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American Jews created historic summer camps. Or did summer camps create American Jews?
(JTA) — Among Sandra Fox’s most memorable finds during her years mining American archives for materials about Jewish summer camps was a series of letters about the hours before lights-out.
The letters were by counselors who were documenting an unusual window in the day when they stopped supervising campers, leaving the teens instead to their own devices, which sometimes included romance and sexual exploration.
“It was each division talking about how they dealt with that free time before bed in ‘age-appropriate ways,’” Fox recalled about the letters written by counselors at Camp Ramah in Wisconsin, the original iteration of the Conservative movement’s network of summer camps.
“I’ve spoken to Christian people who work at Christian camps and have researched Christian camps. There is no free time before bed,” Fox told the Jewish Telegraphic Agency. “That’s not a thing if you don’t want kids to hook up. So it was just amazing to find these documents of Camp Ramah leaders really having the conversation explicitly. Most of the romance and sexuality stuff is implicit in the archives.”
The letters are quoted extensively in Fox’s new book, “The Jews of Summer: Summer Camp and Jewish Culture in Postwar America.” Fox, who earned a PhD in history from New York University in 2018 and now teaches and directs the Archive of the American Jewish Left there, tells the story of American Judaism’s most immersive laboratory for constructing identity and contesting values.
Next week, Fox is launching the book with an event at Congregation Beth Elohim in Park Slope, Brooklyn. (Tickets for the Feb. 23 event are available here.) Attendees will be able to tour adult versions of some of the most durable elements of Jewish summer camps, from Israeli dance to Yiddish and Hebrew instruction to Color Wars to Tisha B’Av, the mournful holiday that always falls over the summer.
“I never considered doing a normal book party,” Fox said. “It was always really obvious to me that a book about experiential Jewish education and role play should be celebrated and launched out into the world through experiential education and role play.”
Sandra Fox’s 2023 book “The Jews of Summer,” looks at the history of American Jewish summer camps. (Courtesy of Fox)
We spoke to Fox about her party plans, how Jewish summer camps have changed over time and how they’ve stayed the same, and the cultural history of that before-bed free time.
This interview has been condensed and lightly edited for clarity. We’ll be continuing the conversation in a virtual chat through the YIVO Institute for Jewish Research Feb. 27 at 1 p.m.; register here.
Jewish Telegraphic Agency: Given how much Jews like to talk about camp, were you surprised that this book hadn’t already been written?
Sandra Fox: There’s been a lot of fruitful research on the history of various camps, but it’s usually been focused on one camping movement or one camp type. So there are articles about Zionist camps. There are certainly articles out there about the Ramah camps. A lot of camps have produced books — either their alumni associations or a scholar who went to let’s say, Reform movement camps have created essay collections about those camps. And there are also books about Habonim and other Zionist youth movements.
I don’t really know why this is the first stab at this kind of cross-comparison. It might be that people didn’t think there would be so much to compare. I think the overwhelming feeling I get from readers so far, people who preordered and gotten their books early, is that they’re very surprised to hear how similar these camps are. So perhaps it’s that scholars weren’t thinking about Jewish summer camps that came from such diverse standpoints as having something enough in common to write about them all at once.
Also distance from the time period really helps. You can write a book about — and people do write a book about — the ’60s and ’70s and have been for decades, but there’s a certain amount of distance from the period that has allowed me to do this, I think, and maybe it also helps that I’m generationally removed. A lot of the scholars who’ve worked on camps in the postwar period went to camps in the postwar period. It makes a lot of sense that it would be harder to write this sort of sweeping thing perhaps. The fact that I’m a millennial meant that I could write about the postwar period — and also write kind of an epilogue-style chapter that catches us up to the present.
What’s clear is that there’s something amazing about studying summer camp, a completely immersive 24/7 experience that parents send children away for. There’s no better setting for thinking about how adults project their anxieties and desires about the future onto children. There’s also no place better to think about power dynamics and age and generational tension.
I was definitely struck by the “sameyness” of Jewish camps in your accounting. What do you think we can learn from that, either about camps or about us as Jews?
