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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

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Trump’s new Gaza plan marks a radical break from Israeli policy — can it succeed?

The United States has in effect broken with Israeli policy, cleverly engineering the Palestinian Authority’s return to Gaza.

President Donald Trump’s plan for the second stage of the Gaza ceasefire, the launch of which was announced Wednesday, involves the creation of a transitional Palestinian technocratic authority with strong ties to the PA. This collapses fictions Israel has sustained for years: that Gaza can be stabilized without the PA, which was ousted from the territory by Hamas in 2007; that the PA is no better than Hamas; and even that Palestinian governance itself is illegitimate, a belief held by the most extreme Israeli nationalists.

Reality has finally prevailed, and that reality is that the PA, flawed though it is, remains the only Palestinian political body capable of replacing Hamas in Gaza.

The logic expressed by those, like Israeli Prime Minister Benjamin Netanyahu, who aim to keep the PA out of Gaza, has brought Israel to the brink. Splitting Palestinian governance between Hamas and the PA, long Netanyahu’s strategy, led to unmitigated disaster, and public anger is at a boil.

Which means that the PA must return to Gaza not only for the sake of Palestinians, but also for Israelis. The Zionist project must be steered away from permanent war, international isolation and internal decay. That means finding a way to work toward a sustainable future with the Palestinians — which almost certainly means, in turn, accepting the PA as their legitimate government.

Decades of misleading rhetoric

Since the establishment of a ceasefire, brokered by Trump’s administration, in September, Hamas has reasserted control over large parts of Gaza. Militarily weakened, it survived politically — because Israel still refused to empower any viable Palestinian alternative.

That return to the status quo in many ways serves Netanyahu’s agenda. Keeping Hamas in power allows for a state of permanent emergency and despair about the chances for peace — the very forces that Netanyahu has, for decades, successfully turned into political capital. “There is no difference between the PA and Hamas” became a mantra — as if a political bureaucracy and a theocratic militia that massacres civilians and rejects coexistence on principle could be legitimately compared.

Now, as long as Hamas rules Gaza, its very presence constitutes an emergency narrative that Netanyahu can use to delay the accountability over his responsibility for Oct. 7: Wartime is no time for politics.

The Palestinian Authority, by contrast, has been treated as dangerous because it represents a measure of pragmatism.

The PA, ineffective as it has been, could be the basis of a functional political framework that would force Israel to confront the need for separation from the Palestinians, real borders, and eventual Palestinian statehood. That’s especially true because there’s the potential for actual peace with a Palestine run by the PA, which already coordinates with Israel at enormous political cost in the West Bank, where its security forces arrest militants and dismantle extremist cells.

New governance for Gaza

The technocratic committee put forward to govern Gaza under Trump’s second phase plan is formally nonpartisan, but its personnel and legitimacy are largely drawn from the ranks of the PA, with Ali Shaath, a former PA deputy minister, set to lead the effort. Others come from the same institutional ecosystem, because there is simply no other reservoir of Palestinian administrative experience. The PA has publicly endorsed the framework. Israel must now also meet its own obligations under the Trump plan — no matter how distasteful its leaders might find the plan’s endorsement of the PA to be.

That means, chiefly, that Israel must declare clearly that once Gaza is stabilized by the technocratic committee, it is prepared to enter negotiations toward a Palestinian state, with final borders to be determined later. Israel can openly state its intention to retain major settlement blocs in the West Bank and seek long-term security arrangements in the Jordan Valley. But it should also affirm in principle its readiness to recognize a Palestinian state and guarantee access arrangements in Jerusalem.

These statements would not resolve the conflict, by any means. But they would go some way toward restoring credibility.

To get there, Hamas must surrender its weapons in Gaza, with an international stabilization force present to keep the peace. The best chance for disarmament is if the weapons are handed to Palestinians. By default, the PA security forces will be the best candidates for the job, as the new technocratic government lacks a security arm. Hamas’s senior leadership should probably be allowed to exit into exile.

