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In Ukraine, Hanukkah candles are a lifeline in the midst of power outages
(JTA) — In the days before Hanukkah, which starts Sunday night, a few men and women from two Conservative institutions in Israel will travel to the small Jewish community in Chernivtsi, Ukraine, with a supply of needed items.
Amid the power outages stemming from Russian attacks, the volunteers will have blankets and sweatshirts for the cold, as well as menorahs and kippahs for religious observance purposes.
The 300 boxes of Hanukkah candles will do double duty.
These days, the power in Chernivtsi, a city of around 250,000 (before the war) in western Ukraine, is more off than on. So the candles will do more than allude to the story of the Maccabees — they will help light Jewish homes across the city.
“This year it’s really important” to have and use Hanukkah candles, said Lev Kleiman, leader of the city’s Conservative Jewish community, in a recent Zoom interview.
Although the need is urgent, “We will hold onto the candles until Hanukkah,” Kleiman added, his words in Russian interpreted by Rabbi Irina Gritsevskaya, the Russian-born and Jerusalem-based “circuit rabbi” of the Conservative movement’s Schechter Institutes and executive director of its Midreshet Schechter Ukraine. The organizations are coordinating the transport of holiday supplies to Chernivtsi.
Among a few “couriers” bringing needed items to Jewish communities in Ukraine, Gritsevskaya has made several trips there over the last 10 months. At the start of the war, she urged Jews in other cities to make their way to Chernivtsi, which was far from the intense fighting on the eastern border.
Chernivtsi, which served as a place of refuge for thousands of displaced people from elsewhere in parts of the Soviet Union threatened by the Nazi army during World War II, is again attracting refugees from throughout the country. Earlier in the current war, Kleiman turned his synagogue into a refugee center for some of the millions of Ukrainians fleeing their homeland. The city also became a gathering site for worldwide faith leaders who have denounced the violence and expressed solidarity with the embattled Ukrainians.
In addition to no heat and light in Chernivtsi, lack of electricity means lack of TV and radio use, along with spotty internet service. (Erin Clark/The Boston Globe via Getty Images)
Located on the Prut River, Chernivtsi (known at one time as “Jerusalem upon the Prut” for the strength of its Jewish community) is 25 miles north of the Romanian border and home to one of the country’s most active Conservative communities. The city’s Jewish population before the war began was estimated at 2,000, including many Holocaust survivors.
And today, following the invasion? The number could be larger or smaller, no one is counting — but some western cities have experienced population growth due to all of the migration.
“No one knows,” Kleiman said. “Many left, but many came.”
As in other Ukrainian cities, many Jews in Chernivtsi — especially women, senior citizens and children, everyone except draft-age males — have migrated. But uncounted other ones have come to a place of relative safety, either renting apartments or staying in ones under the auspices of the Jewish community. Most of the Jews in Chernivtsi now are those exempt from military service, Kleiman said. Others stayed in order to be with their husbands and fathers who joined the Ukrainian army after the war began, or to care for their aged parents.
Despite signs of war — rifle-carrying soldiers and policemen on the streets, empty shelves in stores because of shortages, people hurrying to safety when they hear sirens — Jewish life there has continued, according to Kleiman. The most active organizations in the city are the local outpost of the Hasidic Chabad-Lubavitch movement, the JDC-supported Hesed Shoshana Welfare Center and Kleiman’s Kehillat Aviv Synagogue (his official title is coordinator), which sponsors daily Jewish activities.
The synagogue — located near the Chabad center, with which it cooperates on relief activities — is housed in a small, two-story building that contains an office, a kitchen and a large multi-function hall. Kleiman says Hanukkah in 2022 will be more important than in past years because in addition to its ability to bring people together,the holiday also asserts Jewish survival.
“There are a lot of parallels,” Kleiman said of the holiday and his community’s current situation.
Electricity in Chernivtsi flows only a few hours each day, and at night, no street lights are on, thanks to incessant Russian bombing of Ukraine’s infrastructure, and to government-imposed restrictions designed to conserve the little available resources.
A holiday of lights sans lights? “We’ve never done it before,” Kleiman said, adding that the Jews in his city understand the holiday’s symbolism.
Some will come to the synagogue for a communal candle-lighting, according to Kleiman. Others will light their candles at home, in their windows. Like all other buildings in Chernivtsi, Kleiman’s office and apartment are subject to periodic electricity blackouts, often announced in advance.
“With G-d’s help we will soon have a generator” – and 24/7 lights and heat in the synagogue, he said. Until then, he and the other residents of Chernivtsi will shiver. The temperature in the city was 29 degrees Fahrenheit during the Zoom interview, and a light snow was falling.
