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Breads Bakery employees unionize, call for end to Jewish Israeli owners’ ‘support for the genocide in Gaza’

(New York Jewish Week) — Employees at New York City’s biggest Israeli bakery chain are seeking to form a union — and one of their top demands is “an end to this company’s support of the genocide happening in Palestine.”

As an example, they cited Breads Bakery’s participation in last year’s Great Nosh, a citywide festival of Jewish food held on Governor’s Island.

“The workers refuse to participate in Zionist projects such as fundraisers that support the ‘Israeli’ occupation of Palestine, baking cookies with the ‘Israeli’ flag, and catering events such as the Great Nosh, which are connected to organizations that donate millions each year to the IDF,” the union, which is calling itself Breaking Breads, said in a statement issued Tuesday.

The employees at Breads, a spinoff of a Tel Aviv bakery with six outposts in New York City, have teamed up with the United Auto Workers to form their union. They are alleging poor working conditions, low and unfair pay and a lack of “respect” from management.

But they also are calling on the bakery’s operators, CEO Yonatan Floman and founder Gadi Peleg, to end Breads’ ties to Israel. Both men are themselves Israeli, and Breads’ menu features items from across the Jewish diaspora that are popular in Israel, such as rugelach, challah, bourekas and its award-winning babka.

“We cannot and will not ignore the implicit and explicit support this bakery has for Israel,” Breaking Breads posted on Instagram on Jan. 1 in a statement that appeared in English, Spanish, Arabic and French. It said it had announced itself to Breads’ management days earlier.

“We see our struggles for fair pay, respect, and safety as connected to struggles against genocide and forces of exploitation around the world,” the statement continued. “There are deep cultural changes that need to happen here, and we need to see accountability from upper management.”

To form a union under federal law, at least 30% of workers must sign on. Now, if the bakery does not agree to voluntarily recognize the union, Breaking Breads can petition the National Labor Relations Board for an election to be legally recognized. It’s rare for unions to announce themselves at the threshold, as Breaking Breads did, more often waiting until at least twice as many workers join in as a show of strength and a safeguard against challenges.

A representative from Breads Bakery did not respond to a request for comment.

Breaking Breads declined to speak further with the Jewish Telegraphic Agency, and referred back to the press release.

Breads is not the first employer to face worker demands related to support for Israel. In November 2023, about a month after the Oct. 7 Hamas attack on Israel, five employees at New York’s Café Aronne quit after learning of the owner’s public support for Israel; volunteers stepped up to help run the café.

In 2024, employees at a Detroit bagel shop either quit or were fired following a dustup with management when their concerns about work conditions merged with their criticism of Israel. Earlier this year, workers at Alamo Drafthouse, a movie theater chain, petitioned their employer not to show the film “September 5,” calling it “Zionist propaganda.”

And in Philadelphia, workers were among those who protested after the celebrity chef Mike Solomonov’s restaurant group, CookNSolo, donated to United Hatzalah, an Israeli rescue service, soon after Oct. 7.

Breads, too, staged an emergency fundraiser to benefit Israel shortly after Oct. 7. The bakery worked with the Israeli food influencer (and now bakery owner himself) Ben Siman-Tov to create heart-shaped challahs that sold for $36 to benefit Magen David Adom, Israel’s national organization responsible for emergency pre-hospital medical care and blood services. The bakery raised more than $20,000 amid a stronger-than-anticipated response.

Peleg and Floman also donated Breads’ signature black-and-white cookies to a bake sale fundraiser that raised $27,000 for Israeli food relief efforts in the wake of Hamas’ attack.

“What happened in Israel was an act of pure evil,” Peleg said at the time. “What we are doing is an act of pure good.”

Such fundraisers would be prohibited if the union succeeds in being recognized and negotiates a contract reflecting its demands. So, too, would the ability of customers to order Israeli flags on custom products, which Breads produces for private events.

