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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Trump Rejects Latest Iran Proposal as Hormuz Closure Persists
A woman walks past an anti-US billboard depicting US President Donald Trump and the Strait of Hormuz, in Tehran, Iran, May 2, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
President Donald Trump has swiftly rejected Iran‘s response to a US peace proposal to end the 10-week-old conflict between the two countries, describing the Iranian offer as “totally unacceptable.”
Days after Washington floated a proposal aimed at reopening negotiations, Iran on Sunday released a response focused on ending the war on all fronts, including Lebanon, where US ally Israel is fighting Iran-backed Hezbollah terrorists.
Tehran also demanded compensation for war damage, emphasized its sovereignty over the Strait of Hormuz, and called on the United States to end its naval blockade, guarantee no further attacks, lift sanctions, and remove a ban on Iranian oil sales.
Within hours, Trump dismissed Tehran’s offer in a social media post.
“I don’t like it — TOTALLY UNACCEPTABLE,” Trump wrote on Truth Social, without giving further detail.
Trump’s response has fueled concerns that the conflict, which began on Feb. 28 with US-Israeli strikes on Iran, will drag on and continue to paralyze shipping through the Strait of Hormuz, pushing oil prices higher on Monday.
The US had proposed an end to fighting before starting talks on more contentious issues, including Iran‘s nuclear program.
Tehran responded on Monday by defending its stance.
“Our demand is legitimate: demanding an end to the war, lifting the [US] blockade and piracy, and releasing Iranian assets that have been unjustly frozen in banks due to US pressure,” Foreign Ministry spokesperson Esmaeil Baghaei said.
“Safe passage through the Strait of Hormuz and establishing security in the region and Lebanon were other demands of Iran, which are considered a generous and responsible offer.”
Brent crude oil futures lost some strong early gains on Monday to trade nearly 2% higher at around $103 a barrel, as the deadlock left the Strait of Hormuz largely closed. Before the war began, the narrow waterway carried one-fifth of the world’s oil and liquefied natural gas, and has since become a central pressure point in the conflict.
Disruption caused by the near-closure of the strait has forced oil producers to cut exports, and OPEC oil output dropped further in April to the lowest in more than two decades, a Reuters survey showed on Monday.
TRICKLE OF SHIPPING THROUGH HORMUZ
Traffic through the Strait of Hormuz is at a trickle compared to before the war. Shipping data on Kpler and LSEG showed that three tankers laden with crude exited the waterway last week, with trackers switched off to avoid Iranian attack.
A second Qatari LNG tanker was attempting to transit the strait, the data showed, days after the first such cargo crossed under an arrangement involving Iran and Pakistan.
Sporadic flare-ups around the strait in recent days have tested a ceasefire that has paused all-out warfare since it took effect in early April.
In the United States, surveys show the war is unpopular with voters facing sharply higher gasoline prices less than six months before nationwide elections that will determine whether Trump’s Republican Party retains control of Congress.
Washington has also struggled to build international support, with NATO allies refusing to send ships to reopen the waterway without a full peace deal and an internationally mandated mission.
Hakan Fidan, the foreign minister of Turkey, which has been liaising closely with the US, Iran, and mediator Pakistan since the start of the war, will hold talks in Qatar on Tuesday on the conflict and on ensuring navigational safety in the strait, a Turkish diplomatic source said.
TRUMP SET TO DISCUSS IRAN IN BEIJING
The next diplomatic or military steps remain unclear. Trump is expected to arrive in Beijing on Wednesday, where Iran is set to be among the topics discussed with Chinese President Xi Jinping as pressure mounts to end the conflict and the energy crisis it has triggered.
Trump has been leaning on China to use its influence to push Tehran toward a deal with Washington.
Iran‘s foreign ministry spokesperson Baghaei suggested China could instead use the visit to push back against US objectives in the Gulf. “Our Chinese friends know very well how to use these opportunities to warn about the consequences of the US’ illegal and bullying actions on regional peace and security,” he said.
Addressing whether combat operations against Iran were over, Trump said in remarks aired on Sunday: “They are defeated, but that doesn’t mean they’re done.”
Israeli Prime Minister Benjamin Netanyahu said the war was not over because there was “more work to be done” to remove enriched uranium from Iran, dismantle enrichment facilities, and address its proxy forces and ballistic missile capabilities.
Netanyahu told CBS News’ “60 Minutes” that the preferred route was diplomacy, but he did not rule out the use of force.
Despite the ongoing diplomatic efforts, risks to shipping lanes and regional economies remain high.
