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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit

(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.

“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”

While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.

Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.

“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”

Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.

But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”

when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN

— Israel Baseball (@ILBaseball) March 12, 2023

In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”

From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.

Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”

“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”

The USA doesn’t need the World Baseball Classic to popularize baseball within its country.

Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF

— Bill Shaikin (@BillShaikin) March 15, 2023

 

Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.

“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”

That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.

Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.

What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y

— Israel Baseball (@ILBaseball) March 14, 2023

“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”

Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.

“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.

He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.

“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”

Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.

“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”

In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.

And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.

“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.


The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.

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Pioneering restaurant chain Taïm closes, outlets padlocked for unpaid taxes

Taïm Mediterranean Grill, a pioneering fast casual Israeli food chain, is closing locations across the country, after New York State issued warrants for hundreds of thousands of dollars in unpaid taxes.

The restaurant, founded by Israeli-American celebrity chef Einat Admony and now owned by the Illinois-based conglomerate Craveworthy Brands had expanded across New York, Washington D.C., and Chicago. Last week, pictures of two of New York City locations appeared on social media, with signage saying they had been seized by the state for nonpayment of taxes.

In an email to the Forward, a representative for Admony wrote that “she is unable to comment on the current status of the chain,” having not been involved with it since 2022.

When Admony first opened Taïm in New York’s West Village in 2005, it was one of the city’s first fast casual Mediterranean options. Zagat and New York Magazine gave the restaurant rave reviews, and lines formed outside the door.

Taïm opened its second location in 2012, and in 2018, former Chipotle executive Phil Petrilli and business partners invested in the restaurant and led its expansion across the country. By that time, Taïm faced a more crowded market, competing with Miznon, another Israeli fast casual creation by celebrity-chef Eyal Shani, and Cava, a Mediterranean bowl restaurant.

The restaurant switched ownership in 2024 when Craveworthy Brands bought Petrilli’s restaurant platform. But a year later, the state of New York issued dozens of tax warrants to Taïm-related entities at multiple locations. Some stores closed ahead of the recent round of state seizures.

The state has held both Pitrelli and Craveworthy’s CEO, Gregg Majewski, responsible for taxes owed. Pitrelli is currently suing Majewski, alleging that under their merger agreement, Majewski and Craveworthy are liable for all debts incurred by Taïm.

In his lawsuit, Pitrelli alleged the Taïm outlets owed $632,000 in unpaid taxes. Majewski did not respond to a request for comment; the Forward has reached out to his attorney.

Since the Hamas-led October 7 attacks on Israel, Taïm, which is Hebrew for “delicious,” has received some pushback. It has appeared on boycott lists and posts, criticizing it for being “Israeli owned,” even though its current owner is not Israeli. In a recent Instagram post noting the closure, users took to the comments to criticize the restaurant for being Israeli. However, a push to boycott Taïm specifically has not received as much widespread attention from the BDS movement as Goldie, a Philadelphia chain run by celebrity chef Michael Solomonov that recently closed six locations.

The restaurant currently brands itself as “Mediterranean,” though in the past it hashighlighted its Israeli background.

Others criticized Taïm for reasons unrelated to geopolitics. “They ruined that place when they changed the menu and made it like a big chain fast casual place,” one FoodNYC Redditor commented.

“Place has been going downhill for years, I’m not surprised,” another said.

The post Pioneering restaurant chain Taïm closes, outlets padlocked for unpaid taxes appeared first on The Forward.

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Antisemitism flourishes amid cultural and historical illiteracy. Classrooms should be a cure.

School will be back in session before we know it. A smattering of the headlines in the final weeks of the last academic year, coinciding with Jewish American Heritage Month in May, suggest that fighting antisemitism in educational environments will remain a monumental challenge.

They include a lawsuit against the nation’s largest teachers’ union for encouraging discrimination against Jewish teachers and students, a Texas private school displaying maps of the Middle East erasing Israel, swastikas scrawled on multiple school grounds in Massachusetts and in Georgia, and — just a few blocks from my child’s former school, which has had its own share of such issues — a flag bearing the hate symbol billowing over New York University.

