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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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A poet’s reaction to this summer’s terrorist attack in Berlin
דעם 25סטן יולי איז דער פּאָעט דזשײק שנײַדער געפֿאָרן קײן װײַמאַר כּדי צו מאָדערירן אַ כּמו־טעלעװיזיע־פּראָגראַם אױף ייִדיש מיט דער אַקטריסע עלענאָר ריסאַ, אַן אונטערנעמונג אין משך פֿונעם פֿעסטיװאַל „ייִדיש־זומער װײַמאַר“. אױף מאָרגן איז ער אַהײמגעפֿאָרן קײן בערלין, װוּ ער האָט מאַרשירט אינעם יערלעכן שטאָלץ־פּאַראַד – אײדער אַ טעראָריסט האָט אַטאַקירט דעם פּאַראַד, דערמאָרדעט אײן פֿרױ און פֿאַרװוּנדיקט מער װי 30 מענטשן. אָט דער „פּאָעטישער באַריכט“ דאָקומענטירט כראָנאָלאָגיש זײַנע פֿראַגמענטאַרישע געדאַנקען און אײַנדרוקן פֿון דעם דאָזיקן מעת־לעת.
װאָס איז טײַטש „לײַװ“?
פֿון דזשייק שנײַדער
פֿאַרבײַגעגאַנגענע רעקלאַמעס׃
פֿאַרטאָפּלט אײַער עקראַנצײַט!
װערט אַ זעלנערין פֿאַר דײַטשלאַנד!
אײַער דירה־געלט איז צו טײַער!
איך דאַרף נאָך מסרן מײַן ראָװער־גנבֿ.
כאַפּן די פֿאַרלאָזלעך פֿאַרשפּעטיקטע באַן.
שױן זיצט מײַן סטודיאָ־עולם און װאַרט.
פּונקט אַזױ װי די װערטער פֿון דער װאָך.
אונטערװאַרטן, אָפּװאַרטן, צוּװאַרטן.
פּונקט אַזױ װי יאַנקלס נײַער װערטער־װידעאָ.
עס װאַרט אַ שיסל מיט ברױנע עם־ען־עמס.
איך האָב שױן אײן מאָל פּראָבירט דעם קלאַנג.
אַ שמועס־שעה אױף פֿאַרשטומטן ייִדיש.
אַ טעלעװיזיע־פּראָגראַם אָן טעלעװיזיעס.
אַ לעבעדיקע לאַכטאַשמע, דאַנקען גאָט.
„אונדזער עולם“ איז דאָך דאָ אין װײַמאַר.
איך דאַרף נישט איבערחזרן אױף כינעזיש.
פּאָסטקאַרטלעך פֿון װאַרשע, סאַו־פּאַולו.
אַכט מדינות… אָבער נישט דײַטשלאַנד.
עלענאָר באַװױנט אונדזער נישט־טעלעװיזיע.
ליבע־בריװ פֿונעם אונטערװעש־שופֿלאָד.
דאָס טײַערסטע קלײד פֿון אַ גאַנץ לעבן.
אַז מען דערמאָנט פֿראַנק לאָנדאָנען…
כּדי צו שטראָמען באַדאַרף מען נײַעס.
אַזאַ מין איצט באַדאַרף אַן איצטיקײט.
אַנישט קומט דער נעטפֿליקס־עפֿעקט.
אָן־סופֿיקע אַפֿישן אַדורכצובלעטערן.
בײַ ממשותדיקע נײַעס קומען שטױס־מעלדונגען.
די מאָבילקעס, טאַבלעטן און זײגערלעך װיברירן.
און שױן איז אונדזער שמועס־שעה פֿאַרבײַ.
שױן האָבן מיר געבענטשט עלעקרטישע ליכט.
געריסן די חלות, געגעסן די אוגערקעס.
אֵין כּל, אֵין כּל, אֵין כּל…. „טײַ“.
