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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Milei Reaffirms Unwavering Support for Israel Ahead of Independence Day Visit
Argentine President Javier Milei speaks at the 12th annual Algemeiner J100 Gala on March 9, 2026, in New York City.
Argentine President Javier Milei has once again voiced his unwavering support for Israel ahead of a diplomatic visit beginning this weekend, during which he will take part in Independence Day celebrations and light a ceremonial torch.
In an interview with Israel’s Channel 14 on Thursday, Milei offered unequivocal support for Israel amid its ongoing war with Iran, describing the Islamist regime in Tehran as “an enemy to the West.”
“I defend Israel and the Jewish people because it is a just cause,” the Argentine leader said. “Israel stands as the fortress of the West. Turning your back on it would mean turning your back on a legacy that has produced one of the greatest civilizational achievements in history.”
“Rejecting Israel’s legacy to humanity means destroying everything that has made Western civilization great,” he continued.
Milei also praised both Israeli Prime Minister Benjamin Netanyahu and US President Donald Trump, calling them “exceptional leaders,” amid what he described as a fight for democracy, freedom, and the very foundations of modern civilization.
“Beyond the threat of developing nuclear capabilities, Iran exports and finances terrorism around the world. It is not only an enemy of Israel, but of the entire West,” the Argentine leader said. “If we fail to understand the danger posed by this theocratic regime, we are jeopardizing our very existence.”
He also criticized the international community for what he portrayed as a lack of support for Washington and Jerusalem during the conflict, warning that such hesitation reflects a broader failure to confront rising global threats.
“They are cowards who are afraid to confront them. If you want peace, you must be prepared for war,” he said. “If we fail to understand that and refuse to face those who seek to destroy our existence, we will ultimately become victims anyway.”
In his third diplomatic visit to the Jewish state, Milei will arrive on Sunday to take part in Israel’s Independence Day celebrations, scheduled to run from April 19 to 22.
He will become the first foreign head of state to light a torch as part of the official Independence Day ceremony.
During his trip, Milei will also receive a series of honors, including the Presidential Medal of Honor from Israeli President Isaac Herzog and an honorary doctorate, in recognition of what Israeli officials describe as his exceptional contribution to Israel and humanity.
“Milei has demonstrated unwavering support for Israel on the international stage, stood alongside the families of Gaza hostages, and expressed a deep connection to the Jewish people and its heritage,” the Israeli president said in a statement announcing the decision, calling Argentina a “key ally.”
The Argentine leader “represents bold leadership and has pursued a clear, unequivocal policy of standing with the State of Israel as an ardent Zionist,” he continued.
During his visit, Milei will also meet with Netanyahu, and some reports suggest discussions could advance his earlier pledge to move Argentina’s embassy from Tel Aviv to Jerusalem.
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Israeli Defense Chief Says Hezbollah Will Be Disarmed, Terror Group Vows Continued ‘Resistance’ as Truce Begins
Smoke rises following an airstrike in Lebanon, as seen from Israeli side of the border, April 11, 2026. Photo: REUTERS/Amir Cohen
As a newly agreed ceasefire between Israel and Lebanon took effect, Israel’s defense minister warned on Friday that Hezbollah will ultimately be disarmed and Israeli forces will not withdraw from Lebanese territory, vowing the campaign will continue until the threat to Israel’s northern communities is fully eliminated.
During a press conference, Israel Katz said the military campaign had entered a temporary “freeze” phase under a 10-day ceasefire framework. However, he stressed that Israel’s operational objectives on the ground remain unfinished and the maneuver is far from complete.
“The IDF [Israel Defense Forces] will continue to hold all positions it has cleared and taken inside Lebanon,” the Israeli defense chief said. “The ground operation and nationwide strikes against Hezbollah have achieved significant gains, but the mission is not yet complete.”
“Disarming Hezbollah — whether through military force or political pressure — was and remains the central objective of the campaign to which we are committed,” he continued. “Significant political leverage has now also been created, with the direct involvement of US President [Donald Trump] and increased pressure on the Lebanese government to advance that goal.”
Katz’s remarks came shortly after the Iran-back Lebanese terrorist group issued a defiant statement rejecting the ceasefire and any prospect of direct negotiations with Jerusalem, while vowing its forces would continue resisting Israeli troops.
“Our fighters will keep their hands on the trigger, preparing for the enemy’s betrayal and violation of its commitments. We will remain loyal to the alliance until our last breath, and our flag will not fall,” the statement read.
“The presence of Israeli forces on Lebanese territory gives Lebanon and the Lebanese people the right to resist,” it continued.
Meanwhile, residents across southern Lebanon, Beirut, and other parts of the country began making their way back home as the ceasefire took effect, with social media footage showing reconstruction work already underway on infrastructure damaged during the war.
However, Israel has warned Lebanese citizens against returning to their homes at this stage, with officials saying that Hezbollah could try to exploit the situation to reestablish its terrorist infrastructure under civilian cover.
“With the ceasefire agreement taking effect, the IDF will continue to hold its positions in southern Lebanon in light of Hezbollah’s terrorist activity,” Col. Avichai Edraei, the IDF spokesperson in Arabic, said in a statement.
“Until further notice, you are asked not to move south of the Litani River,” he continued. “If the fire resumes, those who return to the security zone will be forced to evacuate in order to allow the mission to be completed.”
Israeli Prime Minister Benjamin Netanyahu also signaled that Israel does not intend to withdraw its forces from Lebanese territory, saying the military is establishing what he described as a “thickened security zone” along the border area.
“That’s where we are – and we’re not leaving,” the Israeli leader said in a video statement issued on Thursday.
