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How the CEO of New York’s largest food bank is inspired by Jewish values

(New York Jewish Week) — At the Food Bank for New York City, one of the largest food banks in the country, the holiday season is crucial to ensuring New Yorkers have enough food to be able to live with dignity. 

Since its founding in 1983, the organization has provided over one billion meals to New Yorkers in need — as well as offering free SNAP assistance, tax preparation services and financial literacy programs to low-income residents. 

“Our central mission is that we feed people for today, but we have made significant investments in programming that truly helps to lift people out of poverty,” president and chief executive officer Leslie Gordon told the New York Jewish Week. “Because the reason why people are food insecure to begin with is a resource problem. It’s an inability to get connected to networks or resources, because of racist systems or policy issues.” 

Gordon, who is Jewish, has helmed the organization since 2020, and in some ways, rose to the role in a way that seemed inevitable. As a child, she loved to watch her grandfather sell meat, produce and other goods from the grocery store he owned in Tarrytown, New York, and deliver food donations to the needy. Her mother, who also grew up at the store, was the executive director at the Hunts Point Produce Market, the country’s largest wholesale produce market.

Prior to joining Food Bank for New York, Gordon held leadership roles at Feeding Westchester, a food bank network in Westchester County and City Harvest, which helps make fresh, nutritious food accessible around New York. Starting her job at the beginning of the pandemic, Gordon has overseen a doubling of the Food Bank for New York’s annual food distribution across the city from 70 million pounds to 150 million pounds. 

A fourth-generation Tarrytown resident, Gordon has been a member of the Conservative congregation Temple Beth Abraham her entire life. She lives in the same house that she, her grandfather and her mother grew up in, with her wife, two dogs and two cats.

The New York Jewish Week chatted with Gordon about her background, her favorite parts of the job and the Jewish family values that got her here. 

This interview has been lightly condensed and edited for length and clarity. 

After leadership roles at two other food banks, Gordon took over the top position at Food Bank for New York City in March 2020. She credits her Jewish family values for helping guide her. (Courtesy)

New York Jewish Week: How have your Jewish values guided you as the CEO of Food Bank for New York?

Leslie Gordon: The thing about my connection to Judaism at the Food Bank is really a personal responsibility around doing tikkun olam. It’s an ever-present, everyday commitment to making the world more just and equal through social action, which is what we do every day at Food Bank — helping New Yorkers across the five boroughs to have the resources they need to be able to have a stable, healthy life where they can thrive and look forward to working on achieving their dreams. 

Food is culture. Food is love. Food is history. Food has always been a big part of my personal Jewish experience — whether through holidays or through historical explorations. My grandfather was a butcher. He grew up in a small Jewish enclave in Rockland County called Pot Cheese Hollow [now Spring Valley], which is a sort of a European framing for all things cottage cheese.

You started this job right at the beginning of the pandemic. What was that like, and what was the path that led you to working at Food Bank?

I’ll never forget this: My first day was March 30, 2020. It was a little crazy to be the humble leader of one of the nation’s largest food banks at a time when the need was historically outsized and quickly escalated. It was a little bit of a challenge and, frankly, has been for most of my tenure.

Again, it goes back to my Jewish familial roots. I am carrying on a family legacy of feeding people: My grandfather, Norman Goldberg, was the son of European immigrants. When they came over [to America], and in his growing up years in that enclave in Rockland County, they were really, really poor. One of their biggest assets, believe it or not, was a dairy cow — no running water, no indoor plumbing. He would tell stories as kids that sometimes the only thing he ate in the course of a day was an apple that he picked off a neighboring farmer’s tree.

Fast forward many years into the future, he was a successful businessman, between a grocery store, a butcher store and a wine and liquor store, amongst other pursuits. He never forgot where he came from and he would talk to us about the importance of connecting people with food, and again doing tikkun olam. They would get phone calls from the rabbi at Temple Beth Abraham in Tarrytown, where they lived, because food banks and food pantries didn’t exist back then — the World War II era all the way through the 1950s, ’60s, and even ’70s. They would get a list of people in the community who needed help and [my grandfather] would take my mother by the arm and they would go to the local grocery store and shop. Frequently, as my mom tells it now, they’d end up in a local fourth-floor walk-up apartment building, ring the bell, drop the groceries and go, because you wanted to preserve the dignity of those whom you are helping. 

