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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Can Netanyahu win again? The secret to his political survival – and why it may finally fail him
Israeli Prime Minister Benjamin Netanyahu was once dubbed “King Bibi” for his remarkable ability to win elections, starting with his surprise victory in 1996 at age 46. The number of political rivals who have risen and fallen during his decades in power is almost impossible to count.
But with the Oct. 27 election just days away – three years after Israel’s worst security failure under his watch and amid deep divisions at home and declining international support — could this finally be the 77-year-old Israeli leader’s last stand?
Recent polls show Netanyahu’s Likud party trailing former military chief Gadi Eisenkot’s Yashar party. Several right-wing and religious parties are also polling below the 3.5% threshold needed to enter the Knesset, threatening to waste thousands of votes that Netanyahu may need to secure a majority. Meanwhile, the opposition appears more organized and motivated than in previous elections, posing a serious threat to his nearly two-decade dominance of Israeli politics.
Netanyahu has spent much of his political career proving predictions of his demise wrong. In 2015, he defied polls and led the Likud Party to a surprise victory after warning on Election Day that Arab voters were heading to the polls in droves. In 2021, after 12 consecutive years as prime minister, he was forced into the opposition by an unlikely coalition led by Naftali Bennett and Yair Lapid. He returned to power less than two years later, almost immediately igniting mass protests over his judicial overhaul agenda, which his rivals said would concentrate power and eviscerate Israeli democracy.
Then came Oct. 7, the deadliest attack on Jews since the Holocaust. Israelis were furious over the security failures that allowed Hamas to breach the border and kill about 1,200 people. Families of hostages demanded the immediate return of their loved ones, and even longtime supporters questioned whether he could remain prime minister after the end of the military campaign in Gaza.
Netanyahu’s political future appeared bleak. Mazal Mualem, a political commentator and author of Cracking the Netanyahu Code, said in an interview that everyone close to Netanyahu whom she spoke with in the weeks after the attack believed it was over. “Bibi was the only one who thought he would survive,” she said, using Netanyahu’s nickname.
But Netanyahu refused to resign. He kept his right-wing coalition together through the war in Gaza, survived nationwide protests and hearings in his ongoing corruption trial. In a remarkable political achievement, he became the first Israeli prime minister in more than 50 years to lead a government through its full four-year parliamentary term — something he himself had never accomplished before in his long career.
How did Netanyahu survive?

In interviews with the Forward, Mualem and another Netanyahu biographer, Anshel Pfeffer, reflected on how Netanyahu has survived when his political career appeared doomed. They offered different explanations, but agreed on one thing: Netanyahu can never be counted out.
Pfeffer, a correspondent for The Economist and author of Bibi: The Turbulent Life and Times of Benjamin Netanyahu, said that while there’s “no equivalent” to his political instincts and campaign skills, Netanyahu also lacks certain human instincts, including “shame” and “introspection,” that might otherwise have forced him to step aside. “He has no shame,” Pfeffer said.
Netanyahu’s ability to hold on to power, Pfeffer added, also relied on a political system he spent decades building, in which the political careers and financial interests of his allies are tied to his success. That helped him keep far-right partners such as Itamar Ben-Gvir and Bezalel Smotrich, along with the Haredi parties, in his coalition despite disagreements over the war and military draft exemptions.
Mualem sees another reason Netanyahu survived: He transformed. “It’s almost as though he killed the old Bibi and a different person was born,” she said.
Netanyahu, once known for his risk-averse doctrine and being at times moderate on the Israeli-Palestinian conflict, became more willing to take bold military action. Under his leadership, Israel killed the leaders of Hamas and Hezbollah, launched strikes against Iran and expanded its military presence in Gaza, Syria and Lebanon. Mualem argued that this transformation helped Netanyahu win back voters who had turned against him after Oct. 7 and strengthen his standing among his political base. “He went to war for himself and for the country,” she said. “He didn’t give up.”
Can he do it again?

Netanyahu is now counting on those same political skills to carry him through another difficult election.
Recent polls show the parties in the anti-Netanyahu bloc holding an average of 55 seats, short of the 61 needed for a majority in the 120-seat Knesset. The two Arab lists — the United List, a coalition of three Arab Israeli parties, and Ra’am, led by Mansour Abbas — are generally counted outside either bloc. But their projected 13 to 15 seats could determine whether Netanyahu’s opponents can form a minority government or at least unite to elect a Knesset speaker from their ranks, giving them significant influence over the legislative agenda. Opposition leaders remain divided over whether they should cooperate with Arab lawmakers.
