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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Over 300 rabbis and Jewish leaders call for removal of UN official who denied Oct. 7 rapes
(JTA) — Over 300 Jewish leaders, including women’s rights advocates and rabbis, urged the United Nations on Tuesday to remove Reem Alsalem, the U.N. rapporteur on violence against women and girls, for denying that rape occurred during Hamas’ Oct. 7, 2023, attack on Israel.
The letter, which was addressed to U.N. secretary-general Antonio Guterres, came two weeks after Alsalem claimed in a post on X that “No independent investigation found that rape took place on the 7th of October.”
In the letter, its signatories express their “horror and outrage” at Alsalem’s rhetoric, and cite two U.N. reports from March 2024 and July 2025 that concluded that there was “reasonable grounds” to believe that sexual violence had taken place during the attacks “in multiple locations, including rape and gang rape.”
The petition was organized by Amy Elman, a professor at Kalamazoo College who has authored books on antisemitism and state responses to sexual violence, and Rafael Medoff, the director of the David S. Wyman Institute for Holocaust Studies. It was shared with the Jewish Telegraphic Agency soon after being sent to Guterres.
“The targeted sexual abuse of Israelis by Hamas and its supporters is one weapon in the arsenal of those seeking Israel’s obliteration,” Elman said in a statement. “It’s outrageous that deniers such as Reem Alsalem are aiding and abetting the sexual violence by claiming it never happened. These apologists should be ashamed of themselves.”
The letter’s signatories include Deborah Lipstadt, the former antisemitism envoy; Judith Rosenbaum, the head of the Jewish Women’s Archives; Rabbi Irving Greenberg, the former chairman of the U.S. Holocaust Memorial Museum; Rabbi Deborah Waxman, the president of Reconstructing Judaism; and Hebrew College president Rabbi Sharon Cohen Anisfeld.
Dispute over whether sexual violence took place as Hamas murdered about 1,200 people in Israel on Oct. 7 has solidified as a point of sustained interest for some of Israel’s staunchest critics who allege that Israel and its supporters are using claims of rape as propaganda. Even the United Nations, frequently maligned by Israel and its supporters over its record toward Israel, has drawn allegations of complicity in the propaganda campaign from pro-Palestinian voices — though the U.N. rapporteur on Palestinian rights, Francesca Albanese, who has faced her own calls for dismissal from the Trump administration, has also publicly questioned the claims.
In addition to the U.N. reports, independent reporting and research by an Israeli nonprofit have validated claims of sexual violence on Oct. 7.
In the X exchange that spurred the new letter, Alsalem was arguing with another user about the Israeli government’s prosecution of soldiers accused of abusing a Palestinian detainee.
A day later, Alsalem posted a link to a Substack podcast from October where she criticized the credibility of the March 2024 U.N. report and said she had sought contact with the Israeli government to confirm its findings but had not received a response.
“The media, certain organizations and the world basically fell into the trap that Israel set up, which is to project that there was barbaric sexual violence being committed by these barbarian Palestinian men, and it was spun around and disseminated and very much used in order to then justify the genocide,” said Alsalem on the podcast.
Medoff said in a statement that Alsalem’s continued employment reflected inconsistent standards when it comes to Israel and antisemitism.
“If a UN official made such a remark concerning rape victims from any other ethnic or religious group, there would be an international uproar,” he said. “The same standard should apply to Israeli Jewish women who were sexually assaulted by Hamas terrorists.”
The post Over 300 rabbis and Jewish leaders call for removal of UN official who denied Oct. 7 rapes appeared first on The Forward.
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Rome synagogue memorial for 2-year-old killed in 1982 Palestinian terror attack vandalized
(JTA) — A synagogue in Rome and a memorial for a 2-year-old boy killed in a 1982 attack by Palestinian terrorists on the city’s Great Synagogue were vandalized on Monday by unknown individuals.
The plaque dedicated to Stefano Gaj Taché, who was killed in the attack that also left 37 injured, is located on the Monteverde synagogue, also known as the Beth Michael Synagogue, in Rome.
