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ESPN’s Jeff Passan opens up on his Hebrew school upbringing, interviewing Sandy Koufax and Jewish baseball history
(JTA) — For tuned-in baseball fans, Jeff Passan is everywhere. As ESPN’s senior MLB insider, he frequently breaks some of the sport’s biggest news and appears on several of the global sports network’s television, radio and podcast programs.
After two decades of reporting, can anything make him nervous? There is one athlete who does: Jewish legend Sandy Koufax.
“Generally speaking, when I’m talking to people, I’ll call them by their first name. He was Mr. Koufax,” Passan told the Jewish Telegraphic Agency about the pitcher he once wrote a paper about for Hebrew school.
While a columnist for Yahoo! Sports, Passan spent about four years reporting his 2016 New York Times best-selling book “The Arm: Inside the Billion-Dollar Mystery of the Most Valuable Commodity in Sports,” a deep-dive into pitching and the epidemic of what’s known in the sport as Tommy John surgery, or ulnar collateral ligament reconstruction.
Koufax, known for his on-the-field dominance and his refusal to pitch on Yom Kippur during the 1965 World Series, walked away from baseball at only 30 years old because of injury. So as Passan began work on his book, he knew he needed to talk to Koufax.
Koufax is famously private, and securing a rare interview wasn’t easy — Passan enlisted fellow Jewish writer Jane Leavy, Koufax’s biographer, who put in a good word for him. When the time came to talk, Passan said it was the most nervous he’s ever been for an interview.
“I was in awe the whole time,” Passan said in a phone interview from Arizona, where he’s covering spring training.
Koufax’s pitching prowess aside, Passan praised the principled stance the former Dodger took all those years ago.
“The way that he represented himself, the way he honored Judaism, and, when it was an incredibly difficult thing, stuck by what mattered to him, I think that’s applicable across religions, across cultures, across backgrounds,” Passan said. “If you feel passionate about who you are, and something is important to you, even when it’s uncomfortable, you should stand by it. That’s exactly what he did. I have an undying amount of respect for him for both doing that and just for the way that he has and continues to carry himself.”
A Cleveland native, Passan fell in love with both baseball and writing at a young age. His father, Rich, worked at the Plain Dealer for 42 years, and Passan said he got his first byline at 14 years old. He would go on to cover sports at Syracuse University, the Fresno Bee, the Kansas City Star, Yahoo! Sports and, since 2019, at ESPN.
Passan, 42, grew up in a Conservative Jewish household, attending Hebrew school three times a week. He said he considers himself a “cultural Jew” — noting that his wife is Catholic and they are raising their kids without religion.
“I look at religion now as being a really important thing for lots of people, but the sort of thing that for me and my family, we’d like for our children to be a little more worldly until, or if, they decide to choose to go the religious route,” he said.
Jeff Passan at his bar mitzvah, Oct. 9, 1993. (Courtesy of Passan)
Passan said he and his family celebrate Hanukkah — he’s a big fan of latkes — and he fasts on Yom Kippur. And then there’s Jewish geography.
“When I run into someone who’s Jewish, even though I’m not particularly religious, and he or she may not be particularly religious, there’s still a connection there because of how we were raised and the things that you learn growing up a Jew,” he said. “If there’s one thing that I look at with regret that my kids don’t have, because we’re not raising them Jewish, it’s that.”
That instant connection is present in the press box, too.
“We know who we are,” Passan said. “There was one World Series where I think there were like seven or eight Jewish writers sitting in a row. And we said all we need is a few more and we got a minyan here.”
Passan said he also feels that camaraderie with Jewish players — especially those who play for Team Israel during the World Baseball Classic, which is coming up next month.
“It’s different than Team USA or the Dominican Republic or Venezuela,” he said. “It’s a cultural team. It’s a team that’s often based around your religion or the religion in your family, and I think that makes it a unique group of players who may not have that same connection or that same feel to Israel, but they have that shared experience of being Jewish and knowing what that entails.”
The presence of Jewish talent in Major League Baseball — and on Team Israel, which features more big leaguers this year than ever before — is noticeably greater than it has been in years. The 2021 World Series, which featured four Jewish players, is a prime example.
“I think it’s just another way to illustrate that we can be everything,” Passan said. “If you are growing up and you want to be a rabbi, that’s wonderful. If you’re growing up and you want to get into media, that avenue is there for you. And if you’re growing up and want to be a baseball player, there are no limitations. The history of Jewish baseball players, while not extensive, is nevertheless rich.”
And what is it, exactly, about baseball that has endeared the sport to American Jews for so long? Passan has some theories.
First, he noted the historical significance New York has held in both baseball and American Judaism. For a period in the early-to-mid 20th century, New York was home to three MLB teams — the Yankees, Brooklyn Dodgers and New York Giants.
“As Jews, we really gravitate toward things that have history and substance,” Passan said. “Baseball being so big in the emergence of sporting culture in the United States, there’s a gravitas to that, there’s an import to that, that I think Jews really are attracted to.”
The other aspect that has bonded Jews and baseball, Passan said, is its shared culture of family tradition.
“It’s something that can be passed on from fathers and mothers to sons and daughters,” he said. “Family is such a vital part of being Jewish. Just as we pass down customs and traditions, sports are among those customs and traditions and baseball is a generational sport.”
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The post ESPN’s Jeff Passan opens up on his Hebrew school upbringing, interviewing Sandy Koufax and Jewish baseball history appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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