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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.

Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.

Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)

He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.

After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.

Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.

“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.

Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.

Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.

In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”

Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.

“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.

The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.


The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.

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Israel Shores Up Air Defenses, Expected to Hit Iran Launchers Early to Ease Stockpile Strain

An Israeli air defense system intercepts a ballistic missile barrage launched from Iran to central Israel during the missile attack, June 20, 2026. Photo: Eli Basri / SOPA Images via Reuters Connect

Israel is slated to spend billions shoring up its air defenses against another Iranian missile campaign, and with dwindling interceptor stockpiles a subject of speculation and growing concern, missile-defense experts say the next round of escalation would likely place more weight on offensive action.

With the prospect of another confrontation on the horizon as negotiations between the US and Iran look increasingly unstable, the debate over the volume and price of interceptors in a major exchange has resurfaced. During the 12-day war in June, Israeli media reported that in some cases the Air Force did not intercept Iranian missiles because of limitations in interceptor availability — allegations the defense establishment has denied.

Missile-defense analyst Tal Inbar said while Israel keeps its remaining interceptor inventory and replenishment pace a secret, domestic production levels have ramped up significantly since June.

Still, he said Israel drew lessons from the war and has adopted “adaptive tactics,” including putting more emphasis on early strikes designed to cut the number of missiles that need to be intercepted.

“There is an ongoing operation, if a war starts, to find and hit the launchers in Iran,” he told The Algemeiner. “Every missile that we can destroy over Iran is one less missile that we have to intercept, so we won’t deplete our interceptor arsenal.”

Israel’s air defenses range from Iron Dome, built for short-range rockets such as those fired from Gaza and Lebanon, to David’s Sling for medium-range threats and the Arrow systems for long-range ballistic missiles such as those launched from Iran, a distance of nearly 1,000 miles. Iron Dome interceptors are generally estimated to cost in the tens of thousands of dollars, while Arrow interceptors can run into the millions per unit, meaning a sustained Iranian barrage could translate into billions of dollars in defensive fire.

US defenses face their own resupply strain after multiyear demand tied in part to Ukraine. Aegis-equipped US ships have also been intercepting missiles and drones over the Red Sea, adding to demand for US interceptors. For example, during the 12-day war, THAAD batteries in the region fired more than 150 interceptors in under two weeks, about a quarter of the system’s lifetime production. The Pentagon has since moved to expand interceptor output across multiple systems as well as THAAD, including Patriot and SM-3. 

According to a Wall Street Journal report published over the course of the war, both the US and Israel’s anti-ballistic Arrow system were running low on interceptors.

Israel Aerospace Industries (IAI) said it had increased production. Arrow-4, which is set to replace Arrow-2 for within-atmosphere interceptions, is also in the latter stages of development and is scheduled for deployment in the coming months, IAI CEO Boaz Levy said last week, “increasing Israel’s interception success rates.” Arrow-3 is “exo-atmospheric,” designed to engage ballistic missiles outside the atmosphere. 

Advisers to US President Donald Trump have privately pushed for Israel to strike Iran ahead of any US action, Politico reported on Thursday, citing two people familiar with the discussions, with one saying “the politics are a lot better if the Israelis go first.”

US Vice President JD Vance said Thursday there was “no chance” a strike against Iran would turn into a protracted war, the Washington Post reported. 

USS Gerald R. Ford, the world’s largest aircraft carrier, arrived at Israel’s coast on Friday. 

Israel has also been preparing for the likelihood that Hezbollah, the Iran-backed terrorist group in Lebanon, would join any confrontation. Over the past week the Israeli military has intensified strikes on Hezbollah-linked operatives and infrastructure, including launch sites and weapons stockpiles, as part of an effort to weaken the Iranian proxy group’s ability to join the Islamic Republic in a war. Twelve senior operatives were killed this month alone, Israel’s Channel 12 reported. 

According to Inbar, who is a senior research fellow at the Missile Defense Advocacy Alliance, the cost to Iran as the attacker is far lower per unit, creating an economic asymmetry that becomes more consequential the longer a barrage lasts. “Almost every time, an interceptor costs more than the missile that you want to intercept,” he said. “Defense is much more expensive than offense.”

Still, he cautioned that the comparison ignores the damage prevented by interceptors. “You cannot compare the price of the Arrow 3 to you losing a hospital or a power plant.”

The latest round of US-Iran diplomacy produced conflicting assessments, with mediator Oman saying there was “significant progress” during Thursday’s talks in Geneva while the Journal reported that the sides were “still far apart on key issues.”

