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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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President Herzog Doesn’t Plan to Pardon Netanyahu, Intends to Pursue a Plea Deal
Israeli President Isaac Herzog speaks during a press conference with Latvian President Edgars Rinkevics in Riga, Latvia, Aug. 5, 2025. Photo: REUTERS/Ints Kalnins
i24 News – Israeli President Isaac Herzog reportedly does not plan to grant Prime Minister Benjamin Netanyahu a pardon, but will instead work to initiate a mediation process to reach a plea deal. The New York Times reported this, citing Israeli two Israeli officials with “direct knowledge of Herzog’s thinking.”
According to the report, Herzog believes that there are many options beyond the choice of granting a pardon to the Prime Minister.
The President believes that his main role is “to foster unity,” therefore, he does not plan to announce whether he approved or rejected Netanyahu’s request. Sources told The New York Times that he would prefer to resolve the issue through negotiation.
Herzog’s office later released a statement on the topic saying, “Herzog sees reaching a plea deal between the parties in Prime Minister Netanyahu’s cases as a proper and correct solution.” The statement went on to say that the President “believes that it is right to first exhaust a process that could lead to the formation of an plea deal between the parties, outside the walls of the court.”
Netanyahu formally submitted the petition to President Herzog in November 2025, arguing that terminating the long-standing corruption cases was a “national interest” necessary to end societal divisions and allow him to focus on critical security challenges. The move followed significant public pressure from US President Trump, who has repeatedly urged Herzog to grant the pardon, even threatening to withhold diplomatic meetings until the matter is resolved.
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US-Iran Peace Hopes Fade Despite Araqchi’s Diplomatic Push
Jared Kushner and Steve Witkoff, Special Envoy for Peace Missions listen as Vice President JD Vance speaks during a news conference after meeting with representatives from Pakistan and Iran, Sunday, April 12, 2026, in Islamabad, Pakistan. Photo: Jacquelyn Martin/Pool via REUTERS
Hopes of reviving peace efforts in the US-Israeli war with Iran receded on Sunday as Iran’s foreign minister returned to Pakistan despite the absence of US counterparts after President Donald Trump told envoys not to resume talks.
While Abbas Araqchi continued to shuttle between mediating countries over the weekend, Trump scrapped a visit to Islamabad by his envoys Steve Witkoff and Jared Kushner.
US forces removed security equipment from the city, Pakistani government sources said, signalling that any US delegation was unlikely to return for negotiations soon.
Although a ceasefire has paused full‑scale fighting in the conflict, which began with US-Israeli strikes on Iran on February 28, no agreement has been reached on terms to end a war that has killed thousands, driven up oil prices, fueled inflation and darkened the outlook for global growth.
Tehran has largely closed the Strait of Hormuz, which normally carries a fifth of global oil shipments, while Washington has imposed a blockade of Iran’s ports.
After holding talks in Pakistan, Araqchi flew to Oman – another mediator in the war – where he met the country’s leader, Haitham bin Tariq al-Said, on Sunday.
They discussed security in the strait and Araqchi called for a regional security framework free of outside interference, according to Iran’s foreign ministry.
Araqchi later returned to Islamabad, Iranian state media reported. Pakistani government sources said he would hold talks with the country’s leadership before heading to Moscow.
IRAN ‘OFFERED A LOT, BUT NOT ENOUGH’, SAYS TRUMP
Speaking in Florida before being rushed out of the White House Correspondents’ Association dinner in Washington, Trump said he canceled his envoys’ visit due to too much travel and expense for what he considered an inadequate Iranian offer.
Iran “offered a lot, but not enough,” Trump said.
An earlier round of talks in Islamabad – in which Vice President JD Vance led the US delegation opposite Iran’s parliamentary speaker Mohammad Baqer Qalibaf – ended without agreement.
After the latest diplomatic trip was called off, two US Air Force C-17s carrying security staff, equipment and vehicles used to protect US officials flew out of Pakistan, two Pakistani government sources told Reuters on Sunday.
Iranian President Masoud Pezeshkian told Pakistani Prime Minister Shehbaz Sharif by phone that Tehran would not enter “imposed negotiations” under threats or blockade, according to a statement from the Iranian government.
He said the United States should first remove obstacles, including its maritime blockade, before negotiators could begin laying the groundwork for a settlement.
TRUMP SAYS IRAN’S LEADERSHIP IN DISARRAY
Writing on Truth Social before the shooting at the White House Correspondents’ Dinner, Trump said there was “tremendous infighting and confusion” within Iran’s leadership.
“Nobody knows who is in charge, including them,” he posted. “Also, we have all the cards, they have none! If they want to talk, all they have to do is call!!!”
Pezeshkian said last week there were “no hardliners or moderates” in Tehran and that the country stood united behind its supreme leader.
The war has destabilized the Middle East – Iran has struck its Gulf neighbors and conflict between Israel and Iran-backed Hezbollah in Lebanon has been reignited.
Israel’s military issued new evacuation orders for southern Lebanon on Sunday, ordering residents to leave seven towns beyond the “buffer zone” it occupied before a ceasefire that has failed to bring a full halt to hostilities.
