Uncategorized
Citing industry changes, Kosherfest, oldest kosher food fair, announces its end
(JTA) — After more than three decades, an annual trade show of kosher foods that saw the evolution of the cuisine in America grow from gefilte fish and pastrami to “facon,” gluten-free cookies and CBD gum is no more.
“Exhibitors feel Kosherfest has run its course,” the company that organized the two-day event, Diversified Business Communications, announced on Wednesday.
The company’s statement attributed the decision to shifts in the supermarket industry and in how stores display and purchase kosher products. Buyers for supermarkets, it said, are increasingly likely to buy kosher products at general trade shows rather than events specific to kosher food.
“As this buyer is responsible for sourcing and purchasing a wide array of products, they are more likely to attend food events displaying items not just exclusive to kosher,” the company said. “A certified kosher only food show such as Kosherfest is too niche for their attendance.”
The decision to cancel Kosherfest — which has included more than 325 exhibitors displaying their products and has drawn as many as 6,000 attendees each fall — comes as kosher food has gone mainstream. As of 2018, according to the Boston Globe, some 40% of packaged food and drink sold in the United States was certified kosher. Last year, Rabbi Eli Lando, the executive manager of OK Kosher, a certification agency, said Jews make up just 20% of kosher products’ consumer base, according to the publication Food Dive.
At the same time, supermarkets and other pillars of the kosher marketplace have been joined by social media influencers in promoting new food products to Jews who keep kosher. That shift was accelerated during the pandemic, when Kosherfest was suspended for a year before returning to muted crowds in 2021. Recently, it had been showing signs of strain. Last year, the fair was still recruiting vendors just days before its opening. Vendors who had reserved booths for this year will have their payments refunded, the company said.
Some longstanding Kosherfest attendees thought the show had shifted to cater too much to influencers, while some influencers said the show never felt totally accessible to them.
“The food industry has evolved and social media influencers definitely have a voice and a presence and they get products in front of consumers,” said Chanie Apfelbaum, a kosher cookbook author and social media personality under the moniker “Busy in Brooklyn.” “So, it’s definitely something that was necessary that they weren’t really ready to bring to the table.”
Apfelbaum, who said she had been introduced to Korean cuisine after meeting a chef at Kosherfest, will be hosting a cooking competition at Kosher-Palooza, a new event that will take place later this month at the same New Jersey convention center that previously hosted Kosherfest.
Kosher-Palooza is geared to individual consumers, according to its website, with wine tastings, blind taste tests and cooking demonstrations taking place alongside displays of new products.
“You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof,” announced a press release for the event distributed last month.
Among the companies highlighted on Kosher-Palooza’s website is KosherCatch, a New England-based fresh fish company. Its founder, Jeffrey Ingber, said he had been a longtime Kosherfest attendee but thought the show had waned recently.
“Over the past 10 years there was nothing new to see, which is a surprise because there are emerging products and new products and creative products coming out every year by manufacturers,” he said.
Apfelbaum said she had seen the same thing. “Definitely Kosherfest in the last couple of years has been very disappointing for anyone that’s in the industry,” she said. “I just found there weren’t that many vendors anymore. It really had slowed down.”
The demise coincided with a rapid explosion of accessible kosher products — in some ways making the show a victim of the success of its field.
“This year we’re celebrating the centennial of American kosher certification, and efforts by certifiers during that century have left the kosher industry in an excellent position,” said David Zvi Kalman, a scholar at the Shalom Hartman Institute of North America who studies trends in Jewish life.
“The fact that there are kosher products up and down the supply chain means that manufacturers can easily source kosher ingredients, and ingredient manufacturers have an incentive to certify to stay competitive,” Kalman added. “While effective marketing has been important to the industry’s growth — it saved the [Orthodox Union] from a period of stagnation in the 1950s — there are now strong network effects that encourage companies to certify even without the help of events like Kosherfest.”
