Connect with us

Uncategorized

A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah?

(JTA) — For millennia, Jews have eaten matzah. And for years, Jewish patrons of Trader Joe’s have been able to purchase matzah off the shelves of the tiki-themed grocery chain — which has gained its own quasi-religious following.

Now, for the first time ever, Trader Joe’s will be selling matzah under its own famous private label.

The question, even among the store’s diehard Jewish fans, is what makes Trader Joe’s-branded matzah different from all other matzah.

The grocery chain with more than 500 stores nationwide, and known for characteristically friendly, Hawaiian shirt-clad employees and a limited selection and high turnover of products, has gained a cult-like following in its 56 years of operation. An Instagram fan account boasts nearly 2 million followers; the internet is abound with memes about falling in love with Trader Joe’s cashiers; and dozens of Facebook groups with thousands of members each exist to cater toward the specific dietary needs of loyal shoppers.

Those loyalists include no small number of Jews who keep kosher. The store stocks a number of Jewish, Israeli and Middle Eastern foods — from an “everything but the bagel” spice mix to spicy zhoug sauce to kosher-certified turkeys ahead of Thanksgiving, and frozen latkes. Trader Joe’s caused a small uproar in 2012 when it stopped stocking kosher pareve semi-sweet chocolate chips. After a campaign by Jewish customers, the chain brought the product back to its shelves in 2021.

But whether that loyalty will extend to the store’s matzah is unclear. Some shoppers said they were excited about the new offering, while others wondered whether it would be any different from the matzah Trader Joe’s has sold in previous years. Still others said that by putting its name on one of the most quintessential Jewish foods, Trader Joe’s “signals that Pesach products have gone mainstream,” in the words of Susan Robinson, a member of Kosher Trader Joe’s, a Facebook group with more than 63,000 members.

The decision also demonstrates that Trader Joe’s takes its kosher-observant customers seriously, said Rachel B. Gross, a professor at San Francisco State University who teaches a course on U.S. Jews and the history of food.

“My understanding is that they’ve never wanted to do everything,” Gross said. “But they have had a really strong kosher game because that worked really well with the way they approached the niche markets in general.”

For years, Trader Joe’s sold matzah made by a brand called Holyland, and it’s unclear whether the chain’s new boxes hold the same old product. The company — which is secretive about who produces its private-label foods — told the Jewish Telegraphic Agency only that the new private label matzah is made by “one of the largest and oldest matzo-making bakeries in Israel.”

Whether the Holyland once sold by Trader Joe’s is made by the same company as Holyland Shmura Matzo — a circular handmade variety — is similarly unclear. But there are hints, beyond the name, that they come from the same company, which is based in Israel. Both share the same distributor, and both include a logo on the front bearing the web address NaturallyBetterWithYouInMind.com, a site that boasts “high quality, all natural, kosher foods.”

A representative of the distributor of both Holyland products, a New Jersey company called Kayco, did not know whether the current Trader Joe’s product is the same as the Holyland matzah. The new Trader Joe’s matzah box says only that it is distributed and sold by Trader Joe’s, which is headquartered outside of Los Angeles.

That confusion has led to an ambivalent reaction among some members of Kosher Trader Joe’s. Multiple members of the group shared photos of the new boxes at their local stores, encouraging each other to buy the matzah in order to press the company to produce it again next year.

Some commented on the new box design, while others remarked on the price — $2.69 per box, a slight increase over the $2.49 Trader Joe’s charged for the Holyland boxes last year, according to an Instagram fan page. (Name-brand boxes of matzah at the same weight cost slightly more at other retailers, ranging from about $3.22 for a 16 ounce box of Yehuda Matzos to $4.49 for Manischewitz’s version of the unleavened bread.)

“Trader Joe’s has sold Holyland Matzah for at least a decade, if not longer,” wrote one member. “I’m surprised that it has taken them this long to put it under the Trader Joe’s private label.”

Others were just happy to have access to matzah at all. Another member recalled that supply chain delays and restrictions related to COVID-19 led to shortages of Passover products, and that in Manhattan’s East Village, where he lives, “TJ – and the Holyland Matzo – became a Pesach saver. That’s what the commotion is all about.”

(Members of the group who adhere to strict kosher laws may not have tried the new matzah yet due to a tradition of not eating matzah between Purim and Passover, although a few customers remarked that it feels thinner than Holyland matzah.)

In addition to matzah, Trader Joe’s will sell Teva Glatt kosher-for-Passover Angus beef brisket and a few kosher-for-Passover wines including Sara Bee Moscato and Baron Herzog chardonnay and cabernet. The company will publish a complete list of its kosher-for-Passover offerings closer to the holiday, which begins the night of April 5.

