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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Popular Right-Wing YouTuber Under Fire After Supporting Probe to ‘Expose’ Jewish ‘Invasion’ of New Jersey
Nick Shirley speaks during a roundtable on antifa, an anti-fascist movement US President Donald Trump designated a domestic “terrorist organization” via executive order on Sept. 22, at the White House in Washington, DC, US, Oct. 8, 2025. Photo: REUTERS/Evelyn Hockstein
American social media personality Nick Shirley, a 23-year-old YouTuber known for his controversial investigative videos, has drawn scrutiny after endorsing a “documentary” about a supposed “Jewish invasion.”
Shirley reposted a message from fellow content creator Tyler Oliveira promoting a 73-minute video claiming to expose a “Jewish invasion” of New Jersey. Oliveira also included a graphic appearing to show Orthodox Jews causing destruction and threatening non-Jews.
In his repost on the X social media platform, Shirley wrote “EXPOSE IT ALL,” a phrase that drew attention over his apparent call to target New Jersey’s Jewish community.
EXPOSE IT ALL
— Nick shirley (@nickshirleyy) February 25, 2026
The endorsement came one day after Shirley attend the 2026 State of the Union address as the guest of Republican US Rep. Pete Stauber of Minnesota.
The “documentary” itself focuses on a narrative about Orthodox Jewish communities in New Jersey, including local disputes over welfare and land use. In the film, Oliviera depicts the state’s Jewish community as exploiting the legal system to divert funding from public schools to private Jewish schools and using political leverage to exploit the local non-Jewish community.
Oliveria has an extensive video library in which he posts lengthy documentaries characterizing the presence of local minority communities as “invasions.” In January, he posted a 22-minute video detailing the supposed “invasion” of Indian immigrants into Canada.
Shirley, a popular right-wing political commentator and self-described investigative journalist, first gained widespread attention in late 2025 after posting a video alleging widespread fraud at Somali-run childcare centers and similar facilities in Minnesota. The video, which received millions of views on social media, led to national debate and political action including the temporary suspension of certain federal funding.
Upon the release of the investigation, Shirley’s national profile surged dramatically. His video was shared by Elon Musk and US Vice President JD Vance.
“This dude has done far more useful journalism than any of the winners of the 2024 @pulitzercenter prizes,” Vance wrote on X while sharing the video.
Despite the video’s viral success, independent factchecking and state agency records later showed that elements of Shirley’s Minnesota report were either incorrect or lacked sufficient evidence for the claims he made. At least two of the Minnesota facilities featured in his video had been closed for some time, and state officials have not confirmed the specific fraud allegations presented in the video.
Unlike the video focused on Minnesota, the video featuring Jewish families did not uncover any systemic pattern of fraudulent activity, raising questions over the motive of the purported investigation.
Shirley’s call to “expose” the Jewish community of New Jersey comes at a time when, according to recent polling, young Republicans have increasingly embraced antisemitism and conspiracy theories.
Earlier this month, for example, a new survey by Irwin Mansdorf, a fellow at the Jerusalem Center for Security and Foreign Affairs, and Charles Jacobs, president of the Jewish Leadership Project, found that 45 percent of Republicans under the age of 44 said Jews pose a threat to the “American way of life.”
In December, the Manhattan Institute, a prominent US-based think tank, released a major poll showing that younger Republican voters are much less supportive of Israel and more likely to express antisemitic views than their older cohorts.
According to the data, 25 percent of Republicans under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.
Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.
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Jewish Advocacy Groups Sue California Over K-12 Antisemitism
Students from Encinal High School and St. Joseph Notre Dame High School in Alameda, California, participating in anti-Israel demonstration on Jan 26. 2024: Photo: Michael Ho Wai Lee / SOPA Images via Reuters Connect
A coalition of leading Jewish advocacy organizations is suing the state of California for allegedly failing to address “systemic” antisemitic discrimination in K-12 public schools.
Led by the Louis D. Brandeis Center for Human Rights Under Law and StandWithUs, the legal action stems from consecutive years of antisemitic abused perpetrated against Jewish students, parents, and teachers by anti-Zionists at every level of the school system. Court documents shared with The Algemeiner earlier this week revealed new, harrowing accusations of Jews being called “k—kes,” Jewish students being threatened with gang assaults, and K-12 students chanting “F—k the Jews” during anti-Israel demonstrations promoted by faculty.
In one highly disturbing incident described in the legal complaint, fifth graders from the Oakland Unified School District were filmed by the teacher saying “Another major thing that I’ve learned is that the Jews, the people who took over, basically just stole the Palestinians’ land” and “one thing that’s really surprising to me, and that appeals to me is that the US is helping the Jews.” In another incident, the Oakland Education Association confected a curriculum in which the intifada — two prolonged periods of terrorism in which Palestinians murdered Israeli civilians — was taught to third graders as a nursery rhyme.
“The California education system is teaching the state’s children that Jewish Americans and Israelis are racists, white supremacists, oppressors, and baby-killers who should be shunned,” Brandeis Center chairman and former US assistant secretary of education for civil rights Kenneth Marcus said in a statement on Thursday. “The result is not surprising: Jewish children and children perceived as Jewish are bullied and excluded by their peers and harassed by their teachers, who silence, mock, and even segregate them if they speak out. School officials have done little or nothing at all to help these children.”
