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A ‘Jewish luncheonette’ returns to the Flatiron District, with a killer egg cream
(New York Jewish Week) — It’s just after 1 p.m. on an unseasonably warm autumn day, and the line at the recently opened Flatiron restaurant S&P, which describes itself as “a new place for a very old lunch counter,” is out the door.
Fortunately for my rumbling stomach, the crowd is mostly due to the tight quarters within: Many customers are simply waiting for takeout orders of pastrami sandwiches and matzah ball soup. The barstool seating at the vintage marble counter means space near the entrance is at a premium, and my dining companion (none other than Shannon Sarna, the editor of The Nosher) and I are quickly seated at a two-top in the cramped yet convivial rear, which is dominated by a long green banquette.
S&P officially opened Sept. 28, the latest venture from Eric Finkelstein and Matt Ross, the founders of hip local sandwich mini-chain Court Street Grocers. It’s the newest iteration of an old-school luncheonette at 174 Fifth Ave., which first opened in 1928 and had been known for decades as Eisenberg’s Sandwich Shop.
I myself had once been a regular Eisenberg’s customer: At the tail-end of the ’90s, my first “real” job in New York was at the Flatiron Building across the street. To me — and, clearly, to many other New Yorkers — Eisenberg’s was the kind of place that seemed to be entwined with the very fabric of the city, like pigeons, hot dog carts and subway cars. I can’t say the food was particularly good at Eisenberg’s, but washing down a tuna melt with an egg cream in the vintage environs always felt special.
After a series of owners, Eisenberg’s shuttered for good during the pandemic in March 2021. Finkelstein and Ross — who first met as undergraduates at the Rhode Island School of Design, where they graduated in 2003 — were tapped to take over the space this spring, as the building’s landlord was committed to having a tenant who would preserve the vibe (if not the name, due to legal reasons) of Eisenberg’s.
The partners have spiffed up the interior and the menu a tad — but not enough so that the eatery feels unrecognizable. In fact S&P very much feels the same as Eisenberg’s always has, even if the floor is new and dishes such as bananas and sour cream are recent additions. As Finkelstein, 40, who grew up in a Jewish family in Hollis Hills, Queens, told me in a phone interview: “This is the kind of food I grew up around and with.”
In an effort to preserve the space’s long history, the new owners settled on a name that honors the restaurant’s original owners, Charles Schwadron and Rubin Pulver. “You can see that these two guys, Schwadron and Pulver, had built this place out right when the building was erected, and they were going to run a restaurant together,” Finkelstein said, explaining research that included scouring old lawsuits and tax documents. “In a 1940 tax photo, which is how we found out it had been called S&P, you can see five other sandwich shops on the same block.”
Following a hectic weekday lunch rush, I spoke with Finkelstein about the luncheonette’s legacy, its Jewish influences and how to make a perfect egg cream.
This interview has been lightly edited for length and clarity.
New York Jewish Week: Eisenberg’s felt like the kind of place that’s been around forever — and the new S&P still does. The nostalgia is there, but at the same time, the restaurant really feels like a living, breathing part of the city. Is that what you were aiming for?
Eric Finkelstein: This kind of place has always been really important to my business partner, Matt [Ross], and I — and to, obviously, a lot of people in New York. It’s the kind of place that people associate with New York. When you think about the city, you assume that these places are everywhere — and they should be. There are a number of reasons why they aren’t; some of them are organic, and some of them aren’t.
We found ourselves with an opportunity to help the city retain this one. And I think, fundamentally, what we really wanted to do was just make sure that if we were going to do this, that we did it in a way that was honest — where we tried to make the best food that we can, and try to provide the most appropriate level of service that we can, and that it’s not, to use a phrase Matt uses, a “theme-park version.” Because we definitely feel that this kind of thing is timeless, and it’s not, you know, it’s not an exercise in nostalgia to try to keep this place open.
Were you familiar with Eisenberg’s before you opened S&P?