I do want to say that while there’s a lot of sameyness, whenever you do a comparative study, there’s a risk of kind of collapsing all these things and making them seem too similar. What I’m trying to convey is that the camp leaders from a variety of movements took the basic structure of the summer camp as we know it — its daily schedule, its environment, its activities — and it did look similar from camp to camp, at least on that surface level.
If you look at the daily schedules in comparison, they might have a lot of the same features but they’ll be called slightly different things depending on if the camp leans more heavily towards Hebrew, or Yiddish, or English. But the content within those schedules would be rather different. It’s more that the skeletal structure of camp life has a lot of similarities across the board and then the details within each section of the day or the month had a lot of differences.
But I think what it says is that in the postwar period, the anxieties that Jewish leaders had about the future of Judaism are really, really similar and the solution that they found within the summer camp, they were pretty unanimous about. They just then took the model and inserted within it their particular nationalistic, linguistic or religious perspectives. So I think more so than saying anything about American Jewry, it shows kind of how flexible camping is. And that’s not just the Jewish story. Lots of different Americans have embraced summer camping in different ways.
So many people who have gone to camp have a fixed memory of what camp is like, where it’s caught in time, but you argue that camps have actually undergone lots of change. What are the most striking changes you documented, perhaps ones that might have been hard for even insiders to discern as they happened?
First of all, the Israel-centeredness of American Jewish education as we know it today didn’t happen overnight in 1948, for instance. It was a slower process, beyond the Zionist movements where that was already going on, for decades before 1948. Ramah and the Reform camps for instance took their time towards getting to the heavily Zionist-imbued curricula that we know.
There was considerable confusion and ambivalence at first about what to do with Israel: whether to raise an Israeli flag, not because they were anti-Zionist, but because American Jews had been thinking about proving their loyalty to America for many generations. There were some sources that would talk about — what kind of right do American Jews have to raise the Israeli flag when they’re not Israeli? So that kind of Israel-centeredness that is really a feature of camp life today was a slower process than we might think.
It fit camp life really well because broader American camps used Native American symbols, in some ways that are problematic today, to create what we know of as an iconography of camp life. So for Jews, Israel and its iconography, or Palestine and iconography before ’48, provided an alternative set of options that were read as Jewish, but it still took some time to get to where we are now in terms of the Israel focus.
One of the reasons I place emphasis on the Yiddish summer camps is to show that in the early 20th century and the mid-20th century there was more ideological diversity in the Jewish camping sphere, including various forms of Yiddishist groups and socialist groups and communist groups that operated summer camps. Most of them have closed, and their decline is obviously a change that tells a story of how American Jewry changed over the course of the postwar period. Their legacy is important, too: I have made the argument that these camps in a lot of ways modeled the idea of Yiddish as having a future in America.
What about hookup culture? Contemporary discourse about Jewish camps have focused on sex and sexuality there. What did you observe about this in the archives?
I think people think of the hookup culture of Jewish camps today and certainly in my time in the ’90s and 2000s as a permanent feature, and in some ways I found through my research and oral history interviews that that was the case, but it was really interesting to zoom out a little bit and think about how Jewish summer camps changed in terms of sexual romantic culture, in relationship to how America changed with the sexual revolution and the youth culture.
It’s not it’s not useful to think about Jewish hookup culture in a vacuum. It’s happening within America more broadly. And so of course, it’s changed dramatically over time. And one of the things I learned that was so fascinating is that Jewish summer camps were actually their leaders were less concerned in a lot of ways about sexuality at camp in the ’40s and ’50s, than they were in the late ’60s and ’70s. Because earlier premarital sex was pretty rare, at least in the teenage years, so they were not that concerned about what happened after lights out because they kind of assumed whatever was going on was fairly innocent.
In the late 1960s and 1970s, that’s when camps have to actually think about how to balance allowance and control. They want to allow campers to have these relationships, to have their first sexual experiences, and part of that is related to rising rates of intermarriage and wanting to encourage love between Jews, but they also want to control it because there’s a broader societal moment in which the sexuality of teenagers is problematized and their and their sexual culture is more public.