In a statement commenting on the end of Kosherfest, its founder, Menachem Lubinsky, said he was proud of the show’s 33-year run. Lubinsky sold the show to Diversified Business Communications in 2004 but remained involved in its production.
“Looking back, I can proudly say that the show was an amazing run and the impetus for a glorious chapter in the growth of kosher and the Jewish community,” Lubinsky wrote.
“The last three plus decades of the show was a period when tens of thousands of products became kosher, dozens of huge modern kosher independent supermarkets were launched, there was an explosion of kosher restaurants of diverse themes, dozens of new kosher cookbooks published, and we witnessed the advent of a new era in social media and the Internet to name but a few of these gigantic accomplishments,” he added. Kosher became popular in every area of life.”
With kosher products readily available in many places, observers said kosher-keeping consumers are increasingly looking for unique or boundary-pushing food experiences — a niche promoted by Fleishigs Magazine, a lead sponsor of Kosher-Palooza. “More than just the authority on kosher cooking, Fleishigs serves up kosher like never before,” the magazine, whose name is a Jewish term for meat dishes, promises.
“Kosher consumers are demanding fresh, new products that we want to see on the market and that’s what we want,” Apfelbaum said. “That’s what we’re looking for.”
One convener of discussion about new frontiers in kosher dining is Elan Kornblum, publisher and president of the Great Kosher Restaurants Magazine and the creator of the Great Kosher Restaurant Foodies Facebook group, which boasts more than 82,000 members. Kornblum will be hosting a meet-and-greet at Kosher-Palooza but this week took a moment to lament Kosherfest’s end in his Facebook group.
“In the 20 years I went, I certainly have had great memories, met some great people from all over the world and did a lot of business here,” he posted about Kosherfest. “Sad to see it end.”
—
The post Citing industry changes, Kosherfest, oldest kosher food fair, announces its end appeared first on Jewish Telegraphic Agency.
Uncategorized
Memes, mashiach and ‘Torah-cyclopedias’ put a Jewish twist on the Knicks’ title hunt
Anyone living in the five boroughs has likely seen the Chabad stickers on street corners proclaiming, alongside a photo of the Lubavitcher Rebbe, that the “Messiah Is Here!”
But this week, a different kind of redemption feels imminent in New York — and there’s a new face on the “Messiah” posters.
With the hometown Knicks two wins away from their first NBA championship in 53 years, fans mocked up a t-shirt featuring an image of star point guard Jalen Brunson superimposed on the Chabad sign, black hat, beard and all. (Including Brunson’s signature cornrows.)
The Brunson memes are just one Jewish piece of an unexpected Finals run uniting the five boroughs — and perhaps, even more astonishingly, its Jewish community. There’s been a giant dreidel spinning outside Madison Square Garden, Talmud-lined shelves displayed on sports broadcasts, and a Jewish-inclusive chant going viral. The team on the court has a Jewish aspect, too: Brunson is married to a Jewish woman — and apparently signed a ketubah at his wedding.
Home to an estimated 1 million Jews (a number that nearly doubles when including the full metro area), New York probably couldn’t have had a Finals run without Jewish undertones. After all, their last title-winning team was helmed by a Jewish head coach, Hall-of-Famer Red Holzman. The team’s Jewish history goes well beyond that.
But the Jewish presence has been unmissable — and in these times, unmissably welcomed — in the city’s sports hysteria.

“I seen Hasidic Jews break-dancing with Black kids,” the rapper Fat Joe told reporters Sunday. “This is the greatest unification of the city since 9/11.”
‘People in yarmulkes, people in turbans’
Though the first two games of the NBA Finals were played in Texas, the home of the Western Conference champion San Antonio Spurs, the center of the action for Knicks fans remained Madison Square Garden — the arena known as the basketball Mecca. (OK, that part’s not so Jewish.) The Knicks faithful assemble there after each game, Midtown descending (ascending?) into full-scale revelry.
That’s where a yarmulke-wearing teenager wearing a Brunson jersey was caught breaking it down like a 1970s b-boy, other fans encircling him and cheering him on. About as miraculously as a Brunson high-arcing fadeaway plunging through the net, the kippah stayed on.
