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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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The post A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream appeared first on Jewish Telegraphic Agency.
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After Beirut Strike, Netanyahu Says ‘No Immunity’ for Terrorists
Rescuers work at the site of an Israeli strike that took place yesterday, in the southern suburbs of Beirut, Lebanon, May 7, 2026. Photo: REUTERS/Mohamad Azakir
Prime Minister Benjamin Netanyahu said on Thursday there was no “immunity” for Israel’s enemies, a day after the Israeli military targeted a Hezbollah commander in its first strike on Beirut‘s southern suburbs since a ceasefire declared last month.
Israel said the attack killed the commander of the Iran-backed terrorist group’s elite Radwan force.
Hezbollah, which controls Beirut‘s southern suburbs, has yet to issue any statement on the strike or the commander’s status.
“He likely read in the press that he had immunity in Beirut. Well, he read it and it is no longer the case,” Netanyahu said in a statement.
Hostilities between Israel and Hezbollah reignited on March 2 when the Islamist group opened fire at Israel after Tehran came under US-Israeli attack.
Wednesday’s strike raises pressure on the Lebanon ceasefire that emerged in parallel to a truce in the wider Middle East war, with a halt to Israeli strikes in Lebanon being a key Iranian demand in Tehran’s negotiations with Washington.
Announced on April 16 by US President Donald Trump, the Lebanon ceasefire has led to a reduction in hostilities: the Beirut area was not struck by Israel for weeks before Wednesday’s attack.
But the sides have continued to trade blows in the south, where Israel has carved out a self-declared security zone.
Netanyahu said the Hezbollah commander, identified as Ahmed Ali Balout by the Israeli military, “thought he could continue to direct attacks against our forces and our communities from his secret terrorist headquarters in Beirut.”
“I say to our enemies in the clearest possible way: No terrorist has immunity,” he said.
LEBANESE PM: TOO EARLY FOR ‘HIGH-LEVEL’ MEETING
More than 2,700 people have been killed in the war in Lebanon since March 2, Lebanon’s Health Ministry says. Some 1.2 million people have been driven from their homes in Lebanon, many of them fleeing from southern Lebanon. According to Israeli officials, the majority of those killed have been Hezbollah terrorists.
Israel has announced 17 soldiers have been killed in southern Lebanon, along with two civilians in northern Israel.
At least 11 people were killed in Israeli strikes in three different areas of south Lebanon on Wednesday, according to a tally of Lebanese health ministry announcements.
Hezbollah said it carried out 17 operations against Israeli forces in southern Lebanon on Wednesday, while the Israeli military said it had struck more than 15 militant infrastructure sites in the south the same day.
The Israeli military says Hezbollah has fired hundreds of rockets and drones at Israel since March 2.
Hezbollah says it has the right to resist Israeli forces occupying the south.
Israel’s control zone extends as deep as 10 km (6 miles) into southern Lebanon. Israel says it aims to protect northern Israel from Hezbollah terrorists embedded in civilian areas.
The Lebanon ceasefire was announced for an initial 10 days and then extended for an additional three weeks during a meeting between the Lebanese and Israeli ambassadors to Washington, hosted by Trump at the Oval Office.
Hezbollah strongly objects to the Lebanese government’s contacts with Israel, which reflect deep differences between the group and its critics in Lebanon.
Trump said last month he looked forward to hosting Netanyahu and Lebanese President Joseph Aoun in the near future, and that he saw “a great chance” the countries would reach a peace deal this year.
But on Wednesday, Lebanese Prime Minister Nawaf Salam said that it was premature to talk of any high-level meeting between Lebanon and Israel, and said that shoring up a ceasefire would be the basis for any new negotiations between Lebanese and Israeli government envoys in Washington.
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A View From My Campus: Sacrificing Science and Innovation for Political Symbolism
Illustrative: A BDS demonstration outside the School of Oriental and African Studies in London. Photo: Wikimedia Commons.
