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How many Hebrew Israelites are there, and how worried should Jews be?
(JTA) — Dressed in matching purple hoodies and shirts, with gold fringes attached to the bottom in observance of Deuteronomy 22:12, hundreds of members of a controversial Hebrew Israelite group marched through the streets of Brooklyn on Sunday.
“Hey Jacob, it’s time to wake up,” they chanted, using a term for people of color who have yet to embrace their “true” identity as descendants of the Biblical Jacob, later called Israel. “We got good news for you: YOU are the real Jews.”
The march and a demonstration that followed at the Barclays Center were organized by Israel United in Christ in solidarity with Brooklyn Nets star Kyrie Irving, who was suspended for eight games after he posted a link to an antisemitic film on social media last month and then was slow to apologize. But IUIC has also used the controversy to promote its incendiary ideology and recruit new followers into what it calls “God’s army.”
After the demonstration — the second held by IUIC outside of the Brooklyn arena this month — the group’s founder posted a message on his Twitter account. “We are not here for violence,” Bishop Nathanyel Ben Israel wrote, “we are here for the spiritual war.”
Before 2019, those American Jews who were even aware of the once-obscure Black Hebrew Israelite spiritual movement likely associated it with the loud but non-violent street preachers who would harangue pedestrians in city centers. In December of that year, however, extremists professing Israelite beliefs attacked a kosher grocery store in Jersey City, New Jersey and a Hanukkah party in Monsey, New York. Two Jews were killed in Jersey City, and a 72-year-old rabbi who was stabbed in the head in Monsey died from his injuries three months later.
With the memory of those attacks still fresh, and against the backdrop of a surge this fall in public expressions of antisemitism combined with threats of violence against Jewish communities emanating from other extremist corners, the militant posturing of IUIC has alarmed many Jews already on edge.
Rabbi Mordechai Lightstone of Crown Heights observed on Twitter that the Israelites who regularly preach near his home on Shabbat have been “particularly aggressive” of late, heaping verbal abuse on both him and his children. On Sunday afternoon, Lightstone posted a video of IUIC members assembling for their march and rehearsing their chants in Grand Army Plaza.
“Terrifying,” commented Elisheva Rishon, a Black and Jewish fashion designer who blames Hebrew Israelites for inflaming tensions between the two communities to which she belongs. A few Twitter users compared the march to the 2017 far-right rally in Charlottesville, at which participants chanted “Jews will not replace us.”
The recent IUIC rallies give the impression that the radical wing of the Hebrew Israelite movement is large and riled up. Meanwhile, recent comments by Kanye West, the rapper who now goes by Ye, and Irving that align with elements of Hebrew Israelite doctrine suggest the movement has broad support among powerful Black celebrities.
But how big is the movement in reality? What percentage are extremists who assail Jews as impostors who stole their heritage from them? And if Black Israelism has entered the marketplace of mainstream religions in the United States, should Jews be concerned?
The numbers
The only available statistics on Israelite identification in the United States were collected as part of a small national survey conducted by an evangelical Christian research firm in 2019. For that survey, which sought to capture African-American attitudes toward the state of Israel, Lifeway Research asked 1,019 African Americans, “Which of the following best describes your opinion of Black Hebrew Israelite teachings?”
Most respondents (62%) said they are not familiar with the teachings, but 19% said they agree with “most of the core ideas taught by Black Hebrew Israelites,” and 4% said they consider themselves Hebrew Israelites. The remaining 15% said they either “firmly oppose” the teachings or disagree with most of them. (The survey did not specify what those teachings are.)
The 2020 U.S. Census put the Black population at 41.1 million, so extrapolating from the Lifeway data, there are approximately 1.6 million Hebrew Israelites in the U.S. — not counting the small numbers of Latinos and Native Americans who also belong to Israelite groups — and 7.8 million people who may not identify as Israelites but who agree with the spiritual movement’s main teachings.
For lots of these people, the attention that West and Irving have brought to their belief system has been validating.
