The Birthright Israel Foundation, which has afforded hundreds of thousands of Jewish youth all expenses paid trips to Israel, announced on Monday night a new “Generations Campaign” to raise $900 million that will fund 200,000 more trips over the next five years.

The organization, which has brought more than 900,000 participants from 70 countries to Israel, announced the new effort to coincide with the commemoration of its 25th anniversary, noting that it aims to raise $650 million from US donors and secure $250 million in “legacy and planned giving commitments to ensure Birthright Israel’s strength and impact for generations to come.”

“Generations” is already being generously supported, Birthright added, with $130 million raised so far and another $80 million pledged as “legacy commitments” that will sustain the program at a time when Jewish students, facing a historic antisemitism crisis across the Western world, crave a connection to Israel more than ever before.

“Birthright Israel’s extraordinary impact is proven. In just 25 years, it has become a rite of passage for Jewish young adults and a launchpad for lifelong engagement in Jewish life,” Bright Israel Foundation president and chief executive officer Elias Saratovsky said in a statement. “It has strengthened Jewish organizations, helped build proud Jewish families, and created resilient, knowledgeable leaders — the kind our community needs at this historic moment.”

He continued, “Imagine a new generation of Jews standing strong and united, advocating for Israel, raising Jewish families, and connected to one global Jewish community. This is not a dream — it is the world Birthright is creating.”

Birthright Israel co-founder and philanthropist Charles Bronfman, added, “Twenty-five years ago, Michal Steinhardt and I had the audacious idea to offer every Jewish young adult in the diaspora a free trip to Israel, a gift from our generation to theirs. My dear friend, Lynn Schusterman, helped turn this idea into a global movement. Birthright Israel has become a household name … This program belongs to the Jewish people. May it continue to go from strength to strength”

The “Generations” campaign arrives at a challenging moment for the Jewish community in which antisemitic hate crimes see year-on-year increases and anti-Zionists are mobilizing to sever the Jewish people’s connection to their ancient homeland.

According to the results of a recent survey commissioned by the Anti-Defamation League (ADL) and the Jewish Federations of North America, a majority of American Jews now consider antisemitism to be a normal and endemic aspect of life in the US. A striking 57 percent reported believing “that antisemitism is now a normal Jewish experience,” the organizations disclosed, while 55 percent said they have personally witnessed or been subjected to antisemitic hatred, including physical assaults, threats, and harassment, in the past year.

This new reality, precipitated by Hamas’s Oct.7, 2023, massacre across southern Israel, has effected a psychological change in American Jews, prompting firearms sales, disaster planning, and “plans to flee the country.”

Antisemitic incidents continue to feed the impression that such thinking is not only logical but necessary.

Last month, a self-proclaimed neo-Nazi in Missoula, Montana was charged for allegedly assaulting a Jewish man outside a homeless shelter on the second anniversary of Hamas’s Oct. 7 invasion. Michael Cain, 29, was charged with felony malicious intimidation or harassment relating to civil or human rights, and his bond was set at $50,000. He allegedly accosted the victim after identifying a Star of David tattooed on his arm.

Cain also reportedly told the victim that he is a Nazi, initiating an exchange of remarks which ended with a brutal assault replete with kicks and punches. According to the Jewish Telegraphic Agency, Cain later told police that he is part of a “Fourth Reich” fifth-column cell in the US.

More recently, on Friday, police in Ann Arbor, Michigan, launched a search for a man who trespassed the grounds of the Jewish Resource Center, which serves University of Michigan students, and kicked its door while howling antisemitic statements.

“F—k Israel, f—k the Jewish people,” the man — whom multiple reports describe as white, “college-age,” and possibly named “Jake” or “Jay” — screamed before running away. He did not damage the property, and he may have been accompanied by as many as two other people, one of whom him shouted “no!” when he ran up to the building.

Saratovsky called on the Jewish people to safeguard the diaspora’s access to Israel.

“We need every Jewish person to join us in this effort — to stand together, invest together, and ensure that every young Jew feels proud, connected, and ready to lead,” he said. “Birthright benefits the entire Jewish world, and it must be supported by the entire Jewish world. The Jewish future is up to all of us.”

Follow Dion J. Pierre @DionJPierre.