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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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Why France celebrated a Jewish avenger of Ukrainian pogroms
Some 81 years ago this month, a person in Warsaw would have enjoyed the odd spectacle of a mob of Jews surrounding France’s Polish embassy, wildly proclaiming the greatness of the French Republic. The occasion: Jews everywhere were celebrating France because, after a sensational eight-day trial (which even made the front page of The New York Times), a jury of 12 petit-bourgeois Parisians had astonishingly acquitted the Ukrainian-born Jewish immigrant and anarchist Sholom Schwartzbard of the charge of murder for shooting to death former Ukrainian president Symon Petliura in the middle of the Latin Quarter, an act the accused fully acknowledged committing.
Schwartzbard had declared to the police (who in turn informed the press) that he had killed Petliura to avenge the slaughter of tens of thousands of Jews in the 1919 Ukrainian pogroms. The massacres had been perpetrated by armies fighting in the civil war that erupted after the Russian Revolution — among them troops of the short-lived Ukrainian National Republic, which Petliura headed. (To this day, historians debate the extent of Petliura’s responsibility for the pogroms.)
In court, Schwartzbard’s attorneys managed to turn the tables, and effectively put Petliura on trial. The defense successfully argued that Schwartzbard should not be held guilty of murder, because Petliura was responsible for the pogroms, which claimed the lives of 15 of Schwartzbard’s relatives. A French law review of the day described the argument on Schwartzbard’s behalf as yet another crime-of-passion defense.
This defense worked because France rallied to Schwartzbard’s cause, in an outpouring of pro-Jewish, anti-pogrom sentiment. Seventeen months passed between Petliura’s assassination on May 25, 1926 ,and Schwartzbard’s trial, which ran from October 18 through October 26, 1927, and all that time France’s newspapers mainly kept up sympathetic coverage, with the notable exception of right-wing stalwarts Le Figaro and l’Action Française. The country’s most respected intellectuals flocked en masse to the Schwartzbard camp, publicly endorsing the justice of his deed.
Today, that national outburst of pro-Jewish sentiment would likely strike most American Jews as surprising and somewhat unbelievable, sandwiched as it was between France’s notorious antisemitic episodes — the Dreyfus trial over 30 years before and the Vichy government’s deportations of Jews to German concentration camps 15 years later. What is more, in recent years, Jews have been reminded of this ugly history by high-visibility anti-Jewish violence coming from France’s Muslim youths — often poor, disaffected and furious about the Palestinian-Israeli conflict. The frequency of violence probably peaked in 2004, but the 2006 kidnapping-torture-murder of a 23-year-old French Jew, Ilan Halimi, left more American Jews than ever convinced that France is an antisemitic country.
How is it, then, that the world saw such an upswell of philosemitism in France around the Schwartzbard case? Was this an aberration, merely a time-out from prejudice?
Actually, things were going well for Jews in general in France in the 1920s. So much so that one American Jewish tourist, fresh off the ship from Europe, declared to the Forward newspaper, “There is no antisemitism in France.”
Those were halcyon days partly because the country was relatively prosperous, which tends to enhance tolerance. France had near-full employment and the economy and the wages of workingmen were growing. During the 1927 trial, the French were enjoying a particularly strong sense of well-being because the return to power of Prime Minister Raymond Poincaré in July 1926 had brought an end to years of financial crises and stabilized the franc, which had been ruined by war.
At the same time, Jews had become curiously chic. A circle of Jewish literary lions came of age and sold their books to a wide audience. These included books about Jews and Judaism, such as Edmond Fleg’s (né Flegenheimer) “Why I Am a Jew.” Best-selling writer Albert Londres, a gentile, spent months visiting the world’s Jewish communities in order to write “Le Juif errant est arrivé” (“The Wandering Jew Has Arrived”).