I wasn’t aware of Eisenberg’s as a kid. My father definitely knew of it; my great-grandparents worked in the neighborhood, where there were a ton of places like Eisenberg’s. When we opened Court Street Grocers [in 2010], Matt and I used a number of things as a model for what we wanted to do [and this was one of them]. Like everybody else, I was kind of bummed to see the place had declined so precipitously in those last couple of years, then even more devastated to see it close.
I should say, obviously, that we are not Eisenberg’s. We don’t have the right to use that name. S&P is a different business. But one of the things that I loved so much about Eisenberg’s is that it was a lunch counter, that, you know, there were hundreds, or maybe thousands of lunch counters exactly like it in New York, with the same exact specs for the marble countertop and the mirrored back bar.
There are a lot of traditional Jewish foods on the menu, like latkes and matzah brei, but you also have things like cheeseburgers and bacon. Would you consider S&P a Jewish deli, or do you see it as Jewish in any way?
I would consider it a Jewish luncheonette. I think a deli has counter service, like a deli counter. Maybe a deli food case, and you could order food to go, or you could sit down at a table and maybe get a table service. But I think the lunch counter aspect of it makes it not a deli but a luncheonette.
It’s obviously not kosher. But, you know, I think there’s a tradition of this kind of lunch counter in New York that was Jewish inflected. And even a lot of diners have a lot of traditional Jewish food on their menus, for whatever reason, just because it’s New York.
I read that S&P’s desserts are made by your relatives. I love how this is a family business — a lot of the classic Jewish restaurants in the city, like Katz’s Delicatessen and Russ & Daughters, are generations-old family businesses. Do you feel like you’re recreating some of that, with something new?
My father makes the rugelach and both of Matt’s parents make the carrot cake.
The Court Street Grocers business, we’ve always thought of it as a kind of mom-and-pop-style operation. Decisions are made based on what’s actually happening with interactions between the customers and the staff, versus just kind of coming up with what people call “a concept” and executing it. These places should be living and breathing things that change.
Bonus question: I ordered a tuna melt and an egg cream at S&P, just like I used to at Eisenberg’s. I like egg creams OK but I don’t generally love them. But the one I had at S&P was by far the best egg cream I’ve ever had. What’s your secret?
First of all, we have good seltzer — we made sure that we had a good seltzer system put in, with the right amount of carbon dioxide, pressure, and a way that we can get it cold enough, which is a big deal. We’re using good milk, and we’re using Fox’s U-Bet [chocolate] syrup. So it’s sort of the same ingredients that everybody uses. I don’t know if ours is better, but the order of operations is really important. Before we opened we tried, over and over again, different ways of making it, like you put the chocolate syrup and then the milk. [Or] you put the milk and seltzer and then syrup. We’ve gotten to a place where we’re really satisfied. The amount of syrup is really important — I think it’s just proportions and order of operations, and then doing your best to try to not beat out all the carbonation.
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Father and Son Behind Bondi Mass Shooting, Australia Police Say
A man lights a candle as police officers stand guard following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach, in Sydney, Australia, December 15, 2025. REUTERS/Flavio Brancaleone
Two gunmen who attacked a Jewish celebration in Sydney’s Bondi Beach that killed 15 people were a father and son, police said on Monday, as Australia mourned victims of its worst gun violence in almost 30 years.
The father, a 50-year-old, was killed at the scene while his 24-year-old son was in critical condition in the hospital, police said at a press conference on Monday. Officials have described the shooting on Sunday as a targeted antisemitic attack.
Witnesses said the attack at the famed beach, which was packed on a hot evening, lasted about 10 minutes, sending hundreds of people scattering along the sand and into nearby streets and parks. Police said around 1,000 people had attended the Hanukkah event.
Forty people remain in hospital following the attack, including two police officers who are in a serious but stable condition, police said. The victims were aged between 10 and 87.
Authorities said they were confident only two attackers were involved in the incident after previously saying they were checking whether a third offender was involved.
Police investigations are ongoing and police numbers have been increased in Jewish communities.
Prime Minister Anthony Albanese, who visited the scene on Monday, called the attack a “dark moment for our nation,” and said police and security agencies were thoroughly checking the motive behind the attack.
