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Citing industry changes, Kosherfest, oldest kosher food fair, announces its end

(JTA) — After more than three decades, an annual trade show of kosher foods that saw the evolution of the cuisine in America grow from gefilte fish and pastrami to “facon,” gluten-free cookies and CBD gum is no more.

“Exhibitors feel Kosherfest has run its course,” the company that organized the two-day event, Diversified Business Communications, announced on Wednesday.

The company’s statement attributed the decision to shifts in the supermarket industry and in how stores display and purchase kosher products. Buyers for supermarkets, it said, are increasingly likely to buy kosher products at general trade shows rather than events specific to kosher food.

“As this buyer is responsible for sourcing and purchasing a wide array of products, they are more likely to attend food events displaying items not just exclusive to kosher,” the company said. “A certified kosher only food show such as Kosherfest is too niche for their attendance.”

The decision to cancel Kosherfest — which has included more than 325 exhibitors displaying their products and has drawn as many as 6,000 attendees each fall — comes as kosher food has gone mainstream. As of 2018, according to the Boston Globe, some 40% of packaged food and drink sold in the United States was certified kosher. Last year, Rabbi Eli Lando, the executive manager of OK Kosher, a certification agency, said Jews make up just 20% of kosher products’ consumer base, according to the publication Food Dive.

At the same time, supermarkets and other pillars of the kosher marketplace have been joined by social media influencers in promoting new food products to Jews who keep kosher. That shift was accelerated during the pandemic, when Kosherfest was suspended for a year before returning to muted crowds in 2021. Recently, it had been showing signs of strain. Last year, the fair was still recruiting vendors just days before its opening. Vendors who had reserved booths for this year will have their payments refunded, the company said.

Some longstanding Kosherfest attendees thought the show had shifted to cater too much to influencers, while some influencers said the show never felt totally accessible to them.

“The food industry has evolved and social media influencers definitely have a voice and a presence and they get products in front of consumers,” said Chanie Apfelbaum, a kosher cookbook author and social media personality under the moniker “Busy in Brooklyn.” “So, it’s definitely something that was necessary that they weren’t really ready to bring to the table.”

Apfelbaum, who said she had been introduced to Korean cuisine after meeting a chef at Kosherfest, will be hosting a cooking competition at Kosher-Palooza, a new event that will take place later this month at the same New Jersey convention center that previously hosted Kosherfest.

Kosher-Palooza is geared to individual consumers, according to its website, with wine tastings, blind taste tests and cooking demonstrations taking place alongside displays of new products.

“You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof,” announced a press release for the event distributed last month.

Among the companies highlighted on Kosher-Palooza’s website is KosherCatch, a New England-based fresh fish company. Its founder, Jeffrey Ingber, said he had been a longtime Kosherfest attendee but thought the show had waned recently.

“Over the past 10 years there was nothing new to see, which is a surprise because there are emerging products and new products and creative products coming out every year by manufacturers,” he said.

Apfelbaum said she had seen the same thing. “Definitely Kosherfest in the last couple of years has been very disappointing for anyone that’s in the industry,” she said. “I just found there weren’t that many vendors anymore. It really had slowed down.”

The demise coincided with a rapid explosion of accessible kosher products — in some ways making the show a victim of the success of its field.

“This year we’re celebrating the centennial of American kosher certification, and efforts by certifiers during that century have left the kosher industry in an excellent position,” said David Zvi Kalman, a scholar at the Shalom Hartman Institute of North America who studies trends in Jewish life.

“The fact that there are kosher products up and down the supply chain means that manufacturers can easily source kosher ingredients, and ingredient manufacturers have an incentive to certify to stay competitive,” Kalman added. “While effective marketing has been important to the industry’s growth — it saved the [Orthodox Union] from a period of stagnation in the 1950s — there are now strong network effects that encourage companies to certify even without the help of events like Kosherfest.”

In a statement commenting on the end of Kosherfest, its founder, Menachem Lubinsky, said he was proud of the show’s 33-year run. Lubinsky sold the show to Diversified Business Communications in 2004 but remained involved in its production.

“Looking back, I can proudly say that the show was an amazing run and the impetus for a glorious chapter in the growth of kosher and the Jewish community,” Lubinsky wrote.

“The last three plus decades of the show was a period when tens of thousands of products became kosher, dozens of huge modern kosher independent supermarkets were launched, there was an explosion of kosher restaurants of diverse themes, dozens of new kosher cookbooks published, and we witnessed the advent of a new era in social media and the Internet to name but a few of these gigantic accomplishments,” he added. Kosher became popular in every area of life.”

