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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
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The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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How Russian and Austrian politics gave rise to modern Yiddish literature
פֿון װאַנען האָט זיך גענומען די מאָדערנע ליטעראַטור אױף ייִדיש און העברעיִש? ביז הײַנט האָט מען געהאַלטן, אַז זי איז געװען אַ פּועל־יוצא פֿון דער השׂכּלה־אידעאָלאָגיע, װאָסער ציל איז געװען צו דערציִען די ייִדישע מאַסן אינעם גײַסט פֿון דער אײראָפּעיִשער אױפֿקלערונג־קולטור.
עופֿר דינעס (קאָלאַמביע־אוניװערסיטעט) האַלט, אַז אַ װיכטיקע ראָלע אין דער אַנטוויקלונג פֿון דער מאָדערנער ליטעראַטור בײַ ייִדן האָט געשפּילט די נײַע קאָלאָניאַלע פּאָליטיק פֿון די רוסישע און עסטרײַכישע אימפּעריעס נאָך די צעטײלונגען פֿון פּױלן סוף־18טן יאָרהונדערט.
אונטער דער אַלטער פּױלישער מאַכט האָבן ייִדישע יחידים ניט געהאַט קײן דירעקטן שײכות צו דער מלוכה. די קהילות האָבן זיך געפֿירט לױט זײערע אײגענע תּקנות און מנהגים, און זײער קאָלעקטיװער פֿאָרשטײער פֿאַר דער מלוכה איז געװען דער װעד ארבע ארצות (די פֿאַרװאַלטונג פֿון פֿיר לענדער).
די נײַע אימפּעריאַלע מלוכות האָבן אָפּגעשאַפֿן דעם דאָזיקן רעזשים און גענומען אײַנפֿירן אַלגעמײנע געזעץ־געבונג פֿאַר אַלע אונטערטאַנער זײערע, ייִדן בתוכם. דינעסעס בוך באַשרײַבט ווי אַזוי די משׂכּילים האָבן גענומען אױף זיך די אױפֿגאַבע צו דערקלערן די דאָזיקע פּאָליטיק פֿאַר די ייִדישע מאַסן דורך זײערע ליטעראַרישע װערק.
דאָס קעפּל פֿון דינערס בוך לאָזט זיך ניט גענױ איבערזעצן אױף ייִדיש. דאָס ענגלישע װאָרט fiction האָט צװײ פֿאַרשײדענע באַטײַטן: בעלעטריסטיק און פֿיקציע, און זײ בײדע באַלאַנגען צו דעם מײן פֿונעם קעפּל: “די בעלעטריסטיק/פֿיקציע פֿון דער מלוכה“.
דורך זײערע בעלעטריסטישע װערק, האַלט דינעס, האָבן די משׂכּילישע מחברים געשאַפֿן אַן אידעאַליזירטן אימאַזש, אַ „פֿיקציע“, פֿון דער גוטװיליקער מלוכישער מאַכט, װאָס זאָרגט זיך װעגן דעם װױלזײַן פֿון אַלע אירע אונטערטאַנער.
די דאָזיקע פּאָזיציע האָט פֿאָרמולירט ישׂראל אַקסענפֿעלד (1787־1866) אין „דאָס שטערנטיכל“, דעם ערשטן ייִדישן ראָמאַן: „דאָס פּױלישע ביטערע אָנגעבלאָזענע גדלות, די פּױלישע גאװה איז בײַם רוס ניטאָ. אַ רוס, אַז ער קען זיך מיט אַ ייִדן און האָט מיט אים עטלעכע מאָל צו טאָן, רופֿט ער אים ׳בראַט׳’ [ברודער]. אַפֿילו דער פֿאַקטאָר [קאָמיסיאָנער], אַז ער [דער ייִד] דינט אים געטרײַ, האָט ער אים ליב.“
דינעסעס העלדן זײַנען פֿאַרשײדענע פֿיגורן. אײניקע זײַנען באַרימט, װי דער „זײדע“ פֿון דער ייִדישער ליטעראַטור, שלום־יעקבֿ אַבראַמאָװיטש (מענדעלע מוכר ספֿרים); דער גאַליציאַנער משׂכּיל יוסף פּערל און רבי נחמן פֿון בראַצלעװ.