In comments published Friday, Iranian Foreign Minister Abbas said any deal would require Washington to drop “excessive demands.”

Meanwhile, Hebrew-language media cited unnamed senior officials as saying that a US strike was once again starting to look more probable in the coming days. US Central Command chief Navy Adm. Brad Cooper briefed Trump on Thursday on potential military options against Iran, according to ABC news.

The US on Friday authorized “non-emergency” staffers at its embassy in Jerusalem to leave the country citing “safety risks.”

Also on Friday, Canada urged its citizens to “leave Iran now,” warning that hostilities could start with “no warning.”

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Popular Right-Wing YouTuber Under Fire After Supporting Probe to ‘Expose’ Jewish ‘Invasion’ of New Jersey

Nick Shirley speaks during a roundtable on antifa, an anti-fascist movement US President Donald Trump designated a domestic "terrorist organization" via executive order on Sept. 22, at the White House in Washington, DC, US, Oct. 8, 2025. Photo: REUTERS/Evelyn Hockstein

Nick Shirley speaks during a roundtable on antifa, an anti-fascist movement US President Donald Trump designated a domestic “terrorist organization” via executive order on Sept. 22, at the White House in Washington, DC, US, Oct. 8, 2025. Photo: REUTERS/Evelyn Hockstein

American social media personality Nick Shirley, a 23-year-old YouTuber known for his controversial investigative videos, has drawn scrutiny after endorsing a “documentary” about a supposed “Jewish invasion.”

Shirley reposted a message from fellow content creator Tyler Oliveira promoting a 73-minute video claiming to expose a “Jewish invasion” of New Jersey. Oliveira also included a graphic appearing to show Orthodox Jews causing destruction and threatening non-Jews.

In his repost on the X social media platform, Shirley wrote “EXPOSE IT ALL,” a phrase that drew attention over his apparent call to target New Jersey’s Jewish community.

The endorsement came one day after Shirley attend the 2026 State of the Union address as the guest of Republican US Rep. Pete Stauber of Minnesota.

The “documentary” itself focuses on a narrative about Orthodox Jewish communities in New Jersey, including local disputes over welfare and land use. In the film, Oliviera depicts the state’s Jewish community as exploiting the legal system to divert funding from public schools to private Jewish schools and using political leverage to exploit the local non-Jewish community.

Oliveria has an extensive video library in which he posts lengthy documentaries characterizing the presence of local minority communities as “invasions.” In January, he posted a 22-minute video detailing the supposed “invasion” of Indian immigrants into Canada. 

Shirley, a popular right-wing political commentator and self-described investigative journalist, first gained widespread attention in late 2025 after posting a video alleging widespread fraud at Somali-run childcare centers and similar facilities in Minnesota. The video, which received millions of views on social media, led to national debate and political action including the temporary suspension of certain federal funding. 

Upon the release of the investigation, Shirley’s national profile surged dramatically. His video was shared by Elon Musk and US Vice President JD Vance.

“This dude has done far more useful journalism than any of the winners of the 2024 @pulitzercenter prizes,” Vance wrote on X while sharing the video.

Despite the video’s viral success, independent factchecking and state agency records later showed that elements of Shirley’s Minnesota report were either incorrect or lacked sufficient evidence for the claims he made. At least two of the Minnesota facilities featured in his video had been closed for some time, and state officials have not confirmed the specific fraud allegations presented in the video.

Unlike the video focused on Minnesota, the video featuring Jewish families did not uncover any systemic pattern of fraudulent activity, raising questions over the motive of the purported investigation.

Shirley’s call to “expose” the Jewish community of New Jersey comes at a time when, according to recent polling, young Republicans have increasingly embraced antisemitism and conspiracy theories.

Earlier this month, for example, a new survey by Irwin Mansdorf, a fellow at the Jerusalem Center for Security and Foreign Affairs, and Charles Jacobs, president of the Jewish Leadership Project, found that 45 percent of Republicans under the age of 44 said Jews pose a threat to the “American way of life.”

In December, the Manhattan Institute, a prominent US-based think tank, released a major poll showing that younger Republican voters are much less supportive of Israel and more likely to express antisemitic views than their older cohorts.

According to the data, 25 percent of Republicans under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.

Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.

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Jewish Advocacy Groups Sue California Over K-12 Antisemitism

Students from Encinal High School and St. Joseph Notre Dame High School in Alameda, California, participating in anti-Israel demonstration on Jan 26. 2024: Photo: Michael Ho Wai Lee / SOPA Images via Reuters Connect

A coalition of leading Jewish advocacy organizations is suing the state of California for allegedly failing to address “systemic” antisemitic discrimination in K-12 public schools.

