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Citing industry changes, Kosherfest, oldest kosher food fair, announces its end

(JTA) — After more than three decades, an annual trade show of kosher foods that saw the evolution of the cuisine in America grow from gefilte fish and pastrami to “facon,” gluten-free cookies and CBD gum is no more.

“Exhibitors feel Kosherfest has run its course,” the company that organized the two-day event, Diversified Business Communications, announced on Wednesday.

The company’s statement attributed the decision to shifts in the supermarket industry and in how stores display and purchase kosher products. Buyers for supermarkets, it said, are increasingly likely to buy kosher products at general trade shows rather than events specific to kosher food.

“As this buyer is responsible for sourcing and purchasing a wide array of products, they are more likely to attend food events displaying items not just exclusive to kosher,” the company said. “A certified kosher only food show such as Kosherfest is too niche for their attendance.”

The decision to cancel Kosherfest — which has included more than 325 exhibitors displaying their products and has drawn as many as 6,000 attendees each fall — comes as kosher food has gone mainstream. As of 2018, according to the Boston Globe, some 40% of packaged food and drink sold in the United States was certified kosher. Last year, Rabbi Eli Lando, the executive manager of OK Kosher, a certification agency, said Jews make up just 20% of kosher products’ consumer base, according to the publication Food Dive.

At the same time, supermarkets and other pillars of the kosher marketplace have been joined by social media influencers in promoting new food products to Jews who keep kosher. That shift was accelerated during the pandemic, when Kosherfest was suspended for a year before returning to muted crowds in 2021. Recently, it had been showing signs of strain. Last year, the fair was still recruiting vendors just days before its opening. Vendors who had reserved booths for this year will have their payments refunded, the company said.

Some longstanding Kosherfest attendees thought the show had shifted to cater too much to influencers, while some influencers said the show never felt totally accessible to them.

“The food industry has evolved and social media influencers definitely have a voice and a presence and they get products in front of consumers,” said Chanie Apfelbaum, a kosher cookbook author and social media personality under the moniker “Busy in Brooklyn.” “So, it’s definitely something that was necessary that they weren’t really ready to bring to the table.”

Apfelbaum, who said she had been introduced to Korean cuisine after meeting a chef at Kosherfest, will be hosting a cooking competition at Kosher-Palooza, a new event that will take place later this month at the same New Jersey convention center that previously hosted Kosherfest.

Kosher-Palooza is geared to individual consumers, according to its website, with wine tastings, blind taste tests and cooking demonstrations taking place alongside displays of new products.

“You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof,” announced a press release for the event distributed last month.

Among the companies highlighted on Kosher-Palooza’s website is KosherCatch, a New England-based fresh fish company. Its founder, Jeffrey Ingber, said he had been a longtime Kosherfest attendee but thought the show had waned recently.

“Over the past 10 years there was nothing new to see, which is a surprise because there are emerging products and new products and creative products coming out every year by manufacturers,” he said.

Apfelbaum said she had seen the same thing. “Definitely Kosherfest in the last couple of years has been very disappointing for anyone that’s in the industry,” she said. “I just found there weren’t that many vendors anymore. It really had slowed down.”

The demise coincided with a rapid explosion of accessible kosher products — in some ways making the show a victim of the success of its field.

“This year we’re celebrating the centennial of American kosher certification, and efforts by certifiers during that century have left the kosher industry in an excellent position,” said David Zvi Kalman, a scholar at the Shalom Hartman Institute of North America who studies trends in Jewish life.

“The fact that there are kosher products up and down the supply chain means that manufacturers can easily source kosher ingredients, and ingredient manufacturers have an incentive to certify to stay competitive,” Kalman added. “While effective marketing has been important to the industry’s growth — it saved the [Orthodox Union] from a period of stagnation in the 1950s — there are now strong network effects that encourage companies to certify even without the help of events like Kosherfest.”

In a statement commenting on the end of Kosherfest, its founder, Menachem Lubinsky, said he was proud of the show’s 33-year run. Lubinsky sold the show to Diversified Business Communications in 2004 but remained involved in its production.

“Looking back, I can proudly say that the show was an amazing run and the impetus for a glorious chapter in the growth of kosher and the Jewish community,” Lubinsky wrote.

“The last three plus decades of the show was a period when tens of thousands of products became kosher, dozens of huge modern kosher independent supermarkets were launched, there was an explosion of kosher restaurants of diverse themes, dozens of new kosher cookbooks published, and we witnessed the advent of a new era in social media and the Internet to name but a few of these gigantic accomplishments,” he added. Kosher became popular in every area of life.”