To build a Palestinian consensus in this direction, regional powers — Qatar, Egypt, Saudi Arabia, the United Arab Emirates, and Turkey — must make reconstruction conditional on disarmament. The choice must be unmistakable: real recovery without any trace of a Hamas militia – or years in tent cities.

If all this is achieved, the real work begins. Areas under the new authority must visibly improve. Adequate housing, electricity, water, education, employment, and free movement must return in ways Palestinians can measure. The comparison with Hamas rule must be obvious.

Reformations in the PA — and Israel

Such a process with the PA should also be made conditional.

As existing U.S. proposals suggest, the PA must be required to undertake concrete reforms, including by overhauling educational materials that appear to condone violence against Israelis and ending payments to the families of imprisoned militants.

Senior PA officials have already signaled willingness to move on both fronts. These are achievable changes,

The payoff would be immense, potentially including normalization with Saudi Arabia, broader reconciliation of Israel the Arab and Muslim worlds, the gradual erosion of the global delegitimization campaign against Israel, and renewed international cooperation — especially in confronting Iran’s nuclear program, ballistic missiles, and regional militias. In time, Zionism would once again be seen as a serious national project capable of difficult, mature decisions.

The catch: Little of this is likely to happen under the current Israeli government.

That is the central truth of 2026, an election year: a change of leadership in Israel is not optional for anyone who wants a better future. The disaster of the Oct. 7, 2023 attack was the culmination of years of strategic failure, ideological paralysis, and the reckless empowerment of Hamas. This is what happens when complacent societies repeatedly elevate unfit leadership in the face of existential danger.

So Israelis must decide: will they support a government that thrives on permanent conflict, or endorse the possibility of peace?

The post Trump’s new Gaza plan marks a radical break from Israeli policy — can it succeed? appeared first on The Forward.

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California’s Gavin Newsom Proposes Budget Increase for State Universities Amid Federal Funding Threats

California Gov. Gavin Newsom in Sacramento, California, US, on Aug. 8, 2025. Photo: REUTERS/Carlos Barria

California Gov. Gavin Newsom, a rumored potential candidate for US president in 2028, has proposed hundreds of millions of dollars in new funds for state universities amid the Trump administration’s policy of canceling federal grants and contracts held by institutions which it accuses of failing to combat campus antisemitism.

Newsom previously sought to cut funding to the University of California (UC) and California State University (CSU) by 8 percent during the 2025-2025 fiscal year (FY), before dropping that figure to 3 percent. Then on Friday, the governor proposed a new budget which would increase next year’s appropriation by $350.6 million for UC and $365.7 million for CSU, raising the state’s general fund for the schools to $5.3 billion and $5.6 billion, respectively.

“The budget introduced today by Gov. Newsom continues to provide critical support for the university and our students,” UC president James B. Milliken said in a statement responding to the news. “State support is more important than ever, as we face tremendous financial pressures stemming from rising costs and unprecedented federal actions. UC campuses rely on funding stability to serve students and maintain the academic and research excellence that has made UC the world’s greatest research university.”

He added, “An investment in UC is an investment in California’s future. I look forward to our ongoing partnership with Gov. Newsom and the legislature to ensure that our students have what they need to succeed at UC and beyond.”

The move, even as it defers $129.7 million for UC and $143.8 million for CSU to a later date, gives the schools breathing room as they fear the Trump’s administration’s confiscation of funds. Last year, for example, the administration impounded $250 million from the University of California, Los Angeles (UCLA).

US President Donald Trump ordered the money canceled in August after determining that the school exposed Jewish students to discrimination by refusing to intervene when civil rights violations transpired or failing to correct a hostile environment after the fact. He ordered the move even after UCLA agreed to donate $2.33 million to a consortium of Jewish civil rights organizations to resolve an antisemitism complaint filed by three students and an employee.

