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A New York celebration of Ladino aims to bust the myth that the Judeo-Spanish language is dead
(New York Jewish Week) — The sixth annual New York Ladino Day — which aims to celebrate and elevate Ladino culture in New York and throughout the world — will take place this Sunday at the Center for Jewish History in Manhattan.
For the first time since the pandemic, the program will be conducted in person, though a livestream option is also available. This year’s theme is “Kontar i Kantar” — “Storytelling and Singing” — and will include a performance from Tony- and Grammy-nominated Broadway singer Shoshana Bean and a conversation with Michael Frank, author of “One Hundred Saturdays: Stella Levi and the Search for a Lost World,” as well as additional music-oriented speakers and performances.
“Music is certainly one of the domains in which the language is doing well and generating new interest and new music,” said Bryan Kirschen, a professor of Hispanic Linguistics at Binghamton University and one of the event’s organizers. (Kirschen was one of the New York Jewish Week’s “36 Under 36” in 2017.)
Ladino, or Judeo-Spanish, was once the primary language spoken by Jews on the Iberian Peninsula. After the Jews’ expulsion in 1492, they brought language with them throughout the Ottoman Empire — Turkey, North Africa and the Balkans. Today, the estimated number of Ladino speakers around the world — mostly Sephardic Jews — ranges between 60,000 to 300,000, from fluent speakers to descendants who are familiar with some words.
Sephardic Jews were the first Jewish immigrants in New York, founding Congregation Shearith Israel in 1654, the oldest Jewish congregation in the United States. (It’s still in operation today at 2 West 70th St., where it has been since 1897.) Sephardic Jews remained the only active Jewish community in New York until the wave of German Jewish immigration in the early 19th century, followed by the mass immigration of Eastern European Jews that began at the tail-end of the 19th century.
Soon enough, Ashkenazi Jews quickly outnumbered New York’s Sephardic community, though Sephardic and Ladino culture continues to thrive today. Today, the main hubs for Sephardic and Ladino culture and education are the American Sephardi Federation and the Kehilla Kedosha Synagogue and Museum, a Greek Romaniote synagogue on the Lower East Side, said Kirschen, and there are large Sephardic synagogues in Canarsie, Brooklyn and Forest Hills, Queens that still conduct services in Ladino.
Ladino, said Kirschen, remains “a very living, in some ways thriving language, interestingly enough, particularly since the pandemic.”
Ahead of Sunday’s celebration — which is co-curated by Jane Mushabac, a professor emerita of English at City University of New York and a Ladino scholar and writer — the New York Jewish Week caught up with Kirschen to discuss the program, his personal interest in Ladino, and how Ashkenazi Jews can help uplift Ladino language and culture.
This interview has been lightly edited for length and clarity.
Kirschen, far left, leads a panel discussion during the 2020 New York Ladino Day celebration. (Courtesy Bryan Kirschen)
New York Jewish Week: How did you become interested in Ladino culture? Are you from a Sephardic family?
I’m from an Ashkenazi, Yiddish-speaking family. So I’m not Sephardic. But for the past 15 years or so, I’ve been doing my best to learn as much about and embrace Sephardic culture as I can, and learn as much as I can about Ladino as well. My own interest stems from learning languages — I’m a Spanish professor at Binghamton University and I have also studied Hebrew for numerous years. So when I first came across Ladino as this Judeo-Spanish language, it interested me for a number of reasons. Once I started to meet actual speakers, it became so much more than just about the language — it became about celebrating and promoting the culture, the history, the connections, of course the food and the music.
What is the origin story of New York Ladino Day?
The idea of Ladino Day came about in 2013 — to have a day when communities around the world would celebrate all that remains. Originally, the day was selected to be during Hanukkah. But because there is no real central organization that governs the language — though there are different institutions, particularly in Israel, that try to foster the language and help promote it — Ladino Day grew in many different directions.
These days, some communities celebrate in January, some in February, some still in December. The National Authority of Ladino in Israel has their own International Day of Ladino in March. But the important thing is that communities all around the world are committed to celebrating it in their own ways.
As far as New York goes, the American Sephardi Federation at the Center for Jewish History in Manhattan started holding a Ladino Day six years ago under the direction of my collaborator, Jane Mushabac, who is Sephardic from a Ladino-speaking family. I had been separately organizing Judeo-Spanish celebrations at a synagogue in Forest Hills, Queens, so the following year we joined forces and started co-curating the program together and have been doing that ever since.
The theme for this year’s program is “Kontar i Kantar.” How is this year’s theme different from years’ past?
Last year, we did “Salud y Vida,” which is a common expression for “health and life” and which was fitting for the time. Like most of the world, we had to pivot for the last two years and hold the program online. That afforded different opportunities — we were able to bring in speakers from around the world in a way that was much more doable, and we were able to open up our program to the world. Normally, we like to focus on New York talent and language, but the previous few years doing online events we were featuring different voices from the Sephardic world, so many new connections were made.
Because of that experience, this year’s program will be back in person at the Center for Jewish History, but with a hybrid option. The theme is “Kontar i Kantar,” “Storytelling and Singing.” It will both acknowledge how important music has been to Ladino, and celebrate how, in recent years, there have been so many initiatives for people to get together to share their stories in or about Ladino and to sing in Ladino.
Most Jews in New York have an Ashkenazi background. What role or responsibility do you think Ashkenazi Jews have in honoring and preserving Ladino culture?
Yes, the numbers [of Ashkenazi versus Sephardi Jews] don’t match up. Still, Sephardim from Turkey and areas of the former Ottoman Empire brought tens of thousands of Sephardic, Ladino-speaking Jews to New York City at the start of the 20th century, but as a minority — as a minority within the Jews, as a minority-speaking language, etc. So as someone who is Ashkenazi, I understand the enormous responsibility that I have to represent this language in a positive and genuine way to others and to work with and uplift speakers of Ladino.
Like Yiddish, thousands upon thousands of Ladino speakers were killed in the Holocaust, and those who didn’t experience the same fate often gave up their Ladino to assimilate. So many speakers today, who are typically in their 70s, 80s or 90s — or maybe younger generations who know some words here and there like foods, terms of kin — haven’t historically been so proud of using their Ladino. So aside from research and teaching, I’m really passionate about encouraging speakers and semi-speakers to use their language and to take pride in their language and ideally, to give them a platform to do so.
Bonus question: What are some common misconceptions about Ladino?
Ladino is not a dead language — that’s something I’m very vocal about. There are all sorts of ways to classify and categorize languages, but as long as they are living, breathing, speakers and semi-speakers, the language is living. So Ladino is a living language, despite all the obstacles. There are speakers and there are amazing resources out there willing to share their language and their story with people.
“Kontar i Kantar: The 6th Annual New York Ladino Day” will take place at the Center for Jewish History (15 West 16th St.) on Sunday at 2:00 p.m. A livestream option is available. Buy tickets and find more information here.
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The post A New York celebration of Ladino aims to bust the myth that the Judeo-Spanish language is dead appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
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Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
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Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
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Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
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Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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