“Israelism is becoming part of the plausibility structure of Black America,” Christian activist and author Vocab Malone told the Jewish Telegraphic Agency, referring to a social context in which certain ideas are considered credible. “The suspicions that a lot of folks have toward the Jewish community, they think they’re vindicated now.”
Scott McConnell, Lifeway’s executive director, told JTA that the survey’s sponsor, the Christian Zionist organization Philos Project, supplied the question about Hebrew Israelite teachings. Asked if there are plans to include similar questions in future surveys, he replied, “I know there are some pastors at African-American churches that have concerns about some of their parishioners being led astray by the teachings of the Hebrew Israelites, so we’ll keep it on our radar.”
Malone, who uses an alias in keeping with hip-hop culture, is a close observer of the Israelite world. The Phoenix resident frequently engages in debates on the street and online with members of groups described as hateful by the Southern Poverty Law Center — including IUIC, Israelite School of Universal Practical Knowledge, Israelite Church of God in Jesus Christ, and The Sicarii — in hopes of convincing them to follow what he considers to be the true path of Christianity.
Founded in 2003, IUIC has proven the most adept at creating public spectacles and garnering media coverage. The group operates 71 U.S. chapters and 20 international ones, according to the Anti-Defamation League, and it holds men’s conferences each year that culminate in choreographed marches on city streets, like the one on Sunday in Brooklyn. Based on the size of those marches, Malone estimated that national membership has grown from around 5,000 in 2015 to around 10,000 today. Other radical groups likely have much smaller memberships but don’t share any figures, preferring to “play their cards close to their chest,” Malone said.
These estimates suggest that the extremists comprise a very small percentage of the 1.6 Hebrew Israelites living in the United States.
Ultimately, IUIC has a goal of recruiting 144,000 Black, Latino and Native American people who will be spared by God during the end time, as foretold in the book of Revelation. In order to achieve this goal, the group sends representatives to proselytize overseas, including in parts of Africa and the Caribbean. (IUIC did not respond to requests for comment from JTA.)
Both the Southern Poverty Law Center and the ADL monitor the activities of IUIC and other radical camps, as Israelites call their groups. However, spokespeople for both organizations told JTA they do not know how many people belong to these camps.
An online movement
What is clear is that the camps have greatly expanded their reach in recent years, taking their message from street corners to the entire globe thanks to the internet and social media. IUIC members run dozens of YouTube, Facebook, Instagram and Twitter accounts where they post a constant stream of videos and memes, many containing antisemitic tropes. One recent Instagram post shows a startled-looking Hasidic Jewish man holding his hat above the words “The Synagogue of Satan.” (Louis Farrakhan, the leader of the Nation of Islam, uses similar language about Jews. A video he recorded this month defending West and Irving has been viewed millions of times.)
The main IUIC YouTube channel, @IUICintheClassRoom, has 126,000 subscribers and 29.4 million video views. A series of videos posted three years ago on the channels of local chapters provide some insight into how members hear about IUIC and why they join.
The most common way these members say they found their way to the camp was via videos they watched online. “Prior to actually coming to IUIC, I did do some Israelite window shopping,” recounts Officer Joshua of IUIC Tallahassee. “I always questioned myself, why is it that our people are at the bottom? How come we get the worst jobs and so forth? I knew Christianity wasn’t answering my questions, so what I did was I just started soul searching.”
As part of his quest, Joshua says he stumbled upon a video of Bishop Nathanyel and other IUIC leaders preaching on the street. “I was like man, these brothers really know what they’re doing, they really have our history,” he says. “That’s what actually made me do more research on IUIC and the truth.”
Sar (“Minister”) Ahmadiel Ben Yehuda speaks at the African Hebrew Israelites’ annual New World Passover celebration in Dimona, Israel, May 2013. (Andrew Esensten)
In another video, Sister Ezriella from the Concord, North Carolina, branch explains that as a young adult, she felt uncertain about her life’s purpose. Then her mother shared information with her about IUIC. “She was so happy it changed her life, I had to take notice and I had to come check it out for myself,” she says. “I fell in love with it. I fell in love with finding out who I am.”