There’s been a real wave of sustained criticism by former campers about the cultures that they experienced, arguing that the camps created an inappropriately sexualized and unsafe space. There’s been a lot of reaction to that and the broader #MeToo moment. I’m curious about what you can speculate about a future where that space is cleaned up, based on your historical research — what is gained and what, potentially, could be lost?
Without being involved in camping today — and I want to really make that disclaimer because I know a lot of change is happening and lot of organizations are involved to talk about this issue better, to train camps and camp leaders and their counselors to not create a pressured environment for camper — I think what the history shows is that this hookup culture did not come about out of nowhere. It was partly related to the broader changes in America and the sexual revolution.
But it was also partly created because camps really needed to have campers’ buy-in, in order to be “successful.” A huge argument of my book is that we think about the power of camps as if camp directors have campers as, like, puppets on strings, and that what they do is what happens in camp life. But actually, campers have changed the everyday texture of life at camp over the course of the decades in so many different ways by resisting various ideas or just not being interested.
So hookup culture is also part of making campers feel like they have freedom at camp and that’s essential. That’s not a side project — that is essential to their ability to get campers to come back. It’s a financial need, and it’s an ideological need. If you make campers feel like they have freedom, then they will feel like they freely took on the ideologies your camp is promoting in a really natural way.
The last part of it is rising rates of intermarriage. As rates of intermarriage rose in the second half of the 20th century, there’s no doubt in my mind from doing the research that the preexisting culture around sexuality at camp and romance at camp got turbo-boosted [to facilitate relationships that could potentially lead to marriage between two Jews]. At that point, the allowance and control that camp leaders were trying to create for many decades leans maybe more heavily towards allowance.
There are positives to camp environments being a place where campers can explore their sexualities. There’s definitely a lot of conversation about the negative effects and those are all very, very real. I know people who went through horrible things at a camp and I also know people who experienced it as a very sex-positive atmosphere. I know people in my age range who were able to discover that they were gay or lesbian at camp in safety in comparison to home, so it’s not black and white at all. I hope that my chapter on romance and sexuality can maybe add some historical nuance to the conversation and give people a sense of how this actually happened. Because it happened for a whole bunch of reasons.
I think there’s a consensus view that camp is one of the most “successful” things the Jews do. But it’s hard to see where lessons from camp or camp culture are being imported to the rest of Jewish life. I’m curious what you see as kind of the lessons that Jewish institutions or Jewish communities have taken from camp — or have they not done that?
Every single public engagement I do about my work has boiled down to the question of, well, does it work? Does camp work? Is it successful? And that’s been a question that a lot of social scientists have been interested in. I don’t want to oversimplify that research, but a lot of the ways that they’ve measured success have been things that are not necessarily a given to all Jews as obviously the right way to be a Jew. So, for instance, in the ’90s and early 2000s, at the very least, a lot of research was about how, you know, “XYZ” camp and youth movement were successfully curbing intermarriage. A lot of them also asked campers and former campers how they feel about Israel, and it’s always if they are supportive of Israel in very normative ways, right, giving money visiting, supporting Israel or lobbying for its behalf — then camps have been successful.
I’m not interested in whether camps were successful by those metrics. I’m interested in how we got to the idea that camp should be successful in those ways in the first place. How did we get to those kinds of normative assumptions of like, this is a good Jew; a good Jew marries a Jew; a good Jew supports Israel, no matter what. So what I wanted to do is zoom out from that question of success and show how camp actually functions.
And then the question of “does it work” is really up to the reader. To people who believe that curbing intermarriage is the most important thing, then camps have been somewhat successful in the sense that people who go to these heavily educational camps are less likely to marry out of the faith.
