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Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit
(JTA) — Many fans were despairing as Team Israel trailed Puerto Rico 6-0 in the World Baseball Classic last week, but the team’s Twitter account had a different message.
“We will never give up,” the account tweeted. “After all, Moses was once a basket case.”
While the quip couldn’t stave off the team’s ultimate 10-0 loss, it came in the course of a win for Avi Miller, the 30-year-old marketing veteran who runs the @ILBaseball account. For Miller — who tweeted the tournament from 3,000 miles away — the World Baseball Classic was a breakout moment, nearly doubling Team Israel’s social media followers and exposing countless baseball fans to jokes straight out of Hebrew school.
Miller told the Jewish Telegraphic Agency that his ambition was to do for Team Israel what the World Baseball Classic, an international Olympic-style baseball tournament, aims to do for baseball itself: deepen fans’ interest.
“Of course virality is nice, because it creates more of a following. But then once you have a following, what are you doing with it?” Miller said. “So for me, and it’s even continued through today, and it will tomorrow and so on, is to create engagement with people, create interest in it, help to create and raise the fundraising efforts, help to create awareness of these programs.”
Team Israel won its first game but dropped the next three to exit the competition early. Some of those games were brutal: Across 15 innings on March 13 and 14, Israel managed just one base runner against its opponents.
But on the team’s Twitter account, the hits kept coming. One breakout post, seen more than 100,000 times, showed a photo of a seemingly apoplectic Jakob Goldfarb (who was actually celebrating, despite what his expression suggests). Miller’s caption reflected contemporary meme culture: “When she says a latke is just a hash brown.”
when she says a latke is just a hash brown pic.twitter.com/K0jkVNHfeN
— Israel Baseball (@ILBaseball) March 12, 2023
In another popular post, the account outlined its “bubbie rankings,” using the Yiddish word for grandmother used in some Jewish families — and a homonym for the first name of one of the team’s pitchers. The list: “1) my bubbie 2) Bubby Rossman 3) other bubbies.”
From joking about storing a cooler of Manischewitz in the dugout to leaning into the “nice Jewish boy” vibe of the team, which was almost entirely composed of American Jewish ballplayers, the account’s sense of humor seemed to resonate.
Bill Shaikin, an award-winning baseball writer for the Los Angeles Times and a member of the Southern California Jewish Sports Hall of Fame, called Israel’s Twitter “the best social media account in the tournament.”
“I thought the account was a wonderful mix of baseball information and witty nods to what your Jewish mother might say,” Shaikin told JTA. “If you know, you know. But, if you didn’t know, it still worked.”
The USA doesn’t need the World Baseball Classic to popularize baseball within its country.
Other countries do. Here’s a thread from one (from the best social media account in the tournament): https://t.co/fyifV9H1lF
— Bill Shaikin (@BillShaikin) March 15, 2023
Miller was well positioned to tell Team Israel’s story. A marketing consultant living in San Diego, he worked in communications for sports teams and the NCAA before expanding his portfolio to include tech clients. He’s also been involved with the Israel Association of Baseball in different capacities for a few years, mostly helping with social media and video editing. The Baltimore native is a Jewish day school graduate and cofounded a Moishe House in San Francisco.
“I’ve had these two worlds collide,” Miller said. “I have a mentally strong relationship with baseball in my life, and then I have a bond to Judaism, from my entire upbringing. And for me as a passionate storyteller, my goal has been, both in years past and this World Baseball Classic, it’s been to help tell that story.”
That story, which included a late-game comeback win over Nicaragua and an impressive performance by Orthodox prospect Jacob Steinmetz, took place entirely in South Florida — a few thousand miles from Miller’s home in San Diego. Miller had been planning to be present at the tournament but was not able to — though no one would have been able to tell from the tweets.
Paging r/mademesmile – just watch Jacob’s face light up here in the dugout after his debut outing.
What a memory for @JacobSteinmetz6. pic.twitter.com/rCRJCk781Y
— Israel Baseball (@ILBaseball) March 14, 2023
“I think it’s similar to what a great YouTuber or videographer would tell you, is that to make the best video you don’t need the best camera ever made,” Miller said. “What I needed was the passion and the storytelling ideas behind it. Between that and then having contact with almost every single guy on the team and people on the ground, it gave me plenty of ideas to work with when it came to telling that story in a fun way.”
Miller said the feedback was overwhelmingly positive — and came from all levels of baseball fandom, from those who know little about Israel baseball, or even baseball, to die-hard fans.
“That to me is the best response to it, making it something that was approachable for all, but then still getting the signs of respect from the deep baseball people,” Miller said.
