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Jewish marriage rites are robust. Now a rabbi is innovating rituals for Jews who divorce.
(J. The Jewish News of Northern California via JTA) — For Lyssa Jaye, throwing the wood chips into the Tuolumne River felt in many ways familiar to the tashlich ritual performed on Rosh Hashanah. But rather than casting off her sins, she was tossing away feelings: shame, resentment, anger.
They were the emotions that had taken residence inside Jaye since her divorce eight years ago, along with a sense of failure. And she had come to a Jewish retreat to rid herself of them.
“I’ve been carrying around these feelings for years now,” Jaye said. “I have a completely different life now, and I needed to let them go.”
Jaye was taking part in Divorce & Discovery: A Jewish Healing Retreat, the first-ever gathering in a series conceived by Rabbi Deborah Newbrun as part of her training, held this month at Camp Tawonga in the Bay Area.
One of the requirements at the Pluralistic Rabbinical Seminary, where Newbrun was ordained last year in the first graduating class, “was that each of us had to do an innovation, or something that didn’t exist before,” she said.
Newbrun, who directed Camp Tawonga for more than two decades, has been recognized for innovative programming for such achievements as initiating Tawonga’s LGBT family camp and founding its wilderness department. She even won a prestigious 2018 Covenant Award for Jewish educators. But as she started thinking about how to fulfill the seminary requirement, her first thought was, “I don’t have any ideas left in me.”
Then she began reflecting back on her divorce years earlier. She remembered how she had approached numerous rabbis and colleagues in search of Jewish support around the grief she felt. And how they all came up empty-handed.
That’s when she realized: “I can put together something meaningful and helpful for people going through divorce.”
From the moment participants arrived at Camp Tawonga near Yosemite, they knew this would be no ordinary Jewish retreat. At the opening event, all of the facilitators, several clergy members and a therapist shared their own divorce stories, “to set the standard and normalize vulnerability, transparent sharing and establish that we all know what it’s like to have a marriage end,” Newbrun said.
Most participants were from the Bay Area, with a handful from farther afield. They were in different life stages, from those in their 30s dealing with custody battles over young children, to empty nesters in their 60s. Some had separated from their partners years ago, while others had gone their separate ways more recently. Some split amicably; a good many did not. But all had come up against a lack of Jewish resources or support when navigating this major life passage.
Rabbi Deborah Newbrun, the founder of Divorce and Discovery at the recent weekend. (Photo/Margot Yecies)
Jaye said she left no stone unturned in seeking out support, an experience Newbrun said she heard echoed by many participants. Jaye attended a retreat at a local meditation center. She read self-help books. She joined a support group for divorcees. She went to therapy.
And while they all helped in different ways, none was specifically Jewish.
“I knew I needed some kind of spiritual way forward,” she said. “I needed to do this in my own language, with my own people.”
Even though the retreat came nearly a decade years after Jaye’s divorce, “it was profound. It felt like coming home, and that this is what I needed all along. This model could be extremely powerful. The rituals we did could be taught in rabbinical schools or to Jewish educators so it’s not just ‘sign this get and goodbye,’” she said, referring to the Jewish divorce document.
Rather than create new rituals, Newbrun and her facilitators took familiar Jewish rituals and retooled them.
The tashlich ritual, led by Newbrun and Maggid Jhos Singer, had a call-and-response portion, and participants also could call out what they personally wanted to cast off. “One person ‘tashliched’ their wedding ring into the river and felt it was such a perfect place to let it go!” said Newbrun.
An optional immersion in the Tuolumne River followed. Jaye, who years ago went to the mikvah alone, with only the attendant there for support, said there was no comparison with how much more healing it felt performing the ritual in community.
A session on sitting shiva for one’s marriage, led by Rabbi Sue Reinhold, allowed participants to share and mourn the loss of what they missed most about being married. That resonated for Robyn Lieberman, who does not attend synagogue services but went to every session at the retreat on innovating Jewish rituals.
“I did need to mourn what I’m losing,” said Lieberman, who had been married to an Israeli. “We had a very public, open house around Jewish religion, and a constant Israeli identity, which fulfilled my Jewish needs.”
Rabbi Jennie Chabon of Congregation B’nai Tikvah in Walnut Creek reflected on how much time she has spent with couples preparing for their wedding day, both in premarital counseling and in planning the event, and on how many marriage-related topics are covered in rabbinical school.
“And when it comes to divorce? Nothing,” Chabon said. “We’re all out here on our own trying to figure out how to wander through it.”
She was tasked with creating a havdalah ceremony with a divorce theme, in which she reimagined the wine, spices and flame typically used to mark a division between Shabbat and the rest of the week.
“There’s a fire that burns within each of us, and that flame doesn’t go out,” said Chabon, 47. “When you’re married for a long time, your identity, energy and spirit is so woven into that of another.” Her ritual was meant to affirm that “you are on fire just as you are, and you’re a blessing as an individual in the world. You don’t need a partnership or family to be whole.”
Even the Shabbat Torah service was on theme.
Rabbi Jennie Chabon reads from the Torah during a service at the Divorce and Discovery retreat. (Photo/Margot Yecies)
Rather than focusing on Noah’s emergence from the ark after the flood, Chabon spoke about a lesser-known section of the week’s Torah portion, in which Noah builds a fire and offers a sacrifice to God. But if the entire earth was drenched from the flood, Chabon asked, what did he burn?
“The answer is he must have burned the ark,” Chabon said in recalling her talk at the retreat. “What does that mean for people going through this incredibly painful and tender time in their lives, when what was once a safe container and secure and protected them, they have to burn it down in order to start life anew?
“This is a perfect rebirth metaphor. But what’s being birthed is a new self and a new identity in the world as a single person,” Chabon said. “You have to release and let go of what was to make room for the blessing for who you’re going to become.”
At a ritual “hackathon” workshop presented by Newbrun, participants suggested standing during Kaddish at synagogue to mourn their marriages, and offering their children a Friday night blessing that they are whole whether they are at either parent’s home.
Not all of the sessions centered on Jewish ritual. In a session on the Japanese art of kintsugi, or mending broken pottery, attendees made vessels whose cracks they fixed with putty, symbolizing that beauty can be found in imperfection. Many danced in a Saturday-night silent disco.
Everyone was assigned to a small group, or havurah, that they met with daily, so they could establish deeper connections within the larger cohort.
“To have gone through some of these practices was very meaningful to me,” said Lieberman. “It’s not like I put a seal on my marriage and wrapped it up in a bow and put it behind me, but it was a nice catharsis for completing a transition that I’ve been very thoughtful about.”
Newbrun aims to recreate the retreat in communities around the country. Both Jaye and Lieberman said they found value in being in community with people “who get it,” without the judgment they often face.
“I was a little skeptical that all I’d have in common with people was that we were Jewish and divorced, and that that wouldn’t be enough for me to form a relationship,” said Lieberman. “But having the willingness to talk about it and explore it did open up a lot of very vulnerable conversations. The expert facilitation really made us think about the fact that divorce is not about your paper [certificate], it’s about reexamining the direction of your life and who you want to be.”
A version of this piece originally ran in J. The Jewish News of Northern California, and is reprinted with permission.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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