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Citing industry changes, Kosherfest, oldest kosher food fair, announces its end
(JTA) — After more than three decades, an annual trade show of kosher foods that saw the evolution of the cuisine in America grow from gefilte fish and pastrami to “facon,” gluten-free cookies and CBD gum is no more.
“Exhibitors feel Kosherfest has run its course,” the company that organized the two-day event, Diversified Business Communications, announced on Wednesday.
The company’s statement attributed the decision to shifts in the supermarket industry and in how stores display and purchase kosher products. Buyers for supermarkets, it said, are increasingly likely to buy kosher products at general trade shows rather than events specific to kosher food.
“As this buyer is responsible for sourcing and purchasing a wide array of products, they are more likely to attend food events displaying items not just exclusive to kosher,” the company said. “A certified kosher only food show such as Kosherfest is too niche for their attendance.”
The decision to cancel Kosherfest — which has included more than 325 exhibitors displaying their products and has drawn as many as 6,000 attendees each fall — comes as kosher food has gone mainstream. As of 2018, according to the Boston Globe, some 40% of packaged food and drink sold in the United States was certified kosher. Last year, Rabbi Eli Lando, the executive manager of OK Kosher, a certification agency, said Jews make up just 20% of kosher products’ consumer base, according to the publication Food Dive.
At the same time, supermarkets and other pillars of the kosher marketplace have been joined by social media influencers in promoting new food products to Jews who keep kosher. That shift was accelerated during the pandemic, when Kosherfest was suspended for a year before returning to muted crowds in 2021. Recently, it had been showing signs of strain. Last year, the fair was still recruiting vendors just days before its opening. Vendors who had reserved booths for this year will have their payments refunded, the company said.
Some longstanding Kosherfest attendees thought the show had shifted to cater too much to influencers, while some influencers said the show never felt totally accessible to them.
“The food industry has evolved and social media influencers definitely have a voice and a presence and they get products in front of consumers,” said Chanie Apfelbaum, a kosher cookbook author and social media personality under the moniker “Busy in Brooklyn.” “So, it’s definitely something that was necessary that they weren’t really ready to bring to the table.”
Apfelbaum, who said she had been introduced to Korean cuisine after meeting a chef at Kosherfest, will be hosting a cooking competition at Kosher-Palooza, a new event that will take place later this month at the same New Jersey convention center that previously hosted Kosherfest.
Kosher-Palooza is geared to individual consumers, according to its website, with wine tastings, blind taste tests and cooking demonstrations taking place alongside displays of new products.
“You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof,” announced a press release for the event distributed last month.
Among the companies highlighted on Kosher-Palooza’s website is KosherCatch, a New England-based fresh fish company. Its founder, Jeffrey Ingber, said he had been a longtime Kosherfest attendee but thought the show had waned recently.
“Over the past 10 years there was nothing new to see, which is a surprise because there are emerging products and new products and creative products coming out every year by manufacturers,” he said.
Apfelbaum said she had seen the same thing. “Definitely Kosherfest in the last couple of years has been very disappointing for anyone that’s in the industry,” she said. “I just found there weren’t that many vendors anymore. It really had slowed down.”
The demise coincided with a rapid explosion of accessible kosher products — in some ways making the show a victim of the success of its field.
“This year we’re celebrating the centennial of American kosher certification, and efforts by certifiers during that century have left the kosher industry in an excellent position,” said David Zvi Kalman, a scholar at the Shalom Hartman Institute of North America who studies trends in Jewish life.
“The fact that there are kosher products up and down the supply chain means that manufacturers can easily source kosher ingredients, and ingredient manufacturers have an incentive to certify to stay competitive,” Kalman added. “While effective marketing has been important to the industry’s growth — it saved the [Orthodox Union] from a period of stagnation in the 1950s — there are now strong network effects that encourage companies to certify even without the help of events like Kosherfest.”
In a statement commenting on the end of Kosherfest, its founder, Menachem Lubinsky, said he was proud of the show’s 33-year run. Lubinsky sold the show to Diversified Business Communications in 2004 but remained involved in its production.
“Looking back, I can proudly say that the show was an amazing run and the impetus for a glorious chapter in the growth of kosher and the Jewish community,” Lubinsky wrote.
