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A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?
(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.
Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.
The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.
The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.
Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.
But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.
The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.
“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”
For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”
Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”
A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.
That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.
Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)
“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”
Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”
(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)
In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.
Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”
“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.
“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”
But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.
“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”
—
The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.
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Jewish groups defend European media monitors banned for what State Dept. calls ‘censorship’
Two major Jewish groups defended a digital hate-speech researcher who has been barred by President Donald Trump’s administration from entering the country.
Representatives for Jewish Federations of North America and the Jewish Council for Public Affairs responded after the U.S. State Department restricted the visas of five European digital speech activists. The banned activists include two who helped Jewish college students sue the social network X over the proliferation of antisemitic content on the platform, and another who has advised Jewish federations on social media hygiene. The government made the announcement late Tuesday.
Secretary of State Marco Rubio said he was taking these steps in order to combat “censorship.”
“For far too long, ideologues in Europe have led organized efforts to coerce American platforms to punish American viewpoints they oppose,” Rubio wrote on X. “The Trump Administration will no longer tolerate these egregious acts of extraterritorial censorship.”
But representatives for JFNA and the JCPA, two groups that have worked extensively with the British digital researcher Imran Ahmed, stood up for him in interviews with the Jewish Telegraphic Agency. Ahmed, the group leaders said, is an important ally in the fight against antisemitism.
“He is a valuable partner in providing accurate and detailed information on how the social media algorithms have created a bent toward antisemitism and anti-Zionism, and he will remain a valuable partner,” Dennis Bernard, head of government relations for JFNA, told JTA about Ahmed.
Ahmed’s research has helped inform the federation movement’s larger strategy to counter antisemitism on social media. Last month JFNA and Ahmed’s group, the Centre for Countering Digital Hate, jointly released a report detailing how Instagram’s algorithm promotes antisemitism.
Ahmed also presented his findings at JFNA’s recent General Assembly in Washington, as well as at a Jewish Funders Network convening, and has spoken at the Eradicate Hate Global Summit in Pittsburgh — which was founded in the aftermath of the 2018 Tree of Life shootings. Separately, he has researched the proliferation of antisemitic content across various social networks following the Oct. 7 Hamas attacks.
Bernard declined to comment on Rubio’s move to restrict Ahmed’s visa, but noted, “We will look into this.” Regarding Ahmed, Bernard said, “If there’s something there we don’t know about, of course we will terminate our relationship with him.”
JCPA CEO Amy Spitalnick also praised Ahmed’s work fighting antisemitism. She harshly criticized the State Department’s targeting of him.
“He’s dedicated his career to fighting online hate and extremism,” Spitalnick told JTA about Ahmed. She denounced his targeting as “all part of the broader weaponization of the federal government to go after perceived political enemies and advance an extremist agenda, which in this case is to push back against any regulation of tech.”
Ahmed and Spitalnick began working together in the aftermath of Spitalnick’s successful effort to prosecute the organizers of the “Unite the Right” march in Charlottesville, Virginia. They bonded over a shared interest in how online spaces were giving rise to hate activities like the rally. They have since partnered on a report about antisemitism on X. Shortly after Oct. 7, Ahmed appeared in a webinar with Spitalnick discussing how extremist groups were seizing on the attacks to spread antisemitism and anti-Muslim sentiments.
Ahmed wasn’t the only target on the State Department’s list with connections to Jewish groups.
In 2023 the European Union of Jewish Students, a group representing pro-Israel Jewish university students throughout Europe, sued X, then called Twitter, in German court over the proliferation of antisemitic content, including Holocaust denial, on the social network. Filing alongside them was HateAid, a German legal group that says it “advocates for human rights in the digital space.”
HateAid’s leaders, Josephine Ballon and Anna-Lena von Hodenberg, were also named on the State Department’s list of visa restrictions this week.