“What we saw yesterday was an act of pure evil, an act of antisemitism, an act of terrorism on our shores in an iconic Australian location,” Albanese told reporters.
“The Jewish community are hurting today. Today, all Australians wrap our arms around them and say, we stand with you. We will do whatever is necessary to stamp out antisemitism. It is a scourge, and we will eradicate it together.”
Albanese said several world leaders including US President Donald Trump and French President Emmanuel Macron had reached out and he thanked them for their solidarity.
“In Australia, there was a terrible attack … and that was an antisemitic attack obviously,” Trump said during a Christmas reception at the White House on Sunday, paying respects for the victims of attacks at Bondi and another shooting at Rhode Island’s Brown University.
‘SAW BODIES ON THE GROUND’
A bystander captured on video tackling and disarming an armed man during the attack has been hailed as a hero whose actions saved lives.
In Bondi, hundreds of police personnel remained on site on Monday as the suburb’s main road remained closed, after being declared a crime scene.
Rabbi Mendel Kastel, whose brother-in-law Eli Schlanger was killed in Sunday’s attack, said it had been a harrowing evening.
“You can very easily become very angry and try to blame people, turn on people but that’s not what this is about. It’s about a community,” he said.
“We need to step up at a time like this, be there for each other, and come together. And we will, and we will get through this, and we know that. The Australian community will help us do it,” he added.
Local woman Danielle, who declined to give her surname, was at the beach when the shooting occurred and raced to collect her daughter who was attending a bar mitzvah at a function center near where the alleged shooters were positioned.
“I heard there was a shooting so I bolted there to get my daughter, I could hear gunshots, I saw bodies on the ground. We are used to being scared, we have felt this way since October 7.”
Sunday’s shootings were the most serious of a string of antisemitic attacks on synagogues, buildings and cars in Australia since the beginning of Israel‘s war in Gaza in October 2023.
Australia’s Jewish diaspora is small but deeply embedded in the wider community, with about 150,000 people who identify as Jewish in the country of 27 million. About one-third of them are estimated to live in Sydney’s eastern suburbs, including Bondi.
Major cities including Berlin, London and New York stepped up security around Hanukkah events on Sunday following the attack at Bondi.
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World Reacts to Deadly Shooting at Australia’s Bondi Beach
People walk at the scene of a shooting incident at Bondi Beach, Sydney, Australia, December 14, 2025. Photo: REUTERS/Kirsty Needham
At least 11 people were killed and dozens wounded when gunmen opened fire during a Jewish holiday event at Sydney’s Bondi Beach on Sunday, Australian officials said.
Following are comments from world leaders in the wake of the deadly shooting:
ANTHONY ALBANESE, PRIME MINISTER OF AUSTRALIA
“This is a targeted attack on Jewish Australians on the first day of Hanukkah, which should be a day of joy, a celebration of faith.
“At this dark moment for our nation, our police and security agencies are working to determine anyone associated with this outrage.”
SUSSAN LEY, OPPOSITION LEADER OF AUSTRALIA
“Australians are in deep mourning tonight, with hateful violence striking at the heart of an iconic Australian community, a place we all know so well and love, Bondi.”
BRITAIN’S KING CHARLES
“My wife and I are appalled and saddened by the most dreadful antisemitic terrorist attack on Jewish people attending the Chanukah celebration at Bondi Beach.
“Our hearts go out to everyone who has been affected so dreadfully, including the police officers who were injured while protecting members of their community. We commend the police, emergency services and members of the public whose heroic actions no doubt prevented even greater horror and tragedy.”
FRENCH PRESIDENT EMMANUEL MACRON
“In Sydney, an antisemitic terrorist attack struck families gathered to celebrate Hanukkah. France extends its thoughts to the victims, the injured and their loved ones. We share the pain of the Australian people and will continue to fight relentlessly against antisemitic hatred, which hurts us all, wherever it strikes.”
US SECRETARY OF STATE, MARCO RUBIO
“Antisemitism has no place in this world. Our prayers are with the victims of this horrific attack, the Jewish community, and the people of Australia.”
