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Citing industry changes, Kosherfest, oldest kosher food fair, announces its end

(JTA) — After more than three decades, an annual trade show of kosher foods that saw the evolution of the cuisine in America grow from gefilte fish and pastrami to “facon,” gluten-free cookies and CBD gum is no more.

“Exhibitors feel Kosherfest has run its course,” the company that organized the two-day event, Diversified Business Communications, announced on Wednesday.

The company’s statement attributed the decision to shifts in the supermarket industry and in how stores display and purchase kosher products. Buyers for supermarkets, it said, are increasingly likely to buy kosher products at general trade shows rather than events specific to kosher food.

“As this buyer is responsible for sourcing and purchasing a wide array of products, they are more likely to attend food events displaying items not just exclusive to kosher,” the company said. “A certified kosher only food show such as Kosherfest is too niche for their attendance.”

The decision to cancel Kosherfest — which has included more than 325 exhibitors displaying their products and has drawn as many as 6,000 attendees each fall — comes as kosher food has gone mainstream. As of 2018, according to the Boston Globe, some 40% of packaged food and drink sold in the United States was certified kosher. Last year, Rabbi Eli Lando, the executive manager of OK Kosher, a certification agency, said Jews make up just 20% of kosher products’ consumer base, according to the publication Food Dive.

At the same time, supermarkets and other pillars of the kosher marketplace have been joined by social media influencers in promoting new food products to Jews who keep kosher. That shift was accelerated during the pandemic, when Kosherfest was suspended for a year before returning to muted crowds in 2021. Recently, it had been showing signs of strain. Last year, the fair was still recruiting vendors just days before its opening. Vendors who had reserved booths for this year will have their payments refunded, the company said.

Some longstanding Kosherfest attendees thought the show had shifted to cater too much to influencers, while some influencers said the show never felt totally accessible to them.

“The food industry has evolved and social media influencers definitely have a voice and a presence and they get products in front of consumers,” said Chanie Apfelbaum, a kosher cookbook author and social media personality under the moniker “Busy in Brooklyn.” “So, it’s definitely something that was necessary that they weren’t really ready to bring to the table.”

Apfelbaum, who said she had been introduced to Korean cuisine after meeting a chef at Kosherfest, will be hosting a cooking competition at Kosher-Palooza, a new event that will take place later this month at the same New Jersey convention center that previously hosted Kosherfest.

Kosher-Palooza is geared to individual consumers, according to its website, with wine tastings, blind taste tests and cooking demonstrations taking place alongside displays of new products.

“You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof,” announced a press release for the event distributed last month.

Among the companies highlighted on Kosher-Palooza’s website is KosherCatch, a New England-based fresh fish company. Its founder, Jeffrey Ingber, said he had been a longtime Kosherfest attendee but thought the show had waned recently.

“Over the past 10 years there was nothing new to see, which is a surprise because there are emerging products and new products and creative products coming out every year by manufacturers,” he said.

Apfelbaum said she had seen the same thing. “Definitely Kosherfest in the last couple of years has been very disappointing for anyone that’s in the industry,” she said. “I just found there weren’t that many vendors anymore. It really had slowed down.”

The demise coincided with a rapid explosion of accessible kosher products — in some ways making the show a victim of the success of its field.

“This year we’re celebrating the centennial of American kosher certification, and efforts by certifiers during that century have left the kosher industry in an excellent position,” said David Zvi Kalman, a scholar at the Shalom Hartman Institute of North America who studies trends in Jewish life.

“The fact that there are kosher products up and down the supply chain means that manufacturers can easily source kosher ingredients, and ingredient manufacturers have an incentive to certify to stay competitive,” Kalman added. “While effective marketing has been important to the industry’s growth — it saved the [Orthodox Union] from a period of stagnation in the 1950s — there are now strong network effects that encourage companies to certify even without the help of events like Kosherfest.”

In a statement commenting on the end of Kosherfest, its founder, Menachem Lubinsky, said he was proud of the show’s 33-year run. Lubinsky sold the show to Diversified Business Communications in 2004 but remained involved in its production.

