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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Netanyahu Applauds Eurovision Runner-Up Noam Bettan: ‘Everyone Is Very Proud of You’
Noam Bettan, representing Israel, performs “Michelle” during the dress rehearsal 2 of the Grand Final of the 2026 Eurovision Song Contest, in Vienna, Austria, May 15, 2026. Photo: REUTERS/Lisa Leutner
Israeli Prime Minister Benjamin Netanyahu congratulated Israeli singer Noam Bettan on finishing in second place in this year’s Eurovision Song Contest on Saturday, despite boos and anti-Israel protests in the audience and boycotts from several countries due to Israel’s participation.
“Noam, what an amazing victory, what an achievement, and how much pride, strength, confidence, and artistry,” Netanyahu told the 28-year-old singer during a phone call. “You are on a path to greatness. In any case, you have the gratitude of the entire nation. Everyone is very, very proud of you.”
The prime minister also applauded the singer for standing “tall against those hollow verbal potshots.”
“You did it exactly as it should be done,” Netanyahu told Bettan. “You did a wonderful job. And I saw that the audience, as usual, was more supportive than the judges. Well done to you. Keep moving forward, rise and succeed, and many blessings.”
During their call, Bettan thanked Netanyahu for his kind words and said it was “a great privilege” to represent Israel in the Eurovision Song Contest, “to bring honor, to represent us in a positive light, and to bring some light and goodness into this world.”
“And I have a certain hope, because I felt there was a very great unity tonight, and I hope so much that it stays with us and continues in two days, in a year, and in 50 years,” Bettan noted. “I want unity so much, and I truly hope it continues.”
Prime Minister Benjamin Netanyahu spoke with singer Noam Bettan, who represented Israel in the Eurovision Song Contest and won an impressive second place in the competition > >https://t.co/dxTAe2NiRQ pic.twitter.com/lVMZYl2JlQ
— Prime Minister of Israel (@IsraeliPM) May 17, 2026
The 2026 Eurovision Song Contest took place at the Wiener Stadthalle in Vienna, Austria.
Bulgaria won with the upbeat dance track “Bangaranga,” performed by Dara. The victory marked the first ever Eurovision win for the Balkan nation, which will host next year’s competition. Bettan finished second with “Michelle,” a trilingual song in Hebrew, French, and English that is about putting oneself first when in a toxic relationship.
Anti-Israel protesters who disrupted Bettan’s performance during the semifinals last week were removed from the audience inside Vienna’s Wiener Stadthalle after chanting “stop, stop the genocide” and “Free, free Palestine.”
“One audience member, close to a microphone, loudly expressed their views as the Israeli artist began his performance, and during the song, which was heard on the live broadcast,” Austrian national broadcaster ORF and the European Broadcasting Union, which organizes the Eurovision, said in a joint statement about the incident. “They were later removed for continuing to disturb the audience. Three other people were also removed from the arena by security for disruptive behavior.”
Bettan told Reuters he also heard boos from a few pro-Palestinian protesters in the audience when he first went on stage for the semifinals.
Spain, Ireland, the Netherlands, Slovenia, and Iceland refused to participate in this year’s Eurovision because of Israel’s inclusion, in protest of the country’s military operation in the Gaza Strip targeting Hamas terrorists who orchestrated the deadly attack in southern Israel on Oct. 7, 2023.
Israel also finished second in the 2025 Eurovision Song Contest.
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Harry Styles Responds ‘Correct’ to Fan Shouting ‘Long Live Palestine’ at Amsterdam Concert
Harry Styles poses on the red carpet during for the BRIT Awards at the Co-op Live Arena, in Manchester, Britain, Feb. 28, 2026. Photo: REUTERS/Temilade Adelaja
British pop star Harry Styles on Saturday night interacted with a fan who shouted a slogan in support of Palestinians during the kickoff of his “Together, Together” world tour in Amsterdam.
The “Aperture” singer was performing in Amsterdam’s Johan Cruijff Arena on the opening night of his tour and stopped to adjust his earpiece on stage when an audience member shouted, “Viva, Viva Palestina!” which means “Long Live, Long Live Palestine” in Spanish. The former One Direction singer replied to the comment saying, “Correct.” A clip of the interaction was posted on social media.
One of the charity partners for the “Together, Together” tour is Choose Love, which provides humanitarian aid to Palestinians in the Gaza Strip and West Bank, including food and medical treatment.
