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At this Dallas synagogue, Purim comes with fog machines, zip lines and Broadway flair

(JTA) — Excited chatter and the rattling of noisemakers echoed throughout the halls of Congregation Shearith Israel as 900 people streamed into its Purim spiel Sunday morning.

But as similar festivities commenced at synagogues around the world, the congregants of the historic Conservative shul in Dallas knew they were in for something far more ambitious than the average holiday festivities.

A Purim spiel, Yiddish for “play,” is the comedic retelling of the Book of Esther for the holiday of Purim. At many synagogues, the production features a costume parade, Jewish parodies of popular songs and the annual megillah reading.

For the past eight years, however, the Purim performance at Shearith Israel has taken the form of a high-octane theatrical performance, featuring intricate set designs, original music, and a yearly stunt that has included its rabbi riding into the sanctuary on horseback and ziplining onto the stage.

This year, the performance featured confetti canons and a mechanical rig that lowered a child onto the stage behind a giant disco ball.

The congregation’s annual performance did not always resemble the elaborate, effects-laden production it is today. The spectacular is the brainchild of one of the synagogue’s senior rabbis, Adam Roffman, whose second act in the clergy followed an earlier stint in a musical theater in New York City.

“The Purim spiel is a love letter to the community,” Roffman said. “I work on this for, you know, close to 200 hours … it’s tedious, it’s difficult, but ultimately, what gets me over the hump of like, okay, it’s 11 o’clock at night, and I’ve been staring in front of my computer for the last five hours making a video, is I love these people.”

Melissa Goldberg, a congregant whose husband’s family had been members of Congregation Shearith Israel for five generations, said the spiel had become her family’s “favorite time of year.”

“I love it because it gives Rabbi Roffman a chance to create, to flex his creative muscles, so we don’t lose him to Broadway, because he can have his moment every year,” said Goldberg.

Roffman grew up in Baltimore attending a Jewish day school where he said he “idolized and worshiped” his rabbis before he was “bit by the bug” of musical theater in high school.

After graduating from Amherst College, Roffman studied musical theater at Circle in the Square Theater School in New York City and began his stint as an actor and director.

But a few years into the scene, Roffman said that he began to question whether the profession suited him.

“In my mid 20s, I found myself kind of realizing, like, it didn’t matter how much talent I had as an actor, the industry was not for me,” said Roffman. “When you’re an actor, you’re the president of Adam Roffman Inc, you have to fight for yourself all the time, and that just isn’t my personality, and what I was missing, I think, was sort of connection and community.”

So Roffman reengaged in the Jewish community, saying he became “addicted in the same way that I was when I started acting in high school.” His rediscovered passion soon inspired him to seek rabbinic ordination from the Jewish Theological Seminary in New York City.

After coming to Dallas to join Congregation Shearith Israel’s clergy with his wife, Rabbi Shira Wallach, in 2013, Roffman said the pair soon discovered that the local Jewish community had “tremendous institutional loyalty” and a unique commitment to Jewish life.

“They’re very cognizant of the fact that they are the minority here in the Bible Belt,” said Roffman. “This is a Christian place, and that gives them even more incentive to commit to their Judaism and to commit to being here, being present here.”

Roffman said he spent his first few years adjusting to the role before beginning to think about how to get back on the stage — even though, for him, the parallels between the two professions were endless.

“I think a lot about the overlap between Jewish practice and theater,” said Roffman. “I think of the prayer book as a script. It’s one of the oldest scripts written, I think, in human history, because it is a book of words written by somebody else that you have to open up and personalize and process.”

During his time at Shearith Israel, Roffman has performed two self-written autobiographical one-man-shows at local theaters, including “On Sunday the Rabbi Sang Sondheim” in 2017 and “Songs the Rabbi Shouldn’t Sing,” which he took a sabbatical to write in 2023.

In 2019, Roffman told his fellow rabbis that he would be taking over preparations for the Purim spiel.

It began fairly simple, with Roffman pulling off a Broadway-themed performance that featured him and Wallach singing songs from “Phantom of the Opera” as they rolled into the sanctuary in a canoe surrounded by fog.

Things escalated from there, with Roffman incorporating a “stunt” every year to outdo the last, including standing atop a cherrypicker for a “Lion King”-inspired spiel, riding into the sanctuary on a horse and ziplining above congregants’ heads for last year’s “Wicked” theme.