UN SECRETARY-GENERAL ANTONIO GUTERRES
“I am horrified and condemn today’s heinous deadly attack on Jewish families gathered in Sydney to celebrate Hannukah. My heart is with the Jewish community worldwide on this first day of Hannukah, a festival celebrating the miracle of peace and light vanquishing darkness.”
FRIEDRICH MERZ, CHANCELLOR OF GERMANY
“The antisemitic attack at Bondi Beach during Hanukkah leaves me utterly shocked. My thoughts are with the victims and their families. This is an attack on our shared values. We must fight antisemitism – here in Germany and around the world.”
NARENDRA MODI, PRIME MINISTER OF INDIA
“Strongly condemn the ghastly terrorist attack carried out today at Bondi Beach, Australia, targeting people celebrating the first day of the Jewish festival of Hanukkah.
“On behalf of the people of India, I extend my sincere condolences to the families who lost their loved ones. We stand in solidarity with the people of Australia in this hour of grief. India has zero tolerance towards terrorism and supports the fight against all forms and manifestations of terrorism.”
KEIR STARMER, UK PRIME MINISTER
“Deeply distressing news from Australia. The United Kingdom sends our thoughts and condolences to everyone affected by the appalling attack in Bondi Beach.”
CHRISTOPHER LUXON, PRIME MINISTER OF NEW ZEALAND
“Australia and New Zealand are closer than friends, we’re family. I am shocked by the distressing scenes at Bondi, a place that Kiwis visit every day.
“My thoughts, and the thoughts of all New Zealanders, are with those affected.”
BENJAMIN NETANYAHU, PRIME MINISTER OF ISRAEL
“A few months ago, I wrote a letter to the prime minister of Australia. I told him that their policies pour fuel on the antisemitic fire. It encourages the Jew hatred now stalking your streets. Antisemitism is a cancer. It spreads when leaders stay silent, and you must replace weakness with action.
“This didn’t happen in Australia, and something terrible happened there today: cold-blooded murder. The number of those murdered, sadly, grows, with each moment.”
GIDEON SA’AR, FOREIGN MINISTER OF ISRAEL
“I’m appalled by the murderous shooting attack at a Hanukkah event in Sydney, Australia.
“These are the results of the anti-Semitic rampage in the streets of Australia over the past two years, with the anti-Semitic and inciting calls of ‘Globalise the Intifada’ that were realized today.”
IRAN FOREIGN MINISTRY SPOKESPERSON, ESMAEIL BAGHAEI
“We condemn the violent attack in Sydney, Australia. The assassination and killing of human beings, wherever it occurs, is reprehensible and condemned.”
URSULA VON DER LEYEN, EUROPEAN COMMISSION PRESIDENT
“Shocked by the tragic attack at Bondi Beach. I send my heartfelt condolences to the families and loved ones of the victims.
“Europe stands with Australia and Jewish communities everywhere. We are united against violence, antisemitism and hatred.”
DONALD TUSK, PRIME MINISTER OF POLAND
“My deepest condolences to the families of the victims of the terrible terrorist attack at Bondi Beach in Sydney. Antisemitism, wherever it appears, leads to acts of crime. Today, Poland stands with Australia in this moment of grief.”
KAROL NAWROCKI, PRESIDENT OF POLAND
“I express my full condemnation of the terrorist attack in Sydney. I extend my condolences to the families of the victims of this unimaginable crime.”
SPANISH FOREIGN MINISTER JOSE MANUEL ALBARES
“Horrified by the terrorist attack in Australia against the Jewish community. My solidarity with the victims and their loved ones, with the people and government of Australia.
“Hate, antisemitism, and violence have no place in our societies.”
JONAS GAHR STOERE, PRIME MINISTER OF NORWAY
“I am shocked by the horrific attack at Bondi Beach, Australia, during a Jewish Hanukkah event.
“I condemn this despicable act of terror in the strongest possible terms. My deepest condolences to all those affected by today’s tragic attack.”
ULF KRISTERSSON, PRIME MINISTER OF SWEDEN
“Appalled by the attack in Sydney, targeted against the Jewish community.
