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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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What happened during the 2025 Israel-Iran war? A timeline.
(JTA) — The U.S.-Israeli military attack on Iran that launched early Saturday morning comes eight months after the last Israel-Iran war, in June 2025.
As we wait to see what happens in the current war, here’s a look back at how the 2025 conflict played out, from uneasy tensions to U.S. intervention to a grim death toll for Israelis.
- April 2024: First exchange of missiles between Israel and Iran in the 45-year history of the Islamic Republic:
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May-June 2025: Tensions built in the weeks and days leading up to the attack, with the international community condemning Iran’s failure to abide by past nuclear agreements. Diplomatic efforts stalled as officials on all sides signaled that a direct confrontation was possible.
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June 13: Israel launches its attack on Iranian nuclear facilities and ballistic missile program, followed shortly by a warning from Israeli Prime Minister Benjamin Netanyahu that retaliation by Iran was “expected in the immediate future.”
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June 13—: As Israel continues to pummel targets in Iran, Tehran counter-attacks, sending missiles almost nightly. Twenty-eight people are killed in Israel, including four women in an Arab town in northern Israel; a Ukrainian family that had come for cancer treatment for their daughter; and an activist at her home in Beersheba. Many others lost their homes. Flights, schools and workplaces are all massively disrupted.
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June 18: Donald Trump, who had run on a platform of opposing all war, sends mixed signals about whether he will jump in, as the Israelis clearly hoped he would. Trump tells reporters days into the conflict that “nobody knows what I’m going to do.”
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June 21: The United States joins the fight, striking three sites associated with Iran’s nuclear program, including Fordow, Natanz and Esfahan, alongside Israeli forces. The deeply buried facilities were seen as impossible to target without U.S. arms.
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June 23: Trump announces a ceasefire on social media. Iran’s Supreme National Security Council claims victory following the announcement despite striking Israel in its immediate wake. Israel does not say it had acceded to a ceasefire until many hours later.
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Aftermath: The extent of damage to the Iranian regime was unclear. Even on Saturday, as Trump renewed the fight against the Islamic Republic following negotiations that he said had not been satisfactory, he said last year’s strikes had “obliterated” Iran’s nuclear program. But the regime was rebuilding it, he and other observers said, and Iran had reportedly stockpiled more missiles than it had before the 2025 war. And the regime remained intact, clamping down a domestic protest movement by killing tens of thousands of protesters within 48 hours last month. Trump initially threatened to strike over the mass killings but did not.
This article originally appeared on JTA.org.
The post What happened during the 2025 Israel-Iran war? A timeline. appeared first on The Forward.
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Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran
(JTA) — JERUSALEM — Jacob Phillips’ first trip to Israel from his home in Germany was in 2023, to visit Holocaust survivors in Tel Aviv as part of a university program. It was cut short by the Oct. 7 Hamas-led attack, which forced him to leave the country.
He returned with his girlfriend this month to see the sites he missed. “Because the last trip, it was a harsh cut,” he said. “That’s why we came back, to visit the people I met here in Israel.”
On Saturday, Phillips and his girlfriend Michelle were among the very few people walking the streets in Jerusalem as another war unfolded, with Iran. The war, which began when Israel and the United States together attacked Iran early Saturday, had already sent them multiple times to shelters and scrambled their departure plans for next Thursday. Ben Gurion Airport is closed until at least March 7.
Phillips said he was in touch with the German consulate and felt safe in Jerusalem despite the incoming missiles, citing Israel’s Iron Dome air defense system. He said he remained happy to be in Israel.
“I wanted to come here to learn about the Jewish experience, especially as a German, and I feel like I have gotten to see so much of it,” Phillips said.
While missile impacts rocked Tel Aviv and elsewhere in Israel, an eerie calm pervaded the streets of Jerusalem on Saturday, extreme even for Shabbat, as residents hunkered down at home between the sirens that indicated that war with Iran had begun anew. The sirens scattered the prayer services that dot the holy city and disrupted plans for shared meals.
The gates of the Old City were closed by Israeli police to everyone but residents. A crowd of Hasidic Jews argued with officers, petitioning for entry to pray at the Western Wall but ultimately giving up and turning back.
One resident who ventured out between air raid alerts said the assault had provided “pauses just long enough to walk up the stairs before heading back [to the shelter] again.”
Those who braved journeys away from their homes offered a general consensus that the war would be significantly worse this time around, only nine months after a 12-day war that led to the deaths of 32 Israelis. In that conflict, Iran launched more than 500 ballistic missiles at Israel and targets throughout the Middle East in retaliation for strikes that Israel initiated and the United States joined.
This time is indeed different. President Donald Trump and Prime Minister Benjamin Netanyahu are gunning for regime change and said they believed Iran’s supreme leader, Ayatollah Ali Khamenei, had been killed in an opening salvo. Sensing an existential threat, the Islamic Republic of Iran has already escalated its response, using its firepower against not only Israel but U.S. targets throughout the Middle East.