He also said there were, predictably, some negative responses. Miller said he made a conscious effort to shy away from politics, including keeping his own personal opinions out of the mix. Not everyone followed that tack.
“Could I have engaged with every single person that wrote in on any platform and was sending us messages about ‘Free Palestine,’ and [said], ‘Oh, you respect our boundaries now, because you don’t like the strike zone,’ all these different things?” Miller said. “Sure, I could have been sassy and responded within those spaces, one hundred percent. I could easily talk smack with anyone any day. But at the end of the day, that wasn’t the goal.”
Part of that restraint, Miller said, had to do with channeling the voice and priorities of the team itself.
“If you talked to Ryan Lavarnway, you talk to Josh Zeid, any of those guys about their views on Israel baseball, I can’t imagine the Palestinian conflict comes up as part of it because it’s simply not,” he said, referring to a Team Israel player and coach, respectively. “It doesn’t make that not an important thing to talk about, but in this case, the story was aside from that.”
In general, Miller said he worked to build relationships with the players and other members of the Israel baseball organization, to help craft an authentic presence of the team’s social media accounts — from the underdog mentality to the emphasis on team camaraderie.
And in that vein, it was tweets showcasing players’ talents that Miller said made him most proud. Not only did the players’ families appreciate the content, but some of their agents did, too — with one pitcher even asking Miller for video highlights he could send to teams considering bringing him on. Miller declined to share who it was, but at least one Team Israel pitcher landed an MLB contract after the tournament, Rossman with the Mets.
“The most meaningful to me are ones where I can put out content that showcases an individual or multiple individuals and then knowing that that impacts that guy in some way,” Miller said.
—
The post Israel struck out at the World Baseball Classic, but the team’s Twitter account was a hit appeared first on Jewish Telegraphic Agency.
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Nearly Half of Jewish Students Report Experiencing Antisemitism on US College Campuses, Survey Finds
A student puts on their anti-Israel graduation cap reading “From the river to the sea” at the People’s Graduation, hosted for Mahmoud Khalil and other students from New York University. Photo: Angelina Katsanis via Reuters Connect
The campus antisemitism crisis has changed the college experience for American Jewish students, affecting how they live, socialize, and perceive themselves as Jews, according to new survey results released by the American Jewish Committee (AJC) in partnership with Hillel International.
A striking 42 percent of Jewish students reported experiencing antisemitism during their time on campus, and of that group, 55 percent said they felt that being Jewish at a campus event threatened their safety.
The survey also found that 34 percent of Jewish students avoid being detected as Jews, hiding their Jewish identity due to fear of antisemitism.
Meanwhile, 38 percent of Jewish students said they decline to utter pro-Israel viewpoints on campus, including in class, for fear of being targeted by anti-Zionists. The rate of self-censorship is significantly higher for Jewish students who have already been subjected to antisemitism, registering at 68 percent.
“No Jewish student should have to hide their identity out of fear of antisemitism, yet that’s the reality for too many students today,” Hillel International chief executive officer Adam Lehman said in a statement on Tuesday. “Our work on the ground every day is focused on changing that reality by creating environments where all Jewish students can find welcoming communities and can fully and proudly express their Jewish identities without fear or concern.”
The survey, included in AJC’s new “The State of Antisemitism in America” report, added that 32 percent of Jewish students feel that campus groups promote antisemitism or a learning environment that is hostile to Jews, while 25 percent said that antisemitism was the basis of their being “excluded from a group or an event on campus.”
Jewish students endure these indignities while preserving their overwhelming support for Israel. Sixty-nine percent of those surveyed identified caring about Israel as a central component of Jewish identity and 76 percent agreed that calling for its destruction or describing it as an illegitimate state is antisemitic.
“While we welcome the fact that the vast majority of campuses have not been disrupted by uncontrolled protests in the past year, the data make clear that Jewish students are still experiencing antisemitism on their campuses,” Laura Shaw Frank, the AJC’s vice president of its Center for Education Advocacy, said in a statement. “This survey gives us a critical look into the less visible, but no less important problems, that Jews face on campus.”
She continued, “Understanding the ways in which Jews are being excluded and changing their behavior out of fear of antisemitism is vitally important as we work with institutions of higher education to create truly inclusive campus communities.”
The AJC and Hillel’s survey results are consistent with others in which Jewish students have participated in recent months.
According, to a recent survey of Jewish undergraduates of the University of Pennsylvania (Penn), a significant portion of Jewish students still find the climate on campus to be hostile and feel the need to hide their identity over two years after the campus saw an explosion of extreme anti-Zionist activity and Nazi graffiti.
