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A group of Israeli emissaries toured a Palestinian museum in DC, and came away with questions
WASHINGTON (JTA) — For Rotem Yerushalmi, a professional campus pro-Israel advocate, what stood out during a recent visit to the Museum of the Palestinian People was an exhibit showcasing different villages’ ceremonial dress.
She strolled past references to the Nakba, which means “catastrophe” and denotes the dispersion of Palestinians during Israel’s War of Independence. And she gazed upon a photograph of an elderly man clutching the key to the dwelling his family left amid that year’s Arab-Israeli war. None of those surprised her.
“The references to the key, the Nakba, were very familiar,” Yerushalmi said. “But the garb! I didn’t know they had different dresses for different areas.”
Yerushalmi was part of a delegation of about 20 Israeli emissaries stationed at U.S. universities that visited the museum late last month. It was the first-ever tour the museum had organized for a group of Israelis.
Like most Jews in Israel, many of them had relatively few interactions with Arabs inside the country, and learned little about Palestinian culture and history in school. But here at the Washington museum, located just a mile from Yerushalmi’s post at Georgetown University, they got a view into a society that is both largely off-limits to them and entwined with their country’s future.
“It’s important because it humanizes each other, I think, for Israelis to hear the Palestinian perspective,” said Bshara Nassar, a Palestinian from Bethlehem who founded the one-room museum in 2019. “Actually having a wall that separates Palestinians from Israelis — there is no way, there is no place to interact.”
The tour was the brainchild of Jonathan Kessler, the former longtime head of student affairs at the American Israel Public Affairs Committee, the pro-Israel lobby. He now helms Heart of a Nation, which organizes people-to-people encounters between young Israelis, Palestinians and Americans — and which marks a turn away from the pro-Israel advocacy he once championed.
“For the first time, maybe in my lifetime, you’ve got young people from all three societies who simultaneously recognize that their politics is stuck and they desperately want to push forward into a better place,” he told the Jewish Telegraphic Agency.
He worries that unless they move beyond their “narrow communal silos,” young Jews in the United States “will further distance themselves from Israel, young Israelis will turn their back on the pursuit of peace with the Palestinians, and young Palestinians will give up on coexistence with Israel.”
Recommending a tour of the museum, he said, was a way to make that happen. The Jewish Agency for Israel’s Campus Israel Fellows, which brought the emissaries to Washington, D.C., asked him to recommend museum tours for the group, and he suggested the U.S. Holocaust Memorial Museum, the National Museum of African American History and this tiny, barely known institution.
Mohammed El-Khatib, a docent at the Museum of the Palestinian People, leads a group of Jewish Agency emissaries through the museum in Washington, D.C., March 22, 2023. (Ron Kampeas)
For at least some of the emissaries, the visit had Kessler’s intended effect. Mohammed El-Khatib, the group’s docent, described his experience as a Lebanese-born Palestinian refugee, and told of his family’s flight from their ancestral village during Israel’s War of Independence.
“It opens our mind to hear his perspective, to hear him say that he’s Palestinian, but he’s never been to Palestine, he was born in Lebanon, but he identifies as a Palestinian,” said Lielle Ziv, who works at Cleveland Hillel. “He told a story, and not like, right or wrong, it’s not a black-and-white situation. We can both be right,”
The museum is nestled in a townhouse adjacent to a pet care outlet, a Middle East bookstore and a chocolatier. A similar and larger museum in the Palestinian West Bank city of Birzeit, called the Palestinian Museum, is in territory that is off-limits to Israelis.
At the Washington museum, there was a lot of common ground: A Kurdish Israeli emissary said the keffiyeh in one exhibit reminded him of pictures of his male relatives, who wore similar headdresses before they left Iraq for Israel. El-Khatib was pleased to learn that the Arabic name for Hebron, Al Khalil, has the same meaning as the city’s Hebrew name — a “friend of God.”
One of the Israelis recognized the British Mandate passport on display, which once belonged to a Palestinian woman. His grandmother had one that was identical, he said.
When El-Khatib greeted the group, he said “Marhaba, Shalom,” respectively the more formal Arabic and Hebrew terms of welcome, and the group spontaneously answered with “Ahalan,” a less formal Arabic greeting that is commonplace among Israelis. That delighted El-Khatib.