In addition, it was crucial to the trial that the terrible war of 1914 to 1918 remained the foremost fact in French consciousness through the 1920s. All of France had pulled together for the war effort, making taboo antisemitism and other forms of prejudice. And Schwartzbard himself was emblematic of the French cause in the war — no one could miss the Croix de Guerre he wore to court, which had been awarded him when he was wounded in battle after volunteering to fight for France (as had 36,000 other Jewish immigrants).
Even the staunchly right-wing and hitherto antisemitic newspaper La Liberté ran a front-page editorial calling for Schwartzbard to be acquitted — as a noble soldier who had fought for France. Whereas, as the defense never missed an opportunity to remind the court, Petliura had allied his army with Germany in 1918.
Paradoxically, the Dreyfus Affair deserves major credit for Schwartzbard’s acquittal. First of all, it recruited intellectuals into a leadership role in civic affairs and institutionalized them as a lobby that Schwartzbard’s lawyer, Henry Torrès, was able to activate for Schwartzbard in a massive public relations campaign. They included the likes of the writer Joseph Kessel (perhaps best known today for his novel “Belle de jour”) and future prime minister Léon Blum (one of the five French Jews who, over the course of the country’s history, have served as its head of government, a record unmatched outside of Israel).
Perhaps more important, the years of Dreyfusard activism institutionalized, for many in France, the notion that antisemitism was a distinct evil that there was an absolute duty to oppose — everywhere, all the time. Therefore, when Schwartzbard came along, they had to stand up against pogroms. (The defense, remember, had already converted the trial into a trial of pogroms, not of a man.)
Indeed, the Dreyfusards transfigured the fight against antisemitism into a fight to defend the Republic — and Republicanism. The fight became symbolically enshrined in the official Republican creed when the ashes of leading Dreyfusard and “J’accuse” author Emile Zola were laid to rest in the Panthéon in 1908. Thus, at the very end of Schwartzbard’s trial, Torrès could successfully implore the jury, “You are today, gentlemen, responsible for the prestige of our nation and the thousands of human lives that will depend on the verdict of France.”
France’s Dreyfusard legacy is not dead. True, there are still antisemites in France — including a representation of right-wing French Catholics, along with the angry Muslims. But France also deserves credit for tolerance. France’s Jews are well-integrated into the fabric of French society, and for all the news of anti-Jewish attacks, there are also considerable well-springs of good will, rooted in the very essence of the French Republican tradition. In 1791, the French revolutionaries made their country the first in Europe to grant equal rights and the franchise to its Jewish population. Indeed, among the reasons that many French Jews returned after World War II and that many Jews still love France today is that they know that the best of human impulses can be found there, and not only the worst.
Deborah Waroff is a New York-based writer. She is completing a biography of Sholom Schwartzbard.
The post Why France celebrated a Jewish avenger of Ukrainian pogroms appeared first on The Forward.
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Yiddish Glory resounds in China and Korea
די שאַפֿער פֿונעם מוזיקאַלישן פּראָיעקט „ייִדיש גלאָרי‟ — דער מוזיקער פּסוי קאָראָלענקאָ און די ייִדיש־פֿאָרשערין אַנאַ שטערנשיס — האָבן לעצטנס זיך אומגעקערט פֿון זייערע ערשטע אַזיאַטישע גאַסטראָלן איבער כינע און דרום־קאָרעע.
צום ערשטן מאָל האָט אַ ברייטער עולם אין אָט די לענדער דערהערט אַ גאַנצע ריי חורבן־לידער אויף ייִדיש, אַרײַנגערעכנט גאָר זעלטענע, וועלכע זענען אין קיין אַלבאָם נאָך נישט אַרײַן: למשל, די קופּלעטן „אַדאָלף היטלער – ברוינער המן‟. אין אַן אַנדער ליד ברענגט מען אַ קאַטיושע היטלערן פֿאַר אַ כּלה.
