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I am a single rabbi without children. I shouldn’t be made to feel I am not ‘doing my part.’
(JTA) — I recently attended a bris in my community where the mohel announced to the new parents and the whole room, “Raising this child is the most important and impactful thing you will ever do.”
These words were offered to anchor the already exhausted and overwhelmed couple in the sanctity of the job they are embarking upon; the holiness of shaping a person into adulthood; the pride in doing something meaningful and lasting.
At the same time, these are the sentiments that form the foundation of parents’ guilt when they have to work or when they choose to be with friends and not their children. They create the basis of self-recrimination when a child struggles and the parent is made to feel they are to blame. They foment anxiety over not enjoying aspects of parenthood or feeling lonely or isolated in the endless exhaustion of rearing children.
These are also the words that shame those of us who have no children.
The year I turned 30, I was not on any identifiable path to parenthood. I was, however, in rabbinical school and deeply committed to the ways I could and would serve the Jewish people as a rabbi. Until rabbinical school, I experienced my own private grief about not having a partner or kids, but no one had ever imposed those feelings on me or pressured me on my timeline.
As part of a counseling course in rabbinical school, I was assigned a reading where I learned that 13.9% of married women ages 30-34 experience infertility (a percentage that only increases after 35). Thirty years later, the author who shared this data did so again at an all-school gathering, reminding us that women pursuing education were largely responsible for the decline in Jewish population, since the ideal age for a woman to get pregnant is 22. He added, in essence, “Don’t come crying to me when you finish your education and realize you missed your window.”
I was shocked by his callousness and also by the overt implication that delaying parenthood for the sake of education was damaging to the Jewish people — an assertion, overt and implied, reached by many Jewish social scientists, as others have pointed out. Apparently, nothing I could do as a rabbi would ever have the same impact on Jewish peoplehood and the Jewish future as producing babies above “replacement level.”
While the presentation surprised me, the idea that the ideal role of anyone with a uterus is to bear children is embedded in our scripture and liturgy. Even the way many of us have chosen to add women into the daily amidah prayer to make it more egalitarian attests to this role: Three times a day we chant, “magen Avraham u’foked Sarah,” that God is the one who shields Abraham and remembers Sarah. This line about remembering Sarah refers to the moment when God undid Sarah’s barrenness, giving her a child (Genesis 21:1). Every time we recite these prayers we are reifying the idea that a woman’s relationship with God is directly linked to her fertility.
According to the medieval sage Maimonides, “Whoever adds even one Jewish soul it is considered as creating an entire world.” How many times do I have to sit on a beit din, or rabbinical court, before the number of conversions I witness adds up to a child? How many weddings and b’nei mitzvah and tot Shabbats and hospital visits and adult education classes? This is math I should not have to do as a rabbi or as a woman. It is not math we should ask of anyone.
I know I am not alone among my peers in expressing frustration around such rhetoric. If we truly believe that a person’s value is derived from being created b’tzelem elohim, in the image of the Divine, then we need to demonstrate this in the ways we speak and teach about parenthood and fertility, celebrating the role and value of an individual within a community with no correlation to the number of children they raise, how they parent, or how those children connect to Judaism.
While there are plenty of sources in Jewish literature and a range of sociological data that offer all kinds of reasons that Jews should “be fruitful and multiply” — often expressed with urgency after the devastation of the Holocaust — the Torah, our most ancient and sacred text, also presents a model for what it means to be a person without a child who makes a tremendous impact on the Jewish future.
According to the most straightforward reading of the Torah, Miriam, the daughter of Yocheved, sister of Aaron and Moses, does not marry and does not bear children. And yet, Miriam played a crucial role in ensuring the possibility of a Jewish future. She was the sister who watched over Moses as he floated in a basket, the girl who connected Moses’ adoptive mother with his birth mother, and the prophet who led the women in joyous dancing when the Israelites finally attained freedom.
In a recent conversation, Rabbi Rachel Zerin of Beth El Temple in West Hartford, Connecticut, pointed out that what is powerful about Miriam is that she appears content with her life. Unlike most of the women we encounter in the Hebrew Bible who do not have children, we never see Miriam praying for a child; she is never described as barren or unfulfilled and yet she is instrumental in securing the Israelites’ — our — freedom.
Through this lens, we can understand that the Torah offers us many models of a relationship to parenthood: Some of us may yearn for it and ultimately find joy in it, some of us may experience ambivalence around bringing children into the world, some of us may encounter endless obstacles to conceive or adopt, some of us may struggle with parenting the children we have, some of us many not want to be parents at all, and some of us may experience all of these at different times.
Like Miriam who fearlessly added her voice to the public conversation, we, too, can add more voices to the conversation about Jewish continuity that counteract the relentless messaging that raising children into Jewish adulthood is the most consequential thing we might do.
Yes, parenting can be miraculous and beautiful, something we should continue to celebrate. But we each have so many gifts to offer the Jewish people — our communities just need to create space for all of us to contribute in a broad variety of ways, by making fewer assumptions and speaking about parenthood with more nuance, expansiveness and compassion.
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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