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A new symbol at some Passover seders: an empty seat for Evan Gershkovich, Jewish journalist jailed in Russia
(JTA) — Shayndi Raice, a Wall Street Journal reporter based in Israel, is hoping that Jews around the world dedicate a portion of their Passover seder this week to one of her colleagues, currently detained in a Russian prison.
“This Passover, please consider setting a place at your Seder table for @evangershkovich,” Raice tweeted on Sunday. “As you celebrate freedom, join us in demanding freedom for Evan.”
The call — echoing a tactic used in the 20th-century campaign for the freedom of Soviet Jews — grew louder on Monday as it was shared by prominent personalities from tech journalist Kara Swisher to the former chief rabbi of Moscow to Rabbi Angela Buchdahl of New York City’s Central Synagogue, who said she would be leaving an empty chair at her own seder in honor of Gershkovich, a Moscow correspondent for the Wall Street Journal.
Gershkovich, 31, has been charged with espionage, in a move that human rights organizations are decrying and the Biden administration is fighting. He was arrested Wednesday while he was dining at a restaurant in the city of Yekaterinburg, about 800 miles east of Moscow in the Ural Mountains.
The Wall Street Journal has denied the allegations against Gershkovich, who pleaded not guilty during a court appearance last week, according to Russian state and international media. He reportedly has not been able to speak to an attorney representing him while he is held in the notorious Lefortovo Prison, whose past inmates include the famous Soviet Jewish dissident Natan Sharansky.
Gershkovich is the first American journalist since the Cold War to face spying charges in Russia, which carry a sentence of up to 20 years in prison. People charged with espionage are almost always convicted in Russia, according to the New York Times.
“Let him go,” President Joe Biden said Friday about his message to Russian authorities in Gershkovich’s case, using a phrase that itself is redolent of the Passover story and the Soviet Jewry movement.
The arrest has propelled Gershkovich to the front lines of deepening tensions between the United States and Russia. It has also drawn attention to Gershkovich’s background as the child of Jews who fled the Soviet Union — and renewed questions about whether people like him can be safe in Russia today.
“He cares a lot about his identity as a Jew, and especially his identity as the son of Soviet Jewish immigrants,” his college roommate Jeremy Berke told the Jewish Telegraphic Agency. “I think that was a large part of why he wanted to go back to Russia.”
Gershkovich was born in New York City to Jewish immigrants from the former Soviet Union who left in the late 1970s, when the Communist state briefly opened the gates to emigration for some of its Jewish citizens.
His father is from Odessa — today in Ukraine — and his mother is from St. Petersburg, Time Magazine reported. According to an account published by the Wall Street Journal, the only outlet to which his family has spoken, his mother fled Russia using Israeli documents with her mother, a Ukrainian Holocaust survivor, after hearing rumors that Jews were going to be deported to Siberia.
Gershkovich grew up speaking Russian at home in New Jersey, where he graduated from Princeton High School before heading to Bowdoin College in Maine. After college, he got a job first at the New York Times before moving to Moscow in 2017 to report for the Moscow Times, an English-language news organization that has been a launching pad for multiple high-profile Russia reporters. His reporting there included coverage of Hanukkah celebrations in Moscow. He was hired by the Wall Street Journal in 2021.
His mother told the Journal that Gershkovich had become more interested in his Jewish identity while in Russia, taking her to a synagogue that she had been warned as a child never to enter. “That’s when Evan started to understand us better,” she said.
“Part of his mission was to not only explain Russia to a Western audience, but to really kind of pierce the bubble and tell the stories of Russians themselves, which was something he was able to do, because he’s fluent in Russian,” Berke told JTA.
He said his friend sought to tell “stories that weren’t necessarily just the purely kind of economic stories that you saw coming out of the country, but that were really about what the people were doing — you know, people in synagogues, people in nightclubs, like all aspects of Russian society.”
Like many foreign journalists, Gershkovich left Russia in February 2022, after Russia invaded neighboring Ukraine and turned overnight into a pariah state that intensified its crackdowns on dissenters. But he returned later in the year on the longstanding assumption that foreigners would be insulated from the harsh treatment that Russian journalists can face.