אַנאַ שטערנשיס האָט בעת אַ שמועס מיט מיר דערקלערט, אַז דער פּראָיעקט „ייִדיש גלאָרי‟ נעמט אַרום גאָר אַ סך לידער, בערך 260–300 פֿון משה בערעגאָווסקיס ריזיקן אַרכיוו, געזאַמלט בשעת דער צווייטער וועלט־מלחמה אָדער באַלד נאָך איר סוף. בלויז אַ קליינעם טייל פֿון די דאָזיקע אוצרות האָט מען שוין וווּנדערלעך אויסגעשפּילט אין זייער ערשטן אַלבאָם „די פֿאַרלוירענע לידער פֿון דער צווייטער וועלט־מלחמה‟, וועלכער איז אַרויס אין 2018 און נאָמינירט געוואָרן פֿאַר אַ „גראַמי־פּרעמיע‟ (די אָנגעזעענע פּריזן פֿאַר מוזיק), און אינעם צווייטן אַלבאָם, „די פֿאַרשוויגענע לידער‟, וואָס איז אַרויס אין מאַרץ 2026.
בסך־הכּל, זענען זיי בשותּפֿות אויפֿגעטראָטן מיט זעקס לעקציע־קאָנצערטן: פֿאַר יעדן ליד, וואָס קאָראָלענקאָ האָט אויסגעזונגען, זיך באַגלייטנדיק אויף דער פּיאַנע, האָט שטערנשיס דאָס ליד דערקלערט אויף ענגליש. דער עולם האָט אויך געקענט לייענען די איבערזעצונגען פֿון די לידער אויף אַן עקראַן. אַחוץ דעם, האָט די פּראָפֿעסאָרין אויפֿגעטראָטן מיט צוויי אייגענע רעפֿעראַטן.
איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם קאָרעיִש־ישׂראלדיקן ביבלישן אינסטיטוט – אַ קריסטלעכע געזעלשאַפֿט, וואָס געפֿינט זיך אין דער שטאָט פּאַדזשו לעבן סעול. דער פֿאַרזאַמלטער עולם, ווי שטערנשיס האָט איבערגעגעבן, איז כּמעט דורכאויס באַשטאַנען פֿון פּאַסטאָרן. די קאָרעער האָט באַזונדערט גערירט די טעמע פֿון צעריסענע משפּחות, ווײַל בײַ אַ סך פֿון זיי זענען קרובֿים געבליבן אָפּגעריסן אין אַן אַנדער לאַנד – צפֿון־קאָרעע.
אינעם שאַנכײַער אינטערנאַציאָנאַלן אוניווערסיטעט זענען שטערנשיס און קאָרעלענקאָ אויפֿגעטראָטן מיט צוויי לעקציע־קאָנצערטן: וועגן די ייִדישע לידער פֿון געטאָ און וועגן הומאָר – אויפֿן סמך פֿונעם זעלבן אַרכיוו „ייִדיש גלאָרי‟. אַזאַ טעמע איז באַזונדערס שווער צו דערקלערן אַן עולם, וואָס פֿאַרשטייט נישט קיין ייִדיש און ווייסט נישט, אַז אַפֿילו אין די ערגסטע צײַטן פֿון רציחה און טויט, האָבן ייִדן ווײַטער געפֿונען כּוח זיך צו וויצלען אָדער נאָך מער – געשעפּט כּוחות און האָפֿענונגען פֿונעם הומאָר.
נאָך איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם שאַנכײַער מוזיי פֿון ייִדישע פּליטים, געווימדעט די לעבנס פֿון בערך 23 טויזנט ייִדן, וועלכע האָבן זיך געראַטעוועט פֿון די נאַציס אין שאַנכײַ.
אינעם כינעזישן אוניווערסיטעט פֿון האָנג־קאָנג איז פֿאָרגעקומען נאָך אַ קאָנצערט און דערנאָך האָט אַנאַ שטערנשיס אַליין דורכגעפֿירט אַ סעמינאַר וועגן מוזיק און גוואַלד, ווי אויך אַ לעקציע אינעם האָנג־קאָנגער ייִדישן קהילה־צענטער. אַחרון אַחרון חבֿיבֿ, זענען שטערנשיס און קאָראָלענקאָ אויפֿגעטראָטן אין ביידזשין; דאָס איז געווען אַ בשותּפֿותדיקע אונטערנעמונג פֿון דער שטאָטישער ייִדישער קהילה און סטודענטן פֿונעם פּעקינער אוניערסיטעט.
