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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Tidbits: The first director of the Polin Museum is back
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
דער ערשטער דירעקטאָר פֿונעם „פּולין מוזיי פֿון דער געשיכטע פֿון די פּוילישע ייִדן אין וואַרשע“ — דאַריוש סטאָלאַ — איז לעצטנס ווידער באַשטימט געוואָרן ווי זײַן דירעקטאָר. אַ צאָל אָבסערוואַטאָרן האַלטן אַז דאָס איז אַ סימבאָלישער נצחון פֿאַרן ייִדישן אָנדענק אין פּוילן.
באַלד ווי דער מוזיי איז געגרינדעט געוואָרן אין 2014 האָט סטאָלאַ, ווי דער דירעקטאָר, שטאַרק באַטאָנט דעם חיובֿ פֿון פּוילן צו אָנערקענען איר פֿאַרטיליקטע ייִדישע פֿאַרגאַנגענהייט. דער געוועזענער קולטור־מיניסטער פֿון דער נאַציאָנאַליסטישער פּאַרטיי, וואָס האָט דעמאָלט געהערשט אין פּוילן, האָט אים אָבער באַשולדיקט אין „פּאָליטיזירן“ דעם מוזיי.
סטאָלאַ האָט למשל אַרויסגערופֿן פּראָטעסטן בײַ די הויכע באַאַמטע פֿון דער רעגירונג צוליב אַן אויסשטעלונג אין 2018, וואָס האָט דאָקומענטירט דער רעגירונגס אַנטיסעמיטישע קאַמפּאַניע אין 1968, וואָס האָט פֿאַרטריבן ייִדן פֿון זייערע שטעלעס און געצוווּנגען בערך 13,000 פֿון זיי צו פֿאַרלאָזן דאָס לאַנד.
הגם סטאָלאַ האָט דעמאָלט געוווּנען אַ קאָנקורס צו פֿאַרלענגערן זײַן קאַדענץ האָט דער קולטור־מיניסטער אים פֿאַרטריבן פֿונעם פּאָסטן.
מיט אַ יאָר פֿריִער, אין 2018, האָט פּוילן דורכגעפֿירט אַ געזעץ, וואָס פֿאַרווערט דאָס באַשולדיקן פּוילן אָדער די פּאָלאַקן אין קאָלאַבאָרירן מיט די דײַטשן. שפּעטער האָט מען עס געביטן פֿון אַ פֿאַרברעכן וואָס דראָט זיצן אין תּפֿיסה אויף בלויז אַ ציווילער געזעץ־ברעכונג. קריטיקער טענהן אַז דער גאַנצער ענין האָט אָבער שטאַרק געשטערט דעם געביט פֿון פֿאָרשן די געשיכטע.
איצט איז סטאָלאַ ווידער באַשטימט געוואָרן ווי דער דירעקטאָר פֿונעם מוזיי דורך דער קולטור־דירעקטאָרין פֿון דער הײַנטיקער צענטריסטישער רעגירונג, מאַרטאַ טשענקאָווסקאַ. רעדנדיק צו סטאָלאַן האָט זי דערקלערט: „אין 2019 האָט דער מיניסטער פּיאָטער גלינסקי באַשלאָסן צו איגנאָרירן די רעזולטאַטן פֿונעם קאָנקורס. מע האָט אײַך דעמאָלט, מיט זעקס יאָר צוריק, געדאַרפֿט באַשטימען פֿאַר דעם אַמט. טײַערער פּראָפֿעסאָר, זאָל זײַן מיט מיט מזל!“
סטאָלאַ האָט זי באַדאַנקט און געזאָגט: „די מיסיע פֿונעם מוזיי איז נאָך וויכטיקער הײַנט צוליב די פֿינצטערע כּוחות וואָס פֿאַרקרימען דעם אָנדענק פֿון דער פּויליש־ייִדישער פֿאַרגאַנגענהייט.“
צו זען דעם אַרטיקל אויף ענגליש, גיט אַ קוועטש דאָ.
To see the article in English, click here.
The post Tidbits: The first director of the Polin Museum is back appeared first on The Forward.
