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‘Hebrew in the huddle’: American football kicks off another season in Israel
(JTA) — The year was 1999, and Jonathan Hauser was working as a concierge at the famous King David Hotel in Jerusalem.
At the time, Hauser was playing for the Jerusalem Lions flag football team, a part of the American Football in Israel organization. The league was 10 years old at the time but lacked adequate playing fields. One day, he spotted a face he knew from TV in the hotel lobby: New England Patriots owner Robert Kraft.
Hauser told Kraft about American Football in Israel (AFI) — which Kraft, despite being a regular Israel visitor, did not know existed — and connected him with Steve Leibowitz, a veteran journalist who moved to Israel in 1974 and had been leading the development of the sport in Israel.
Just a year later, Kraft inaugurated the small Kraft Family Stadium in Jerusalem, with a field only 80 yards long (instead of the regulation 100-yard length in the NFL). The AFI — which started with touch football and later expanded to flag football and adult tackle football — had found a field.
On Saturday night, the AFI kicks off its season in Bet Shemesh with a matchup between the Bet Shemesh Rebels and the Jerusalem Lions, in front of a sold-out crowd of 400. Around 2,000 players, coaches and referees are now involved in the league throughout the country. The adult tackle league features eight teams from different cities who compete in an eight-game regular season, followed by playoffs that culminate in the Israel Bowl championship game in the spring. Other programs for men, women and children of all ages are offered in cities across Israel.
“The dream of building football in the country is due to the partnership and friendship and help of Robert Kraft, without any question, and his family,” said Leibowitz, a New York City native and longtime Giants fan.
Leibowitz had the dream since the 1980s, when he and a group of journalists put together a sports club to watch American football by pirating the signal from the Armed Forces Network. That inspired them to start the league.
In 2017, Kraft donated $6 million to open the Kraft Family Sports Campus in Jerusalem, which Leibowitz said is home to the only regulation-size American football field in the Middle East, plus facilities for soccer, basketball and more.
“My late, darling wife Myra always used to tell me that until I start building football in Israel, I would not win anything with [the] Patriots,” Kraft said at the 2017 dedication. “That happened in late 1999, and we won our first Super Bowl in 2001. Now we have five championships, and I can’t ignore the connection between our continuing to support development in Israel and our great accomplishments.”
New England Patriots owner Robert Kraft at the Kraft Family Sports Campus in Jerusalem. (Courtesy American Football in Israel)
Players from AFI have gone on to play college ball in the United States, most notably Yonatan Marmour, who in 2021 became the first Israeli to play Division I football. Bet Shemesh coach Charlie Cohen, a yeshiva teacher and salesman who moved to Israel from Massachusetts in 2000, added that some athletes play in Israel during a gap year before trying to make the jump to Division II.
In the early years of football in Israel, Leibowitz said the players were mostly American immigrants or children of immigrants. But now, he says there is mostly “Hebrew in the huddle”: Nearly every team outside Jerusalem is entirely Hebrew-speaking. Some cities have Arab players, plus immigrants from Ethiopia and Russia.
Leibowitz is proud of one notable AFI alum: American-born Ron Dermer, Israel’s new minister of strategic affairs and a former Israeli ambassador to the United States. Leibowitz called Dermer, who played flag football, a “celebrity” in Israel’s football community.
Leibowitz, who serves as president of AFI, acknowledged that the sport will never surpass the popularity of soccer or basketball in Israel. But the strides the league has made are undeniable, and the AFI hopes to build three more football stadiums, with plans in motion for regulation-size fields in Haifa, outside Tel Aviv and in Beersheva.
In another sign of development on the world stage, Israel also hosted the 2019 European Flag Football Championship and the 2021 Flag Football World Championship. In July, Leibowitz said, the AFI has been invited to bring a national team of top players to play in Fez, Morocco. He said it’s the first time an Israeli team will play a Moroccan team in Morocco, likely in any sport.
And with the 2028 Olympics in the not-too-distant future, Leibowitz said the AFI is working on a squad that could qualify for the soon-to-be-announced flag football competition.
Leibowitz added that the league honors the late Myra Kraft, who was also very involved in the sport’s development, by stitching her initials onto the Israeli players’ jerseys when they play abroad.
For coach Charlie Cohen, football is at the center of his Jewish practice — and helped inspire him to become a rabbi.
“Without sports, there is no Jewish identity for me,” he told the Jewish Telegraphic Agency.
Cohen, 53, said he was kicked out of Hebrew school as a child and had all but walked away from his Judaism when he was coaching Pop Warner football in Sharon, Massachusetts. His winless team squared off against a powerhouse squad from nearby North Attleboro and won, 13-12.
“That was a really watershed moment for me,” Cohen said. “I took that to heart, as a person, and as a Jew.”
He explained: “Here it is, you’re a football coach, and you’re demanding that your team has character. Your team shows up for each other. If you have a loss, come fight for your guys, don’t quit… I said to myself, if I were to demand my little peewee football team turns it around, well, I’m going to turn it around, too.”
He reengaged with Judaism and ultimately immigrated to Israel, where he became a rabbi.
Cohen began as Bet Shemesh’s offensive line coach, then became head coach last season, leading the Rebels to the semifinals, where they lost by four points.
And no, Cohen is not over the loss: “We had the ball with two minutes to go. Should’ve called a timeout and calmed them down. You live and you learn.”
A Tel Aviv Pioneer player hurdles an opponent in an American Football in Israel game. (Doron Dotan)
One of Cohen’s players is 22-year-old yeshiva student Aviad Ohayon, who said he tried football for the first time in high school in Kfar Saba, at the behest of a friend. He didn’t know what football was at the time.
“The information that I had about football was like a bunch of guys with helmets fighting with a strange ball, in the shape of an egg,” Ohayon told JTA, not inaccurately. “He really wanted me to come, so I was like, okay, why not? I came to one practice and you can say I fell in love with the sport.”
Ohayon — who plays running back, linebacker and kicker — said he has played basketball, soccer and karate in the past, but football was special.
“I really loved sports, but something with football, the training and all the practices, was very different to me,” he said. “The spirit, the brotherhood, everything was way more unique than I saw in the other sports.”
Leibowitz, now 71, calls himself the “grandfather” of the sport in Israel.
“The craziness was sticking with it all these years, for over 30 years, and making it into a life ambition to establish the sport in Israel, because I think it’s a good sport. I think it has a place in this country,” he said. “I think we’ve proven that. And together with that we’ve created a community. So at this point, I can’t even leave if I wanted to.”
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The post ‘Hebrew in the huddle’: American football kicks off another season in Israel appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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