Meanwhile, a fan’s improvised rallying cry was becoming an instant hit: “My mayor Muslim, my bagel Jewish, my Christian Dior, Knicks in four!” (My colleague Mira Fox has written eloquently on the chant.)
Outside MSG — and at the Knicks watch party at Bryant Park — is also where Rami Even-Esh, the Jewish rapper known as Kosha Dillz, plans to bring his human-sized dreidel Monday night, when the Knicks take on the Spurs in Game 3 (8:30 p.m. ET on ABC.) He did a “Knicks Shabbat” outside the Garden during Friday night’s Game 2, serving challah to passersby, and recorded a Knicks music video that featured people of Jewish and non-Jewish backgrounds.
“There’s people in yarmulkes, people in turbans — there’s no ‘anti’ stuff, so that makes it very Jewish for me, and it feels very authentic,” Even-Esh said in an interview.
And let’s not forget that the arena — with President Donald Trump expected in attendance — now has the security infrastructure of an American mega-shul.
‘Torah-cyclopedias’

This Finals’ Jewish imprint also extends to the court. The architect of this team, Knicks team president Leon Rose, was born to a Jewish family in South New Jersey. He later became an NBA super-agent whose clients included Allen Iverson and LeBron James, before taking on the challenge of restoring the ill-fated Knicks to their former glory.
The franchise had long been a vehicle for Jewish hoopers to make their imprint on the game. The first basket in NBA history was scored by a Jew, Ossie Schectman; the late 1970s and early 1980s Knicks featured Ernie Grunfeld, the son of Holocaust survivors.
But the team became a punchline under Knicks owner James Dolan, whose verbal sparring with an elderly Jewish fan once made national headlines. Only after Rose executed a series of transactions both shrewd (like inking Brunson, then seen as a mere second-fiddle, in free agency) and bold (like big trades for Karl-Anthony Towns and Mikal Bridges), the Knicks turned the ship around.
One of their latter-day stars, meanwhile, is Amar’e Stoudemire, who converted to Judaism after playing for the Knicks in the 2010s. Stoudemire is often seen wearing a black hat and a remote hit on a Barstool Sports talk show allowed basketball fans to see bookshelves behind him lined with seforim.
The background prompted a question from the program’s hosts: Are those encyclopedias? Stoudemire explained: “Those are my Torah-cyclopedias,” adding that the one book missing from the shelf was the one he is currently working through.
The Knicks’ success has presented a challenge for Jews like Stoudemire who observe Shabbat, as Game 2 of the Finals fell on Friday night.
It’s a common occurrence for Orthodox fans of teams like the Yankees and Dodgers — and one Knicks fans hope to get used to.
The post Memes, mashiach and ‘Torah-cyclopedias’ put a Jewish twist on the Knicks’ title hunt appeared first on The Forward.
Uncategorized
What exactly did Israel gain from striking Beirut and provoking Iran?
On Monday morning, Israelis — my family and me among them — awoke to a day of sirens, confusion and suspended normalcy.
Flights had been canceled. Schools had closed. Businesses across parts of the country had shut their doors. Once again, Prime Minister Benjamin Netanyahu had led Israel into a widening regional confrontation — and the question of what exactly Israel had gained from striking Beirut’s Dahiyeh district amid a Israel-Lebanon ceasefire suddenly stood at the center of public debate.
Iran had retaliated with airstrikes against Israel after the Sunday strikes; Israel launched strikes on Iran in response; fears of a broader regional escalation rose; and, after President Donald Trump posted warnings to both parties on social media, the conflict thankfully appeared to have halted by Monday afternoon.
In one version of events, the region had merely stumbled into another familiar spiral of action and reaction. Israeli cynics see something else entirely: a prime minister who once again appeared to need a war, and was determined to restart the conflict with Iran.
