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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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‘Nothing to Save’: Defections, Command Breakdown Grip Iran’s Security Forces as US-Israel Strikes Pound Regime
Images of Iran’s new supreme leader Mojtaba Khamenei and late Iranian Supreme Leader Ayatollah Ali Khamenei are displayed at a gathering to support Mojtaba Khamenei, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 9, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
A taxi driver in Tehran this past week said he had picked up a commander from Iran’s Basij parliamentary force who, midway through the ride, hurled his mobile phone out the window into the rubble of a bombed building. The officer explained that many of his comrades in the Basij, the paramilitary organization operating under the Islamic Revolutionary Guard Corps (IRGC), were doing the same, hoping the Iranian regime would assume they had been killed.
The anecdote was relayed to The Algemeiner during a press briefing by Maneli Mirkhan — an Iranian strategist and founder of Dorna, an organization working on plans for a democratic transition in Iran — and reflected what she described as the “defection and collapse” of the regime’s forces of repression.
Similar stories abound in other reports from inside Iran. The French Le Monde newspaper recounted an incident in which a woman was caught by a neighbor, an intelligence services employee, while filming an airstrike. The man accused her of spying, and his wife called the police to report the “infidel,” the newspaper said.
“The irony: nobody answered. A mundane scene, but one that reveals much,” the article noted.
Mirkhan cautioned against overstating the regime’s immediate collapse, saying it remains in place. But “the confidence within the regime and within its ability to survive is no longer there,” she said.
The families of members of Iran’s security apparatus were increasingly urging their sons to stay home, she said, as targeted strikes by the joint US-Israeli operation hit bases used by repression units. According to her account, “several hundred” personnel linked to those forces were being killed daily in strikes on their facilities.
Among the targets in recent days was the IRGC’s Sarallah headquarters, a central node of Iran’s internal security system, as well as the headquarters of three brigades belonging to the Faraja special units, which handle crowd control and the suppression of protests.
With some facilities destroyed, units have begun moving into civilian infrastructure such as sports centers and other public buildings as backup bases and resting areas, she said. But the more immediate problem, according to Mirkhan, is that the chain of command is fraying.
Her organization, she said, is in contact with networks inside Iran to help provide exit strategies for members of the security forces who are seeking to defect. Most of those reaching out are rank-and-file personnel and mid-level commanders, she said.
“What we are witnessing is that they are disoriented because of a lack of clear command,” Mirkhan said.
She described what she called “moral fatigue” among regime forces, saying that in this environment state propaganda has been one of the few things still “giving them a bit of energy.” But even that, she said, is now being weakened as the system that carries and reinforces the regime’s messaging comes under pressure.
Mirkhan argued that expanding access to outside information — including through satellite television and internet connections — could further erode loyalty among security personnel by showing them there is “nothing to save anymore.”
She said the public response should be read in the context of the fighting. The Israel Defense Forces is warning Iranian civilians in some areas to stay home ahead of major strikes — similar to its policy in Gaza — and with attacks concentrated in specific zones, many people are not evacuating or gathering in the streets for now. But Mirkhan said that should not be mistaken for support for the regime or an absence of public anger.
“We saw it on the first night of strikes, when the news of [former Supreme Leader Ali] Khamenei’s death was confirmed,” she said. “Even with lots of risk to their lives, people were in the street.”
Mirkhan outlined the war’s three aims — destroying the regime’s nuclear program, weakening its capacity for regional aggression, especially its missile arsenal, and opening space for Iranians themselves to bring down the regime. That last goal, she said, would not be achieved by military action alone.
“Regime change is not something that will be operated by the attacks,” she said. But the strikes can help “open the space where people can regain strength, can go out in more security, and build up what they need to bring down the regime and replace it.”
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An Inspiring Call for Unity Among All Jews
Jewish Americans and supporters of Israel gather at the National Mall in Washington, DC on Nov. 14, 2023 for the “March for Israel” rally. Photo: Dion J. Pierre/The Algemeiner
Jonathan Greenblatt, CEO of the Anti-Defamation League, addressed congregants Friday night at Westchester Reform Temple, focusing on unity within the Jewish community and was introduced by the temple’s senior rabbi, Jonathan Blake. The tone they both struck was remarkably encouraging.
