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A rectangular latke takes shape at Edith’s Sandwich Counter in Brooklyn
(New York Jewish Week) — At Edith’s Sandwich Counter, a “Jew-ish” takeout place in Williamsburg, Brooklyn, the most popular bagel sandwich is their bacon-egg-cheese-latke (BECL) combo. Each element of the sandwich’s filling is made to order: crispy bacon, an omelet cooked in an individually-sized tamagoyaki pan, topped with sharp cheddar and a freshly fried latke.
Since opening as a brick and mortar store in spring of 2021, the BECL has become Edith’s most popular bagel sandwich — and demand for the latke as a stand-alone side dish is high, too. This presented a challenge: As anyone who’s ever hosted a Hanukkah party knows, cranking out those fresh, crispy latkes, one at a time, had become challenging. They sell thousands of latkes a week.
“It was getting harder and harder for us to keep up,” owner and founder Elyssa Heller told the New York Jewish Week. “I wanted to find a way to improve the quality of our latke and use our growth as a vehicle for getting better.”
Enter Heller’s invention: the rectangular latke. While Edith’s does not serve traditional Jewish deli food (see crispy bacon, above), they do take historical elements of how Jews ate throughout the Diaspora and incorporate them into their menu. After doing some research, Heller determined that what makes a latke a latke is not its circular shape (which it assumes when the batter is dropped by the spoonful into oil), but that the potatoes are mixed in an egg batter and then fried.
Case in point: The name alone, “latke,” simply means “little oily,” according to Gil Marks’s “The Encyclopedia of Jewish Food.” In other words, a latke is about the oil, not the ingredients nor the shape. “Every food has a standard of identity, characteristics that define it,” said Heller. “Nothing was ever mentioned about a latke needing to be round. As opposed to round challah on Rosh Hashanah, which represents the cycle of life, the shape of the latke has no symbolic meaning.”
In other words, a latke is still a latke even if its shape fits in the box.
Here’s how they do it: The latke batter — which consists of Yukon Gold potatoes, onions, eggs, potato starch and matzah meal — is poured into a large sheet pan and par-baked so that it is 80% done and keeps its shape when cut. The giant latke is then cut into rectangles, the same size and shape as the omelet it sits atop in the bagel sandwich. Then, when an order comes in, the almost ready-to-eat latke is fried and served piping hot.
The resulting sandwich, in which egg and latke match in size, is Instagram-worthy — an essential requirement in the food world of today. And, just as important, the diner gets a bite of latke with each bite of egg.
Diners are delighted by the results: Comments on Instagram range from “this is the innovation we need” to “I want those crispy corners.” At the same time, they don’t seem particularly surprised. “People know that, here at Edith’s, we do things our own way while honoring traditions,” Heller said.
(You may be thinking, “Aren’t the hash browns at McDonald’s essentially a rectangular fried latke?” True, the fast food giant has been selling rectangular-shaped portable potatoes for more than 40 years, but again: A latke is typically made with an egg batter; hash browns are not.)
Heller, who also owns Edith’s Eatery & Grocery, a sister establishment to the sandwich counter, founded both places to make good Jewish food accessible all year long — not just for the holidays. The latkes, based on Heller’s grandmother’s recipe, are on the menu 365 days of the year. Their BECL comes on Edith’s signature twisted bagel for $13.50; if you want just the latke, you can have that for $2.75 (add $1.25 if you want it topped with creme fraiche).
For Hanukkah — which starts this year on the evening of Sunday, Dec. 18 — Edith’s Sandwich Counter and Edith’s Eatery & Grocery will be preparing their new rectangular latke, which will be accompanied by a choice of ketchup, hot sauce, apple sauce or creme fraiche. They will also serve braised brisket and jelly donuts, although the team at Edith’s has not yet determined the jelly flavors they will use.
In the spirit of “intellectually driven food” that Heller espouses, Edith’s also has a Russian cheese pancake, syrniki, on the menu. It is similar to the cheese pancakes that Jews in Eastern Europe prepared for Hanukkah before potato cultivation became widespread there starting in 1840. Made with farmer’s cheese and accompanied by smetana, a cross between sour cream and creme fraiche, and tart currant kissel, a thick fruit syrup, it is available for Hanukkah and all year round, too.
