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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Europe’s smallest Jewish community gets a home of its own — complete with geothermal mikvah
(JTA) — REYKJAVIK, Iceland — Until recently, this city located near the Arctic Circle was one of the few places in Europe where organized Jewish life did not exist — no synagogue, no ritual bath, no communal building. That changed this week, as the Jewish community in Iceland opened the Beit Shvidler Jewish Center of Iceland, the country’s first-ever Jewish center.
The center is housed in a renovated, roughly 9,000-square-foot building in downtown Reykjavik that once operated as a bar and, before that, as the headquarters of a political party. It sits just minutes from where the husband-and-wife team of Rabbi Avraham and Mushky Feldman have lived and worked since arriving on the island in 2018. The project has been funded largely through community donations.
The center includes a synagogue, a seminar room seating nearly 80 people, a kosher shop, a community kitchen, a youth center, a library lounge and a security center, amenities the community has never had access to in one place.
There is also a mikvah, or ritual bath, that is heated geothermally, using the abundant underground volcanic heat that provides much of the country’s power.
“Jews here were yearning for a synagogue, for a rabbi, for some sort of a community,” Avraham Feldman said of the years before the couple’s arrival, “and it has been amazing to fill that need.”
Community members agree.
“Iceland has a highly diverse, dispersed and diffused Jewish community; given that we’re an isolated island, we all kind of washed up here,” said Michael Klein, an American Jew living in Iceland since 2020.
“The Feldmans managed to pull together the resources, the building and the work to turn a disused political party headquarters and restaurant into a Jewish center that can serve not only our small community but the far larger group of visitors from all over the Jewish world who come for our natural beauty and peaceful isolation,” added Klein.
Jewish life in Iceland has always been sparse and intermittent. Jewish traders are known to have passed through as early as the 1600s. Still, the organized Jewish presence dates to the late 1800s, and the first practicing Jew believed to have settled permanently was Fritz Natan, a businessman who, in 1917, built Iceland’s first five-story building.
For decades afterward, Jewish life in Iceland survived on the efforts of a handful of dedicated volunteers who coordinated informal gatherings, often meeting in rented spaces or in the basement of Hallgrímskirkja, the country’s most recognizable church. The U.S. Navy base in the town of Keflavík, near the international airport, occasionally provided Jewish chaplains until it closed in 2006. But there was still no permanent institution, no resident rabbi, and no dedicated building, a gap that led some to call Reykjavik the only European capital without a synagogue.
That began to change in 2018, when the Feldmans relocated from the United States to Reykjavik to establish a Chabad-Lubavitch presence, becoming Iceland’s first permanently stationed rabbi and his wife in the country’s documented history of a thousand years. The couple started small, hosting Shabbat dinners and holiday services out of their living room. Estimates of the community’s size hover around 300 self-identified Jews, out of Iceland’s total population of about 400,000.
Momentum built quickly. In 2020, the Jewish community celebrated its first native Torah scroll, commissioned by a donor in Switzerland and completed with the help of the Icelandic congregation. A year later, the Icelandic government formally recognized Judaism as an official religion, opening the door to officially recognized Jewish weddings and allowing residents to direct part of their religious tax to the community. How many have done so is not public information.
By 2024, the community had outgrown its rented rooms and church basements and purchased the building that became the new Jewish center, roughly tying one in Fairbanks, Alaska, as the northernmost Chabad houses in the world. The building sits in Reykjavik’s compact downtown, just blocks from the iconic Rainbow Street and Harpa Opera House that make the city one of the most Instagram-friendly sites in the world.
In a city that caters to tourists, and for a community built largely from immigrants, longtime Icelandic Jewish families, and people who married into Icelandic life, the new center represents something rare: a shared physical home.
“It’s been clear for a long time that we need a home for our community,” said one Jewish resident in Iceland, who spoke on the condition of anonymity because not all of his colleagues know he is Jewish. (Iceland’s relatively small number of Jews means that there is little record of antisemitism; anti-Israel sentiment is strong, with the country one of five to boycott the Eurovision song contest this year over Israel’s participation.)
“It’s not like we’ve been hiding or aren’t a strong community; we celebrate holidays together, and there are Shabbat dinners,” he continued. “But I think it’s important that we have this center. Seeing it opened is very moving and important.”
Like many Jewish institutions in Europe, the center will ensure security by being open only to members of the community or visitors who reach out in advance.