Led by the Louis D. Brandeis Center for Human Rights Under Law and StandWithUs, the legal action stems from consecutive years of antisemitic abused perpetrated against Jewish students, parents, and teachers by anti-Zionists at every level of the school system. Court documents shared with The Algemeiner earlier this week revealed new, harrowing accusations of Jews being called “k—kes,” Jewish students being threatened with gang assaults, and K-12 students chanting “F—k the Jews” during anti-Israel demonstrations promoted by faculty.

In one highly disturbing incident described in the legal complaint, fifth graders from the Oakland Unified School District were filmed by the teacher saying “Another major thing that I’ve learned is that the Jews, the people who took over, basically just stole the Palestinians’ land” and “one thing that’s really surprising to me, and that appeals to me is that the US is helping the Jews.” In another incident, the Oakland Education Association confected a curriculum in which the intifada — two prolonged periods of terrorism in which Palestinians murdered Israeli civilians — was taught to third graders as a nursery rhyme.

“The California education system is teaching the state’s children that Jewish Americans and Israelis are racists, white supremacists, oppressors, and baby-killers who should be shunned,” Brandeis Center chairman and former US assistant secretary of education for civil rights Kenneth Marcus said in a statement on Thursday. “The result is not surprising: Jewish children and children perceived as Jewish are bullied and excluded by their peers and harassed by their teachers, who silence, mock, and even segregate them if they speak out. School officials have done little or nothing at all to help these children.”

Litigation related to antisemitic incidents in California K-12 schools surged following Hamas’s Oct. 7, 2023, massacre across southern Israel, which triggered a barrage of antisemitic hate crimes throughout the US and the world. The list of outrages includes a student group chanting “Kill the Jews” during an anti-Israel protest and partisan activists smuggling far-left, anti-Zionist content into classrooms without clearing the content with parents and other stakeholders.

Elsewhere in California, K-12 antisemitism has caused severe psychological trauma to Jewish students as young as eight years old and fostered a hostile learning environment, according to complaints

In the Berkeley United School District (BUSD), teachers have allegedly used their classrooms to promote antisemitic stereotypes about Israel, weaponizing disciplines such as art and history to convince unsuspecting minors that Israel is a “settler-colonial” apartheid state committing a genocide of Palestinians. While this took place, high level BUSD officials were accused of ignoring complaints about discrimination and tacitly approving hateful conduct even as it spread throughout the student body.

At Berkeley High School, for example, a history teacher forced students to explain why Israel is an apartheid state and screened an anti-Zionist documentary, according to a lawsuit filed last year by the Brandeis Center and the Anti-Defamation League (ADL). The teacher allegedly squelched dissent, telling a Jewish student who raised concerns about the content of her lessons that only anti-Zionist narratives matter in her classroom and that any other which argues that Israel isn’t an apartheid state is “laughable.” Elsewhere in the school, an art teacher, whose name is redacted from the complaint for matters of privacy, displayed anti-Israel artworks in his classroom, one of which showed a fist punching through a Star of David.

In September 2023, the Brandeis Center, along with the ADL and the American Jewish Committee (AJC), sued the Santa Clara Unified School District (SCUSD) in California for concealing from the public its adoption of ethnic studies curricula containing antisemitic and anti-Zionist themes. Then last February, the school district paused implementation of the program to settle the lawsuit. One month later, the Brandeis Center, StandWithUs, and the ADL filed a civil rights complaint accusing the Etiwanda School District in San Bernardino County, California, of doing nothing after a 12-year-old Jewish girl was assaulted, having been beaten with stick, on school grounds and teased with jokes about Adolf Hitler.

“Jews consistently are being targeted with hostility because of who they are, including in California and particularly in K-12 public schools. This lawsuit seeks to remedy that,” StandWithUs chief executive officer Roz Rothstein said in Thursday’s press release. “It is imperative that California K-12 schools not be co-opted by those seeking to indoctrinate students into antisemitic hate. However, Jewish students and parents indicate that this is precisely what is happening in California. Shockingly, those tasked with enforcing non-discrimination laws in our schools have failed to intervene effectively to put a stop to this growing problem.”

She added, “This lawsuit was necessitated by that systemic failure and seeks to ensure, going forward, that California’s Jewish students are protected and have access to an education free from discrimination.”

Follow Dion J. Pierre @DionJPierre.

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