שטערנשיס האָט באַמערקט, אַז די כינעזער האָט באַזונדערס פֿאַרחידושט דער פֿאַקט, וואָס משה בערעגאָווסקי איז פֿאַרמישפּט געוואָרן אויף 10 יאָר סטאַלינס לאַגערן בלויז פֿאַרן זאַמלען פֿאָלקסלידער. פֿאַרשטייט זיך, זענען געווען אַ סך פֿראַגעס וועגן דער ייִדישע מוזיקאַלישער טראַדיציע און אירע וואָרצלען. „צי זענט איר אַליין ייִדן?‟ האָט מען זיי כּסדר געפֿרעגט.
דאָס איז נישט קיין איבעריקע קשיא. הײַנט טרעפֿן זיך אין כינע מענטשן, וועלכע שטודירן ייִדיש, נישט האָבנדיק קיין ייִדישע וואָרצלען. אין 2015 האָט דער פֿאָרווערטס דערציילט וועגן דער יונגער כינעזישער סטודענטקע יאַנג מענג, וועלכע האָט צום ערשטן מאָל איבערגעזעצט אַ קלאַסיש כינעזיש ליד אויף ייִדיש. שפּעטער, מיט עטלעכע יאָר צוריק, האָט זי געפֿירט ייִדיש־לימודים אינעם פּעקינער אוניווערסיטעט, און איצט פֿירט זי אָן מיטן קורס „די ייִדישע ציוויליזאַציע‟. פּונקט זי, צוזאַמען מיט דער אָרטיקער ייִדישער קהילה־פֿירערין ראָבערטאַ ליפּסאָן, האָט אָרגאַניזירט דעם אויפֿטריט פֿון קאָראָלענקאָ און שטערנשיס אין ביידזשין.
קאָראָלענקאָ האָט מיר דערציילט וועגן זײַן נסיעה אויף ייִדיש. ער האָט איבערגעגעבן, אַז דער אינסטיטוט אין פּאַדזשו איז פֿאַקטיש אַ מין פּראָטעסטאַנטישער קלויסטער, וועלכער האָט אויסגעבויט דעם ערשטן און איינציקן חורבן־מוזיי אין קאָרעע. נאָכן קאָנצערט האָט מען זיי געבראַכט אינעם מוזיי פֿון דער קאָרעיִשער מלחמה, וווּ מע האָט זיי געוויזן פֿאָטאָגראַפֿיעס פֿון אַמעריקאַנער ייִדישע סאָלדאַטן.
אין שאַנכײַ האָט זייערע צוויי אונטערנעמונגען אָרגאַניזירט די פּראָפֿעסאָרין אַנרואָ באַאָ, אַ לערערין פֿון ייִדיש־ליטעראַטור. זי פֿירט אַ קורס וועגן מענדעלע, פּרץ, באַשעוויס און בערגעלסאָן. אויף אַלע קאָנצערטן, האָט קאָראָלענקאָ באַמערקט, זענען אַ סך צוהערער געווען כינעזישע סטודענטן, וואָס לערנען זיך ייִדיש. אַ טייל פֿון די כינעזישע ליבהאָבער פֿון ייִדיש האָבן אים געזאָגט אַז מאַאָ האָט שטאַרק ליב געהאַט שלום־עליכמען. ס׳איז טאַקע אמת, אַז אין מאַאָס צײַטן זענען אַ צאָל ווערק זײַנע פּובליקירט געוואָרן אויף כינעזיש — מסתּמא ווײַל שלום־עליכם האָט מיט וואַרעמקייט געשילדערט פּשוטע אָרעמע לײַט.