Breaking Breads is explicitly positioning itself in the context of Jewish baking labor history. In its statement, it says it is the largest New York City craft bakery union since the 1920s, when Bagel Bakers Local 338 had roughly 300 craftsmen across the city. In the 1960s, Local 338 was nicknamed the “bagel mafia” after it prevented the Italian mob from entering the industry.

Breads Bakery employs 275 workers overall. In its statement announcing itself, Breaking Breads alleges a host of offenses, including deference to violent customers, failure to follow regular schedules for workers, and telling workers that they cannot speak Arabic in the cafes.

For some Jewish Breads fans, the union’s objections to expressions of support for Israel were surprising.

“I think it’s ridiculous to work for a Jewish-slash-Israeli-owned company and then be appalled by their policies and affiliations,” said Morgan Raum, a Jewish food influencer who has promoted Breads in the past.

Raum said the union’s boycott of events like The Great Nosh, for which she sat on the host committee, was especially galling.

The event on Governor’s Island last June drew 2,000 people and had a waitlist of another 2,000. It was not billed as a fundraiser for Israeli organizations, or as an Israeli food event — but some of its supporters and vendors are Israeli, and have fundraised for Israeli causes, such as supporting border communities after Oct. 7, providing trauma care, or providing rehabilitation and civilian reintegration services for injured Israeli soldiers.

Jewish Food Society, the Great Nosh’s lead organizer, did not respond to a request for comment on the Breads unionization effort. UJA-Federation of New York, which gave $500,000 to the event and also raised $800 million for Israel after Oct. 7, also declined to comment.

“I think it’s antisemitic to target the Great Nosh,” Raum said. “Tons of organizations and events are connected to organizations that donate or are affiliated with or support Israel. So it would be extremely hard to navigate anything, any event, any world in which you’re not doing so.”

The post Breads Bakery employees unionize, call for end to Jewish Israeli owners’ ‘support for the genocide in Gaza’ appeared first on The Forward.

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Here Are Some Positive Local Developments in Support of Israel You Haven’t Heard About

Tennessee State Capitol Building in Nashville. Photo: Andre Porter/Wikimedia Commons.

On April 27, 2026, Tennessee Governor Bill Lee (R) signed legislation requiring state agencies to use the geographic name “Judea and Samaria” instead of “West Bank” in official state materials. Known as the “Recognizing Judea and Samaria Act,” the law asserts that these terms are historically and Biblically accurate.

Just the week before, the members of the Arizona House passed a nonbinding resolution saying the same thing, after the Arizona Senate approved the legislation in February.

These pro-Israel bills earned little press in the Jewish community and even less in the general media outside of Tennessee and Arizona. Americans of all faiths who support Israel should applaud the lawmakers in both Arizona and Tennessee for their leadership and commitment to historical truth. At a time of increasing misinformation and the targeting of Israel, this bill sends a clear message about the significance of recognizing the Jewish people’s deep ties — dating back to Biblical times — to the Land of Israel.

The city of Hebron is in Judea and is the ancient resting place of Abraham and Sarah, Isaac and Rebecca, and Jacob and Leah. There are so many other links and ties proving the deep and continuous Jewish presence in the land, and these bills acknowledge that. 

What’s more, this is a defeat for anti-Israel radicals in Tennessee who fought against the bill. The New York Times reported about those efforts: “The day of lobbying this month in the State Capitol in Nashville, coordinated by the American Muslim Advisory Council, attracted more than 100 Muslim students and community leaders.”  

One year ago, Arkansas state legislators passed their “Recognizing Judea and Samaria Act,” following a 2023 Arkansas General Assembly resolution urging the use of the term “Judea and Samaria” instead of “the West Bank” in official state language.

While it can be argued that Arkansas, Tennessee, and Arizona are right leaning states, they often have Democratic or moderate trends and representatives. For example, from December 2020 through the beginning of 2023 neither of Arizona’s two senators were Republican. While Arizona Republicans control the state legislature, the margin is far from wide with just a handful of seats separating the parties.   

