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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference?

Moments after Seattle rapper Macklemore led fans in New Jersey’s MetLife Stadium in a call to “Free Palestine” that ended his opening spot on a national tour, another notorious rapper, despite years of toxic, antisemitic behavior, played to a sold-out crowd in Chicago’s Soldier Field for the second night in a row: the artist formerly known as Kanye West.

On Monday, Macklemore paid the price for that Sept. 4 show where he accused Israel of genocide and apartheid while opening for English singer and songwriter Ed Sheeran. That gig ended when Robert Kraft, owner of Boston’s Gillette Stadium, said Macklemore was not welcome there for Sheeran’s two scheduled shows.

The shutout went beyond Gillette. With 10 more shows left on the tour, eight including Macklemore as the opening act, Kraft rallied other stadium owners to bar him too. Macklemore was removed.

“The venue’s and promoter’s decision was final,” Sheeran wrote on Instagram. “Macklemore coming off tour was the promoter’s decision. It was not mine. I have spent this week trying to build bridges, to find a solution and unfortunately, was unable to do so.”

On Tuesday, Sheeran’s three other opening acts and his back-up band withdrew in solidarity.

On that list of stadiums that barred Macklemore was AT&T Stadium in Arlington, Texas,  where tickets to see Ye in November went on sale last week. But there was no mention of canceling that show.

Neither Soldier Field nor AT&T Stadium responded to the Forward’s inquiries about why Ye was still welcome there despite his escalating antisemitism over the years.

In 2025, his antisemitic conduct hit a fever pitch when he ran a Super Bowl ad directing viewers to an online store that briefly sold a $20 T-shirt emblazoned with a black swastika. He also released a music video on X titled “HEIL HITLER (HOOLIGAN VERSION),” featuring the lyric “So I became a Nazi, I’m the villain,” which surpassed one million views. He was banned by Twitch after appearing in a livestream giving a Nazi salute and shouting “Heil Hitler.”

So is hating Jews more acceptable than hating Israel?

Not exactly, said Ari Ingel, executive director of The Creative Community for Peace, a nonprofit dedicated to fighting antisemitism in the entertainment industry. Macklemore has shown no signs of remorse or intention to understand why his actions were harmful.

Meanwhile, Ye has paid a hefty price for his antisemitic rants over the years, losing lucrative deals with Adidas, Gap, Balenciaga and Universal Music Group. And while some still question Ye’s sincerity and he has more work to do, he did apologize, Ingel said.

“Kanye is still being held accountable for his statements,” Ingel told the Forward. “He’s not working with the biggest promoters in the industry … We have not let go of all the harm he has caused yet, but his team has put him on a better path.”

Though Ye has performed in some European shows, his headline act at this summer’s Wireless Fest in London was canceled after the U.K. denied him a visa to travel to the country. Concerts in Italy, Russia and Poland also got nixed.

Here in the U.S., his promoter has only been able to book select stadiums for this 2026 tour, including the New Orleans Superdome, San Antonio Alamodome, and two shows at Soldier Field in his hometown of Chicago.

In San Antonio, Mayor Gina Maria Ortiz Jones unsuccessfully tried to prevent Ye’s July 4 show in the city-owned stadium. But backlash against pulling the plug was too intense and the show was allowed to go on. U.S. Sen. Rick Scott also sought to cancel Ye’s June shows at Raymond James Stadium in Tampa, another publicly-owned venue scheduled to host Sheeran on Nov. 7.

Ye’s shows have featured the spectacle that he is known for – the artist performing on top of a gigantic spinning globe in the center of the stadium with billows of fog, laser light shows, fireworks and surprise guest appearances. His setlist covers the span of his career, minus the song “Heil Hitler.”

Macklemore, by contrast, commandeered what was supposed to be a family-friendly show to deliver a not-so-family-friendly, even hostile, message, Ingel said. He didn’t just speak briefly about the plight of Palestinians, which would have been within his right to do. While singing “Hind’s Hall,” his tribute to pro-Palestinian protesters who occupied a building at Columbia University, he projected images of war and encampments on giant screens and led the crowd in a call and response, creating an atmosphere where Jewish fans felt threatened.

“Ye, despite the previous statements, is not doing that at his shows,” Ingel said. “He’s not whipping up the crowd into a frenzy of antisemitic hatred.” If he did, his tour would undoubtedly come to a screeching halt.