With kosher products readily available in many places, observers said kosher-keeping consumers are increasingly looking for unique or boundary-pushing food experiences — a niche promoted by Fleishigs Magazine, a lead sponsor of Kosher-Palooza. “More than just the authority on kosher cooking, Fleishigs serves up kosher like never before,” the magazine, whose name is a Jewish term for meat dishes, promises.

“Kosher consumers are demanding fresh, new products that we want to see on the market and that’s what we want,” Apfelbaum said. “That’s what we’re looking for.”

One convener of discussion about new frontiers in kosher dining is Elan Kornblum, publisher and president of the Great Kosher Restaurants Magazine and the creator of the Great Kosher Restaurant Foodies Facebook group, which boasts more than 82,000 members. Kornblum will be hosting a meet-and-greet at Kosher-Palooza but this week took a moment to lament Kosherfest’s end in his Facebook group.

“In the 20 years I went, I certainly have had great memories, met some great people from all over the world and did a lot of business here,” he posted about Kosherfest. “Sad to see it end.”

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The post Citing industry changes, Kosherfest, oldest kosher food fair, announces its end appeared first on Jewish Telegraphic Agency.

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Video: The queen of Yiddish cabaret

אַן אינטערוויו מיט דער אָנגעזעענער ייִדישער זינגערין, אַקטריסע און שרײַבערין עלענאָר ריסאַ איז לעצטנס אַרויפֿגעשטעלט געוואָרן אויף יוטוב.

‫אינעם שמועס געפֿירט פֿון אלי בענעדיקט פֿון דער ייִדיש־ליגע, דערציילט ריסאַ וועגן אירע ערשטע טריט אויף דער בינע, די מענטשן און פֿאָרשטעלונגען וואָס האָבן אויסגעבויט איר קינסטלערישן וועג, אירע אויפֿטריטן איבער דער וועלט, און דעם אופֿן ווי זי בויט אַ מוזיקאַלישע פּראָגראַם און קלײַבט אויס לידער. זי רעדט אויך וועגן איר בליק אויף דער צוקונפֿט פֿון ייִדיש־טעאַטער.

ריסאַ איז אַ געבוירענע ייִדיש־רעדערין פֿון פּויליש־ייִדיש, קאָן דער ווידעאָ אויך דינען ווי אַ גוטער לערן־מיטל פֿאַר ייִדיש־סטודענטן וואָס ווילן הערן אַ נאַטירלעכן ייִדיש.

‫עלענאָר ריסאַ איז אַן אַמעריקאַנער אַקטריסע, רעזשיסאָרין, דראַמאַטורגין און זינגערין, און ייִדיש איז איר מאַמע־לשון. זי איז אויפֿגעוואַקסן אין ברוקלין, די טאָכטער פֿון צוויי לעבן־געבליבענע פֿון פּוילן. אין משך פֿון לאַנגע יאָרן האָט זי געשפּילט, רעזשיסירט און געשאַפֿן סײַ אין ענגלישן, סײַ אין ייִדישן טעאַטער, און איז געווען די קינסטלערישע מיטדירעקטאָרין פֿון דער פֿאָלקסבינע.

זי האָט אויך געשריבן, רעזשיסירט און איבערגעזעצט אַ ריי פּיעסעס און מוזיקאַלישע פּראָגראַמען. אין די לעצטע יאָרן פֿירט זי דעם פּאָדקאַסט “Those Who Were There” בײַם פֿאָרטונאָף־אַרכיוו אין יעיל־אוניווערסיטעט און אַרויסגעגעבן אַ בוך זכרונות, The Letters Project.

The post Video: The queen of Yiddish cabaret appeared first on The Forward.

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Israel is rich enough to live without American aid. But can it afford to lose what that aid represents?

Israel is a rich country, with a GDP per capita comparable to Germany’s and higher than that of France and Britain. It has one of the world’s most advanced technology sectors, a sophisticated defense industry and formidable military capabilities. Israel is not a developing country dependent on American charity.

But the argument that Israel no longer needs American military assistance because it can afford to pay for its own weapons misses the essential point: The $3.8 billion in annual American military assistance is not simply a financial transfer but part of a much larger strategic architecture that has sustained Israel’s security for decades.

That superstructure includes America’s repeated use of its veto at the United Nations Security Council, intelligence cooperation, access to advanced military technology, joint weapons development, and the projection of American power throughout the Middle East. Above all, it sends an unmistakable message to Israel’s enemies: The United States stands behind Israel.

