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Passover at Rikers Island: How the notorious jail complex holds a seder for Jewish inmates

(New York Jewish Week) — Miriam Tohill, a Jewish chaplain intern at Rikers Island, is looking forward to co-leading Passover seders for Jewish inmates this year for the first time. But conditions at the New York City jail complex are not ideal. 

For the seders, held on the first and second nights of the holiday, some 70 to 100 inmates will be bussed from different parts of the island complex to a gymnasium that “feels like a high school gym,” said Tohill, 32, who uses the pronouns “she” and “they.” Sending participants to hunt for the afikoman, a hidden piece of matzah, is “discouraged,” she added, “for obvious reasons.”

The seder tradition of putting pillows on the room’s flimsy folding chairs, they said, is likewise prohibited. And while the door of the gym, rather than a door to the outside, will be opened for Elijah the prophet, they said, “the symbolism is obviously muted.”

Beyond that, Tohill added, it may be a challenge to create a festive mood. Corrections officers will be sitting on bleachers at the side of the room, which has a “squeaky floor, very tall ceiling, [and] terrible acoustics.” 

Nonetheless, Tohill expects the seders at Rikers to be filled with meaning. She and others who work with Jewish inmates at the jail say that the holiday — which celebrates the ancient Jewish exodus from slavery to freedom — takes on a different resonance when celebrated by people currently behind bars.

“It’s both easier and harder to talk about slavery, freedom and hope when you’re incarcerated, but we’re all hoping for freedom and rehabilitation and growth in the future,” said Rabbi Gabriel Kretzmer Seed, Rikers’ Jewish chaplain. “People had beautiful insights about what freedom means to them, especially talking about how they feel free even when they’re incarcerated. I was very inspired by that.” 

Seed, who received ordination from Yeshivat Chovevei Torah, the liberal Orthodox seminary in the Bronx, began working as a chaplain at Rikers in 2018. The jail has been criticized for harsh conditions, which include evidence of inmates caged in tiny showers and sleeping on floors next to a pile of excrement. The complex has also been the site of suicides, beatings and more. Nineteen people died at Rikers in 2022 — the jail’s highest death rate since 2013, and the city is required by law to close it by 2027, though whether that will be possible is unclear. 

Seed said that while Rikers can be a volatile and intense environment, it has also given him a sense of gratitude, highlighting the Jewish concept of teshuva, or repentance, and the idea that everyone deserves a second chance. Seed said Rikers’ Jewish inmates come from a range of religious backgrounds, from haredi Orthodox people educated in yeshivas to others who decided to explore their Judaism once they were incarcerated. He holds weekly services at the jail that draw up to 12 attendees;  this week’s teachings discussed the concepts of freedom and slavery as a precursor to the seders.

“I’m kind of buoyed by those values,” Seed said, referring to teshuva. “When I’m having a rough day, I leave my office, go to a housing area, and people are just so grateful for even a few visits, a few minutes when I step into their housing area, or when I get to teach and engage with people, and that just lifts me up and reminds me why I do this work.”

Year round, Rikers Island offers kosher food, which is provided by the city. Seed and Department of Corrections officials would not provide specifics on where the food comes from, saying only that it comes from “different caterers.” And matzah isn’t only available on Passover: Jewish inmates eat the unleavened bread year-round at Rikers because it is a kosher food option that is easily available.  

There are Orthodox volunteer groups that help bring kosher food into the jail, including members of L’asurim,  a nonprofit that supports prisoners, and the Lubavitch Youth Organization, a branch of the Chabad Hasidic movement. 

Rabbi Shmuel Tevel, who is active in the Lubavitch group, told the New York Jewish Week that he visits Jewish inmates regularly at Rikers and other prisons across the state. “For an inmate sitting in a prison cell in those darkest moments, in a state where they feel they’re at the end of their rope, they need to tie a knot and hang on,” he said. “That’s what we give them.” 

The Lubavitch Youth Organization outside of Rikers Island doing outreach work during Purim. (Courtesy)

Ahead of Passover, his group is delivering 40 pounds of matzah, along with grape juice, haroset and vacuum-packed seder plates to some cells whose inmates won’t be allowed to attend the seder.

Zalman Tevel, Shmuel’s brother, who runs the group’s volunteer initiative at Rikers, told the New York Jewish Week that he spoke to a guard after visiting inmates during the holiday of Purim last month, and the guard told him the inmates were “in a better state.”

“They are closer to God,” he said. “It leaves a very good impact.”

Tohill described her work on Rikers, which includes working with inmates in other ways, in similar terms. Tohill said the work allows her to provide Jewish teachings in “a place that has so little space for joy, or God.” She compared the seder at Rikers to the tabernacle that the ancient Israelites built in the desert

“We put all this care into it, knowing that it’s temporary, and we’re going to take it down again,” Tohill said. “We are in the wilderness and desperately need a place to meet Hashem. It is so temporary and imperfect, but that makes it even more worth putting the time into.”

For Tohill, co-leading the seders is part of their master’s project at the Union Theological Seminary, a traditionally Protestant seminary in Manhattan that now focuses on “training people of all faiths and none who are called to the work of social justice in the world.” Tohill’s project explores the meaning of Passover for oppressed people.

“I was in a position to ask, what does this Seder do for us spiritually, emotionally, communally?” Tohill said. “What does it promise to us if we have no access to freedom for people who are incarcerated? That became a big question for me, a theological question about what does this ritual do and how do we as Jews think about liberation?” 

Tohill, who lives in the uptown Manhattan neighborhood of Washington Heights, said that some of the inmates have written about their personal stories and will share how they relate to Passover at the seder.  

“We have congregants who have written poems about what sense they make of the Exodus story or of the four cups of wine,” Tohill said, referencing a central ritual of the seder. “We have congregants who have done drawings about their family that, to them, feel related to the Passover story in different ways.” 

Requests to speak to an inmate planning to attend a seder, or to see inmates’ drawings or writings, were denied by the Department of Corrections.

Tohill called Rikers “a broken system” and said celebrating Passover feels particularly urgent there. They compared Rikers Island to “a floating trash heap in the middle of the ocean that we don’t want anyone to notice.”

“Passover is an opportunity to notice and ask who is being made invisible,” Tohill said. “The rest of the people in New York City who are not directly impacted by the prison industrial complex get to pretend it’s not happening. I would like to ask that, this Pesach,  people take the opportunity to stop pretending.”


The post Passover at Rikers Island: How the notorious jail complex holds a seder for Jewish inmates appeared first on Jewish Telegraphic Agency.

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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5 Essential Vaccinations Everyone Should Get for a Healthier Life

Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.

1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu

Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.

Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.

2. Tetanus Vaccine: Stay Safe from Infections

The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.

Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.

3. HPV Vaccine: Prevent Certain Cancers

The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.

Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.

4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak

MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.

If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.

5. Hepatitis B Vaccine: Guard Against Liver Disease

Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.

Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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