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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Holocaust Denial Is Best Predicted by Belief in Other Conspiracy Theories, New Research Shows

White supremacist Nick Fuentes with a crowd of supporters after speaking at the America First Political Action Conference 4 outside of Huntington Place in in Detroit, Michigan, on June 15, 2024, after he and his supporters were ejected from the Turning Point USA ”People’s Convention.” Photo: Dominic Gwinn/ZUMA Press Wire via Reuters Connect

The best predictor of Holocaust denial is belief in other conspiracy theories, which is driven by low trust in institutions, according to newly published research.

The report, released by The Center for Heterodox Social Science and written by Canadian professor Eric Kaufman, is titled, “Recreational Racists and Performative Antisemites? A Profile of Right-Wing Audiences from Fuentes to Carlson.”

In the report, Kaufman explores the audiences of far-right podcasters, including Tucker Carlson, Nick Fuentes, and Candace Owens. He also extensively goes through a recent Manhattan Institute report that included findings on antisemitism and other forms of hate.

“Fuentes and others are infotainers, with very little impact on public opinion,” the professor states. “First, Fuentes’ audience is no larger than Alex Jones. My new survey shows that just 2-3 percent of US adults and 7 percent of [US President Donald] Trump voters under 35 tune in regularly.”

And while Kaufman found in the data that the audiences of Carlson and Owens are larger, “There are few white nationalists among Fuentes or Tucker Carlson’s followers. Only 10-20 percent of Fuentes & Carlson’s regular viewers back zero immigration or say you have to be white to be a ‘true American.’”

In his article on the report for Compact Magazine, the researcher argued, “It’s time to press pause on the panic about antisemitic and racist influencers taking over young conservatism. We should worry more about how a collapse in trust is fueling nihilistic conspiracy theories.”

He goes on to explain that the audiences of many of these podcasters are not particularly ideologically or consistently hateful. For example, “Holocaust denial is linked to other conspiracy theories but not as clearly to attitudes toward Jews, with only 22 percent of Holocaust deniers saying that Jews are given too much support and favorable treatment in American society.”

Instead, “Their racism is superficial, transgressive, and performative,” and it is driven by a form of nihilism that expresses itself in conspiracy theories.”

“Researchers find that an important predictor of belief in conspiracy theories is low trust,” Kaufman writes. “After all, conspiratorial thinking is predicated on a lack of trust in powerful elites and institutions, notably mainstream media, and a suspicion that one’s fellow citizens have had the wool pulled down over their eyes.”

On that note, he notes in a summary of his findings on social media that “the strongest predictor of Holocaust denial is believing in other conspiracy theories (i.e. moon landings, 9/11 an inside job). This is even more predictive than identifying as an antisemite!”

He continues, “Similar pattern for beliefs about ‘Israel’s supporters’ controlling the media. The more conspiratorial accounts (Jones, Fuentes, Tucker, Owens, Bannon) are twice as likely to believe this.”

“The strongest predictor of Jewish conspiracism is general conspiracism,” he writes.

The consequences of his findings, Kaufman explains, is that “the right-wing cultural ecosystem faces a dilemma. A degree of populist disruption, mistrust, and skepticism is necessary to reform established institutions and challenge the power of special interests, entryism, and ideological capture.”

However, “the challenge,” Kaufman argues, “is to permit all theories to be advanced in the public square, but have commentators dismantle those which are ungrounded in systematic evidence.”

He sees this as a dilemma that needs to be solved to prevent his concern over “the emergence of a floating ‘conspiracy vote,’ leaning young and nonwhite, which could shape the political and cultural direction of today’s unprecedentedly low-trust America.”

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UN Rights Body Censures Iran’s ‘Brutal Repression’ of Protests; Tehran Threatens US Investments in Region

Members of the UN Security Council meet on Iran at the request of the United States at UN headquarters in New York City, US, Jan. 15, 2026. Photo: REUTERS/Eduardo Munoz

The UN rights body condemned Iran on Friday for rights abuses and mandated an investigation into a recent crackdown on anti-government protests that killed thousands of people.

“I call on the Iranian authorities to reconsider, to pull back, and to end their brutal repression,” High Commissioner Volker Turk told an emergency session of the UN Human Rights Council in Geneva, voicing concerns for detainees.