UCLA was sued and excoriated by the public over its handling of a “Gaza Solidarity Encampment” that an anti-Zionist student group established on campus in the final weeks of the 2024 spring semester. Witnesses said that it was a source of antisemitism from the moment it became active, and according to the lawsuits, students there chanted “death to the Jews,” set up illegal checkpoints through which no one could pass unless they denounced Israel, and ordered campus security assigned there by the university to ensure that no Jews entered it.

Many antisemitic incidents occurred at UCLA before the institution was ultimately sued and placed it in the crosshairs of the Trump administration.

Just five days after Hamas’s Oct. 7, 2023, massacre across southern Israel, as previously reported by The Algemeiner, anti-Zionist protesters chanted “Itbah El Yahud” at Bruin Plaza, which means “slaughter the Jews” in Arabic. Other incidents included someone’s tearing a chapter page out of Philip Roth’s 2004 novel The Plot Against America, titled “Loudmouth Jew,” and leaving it outside the home of a UCLA faculty member, as well as Students for Justice in Palestine (SJP) staging a disturbing demonstration in which its members cudgeled a piñata, to which a picture of Israeli Prime Minister Benjamin Netanyahu’s face was glued, while shouting “beat the Jew.”

On the same day that UCLA settled the suit, the US Department of Justice’s Civil Rights Division ruled that UCLA’s response to antisemitic incidents constituted violations of the Equal Protection Clause of the Fourteenth Amendment of the US Constitution and Title VI of the Civil Rights Act.

“Our investigation into the University of California system has found concerning evidence of systemic antisemitism at UCLA that demands severe accountability from the institution,” Attorney General Pamela Bondi said in a statement at the time. “This disgusting breach of civil rights against students will not stand: the [Department of Justice] will force UCLA to pay a heavy price for putting Jewish Americans at risk and continue our ongoing investigations into other campuses in the UC system.”

Newsom has positioned himself as an ally of higher education throughout its clash with Trump. In August, he demanded that Harvard University president Alan Garber resign rather than reach a deal with the Trump administration that would restore federal funding to Harvard in exchange for the school’s agreeing to conservative demands for addressing campus antisemitism and shuttering diversity, equity, and inclusion (DEI) programs.

“You don’t work with Donald Trump — only FOR Donald Trump,” Newsom protested, writing on the X social media platform. “Looks like Harvard has chosen to surrender. Alan Garber must resign. An absolute failure of leadership that will have demonstrable impacts to higher education across our country. He should be ashamed.”

He added, “California will never bend the knee.”

Newsom had days earlier criticized Trump’s effort to combat antisemitism and reform higher education, denouncing it as “disgusting political extortion.”

Follow Dion J. Pierre @DionJPierre.

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Ex-Yale Law School Professor Dismisses Iran Protests Over ‘Zionist’ Backing, Justifies Regime Oppression

Protesters march in downtown Tehran, Iran, Dec. 29, 2025. Photo: Screenshot

A former Yale University professor who was fired over her connection to a fundraising front for the Popular Front for the Liberation of Palestine, a US-designated terrorist organization, has drawn scrutiny again for dismissing anti-regime protests in Iran due to “Zionist endorsement,” defending Tehran’s crackdown on dissent, and castigating US law enforcement.

“In the imperial countries, the police function as the domestic arm of the empire,” Helyeh Doutaghi wrote in an essay published by the far-left Progressive International on Jan. 6. “They suppress dissent, criminalize resistance, and enforce accumulation through violence particularly against Black, Indigenous, and other Peoples of Color.”

Doutaghi then claimed that law enforcement in New Haven, Connecticut, the location of Yale, is “trained by the Israeli military” and that “policing is inseparable from imperial colonial violence.”

In contrast, she argued, Iran’s “Law Enforcement Command,” notorious for atrocities such as killing a young woman who was in custody for not wearing a head covering in accordance with the country’s Islamic dress code, “exists within a radically difference context,” having faced “sustained attempts at regime change operations and color revolution tactics.”

