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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream

(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.

Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.

S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.

I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.

After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.

The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”

In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”

Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.

This interview has been lightly edited for length and clarity. 

New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?

Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.

We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.

Were you familiar with Eisenberg’s before you opened S&P?

I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.

I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.

There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?

I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.

It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.

I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?

My father makes the rugelach and both of Matt’s parents make the carrot cake.

The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.

Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?

First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important —  I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.


The post A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream appeared first on Jewish Telegraphic Agency.

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It was once Sweden’s only news broadcast — what did it say about Israel?

The team behind Israel and Palestine on Swedish TV 1958-1989 bares it all with the title of their documentary. It is, in fact, three and a half hours of footage about the conflict from the Swedish public broadcaster Sveriges Television AB (SVT), stitched together in mostly chronological order.

SVT was founded in 1956 and held a monopoly on news broadcasts in Sweden until the early 90s, when the commercial channel TV4 was launched. The intention behind SVT programs was to present impartial news produced solely by Swedes.

In the two years since the beginning of the current war, there’s been a renewed interest in understanding the history of the Israeli-Palestine conflict. For those well-versed in the region’s history, they likely won’t learn anything new here. For those who don’t know much, it’s a good crash course — if one considers three and a half hours to be succinct.

Sveriges Television AB reporter Vanna Beckman and Ghassan Kanafani. Courtesy of Icarus Films

The film, directed by Göran Hugo Olsson, documents many major developments that happened in Israel during those three decades, including big waves of American immigration in the 60s, economic growth, and, of course, the Six Day and Yom Kippur wars. Although the early footage focuses on Israel’s impressive agricultural projects and the modernization of the country’s major cities, as the years go on, the increasing focus is on the plight of Palestinians in Lebanese refugee camps and the Gaza Strip, as well as political unrest within Israel.

The film opens with the statement that archival material “doesn’t tell us what really happened — but says a lot about how it was told,” so the broader implications of the footage are left up to the viewer’s interpretation. Some may see a welcome, growing awareness of Palestinian suffering. Others may see overly harsh criticisms of Israeli policies that disregard the country’s security issues. With no elaboration or editorializing, it doesn’t feel like the film is helping clarify or challenge the audience’s preconceived notions about the conflict.

And although the footage is Swedish, it’s unclear what, if anything, that lends to the conversation. There is barely anything in the film about Swedish attitudes towards Israel, though we get a peek into diverging viewpoints during a 1964 debate between diplomat Gunnar Häglöff and political scientist Herbert Tingsten about the issue of Palestinian refugees. In a 1968 broadcast, two Swedish journalists question Israeli Deputy Prime Minister Abba Eban about the Israeli government destroying Arab homes. There are also interviews with Swedish soldiers from the United Nations who were stationed at a former railway station on the border between Gaza and Egypt in 1975. They have little to say about the conflict, however, and are more interested in discussing how they can build a sauna, a luxury from home they can’t live without.

Conscripts for obligatory Israeli military service in 1967. Courtesy of Icarus Films

How the Swedish government or its citizens have felt about Israel over the years remains strangely obscured. Whatever impact this footage may have had on Swedish-Israel relations and how these broadcasts were received is never discussed. It’s especially unfortunate that the films offers no way to compare the countries’ past relationship to current diplomatic tensions around Israel’s treatment of activist Greta Thunberg

With the humanitarian crisis in Gaza growing more dire and the future of Israel’s democracy becoming an increasingly pressing issue, one wonders what can be gained from the rehashing of history on view in Israel and Palestine on Swedish TV. The documentary primarily underscores a point most people already understand by now: The situation in Israel and Palestine is complicated. It’s violent. It feels neverending. Most people probably don’t need to watch a three and a half hour documentary to tell them that.

‘Israel and Palestine on Swedish TV 1958-1989’ opens at Film Forum NYC on October 10th.

The post It was once Sweden’s only news broadcast — what did it say about Israel? appeared first on The Forward.

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It was one of klezmer’s greatest days — will there ever be another?