That really made an impression on me. My grandfather was also an avid backyard gardener and was famous for leaving those little brown lunch bags full of excess produce from his backyard garden on people’s stoops. 

My mother became the head of the world’s largest wholesale produce terminal, which is based in the Hunts Point section of South Bronx. I caught the bug on logistics and operations in food and really the romanticism of the food system. I’m still of that generation where I feel very connected to my local food system and farmers. I had a very unique growing up experience, where I got to see train cars full of broccoli or potatoes or other amazing produce that traveled through small towns and cities across the United States to land up in the South Bronx. So, I’ve been in the arena of food banking for about 15 years. I couldn’t have predicted it, I call it a happy accident. Of the 10 food banks in New York State, I’ve had the pleasure and honor of leading three of them.

What type of outreach do you do to New York’s Jewish community?

We’re a city of about 8.4 million people, and 1.6 million of them, give or take, are people who just don’t know where their next meal is coming from or what it will be. Ask yourself: Have you ever been hungry for a long period of time during the day? How do you deal with that? Imagine if that was your every day. That is compounded, potentially, by other struggles that you have. People don’t live single-issue lives. So, typically, when you’re food insecure, there are a lot of other issues that you’re grappling with — could be housing issues, could be mental health issues, could be employment or underemployment issues. There’s just a lot going on in the mix. New York City is a particularly expensive place to live. It’s a tough environment.

We’re the heart of a network of about 800 on-the-ground partners across the five boroughs. On nearly every street in nearly every neighborhood, our partners are food pantries, community kitchens, senior centers, shelters, community-based organizations like New York City Housing Authority or a Boys and Girls Club. In the case of the Jewish community, we have relationships with more than 40 on-the-ground agencies that specifically serve observant Jews. Organizations like Masbia, Alexander Rapoport’s restaurant-style soup kitchen that he’s now famous for. 

We’re serving one of the nation’s largest kosher observant populations in the U.S. right here in New York City. We’re committed to making sure that kosher-observing communities in Williamsburg, Midwood, Crown Heights, Coney Island, Lower East Side, etc., have access to good kosher food that they can feel good about. The number of Jews in New York City who struggle is just astounding. We have a very large Jewish population, obviously. And so, you know, it’s something that’s on my mind a lot. I’ve had the opportunity to work with the Jewish community in New York now for over 15 years. Studies tell us that more than 10% of Jewish adults, and Jewish adults with kids in New York are food insecure. It’s serious. You’d be astounded, probably, to learn that more than 20% of adults in Jewish households in New York are at the poverty line.

What is your favorite part of the job?

A job as a food bank leader is very, very unique. In the course of a day, I can work on operations, I can work on marketing and communications, I can meet with donors, I can be on the phone with one of our agencies or food pantries on the ground, or I can be working on policy or advocacy. So it’s a really varied position. The most fun part about my job is the people and the stories. It’s the people who we serve who just have really big hearts and deep and interesting personal stories, and they’re just like you and me — moms and dads and families and kids who are trying to live their best life. We take the opportunity to be able to help them along the way pretty seriously.

For me, it starts internally with our Food Bank family. I take that really seriously. The culture in the organization is really important to me. I want people to feel supported and have all the resources they need to do their job, to be excited and energized about the ability and opportunity they have to impact people’s lives. At the end of the day, it’s always the people. 

I’m a bit of a builder, and a fixer. It’s just who I am. Why I’m that way, I have no idea. My mother tells me that I’m my grandfather’s granddaughter. I just have a particular affinity for how things work and systems and processes and making things better and more efficient. It’s just part of my DNA, I guess. That is a skill set that really fits well with what’s required to run a food bank.


The post How the CEO of New York’s largest food bank is inspired by Jewish values appeared first on Jewish Telegraphic Agency.

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Why the Super Bowl antisemitism ad uses a familiar slur

To the editors:

The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”

It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.

In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.

We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.

But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.

Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.

This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.

So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.

It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.

At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.

That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.

Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.

And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.

Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.

With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.

The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.

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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier

Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law

i24 NewsSpecial US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.

The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.

The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.

The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”

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Pentagon Says It Will Cut Academic Ties With Harvard University

U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst

Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.

President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.

“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.

The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.

He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.

Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.

A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.

TRUMP-HARVARD TENSIONS CONTINUE

The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.

Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.

Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.

Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.

Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.

Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.

Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.

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