“I understand neither the strategy nor the tactics,” said Nir Dvori, the military affairs analyst of the leading Channel 12 station.
Had the strike in Dahiyeh — Hezbollah’s stronghold — fundamentally altered the strategic balance, one could at least have argued there was a cold logic behind it. Had it prevented an imminent attack, saved soldiers’ lives, or significantly degraded Hezbollah’s operational capacity, perhaps the gamble could have been justified.
Yet the attack seemed to change nothing. Hezbollah was not going to collapse because another building in Beirut had been hit. Nor did the operation appear likely to prevent the kinds of attacks that had continued killing Israeli soldiers. If anything, civilian casualties only risked providing Hezbollah with renewed legitimacy.
The strikes seemed to involve great risks and few rewards. They came at an extraordinarily delicate moment in the American negotiations with Iran, as Trump has been trying desperately to lower tensions in Lebanon — including by privately cursing at and humiliating Netanyahu over Lebanon policy last week. And they threatened one of the most important strategic assets Israel had in Lebanon in years: a broad Lebanese consensus that Hezbollah has become a disaster for Lebanon and needed to be disarmed.
The Trump-Netanyahu divergence
Israel was already in an extraordinarily delicate position vis-à-vis Washington.
Despite impressive military successes in the early days of the Iran campaign, there was no clear exit strategy, nor any serious solution for Iran’s clamp down on shipping through the Strait of Hormuz.
The war amped up political pressure on Trump, with rising energy prices and mounting public anger threatening the Republican outlook in looming midterm elections. A prolonged regional war risked transforming him within months into a weakened president facing congressional investigations and political paralysis should his party lose control of Congress.
Which means Trump and Netanyahu increasingly appear to be moving in opposite directions. Trump needs stability. Netanyahu, facing dismal polling numbers and growing public exhaustion, needs disruption.
At this point in Netanyahu’s tenure, large segments of the Israeli public no longer dismiss the possibility that political considerations influence national security decisions. As the week opened with the threat of renewed war, many openly speculated that the government had an interest in raising the temperature yet again by provoking an emergency severe enough to argue for postponing elections.
But tension between American and Israeli leaders leaves Israel’s strategic interests imperiled. Israel continues to rely on American airlifts, munitions, diplomatic protection at the United Nations, and broader strategic backing against European and international pressure. And as Trump and Netanyahu’s political interests clashed, ordinary Israelis once more found themselves in shelters, with children out of school and flights grounded.
Net strategic negatives
Meanwhile, every strike that harms Lebanese civilians or damages infrastructure risks reviving Hezbollah’s preferred narrative: that it alone stands between Lebanon and Israeli aggression.
That makes each such strike a lost strategic opportunity. Under President Joseph Aoun and Prime Minister Nawaf Salam, a new Lebanese leadership had begun cautiously presenting Hezbollah not as a defender of the state but as an obstacle to Lebanese sovereignty itself.
Rather than helping isolate Hezbollah politically inside Lebanon, Israel’s strikes risk helping it regain relevance and legitimacy.
Many Israelis are maddened by the sense that Jerusalem simply refuses to think two moves ahead.
What, exactly, was the long-term plan? Hezbollah remains deeply entrenched across Lebanon. No Israeli slogan about “relying only on ourselves” can change the basic strategic reality. Israel cannot permanently occupy large parts of Lebanon, nor sustain endless military operations. A peaceful future requires a stronger Lebanese state and a Lebanese public that views Hezbollah as a burden rather than a protector.
Perhaps the most tragic aspect of Israeli life in 2026 is that millions of citizens no longer consider suspicions that the state is acting against their interest in order to favor Netanyahu’s to be implausible. The notion of “ulterior motives” had become normalized in Israeli political discourse in a way unimaginable under earlier prime ministers. That erosion of public trust may have been the bleakest development of all.
The post What exactly did Israel gain from striking Beirut and provoking Iran? appeared first on The Forward.
