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Hebrew school enrollment across US down by nearly half since 2006, report says
(JTA) — Living in Brooklyn, surrounded by synagogues and Jewish schools, Rachel Weinstein White and her husband hoped to find a place where their children could receive a Jewish education for a few hours each week.
But they knew they didn’t want to enroll at a traditional Hebrew school associated with a local synagogue. For one thing, White wasn’t interested at the time in participating in prayer services, the main offering of most congregations. Plus, her husband is Black and not Jewish, and they were not sure how well he or their children would be welcomed.
So about eight years ago, she started her own program together with a few families, setting up a cooperative and hiring a teacher in an early version of the “learning pods” that would become a pandemic fad.
“It was just this incredible, magical year,” White said. “So many people started hearing about our little class and asked to join that it became necessary to create a second class. … It just kind of grew organically from there.”
Today the school, Fig Tree, enrolls about 350 children across three locations and plans are underway to expand further. In hour-long classes on Sundays and weekday afternoons, children learn about Jewish holidays and history, engage in art and creative play, explore their local Jewish communities and learn basic Hebrew, in a program that culminates in a b’nai mitzvah year. It overlaps significantly with traditional Hebrew schools, but outside the usual setting — a synagogue classroom — that has become a cultural shorthand among American Jews for rote, uninspiring Jewish education.
That dynamic may be why Fig Tree is an outlier in a stark trend revealed in a new report: Enrollment in supplemental Jewish schools — those that students attend in addition to regular schooling in public or secular private schools — is down by nearly half over the last 15 years.
Even as the estimated number of Jewish children in the United States rose by 17% between 2000 and 2020, enrollment in Hebrew schools fell by at least 45% between 2006 and 2020, according to the report by the Jewish Education Project, a nonprofit that promotes educational innovation and supports Jewish educators in a wide array of settings.
The report identifies pockets of growth, mostly in the small number of programs like Fig Tree that operate outside of or adjacent to synagogues, and in schools operated by the Hasidic Chabad-Lubavitch movement. But overall, according to the report, just 141,000 children attend supplemental Jewish schools in the United States and Canada, down from more than 230,000 in 2006 and 280,000 in 1987.
Some of the decline in Hebrew school enrollment is countered by increasing enrollment in Jewish day schools, where students study Jewish topics for at least part of every day. The number of U.S. children attending Jewish day schools has risen by roughly the same amount, 90,000, that Hebrew school enrollment has fallen since 2006, according to the report, though a significant portion of the increase stems from population growth in Orthodox communities, where the vast majority of students attend day schools.
Miriam Heller Stern, a professor at Hebrew Union College-Jewish Institute of Religion who was tapped to help design the study, said the results suggest that, as with many aspects of religious life today, Hebrew school enrollment cannot be counted on as an act of obligation or tradition.
“There’s this idea that parents send their kids to Hebrew school because they went to Hebrew school and that’s a rite of passage in North America, but that may be a myth,” she said. “People don’t want to push their kids to have to do the same thing they did, necessarily, anymore.”
The report speculates about what has fueled the enrollment decline — from demographic changes to shifts in how American Jews think about countering antisemitism to increased access to Jewish learning online — and also about what has allowed some schools to thrive. It notes that all of the supplemental schools that responded to its census said their schools help children feel connected to the Jewish people.
“We believe that many factors have led to the decline in enrollment of students in supplemental schools in the last decade,” said David Bryfman, the Jewish Education Project’s CEO. “However, it’s also a myth that all supplemental schools don’t work.”
The group is planning a series of online sessions with some of the dozens of researchers and practitioners involved in the report, with one goal the sharing of success stories identified by the survey. Of the six identified in the report, a common theme is urging experiential, community-based learning. Some of the promising models explicitly position themselves as infusing Jewish content into child care, filling a pressing need for American families.