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Assault of Hebrew-speaking Israelis in San Jose, Calif., spurs outcry and investigation
(JTA) — Jewish leaders in California are condemning an assault of Hebrew-speaking Israelis outside a San Jose cafe on Sunday that has sparked viral video and a police investigation.
J. The Jewish News of Northern California obtained multiple videos of the assault and its immediate aftermath and spoke to the Israeli men, who said the two groups had not interacted before the incident. One of them said he recalled hearing one of the assailants say “f—ing Jew” during the attack.
The videos show three men punching an older man as diners look on, some shouting but none intervening. One of the assailants loses his shoe and retrieves it before he and the other two men with him run off along Santana Row, a thoroughfare lined by outdoor dining. The videos do not show what happened immediately before the assault began.
The J. also spoke to multiple witnesses, including a retail worker whose parents were born in Iran and said he heard one of the assailants speaking Farsi, the language spoken there.
The incident comes at a time of high alert for Israelis and Jews because of the U.S-Israel war on Iran, which has a record of staging attacks on Jewish targets around the world. It also adds to a string of incidents, many in Europe, in which Israelis abroad say they have been assaulted because of their national identity when someone has heard them speaking Hebrew.
Police in San Jose say they are investigating the incident as a possible hate crime. No arrests have yet been announced.
“Antisemitism and all acts of hatred have no place in San Jose,” Mayor Matt Mahan said in a statement. “I have been in touch with our police department and leaders in the local Jewish community regarding this deeply disturbing incident and will continue to monitor the situation closely as the investigation continues.”
Jewish Silicon Valley, a nonprofit serving the region, said it was working with a range of local groups and officials to respond to the incident, including Chabad of Almaden, where the Israeli men said they first met; the Israeli consulate; and County of Santa Clara District Attorney Jeff Rosen, whose online biography also notes that he has also been the president of his local synagogue.
“Unfortunately, we are ready for these types of moments,” Jewish Silicon Valley said in a message to constituents. “Our longstanding relationships with law enforcement and elected officials allow us to mobilize immediately in moments of crisis.”
The post Assault of Hebrew-speaking Israelis in San Jose, Calif., spurs outcry and investigation appeared first on The Forward.
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Workplaces open, schools remain shut — and Israeli parents pull out their hair over wartime Zoom classes
(JTA) — TEL AVIV — When news broke that Israel might gradually reopen schools in areas considered safe enough, Yael Daniel, a mother in Bat Yam in the missile-hit center of the country, joked that she was “moving north.”
The war has shut schools and pushed children onto Zoom learning while many parents, like Daniel, keep working. Trying to supervise remote lessons for her three children, ages 6 to 8, who have attention difficulties, while holding down a full-time job has turned each day into “a nightmare,” she said.
“These are kids that need to be in a serious routine, and they’re not, and it’s really hard. I’m suffering,” she said.
The strain intensified after the IDF’s Home Front Command allowed workplaces to reopen last week under updated wartime guidelines, even as the education system remained closed.
Israeli actress and mother of two Meshi Kleinstein was one of many parents who took to social media as the decision drew anger and disbelief. “What a delusional country. Who looks after the children when the parents return to work?” she said on Instagram.
In response to the outcry, Finance Minister Bezalel Smotrich announced Sunday that one parent in households with children under 14 would be allowed to take unpaid leave while the education system remains shut.
The move prompted further backlash from parents who say it effectively forces families to choose between supervising children at home and losing income.
And for some, like Zehavit, who was speaking from a bomb shelter during a siren in the central city of Jaffa, it didn’t make sense. “Just because my child is 14, does that automatically mean he’s fine to be alone and run to the shelter by himself in the event of a siren?”
Outside the shelter, another mother, Renana, said the arrangement has forced her to reorganize her workday around her son’s online classes.
“I have one child in first grade. Since the Zoom classes started I work less because he uses my computer,” she said.
“He has three consecutive hours with different teachers and I need to sit next to him so he can communicate with them, which means I’m listening to the whole lesson and not working.”
Claire Bloom Moradian spends her days shuffling her children between school Zooms, extracurricular Zooms and playdates just to approximate a routine. “It’s just chaos, I’m absolutely exhausted,” she said.