Lev Kleiman is shown with his community’s Torah ark. (Courtesy of the Schechter Institute of Jewish Studies)
Though no Russian missiles have fallen inside Chernivtsi itself, some have reached the outskirts, causing damage to the area’s infrastructure and utilities. Other parts of the country have not escaped the Russian onslaught; two months ago more than 4,000 Ukrainian towns, villages and cities had experienced outages, and 40% of the country’s grid was crippled. The bombing of power stations is a major part of Vladimir Putin’s plan to weaponize Ukraine’s weather to bully the country into submission as winter sets in. (In addition to candles and other supplies, some Jewish groups are sending generators and heaters.)
Home in past years to such prominent Jews as actress Mila Kunis, the late Israeli writer Aharon Appelfeld, former Knesset speaker Yuli Edelstein and the late poet-translator Paul Celan (born Paul Antschel), Chernivtsi has an honored place in the country’s history. On the eve of World War II, some 45,000 Jews lived in the city, about a third of the country’s total Jewish population. The collaborationist Romanian authorities, who ruled the area, established a ghetto in Chernivtsi where 32,000 Jews, including many from the surrounding region, were interned; from there, they were shipped to concentration camps in the nearby Transnistria area, where 60% died.
A third of the city’s Jews survived the war. The population grew to about 17,000 when widespread migration from the USSR began in the late 1980s. Like many cities in the former Soviet Union, Chernivtsi has experienced a modest Jewish revival since Communism fell and open expression of Judaism was allowed again. The revival was spurred largely by the arrival of Chabad emissary couples and programs sponsored by the American Jewish Joint Distribution Committee.
But though Chabad, an Orthodox movement, is the prime Jewish mover in Ukraine, there is also a growing non-Orthodox presence in the country. The Israeli branch of the Conservative movement sent its first full-time representatives to Ukraine a decade ago. The movement’s Jerusalem-based Masorti Olami organization sponsors a network of synagogues, schools, camps, youth groups and kosher certification services across Ukraine. A few decades ago, Kleiman attended the Midreshet Yerushalayim day school in Chernivtsi and Camp Ramah Ukraine.
In addition, the Reform movement’s World Union for Progressive Judaism has established 10 congregations in the country; the movement estimates that 14,000 Ukrainian Jews identify as members.
Even though the need is urgent, Kleiman said his community will wait to use the candles until the start of Hanukkah. (Courtesy of the Schechter Institute of Jewish Studies)
These are boring days in southwest Ukraine. TV and radio are only available when electricity is available, and internet and cellphone service is always spotty. Kleiman calls the war a test of the people’s mettle, a spur to their growing national unity. As a form of solidarity, many have switched the language of their conversations from Russian — the lingua franca during the Soviet days — to Ukrainian.
Nobody in Chernivtsi’s Jewish community is starving, Kleiman said. Kosher food is available at the synagogue, and volunteers bring supplies to people unable to travel. Overall, the morale of the Jewish community is good, he says. Native-born members of the community “support each other,” while some people from other parts of the country, separated from their families, with fewer personal connections, are depressed, he said.
In the boxes of materials that Rabbi Gritsevskaya is to bring to Chernivtsi from Israel are also some Israeli-style dreidels, whose Hebrew letters stand for the words “Nes gadol haya po”: “A great miracle happened here.” On dreidels used in the Diaspora, the last word usually is sham, “there.”
The linguistic symbolism in a land under siege is clear, said Kleiman, who plans to explain the message to the members of the community taking home a dreidel.
“I understand — they will understand too,” he says. “I hope the miracle will also happen in Ukraine.”
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The post In Ukraine, Hanukkah candles are a lifeline in the midst of power outages appeared first on Jewish Telegraphic Agency.
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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Comparing European, American, and French Roulette at Canadian online casinos
Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.
French VS European Roulette
We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same.
Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette.
- La Partage
- En Prison
La Partage
This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets.
En Prison
The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss.
The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player.
French VS American Roulette
The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version.
Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version.
Conclusion
If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game.
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Universities Must Be Forced to Address Antisemitism
University of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram
JNS.org – “Never would I have imagined that I’d need to fight for my right to exist on campus,” laments Shabbos Kestenbaum, a student at Harvard University who is suing the school because “antisemitism is out of control.”
Jewish students have suffered an unrelenting explosion of hate on American higher education campuses—so far with little relief. They have endured antisemitic rhetoric, intimidation, cancellation and violence. But those charged with keeping campuses safe—whether administrators who govern student and faculty behavior or federal agencies responsible for ensuring that schools adhere to civil rights protections—are failing in their jobs.
Many Jewish students have complained to their colleges’ administrators about the injustices. But instead of responding with measures to ensure Jewish students’ safety—like stopping pro-Hamas protestors from hijacking campuses or expelling militants who incite Jew-hatred— administrators have largely shown indifference. In some cases, college authorities have made things worse for Jewish students by appeasing the riotous, pro-Hamas mobs who have been primary perpetrators of Jew-hatred on campus.
