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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Deal With US Within Reach ‘Only if Diplomacy Is Given Priority,’ Iran’s Foreign Minister Says
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran‘s Foreign Minister Abbas Araqchi said on Tuesday that a deal with the US was “within reach, but only if diplomacy is given priority,” days ahead of an expected fresh round of talks between the two sides in Geneva.
The talks are set to take place on Thursday in Geneva, a senior US official said on Monday, with US envoys Steve Witkoff and Jared Kushner slated to meet with an Iranian delegation for the negotiations.
The two countries resumed negotiations earlier this month as the US builds up its military capability in the Middle East. Iran has threatened to strike US bases in the region if it is attacked.
“We have a historic opportunity to strike an unprecedented agreement that addresses mutual concerns and achieves mutual interests,” Araqchi said in a post on X.
The Iranian top diplomat said his country would resume the talks with “a determination to achieve a fair and equitable deal in the shortest possible time.”
Earlier, Iranian Deputy Foreign Minister Majid Takht-Ravanchi said Iran was ready to take all necessary steps to reach a deal with the United States.
“We are ready to reach an agreement as soon as possible. We will do whatever it takes to make this happen. We will enter the negotiating room in Geneva with complete honesty and good faith,” Takht-Ravanchi said in comments carried by state media.
White House Press Secretary Karoline Leavitt said on Tuesday that US President Donald Trump’s “first option” was always diplomacy but that he was “willing to use lethal force” if necessary.
“The president is always the final decision maker around here,” she told reporters at the White House.
A senior Iranian official told Reuters on Sunday that Tehran would seriously consider a combination of sending half of its most highly enriched uranium abroad, diluting the rest, and taking part in creating a regional enrichment consortium – an idea periodically raised during years of Iran-linked diplomacy.
Iran would do this in return for US recognition of Iran‘s right to “peaceful nuclear enrichment” under a deal that would also include lifting economic sanctions, the official said.
“If there is an attack or aggression against Iran, we will respond according to our defense plans … A US attack on Iran is a real gamble,” Takht-Ravanchi added.
Indirect talks between the two sides last year brought no agreement, primarily due to friction over a US demand that Iran forgo uranium enrichment on its soil, which Washington views as a pathway to a nuclear bomb.
Iran has always denied seeking such weapons.
The US joined Israel in hitting Iranian nuclear sites last June, effectively curtailing Iran‘s uranium enrichment, with Trump saying its key nuclear sites were “obliterated.” But Iran is still believed to possess stockpiles enriched previously, which Washington wants it to relinquish.
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Australia Begins Inquiry Into Antisemitism After Bondi Shooting
An Australian flag sits amongst floral tributes honoring the victims of a shooting at Jewish holiday celebration on Sunday at Bondi Beach, in Sydney, Australia, Dec. 16, 2025. Photo: REUTERS/Hollie Adams
Australia on Tuesday opened a government-backed inquiry into antisemitism, after a mass shooting at a Jewish event at Bondi Beach killed 15 people in December 2025.
The attack at a Jewish Hanukkah celebration shocked a country with strict gun laws and fueled calls for tougher controls and stronger action against antisemitism.
The Royal Commission, the most powerful type of government inquiry in Australia which can compel people to give evidence, will be led by retired judge Virginia Bell.
It will consider the events of the shooting as well as antisemitism and social cohesion in Australia, and is expected to report its findings by December this year.
In her opening statement at a court in Sydney on Tuesday, Bell said security arrangements for the event would form a major part of the commission.
“The commission needs to investigate the security arrangements for that event, and to report on whether our intelligence and law enforcement agencies performed to maximum effectiveness,” Bell said.
Police say the alleged gunmen, Sajid Akram and his son Naveed Akram, were inspired by Islamic State.
Sajid Akram was shot dead by police at the scene, while Naveed Akram, who was also shot but survived, is currently facing charges including 15 counts of murder and a terror offense.
INQUIRY SCOPE LIMITED
Due to the ongoing legal proceedings, no potential witnesses in Akram’s trial will be called to give evidence to the commission, Bell said.
Bell said she plans to meet with victims’ families in private to explain some of the limitations of her inquiry.
Richard Lancaster, the top lawyer assisting Bell with the inquiry, said his team had sent dozens of requests to government and other agencies to produce documentary evidence, but the level of responses is “not presently where we would like it to be.”
There was no testimony heard or evidence given on Tuesday, and the commission is yet to determine when it will next sit.
Michele Goldman, CEO of the New South Wales Jewish Board of Deputies, said after the hearing that the inquiry would be an opportunity to showcase the community’s “horrific” experiences of antisemitism.
But some people directly impacted by the attack would find it “very hard” to be barred from sharing their accounts with the inquiry, she said.
Prime Minister Anthony Albanese had initially resisted calls to set up a Royal Commission, saying the process would take years, which attracted criticism from Jewish groups and victims’ families.
The Bondi attack followed a spate of antisemitic incidents in the country, including the firebombing of a Melbourne synagogue.
The government has already responded by tightening gun laws and introducing new legislation against hate speech.
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Iran Issues Death Sentence Linked to January Protests, Source Says
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
A revolutionary court in Tehran has issued a death sentence for an Iranian man accused of “enmity against god,” which if confirmed would be the first such sentence linked to mass protests in January, a source close to the man’s family said.
The source told Reuters on Tuesday that Iran‘s judiciary had not yet announced the sentence against the man, Mohammad Abbasi, and that Iran‘s Supreme Court was yet to uphold it.
Abbasi was accused of killing a security officer, an allegation his family denied, the source said.
Rights groups say thousands of people were killed in a crackdown on the protests, the worst domestic unrest in Iran since the era of its 1979 Islamic Revolution.
During the unrest, US President Donald Trump warned Tehran that he could order military action if it carried out executions.
The source said the defendant’s daughter, Fatemeh Abbasi, was handed a 25-year prison sentence over her role in protests.
“The defendants do not have access to the lawyer they wanted, and were given a public defender,” the source added.