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Advocates for Netanyahu’s judicial reforms are increasingly pressing their case in English
(JTA) — The video gives a “Schoolhouse Rock” vibe: Cartoon figures climb the names of the three branches of the U.S. government — “legislature” at the base, “judiciary” at the top and “executive” sandwiched in the middle — as part of a lesson on governance.
But while the video is in English, the government it refers to is not American but Israeli. And the video was produced not by an educational television company but by the Kohelet Policy Forum, a think tank that is widely understood to have influenced the rightward shift within Israeli politics.
The video’s release on Twitter Wednesday appears to be part of a wave of efforts to sell one particularly controversial aspect of that shift — proposed reforms to Israel’s judiciary — to skeptical English speakers. While the many critics of the proposed changes say they would bring Israel out of line with other democracies, all of the English-language efforts press the case that the opposite is true.
“The reforms in progress will address the anomalies of the Israeli system and bring Israel just a few steps closer to the rest of the Western democracies,” concludes the Kohelet Forum video, which features a caped jurist superhero.
Israel’s judicial reform: strengthening democracy pic.twitter.com/k4rL88NlaU
— פורום קהלת Kohelet (@KoheletForum) January 25, 2023
Israeli Prime Minister Benjamin Netanyahu has forcefully defended the proposed changes, which include allowing the parliament to overrule the Supreme Court and would have the added benefit of insulating himself from his ongoing corruption prosecution. But he appears to have underestimated opposition to the reforms, which has come not just from liberal Israelis and American Jews but from traditionally nonpartisan think tanks, legal scholars and even right-leaning Americans.
Unlike some of the other changes called for by members of Netanyahu’s governing coalition, which includes far-right extremists and religious parties, the judicial changes are raising questions about core values held by most pro-Israel American conservatives: that Israel is a democratic oasis in the Middle East and that business savvy is an Israeli strength. Foreign investors and international credit agencies have both signaled that if the reforms go through, they will downgrade their estimation of the country.
“The conservative right was with [Netanyahu] and now he seems to be riding the tiger of the radical right,” David Makovsky, a fellow at the Washington Institute for Near East Policy, said in December on the day the government was sworn in, before it had begun turning its ideas into policy proposals. “And I think that is bound to alienate the very people who counted on him being risk-averse and to focus on the economy.”
In a notable symbol of this shift, Bret Stephens, the New York Times columnist who has been a staunch defender of Netanyahu, publicly broke with him on Wednesday, writing that the judicial reforms convinced him that the prime minister had “moved along the current of illiberal democracy whose other champions include Hungary’s Viktor Orban and Brazil’s Jair Bolsonaro.” Meanwhile, Alan Dershowitz, the constitutional lawyer who is usually a stalwart supporter of Israel, has also criticized the reforms.
“It’s a high bar for conservatives in contemporary American politics to criticize Israel, but there have been some cracks,” said Scott Lasensky, who teaches on U.S.-Israel relations at the University of Maryland.
Whether the English-language defenses emanate from any kind of coordinated public relations strategy is unclear. But Lasensky said Netanyahu may feel that he needs to explain why he is dismantling the judiciary to American conservatives, who cherish a judicial system independent of the pressures of successive liberal Democratic administrations.
“American conservatives have a majority on their courts — they don’t want to change their courts,” he said.
It’s unlikely that the Kohelet video will reach an audience anywhere the size that Stephens has. But another defense of the judicial reforms released this week certainly can: that made by Ben Shapiro, the American Jewish right-wing pundit with more than 20 million followers across platforms, on his Daily Wire podcast, which says it has more than 1 million paid subscribers.
“They want the judges of the Supreme Court to be appointed by the prime minister and approved by the Knesset, which sounds like the system in the United States,” Shapiro said in the segment. “They want to ensure, because Israel does not have a constitution, that the Supreme Court will not be able to come up with a constitution in a move of judicial dictatorship. … It’s ridiculous.”
Netanyahu briefly shared a video of Shapiro’s comments on Twitter before his tweet was removed. The version that Netanyahu shared features Hebrew subtitles as well as a message from the person who made it suggesting that Shapiro — who spoke in Israel for the first time last summer — can convince Israelis and Americans alike: “Ben Shapiro supports the judicial reform and not just that he explains why. Watch and join in.”
In yet another English-language defense of the proposed judicial reforms, Tablet, the online Jewish magazine that is known for airing conservative and often inflammatory ideas, published an essay by Gadi Taub, a prominent Israeli conservative.
“The press has got it backwards. Yariv Levin, Netanyahu’s new justice minister, is not out to destroy democracy,” Taub wrote in the essay published Wednesday. “He is out to restore it.”
The English-language defenses are particularly notable given Netanyahu’s longtime boast that he does not care about winning over Americans to his domestic agenda. But Josh Block, a former spokesman for the American Israel Public Affairs Committee, said Netanyahu is interested in having Americans be convinced that he is driving changes, not the extremists with whom he is aligned in government.
“He clearly feels the need to try to reassure people across the political spectrum in the United States, that he’s in charge of his government,” said Block, who is now a fellow at the conservative Hudson Institute. “That the decisions that will be made rest with him and not with people who are subordinate to him, who may have ideas that are anathema to some of us in the United States.”
Netanyahu may be sensitive to a major criticism of his immediate predecessors, Naftali Bennet and Yair Lapid, who accused the current prime minister of alienating Israel’s most important ally, said a former senior U.S. official who dealt with Israel policy.
“It cuts against one of the arguments of the opposition that these reforms, or this plan, will weaken Israel’s standing in the community of democracies, including its relationship with the United States,” said the official, who asked for anonymity to speak candidly. “‘Well, look, there are Americans who are endorsing it and saying good things about it,’ Bibi can say.”
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
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Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
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Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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