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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Qatari PM Meets Iran’s Larijani in Tehran, Discusses Easing Regional Tensions
Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon February 4, 2025. REUTERS/Emilie Madi
Qatari Prime Minister Sheikh Mohammed bin Abdulrahman al-Thani met with top Iranian security official Ali Larijani in Tehran and reviewed efforts to de-escalate tensions in the region, Qatar’s foreign ministry said on Saturday in a statement.
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Tesla Receives Approval to Test Autonomous Driving in Israel
March 12, 2025, Seattle, Washington, USA: A row of brand-new Tesla Cybertrucks stands in a Tesla Motors Logistics Drop Zone in Seattle, Washington, USA, on Wed., March 12, 2025. Photo: ZUMA Press Wire via Reuters Connect
i24 News – The Ministry of Transport announced on Sunday that it has granted Tesla official approval to conduct trials of its autonomous driving system on Israel’s roads. The move comes as part of an effort to examine how the car manufacturer’s advanced technology can be integrated into the local driving environment, with full support from the ministry.
The trials will focus on Tesla’s Fully Self-Driving (FSD) system, a supervised autonomous driving platform. Under the terms of the approval, a driver must remain present in the vehicle at all times to supervise the system, despite its autonomous capabilities. This ensures safety while allowing the technology to be tested in real-world conditions.
The Ministry of Transport described the approval as a significant step toward advancing vehicle regulation in Israel. Officials said the initiative aims to create a regulatory framework that will allow for the routine, supervised use of autonomous driving systems in the future, safely and efficiently.
Tesla will use the trials to assess how the FSD system interacts with Israel’s road infrastructure, traffic patterns, and local driving behaviors. Data collected during the experiment will help refine the system and inform potential regulatory updates to accommodate autonomous vehicles.
The ministry emphasized that the pilot program is limited in scope and strictly monitored. It noted that all necessary safety protocols are in place and that public safety remains the top priority throughout the testing period.
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Reopening of Gaza’s Rafah Crossing Expected Monday, Officials Say
An aid truck moves on a road after entering Gaza through the Kerem Shalom crossing, in Rafah in the southern Gaza Strip, February 1, 2026. Photo: REUTERS/Ramadan Abed
Gaza’s main border crossing in Rafah will reopen for Palestinians on Monday, Israel said, with preparations underway at the war-ravaged enclave’s main gateway that has been largely shut for almost two years.
Before the war, the Rafah border crossing with Egypt was the only direct exit point for most Gazans to reach the outside world as well as a key entry point for aid into the territory. It has been largely shut since May 2024 and under Israeli military control on the Gazan side.
COGAT, the Israeli military unit that oversees humanitarian coordination, said the crossing will reopen in both directions for Gaza residents on foot only and its operation will be coordinated with Egypt and the European Union.
“Today, a pilot is underway to test and assess the operation of the crossing. The movement of residents in both directions, entry and exit to and from Gaza, is expected to begin tomorrow,” COGAT said in a statement.
A Palestinian official and a European source close to the EU mission confirmed the details. The Egyptian foreign ministry did not immediately respond to a request for comment.
STRICT SECURITY CHECKS
Israel has said the crossing would open under stringent security checks only for Palestinians who wish to leave the war-ravaged enclave and for those who fled the fighting in the first months of the war to return.
Many of those expected to leave are sick and wounded Gazans in need of medical care abroad. The Palestinian health ministry has said that there are 20,000 patients waiting to leave Gaza.
An Israeli defense official said that the crossing can hold between 150-200 people altogether in both directions. There will be more people leaving than returning because patients leave together with escorts, the official added.
“(The Rafah crossing) is the lifeline for us, the patients. We don’t have the resources to be treated in Gaza,” said Moustafa Abdel Hadi, a kidney patient in a central Gaza hospital, awaiting a transplant abroad.
“If the war impacted a healthy person by 1 percent, it has impacted us 200 percent,” he said, sitting as he received dialysis treatment at Al-Aqsa Martyrs Hospital. His travel request, he said, has been approved.
Two Egyptian officials said that at least 50 Palestinian patients will be processed on Sunday to cross Rafah into Egypt for treatment. In the first few days around 200 people, patients and their family members, will cross daily into Egypt, the officials said, with 50 people returning to Gaza per day.
Lists of Gazans set to pass through the crossing have been submitted by Egypt and approved by Israel, the official said.
NEXT PHASE OF TRUMP’S GAZA PLAN
Reopening the border crossing was a key requirement of the first phase of US President Donald Trump’s plan to end the Israel-Hamas war.
But the ceasefire, which came into effect in October after two years of fighting, has been repeatedly shaken by rounds of violence.
On Saturday, Israel launched some of its most intense airstrikes since the ceasefire, killing at least 30 people, in what it said was a response to a Hamas violation of the truce on Friday when militants emerged from a tunnel in Rafah.
The next phases of Trump’s plan for Gaza foresee governance being handed to Palestinian technocrats, Hamas laying down its weapons and Israeli troops withdrawing from the territory while an international force keeps the peace and Gaza is rebuilt.
Hamas has so far rejected disarmament and Israel has repeatedly indicated that if the Islamist terrorist group is not disarmed peacefully, it will use force to make it do so.