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For Jewish fans, Duke’s new basketball coach inspires a different version of March Madness
(JTA) — Dylan Geller has taken great pride in his work as a student manager of Duke University’s men’s basketball team since landing the gig as a freshman in 2019. But things felt different this season, and not just because the Blue Devils had a new head coach, Jon Scheyer, after 42 years under the legendary Mike Krzyzewski.
“Coach Scheyer is such a role model to me, being a young Jewish man myself with aspiring hopes and dreams in basketball,” said Geller, a senior from Fort Lauderdale, Florida. “Seeing him do it so successfully, he’s definitely been a big inspiration.”
Starting Thursday night, Scheyer, 35, will lead the Blue Devils through the head-spinning Division I tournament known as March Madness, which raked in an average 10.7 million TV viewers per game last year. Ranked No. 5 in its division, Duke will face off against the Golden Eagles of Oral Roberts University, an evangelical Christian school in Tulsa, Oklahoma.
If the Blue Devils go all the way in this year’s Division I tournament — as the team has done five times in the past, most recently in 2015 — Scheyer would be the first Jewish coach to do so in more than seven decades. (Nat Holman led the City College of New York to an NCAA championship in 1950, when only eight teams competed.) He would also be only the sixth Jewish men’s basketball coach ever to reach the Final Four.
Scheyer is ending his first season as Duke’s head coach with a 26-8 record, becoming the most successful first-year coach in the school’s history.
Duke students are famous for their fandom, earning the moniker “Cameron Crazies” from their antics in the stands of their school’s Cameron Indoor Stadium. But for Duke’s substantial population of Jewish students, faculty and graduates, the intensity is heightened by knowing that the most influential figure on the Durham, North Carolina, campus is a fellow Jew.
“At Duke, these people are celebrities,” said Sophie Barry, a former president of the Jewish Student Union who graduated last May. “It’s a national stage, people are watching them on ESPN all over the place, and they’re just walking around on our campus. It’s such a big deal. And as Jewish people, we can’t help getting all excited when a celebrity is Jewish.”
So devoted to basketball that he made the sport his bar mitzvah theme, Scheyer earned the nickname “Jewish Jordan” when he was growing up in the Chicago suburb of Northbrook, Illinois. (Michael Jordan played for the Chicago Cubs during Scheyer’s childhood there, after winning a national title for Duke’s rivals, the University of North Carolina Tar Heels.) He led his high school team — with an all-Jewish starting lineup — to a state championship in 2005.
Scheyer then played for the Blue Devils from 2007 to 2010, helping the team win two ACC championships and one NCAA title. A history major, he also volunteered in a literacy program and starred in an improv group’s video in which he bikes to the campus Hillel, wears a tallit and spins a dreidel. After a devastating eye injury thwarted Scheyer’s ambitions in the NBA, he obtained Israeli citizenship and played one ultimately disappointing season for Maccabi Tel Aviv.
“I felt proud to be Jewish living in Israel, and you realize there’s not a lot of Jews in the world, and that only strengthened my beliefs,” Scheyer said during a conversation with Jewish students in 2015, shortly after he returned to Duke as a member of the coaching staff.
The Maccabi Tel Aviv basketball team after winning the Israeli Basketball Super League championship, Feb. 16, 2012. Jon Scheyer played on the team that season. (Flash 90)
Scheyer was picked for the top coaching spot last year, taking on the daunting job of succeeding Krzyzewski, known as “Coach K,” who built a dynasty in the world of college basketball. Along with guiding the Blue Devils to five national championships, Krzyzewski amassed a total of 1,202 head coaching victories in his 47-year career — 42 of those at Duke — achieving a record in NCAA history.
Scheyer has already made his own mark, bringing the team into March Madness with a nine-game winning streak and celebrating a coveted title in his debut season. On Saturday, he led Duke to a 59-49 victory over Virginia in the ACC tournament championship, becoming the third first-year coach to win the title and the first ever to claim it as both a player and a coach.
He appears to be optimistic about his team’s chances. Scheyer’s assistant declined an interview request, saying this week, “We are leaving for Orlando and hopefully will be gone for the next few weeks at the NCAA Tournament. We can circle back after the season.” Scheyer had previously not responded to multiple requests for interviews.