But I am more interested in what actually happened at camp. And in terms of their legacies, I wanted to show how they changed various aspects of American Jewish life, and religion and politics. So I was really able to find how camping was essential in making kind of an Israel-centered Jewish education the norm. I was also able to draw a line between these Yiddish camps over the ’60s and ’70s that closed in the ’80s and contemporary Yiddish. The question of success is a real tricky and political one in a way that a lot of people have not talked about.
And is camp also fun? Because you’re creating a camp experience for your book launch next week.
Camp is fun — for a lot of people. Camp was not fun for everyone. And so I do want to play with that ambivalence at the party, and acknowledge that and also acknowledge that some people loved camp when they were younger and have mixed feelings about it now.
The party is not really a celebration of Jewish summer camp. People will be drinking and having fun and dancing — but I want them to be thinking while also about what is going on and why. How is Tisha B’Av [the fast day that commemorates the destruction of the ancient Jewish temple in Jerusalem that falls at the height of summer] commemorated at camp, for example?
Or what songs are we singing and what do they mean? I think a lot of people when they’re little kids, they learn songs in these Jewish summer camps that they can’t understand and later they maybe learn Hebrew and go, whoa, we were singing what?! My example from Zionist summer camp is singing “Ein Li Eretz Acheret,” or “I Have No Other Country.” We were in America and we obviously have another country! I don’t think anyone in my youth movement actually believes the words “Ein Li Eretz Acheret” because we live in America and people tend to kind of like living in America and most of them do not move to Israel.
So at the party we’ll be working through the fun of it, and at the same time the confusion of it and the ambivalence of it. I want it to be fun, and I also want it to be something that causes people to think.
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How a Jewish, German-averse writer came to love Berlin
Berlin Before and After: A Cautionary Mirror for Our Times
By Wendy Lesser
Harper, 352 pages, $32
For years, Wendy Lesser was a proud, Germany-avoiding Jew with what she calls “an ingrained distaste for the nation that gave rise to the Third Reich.” Then, in 2003, Lesser, founder and editor of The Threepenny Review and a prolific critic and author, was the recipient of a fellowship from the American Academy in Berlin. Those few months in residence started her love affair with that history-embattled city, where she now returns regularly and feels surprisingly at home.
“One of the things I discovered, when I eventually got to Berlin,” she writes in her latest book, Berlin Before and After, “was how deeply Jewish that city’s culture still is. Or…how thoroughly the German and Jewish cultures at one time entered into each other, so that the versions we now have of them…are still colored by that mutual infusion.”
Berlin Before and After is Lesser’s highly idiosyncratic, selective take on the city — as much travelogue as cultural history. Its subtitle, A Cautionary Mirror for Our Times, evoking the civil rights abuses of the Trump era, reveals something of its raison-d’être. But Lesser doesn’t belabor the comparison, by now a cliché of American political discourse. She is at least as interested in the diverse artistic pleasures of contemporary Berlin as in the historical shadows that shape its landscape and personality.
The conceit of the book is simple: Lesser begins with an admiring look at Berlin in the year 1929, which she defines as “the last year in which it was possible to turn a blind eye” to impending disaster. “Runaway inflation, widespread economic despair, and violent social unrest were just around the corner,” she writes, “but they were invisible to most people.”
Lesser skips over the rise of the Third Reich, the Holocaust and the devastation of World War II and resumes her narrative in the contemporary city, with its wealth of museums, memorials and other cultural attractions. An aficionado of Berlin’s public transit, she ends, somewhat bizarrely, by taking readers on an extended bus ride across the city.
Some of the greatest achievements of the Weimar period, she argues, date to 1929. Lesser proceeds chronologically but also associatively, touching on architectural treatises, novels (including Alfred Döblin’s Berlin Alexanderplatz, Erich Maria Remarque’s All Quiet on the Western Front and Vicki Baum’s Grand Hotel), and the photography, paintings, silent film, dance and theater of the era. Though her focus isn’t political, she lauds the achievements of chancellor and, later, foreign minister Gustav Stresemann. She also remarks on the celebrity of Albert Einstein, one of the many German Jewish scientists and intellectuals who eventually found refuge in the United States.