With kosher products readily available in many places, observers said kosher-keeping consumers are increasingly looking for unique or boundary-pushing food experiences — a niche promoted by Fleishigs Magazine, a lead sponsor of Kosher-Palooza. “More than just the authority on kosher cooking, Fleishigs serves up kosher like never before,” the magazine, whose name is a Jewish term for meat dishes, promises.

“Kosher consumers are demanding fresh, new products that we want to see on the market and that’s what we want,” Apfelbaum said. “That’s what we’re looking for.”

One convener of discussion about new frontiers in kosher dining is Elan Kornblum, publisher and president of the Great Kosher Restaurants Magazine and the creator of the Great Kosher Restaurant Foodies Facebook group, which boasts more than 82,000 members. Kornblum will be hosting a meet-and-greet at Kosher-Palooza but this week took a moment to lament Kosherfest’s end in his Facebook group.

“In the 20 years I went, I certainly have had great memories, met some great people from all over the world and did a lot of business here,” he posted about Kosherfest. “Sad to see it end.”


The post Citing industry changes, Kosherfest, oldest kosher food fair, announces its end appeared first on Jewish Telegraphic Agency.

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In a viral social media showdown, a glimpse of the real Israel

In amateur video footage circulated across Israeli social media in recent weeks, a disturbing scene unfolds. A young man in his mid-twenties, wearing a military-style jacket, looms over a silver car in the heart of Tel Aviv. Inside the vehicle sits an 89-year-old man, mouth agape, expression frozen.

“Dictator! Khamenei!” the young man shouts, his voice sharp, emotional and aggressive.

The young man was Mordechai David, a provocateur who has been documented in a series of confrontations with public figures, journalists and protesters, adopting a style built on creating moments designed for virality. The elderly passenger was former Supreme Court president Aharon Barak — the man whom Prime Minister Benjamin Netanyahu’s propaganda machine has painted as a demon, blamed for building, during his tenure in the 1990s, an allegedly over-independent judiciary that supposedly obstructs “governance” by a government eager for unrestrained power.

David, raised in Bnei Brak as the son of a convert to religious life, has become something of a celebrity. His past includes multiple criminal highlights. Blocking Barak’s car may have marked his peak. In a subsequent social-media video, David “apologized” for not blocking Barak’s vehicle “more.”

Two different visions of Israel

David’s stunt is one of several intertwined recent stories in Israel that, between them, outline the contours of a deeper struggle over the character of its society. It is a clash between two fundamentally different visions for the country. And Israel’s fate hangs in the balance.

David’s is a political culture where perpetual confrontation and boundary-breaking increasingly define public behavior. On the other side sits Lucy Aharish, a 44-year-old journalist who grew up in Dimona.

Aharish studied political science at the Hebrew University, and over the years has worked at a variety of radio and TV stations in Israel, including I24News in English, a channel on which I also frequently appear. Today, she hosts a current affairs program. The mother of a little boy, she is also a fierce opponent of Netanyahu and his circle.

That has attracted the ire of the Netanyahu machine’s street rabble. This week, Mordechai David arrived at her doorstep with a megaphone. According to reports, David and one of his followers managed to enter her building — and at the entrance, a tense confrontation unfolded.

This requires the introduction of another character: Tsahi Halevi, 50, an artist of unusual charisma. He is a singer and highly accomplished actor who portrayed Naor in the internationally acclaimed series Fauda, a character admired for intelligence, composure and moral clarity.

In a twist that could only occur in Israel, Halevi also partly plays himself. The son of a Mossad officer, he, like Naor, served as an officer in an elite undercover unit. On Oct. 7, 2023, he volunteered for reserve duty and rushed to the scenes of devastation, where he helped save many lives.

Matan Gendelman, a survivor of the Kfar Aza massacre, recently recounted in Israeli media that Halevi helped rescue her trapped family members after being directed to the scene by his wife, who received the family’s location through social media.

His wife is Lucy Aharish. “Pure gold, the salt of the earth,” Gendelman said of the couple.

The likes of David would vehemently disagree.

Why? Because Aharish, in addition to being a Netanyahu critic, is a member of Israel’s Arab minority. And because Aharish and Halevi are a mixed couple, the hostility against them burns even more intensely.

Back at their house, there was a scent of violence in the air as the decorated officer and provocateur traded barbs.

“You come to my home?” Halevi challenged; “I feel like protesting against your wife!” David replied. “How far do you want this to go?” Halevi asked, menacingly, as police separated the two. The police dragged David away, but he ensured himself another viral success; his future may hold a respectable place on the Likud list for the Knesset.

