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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Is AIPAC a ‘monster’ that decides Congressional races? The data shows otherwise
At a rally for progressive candidates last week, New York City Mayor Zohran Mamdani called AIPAC “monsters.” The pro-Israel lobby, he told the crowd, uses “millions in dark money to accomplish a single goal, to preserve their power so that they can turn us against one another.”
This is not an insulated idea. Graham Platner, Maine’s Democratic Senate nominee, was proud to stress that he was a candidate AIPAC would never endorse starting with one of his very first online ads.
On the left — and, more quietly, the right — versions of the “monster” narrative are spreading, suggesting that AIPAC is an electoral force with bottomless pockets that decides who serves in Congress.
The truth is quite different. To find it, I pulled both primary and general election outcomes for every Congressional candidate that AIPAC’s traditional PAC backed in 2022 and 2024 — 788 candidates across the two cycles — from the Federal Electoral Commission. I ran the same exercise for 17 peer single-issue PACs, including the NRA and Planned Parenthood.
The data shows that while AIPAC has an impressive operation, its electoral results do not outperform those of any other major single-issue lobby. AIPAC itself cites a 95% win rate on endorsed candidates as evidence of its political muscle, but that high level of success is partially attributable to the fact that, according to my sample, some 86% percent of AIPAC’s endorsements go to sitting members of Congress. And incumbents win about 95% of general elections — regardless of who funds them.
What’s more remarkable than the number of elections AIPAC wins is how often it gets credit or blame — depending on your politics — for deciding races.
When former Rep. Cori Bush lost her 2024 primary against an AIPAC-backed challenger, AIPAC was widely cited as influencing the race — even though even though Bush spent much of 2024 fighting a federal investigation into her campaign-fund spending, and lost to Wesley Bell, a former St. Louis County prosecutor with the kind of district-wide name recognition no PAC can buy. That same year, Rep. Summer Lee, who had been at least as outspoken on Israel’s conduct in Gaza as Bush, beat AIPAC’s preferred candidate in the Pittsburgh primary by more than 20 points.
Somehow, the narrative that AIPAC rather than voters decides Congressional races wasn’t overturned by Lee’s win. It’s almost like people who want to believe that Jews control politics in the United States have a bias toward seeing instances that on the surface may appear to confirm that belief — and toward ignoring those that contest it.
When the group’s main PAC supported candidates who were not yet sitting members of Congress, their picks won about 91% of primaries. This sounds high, indeed, but other major lobbies do even better. For instance, lobbies including the NRA, Sierra Club, and Planned Parenthood all boast success rates over the same period of more than 95%.
AIPAC is, in this context, indistinguishable in terms of its win rate than all other lobbies.
Perhaps an even more important test is tight races — primaries decided by 10 percentage points or fewer. Here, AIPAC wins about 79% of the time. This is comparable to the win rate of all other lobbies I saw, but not by far the largest. For instance, the NRA’s win rate in these tight races is 84%, the Sierra Club 88%, and Planned Parenthood 83%.
So it is true that AIPAC plays a real role in American politics. What gets missed amid the excess scrutiny on AIPAC: that role is, in effect, no different from that of any other lobby. In fact, AIPAC is in practice often slightly less effective than many of its peers.
That truth helps make clear how dangerous the disproportionate attention AIPAC receives from the media, and from candidates opposed to its priorities, can be. To single out a well-funded lobby with many Jewish members, and to cast it as the secret hand behind every contested race, isn’t just wrong on the data. It rhymes with the oldest antisemitic trope there is: that Jews quietly run the world.
The post Is AIPAC a ‘monster’ that decides Congressional races? The data shows otherwise appeared first on The Forward.
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Feds open antisemitism investigation into National Education Association
(JTA) — The Trump administration is launching an antisemitism investigation into the National Education Association, the influential public school teachers union, over purported employment discrimination.
The probe is based on allegations that Jewish members of the NEA were harassed and “physically intimidated” during the organization’s 2025 annual convention, including a reported case of NEA members appearing to cheer at mention of the 2005 attack on a march for Israeli hostages in Boulder, Colorado.