In the section “Berlin Now,” Lesser is concerned with the impacts of two separate, but related traumas: the Nazi era and the Cold War, epitomized by the Berlin Wall dividing the city into east and west. Berlin’s intense memorial landscape has by now been the subject of countless articles and books, but that doesn’t impede Lesser from digging in. “Berlin is the companion who never shuts up, and what it wants to tell you about is itself,” she writes. The city “lives on a daily basis with its history in a way that is true of no other place I know.”
Lesser is right on the big picture. But her patience for dissection of both the history and its memorialization is limited. She rushes through the Topography of Terror museum (admittedly, a heavy lift), built on the site of Gestapo and SS headquarters and the Reich Security Main Office. She has little to say about the German Resistance Memorial Center, another site-specific museum, located in the military headquarters where the failed July 20, 1944, assassination plot against Adolf Hitler was planned. And she contemptuously dismisses what she calls “the self-glorifying architecture” of Daniel Libeskind’s generally acclaimed Jewish Museum Berlin in a single paragraph, without any reference to the many important shows it has mounted over the years or to its revamped (in 2020) core exhibition.
Nor does Lesser explicitly consider the notion of the “counter-memorial” — those self-effacing monuments that serve as a critique of more conventional, celebratory memorials. She nevertheless describes several of them. Among the earliest is Bibliothek, the underground “empty library” memorial on Bebelplatz, commemorating the 1933 book burnings that took place there. She visits Peter Eisenman’s vast, unmissable (and controversial) Memorial to the Murdered Jews of Europe, but makes no mention of its excellent underground museum. She examines the now ubiquitous Stolpersteine (Stumble-Stones), recording the last known residences, deportation dates and fates of Berlin’s Jewish residents, and Renata Stih and Frieder Schnock’s Places of Remembrance, whose playful signs attached to lampposts catalog the plethora of anti-Jewish ordinances enacted by the Third Reich.
She also covers memorials to Germany’s division, including remnants of the Wall, the Stasi Museum, the Spandau Zitadelle (with its collection of “toxic monuments”) and the gruesome Hohenschönhausen Prison, whose brutal past clearly captures her imagination.
Berlin’s greatest draw for Lesser is arguably its culture, though it, too, is inseparable from history. She delves into the art of Gerhard Richter, the music of the Russian-born conductor Vladimir Jurowski, the television series Babylon Berlin, and the literature and film of East Germany.
The resulting narrative is an intellectual potpourri, probably most engaging to those who know Berlin (but not too well) or who might be contemplating a visit. Lesser follows her own wide-ranging curiosity and assumes that we’ll tag along. “Viscerally and consciously, with a kind of self-awareness that is rare in a collective entity,” she writes, radiating enthusiasm, “Berlin has continued to reveal itself to me in ways I never cease to find moving.”
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What Black voters can teach Michigan Jews about Abdul El-Sayed
Jewish Democrats in Michigan face a tough choice. They can vote for Abdul El-Sayed, a candidate whose views clash with their own, or withhold their support for the Democratic candidate for senator in a razor-close election that may determine which party controls the Senate.
In a race where a single percentage point separates the two candidates, and in which Jews make up 1.4% of the electorate, every Jewish vote counts. That’s why it’s instructive to look at the history of another minority voting bloc — Black Americans.
Black Americans have faced a version of the El-Sayed dilemma for a century: Should they support a candidate who is imperfect or even hostile on issues they care about intensely, or hold their noses, be pragmatic and vote for the larger prize of institutional power?
Black Americans “don’t have the luxury of picking a candidate who is purely for their interests,” Sam Fulwood III, a Pulitzer Prize-winning journalist who specializes in race and public policy, told me in a phone interview. “I don’t think there’s ever been a moment in history where there’s been a pure choice.”
I get why so many Michigan Jewish voters see El-Sayed as the ultimate “impure” choice. He said he’d cut off both offensive and even defensive military aid to Israel. He called the Israeli government evil, comparing it to Hamas. He has campaigned with Hasan Piker, the influencer who called Israel “the Jewish ISIS” and said that American Jews bring violence on themselves by supporting Israel.