Given the unprecedented levels of anti-Israel activity in both parties and the fact that anti-Zionists radicals are winning the anti-Israel legislation fight in far too many parts of the country, the question of how these seemingly symbolic wins matter is a legitimate one to ask.

Tip O’Neill, the Speaker of the House from 1977 to 1987, is remembered for coining the saying that “all politics is local.” From Jimmy Carter to Barack Obama, how many politicians serve early in their careers in their state legislatures? What’s more, these efforts force anti-Israel activists to play defense and occupy their time with things other than BDS, as was the case in Tennessee. 

These are the kinds of innovative, accessible, and positive initiatives that the pro-Israel community should pursue much more frequently. Our confidence has been shaken by the harsh criticism of Israel from far too many on Capitol Hill, and these local efforts have been missing from our playbook for much longer than may have been reasonable. If only a handful more states enact such legislation, it will still be well worth it. Correcting false narratives and fighting for a cause you believe in is always worth it.

Moshe Phillips is national chairman of Americans For A Safe Israel, AFSI, (www.AFSI.org), a leading pro-Israel advocacy and education organization.

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How the Media Erases the Voices of Millions of Iranians

Cars burn in a street during an anti-regime protest in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS

A recent CNN article by Iranian freelance photojournalist Maryam Rahmanian, in collaboration with Kyle Almond and Brett Roegiers, purports to feature pictures and interviews of “everyday Iranians” amidst the war.

In “‘Nothing feels normal anymore’: How everyday Iranians are coping with war,” CNN claims to depict the average Iranian, but it should raise eyebrows. Whether a result of biased or gullible journalism, the CNN article fails to accurately inform its audience. 

While there are no reliable surveys, there is clearly a significant portion of Iranian society that supports the war out of desperation, hoping for regime change.

Just four months ago, the Islamic Republic responded to mass protests with extreme violence, killing up to 36,500 protesters.

More were executed in the aftermath despite President Donald Trump’s clear red line warning the regime against killing protesters. Many Iranians posted videos of themselves asking President Donald Trump to militarily intervene.

In the early days of the war, many Iranians also posted videos of themselves thanking President Donald Trump and dancing in public. Then came the mass celebrations that erupted on Iranian streets following the killing of Iranian Supreme Leader Ali Khamenei by Israeli forces.

Anti-regime sentiments have been noted elsewhere in the media, too. Left-wing, diaspora Iranian journalist Arash Azizi wrote for The Atlantic that he was surprised that even Iranian socialist activists, typically biased against war and especially against the United States, were sympathetic and supportive of a military intervention.

NPR interviewed Iranians who had fled the war to Iraq and Turkey and reported that “most people told us they supported the strikes.”

After two months of war, Iranian attitudes have undoubtedly shifted, but in which direction we cannot know, given the regime-enforced Internet blackout in Iran. But anecdotal evidence — including my own conversations with those in Iran — suggests that a large portion of the population continues to hope that the hostilities resume until the regime falls.

Euronews’ Persian service recently published interviews of Iranians showing a divide between those who want the war to resume to bring down the Islamic Republic and those who oppose it, including those who have changed their minds since the war began.

Honest journalism would have reflected the diversity of views. But Rahmanian’s report instead falsely depicted Iranian views as monolithic against US and Israeli strikes.

Her first subject told her, “When I stepped outside, the atmosphere felt very different,” adding, “The streets were extremely crowded. Mothers were crying. A route that usually takes me 40 minutes took nearly three hours.”

A second subject said, “Fear quickly settled in. I live next to a mosque, and that made everything more frightening. I kept thinking it might become a target.”

These are common reactions to war, and that is precisely the problem. Iran is not a normal society at war. When it comes to Iran, anti-war and patriotic sentiments common among war-torn nations tell only a partial story when another significant portion of society invited foreign militaries to liberate them.