With little chance of winning over voters firmly opposed to him, Netanyahu is focusing on right-wing voters who supported him in previous elections but are now considering staying home. His goal is to convince them that the alternative to his leadership is too risky.
Netanyahu’s campaign slogan, “It’s the right or Palestine,” is tapping into post-Oct. 7 fears about the establishment of a Palestinian state, warning that an Eisenkot-led government dependent on Arab support will lead to Palestinian statehood. He made a similar claim in 1996 when he suggested Shimon Peres would divide Jerusalem.
Mualem said Netanyahu is approaching this race as if it were his first campaign. “Netanyahu’s secret isn’t magic,” she said. “It’s hard work and a refusal to give up. He never raises his hands in surrender.”
Shalom Lipner, a nonresident senior fellow at the Atlantic Council’s Middle East program, said Netanyahu has another important advantage: As prime minister, he can largely shape the national conversation. When attention turns to issues that expose his political weaknesses, including Haredi military exemptions or his government’s responsibility for Oct. 7, Netanyahu can redirect the focus to Hamas, Iran or other security threats.
Lipner, who served under seven consecutive Israeli prime ministers between 1990 and 2016, compared it to President Donald Trump’s political style. Both leaders, he said, are skilled at drawing attention to issues that favor them.
Earlier this week, Trump endorsed Netanyahu for reelection, giving his longtime ally another opportunity to highlight their partnership in confronting Iran. “If Israel has the wrong leader, which would be anyone other than Bibi, America will have to do this work ourselves, and I am not inclined to do so,” Trump wrote on Truth Social.
Netanyahu seized on the endorsement to rally his base and try to persuade undecided voters that his close relationship with Trump is essential to Israel’s security. “We have a job to finish,” he told Trump during a phone call that was turned into a campaign clip.
Lipner believes Netanyahu’s tactics face greater limits than in previous elections because Israeli voters have become increasingly skeptical and entrenched in their views.
Still, Netanyahu has little reason to stop trying.
Israeli political commentator Amit Segal suggested that the statement about working with Trump for the coming two years was aimed at swing voters tired of Netanyahu, but who “will find it easier to support him for final arrangements for one last job,” with the implicit expectation that this would be his final term.
The day after the election

For both Netanyahu and his opponents, winning more votes on Election Day is only half the battle. The bigger challenge is finding a way to form a government afterward.
Under Israel’s electoral system, the 37 parties running in this election cycle must win at least 3.25% of the national vote to enter the Knesset. Votes cast for parties that fail to cross that threshold do not translate into seats, potentially costing their political allies crucial seats available for redistribution.
That makes the fate of smaller right-wing parties, including one led by retired general Ofer Winter and a reservist-backed, economy-focused party led by former minister Yoaz Hendel, particularly important in determining the balance of power.
Voter turnout and first-time voters will therefore be critical to the makeup of the political map.
Even if Netanyahu does not win 61 seats, he could still benefit if the opposition cannot agree on a government. Polls show that a majority of voters want a different prime minister, but those voters are spread across parties with sharply different ideologies and priorities.
Eisenkot has suggested establishing a minority government with Arab lawmakers abstaining to allow it to be sworn in without formally joining the coalition. Other opposition figures, particularly Avigdor Lieberman, are opposed to alliances with Arab members.
These divisions are Netanyahu’s greatest hope. If the opposition can’t come to an agreement, that could set the stage for another election, leaving Netanyahu as prime minister until a replacement government is sworn in.
Is this his last stand?

All three experts said it is too early to predict whether this election will mark the end of Netanyahu’s career.
“At one point it’s going to be your last stand,” Lipner said. “I just don’t know if this is it.”
“Netanyahu has found so many ways to come back against all the odds against him,” Pfeffer said. “So you certainly can’t count him out, and I’m not going to try to.”
Mualem suggested that even if Netanyahu loses power, he may simply return to the opposition and wait for his rivals to fail. “Netanyahu doesn’t have another life,” she said. “Politics is the only life he has.”
The post Can Netanyahu win again? The secret to his political survival – and why it may finally fail him appeared first on The Forward.