Uncategorized
‘My mayor Muslim, my bagel Jewish’ — the Knicks chant capturing New York’s soul
Perhaps you, like me, have had a very specific earworm for the last week. It’s not a song, though there is a sing-song-y element to it. It’s a chant: “My mayor Muslim, my bagel Jewish. My Christian Dior — Knicks in four!”
If you hadn’t heard, the New York Knickerbockers are in the finals for the first time since 1999, on a 13-game streak and looking good to win a championship NBA title they haven’t gotten since 1973. The city is going nuts. I am not a big sports fan, but even I have been caught up in the fever, watching the first two games of the best-of-seven finals pitting the Knicks against the San Antonio Spurs at sports bars where fire codes are being flagrantly broken and attendees have brought drums to assist in leading chants.
The newest chant was born from the mouth of a rabid fan featured in a surreal supercut of fan reactions that went viral. (The video also features a dancing robot wearing a jersey emblazoned with the Kalshi logo, the online predictions market that lets users bet on the NBA, sure, but also on what day the U.S. will bomb Iran.)
It pretty much instantly caught fire; my city councilman Chi Ossé posted a video with the slogan, while watching the second game’s nail-biter of a win. Shekar Krishnan, a city councilman from Queens, walked onto the main stage at Gov Ball to lead the crowd in a rousing rendition of the chant.
Beyond the rhyme scheme — which, if we’re being honest, is a little bit difficult to nail — what made this chant catch on so fast is its ability to capture a certain ineffable quality of New Yorkiness. There’s diversity, there’s humor — I’m sorry but it is very funny to name two of the major Abrahamic religions with pride and then ignore the one practiced by the majority of Americans in favor of a fashion designer — and there’s a sense of unity as the city rallies behind its long-losing sports team.

And, at a time of rising antisemitism and just generally bad PR for the Jews, I am heartened to see the city embrace its Jewishness.
Bagels have long been a metonym for the city, and a source of great pride and snobbery for its residents, a food not incidentally rooted in Jewish history. Jews run some of the city’s most beloved neighborhood institutions. They have represented New York on the page and the screen — think Nora Ephron, Fran Drescher, Leonard Bernstein and Woody Allen (for better or for worse). Jews have imparted a Jewish humor, sensibility and even accent that have so shaped the city that they are now basically synonymous. I cannot tell you how many people I’ve met who are not Jewish, but feel as though they are by virtue of growing up in the city.
This hasn’t always been a positive thing. Sometimes equating New York with Jewishness has been used as a sort of racist dogwhistle; Mitch McConnell, for example, asked voters whether they really wanted “somebody from New York” to “set the agenda” as a way of signalling that Chuck Schumer is too Jewish, too liberal, too out of touch with real Americans — in short, the same antisemitic “rootless cosmopolitan” stereotype that has long motivated hatred against Jews.
Of course, the chant isn’t magical, and many of the now-familiar political dynamics came into play. Some communities of Jews are at odds with the way the city is shifting, particularly with the election of Zohran Mamdani, and some posts of the chant have comments from Jews annoyed at being lumped into the same cultural moment as a mayor they see as their enemy. (“Hi, we’re actually humans, not baked goods,” wrote one user. “We’re currently experiencing the highest rate of hate crime in the city. This isn’t cute.”) And, on the flip side of the political spectrum, other commenters accused those spreading the chant of doing “full on genocide rehab,” seemingly for merely mentioning Jews in a positive context.
But however online commentators want to spin the chant, the reality on the street is pure hype. As the rapper Fat Joe put it when interviewed at Madison Square Garden after the game: “I seen Hasidic Jews break dancing with Black kids. This is the greatest unification of the city since 9/11.” (Video proof bears this out.) Somehow, even the local Hare Krishna gathering got in on the Knicks mania.
That’s the true beauty of the city’s diversity — everyone lives together regardless of their political disagreements. And they can still unite in a common cause: the Knicks.
The post ‘My mayor Muslim, my bagel Jewish’ — the Knicks chant capturing New York’s soul appeared first on The Forward.

