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An Israeli restaurant chain said it closed due to boycotts. Protesters are celebrating.
The owner of a vegan kosher food chain in Washington, D.C., said boycotts that targeted his business for its ties to Israel led to the permanent closure this month of his last two restaurants.
This development is the latest chapter in an ongoing wave of vandalism and boycotts aimed at Israeli and kosher restaurants, which have become frequent targets since the start of the Israel-Hamas war.
Shouk, which opened its first location in 2016, was listed on D.C. for Palestine’s “Apartheid? I Don’t Buy It” boycott initiative in March, categorized under “restaurants that culturally appropriate or sell Israeli settlement products.”
While it was unclear what effect the boycott had on the restaurant’s bottom line, organizers of the boycott happily took credit for the closure.
“LOCAL BDS WIN IN DC!!” D.C. for Palestine posted to Instagram in reference to Shouk’s closure. “In times like these, it is still important to uplift small wins, as they are glimmers of the world we want to see!”
Jinan Deena, a Palestinian chef who helped organize the boycott against Shouk, told the Forward she took issue with Shouk’s Israeli branding, viewing its omission of the cuisine’s Palestinian roots as part of a larger pattern of cultural erasure.
“This food ties us to our land,” Deena said. “As long as we continue to serve our food [and] we properly label our food as Palestinian, then we will always continue to exist.”
Shouk had tried to be sensitive to concerns like Deena’s. The restaurant once described its menu as “Tel Aviv street food,” but in recent years had shifted to marketing it as Mediterranean fare, co-founder Dennis Friedman said in an interview. The restaurants displayed the word “Shouk” in both Hebrew and Arabic — “Souk” — to signal that it was “a place for all to come,” Friedman said.
“I think more of the issue was that I’m an American Jew, and my business partner was from Israel,” he said.
Deena rejected that characterization, arguing her criticism was not about Jewish identity but cultural appropriation. “There’s a difference between Jewish and Israeli cuisine,” she said. “I’m not attacking anyone for matzo ball soup or schnitzel.”
‘Food is not owned’
Friedman and Ran Nussbacher co-founded Shouk to bring healthy, plant-based food to the Washington, D.C., area as part of a fast-casual concept.
They named the restaurant after the Hebrew word for an open-air market, and the plant-based menu was inspired by the food Nussbacher ate while growing up in Israel.
Shouk’s veggie burger earned early acclaim. The Washington Post called it their favorite in the area during the restaurant’s first year, and in 2018, the Food Network highlighted it on its series “The Best Thing I Ever Ate.”
At its peak, Shouk operated five locations across Maryland and D.C. Two of its locations closed in 2023 for unrelated reasons.
But the restaurant soon got caught up in discourse over who lays claim to foods like falafel and hummus, long the subject of contentious debate among Israeli and Palestinian chefs.
Starting in 2022, Deena, who spent her teenage years living in Ramallah in the West Bank, used her personal Instagram account to help organize a boycott of Shouk, along with other Israeli restaurants in the area. She critiqued Shouk’s description of the menu as inspired by “the open-air markets in Tel Aviv.”
“Profiting off of the occupation and oppression of my ancestors is a hard line for me, and should be for you too,” Deena wrote. “Erasure of Palestinian food is a part of the occupation strategy.”
At the time, Nussbacher dismissed such disputes as missing the larger purpose of food.
“I’m disappointed when we don’t use food as a bridge,” Nussbacher told Moment Magazine in 2022. “Is pizza an appropriation of Italian culture? Is pasta Italian or Chinese? Food is not owned. Food is dynamic. And it’s created and recreated time and again. The question of ownership is irrelevant.”
The boycott gains traction
Shouk was “on track toward profitability” at the start of this year, the restaurant said in an email to customers about its closure.
Sales declined dramatically this summer, Shouk said in the email, more than the typical seasonal decline.
Friedman, who did not share specifics about the business’ financials, attributed the downturn to protesters chanting “Free Palestine” outside the restaurant, gluing posters to the restaurant’s windows and outdoor seating, and coming inside to intimidate customers and staff.

At Shouk’s Georgetown location, which closed in 2024, protesters were “steady and frequent, and they just didn’t let up,” Friedman said.
