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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Massie Ousted From Congress, Makes Antisemitic Jab in Concession Speech

US Rep. Thomas Massie (R-KY) leaves a meeting of the House Republican Conference in the US Capitol on Wednesday, June 4, 2025. Photo: Tom Williams/CQ Roll Call/Sipa USA via Reuters Connect

US Rep. Thomas Massie was defeated in Tuesday’s Republican primary by Trump-backed challenger Ed Gallrein in a closely watched race in Kentucky widely viewed as a referendum on party loyalty and US support for Israel.

In his concession remarks, Massie drew immediate attention when he said he had to “find Ed Gallrein in Tel Aviv” to concede, a remark widely interpreted as a reference to what he and his supporters have described as substantial pro-Israel backing for Gallrein’s campaign.

“I would’ve come out sooner, but I had to call my opponent and concede. And it took a while to find Ed Gallrein in Tel Aviv,” Massie said.

Gallrein, a retired Navy SEAL and political newcomer, garnered approximately 54.9 percent of the vote compared to Massie’s 45.1 percent, emerging victorious by nearly a 10-point margin. With the defeat, Massie will depart Congress at the conclusion of his 7th term.

Gallrein was endorsed by US President Donald Trump and benefited from significant support from pro-Israel donors and aligned advocacy networks. The race attracted national attention, with Trump-aligned groups and conservative super PACs spending roughly $19 million in support of Gallrein’s campaign. For many observers, Gallrein’s victory underscores both Trump’s continued influence in Republican primaries and the party’s generally unified stance on Israel policy.

Massie, long one of the most independent voices in the House Republican Conference, had frequently broken with GOP leadership on foreign policy issues, including US military aid to Israel, funding for the Iron Dome missile defense system, and the Iran war. Massie also drew criticism from pro-Israel groups for opposing aid packages, skipping Israeli Prime Minister Benjamin Netanyahu’s address to Congress, and accusing Israel of targeting civilian infrastructure during military operations in Gaza and Lebanon while omitting that terrorist organizations such as Hamas and Hezbollah embed military infrastructure within civilian areas.

Beyond issues of foreign policy, Massie also drew sharp criticism from Trump after he co-sponsored and pushed for legislation to release the Justice Department’s files related to the late financier and sex offender Jeffrey Epstein alongside prominent House Democrats, leading the president to frame Massie as a party disruptor and disloyal Republican.

The race unfolded amid growing tensions within the Republican Party over antisemitism, foreign policy, and support for Israel. Though older Republican voters continue to support Israel in substantial numbers, a growing number of polls indicate that younger Republican voters are far more skeptical of the US-Israel alliance, with many wanting to end aid to Israel and cease foreign military campaigns. Critics accused Massie of amplifying antisemitic rhetoric within segments of the Republican coalition by engaging in certain behaviors, such as making repeated appearances on the podcast of Tucker Carlson, a political pundit frequently accused by critics of promoting antisemitism.

In the days leading up to the election, Massie faced mounting criticism over a series of remarks and associations that Jewish organizations and pro-Israel activists condemned as antisemitic.

On Friday, he declared the election “a referendum on whether Israel gets to buy seats in Congress.”

Over the weekend, he invited antisemitic social media personality Ryan Matta to his home for a meet-and-greet event. He posed for a photo with Matta wearing a shirt emblazoned with the phrase “American Reich,” a direct reference to the Nazi regime. Massie has not commented on the incident or distanced himself from Matta.

Massie also came under fire over an advertisement released by a pro-Massie super PAC targeting billionaire Republican donor Paul Singer, a prominent Jewish supporter of pro-Israel causes who has backed efforts to defeat the incumbent. The ad characterized Singer as a “pro-trans billionaire” and displayed a rainbow-colored Star of David behind his image — imagery critics condemned as antisemitic.

Further, on Sunday, Massie lambasted the Republican Jewish Coalition (RJC), an organization that aims to increase the number of Jews within the Republican Party, accusing the group of using Gallrein as a “puppet” and claiming they are “running his race.”

Gallrein campaigned on a platform aligned closely with Trump’s foreign policy approach, emphasizing continued US security assistance to Israel and a more traditional Republican posture on Middle East policy. His campaign was boosted by outside groups and donors supportive of a strongly pro-Israel agenda.

The outcome reinforced the increasingly narrow political space within the GOP for lawmakers who break with Trump and the party’s dominant pro-Israel posture.

Once known for his libertarian-leaning independence, Massie increasingly found himself isolated as GOP voters and donors coalesced around candidates aligned with both Trump and pro-Israel priorities. The race also reflects a broader trend in Republican primaries, where alignment with Trump and with pro-Israel policy positions has become a key predictor for viability in many competitive districts.

In a statement, the RJC congratulated Gallrein and accused Massie of “trafficking in antisemitism and bottom-of-the-barrel nativism at a time when Jew-hatred is on the rise,” calling Massie’s conduct “wildly unacceptable and outrageous from an elected member of Congress.”