A number of Black, male celebrities have also been drawn into the wider Israelite orbit in recent years, including rappers Kendrick Lamar and Kodak Black, TV host Nick Cannon, boxer Floyd Mayweather and retired NBA player Amar’e Stoudemire.
Some of these celebrities appear to have been exposed to Israelite teachings by relatives and other acquaintances. Lamar, who famously rapped “I’m a Israelite, don’t call me Black no mo’” on a 2017 song, learned about Israelism from a cousin who was involved with IUIC. Black began identifying as a Levite in 2017 after studying scripture with an Israelite priest while serving a jail sentence in Florida. Stoudemire has said his mother taught him he had “Hebraic roots.” (He officially converted to Judaism in 2020, a step most Israelites reject because it contradicts their claims of already being authentic Jews.)
Isabelle Williams, an analyst at ADL’s Center on Extremism who tracks radical Israelite camps, said celebrity endorsements of the ideology can have a big impact because they come from figures who are widely respected.
“If people came upon an extremist Black Hebrew Israelite group street preaching, it might be easier to dismiss it and recognize the extreme ideology behind it,” she said. “But when it’s being shared by these influential figures, people might be less likely to recognize the really insidious ideology and dangerous antisemitic conspiracy theories that are behind these statements.”
Williams added that a range of extremist groups have seized on comments made by West and Irving. “It’s not just BHI and NOI groups that are leveraging this moment,” Williams said. “We’ve seen white supremacists who are also using this recent attention and circulation of antisemitic conspiracy theories to promote their own agenda.”
Rabbi Capers Funnye is the most prominent Israelite leader in the U.S. He serves as chief rabbi of the International Israelite Board of Rabbis, an organization that provides spiritual guidance to about 2,500 people in the United States, along with tens of thousands of Israelites in southern and west Africa.
In an interview, Funnye condemned West, Irving and the radical Israelite camps that have rallied around them. “God is never about divisiveness,” Funnye said. “God is never about hatred. God is never about, ‘You ain’t.’ I don’t have to say what you aren’t to make me who I am.”
A member of the Chicago Board of Rabbis and the leader of a Chicago synagogue with a mixed membership of around 200 Jews and Israelites, Funnye was at pains to differentiate his community from IUIC and its ilk: His follows the Torah and supports the state of Israel, he said, while others follow both the Old and New Testaments, worship Jesus and reject Israel’s government as illegitimate.
“Whatever army that Kyrie is speaking about, we are not a part of his army,” he said, referring to a comment Irving made during an Oct. 29 press conference about how he has “a whole army” behind him.
But Funnye said another of Irving’s recent statements — “I cannot be antisemitic if I know where I come from” — resonated with him and his congregants.
“We are Semitic,” he said of Black people who identify as Israelites, “so now we really have to draw a line when antisemitism is only defined by one’s complexion or ethnicity. We were not the ones that racialized Judaism, and we will never racialize it because Jews are not a race.” (“Semitic” refers to people who speak Semitic languages, such as Hebrew and Arabic.)
Outside of the United States, the largest organized group of Hebrew Israelites is located in Israel. The African Hebrew Israelites of Jerusalem are a Dimona-based community of more than 3,000 African-American expatriates and their Israeli-born offspring.
African Hebrew Israelite youth serve in the army — not Kyrie Irving’s or IUIC’s army, but the Israel Defense Forces. After 53 years in Israel, the community has never been fully accepted, in part because they are not Jewish according to halacha, or Jewish law. Currently, some 100 community members are being threatened with deportation for living in the country illegally.