“We try and do something that nobody’s really ever seen before in a synagogue,” said Roffman. “But there’s a primary goal, really, which is that the people see their rabbis, all four of us on stage, really putting it out there and doing crazy stuff to show that we’re people too, and also to really build a connection between us and the people who are here.”

The buildup to the Purim spiel is a monthslong affair, with Roffman beginning to work on his concept in December. In the weeks leading up to the extravaganza, he said his colleagues rotate him out of leading Shabbat so he can focus his efforts on crafting the performance.

“Starting in January, I start to work on lyrics, and then four weeks out, basically what I do is I do lifecycle events, I teach on Shabbat, and that’s it,” said Roffman. “I’m spending another 40 or 50 hours a week just on Purim.”

Roffman said the performance was largely unconstrained by a budget, noting that “it could cost $20,000, and then it could be a lot more than that, and people would be OK with that.” He and others declined to say what was being spent on this year’s production.

“The people here are just extremely committed to Judaism and Jewish life and Jewish continuity, so the fact that this Purim show costs what it does, and people don’t blink an eye,” said Roffman.

During this year’s spiel, the congregation screamed and applauded as Queen Esther descended onto the stage in a giant disco ball suspended on a mechanical lift, a fog cannon blasting as she made her entrance.

Later in the performance, the clergy danced to Roffman’s parody of the Village People’s “Y.M.C.A.,” complete with the lyric “It’s fun to pray to the yud hey vav hey,” a reference to the Hebrew name for God. Audience members lifted coordinated signs to spell out the letters in unison.

Rabbi Ari Sunshine, Roffman and Wallach’s co-senior rabbi, said the attendance to the spiel had more than doubled since the first year Roffman took over.

“We like to joke ‘we take our Purim fun seriously’ because we think that this is a great opportunity,” said Sunshine. “We know it’s one that people look forward to, we know it’s a great community-building experience.”

The spiel is not the only place where the synagogue has seen a surge in participation. Over the past five years, Shearith Israel’s religious school has gone from 60 students to 250.

“When we first came, the shul was kind of in a little bit of a downturn in terms of energy and membership,” said Wallach. “One of the things that was really important to Adam and me when we came is that we changed the culture so that it was really warm and embracing.”

Debbie Mack, who has belonged to Congregation Shearith Israel for 48 years, said the synagogue “wasn’t always as lively and as fun and youthful” as it feels today.

“Our children don’t live here, our grandchildren are not here, but we love coming to see all that the synagogue is now, and remember the difference between how it was and the way it is,” said Mack.

But even amid the spectacle, the story’s darker themes were not lost on congregants.

For Shiva Delrahim Beck, a Persian congregant who has attended the Shearith Israel Purim spiel for 12 years, this year had a special significance in the wake of joint U.S.-Israeli attacks on Iran.

“For us, the story of Purim and the way that they did it at the spiel really brought to life the significance of Purim and modern day Purim, as it happened yesterday,” said Delrahim Beck. “So this was great for my family, and I could not be happier to be here.”

During the opening prayers for the performance, Wallach, Roffman’s wife and co-senior rabbi, drew parallels between the story of Purim and the burgeoning conflict in Iran.

“In that same way, our heroes of today are risking their lives so that we can continue to do what we are doing here, showing our love for and pride in Judaism and the Jewish people in Israel and all over the world,” said Wallach.

This year was not the first time that the spiel intersected with heavier themes. Last year, when the spiel’s theme was “Wicked,” Roffman played a montage of images of the Israeli hostages coming out of Gaza as the congregation’s cantor sang “Somewhere Over the Rainbow.”

“I think it really moved people,” said Roffman. “They weren’t expecting it, because they were there to laugh, but, you know, that’s the thing about theater. It sort of hits you in places that you don’t expect.”

The post At this Dallas synagogue, Purim comes with fog machines, zip lines and Broadway flair appeared first on The Forward.

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The Jewish friendship that let David Hockney experience ‘dangerous perfection’

Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.

Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.

Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.

The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.

To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.

In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?

From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”

When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”

A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.

That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.

The post The Jewish friendship that let David Hockney experience ‘dangerous perfection’ appeared first on The Forward.

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Aristotle, Jewish ethics and the vexing case of Graham Platner

In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.

There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.

Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.

But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.

Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.

For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.

Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.

Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.

This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”

By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.

Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”

Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.

Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”

Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.

The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.

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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?

What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?

Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.

Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.

The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.

51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.

Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.

First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.

“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.

No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)

The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.

Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.

Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.

Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.

The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.

Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.

Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.

Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.

The post What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate? appeared first on The Forward.

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