The survey, conducted by Penn’s local Hillel International chapter, found that 40 percent of respondents said it is difficult to be Jewish at Penn and 45 percent said they “feel uncomfortable or intimidated because of their Jewish identity or relationship with Israel.”
Meanwhile, the results showed a staggering 85 percent of survey participants reported hearing about, witnessing, or experiencing “something antisemitic,” as reported by Franklin’s Forum, an alumni-led online outlet which posts newsletters regarding developments at the university. Another 31 percent of Jewish Penn students said they feel the need to hide their Jewishness to avoid discrimination, which is sometimes present in the classroom, as 26 percent of respondents said they have “experienced antisemitic or anti-Israel comments from professors.”
Overall, 80 percent of Jewish students hold that anti-Israel activity is “often” antisemitic and that Israel’s conduct in war is “held to an unfair standard compared to other nations.”
College faculty play an outsized role in promoting antisemitism on the campus, according to a new study by AMCHA Initiative which focused on the University of California system. The study, titled “When Faculty Take Sides: How Academic Infrastructure Drives Antisemitism at the University of California,” exposed Oct 7 denialism; faculty calling for driving Jewish institutions off campus; the founding of pro-Hamas, Faculty for Justice in Palestine groups; and hundreds of endorsers of the boycott, divestment, and sanctions (BDS) movement against Israel.
The University of California system is a microcosm of faculty antisemitism across the US, the AMCHA Initiative explained in the exhaustive 158-page report, which focused on the Los Angeles, Berkeley, and Santa Cruz campuses.
“The report documents how concentrated networks of faculty activists on each campus, often operating through academic units and faculty-led advocacy formations, convert institutional platforms into vehicles for organized anti-Zionist advocacy and mobilization,” the report stated. “It shows how those pathways are associated with recurring student harms and broader campus disruption. It then outlines concrete steps the UC Regents can take to restore institutional neutrality in academic units and set enforceable boundaries so UC resources and authority are not used to advance activist agendas inside the university’s core educational functions.”
Follow Dion J. Pierre @DionJPierre.
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Forverts podcast, episode 6: At-risk languages
דער פֿאָרווערטס האָט שוין אַרויסגעלאָזט דעם זעקסטן קאַפּיטל פֿונעם ייִדישן פּאָדקאַסט, Yiddish With Rukhl. דאָס מאָל איז די טעמע „שפּראַכן אין אַ סכּנה“. אין דעם קאַפּיטל לייענט שׂרה־רחל שעכטער פֿאָר אַן אַרטיקל פֿונעם ייִדיש־אַקטיוויסט דזשייק שנײַדער, „וואָס אַקטיוויסטן פֿאַר שפּראַכן אין אַ סכּנה קענען זיך אָפּלערנען איינער פֿונעם אַנדערן.“
צו הערן דעם פּאָדקאַסט, גיט אַ קוועטש דאָ.
אויב איר ווילט אויך לייענען דעם געדרוקטן טעקסט פֿונעם אַרטיקל, גיט אַ קוועטש דאָ און קוקט אונטן בײַם סוף פֿון דער זײַט.
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An audiobook narrator told Zionists to kill themselves. A popular romance novelist hired him anyway.
A bestselling romance novelist is facing backlash from her Jewish readers after hiring an audiobook narrator who previously posted on social media telling Zionists to kill themselves.
Abby Jimenez’s novel The Night We Met, set to be published next month, features voice actor Zachary Webber as the narrator of the audiobook.
“If you’re a Zionist and you exist, you should not do that anymore,” Webber posted on his Instagram story in September 2024. “No one likes you and you suck, and go f—cking kill yourself.”
Webber later apologized on Instagram, writing that his comment was “a poorly-worded joke aimed at a violent settler-colonialist enterprise. I regret any language that suggested otherwise. Fortunately, my anti-Zionist Jewish friends understood it was a joke, and moved on with their beautiful lives.” He did not respond to the Forward’s request for comment.
Webber, who has a low, gravelly voice and sums up his job as “I READ SEX,” has narrated more than 250 steamy audiobooks, including eight of Jimenez’s. But amid backlash over Webber’s social media comments, Jimenez originally said she would go in a different direction for the audio narration of The Night We Met, a novel about forbidden love between two best friends.
But earlier this month, Jimenez changed her mind.
“I know I mentioned that I was going with a male voice actor that I’ve never used before, but I’m going to be really honest with you — the fit wasn’t right,” Jimenez posted in her private readers Facebook group. “We did a day of recording and he just wasn’t Chris. All I could think the whole time was how perfectly Zachary would have captured the tone and personality of this character and at the end of recording Day One, I made the choice to change narrators.”