“We heard from customers that there was some concern. It was either concern for safety or just not wanting to deal with that negativity in that type of environment,” Friedman said. “And I couldn’t blame them. I wouldn’t want to, either.”
Friedman said he was in touch with authorities about the incidents, and a plainclothes officer began monitoring the situation from a car across the street. But he said the extra security ultimately didn’t make a difference.
On Oct. 3, Shouk emailed customers explaining why the remaining two restaurants in Rockville, Maryland, and Washington, D.C. had closed.
“One factor was that we found ourselves caught in the crosscurrents of a toxic political climate surrounding the Israel/Gaza war,” Shouk wrote. “More and more, customers have chosen to avoid businesses connected to Israel. We heard from long-time regulars who stopped visiting us for these reasons.”
“The restaurant business is a hard business to begin with, with razor thin margins,” Friedman told the Forward. “And so if you have something like this, and it’s prolonged, it’s kind of inevitable what’s going to happen.”
Friedman emphasized that Shouk was “not a political place.” To the extent that the restaurant did engage in advocacy, Friedman said, it was focused on environmental issues, from promoting plant-based eating to using biodegradable cutlery.
“We wanted to truly do something that could be a game changer. And for quite a while it was — so that’s why it makes it a little heartbreaking that we had to stop,” he said. “Even though I’m sad of how it ended, man, I’m grateful for the last 12 years.”
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Trump administration says 2nd phase of Gaza ceasefire is underway, despite Israeli hostage remaining
(JTA) — Middle East envoy Steve Witkoff announced on Wednesday the beginning of the second phase of the U.S.-brokered ceasefire deal between Israel and Hamas, which includes a transitional Palestinian committee to oversee Gaza’s governance.
The announcement drew alarm from the family and advocates of Ran Gvili, a police officer murdered on Oct. 7, 2023, who is the final Israeli hostage remaining in Gaza.
“Moving to phase two at this moment, while the efforts to return Ran have yet to be exhausted, is a loss of the most significant leverage and may be a sentence of eternal disappearance for Ran,” Gvili’s mother, Talik, said in a statement. “Until Ran is returned, the State of Israel will not be able to close its most bloody wound and will not be able to begin the rehabilitation and healing that it so desperately needs. Phase two must not be implemented as long as Ran has not returned home.”
Israeli officials have reportedly assured the family that the advance in the U.S.-engineered plan for Gaza does not undercut pressure to return Gvili’s body. The second phase was supposed to start as soon as all living and dead hostages had been returned, which the original agreement struck in October said should happen immediately.
Witkoff’s announcement follows repeated signals from President Donald Trump that the second phase was imminent, despite allegations of truce violations from both Israel and Hamas.
“Today, on behalf of President Trump, we are announcing the launch of Phase Two of the President’s 20-Point Plan to End the Gaza Conflict, moving from ceasefire to demilitarization, technocratic governance, and reconstruction,” Witkoff wrote in a post on X.
Witkoff said the second phase established a “transitional technocratic Palestinian administration in Gaza,” and would begin the “full demilitarization and reconstruction of Gaza.” The leader of the administration is a former Palestinian Authority deputy minister named Ali Abdel Hamid Shaath.
In a joint statement, the other mediators of the ceasefire deal — Egypt, Turkey and Qatar — wrote that the second phase was an “important development … aimed at consolidating stability and improving the humanitarian situation in the Gaza Strip.”
The details of how Hamas will be disarmed — a requirement for a permanent peace — remain unclear. Hamas has not agreed to lay down its arms, and fighting in Gaza has continued in fits and starts, including in areas controlled by Israel.
Last month, Israeli Prime Minister Benjamin Netanyahu met with Trump at his Mar-a-Lago estate where the president said that Hamas would be given “a very short period of time to disarm.”
Witkoff indicated in his post that the move to phase two did not preclude consequences for Hamas. He did not specify any, but Israeli officials are reportedly preparing for a potential major Gaza City operation this spring.
“The US expects Hamas to comply fully with its obligations, including the immediate return of the final deceased hostage,” Witkoff wrote. “Failure to do so will bring serious consequences.”