The council passed a motion extending a previous inquiry set up in 2022 so UN investigators could also document the latest unrest “for potential future legal proceedings.”

Rights groups say bystanders were among those killed during the biggest crackdown since Shi’ite Muslim clerics took power in the 1979 revolution. Tehran has blamed “terrorists and rioters” backed by exiled opponents and foreign foes the US and Israel.

Iran‘s mission decried the rights council’s “politicized” resolution and rejected external interference, saying in a statement it had its own independent and robust accountability mechanisms to investigate “the root causes of recent events.”

Twenty-five states including France, Mexico, and South Korea voted in favor, while seven including China and India voted against and 14 abstained.

“This is the worst mass murder in the contemporary history of Iran,” Payam Akhavan, a former UN prosecutor of Iranian-Canadian nationality, told the meeting. He called for a “Nuremberg moment,” referring to the international criminal trials of Nazi leaders following World War II.

Iran‘s ambassador to the UN in Geneva, Ali Bahreini, told the Council its emergency session was invalid and gave Tehran’s tally of some 3,000 people killed in the unrest.

One Iranian official, however, has told Reuters that at least 5,000 people, including 500 members of the security forces, had been killed.

The US-based HRANA rights group said it has so far verified 4,519 unrest-linked deaths and had 9,049 additional deaths under review.

China, Pakistan, Cuba, and Ethiopia also questioned the utility of the rights session, with Beijing’s ambassador Jia Guide calling the unrest in Iran “a matter of internal affairs.”

It was unclear who would cover the costs of the extended UN inquiry amid a funding crisis that has stalled other probes.

Meanwhile, an influential Iranian cleric warned on Friday that Iran may target US-linked investments in the region in retaliation for any US attack on the Islamic Republic, Iranian news agencies reported.

President Donald Trump said on Thursday that the United States had an “armada” heading toward Iran but hoped he would not have to use it, as he renewed warnings to Tehran against killing protesters or restarting its nuclear program.

“The one trillion dollars you have invested in the region is under the watch of our missiles,” said Mohammad Javad Haj Ali Akbari, a leader of prayers that are held on Fridays in Tehran before a large gathering. He did not specify which investments he was referring to.

Separately, Iran‘s top prosecutor Mohammad Movahedi denied that Iran had called off 800 executions of people arrested in recent nationwide protests, as Trump has said.

“This claim is completely false. No such number exists, nor has the judiciary made any such decision,” Movahedi was quoted as saying by the judiciary’s news agency Mizan.

Iranian Foreign Minister Abbas Araqchi told Fox News last week “There is no plan for hanging at all” by Iran, when asked about the anti-government protests.

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US Threatens to Starve Iraq of Its Oil Dollars Over Iranian Influence, Sources Say

A general view shows al-Firdous Square in Baghdad, Iraq, July 27, 2022. Photo: REUTERS/Ahmed Saad

Washington has threatened senior Iraqi politicians with sanctions targeting the Iraqi state – including potentially its critical oil revenues – should armed groups backed by Iran be included in the next government, four sources told Reuters.

The warning is the starkest example yet of US President Donald Trump’s campaign to curb Iran-linked groups’ influence in Iraq, which has long walked a tightrope between its two closest allies, Washington and Tehran.

The US warning was delivered repeatedly over the past two months by the US Charge d’Affaires in Baghdad, Joshua Harris, in conversations with Iraqi officials and influential Shi’ite leaders, according to three Iraqi officials and one source familiar with the matter who spoke to Reuters for this story. The message was delivered to some heads of Iran-linked groups via intermediaries, they said.

Harris and the embassy did not respond to requests for comment. The sources requested anonymity to discuss private discussions.

Since taking office a year ago, Trump has acted to weaken the Iranian government, including via its neighbor Iraq.

Iran views Iraq as vital for keeping its economy afloat amidst sanctions and long used Baghdad’s banking system to skirt the restrictions, US and Iraqi officials have said. Successive US administrations have sought to choke that dollar stream, placing sanctions on more than a dozen Iraqi banks in recent years in an effort to do so.

But Washington has never curtailed the flow of dollars from the oil revenues of Iraq, a top OPEC producer, sent via the Federal Reserve Bank of New York to the Central Bank of Iraq. The US has had de facto control over Iraq’s oil revenue since it invaded the country in 2003.