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Trump Was Likely Target of Shooting at White House Correspondents’ Dinner, US Official Says
US President Donald Trump takes questions from media at a press briefing at the White House, following a shooting incident during the annual White House Correspondents’ Association dinner, in Washington, D.C., U.S., April 25, 2026. Photo: REUTERS/Jonathan Ernst
President Donald Trump and officials in his administration were the likely targets of a suspect who fired on a security agent guarding the White House Correspondents’ Association dinner in Washington, US Acting Attorney General Todd Blanche said on Sunday.
The man fired a shotgun at a Secret Service agent at a security checkpoint in the Washington Hilton hotel before being tackled and arrested. Trump and first lady Melania Trump were rushed out of the dinner.
“It does appear that he, he did, in fact, have set out to target folks that work in the administration, likely including the president,” Blanche told NBC News’ “Meet the Press,” adding that the suspect likely traveled by train from Los Angeles to Chicago and then to Washington.
The suspect will be charged in federal court on Monday with assault of a federal officer, discharging a firearm and attempting to kill a federal officer, Blanche said, adding he did not know if there was an Iran connection to the attack.
CONDEMNATION OF SHOOTING
Trump told reporters at a late-night White House briefing that he believed he was the target of the attack. He said the Secret Service officer was saved by his bulletproof vest and was in “good shape.”
US Secret Service spokesperson Anthony Guglielmi confirmed the officer had been released from a hospital.
ABC News correspondent Jonathan Karl reported that Trump called him on Sunday morning and insisted that the White House Correspondent’s Association reschedule the dinner. “It has to happen,” Karl said Trump told him.
Around the world, leaders condemned the attack, and expressed relief that Trump and all present were safe, demonstrating solidarity with the United States. NATO leader Mark Rutte called it an attack “on our free and open societies” and leaders stressed violence had no place in a democracy.
The British embassy, which is preparing for King Charles’ visit to Washington starting on Monday, said in a statement that discussions were taking place on whether the incident may affect planning for the visit. A pre-visit brunch hosted by Britain’s ambassador to the U.S., Christian Turner, was scheduled to proceed on Sunday.
SUSPECT THOUGHT TO BE ‘LONE WOLF,’ TRUMP SAYS
A law enforcement official identified the suspect as Cole Tomas Allen, a California resident about 31 years old. Little was immediately known about Allen’s background, but social media postings suggested he was a teacher in Torrance, near Los Angeles.
Washington Interim Police Chief Jeffery Carroll said the suspect was armed with a shotgun, a handgun and multiple knives. He was taken to a local hospital to be evaluated but it was too soon to say what his motivation was, Carroll said.
Bloomberg reported that Allen purchased a shotgun 8 months ago and a semi-automatic pistol 2 years earlier, citing a law enforcement intelligence profile.
Blanche said the suspect appeared to have checked into the Washington Hilton on Friday. Without naming the person, he said the suspect was not cooperating with investigators.
“There is something unique about the threats against President Trump and his cabinet that is disgusting and it shouldn’t be happening,” Blanche said on “ABC This Week.”
The chaotic events from around 8:35 p.m. raised fresh questions about the security of top US officials, many of whom were gathered in the hotel’s expansive ballroom.
A focus of the investigation is likely to be how the gunman was able to smuggle the weapons into a hotel hosting one of Washington’s biggest black-tie events. Guests entering the lower ballroom area are screened by security, but the lobby and room levels are not secured.
The dinner was attended by many members of Trump’s cabinet and other senior administration officials amid heavy security. It was the first time Trump attended the event as president, having boycotted it in previous years.
The site of the dinner was the scene of an attempt on the life of President Ronald Reagan, who was shot and wounded by a would-be assassin outside the hotel in 1981.
Closed-circuit TV footage released by Trump on Truth Social showed the suspect running rapidly through a security checkpoint, momentarily catching security personnel off-guard before they drew their weapons.
No shots were fired at the gunman who got through two checkpoints before being brought down.
“You know, he charged from 50 yards away, so he was very far away from the room. He was moving. He was really moving,” Trump said after the gala dinner was canceled.
Officials believe he is a “lone wolf,” Trump said.
HOW IT UNFOLDED
Video footage shows Trump and his wife sitting at a banquet table on stage in conversation with someone when a commotion at the rear of the ballroom – caused by the noise of gunshots – triggers a ripple of gasps through the room.
People started screaming “Get down, get down!” Many of the 2,600 attendees dressed in tuxedos and ball gowns took cover under tables as security personnel drew their weapons, with some pushing cabinet secretaries to the floor and covering them with their bodies while others formed a protective cordon.
Security personnel in combat fatigues stormed the stage pointing rifles into the ballroom as Trump, his wife Melania and Vice President JD Vance were evacuated. Cabinet members who had been sitting at tables dotted around the vast room were escorted out by their security details one by one.
Trump stayed backstage for about an hour after being hustled from the stage, a source told Reuters. He later said he had not wanted to leave the event, a remark that echoed images of him defiantly pumping his fist after narrowly escaping an assassination attempt in Butler, Pennsylvania, in 2024.
In that attempt, Trump was wounded in his upper ear by a 20-year-old gunman, who was shot dead by security personnel.