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Israeli drama film ‘Concerned Citizen’ tackles gentrification and race issues in Tel Aviv

(JTA) — The Israeli satirical drama film “Concerned Citizen” opens with the sacrosanct rituals of a bourgeois Tel Aviv life: a robot vacuum slides gracefully across the floor; lush house plants are watered; vegetables are blended into green juice. The score from the Bellini opera “Norma” plays in the background.

Then a car alarm rudely interrupts the utopia. 

It only gets worse from here for Ben and Raz, a progressive Israeli gay couple (played by actors Shlomi Bertonov and Ariel Wolf, who are also a couple in real life) living in a pristine renovated apartment in a gentrifying neighborhood in south Tel Aviv. When Ben, a landscape architect, plants a tree on their block, his seemingly innocent desire to improve the neighborhood quickly goes awry, and a series of events forces him to face his own repressed prejudices and hypocrisy.

With the tension of a thriller, “Concerned Citizen,” the second feature film by Israeli writer-director Idan Haguel, tackles the universal themes of privilege and multicultural tension in gentrifying cities, using the hyper-specific lens of Neve Sha’anan — the south Tel Aviv neighborhood that’s home to many of the country’s foreign workers and asylum seekers, as well as the city’s notoriously rundown (but culturally vibrant) Central Bus Station. 

After making its world premiere last year at the famed Berlin International Film Festival, the movie debuts in select U.S. theaters on Friday and will also be available to rent on Amazon and Apple TV+.

Ben and Raz’s apartment, a hot commodity in one of the world’s most expensive cities, is the axis around which much of the drama revolves. In one scene, a French-Jewish woman looks into buying the apartment sight unseen. Their neighbors include both the extremely vulnerable and the privileged: immigrants from Eritrea in one apartment, and a writer plotting his move to Berlin with his foreign wife in another. 

Idan Haguel spoke with the Jewish Telegraphic Agency about the film and his personal connections to it. After losing his suitcase, Haguel chatted on his phone from a cafe in Berlin before heading to New York for the film’s American release. 

This conversation has been edited and condensed. 

JTA: Tell me a little about yourself and how you became a filmmaker. 

IH: I was born in the suburban city Rishon LeTsiyon and I always didn’t know what to do with my life. After the army I decided to go to film school. I wanted to be a scriptwriter, to do comedies. I discovered filmmaking, directing, and I gradually fell in love with that part. Then after school, I became a journalist because I couldn’t make a film — it was very difficult for me to get into that world. When my journalism career ended abruptly by the closing of the magazine, I decided that it’s now or never. I made my first feature film, that was a film called “Inertia.” That film is based on childhood memories of my grandparents. My grandparents were immigrants from Lebanon, Romania and Thessaloniki in Greece. 

“Concerned Citizen” is partially about immigration. Why was it important to you to focus on the immigrant experience? 

I was drawn into the irony, and, some may say, hypocrisy of living in a country that historically was formed by the narrative of [the Jew] being the immigrant of the world, not accepted into other countries, that in some ways still holding that grudge against countries that weren’t receptive to the immigrant Jew and pushed immigrants out. Of course, there is the horror story of Germany and the Holocaust and that’s the extreme end of mistreating “the other.” So living in a country formed by immigrants, [contrasted with] the way we behave to immigrants who are not part of the ethos of the Jewish immigrant narrative — I was drawn into that irony, although it wasn’t an intellectual process. It was more based on the experience of living in that neighborhood in south Tel Aviv, being marinated in the dilemmas and the daily complexity of living in Neve Sha’anan as a bourgeois, middle class person. After a few years I wanted to comment on that. I wanted to be brutally honest with myself and about myself. So my daily life and the life of my neighbors and friends became the material with which I wrote this fictional movie.

And you shot the film in your old apartment! 

That was the mindfuck of the whole production, because I made the story close to me but I left a distance. I used my experience but I created these characters who are very close but very different. I shot the therapy scenes in my therapist’s clinic. I shot the building scenes in my building on my street. Everything became very, very close and it was really an “Alice in Wonderland” experience. Looking into a mirror and everything is morphing and making you look different and look differently at yourself and your life.

Can you talk about the south Tel Aviv neighborhood where the film is set, Neve Sha’anan? 