The scene in the streets this summer has been arguably as bleak. Hate crimes against Jews are on the rise, even as rates of other major crimes fall. In response to the stabbing of a Jewish man in a kippah as he exited the Jewish Center on Manhattan’s Upper West Side, Democratic congressional nominee Micah Lasher implored Mayor Zohran Mamdani to do more than react with the requisite expressions of empathy and promises of increased security, but to “take the temperature down” rather than foster a climate that jeopardizes Jewish safety.

Taking the temperature down is exactly what’s in order. We need proactive, preventative action from our political leaders, in New York City and beyond, to transform an environment in which antisemitic attacks still comprise the majority of hate crimes, and harsh words can too often combust into violence.

The good news is that we have a ready-made place to continue this urgent work: classrooms. As an educator, I have a strong sense of how historical and cultural illiteracy are far more rampant than unrepentant antisemitism, and that this is where we must focus our educational efforts in a more deliberate way than we currently do.

Ignorance provides antisemitism, an insidious shapeshifter that infects and unifies the otherwise polarized political right and left, with a powerful accelerant. Yet the only times when K-12 students might encounter Jewish experiences are in a Holocaust unit — mandated in 29 states — or in an antisemitism training, often introduced reactively after an incident. Neither approach addresses a generalized illiteracy about Jewish identity and experience that allows this hatred to fester. These traditional methods of “fighting antisemitism,” including in classrooms, are important but inadequate.

Rather than teaching about Jews primarily as targets of hatred — the obvious organizing principle of many lessons on the Holocaust and antisemitism training — it is crucial that students learn about Jewish identities and experiences as inextricable from our broader national narratives. When Jews are understood as full members of the polity, and as diverse participants in every historical era — as labor organizers and industry leaders, fashion designers and film directors, athletes and intellectuals — it becomes much harder to caricature us as evil or outsiders, or to render us invisible.

Such historical accuracy, rigorous source analysis, and a spirit of cultural inclusiveness, is the ethos of the New York City public schools’ Hidden Voices: Jewish Americans in United States History curriculum materials, for which I serve as lead scholar. Volume 1 is out now, and Volume 2 will be released later this fall.

A two-volume collection of profiles, original sources, guiding questions, and analytical essays written and reviewed by experts, the free materials enable history and social studies teachers to enrich existing lessons, or to create entirely new units of study.

Rich narratives about individuals illuminate broader historical eras, whether organizer Clara Lemlich on Progressive Era labor legislation, Supreme Court Justice Louis D. Brandeis on transformed legal approaches to monopoly, or Dr. Ruth Westheimer’s advocacy for sex education, to name a few. Moreover, Hidden Voices explores how each individual’s Jewishness shaped their contributions to American society.

Rather than just sprinkling in a few Jewish figures into existing narratives, “Portrait of an Era” essays show how integrating stories of both luminaries and lesser known Jews nuances and challenges dominant historical frameworks – like “the Civil Rights Era,” or “Postwar America” –  in ways that render history more accurately, and more interestingly.

For example, what does it say about the early national period of a country founded on religious freedom that Rabbi Isaac Leeser worried Jews would become “Christianized,” and thus offered sermons in English, while simultaneously advocating for the “Judaization” of American Jews? Or, how is the notion that American Jews “became white” after World War II challenged by the fact that the first, and only, Jewish Miss America, Bess Myerson, sparked a torrent of complaints to pageant organizers, was disinvited from various appearances, and was encouraged to choose a less Jewish name (she didn’t)?

Hidden Voices is no hagiography — history as hero worship — even as one of its aims is to challenge negative stereotypes. Since students might only encounter one of these profiles throughout their studies, we were especially judicious in selecting individuals that highlight the complexity of history and of humanity. For example, Spaniard Luis de Caravajal y de la Cueva, whose family converted to Roman Catholicism but secretly practiced Judaism under the threat of death, arrived in the New World to advance colonization. Yet he used this position to rescue other persecuted conversos. Many years later, we profile Groucho Marx, who with his brothers indelibly shaped the worlds of vaudeville and film, new industries where Jews found success in part because antisemitism excluded them from more established ones.