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Jewish Groups Call on US Congress to Combat Union Antisemitism in Health Care

Anti-Israel demonstration at Johns Hopkins University, which has one of the best medical schools in the world, in Baltimore, Maryland, US, April 30, 2024. Photo: Robyn Stevens Brody/SIPA USA via Reuters Connect

Jewish community advocates on Wednesday called on the US Congress to use its lawmaking power to stop health care unions from spreading antisemitism in the workplace through anti-Zionist advocacy, arguing unions have wasted resources and countenanced flagrant discrimination of Jews throughout the field of medicine.

Addressing the House Education and Workforce Subcommittee on Health, Employment, Labor, and Pensions, lawyers, health workers, and civil rights activists shared a stream of claims alleging that union bosses have effectively converted labor unions into political action committees for the anti-Zionist movement. The consequence, they argued, has been to embolden those who mistreat Jews as a “proxy” for Israel, leading to incidents of bigotry which would be decried were they perpetrated against other minority groups.

“The issue is not whether health care workers may hold political views,” Deena Margolies, litigation staff attorney for the Louis D. Brandeis Center for Human Rights Under Law, told the committee. “The problem arises when health care unions use their authority and resources to promote antisemitic campaigns outside their labor mission. Jewish and Israeli health care professionals are then placed in an impossible position: The union that is supposed to represent them is also helping to create the hostile work environment they must endure.”

Anti-Zionist union activity even affects patient care, Margolies added, noting that some mental health practitioners now offer services which they say can “decolonize” patients of pro-Zionist viewpoints. The enterprise is predicated on the idea that Zionism, which an overwhelming majority of Jews say is central to Jewish identity, is a pathology.

“Congress can and should act,” she said.

Dr. Jacob Agronin, a cardiology fellow at Temple University Hospital, told Congress that Jewish workers should have the right to permanently suspend payment of union dues.

“What I would hope for is the option for those that disagree with this union on a fundamental level not be compelled to pay dues to this union,” Agronin said. “I think it’s absurd that the union can call for blatant discrimination against Israeli colleagues and then compel those same colleagues to pay them.”

The Algemeiner has reported extensively on how a wave of antisemitism swept health care following Hamas’s Oct. 7, 2023, massacre across southern Israel. So widespread was the problem that it became the subject of a 2025 study which found that 62.8 percent of Jewish health care professionals employed by campus-based medical center reported experiencing antisemitism, a far higher rate than those working in private practice and community hospitals. Fueling the rise in hate, the study noted, were repeated failures of DEI (diversity, equity, and inclusion) initiatives to educate workers about antisemitism, increasing the likelihood of antisemitic discrimination.

Months earlier, the StandWithUs Data & Analytics Department found through its own survey that nearly 40 percent of Jewish American health care professionals have encountered antisemitism in the workplace, either as witnesses or victims. A substantial number of the 645 Jewish health workers who responded to its questions also said they were subject to “social and professional isolation,” and 26.4 percent felt “unsafe or threatened.”

Outside the US, the crisis of antisemitism in health care has manifested in medical settings around the world, including in South America, Australia, and across Europe.

As for union antisemitism, the subject continues to be a focus of Jewish civil rights activism.

Earlier this month, the Brandeis Center filed a civil rights complaint alleging that the National Education Association proliferated antisemitism across its interstate network of chapters, offices, and K-12 schools by systemically enacting policies which resulted in Jews being blocked from promotions, mentorship opportunities, and participation in social justice initiatives. The disturbing document went further, arguing that antisemitic discrimination at the NEA is more than an invisible, bureaucratic force which disappears Jews from governance roles. According to the complaint, it is a force applied by anti-Zionists who lead mobs against Jewish delegates attending union conferences; perpetrate acts of physical intimidation; and delete guidance on teaching students about the Holocaust from official documents.

“The NEA’s conduct is both completely illegal and morally unjustifiable,” Brandeis Center chairman and founder Kenneth Marcus said in a statement announcing the action. “This is exactly the type of discrimination against which Title VII was designed to protect.”

In New York City, the federal government is investigating reports that members of the United Federation of Teachers (UFT) are procuring students for membership in anti-Zionist study groups teaching that Israelis are “genocidal white supremacists” and that Hamas terrorists are “martyrs.” The initiative there is funded by a nonprofit titled “Rethinking Schools,” which itself has been a recipient of exorbitant financial gifts from the NEA.

Meanwhile, students at Columbia University recently escalated their fight against a graduate workers union dominated by anti-Israel advocates by filing a federal complaint with the National Labor Relations Board (NLRB).

The students allege that the bosses who run Student Workers of Columbia (SWC), an affiliate of United Auto Workers (UAW), devote more energy and resources to pursuing “radical policy proposals” than improving occupational conditions. In collective bargaining negotiations, it allegedly pressures the university to adopt the boycott, divestment, and sanctions (BDS) movement against Israel and to enact other measures, such as ending its partnership with the New York City Police Department (NYPD) and closing a dual-degree program with Tel Aviv University.

