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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Australia PM Albanese ‘Profoundly Sorry’ for Failing to Prevent Bondi Beach Attack
Australian Prime Minister Anthony Albanese speaks at the Sydney Opera House during a National Day of Mourning for the victims of the Dec. 14, 2025, mass shooting at a Jewish Hanukkah celebration at Bondi Beach, in Sydney, Australia, Jan. 22, 2026. Photo: REUTERS/Jeremy Piper
Australian Prime Minister Anthony Albanese said on Thursday he was “profoundly sorry” for his failure to prevent the Bondi Beach mass shooting, as the country observed a day of mourning for the victims of the attack.
Police say a father and son opened fire at an event celebrating the Jewish festival of Hanukkah on Dec. 14, killing 15 people in Australia‘s worst mass shooting in decades.
They say the two men were inspired by Islamic State to carry out the attack, which the government has called an act of terrorism against Jewish people.
Flags were flown at half-mast across the country ahead of a memorial event at Sydney’s iconic Opera House, where Albanese apologized to the relatives of the victims in the audience.
“You came to celebrate a festival of light and freedom and you left with the violence of hatred. I am deeply and profoundly sorry that we could not protect your loved ones from this evil,” Albanese said to sustained applause in his speech at the event.
Last month, the prime minister said he was “sorry for what the Jewish community and our nation as a whole has experienced” – an apology that some relatives said was insufficient.
A minute’s silence, including on the country’s main television channels, was held across the nation just after 7 pm in Sydney (0800 GMT) as the memorial event began.
Event attendees lit candles and heard speeches from other lawmakers, as well as Jewish prayers and video tributes.
Buildings across the country, including cricket stadiums in Melbourne and Perth, were also illuminated, while play was paused during the Australian Open tennis tournament to observe the minute’s silence.
The Bondi attack shocked the nation and led to calls for tougher action on antisemitism and gun control, with critics of Albanese saying he had not done enough to crack down on a spate of attacks on the Jewish community in recent years.
The government disputes this, and has already passed legislation tightening background checks for gun licenses, as well as separate legislation that would lower the threshold for prosecuting hate speech offenses.
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US Pitches ‘New Gaza’ Development Plan
A drone view shows Palestinians walking past the rubble, following Israeli forces’ withdrawal from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, Oct. 11, 2025. Photo: REUTERS/Dawoud Abu Alkas
The United States on Thursday announced plans for a “New Gaza” rebuilt from scratch to include residential towers, data centers, and seaside resorts, part of President Donald Trump’s push to advance an Israel-Hamas ceasefire shaken by repeated violations.
Trump has parlayed the ceasefire into a broader “Board of Peace” initiative aimed at resolving conflicts globally.
After hosting a signing ceremony for the board in Davos, Switzerland, on Thursday, Trump invited his son-in-law Jared Kushner to present development plans for Gaza, its densely populated cities and towns now in ruins from two years of war.
“In the beginning, we were toying with [building] a free zone, and then [having] a Hamas zone,” Kushner told an audience in Davos of Trump’s early plans to rebuild Gaza, where nearly the entire 2 million population is internally displaced.
“And then we said, you know what? Let’s just plan for catastrophic success.”
‘MASTER PLAN‘
Kushner presented the audience with a slideshow depicting a “master plan” for what he termed a “New Gaza,” displayed on a color-coded map with areas reserved for residential development, data centers, and industrial parks.
The slides included an image of a Mediterranean coastline packed with glittering towers akin to those in Dubai or Singapore. They suggested redevelopment would begin in Rafah in the south, an area under complete Israeli military control.
But they did not address key issues such as property rights or compensation for Palestinians who lost their homes, businesses, and livelihoods during the war. Nor did they address where displaced Palestinians might live during the rebuilding.
Kushner did not say who would fund the redevelopment, which would first require clearing an estimated 68 million tons of rubble and war debris.
A conference will be held in Washington in the coming weeks “where we’ll announce a lot of the contributions that will be made … from the private sector,” Kushner said, without elaborating.
The slides shown by Kushner were nearly identical to slides leaked to the Wall Street Journal in December. The newspaper reported then that the US had offered to “anchor” 20% of the redevelopment project, without going into detail.
Trump has floated the idea of transforming Gaza, ruled for years by the Palestinian terrorist group Hamas, into the “Riviera of the Middle East,” an idea that has drawn criticism from Palestinians.