Gross said the conversation over Trader Joe’s matzah fits in with the way Americans celebrate Passover, which she said is intimately tied to brands. She cited the proliferation of well-known Passover products like the haggadah published by Maxwell House coffee, which was first printed more than 90 years ago, or Manischewitz’s many Passover foods. The way the holiday has been shaped by brands, she said, is “in some sense, a traditional American Jewish experience.”

“Jews have really learned over the last 110, 120 years how to trust brands, and trust brands around kashrut, especially around Passover,” Gross told JTA.

“We know that the people who keep kosher are such a small minority,” she added. “And we know that the number of people who look for heckshers are not primarily Jews, which makes me wonder how many non-Jews buy matzah, or [how many] they expect to buy matzah.”

But for at least one member of Kosher Trader Joe’s, brand loyalty was not enough to make the new matzahs stand out.

“Most articles written about this Matza as well as online comments make it out to be something earth-shattering and revolutionary, and fail to mention that Trader Joe’s has carried matza around this time, in every single store, for years and years under the Holyland Brand,” wrote Yoseph Goldstein. “Have folks easily forgotten this? Is it really the ‘coolness’ of the box?”


The post A fifth question this Passover: what makes Trader Joe’s matzah different from all other matzah? appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Israel Warns Lebanon of Strikes if Hezbollah Enters Any US-Iran War, Lebanese Officials Say

A man works on an electric pole next to a damaged building, in the aftermath of an Israeli strike on Friday, in Tamnine el Tahta, Bekaa valley, Lebanon, Feb. 21, 2026. Photo: REUTERS/Mohamed Azakir

Israel has warned Lebanon that it would strike the country hard, targeting civilian infrastructure including the airport, in the event that Hezbollah gets involved in any US-Iran war, two senior Lebanese officials said on Tuesday.

The Lebanese officials, speaking on condition of anonymity, said the Israeli message was delivered indirectly. The office of Israeli Prime Minister Benjamin Netanyahu and the Lebanese presidency did not immediately respond to requests for comment.

Iran and the US will hold a third round of nuclear talks on Thursday in Geneva, Oman’s Foreign Minister Badr Albusaidi said on Sunday, amid growing concerns about the risk of military conflict.

Lebanese Prime Minister Nawaf Salam, whose government has sought the disarmament of Iran-backed Hezbollah since taking office a year ago, urged the terrorist group not to take Lebanon into “another adventure,” speaking in a newspaper interview published on Tuesday.

Israel dealt heavy blows to Hezbollah during a war in 2024, killing its leader Hassan Nasrallah along with thousands of its fighters and destroying much of its arsenal.

Shi’ite Muslim Hezbollah was established by Iran‘s Revolutionary Guards in 1982.

Hezbollah‘s new leader Naim Qassem said in a televised address last month that the group was “not neutral” in the standoff between Washington and Tehran, and that it was “targeted by the potential aggression.”

“We are determined to defend ourselves. We will choose in due course how to act, whether to intervene or not,” Qassem said.

Hezbollah‘s last war with Israel began after it opened fire in solidarity with its Palestinian ally Hamas at the start of the Gaza conflict in 2023, prompting months of cross-border fighting before Israel mounted its devastating offensive.

PM SALAM WARNS HEZBOLLAH AGAINST ‘ANOTHER ADVENTURE’

“The Gaza adventure imposed a big cost on Lebanon. We hope that we will not be dragged into another adventure,” Salam told Nida al-Watan newspaper in the interview published on Tuesday.

The US State Department is pulling out non-essential government personnel and their eligible family members from the US embassy in Beirut, a senior State Department official said on Monday.

Since a US-backed ceasefire between Israel and Lebanon in 2024, Israel has carried out regular strikes against what it has identified as Hezbollah targets in Lebanon, accusing the group of seeking to rearm.

Israeli strikes have killed around 400 people in Lebanon since the ceasefire, according to a Lebanese toll.

Hezbollah says it has respected the ceasefire in southern Lebanon. In January, the US-backed Lebanese army said it had established operational control over the south, in line with the objective of establishing a monopoly on arms.

Israel said the effort was an encouraging beginning but far from sufficient.

Continue Reading

Uncategorized

EU Memo Raises Security Concerns Over Mass Escape From Islamic State-Linked Syria Camp

Members of the Syrian government security forces stand guard as a group of female detainees gather at al-Hol camp after the government took control of it following the withdrawal of Syrian Democratic Forces (SDF), in Hasaka, Syria, Jan. 21, 2026. Photo: REUTERS/Khalil Ashawi

An EU internal memo has raised security concerns about the escape of thousands of people from a detention camp holding relatives of suspected Islamic State fighters in northeastern Syria, suggesting terrorist groups could recruit from them.