אַנדערע זײַנען שוין כּמעט פֿאַרגעסן געװאָרן, װי דער העברעיִשער דיכטער משה אלחנן — דער מחבר פֿון צװײ העברעיִשע לױבגעזאַנגען. אײן שיר איז געװען געװידמעט דעם פּױלישן קעניג און דער צװײטער — דעם רוסישן צאַר. אַ צווייטער בײַשפּיל איז דער עסטרײַכישער באַאַמטער יאָהאַן עדואַרד זאַק, דער פֿאַרפֿאַסער פֿון אַ סאַטירישן ראָמאַן, װאָס מאַכט חוזק פֿון די גאַליציאַנער חסידים.
עס איז גוט באַקאַנט, אַז די משׂכּילים, בפֿרט דער טאַרנעפּאָלער סוחר יוסף פּערל, האָבן אין זײערע סאַטירישע חיבורים אױסגעלאַכט די חסידים..
אָבער מיט דער צײַט האָט פּערל דערזען, אַז דאָס איז ניט גענוג פֿאַר באַקעמפֿן די השפּעה פֿון חסידות. ער האָט זיך גענומען מסרן זײ צו די עסטרײַכישע אינסטאַנצן דורך זײַנע ליטעראַרישע װערק. װײַזט אױס, אַז די עסטרײַכישע פּאָליצײ האָט געהאַט מומחים, װאָס האָבן געקענט לײענען ייִדיש און העברעיִש.
להיפּוך צו די משׂכּילים, זײַנען די חסידים ניט געװען אײַנשטימיק אין זײער באַצי צו דער רוסישער אימפּעריע. דער גרעסטער אָנהענגער פֿון רוסלאַנד איז געװען דער גרינדער פֿונעם חב״ד, ר׳ שניאור זלמן פֿון ליאַדי. ער האָט געהאַלטן, אַז די קאָנסערװאַטיװע רוסישע פּאָליטיק העלפֿט באַשיצן ייִדישקײט קעגן די נײַע מערבֿדיקע אידעען.
ר׳ נחמן פֿון בראַצלעװ האָט געהאַט אַן אַנדער דעה. כּסדר האַלט מען זײַנע סיפּורי־מעשׂיות פֿאַר מיסטישע אַלעגאָריעס. אַ סך פֿון זײ דערצײלן װעגן אַ מלך און זײַן מלוכה. אַלעגאָריש טײַטשט מען דאָס אױס װי דער רבונו של עולם און די באַשאַפֿענע װעלט זײַנע.
אָבער דינעס לײענט די דאָזיקע מעשׂיות דורך אַ היסטאָרישן פּאָליטישן שפּאַקטיװ. ער האַלט, אַז צו מאָל איז דער מלך טאַקע פּשוט אַ קעניג און זײַן קעניגרײַך איז אַן עכטע מלוכה.
ר׳ נחמנס קריטיק פֿון דער נײַער אימפּעריאַלער פּאָליטיק איז ספּעציעל בולט אין דער „מעשׂה ממלך שגזר שמד“ („מעשׂה װעגן אַ קעניג װאָס האָט באַפֿוילן שמד“), װאָס מאָלט אױס אַ דעספּאָטישן מאָנאַרך.
דורך זײַנע אַלעגאָריעס האָט ר׳ נחמן געפּרוּװט דערקלערן זײַנע חסידים, אַז די נײַע רוסישע בעלי־בתּים זײַנען אױסן מװתּר צו זײַן די אױטאָנאָמיע, װאָס די ייִדישע קהילות האָבן גענאָסן אונטער דער פּױלישער מאַכט.
ר׳ נחמנס כּװנה, האַלט דינעס, איז געװען צו באַשיצן ייִדן פֿון דער נײַער מאַכט. צוליב דעם האָט ער ספּעציעל אױסגעקליבן די שטאָט בראַצלעװ (בראַסלעװ) אין פּאָדאָליע פֿאַר זײַן רעזידענץ, װײַל דאָס איז געװען אַן אַדמיניסטראַטיװער קרײַז־צענטער.
ר׳ נחמן האָט געהאָפֿט, אַז בראַצלעװ װעט זײַן „די פֿאַבריק פֿון ייִדישקײט“, און אַזױ אַרום „װעט די גאַנצע װעלט ווערן בראַסלאַװער חסידים“. די דאָזיקע װערטער האָט פֿאַרשריבן זײַן געטרײַער תּלמיד ר׳ נתן שטײנהאַרץ.