“Looking back, I can proudly say that the show was an amazing run and the impetus for a glorious chapter in the growth of kosher and the Jewish community,” Lubinsky wrote.

“The last three plus decades of the show was a period when tens of thousands of products became kosher, dozens of huge modern kosher independent supermarkets were launched, there was an explosion of kosher restaurants of diverse themes, dozens of new kosher cookbooks published, and we witnessed the advent of a new era in social media and the Internet to name but a few of these gigantic accomplishments,” he added. Kosher became popular in every area of life.”

With kosher products readily available in many places, observers said kosher-keeping consumers are increasingly looking for unique or boundary-pushing food experiences — a niche promoted by Fleishigs Magazine, a lead sponsor of Kosher-Palooza. “More than just the authority on kosher cooking, Fleishigs serves up kosher like never before,” the magazine, whose name is a Jewish term for meat dishes, promises.

“Kosher consumers are demanding fresh, new products that we want to see on the market and that’s what we want,” Apfelbaum said. “That’s what we’re looking for.”

One convener of discussion about new frontiers in kosher dining is Elan Kornblum, publisher and president of the Great Kosher Restaurants Magazine and the creator of the Great Kosher Restaurant Foodies Facebook group, which boasts more than 82,000 members. Kornblum will be hosting a meet-and-greet at Kosher-Palooza but this week took a moment to lament Kosherfest’s end in his Facebook group.

“In the 20 years I went, I certainly have had great memories, met some great people from all over the world and did a lot of business here,” he posted about Kosherfest. “Sad to see it end.”

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The post Citing industry changes, Kosherfest, oldest kosher food fair, announces its end appeared first on Jewish Telegraphic Agency.

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What pledges Eisenkot and Netanayhu need to break to become PM

(JTA) —

Prime Minister Benjamin Netanyahu and his opponent Gadi Eisenkot will have to break their promises to their constituents if they want to form and lead Israel’s next government.

Their potential political allies will have to do the same.

Netanyahu’s Likud and Eisenkot’s Yashar party both garnered more votes than any of the other nine parties that met the threshold to join the next parliament.

Netanyahu and the bloc of parties that ideologically align with him, however, secured only 53 of the 61 seats needed for a governing majority in the 120-seat Knesset. The Eisenkot bloc won 48.

For Eisenkot, three divisive issues are likely to dominate the debate and force some politicians to renege on campaign pledges: aligning with Arab parties, mandatory military service for Haredi men and a unity government with Netanyahu.

Support from the Arab parties

Eisenkot’s bloc includes four Jewish Israeli parties, referred to as Zionist parties: his own party Yashar, B’Yachad led by former prime ministers Naftali Bennett and Yair Lapid, Israel Beytenu led by Avigdor Liberman, and the Democrats led by Yair Golan.

Eisenkot could easily become prime minister with a 67-seat coalition if he added the Arab parties, Ra’am with 8 seats and the Joint List with 11. But that is far from straightforward. Three of the bloc’s four parties — Yashar, B’Yachad and Israel Beytenu — explicitly pledged not to form a government with the Arab parties. And relying on their support would face an additional legitimacy hurdle given Netanyahu’s advantage among Jewish voters.

Eisenkot himself has repeatedly and unequivocally said he does not intend to form a government with the Arab parties. During the campaign, he set four conditions for joining his government, including a commitment to Israel as a Jewish and democratic state and to the values of the Declaration of Independence, mandatory military or national service, and recognition of Hamas as a terrorist organization.

In an interview with Channel 12 News in late September, Eisenkot, a former IDF chief of staff, said the Arab parties did not meet his conditions and therefore would not be part of the government.

On election night and since then, he has continued to speak of a coalition with Jewish Zionist parties.

Naftali Bennett, the former prime minister who relied on the support of the Ra’am party in 2021, when he and Lapid formed their coalition, also ruled out sitting in a government with the Arab parties. Liberman, whose party won seven seats, said he would form a coalition made up of “Zionist parties only.” Only Golan spoke prior to the election of sitting with Arab parties and has since the election called on the other three parties in his bloc to do so.