They both stressed the need for internal unity regardless of personal political beliefs and differences. This message was refreshing and paved a path towards unity among Jewish people by addressing the challenge of confronting antisemitism across the political spectrum, and not getting stuck on left-right divides.
The ADL leader said that antisemitism today appears across multiple parts of the political spectrum, and that confronting it requires responsibility from both sides of the ideological divide.
Rabbi Blake’s introduction addressed developments related to Iran and Israel, and urged congregants not to allow their personal political views about current administrations in either Israel or the United States to influence their assessment of the broader geopolitical challenges.
“The stakes are larger than partisan politics,” he said, emphasizing that moral clarity is necessary when confronting a regime that has supported terrorism, threatened nuclear breakout, and vowed the destruction of America, Israel, and supportive Gulf states.
During Greenblatt’s address, he compared the recent holiday of Purim to today’s events, and drew a contrast between the past and the present by pointing out the Jewish people’s ability to defend themselves today. He asked the audience to recognize the miracle of Israel’s existence and to not take it for granted. And it was really encouraging to hear the leader of the country’s largest antisemitism advocacy organization speak with moral clarity.
Greenblatt also spoke about Jewish identity and resilience, encouraging community members to remain engaged in Jewish life and communal institutions. He reminded the congregants that the ADL is still concerned about marginalized peoples, but must now focus on its own people, since Jewish people are being targeted.
His hopeful and positive tone is exactly what we need right now, as he urged attendees to “show up” for one another and for Jewish organizations as part of the broader effort to respond to rising antisemitism.
The event took place amid heightened concerns about antisemitic incidents globally, and ongoing conspiracy theories around Israel forcing the hand of the United States into this war. Rabbi Blake and Greenblatt delivered a warning — and also encouragement — exactly when it was needed. We must starkly confront the challenges we are facing — but also stay optimistic about the future — and both men did exactly that.
Daniel Rosen is a cofounder of Emissary4all. Emissary is a movement which seeks to utilize technology to organize individual individuals and communities to combat antisemitism online and off-line. You can follow him on Instagram at mindsandheartsunite
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How Colleges and K-12 Schools Are Marching Forward with an Anti-Israel Agenda
A pro-Hamas activist wears a keffiyeh while marching from the City University of New York to Columbia University. Photo: Eduardo Munoz via Reuters Connect
Universities continue to protest the Trump administration’s efforts to expunge DEI and rein in costs, while receiving help from Congress, which has restored funding to schools. Scientists in particular have resumed their complaints regarding Federal budget cuts and increased oversight, while the media have resumed stories about the economic and social impacts of cuts on sciences, states, and individuals.
The place of antisemitism in the priorities of the higher education industrial complex were reflected at the American Association of Colleges and Universities annual meeting. In contrast to the many sessions on DEI and artificial intelligence, only one was devoted to antisemitism, which was paired with the topic of “Islamophobia.”
In a sign that senior university leaders have simply decided to wait out the administration regardless of appearances, Georgetown Law School appointed Elizabeth Magill, former University of Pennsylvania president, as dean. Magill resigned her position after a disastrous appearance before Congress, where she failed to stand up to hate against Jewish students. The committee that appointed her at Georgetown was comprised largely of leading Democratic donors.
University pushback against pro-Hamas students continued at a lower rate in February. American University suspended its Students for Justice in Palestine (SJP) chapter, which promised “resistance.” Students at Northwestern University who had rejected antisemitism training on the basis that it discriminated against them as Palestinians and Arabs — and who were subsequently suspended by the university — dropped their lawsuit.
Several court cases have challenged university efforts to discipline pro-Hamas protestors. In one, a district judge ordered the University of Massachusetts to lift the suspension of a student who organized a campus protest, arguing that his First Amendment rights had been breached. A judge also blocked the deportation of pro-Hamas activist and professional student Mohsen Madawi on procedural grounds. A Federal court also ordered the release of Tufts University graduate student and Hamas supporter Rümeysa Öztürk.
More positively, the New Jersey Superior Court has rejected Fairleigh Dickinson University’s effort to quash a lawsuit by a Jewish chaplain who had been disciplined for opposing an anti-Israel event on campus. Notably, the court rejected the university’s claim regarding precedent in a recent case involving MIT, in which a court held that antisemitic conduct motivated by “anti-Zionism” was protected as academic freedom.