“My thoughts are with the victims and their families. Together, we must fight the spread of antisemitism.”
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After Australia shooting, Jewish leaders say Mamdani’s refusal to condemn ‘globalize the intifada’ has consequences
The shooting attack targeting a Hanukkah celebration at Sydney’s popular Bondi Beach on the first night of Hanukkah, in which at least 15 people were killed, reignited sharp criticism of New York City Mayor-elect Zohran Mamdani’s refusal to condemn the “globalize the intifada” slogan during the mayoral election.
“When you refuse to condemn and only ‘discourage’ use of the term ‘Globalize the Intifada,’ you help facilitate (not cause) the thinking that leads to Bondi Beach,” Deborah Lipstadt, a Holocaust historian and the State Department special envoy to combat and monitor antisemitism in the Biden administration, wrote on X in a post addressed to Mamdani.
Police said a father and son were behind the mass shooting in Australia, with authorities adding that they would need more time to determine a motive.
Mamdani, a supporter of the Boycott, Divestment and Sanctions movement against Israel, faced fierce backlash during the Democratic primary for defending the slogan used by some at the pro-Palestinian protests and perceived by many as a call for violence against Jews. After his surprise primary victory in June, Mamdani clarified that he understood why the phrase alarmed people and noted that it was not language he personally uses, but he declined to explicitly condemn it.
He later said he would “discourage” the use of that phrase after hearing from Jewish leaders who experienced the bus bombings during the Second Intifada in the early 2000s.
Lipstadt included a link to a June Politico article detailing Mamdani’s initial refusal to condemn the slogan.
Rabbi David Wolpe, the emeritus rabbi of Sinai Temple in Los Angeles and a harsh critic of Harvard’s handling of antisemitism on campus, wrote, “How about now, Mr. Mayor?” Republicans and Mamdani critics echoed the same sentiment.
New York City is home to the largest concentration of Jews in the United States.
Outgoing Mayor Eric Adams indirectly referenced the controversy during a press conference with Police Commissioner Jessica Tisch, who Mamdani has reappointed to serve in his administration. “That attack in Sydney is exactly what it means to ‘globalize the Intifada,’” Adams said. “We saw the actual application of the globalization of the intifada in Sydney.”
Reacting to Bondi Beach attack, Mayor Eric Adams says:
“That attack in Sydney is exactly what it means to ‘globalize the Intifada.’ We saw the actual application of the globalization of the intifada in Sydney…” pic.twitter.com/3EI3IZp3Dg
— Jacob N. Kornbluh (@jacobkornbluh) December 14, 2025
Mamdani issued a statement on Sunday, calling the attack in Sydney a “vile act of antisemitic terror” and “the latest, most horrifying iteration in a growing pattern of violence targeted at Jewish people across the world.” He said the deadly attack should be met with urgent action to counter antisemitism. He also reiterated his pledge to “work every day to keep Jewish New Yorkers safe — on our streets, our subways, at shul, in every moment of every day.”
A spokesperson for Mamdani didn’t immediately respond to comment on Lipstadt’s post.
In an interview aired Sunday, Mamdani responded to criticism from Rabbi Ammiel Hirsch, the senior rabbi of Stephen Wise Free Synagogue, who said after a meeting with Mamdani on Thursday that the mayor-elect’s refusal to recognize Israel specifically as a Jewish state could fuel antisemitism.
Hirsch, who also serves as president of the New York Board of Rabbis, was present at a 45-minute discussion with Mamdani as part of the mayor-elect’s outreach to Jewish leaders. Rabbi Joe Potasnik, executive vice president of the New York Board of Rabbis, said the conversation was “candid” and “constructive.”
“Rabbi Hirsch is entitled to his opinions,” Mamdani told CBS New York’s political reporter Marcia Kramer on her program The Point. “The positions that I’ve made clear on Israel and on Palestine, these are part of universal beliefs of equal rights and the necessity of it for all people everywhere.” He added, “My inability to say what Rabbi Hirsch would like me to say comes from a belief that every state should be of equal rights, whether we’re speaking about Israel or Saudi Arabia or anywhere in the world.”
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