On Election Day this week, President Trump seemed to throw all of that out the window. He told Fox News’ “Fox & Friends” program that Israel no longer needed the funding and ⁠that some Democrats and left-wing politicians were using the financial arrangement to pummel Republicans. “Now, as far as paying Israel, Bibi Netanyahu and ​I have made a deal that we give Israel $4 billion a year, and we made a deal months ago that we’re stopping,” Trump said. “We’ve already agreed that by the end of this year we won’t be paying Israel.”

Ending the assistance would not automatically terminate intelligence sharing or American diplomatic protection – and it’s unclear what role Congress would play in changing the financial terms of the agreement with Israel, which was established in a Memorandum of Understanding that expires in 2028. But the aid is an important institutional expression of the special relationship, embedding Israel’s security in the American political, military and industrial establishments.

Consider the Iron Dome. Developed in Israel and subsequently supported by substantial American funding, it became a model of bilateral defense cooperation, involving joint production, technological exchange and close coordination between the two countries’ defense industries.

This is a strategic partnership, painstakingly constructed by generations of Zionists and their American supporters, encouraged by generous Jewish donations to both political parties in the U.S. – which in turn reflected, for decades, Jewish affinity with the values Israel represented.

Moreover, American military assistance to Israel is not simply a one-way transfer of money. Much of the assistance is required to flow back into the American economy through purchases of weapons, aircraft, missile systems and other military equipment from U.S. defense manufacturers, supporting American jobs, technological development and the country’s defense-industrial base. Joint projects created opportunities for shared research, production and technological innovation.

All of this has been subordinated to politics.

The relationship is now part of Trump’s damage containment strategy in a week during which the Republicans endured a midterm shellacking. Trump – and even more so Vice President JD Vance – seem to be concluding that American assistance to Israel, in all its forms, has become a political liability for Republicans.

American support for Israel, including among American Jews, has eroded dramatically during the Gaza war, in which tens of thousands of Palestinian civilians have been killed, and so too has support for aid dropped, exposing a widening rupture in what was once a remarkably durable bipartisan and communal consensus.

There is a legitimate argument for transforming the financial relationship between two wealthy, technologically advanced countries. But that transformation requires careful strategic planning, not an Election Day declaration. And even more remarkable is Trump’s assertion that the initiative came from Israeli Prime Minister Benjamin Netanyahu himself.

Netanyahu has spent much of his political career presenting himself as the indispensable guardian of Israel’s relationship with Washington. His supporters have portrayed Trump as Israel’s greatest friend, often dismissing the quieter, institutional commitments of previous American administrations.

Yet it was Barack Obama, frequently vilified by Netanyahu’s political camp, who negotiated the historic $38 billion, 10-year military assistance agreement, just about a decade ago, in a different political epoch, before Netanyahu created scorched earth diplomacy in Israel’s relations with the Democrats.

And it is Trump, celebrated by so many on the Israeli right, who has now proposed bringing that assistance to an early end. The irony could hardly be greater, and the folly of putting all of Israel’s eggs in Trump’s basket could hardly be clearer.

“This is a function of the tremendous deterioration in the relationship with the United States to which the prime minister has led,” said former premier Ehud Olmert, speaking on Israel Radio. He argued that the principal requirement for repairing the relationship is a change of government. He pointed to the conduct of far-right Israeli ministers, including Itamar Ben-Gvir and Bezalel Smotrich, and to Jewish extremist violence in the West Bank as factors contributing to growing American alienation from Israel’s current leadership.

In a statement on Friday, Netanyahu’s office said the change “shows the strength and sophistication of our relationship, and its ability to adapt and stand strong over time.”

The possibility that Netanyahu himself initiated the accelerated termination of American assistance raises serious questions. Netanyahu had predicted an end to U.S. aid just before the Israeli elections and discussed in January phasing out the grants over a decade. Why, then, would he support ending them before the current agreement expires in 2028?

The timing is particularly striking. Trump endorsed Netanyahu ahead of Israel’s October election. Days later, on Election Day in the U.S., he announced that Netanyahu had proposed ending an assistance program that had become politically inconvenient for Republicans.

If Netanyahu subordinated a decision of such strategic importance to his own political interests, it would represent a grave failure of leadership, to say the least. The danger is that the financial component of the alliance will be dismantled without sufficient attention to the political and strategic architecture it has helped sustain.

For decades, the special relationship has been one of Israel’s greatest strategic assets. Its value cannot be calculated by adding up the annual assistance payments. Israel cannot afford to squander the confidence that America will stand behind it when its security is threatened.

Israel’s friends in the United States should not abandon the special relationship without thought for the consequences. And this entire affair is yet one more reason why Israel needs new leadership urgently.

The post Israel is rich enough to live without American aid. But can it afford to lose what that aid represents? appeared first on The Forward.