18 years ago, America’s finest and most influential klezmer musicians gathered on the steps of the historic Eldridge Street Synagogue, on Manhattan’s Lower East Side, for a photograph.

The picture was organized by Yale Strom, a violinist and klezmer musician who, having watched ‘A Great Day in Harlem,’ a documentary about Art Kane’s celebrated 1958 shot of America’s best-known jazz musicians, sought to do something similar by assembling those responsible for America’s klezmer revival. Strom called the photo, which was taken by Leo Sorel, ‘A Great Day On Eldridge Street’.

Whereas most of the musicians in Kane’s photograph knew each other, and indeed were friendly, a good few of Strom’s klezmer musicians had never met. “It certainly brought together a lot of people who had never been together at the same place at the same time,” recalled Hankus Netsky, a founding member of the Klezmer Conservatory Band and a central figure in the klezmer revival.

For Strom, this remains the photograph’s abiding achievement. “I accomplished something no one had ever done,” he told me. “And most likely never will.”

Several of the 106 musicians photographed that day have since passed away, including Theodore Bikel, one of the founders of the Newport Folk Festival; Elaine Hoffman Watts, the first female graduate of Philadelphia’s Curtis Institute of Music; and renowned Yiddish poet and songwriter Beyle Schaechter-Gottesman. But American klezmer has continued to grow in popularity, thanks to the contributions of Don Byron, John Zorn, Jake Shulman-Ment, and Pete Rushefsky, among numerous other performers.

‘A Great Day on Eldridge Street’ was partly a celebration of American klezmer’s New York roots, and of the Lower East Side’s historic Eastern European Jewish immigrant community, but since 2007, the klezmer revival, which began in the late 1970s, has taken on an increasingly international character. “There’s a lot more access to international workshops now, and klezmer’s presence in the global music scene is only increasing from year-to-year,” Netsky said.

“The music is larger and more varied,” Strom added. “More sounds, more venues, more academic study, and more global cross-pollination.”

And though the 2007 photo cannot be recreated, it is past time for a sequel, Netsky said — one that honors “the incredible dedication and virtuosity of the younger generation.”

The post It was one of klezmer’s greatest days — will there ever be another? appeared first on The Forward.

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Has the Jewish joke become an endangered species — Òu sont les blagues d’antan?

Is the Jewish joke on the verge of becoming extinct?  The Last Jewish Joke, written by the veteran Parisian sociologist Michel Wieviorka, and newly translated into English by Cory Stockwell, argues that in recent years, Jews began to seem less heimish for at least three reasons: The Holocaust receded from memory; Israel’s government became guilty of actions decried internationally as war crimes; and right-wing antisemites who were always present became more boldly vocal.

Reminiscing about when he heard certain jokes, the author compiles his own consoling self-portrait in an autumnal mood. Wieviorka will be 80 next year, and his prose has a tendency to poignantly deem things as the “last” or at their “end.”

English language readers may need to be reminded that, when Wieviorka alludes to family situations in which he first heard Jewish jokes, it is in the context of his distinguished family of overachievers. His sister Annette is an eminent historian of the Holocaust. Another sister, Sylvie, is a psychiatrist and academic, and a brother, Olivier, is a historian specializing in World War II and the French Resistance. The entire mishpocheh is inspired and motivated by the memory of their paternal grandparents, Polish Jews who were murdered at Auschwitz. Indeed, Annette Wieviorka recently published a “family autobiography,” which asked subtle, eloquent, and nuanced questions about her antecedents.

In a comparable emotional aura of reverence, Wieviorka characterizes Jewish comedy of the past as “never malicious” (though apparently insult comics like Jack E. Leonard, Don Rickles, and Joan Rivers never got the memo).

The notion that joking Jews had to be sympathetic victims to elicit empathy from non-Jewish audiences may be true of some raconteurs, but is also belied by historical examples of potty-mouthed rapscallions like Belle Barth, B. S. Pully (born Murray Lerman) and Joe E. Ross (born Joseph Roszawikz), who startled nightclub audiences of their day with profanity.