Emphasizing Jews’ role in U.S. history at large is crucial, but so is educating about the specificity of Jewish experience, from the momentous — including the Holocaust and Israel’s founding – to the everyday, like mainstreaming blue jeans and bagels and establishing overnight camps. Cultural topics are especially powerful teaching tools, for students are often less guarded in discussing food or fashion than when grappling with the most fraught political questions. Given so many current conversations about Jews now turn to Gaza, Hidden Voices decenters this conflict to offer a wider lens on a diverse people too often unhelpfully decontextualized.

Why isn’t a more robust Jewish-American history curriculum already a staple in more schools, especially given how largely other identities loom in our classrooms and our culture? Indeed, Hidden Voices — which has covered race, ability, and other categories — has existed since 2018 in New York City, home to the largest population of Jews outside of Israel, and yet the project I lead was only commissioned in late 2023, spurred by Oct. 7. While Volume 1 has been downloaded 200,000 times, and encouraging reports of teachers using the materials are rolling in, integrating these Jewish stories into the study of U.S. history and culture remains optional.

Multiple factors account for this relative absence of Jewish stories in the teaching of American history, in New York City and nationwide: foremost, the widespread, reductive assumption that identity and power in the United States operate around a Black-white binary, with Jews on the white, privileged side, and thus not a marginalized group worthy of attention. Similarly, many identity-based frameworks focus on “underrepresented” groups, which Jews — despite comprising a tiny minority — are not. Lastly, many such curricula are introduced due to parental advocacy, but Jewish Americans have largely expended such energy on building a Jewish education network outside the public system.

Overlooking Jewish American history and experience intensifies both antisemitism and historical illiteracy, and must be addressed. While Hidden Voices may appear to “just add Jews” into a Diversity, Equity and Inclusion framework, it actually represents a subtly, but substantially, different intervention. First, the argument for such programs is often for people to “see themselves.” While I hope Jewish schoolchildren feel affirmed by such visibility, that aim is profoundly parochial. Learning the history of Jews — or Latinos, LGBTQ people and others — is not primarily valuable in order to cultivate particularistic pride, a dubious aim for a secular school in a pluralistic society. Rather, it is to equip all students to navigate our shared society with evidence, empathy, and universalism. Actually, a Jewish history curriculum arguably stands to be most valuable in districts without Jews at all, but ample room for antisemitism to fester unchecked by interpersonal experience.

I understand the skepticism of staking our hopes on a better future for Jewish Americans in educational institutions; I’ve been a vocal critic of how alienating these places have been to many since 10/7. To be sure, education is no magic pill, and ignorance is not our only enemy. Avowed antisemites and ideologues exist in K-12 and college classrooms, as in all professions, and they too demand our unsparing attention. But for the vast majority of Americans with scant awareness of Jewish history or experience, teaching and learning about Jews as integral to this nation’s past and present is a new, and potentially powerful intervention. We owe it to each other to pressure our politicians and our public schools to at least try it.

The post Antisemitism flourishes amid cultural and historical illiteracy. Classrooms should be a cure. appeared first on The Forward.

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What does DSA actually want? Its national co-chair can’t say.

It’s been a heady couple of months for the Democratic Socialists of America. Candidates the organization rallied behind ousted establishment Democrats in New York, Michigan, Colorado and Wisconsin state primaries. Pundits who doubted the movement last year are now eating crow.

With the DSA having forced its way into the spotlight, national co-chair Megan Romer went on The New Yorker Radio Hour podcast to share what the movement is all about. But the interview has elicited an online backlash — and some ridicule — after Romer said she would have attended an Oct. 8 protest and that she would have sought to stop Russia’s advance in Ukraine through diplomacy.

