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A group of Israeli emissaries toured a Palestinian museum in DC, and came away with questions

WASHINGTON (JTA) — For Rotem Yerushalmi, a professional campus pro-Israel advocate, what stood out during a recent visit to the Museum of the Palestinian People was an exhibit showcasing different villages’ ceremonial dress.

She strolled past references to the Nakba, which means “catastrophe” and denotes the dispersion of Palestinians during Israel’s War of Independence. And she gazed upon a photograph of an elderly man clutching the key to the dwelling his family left amid that year’s Arab-Israeli war. None of those surprised her. 

“The references to the key, the Nakba, were very familiar,” Yerushalmi said. “But the garb! I didn’t know they had different dresses for different areas.”

Yerushalmi was part of a delegation of about 20 Israeli emissaries stationed at U.S. universities that visited the museum late last month. It was the first-ever tour the museum had organized for a group of Israelis. 

Like most Jews in Israel, many of them had relatively few interactions with Arabs inside the country, and learned little about Palestinian culture and history in school. But here at the Washington museum, located just a mile from Yerushalmi’s post at Georgetown University, they got a view into a society that is both largely off-limits to them and entwined with their country’s future.

“It’s important because it humanizes each other, I think, for Israelis to hear the Palestinian perspective,” said Bshara Nassar, a Palestinian from Bethlehem who founded the one-room museum in 2019. “Actually having a wall that separates Palestinians from Israelis — there is no way, there is no place to interact.”

The tour was the brainchild of Jonathan Kessler, the former longtime head of student affairs at the American Israel Public Affairs Committee, the pro-Israel lobby. He now helms Heart of a Nation, which organizes people-to-people encounters between young Israelis, Palestinians and Americans — and which marks a turn away from the pro-Israel advocacy he once championed. 

“For the first time, maybe in my lifetime, you’ve got young people from all three societies who simultaneously recognize that their politics is stuck and they desperately want to push forward into a better place,” he told the Jewish Telegraphic Agency. 

He worries that unless they move beyond their “narrow communal silos,” young Jews in the United States “will further distance themselves from Israel, young Israelis will turn their back on the pursuit of peace with the Palestinians, and young Palestinians will give up on coexistence with Israel.”

Recommending a tour of the museum, he said, was a way to make that happen. The Jewish Agency for Israel’s Campus Israel Fellows, which brought the emissaries to Washington, D.C., asked him to recommend museum tours for the group, and he suggested the U.S. Holocaust Memorial Museum, the National Museum of African American History and this tiny, barely known institution. 

Mohammed El-Khatib, a docent at the Museum of the Palestinian People, leads a group of Jewish Agency emissaries through the museum in Washington, D.C., March 22, 2023. (Ron Kampeas)

For at least some of the emissaries, the visit had Kessler’s intended effect. Mohammed El-Khatib, the group’s docent, described his experience as a Lebanese-born Palestinian refugee, and told of his family’s flight from their ancestral village during Israel’s War of Independence. 

“It opens our mind to hear his perspective, to hear him say that he’s Palestinian, but he’s never been to Palestine, he was born in Lebanon, but he identifies as a Palestinian,” said Lielle Ziv, who works at Cleveland Hillel. “He told a story, and not like, right or wrong, it’s not a black-and-white situation. We can both be right,”

The museum is nestled in a townhouse adjacent to a pet care outlet, a Middle East bookstore and a chocolatier. A similar and larger museum in the Palestinian West Bank city of Birzeit, called the Palestinian Museum, is in territory that is off-limits to Israelis.

At the Washington museum, there was a lot of common ground: A Kurdish Israeli emissary said the keffiyeh in one exhibit reminded him of pictures of his male relatives, who wore similar headdresses before they left Iraq for Israel. El-Khatib was pleased to learn that the Arabic name for Hebron, Al Khalil, has the same meaning as the city’s Hebrew name — a “friend of God.”

