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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Rubio Says Iran War to Last ‘Weeks Not Months,’ No US Ground Troops Needed
A view of a residential building damaged by a strike, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 23, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
The US expects its operation against Iran to conclude within weeks, not months, and Washington can meet all its objectives without using ground troops, US Secretary of State Marco Rubio said on Friday.
Rubio told reporters after meeting G7 counterparts in France that Washington was “on or ahead of schedule in that operation, and expect to conclude it at the appropriate time here – a matter of weeks, not months.”
While he said Washington could achieve its aims without ground troops, he acknowledged it was deploying some to the region “to give the president maximum optionality and maximum opportunity to adjust the contingencies, should they emerge.”
Washington has dispatched two contingents of thousands of Marines to the region, the first of which is due to arrive around the end of March aboard a huge amphibious assault ship. The Pentagon is also expected to deploy thousands of elite airborne soldiers.
The deployments have raised concerns that the war, which the US and Israel launched on Feb. 28 with airstrikes that killed Iran‘s supreme leader and other top officials, could turn into a prolonged ground battle. Iran‘s response, striking US and Israeli targets in the region as well as civilian targets in Gulf Arab nations and shipping, has severely disrupted global trade in energy and other commodities, raising fears of rising prices and recession.
US President Donald Trump has appeared anxious to wind down the unpopular war, and emphasized this week what he has described as productive negotiations aimed at a diplomatic solution to the war, despite repeated assertions from Tehran that no such talks have begun. On Thursday, Trump extended a deadline by 10 days for Iran to reopen the blockaded Strait of Hormuz or face attacks against its civilian energy grid.
Rubio discussed with G7 foreign ministers the possibility that Iran, even after the conflict ends, could try to impose shipping tolls through the Strait of Hormuz. Rubio said European and Asian countries that benefit from trade through the waterway should contribute to efforts to secure free passage through the strait, downplaying the US dependence on the trade.
NEW STRIKES ON IRAN
Iranian media reported strikes on Iran‘s decommissioned heavy-water nuclear research reactor and a factory producing yellowcake uranium late on Friday, and said there were no radiation leaks or danger arising from either attack. Iran informed the International Atomic Energy Agency there was no increase in off-site radiation levels at the yellowcake facility, the IAEA said on X, adding that it would look into the report.
Iranian Foreign Minister Abbas Araqchi said on X that Israel, in coordination with the US, had also hit two steel factories and a power plant. “Attack contradicts POTUS extended deadline for diplomacy. Iran will exact HEAVY price for Israeli crimes,” Araqchi said, using an acronym for the president.
A senior Iranian told Reuters that Tehran had not decided whether to respond to a 15-point proposal the US sent this week after attacks on industrial and nuclear infrastructure on Friday. The official said Iran had expected its response to be delivered on Friday or Saturday, but said the continuing strikes while the US was seeking talks was “intolerable.”
The US proposal, sent via Pakistan two days ago, is reported to include demands ranging from dismantling Iran‘s nuclear and missile programs to relinquishing control of the world’s most important trade route for energy supplies.
The war has spread across the Middle East, killing thousands of people and causing a major disruption to energy supplies, hitting the global economy with soaring oil, gas, and fertilizer prices that have fueled inflation fears.
In Iran, more than 1,900 people have been killed and at least 20,000 injured, said Maria Martinez of the International Federation of Red Cross and Red Crescent Societies.
Attacks on Israel by Iran‘s Lebanese ally Hezbollah have also prompted an Israeli campaign that has displaced a fifth of Lebanon’s population.
IRAN STILL POSSESSES MISSILES
The United States, which has set out to neutralize Iran‘s long-range strike capabilities, can only confirm that about a third of the country’s missile arsenal has been destroyed, five people familiar with the US intelligence told Reuters.
As the damage mounts, Gulf Arab states are telling the US that any deal must not merely end the war but also permanently curb Iran‘s missile and drone capabilities and ensure global energy supplies are never again weaponized, four Gulf sources said.
Far from being laid low, Iran‘s clerical rulers and the increasingly powerful Guards are still peppering the region with airstrikes, driving up energy prices and roiling financial markets.
While a third of Iran‘s missile stock may still be available for use, another third is likely to be damaged or buried in tunnels, some of which could be recovered once fighting stops, said four of the sources familiar with US intelligence, who asked to remain anonymous.
One source said the intelligence on Iran‘s drone capability was similar, with about a third most likely destroyed.
Stock markets continued their slide on Friday, while the Brent crude oil benchmark topped $112, having risen more than 50% since the war began.
In the US. where Trump is politically vulnerable to rising fuel prices, diesel in California hit an all-time high at an average $7.17 a gallon, the American Automobile Association said.
