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Amid surging aliyah, Jews from former USSR gather for community’s biggest annual event in Israel
TIBERIAS, Israel — In a year when Israel has seen more immigrants move to the country from former Soviet republics than any other year over the last decade, there was plenty to discuss, worry about and celebrate at a major gathering of such Jews at Israel’s only lakeside city, Tiberias.
On the first weekend in December, over 1,200 Jews with roots in the former Soviet Union gathered at a resort hotel overlooking the Sea of Galilee for a weekend of Israeli and Jewish culture, food, music, dancing and comedy. Organized by Limmud FSU Israel’s team of more than 150 volunteers from a wide range of ages, the conference was held in a mix of Hebrew and Russian.
Through the first 10 months of 2022, over 47,330 immigrants have moved to Israel from former Soviet republics, with over 14,000 coming from Ukraine and over 30,000 from Russia. That’s about double the number of immigrants to Israel from former Soviet countries in 2019, the year before the pandemic limited immigration. Over 80% of all immigrants to Israel this year hail from formerly Soviet countries.
Osik Akselrud, regional director for Hillel International in Central Asia and Southeastern Europe and Limmud FSU Ukraine chair, said this is a particularly dark time for Jews in the former Soviet Union. With Russia’s war against Ukraine now in its 10th month, those remaining in Ukraine face the prospect of a freezing, dark winter without electricity.
“We are having a very hard time,” Akselrud said. “We feel part of the Limmud FSU family and are grateful for everything you’re doing for us, especially during these dramatic times. It’s like a breath of fresh air for all Ukrainians. Thank you for standing with us.”
Limmud FSU organizes Jewish learning festivals the world over for Jews with roots in the former Soviet Union.
The Tiberias event was held just a week before a scheduled Limmud FSU seminar in Warsaw, which took place Dec. 8-10. That gathering was focused on Ukrainian Jews still living in Ukraine as well as those who have fled to Europe and Israel to escape the war in their country. In March, Limmud FSU will hold another milestone conference: the first ever in Germany, another hub of refuge for Ukrainian Jews.
“The situation is devastating, and sadly it’s not getting better,” Matthew Bronfman, chairman of Limmud FSU, said of the war in Ukraine. “Berlin has been a desire of ours for more than a decade, and now with the recent influx of refugees there from war-torn regions, it’s amazing that we’ll be able to make it a reality for next March.”
Among the prominent speakers at the December conference were Avigdor Lieberman, Israel’s outgoing finance minister and a native of the former Soviet republic of Moldova; Elkayim Rubinstein, former vice president of Israel’s Supreme Court; Ze’ev Elkin, Israel’s outgoing minister of Jerusalem affairs and minister of housing and construction; Eliezer Shkedi, former commander of the Israel Air Force from 2004 to 2008; Amir Avivi, founder & CEO of Israel’s Defense & Security Forum, a movement of Israeli security personnel advocating for Israel’s security needs; Rabbi Jonathan Porath, who recounted the story of his lifetime of experiences with Soviet and post-Soviet Jews spanning over 50 years; and Ephraim Lapid, former senior intelligence officer in the Israel Defense Forces.
Attendees of the December 2022 Limmud FSU conference in Tiberias, Israel, included, from left to right, Monaco Jewish leader Jacques Wolzok and Nazi hunters Beate Klarsfeld and Serge Klarsfeld. (Alex Khanin)
Lapid spoke of Israel’s essential role as a safe haven for Jews everywhere.
“If you’re Christian and you’re in trouble, can you come to Italy, a Christian nation, and say you want citizenship? Of course not. If you’re Muslim, can you go to Saudi Arabia and get automatic citizenship? It doesn’t exist,” Lapid said. “Israel is the only country in the world where Jews receive shelter, both physically and spiritually.”
Limmud FSU’s founder, Chaim Chesler, thanked the 150 volunteers who organized the Tiberias event and noted that more than 80,000 people have participated in Limmud FSU programs since 2005.
“Sandra Cahn and I created Limmud FSU nearly 18 years ago,” Chesler said. “Who would believe that after 18 years we’d continue to flourish and educate Jews now in 12 countries?”
Highlights of the weekend festival included performances of Hebrew and Yiddish hits by singer Vladi Blayberg and violinist Sanya Kroitor; a concert by Stas Gavrilov’s 10-piece Klezmerband; a master class given by Ukrainian ballerina Valeriya Kholodova; and a Russian-language standup comedy routine by Ilya Axelrod.
Special recognition was extended to world-famous Nazi hunters Serge and Beate Klarsfeld, whose life mission has been to bring Nazi war criminals and their French collaborators to justice. The two received a sustained standing ovation following the screening of a short documentary film on the 76,000 French Jews who were deported to Nazi concentration camps during World War II; only 3,000 survived.
“I was a child during the Holocaust, and escaped arrest because my father built a hiding place in our house,” said Klarsfeld, 87. “When the Germans came, he opened the door and sacrificed himself, but we were hidden behind a false wall. They looked for us but didn’t find us. After the war, I devoted my life to tracking Nazi criminals and helping the State of Israel.”
Limmud FSU Israel participants listen during Ilya Axelrod’s stand-up performance in Tiberias, Israel, December 2022. (Yulia Berzon)
Among Limmud FSU Israel’s key supporters are the Conference on Jewish Material Claims against Germany, Nativ – Prime Minister’s Office, Genesis Philanthropy Group, the Jewish National Fund-Keren Kayemet LeIsrael, the World Zionist Organization, UJA-Federation of New York and philanthropists Diane Wohl and Bill Hess.
Speakers also touched on Israeli politics on the eve of what’s expected to be the swearing-in of a new right-wing government headed by former Prime Minister Benjamin Netanyahu.
Rubinstein, who served as Israel’s attorney general from 1997 to 2003, urged the new government not to weaken the country’s Supreme Court, which he called “a defender of human and civil rights” — particularly when it comes to gender issues, issues of religion and state and equity between Jews and Arabs.
“The ability to petition decisions straight to the Supreme Court has made it a strategic asset of the State of Israel, and I’m concerned about ideas to curb the court’s powers,” Rubinstein said. “I hope the politicians understand that while the court may make mistakes and be criticized, there’s a difference between criticism and undermining the court’s work.”
Shkedi, who spent several years as El Al’s CEO after leaving the Israel Air Force, stressed the importance of Jewish unity and urged for an end to political infighting.
“You can think one way and me another, but that doesn’t mean I’m the only one who’s right,” he said. “The priority for Israel now is learning how to live together. This is our biggest mission.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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