“Stadiums are not going to allow their venues to turn into forums for hate,” Ingel said. “This is about bringing people together.”

And so far, ironically, that’s what Ye’s shows try to do by sticking to the music. Unfortunately, Ingel said, Macklemore did not.

The post Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference? appeared first on The Forward.

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Feds say Cisco likely failed to protect pro-Palestinian workers from harassment

(JTA) — Cisco Systems likely violated the civil rights of Palestinian, Arab and Muslim employees, a federal agency has found, after employees were subjected to harassing messages — some of them posted by employees in an internal forum called the Connected Jewish Network.

The U.S. Equal Employment Opportunity Commission determined in June that there was “reasonable cause to believe” Cisco subjected the employees to a hostile work environment based on their national origin, religion or association in violation of Title VII of the Civil Rights Act of 1964.

The determination follows on media reports and an EEOC probe into an ugly climate at the tech company following the Oct. 7, 2023, deadly attacks by Hamas on southern Israel. Pro-Palestinian employees called on the company to end its business dealings with Israel, while Jewish employees said the company had failed to protect them from harassment by pro-Palestinian employees.

The EEOC case, however, turned in part on messages shared in the internal Connected Jewish Network forum. A complaint filed by Legal Aid at Work, which represented the Muslim and pro-Palestinian employees, said employees on the Jewish forum had “repeatedly glorified violence, joked about sending people to their deaths” and “labeled Palestinians, Arabs, and Muslims as murderous, violent, terrorists.”

“This is a massive multinational corporation with all the resources in the world and they couldn’t get it right,” Christopher Ho, a director at Legal Aid at Work, told the Guardian, which reported on the EEOC finding last month. “Thankfully the EEOC did.”

Ho said Cisco had “at best failed to take their harassment seriously” and through its inaction had sent “the implicit message that its pro-Palestinian employees were unworthy of protection.”

The letter is not a binding ruling, and both sides said the EEOC has indicated it will not sue. The finding could nonetheless strengthen employees’ cases if they pursue their own lawsuits. The employees are considering collective and individual litigation, according to media reports.

The case examines the period after a group of mostly Palestinian, Arab and Muslim employees called Bridge to Humanity circulated an open letter urging Cisco to end its business dealings with the Israeli military. More than 1,700 employees signed the letter. The employees said they were subsequently subjected to racist and Islamophobic harassment.

In August 2024, employees — including some concerned Jewish employees — filed a 76-page ethics complaint accusing more than a dozen colleagues of creating a hostile work environment through posts on the Connected Jewish Network, which was visible to all company employees, according to the Guardian.

The episode was not one-sided. Wired magazine, in a 2024 investigation into the dispute, reported that some Jewish Cisco employees also believed the company had failed to protect them from harassment by pro-Palestinian employees. One former employee told the magazine that Cisco leadership could have done more to “reduce the mess across the board.”

Legal Aid at Work believes this is the first EEOC finding against a major tech company involving discrimination against workers engaged in pro-Palestinian advocacy. Since the Oct. 7 attacks, the EEOC has made combating workplace antisemitism a major policy and enforcement priority, with scrutiny on academia and the private sector increasing under the Trump administration.

Cisco has disputed the EEOC’s determination, saying it had “thoroughly investigated all concerns and took appropriate action.” The company previously said it had removed some comments, issued discipline warnings and provided coaching to multiple employees.

The post Feds say Cisco likely failed to protect pro-Palestinian workers from harassment appeared first on The Forward.

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Mahmoud Khalil sues Columbia University citing ‘hostile environment’ for pro-Palestinian students

(New York Jewish Week) —

Mahmoud Khalil, the Palestinian Columbia University alum who was detained by the Trump administration last year, is suing his alma mater along with an Israeli dean of the school he attended for facilitating a “hostile environment” for pro-Palestinian students.

Khalil became a national symbol of the campus pro-Palestinian protest movement when he was detained in March 2025 after the government accused him of being aligned with terrorists. On Monday, he filed a civil rights lawsuit in federal court accusing the school of engaging in months-long “deliberate indifference” toward the harassment of pro-Palestinian students on campus, including at the hands of right-wing pro-Israel groups.