Still, it may be hard to counter the demographic realities of contemporary American Jews: Just a third of U.S. Jews in a 2020 survey said someone in their household was a member of a synagogue. That was the case even for the majority of non-Orthodox Jews who said they identified with a particular denomination, a marker of traditional engagement.
The waning of synagogue affiliation is borne out in the Jewish Education Project’s report, which found that more than 700 supplemental schools shuttered between 2006 and 2020 — most outright, though as many as 200 have survived in a new form after merging.
Temple Solel, a small Reform congregation in Fort Mill, South Carolina, shut down its Hebrew school in recent years. The volunteer-run program had up to eight students at a time, according to Russ Cobe, a lay leader.
“We sort of hit a point where we weren’t able to sustain it,” Cobe said. “We only had a couple of people teaching and students from a wide range of ages and they wouldn’t show up every week. Also, our wheelhouse seems to be retirement age and above. We don’t have a lot of young families.”
Hebrew school mergers offer one possible approach to countering the enrollment decline. Two synagogues, one Reform and one Conservative, located half a mile apart in Oak Park, Michigan, established a joint school about seven years ago and called it Yachad, which means “together” in Hebrew.
“One day a week we meet at the Conservative congregation and one day a week we meet at the Reform congregation, so we are keeping our kids involved in both,” said Gail Greenberg, Yachad’s director. “My goal is to make it at the highest common denominator. For example, all of our food is kosher so anyone who wants to eat here can.”
The arrangement appears to be working. Last year, about 90 students were enrolled, and this year, enrollment is at 128, including 26 new kindergarteners, with even larger numbers expected in the future.
Another set of programs has grown dramatically in recent years: those affiliated with the Chabad movement, which tend to operate even when small and cost less than synagogue programs. Since 2006, the study says Chabad’s market share in terms of enrollment has grown from 4% to 10%, and in terms of the number of schools from 13% to 21%.
Those figures might represent an undercount, according to Zalman Loewenthal, director of CKids, the Chabad network of children’s programs. While the study says there are some 300 Chabad programs in the United States, Loewenthal said he is aware of at least 500 and perhaps as many as 600 — a number driven up in the last decade amid a push by Chabad to launch more Hebrew schools. His count is based on the number of customers purchasing the curriculum offered by his organization, which is also new in the last decade and in his view has contributed to improved quality among Chabad Hebrew schools.
In general, non-traditional approaches to Jewish education may be attractive at a time when American families have packed schedules and competing needs, according to Stern.
“People want to be able to have bite-sized pieces just like you sign up for a six-weeks art class, they might want a six-weeks Jewish class,” she said. “In this atmosphere, some communities are finding ways to be more modular and more flexible, and meet people’s needs in different ways.”
Stern also said, referring to six programs highlighted in the study as success stories, that the future calls for programs to offer an “immersive” experience, meaning that children become part of a community.
“They are getting something beyond just knowledge,” Stern said. “They’re also getting connection and belonging, which provides the foundation for something bigger in their lives.”
Stern said she thought the report pointed to gaps in the way American Jewish communities allocate their resources.
“Supplementary education really was abandoned as a communal priority,” she said. “Individual communities had to find ways to fund it on their own. And I think that is part of why we’re seeing a decline.”
Bryfman said he’s optimistic, both about the power of supplemental schools and the potential for them to generate new support from Jewish donors.
The Jewish Education Project had sought outside funding to pay for its study and failed, he said. But now that the numbers are clear, he is beginning to see interest from philanthropies.
“I don’t want to count the dollars before they’re granted,” Bryfman said. “But the study is already beginning to have the desired effect of bringing more resources to the field.”
Fig Tree isn’t set up to benefit in a possible future of increased charitable investments in Jewish education. That’s because the school is set up as a business — an expression of confidence in its growth and to insulate itself from the vagaries of philanthropy.
“It’s a very unusual model for the Jewish education and I would argue a self-sustaining one,” White said. “We don’t have to rely on fundraising… and we’re not beholden to some of the other requirements that a nonprofit would necessitate, which allows us to be nimble.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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