“Twitter has betrayed our trust. By allowing hateful content to spread, the company fails to protect users, and Jews in particular,” Avital Grinberg, then the head of the European Union of Jewish Students, said about her lawsuit at the time. “If Jews are forced out of the virtual space due to antisemitism and digital violence, Jewish life will become invisible in a place that is relevant to society.”
“Twitter owes us a communication platform where we can move freely and without fear of hatred and agitation,” Ballon, the head of HateAid’s legal team, said then.

Anna-Lena von Hodenberg, founder of HateAid, attends the ceremony for the presentation of the 2021 ifa Award for the Dialogue of Cultures, at Allianz Forum in Berlin, Sept, 14, 2021. (Adam Berry/Getty Images)
Reached for comment Wednesday, Grinberg said the Trump administration’s move against HateAid’s leaders was “dangerous for people like us.”
“For me personally, and I think for many young Jews who are exposed to antisemitism online, these organizations are crucial,” she said. “These are people who give us tools to respond to the hatred we experience online every day, across all the platforms.”
Today Grinberg is general manager of EU Watch, a watchdog group that critiques the European Union from a pro-Israel perspective.
The individuals were targeted as part of a larger battle on the right to fight what conservatives see as an effort by tech activists to silence conservative voices — an effort that is clashing with institutional Jewish groups’ longstanding push for tougher restrictions on tech platforms to limit the spread of antisemitism and Holocaust denial.
In a statement explaining the restrictions, the State Department said the five activists had run afoul of a visa law passed earlier this year aimed at “foreign nationals who censor Americans.”
On X, Rubio said the administration “will take steps to bar leading figures of the global censorship-industrial complex from entering the United States. We stand ready and willing to expand this list if others do not reverse course.”
The U.S. crackdown on tech activists comes as antisemitism and other kinds of hate content have proliferated on American tech platforms, whose leaders — including some Jews like Instagram and Facebook owner Mark Zuckerberg — have largely cultivated warm relationships with President Trump since he reassumed power.
Regulators in Europe, where laws around Holocaust denial and other forms of hate speech are stricter than in the U.S., have sought to impose a stronger hand on tech platforms that operate on the continent. European regulators have particularly expressed concern about X, where antisemitism and Holocaust denial have become a particularly acute problem.
X is run by billionaire Elon Musk, who is both the world’s richest man and a onetime key Trump ally who played a prominent role in the early months of his administration. Though Musk and Trump have since appeared to have a falling-out, Musk has continued to promote right-wing ideas and Republican causes on X, and has also endorsed European far-right parties. He has long flirted with antisemitic ideas on the platform himself, and has regularly feuded with the Anti-Defamation League.
Sarah Rogers, U.S. undersecretary of state for public diplomacy, gave a more extensive rundown of the reasons behind each visa restriction on X (itself reposted by Musk).
HateAid, Rogers claimed, “routinely demands access to propriety [sic] social media platform data to help it censor more.” Rogers also singled out a remark Ballon had given on a 60 Minutes episode that she said the government found objectionable: “Free speech needs boundaries.”
Ahmed, according to Rogers, was a “key collaborator with the Biden Administration’s effort to weaponize the government against U.S. citizens.” She particularly took offense with the Centre for Countering Digital Hate’s focus on anti-vaccine rhetoric, which had included calls to deplatform Robert F. Kennedy Jr., who, among other things, has spread conspiracy theories linking Jews to COVID-19.
Today Kennedy is Trump’s Secretary of Health and Human Services. He praised the news of the visa restrictions on X, writing, “Once again, the United States is the mecca for freedom of speech!”

Imran Ahmed, CEO of the Centre for Countering Digital Hate, speaks at the Eradicate Hate summit in Pittsburgh, Pennsylvania, Oct. 5, 2023. On Dec. 23, 2025, the US State Department barred Ahmed and four other European digital anti-hate advocates from entering the country. (Screenshot via YouTube)
Rogers, the State Department undersecretary, also invoked a term closely associated with antisemitism — the blood libel — in her justification for why another European figure, Clare Melford, also fell under the new visa restrictions.