Several readers commented in the Facebook group expressing concern about Webber. But those comments were removed, with Jimenez citing group rules against “political or negative conversations.” She added that she did not “want to be forced to leave to protect my mental health. I cannot go to a comment section to see vitriol, even if it’s vitriol I happen to agree with.”
Neither Jimenez’s literary agent nor Hachette Book Group, the publisher of The Night We Met, responded to the Forward’s request for comment.
The backlash among Jimenez’s readers represents the latest flare-up over Israel in progressive-coded subcultures, from knitting circles to vegan cooking. The romance publishing world, consistently the top-grossing genre in adult fiction, has not been immune: Other recent flashpoints have included boycotts of authors labeled “Zionist” and the decision by SteamyLitCon, a romance book convention, to remove Israeli-born author Michelle Mars from its lineup last year over social media posts organizers said were “anti-Palestinian.”
“It just made me really sad about the state of the industry,” said Chayla Wolfberg, a Jewish author and former fan of Jimenez’s books. “There’s a lot of obviously very complicated things when it comes to engaging with criticism of Israel. And what [Webber] was doing wasn’t that.”
Happily ever after?
Romance publishing has spent the past few decades broadening its vision of who gets a love story — elevating LGBTQ+ narratives, highlighting authors and characters of color, and celebrating diverse body types. But some Jewish writers and readers say they have been excluded from that push.
The lack of Jewish representation in romance was part of what inspired 27-year-old Wolfberg to self-publish Late Night Love, a Saturday Night Live-inspired enemies-to-lovers rom-com featuring a Jewish protagonist. Too often, Wolfberg said, Jewish characters only appear in stories defined by trauma and suffering.
Romance, by contrast, is governed by two nonnegotiable rules: The story must center on a developing romantic relationship, and the conclusion must be emotionally satisfying — the genre’s trademark “happily ever after” (HEA), or at least “happy for now” (HFN). When it comes to Jewish storytelling, Wolfberg said, that structure can feel subversive.
But Wolfberg didn’t feel accepted by the broader romance book community. When she promoted her work online, viewers commented that she was a Zionist and thus shouldn’t support her book.
“It is a radical thing, especially if you are from a historically oppressed or a minority community, to be writing a story that has a happy ending and isn’t just about suffering,” Wolfberg said. “But I think that is where anti-Zionism unfortunately creeps in, in the way that it has become part of the lexicon for people who are anti-oppression.”
Wolfberg has instead found support mostly among other Jewish authors. She said her next book will feature a character who has family in Israel — even though she’s aware that aspect could make it a tough sell.
Meanwhile, popular romance authors whose books have nothing to do with Judaism or Israel have also been targeted.
In a 2015 interview with the Jewish Chronicle, Sarah J. Maas, author of the massively popular A Court of Thorns and Roses series, mentioned going on a Birthright trip to Israel. Maas said she “left Israel overflowing with pride,” and described the country as “a magical, welcoming place.” Nearly a decade later, those comments landed her on the X account Zionists in Publishing, which points out Zionist authors to boycott.
Rebecca Yarros, author of the bestselling romantasy series Empyrean, appeared on a similar account that exposes Zionist authors. Her offense? Posting on Oct. 15, 2023, that “children are not collateral damage” and that she was “horrified by the despicable attack on Israel” and “terrified for the children and Palestinian innocents in Gaza.”
The extent to which those blacklists actually impact sales is unclear; both Yarros and Maas have sold millions of copies.
But it’s still a dynamic Jewish romance enthusiasts would prefer to avoid. In response, they’ve carved out their own spaces: Author Jean Meltzer, who writes Jewish rom-coms such as The Matzah Ball and Kissing Kosher, runs a Facebook group called “Jewish Women Talk About Romance Books,” which has 3,300 members. There, women discuss books they read as part of the The Jewish Joy Book Club, which has one rule: “We read books where nobody dies at the end.”
The need for a Jewish space in the romance genre was also evident to Gillian Geller, a 35-year–old in Toronto, Canada, who used to run a book blog focused on all kinds of novels, with a focus on romance. But after Oct. 7, she shifted to spotlighting Jewish books.
For her, Jimenez’s decision to rehire Webber is another example of how Jewish authors and readers have been excluded from a genre that is otherwise increasingly sensitive to inclusion.
“I felt like if I wasn’t stepping up to help promote these books,” she said, “then nobody else would.”
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