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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.

Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.

Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)

He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.

After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.

Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.

“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.

Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.

Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.

In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”

Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.

“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.

The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.


The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.

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Is this Apple TV thriller hasbara — or societal critique?

AppleTV+’s new thriller Unconditional has the trappings of so much streaming content.

A young woman disappears into hostile territory. Her mother, already juggling a family health crisis, does her own sleuthing to get her daughter back. People die, twisty alliances emerge. It’s all part of the suspense boiler plate, and it sizzles just enough to keep your interest. What makes the show, airing May 8, different from every other show is the early response.

Sight almost entirely unseen, the internet was in an uproar. The show is Israeli, and the announcement trailer showed the character Gali (Ronn Talia Lynne) in her IDF uniform. Pro-Palestine accounts were quick to shout “hasbara” or “overt ziopropaganda” for a show whose premise is ostensibly a sympathetic story of an Israeli taken prisoner by the evil, Putin-era Russian state. (The trailer makes no mention of Palestinians or a war in Gaza. The show doesn’t either.)

The online response alone proves the challenging optics for anything Israeli, but the show actually has quite a bit to say about the Jewish state’s propaganda apparatus — within the country and without.

On a layover in the Moscow Airport, Gali and her mother, Orna (Liraz Chamami), are taken in for questioning. Security claims to have found drugs in Gali’s backpack — an echo of the Naama Issacher affair from 2019 — and she’s summarily sentenced to seven years in a Russian jail.

Orna returns to Israel and hires a PR handler to plead Gali’s case. Together they curate a specific image to sell to the state media.

Gali is a “happy, good-hearted girl. She served in the army, like everyone” and even extended her service, Orna says in radio and television interviews. The file photo for news segments is exactly what so many outside of Israel would object to: Gali in uniform. In Israel it tugs heart strings. Abroad, it makes the abductee a war criminal who had it coming.

It’s probably not giving much away, given that the hands behind this show are the creators of Hatufim, which became a hit in the U.S. as the antihero-forward War on Terror commentary Homeland, that Gali is not a perfect victim. This is a strange sort of hasbara, if one Israel often produces, the kind that’s peopled by problematic characters operating in the society’s gray zones. (See streaming hit Fauda, following a morally-dubious undercover unit made up of trigger-happy adulterers exploiting their Palestinian contacts.)

What’s surprising, given the premise, is how much time the show spends not in Russia or Israel, but in India, where Gali and Orna were touring before their fateful missed connection in Moscow. It’s here we’re given entree into the Ugly Israeli abroad, a stereotype that is growing increasingly common thanks to reports of poor behavior — stealing money from temples, creating chaos in hospitals and restaurants — in the global East. (On the flip side, many Israelis, like a couple at a noodle shop in Vietnam, are being harassed by other tourists for no reason other than their country of origin and some feel the need to hide their identity while traveling.)

Gali sings the praises of an Indian gastropub that will give you dysentery. “We are so lucky because for the last three months the kitchen has been condemned by the health department,” she smirks. “But yesterday some truck driver hit a wild boar, so they gave them an exemption. So it won’t be a waste.”

In a later episode, one of Gali’s companions wisecrack about the pestilential heat and jibe that prisons in India are particularly atrocious. (This must ring alarm bells for those aware of Israel’s carceral system for Palestinians.)

Russia is equally backward. Unlike in Israel, “not everyone here is happy to work with a woman,” a Russian arms dealer weighs in. If you didn’t get it, these countries are backward. Israel has its problems, but at least it has women in power!

Watching, I was reminded of social media posts by Indians complaining about racism and drug use from IDF veterans on the so-called “Hummus trail.” One post by AJ+ said the soldiers come there to “detox” from “carrying out a genocide in Gaza.”

Unconditional is under no illusions that Israelis can be a disruptive presence. If anything, it pushes the concept to new places. These Sabras ruin mindfulness workshops and start shoot-outs in hotel lobbies. It’s not great for the brand.

But then again, we live in a climate where simply acknowledging the existence of Israelis — as seen in a recent ballyhoo surrounding author R.F. Kuang — can prove controversial or politically-loaded, no matter how neutral the depiction.

Why Apple would give their imprimatur to an Israeli project today, when public opinion of the Jewish state has fallen off a demographic cliff, is a valid question likely explained by the positive reception of another Israeli import on the streamer, the show Tehran, about an IDF hacker stuck in Iran. From within the silos it’s hard to tell if audiences will cancel their subscriptions, as some have threatened.

Maybe, like Gali’s uniform, the show is a Rorschach. BDS types may boycott, yet the show seems to echo many of their talking points about Israel’s overzealous campaign in Gaza after Oct. 7 — at least by way of metaphor.