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While AIPAC’s critics rejoice as lobby shifts strategy, its defenders push back
(JTA) — AIPAC’s critics gloated on Thursday after the pro-Israel lobby announced that it was ending direct contributions and candidate endorsements. But defenders of the storied Washington institution pushed back at that characterization, saying instead that the organization had made a smart course correction amid strong political headwinds stoked at least in part by antisemitism.
The American Israel Public Affairs Committee announced the decision in a letter to its members on Wednesday, explaining that the lobby would now shift its focus to mobilizing individual donors. The abandonment of direct PAC contributions and candidate endorsements marks a significant reversal in a strategy that AIPAC launched in 2021, ahead of the 2022 election cycle. The letter informed donors that AIPAC’s super PAC, the United Democracy Project, also launched in 2021, would continue to operate.
The move came in an increasingly tense political cycle for AIPAC, which it called “one of the most challenging environments in recent memory.” The lobby has become a target for progressive candidates, particularly Democratic Socialists of America members, who have sharply criticized candidates who receive donations from AIPAC. In turn, the organization has become a symbol of undue political influence among some voters.
The DSA responded to the lobby’s policy shift by saying that “AIPAC has realized what we all already knew: working people do not want their tax dollars to fund apartheid and genocide.”
Kenneth Roth, former executive director of Human Rights Watch and a staunch Israel critic, wrote that AIPAC’s decision shows that “candidates don’t want its backing,” while the anti-Zionist group Jewish Voice for Peace posted that AIPAC was now deeming itself “too toxic.”
Jeremy Ben-Ami, president of the liberal pro-Israel lobbying group J Street, which has frequently tangled with AIPAC on social media, argued in a statement that “AIPAC can’t save its brand by folding its PAC.” Describing AIPAC as “a once-revered organization,” he said the lobby became toxic not due to its support of candidates but “because of the policies it asks those candidates to defend.”
But those with ties to AIPAC defended the move as one that will actually help the lobby fortify its impact. “It’s a marker of institutional health when they can look around at the reality, see it for what it is and change themselves accordingly,” Jonathan Greenberg, director for combatting antisemitism at Defending Education and a former AIPAC staffer, told the Jewish Telegraphic Agency.
“They recognized that their political ground had shifted and that they needed to change with that shift,” added Greenberg, who served as AIPAC’s Midwest political director until 2011 and ran for state office in Illinois as a Republican a year later.
Calling out what he described as a “horrifying demonization campaign” against AIPAC in Washington, he said he believes that the lobbying group made this strategic decision in an effort to continue operating amid widespread antisemitism.
“The pro-Israel community is still going to be deeply involved in campaigns,” added Greenberg, who identifies as a political conservative but no longer a Republican. “AIPAC is just wisely understanding that the way the organization operates can change, so that it can still be the voice that it’s always been on Capitol Hill.”
Recognizing that the U.S. political landscape is undergoing profound changes amid deep dissatisfaction across party lines, a former AIPAC spokesperson who requested anonymity to speak freely pointed out that institutions must evolve to stay effective. Other major interest groups, such as the pharmaceutical, hospital and real estate industries, are advancing their priorities with a variety of tactics, including lobbying, direct contributions, super PACs and networks of donors, the person noted.
In fact, one point of agreement on Thursday between AIPAC’s supporters and detractors was that the 72-year-old institution wasn’t going anywhere. “Mobilizing greater resources for AIPAC, pro-Israel candidates, and our super PAC is critical,” the AIPAC letter stressed, as it pledged to reinvest in its long-standing network of members nationwide.
“AIPAC staff and local leaders will continue working with you on political fundraising efforts, recommending contributions to candidates who are worthy of your support, and ensuring your resources are deployed in the most effective ways possible,” the letter added.
Indeed, opponents of the lobby indicated that the change in approach did little to satisfy them – and potentially opened up new lines of attack. DSA charged that AIPAC would “try to bankroll the same candidates under a different name.”
“You can’t hide AIPAC,” the DSA added. “The world has woken up.”
J Street’s Ben-Ami maintained that AIPAC’s decision to keep its super PAC even as it dropped its PAC “only doubles down on the dark money politics that helped create its problem in the first place.” Traditional PACs can contribute a maximum of $5,000 to individual candidates in each race, while super PACs can spend unlimited funds to independent political communications that serve to support or oppose candidates. Both have to disclose their donors, but super PAC donors aren’t always transparent about the origins of their money.