The complaint, based on the accounts of several Jewish NEA members, also spotlighted recent controversies, such as materials from the union that labeled a map of the state of Israel as “Palestine” for Indigenous People’s Day and a handbook that failed to identify Jews as the primary victims of the Holocaust. They further alleged that the union’s diversity hiring guidelines harmed its Jewish members.
The Brandeis Center for Human Rights Under Law, a legal group that has brought several other such antisemitism cases to the Trump administration, filed the complaint that triggered the NEA investigation. The case is being handled through the U.S. Equal Employment Opportunity Commission, whose authority to investigate employment discrimination also extends to union membership.
“We really appreciate the EEOC’s decision to open this investigation,” Marci Miller, director of legal investigations at the Brandeis Center, told the Jewish Telegraphic Agency.
In a statement to JTA, the NEA said, “We take concerns like this seriously and are reviewing the matter through our established processes.” The union added that it “does not tolerate antisemitism in any form and is committed to ensuring that all members and students, including Jewish members and students, can work and learn in a safe and welcoming environment.”
The NEA has previously said its map labeled “Palestine” “does not meet our standards,” and updated its Holocaust handbook in response to the pushback.
Jews in public school education have expressed concern about tensions over the last few years. In 2021, many Jewish groups rallied against NEA proposals to oppose Israel; the measures did not pass. At its 2025 convention, the NEA had voted to boycott the Anti-Defamation League, though its executive committee rejected the vote following pushback from Jewish groups.
The GOP-led House Committee on Education and the Workforce is also investigating the union over antisemitism, citing several of the same instances later outlined in the Brandeis Center complaint.
The EEOC’s NEA case is part of an expansion of the Trump administration’s antisemitism investigations beyond college and K-12 campuses. Last week the U.S. Health and Human Services Department opened its own probe into the American Psychological Association, also based on a Brandeis Center complaint.
In addition to alleged harassment of Jewish members at the convention, Miller said the center’s NEA complaint also involved diversity-based hiring practices at the union: “Jewish members in particular have been harmed by this policy because they have not been recognized as a racial or ethnic group worth counting for purposes of this policy.”
The EEOC has tackled antisemitism cases against other institutions, but its role in such investigations is controversial. The agency’s chair, Andrea Lucas, is currently demanding that the University of Pennsylvania turn over a list of Jews affiliated with the university as part of the commission’s antisemitism investigation into the Ivy League school. Several Jewish groups, as well as the university itself, have argued that such a demand will make Jews less safe.
Some Jewish groups have alleged that the administration has used antisemitism allegations as a pretext to undermine institutions it considers ideologically unfriendly.
One of Lucas’s defenders in the Jewish community is Kenneth Marcus, the Brandeis Center’s founder. Lucas herself is not Jewish but recently defended her legal strategy to Jewish leaders at a campus antisemitism conference.
Asked about this, Miller said the Brandeis Center was providing “dozens” of Jewish witnesses to the EEOC for consensual interviews.
“There’s no demand for anybody else,” she said. “We have plenty of information.”
This article originally appeared on JTA.org.
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New York primary tests Mamdani’s pull and Israel as a campaign issue
New York City Democratic voters are going to the polls today in congressional primaries that are doubling as a referendum on U.S.-Israel relations, as candidates allied with Mayor Zohran Mamdani test whether his brand of democratic socialism and criticism of hardline pro-Israel money in politics will translate into broader electoral success.
Mamdani has endorsed Columbia Gaza war encampment leader Darializa Avila-Chevalier and former City Comptroller Brad Lander in challenging sitting members of Congress, and Assemblymember Claire Valdez for an open seat.
All have campaigned using the terms “genocide” and “apartheid” to describe Israel’s actions in Gaza and the West Bank, and Mamdani himself has singled out Israel and its champions as adversaries.
At a Brooklyn campaign rally last week, Mamdani compared the American Israel Public Affairs Committee to “monsters” who “move millions in dark money to accomplish a single goal — to preserve their power, so that they can turn us against one another.”
The statement drew widespread condemnation from Jewish leaders, including some of Mamdani’s supporters. And it comes as Democratic infighting over Israel nationally has intensified, with candidates across the political spectrum increasingly treating support from AIPAC as politically toxic.