‘The affliction of Israeli society’

Aharish chose to respond on television. “Bullying — this is the affliction of Israeli society,” she said. “It is escalating. We see it in the streets, on the roads, in public discourse — and now it has reached my own doorstep.”

Worse, she added, “The spirit of this government is a bad spirit that encourages bullies. I will not bow my head before these inciters.” She also addressed Netanyahu directly: “This is precisely your way, Mr. Prime Minister — not to see, not to hear, not to know what is happening under your nose. … One day, these bullies will reach your doorstep as well.”

In the vision of Israel embodied by Aharish and Halevi, with their impassioned but civil approach, even the most fierce political disagreement remains bounded by restraint. An important distinction is drawn between rival and enemy.

In that advanced by David, those boundaries erode. Confrontation becomes personal. Intimidation is standard.

The first vision leads to an Israel that strives for peace within itself and with its neighbors, and remains a prosperous liberal democracy grounded in basic rights and openness to the world. The second leads to an unstable, isolated and increasingly theocratic state, which will be in constant conflict with its neighbors, and from which the most productive citizens will steadily depart. In short order it will be unrecognizable, and nothing will be left of “Start-Up Nation.”

The 2026 elections, which must be held by October, will not merely determine a government. They may decide with finality which of these two Israels prevails. And after four years of trauma under Netanyahu’s far-right government, there is urgency in the air.

The post In a viral social media showdown, a glimpse of the real Israel appeared first on The Forward.

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Trump’s pick for surgeon general gets her ‘daily dose of inspiring Kabbalah wisdom’

Casey Means, President Trump’s nominee for U.S. surgeon general, preaches a broad, loosely-defined spirituality that blends ideas such as the “divine feminine,” meditation, and connection with nature. In her email newsletter, she has endorsed practices such as full moon rituals and talking to trees. And, though she was raised Roman Catholic, she has expressed interest in kabbalah, the ancient Jewish mystical tradition focused on esoteric interpretations of scripture and the nature of the soul, the cosmos, and the divine.

In May 2025, she wrote about drawing inspiration from Kabbalah teacher and influencer David Ghiyam to help deal with those who judge her for taking breaks from work to rest and recover during certain phases of the lunar cycle, which she views as essential to “feminine creativity.” She directed her readers to follow Ghiyam “for a daily dose of inspiring Kabbalah wisdom.”

Cathy Heller, a Jewish wellness influencer who preaches mindfulness and manifestation drawing on her studies of Jewish mysticism with rabbis in Israel, told the Forward in a phone interview that Means is a close friend — and often asks her to share wisdom about the Torah and kabbalah.

“She loves it,” Heller said. “She sees such beauty and wisdom in this body of work, and how universal it is and how applicable it is.”

Means’ interest in mysticism expands well beyond kabbalah. In Good Energy, a book she co-wrote with her brother, Calley Means, who works as a senior advisor to Health and Human Services Secretary Robert F. Kennedy Jr., she quotes Rumi, an influential figure in Sufism — the mystical dimension of Islam — and encourages her readers to practice yoga, tai chi, or qigong, try aromatherapy, and consider taking psychedelics. She has also opposed bans on raw milk despite the risk of serious bacterial infections, said more research is needed on a possible link between vaccines and autism, and criticized hormonal contraception as reflecting a “disrespect of life.”

Means’ interest in Kabbalah seems to reflect less a desire to engage in Jewish religious observance than a core belief of the Make America Healthy Again movement: that physical ailments often have underlying spiritual causes, and that tapping into the mind-body connection has the power to heal. Her promotion of kabbalah also represents the further mainstreaming of an ancient practice once reserved for only the most learned of Jewish scholars — repackaged for non-Jewish audiences and finding its way into spaces as unlikely as the U.S. Public Health Service.

“The idea that it’s controversial that we should BOTH trust unbiased scientific information AND our divine intuition is a sign of darkness in our culture,” Means wrote in November 2024.

‘A manifester’

Heller met Means in 2024 through a mutual friend in Los Angeles who hosts sound baths and other wellness events. They now take long walks and hikes together, share meals, and have celebrated several Shabbat dinners.

On one hike in Los Angeles, they came across a rabbi, and Heller says she asked him to offer a teaching. He shared an explanation of why Jacob’s name derives from the Hebrew root for “heel,” saying that Jacob had the capacity to draw the highest consciousness down into the lowest places.