דינעס איז אַ געניטער דערצײלער. אױף די זײַטן פֿון זײַן בוך טרעפֿן זיך פּױלישע פּריצים, רוסישע מיליטער־לײַט, עסטרײַכישע פּאָליצײ און כּל־מיני ייִדן: משׂכּילים, חסידים, משומדים. ער אַנטפּלעקט פֿאַרכאַפּנדיקע פּרטים און אומשטאַנדן, װאָס לאָזן אױף ס׳נײַ אױסטײַטשן ליטעראַרישע טעקסטן.
סוף־18טן און אָנהײב־19טן יאָרהונדערט איז געװען אַ שטורעמדיקע תּקופֿה איבער גאַנץ אײראָפּע. די צעטײלונגען פֿון פּױלן און דערנאָך די מלחמות קעגן נאַפּאָלעאָנישן פֿראַנקרײַך האָבן שטאַרק געענדערט די פּאָליטישע מאַפּע פֿון מיטל־ און מזרח־אײראָפּע.
די דאָזיקע דראַמאַטישע געשעענישן האָבן פֿאַרטיפֿט דעם שפּאַלט אינעם פּױלישן ייִדנטום. די העכערע שיכטן, פֿאַרמעגלעכע שטאָטישע בעלי־בתּים, האָבן לרובֿ געשטיצט די נײַע פּאָליטיק און געצױגן נוצן פֿון דער לעגאַלער אָרדענונג אין רוסלאַנד און עסטרײַך.
אָבער די אָרעמע שטעטלדיקע מאַסן, בפֿרט חסידים, האָבן חושד געווען, אַז די נײַע מאַכט מאַכט וועט זיך אַרײַנמישן אין זײער עסקים כּדי אָפּצוציִען ייִדן פֿון ייִדישקײט.
בײדע צדדים האָבן גענומען פֿאַרשפּרײטן זײערע אידעען דורך ליטעראַרישע טעקסטן אין פֿאַרשײדענע זשאַנערס, אַזעלכע װי מעשׂיות, לידער, ראָמאַנען און סאַטירישע פּאַמפֿלעטן. און פֿון אָט די דאָזיקע װיכּוחים איז אױסגעװאַקסן די מאָדערנע צװײ־שפּראַכיקע ייִדישע ליטעראַטור.
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2 top Iranian officials to face trial in absentia over deadly 1994 attack on Argentinian Jewish center
(JTA) — Two senior officials at the heart of Iran’s military and national security establishment are among the eight people set to face trial in absentia over their alleged roles in the 1994 terrorist bombing of the AMIA Jewish community center in Buenos Aires.
Argentine Federal Judge Daniel Rafecas issued the 648-page ruling Monday, formally processing the suspects and ordering an asset freeze of up to $500 million for each of them. The ruling attributes different roles to the suspects, ranging from senior Iranian officials who allegedly made and facilitated the decision to carry out the attack to individuals accused of providing diplomatic and operational support.
Ahmad Vahidi, the current commander-in-chief of Iran’s Islamic Revolutionary Guard Corps, and Mohsen Rezaei, secretary of Iran’s Supreme National Security Council, are among seven Iranian citizens and one Lebanese national formally charged in the case.
The other defendants are former Iranian intelligence minister Ali Fallahian; former foreign minister Ali Akbar Velayati; former Iranian diplomat Hadi Soleimanpour; former cultural attaché in Buenos Aires Mohsen Rabbani; former embassy official Ahmad Reza Asghari; and alleged Hezbollah operative Salman Raouf Salman, also known as Samuel Salman El Reda.
The judge charged the defendants with aggravated homicide and injuries motivated by racial or religious hatred. He classified the bombing as both a crime against humanity and an act of genocide.
The July 18, 1994 bombing of the AMIA building killed 85 people and injured over 300, remaining the deadliest terrorist attack in Argentine history.
The ruling was handed down after almost seven months of Iran’s war with the U.S. and Israel, with the Islamic Republic’s nuclear program at the center of international debate.
Argentine President Javier Milei, known for his pro-Israel views, noted the prosecution in his remarks Wednesday at the annual U.N. General Assembly, and placed it in the context of the threat he said Iran poses to the West.