נישטאָ קײן צײַט פֿאַר אַ חצות בײַם טײַך.
די באַן פֿאָרט אומהײמלעך איצטיקיסטיש.
אינסטאַגראַם האָט פֿאַרגעסן זײַן ייִדיש.
שױן אַהײמגעפֿאָרן מיטן דינג־ראָװער.
שױן געגלעט מײַן הינטלס קאָנוס־קאָפּ.
שױן אָנגעטאָן מײַן בער־קאָסטיום.
שױן געפֿאָרן צום פּרײַד־לחײם.
שױן געקװעטשט אױפֿן נײַנטן קנעפּל.
שױן איבערגעקערט אַ טעלער מיט נאַשן.
שױן געהערט מעשׂיות פֿון נעכטן בײַ נאַכט.
שױן פּאָזירט אינעם יערלעכן באַלקאָנבילד.
אַלע טראָגן װי תּמיד די סאַמע מאָדישע זאָקן.
אַ פֿרײלעכן פּרײַד. פֿרײלעך צו זײַן פֿרײלעך.
אַראָפּ און אַרױס מיט די אַנדערע פֿײגעלעך.
אַן אַנדער שׂימחה־גרופּע װאַרט שױן אין דרױסן.
איך טאָר נישט קװעטשן דאָס פֿרײלעך־קנעפּל.
איך טאָר נישט נאַשן קײן שװאַמעלע־שאָקאָלאַד.
מיר יאָגן זיך נאָך די אַנטלאָפֿענע פּאַראַד־װאָגנס.
הײַיאָר פּראָקלאַמירט מען כּמו־פּאָליטישע לאָזונגען.
דעות זענען רײצנדיק. די „גוטע גבֿירים“ בלײַבן.
מיר מאַרשירן טאַנצעװדיק, טאַנצן מאַרשירעװדיק.
ס׳איז דער הױפּטשטראָם־פּרײַד, דער באַנאַלער.
נישט דער לעסבישער, נישט דער פּאַלעסטינישער.
מיר פֿאַרלירן אַ חבֿר אַלע פֿינף מינוט.
מיר װאַרטן אױפֿן קלאָזעט־הײַזעלע.
מיר האַלטן זיך אָפּ בײַ נאָלנדאָרף־פּלאַץ.
דאָרט אױבן אַרבעט מײַן צײנדאָקטער!
דאָרט װוּ עס הענגען די נחת־פֿענער!
אַ ביר פֿון אָרגאַנישן סופּערמאַרק.
כּדי אַרײַנצוגײן דאַרף מען זיך אָנטאָן.
איך דאַרף נאָך ענדיקן דאָס „לײַװ“-ליד.
איך דאַרף שפּאַצירן מיטן קאָנוס־קעפּל.
איך דאַרף נאָך שרײַבן עטלעכע רשימות.
קודם־כּל, פֿאַר װאָס נישט אַ שניצל?
די קיך פֿאַרמאַכט זיך צען אַ זײגער.
מיר באַשטעלן אין דער לעצטער מינוט.
מיר עסן דאָס אױסגעפּלאַטשיקטן פֿלײש.
מיר שפּאַצירן אַהײם דורך די געסלעך.
צװײ פֿײגעלעך פֿון אַ גאַנץ יאָר מיט אַ הינטל.
שױן קומען די שטױס־מעלדונגען.
שױן שטײען מיר אױף דער שװעל.
איך דאַרף זיך שױן „מעלדן בשלום“.
איך דאַרף נאָך מעלדן מײַן ראָװער.
איך דאַרף נאָך ענטפֿערן אױף די בריװלעך.
צי בין איך בשלום? װער איז בלשום?
די מלחמה קעגן מלחמות איז אױס.
עס בלײַבן אונדז בלױז מײנונגען.
יעדער אײנער האָט זײַן אָפּרוף.
יעדער אײנער האָט זײַנע דעות.
יעדער אײנער האָט קלוגע פּירושים.