The group was similarly pleased when he showed off some Hebrew phrases in a pitch perfect Israeli accent, which he said he learned from an Israeli ex-boyfriend. The group then pushed him to spill more details about his ex.
“In campus encounters we’re always kind of on duty,” said Nati Szczupak, the director of the Campus Israel Fellows program. “They’re on duty, right? They’re pro-Palestine. We’re pro-Israel. And it’s very rare that you can just talk and get to those moments of like, ‘Hey, I used to wear that hat too, when I was little.’”
She was referring to an exhibit on different types of Palestinian headwear that included a fez, or traditional Moroccan hat, which elicited a squeal of delight from a Moroccan Jewish emissary who said she had a photo of herself as a toddler sporting one of her ancestors’ fezzes.
“It’s not about facts,” Szczupak said. “We know the facts. What about the narrative? What is your story? We’re not arguing about the facts, but how we experienced them.”
The museum’s exhibits include photographs of Palestinians in Israel, the West Bank and in exile, and are marked by contrasts: images of resistance — of a small boy throwing stones — and of the mundane — of young men playing soccer. Arrays of black-and-white photos from the late 19th and 20th centuries feature celebrations juxtaposed with resettlement in refugee camps.
A case includes Palestinian glassware, pottery and headwear throughout the ages. There was a temporary exhibit of line drawings by a contemporary Palestinian artist, and a wall titled “Making their mark” of prominent Palestinians — including Rashida Tlaib, the Democratic congresswoman from Michigan; the late Edward Said, the literary critic and scholar; the sisters Gigi and Bella Hadid, who are models; and DJ Khaled, the rapper.
The museum does not hold back from addressing the Israeli-Palestinian conflict. The conflict’s most vexing issue — each side’s fear that the other side wants to replace it — was most evident in the museum’s maps: One depicted the scattering of the Palestinians throughout the Diaspora, and others showed how Israel expanded its territory from the land it was given in the 1947 United Nations partition plan.
Outside the museum, while the Israelis were waiting for the tour to start, a pair of the Israel fellows examined a poster for an exhibit, “The Art of Weeping, by a Palestinian artist, Mary Hazboun. The line drawing of a Palestinian mother in a traditional dress, carrying her babies, evoked the map of the entirety of Israel, Gaza and the West Bank — and then some.
“The proportions are interesting,” one said to the other, in Hebrew. “It includes not just Israel and the West Bank and the Gaza Strip, but the Golan Heights and a part of Jordan.”
Ziv said the tour made her think that she “would like more connections” with Palestinians — and it was clear that it was easier to make those connections in Washington than it would be in Tel Aviv or Jenin. El-Khatib said he had never met an Israeli before he moved to the United States.
“When we have Palestinian visitors coming to the museum, they quickly doze off — I mean, to them, it’s more about the achievement of the space,” El-Khatib said. “But when this group came in, I really felt that they were very attentive and hanging on to every word that I said, which was wonderful.”
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A Super Bowl Ad Against Antisemitism with No Consequence Misses the Mark
I greatly respect Patriots owner Robert Kraft and his efforts to warn about the dangers of antisemitism. The Jewish community has largely failed in fighting this disease, for which there is no cure.
Some will also say that no ad will stop antisemitism, and argue that it’s a waste of money to run advertisements at all. But I strongly disagree.
There are a range of people in America, including some who have hatred in their hearts but have not yet acted on it, or some who don’t even know Jews personally. In a world where millions are listening to Tucker Carlson, Candace Owens, and laughing at Kanye West’s “Heil Hitler,” it would be useful to have some persuasive media strategy against antisemitism.
I’m not sure how many Americans watch Douglas Murray, Ben Shapiro, or follow Hillel Fuld online, but more than 100 million watch the Super Bowl annually.
It is a fantastic decision to spend money on an ad against antisemitism if it can get people’s attention, be emotionally impactful, show consequences for a perpetrator of hate, and make people think for a second.