Ahmadiel Ben Yehuda, the African Hebrew Israelites’ minister of information, said he interpreted Irving’s remarks as a reference to “the global awakening of people of African ancestry to their Hebraic roots.” He said the backlash Irving has faced shows that the conversation around this awakening must involve qualified representatives of communities who can cite reputable sources — not documentaries such as the one Irving boosted — “Hebrews to Negroes: Wake Up Black America” — in support of their claims of Israelite ancestry.
“What is certain is that Israel and Judaism must figure out a way to better accommodate these communities,” Ben Yehuda said. “This is not going to fade away, and it shouldn’t. It will intensify as the awakening continues.”
How this awakening will affect Jews and established Jewish communities remains to be seen.
In September, George Washington University’s Program on Extremism released a report titled “Contemporary Violent Extremism and the Black Hebrew Israelite Movement.” The report noted that the “predominant threat” today comes not from Israelite groups themselves but from “individuals loosely affiliated with or inspired by the movement.”
Malone, the Christian activist, cautioned that as the extremist wing of the Israelite movement grows, more violent lone wolves may emerge.
“There’s a big funnel with any movement, and the bigger the funnel is, you get certain things down at the bottom,” he said. “This is not Buddhism. This is a different kind of thing with a different kind of rhetoric.”
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How a Jewish, German-averse writer came to love Berlin
Berlin Before and After: A Cautionary Mirror for Our Times
By Wendy Lesser
Harper, 352 pages, $32
For years, Wendy Lesser was a proud, Germany-avoiding Jew with what she calls “an ingrained distaste for the nation that gave rise to the Third Reich.” Then, in 2003, Lesser, founder and editor of The Threepenny Review and a prolific critic and author, was the recipient of a fellowship from the American Academy in Berlin. Those few months in residence started her love affair with that history-embattled city, where she now returns regularly and feels surprisingly at home.
“One of the things I discovered, when I eventually got to Berlin,” she writes in her latest book, Berlin Before and After, “was how deeply Jewish that city’s culture still is. Or…how thoroughly the German and Jewish cultures at one time entered into each other, so that the versions we now have of them…are still colored by that mutual infusion.”
Berlin Before and After is Lesser’s highly idiosyncratic, selective take on the city — as much travelogue as cultural history. Its subtitle, A Cautionary Mirror for Our Times, evoking the civil rights abuses of the Trump era, reveals something of its raison-d’être. But Lesser doesn’t belabor the comparison, by now a cliché of American political discourse. She is at least as interested in the diverse artistic pleasures of contemporary Berlin as in the historical shadows that shape its landscape and personality.
The conceit of the book is simple: Lesser begins with an admiring look at Berlin in the year 1929, which she defines as “the last year in which it was possible to turn a blind eye” to impending disaster. “Runaway inflation, widespread economic despair, and violent social unrest were just around the corner,” she writes, “but they were invisible to most people.”
Lesser skips over the rise of the Third Reich, the Holocaust and the devastation of World War II and resumes her narrative in the contemporary city, with its wealth of museums, memorials and other cultural attractions. An aficionado of Berlin’s public transit, she ends, somewhat bizarrely, by taking readers on an extended bus ride across the city.

Some of the greatest achievements of the Weimar period, she argues, date to 1929. Lesser proceeds chronologically but also associatively, touching on architectural treatises, novels (including Alfred Döblin’s Berlin Alexanderplatz, Erich Maria Remarque’s All Quiet on the Western Front and Vicki Baum’s Grand Hotel), and the photography, paintings, silent film, dance and theater of the era. Though her focus isn’t political, she lauds the achievements of chancellor and, later, foreign minister Gustav Stresemann. She also remarks on the celebrity of Albert Einstein, one of the many German Jewish scientists and intellectuals who eventually found refuge in the United States.
In the section “Berlin Now,” Lesser is concerned with the impacts of two separate, but related traumas: the Nazi era and the Cold War, epitomized by the Berlin Wall dividing the city into east and west. Berlin’s intense memorial landscape has by now been the subject of countless articles and books, but that doesn’t impede Lesser from digging in. “Berlin is the companion who never shuts up, and what it wants to tell you about is itself,” she writes. The city “lives on a daily basis with its history in a way that is true of no other place I know.”