נאָך אַ טשיקאַוועס: דער קאָנצערט אין ביידזשין האָט זיך געשלאָסן מיטן קאָלעקטיוון זינגען „לאָמיר אַלע אין איינעם‟. דערנאָך האָט איינער אַ קהילה־מיטגליד אָנגעהויבן זינגען דניאל קאַנס ווערסיע פֿונעם ליד „אוי, איר נאַרישע ציוניסטן‟, וואָס שטאַמט אויך פֿון בערעגאָווסקיס אַרכיוו. „נו, האָב איך אַוודאי מיטגעזונגען‟, האָט פּסוי קאָראָלענקאָ געזאָגט.
ער האָט צוגעגעבן, אַז זייערע גאַסטראָלן האָבן אַרויסגערופֿן אַ גרויסן אינטערעס בײַ דער כינעזישער מעדיאַ. אי יאַנג מענגס סטודענטן נאָכן ביידזשינער קאָנצערט, אי די צײַטונג „מינג פּאַאָ‟ האָבן אים געפֿרעגט: וואָס האָט אים מאָטיווירט זיך אויסצולערנען ייִדיש? האָט קאָראָלענקאָ געענטפֿערט, אַז אַ סך סאָוועטישע קינדער־לידער, מיט וועלכע ער איז אויפֿגעוואַקסן ווי אַ קינד, זענען טיף פֿאַרבונדן מיט דער ייִדישער פֿאָלקסמוזיק. ווען אין בערעגאָווסקיס אַרכיוו זענען נישט געווען קיין נאָטן, האָט די סאָוועטישע פּאָפּולערע קולטור באַגײַסטערט אים צו שאַפֿן נײַע ייִדישלעכע מעלאָדיעס.
דאָס איז טאַקע גאָר אַ ברייטע טעמע פֿאַר פֿאָרשונגען און חידושים; למשל, דער באַקאַנטער ייִדישער קאָמפּאָזיטאָר משה ווײַנבערג האָט געשאַפֿן די מוזיק פֿאַר צענדליקער סאָוועטישע קינדער־פֿילמען און אַנימאַציעס. בײַ אַ ריי אַנדערע סאָוועטישע קינדער־קאָמפּאָזיטאָרן איז דאָס מאַמע־לשון אויך געווען ייִדיש.
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Yad Vashem chooses Germany for first overseas education centers
(JTA) — BERLIN – For the first time in its 73-year history, Yad Vashem, Israel’s Holocaust memorial museum and archive, is establishing educational centers outside the Jewish state.
The institution announced in a statement Thursday that the first centers will be in Germany — one in Munich, and a subsidiary in Leipzig.
The Conference of European Rabbis, which moved to Munich from London in 2023, said it looked forward to working together with the new center.
And Rabbi Zsolt Balla, State Rabbi of Saxony, said the decision to open an extension in Leipzig “sends a strong signal in support of a culture of remembrance, education and the protection of Jewish life.”
The sites will be shaped in consultation with partner organizations in Germany, Yad Vashem added. A brainstorming meeting is tentatively planned for early next year, with programming expected to begin in three years.
“Working together with our German partners, this center will help ensure that the truth of the Holocaust is preserved and passed on to future generations,” said Yad Vashem Chairman Dani Dayan.
Wenzel Michalski, chair of the Berlin-based Friends of Yad Vashem, participated in talks leading to the decision.
“We’re coming to an era where the witnesses are dying,” Michalski said. His late father, Franz, spoke with many school groups in Germany about his experiences during the Holocaust.
German Education Minister Karen Prien, who has Jewish roots, said that one of the goals of the centers is to help “combat antisemitism across Germany and Europe.” She added that many young people in the country “still know too little about the Shoah.”
“In a world without Holocaust survivors, one needs new ways to tell the story,” said Michalski. “It is the chief obligation and task of Yad Vashem” to ensure that they do.
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