“We have also made a geopolitical choice: We have aligned ourselves unequivocally with the West, with the United States and with Israel — countries with which we share a deep affinity of values and strategic complementarity,” he said. “That is why we condemn the Iranian regime’s attacks on the State of Israel, we have designated Iran’s Revolutionary Guard as a terrorist organization, and continue to seek justice for the two attacks carried out on Argentine soil in 1992 and 1994.”
The indictments followed a unanimous ruling also on Monday by the federal appeals court upholding the constitutionality of applying Argentina’s trial-in-absentia law to the AMIA case. The legislation, enacted in 2025, allows proceedings involving terrorism and crimes against humanity to continue when defendants deliberately evade Argentine justice.
The Jewish umbrella organization DAIA welcomed the decision. “Thirty-two years after the bombing of the AMIA-DAIA building, Argentina’s courts have taken a major step in the pursuit of truth and justice,” it said in a post on X. The post featured photos of the suspects formally charged by an Argentine judge under the headline “Historic Event.”
AMIA in a statement posted Tuesday said the decision marks “a decisive milestone in establishing the truth about the worst terrorist attack suffered by our country.” The trial date has not yet been set, but experts quoted by Argentine media estimate that it will take place next year. It would be the first trial in absentia in Argentina’s history.
This article originally appeared on JTA.org.
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Jewish Dems in Congress oppose plans to merge Holocaust and antisemitism envoys
(JTA) — Nearly two dozen Jewish Democrats in Congress signed a letter opposing plans to fold the State Department’s standalone Holocaust envoy office into the office of Rabbi Yehuda Kaploun, the Trump administration’s special envoy to monitor and combat antisemitism.
Kaploun has been pushing for the merger for months, and his efforts have divided Jewish leaders over the future of Holocaust diplomacy. Supporters of the move claimed that it would improve efficiency, while critics said it would flatten the attention given to Holocaust-specific issues, and criticized it as a power grab by Kaploun.
Opposition to the plan escalated Wednesday when 19 members of Congress, in a letter shared exclusively with the Jewish Telegraphic Agency, called for Secretary of State Marco Rubio to preserve the Holocaust envoy as “a distinct, permanent office led by a dedicated career State Department official.”
The officials, who are all members of the Congressional Jewish Caucus, wrote that the two offices “are complementary, but they are not interchangeable.” Kaploun’s office is “responsible for confronting contemporary antisemitism around the world,” the letter reads, while the Holocaust envoy’s office “focuses on Holocaust-era restitution, historical justice, remembrance, and accountability.”
Signatories on the letter include moderate Democrats such as Reps. Jared Moskowitz and Josh Gottheimer, and progressives including Reps. Jamie Raskin and Jan Schakowsky.
New York Rep. Jerry Nadler, who co-led the letter with Illinois Rep. Brad Schneider, said back in June that the potential move was “abominable” and a “vain attempt to consolidate power by Yehuda Kaploun.”
“If supporting Holocaust victims and their families was a priority to this Administration, they would seek further opportunities to support SEHI, not to eliminate it,” said Nadler, the House’s longest-serving Jewish member, using the acronym for the Holocaust envoy office.
Wednesday’s letter called for Rubio to not only preserve the role, which is currently vacant, but also to “immediately appoint a new Special Envoy for Holocaust Issues.” Rubio has not named a successor to Ellen Germain, whose term ended on July 31 after she took over in August 2021.
Germain notably emphasized the need for European nations to sustain remembrance of the Holocaust and their roles in its perpetration; top Trump administration figures, including Vice President JD Vance, have said that the current intensity of Holocaust commemoration in Europe is counterproductive.
A group of Jewish organizations, including the Anti-Defamation League, American Jewish Committee and B’nai Brith International, had called on Rubio to fill the impending vacancy back in April. Doing so, the groups wrote, would “demonstrate the prioritization that the United States ascribes to preserving the uniqueness of the Holocaust through this special office,” and “ensure that its critical work continues.”
A separate host of Jewish groups, including the Combat Antisemitism Movement, the Union of Orthodox Jewish Congregations of America, the World Jewish Congress and Chabad-Lubavitch World Headquarters, had called for Rubio to go ahead with the merger in June to increase efficiency and avoid “duplicative efforts” by the two offices.
The Jewish Democrats’ letter this week refuted that argument.
“Combining them would not streamline efficiency or eliminate any meaningful duplication; it would risk diminishing the focus, experience, and institutional capacity necessary for each,” the letter reads.
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