Lesser is right on the big picture. But her patience for dissection of both the history and its memorialization is limited. She rushes through the Topography of Terror museum (admittedly, a heavy lift), built on the site of Gestapo and SS headquarters and the Reich Security Main Office. She has little to say about the German Resistance Memorial Center, another site-specific museum, located in the military headquarters where the failed July 20, 1944, assassination plot against Adolf Hitler was planned. And she contemptuously dismisses what she calls “the self-glorifying architecture” of Daniel Libeskind’s generally acclaimed Jewish Museum Berlin in a single paragraph, without any reference to the many important shows it has mounted over the years or to its revamped (in 2020) core exhibition.
Nor does Lesser explicitly consider the notion of the “counter-memorial” — those self-effacing monuments that serve as a critique of more conventional, celebratory memorials. She nevertheless describes several of them. Among the earliest is Bibliothek, the underground “empty library” memorial on Bebelplatz, commemorating the 1933 book burnings that took place there. She visits Peter Eisenman’s vast, unmissable (and controversial) Memorial to the Murdered Jews of Europe, but makes no mention of its excellent underground museum. She examines the now ubiquitous Stolpersteine (Stumble-Stones), recording the last known residences, deportation dates and fates of Berlin’s Jewish residents, and Renata Stih and Frieder Schnock’s Places of Remembrance, whose playful signs attached to lampposts catalog the plethora of anti-Jewish ordinances enacted by the Third Reich.
She also covers memorials to Germany’s division, including remnants of the Wall, the Stasi Museum, the Spandau Zitadelle (with its collection of “toxic monuments”) and the gruesome Hohenschönhausen Prison, whose brutal past clearly captures her imagination.
Berlin’s greatest draw for Lesser is arguably its culture, though it, too, is inseparable from history. She delves into the art of Gerhard Richter, the music of the Russian-born conductor Vladimir Jurowski, the television series Babylon Berlin, and the literature and film of East Germany.
The resulting narrative is an intellectual potpourri, probably most engaging to those who know Berlin (but not too well) or who might be contemplating a visit. Lesser follows her own wide-ranging curiosity and assumes that we’ll tag along. “Viscerally and consciously, with a kind of self-awareness that is rare in a collective entity,” she writes, radiating enthusiasm, “Berlin has continued to reveal itself to me in ways I never cease to find moving.”
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What Black voters can teach Michigan Jews about Abdul El-Sayed
Jewish Democrats in Michigan face a tough choice. They can vote for Abdul El-Sayed, a candidate whose views clash with their own, or withhold their support for the Democratic candidate for senator in a razor-close election that may determine which party controls the Senate.
In a race where a single percentage point separates the two candidates, and in which Jews make up 1.4% of the electorate, every Jewish vote counts. That’s why it’s instructive to look at the history of another minority voting bloc — Black Americans.
Black Americans have faced a version of the El-Sayed dilemma for a century: Should they support a candidate who is imperfect or even hostile on issues they care about intensely, or hold their noses, be pragmatic and vote for the larger prize of institutional power?
Black Americans “don’t have the luxury of picking a candidate who is purely for their interests,” Sam Fulwood III, a Pulitzer Prize-winning journalist who specializes in race and public policy, told me in a phone interview. “I don’t think there’s ever been a moment in history where there’s been a pure choice.”
I get why so many Michigan Jewish voters see El-Sayed as the ultimate “impure” choice. He said he’d cut off both offensive and even defensive military aid to Israel. He called the Israeli government evil, comparing it to Hamas. He has campaigned with Hasan Piker, the influencer who called Israel “the Jewish ISIS” and said that American Jews bring violence on themselves by supporting Israel.
Amid a storm of criticism and calls to distance himself from Piker, El-Sayed reiterated his support for Jews. “I love and revere Judaism and the Jewish people,” he said.
