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A Golda Meir biopic starring Helen Mirren avoids politics. It premiered as Israel’s government faces widespread scrutiny.
(JTA) — When a film about a group of Israeli youths who visit former concentration camps in Poland premiered on Sunday at the Berlin Film Festival, its Israeli producer took the microphone after the screening to decry the state of his nation.
“The new far-right government that is in power is pushing fascist and racist laws,” said Yoav Roeh, a producer of “Ha’Mishlahat” (“Delegation”) on stage after the film’s premiere. He was referring to lawmakers in Israel’s government who have long histories of anti-Arab rhetoric and their new proposals to limit the power of the country’s Supreme Court, which critics at home and around the world deem a blow to Israel’s status as a democracy.
“Israel is committing suicide after 75 years of existence,” Roeh added.
The next day brought the premiere of “Golda,” a highly-anticipated Golda Meir biopic starring Oscar winner Helen Mirren about the former Israeli prime minister and her decisions during the 1973 Yom Kippur War. Hours earlier, Israel’s government took another step closer to passing its controversial judicial reforms, and when asked about the political situation, Mirren didn’t mince words.
“I think [Meir] would have been utterly horrified,” she told AFP. “It’s the rise of dictatorship and dictatorship was what has always been the enemy of people all over the world and she would recognize it as that.”
That was the heated backdrop for the debut of “Golda,” which will not hit U.S. theaters until August. But an onlooker wouldn’t know that from the film’s own introductory press conference with Mirren, director Guy Nattiv and other stars from the film. The headlines that have emerged from it have been dominated by the film’s place in the “Jewface” debate, about who should play Jewish characters on screen. Mirren is not Israeli or Jewish.
“Let’s say that we’re making a movie about Jesus Christ. Who’s going to play him?” Mirren’s co-star Lior Ashkenazi stepped in to answer in response to a journalist, eliciting laughter from the press corps.
The film is framed by Meir’s testimony to the Agranat Commission, which investigated the lead-up to the war. As the film shows through flashbacks, Meir appears to have not acted quickly enough on Mossad intelligence about a possible attack from Egyptian and Syrian forces. Israeli forces were surprised on the holiday and initially lost ground; both sides lost thousands of troops, and the war is seen as a major trauma in Israeli history — the moment when the state’s conception of its military superiority over its Arab neighbors was shattered. The film is claustrophobic, shot mostly indoors — in bunkers, hospital rooms and government offices — and offers an apt visual encapsulation of the loss the war would bring.
Mirren walks the red carpet at the Berlin Film Festival, Feb. 20, 2023. She spent time on a kibbutz in 1967. (Courtesy of Berlinale)
Though Meir has historically been lionized as a tough female hero in the United States and in Jewish communities around the world (even non-Jewish soldiers in Ukraine took inspiration from her in the early days of the Russian invasion last year), her legacy is more complicated in Israel and the Palestinian territories. In addition to being associated with the trauma of the war for many Jewish Israelis, she is remembered as an inveterate enemy by Palestinians.
In recent years, the representation of Meir has shifted more favorably in Israel, said Meron Medzini, Meir’s former press secretary and one of her biographers. He said that historians have begun to view her favorably in comparison to some of the political leaders who followed her.
“I consider the film [‘Golda’] part of this effort to rehabilitate her name,” he told the Jewish Telegraphic Agency. “I think she is now gaining her rightful place in the history.”
“Golda” fits into Medzini’s narrative by emphasizing the intractability and pride of her Cabinet ministers as the prime reasons for Israel’s surprise. It affirms Meir’s honor by portraying her as attempting to protect the ministers from criticism — all men — and to promote national unity.
At the press conference, Nattiv gave the briefest of nods to Meir’s complex legacy but like Medzini compared her to Israel’s current slate of leaders, who he reserved brief criticism for.
“Golda is not a super clean character in this movie,” said Nattiv, who is best known for directing “Skin,” a 2018 film about a neo-Nazi. “She had her faults. She made mistakes. And she took responsibility, which leaders are not doing today.”
Meir has long enjoyed a kind of star status in the United States. She was interviewed by Barbra Streisand in 1978, close to the Israeli leader’s death from cancer, for a TV special on Israel’s 30th anniversary.
“She clearly is the great-grandmother of the Jewish people [in the special] and Streisand is very reverential toward her,” Tony Shaw, a history professor at the University of Hertfordshire and the author of “Hollywood and Israel: A History,” said about the Streisand interview. “She just comes across as very humble, slightly out-of-date, out-of-time.”
“Of course, it’s very different from what we now know Golda Meir was really like,” he added, referring to her strong character and political pragmatism, which the film seeks to convey.
Since William Gibson’s critically-panned 1977 play also titled “Golda,” there have been a number of representations of Meir. Most famous among them is Ingrid Bergman’s final performance in “Golda Meir,” a four-hour-long television biopic from 1982. That production “was very much in keeping with Hollywood’s treatment of Israel in that period,” said Shaw, “which was very sympathetic towards Golda Meir, towards Israel and the troubles it was having in the first 30 years of its life.” More recently, Meir appears in Steven Spielberg’s more ambivalent 2005 film “Munich,” in which she helps to recruit the film’s protagonist to track down the figures behind the 1972 Munich Olympics attacks.
Golda Meir meets with Israeli Defense Minister Moshe Dayan and troops on the Golan Heights during the Yom Kippur War, Oct. 21, 1973. (Ron Frenkel/GPO/Getty Images)
Nattiv’s work, which has received mixed early reviews, focuses on the war as reflected in Meir’s character, forgoing engagement with broader politics or history.
“My inspiration was ‘Das Boot,’ in the way that she is in the trenches,” said Nattiv, referencing the revered World War II movie from 1981 set in a German U-boat. “She is very alone in the mayhem of war around these men.”
“This is the Vietnam of Israel,” he explained. “It is a very tough and hard look at the war and every soldier that died…Golda takes it to her heart.”
Despite the “Jewface” questioning, Nattiv compared Mirren to an “aunt” figure who, for him, had the “Jewish chops to portray Golda.” Mirren explained to the AFP that she has long felt a connection to Israel and to Meir, especially after a stay on a kibbutz in 1967, not long after the Six-Day War, with a Jewish boyfriend.
“She was at her happiest on the kibbutz actually,” Mirren said. “Their idealism, their dream of the perfect world. And I did experience that which was great.”
Sanders Isaac Bernstein contributed reporting from Berlin.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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