Later Jewish shock jocks of the Howard Stern variety likewise chose to surprise, rather than charm, the public as a way to win notoriety. And Larry David’s Curb Your Enthusiasm, far from relying on vulnerable Jews as victims, presented characters screaming putdowns to elicit hilarity.

French sociologist Michel Wieviorka, seen here in 2016, is the author of ‘The Last Jewish Joke.’ Photo by Getty Images

To bolster his arguments, Wieviorka refers to the counterexample of Popeck (born Judka Herpstu), a demure, wry entertainer of Polish and Romanian Jewish origin, who at 90 still appears at French theaters with gentle monologues akin to those of the Danish Jewish wit Victor Borge. Popeck presents himself onstage as a grumpy Eastern-European immigrant speaking Yiddish-accented French.

Wieviorka values such exemplars of rapidly vanishing tradition; as a social scientist, he is convinced that because communal settings such as the Borscht Belt no longer exist, the comics who once flourished on hotel stages in the Catskills have disappeared from memory.

To be sure, American standups like Myron Cohen, Jan Murray, and Carl Ballantine, once familiar from TV variety shows, are rarely mentioned now, though  others like Eddie Cantor are periodically rediscovered by a new public, as Cantor was when he showed up as a character in HBO’s Boardwalk Empire. But in his autobiographical deep dive, Wieviorka, who writes here more as a memoirist than a history of comedy, is naturally more concerned with things that he personally saw or heard, rather than any objective history of Jewish comedians through the ages.

Wieviorka also somewhat curiously refers to the “Yiddish-inflected” comedy of Groucho Marx. Apart from the word “schnorrer” which appears in “Hooray for Captain Spaulding,” a song written by Harry Ruby and Bert Kalmar, it is difficult to think of many other explicit Yiddishisms in Groucho’s verbal elan.

Wieviorka’s anecdotes tend to be hefty and hearty, like a family repast of kreplach that remains in the visceral memory for days after being consumed. Some of the quaintly old fashioned tales he refers to recall the precedent of Sigmund Freud’s The Joke and Its Relation to the Unconscious, a dissection of pleasantries that reflects a sturdy Yekke approach to light-heartedness. Of course, in this optic of Jewish humor, there is no room for concise one-liners from the likes of Henny Youngman or Rodney Dangerfield (born Jacob Cohen). For Wieviorka, as with Freud, brevity was so far from being the soul of wit that it might almost seem non-Jewish.

Another of Wieviorka’s claims appears to conflict with Jewish tradition itself, such as when he states that funny Jews laugh at themselves, never at others, negating the othering of mocked and disdained people in Chelm, a legendary village in Yiddish folklore inhabited by fools who believe themselves to be wise.

To support some of his claims, the author discusses the 1970s French film The Mad Adventures of Rabbi Jacob, a box office success, now somewhat frantic and dated-looking, starring the popular Gallic comedian, Louis de Funès disguised as a rabbi. More to the point, Wieviorka justly reveres the French Jewish comedian Pierre Dac for his still-fascinating wartime broadcasts from London for the Free French forces. Dac’s sense of humor simultaneously expressing Yiddishkeit and also undermining the enemy’s Fascist ideology is a subject that might have intrigued Freud himself.

To bolster the essentially serious messages of his book, Wieviorka mentions the writers Elie Wiesel and André Schwarz-Bart as well as the painter Marc Chagall, names rarely seen in books about humor.

Wieviorka’s elegiac, end-of-an-era tone might be cheered up by a glance at the Netflix streaming schedule or a visit to a comedy club. Of course Jewish humor is thriving, as Wieviorka himself admits; Le Monde headlined a relevant story about the aftermath of the Oct. 7 attacks, “Israeli comedians are boosting morale in wartime.”

So, for all its methodical, highly intellectual analysis, The Last Jewish Joke might be best appreciated as a moving Kaddish for the demise of anecdotes that were once considered the height of drollery. It is very much a product of brainy French Jewish creativity, which itself deserves to be cherished and celebrated.

 

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