The unknown vandals spray painted black on the memorial, and also wrote “Free Palestine” and “Monteverde anti-Zionist and anti-fascist” on the facade of the synagogue, according to the Italian newspaper Corriere della Sera.
The vandalism was condemned by Victor Fadlun, the president of the Jewish Community of Rome, who said in a post on Instagram that the incident came amid a “a climate of intimidation” where antisemitism has “become a tool of political protest.”
“We place our trust in the police and call for the government’s strong intervention to halt this spiral of hatred,” Fadlun continued.
The incident comes amid a recent series of antisemitic vandalism in Rome, an epicenter of pro-Palestinian activism that has continued to see large demonstrations even after the ceasefire in the Israel-Hamas war in Gaza.
In October, the words “Dirty Jews, may you all burn” were spray-painted on the shutters of a kosher bakery, and in June a sign at another local synagogue was defaced with the words “Sieg Heil” and ”Juden Raus.”
“This is an act that outrages the Jewish community and deeply wounds it, because the plaque is dedicated to a child murdered by Palestinian terrorism and because this is a meeting place where young people and children meet, where they pray and create a sense of community,” Fadlun told Corriere della Sera. “Attacking the synagogue in this way means disavowing and violating the right of Jews to be able to come together and lead a normal life.”
In a subsequent post on Instagram, Fadlun said Italian President Sergio Mattarella had spoken to him over the phone to express his “solidarity” in relation to the synagogue vandalism.
Antonio Tajani, the Italian minister of foreign affairs, also condemned the vandalism in a post on X, adding that he has called Fadlun as well.
The European Jewish Congress also condemned the vandalism in a post on X. “This is not ‘anti-Zionism.’ It is antisemitism: the targeting of Jewish memory, Jewish mourning and Jewish history,” the group said. “Stefano’s name is a symbol of one of Italy’s darkest terror attacks. His memory should be protected, not desecrated. We stand in solidarity with the Jewish community of Italy and call on authorities to investigate this hate crime and ensure that such acts are treated with the seriousness they deserve.”
The post Rome synagogue memorial for 2-year-old killed in 1982 Palestinian terror attack vandalized appeared first on The Forward.
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Danny Wolf will see you now
When the Brooklyn Nets drafted Danny Wolf this summer out of the University of Michigan, scouts said they were getting a versatile big man who could get buckets, create for his teammates and rebound.
But the last few days of NBA action have shown the Jewish seven-footer picking up a surprising new habit: putting his opponents on posters.
After scuffling through the first two months of the season with a bum ankle, Wolf announced his arrival Saturday with a thundering jam on the Milwaukee Bucks’ Kyle Kuzma, for two of the forward’s career-best 22 points.
He claimed his next victim, in a 10-point, 7-rebound outing two days later, driving from the top of the arc before leaping off his left foot and dropping the hammer on the Charlotte Hornets’ Miles Bridges:
“That may get two howls!” Nets play-by-play announcer Ryan Ruocco cried.
Early returns have been limited since the Brooklyn Nets grabbed Israeli point guard Ben Saraf and Wolf with the 26th and 27th picks this summer. The learning curve for young floor generals is notoriously steep, and Saraf — who wears the number 77 to represent the Hebrew word mazal, meaning good fortune — has struggled to stay in the playing rotation.
But Wolf, an American-Israeli who was bar mitzvahed in Israel, is finding his footing — at least when he’s not taking off for a dunk. He dropped in five high-arcing three pointers against the Bucks, eliciting excited howls from Nets color commentator Sarah Kustok; before the Charlotte game, he apparently told teammates he was going to posterize somebody.
“I was kinda saying that as a joke,” he said, “but looking at it as an opportunity, and just trying to attack the rim, I did it, with rewards.”
“He manifested it,” said teammate Nic Claxton.
Let’s enjoy one more picture of Claxton and Wolf:

And here’s a Danny Wolf meme for good measure, courtesy of the Nets social media.
The post Danny Wolf will see you now appeared first on The Forward.