One of the Israelis recognized the British Mandate passport on display, which once belonged to a Palestinian woman. His grandmother had one that was identical, he said.

When El-Khatib greeted the group, he said “Marhaba, Shalom,” respectively the more formal Arabic and Hebrew terms of welcome, and the group spontaneously answered with “Ahalan,” a less formal Arabic greeting that is commonplace among Israelis. That delighted El-Khatib. 

The group was similarly pleased when he showed off some Hebrew phrases in a pitch perfect Israeli accent, which he said he learned from an Israeli ex-boyfriend. The group then pushed him to spill more details about his ex.

“In campus encounters we’re always kind of on duty,” said Nati Szczupak, the director of the Campus Israel Fellows program. “They’re on duty, right? They’re pro-Palestine. We’re pro-Israel. And it’s very rare that you can just talk and get to those moments of like, ‘Hey, I used to wear that hat too, when I was little.’” 

She was referring to an exhibit on different types of Palestinian headwear that included a fez, or traditional Moroccan hat, which elicited a squeal of delight from a Moroccan Jewish emissary who said she had a photo of herself as a toddler sporting one of her ancestors’ fezzes. 

“It’s not about facts,” Szczupak said. “We know the facts. What about the narrative? What is your story? We’re not arguing about the facts, but how we experienced them.”

The museum’s exhibits include photographs of Palestinians in Israel, the West Bank and in exile, and are marked by contrasts: images of resistance — of a small boy throwing stones — and of the mundane — of young men playing soccer. Arrays of black-and-white photos from the late 19th and 20th centuries feature celebrations juxtaposed with resettlement in refugee camps.

A case includes Palestinian glassware, pottery and headwear throughout the ages. There was a temporary exhibit of line drawings by a contemporary Palestinian artist, and a wall titled “Making their mark” of prominent Palestinians — including Rashida Tlaib, the Democratic congresswoman from Michigan; the late Edward Said, the literary critic and scholar; the sisters Gigi and Bella Hadid, who are models; and DJ Khaled, the rapper.

The museum does not hold back from addressing the Israeli-Palestinian conflict. The conflict’s most vexing issue — each side’s fear that the other side wants to replace it — was most evident in the museum’s maps: One depicted the scattering of the Palestinians throughout the Diaspora, and others showed how Israel expanded its territory from the land it was given in the 1947 United Nations partition plan. 

Outside the museum, while the Israelis were waiting for the tour to start, a pair of the Israel fellows examined a poster for an exhibit, “The Art of Weeping, by a Palestinian artist, Mary Hazboun. The line drawing of a Palestinian mother in a traditional dress, carrying her babies, evoked the map of the entirety of Israel, Gaza and the West Bank — and then some.

“The proportions are interesting,” one said to  the other, in Hebrew. “It includes not just Israel and the West Bank and the Gaza Strip, but the Golan Heights and a part of Jordan.”

Ziv said the tour made her think that she “would like more connections” with Palestinians — and it was clear that it was easier to make those connections in Washington than it would be in Tel Aviv or Jenin. El-Khatib said he had never met an Israeli before he moved to the United States.

“When we have Palestinian visitors coming to the museum, they quickly doze off — I mean, to them, it’s more about the achievement of the space,” El-Khatib said. “But when this group came in, I really felt that they were very attentive and hanging on to every word that I said, which was wonderful.”


The post A group of Israeli emissaries toured a Palestinian museum in DC, and came away with questions appeared first on Jewish Telegraphic Agency.

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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5 Essential Vaccinations Everyone Should Get for a Healthier Life

Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.

1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu

Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.

Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.

2. Tetanus Vaccine: Stay Safe from Infections

The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.

Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.

3. HPV Vaccine: Prevent Certain Cancers

The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.

Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.

4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak

MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.

If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.

5. Hepatitis B Vaccine: Guard Against Liver Disease

Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.

Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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