RAFAH CROSSING
Kushner’s presentation in Davos followed remarks by Ali Shaath, the Palestinian technocrat leader backed by Washington to administer the enclave under Trump’s 20-point plan for Gaza.
A key unfulfilled element of the ceasefire has been the reopening of Gaza’s key Rafah border crossing with Egypt for the entry and exit of Palestinians. Shaath, speaking by video link, announced the Rafah crossing would open next week.
“Opening Rafah signals that Gaza is no longer closed to the future and to the war,” Shaath said.
Israel, which controls the Gaza side of the crossing, has rejected reopening it until Hamas fulfills its ceasefire obligation of returning the remains of the last hostage held in the territory.
After Shaath’s announcement, an Israeli political source said a special effort was being made to return Ran Gvili’s remains and that Israel would discuss reopening the crossing starting next week.
The next phase of Trump’s Gaza plan would see Hamas disarm and international peacekeepers deploy in the crowded, coastal enclave as Israeli troops withdraw further. The first phase left Israel in control of well over half of Gaza, with Hamas holding a sliver of territory along the coast.
Israel has continued to carry out air and artillery strikes in Gaza, often accusing Hamas terrorists of preparing attacks on its troops or encroaching into areas it controls.
Israel launched its air and ground war in Gaza after a Hamas-led cross-border attack on Oct. 7, 2023, that killed 1,200 people. Palestinian terrorists also kidnapped 251 hostages during the massacre.
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Israel Selects Noam Bettan to Compete in 2026 Eurovision Song Contest
Noam Bettan, Israel’s representative for the Eurovision Song Contest 2026, poses in this undated handout photo. Photo: Courtesy of Kan, Timor Elmalach/Handout via REUTERS
Noam Bettan will represent Israel in the 70th Eurovision Song Contest in Vienna, Austria, in May, after winning the Israeli singing competition “Hakochav Haba” (“The Next Star”) this week.
This year will mark the first time since 2022 that Israel will be sending a male contestant to the Eurovision contest. For the last few years, Israel has been represented in the Eurovision competition by women: Yuval Raphael in 2025, Eden Golan in 2024, and Noa Kirel in 2023.
Bettan will participate in the first semifinal of the 2026 Eurovision Song Contest in Vienna on May 12. There will be a second semifinal on May 14 and based on the results of the audience and jury vote, the top 10 countries from both semifinals will advance to compete in the grand final on May 16.
Bettan, 27, was raised in Ra’anana, Israel, to French parents who immigrated to Israel with their two older sons. Bettan, who was also born in Israel, is fluent in French. He released his debut album in 2023, “Above the Water,” and a number of his songs have become hit singles in Israel including “Madame,” which he used as his audition song for “Next Star” this year. He has performed across Israel with his band. In 2018, he competed on the Israeli singing talent show “Aviv or Eyal,” where he finished in third place.
The finale of this year’s “Rising Star” aired on Israeli television on Tuesday night and the four finalists included Bettan, Gal De Paz, Shira Zloof, and Alona Erez. In the final they performed covers of songs, with Bettan performing a Hebrew track, before the top three advanced to the superfinal, where Bettan performed a rendition of the French song “Dernière danse.” The song that Bettan will sing in the 2026 Eurovision will be selected internally by a committee convened by Israel’s public broadcaster Kan, which organizes Israel’s participation in the Eurovision. The song is expected to be announced in March.
Bettan previously auditioned for “Next Star” as a teenager, but failed to make it on to the show. After being crowned the winner on Tuesday night, he thanked the Israeli public for selecting him to represent his country in the Eurovision.
“I will give it my all, I’ll do everything I can to represent our country. It’s such a huge f–king privilege,” he said.
Israel has participated in the Eurovision 46 times and won the contest four times, most recently in 2018 with Netta Barzilai and her song “Toy,” which gave Israel the opportunity to host the contest in Tel Aviv in 2019.
In December, members of the European Broadcasting Union, which organizes the Eurovision, voted that Israel will be allowed to compete in the contest this year despite demands from several countries to ban the Jewish state because of its military actions in the Gaza Strip during the Israel-Hamas war. Following the EBU’s announcement, Spain, Ireland, Iceland, the Netherlands, and Slovenia announced their decision to pull out of this year’s Eurovision in protest. Other countries are facing increasing pressure to withdraw from the song contest because of Israel’s involvement, and two past Eurovision winners have returned their trophies to the EBU in protest of Israel’s participation this year.