“The last three plus decades of the show was a period when tens of thousands of products became kosher, dozens of huge modern kosher independent supermarkets were launched, there was an explosion of kosher restaurants of diverse themes, dozens of new kosher cookbooks published, and we witnessed the advent of a new era in social media and the Internet to name but a few of these gigantic accomplishments,” he added. Kosher became popular in every area of life.”
With kosher products readily available in many places, observers said kosher-keeping consumers are increasingly looking for unique or boundary-pushing food experiences — a niche promoted by Fleishigs Magazine, a lead sponsor of Kosher-Palooza. “More than just the authority on kosher cooking, Fleishigs serves up kosher like never before,” the magazine, whose name is a Jewish term for meat dishes, promises.
“Kosher consumers are demanding fresh, new products that we want to see on the market and that’s what we want,” Apfelbaum said. “That’s what we’re looking for.”
One convener of discussion about new frontiers in kosher dining is Elan Kornblum, publisher and president of the Great Kosher Restaurants Magazine and the creator of the Great Kosher Restaurant Foodies Facebook group, which boasts more than 82,000 members. Kornblum will be hosting a meet-and-greet at Kosher-Palooza but this week took a moment to lament Kosherfest’s end in his Facebook group.
“In the 20 years I went, I certainly have had great memories, met some great people from all over the world and did a lot of business here,” he posted about Kosherfest. “Sad to see it end.”
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US-Israeli Attack Triggers Fear and Panic in Iran
Buildings stand, after Israel and the US launched strikes on Iran, in Tehran, Iran, February 28, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Iranians fled cities in search of safety, and long queues formed at fuel stations as an attack on Iran by the United States and Israel spread fear and panic throughout the country.
When the strikes began on Saturday morning, explosions rocked Tehran and columns of smoke rose into the sky, shaking the city at the start of the Iranian working week.
Residents reached by phone described scenes of chaos and alarm as they rushed to collect their children from school or made preparations to leave home for now.
“We are going to our hometown in Yazd, Tehran is not safe anymore. They said roads are safe, but I am worried,” said Gholamreza, a Tehran shopkeeper and father of two. “I am leaving everything behind in Tehran.”
It marks the latest upheaval for Iranians weeks after thousands of people were killed in a government crackdown on nationwide unrest, and comes just eight months after last year’s 12-day war with Israel, during which the United States bombed Iranian nuclear sites.
Iran’s top security body said it expected attacks to continue on Tehran and some other cities, and urged people to “travel to other cities where possible so that you may remain safe from the harm of these two regimes’ acts of aggression.” Schools and universities would be closed until further notice.
“We are scared, we are terrified. My children are shaking, we have nowhere to go, we will die here,” said Minou, a 32-year-old mother of two from the northern city of Tabriz, one of many areas where explosions were reported.
“What is going to happen to my children?” she said, crying as she spoke by phone.
US President Donald Trump said the operation would end a security threat to the United States and offer Iranians a chance to topple their rulers. The Pentagon said that US strikes against Iran were named “OPERATION EPIC FURY.”
An Iranian from the central city of Yazd said he hoped the attack would topple the clerical establishment that has run the country since the 1979 Islamic Revolution. “Let them bomb,” the resident of Yazd said.
Samira Mohebbi, speaking from the northern city of Rasht, disagreed.
“I am against this regime, to hell with them. But I don’t want my country to be attacked by foreign forces, I don’t want my Iran to turn into Iraq,” she said, referring to the neighboring country that suffered years of chaos and bloodshed following the U.S.-led invasion that toppled Saddam Hussein.
‘THEY FOOLED US AGAIN’
Security forces blocked roads in the area of Tehran that is home to the offices of Supreme Leader Ayatollah Ali Khamenei, President Masoud Pezeshkian and parliament, witnesses said.
The latest round of negotiations between the United States and Iran in Geneva on Thursday failed to secure a breakthrough over Tehran’s nuclear programme, though Omani mediators reported progress.
“They said the nuclear talks are going well. They fooled us again,” said a resident of Tehran.
Zohreh, 28, said she would leave the port city of Bushehr with her three-year-old daughter and go to her parents’ home in a village in northern Iran.
“Why are we paying this price? I want my daughter to grow up safe and in peace,” she said.
Western governments have long suspected Iran aims to build a nuclear bomb. Tehran has always denied this.
Witnesses said people were rushing to buy hard currency.
In Isfahan, another area where attacks were reported, some said they were unable to withdraw cash from ATMs.