Doutaghi appears to see Jewish maneuvering behind the Iranian people’s efforts to resist their government’s theocratic, authoritarian rule. She argued that the “Woman, Life, Freedom” protests of 2022, which erupted in the wake of the regime’s killing of 22-year-old Mahsa Amini, were commandeered by “Zionist endorsement, coordinated diasporic networks, and sustained media warfare” to achieve “regime change.”

The article came out as the Iranian regime began cracking down on a new round of anti-government protests with an unprecedented scale of violence, reportedly killing thousands of demonstrators over the past two weeks.

In a viral post, Paul Mason, contributing editor for The New World, said Doutaghi’s essay represents the “logic of decolonization’ theory,” in which, he added, “Western cops bad; Iranian cops good. Woman rights good — but not if it leads to revolution in Iran.”

Yale Law School (YLS) fired Doutaghi in March after independently verifying a report by Jewish Onliner which exposed her membership in Samidoun, which identifies itself as a “Palestinian prisoner solidarity network.”

Founded in 2011 in the Canadian province of British Columbia, Samidoun is a “front group” for the PFLP — which gained infamy in the 20th century for perpetrating a series of airplane hijackings — according to the US and Canadian governments. The US and Canada each imposed sanctions on Samidoun in October 2024, labeling the organization a “sham charity” and accusing it of fundraising for designated terrorist groups such as PFLP.

Samidoun also described the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel as “a brave and heroic operation.”

Yale noted that Doutaghi was publicly listed on Samidoun’s website as a member.

Doutaghi denounced the inculpatory facts uncovered by the university as “fabricated claims” and lodged counteraccusations which blamed her being outed on Zionists.

“Yale has engaged in bad faith throughout this ‘process,” she wrote in a statement posted on X after being placed on leave. “YLS’s singular concern with maintaining the approval of the Zionist backers who bankroll their complicity in genocide led the organization to pressure me into an interrogation that I had every reason to believe was designed not to uncover the truth, but to justify a predetermined outcome.”

She continued, “What is clear is that YLS actions constitute a blatant act of retaliation against Palestinian solidarity — a violation of my constitutional rights, free speech, academic freedom, and fundamental due process rights. I am being targeted for one reason alone: for speaking the truth about the genocide of the Palestinian people that Yale University is complicit in.”

Doutaghi is another example of the higher education establishment’s embrace of scholars who promote anti-Israel animus, an issue that is driving the campus antisemitism crisis, according to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN).

Fifty percent of survey respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.

Meanwhile, the faculty’s activism provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists perpetrated against Jewish and Israeli members of campus communities following the Hamas-led Oct. 7, 2023, massacre across southern Israel, the groups said.

Another faculty source of campus antisemitism is the Faculty and Staff for Justice (FSJP) group.

FSJP is a spinoff of Students for Justice in Palestine (SJP), a group with links to Islamist terrorist organizations. FSJP chapters have been cropping up at colleges since the Oct. 7 atrocities, and throughout the 2023-2024 academic year, its members, which include faculty employed by the most elite US colleges, fostered campus unrest, circulated antisemitic cartoons, and advocated severing ties with Israeli companies and institutions of higher education.

In September 2024, AMCHA Initiative, a higher education watchdog, published a study offering evidence that FSJP inspired antisemitic hate crimes, anti-Israel divestment measures, and the collapse of discipline and order on college campuses. Using data analysis, AMCHA found a correlation between a school’s hosting an FSJP chapter and anti-Zionist and antisemitic activity. For example, the researchers found that the presence of FSJP on college campuses increased by seven times “the likelihood of physical assaults and Jewish students” and increased by three times the chance that a Jewish student would be subject to threats of violence and death.

Follow Dion J. Pierre @DionJPierre.

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