It’s the outskirts of the center of Tel Aviv. It was always an immigrant neighborhood. But it changed over the years, it became working immigrants. In the 90s, there were the Romanian immigrants, and then it was Chinese immigrants who came to work in Israel. And over the last 15 years it has become immigrants from Africa, combined with older people who have lived there years and new people who are the more gentrifiers of the neighborhood, artists and gay people and those who are more economically stable. So now the neighborhood is comprised of sex workers, immigrants, junkies, dealers, and gay people. It’s a mix, but the prices have gone low, and people who didn’t have enough money to buy property in the city center started buying there. So the neighborhood has this tension of people who want to live a more bourgeois life, but they’re in the middle of the neighborhood with people who don’t have rights, who are immigrants, who don’t know if tomorrow the government will kick them out. People from all over the world. But it’s become a haven for investors and the neighborhood is in the middle of being gentrified and changed. 

So it’s a very interesting setting to live in and to make a film in. It’s very dense. It’s one of the less homogenic and more diverse areas in Israel. Israel prides itself on the diversity of Jewish people coming from Arab countries, coming from Europe. But they’re all Jewish and they share a common mentality and they’re all citizens of Israel. Neve Sha’anan is more diverse – it’s people from India, China, Eritrea, Sudan, the Ivory Coast. I feel it’s a missed opportunity by Israeli society that instead of accepting these people legally and into our society, they are trying to hold back and fight against it. It’s also very ironic that Israel is becoming a state that aspires to have a government like this. It’s mind-boggling. It’s like, we learned nothing from history and our own history. It’s like people don’t want to connect dots. They just want to see the cruel history that they experienced as the Jewish people and feel like it was something personal that happened to them, and like they cannot be the victimizers at all. 

You’ve said that this film is very much about the idea of who’s the victim and who’s the victimizer.  

When you raise yourself and your children on the narrative of being a victim and perpetuating historical trauma it’s very hard to notice other people’s traumas, and the fact that you are creating traumas for other people. Because you’re constantly in trauma and you’re always dealing with your own trauma and you’re always the victim and you’re the center of the world, but you are not the center of the world. I think it should change. But no one cares what I think! Sometimes I don’t care about what I think.

What was the casting process like?

The casting process was through meeting people and going to plays. [I turned to] the Holot theater company to cast the Eritrean community in Israel. It was cast mainly by meeting actors from the group, having conversations with them. Basically they wanted to participate in the film and I was very lucky about that. They’re a group that used to be based in Holot outside of a temporary incarceration open prison for immigrants who don’t have permits to stay in Israel. They put them in an open prison in the desert close to the Negev. 

There’s an interesting scene between the French-Jewish woman (played by Flora Bloch) who is trying to move to Israel and Ben that I thought was a very revealing moment about the ways that Jewishness is expressed when Jews are a minority in the country versus when they are the majority in the country. The French woman is concerned by France’s antisemitism and wants to move to Israel, while Ben is tortured by the complexities of living as a privileged Jewish Israeli person. Can you say something about what that scene meant to you? 

One of the things I’m proud about this film is that I feel like it deals with subjects which are not easy subjects to address. But I think we managed to create a balance between comedy and drama that I’m very proud of. I think it allows the film to be self explanatory. It can reveal its deep themes and make you think, in an entertaining way. Again, it’s about irony. It’s about hypocrisy. It’s about human nature. Knowing how to experience your own point of view, and being unable to be in another person’s point of view. It’s human nature, and it’s ever-fascinating to me.

And it also happens to me a lot of times with the fact that I can be in my own shoes and identify my own narrative so much but it’s hard for me to even experience a person who is experiencing the same thing as me but in a different language in different settings. But the resemblance is there so it’s very ironic. And I think that scene is about that.  


The post Israeli drama film ‘Concerned Citizen’ tackles gentrification and race issues in Tel Aviv appeared first on Jewish Telegraphic Agency.

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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5 Essential Vaccinations Everyone Should Get for a Healthier Life

Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.

1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu

Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.

Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.

2. Tetanus Vaccine: Stay Safe from Infections

The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.

Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.

3. HPV Vaccine: Prevent Certain Cancers

The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.

Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.

4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak

MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.

If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.

5. Hepatitis B Vaccine: Guard Against Liver Disease

Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.

Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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