One attempt to circumvent the issue would be for Eisenkot to form a minority government that would depend on votes from Ra’am and the Joint List from outside the coalition. A more solid version of that game plan would be a coalition that included Ra’am but relied on the Joint List from outside the government. However, this option is also likely to face significant political and public opposition.

The Joint List stated in an official declaration following the election that it was willing to engage in “political cooperation to bring down Netanyahu’s government,” but it did not publicly clarify whether, and under what conditions, it would support a government led by Gadi Eisenkot. Ra’am leader Mansour Abbas said in an interview with Channel 12 News on the eve of the election: “I will know how to bring a government to the Knesset.”

The draft issue

Without the Arab parties’ support, the change bloc could theoretically turn to the 13 seats held by the ultra-Orthodox parties, Shas and United Torah Judaism, to form a government.

All four parties in the bloc made ending the ultra-Orthodox exemption from military service a central campaign issue. Cooperation with those parties would amount to breaking an explicit campaign promise.

Shas and UTJ have similarly promised their Haredi constituents that they would not allow for forced conscription.

A unity government with Netanyahu 

With the path to a government that excludes Netanyahu looking tenuous at best, the change bloc’s alternative would be to join Netanyahu in a national unity government.

But that, too, would represent a flagrant breach of its campaign pledges. The one clear binding principle of these four parties is their goal of unseating Netanyahu, Israel’s longest serving prime minister, whom they have said poses an existential threat to the country.

In a late-October radio interview, Eisenkot said, “I unequivocally commit that I will not sit under Netanyahu, not even in a rotation,” in which he and Netanyahu would share the prime ministership. Bennett said in a radio interview, “I am not going to sit under him because he is the person destroying the State of Israel.” Liberman wrote on X two weeks ago, “With Netanyahu — even if the world turns upside down, we will not sit with him under any circumstances.” Yair Golan, leader of the Democrats party, said, “We will not sit with Netanyahu and his partners. Period.”

The challenge for Netanyahu

On the other side, Netanyahu also has no clear path to forming a government. The parties in his coalition defied expectations by winning 53 seats, but securing the eight additional seats needed for a majority appears out of reach. Netanyahu deployed the prospect of the Arab parties in the coalition as a cudgel to bash the opposition during the campaign. In a speech on the eve of the election, Netanyahu called cooperation with those parties “a disgrace.”

That may not stop him from trying to form a government with one of the Arab parties, particularly Ra’am, whose leader Mansour Abbas told Channel 12 on election night that he was speaking with politicians from both blocs.

Netanyahu during the 2022 election held talks with Abbas about forming a government.

Even if Netanyahu were to do the unthinkable and cooperate with the Arab parties, however, he would be unlikely to secure a majority. His ultra-nationalist partners, Itamar Ben-Gvir and Bezalel Smotrich, made clear during the campaign that such cooperation was out of the question for them.

With all apparent paths to a government blocked, forming a coalition in Israel may require a fundamental breach of campaign promises that would shake up the entire political system. The alternative is another election, which would be held if no side succeeds in forming a government.

The post What pledges Eisenkot and Netanayhu need to break to become PM appeared first on The Forward.

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The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service 

The chronically online are still reeling from — and reveling in — the cheating scandal surrounding Jewish YouTubers Ethan and Hila Klein. And, after Hila’s estranged brother spoke out for the first time this week, commenters have revived a debate over the siblings’ service in the Israel Defense Forces, reflecting the ways in which shifting political trends online can impact even seemingly-unrelated stories.

Hila, an Israeli who met Ethan during his Birthright trip to Israel in 2007, posted a statement accusing Ethan of the affair on Oct. 22. The two had built a joint YouTube career in America garnering millions of subscribers to their show, the H3 Podcast. They married, had three children together and employed around a dozen people on their production crew — one of whom is alleged online to be Klein’s affair partner.