Tali deGroot, J Street’s vice president of political and digital strategy, likewise assessed that AIPAC’s influence wouldn’t disappear in the next election cycle.
“Instead, AIPAC’s donors and its super PAC will keep spending heavily in our elections, only now voters will have a harder time seeing where that money comes from,” deGroot said.
Defending Education’s Greenberg acknowledged that AIPAC’s choice to increase its reliance on its super PAC could fuel even more opposition to the lobby.
“But I don’t think fashioning ourselves to placate antisemites gets us anywhere,” he continued. “What we know about antisemites, from thousands of years of dealing with them, is that if we don’t give them this reason, they’ll find another reason.”
The former AIPAC spokesperson said the jury was out on whether the AIPAC pivot would improve its public image. “The question is whether AIPAC’s shift reflects a broader evolution in how organizations and interest groups engage politically, and whether changing its approach will change how the public perceives its influence,” the former spokesperson noted.
This article originally appeared on JTA.org.
The post While AIPAC’s critics rejoice as lobby shifts strategy, its defenders push back appeared first on The Forward.
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UK adopts sweeping measures against antisemitism in schools
(JTA) — The U.K. has adopted sweeping measures to combat antisemitism in English schools, prompting pushback from the country’s largest teachers’ union.
The move came after a new government-commissioned review found that three in five Jewish students reported experiencing antisemitism in English schools. The most common incidents were jokes, stereotypes and comments about Jewish people. About half of respondents who witnessed or experienced antisemitism said the incidents were not reported, most often because they did not think they would be taken seriously.
The government on Wednesday accepted 27 recommendations from the report, including dedicated antisemitism training for leaders and staff, improved recording of antisemitic incidents and moves to build a better understanding of Jewish life, identity and contemporary antisemitism.
The government commissioned the report following a spate of high-profile attacks on Jews in Britain, including an attack on a synagogue in Manchester last year that left two men dead.
The report’s author, Sir David Bell, the vice chancellor of the University of Sunderland and former chief inspector of schools in England, recommended addressing antisemitism distinctly from other forms of racism. He argued that antisemitism was a “uniquely complex” problem because of intertwined racial and religious dimensions, since Jewish identity can encompass both an ethnicity and a religion, along with expressions of prejudice that hold all Jews responsible for the actions of Israel.
The government will also encourage English schools to adopt the International Holocaust Remembrance Alliance (IHRA) working definition of antisemitism. The definition is supported by many mainstream Jewish organizations and has been adopted by 47 countries, including the U.K., but critics say that it conflates some forms of antisemitism with criticism of Israel.
British Education Secretary Lucy Powell called Bell’s review a “generational moment” and said that “implementation is now my priority.”
However, the National Education Union, the largest union representing teachers, lecturers, teaching assistants and support staff in the United Kingdom and Europe, raised concerns on Wednesday about recommending the IHRA definition for schools. NEU general secretary Daniel Kebede said in a statement that the definition “risks deepening the problem rather than tackling it, and actively undermining efforts to confront antisemitism.”
“The IHRA’s contested framing risks blurring the line between antisemitism and legitimate criticism of the Israeli government and the genocide in Gaza, leaving teachers with uncertainty when they need clarity,” said Kebede. He cited a risk that “children who cannot critically explore issues through classroom discussion will instead seek their answers in online and unsafe groups.”
Kebede also encouraged Britain’s Department for Education to strengthen guidance on all forms of racism, not only antisemitism, saying that 65% of teachers report they have not received any antiracism training in the past year.
The Board of Deputies of British Jews, an umbrella organization for British Jewish communities, celebrated the antisemitism report and the government’s adoption of its proposed measures. The group specifically praised the report’s “clear recommendations that schools and local authorities follow government guidelines by adopting the IHRA Working Definition of Antisemitism as a tool to deepen understanding of contemporary antisemitism.”
“We remain concerned about undue external influence on schools driven by narrow political agendas, and tendentious materials seeping into schools and increasing disharmony, and we will continue to press for vigilance against this,” said the Board of Deputies.
The post UK adopts sweeping measures against antisemitism in schools appeared first on The Forward.