Amid a storm of criticism and calls to distance himself from Piker, El-Sayed reiterated his support for Jews. “I love and revere Judaism and the Jewish people,” he said.
At the same time, El-Sayed’s progressive stances on health care, education and economic justice and even his sharp criticism of the Israeli government have resonated with some Jewish voters.
Others have been satisfied by his pledges to fight antisemitism and his call for a solution to the Israeli-Palestinian conflict that, in his words, guarantees equal rights “for Palestinians and Jewish Israelis alike.”
“So many young Jewish people are active in Abdul’s campaign, and it’s their Judaism that leads them to that position,” said former U.S. Rep. Andy Levin, a self-described Zionist.
Many Michigan Jewish Democrats remain unconvinced. Just before the High Holidays, dozens of Michigan rabbis and Jewish leaders signed onto a list of “non-negotiable” principles about Jewish safety and Israel that any candidate hoping to earn their support must espouse. The petition, called Non-Negotiable Michigan, didn’t name El-Sayed directly, but it’s clear he was its target.
Ultimatums cut both ways. In setting terms for El-Sayed Jewish leaders have created one for themselves. Elections, despite what we learned in high school, aren’t popularity contests. A vote isn’t an approval. It’s a choice.
The Democratic Jews on the fence over El-Sayed may ultimately be faced, come November, with the prospect of an imperfect candidate representing a wing of the party they fear, versus two more years of a Republican majority that will continue to rubber-stamp the Trump administration’s damage to the economy, democracy, the environment, the social safety net, health care and immigrant rights.
If the choice is novel for many Jewish Democrats, it’s old news for Black Americans.
The dilemma goes back at least as far as the 1936 election, when Black voters shifted to the Democratic Party to vote for Franklin D. Roosevelt, even though FDR, fearful of losing Southern support, repeatedly refused to support federal anti-lynching legislation.
Or consider Lyndon Johnson. In 1957, Johnson, then Senate Majority Leader, stripped the enforcement teeth out of that year’s Civil Rights Act to get it passed, bypassing the objections of civil rights leaders. Seven years later, after Johnson became president and signed the Civil Rights Act, Black voters delivered him about 94% of their vote — despite a legislative record on civil rights that had been mixed at best.
Even more recently, Black voters have had to sacrifice the perfect for the good, supporting Hillary Clinton despite the impact of Bill Clinton’s 1994 crime bill that contributed to mass incarceration.
In all these cases, Black voters didn’t overlook or excuse these records. Instead, they made a strategic calculation to focus on the bigger goals, realizing politicians are often imperfect vehicles to get us there.
“Black Democrats have overlooked differences in the Democratic Party and even overlooked prejudice because they knew the Democratic Party was much better than the alternative,” Ada Horwich, a longtime Democratic Jewish activist in Los Angeles told me. “We need to learn from their political behavior.”
Perhaps the best example, Fulwood reminded me, was John F. Kennedy, who saw the civil rights movement as a domestic distraction. But in 1960, after Martin Luther King Jr. was jailed, Kennedy privately — so as not to offend Southern Democrats — called Coretta Scott King to offer support, while his brother Robert worked behind the scenes to secure King’s release. That persuaded King’s father, King Sr., to throw his considerable electoral influence behind the Democrat.
“He took a lot of Black voters with him,” said Fulwood, “even though Kennedy was not great.”
Fast-forward to 1963, and JFK came around to support the movement.
“It’s a difficult thing,” King Jr. said at the time, “to teach a president.”
One lesson is that politicians are teachable. Stances that seem “non-negotiable” now can change.
That mixture of cold calculation and hope is exactly what this election is asking Jewish Michiganders to negotiate. Or, as Fulwood said of so many electoral choices Black Americans have faced, “One candidate is very bad, and one is less bad.”
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South Florida Democrat Moskowitz airs campaign ad targeting antisemitism with concentration camp footage
(JTA) — South Florida U.S. Rep. Jared Moskowitz pulled on his family’s story as Jews in the Holocaust in a campaign ad targeting antisemitism, as he strives to retain his seat in the November general election.