In 2021, then-president of Rutgers, Jonathan Holloway, traveled to Tel Aviv to sign a partnership with Tel Aviv University (TAU) for future research at a cutting-edge facility being constructed in New Brunswick, The HELIX, which stands for The Health and Life Science Exchange.
This project includes collaborations with Robert Wood Johnson Hospital, Nokia Bell Labs, the NJ Economic Development Authority (NJEDA), Devco, and the American Technological University, all aimed at advancing innovation across industries.
The $665 million project offers “premier workspaces & laboratories for both startups and established companies operating across the gamut of healthcare, biotech, pharma, and, most broadly, the life sciences.” According to the NJEDA’s calculations, the cross-cultural development will bring an economic benefit of $340.4 million to the state.
But amongst Rutgers’ anti-Israel student groups, and Boycott, Divestment, and Sanctions (BDS) activists, there have been calls to terminate the partnership between Rutgers and Tel Aviv University, one of the leading research universities in the Middle East. This opposition came long before Oct. 7, 2023, and the war that followed.
According to these groups at Rutgers, the partnership with “Israeli universities play[s] a key role in supporting Israel’s system of apartheid rule,” and they call for “nothing less than complete divestment from these egregious investments, which drown our endowment fund and university facilities in blood.”
Note that they don’t actually care if this program or TAU connects in any way to the Israeli military or government; treating any Israeli, regardless of affiliation, like a human is apparently beyond the pale.
Notably, TAU was the first university in Israel to establish a Commission for Equity, Diversity, and Community, and has increased the representation of Arab students on campus to close to their proportion in the general population, a feat that is only possible in a place like Israel. It’s also important to note that, like many other universities in Israel, TAU leadership has gone out of its way to advocate for Palestinians.
Yet, somehow in the distorted truth of the BDS movement, TAU is complicit in “genocide.” Morally focused political movements on campus have historically claimed to fight for justice and against discrimination, exemplifying the higher education ideals of open-mindedness and critical thinking. And yet, these groups want to terminate partnerships for research, for innovation, for healthcare-based initiatives, for job and economic growth, and for expanding the academic frontier.
The Endowment Justice Collective, a Rutgers anti-Israel group, sent a letter to the administration claiming, “[a]ny collaboration which serves to bolster TAU’s reputation, provide it with a public platform, or materially support its operations shores up the legitimacy of an institution which aids and abets Israel’s oppression and genocide of Palestinians.”
But what will ending this huge project achieve, apart from a symbolic show of solidarity to a global movement whose priorities seem to obsessively focus on attacking Jews at Palestinians’ expense?
By taking intellectual pursuits such as the HELIX and dismissing them as politically motivated human endeavors, they become the very thing they seek to speak out against. TAU has the Neubauer Fellowship, an initiative specifically for Palestinian PhD students and faculty in STEM fields to provide high-level lab access and funding to elevate Palestinian representation in advanced research. When calls to cut ties like these set a precedent, they put such fellowships at risk as well. Rather than advancing equity, these efforts can ultimately backfire, restricting opportunities for Palestinian researchers and weakening the academic partnerships that make such programs possible.
Academic research and partnerships remain among higher education’s greatest strengths. They drive medical breakthroughs, technological innovation, and cross-cultural understanding. When groups like SJP demand the severance of ties with institutions like Tel Aviv University, they don’t just protest a government, but wall off the very pathways of discovery that benefit all of humanity. On our part, we must reject the close-mindedness of movements that prioritize ideological purity over global progress.
The author is a CAMERA Fellow at Rutgers University. Opinions expressed are those of the author and do not necessarily reflect those of CAMERA.
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Unreported: Palestinian Youth Leadership Center Named After Munich Olympics Massacre Planner
An image of one of the Palestinian terrorists who took part in the 1972 Munich Olympics massacre. Photo: Wikimedia Commons.
A Palestinian center for “training and nurturing young leaders, children, and trainees” sounds amazing, right?
It’s an initiative that Western donors would undoubtedly love to support, and something everyone would consider a step in the right direction to Palestinian Authority (PA) reform.
But what is the name of the center?
“The Martyr Salah Khalaf Center for Training Young Leaders”
Who was Salah Khalaf, you ask?