Because of the show’s Israeli connections, the Kleins’ Birthright meet-cute, and the show’s myriad other Jewish connections — the podcast employee allegedly having the affair with Ethan is also Jewish — discussions of Israeli politics have long swirled around the show. Ethan feuded with numerous other YouTubers and internet figures, including Hasan Piker, with whom he used to cohost a podcast, over the Oct. 7 Hamas attacks and Israel’s war in Gaza.

In recent years, especially after Oct. 7, with pro-Palestinian sentiments increasingly dominating online, the H3 Podcast’s connection to Israel has become a central part of its identity, and drawn controversy and analysis across the internet from Piker and general viewers. Each time Israel has been brought up on the show the conversations are closely tracked and analyzed in relevant subreddits.

With the Kleins making headlines because of the affair, old Israel discourse has resurfaced surrounding the internet celebrities. Central to it is the question: what level of Israeli military service is forgivable in the eyes of the far left? As Hila routinely came under scrutiny for her service, the Kleins would point to Hila’s brother Moses Hacmon, who also served but has faced far less criticism for doing so.

Hacmon, another internet celebrity, has long been feuding with Hila and Ethan, thanks to his now-wife, infamous YouTuber Trisha Paytas. (Paytas is known for an endless string of controversies including taboo OnlyFans content and saying the n-word while singing along to a rap song, as well as being accused of physically abusing Hacmon.)

Hacmon, who moved to the U.S. in 2002 to launch his art career after finishing his IDF service, met Paytas through Ethan and Hila. The Kleins had just begun having Paytas on their show, which led to Ethan launching a new podcast, Frenemies, with Paytas. Initially, the two couples were close. But the show lasted less than a year and ended in a bitter falling-out over revenue, creative disagreements and family drama, severing ties between the two couples. Now, that conflict is finding new life as fans fight over which siblings’ IDF service was most immoral.

Scrutiny over military service

In defending Hila’s IDF service, Ethan mentioned multiple times that she worked a noncombat desk job and never hurt anyone personally.

The Kleins, who show a vindictive streak against their enemies, also often deflected criticism of Hila by pointing at Hacmon, saying he was an active combatant in the air force, and pointing angry commenters in his direction. (Hacmon and Paytas, while they have drawn their own controversies in the past, have come under less fire as of late and currently are popular in the online ecosystem.)

The Kleins said that they didn’t take issue with Hacmon’s service. But, they said on numerous episodes of the podcast, if people were upset with Hila for serving in the IDF, they should be just as upset with Hacmon.

Until this week, Hacmon hadn’t publicly spoken to or about the Kleins for five years as tensions simmered. He did not invite them to his wedding with Paytas or introduce them to the couple’s three children (who are named — actually — Elvis, Malibu Barbie and Aquaman).

But Hacmon broke his silence on Tuesday to talk about the affair. He said he felt for his sister and that his door was open to her, but added that things the couple had said about him, particularly his military service, were painful lies.

“I never graduated from flight school,” said Hacmon on his podcast with Paytas. “I never was a pilot. I’ve never been in combat. I’ve never hurt anyone. I’ve never shot a gun at anyone.”

This may sound like a petty feud over minor details; either way, both siblings served in the IDF. But it reflects the shifting tides of political trends and viewer favor online.

Pro-Palestinian activism, and harsh criticism of Israel’s army in light of the war in Gaza, has become the mainstream acceptable stance online, and views are so black and white that small details can ruin an online career. Fans, hungry to cancel their enemies, scour the internet for evidence of what they consider to be a sin — for some people, even recommending the wrong book or using the wrong brand of makeup can be an indication of cancellable politics around Israel.

For many influencers, serving in the IDF at all, regardless of role, is enough for online cancellation, but since both of the siblings served, the fight boils down to details, with each sibling attempting to distance themselves from the violence as much as possible to prove that they are not the wrong kind of Jew.

Getting into the weeds on Israel

But a decade ago, this political framework had not yet taken hold of the internet, and Israel was not a pariah online — meaning that the evidence on both Hila and Hacmon’s service can get muddled, as they presented their records differently back when they seemingly thought it sounded cool to be in the army.