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Young Jews aren’t disengaging, they’re finding Jewish meaning in different ways than their parents and grandparents did

The Jewish community for years has worried about young adults drifting away. It’s true that people in their 20s and 30s are less likely to go to synagogue regularly or belong to a congregation or other Jewish communal institutions, which can make it look like young adults are disengaging from Jewish life.

But new research suggests that many of them aren’t abandoning Jewish life at all. They’re practicing it at home with friends and family, often through food, culture, and meaningful conversation. This development speaks to a broader evolution that will shape the Jewish future. While young adults still crave Jewish meaning, identity, and belonging, they increasingly expect to find them in ways and places different from their parents and grandparents.

The Jim Joseph Foundation recently commissioned Project Prism, a study of more than 2,000 Jewish Americans ages 22 to 40 in 49 states over 40 weeks, conducted in partnership with Sense Worldwide, and with NORC at the University of Chicago. The research included a nationally representative survey alongside qualitative and cultural research, and included many people whose lives rarely, if ever, intersect with Jewish institutions.

What we found complicates the conventional story about religious disengagement. Three out of four Jewish young adults say they do something Jewish regularly. But 45% of all respondents say their Jewish participation occurs exclusively in informal settings. That includes celebrating Jewish holidays with friends and family, engaging in Jewish cooking and food traditions, and discussing Jewish topics or current events with people close to them. Others express their Jewish identity through music, books, humor, and media, or by observing Jewish rituals and traditions at home.

In other words, a young adult who rarely sets foot in a synagogue or other Jewish institution may still consider Judaism a meaningful part of their life. They aren’t abandoning Judaism; they’re simply engaging in it in places and ways that are comfortable for them, reflect the home-based component of Jewish ritual, and bring them meaning.

What communities can do

The research is the starting point for understanding how young adults navigate life. For example, many Jewish young adults feel that they have a strong sense of purpose or direction in their lives, but a much smaller percentage say that being Jewish plays a strong role in creating that sense of purpose. Instead, they draw meaning from helping others, personal growth, their careers, and family. So rather than wondering why young adults are not going to existing Jewish spaces, families and community leaders might ask how Jewish tradition can deepen the things they already find meaningful. Helping a neighbor, caring for family, sharing a meal, and contributing to one’s community are deeply embedded in our teachings and rituals. Thankfully, our community has many existing organizations committed to these experiences. There is more work to do to help young adults find and connect with these existing offerings, and our community should also strive to design new, innovative offerings that don’t yet exist.

At the same time, the research shows that participation alone isn’t enough to create positive outcomes. When a young adult feels a sense of belonging, an experience is much more likely to have a lasting positive impact. Immersive and socially intensive experiences are especially effective. As people are increasingly worried about loneliness and social isolation, it’s important to recognize that simply getting people through the door cannot be the end goal. We need to think about how we help them build relationships and feel a part of something bigger once they arrive.

We also need to remember that these immersive experiences, as powerful as they are, attract only a minority of Jewish young adults. The vast majority are engaging on their own or in smaller groups. For Jewish families and organizations seeking to reach them, the research offers some practical guidance.

Young adults say Jewish experiences would be more appealing if they were more cultural and less religious, offered low-pressure opportunities to participate without a major commitment, fit their schedules, and allowed them to engage alongside people they already know. That could mean a casual Shabbat dinner, a Jewish cultural event that welcomes friends and family, or a gathering where participants can explore Jewish identity without feeling judged or pressured to participate in a particular way. These approaches recognize that young adults are navigating busy schedules, competing demands, and a polarized environment, while still seeking connection and meaning.

At their best, Jewish communities and institutions can provide exactly what these young adults are looking for — relationships, opportunities for meaning, and places where they feel part of something larger than themselves. But doing so may require thinking differently about how and where Jewish life happens. A generation that celebrates a holiday around a friend’s dinner table, talks about Jewish identity with family, and seeks community outside traditional institutions is constructing Jewish life differently than previous generations did, and can still create a meaningful Jewish life.

Rather than expecting young adults to come to them, Jewish organizations can help support the experiences young adults are already creating, whether by providing resources for home-based celebrations, partnering with informal groups, or making existing programs more flexible and welcoming.

Our community can continue offering the powerful immersive experiences that resonate with some while also embracing the more informal expressions of Jewish life that resonate with many others. In doing so, we can help more young adults experience Judaism as a meaningful part of their lives — wherever and however they choose to engage.

The post Young Jews aren’t disengaging, they’re finding Jewish meaning in different ways than their parents and grandparents did appeared first on The Forward.

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