The memo, sent from the Cyprus presidency of the Council of the European Union to member states and dated Feb. 23, said the status of third-country nationals who had fled the camp at al-Hol remained unclear and that it was reported that a majority of them had escaped.

“This raises concerns about how terrorist groups might seek to capitalize on the current situation to increase recruitment efforts among escapees,” said the memo, which was reviewed by Reuters.

PRISONERS INCLUDED THOUSANDS OF FOREIGNERS

Al-Hol, near the Iraqi border, was one of the main detention camps for relatives of suspected Islamic State fighters who were detained during the US-backed campaign against the jihadist group in Syria.

Control of the camp changed hands in January, when Syrian government forces under President Ahmed al-Sharaa drove the Kurdish-led Syrian Democratic Forces from the area.

The SDF had guarded the facility for years.

The camp‘s population was 23,407 people the day before the government takeover, including 6,280 foreigners from more than 40 nationalities, Reuters reported last week, citing official data from the camp.

The US military said on Feb. 13 it had completed a mission to transfer 5,700 adult male Islamic State fighters from jails in Syria to Iraq. It had originally said up to 7,000 prisoners could eventually be transferred. The EU memo noted that the initial target was not met.

‘CHAOTIC TAKEOVER

In a section entitled “Security concerns stemming from the evolving situation in northeast Syria,” the EU memo said the “chaotic takeover led to the collapse of security and services in the al-Hol camp, triggering the escape of a significant portion of its population.”

The UN refugee agency in Syria and the Syrian government “have confirmed that an uncontrolled exodus has occurred over the past few weeks,” it added.

Damascus has accused the SDF of withdrawing from al-Hol on Jan. 20 without any coordination. The SDF has said its forces had been “compelled” to withdraw from the camp to areas surrounding cities which it said were under threat.

A Syrian government security source told Reuters last week that the security authorities, working in cooperation with international partners, had established a unit to “pursue those who are wanted.”

The SDF had guarded prisons holding thousands of Islamic State militants in northeast Syria, in addition to al-Hol and a second camp at Roj, which also holds relatives of suspected jihadists.

The EU memo said the capacity of Damascus “to manage these facilities is assessed as limited and facing significant operational challenges.” It noted that the government’s stated intent to gradually phase out al-Hol camp had “been overtaken by recent events, which raise grave security concerns.”

The EU memo said that al-Hol and Roj camps were hosting around 25,000 people, primarily women and children, “with many of these being highly radicalized and living in degrading humanitarian and security conditions.”

Roj camp remains under the control of the SDF for now.

Last week, the SDF released 34 Australian nationals from Roj, only for them to return later. The Australian government has ruled out helping families of IS terrorists return home. Roj is also home to British-born Shamima Begum.

The EU memo said there was “reason for concern regarding the possible escape of families” from Roj once the Syrian government takes control.

Syria‘s Information Ministry and the US Central Command did not immediately respond to requests for comment.

The memo came amid an uptick of Islamic State violence in Syria.

Islamic State terrorists killed four Syrian government security personnel in northern Syria on Monday, the Syrian state news agency reported, in what would be the group’s deadliest attack on government forces since the ouster of President Bashar al-Assad.

The assault on a checkpoint west of Raqqa city underlined an escalation in attacks by the jihadist group against President Ahmed al-Sharaa’s government, two days after the jihadist group declared “a new phase of operations” against it.

Islamic State issued no immediate claim of responsibility for Monday’s attack. On Saturday, the group claimed two attacks targeting Syrian army personnel in northern and eastern Syria, in which a Syrian soldier and a civilian were killed.

The Syrian state news agency said forces foiled Monday’s attack and killed one of the militants. It quoted a security source as saying Islamic State carried out the attack.

The terrorist group, however, only claimed responsibility on Tuesday for a separate attack on an army headquarters in the city of Mayadin in Deir al-Zor in eastern Syria that killed one soldier.

The group had carried out an attack in the same city days earlier.

The Syrian government joined the US-led coalition to combat Islamic State last year. In January, government forces seized control of Raqqa from the Kurdish-led Syrian Democratic Forces, along with much of the surrounding territory in northern and eastern Syria.

Meanwhile, US forces on Monday began withdrawing from their largest military base in the northeast, according to three Syrian military and security sources – part of a broader pullout of US troops who deployed to Syria a decade ago to fight Islamic State.

Continue Reading

Uncategorized

Iran Nears Deal to Buy Supersonic Anti-Ship Missiles From China

An Iranian newspaper with a cover photo of an Iranian missile, in Tehran, Iran, Feb. 19, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Iran is close to a deal with China to purchase antiship cruise missiles, according to six people with knowledge of the negotiations, just as the United States deploys a vast naval force near the Iranian coast ahead of possible strikes on the Islamic Republic.

