of a breach of the peace or genuine suspicion that someone identifies with or supports a terrorist organization

Israel once used the power of the state to discipline Jewish radicals. The country’s first anti-terror law, passed in 1948, was directed at Jews. It was used to designate Lehi, a Jewish paramilitary group that assassinated United Nations mediator Folke Bernadotte because his proposed partition plan was seen as too favorable to Arabs. (This despite the fact that the Swedish nobleman’s “White Buses” operations rescued tens of thousands of prisoners, including Jews, from Nazi camps in 1945.)

Now, police contorted the statutory tradition descended from that law against a Jew for the peaceful connotations of his kippah. Politicians and law enforcement whose beliefs are arguably influenced by extremists like Lehi are abusing their power to harass peaceful citizens of the state.

Foremost among them is National Security Minister Itamar Ben-Gvir. In January 2023, days after being sworn in, Ben-Gvir directed the Israeli police to remove “terror-supporting flags” from public spaces — a directive that in practice included the Palestinian flag. Senior police commanders quickly said that the order was not legally sound. None of that has stopped censorship from happening.

The legal-rights organization Adalah has documented at least 645 people arrested for speech-related offenses since the Hamas attack of Oct. 7, 2023. The overwhelming majority of that number are Palestinian citizens of Israel, many of whom were eventually indicted. By contrast, human rights organization Yesh Din has found that nearly 94% of investigations into settler violence against Palestinians in the West Bank have been closed without indictments.

There was never going to be a firewall

It was always naïve to assume that the coercive apparatus used against Palestinians could be cordoned off from the democracy Jews live in.

Unchecked power, as critics like the Orthodox Jewish philosopher Yeshayahu Leibowitz warned, corrodes everything it touches. A state’s abuses undermine democracy for the citizens in whose name they are carried out.

The Israeli right may object that Hamas and its supporters have used the Palestinian flag in hateful contexts, including in imagery surrounding the Oct. 7 massacre and at rallies celebrating Hamas’s attack. (Hamas has its own, separate flag). That’s true, and it helps explain why many Israelis experience the Palestinian flag as threatening.

But just as the Israeli flag does not mean that every Jew who flies it endorses every action of Prime Minister Benjamin Netanyahu, the Palestinian flag does not mean that every Palestinian who waves it endorses Hamas. Flags, and nations, contain multitudes. Many Palestinians wave their flag out of a sincere desire for self-determination.

“I, like every Israeli, know people who lost loved ones on Oct. 7 or in the war thereafter,” Sinclair himself said. “Hamas is my enemy: an enemy who seeks my destruction, an enemy who is not interested in coexistence.” His kippah does not pretend otherwise.

If officers had cut a Jew’s kippah in any other country in the world, Israeli MK Gilad Kariv noted last week, “there would have been an uproar here in Israel.” He’s right.

Instead, the Israeli police have publicly described what they did to Alex Sinclair as a “clarification process.” That sounds like the bureaucratic vocabulary of a state that no longer trusts its citizens to exercise their rights and liberties. Following his detention, Sinclair filed a complaint with the Department for Internal Police Investigations. He requested compensation for the kippah and a written commitment that he could walk through Modiin without harassment.

“I’m not holding my breath,” he said.

His assessment is haunting: “If we are looking ahead, oh my God, is this what is in store for us?” The answer, if things continue along these lines, is a government that is increasingly authoritarian, deeply insecure and farcical. Days after Sinclair’s detention, Israeli police seized another suspect flag that was red, green, and white at an anti-Netanyahu protest. It was Hungarian.

The post Is supporting peace illegal in Israel? A shocking arrest carries a warning appeared first on The Forward.

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Iran Expected to Ramp Up Chemical, Biological Weapons Programs

Symbolic mock-ups of Iranian missiles are displayed on a street, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 22, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Amid sustained international scrutiny of Iran’s nuclear program, missile development, and regional proxy network, new assessments point to a quieter and more troubling front as allegations grow that Tehran may be expanding work related to chemical and biological weapons capabilities.

According to a new report from the Begin-Sadat Center for Strategic Studies at Bar-Ilan University in Israel, the Islamist regime in Iran may be advancing efforts to significantly develop its chemical and biological weapons programs — a move experts warn would pose serious risks not only to Israel but also to the wider region and the Iranian population itself.

Iran’s chemical and biological research programs allegedly focus on a range of toxic agents, including blister agents like mustard gas, nerve agents such as sarin and Novichok, and substances that attack the lungs or blood and can cause suffocation. 

These reportedly also include biological threats such as anthrax, ricin, and botulinum toxins, as well as certain viruses, all of which can cause severe illness or death by disrupting the body’s nervous system, organs, or immune response.

Israeli officials have previously warned that the Iranian government has been developing dual-use chemicals, with both civilian and military applications, and may be channeling them to its regional proxy terrorist forces, raising fears they could be used to intensify proxy conflicts and destabilize the wider Middle East.

Tehran is also suspected of having used such agents to help suppress the nationwide anti-government protests earlier this year, which were violently crushed by security forces in a crackdown that left tens of thousands of demonstrators tortured, imprisoned, or killed.

Similar allegations have repeatedly emerged in the past, adding to a wider pattern of reported abuses against civilians and violations of human rights.

According to a report from Iran International, a medical staff member in Karaj said some detainees released during the January protests had reported body aches, lethargy, weakness, loss of appetite, nausea, and vomiting — all symptoms that may indicate possible drug-related poisoning.

Iran first began developing chemical weapons-related capabilities in the 1980s. In recent years, those efforts have reportedly evolved to include pharmaceutical-based agents and other compounds designed for incapacitation or riot control.

US government assessments have indicated for decades that Iran has been researching and developing chemical agents, including anesthetic compounds designed to incapacitate individuals by targeting the central nervous system.

These reports point to Iran’s academic sector playing a key role in this area, with Imam Hossein University and Malek Ashtar University of Technology — military-linked institutions associated with the Islamic Revolutionary Guard Corps and the Ministry of Defense — reportedly conducting research since at least 2005 into chemical agents designed for incapacitation.

Since the start of the war earlier this year, the Israeli Air Force has carried out sustained strikes targeting sites linked to chemical weapons research, development, and production, aiming to disrupt facilities embedded within Iran’s broader military-industrial infrastructure and associated pharmaceutical-based programs.

Even though Tehran has long denied pursuing chemical or biological weapons and remains a party to the Chemical Weapons Convention, Western governments continue to accuse the regime of violating international norms.

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