Litigation related to antisemitic incidents in California K-12 schools surged following Hamas’s Oct. 7, 2023, massacre across southern Israel, which triggered a barrage of antisemitic hate crimes throughout the US and the world. The list of outrages includes a student group chanting “Kill the Jews” during an anti-Israel protest and partisan activists smuggling far-left, anti-Zionist content into classrooms without clearing the content with parents and other stakeholders.
Elsewhere in California, K-12 antisemitism has caused severe psychological trauma to Jewish students as young as eight years old and fostered a hostile learning environment, according to complaints
In the Berkeley United School District (BUSD), teachers have allegedly used their classrooms to promote antisemitic stereotypes about Israel, weaponizing disciplines such as art and history to convince unsuspecting minors that Israel is a “settler-colonial” apartheid state committing a genocide of Palestinians. While this took place, high level BUSD officials were accused of ignoring complaints about discrimination and tacitly approving hateful conduct even as it spread throughout the student body.
At Berkeley High School, for example, a history teacher forced students to explain why Israel is an apartheid state and screened an anti-Zionist documentary, according to a lawsuit filed last year by the Brandeis Center and the Anti-Defamation League (ADL). The teacher allegedly squelched dissent, telling a Jewish student who raised concerns about the content of her lessons that only anti-Zionist narratives matter in her classroom and that any other which argues that Israel isn’t an apartheid state is “laughable.” Elsewhere in the school, an art teacher, whose name is redacted from the complaint for matters of privacy, displayed anti-Israel artworks in his classroom, one of which showed a fist punching through a Star of David.
In September 2023, the Brandeis Center, along with the ADL and the American Jewish Committee (AJC), sued the Santa Clara Unified School District (SCUSD) in California for concealing from the public its adoption of ethnic studies curricula containing antisemitic and anti-Zionist themes. Then last February, the school district paused implementation of the program to settle the lawsuit. One month later, the Brandeis Center, StandWithUs, and the ADL filed a civil rights complaint accusing the Etiwanda School District in San Bernardino County, California, of doing nothing after a 12-year-old Jewish girl was assaulted, having been beaten with stick, on school grounds and teased with jokes about Adolf Hitler.
“Jews consistently are being targeted with hostility because of who they are, including in California and particularly in K-12 public schools. This lawsuit seeks to remedy that,” StandWithUs chief executive officer Roz Rothstein said in Thursday’s press release. “It is imperative that California K-12 schools not be co-opted by those seeking to indoctrinate students into antisemitic hate. However, Jewish students and parents indicate that this is precisely what is happening in California. Shockingly, those tasked with enforcing non-discrimination laws in our schools have failed to intervene effectively to put a stop to this growing problem.”
She added, “This lawsuit was necessitated by that systemic failure and seeks to ensure, going forward, that California’s Jewish students are protected and have access to an education free from discrimination.”
Follow Dion J. Pierre @DionJPierre.
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Jewish Olympic Gold Medalist Jack Hughes Honored by New Jersey Devils as NHL Season Resumes
Jan 23, 2026; Vancouver, British Columbia, CAN; New Jersey Devils forward Jack Hughes (86) handles the puck against the Vancouver Canucks in the first period at Rogers Arena. Mandatory Photo: Bob Frid-Imagn Images via Reuters
Jewish Olympic hockey player Jack Hughes was honored by his team the New Jersey Devils on Wednesday night before their loss to the Buffalo Sabres in Newark.
Ahead of the game, the Devils showed on the Jumbotron a video of Hughes, 24, scoring the overtime goal that secured the United States its 2-1 victory and gold medal over Canada on Sunday in the 2026 Milan Cortina Olympics. Hughes lost a few teeth during the game when he took a high stick to the mouth from Canada’s Sam Bennett during the third period. The win marked the first time a US men’s hockey team had won gold at the Olympics since a 1980 victory against the former Soviet Union.
“I’m so proud and so happy that the men’s and women’s USA hockey teams brought gold medals back to America,” Hughes told the crowd in a pre-game speech on Wednesday given from the ice, while he held back tears. “And I’m so proud to represent the New Jersey Devils organization and to represent the great state of New Jersey. From the bottom of my heart, all of my [Team] USA teammates, we want to thank you for all the love and support. We feel it. Thank you.”
The Devils center — whose mother is Jewish while his father is Catholic — arrived in New Jersey late Tuesday night after US President Donald Trump recognized him and his Olympic teammates in the State of the Union address. Hughes played Wednesday night as Buffalo won for the seventh time in 10 games, 2-1, on goals from US Olympian Tage Thompson and Peyton Krebs. The NHL restarted its season on Wednesday after taking a break due to the Olympic Games in Milan.
On Thursday, before the New Jersey Devils took on the Pittsburgh Penguins at PPG Paints Arena, Hughes received a standing ovation as the Penguins honored athletes who represented their countries at the 2026 Winter Olympics.
Earlier in the week, the popular Hobby’s Delicatessen & Restaurant located blocks away from Newark’s Prudential Center, which is home to the New Jersey Devils, named a sandwich after Hughes. The owners said “Jack’s Golden Goal Sandwich,” which features roast beef and “golden sauteed onions” on a soft roll, is “so tender, you don’t need teeth.”
Trump announced during Tuesday night’s State of the Union that Connor Hellebuyck, the goaltender for the US men’s Olympic hockey team that won gold, will be awarded the Presidential Medal of Freedom. Hellebuyck made 41 saves in the Olympic game against Canada on Sunday and also assisted on the overtime goal by Hughes that led to the team’s gold medal win.