Israeli officials offered a muted response to Witkoff’s announcement, which comes as Israel is preparing for a possible new confrontation with Iran. Netanyahu reportedly sought to cast the announcement as symbolic only.
Some liberal pro-Israel groups offered cautious praise while emphasizing that more needed to be done for a lasting peace.
Brian Romick, the president and CEO of the Democratic Majority for Israel, called the second phase a “welcome step,” but called for the return of Gvili’s remains and increased aid in Gaza. He also called for Hamas to be “fully disarmed” and have no role in Gaza’s governance.
“The Trump administration and the international community must remain focused on enforcing demilitarization, supporting responsible governance, and ensuring that this effort delivers lasting security for Israel and the region,” Romick said.
The president of the liberal Zionist advocacy and lobby group J Street, Jeremy Ben-Ami, also welcomed the announcement in a statement, but called for “prioritizing civilian protection, ensuring the steady flow of humanitarian aid and establishing accountable governance and security arrangements.”
“We support the plan’s focus on Hamas’ demilitarization, Palestinian technocratic governance and reconstruction, and believe that serious diplomacy and international cooperation are essential to saving lives and keeping open a path toward a better future for Israelis and Palestinians rather than endless war,” said Ben-Ami.
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A Yale student returns to class, with a Jewish question (and answer) about why she’s there
“We’re back with the books, in silent rooms, where the world is made of words, like so many before us — and I can’t stop wondering why,” writes Mia Rose Kohn, a cartoonist, journalist and junior studying at Yale University.
In this first installment of a graphic column for the Forward, she draws from the great works of the Jewish Enlightenment to theorists of the modern era, as she asks herself — and us — “If education is a Jewish value, what does Jewish thought have to say about why we’re here?”

















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He works at a Holocaust museum by day. How’d he end up in ‘Marty Supreme’?
Heading into his audition for Marty Supreme, Isaac Simon was nervous. But not for the reasons you’d expect.
“I was taking a long lunch break from the museum,” he said, “and at the time I was three or four months into my job.”
Appearing in a Josh Safdie movie was something Simon, who runs internship programs at the Museum of Jewish Heritage, had genuinely never dreamed of. He wasn’t an actor, or an aspiring one. He’d never taken an acting class or been in front of a camera.
But two years after he was scouted at a baseball card convention, Simon was invited to try out for the role of Roger, a cocksure amateur who gets hustled on the ping-pong table by Timothée Chalamet’s Marty Mauser. Standing 6-foot-9 with ice-blue eyes, low eyebrows and flowing brown hair, Simon had the look, the paddle skills and, clearly, the temperament to land a pivotal part in an Oscar-bound — and richly Jewish — cinematic hit.
“I don’t get starstruck,” Simon, 31, said. “I get excited.”

The slew of non-actors who feature in Marty Supreme alongside A-listers like Chalamet, Gwyneth Paltrow and Tyler, The Creator has already become part of the film’s lore. Safdie and veteran casting director Jennifer Venditti have a penchant for casting street regulars; among the first-timers in the movie are basketball legend George Gervin, viral TikTok and YouTube personas and the guy from Shark Tank.
But perhaps none had as personal a connection to the film’s story of post-war Jewish striving as Simon, a native New Yorker whose graduate study at Queens College focused on the development of Holocaust studies in the U.S. In Marty Supreme, which is loosely based on the story of real-life midcentury table tennis star Marty Reisman, one of the protagonist’s best friends is a Holocaust survivor; one of the film’s most arresting scenes is an Auschwitz flashback.
Simon’s day job is, of course, at the largest Holocaust museum in New York. The fateful coincidence of his casting, Simon said, was “like a bizarre lottery ticket I was able to cash in.”
A fateful encounter
The story of Simon’s star turn begins in the summer of 2022, when Venditti spotted him at a baseball card show in Long Island. Venditti was there with Safdie; Simon — then still in grad school — was there with his dad.
Venditti said they was there to cast extras and non-actors for a baseball-related movie, and asked if she could take a two-minute video of him talking about himself. He obliged, and in the recording told her where he was from (New York City) and what he was doing at the show (chasing the famously rare T206 tobacco card series).