Richard Weiner and Rolly Feld had been in Nahariya, in Israel’s north, until Saturday morning. When the sirens began, they drove back to Jerusalem in the hope they would be safer in the city and farther from significant military targets for the Iranian regime, including the port of Haifa, which was struck by an Iranian barrage at 10 a.m.
Feld recounted that while driving down Route 4 toward Jerusalem, it felt as if they were being chased by missiles. Periodically, another batch of air raid alerts would sound, forcing them to shelter in tunnels along the highway.
Feld said he would have preferred to continue driving, contrary to the advice of Israeli authorities who recommend pulling over and lying flat to avoid exposure to shrapnel from missile impacts.
“My wife wanted all the time to stick to the guidelines, to stop the car and stay away, and I keep driving fast then stopped in the tunnels. It’s a compromise,” Feld said.
Weiner, who grew up in Israel but has lived as an adult in South Africa, was critical of Netanyahu’s decision to launch the strikes.
“What he’s doing is horrible for the Iranian people and it’s horrible for the people over here. The government is pushing for this; the people are not.” Weiner identified himself as “something of a pacifist,” adding, “We have to look for other ways of dealing with the Iranian government, as irrational as they are. We should be supporting the people who are protesting and not trying to topple the government by killing the leadership.”
Weiner and Feld bantered back and forth on a sidewalk in the leafy neighborhood of Rehavia, discussing the possibility of further escalation and whether it was Israel’s place to intervene on behalf of the Iranian people — if that was indeed part of the calculus.
Weiner concluded, “I have a love-hate relationship with this country. I come back and this happens again. This is clearly not the answer. Many people will be killed, and it’s horrible that tens of thousands have been killed due to their dissent, but how does this help?”
The question of whether the war would succeed in the U.S.-Israeli ambition of achieving regime change in Iran was a preoccupation of many of those who were out and about.
“The chance of actual change is so low,” said Ishay, 44, a Jerusalem resident. “Like in Israel, there is such a strong contingent of those with radical beliefs in Iran. Even if the regime is toppled, who will replace Khamenei?”
Information was hard to come by throughout the day, though over time it became clear that missile impacts had been confirmed in multiple locations, including Bnei Brak, where Magen David Adom treated people who were wounded. By overnight, it was clear that one woman had been killed and another man had been seriously wounded in Tel Aviv.
The war comes as Israel prepares to celebrate Purim, a Jewish holiday commemorating the overthrow of an oppressive Persian regime, offering a powerful parallel for the current moment.
In the lead-up to the holiday, two Israelis stood talking down the street, seemingly unconcerned by the sirens, both in costume — one wearing a sombrero, the other dressed as a clown.
Yael, who lives in Rehavia, was walking her dog, Lucky, in Meir Sherman Garden Park in central Jerusalem.
“We’ve just come to expect this. I am raising my children here in Israel, but sometimes I wonder if there is a future here,” she said.
For Phillips, the fact that both of his visits to Israel have been derailed by two different conflicts did not dampen his support for Israel’s decision to launch the attacks on Iran.
“It’s time to change the regime there because of the nuclear weapons; it’s important to have this under control,” he said. “For Israel, it will be a hard time, I think, but nothing is free. You have to pay with something.”
This article originally appeared on JTA.org.
The post Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran appeared first on The Forward.
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Israel says Iranian supreme leader Khamenei killed during strikes on Tehran
(JTA) — Ayatollah Ali Khamenei, Iran’s supreme leader, was killed Saturday morning during a joint U.S.-Israeli strike that hit targets throughout the country, Israeli officials have announced.
In a televised address late Saturday, Prime Minister Benjamin Netanyahu said there were “growing signs” that Khamenei had been killed during an Israeli strike on his compound in Tehran. Shortly after the address, Israeli officials told Axios and the Associated Press that they had confirmed his death.
The alleged death of Khamenei, 86, who has ruled Iran since 1989 and was one of the world’s longest-serving authoritarian leaders, would serve as a major blow to the Islamic Republic regime, which Netanyahu and President Donald Trump both said they sought to topple in the strikes.
Trump cautiously confirmed the reports of Khamenei’s death on Saturday, telling NBC News about the Israeli report, “We feel that that is a correct story.” The president also told ABC correspondent Rachel Scott, “I don’t want to say anything definitively until I see things but we believe he is, and much of their leaders are gone.”
Iran appeared to deny claims that Khamenei had died on Saturday, with Iranian state media reporting that a source close to Khamenei’s office said, “I can tell you with confidence that the leader of the revolution is steadfast and firm in commanding the field,” according to Reuters.
Khamenei reportedly appointed a deputy to succeed him ahead of the strikes. But the CIA has assessed that he may be replaced by hardline figures from the Islamic Revolutionary Guard, according to Reuters.
Trump said he believed a large number of other Iranian officials were killed in the initial strikes, but neither he nor Israeli officials immediately named other officials they believed had been killed.
This article originally appeared on JTA.org.
The post Israel says Iranian supreme leader Khamenei killed during strikes on Tehran appeared first on The Forward.