All three of the Mamdani-endorsed congressional candidates have made Israel or AIPAC a central part of their campaigns, though each in different ways. AIPAC backs candidates aligned with continued U.S. support for Israel military aid and has spent upwards of $38 million nationally this election cycle, a Politico analysis found — though exact AIPAC contributions are difficult to track due to its use of shell PACs and tactic of funneling money directly to campaigns.
In the 10th Congressional District in lower Manhattan and western Brooklyn, Lander is challenging incumbent Rep. Dan Goldman, zeroing in on Goldman’s support for U.S. military aid to Israel and his past ties to AIPAC. Lander opted not to take part in New York City’s annual Israel Parade, while Goldman used his participation to appeal to Jewish voters.
Earlier this month, Israel and Gaza consumed roughly 15 minutes of a one-hour debate between the candidates. Goldman expressed a desire to move on, arguing that “Israel is not the most important issue in this district,” while Lander countered that Gaza represents “one of the significant moral and humanity challenges of our time.”
Goldman has defended his support for Israel as consistent with his values. He told the Jewish Telegraphic Agency in February that there is “an undercurrent of antisemitism in the degree to which AIPAC seems to be vilified.”
The heat boiled over on Sunday when a Brooklyn coffee bar chain, Poetica Coffee, declared on social media after Goldman and his young daughter stopped by that it would have turned Goldman away from the cafe had staff known who he was, posting to Instagram that they don’t serve “genocide enablers.”
Next to a picture of Goldman taken outside the shop after he had ordered a coffee, and another image showing $9.82 refunded, the post added: “Do you see how it doesn’t taste like genocide juice? Or are you still having a hard time telling the difference?” (The account has since been disabled.)
Lander, who identifies as a liberal Zionist, had acknowledged the potential for anti-Israel passions in the race to get out of hand — telling an interviewer that criticizing AIPAC makes him “queasy” given “the antisemitic tropes at play,” but that he feels an obligation to call out its funding nonetheless as he promises to curtail U.S. military aid to Israel.
Goldman has not commented on the incident, other than to reply on Instagram: “The barista could not have been nicer to my 7-yr-old daughter and me.” Lander criticized the coffee shop’s response, telling the Forward, “There are plenty of ways to lobby elected officials and express outrage at the votes they’ve taken without turning coffee shops into places people don’t feel welcome.”
On the other end of the spectrum, Avila Chevalier attended a rally held in Times Square on Oct. 8, 2023 widely condemned for condoning Hamas’ violence. She has said she attended in anticipation of an Israeli military response, citing “a pattern in which whenever there is an incident, the state of Israel engages in a response that is often disproportionate and creates a greater loss of life.”
And she told the New York Editorial Board last week that Zionism “is an ideology that is looking to create a political system where one group of people has more standing before the law than another group of people.”
She faces AIPAC-backed incumbent Rep. Adriano Espaillat in NY-13, which covers Upper Manhattan and portions of the Bronx.
“To know that my opponent takes AIPAC money is something that, for a lot of people, is just disqualifying. It is [about] Palestine at the heart of it, but it’s also what it says about someone’s inability to stand up against something that is so blatantly horrific, someone who refuses to name a genocide,” Avila Chevalier told the Nation. “Can you trust someone who won’t even say that word to fight for you on the most basic of issues?”
Addressing AIPAC’s support for him in a primary debate, Espaillat said “no one dictates or tells me how to vote, my constituents do that.”
Meanwhile, in NY-7, which includes parts of Brooklyn and Queens, Valdez has sought to make Israel and AIPAC a campaign issue in a race where AIPAC is not involved and the candidates have broad agreement on Gaza.
Valdez faces Brooklyn Borough President Antonio Reynoso, whom she has critiqued for not using the word “genocide” to describe Israel’s actions until after he announced his candidacy. She also accused Reynoso of benefiting from secretive pro-Israel money, despite no evidence that AIPAC has supported his campaign.
The post New York primary tests Mamdani’s pull and Israel as a campaign issue appeared first on The Forward.
