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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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VIDEO: Moishele Alfonso on the new book of I. L. Peretz stories for students
לכּבֿוד דער פּובליקאַציע פֿונעם ביכל „אויפֿן װעג: זיבן דערציילונגען פֿון י.־ל. פּרץ“ — אַ זאַמלונג ספּעציעל געמאַכט פֿאַר סטודענטן — קען מען איצט זען אַן אינטערוויו מיטן ייִדיש־לערער משהלע אַלפֿאָנסאָ, וואָס האָט פֿאַרקירצט און באַאַרבעט די דערציילונגען.
אין דעם אינטערוויו דערציילט אַלפֿאָנסאָ וועגן דעם פּראָצעס פֿון שאַפֿן דאָס ביכל, און לייענט געקליבענע אויסצוגן דערפֿון. דער אינטערוויו, געפֿירט פֿון אלי בענעדיקט, איז געשטיצט געוואָרן פֿון דער ייִדיש־ליגע, וואָס האָט אויך אַרויסגעגעבן דאָס לייענביכל.
דאָס נאָוואַטאָרישע ביכל גיט דעם לייענער אַ צוטריט צו קלאַסישע ייִדיש־דערציילונגען דורך אַ זײַט־בײַ־זײַטיקן גלאָסאַר, שמועס־פֿראַגעס און קלאַנג־רעקאָרדירונגען פֿון די מעשׂיות.
משהלע אַלפֿאָנסאָ איז אַ ייִדיש־לערער בײַם ייִדישן ביכער־צענטער זינט 2019. אין 2022 האָט ער, דורכן פֿאַרלאַג „אָלניאַנסקי־טעקסט“, טראַנסקריבירט און אַרויסגעגעבן יצחק באַשעוויסעס בוך „שׂונאים: די געשיכטע פֿון אַ ליבע“. דער ראָמאַן איז אַרויס אין המשכים אינעם פֿאָרווערטס אין 1966, און ס’איז דאָס ערשטע מאָל וואָס שׂונאים איז אַרויס אין בוכפֿאָרעם אויף ייִדיש.
דאָס ביכל קען מען באַשטעלן דאָ.
The post VIDEO: Moishele Alfonso on the new book of I. L. Peretz stories for students appeared first on The Forward.
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VIDEO: Peter, Paul and Mary’s “Light One Candle” — in Yiddish
If, like me, you enjoy listening to old recordings of the iconic folk group Peter, Paul and Mary, you may want to check this out: a new Yiddish version of their Hanukkah song “Light One Candle,” sung by another talented trio — Rabbi Avram, Elisha and Sarah Mlotek. (A transliteration of the lyrics appears beneath the video below.)
The three siblings are the grown children of Zalmen Mlotek, musician and director of the Yiddish National Theater Folksbiene, and his wife, Debbie Mlotek. Rabbi Avram is a writer, Elisha is a filmmaker and Sarah is studying music at a conservatory in Israel — and just became a mom.
Their singing is backed up by C. Joseph Lanzbom on guitar and Elisha on percussion.
The original song, which was written by Peter Yarrow, became an anthem for the Soviet Jewry movement in the 1980s, symbolizing their struggle for freedom. It was translated into Yiddish by the theater producer Moishe Rosenfeld and Avram Mlotek.
“‘Light One Candle’ was one of our Bubbe’s favorite songs every time we got together for a Hanukkah sing-along,” Avram said. Their Bubbe was the renowned scholar of Yiddish song, Chana Mlotek. For many years, she and her husband, the Yiddish cultural activist Yosl Mlotek, ran a column about Yiddish songs and poetry in the Forward.
Although Hanukkah is still a month away, Bubby Chana’s grandchildren had a meaningful reason for publishing it now: This week marks her yortzeit.
TRANSLITERATION
Eyn likht shaynt far di heldishe kinder
A dank vos dos likht geyt nit oys
Eyn likht shaynt far di payn un di laydn
Di sakone’z geven azoy groys
Eyn likht flakert far korbones un laydn
Az yoysher un frayhayt zol zayn
Eyn likhtl flakert far khokhme un visn
Far frayhayt un sholem zol zayn.
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
Eyn likht flakert tsu gebn undz koyekh
Az eybik mir’n blaybn getray
Eyn likht flakert far mentshn vos laydn
Oykh mir zenen nisht geven fray
Eyn likhtl flakert far zise khaloymes
Tseteyln zol undz nisht der kas
Un eyn likhtl flakert tsu haltn tsuzamen
Mit sholem un mer nisht kayn has
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
Vos iz di mayse vos iz azoy tayer
Vos lebt eybik in undzer flam?
Vos iz di shvue tsu fargangene doyres
Az es lebt undzer folk, undzer am?
Mir kumen, mir geyen, mir hofn, mir gloybn
Az yoysher vet vern der klal
Dos iz der viln, dos iz di shvue
A shenere velt iberal!
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
The post VIDEO: Peter, Paul and Mary’s “Light One Candle” — in Yiddish appeared first on The Forward.
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Report: Regime Change Not Ruled Out as US Mulls Escalation Against Venezuela
Venezuelan President Nicolas Maduro speaks during a march amid the disputed presidential election, in Caracas, Venezuela, Aug. 3, 2024. Photo: REUTERS/Maxwell Briceno
i24 News – The United States is poised to launch a new phase of Venezuela-related operations in the coming days, as the US administration of President Donald Trump ratchets up pressure on President Nicolas Maduro’s government, Reuters reported Saturday citing four officials familiar with the matter. An escalation that would go so far as overthrowing Maduro’s dictatorial regime could not be ruled out, it is understood.
The report could not provide the exact timing or scope of the new operations, nor confirm that Trump had made a final decision to act. Reports of looming action have proliferated in recent weeks as the US military has deployed forces to the Caribbean amid worsening relations with Venezuela.
Two of the US officials said covert operations would likely be the first part of the new action against Maduro. Another “senior administration official” said he did not rule anything out regarding Venezuela.
“President Trump is prepared to use every element of American power to stop drugs from flooding into our country and to bring those responsible to justice,” the official was quoted as saying.
Also on Saturday, three international airlines canceled their flights departing from Venezuela, the day after the US Federal Aviation Administration warned major airlines of a “potentially hazardous situation” when flying over the country.
Brazil’s Gol, Colombia’s Avianca and TAP Air Portugal canceled their flights departing from Caracas on Saturday, according to Flightradar24 and the official website of Simon Bolivar Maiquetia International Airport.