װער זשע װיל זײַן אין די נײַעס?
בערלין קײן װײַמאַר קײן בערלין, 26-25 יולי
The post A poet’s reaction to this summer’s terrorist attack in Berlin appeared first on The Forward.
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These Bundist pioneers were heroes in their time. Would they be in ours?
Academic stars in high school, Abrasha Blum and Luba Bielecka shared a slow burn romance and fervor for radical change. That hardly set them apart amid the ferment after the tsarist empire crumbled in 1919. No one would have predicted that Bielecka would go on to be awarded global nursing’s highest honor and Blum Poland’s equivalent of the Congressional Medal of Honor.
But their story poses a provocation in today’s hyper-polarized politics: Blum and Bielecka were devoted Bundists, and as such, they were not only socialists but anti-Zionists.
That combination can get you labeled today as anti-Israel and antisemitic, and even anti-American. Yet at the time they were Jewish heroes.
Bielecka repeatedly risked her life smuggling children out the Warsaw ghetto under Nazi occupation while directing the sole Jewish nursing school, sustaining its rigorous professional standards even as it was squashed into oblivion. Blum, a physically frail man, was dubbed the “ideological father of armed resistance” in the Bund; he led his band of militants into joining forces with the detested Zionists in the historic Warsaw Ghetto Uprising. When the insurgency was crushed — as all the combatants knew it would be — Blum, an engineer by training, led the surviving remnant through the cavernous sewer system to safety. But soon thereafter, in fleeing the police, he plummeted three stories from an apartment building. Badly injured, he was taken to Gestapo headquarters and never seen again.
Blum and Bielecka engaged the world as they found it and fought for justice for Jews and humanity. Blum’s photo is on display at Yad Vashem, Jerusalem’s Holocaust museum.
A lot has changed in 85 years. In 1939, most Americans Jews opposed Zionism and feared it would be misused by antisemites to justify allegations of dual loyalty. At the time, twice as many Jews lived in Warsaw as in all of British Palestine. The Bund swept 17 of 20 Jewish-designated seats on city council (Blum held one of them), far outdistancing all the Zionists parties together. Socialism made sense to Jewish voters, who were overwhelmingly “blue collar.” And so did doikayt (“hereness”), the doctrine that Poland’s three million Jews belonged there, not in a far-off desert, as the Zionists maintained.
The Holocaust radically and irrevocably changed the landscape. Ninety percent of Polish Jewry was exterminated. Even after the Nazis were vanquished, Jews continued to endure pogroms and were largely purged from Poland’s ruling communist party. By then, Israel was the sole destination in the world that welcomed large numbers of Jews.
Blum and Bielecka’s daughter, 17-year-old Aviva (née Victoria), was among the pioneers who migrated to a kibbutz in the new State of Israel. Zionism offered her the promise of milk and honey in a sanctuary free of antisemitism.
For years, her younger brother, Olek, held fast to his parents’ politics. But he too ultimately exited Poland, not for Israel but for the US, saddened that his father’s dream of “a prosperous Jewish minority inside Poland was impossible to realize.”
Like their parents, Aviva and Olek too engaged the post-WWII world as they found it and sought a better world.
Today, socialism and anti-Zionism are each experiencing something of a revival in the U.S. Self-described socialists have won mayoral elections in New York, Seattle and Washington, D.C. DSA-supported candidates won the Senate Democratic primary in Florida and narrowly lost Wisconsin’s gubernatorial primary. A recent CBS News poll found that 58% of Democrats now hold a favorable view of socialism, whereas only 32% view capitalism positively. The gap is even wider among young people. Jews, despite their relative affluence, remain among the most liberal voters in the U.S., although their current views on socialism have not been scientifically surveyed.
