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As a child of survivors, I see my parents in every Ethiopian immigrant to Israel
(JTA) — Recently, I watched a mother reunite with her son for the first time in 41 years.
On May 9, I was part of a delegation of the Jewish Agency for Israel that accompanied Ethiopian olim (immigrants) from Addis Ababa to Ben Gurion Airport and new lives in Israel. The mother had made aliyah in 1982 as part of Operation Moses, when Ethiopian Jewish immigrants trekked for weeks through the Sudan, hiding out from authorities in the daytime and walking by moonlight, to reach Israeli Mossad agents, who were secretly facilitating their transport to Israel.
But the son, due to family circumstances, was left behind. And here she was on the tarmac, praying and crying, and the embrace they had when the now grown man walked down the stairs, that depth of emotion after decades of waiting and yearning, was something that I will never forget.
The Ethiopian Jewish community dates back some 2,500 years, from around the time of the destruction of the First Temple. We know that they have always yearned, from generation to generation, to be in Jerusalem. Most of the Ethiopian Jews emigrated to Israel during the 1970s and 1980s and in one weekend in May 1992, a covert Israeli operation, dubbed Operation Solomon, airlifted more than 14,325 Ethiopian Jews to Israel over 36 hours. Those coming today are being reunited with family members who came during one of these earlier operations.
On my four-day trip from Addis Ababa to Tel Aviv and Jerusalem, I listened to the stories of incredible perseverance, and of heartrending suffering, among Ethiopian Jews — our brothers and sisters. Close to 100,000 of them have made their way to Israel over the past 40-plus years, fulfilling this community’s centuries-long quest to come to Israel.
I heard about the Ethiopian Israeli who, as a 15-year-old, marched through Sudan with his family and lost three of his siblings to starvation. I heard the stories of families waiting, for months or years, for that moment of aliyah, as clandestine negotiations among government negotiators dragged on. It was so powerful to hear of the sacrifices they made and how strong the dream was, and is today, of coming to Jerusalem, to Israel.
RELATED: How Israel’s Falash Mura immigration from Ethiopia became a painful 30-year saga
And I thought of my own family’s journey — a different time, under different circumstances. But also a Jewish journey of perseverance, suffering and, for the fortunate among us, survival.
My parents were born in Poland in the 1930s. During World War II, my father and his family survived in a Siberian labor camp and then in a remote part of Poland. My mother’s family managed to get work papers, but her father did not have them. He survived the war by hiding under the floorboards of a barn on a farm where they were living. The woman who owned the farm did not know they were Jewish, so it was a harrowing day-to-day existence.
But my mother and father survived, managed to make it to liberation, and eventually came to the United States. They were first sponsored by the Birmingham, Alabama, Jewish community, and then made their way to New York and New Jersey, where our family has built a new life. We now have fourth-generation children growing up here in New Jersey, and we feel so fortunate for the lives we have.
Here is the essential difference from their story and mine: For my family, there was no state of Israel. Many members of my family perished in the Holocaust. There was nowhere for them to go.
This drives what I do. Today, everything has changed because we have a state of Israel, and we have a Jewish Agency that ensures that Jews can make aliyah and helps them make new lives in Israel.
Last year, after the Russian invasion of Ukraine, I traveled to Poland and stood at the border as thousands of Ukrainian refugees streamed across. I was standing only a few miles from where my grandfather hid under the floorboards of that barn about 80 years earlier. Back then, there was no one there to protect my family, no one to do anything for them. And here I was in 2022 standing amid a massive array of aid agencies, and the very first thing these refugees saw — whether they were Jewish or not — were signs with the Star of David, marking the Jewish Agency, the American Jewish Joint Distribution Committee and other Jewish groups.
While there has been significant hardship and struggle for the first generation of Ethiopian Jews in Israel, it was incredibly inspiring for me to meet members of the second generation — those who made the trek as children or teenagers in the 1980s and ’90s — who are now Israeli adults in positions of leadership and significant responsibilities. We heard from Havtamo Yosef, who immigrated as a young child from Ethiopia with his parents, and then watched his father become a street sweeper and his mother a housecleaner while he was growing up. Now he heads up the entire Ethiopian Aliyah and Absorption services for the Jewish Agency, ensuring that there are stronger absorption procedures, better education and firmer foundations for better lives for these new immigrants than there ever was for his family.
While there was no Israel for my family when we were refugees, there were — in Birmingham, Alabama; in Hillside, New Jersey; and everywhere along the way of my family’s journey — people who thought outside of themselves, who cared and took care of my relatives. This is my legacy and what motivates me today.
So when I stood on the tarmac at Ben Gurion earlier this month, I cried tears of sadness at the long family separations and tears of joy that today this Jewish journey continues, from Ukraine and Russia and Ethiopia to Israel. Today, there is a place to go and a people to welcome Jews on that tarmac, with an Israeli flag, a smile and a warm embrace, and a promise of better lives in freedom.
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The post As a child of survivors, I see my parents in every Ethiopian immigrant to Israel appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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