“In every generation, they rise against us,” the Jewish incumbent says in the ad over a background of somber music and black-and-white photos from a concentration camp. “My great-grandparents were murdered in Auschwitz.”
“In our generation, right here, the Parkland shooter had swastikas carved into his gun,” he continues, standing in front of Marjory Stoneman Douglas High School, referring to the 2018 fatal shooting that killed 14 students and three educators.
Moskowitz, a top Democratic supporter of Israel in Congress, who fended off progressive challenger Oliver Larkin in a heated August primary, emphasizes in the ad that he has worked to fight antisemitism through bipartisan laws. Some of this legislative action has involved increasing security at synagogues and Jewish nonprofits and expanding education to reduce hate crimes.
“Never again is now,” Moskowitz concludes.
Moskowitz won the August primary with 63.5% of Democratic voter support, to Larkin’s 36.5%. But Larkin was vocal throughout the race about his opposition to arms sales to Israel, going so far as to label the country as a “religious supremacist” nation.
As Moskowitz prepares to face former Boca Raton Mayor Scott Singer, a Republican who is also Jewish, the Democrat may be facing a tight race in a region that had previously been solidly blue.
The 25th Congressional District, which includes parts of Delray Beach, Boca Raton and Miami Beach, is about 25% Jewish, according to local estimates.
Yet recent redistricting efforts have transformed the region into territory that President Donald Trump would have likely won in the 2024 elections. In fact, the Cook Political Report declared a shift from “solid D” to “toss up.”
“There’s no doubt that the race for the new 25th District will be highly competitive in a favorable environment for Democrats,” the report stated.
Moskowitz’s team emphasized the “deeply personal” nature of the congressman’s battle against antisemitism, in a statement issued alongside the ad’s release. He is confronting this challenge, his team explained, by “connecting his family’s experience during the Holocaust to the hatred that continues to threaten our communities today.”
While Moskowitz’s great-grandparents died in Auschwitz, his grandparents were able to escape Europe right before the war. His grandmother left on the Kindertransport, an organized effort that rescued Jewish children from Nazi-controlled territories beginning in 1938.
By Tuesday evening, the Google Ads Transparency Center, which includes data on YouTube ads, did not yet reflect how much money the campaign had spent on its ads there. Meta’s Ad Library also did not yet have data as to how much had been spent on the Facebook version of the ad posted there.
Stephen Sussman, a professor of public administration at Barry University, told the Jewish Telegraphic Agency that although “Holocaust imagery should never become routine campaign material,” he doesn’t believe that this ad has crossed a line.
“The Holocaust was, of course, a real event that continues to shape Jewish life and memory,” Sussman said, recognizing that Moskowitz’s great-grandparents were murdered at Auschwitz and that many Jews today feel threatened by antisemitism.
“He is not comparing his opponent to Hitler or using the Holocaust to make an unrelated political attack,” Sussman added.
The professor also noted the ad’s direct connections to the congressman’s record, such as his leadership in passing bipartisan legislation on antisemitism awareness and in boosting funding for synagogue security.
Sussman acknowledged that when Holocaust imagery becomes part of a campaign, there “is a legitimate concern” that other people might deploy that imagery less responsibly. But he stressed that given Moskowitz’s history and work record, as well as the current political climate, this particular ad is “powerful but defensible.”
Ken Goldstein, a politics professor at the University of San Francisco, offered a similar perspective, explaining that of the thousands of ads he has watched in his lifetime, he found this one to be powerful but not particularly controversial.
“He was certainly using pictures of the Holocaust, jarring images, but they were his family’s story,” said Goldstein, who is an expert on the impacts of political advertising.
“I don’t think he’s using it to personally attack anybody else except the Parkland shooter,” he added, noting that the ad isn’t being used to attack an opponent. “This one does not strike me as particularly harsh, unfair, or out of bounds at all.”
This article originally appeared on JTA.org.
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