He contends that Columbia’s alleged indifference ultimately helped to lead to his 104-day detention by federal immigration authorities, during which he missed the birth of his first child, before being released after a federal judge ruled his detainment was likely unconstitutional. He is joined in the suit by members of the School of International and Public Affairs Palestine Working Group, a pro-Palestinian student group on campus.

“Columbia laid the groundwork for my targeting by the Trump administration through its deliberate indifference and discrimination aimed at intimidating Palestinian students,” Khalil told reporters at a press conference in New York on Monday.

SIPA’s Dean Keren Yarhi-Milo speaks during a book talk for Fareed Zakaria’s new book, “Age of Revolutions: Progress and Backlash from 1600 to the Present” at Columbia University’s School of International and Public Affairs on April 3, 2024 in New York City. (Shahar Azran/Getty Images)

In addition to the university, the suit also names Keren Yarhi-Milo, the dean of the Columbia School of International and Public Affairs, who is Israeli-American, as a defendant. The complaint says that Yahi-Milo had unfairly accused Khalil, while a student in the school, of antisemitism and harassment.

In a statement to the Jewish Telegraphic Agency, Columbia representatives defended Yarhi-Milo in general terms.

“Throughout her time at Columbia and during her service as dean, Dean Yarhi-Milo has worked with and supported students of all backgrounds, including our Palestinian, Arab, and Muslim students,” the statement reads. “The University is grateful for her tireless efforts on behalf of our students and her commitment to a campus free of discrimination and harassment.”

Columbia representatives declined to comment further on the lawsuit but said that “creating a campus environment where every member of our community feels welcome, supported, and safe is ​fundamental to who we are as a university. It is also a responsibility we take seriously.”

A leading figure of the encampment movement that began at Columbia before spreading to schools across the country, Khalil was the first pro-Palestinian student protest leader to be detained by the Trump administration and spent months in an immigrant detention center despite holding a green card.

In the months since a federal judge ordered his release, Khalil has filed a number of lawsuits, including against pro-Israel groups that he said “conspired” with the government to target him. He has also sued Columbia before, for disclosing student records as part of a congressional investigation.

Khalil’s latest lawsuit against Columbia claims the school violated Title VI protections for him and his fellow plaintiffs based on their ethnic identity, national origin or “affiliation with Palestine.” The lawsuit invokes the same federal civil rights law that Jewish and Israeli students have used in discrimination claims against universities, some of which have resulted in settlements.

Columbia itself signed a controversial agreement with the Trump administration last year to resolve federal civil rights investigations, paying $221 million and agreeing to a number of concessions in order to free up hundreds of millions in federal funding. During his press conference Monday, Khalil called such settlements “disgraceful.”

The suit notes that, as a student, Khalil called Yarhi-Milo “genocidal” in a message to fellow students. The suit then describes a subsequent internal university investigation into Khalil as “unfounded and retaliatory,” and claims the school “repeatedly launched meritless allegations of antisemitism against Mr. Khalil” prior to his federal detention.

During the press conference, Khalil accused Yahi-Milo of being someone who “weaponizes her identity to shield herself from legitimate concerns and criticism.” Khalil added, “Her priority has never been her students, me and my fellow students here. Her priority has always been Israel.”

The lawsuit’s examples of indifference include a claim that Columbia failed to intervene when a right-wing group, Accuracy in Media, labeled some of the members of Palestine Working Group as “Columbia’s Leading Antisemites” in messages on the side of trucks driven near campus for months after the Oct. 7, 2023, Hamas attacks. The group had targeted pro-Palestinian students in a similar fashion at several campuses.

Joseph Howley, a classics professor at Columbia who is Jewish, spoke at the press conference in support of Khalil, whom he called a friend. “We all see how the university’s anti-Palestinian racism has directly endangered its students,”  said Howley, who wore a Jews for Racial and Economic Justice hat and a “Not In Our Name” shirt. “I won’t be wasting any more time on town halls or listening sessions or imagining anything.”

In a statement to JTA, Accuracy in Media president Adam Guillette said his group “uses publicly available information, and we are steadfastly opposed to doxxing. We pledge to continue delivering accountability to pro-Hamas radicals across the country.”

The post Mahmoud Khalil sues Columbia University citing ‘hostile environment’ for pro-Palestinian students appeared first on The Forward.

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