Means “was literally beaming from ear to ear. We both had tears in our eyes,” Heller recalled. “I said, ‘What’s your name?’ And he said, ‘Rabbi Heller,’ which is funny because that’s my last name. And Casey’s like, ‘You’re such a manifester, that’s crazy.’”

In November 2024, Means promoted Heller’s book, Abundant Ever After: Tools for Creating a Life of Prosperity and Ease on her blog.

“Cathy is a goddess friend and her message resonates with me profoundly about how to live a limitless and spiritual life. Abundant Ever After is a transformative guide blending Jewish mysticism, meditation, and practical tools,” Means wrote. “Manifestation is real. Why wouldn’t we want to learn?”

One month later, Means appeared on Heller’s podcast, “Everything is Energy with Cathy Heller,” where she said that meeting Heller felt like “divine timing” and that their relationship was helping her make sense of concepts from Good Energy, including her belief that everything is interconnected.

“This idea that we’re oneness and everything is connected, it’s not a metaphor. It’s not hippie,” Means said on the podcast. “It’s literally truth on the physical, chemical level. And it’s so absent from our paradigm of healing.”

MAHA and religion

Adrienne Krone, a professor at Allegheny University and author of Free-Range Religion: Alternative Food Movements and Religious Life in the United States, sees a direct connection between the MAHA movement and religious ways of thinking about food, health and the body.

She said that the internet has accelerated a broader shift in wellness culture and its relationship to spirituality. On social media, mystical teachings can often be mistranslated and blended together, she said, sometimes losing their original cultural context.

“Some of what’s going on is people are picking up other religious ideas, other secular ideas, scientific research, and they bring it all together,” Krone said. “That’s what forms their understanding of what they’re supposed to eat, how they’re supposed to treat their bodies, what kinds of extra exercise regimens they should be doing. And so it doesn’t surprise me that Casey Means has this kind of collection of ideas that are more accessible than they used to be.”

Still, Means’ spirituality seems to be an outlier among the traditional Christian conservative worldview touted by most of Trump’s other nominees. Her calls to “EMBRACE THE ‘WOO WOO’” and engage in various spiritual ceremonies have drawn the ire of some activists, including conservative talk radio host Erick Erickson, who critiqued Means as “a near Wiccan” who has “dabbled in occult practices that amount to witchcraft.”

Two Republican senators, Susan Collins of Maine and Lisa Murkowski of Alaska, have not yet committed to vote “yes” on Means’ confirmation, and pressed Means at her confirmation hearing about her stance on vaccines and past use of psychedelic mushrooms.

If confirmed as the nation’s top doctor, Means has signaled that spirituality will play a significant role in how she approaches the position.

“I do believe that Americans are ready to hear about spirituality when it pertains to medicine,” Means said at her confirmation hearing.

The post Trump’s pick for surgeon general gets her ‘daily dose of inspiring Kabbalah wisdom’ appeared first on The Forward.

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More Americans now sympathize with Palestinians than with Israelis, new poll finds

(JTA) — Another major poll has founded that sympathy has surged among Americans for Palestinians and now exceeds support for Israelis.

Gallup, one of the country’s most respected polling outfits, found that 41% of Americans say they sympathize more with the Palestinians, compare to 36% who sympathize more with the Israelis. A year ago, a Gallup poll showed a 13-point advantage for the Israelis.

The poll comes nearly six months after a national poll found for the first time that Americans’ sympathies had flipped. In a New York Times and Siena University poll released in September, 35% of registered American voters said they sympathized more with Palestinians compared to 34% with Israel. Prior to the war in Gaza, 47% of respondents said they sympathized more with the Israelis.

Both pollsters have asked about voters’ sympathies in the Israeli-Palestinian conflict for decades. They each said the sympathy gap in their latest polls was not statistically significant but that the trajectory of sentiments was.

Between 2001 and 2018, the Gallup poll found that Americans were more sympathetic to the Israelis by an average margin of 43 points. The gap began narrowing the following year but did not flip until now.

In both polls, the stark recent shift was driven by sharp shifts in sentiments among Democrats. The Gallup poll found that voters under 55 prefer the Palestinians by a wide margin, while older voters remain more sympathetic to the Israelis. The New York Times poll found that older, college-educated Democrats had seen their sentiments shift most harshly.

The polls add to the data points showing a sharp drop in sympathy for Israelis since Hamas’ Oct. 7, 2023, attack and the subsequent war in Gaza, for which the United States brokered a ceasefire in October. The Gallup poll is the first to demonstrate post-ceasefire sentiments among Americans.

The post More Americans now sympathize with Palestinians than with Israelis, new poll finds appeared first on The Forward.

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