Melford runs the Global Disinformation Index, a British nonprofit that says it seeks to counter online disinformation but has been accused by conservative groups of bias. The group has in the past spoken out about misinformation “linking Jews to the origins of the COVID-19 pandemic.”
“If you question Canadian blood libels about residential schools, you’re engaging in ‘hate speech’ according to Melford and GDI,” Rogers wrote on X. She highlighted a description, purportedly from the group, referring to “digital denialism around residential schools.”
The passage highlighted by Rogers references Canada’s infamous residential school system, an effort to force cultural assimilation on the country’s Indigenous populations that resulted in the deaths of thousands of children and persisted for generations. Canada has issued formal apologies for residential schools, with a truth-and-reconciliation commission report concluding that they amounted to cultural genocide.
Conservative parties in Canada have questioned, downplayed or rejected accepted historical accounts of abuses under Canada’s residential school system.
The other European activist barred from the U.S. on Wednesday is Thierry Breton, a former European Union commissioner.
In a statement to JTA, HateAid blasted the decision to bar its leaders from the US as “an act of repression by a government that is increasingly disregarding the rule of law and trying to silence its critics by any means necessary.”
The group added, “We will not be intimidated by a government that uses accusations of censorship to silence those who stand up for human rights and freedom of expression. Despite the significant strain and restrictions placed on us and our families by US government measures, we will continue our work with all our strength — now more than ever.”
Grinberg, the Jewish former student who had sued X along with HateAid, wound up losing her case in German court. But the State Department’s latest moves against her allies, she said, may not amount to much in the end.
“It’s just a statement. Like, OK, two people cannot enter the US. It sucks for them. It sucks for democratic values and for the debating culture. But ultimately, I don’t see how Musk is particularly benefitting from that,” she said. “For me, it’s more a performative act.”
In early 2023, when they first sued Musk’s platform, “we thought antisemitism had never been as bad as it is now,” she said. “Now we see that it is even worse. But that’s why you need counterforces. You need people like them.”
This article originally appeared on JTA.org.
The post Jewish groups defend European media monitors banned for what State Dept. calls ‘censorship’ appeared first on The Forward.
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British police drop case against Bob Vylan for ‘Death to the IDF’ chant, sparking outrage from Jewish groups
British police ended an investigation into the British punk band Bob Vylan, months after the rap duo led thousands of Glastonbury music festival attendees in chants of “Death, death to the IDF.”
“We have concluded, after reviewing all the evidence, that it does not meet the criminal threshold outlined by the CPS for any person to be prosecuted,” wrote Avon and Somerset Police in a statement Tuesday. “No further action will be taken on the basis there is insufficient evidence for there to be a realistic prospect of conviction.”
Following the rap duo’s incendiary chant at Glastonbury, the pair were condemned Jewish leaders in the United Kingdom, and had their U.S. visas revoked by the State Department. In October, one of the band’s members, Bobby Vylan, doubled down on the anti-Israel chant in an interview with documentarian Louis Theroux.
“Simply because there is a high threshold for criminal conviction should in no way minimise the concerns raised by many sectors of society around the nature of the comments made,” the police statement continued.
In a post on X following the ruling, Bob Vylan argued that the criminal investigation into the chant “was never warranted in the first place.”
“We hope this news inspires others in the UK and around the world to speak up, in support of the Palestinian people, without fear,” the band wrote. “We have had our shows cancelled, visas revoked, our names tarnished and our lives upended, but what we have lost in peace and security we have gained tenfold in spirit and camaraderie.”
Bob Vylan’s chant at Glastonbury in June came months after the Irish rap group Kneecap kicked off a string of anti-Israel stunts by British musicians at the Coachella music festival in April. In September, terrorism charges against one of the band members, Liam O’Hanna, were also dropped.
The decision to drop the investigation into Bob Vylan was lambasted by Jewish groups in the United Kingdom, including the Community Security Trust, which cited the recent antisemitic terror attacks in Manchester, England and Sydney, Australia.