The tour will include more than 60 performances around the world, including in The Netherlands, the United Kingdom, Australia, Mexico, and Brazil. Styles’ only shows in the United States will be 30 consecutive nights at New York City’s Madison Square Garden. The singer’s fourth solo album, “Kiss All the Time. Disco, Occasionally,” was released in March.
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Israel Warns of Escalating Terror Threat in West Bank as Iran, Turkey, Hamas Seek to Stoke Extremism
Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman
Israeli security officials have warned of a rapidly deteriorating security situation in the West Bank, citing deepening Iranian and Turkish involvement alongside Hamas efforts to expand terrorist infrastructure and orchestrate attacks across the territory.
According to the Israeli news outlet Walla, defense officials point to a growing role by Iran, Turkey, and Hamas in financing, directing, and sustaining terrorism, while also leveraging Gaza-linked networks to expand coordination, incitement, and operational activity across the West Bank.
With Israeli communities in the West Bank steadily expanding, the local military command is under significant strain, operating with 22 battalions while confronting a wide range of security challenges, including dismantling terrorist infrastructure, disrupting terrorist financing channels, locating weapons caches, protecting settlements, and stopping arms smuggling from Jordan.
Israeli officials have previously warned that large-scale terrorist attacks targeting local communities could serve as a destabilizing flashpoint amid the wars in Gaza and Iran.
Last year, Israeli forces uncovered documents suggesting Hamas is actively preparing plans for raids on settlements in the area.
Israel’s domestic intelligence agency, the Shin Bet, arrested six Arab Israeli citizens last month suspected of transferring millions of shekels from Hamas’s Turkish branch into the West Bank as part of an underground terrorist financing network believed to have smuggled more than three million shekels to fund attacks against Israel.
Experts also point to a growing threat from the Jenin Brigades in the northern West Bank — an alliance of Palestinian Islamic Jihad and Hamas operatives that has transformed refugee camps into bases for shootings, bombings, and ambushes.
The group’s operations are reportedly sustained by a complex financing system that moves Iranian funds through Palestinian banking channels, siphons off Israeli-collected tax revenues, and makes use of international facilitators.
“By sustaining this West Bank front through Hamas and Palestinian Islamic Jihad networks, Tehran forces Israel to fight simultaneously across multiple fronts, drains resources that could otherwise consolidate gains in Gaza, and keeps the Palestinian issue politically radioactive enough to sabotage broader Arab-Israeli alignment,” Jose Lev Alvarez, a writing fellow at the Middle East Forum think tank, explained in a recent article.
“Tehran [then] advances its axis-of-resistance doctrine at minimal cost — no Iranian boots, no direct missile exchanges, just calibrated chaos designed to obstruct any credible day-after plan for Gaza and derail normalization agreements with Saudi Arabia or Gulf states demanding Palestinian stability,” he continued.
Last year, the Israel Defense Forces (IDF) warned that Iran was driving a growing terrorist threat in the West Bank, with concerns that Iranian-backed arms smuggling could enable an Oct. 7-style attack.
Israeli intelligence and security forces have since intensified operations across the territory amid fears that Iranian-supplied weapons are increasingly reaching Palestinian terrorists and escalating the risk of a large-scale assault.
Israeli intelligence assessments have also warned that terrorists operating in the West Bank are believed to possess weapons capable of breaching Israeli defenses, including what officials described as “standard Iranian weapons.”
According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as Hamas regroups and rearms in the Gaza Strip after more than two years of war.
“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman told The Algemeiner last year.
“The release of convicted terrorists to the West Bank under the [Israel-Hamas] ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.
As of last February, Israeli security forces foiled nearly 1,000 terrorist plots over the past year, with senior military officials increasingly worried that the volatile situation in the West Bank could lead to a large-scale attack similar to Hamas’s Oct. 7, 2023, onslaught against Israeli settlements and communities near the security barrier.
According to a survey released last year by the Jerusalem Center for Security and Foreign Affairs, 70 percent of all respondents — and 81 percent of Jewish respondents — expressed fear of an Oct. 7-style attack coming from the West Bank. In contrast, 53 percent of Arab respondents said they were not worried about such an attack.
In response to these concerns, the IDF has established a special command to address potential threats in the West Bank and launched a nearly unprecedented counterterror operation in the northern part of the territory.