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More Than 400 Hezbollah Fighters Killed in New War With Israel So Far, Sources Say
Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 24, 2026. Photo: REUTERS/Stringer
More than 400 fighters from Hezbollah have been killed since the Iran-backed Lebanese terrorist group launched the opening salvoes of a new war with Israel on March 2, two sources familiar with Hezbollah‘s count told Reuters.
The figure was the first overall toll provided of Hezbollah fighters killed in Israel‘s expanding air and ground campaign in Lebanon. The group has issued sporadic notices for a few individual fighters but has not provided an official overall toll.
In a 2023-2024 war with Israel, Hezbollah issued daily death notices for each fighter killed and said after the war that some 5,000 had been killed in total.
The Israeli military gave a higher toll of the group’s latest losses than the sources, saying this week it has killed at least 700 Hezbollah fighters in Lebanon, including hundreds of members of the group’s elite Radwan Force.
Lebanon’s health ministry said on Friday that Israeli strikes and ground operations had killed 1,142 people in Lebanon. They include 122 children, 83 women, and 42 medical personnel. The health ministry does not otherwise distinguish between civilians and combatants.
On Friday, the Israeli military said that a soldier and a combat officer had been severely injured overnight during its operations in Lebanon. The military has previously said four of its soldiers have been killed in fighting in southern Lebanon.
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Iran-Linked Hackers Breach FBI Director’s Personal Email, Publish Photos and Documents
The website used by the Handala Hack Team, an Iran-linked hacker group which has claimed credit for the breach of FBI Director Kash Patel’s personal email, is shown on a screen in Washington DC, US, March 27, 2026. Photo: REUTERS/Raphael Satter
Iran–linked hackers have broken into FBI Director Kash Patel’s personal email inbox, publishing photographs of the director and other documents to the internet, the hackers and the bureau said on Friday.
On their website, the hacker group Handala Hack Team said Patel “will now find his name among the list of successfully hacked victims.” The hackers published a series of personal photographs of Patel sniffing and smoking cigars, riding in an antique convertible, and making a face while taking a picture of himself in the mirror with a large bottle of rum.
The FBI confirmed Patel’s emails had been targeted. In a statement, bureau spokesman Ben Williamson said, “we have taken all necessary steps to mitigate potential risks associated with this activity” and that the data involved was “historical in nature and involves no government information.”
Handala, which presents itself as a group of pro-Palestinian vigilante hackers, is considered by Western researchers to be one of several personas used by Iranian government cyber-intelligence units. Handala recently claimed the hack of Michigan-based medical devices and services provider Stryker on March 11, saying they had deleted a massive trove of company data.
Handala did not return messages. Reuters could not access its website late on Friday.
Alongside the photographs of Patel, the hackers published a sample of more than 300 emails, which appear to show a mix of personal and work correspondence dating between 2010 and 2019.
Reuters was not able to independently authenticate the Patel messages, but the personal Gmail address that Handala claims to have broken into matches the address linked to Patel in previous data breaches preserved by the dark web intelligence firm District 4 Labs. Alphabet -owned Google, which runs Gmail, did not respond to a request for comment.
‘MAKE THEM FEEL VULNERABLE’
Iran–linked hackers – who initially kept a low profile after the United States and Israel launched coordinated strikes against the Islamic Republic last month – have increasingly boasted of their cyber operations as the conflict drags on.
In addition to the hack against Stryker, Handala on Thursday claimed to have published the personal data of dozens of defense company Lockheed Martin employees stationed in the Middle East. In a statement, Lockheed Martin said it was aware of the reports and had policies and procedures in place “to mitigate cyber threats to our business.”
Gil Messing, chief of staff at Israeli cybersecurity company Check Point, said the hack-and-leak operation against Patel was part of Iran‘s strategy to embarrass US officials and “make them feel vulnerable.”
The Iranians, he said, are “firing whatever they have.”
It is not unusual for foreign hackers to target senior officials’ personal emails, and breaches and leaks both happen periodically. Hackers famously broke into Hillary Clinton campaign chairman John Podesta’s personal Gmail account ahead of the 2016 election and published much of the data to the WikiLeaks site. In 2015, teenage hackers broke into then-CIA director John Brennan’s personal AOL account and leaked data about US intelligence officials.
Relatively unsophisticated breaches of this nature are in line with a U. intelligence assessment reviewed by Reuters on March 2. The assessment said Iran and its proxies could respond to the killing of Iranian Supreme Leader Ayatollah Ali Khamenei with low-level hacks against US digital networks.
Iran–linked hackers may have other emails in reserve.
Last year, another group operating under the pseudonym “Robert” told Reuters it was considering disclosing 100 gigabytes of data stolen from White House chief of staff Susie Wiles and other figures close to US President Donald Trump.
Reuters has not been able to verify the claim and the group has not responded to messages in several months.