Of the 363 Division I men’s basketball programs, 10 currently have Jewish head coaches, according to the Coaches Database.
“I feel like he’s someone that a lot of kids like me — even outside of Duke — who love sports can really look up to. Because there’s not a lot of Jewish representation, in terms of coaches like that,” said Geller.
The National Jewish Sports Hall of Fame honored Scheyer as Jewish athlete of the year once while he was in high school and again in college. But Scheyer has indicated that he is ambivalent about being a Jewish sports icon.
“I always wanted to be recognized as a great basketball player. I always wanted a kid to look up to me because of who I was as a person and then my basketball skills, not because I was Jewish,” he said at the Jewish life event in 2015. “But I figured … if it was a cool thing that I was Jewish on top of respecting my game and the way I played and who I was, then I was all for that.”
Asked whether he would play a game that fell on Yom Kippur — an unlikely event given when the basketball season falls — Scheyer’s answer came quickly.
“I would never turn down a game,” he said. “I know that’s not a good thing to say but it’s the truth.”
Duke has about 15,000 students, and about 1,700 of them this year are Jewish, according to student newspaper The Chronicle. The school is home to multiple Jewish centers, including the Freeman Center for Jewish Life that is home to the campus Hillel; the Center for Jewish Studies academic department, and a thriving Chabad that last year inaugurated a new, 24,000-square-foot building.
Duke has about 15,000 students, of whom about 1,700 of them this year are Jewish. (Wikimedia Commons)
At the school’s Chabad, some basketball fans call themselves the “Chabad Crazies,” according to Chabad Rabbi Nossen Fellig. “They’re all crazy about their basketball,” he said.
Throughout the weeks — yes, weeks — leading up to Duke’s games against major rivals, hundreds of students sleep in tents outside the Cameron Indoor Stadium on a patch of grass known as Krzyzewskiville, or K-Ville, in hopes of snagging tickets.
Barry was among those who endured dozens of frigid winter nights for a Duke-UNC game last season. (The teams split their outings during the regular season, then met again in the Final Four, when the Tar Heels ended Krzyzewski’s coaching career to go on to the final game.)
“It was six whole weeks,” Barry said. “You have to take two different tests about your Duke basketball knowledge — one on the current team and one on Duke basketball history — to determine whether or not you get a tent and what order you will sit in when you get into the stadium.”
Students with Duke University’s Jewish Student Union wait to get into a men’s basketball team on campus. (Courtesy Sophie Barry)
While saying that Coach K was “the GOAT,” Barry was thrilled when Scheyer took his place. Before he was named the successor, Barry met the new coach during Hanukkah of 2020, when Scheyer appeared at a virtual menorah lighting for students secluded at home in the throes of the COVID-19 pandemic.
“Coach Scheyer got on and did this whole Q&A — from questions about how he celebrated Hanukkah growing up and celebrating it now with his two kids, to questions about whether he preferred sour cream or applesauce. It was a really cute event to lift the spirits during such a hard time,” Barry recalled. (Scheyer and his wife Marcelle, a nurse, have since added James to big siblings Noa and Jett.)
Joyce Gordon, director of Jewish life at Duke, said she has heard giddiness at the campus Hillel about the coach’s identity.
“Many Jewish students definitely have a sense of pride that Coach Scheyer is ‘one of us,’” said Gordon.
Fellig described Scheyer as a “mensch” and “dear friend to the Jewish community.” One summer before the pandemic, the coach requested Fellig’s help arranging kosher meals for a group of players that he was training in Israel. And at a recent Jewish event on campus, he brought a surprise.
“He surprised the students by giving them tickets to the game the next day, which was a pretty big game,” said Fellig. “He saved everyone the line — they would have had to wait for many hours.”
Geller, who hopes to clinch a job in an NBA front office after graduation, was high-spirited about his team’s March Madness prospects under Scheyer’s lead.
“The team has great momentum,” he said. “But the most exciting part is in the locker room [after the ACC tournament], they were all talking about [how] we’ve got to forget about this win tomorrow, because we don’t want to fall in the trap of being too excited. So I think they have a great mindset and great leadership.”
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The post For Jewish fans, Duke’s new basketball coach inspires a different version of March Madness appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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