“I thought to myself, ‘Wow, could I really have been at the right place and the right time for something I wasn’t even expecting?’” Simon recalled. Then two years passed, and the run-in faded from memory.
It was not until the summer of 2024 that he received an email from Venditti: “Isaac Simon audition opportunity – scouted at card show.” No script was provided and nothing about the project was disclosed — just a date and a location.
On his elevator up to the audition, he heard the hollow bouncing of a ping-pong ball. Having seen a headline about Chalamet being attached to a Reisman biopic a few days earlier, he realized what the next few minutes might entail.
“The first audition was a total blur,” Simon recalled. “I remember playing ping pong with the assistant casting director and he was like, ‘Oh you’re good!’” At a subsequent callback, he played out a few improv scenarios — some light trash talking, or being cheated in a game. A few weeks later, he got called in for costume fittings.
He hadn’t solicited any acting tips, or studied film prior to his audition. But his work at the museum, where he trains educators on how to teach the Holocaust in 90 minutes, had prepared him.
“Because teaching is a performance, there is sort of an inherent performative quality to the work I do,” Simon said. “And so I think that that lent itself well — or at the very least, it didn’t hurt — to the work I was being asked to do for Josh.”

‘Cast for a reason’
Having run through his lines with his dad and his girlfriend, Simon headed upstate that fall to play Roger — and play opposite Chalamet. (This time, he took two days off of work.)
Roger, the reigning hotshot at a humdrum bowling alley, features in two scenes. In the first, he’s goaded into wagering $40 against Marty, who’s feigning amateurism, and loses. He reappears a few minutes as Marty fills up at a nearby gas station, realizing he was hustled by the reigning American champion; he and his pals want their money back.
Walking into the converted Bowlero where they shot the first scene, Simon was floored by the set. “Each individual looked like they were from the 1950s, and yet their outfit was distinctly their own,” he recalled. Miyako Bellizzi, the costume designer, had fitted him in a striped button-up and faded blue work pants; Simon’s hair was slicked back and to the side.
He hadn’t met Safdie before he got to set, and his cues from the Uncut Gems co-director were limited.
Over the course of his scenes, there were times when he wasn’t sure he was doing what Safdie wanted. Here, it was his inexperience that Simon drew on. “I kept reminding myself that I was cast for a reason, and I was cast as a non-actor for a reason,” he said, “and what I’m bringing to this experience is inherently different than what a trained actor would be. Therefore, if I were a trained actor, I would not be what Josh was looking for in the scenario.”
He didn’t have too much time to banter with the film’s stars during the shoot; most of his time on set was spent with other bit-players. But when the camera was shooting other actors, Safdie wanted to keep the sound of live table tennis in the background, so he had Chalamet and Simon play each other off-camera.
As to who had the upper hand? “We’re probably about even,” Simon said.

Jewish mythmaking
Even after the shoot, Simon couldn’t quite believe it was real. He told almost no one outside his family, superstitious that the scene would get cut. But then the premiere arrived. “It was surreal,” he said.
He’s now seen the film nine times — yes, all the way through — indulging friends who want to see it with him. And his acting has won some praise, with one X post calling it an “incredible underrated performance” liked more than 2,000 times.
Simon likes the movie, if you couldn’t tell, echoing its director and star in calling it a love letter to New York. The film, Simon said, touches on Jewish identity in a way that reminds him of his own family and their experience in this country.
“The way in which it captured intergenerational relationships in Jewish homes in post-war America, in New York specifically, felt very autobiographical for the way that my relatives talked amongst each other,” he said. “There’s a love there that transcends.”
As a Holocaust educator, Simon felt the movie handled that theme appropriately. He found the honey scene — an Auschwitz flashback too intense to explain here — moving, and the Holocaust humor tactfully dispatched. He loved the yiddish.
Yet Simon still couldn’t wrap his head around his own involvement in such a fitting project. His work passing on the history and memory of the Holocaust to future generations was already meaningful before he got an IMDB page.
“So to be cast in a film and have a speaking line,” he said, “and it just so happens that that film is also this incredibly Jewish film — which has direct references in the scene at Auschwitz — is equally bizarre, but also really beautiful, and oddly perfect.”
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