“By detaining the American journalist Evan Gershkovich, Russia has crossed the Rubicon and sent a clear message to foreign correspondents that they will not be spared from the ongoing purge of the independent media in the country.” said the Committee to Protect Journalists. “Authorities must immediately and unconditionally release Gershkovich, drop all charges against him, and let the media work freely and without fear of reprisal.”
Gershkovich had most recently reported on Russia’s declining economic position and was reportedly in Yekaterinburg reporting on the Wagner Group, a Russian mercenary force, and Nizhny Tagil, a factory town where Russian tanks are made.
Wagner’s owner, Yevgeny Prigozhin, joked about Gershkovich and other journalists being found in a mass grave or a torture chamber when reached by the Daily Beast last week. Prigozhin said he had not known about Gershkovich’s arrest at that time.
Julia Ioffe, a fellow Russian-American Jew and journalist, said after Gershkovich’s arrest that the Kremlin takes criticism from people of their background differently than from other journalists.
“Although he was born in the U.S., his parents were immigrants from the Soviet Union, Jewish immigrants,” Ioffe told CNN. “There is a sense in Moscow, especially in the foreign ministry and in the Kremlin, that people of this background — my background — they are particularly sensitive to … our criticism. They feel that it is a different kind of betrayal.”
WSJ’s Evan Gershkovich, detained in Russia for espionage, is about the age @juliaioffe and I were when we met as Moscow reporters. We spoke today about what Gershkovich is facing, particularly as a reporter whose family fled the Soviet Union and how Russia is ‘banking’ hostages. pic.twitter.com/gsUbZz2N0q
— Alex Marquardt (@MarquardtA) March 30, 2023
The former chief rabbi of Moscow who fled Russia shortly after the invasion of Ukraine last year suggested that Russia had targeted Gershkovich because of his identity.
“He just happened to be Jewish, right?” Rabbi Pinchas Goldschmidt sarcastically tweeted last week.
Goldschmidt has emerged as a prominent critic of the Russian government after leaving the country last year, saying that as a prominent rabbi he faced pressure to support Putin’s war.
“When we look back over Russian history, whenever the political system was in danger you saw the government trying to redirect the anger and discontent of the masses towards the Jewish community,” he told the Guardian in an interview late last year.
Gershkovich is not the first American to be arrested in Russia amid rising tensions between the countries. Last year, the basketball star Britney Griner was sentenced to nine years in a Russian prison on drug charges, then traded to the United States in exchange for the release of Victor Bout, a Russian convicted of dealing arms.
In a social media post this weekend, Griner called on the United States to “continue to use every tool possible to bring Evan and all wrongfully detained Americans home.”
The Wall Street Journal has made Gershkovich’s reporting free and produced a video highlighting his importance as a journalist. Meanwhile, Gershkovich’s Jewish supporters are putting their own spin on the campaigns to raise awareness of Gershkovich’s plight and lobby for his release.
“Dear friends, if you are in shul this weekend, please say an extra tefillah for the release of @evangershkovich, a @WSJ reporter and son of Soviet Jewish immigrants, who was detained this week by the Russian government,” tweeted Chavie Lieber, a Wall Street Journal reporter, last week. (Lieber was a JTA reporter in 2012 and 2013.)
On Monday, Raice’s call for a place at Passover seders for Gershkovich was being shared widely.
“A worthy endeavour. However, Evan is not the only political prisoner in Russia and Byelorussia. Thousands of people are being held in prisons in Russia and Byelorussia, among them Alexei Navalny, Vladimir Kara Murza, Ilya Yashin and others, many, who are of Jewish descent,” Goldschmidt, the former Moscow chief rabbi, tweeted. “We should remember all of them, when we celebrate freedom at the Seder table Wednesday evening!”
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The post A new symbol at some Passover seders: an empty seat for Evan Gershkovich, Jewish journalist jailed in Russia appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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