Interested in making rectangular latkes of your own? Our friends at our partner site, The Nosher, have Edith’s recipe here.
Edith’s Sandwich Counter is at 495 Lorimer Street in Brooklyn.
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The post A rectangular latke takes shape at Edith’s Sandwich Counter in Brooklyn appeared first on Jewish Telegraphic Agency.
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Seeking funding for a Yiddish project for kids or young people?
די פֿישמאַן-פֿונדאַציע פֿאַר ייִדישער קולטור האָט געמאָלדן אַז זי נעמט שוין אָן סובווענץ-אַפּליקאַציעס אויף נײַע פּראָיעקטן פֿאַרן יאָר 2027. די פּראָיעקטן דאַרפֿן האָבן פֿאַר אַ ציל דאָס שטאַרקן ייִדיש ווי אַ לעבעדיקע שפּראַך, באַזונדערס בײַ קינדער און דער יוגנט.
דער טערמין פֿאַר אַפּליקאַציעס פֿאַרן יאָר 2027 איז דער 7טער נאָוועמבער 2026. די אויסגעטיילטע סובווענצן וועט מען מעלדן אין דעצעמבער.
אַלע אַפּליקאַציעס מוזן זײַן אָנגעשריבן אויף ייִדיש און דאַרפֿן נאָכפֿאָלגן די אַפּליקיר-אָנווײַזונגען וואָס איר קענט געפֿינען דאָ.
אַפּליקאַציעס וועלן ווערן באַטראַכט אויף קאָנקורס-יסודות. מען בעט מען זאָל אַרײַנשיקן אַן אַפּליקאַציע (מיט אַלע נייטיקע בײַלייגונגען) דורך בליצפּאָסט צו:
applications@fishmanfoundation.org
The post Seeking funding for a Yiddish project for kids or young people? appeared first on The Forward.
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Democrats leader Golan approached by man with knife on Israeli election day
(JTA) — JERUSALEM — Israel Police arrested a man carrying a large knife after he approached Yair Golan, head of the Democrats party, as Golan was campaigning in Tel Aviv on Election Day.
“Contrary to reports, no stabbing attempt occurred,” the police spokesman said in a statement.
The police said officers at the scene noticed a “suspicious object” protruding from beneath the coat of a man standing nearby. When they stopped him for inspection, they found a knife in his possession.
In a statement, Golan’s party said the man approached Golan “in a threatening manner” and that “when Golan’s security guards blocked him, a large knife slipped from beneath his clothing and fell to the ground.”
Police described the suspect as a Jerusalem resident in his 20s. He was arrested and taken to a local police station for questioning. They said the investigation “is ongoing.”
Following the incident, Golan said “incitement and violence will not deter us.” In a statement to the press he blamed the attack on Prime Minister Benjamin Netanyahu’s negative campaigning and highlighted the ties between one of his spokespeople and Qatar.
“This is the direct result of the poison machine operated by Netanyahu and his Qatari agents. I call on everyone who cares about security and democracy to go out and vote now, so that we can ensure the country we love so dearly becomes a free and safe place once again,” Golan said.
This article originally appeared on JTA.org.
The post Democrats leader Golan approached by man with knife on Israeli election day appeared first on The Forward.
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Rebellion PAC’s antisemitic political ad could incite violence against Jews
Israel did not cause high grocery prices in America.
Israel is not the reason you don’t have free universal healthcare.
But a new political ad from Rebellion PAC depicts struggling young parents grocery shopping in Michigan and putting back a dozen eggs because of U.S. military aid to Israel, saying they can no longer afford basics like bananas because they are funding healthcare in Israel. The ad ends by saying Republican Senate candidate Mike Rogers is for “them” — Democratic candidate Abdul El-Sayed is for you.
Rebellion PAC, an independent entity that legally cannot coordinate with campaigns or parties, is proudly promoting a political ad that is deeply misleading, inflammatory and dangerous for American Jews. The ad uses classic tropes blaming Jews for economic and social woes, the same propaganda used historically by antisemitic regimes in Nazi Germany and the USSR. The target in this ad is the Jewish state, but the familiar subtext remains: your family is suffering because Jews are taking your money.