Maybe he was a famous Palestinian leader who could inspire the youth arriving at the center to participate in “programs and activities,” which are held “in accordance with the vision and goals of the PLO Supreme Council for Youth and Sports”?
In fact, Salah Khalaf headed the terror organization Black September, a secret branch of Fatah. Attacks he planned include the murder of 11 Israeli athletes at the Munich Olympics (Sept. 5, 1972) and the murder of two American diplomats in Sudan (March 1, 1973).
A PA role model par excellence!
Furthermore, the center is not only named after terrorist Salah Khalaf — but is hosting children specifically on Prisoner’s Day to indoctrinate them to honor terrorist prisoners. The pictures below show young children visiting the center:
This is a classic example of how the PA subtly transmits its ideologies and values to young Palestinians. Naming education centers, streets, and schools after terrorist murderers ensures that everyone is reminded of the name and the “role model” daily. This cements the terrorist’s status as a PA “celebrity.”
Palestinian Media Watch (PMW) has reported on the center in the past, documenting that its walls are adorned with images of terrorist Salah Khalat, former PLO Chairman Yasser Arafat, and current Chairman Mahmoud Abbas.
Supervising the Salah Khalaf center is the PLO Supreme Council for Youth and Sports, which is headed by none other than top PA official Jibril Rajoub, who is also Fatah’s Central Committee Secretary.
Palestinian Media Watch has documented that Rajoub is an avid terror supporter. He recently praised a murderer of 12 people as “the most sacred thing”:
Official PA TV reporter: “The Fatah Movement, the Ramallah and El-Bireh District, the [PA-funded] Prisoners’ Club, the [PLO] Commission of Prisoners’ [Affairs]… set up a mourning tent for Martyr and released prisoner deported to Egypt Riyad Al-Amour [i.e., terrorist, responsible for murder of 12], who died as a Martyr…”
Fatah Central Committee Secretary Jibril Rajoub: “The most sacred thing in the eyes of the Palestinians is those who sacrificed their lives and their freedom – our Martyrs.”
[Official PA TV News, April 9, 2026]
In keeping with this view, Rajoub has announced that terror against Israel — which he and other PA leaders refer to as “resistance in all its forms” — is “still on the agenda” for Fatah:
Fatah Central Committee Secretary Jibril Rajoub: “National unity must be based on the adoption of UN resolutions by all of us, which grant us a state and also resistance in all its forms [i.e., including terror].
I tell you as a Fatah member, resistance in all its forms is still on the agenda of this [Fatah] Movement … Let no one think that we are surrendering. I tell you that the first among us who believes this is [PA President] Mahmoud Abbas … We all know the nature and essence of Fatah … Either popular resistance without blood if there will be a state, or else resistance in all its forms.”
Posted text: “During the opening of the first national youth conference.”
[Fatah Central Committee Secretary Jibril Rajoub, Facebook page,
Jan. 19, 2026]
Rajoub has also announced his support for terrorists and the PA’s “Pay-for-Slay” program that rewards them financially, vowing the PA “won’t give up on” them “or their rights or their status”:
Fatah Central Committee Secretary Jibril Rajoub: “I want to see hundreds of young people holding processions to end the [Hamas-Fatah] rift and holding processions for reforms that stem from our reality and our will and align with our aspirations and interests. Not what [US President] Trump wants or John Doe or whoever, I don’t know what their problem is with the prisoners.
This is not a reform, this is a burial, elimination, and denial of our history and heritage. We won’t give up on the Martyrs or the prisoners or their rights or their status, not in our awareness nor in our project, whether the political, militant, or organizational.”
[Fatah Central Committee Secretary Jibril Rajoub, Facebook page, Jan. 19, 2026]
Western donors who are supporting the PLO Supreme Council for Youth and Sports would do well to examine the kind of activities the Council is involved in. Presumably they would hardly appreciate the glorification of one of the planners of the Munich Olympics massacre.
The author is a contributor to Palestinian Media Watch, where a version of this story first appeared.