The context of the previous conflict is informative. The Twelve-Day War created a perception that military action would be light, and many Iranians assumed this war would look the same. They were wrong, but that group of people did not have a representation hearing in the CNN article. 

One comment stood out. A 35-year-old woman, Salemeh, told Rahmanian, “I jump at every noise, wondering if something has been hit again,” adding, “There is construction near our house, and even those constant sounds make me anxious.” This recalled a conversation I had with a woman in her 60s from Tehran two weeks before the war, who told me the same thing almost word for word.

“There is construction by our apartment,” she told me, “At every loud sound, everybody jumps, asking, ‘Did [America] finally hit?’”

There is a key difference: The woman I talked to was excited about the prospect of war, hoping that it would take down the Islamic Republic. She told me, “I heard a very loud noise one day while in the shower.” She went on, “Convinced that the war had started, I excitedly jumped out to celebrate, naked, only to be disappointed.”

Another woman I interviewed weeks into the war, with the pseudonym Golnaz, whose home had been destroyed in a strike, told me that the destruction had made her even more supportive of the war. She explained that, because the price the nation had paid was so high, she did not want the war to stop before the regime fell, for the destruction to have been all for nothing.

She told me, “Do not let the war stop until they surrender.”

None of Rahmanian’s subjects said that they had previously supported the war, but several were against it in the outset. One woman, Akram, 63, told her, “I believe Israel and the United States have manipulated the situation, and I am proud that we have stood against a superpower and defended ourselves. For me, it is an honor to stand firm and say we resisted.”

While opposition to Israel persists among the older generations of Iranians (but not among the youth), anti-Americanism has been out of the mainstream for decades. The average Iranian does not view the “resistance” favorably. A plurality blamed only the regime for the Twelve-Day War, with 69 percent saying that “the Islamic Republic should stop calling for the destruction of Israel.” In other words, while CNN and Rahmanian claim that they were representing the everyday Iranian, they had to reach for the fringe.

The network also failed to provide readers with important context, shaping the credibility of the sentiments expressed. The Islamic Republic has been persecuting, even executing, those who have supported the war. For Iranians to publicly support the US and Israeli strikes is to put their lives on the line. Rahmanian, Almond, and Roegiers did not disclose this important context. The authors also failed to mention the January protests, during which many more Iranians were killed over four days than during 39 days of bombardment.

The largest news organization in the world should know better. There are a plethora of images and social media posts that confirm that a large number of Iranians have supported the war throughout. Many have even recorded themselves on rooftops cheering for the American and Israeli F-35s flying over their heads.

CNN should also know, and have reported on, the threat Iranians face for speaking out against the regime. It is also obvious that no journalist in Iran would be safe reporting on these matters for an American outlet, an act the regime equates with treason. By selling this one-sided story as the mainstream view in Iran, CNN erased the millions of desperate Iranians suffering under the thumb of the Islamic Republic’s oppression. 

Shay Khatiri is an immigrant from Iran and a media researcher at CAMERA, the Committee for Accuracy in Middle East Reporting and Analysis, where this article also appeared. 

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It Doesn’t Begin With Bricks; How to Stand Up to Jew-Hatred Today

A man walks through the grounds of the former Nazi German Auschwitz death camp for the annual International “March of the Living” in Oswiecim, Poland, April 18, 2023. Jakub Porzycki/Agencja Wyborcza.pl via REUTERS

My friend Abe Foxman who headed the ADL for many years and who passed away this week, used to say that the Holocaust didn’t begin with the bricks manufacturing the Concentration camps — it began with words and hate speech.

Words transformed Jews into something less than human beings, which allowed Nazis and their allies to dehumanize Jews. By dehumanizing Jews, it became possible — and much easier — to mass murder millions of them.

That same process is happening right now, all over the world.

This week, I attended the 90th anniversary of the founding of the World Jewish Congress (WJC) in Geneva. Representatives from almost 100 countries, as well as government representatives whose job is to fight antisemitism, were there. Each had a story to tell — a story of a world we never thought we would have to face again. It was two full days of stories.