Iraqi Prime Minister Mohammed Shia al-Sudani’s office, the Central Bank of Iraq, and Iran‘s mission at the United Nations did not respond to requests for comment.

“The United States supports Iraqi sovereignty, and the sovereignty of every country in the region. That leaves absolutely no role for Iran-backed militias that pursue malign interests, cause sectarian division, and spread terrorism across the region,” a US State Department spokesperson told Reuters, in response to a request for comment.

The spokesperson did not answer Reuters questions about the sanction threats.

Trump, who bombed Iran‘s nuclear facilities in June, threatened to again intervene militarily in the country during protests last week.

NO ARMED GROUPS IN NEW GOVERNMENT

Among the senior politicians to whom Harris’ message was passed were Prime Minister Sudani, Shi’ite politicians Ammar Hakim and Hadi Al Ameri, and Kurdish leader Masrour Barzani, three of the sources said.

The conversations with Harris started after Iraq held elections in November in which Sudani’s political bloc won the single-largest bloc of seats but in which Iran-backed militias also made gains, the sources said.

The message centered on 58 members of parliament views by the US views as linked to Iran, all the sources said.

“The American line was basically that they would suspend engagement with the new government should any of those 58 MPs be represented in cabinet,” one of the Iraqi officials said. The formation of a new cabinet could still be months away due to wrangling to build a majority.

When asked to elaborate “they said it meant they wouldn’t deal with that government and would suspend dollar transfers,” the official said.

The US has had de facto control over oil revenue dollars from Iraq, a top OPEC producer, since it invaded the country in 2003.

Iran has long supported an array of armed factions in Iraq. In recent years, several have entered the political arena, standing for election and winning seats as they seek a slice of Iraq’s oil wealth.

Renad Mansour, director of the Iraq Initiative at London’s Chatham House think tank, said armed groups were increasingly benefiting from positions in Iraq’s massive bureaucracy and so took the threat of cutting dollar flows seriously.

“The US has significant leverage,” he said. “The threat of the loss of access to US dollars, which is how Iraq’s economy functions through the sale of oil, has made it very concerning.”

WASHINGTON OPPOSES FIRST DEPUTY SPEAKER

One of the people Washington objects to is Adnan Faihan, a member of the powerful, Iran-backed political and armed group Asaib Ahl al-Haq (AAH), who was elected first deputy speaker of parliament in late December, the Iraqi official and the source with knowledge of the matter said.

They said the US opposed Faihan’s appointment to the post.

In a sign the pressure campaign was working, AAH leader Qais al-Khazali communicated a willingness to the Americans to remove Faihan as deputy speaker, the Iraqi official said. Faihan currently remains in his position.

The AAH media office and Faihan did not immediately respond to a request for comment and neither did Faihan.

In the last government, AAH held the education ministry, and Iraqi officials say it is seeking to participate in the next government too.

AAH was a key group in a sophisticated oil smuggling network generating at least a $1 billion a year for Iran and its proxies in Iraq, sources previously told Reuters.

Khazali was sanctioned by Washington in 2019 for AAH’s alleged role in serious human rights abuses, related to the killing of protesters in Iraq that year and other violence, including a 2007 attack that killed five US soldiers. At the time, he dismissed the sanctions as unserious.

DOLLAR CONTROL

Iraq holds the bulk of proceeds from its oil export sales at a Central Bank of Iraq account at the Federal Reserve Bank of New York.

Though it is a sovereign account of the Iraqi state, the arrangement gives the US practical control over a critical choke point of Iraqi state revenues, making Baghdad reliant on Washington’s goodwill.

“US efforts to achieve stability in the region are focused on ensuring states retain their sovereignty and can achieve security through mutual economic prosperity,” the State Department spokesperson said in their reply to Reuters questions.

The move to pressure Baghdad with a possible suspension of dollars takes place as the US begins marketing Venezuelan oil, which followed the capture of Venezuelan leader Nicolas Maduro in Caracas by US forces and his transfer to New York to be put on trial in relation to drug charges.

The US Department of Energy has said all proceeds from Venezuelan oil sales would be initially settled in US-controlled accounts at globally recognized banks.

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