In a late episode, Orna tells her government companion Rita (Evgenia Dodina) about a time a classmate broke Gali’s arm, and the teacher excused his actions because his mother was in the hospital.

“You’re exactly like the teacher,” Rita tells Orna. “You give me a thousand excuses for Gali. ‘It’s because of me. It’s not her fault. Poor thing.’ It doesn’t matter she didn’t understand what she was getting into, and it doesn’t matter she didn’t mean to.”

Orna says it’s different with Gali — because it’s her daughter. One can overlook a lot when it’s your family, or, for that matter, your country.

The post Is this Apple TV thriller hasbara — or societal critique? appeared first on The Forward.

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Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City

(JTA) — An Israeli man was indicted on Thursday in connection to the violent assault of a Catholic nun in Jerusalem last month, after prosecutors said he targeted her over her Christian identity.

Yona Schreiber, 36, from the West Bank settlement of Peduel, was arrested last week and has since been indicted on charges of “assault causing actual injury motivated by hostility ​toward the public on the grounds of religion, as well as simple ​assault,” the state attorney’s office said in a statement.

According to the indictment, Schreiber, who is Jewish, attacked the nun just outside of the Old City in Jerusalem because he identified her as a Catholic nun. Schreiber allegedly pushed and then kicked the nun as she was lying on the ground and also attacked a passerby who attempted to intervene.

The nun, a researcher at the French School of Biblical and Archeological Research, suffered bruises on her face and leg due to the attack, the state attorney’s office said.

The attack, which drew condemnation from Catholic leaders as well as faculty at the Hebrew University of Jerusalem, comes amid mounting concern over hostility toward Christian clergy and holy sites in Israel.

Cases of Jews harassing Christians have risen sharply in recent years. Last month, the IDF punished a soldier who was filmed bludgeoning a statue of Jesus in southern Lebanon. This week, the IDF also announced that it would discipline a different soldier who was seen placing a cigarette into the mouth of a statue of the Virgin Mary in a photo posted on social media.

Israel’s attorney general asked the Jerusalem Magistrate’s Court, where the indictment was filed, to hold Schreiber ​in detention for the duration of the legal proceeding.

The assault carries a maximum prison sentence of three years, which could increase to six years if prosecutors prove the attack was motivated by religious bias.

The post Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City appeared first on The Forward.

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Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’

(New York Jewish Week) — Jewish real estate mogul Steven Roth compared New York City Mayor Zohran Mamdani’s “tax the rich” rhetoric this week to racial slurs and pro-Palestinian rhetoric on an earnings call for his company, Vornado Realty Trust.

“I consider the phrase ‘tax the rich’ when spit out with anger and contempt by politicians both here and across the country, to be just as hateful as some disgusting racial slurs and even the phrase, ‘from the river to the sea,’” Roth said, referring to the phrase commonly used at pro-Palestinian protests that many Jewish groups consider antisemitic.

The remark by Roth, who has long been a notable philanthropist to Jewish causes, adds to mounting tensions between New York business leaders and Mamdani over his recently announced “pied-à-terre” tax on second homes valued at more than $5 million.

During the call Tuesday, Roth also expressed support for Ken Griffin, the CEO of Citadel, whose $238 million dollar penthouse was featured in a video by Mamdani announcing plans for the tax last month.

“We are all shocked that our young mayor would pull this stunt in front of Ken’s home and single him out for ridicule,” Roth said. “The ugly, unnecessary video stunt is personal for Ken and sort of personal for me.”

Roth’s comments touched on a longstanding source of friction between Mamdani and some New York Jewish leaders, who have criticized the mayor over his views on Israel and his previous defense of the phrase “globalize the intifada,” another common pro-Palestinian slogan viewed by some as a call to violence against Jews.

In the wake of Mamdani’s election, some Jewish business leaders, including Dave Portnoy, the Jewish founder of Barstool Sports, said that they planned to leave the city altogether, citing the mayor’s fiscal policies and concerns about antisemitism under his leadership.

In a statement responding to Roth’s comments, Mamdani’s office said that he wanted all New Yorkers to succeed, including “business owners and entrepreneurs who create good-paying jobs and make this city the economic engine of America.”

“That does not negate the fact, however, that our tax system is fundamentally broken. It rewards extreme wealth while working people are pushed to the brink,” the statement continued. “The status quo is unsustainable and unjust. If we want this city to become a place that working people can afford, we need meaningful tax reform that includes the wealthiest New Yorkers contributing their fair share.”

The post Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’ appeared first on The Forward.

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