Avraham Feldman said the space will hold a display case with three small prayer books donated by early Jewish residents, the only known surviving physical remnants of Jewish life in Iceland before his arrival, a reminder of how recent, and how hard-won, this permanence has been.
“The result of this center is a combination of home, family, and permanence that was unimaginable when I started visiting 14 years ago and was only a mere dream when I moved here in 2020,” Klein said.
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Armenia’s Jews hope Israeli recognition of 1915 Ottoman genocide will jumpstart bilateral ties
(JTA) — YEREVAN, Armenia — Last Friday night, 13 mostly Russian-speaking Jews and three Arab Muslims gathered under a cherry tree next to the popular Common Grounds coffee shop in Yerevan — capital of the world’s oldest Christian country — to welcome Shabbat.
Samson Karapetyan — the son of an Armenian Christian father and a Jewish mother from Azerbaijan — recited the Hebrew blessing for wine over a glass of Georgian Palavani kosher merlot. Karapetyan, 29, stood at the head of a table piled high with hummus, falafel, pita, stuffed grape leaves, babaganoush and other Middle Eastern delicacies supplied by a local Lebanese caterer.
Then everyone, including the three invited Arabs, joined in a spirited rendition of “Lecha Dodi” — with printed transliterations in English for those not familiar with the traditional Jewish melody.
“I’m so glad we have a community here,” said Ekaterina Goldschmidt, 32, a tattooed landscape architect who showed up to the Shabbat dinner with Teya, her little black Kokoni dog.
The dinner was organized by Yerevan Jewish Home, a social network formed by Russian-born journalist and blogger Nathaniel Trubkin in the wake of Vladimir Putin’s 2022 invasion of Ukraine. That ongoing war spurred a large exodus from both countries and brought as many as 2,000 Jews to Armenia — boosting the ex-Soviet republic’s tiny Jewish population tenfold and injecting new blood into what had been a stagnant, dwindling community of mostly pensioners.
The explosion of Jewish life came against the backdrop of frosty ties between Armenia and Israel, the country that absorbed the most Ukrainian and Russian Jewish emigres since the war’s start. The chill has been a consequence of Armenia’s close relations with neighboring Iran as well as Israel’s unwillingness to offend Turkey by naming as a genocide the Ottoman massacre of 1.5 million Armenians during World War I.
Another key obstacle has been resentment over Israel’s extensive weapons sales to neighboring Azerbaijan, with which Armenia has fought several border wars in the Nagorno-Karabakh region.
Those obstacles may be falling away. Last year in Washington, predominantly Muslim Azerbaijan and mostly Christian Armenia signed a peace treaty at the urging of U.S. President Donald Trump — garnering praise from Jewish leaders in both countries.
And on June 29, Israel’s Cabinet unanimously passed a resolution recognizing the 1915 genocide. That declaration now goes to the full Knesset where, despite intense lobbying from both Turkey and Azerbaijan, it will likely be ratified — making Israel the 36th country to take that step.
“The Jewish community here is happy that Israel has finally recognized this genocide,” Trubkin told the Jewish Telegraphic Agency. “Every self-respecting Jew knows what happened to the Armenians, though of course many Armenians are asking, ‘Why only now?’ It’s all about politics.”
Added Karapetyan: “Everyone understands that our two nations have a similar heritage, with a similar destiny. It is impossible, when you speak about the Shoah, to not also speak about the Armenian genocide. If we study one of them, we need to study the other.”
Both Turkey and its ally, Azerbaijan, immediately condemned the Cabinet vote; the chief rabbi of Azerbaijan’s Ashkenazi congregation in Baku, Shneur Segal, has already urged Israel to reverse it immediately.
The reaction from Armenian Prime Minister Nikol Pashinyan was cold. Suggesting that Israel is motivated purely by geopolitics, he told reporters the day the change was announced: “We believe that not entering into the issue of the weaponization of the Armenian genocide is in the interests of the Republic of Armenia. Therefore, we do not see any need for a response.”
Other external factors appear to be drawing Yerevan and Jerusalem closer together.
Late last month, some 350 women representing the Israeli labor federation Histadrut gathered at Yerevan’s Megerian Carpet Restaurant to mark International Day of Women in Diplomacy. The event featured popular songs in Hebrew by prominent Georgian vocalist Kristi Japaridze as well as a performance of traditional Armenian music and dance.