Many tools must be used in the fight against antisemitism, and there is no reason why ads can’t be one of them. While they won’t likely change the mind of people planning to assault Jews, they might change the minds of others. I have a friend whose son was called a dirty Jew in school. The student likely called him that because he figured there would be no consequence.
This year’s ad — which follows ads in 2024 and 2025 — featured a Jewish boy who is pushed. We see a post-it calling him a “Dirty Jew.” An African-American student puts a blue square on it, and notes that Black people have experienced similar hatred.
The ad is a failure because it doesn’t grab your attention, shows no perpetrator, and more importantly — shows no consequences.
It is a slight improvement over last year’s ad with Tom Brady and Snoop Dogg, as that had zero authenticity. This ad has some authenticity, but by showing no perpetrator, it actually normalizes antisemitism — as if we should expect students to write “Dirty Jew” on the backpacks and lockers of students. We should have seen the student writing it, and seen some repercussions — be it a suspension, students looking at them as losers, or something of that sort.
There should be funds allocated to making meaningful ads about Jew-hatred both on regular TV and online. It is inexplicable that this is not being done, and there are so many Jewish celebrities that could be involved. I just wished Kraft’s ad had done a much better job.
The author is a writer based in New York.
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Beyond the Bunker and the Billboard: A New Approach to Fighting Antisemitism
Tens of thousands joined the National March Against Antisemitism in London, Nov. 26, 2023. Photo: Tayfun Salci/ZUMA Press Wire via Reuters Connect
Earlier this month, Bret Stephens delivered the “State of World Jewry” address. At the risk of oversimplifying his speech, Stephens’ message was a somber pivot: the millions of dollars spent fighting antisemitism are largely wasted. We cannot “cure” the world of this hatred. Instead, we should spend those resources strengthening Jewish identity — funding Jewish day schools, summer camps, and building a fortress of internal resilience.
On Sunday, Robert Kraft’s Foundation to Combat Antisemitism continued their diametrically opposite approach. During the Super Bowl, they ran an ad featuring a Black student showing allyship to a Jewish student who is being bullied. The message is optimistic: Education, awareness, and cross-cultural empathy can win the day.
One strategy is retreat and fortify; the other is reach out and persuade.
I believe both are destined to fail.
Stephens is right that we cannot logic our way out of hate, but his solution surrenders the public square. Kraft is noble in his pursuit of allyship, but his solution relies on empathy that simply may not exist in large enough quantities.
There is a third path. It does not rely on Jewish introspection, nor does it beg for non-Jewish affection. It relies on universal enforcement.
The Failure of “Particularism”
If you poll Americans on how they feel about “antisemitism” (or its modern fraternal twin, “anti-Zionism,” which is a label that now mostly serves as a cover for Jew-hatred), the results are messy. Resistance to these specific bigotries is not universal; it is partisan, generational, and fraught with “context.”
However, if you poll Americans on the universal moral taboos — overt bigotry, dehumanization, and the endorsement of violence — the consensus is overwhelming. Even in our divided era, I am certain that more than 90% of the country agrees that persecuting a racial or religious group or celebrating violence is socially unacceptable.
This is the strategic flaw in both the Stephens and Kraft approaches: They treat antisemitism as a unique problem requiring a unique solution.
But we don’t need a “Jewish” solution. We need a universal solution, and fortunately one already exists.
The most effective way to protect the Jewish community is to stop asking society to protect Jews specifically, and start demanding society protect civilization generally and all of its people equally.
We must broaden the fight. We recruit the entire country not to defend Jews against Jew-hatred, but to defend the core American value that all overt hatred is an inadmissible taboo.
When we make the standard universal, we strip away the “exceptions.” If society agrees that “dehumanization is a firing offense,” then a person dehumanizing a Zionist must be fired the same as if they dehumanized Black or gay Americans — not because the employer loves Zionists or Black or LGBT people, but because the employer fears tolerating and normalizing these taboos of hate regardless of the group being targeted.
To do this, we must re-acquaint the mainstream with the concept of moral taboos.
As Jonathan Haidt explored in The Righteous Mind, true moral taboos are not intellectual; they are visceral. We don’t debate whether incest is wrong; we recoil from it. We need to restore that same visceral recoil to bigotry and the endorsement of violence, which largely exists, but then we must re-familiarize society with the mechanism for enforcing taboos: social consequences.