“All of this adds up to a union that is out of control, and I note that they don’t have an agenda against the mullahs in Iran, against the dictator who runs Turkey, against the Chinese communists who oppress their citizens or the North Koreans. But they have an agenda against Israel, the one democracy in the Middle East,” Glenn Taubman, staff attorney for the National Right to Work Foundation (NRTW), told The Algemeiner during an interview at the time.

Follow Dion J. Pierre @DionJPierre.

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Antisemitism in Germany Remains at Alarmingly High Levels, New Report Warns

Graffiti reading “Kill All Jews” was discovered on a residential building in Berlin-Pankow on April 26, 2026, part of a wave of antisemitic vandalism reported across the German capital over the past week, including swastikas and other hate-filled slogans scrawled on multiple sites. Photo: Screenshot

Germany is facing persistently high levels of antisemitism, with new data from Berlin and Hesse underscoring a hostile environment for Jews and Israelis marked by sustained harassment, violence, and intimidation.

On Wednesday, Germany’s Federal Association of Departments for Research and Information on Antisemitism (RIAS) published its latest annual report documenting 2,197 antisemitic incidents recorded in Berlin last year.

While this marked a drop of about 13 percent from the 2,521 incidents recorded in 2024, the figure was still more than double the level before the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, when roughly 1,200 cases were reported.

Amid an increasingly hostile climate, Jews and Israelis have been reporting growing reluctance to wear visible Jewish symbols, express their identity publicly, or even speak Hebrew in everyday settings.

“Everyday situations such as riding the subway or taking a taxi, or visiting concerts and cafés, often suddenly and unexpectedly became threatening,” RIAS wrote in its 88-page annual report.

Among the recorded cases were widespread harassment and antisemitic abuse, including repeated insults and intimidation, as well as vandalism targeting Jewish-owned businesses and institutions, and damage to memorials and residential areas.

The newly released report also documented 40 violent antisemitic incidents, warning of an increasingly aggressive and dangerous pattern of attacks.

One of the most serious cases involved an attempted murder at the Holocaust Memorial, where a young man was stabbed in the neck. Other incidents included victims being punched, shoved, spat on, having jewelry or clothing torn off, or being sprayed with pepper spray.

Berlin’s Jewish community also saw a surge in anti-Israel demonstrations last year, with 239 events marked by antisemitic slogans, inflammatory banners, rhetoric glorifying terrorism, denying Israel’s right to exist, and calls to “kill Jews.”

Sigmount Königsberg, antisemitism commissioner of Berlin’s Jewish community, warned that this growing trend of antisemitic violence has been increasingly downplayed or relativized, contributing to a climate in which victims feel less protected and less heard.

“Israel-related antisemitism is by far the most prevalent form of Jew-hatred we encounter,” Königsberg said, adding that “politics and society must ensure conditions in which all Jews feel safe.”

“Many in the community once believed Berlin was a safe place, but that has changed. I know of people who are now considering leaving the city, with life plans upended — especially young people who want to go,” he continued.

RIAS’s latest report also recorded a record-high total of 1,099 antisemitic incidents in the German state of Hesse, located in west-central Germany, in 2025.

With an average of three antisemitic incidents occurring each day, the report warned that the upward trend in Hesse continued to intensify.

This figure represented an increase of approximately 18 percent compared with the 926 incidents recorded in 2024 and was dramatically higher—nearly six times—than the 179 cases documented before the Oct. 7 atrocities.

Uwe Becker, the Hessian commissioner for antisemitism, warned of a deepening deterioration in the security situation for Jewish residents in the state.

“The threat to Jewish life is worse than at any time since the Holocaust,” Becker said in a statement.

According to RIAS’s latest report, those affected face a new level of intensity in antisemitic encounters, with 190 incidents recorded in educational settings such as schools and universities, alongside 84 cases on public transport and 52 in cultural and artistic venues.

“Antisemitic experiences carry far-reaching consequences, affecting not only individuals but also families and wider social circles. They shape everyday routines, future plans, and even decisions about whether it feels safe to take the S-Bahn in the evening,” the report stated.

Among the recorded cases were 27 physical assaults, 41 threats, 58 incidents of deliberate property damage, and 960 cases of offensive behavior.

RIAS project leader Susanne Urban warned that antisemitism has increasingly become normalized due to its consistently high frequency.

“Hesse has a problem. For Jews, full social participation is no longer possible,” she said in a statement.

Marc Grünbaum, chairman of the board of the Jewish community in Frankfurt, noted that antisemitism has increasingly gained ground as it is too often left unaddressed and met with insufficient public challenge.

“The fight against antisemitism must be a societal fight. The window of opportunity for Jewish life and for a liberal society in which minorities have their place is becoming increasingly narrow,” Grünbaum said in a statement.

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