“It is deeply disappointing that vile calls for violence, repeated openly and without remorse, continue to fall on deaf ears,” the Community Security Trust told The Guardian. “Especially in the wake of the terror attacks in Manchester and Bondi, when will such calls finally be recognised for what they are: a real and dangerous instigator of bloodshed?”
Last week, police in London and Manchester announced that they would begin to arrest pro-Palestinian protesters who chant the slogan “globalize the intifada,” citing the Sydney attack on a Hanukkah event that killed 15.
“It is incredibly disappointing that the police and CPS have decided not to charge in this case, particularly when police forces in London and Manchester are adopting a stronger approach to tackling hateful rhetoric,” wrote the Embassy of Israel in London in a post on X. “It sends completely the wrong message at the worst possible time.”
This article originally appeared on JTA.org.
The post British police drop case against Bob Vylan for ‘Death to the IDF’ chant, sparking outrage from Jewish groups appeared first on The Forward.
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A French Court Acquitted a Nanny Who Poisoned a Jewish Family of Antisemitism. Now Prosecutors Are Appealing.
Procession arrives at Place des Terreaux with a banner reading, “Against Antisemitism, for the Republic,” during the march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
Prosecutors in France have appealed a court ruling that convicted a nanny of poisoning the food of the Jewish family for whom she worked but cleared her of antisemitism charges, in the latest flashpoint as French authorities grapple with an ongoing nationwide surge in antisemitism.
On Tuesday, the public prosecutor’s office in Nanterre, just west of Paris, announced it had appealed a criminal court ruling that acquitted the family’s nanny of antisemitism-aggravated charges after she poisoned their food and drinks.
Last week, the 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
The family’s lawyers described the ruling as “incomprehensible,” insisting that “justice has not been served.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
First reported by Le Parisien, the shocking incident occurred in January last year, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, the nanny later withdrew her confession, arguing that jealousy and a perceived financial grievance were the main factors behind the attack.
At trial, the defendant described her statements as “hateful” but denied that her actions were driven by racism or antisemitism.
The appeal comes as France continues to face a steep rise in antisemitic incidents in the wake of the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
In a disturbing new case, French authorities have also opened an investigation after a social media video went viral showing a man harassing a young Jewish child at a Paris airport, shouting “free Palestine” and calling him a “pig.”
Widely circulated online, the video shows a young boy playing a video game at Paris’s Charles de Gaulle Airport when a man approaches, grabs his toy, and begins verbally assaulting him.
“Are you gonna free Palestine, bro?” the man, who remains off-camera, yells at the boy.
“If you don’t free them, I’ll snatch your hat off, bro,” the assailant continues, referring to the child’s kippah.
ANTISEMITIC INCIDENT AT PARIS–CDG AIRPORT :
Wednesday, June 25, 2025, at around 7:00 a.m, in the PlayStation Zone
of Terminal 2B at Paris–Charles de Gaulle Airport, a man in his early 30s, speaking with a British accent
, verbally and physically targeted two… pic.twitter.com/8XY3ze0EYb
— SwordOfSalomon (@SwordOfSalomon) December 21, 2025
The man is also heard repeatedly telling the child, “Dance, pig,” while the confused and frightened boy is seen trying to comply
Local police confirmed that an investigation has been launched into the incident, classified as violence based on race, ethnicity, nationality, or religion, as authorities work to identify the individual and bring him to justice.
Paris police chief Patrice Faure expressed his “outrage at these unacceptable and intolerable remarks,” promising that the incident “will not go unpunished.”
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — condemned the incident, calling it “yet another illustration of the climate of antisemitism that has prevailed in Europe” since the Hamas-led atrocities of Oct. 7, 2023.



ANTISEMITIC INCIDENT AT PARIS–CDG AIRPORT :
Wednesday, June 25, 2025, at around 7:00 a.m, in the PlayStation Zone
of Terminal 2B at Paris–Charles de Gaulle Airport, a man in his early 30s, speaking with a British accent
, verbally and physically targeted two…