Finally, a report from the Department of Education noted that Qatar had tripled its contributions to American universities in 2025. Some $1.2 billion was given to American universities, with Cornell, Carnegie Mellon, Georgetown, Texas A&M, and Northwestern, being the largest recipients.
Faculty Support for Hamas Remains High
Faculty support for Hamas remains high despite administration efforts to persuade or force fewer expressions of enthusiasm.
There was a presentation at the CUNY Law School entitled “The Underground in Gaza,” which claimed that Hamas tunnels used for terrorism are part of “resistance to colonization” and “decolonial land use.” This will be followed by a conference at CUNY Graduate Center on “Palestinian History Between Past and Present” featuring a number of prominent anti-Israel scholar-activists.
One notable development in February was a report detailing how the Mellon Foundation has reshaped humanities and social sciences faculties towards social justice and “scholar-activism.” The report noted that as Federal funding for the humanities was reduced over the past two decades, the Mellon Foundation, under the leadership of Elizabeth Alexander, had offered institutions funding to adapt research, courses, curriculums, and entire mission statements to comport with the foundation’s social justice emphasis. In doing so the foundation pushed scholarship which emphasized race, class, gender, and inequality, with an anti-Western bias.
The report, and another on humanities funding from the American Enterprise Institute, complements those showing how the Qatar Foundation has inserted itself into university operations including personnel decisions, particularly with respect to DEI, as a condition for grants.
Unsurprisingly, another report on the University of California found that while students are the most visible actors, faculty and academic departments are key institutional drivers of the hostile environment. At UCLA alone, some 155 faculty members have publicly endorsed BDS and dozens of departments issued statements in support of pro-Hamas encampments.
Seemingly cognizant of the perception of Middle East studies as the focal point for campus anti-Israel agitation, a Columbia University provost released a report recommending adding additional faculty and courses in Israel studies. At the same time, reports indicated that the leading candidates for the Edward Said Chair in Arab Studies were all scholar-activists with minimal publication records who had expressed support for Hamas and other Palestinian factions.
One result of relentless antisemitism and anti-Zionism on campus is a widening crisis for Jewish faculty. A new poll indicates that 40% of faculty felt compelled to hide their identities, while a similar figure were considering leaving academia.
Student Attacks Against Jews Continue, If Down Slightly
On campus, harassment of Jewish and Israeli students appears to have declined somewhat as a result of restrictions on pro-Hamas protests. Off campus protests continue, as in the case of an anti-ICE event outside of Columbia University which featured the same students and faculty who had supported Hamas in 2025 and 2024. Anti-ICE protests organized by groups such as Students for a Democratic Society and others such as SJP chapters which had been at the center of pro-Hamas protests, have been noted at many campuses including the University of Minnesota, Cornell, and Columbia.
A serious incident took place at a cafe near DePaul University where Jewish students attending a Hillel event were harassed and eventually driven out by pro-Hamas students and staff. The university president later expressed outrage at the incident, which was another in a series which have taken place at the institution.
The Princeton SJP chapter canceled the appearance of anti-Israel speaker Norman Finkelstein and stated he might appear at another time. The university noted it had not barred Finkelstein.
BDS resolutions continue to be proposed in student governments despite the fact that they are opposed almost uniformly by administrations and trustees. Examples in February include:
- The University of Maryland student government passed its fourth anti-Israel resolution of the year. Student government at Maryland has been dominated by pro-Hamas activists for several years despite the school’s large Jewish population;
- A resolution in the University of Nebraska-Lincoln student government calling for divestment from weapons manufacturers passed after language specifically naming Israel was removed.
Campus disruptions of speakers deemed insufficiently hostile to Israel continued in February. One example was the disruption of a talk by left-wing journalist Ezra Klein at Sarah Lawrence College. Klein was called a “Zionist pig” and signs held by protestors included “Nazi” and “Sarah Lawrence, we know you; you protect Zionist Jews.” Sarah Lawrence president Cristle Collins Judd sat next to Klein on stage and did not intervene, but reportedly commented to him, “Welcome to Sarah Lawrence.”
Judd’s emailed condemnation of the incident elicited protests for the SJP chapter who accused her of “blatant lies wielded to vilify students and manufacture consent for disciplinary charges” and claimed Sarah Lawrence was attempting to “suppress dissent against Zionism and imperialism at any cost.” The group threatened retaliation if disciplinary procedures were taken.