An interview with Hacmon published sometime circa 2015 seems to corroborate some of his most recent statement:

“I spent a year and a half in the flight school,” Hacmon said about his service in the air force. “When I left the military after three years I really wanted to catch up for that time.”

But despite his insistence that he did not see combat, in a 2021 episode of Frenemies, long before Oct. 7, Paytas seemed eager to prove her husband had been an active combatant. She bragged about Hacmon’s service in the IDF saying he deactivated bombs in Lebanon and was a “bomb specialist.”

“Whoa, whoa, whoa,” replied Ethan.

“That’s what he did,” yelled Paytas, gesturing to Hacmon who sat silently off screen.

Hila, on the other hand, worked a desk job throughout her service and at one point was, as she described it, a secretary for a brigade that conducted military missions in Ramallah, a major city in the occupied West Bank. One night, unauthorized and acting out of curiosity, she accompanied the brigade on a mission to detain “a terrorist.” This anecdote, which she shared during a 2017 episode of the couple’s podcast, would be used against her time and time again by Piker and various critics after the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza.

Viewers commenting on the siblings’ mandatory service had various takeaways.

“I don’t like either of them but you can’t call out one without the other being terrible too,” said one X user. “It’s hypocrisy.”

One commenter, coming to Hila’s defense argued: “Moses was in the IDF, just like Hila. The difference is Hila worked a desk job then asked to go out on the field ONE TIME out of curiosity. Moses worked with bombs and was actually out doing field work, as Trisha loved to brag about.”

While the exact details of each siblings’ service remains disputed, one thing is certain: the casualness with which they once discussed the IDF is gone. What used to be simple background in their personal histories — an experience most Israelis share — has become ammunition in arguments over their alleged complicity in the conflict and an opportunity for moral grandstanding.

All of this is old news, really, though; today, its main effect is drawing attention away from Ethan’s affair. The military debate and disdain many online feel for the IDF — especially in the left wing circles these four worked in — has left little sympathy for the mother of three navigating separation after a devastating affair.

The post The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service  appeared first on The Forward.

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Zoom chat: Memories of Yiddish and Bund gatherings in Melbourne

אין קאַרלטאָן, אַ געגנט אין מעלבורן, האָט מען אַ מאָל געהערט ייִדיש אויף דער גאַס; געגאַנגען אויף בונדישע פֿאַרזאַמלונגען און אין ייִדישן טעאַטער, און געזונגען ייִדישע לידער.

‫אין אָט דער וועלט איז אויפֿגעוואַקסן דער שרײַבער אַרנאָלד זייבל, אַ קינד פֿון בונדישע אימיגראַנטן פֿון פּוילן. זונטיק, דעם 15טן נאָוועמבער, 7 אַ זייגער אין אָוונט ניו־יאָרקער צײַט, וועט אלי בענעדיקט, פֿון דער ייִדיש־ליגע, פֿירן אַ זום־שמועס מיט זייבלען וועגן זײַנע קינדער־יאָרן אין מעלבורן — דער עיקר, וועגן די ייִדישע שולן, טעאַטערס, לידער און די מענטשן וואָס האָבן געשאַפֿן יענע וועלט.

זיי וועלן אויך אַרומרעדן ווי אַזוי די זכרונות פֿון יענער וועלט לעבן ווײַטער אין זײַנע ביכער.

אַרנאָלד זייבל איז אַ שרײַבער, דערציילער און אַקטיוויסט פֿאַר מענטשנרעכט. זײַנע ביכער, וואָס זענען אויף ענגליש, באַהאַנדלען טעמעס פֿון אימיגראַציע, זכּרון און גלות. צווישן זײַנע באַקאַנטע ביכער געפֿינען זיך „קאַפֿע שעהעריזאַד“ און „בריליאַנטן און אַש“.

די אונטערנעמונג איז פֿרײַ פֿון אָפּצאָל. כּדי זיך צו פֿאַרשרײַבן, גיט אַ קוועטש דאָ.

The post Zoom chat: Memories of Yiddish and Bund gatherings in Melbourne appeared first on The Forward.

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