This would be antisemitic in any context, but in the current climate it is wildly irresponsible. American Jewish communities are facing unprecedented domestic terror threats and a historic crisis in antisemitism.
In Michigan, where this ad is aimed at voters who may decide control of the U.S. Senate, an armed domestic terrorist drove a car packed with improvised explosives into Temple Israel. The intent was a mass casualty event aimed at killing as many Jews as possible, including the children in the preschool. Brave security team members stopped the attack, but the attacker was only a few feet from perpetrating what could have been the deadliest terror attack on U.S. children since Oklahoma City.
American Jews make up only 2% of the population, but according to the FBI, Jews made up 63% of religion-based U.S. hate crimes in 2025 — and roughly 14% of all reported hate crimes.
Every candidate across the spectrum, including El-Sayed and Rogers, should disavow and condemn the dangerous rhetoric in this ad. This ad takes real problems — the exploding cost of groceries and healthcare — and blames them on Israel. This is classic antisemitic propaganda.
El-Sayed’s campaign distanced itself from the ad without condemning its content.
“This ad is not affiliated in any way with the Abdul for Senate campaign,” El-Sayed campaign spokesperson Roxie Richner said in an emailed statement. “Abdul is focused on pushing back against Trump’s agenda that is raising prices for Michiganders. No one speaks for Abdul but himself and his campaign.”
It’s worth noting that the El-Sayed campaign did not disavow the content of the ad and only issued a statement via email. El-Sayed himself did not issue a public stance on social media or criticize the inflammatory and dangerous content of the ad. His response is wholly inadequate—it does nothing to confront the antisemitism in the ad, it simply points out his campaign did not make it.
Contrast this with his former opponent, Rep. Haley Stevens, who lambasted the ad on X, stating, “This type of fearmongering about Israel is wrong.” she went on to say, “Do we need to lower costs by building more homes, securing people’s health care, and creating a fairer federal tax code? Yes, we do!! How we do so is not by blaming the high costs of our goods on the only Jewish homeland in the world.”
El-Sayed should unequivocally condemn this ad and its content, not just distance himself from it. Every candidate should stand firmly against antisemitic rhetoric in electoral politics.
When bad actors tell people their economic problems are caused by Israel, it inevitably creates a dangerous situation for Jewish Americans. Though public opinion polls show falling support for the Jewish state, it’s difficult for Americans to take those frustrations out on Israel directly, so local American Jews become a convenient target for their misplaced anger. This is exactly what happened in Michigan at Temple Israel. A Hezbollah sympathizer took his anger on Israel out on the local Jewish population.
Americans are facing real issues. But Israel is not the cause. Our grocery bills are higher for a variety of complex reasons. Grocery inflation started during the pandemic with disrupted supply chains. Production costs have risen. Russia’s invasion of Ukraine raised global grain prices. Bird flu drove up the price of eggs. Tariffs have also impacted food prices.
In terms of healthcare, a Nov. 2025 Gallup poll found that 46% of Americans preferred a government-run healthcare system, while 48% preferred a system based mostly on private health insurance. Cutting or ending U.S. military aid to Israel would not change the fact that Americans are deeply divided on how we should address our healthcare systems’ deep-seated problems. That would require American lawmakers to agree on and enact changes to how our own system is financed and organized. This is an issue of political philosophy — not lack of funds. Israel is not preventing the U.S. from organizing or financing our own healthcare system. Ending military aid to Israel would neither reverse those food-price pressures nor establish universal healthcare. The ad offers struggling Americans a scapegoat for their hardships—and American Jews face the danger of being treated as that scapegoat’s local representatives.
Rebellion PAC’s co-founder and former Executive Director Brianna Wu decried the ad, stating, “I would have quit as executive director rather than produce this,” calling the ad “awful.” We should all follow her example.
Candidates, thought leaders and elected officials must all come together and condemn this dangerous and antisemitic ad. American Jews are already being discriminated against, attacked, and in severe cases, murdered by people who hold them responsible for Israel. Political leaders must reject rhetoric that puts an even larger target on our backs by turning us into scapegoats for America’s economic struggles and healthcare failures.
The post Rebellion PAC’s antisemitic political ad could incite violence against Jews appeared first on The Forward.