Stephens gives up on the outer world. Kraft tries to persuade it with carrots. The Third Path uses the stick of social ostracism. Social consequences are society’s immune response. When the immune system is working, a “Rejoicer” who cheers for violence is expelled from the body politic — not by law, but by consensus.
The Binary Choice
While restoring these taboos sounds like a generational challenge, the alternative makes the choice obvious.
We are either going to restore these universal guardrails — punishing those who egregiously violate them, just as we did to the KKK — or we will allow hate to be normalized until it spills over into political violence that no amount of Jewish Day Schools or Super Bowl ads can stop.
We don’t need to beg the world for its affection, nor should we retreat into a fortress. We need to remind the world that the taboos which protect us are the same ones that hold civilization together. If we lead the fight to restore those universal standards, we won’t just be securing a future for the Jews — we’ll be saving the country from itself.
Erez Levin is an advertising technologist trying to effect big pro-social changes in that industry and the world at large, currently focused on restoring society’s essential moral taboos against overt hatred. He writes on this topic at elevin11.substack.com.
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How the Palestinian Authority Hides ‘Pay-for-Slay’
Palestinian Authority President Mahmoud Abbas visiting the West Bank city of Jenin. Photo: Reuters/Mohamad Torokman
On Feb. 10, 2025, under intense pressure from Western countries, Palestinian Authority (PA) leader Mahmoud Abbas announced the cancellation of the PA Commission of Prisoners’ terror rewards program known as “Pay-for-Slay,” saying that the payments to terrorist prisoners and so-called Martyrs’ families would be moved to the Palestinian National Economic Empowerment Institution (PNEEI) and be based on social welfare criteria.
While many Western leaders have praised the PA for promising to stop paying terrorists in prison, the PA has another huge terror rewards program for released terrorist prisoners with more than 10,000 hidden Pay-for-Slay recipients receiving more than $230 million a year. And the PA has no intention of disclosing it or stopping it.
The PA enlarged this already existing program in 2021, when it took nearly 7,500 released prisoners who were receiving payments and moved them from the PA Commission of Prisoners into other frameworks. In addition, there are more than 13,500 families of Martyrs and injured living outside the PA areas who are receiving over $86 million a year.
The PA Prisoners and Released Prisoners Law requires the PA to reward terrorists who were imprisoned for more than five years with lifetime salaries. After Palestinian Media Watch (PMW) exposed in 2020 that there were at least 7,500 released prisoners to whom the PA was paying monthly terror reward salaries, the PA was condemned by the donor countries.
As the PA explained: “Europe, the US, and Israel” did not accept that the PA paid released terrorists merely because “they killed.”
The PA acted quickly. In early 2021, Mahmoud Abbas issued a Presidential Order to “integrate” all the thousands of released terrorists receiving Pay-for-Slay salaries into government and PA Security Forces (PASF) jobs, and he changed PA pension laws to enable thousands of ineligible terrorists to receive PA pensions.
The PA set up a special committee to work continuously, “even on vacation days,” to hide these recipients. By the end of 2021, all 7,500 recipients of terror salaries were erased from the Commission of Prisoners lists and, although unqualified, were granted jobs and pensions to receive their hidden Pay-for-Slay without Western scrutiny.
These recipients are so well hidden that some Western donor countries, to avoid funding Pay-for-Slay, have been designating their support specifically to pay civil servants or PASF salaries and pensions — the very places that the PA has hidden its terrorists.
With this terror reward program below the West’s radar, the PA is not planning to stop these terror payouts to released terrorist prisoners. PMW estimates that with these two programs, at least 23,500 terrorists received hidden Pay-for-Slay payments in 2025, amounting to $315 million in hidden Pay-for-Slay.
Part 3 of our recent report includes transcribed conversations between recipients of Pay-for-Slay in the first months of 2026, confirming that the PA is expanding its Pay-for-Slay by at least 6,000 recipients. The PA is intentionally lying to the US, the EU, France, and other Western countries, while working continuously to find ways to secretly reward Palestinian terrorists.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.