Anti-Zionism looks quite different in 2026 than in 1939, at least to Jews. Israel, approaching its 80th anniversary, is far from the desert mirage ridiculed by pre-war Bundists. While only a minority of American Jews self-describe as Zionists, an overwhelming majority support Israel as a Jewish and democratic state. Yet they are deeply troubled by Israel’s direction: Polls show that Zohran Mamdani, a socialist and anti-Zionist, is more popular among American Jews than Israeli Prime Minister Benjamin Netanyahu.
We’re left with this thought experiment: What if Abrasha and Luba resided in America today? What would they view as justice and how would they engage to achieve it? What if they resided in Israel?
And finally, a question about the rest of us: Would we recognize them as heroes?
The post These Bundist pioneers were heroes in their time. Would they be in ours? appeared first on The Forward.
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AIPAC couldn’t stop Michigan’s El-Sayed in the primary. Now it’s trying again.
AIPAC’s super PAC has re-entered Michigan’s closely watched U.S. Senate race less than a month before the general election, spending nearly $100,000 on mailers attacking Abdul El-Sayed, despite earlier concerns by allies of his Republican opponent, Mike Rogers, that it would boost the Democratic nominee.
The spending of $94,620 by United Democracy Project (UDP) on direct mailers was disclosed in a Friday campaign finance filing. It comes after Rogers publicly welcomed AIPAC’s support during a televised debate last week, reversing the position initially taken by people close to his campaign who worried the pro-Israel group’s involvement could hurt his chances.
A spokesperson for the group told Jewish Insider that the mailers target 130,000 identified Jewish voters in the swing state. It focuses on El-Sayed’s response to an attack on Temple Israel in West Bloomfield earlier this year. El-Sayed drew criticism for saying “hurt people hurt people” when discussing the attacker, whose brother was reportedly a Hezbollah commander killed in an airstrike on Lebanon. El-Sayed later apologized, saying he had been trying to provide broader context for the attack.
UDP spent more than $30 million trying to defeat El-Sayed in the Democratic primary this summer and in support of Rep. Haley Stevens, who lost by about one percentage point.
Following the primary, allies of the Republican nominee reportedly asked AIPAC not to run ads to boost him, fearing that the group’s involvement would give El-Sayed the same political foil that helped him overcome its massive spending in the primary. Axios reported that AIPAC officials didn’t take that rejection easily.
But Rogers appeared to change course last Thursday when asked whether he’d welcome AIPAC’s support.
“Anybody that wants to help my campaign stop a guy who can’t condemn terrorism in our own country because he’s so close to the people who are supporting the Muslim Brotherhood, again, I’ll take all of that help,” Rogers said at Thursday’s televised debate. El-Sayed interrupted to say he had condemned terrorism.
A new super PAC, Together for Michigan, aired an ad during the debate featuring Taylor Weintraub, whose child attends the Temple Israel preschool that was attacked in March.
Rogers went further on Friday at a campaign event with Sen. John Kennedy of Louisiana, accusing El-Sayed of being “so anti-Jewish” that a single mailer had upset him. Rogers said he welcomed help from Jewish supporters seeking to defeat his opponent. Kennedy also attacked El-Sayed, saying AIPAC would not be involved in the race if the Democrat did not “sleep in a Bin Laden jersey.”
El-Sayed, an Israel critic who has made opposition to AIPAC a central part of his campaign, responded by accusing Rogers of desperation. “You know Mike Rogers is in trouble when he begs AIPAC to start spending against me,” he wrote on X.
Some Jewish Democrats are publicly supporting Rogers, saying El-Sayed has failed to assuage concerns in his outreach to Jewish voters and in campaign appearances in recent months. If elected, El-Sayed would become the first Muslim member of the U.S. Senate.
Recent polls show El-Sayed with a narrow lead in the race to replace retiring Democratic Sen. Gary Peters. Recent elections in Michigan have been decided by narrow margins. Trump won the swing state in 2024 by about 80,000 votes, while Democratic incumbent Elissa Slotkin defeated Rogers in the Senate race that year by fewer than 20,000 votes. Four years earlier, Joe Biden won Michigan by about 2.8 percentage points.
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