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Amazon Prime doc details the wild life of Jewish gangster Myron Sugerman

(New York Jewish Week) — Mafia movies will have you believe that wise guys aren’t born, they’re made. But that wasn’t the case for Myron Sugerman, a second-generation Jewish gangster who is the subject of the new documentary, “Last Man Standing: The Chronicles of Myron Sugerman.”

Sugerman — who made his mark (and his money) by becoming, as he says in the film, the “godfather of the illegal slot machine business” — took up the mantle from his father, Barney “Sugie” Sugerman, who kept company with and served as a partner in the New Jersey Jewish mob alongside the likes of Abner “Longy” Zwillman, Joe “Doc” Stacher and Abe Green.

In his heyday, Sugie cavorted with the legendary mobster Meyer Lansky, as well as some other bold-faced names who made their money a little more honestly, like singers Perry Como and Tony Bennett.

“Our lives were basically in Newark and Manhattan,” Sugerman, 85, says in the documentary. “Tenth Avenue on the west side was Jukebox Row. From 42nd Street all the way up to 45th, 46th Street were all jukebox operators. I would go into the city in the afternoon after school, and on Friday nights we used to go to Madison Square Garden with all the fellas who worked for my father.”

Per Sugerman, his father “missed nothing” —  he had his hand in everything from “bootlegging, boxing, fixing fights, thievery” to “jukeboxes, vending machines, pinball machines, slot machines,” all of which were either illegal or could be used as fronts in money laundering schemes.

But these Jewish mobsters could be called upon for nobler pursuits as well. In 1939, Newark was home to both large Jewish and German populations — Fritz Kuhn, leader of the American Nazi party, included. As Sugerman tells it, Kuhn and his cronies would follow their meetings and rallies with trips into Jewish neighborhoods where they would terrorize their residents. Together with the Jewish prize fighter Nat Arno, Sugie’s associate Longy Zwillman formed an association called The Minutemen, named after the New Englanders who took up arms against the British.

The Newark Minutemen would throw stink bombs into the halls where Nazis met. “As the Nazis came running out, our guys were like a gauntlet. They’re standing there with the monkey wrenches and baseball bats and brass knuckles. And they beat the s*** out of these Nazis,” as Sugerman tells it.

Sugerman’s version of these stories might be lost to time if it weren’t for director Jonny Caplan and his production company Tech Talk Media. Released last January — and now available to stream on Amazon Prime — Caplan’s film features extensive interviews with Sugerman himself, a character who might remind you of your own Jewish grandfather — and also the guy who keeps putting the fix on the temple’s bingo game.

In a recent Zoom interview, Caplan told the New York Jewish Week that he was “kind of blown away” when he first heard Sugerman’s story, courtesy of a colleague who was helping Sugerman with his 2019  memoir, “The Chronicles of The Last Jewish Gangster: From Meyer to Myron.”

Later Caplan watched Sugerman’s interviews online. “He’s just such an amazing character that I fell in love with,” Caplan said. Although Tech Talk mostly covers the world of innovation — previous productions include documentaries about flying taxis and “robots that look after the elderly” — Caplan said they couldn’t resist bringing Sugerman’s story to life.

Born in 1938, Sugerman took up the family business at the age of 21, following his graduation from Bucknell University. Fluent in six languages (seven, if you count profanity, as Sugerman says in the documentary), he was given $3,000 in travelers checks by his father and sent off to Europe to start an “export business.” Sugerman hit a number of countries on the Continent, all while building his reputation and ability to sell pinball machines, slot machines and arcade equipment.

Eventually, Sugerman’s specialty would become Bally Bingo pinball machines, an addictive, “dynamite” arcade game that attracted gamblers and operators who handed out prizes. After its interstate shipment was banned in the United States in 1963, Sugerman would buy parts from all over the country in order to get the machines assembled. “I was the biggest contrabandist and bootlegger of Bally Bingo machines across the states,” he recalls in the documentary. Those efforts got him named in three state cases and three federal cases for illegal gambling and organized crime. And yes, he did serve jail time.

In a highlight of the documentary, Sugmeran is eventually connected with the famed Nazi hunter Simon Wiesenthal. Five years after the capture of  Adolf Eichmann in 1960, Sugerman happened to find himself in Vienna. Feeling galvanized by the successful hunt for the man who drew up the plans for the Holocaust, Sugerman knocked on Wiesenthal’s door and asked how he could be of service. The answer,  like so many other things in life, was money.

Myron Sugerman, right, meets with famed Nazi hunter Simon Wiesenthal in New York City in an undated photograph. Sugerman says he “sent very generous amounts of money” to help Wiesenthal hunt down war criminals. (Myron Sugerman/Impossible Media LLC)

“I was religious every week — we sent very generous amounts of money to Wiesenthal,” Sugerman says in the film. The pair struck up a friendship, and with each trip Wiesenthal took to New York City, Sugerman says Wiesenthal’s first call was to him. Eventually, prior to one of Sugerman’s trips to Asuncion, Paraguay, Wiesenthal asked the contrabandist to get him information regarding the  whereabouts of notorious Nazi doctor Josef Mengele, who was rumored to have decamped there. I don’t want to give too much away, but if you enjoyed seeing Nazis killed in the film “Inglourious Basterds,” you might like how this story ends.

Sugerman provides details of his life, confessional style, as he leads the camera crew to local haunts in Little Italy and Brooklyn’s Kings Highway. Along the way, he meets friends who help him tell his tales of the old days, like “Baby John” Delutro, also known as “The Cannoli King,” and Johnny Chinatown, who points out a Chinatown landmark seen in “The Godfather.” Both are 20-plus years Sugerman’s junior, but still have ties to the Mafia life he knows and loves. (Those old days might be gone, but the incredible nicknames persist.)

At Grill Point, a now-shuttered kosher restaurant in Brooklyn, we see Sugerman chatting with Moishe Peretz, a retired mob boss who calmly recalls getting shot in the chest in 2016.

Though the mob plays a central role in Sugerman’s identity, his Jewish bona fides are just as significant. “The Jewish gangster really had a need, a psychological need, to show that the Jews could be just as tough as any other ethnicity, because they were going to break with the 2,000 years of our heads down, living in the ghetto, living fearful,” he says in the film. “There was definitely no identity crisis. These Jews were tough and ready to prove it.”

These days, Sugerman lives in Montclair, New Jersey, with his wife, Clara. Though his life may be quieter now, his sense of humor and joie de vivre endure, and now as much as ever he’s committed to the work of defending the Jewish people. “Most guys at 85 years of age, if they’re lucky to be alive, are sitting in front of a lawn of grass, watching the grass grow,” he told the New York Jewish Week. “But I’m not comfortable — I’m not comfortable when the hair on the head of a Jew is moved out of place by an antisemite.”

To that end, Sugerman is putting together an organization with the goal of promoting Jewish pride — and he encourages all those interested in joining to reach out via his website.

More than anything, the toughness and tenacity of the Jewish people is a message that Sugerman wants to continue to send today. “That the era of bending your head, that the era of dismissing antisemitism as a mosquito on the tuchus of an elephant is over with,” he said.


The post Amazon Prime doc details the wild life of Jewish gangster Myron Sugerman appeared first on Jewish Telegraphic Agency.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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