A talk entitled “Being Jewish in America Today” at the University of Virginia Jewish studies program by writer Adam Kirsch was similarly disrupted by student protestors “resisting the Zionist speaker.” Neither Sarah Lawrence nor Virginia have taken disciplinary measures against students.
A new AJC/Hillel survey indicated that 42% of American Jewish students have experienced antisemitism on campus. Half reported feeling uncomfortable or unsafe, while 34% indicated they had refrained from displaying their Jewish identity. Some 69% stated that Israel was an important part of their identities and 80% of parents indicated that antisemitism was part of their decision where to send children to college.
What’s Happening in K-12 Schools
One notable development in February was the involvement of outside groups such as the Party of Socialism and Liberation in training and organizing student walkouts and anti-ICE protests. These groups have shifted from pro-Hamas to anti-ICE protests and make the explicit equation of “Gaza” with “Minneapolis.”
The same groups, along with the Sunrise Movement, Code Pink, the Palestinian Youth Movement, and others, are working with the DSA and teachers unions in cities like Dallas to celebrate Palestinian “resistance” and oppose the US government.
Teacher training remains a focal point for radicalization, particularly in connection with mandated ethnic studies curriculums. The Liberated Ethnic Studies Model Curriculum Consortium was awarded a contract by San Jose (CA) schools to train teachers. Lesson materials include materials on “Stolen Land” and “Youth Incarceration and Resistance in Palestine.” The leadership of the consortium include University of California ethnic studies faculty connected with the Institute for the Critical Study of Zionism.
The school system also paid teachers to attend the Xicanx Institute For Teaching and Organizing (XITO) Summer Institute which presented materials on “Teaching Border Imperialism From Turtle Island to Palestine: Ethnic Studies as a Tool For Liberation” and “Transformative Teaching: Interactive Read-Alouds and Art as an Entry Point For Teaching Palestine in K-5.”
The addition of Anti-Palestinian Racism (APR) as a pedagogical foundation and legal enforcement mechanism in Canadian schools, effectively enshrining the Palestinian narrative as unquestionable truth and criminalizing expressions of support for Israel and even visible expressions of Jewish identity, has cemented radicalism. Canadian journalists investigating APR trainings for teachers in Hamilton (ON) have been denied access to materials on the grounds that sharing it publicly would be a “Danger to Safety or Health.”
To complete the equation, the Elementary Teachers’ Federation of Ontario has hired the anti-Zionist group Independent Jewish Voices to provide antisemitism training for teachers. The group “firmly rejects the use of IHRA, which distorts the definition of antisemitism to conflate political criticism of Israel with antisemitism, and perpetuates anti-Palestinian racism” and will be “including anti-Palestinian racism tools into the training.” Unsurprisingly, antisemitic acts in Ontario schools increased dramatically after October 7th.
Individual teachers also continue to instigate dramatically antisemitic incidents. In one case a Muslim San Diego teacher was fired after posting a video in which she accused Israel of “hijacking protests in order to do the same BS that they’re always doing — which is just stealing from people. And that includes everything from goods and services all the way down to the livers and kidneys and eyeballs.”
Conversely a teacher at the elite UN International School in New York was fired after complaining about harassment from Muslim teachers who made statements regarding how “Jews are driven by money.” The school, which educates children of UN officials, received a Qatari pledge of $60 million in 2023.
A newly filed lawsuit against the State of California on behalf of Jewish parents and children accuses the state of failing to address systemic antisemitism in local school districts including Berkeley, Los Angeles, Santa Clara, San Francisco, Campbell Union, Fremont, and Oakland. The suit alleges that Jewish students were subjected to antisemitic harassment from teachers and peers with administrators taking no action or supporting their attackers. The trajectory of California schools reflected in the lawsuit appears to match that of British schools, which have been overwhelmed by horrific antisemitism towards the relatively small number of Jewish students.
Finally, a new campaign by left-wing and pro-Hamas groups in Canada has targeted Jewish summer camps for their support of “genocide.” The effort seeks to strip accreditation from at least 17 camps across Canada “because they encourage support for a genocidal, settler-colonial state.” The groups include the Palestinian Canadian Congress, Just Peace Advocates, the Ontario Palestinian Rights Association, and PAJU Montreal. Jewish groups condemned the campaign, which the Ontario Camps Association called “discriminatory and antisemitic in nature.”
The author is a contributor to SPME, where a different version of this article appeared.