Just as damning to some viewers was Romer’s reluctance to provide specifics on a number of DSA policy positions when pressed for them by New Yorker editor David Remnick.

The backlash to the interview put Romer on the defensive. The day after its publication the national co-chair called Remnick a “debate bro” who had tried to make her look and feel stupid during the conversation. Remnick, a Pulitzer Prize–winner and former Moscow correspondent for The Washington Post, has edited The New Yorker since 1998.

“Luckily lots of practice keeping my temper in check when debate bros are well-actually’ing me, tho it still flusters me,” Romer wrote Saturday on X. “I am def particularly sensitive when people are actively trying to make me look/feel stupid and it can throw me off my game.”

The interview highlighted a challenge that faces the organization as it gains members and breaks through on the Democratic stage: Translating its rallying cries into the gritty work of partisan politics — or, for the candidates DSA champions, getting things done while remaining true to the movement’s ideals.

The New Yorker’s David Remnick Photo by Dominik Bindl/Getty Images

Nowhere was that clearer than Romer’s talking points on Israel. Romer said the organization’s position was “a free Palestine with a capital in Jerusalem, and so I think that can safely be read as a one-state solution.” When Remnick asked her if DSA would have supported the proposed terms of the Camp David summit in 2000, had the Palestinians accepted it, Romer said: “Good question — I’d have to actually look at what the specifics there were.”

(The exact terms discussed at the summit are in dispute, but most agree it would have involved a separate Palestinian state with a capital comprising several Palestinian neighborhoods in Jerusalem.)

A testy exchange followed around Romer’s stance on the Hamas-led attacks of Oct. 7, 2023.

Asked whether she supported New York congressional primary winner Darializa Avila Chevalier in attending a “pro-Hamas” rally on Oct. 8, Romer said yes — she would have gone herself.

“If you put people in an open air concentration camp, and you deprive people of rights, of dignity, of food, of the ability to live in safety,” Romer said, “you have to expect that they are going to not take that for that long. And that is not defending any harm of civilians or of non-combatants.”

Remnick replied, “Well, sure it is — you said you’re supporting it.”

Romer said, “I’m saying that I think it was inevitable.”

On issue after issue, Remnick pressed Romer for details and found few.

  • Romer said DSA wanted to “tax the hell out of millionaires” but demurred on what that would mean in practice.
  • Romer said she believed in open borders, but not in “throwing the gates open.” When Remnick asked if that wasn’t just immigration reform — which is to say the Democratic policy platform — Romer replied, “It means reforming the system we have while we rethink the system, while we build this new one from the ground up, and then hopefully eventually flipping the switch.”
  • Romer said she did not believe in sending arms to support Ukraine in its war against Russia. She asked Remnick, “Why aren’t we doing any amount of actual diplomacy? Why aren’t we doing any amount of actual sending actual human beings to talk to human beings?” Remnick pointed out that there had been many attempts of diplomacy, “however failed,” since the beginning of the war.
  • Remnick asked Romer what she meant when she said she believed in prison abolition. She answered that the safest communities were not ones with cops on every corner, but ones with “good schools, good jobs, good park systems, good recreation for their teenagers, things like that. Those are the safe communities.”
  • As for her support for defunding the police, Romer said she was “not in favor of getting rid of police entirely tomorrow” but that she supported decreasing their budgets until a point where social services were sufficiently funded.

For the most part, Remnick — trying to fit Romer into a 30-minute podcast slot — let Romer’s answers speak for themselves whether they answered his question or not. But he did hint at a broader argument in one of his final questions, about the DSA’s position in favor of abolishing the U.S. Senate.

Given the scant likelihood of such a measure passing, Remnick asked, didn’t it distract from policy goals that were more likely to succeed?

“I don’t think so,” Romer replied. “I think taking principled positions tells people that you’re principled, and I think we see voters really responding to that, and we see people saying, ‘Oh, you’re actually thinking about the systems.’”

The post What does DSA actually want? Its national co-chair can’t say. appeared first on The Forward.

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