On Sunday, the United Arab Emirates said it intercepted two drones launched from Iran, while Qatar condemned a drone strike on a cargo ship in its waters. Kuwait reported that its air defenses had dealt with hostile drones entering its airspace.
Clashes have also continued in southern Lebanon between Israel and Hezbollah, despite a US-brokered ceasefire announced on April 16.
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Boy George Shares Message in Support of Thousands Rallying Against Antisemitism in London
Boy George. Photo: ddp via Reuters Connect
British pop icon Boy George expressed solidarity with Jewish people in a video message that was featured at a rally against antisemitism held in London on Sunday.
The British charity Campaign Against Antisemitism (CAA) shared a photo on X that showed Boy George’s video message being played during the event, which was organized by the Board of Deputies of British Jews and the Jewish Leadership Council, with support from other Jewish organizations.
The Board of Deputies of British Jews said around 20,000 people gathered in Whitehall in central London, opposite Downing Street, for the rally that was held in solidarity with the Jewish community following a rise in antisemitic attacks across the United Kingdom, including the recent stabbing of two Jewish men in Golders Green.
In his video message, Boy George voiced support for the Jewish community at Sunday’s rally, which he could not attend in-person since he was in Vienna, Austria, preparing for the 2026 Eurovision Song Contest.
“It’s going to be such a beautiful, powerful event, not only full of amazing Jewish people, but also people who support their Jewish friends. People like me, who keep being thanked for speaking up for Jewish people,” the Culture Club singer said in the video. “I don’t want to be thanked for doing what is right. I have so many beautiful Jewish friends, and I know some of you will be there today. But even if I don’t know you, I send you my love and I hope today sends a powerful message to the entire world.”
CAA thanked Boy George for his support in a message on X.
“It is extraordinary how few celebrities have been willing to stand unequivocally with the Jewish community during this unprecedentedly challenging period. It is thus even more appreciated that a small number, like Boy George, do so, and are prepared to endure the abuse that they receive from antisemites as a result,” CAA said.
Political leaders who spoke at the rally included Conservative party leader Kemi Badenoch, Liberal Democrats leader Ed Davey, Reform UK Deputy Leader Richard Tice, and Secretary of State for Work and Pensions Pat McFadden.
Thank you also to @BoyGeorge for sending a recorded message of solidarity: “I don’t want to be thanked for doing what is right. God bless you all.”
It is extraordinary how few celebrities have been willing to stand unequivocally with the Jewish community during this… pic.twitter.com/w1OaGESShd
— Campaign Against Antisemitism (@antisemitism) May 10, 2026
Boy George and Italian artist Senhit will represent San Marino in the Eurovision this year with their song “Superstar.”
Boy George and more than 1,000 other members of the entertainment industry signed an open letter recently that expressed support for Israel’s participation in the 2026 Eurovision Song Contest, despite widespread efforts to have Israel banned from the international competition because of its military actions targeting Hamas terrorists in the Gaza Strip.
The musician has been outspoken about his support for the Jewish community in the past and defended Israel’s right to participate in the Eurovision this year.
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UK Sanctions Iran-Linked Network, Cites Attack Plots and Finance Operations
An Orthodox Jewish man walks by at a wall showing pictures of protesters killed during anti-government demonstrations in Iran, in Golders Green, London, Britain, March 7, 2026. Photo: REUTERS/Jack Taylor
Britain on Monday sanctioned 12 individuals and entities linked to Iran, accusing them of involvement in hostile activity including plotting attacks and providing financial services to groups seeking to destabilize the UK and other countries.
Those targeted by the sanctions include alleged members and associates of what the British government described as the Zindashti criminal network, as well as several exchange houses and financial operators.
The government said the network was involved in Iranian-backed hostile activity, including threatening, planning, or conducting attacks against people and assets in Britain and elsewhere.
Iran has repeatedly denied involvement in attacks or plots in the UK and other countries.
According to the notice, some individuals were sanctioned for directly participating in hostile acts, while others were accused of providing financial services or other material support to facilitate such activity.
The measures, set out in a government sanctions notice, include asset freezes, travel bans, and director disqualification orders.
Britain said the financial entities sanctioned had provided services to individuals and groups linked to destabilizing activity, allowing networks connected to Iran to move and access funds despite international restrictions.
Last month, police said they were investigating possible Iran links to a recent series of arson attacks on Jewish targets in London, which prompted counter-terrorism inquiries and warnings about hostile activity by Tehran or groups acting on its behalf.
The UK raised its national terrorism threat level to “severe,” the second-highest rating, with police and ministers warning of an elevated risk of attacks and growing concern about hostile activity linked to foreign states, including Iran.