In a Facebook post, Rachel Sharansky Danziger recounted that the return to Zoom after Oct. 7 was “the straw that broke the camel’s back,” leaving her so overwhelmed that she called a mental health hotline at the time, unable to understand why “all the death, the kidnappings, the horror” had not broken her, but remote learning did.
Zoom had revived the helplessness of the Covid years, she said, with too few devices, constant technical glitches and children yelling that nothing was working — all against a backdrop of dread about what might be looming outside the apartment doors.
“I can be strong,” she had told the woman on the other end of the helpline. “I can be positive and supportive and encouraging and manage myself and the domestic and social arena around me with precision and strength and awareness of the needs of those around me. But I can’t do all of this while trying to solve dozens of technological problems every morning.”
Education Minister Yoav Kisch said on Monday morning that he is examining a gradual reopening of schools using a color-coded system, with institutions expected to resume first in areas classified as “yellow,” meaning places where security conditions and access to protected spaces would allow limited in-person learning, with parents responsible for getting children to school.
About 40% of Israeli schools cannot offer all of their students access to bomb shelters if a siren sounds, according to data released this week.
Kisch’s terminology was another reminder of the pandemic-era, in which cities were ranked by color according to infection levels, with tighter restrictions in “red” areas. On social media, some parents greeted Kisch’s proposal with weary sarcasm. “Ah, yes, the color chart. Because that went so well the first time,” one person tweeted in response.
Municipal leaders were divided over whether to implement Kisch’s plan. Haifa Mayor Yona Yahav said the city would keep schools closed for now, saying he had “no intention of endangering students, drivers, and teaching staff,” as officials weighed the risks of transporting children during ongoing alerts. Others signaled they would move ahead. Roy Levy, mayor of nearby Nesher, said schools would reopen in line with Home Front Command guidelines, calling a return to classrooms “an emotional and social need.” Jerusalem Mayor Moshe Lion also said he would partially reopen the city’s education system, citing the need for “a routine, an educational framework and meetings with friends and teachers.”
But by Monday evening, Kisch was forced to backpedal after the IDF’s Home Front Command said that wartime restrictions would stay in effect across the country, keeping schools shut for now. A limited reopening may be attempted again starting next week — or not.
In one of the darkest incidents to emerge from Israel’s forced return to Zoom schooling, a teacher in Jerusalem was attacked by her partner in front of her students during an online lesson. He struck her in the head and smashed objects in their home before being arrested, later telling investigators he had acted out of “feelings of jealousy.”
Reports of domestic violence in Israel tend to rise during periods of war and home confinement. Data compiled after Oct. 7 showed a 28% increase in calls to Israel’s welfare ministry hotline related to domestic violence, sexual abuse and child neglect during the first months of the war.
Not everyone viewed Zoom as futile. Nataly Peleg, a first-grade teacher, said the classes are less about academics than about giving children a welcome distraction — even if she does not compel her own children to join theirs.
“It’s not so much whether they learn or not,” she said. “It’s about being together for a bit and focusing on something that isn’t the sirens and the surreal situations around us.”
Some children find the classes comforting, she said, while others are simply waiting for them to end or do not join at all. Still, she said, many parents have told her they appreciate the effort. “If even a handful of kids feel a bit better, it’s worth it,” she said.
Daniel, for her part, is trying to keep things in perspective. Despite feeling “super overwhelmed,” she said she is thankful her family is safe.
“Things could always be worse,” she said. “I’m just grateful we are all OK.”
In her post, Danziger said she was passing on the advice the hotline counselor had given her more than two and a half years ago.
“Don’t. Don’t let distance learning control you,” she said, adding that “nothing terrible would happen if your kids don’t join some of the Zooms — or, to be honest, all of them.”
While “we parents may not be bombing Tehran or deciphering nuclear secrets right now,” she wrote, “the responsibility for our children’s education and the functioning of our homes is still in our hands.”
The post Workplaces open, schools remain shut — and Israeli parents pull out their hair over wartime Zoom classes appeared first on The Forward.