The Histadrut visit — the largest such Israeli delegation to tour Armenia in years — was organized with help from Israeli House, an NGO based in Jerusalem. Founded in 2012 by former Jewish Agency official Itsik Moshe, the network promotes Israeli culture and business, and now operates in 30 countries including both Azerbaijan and Turkey.
Moshe, who is also president of the Israel-Georgia Chamber of Business, said Israeli House will open its next outpost in Armenia sometime in August or September.
Assisting Moshe is Andranik Arakelyan, an educational consultant at Yerevan’s National Polytechnic University, though a specific location has yet to be decided. In its final form, he suggested, Israeli House could include a business center to showcase Israeli tourism as well as innovations in agriculture and medicine.
“I consider Israeli House as a cultural first step for strengthening ties between our two nations. The rest is up to politicians and diplomats,” said Arakelyan, 36, a Christian who spent four years in Glendale, California, a predominantly Armenian suburb of Los Angeles.
“This is the best time for our countries to get closer,” Arakelyan said, while acknowledging that “a small minority” of Armenians hold antisemitic views. “Many parties here question the timing of this [genocide] recognition, calling it a political maneuver. But when the draft becomes resolution in the Knesset, Armenians will see that it wasn’t fake.”
Marina Kozliner, a community activist who has long campaigned for this recognition, said reaction among the 10,000 or so Armenian Jews and Christian living in Israel has been mixed.
“On one hand, there is real happiness. Our community has waited for this for decades,” said Kozliner, the daughter of a Jewish father and an Armenian atheist mother who is based in Bat Yam, just south of Tel Aviv. “On the other, many people feel it came at the wrong political moment. Because of that, something that should have been a moral decision has become a political tool, and that has taken away part of the joy.”
She added: “Still, I prefer to look ahead. Armenia is making real efforts to move toward peace and to normalize relations with its neighbors, including Azerbaijan. That gives many of us hope for a more stable future in the region.”
In fact, the same day Trubkin and his friends were celebrating their Shabbat dinner in Yerevan, Narek Mkrtchyan, Armenia’s ambassador to the United States, received prominent pro-Israel philanthropist and Trump supporter Miriam Adelson in Washington, D.C.
“We had an interesting and substantive conversation regarding the Armenia-U.S. agenda, investment opportunities in Armenia, and the country’s rich historical and cultural heritage,” Mkrtchyan posted on Facebook, adding, “Mrs. Adelson expressed great interest in considering a visit to Armenia.”
Eric Hacopian, a political analyst who made his career advising Democratic candidates in southern California, suggested that such a meeting “could not have happened a few months ago.”
But when it comes to Armenian-Israeli relations, he said, it’s important to take a long-term view of the genocide declaration from Jerusalem..
“I think something like this five to 10 years ago would have meant a lot more. It means a lot less now,” he said. “One reason is that [Prime Minister Pashinyan] is particularly anti-nationalist and more focused on normalization of ties with Turkey and Azerbaijan, so they won’t engage directly with Israel.”
He predicted a long-term shift. “I’m very confident that over the next 10 or 15 years, we’re going to see a switcheroo, in which Israel will have much better relations with Armenia, and more problematic relations with Azerbaijan,” Hacopian said. “I see relations improving, mostly because Turkish-Israeli relations are going downhill, and Israel’s relations with Azerbaijan are entirely transactional — oil for weapons and access to Iran.”
And if and when the Islamist regime in Iran collapses, Azerbaijan’s strategic importance to Israel declines as well, and Armenia’s increases. For one thing, Hacopian noted, Armenia’s economy is booming. In 2018, per-capita GDP was around $4,500; this year, it’ll likely surpass $10,000 — helped along by the presence of information technology giants including AMD, Synopsis and Invidia.
“The one ‘X factor’ no one notices is that the IT business is booming. Israeli IT firms are already here, and data centers are being built,” he said. “You cannot be in the IT business in this region if you don’t have relations with Israel.”
Meanwhile, Jewish life is taking root in Armenia, thanks largely to the efforts of Trubkin and his friends in the Yerevan Jewish Home network.
Goldschmidt, the tattooed landscape artist with the dog, was born and raised in Saratov — a major city southeast of Moscow. She left Russia in 2023, about a year after it attacked Ukraine.