Netanyahu also said the opportunity for a ceasefire emerged only after what he described as a dramatic shift in Lebanon’s strategic balance of power since the start of the war.
He pointed to major blows to Hezbollah’s military capabilities, including the killing of its longtime leader Hassan Nasrallah in 2024 and the subsequent destruction of large weapons stockpiles, saying these developments led to calls from Lebanese officials for direct peace talks for the first time in decades.
With negotiations now underway toward a longer-term arrangement, Netanyahu said Israel’s position rests on two core demands: the full disarmament of Hezbollah and a “sustainable” security-based peace framework.
For its part, Hezbollah insisted any agreement must include a complete Israeli withdrawal from Lebanese territory and adherence to a reciprocal “quiet for quiet”” arrangement — terms Israel has rejected.
Netanyahu also warned that Hezbollah, which openly seeks Israel’s destruction, still retains a significant rocket arsenal, saying neutralizing that threat will remain a central component of the ongoing security and political process.
According to a report by The Wall Street Journal, nearly half of the roughly 8,000 rockets fired by Hezbollah during the war were launched from the southern Litani River region — an area that, under previous agreements, was supposed to be fully demilitarized.
The newly agreed ceasefire, which took effect Thursday-Friday at midnight, establishes a fixed 10-day window intended “to allow for good-faith negotiations toward a permanent security and peace agreement.”
As part of direct mediation efforts from Washington, Trump invited Netanyahu and Lebanese President Joseph Aoun to White House talks aimed at advancing a broader settlement framework.
According to the US Department of State, the Lebanese government pledged to take “significant steps” to prevent Hezbollah from launching further attacks against Israeli targets.
“Both countries recognize the challenge posed by armed groups that violate Lebanon’s sovereignty and threaten regional stability … The only forces authorized to bear arms in Lebanon will be Lebanese government forces,” an official statement from the meeting said.
“Israel will retain its right to take all necessary measures for self-defense, at any time, against planned, immediate or sustained attacks,” it continued.
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Despite Winning New Jersey Special Election, Anti-Israel Candidate Underperforms in Heavily Jewish Town
Analilia Mejia, Democratic candidate for New Jersey’s 11th Congressional District, speaks to guests after winning the election in Montclair, New Jersey, US, April 16, 2026. Photo: REUTERS/Eduardo Munoz
In Thursday night’s US congressional election in the 11th district of New Jersey, Jewish voters seemed to defect from the Democratic nominee in massive numbers, potentially foreshadowing a significant shift in Jewish voting patterns.
Analilia Mejia, a progressive activist known for her sharp condemnations of Israel, comfortably won the special congressional election in New Jersey in the deep-blue district by a margin of 60 percent to 40 percent.
Despite defeating her Republican opponent by 20 points, however, pundits pointed out that Mejia underperformed expectations and that Democrats hemorrhaged support among heavily Jewish communities.
In Livingston, New Jersey, a town with a significant Jewish population, Mejia barely eked out a 51-49 majority over Joe Hathaway, a staggering sea-change from recent elections. The deep-blue town voted for Democratic Gov. Mikie Sherrill and Democratic presidential nominee Kamala Harris by margins of 0.5 and 12 points, respectively. Taking into account party registration, the town has seen a shift to the political right by over 50 percent since 2024.
Though Mejia won Thursday’s race by a comfortable margin, experts pointed out that the progressive insurgent underperformed throughout the affluent suburban district. When taking into account party registration patterns, Mejia underperformed in Millburn by 23 points, North Caldwell by 10 points, South Orange by 7 points, and West Caldwell by 6 points, among others.
Spectators suggested that Mejia’s impressive margin of victory could be attributed to anti-Trump sentiment and massive turnout among Democrats and depressed turnout from Republicans.
Mejia’s positions on Israel, once considered fringe within the party, are increasingly becoming more mainstream, particularly in elections dominated by liberal voters. Her rhetoric on Israel, which critics say is one-sided and inflammatory, has drawn backlash from moderates and pro-Israel Democrats.
The outcome raises fresh questions about the party’s direction heading into national elections. While progressives see momentum, others worry candidates like Mejia could alienate Jewish and moderate voters while complicating efforts to maintain a broad electoral coalition. Her victory is likely to deepen internal party tensions, especially as debates over Israel grow more polarized and politically charged.
Mejia has said Israel’s actions in Gaza amount to “genocide,” a position that put her well to the left of many mainstream Democrats. She has aligned herself with calls for stronger conditions, or outright opposition, to US military support for Israel, reflecting the broader progressive wing’s push to reassess the traditional US-Israel relationship. She has also aimed sharp criticism toward the American Israel Public Affairs Committee (AIPAC), the preeminent pro-Israel lobbying group in the US, calling the organization “horrendous” and accusing it of dividing the Democratic Party.
A progressive organizer with a record of criticizing Israeli government actions, Mejia benefited from a coalition of younger voters, activists, and highly engaged ideological blocs. Her win is consistent with recent polling trends showing a generational divide within the party, with younger Democrats expressing more skepticism toward Israel than older cohorts.
Mejia’s struggles in heavily Jewish and moderate areas of the district could forecast a split between the Democratic Party and what has been historically one of its most reliable voting blocs.
Since Hamas’s Oct. 7, 2023, massacre across southern Israel launched the Gaza war, the Democratic Paty’s rhetoric toward Israel has become increasingly hostile. Progressive Democrats, such as Reps. Ilhan Omar (MN) and Alexandria Ocasio-Cortez (NY), have accused Israel of committing “genocide” in Gaza.
This past week, approximately 80 percent of Democratic senators voted to halt military aid transfers to Israel, citing poor humanitarian conditions in Gaza and dismay over the US-Israeli war with Iran.