At the same time, El-Sayed’s progressive stances on health care, education and economic justice and even his sharp criticism of the Israeli government have resonated with some Jewish voters.
Others have been satisfied by his pledges to fight antisemitism and his call for a solution to the Israeli-Palestinian conflict that, in his words, guarantees equal rights “for Palestinians and Jewish Israelis alike.”
“So many young Jewish people are active in Abdul’s campaign, and it’s their Judaism that leads them to that position,” said former U.S. Rep. Andy Levin, a self-described Zionist.
Many Michigan Jewish Democrats remain unconvinced. Just before the High Holidays, dozens of Michigan rabbis and Jewish leaders signed onto a list of “non-negotiable” principles about Jewish safety and Israel that any candidate hoping to earn their support must espouse. The petition, called Non-Negotiable Michigan, didn’t name El-Sayed directly, but it’s clear he was its target.
Ultimatums cut both ways. In setting terms for El-Sayed Jewish leaders have created one for themselves. Elections, despite what we learned in high school, aren’t popularity contests. A vote isn’t an approval. It’s a choice.
The Democratic Jews on the fence over El-Sayed may ultimately be faced, come November, with the prospect of an imperfect candidate representing a wing of the party they fear, versus two more years of a Republican majority that will continue to rubber-stamp the Trump administration’s damage to the economy, democracy, the environment, the social safety net, health care and immigrant rights.
If the choice is novel for many Jewish Democrats, it’s old news for Black Americans.
The dilemma goes back at least as far as the 1936 election, when Black voters shifted to the Democratic Party to vote for Franklin D. Roosevelt, even though FDR, fearful of losing Southern support, repeatedly refused to support federal anti-lynching legislation.
Or consider Lyndon Johnson. In 1957, Johnson, then Senate Majority Leader, stripped the enforcement teeth out of that year’s Civil Rights Act to get it passed, bypassing the objections of civil rights leaders. Seven years later, after Johnson became president and signed the Civil Rights Act, Black voters delivered him about 94% of their vote — despite a legislative record on civil rights that had been mixed at best.
Even more recently, Black voters have had to sacrifice the perfect for the good, supporting Hillary Clinton despite the impact of Bill Clinton’s 1994 crime bill that contributed to mass incarceration.
In all these cases, Black voters didn’t overlook or excuse these records. Instead, they made a strategic calculation to focus on the bigger goals, realizing politicians are often imperfect vehicles to get us there.
“Black Democrats have overlooked differences in the Democratic Party and even overlooked prejudice because they knew the Democratic Party was much better than the alternative,” Ada Horwich, a longtime Democratic Jewish activist in Los Angeles told me. “We need to learn from their political behavior.”
Perhaps the best example, Fulwood reminded me, was John F. Kennedy, who saw the civil rights movement as a domestic distraction. But in 1960, after Martin Luther King Jr. was jailed, Kennedy privately — so as not to offend Southern Democrats — called Coretta Scott King to offer support, while his brother Robert worked behind the scenes to secure King’s release. That persuaded King’s father, King Sr., to throw his considerable electoral influence behind the Democrat.
“He took a lot of Black voters with him,” said Fulwood, “even though Kennedy was not great.”
Fast-forward to 1963, and JFK came around to support the movement.
“It’s a difficult thing,” King Jr. said at the time, “to teach a president.”
One lesson is that politicians are teachable. Stances that seem “non-negotiable” now can change.
That mixture of cold calculation and hope is exactly what this election is asking Jewish Michiganders to negotiate. Or, as Fulwood said of so many electoral choices Black Americans have faced, “One candidate is very bad, and one is less bad.”
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South Florida Democrat Moskowitz airs campaign ad targeting antisemitism with concentration camp footage
(JTA) — South Florida U.S. Rep. Jared Moskowitz pulled on his family’s story as Jews in the Holocaust in a campaign ad targeting antisemitism, as he strives to retain his seat in the November general election.