“When everything started, I shared my opinions and told everyone what I thought. Eventually, I had to leave; otherwise I’d have ended up in jail,” said the young woman, who moved to Berlin and then spent four years in Limassol and Nicosia with her Cypriot ex-boyfriend. She’s now been in Armenia for the past six months — where she proudly wears a Star of David necklace — and wants to open an art gallery here.
Karapetyan, who recently spent a semester at the European Institute for Jewish Studies in Sweden, sees a future for liberal Judaism among the newcomers to Armenia.
“Jews here cannot relate to the Orthodox way of life. They like their freedom, and they’re not used to having separate seating for men and women,” he said. Karapetyan said that he has discussed joint projects with Rabbi Gershon Burshteyn, who has led Yerevan’s only synagogue — the Mordechay Navi Jewish Religious Center of Armenia — since 1996.
Trubkin says his Telegram chat has around 600 people.
“Every week, I meet several new people asking about Jewish life in Armenia — people from Russia, from Israel, from Moldova. For some of them, it’s their second round of emigration,” he said, adding that he’s looking to establish a physical presence for Yerevan Jewish Home. “And we’re also establishing a new Armenian-Israeli organization for business and culture.”
The sense of optimism is palpable, even with an undercurrent of concern about the influence that Turkey plays in the region. But if Israel fails — for whatever reason — to formally recognize the Armenian genocide after raising expectations, all bets are off.
“I sincerely hope that the Israeli government will complete this process and that the Knesset will adopt an official resolution recognizing the Armenian genocide,” said former Knesset member Alexander Tsinker, co-chair of the Armenia-Israel Public Forum. “Otherwise, it would be, to put it mildly, unacceptable.”
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Americans’ views of Israelis have grown more negative, survey finds
(JTA) — While Americans view Israelis far more favorably than the Israeli government, their opinion of the Jewish state’s residents has continued to decline, according to a survey released Thursday by the Pew Research Center.
The survey, which surveyed 12,574 U.S. adults from May 4 to May 17, 2026, found that 52% have a favorable opinion of the Israeli people, compared with 42% who held an unfavorable opinion.
A similar share held a favorable view of Palestinians, with 50% saying they held a favorable opinion while 44% had unfavorable views. The margin of error for the full sample was plus or minus 1.3 percentage points.
The survey found that Americans’ views of Israelis have grown increasingly negative in recent years, while views toward Palestinians have remained steady. In 2022, 67% of U.S. adults held a favorable view of Israelis, dropping to 52% this year, while views of Palestinians have dropped from 53% to 50%.
Unfavorable views of Israelis rose from 25% in 2022 to 42% this year, while unfavorable views of Palestinians rose from 39% in 2022 to 44% this year.
In contrast, the majority of Americans, 62%, held unfavorable views of the Israeli government, while 69% said they held an unfavorable opinion of the Palestinian Authority, which governs in the West Bank, and 84% said they had an unfavorable view of Hamas.
The Pew survey was conducted prior to Hamas’ announcement Monday that it will dissolve its government in Gaza ahead of its transfer to the Palestinian technocratic committee that was established by President Donald Trump’s Board of Peace.
The survey comes as a number of recent polls show, for the first time, Americans sympathize more with Palestinians than Israelis.
Opinions of Israeli and Palestinian people were split among Republicans and Democrats, with 65% of Republicans holding a favorable view of Israelis compared to 43% of Democrats. Roughly two-thirds of Democrats held a favorable view of Palestinians, compared to one-third of Republicans.
Just over half of Democrats now hold an unfavorable view of Israelis, up from 31% in 2022. Among Republicans, the share that held a negative view towards Israelis also rose from 17% in 2022 to 31% in 2026.
U.S. adults under 30-years-old were also more likely to hold a favorable view of Palestinians, at 58%, than Israelis, at 32%. According to pollsters, the attitude was largely driven by young Democrats, of which 72% held a positive view toward Palestinians and just 26% held a positive view of Israelis.
Among Jewish respondents, the poll found that attitudes toward the Israeli people and government had declined in recent years. Since 2024, their favorable views of the Israeli people had fallen from 89% to 83%, and favorable opinions toward the Israeli government had fallen from 54% to 47%.
It also found that 40% of Jewish adults in the U.S. view the Palestinian people favorably, compared to 58% who said they viewed Palestinians unfavorably. Just 10% of Jewish adults said they held a favorable view toward the Palestinian Authority, and 2% said they held a favorable view of Hamas.
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