Reza Saadati, 45, said he was taking his family to the city of Urumieh near the Turkish border. “If the border is open, we will cross and then fly to Istanbul,” he said.
Mohammad Esmaili, 63, speaking from the town of Ilam, some 500 km (300 miles) from Tehran, said he would leave the town with his family. “God knows what will happen to us. Pray for us,” he said.
“People are shocked, scared. What is going to happen to us? Save us please,” said a woman from Tehran.
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Prior to Iran attacks, CIA assessed Khamenei Would Be Replaced by IRCG Elements if Killed
Members of the Islamic Revolutionary Guard Corps (IRGC) attend an IRGC ground forces military drill in the Aras area, East Azerbaijan province, Iran, Oct. 17, 2022. Photo: IRGC/WANA (West Asia News Agency)/Handout via REUTERS
In the run-up to the US and Israeli attacks on Saturday, the US Central Intelligence Agency assessed that even if Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in the operation, he would likely be replaced by hardline figures from the Islamic Revolutionary Guard Corps (IRGC), two sources briefed on the intelligence said.
The assessments, which were produced over the past two weeks, looked broadly at what could occur in Iran following a US intervention and the extent to which a military operation could trigger regime change in the Islamic Republic — now a pronounced objective for Washington.
The IRGC is an elite military force whose purpose is to protect Shi’ite Muslim clerical rule in Iran.
The intelligence agency reports did not conclude any scenario with certainty, said the sources, who spoke on condition of anonymity to discuss intelligence matters.
The Central Intelligence Agency declined to comment.
President Donald Trump has for weeks signaled the US was interested in seeing regime change in Iran, but has not given in any detail Washington’s thinking on who could lead the country.
In an early morning video address on Saturday, Trump described Tehran as a “terrorist regime” and encouraged the Iranian people to take over the government, saying the US military strikes would set the stage for an uprising.
The US and Israeli assault comes after weeks of deliberation inside the US government about whether to strike Iran following the deadly protests that broke out there in December.
US officials in recent weeks have tried to strike a nuclear deal with Tehran in an attempt to stave off intervention.
In a briefing last week, Secretary of State Marco Rubio told top congressional lawmakers known as the Gang of Eight that a US operation would likely move forward, but that Trump could change his mind, particularly if nuclear negotiations were successful. Those talks in Geneva did not result in an agreement.
Rubio notified the Gang of Eight on Friday night that the operation to attack Iran was likely to commence in the following hours but said Trump could still change his mind, two sources familiar with the matter said.
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US and Israel Launched Military Operation Against Islamic Republic: This Is What We Know So Far
Iranian mourners wave the country’s flags while participating in a memorial ceremony for IRGC commanders, nuclear scientists, and civilians killed in the Iran-Israel war at the Imam Khomeini Grand Mosque in downtown Tehran, Iran, on July 2, 2025. Photo: Morteza Nikoubazl via Reuters Connect.
i24 News – It’s been just over ten hours since the US and Israel launched operations “Epic Fury” and “Roaring Lion” against the Islamic Republic. And while this is still a developing story, here is what we know.
Just after 8 am local time the US and Israel launched a series of strikes on Iranian military targets across Iran. The main targets were Iran’s leaders and IRGC senior commanders in Iran and some targets in Iraq.
The IDF says it struck hundreds of targets, including ready-to-fire ballistic missile launchers. While there is no official confirmation of any specific eliminations, Iran’s foreign minister confirmed that some senior commanders were eliminated.
As Israeli and US strikes continued, Iran launched numerous ballistic missile barrages across Israel, and against six Arab countries, namely Saudi Arabia, the UAE, Qatar, Jordan, Kuwait and Bahrain, who all condemned the Iranian strikes on their territory. Iran claims it targeted US military bases in the region.
The escalation also saw a rare sign of unity between Riyadh and Abu Dhabi, who have suffered from tense relations in recent weeks.
Iran has vowed to continue its strikes across the region, with Israeli officials saying they expect the strikes against Iran to continue for at least a few days.
While Iran has already turned this into a regional conflict, it still has potential to expand further. So far, neither Hezbollah in Lebanon nor Pro-Iranian militias in Iraq have joined the fray.
Lebanese Prime Minister Nawaf Salam sent a warning message to Hezbollah not to drag the country into, quote, “adventures that threaten its security and unity.”