The deal for the Chinese‑made CM‑302 missiles is near completion, though no delivery date has been agreed, the people said. The supersonic missiles have a range of about 290 kilometers and are designed to evade shipborne defenses by flying low and fast. Their deployment would significantly enhance Iran’s strike capabilities and pose a threat to US naval forces in the region, two weapons experts said.

Negotiations with China to buy the missile weapons systems, which began at least two years ago, accelerated sharply after the 12‑day war between Israel and Iran in June, according to the six people with knowledge of the talks, including three officials who were briefed by the Iranian government as well as three security officials. As talks entered their final stages last summer, senior Iranian military and government officials traveled to China, including Massoud Oraei, Iran’s deputy defense minister, according to two of the security officials. Oraei’s visit has not been previously reported.

“It’s a complete gamechanger if Iran has supersonic capability to attack ships in the area,” said Danny Citrinowicz, a former Israeli intelligence officer and now senior Iran researcher at Israel’s Institute for National Security Studies think tank. “These missiles are very difficult to intercept.”

Reuters could not determine how many missiles were involved in the potential deal, how much Iran had agreed to pay, or whether China would go through with the agreement now given heightened tensions in the region.

“Iran has military and security agreements with its allies, and now is an appropriate time to make use of these agreements,” an Iranian foreign ministry official told Reuters.

In a comment sent after publication, China‘s Ministry of Foreign Affairs said it was not aware of the talks about a potential missile sale that Reuters had reported. China‘s defense ministry did not respond to a request for comment.

The White House did not directly address the negotiations between Iran and China over the missile system when asked by Reuters. US President Donald Trump has been clear that “either we will make a deal or we will have to do something very tough like last time,” a White House official said, referring to the current standoff with Iran.

The missiles would be among the most advanced military hardware to be transferred to Iran by China and defy a United Nations weapons embargo that was first imposed in 2006. The sanctions were suspended in 2015 as part of a nuclear deal with the US and allies, and then reimposed last September.

US FORCES GATHERING NEAR IRAN

The potential sale would underscore deepening military ties between China and Iran at a moment of heightened regional tension, complicating US efforts to contain Iran’s missile program and curb its nuclear activities. It would also signal China’s growing willingness to assert itself in a region long dominated by US military might.

China, Iran, and Russia hold annual joint naval exercises, and last year the US Treasury Department sanctioned several Chinese entities for supplying chemical precursors to Iran‘s Islamic Revolutionary Guard Corps for use in its ballistic missile program. China rejected those allegations, saying it was unaware of the cases cited in the sanctions and that it strictly enforces export controls on dual-use products.

While hosting Iranian President Masoud Pezeshkian for a military parade in Beijing in September, Chinese President Xi Jinping told the Iranian leader that “China supports Iran in safeguarding sovereignty, territorial integrity, and national dignity.”

China joined Russia and Iran in a joint letter on Oct. 18 to say they believed the decision to reimpose sanctions was flawed.

“Iran has become a battlefield between the US” on one side and Russia and China on the other, said one of the officials who was briefed by Iran’s government on the missile negotiations.

The deal comes as the US assembles an armada within striking distance of Iran, including the aircraft carrier USS Abraham Lincoln and its strike group. The USS Gerald R. Ford and its escorts are also heading to the region. The two ships together can carry more than 5,000 personnel and 150 aircraft.

“China does not want to see a pro-Western regime in Iran,” said Citrinowicz, the Israeli specialist on Iran. “That would be a threat to their interests. They are hoping that this regime will stay.”

Trump said on Feb. 19 he was giving Iran 10 days to reach an agreement over its nuclear program or face military action. The US is preparing for the possibility of sustained, weeks-long operations against Iran if Trump orders an attack, Reuters reported on Feb. 13.

A DEPLETED ARSENAL

The CM-302 purchase would be a significant improvement in an Iranian arsenal depleted by last year’s war, said Pieter Wezeman, a senior researcher at the Stockholm International Peace Research Institute.

China’s state-owned China Aerospace Science and Industry Corporation (CASIC) markets the CM-302 as the world’s best antiship missile, capable of sinking an aircraft carrier or destroyer. The weapons system can be mounted on ships, aircraft, or mobile ground vehicles. It can also take out targets on land.

CASIC did not respond to a request for comment.

Iran is also in discussions to acquire Chinese surface‑to‑air missile systems, so-called MANPADS, anti‑ballistic weapons, and anti-satellite weapons, the six people said.

China was a major arms supplier to Iran in the 1980s, but large‑scale weapons transfers dwindled by the late 1990s under international pressure. In recent years, US officials have accused Chinese companies of providing missile-related materials to Iran but have not publicly accused it of supplying complete missile systems.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News