Snubbed by college administrators, Jewish students and their supporters have appealed for federal protection, filing Title VI complaints with the US Department of Education’s Office of Civil Rights (OCR), the body tasked with enforcing protections under the Civil Rights Act. Unfortunately, the OCR, which has the power to levy severe financial punishments against colleges that neglect students’ Title VI rights, has so far rewarded negligent universities with little more than slaps on the wrist.
Until college and university boards of trustees begin hiring administrators committed to Jewish students’ safety—and until the OCR begins seriously punishing antisemitic perpetrators—we can expect no respite. Safe to say, colleges and universities run by arrogant, apathetic administrators will not change until their jobs and schools’ survival are threatened.
College/university administrators don’t take antisemitism seriously. Their reactions to Jewish students raising concerns about Jew-hatred range from indifference to outright hostility. For example, when Mohammed Al-Kurd, who the Anti-Defamation League says has a record of “unvarnished, vicious antisemitism,” came to speak at Harvard, Shabbos Kestenbaum and other Jewish students complained to administrators.
Rather than cancel Al-Kurd’s appearance, which would have been the appropriate action, the administrators ignored the students’ complaints. “Harvard’s silence was deafening,” Kestenbaum wrote in Newsweek. Kestenbaum said he “repeatedly” expressed concerns to administrators about the antisemitism he experienced, but as his lawsuit alleges, “evidence of uncontrolled discrimination and harassment fell on deaf ears.”
Administrators at Columbia University reacted to Jewish students’ complaints about antisemitism even more cynically. In fact, during an alumni event, several administrators exchanged text messages mocking Jewish students, calling them “privileged” and “difficult to listen to.”
When Rep. Elise Stefanik (R-N.Y.) asked the presidents of Harvard, MIT and the University of Pennsylvania if calling for genocide against Jews violated their schools’ codes of conduct, none could say “yes.” The presidents of Harvard and UPenn have since resigned. Good riddance.
Some college/university administrators have outrageously granted concessions to pro-Hamas students. For instance, Northwestern University agreed to contact potential employers of students who caused campus disruptions to insist they be hired, create a segregated dormitory hall exclusively for Middle Eastern, North African and Muslim students, and form a new investment committee in which anti-Zionists could wield undue influence. Brown University agreed to hold a referendum on divestment from Israel in October.
Similar appeasements were announced at other colleges and universities, including Rutgers, Johns Hopkins, the University of Minnesota and the University of California Riverside.
So far, OCR has failed to take concrete action against antisemitism on campus. This is evident in recent decisions involving the City University of New York (CUNY) and the University of Michigan. CUNY was ordered to conduct more investigations into Title VI complaints and report further developments to Washington, provide more employee and campus security officer training, and issue “climate surveys” to students.
The University of Michigan also committed to a “climate survey,” as well as to reviewing its case files for each report of discrimination covered by Title VI during the 2023-2024 school year and reporting to the OCR on its responses to reports of discrimination for the next two school years.
Neither institution was penalized financially, even though the Department of Education has the power to withhold federal funds, which most colleges and universities depend on. There are now 149 pending investigations into campus antisemitism at OCR. If these investigations yield toothless results similar to those of CUNY and Michigan, it is highly unlikely that colleges and universities will improve how they deal with antisemitism.
Putting an end to skyrocketing antisemitism on campus involves three things.
First, donors and governments at every level should withhold funds from colleges that fail to hire administrators who will take antisemitism as seriously as they take pronoun offenses or racism directed at people of color.
Second, the OCR must mete out serious consequences to Title VI violators in the form of funding cuts. This may require legislation that specifically mandates withdrawing funding from offending parties. A bill recently introduced by Rep. Nicole Malliotakis (R-N.Y.)—the University Accountability Act—may be ideal, as it is designed to financially penalize institutions that don’t crack down on antisemitism.
Third, if OCR won’t act, Jewish students and their supporters should turn to the courts. Lori Lowenthal Marcus, the legal director of the Deborah Project, a public-interest Jewish law firm, argues that the CUNY settlement demonstrates the futility of going to OCR and that going to court is more likely to produce “a clearly delineated and productive result,” such as punitive and compensatory fines. As of late May, at least 14 colleges and universities are facing lawsuits over their handling of antisemitism on campus since Hamas’s Oct. 7 massacre.
As long as college administrators are allowed to ignore antisemitism on campus and as long as OCR and other government institutions fall short in punishing Jew-hatred, antisemitism will continue to plague Jewish students.
The post Universities Must Be Forced to Address Antisemitism first appeared on Algemeiner.com.
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