But stories were not the main focus of the conference. Efforts to combat hate and antisemitism all over the world were on full display. In fact, 32 Special Envoys and Coordinators Combating Antisemitism from more than two dozen countries and international organizations issued a unified declaration from Geneva reaffirming a shared commitment to protect Jewish life and confront antisemitism in all its forms.

The joint statement — signed by representatives from the United States, European nations, Israel, Australia, Canada, the Organization of American States, OSCE, European Commission, and others — warns that antisemitism is no longer a marginal phenomenon, but an escalating global threat targeting Jewish communities, democratic values, and the foundations of free societies.

The signatories called for strengthened security for Jewish communities, prosecution of antisemitic offenders, expanded Holocaust education, and coordinated international action to combat the spread of antisemitic hatred online and offline.

Importantly, the statement demonstrates that despite political differences or differing national approaches, democratic nations remain united in the understanding that antisemitism cannot be tolerated — anywhere, at any time, or under any pretext.

Besides the Jewish leaders and the government representatives, three representatives stood out. The WJC gave a special Resilience Award to the parents of Ran Gvili, the police commander who was killed on October 7 and whose body was the last Gaza victim returned to Israel.

Second, Ambassador Rabbi Yehuda Kaploun, Special Envoy to Monitor and Combat Antisemitism from the US Department of State, was front and center, telling the crowd that this US administration is taking the lead in combating antisemitism worldwide.

Third, Mathias Döpfner, the CEO of Axel Springer SE, delivered a sweeping and uncompromising address before the World Jewish Congress Governing Board on Monday, declaring that antisemitism has become a global ideological movement threatening not only Jewish communities, but the future of Western civilization itself.

Speaking in front of the senior Jewish communal leaders, diplomats, and government officials, Döpfner condemned the worldwide surge in anti-Jewish hatred following the October 7 Hamas terror attacks, and delivered a forceful defense of Zionism, democratic values, and Israel’s right to defend itself.

“Right after the images of the victims were seen, the downplaying began. Right after the names of the murdered were known, the justifications began,” Döpfner declared.

Arguing that anti-Zionism has become the modern vehicle for antisemitism, Döpfner stated, “It is not Zionism that is racism. Rather, anti-Zionism is racism.”

“What does not make sense to me is this: Why should Zionism be an idea and a goal that only Jews can embrace?” he continued. “I am a Zionist.”

Declaring support for Israel inseparable from the defense of democracy and Enlightenment values, Döpfner defended, “A people’s right to live in safety. The right to defend oneself. The right not to be dependent on the mercy of others again. Anyone who questions these rights is not only questioning Israel — but the principles upon which free societies are founded.”

Throughout the address, Döpfner warned that antisemitism has entered what he described as a dangerous new phase fueled by ideological radicalization, elite institutional failure, and social media amplification.

“Antisemitism is no longer a dark shadow from Austria and Germany,” Döpfner said. “Since then, it has become a global export hit.”

Warning specifically about the rise of extremist ideologies within parts of Western political and cultural movements, Döpfner declared: “We must expose ‘woke’ ideology as a Trojan horse for antisemitism and Islamism.”

Calling for “new thinking and most importantly, new actions,” Döpfner outlined a five-point plan to confront the crisis, including a “zero-tolerance policy toward open hatred of Jews,” stronger action against antisemitic incitement online, expanded Holocaust education, and greater support for Jewish life in Europe.

Döpfner concluded the address with a call for solidarity with Israel and the Jewish people: “We shall all be Zionists!”

Döpfner stands in stark contrast to most of the press around the world. We should applaud him for his words and actions, and hope they are finally replicated elsewhere.

J. Philip Rosen is currently Chairman of the American Section of the World Jewish Congress and Board Member of Yeshiva University, as well as several other Jewish causes. He was Vice-Chair of Birthright Israel for many years. 

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