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As Greenpoint’s Jewish community grows, so does this shul’s Hebrew school
Greenpoint, Brooklyn is known for many things: its extensive waterfront, a tight-knit Polish community and a vibrant arts scene.
One thing it’s not known for: a thriving Jewish community. But that’s rapidly changing.
The Greenpoint Shul — North Brooklyn’s only non-Haredi, brick-and-mortar synagogue — is today home to some 100 member families. That’s twice as many members as just 16 months ago, according to Rabbi Isaiah Rothstein, who has led the community since August 2024.
The congregation is looking to future generations, too: This school year, the Orthodox congregation officially added a Hebrew school serving some 30 children in grades kindergarten through 8. The school provides Jewish families an alternative to the only other option in the area, the Hebrew school that’s run by Chabad of North Brooklyn in nearby Williamsburg.
“I know the power and importance of having a youth department and it being a core pillar of building a thriving and growing community,” said Rothstein, who was previously the youth director at Young Israel of Stamford, Connecticut before assuming the helm of the Greenpoint Shul.
The Hebrew school was initially founded in 2019 by Yoni Kretzmer and his wife, artist Avital Burg, who are members of the synagogue and the parents of three children ages 8, 4 and 2. For five years, the school operated independently but borrowed the space inside the synagogue. As of this academic year, the school was officially “adopted” by the shul, which did not have a Hebrew school of its own.
“We saw that there’s nothing happening in North Brooklyn,” Yoni Kretzmer, who moved to Greenpoint from Israel with his wife in 2015, said of the local Jewish education scene. “So that was basically it — we started because we thought it was possible.”
Six years later, Kretzmer is now employed by the Greenpoint Shul, where one benefit he has seen so far is getting to exchange ideas with the rabbinic leadership team. He no longer has to independently collect tuition from parents, and he can provide students with supplies and snacks directly purchased from the synagogue budget.
“The way that we can present it now is as part of a much larger structure,” Kretzmer said. “When people [are] joining, they’re not only feeling that we’re using the shul, but that they’re part of a community center in the fullest meaning of the word.”
He added, “Now I can really be a teacher and the organizer, but I don’t have to be the accountant.”
With a focus on Torah and art, the school opened with about a dozen students — split into two groups, with Kretzmer teaching the older students, and Burg teaching the younger students — and grew via word of mouth. “It was mainly parents who brought other parents,” Kretzmer said. “So the connections were kind of within the neighborhood, of people who knew each other.”
The Greenpoint Shul was founded in 1886 and moved into its location at 108 Noble St. in 1904. (Courtesy Daphne Lasky)
The new school bucks multiple trends. Across the country, supplementary Jewish school enrollment is down by nearly half over the last two decades, a recent study found, and many of those that remain have reduced the number of days they operate. The Greenpoint Shul’s school holds classes on Tuesdays and Thursdays, though different children attend each day.
While enrollment declined early in the pandemic, “once it was deemed safe to return, then it really started growing,” said Kretzmer, who is now the youth director at Greenpoint Shul.
One recent arrival is Andrew Altfest, who moved to nearby Williamsburg in 2014 and enrolled his 5-year-old son, Alden, last year.
“We really like the values that are being taught,” said Altfest, a financial advisor who grew up Reform. “Those values, they range from everything: learning Torah stories, Jewish culture, ethics. And we value the diversity of the families of the kids that are there.”
Like so many parts of Brooklyn, Greenpoint has seen a wave of gentrification and development in recent decades. In Greenpoint, this change was spurred, in part, by a massive rezoning along the neighborhood’s once-derelict waterfront in 2005. While there is no reliable data on the neighborhood’s Jewish population — studies often lump Greenpoint with Williamsburg, which is home to a sizable Hasidic community — locals believe the number of Jews in Greenpoint has grown in recent years.
“Greenpoint is not a famously Jewish neighborhood in New York City,” said Greenpoint Shul president Daphne Lasky. “I think there are other things other than Jewish community that sometimes draw people to Greenpoint: the waterfront location, the scale of the buildings. There’s so much creative energy in the neighborhood. But then you end up with Jewish families who have those interests and they also want to come together around their Jewish life as well.”
As such, other Jewish institutions have grown to meet the needs of the area’s Jewish community. The Neighborhood: An Urban Center for Jewish Life, a Jewish cultural and events hub funded by UJA-Federartion of New York, was founded in 2022 expressly to serve Jews in both central and northern Brooklyn.
“We feel there’s a really significant demand,” said Neighborhood director Rebecca Guber. “Part of it, which is kind of hard to wrap your head around, is that in North Brooklyn, the only Jewish infrastructure is Orthodox and ultra-Orthodox, and that’s just not serving all members of the community.”
For now, at least, The Neighborhood does not have a physical space.
The Greenpoint Shul, meanwhile, has a long history in the neighborhood. Founded at the turn of the last century by German-Jewish immigrants as Congregation Ahavas Israel, the synagogue is in a landmarked Romanesque Revival building at 108 Noble Street whose cornerstone was laid in 1903. Today’s Greenpoint Shul is the result of multiple mergers between two neighboring Reform congregations and one Orthodox synagogue. Its prayer service is Orthodox; women sit upstairs in the balcony while men sit downstairs for prayer services. But the community is multicultural, multiracial and welcoming of all backgrounds, including many members who have recently converted to Judaism. While Orthodox families are likely to send their children to day schools and yeshivas, the Hebrew school is geared toward “children of all ages and backgrounds,” according to its web site.
“The congregation has gone through a lot of changes and growth — and shrinking and growing again — over the last 140 years,” Lasky said. “In particular, in the last 25 years or so, as Greenpoint has had its own renaissance as a neighborhood, there’s been more and more families moving into the neighborhood that need Jewish education for their children and Jewish connection for their children.”
Because of the new, formal relationship between the school and the shul, Rothstein said he’s already seen interest from prospective parents who would like to enroll their kids in the program next year. But the growth of a community isn’t just measured in sheer numbers — Rothstein added that, as a result of the Hebrew school, youth attendance at recent Sukkot and holiday events increased this year.
“We’ve seen, already, crossover, where it’s a pipeline to deeper engagement,” Rothstein said.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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