“In every generation, they rise against us,” the Jewish incumbent says in the ad over a background of somber music and black-and-white photos from a concentration camp. “My great-grandparents were murdered in Auschwitz.”
“In our generation, right here, the Parkland shooter had swastikas carved into his gun,” he continues, standing in front of Marjory Stoneman Douglas High School, referring to the 2018 fatal shooting that killed 14 students and three educators.
Moskowitz, a top Democratic supporter of Israel in Congress, who fended off progressive challenger Oliver Larkin in a heated August primary, emphasizes in the ad that he has worked to fight antisemitism through bipartisan laws. Some of this legislative action has involved increasing security at synagogues and Jewish nonprofits and expanding education to reduce hate crimes.
“Never again is now,” Moskowitz concludes.
Moskowitz won the August primary with 63.5% of Democratic voter support, to Larkin’s 36.5%. But Larkin was vocal throughout the race about his opposition to arms sales to Israel, going so far as to label the country as a “religious supremacist” nation.
As Moskowitz prepares to face former Boca Raton Mayor Scott Singer, a Republican who is also Jewish, the Democrat may be facing a tight race in a region that had previously been solidly blue.
The 25th Congressional District, which includes parts of Delray Beach, Boca Raton and Miami Beach, is about 25% Jewish, according to local estimates.
Yet recent redistricting efforts have transformed the region into territory that President Donald Trump would have likely won in the 2024 elections. In fact, the Cook Political Report declared a shift from “solid D” to “toss up.”
“There’s no doubt that the race for the new 25th District will be highly competitive in a favorable environment for Democrats,” the report stated.
Moskowitz’s team emphasized the “deeply personal” nature of the congressman’s battle against antisemitism, in a statement issued alongside the ad’s release. He is confronting this challenge, his team explained, by “connecting his family’s experience during the Holocaust to the hatred that continues to threaten our communities today.”
While Moskowitz’s great-grandparents died in Auschwitz, his grandparents were able to escape Europe right before the war. His grandmother left on the Kindertransport, an organized effort that rescued Jewish children from Nazi-controlled territories beginning in 1938.
By Tuesday evening, the Google Ads Transparency Center, which includes data on YouTube ads, did not yet reflect how much money the campaign had spent on its ads there. Meta’s Ad Library also did not yet have data as to how much had been spent on the Facebook version of the ad posted there.
Stephen Sussman, a professor of public administration at Barry University, told the Jewish Telegraphic Agency that although “Holocaust imagery should never become routine campaign material,” he doesn’t believe that this ad has crossed a line.
“The Holocaust was, of course, a real event that continues to shape Jewish life and memory,” Sussman said, recognizing that Moskowitz’s great-grandparents were murdered at Auschwitz and that many Jews today feel threatened by antisemitism.
“He is not comparing his opponent to Hitler or using the Holocaust to make an unrelated political attack,” Sussman added.
The professor also noted the ad’s direct connections to the congressman’s record, such as his leadership in passing bipartisan legislation on antisemitism awareness and in boosting funding for synagogue security.
Sussman acknowledged that when Holocaust imagery becomes part of a campaign, there “is a legitimate concern” that other people might deploy that imagery less responsibly. But he stressed that given Moskowitz’s history and work record, as well as the current political climate, this particular ad is “powerful but defensible.”
Ken Goldstein, a politics professor at the University of San Francisco, offered a similar perspective, explaining that of the thousands of ads he has watched in his lifetime, he found this one to be powerful but not particularly controversial.
“He was certainly using pictures of the Holocaust, jarring images, but they were his family’s story,” said Goldstein, who is an expert on the impacts of political advertising.
“I don’t think he’s using it to personally attack anybody else except the Parkland shooter,” he added, noting that the ad isn’t being used to attack an opponent. “This one does not strike me as particularly harsh, unfair, or out of bounds at all.”
This article originally appeared on JTA.org.
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