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As Israel turns 75, we should celebrate by fighting for it to live up to its ideals
(JTA) — I spent July 4, 2017, at Trump Tower protesting the ban on travel from Muslim countries, enacted earlier that year. For me, standing side by side with Muslim, Christian and other faith leaders to fight discrimination was the best possible way to celebrate America’s independence.
This month, Israel marks the monumental occasion of its 75th anniversary. There is much to celebrate: The establishment of the State of Israel is, without doubt, one of the greatest accomplishments of the Jewish people in the last century. The country has provided safety for millions of Jews fleeing oppression, helped revive Hebrew language and culture, and allowed Jews access to our most sacred historical sites.
And there is much to mourn and protest, beginning with the 56-year-old occupation that violates the human rights of Palestinians every single day; the ongoing discrimination against Palestinian citizens of Israel, Mizrahi and Ethiopian Jews, asylum seekers and foreign workers; and, this year, the all-out attack on democracy perpetuated by the current government.
For the last four months, hundreds of thousands of Israelis have been in the street every week protesting the efforts by the current government to eliminate the power of the High Court to serve as a check on legislation that violates Israel’s Basic Laws, the closest thing the country has to a constitution. And yet the response by too much of the American Jewish community has been more or less business as usual. While many legacy organizations have issued tepid statements criticizing attempts to destroy the judiciary, these groups have not rallied American Jews to actively oppose this coup or taken actions that would put direct pressure on the Israeli government.
Following President Donald Trump’s inauguration, millions of Americans took to the street — many for the first time — to protest his administration’s attacks on democratic institutions and on immigrants and minorities. We did so not out of hatred for the United States, but rather out of love, and out of a commitment to build a multiracial, multifaith, multiethnic democracy for the future.
Those of us who care about the future of Israel, and who dream of a state rooted in democracy and human rights, must mark this 75th anniversary by fighting for that vision.
This anniversary comes at an inflection point for the country’s democracy. What happens this year will determine whether Israel has a chance at living up to the values enshrined in its declaration of independence, or whether it becomes a fascist theocracy that codifies discrimination against women, LGBTQ people, Palestinian citizens and other minorities and that permanently occupies another people.
On Sunday night, Prime Minister Benjamin Netanyahu and Knesset Member Simcha Rothman, the architect of the judiciary coup, will address the Jewish Federations of North America’s General Assembly meeting in Israel – despite calls from Israeli Jews for JFNA to cancel their appearance. Many Jewish communities have announced Yom Haatzmaut plans that pretend that nothing is amiss — falafel, Israeli music and dancing, and celebratory visits to Israel. And in June, the Celebrate Israel parade — which bans any political signs — will proceed down New York City’s Fifth Avenue as though nothing is amiss.
I also love a good falafel, but this moment calls for much more.
Since the new Israeli government took power, I have stood on the street in New York and Washington, D.C., with hundreds of Israeli Americans and American Jews who came out to protest Finance Minister Betzalel Smotrich speaking at an Israel Bonds dinner, the (temporary, as it turns out) firing of Defense Minister Yoav Gallant and the ongoing attacks on the High Court. As someone who has been working for human rights in Israel for decades, I am thrilled to see more and more American and Israeli Jews join these protests.
But we have not yet seen a call to the streets from most of our legacy organizations or synagogues. Nor has JFNA altered its regular General Assembly programming to instead take 3,000 American Jews into the streets of Tel Aviv — or even host protest organizers or civil society leaders, rather than the leaders of the coup.
Why are American Jews so terrified to protest Israeli actions, even when the country is being taken over by people whose values are anathema to most of ours?
Yeshayahu Leibowitz, an influential and prophetic 20th-century Jewish thinker, warned of the danger that the nascent state of Israel would become an object of worship. “The state fulfills an essential need of the individual and the national community,” he wrote, “but it does not thereby acquire intrinsic value — except for a fascist who regards sovereignty, governmental authority, and power as supreme values.” In a 1991 lecture, he went so far as to call any religious Jews who supported occupation and settlement “descendants of the worshippers of the Golden Calf, who proclaimed ‘this is your God, Israel.’ A calf doesn’t necessarily need to be golden; it can also be a people, a land, or a state.”
In Israel, the religious settler movement that Leibowitz disparaged three decades ago now runs the state, and — as he warned — its agenda puts the occupation of land first, and the treatment of people second.
Many Jews in the United States find it hard to see that reality because the State of Israel has become an object of worship, rather than a real country where real people live, and where fascist-leaning politicians are working to fundamentally change its government and culture into something unrecognizable and dangerous. American Jewish conversations about Israel too often become conversations about Jewish identity, a slippery slope that makes it easy for criticisms of the State of Israel — a political entity subject to international human rights standards — to be misinterpreted as attacks on Jews more generally. It is easier to celebrate a fantasy with no hard edges than deal with the reality of a beloved, but flawed state.
According to the Torah, Abraham was 75 when he left his parents’ house and set out on his own. At 75, Israel is a strong, modern country, more than able to stand on its own on the international stage and healthy enough for vibrant debate about its future. Real celebration of Israel demands fighting for it to live up to the highest ideals of democracy, dignity and human rights for all.
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The post As Israel turns 75, we should celebrate by fighting for it to live up to its ideals appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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